What I Would Do To Go From $0 To $1M In 2026 — Transcript

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1. 0:00If I woke up with zero dollars tomorrow
2. 0:01and wanted to become a millionaire,
3. 0:02here's what I would do in 2026. So, step
4. 0:04one, I determine these three things.
5. 0:06Number one, knowledge, what you know,
6. 0:07number two, skills, what you know how to
7. 0:09do, and number three, environment, which
8. 0:10is the things that will influence your
9. 0:12behavior, which is who and what you
10. 0:13surround yourself with. Step two, decide
11. 0:15who to sell. I like to choose one of the
12. 0:16three P's, something painful you came
13. 0:18out of, something that you're passionate
14. 0:20about, or some profession that you just
15. 0:22got out of that you can do for yourself.
16. 0:23Your target avatar should hit these four
17. 0:25boxes. Step three, choose what to sell.
18. 0:27Make sure the product or service is what
19. 0:29I call unique, expensive, sticky, air.
20. 0:31So, unique in that only you can do it,
21. 0:33no one else can. Expensive in that you
22. 0:35can charge way more than it cost you to
23. 0:36deliver it. Sticky in that customers
24. 0:38want to keep buying it again and again
25. 0:39and again. And air in that it's
26. 0:41infinitely scalable. Level two, scale.
27. 0:43So, step one, get them to buy. There's
28. 0:45four core ways you can get people to
29. 0:46find out about the stuff you sell.
30. 0:48Choose one of them. And eventually in
31. 0:49the future, you could group these four
32. 0:50types of people to get leads and
33. 0:52customers for you. Step two, get them to
34. 0:53give you money. Easiest way to start,
35. 0:55help people for free, get them results,
36. 0:56get testimonials, and then ask the next
37. 0:58people to pay. To close any sale, use
38. 1:00the closer framework. After you get
39. 1:01paying customers, move to step three,
40. 1:03increase how much every customer is
41. 1:05worth. These are the eight main ways you
42. 1:06can do this. Step four, scale with
43. 1:08people. At a certain point, you'll need
44. 1:10to hire people outside of yourself who
45. 1:11has have experience in things you don't
46. 1:13know how to do. Now, there are five main
47. 1:14reasons people don't know how to do
48. 1:16their job. Solve the how with the three
49. 1:18D's. [music] Step five, build on the
50. 1:20three pillars of business. Acquisition,
51. 1:22so marketing and sales, delivery,
52. 1:23fulfillment, customer service, that's
53. 1:25all the front-facing stuff, and then you
54. 1:26have the third pillar, back office, the
55. 1:28operations, finance, legal, payroll, HR,
56. 1:30recruiting, that kind of stuff.
57. 1:31Level three, keep your advantage. Step
58. 1:33one, understand leverage. Leverage is
59. 1:34how much you get per unit of work or
60. 1:37effort. So, here's some different forms.
61. 1:38Step two, don't interrupt compound it.
62. 1:41Ignore shiny opportunities, what I call
63. 1:43the woman in the red dress, pick one
64. 1:44channel, one offer, one avatar, and
65. 1:46don't change anything until you get to a
66. 1:48million dollars. Ignore everything else.
67. 1:49[music] Step three, keep getting better.
68. 1:51Do lots, get feedback, compare, find
69. 1:54what winners have that losers don't,
70. 1:56apply that across content, ads, sales
71. 1:58calls, customers, everything. [music]
72. 1:59Step four, treat your goals like a
73. 2:01relationship. How much do you love your
74. 2:02goal? What are you willing to give up in
75. 2:04order to keep it? Outlier outcomes often
76. 2:06require outlier sacrifice.