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Website Rentals: The Hidden Strategy That Made Me $1,000,000 (ft. Luke Van Der Veer) — Transcript

by Jason Sherman · 3,217 words · 434 segments · language en · Watch on YouTube

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0:00[Music]
0:06hey everyone Jason Sherman here in
0:08today's episode I'm going to talk to a
0:09business coach and SEO Master Luke
0:11Vander welcome to the show hey thanks
0:13for having me Jason I appreciate it
0:15awesome and before we get started on our
0:17topic which is the power of website
0:19rentals you have to assume someone like
0:20me who's never heard of that um let's
0:22talk about you know what I I I saw
0:25somewhere something about the r the rank
0:27and rent model I was checking out your
0:28website and people were talking about oh
0:30I did the rank and rent model and I made
0:31all this money what is that I've never
0:33heard of
0:34it it's uh it's building digital assets
0:38and renting them out to business owners
0:40essentially just creating a lead
0:41generation website to drive traffic and
0:44then just renting the
0:46space so okay so if you're if you're
0:49building something that generates
0:51Revenue why do you then rent it out to
0:54somebody instead of just keep the re
0:55Revenue that's the part that I was
0:57confused on uh well because you could do
0:59it for any any
1:00so you know I I generate leads for
1:03plumbing for tree services for concrete
1:05yacht rentals all kinds of things but I
1:07don't do any of those I just generate
1:09leads for it and then I pass those leads
1:11to a business that needs more leads and
1:13just charge them
1:15to I see okay so T walk me through um
1:18how a website rental works for someone
1:20who's never heard of it and why it's
1:22worthwhile for someone who wants to
1:24build some passive income yeah yeah you
1:27it's it's really really passive it's my
1:29favorite part about it you find a niche
1:31that's profitable but relatively low
1:34competition so it's not going to be
1:35crazy competitive like you know person
1:37inry lers in New York City terrible you
1:40want something easy and you build a give
1:43me an give me an example let's do a use
1:45case easy all right excavation in like
1:47De Moine Iowa like that would probably
1:50just off the top of my head that's
1:52probably pretty easy right we're going
1:53for like something where we're going up
1:57Pop Shop not like 50 marketing companies
2:00okay excavation de Mo Iowa and then you
2:02you identify that as kind of like a
2:04super super Niche yes and then what do
2:06you do with that I build a site for
2:09excavation in De Moine and get that site
2:12to the top of Google using SEO so it
2:14starts generating traffic people start
2:16calling all right and and that takes
2:19time and money I assume yes yeah how to
2:22do SEO and they take that from you know
2:25invisible where most websites are to
2:28that first page at the top where most
2:30people will go if they're searching for
2:32something like you know excavator
2:33excavation service whatever and now
2:36customers start calling in okay so let's
2:38assume that my listeners have never done
2:40this before which I'm sure they haven't
2:42they have some time they have some money
2:44they have that entrepreneurship bug and
2:46they want to get into this what are like
2:47the key methods and strategies they
2:49would Implement to optimize this model
2:52to start generating leads for the
2:54businesses that's tough to explain in 30
2:57seconds but you don't you don't have to
2:58do the 30 seconds you can you can be the
3:00top three that you have that that that
3:01you do every time the the biggest things
3:04for Google to rank content stations and
3:08backlinks so contents like the
3:10foundation of the house really really
3:12strong content if you have that in place
3:15you'll beat all the other businesses
3:16because if you look at most they'll
3:18write three sentences on their homepage
3:20talking about what they do and the stuff
3:22that you talk about is what allows
3:24Google to find people or what allows
3:27people to find you right Google doesn't
3:28know to send you customers unless you
3:30talk about what you know the services
3:33you offer and people search those
3:35particular things so content's really
3:37big second thing citations is just your
3:39brand name out on the web your company
3:41name address phone number listed in
3:44directories and things like Yelp and
3:45Yellow Pages White Pages Facebook so
3:48getting the name out there this is
3:49telling Google hey these people are
3:51trusted they've been around and then
3:53links other websites in that Niche other
3:57websites that are powerful and trusted
3:58in Google already
4:00vouching for you this when like another
4:02website links to
4:03yours those are pretty difficult to get
4:06right back links I mean there's like
4:07backlink Services I've seen for decades
4:09and like I think maybe Google has kind
4:11of started to maybe maybe this is
4:14outdated they they've been cracking down
4:16on those for probably 10 years or
4:18something I would I would think um I
4:20remember reading like Google's no longer
4:22letting people do backlinks uh they've
4:24kind of caught on to the whole thing but
4:25you're saying no there's there's still
4:27like a way to do backlinks easily
4:29because yeah you basically have to pay
4:31to be on these other people's websites I
4:32mean you can submit your link to other
4:34websites but then it can get flagged as
4:36spam I would think right I mean walk me
4:38through that part some there's there's
4:40lots of different ways to build them
4:42believe it or not the comment links
4:43still work people don't believe it so
4:45they stop using it which is great
4:47because that just means it still works
4:48for the rest of us um but yeah lots of
4:51ways to do it you can create private
4:52networks using old expired domains to do
4:54the links love doing that guest posting
4:57on other people's blogs you could pay
4:59for placements you could do links like
5:02you're talking about you could also use
5:04other people um who do internet
5:07marketing and kind of exchange links
5:09this this sounds timec consuming and
5:11expensive going back to the first point
5:12you mentioned content now it's I'm a big
5:15blogger I mean I I have multiple blogs
5:18on multiple websites that generates us a
5:19lot of traffic because we're teaching
5:22people about certain Topics in our
5:23industry they they know we're Market
5:26experts in those Industries is that what
5:28you think these other sites should have
5:30is like if your excavation it's like the
5:33tools to use for excavation would be a
5:34blog post you know why do you use cement
5:36instead of wood for excavation why do
5:38you use this this uh truck instead of
5:40this truck and like giving expert advice
5:43on that topic is that what you think is
5:44a good way to get the content out there
5:46or are you talking about more like the
5:48website static content I do it
5:50differently where I just build out the
5:52static content make that really strong I
5:53don't bother doing all the blog posts
5:55and stuff but interesting can you can
5:57you tell can you tell me why just
5:59laziness uh that's a great you know that
6:03was a really great honest answer La
6:06that's what it is it's not necessary and
6:09it's you know I don't feel like doing it
6:10so I I pick niches where I don't need to
6:12do that like the majority of people if
6:14you just go any random Niche and it's
6:15not low competition you're going to have
6:17to do what you said you'll have to write
6:19all the blogs and you'll have to become
6:21the topical Authority for that niche in
6:23order for you to be trusted and rank
6:24number one for everything but if I pick
6:26a super low competition market like that
6:28one probably I could probably Google
6:30this now and see it'll be a joke and I
6:32know that if I put up seven to 10 pages
6:35and I load it up with all the
6:37information that I've researched with
6:38keywords and so forth on that Niche it's
6:41going to pull in traffic without me
6:42doing anything else I'll build that
6:44build some links and it'll be done now
6:46you're you're an entrepreneur you you
6:48found identified discovered this this
6:51method I guess I didn't think about this
6:53I've never heard of this so what was the
6:55moment when you said I can start website
6:58rental a rental a website rental
7:00business like what was the day when you
7:02said I can do this like and I can make
7:04money from this like what I want to know
7:06what that was like I remember it very
7:08well I I paid for a lot of coaching and
7:11trainings in SEO so I knew how to do
7:13this I built an agency I had a client
7:15call me up on a Sunday middle of the
7:16night woke me up out of nice sleep and
7:19was complaining about his rankings which
7:21is crazy to me because previously to
7:23meeting he was buried like he gets no
7:26work and he was paying Angie's lists and
7:27all these people for leads and now he's
7:30getting multiple calls a day and he's
7:31complaining and I was charging very
7:33little not very happy I wasn't happy
7:36about that
7:38so I fired him a client and I was like
7:41there's got to be a way to not have to
7:43deal with clients like this and the way
7:46that clicked in my head was what if I
7:48just treated this like a property like I
7:50just own it I'll just have tenants and
7:52then I don't have to deal with it like
7:53if I don't want the tenant I don't have
7:54to have them so by me owning it I don't
7:57have to provide the reports and I don't
7:59have to update images and send you
8:02things if you want it you can have the
8:04leads and you can pay me if you don't
8:05that's cool I got a million other people
8:07I could work with so essentially you
8:09you're this is what it sounds like to me
8:11essentially you're providing a
8:13billboard yeah that's exactly what it is
8:15an online billboard and they're just
8:17renting that billboard and getting those
8:20calls and getting that that's a really
8:22you know it's a really good idea so do
8:24you see this becoming like a bigger
8:27industry because again I've never heard
8:28of it and I've heard of a lot of ideas
8:30on this show for six years hundreds of
8:32episodes um what do you think the future
8:35of this Rank and rent model is do you
8:37think it's going to you know is it
8:39something people should get
8:41into I mean I I've been doing it since
8:43since 2016 there's definitely other
8:46people that do it um I've got a lot of
8:49coaching clients all over the place nine
8:51countries now um it's so wait you're
8:54you're coaching people to do this too or
8:56you're you're teaching people how to do
8:58to replicate your model or do it myself
9:00and I also turned my model into a
9:03coaching program a lot of my ex-clients
9:05saw me do this and like so I like got
9:08rid of everybody and I'm like I'm not
9:10doing I'm not doing client work anymore
9:12and I started doing this and they saw me
9:14make money with this very fast and
9:16they're like can you just show us how to
9:18do it and I was like I guess I wasn't
9:20planning on being I mean that's like
9:21some secret saw store right you're
9:22giving out the Coca-Cola recipe I mean
9:25right I learned I I look at it a couple
9:27ways like first abundance
9:29like I can always find something else
9:31it's not a not a big deal and second
9:33like there's so many potential niches
9:35you could do this with if there's a
9:36search term on Google I could influence
9:40it and drive traffic for it so there's
9:41like an unlimited number of niches and
9:43cities and places all over the world you
9:45could do this so finding a spot is not
9:49uh not challenging just takes a little
9:50bit of research okay so so okay tell me
9:53and this is might be hard for you to
9:54give me an answer on this one but tell
9:55me how long let's say I try to do this
9:58right one of my one of my listeners says
10:00I'm going to try this um they're not
10:01sure how to do it but they they listen
10:03to this episode they take what they can
10:04from it and they try to do it themselves
10:06how long would it take them to actually
10:08get one of these online Billboards up
10:09and running how much money will it cost
10:11them to get it where it needs to be in
10:13order to start generating Revenue just
10:15as estimated so we can give some idea to
10:18to to our
10:19listeners like estimate you know
10:22estimate few thousand bucks to have and
10:25how long maybe six months six months
10:29couple thousand bucks you'll cut the
10:31timeline with some training but if you
10:32just try to like you're going to try to
10:34like figure it out and YouTube all this
10:36stuff it's going to be six months is
10:38probably a a quick time and then if they
10:41go through your coaching system then
10:43what are we talking probably 90 days 90
10:46days and I guess we can't talk numbers
10:48you can talk about that offline but um
10:50that's yeah 90 days is is a pretty
10:52reasonable amount of time and is is
10:54there some sort of like I hate to say
10:56the word guarantee of success but um is
10:59is there some sort of guarantee of
11:00success by going through your program
11:01because you know six months figuring it
11:04out on YouTube and then doing it and
11:06then it's like ah it doesn't work for me
11:07the way it should with yours is it more
11:10like yeah this will work I've never had
11:12a person actually go through the
11:14coaching program follow the advice and
11:16fail the two people the two types of
11:18people I've seen fail are the ones who
11:20don't prioritize it which you know I
11:22can't do anything if you tell me this is
11:24not a priority and oh I don't have time
11:26time is a priority right you make import
11:28you make time for the things that are
11:29important if you don't prioritize it
11:30you're not going to make money so that
11:32that's one um and then people that are
11:35doing the shiny object thing like
11:36they'll start one thing and then oh that
11:38looks good and starts something else so
11:40they never get to it the squirrel
11:42syndrome exactly so those two so those
11:44are the two I aside from that um
11:47everybody's made leads and made money
11:49which is cool I saw something else on
11:51your site that I thought was interesting
11:53because it really didn't have a lot to
11:55do with this but at the same time it
11:57kind of did and I thought it was
11:58interesting was
12:00how you mentioned the education system
12:02is designed to keep people working
12:04rather than creating wealth and I wanted
12:06to hear your thoughts on that yeah I
12:08mean there was there was a quote from
12:09John de Rockefeller when he created the
12:12the education board for the school
12:13systems and it was um it was just
12:16eventually basically saying that these
12:19we we don't want to teach people
12:21anything we don't want to make them
12:22thinkers we want to just keep them doing
12:24this so let's create a system that we
12:26can just train them to do what we need
12:28them to do which is work in the
12:29Factories at the time and then spend
12:31their money on our products yeah and our
12:33our system now is still set up like that
12:35we've never changed it I mean you you go
12:37to school and you you learn things that
12:39are useful depending on what the degree
12:42is like if you're a doctor or something
12:43you can go become a doctor but you know
12:46what do you do with a Philosophy degree
12:47or what do you do with a you know a
12:49general a General Degree yeah or like
12:52writing or art just you end up having to
12:54be a teacher so you're saying you know
12:57this is something that is enough that
12:59someone could within 90 days could whip
13:03it up and still have their day job right
13:05still have their job but maybe slowly
13:08inch away from it if they're making
13:10enough income from it and maybe do it
13:12more than once and and once they get
13:14because you know it takes time to get
13:15become an expert even after your 90-day
13:17course and they do it the first time
13:18they're going to learn from their
13:20mistakes and they're going to figure out
13:21better ways of doing it of course right
13:23so is that kind of your thinking behind
13:25us is just kind of like a side gig until
13:26they they get their feet wet yeah I mean
13:28that's what most people do I've like the
13:31the 90 days it's like build us go
13:33through get the get a site up get some
13:35leads coming in maybe a couple extra
13:37weeks to get a site rented out and I
13:39mean one site the average is 1,500 bucks
13:41a month so 18 Grand a year from one site
13:44you could replace a job pretty quick
13:45with a few of those that's not bad I
13:47mean minimum wage I mean don't get me
13:50wrong you got to put in some work on the
13:51side like it takes some work it's not to
13:53just like throw up a site and it's done
13:55but if you put in the work consistently
13:57for that time frame
13:59it's just it's it's great yeah and you
14:01know just to leave us leave us uh
14:03hanging at the end here is you know I
14:05made my name in the web industry you
14:07know in the 90s and early ODS building
14:10these websites from scratch for clients
14:12who needed to generate leads for their
14:15businesses and we're talking all the mom
14:17and pops out there whether it was a
14:18garage door installers you know
14:20restaurants I was one of those guys
14:21building those websites yeah this is
14:24like a totally better idea it's like I
14:25built I if only I could have done this
14:2730 you know 20 30 years ago uh you know
14:30where Were You Luke the light bulb
14:32moment hadn't hit me yet yeah well if it
14:35hits anybody else let's listen to this
14:37how can they get your service and how
14:39can they work with you I'd say just go
14:41to luk Vander here.com assuming you
14:43could spell my name and uh you'll learn
14:45all about me and and what I'm doing see
14:47if you're interested in uh in chatting
14:49more awesome thanks Luke hope you guys
14:51enjoyed this hope you uh maybe try it
14:53out and 90 days you can be having your
14:55own online billboard talk to you guys in
14:57the next episode thanks for listening
14:59[Music]
15:04a

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