What I learned from my $100M mentor Myron Golden — Transcript

Full transcript

1. 0:00At the top of 2025, I had the
2. 0:01opportunity to train directly with Myron
3. 0:04and I was a platinum or I I was a VIP. I
4. 0:09I attended his Make More Offers
5. 0:10Challenge and immediately upgraded and
6. 0:12got platinum tickets and got the
7. 0:13platinum membership and had the chance
8. 0:15to work with and and speak with Myron
9. 0:17directly and get his direct advice on my
10. 0:20business, my situation. And at the time
11. 0:22I was clearing on any given month around
12. 0:2440 or 50k a month. Within a calendar
13. 0:26year of that, I had crossed 100k a month
14. 0:28for the first time. I broke my record. I
15. 0:30scaled two different of my own to over a
16. 0:32million dollars a year in ARR. And the
17. 0:34ripple effect is that I have now I've
18. 0:36since helped dozens of people achieve
19. 0:37their record month and a couple of them
20. 0:39have broken over 100k a month and over a
21. 0:41million dollars a year. I don't think
22. 0:43this is by accident. There's something
23. 0:45really special about Myron and his
24. 0:47ability to inspire or reignite belief in
25. 0:49oneself. And a lot of what I have right
26. 0:51now, a lot of what I've achieved right
27. 0:53now would not have been possible without
28. 0:55what I learned and without the lessons
29. 0:57he shared with me. So, I keep a private
30. 0:59notebook
31. 1:00with all the notes that I have or with
32. 1:03all the notes that I have from our time
33. 1:04together, the bulk of which I'm going to
34. 1:05share with you in this video. And
35. 1:06hopefully you can take this and run with
36. 1:08this. I'm doing this video out of pure
37. 1:10appreciation. I'm not being paid for
38. 1:11this or anything like that.
39. 1:14So, I will say though
40. 1:15that there is something to paying to get
41. 1:17access to people.
42. 1:19It's something that I had neglected for
43. 1:21a really long time because I had a big
44. 1:22ego and a lot of pride and I thought I
45. 1:24was too good to pay for help until I
46. 1:26realized that all the rich folks got
47. 1:27rich because they figured out that this
48. 1:29entire game is pay-to-play. It's
49. 1:31actually really stupid to try and figure
50. 1:32things out on your own and waste time.
51. 1:34You can just pay to skip the line and
52. 1:35get rich faster. With that being said,
53. 1:37let's get into it.
54. 1:39So, Myron is really well known for his
55. 1:41ability to sell really expensive, he
56. 1:43calls them premium offers.
57. 1:45In that training,
58. 1:48there were people selling hundred
59. 1:49thousand dollar offers.
60. 1:51Myron has offers at a north of 300
61. 1:52grand. And he
62. 1:54Myron has had days where he's made
63. 1:55millions of dollars in a single day. And
64. 1:58that's something that I'm working
65. 1:58towards right now. And just in mere
66. 2:01proximity to that is when you start to
67. 2:02realize that that stuff is possible.
68. 2:04And once you're exposed to it and
69. 2:06realize that it's possible, you never go
70. 2:07back to playing small. And if you
71. 2:09realize that there isn't much of a
72. 2:10difference between how you sell a
73. 2:12$10,000 or a $100,000 offer versus a
74. 2:14$1,000 offer, it's all the same.
75. 2:17It's just that you literally say a
76. 2:18different number. And seeing him do that
77. 2:20in real time and seeing people pay that
78. 2:22amount in real time made me immediately
79. 2:24go and raise the price on all of my
80. 2:25offers. And that completely changed the
81. 2:27trajectory of my business and
82. 2:29businesses. And if I hadn't done that
83. 2:31right there, I wouldn't have scaled. I
84. 2:33wouldn't be doing the numbers that we're
85. 2:34doing right now.
86. 2:35Now going even deeper,
87. 2:37Myron has a real mastery over the
88. 2:39different aspects of business. So, you
89. 2:41don't get to where he's at by accident.
90. 2:43One thing in particular is offers. And
91. 2:46how he thinks about offers is actually
92. 2:48really simple
93. 2:49and not in the complicated, theoretical
94. 2:51way that's been presented on the
95. 2:52internet
96. 2:54a lot nowadays.
97. 2:57And here's what he shared with me that
98. 2:58really simplified the way I think about
99. 3:00offers and and making money.
100. 3:03He said, "To make money, you must sell."
101. 3:06"To make money, you must sell what you
102. 3:07have. And and to make a magnetic offer,
103. 3:10you just have to give people what they
104. 3:11want. And to receive money, you have to
105. 3:12ask for it."
106. 3:14"Ask and you shall receive." You know,
107. 3:16Myron teaches from biblical principles,
108. 3:18which is also really nice. And in terms
109. 3:20of offers, he says there are four kinds
110. 3:22of offers. There are lead generation
111. 3:23offers, intro offers, continuity offers,
112. 3:25and premium offers.
113. 3:27And when he broke it down like that, I
114. 3:28was immediately able to see which offers
115. 3:30I was missing in my business and this
116. 3:32helped me close that gap. And I was
117. 3:34leaving a good half a million dollars on
118. 3:36the table right
119. 3:38uh right under there from not having a
120. 3:39premium offer
121. 3:41and from not having a continuity offer.
122. 3:43And so, I was able to just plug the
123. 3:45these into my business and get to where
124. 3:47I needed to be. And they don't really
125. 3:49teach you
126. 3:50like that. Uh they they teach you offers
127. 3:52nowadays in terms of risk reversals and
128. 3:54guarantees and so on and so forth. And
129. 3:56you can And if you can just understand
130. 3:57what different offers look like,
131. 3:59and then just plug them into your
132. 4:00business, and then just sell people what
133. 4:02they want.
134. 4:04Business doesn't have to be complicated.
135. 4:06And I think the reason why Myron has
136. 4:07amassed such wealth is because he does
137. 4:09he hasn't allowed it to become
138. 4:10complicated. When you allow business to
139. 4:12become complicated, it gets cloudy and
140. 4:14noisy, and you can't give people what
141. 4:16they really want.
142. 4:18Now, the next thing is knowing your
143. 4:20numbers. So, Myron is very sharp, and I
144. 4:22actually got put on the spot because I
145. 4:25had asked him a really simple question
146. 4:27about just how to scale my business. And
147. 4:28he asked me how many leads I was
148. 4:30getting, and how much I was making a
149. 4:31month, and the numbers didn't add up
150. 4:33because I had just guessed. I didn't
151. 4:35have the numbers in front of me. So, I I
152. 4:36knew how much I was making, but I didn't
153. 4:38know how many leads I was getting. I
154. 4:40just kind of threw out a number a
155. 4:41ballpark number out there, and he did
156. 4:43the quick math in his head. And I don't
157. 4:45know if I didn't expect him to be that
158. 4:47good at math or not. Regardless, he
159. 4:48called me out with without directly
160. 4:50calling me out.
161. 4:52But, it was pretty obvious to myself and
162. 4:54the other entrepreneurs I was with that
163. 4:55I didn't know my numbers. And right then
164. 4:58and there was a lesson in tracking my
165. 4:59numbers because you can't grow what
166. 5:01you're not measuring.
167. 5:02Now, I'm very keen on tracking the
168. 5:04important business numbers. The little
169. 5:06things
170. 5:07like that
171. 5:08have made all the difference.
172. 5:11Now, the next thing is the power of
173. 5:12branding and the power of being visible.
174. 5:15So, Myron is able to command such
175. 5:17premium prices number one because he's
176. 5:19the best at what he does.
177. 5:20And number two, even even more
178. 5:22importantly, because he's visible.
179. 5:24Brand allows him to command a premium,
180. 5:27and he's he it's one of the reasons why
181. 5:29I started or he's one of the reasons why
182. 5:31I started taking branding and content
183. 5:33and YouTube very seriously. And this is
184. 5:35the common trait amongst every
185. 5:36generational entrepreneur we know of.
186. 5:37Myron, Russell Brunson, Alex Hormozi,
187. 5:40and so on and so so on and so forth.
188. 5:43There's a reason why Myron has three or
189. 5:45four books out. It's because of
190. 5:46branding. And he was thinking long-term.
191. 5:49Now, on the topic of branding and
192. 5:50thinking long-term, let's talk about
193. 5:52YouTube for a moment. So, we got into
194. 5:54some discussions about how his
195. 5:56strategies around YouTube or about his
196. 5:58strategies around YouTube because Myron
197. 5:59has, I don't know, 95% organic traffic.
198. 6:02He really doesn't run that many ads
199. 6:04relative to how much traffic he brings
200. 6:06and how much he makes.
201. 6:08And he told me a lot of things about
202. 6:10YouTube
203. 6:11uh YouTube strategy, titles, and how he
204. 6:13thinks about thumbnails and content.
205. 6:14Well, his main strategy was
206. 6:16he was like, "You know what, Pablo? My
207. 6:18only strategy for YouTube was to just
208. 6:19put out one video every week for 10
209. 6:21years and then see what happens."
210. 6:23And now he's been on YouTube for a good
211. 6:2515-plus years, but you're pretty much
212. 6:27guaranteed to win if you're consistent
213. 6:28for that long.
214. 6:30So, I'm 30 now at the time of making
215. 6:31this video.
216. 6:32My outlook is for when I'm 40. Now,
217. 6:34granted, things are probably going to
218. 6:35things are moving quite quickly for me
219. 6:37right now, and but I can only imagine
220. 6:38where I'm going to be when I'm 40. I'm
221. 6:40looking at hundreds of millions of
222. 6:41dollars if I just keep going.
223. 6:43And I think that's the one thing that
224. 6:4499.9%
225. 6:46of entrepreneurs can't do.
226. 6:48Is stick with something for that long.
227. 6:50Look at any massive entrepreneur or
228. 6:52YouTuber. Look at Marques Brownlee. Look
229. 6:54at the big streamers. They've all been
230. 6:55doing this for a really long time.
231. 6:57A good decade or so, and that's where
232. 6:59that thinking in decades
233. 7:02piece takes place.
234. 7:04And it's hard to do when you're first
235. 7:05starting out, but there's really no
236. 7:07other way. You either do it or you
237. 7:08don't.
238. 7:09Now, on the sales side of things, I
239. 7:11watched Myron
240. 7:13close
241. 7:14I watched Myron close a good million
242. 7:16dollars right in front of me in an
243. 7:18online event.
244. 7:20And that taught me the power of
245. 7:22one-to-many sales.
246. 7:24I'm really good at webinars.
247. 7:27I run these really engaging and really
248. 7:29fun webinars and workshops, and he does
249. 7:31five-day challenge five-day challenges.
250. 7:34Watching someone make that amount of
251. 7:35money at one time just completely shifts
252. 7:37your perspective.
253. 7:38And it's one of the main things that
254. 7:39motivated me to learn how to get good at
255. 7:41webinars and learn how to get really,
256. 7:43really good at copywriting.
257. 7:46Again, I've made over a million dollars
258. 7:48I've generated over a million dollars at
259. 7:50this point doing
260. 7:52sales.
261. 7:54And Myron is just the master of it.
262. 7:58He's one of the best closers I've ever
263. 8:00seen. His ability to sell is almost
264. 8:02unmatched. He does what Alex Hormozi
265. 8:04does, but unscripted.
266. 8:06Alex Hormozi did a hundred plus million
267. 8:08dollars on a book launch with a
268. 8:10well-written out webinar.
269. 8:13>> [clears throat]
270. 8:14>> And these guys, you know, they get their
271. 8:16webinar scripted, which is really good.
272. 8:17Obviously, I'm not doing anywhere near
273. 8:18those numbers just yet, but Myron
274. 8:21just naturally talks that way.
275. 8:25So, he can naturally close a room
276. 8:29like that.
277. 8:30It's It's insane.
278. 8:32Also, I think it just comes from
279. 8:34self-belief and no longer choosing to
280. 8:36doubt himself.
281. 8:38He chooses not to doubt himself because
282. 8:41you know.
283. 8:43Like I'm I'm sure there's fear and
284. 8:44nervousness cuz he's human, but he
285. 8:46chooses to believe in himself. He just
286. 8:48chooses.
287. 8:49And that's one thing that became very
288. 8:50apparent to me and that took me to a
289. 8:52different level of of entrepreneurship,
290. 8:53too.
291. 8:54When I started operating
292. 8:56that way,
293. 8:58I mean, here we are.
294. 9:01So,
295. 9:02the theme of a lot of Myron's work is
296. 9:05big.
297. 9:06>> [clears throat]
298. 9:08>> And at the end of and and the
299. 9:10the theme of the way he talks is big.
300. 9:13His energy is big and he pushes you to
301. 9:15think big just by default, just by being
302. 9:17around him or being exposed to him.
303. 9:19And there's a direct correlation between
304. 9:21how much money you make and how big you
305. 9:22think.
306. 9:24And he teaches from this place, he says,
307. 9:26a place of essence and and principles
308. 9:29versus little minor tactics. He's not so
309. 9:31focused on what buttons you need to
310. 9:32push, what you need to click and so on
311. 9:34and so forth. It's almost like helping
312. 9:36you
313. 9:37He's helping you become a different
314. 9:38person.
315. 9:40And he taught me very little about what
316. 9:41exactly to say in conversations and more
317. 9:44so about who to be.
318. 9:46Because what I need to say is naturally
319. 9:48going to come out when when I'm thinking
320. 9:50from
321. 9:52the right place from with the right
322. 9:54through the right lens and from the
323. 9:55right perspective. And that's the power
324. 9:57of proximity and paying for proximity.
325. 9:59Around him I got really comfortable with
326. 10:01operating at eye level.
327. 10:04And this completely changed the
328. 10:05trajectory of my career and my life. And
329. 10:07all of this plus what he talked about
330. 10:09regarding offers
331. 10:10allowed me to
332. 10:12remorph my business.
333. 10:15I actually shut down my health and
334. 10:16wellness coaching business and got into
335. 10:18VenturScale, my AI marketing agency.
336. 10:20And built it exactly according to what I
337. 10:22learned from him. And that's what
338. 10:23allowed me to create that freedom for
339. 10:25myself that I'm experiencing right now
340. 10:27because I built the business around the
341. 10:28life I wanted versus me building my life
342. 10:31around the business. And now the numbers
343. 10:33that I used to make actively I now make
344. 10:34passively all because I decided to just
345. 10:37put these principles in place. Now there
346. 10:39are a ton more things that I can share.
347. 10:42There are a lot more quotables I can
348. 10:43share. Again, I have a whole notebook
349. 10:44full of stuff.
350. 10:46But a lot of those are more personal to
351. 10:47my journey and maybe something we can
352. 10:49talk about later if you want to hear
353. 10:50more about this or learn more about
354. 10:52that. Offers and all. A lot of the
355. 10:54things I learned from from Iron I was
356. 10:56able to apply to myself and use as well
357. 10:59to help other people get similar results
358. 11:01in their business and
359. 11:03you know, I'm talking complete beginners
360. 11:05and and as well as folks who are a lot
361. 11:07more advanced. Now if you're looking to
362. 11:10start a business or scale your existing
363. 11:12business and you're not where you want
364. 11:13to be at, chances are it's because
365. 11:15there's some piece of knowledge that you
366. 11:16lack. And if you want to move faster,
367. 11:18you can. It's just about being around
368. 11:20the people who have the right answers.
369. 11:23Now if this
370. 11:25resonates with you,
371. 11:27you should subscribe to my free
372. 11:29newsletter. I sends out I send out notes
373. 11:31like this all the time. Business tips,
374. 11:33stuff I've learned along my journey. I
375. 11:35send out tips multiple times a week.
376. 11:36Link is in the description. It's free,
377. 11:38obviously.
378. 11:40And it's free, of course. And it's
379. 11:42really helpful for reshaping the way
380. 11:44your mind works and the way your mind
381. 11:46thinks about business. My whole goal is
382. 11:47helping you become
383. 11:49a higher caliber of entrepreneur like my
384. 11:51mentor or mentors did for me.
385. 11:53If I have anything else for you, it'll
386. 11:54be in the description. Otherwise, I hope
387. 11:56this helps and I hope you enjoyed it.
388. 11:57See you in the next video. I'm out.
389. 11:59Peace.