What Do I Do Now That My Ads Are Banned? — Transcript
Full transcript
- 0:00Let's go, uh, this first question. All
- 0:02right. My name is Yasser. I'm 20 years
- 0:04old. I run a business selling peptides,
- 0:06okay, uh, in the UAE. I built it from
- 0:07nothing. Uh, now it makes 350,000 a
- 0:10year. Great. Enough that my family
- 0:12doesn't live paycheck to paycheck.
- 0:13Awesome.
- 0:15What's stopping me is that my once
- 0:17killer ads that were, jeez, 40 41 LTV to
- 0:20CAC, that's pretty pretty wild. Um,
- 0:23have stopped working after a month of
- 0:25having my ads banned. Okay, that makes
- 0:26sense. I want to do right by the public
- 0:28by giving access to quality info and
- 0:30phone product. I love what I do. It's
- 0:32all I've studied for years. The idea
- 0:33that it stripped away from someone else
- 0:34less qualified pains me. How do I keep
- 0:37my business running in an industry where
- 0:39the rules around advertising and
- 0:40regulation keep shifting underneath me?
- 0:41All right.
- 0:43Here's the Here's the reality slap for
- 0:45you, Yasser.
- 0:47The reason that you have the absurd LTV
- 0:49to CAC that you have is that you're in
- 0:50the wild wild west. There are There are
- 0:53always businesses that have higher
- 0:55regulatory scrutiny
- 0:58and risk associated. So, this is a very
- 1:00clear example of high risk high return.
- 1:02And so, you have these crazy high LTV to
- 1:04CAC numbers because you're in a space
- 1:06that has the issues that you're dealing
- 1:08with. Like, other people don't want to
- 1:09deal with these issues and so, they
- 1:11don't play and the people who do play
- 1:13deal with this volatility. Now, that
- 1:14being said, um,
- 1:16there are advertising rules of the
- 1:18platform and if you disobey those rules,
- 1:20then it is that platform's prerogative
- 1:21to not allow you to play games on their
- 1:23platform anymore. That's their
- 1:24prerogative. You can advertise in a
- 1:26hundred other ways. You can do outbound.
- 1:27You can, you know, contact There's
- 1:28There's literally They can make content
- 1:30on it. There's There's so many ways to
- 1:32get customers. Um, pick any of them. If
- 1:36you are concerned about the volatility
- 1:38of the ad platform, if you understand
- 1:40the volatility of the ad platform and
- 1:42realize that you may be breaking
- 1:43platform rules, then observe the
- 1:45platform rules and start new accounts
- 1:47like anyone else would and then try to
- 1:49maintain yourself within the box. If
- 1:50they If you are actually breaking the
- 1:51rules, then you should expect to get
- 1:53shut down and then you're just going to
- 1:54play this whack-a-mole game for for the
- 1:56rest of your life. And good for you that
- 1:58like what you did work Uh, you know for
- 2:00you and your family and I'm hoping that
- 2:01you're doing something that's ethical
- 2:02not weird.
- 2:04Yeah, this is the nature of it. It's
- 2:05like if you were selling guns
- 2:08Facebook doesn't allow that and so they
- 2:10don't want you to run ads for guns and
- 2:12if you ran ads for guns and it worked
- 2:14it's probably because you're not
- 2:15supposed to and there's a short window
- 2:17before they figured it out. And so
- 2:19yes, my TLDR is find the platforms that
- 2:22allow you to advertise in that specific
- 2:23way if you want the long term solution.
- 2:25If you want this kind of high risk high
- 2:26reward thing then expect volatility and
- 2:28when you have a good month bank it
- 2:30knowing that you might have a couple If
- 2:31you like this video and you're a
- 2:32business owner who wants to break
- 2:33through your current revenue ceiling, I
- 2:34distill every lesson from scaling 10
- 2:36businesses past 10 million and three
- 2:38businesses past 100 million into a
- 2:39completely free scaling roadmap that
- 2:41I've used to go from zero to one, zero
- 2:43to 10, and zero to 100 plus. And so you
- 2:45can click here and you can check it out.
- 2:46Again, absolutely free and since you're
- 2:48a business owner I appreciate you and
- 2:50enjoy.
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