Watch This Before Opening A Pickleball Facility — Transcript
Full transcript
- 0:00welcome to the first episode of a new
- 0:02series where we deep dive into the
- 0:04business of pickle ball facilities the
- 0:06objective is to uncover the Stories
- 0:08Behind These thriving businesses explore
- 0:11each facility's ingredients for success
- 0:14and what makes them unique in July I
- 0:17made my first stop to San Diego to visit
- 0:19Pat Rus co-founder of the Hub this is
- 0:24spaces and I'm your host Brian Lynn dude
- 0:29this is our second time to get together
- 0:30stoked yeah first of all thanks for
- 0:32coming at San Diego versus me you know
- 0:34huffing it all the way to Austin that's
- 0:36uh this is much nicer did you drive from
- 0:39like Nationals I did yeah we were in
- 0:41Dallas for that MLP Nationals com combo
- 0:45gig and went met with with Steve
- 0:47which was fun and then you were my first
- 0:50ever podcast Brian so you're the man
- 0:52thanks for uh thanks for doing that I'm
- 0:55loving it yeah appreciate it thank you
- 0:57so much for taking the time to do this
- 0:58thank you for the tour of the we're
- 1:00right now in San Diego um can you tell
- 1:02us more about like where we are and a
- 1:04little bit more about the Hub yeah for
- 1:06sure so this was our first um you know
- 1:10Hub basically we now have three building
- 1:12our fourth um three in California all
- 1:15large scale clubs the fourth is in
- 1:17Jacksonville Florida where my partner
- 1:19Ted Angelo moved to and is now building
- 1:21it there so so we are you know on both
- 1:25sides of the of the country which is
- 1:27kind of fun for us but this particular
- 1:29one is super special but real quick
- 1:31before we go any further into this
- 1:32episode I do need to make a quick shout
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- 2:22was a very pleasant surprise the company
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- 2:40the mood for coffee but I still like a
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- 2:44in my mornings um I need something to
- 2:46light a fire under my ass in the morning
- 2:48sometimes and that's what I feel like
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- 2:58I'm playing pickleball and I just need a
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- 3:01going to play a session later on in the
- 3:03day then I definitely want this
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- 3:13plus free gifts like this frother and
- 3:18the
- 3:19speaker the link is Peak
- 3:22life.com B pickle ball like building but
- 3:25just a b pickle ball enjoy the show this
- 3:29was kind of before The Craze we bought
- 3:31the land almost um almost 3 years ago
- 3:34now and so we own the land we built it
- 3:37out um and it's just a really special
- 3:40place on how we did it as you saw as
- 3:42you're walking through the facility it's
- 3:44not all the courtz row after row after
- 3:47row it's and actually this is how we got
- 3:49the name of the Hub it's actually spokes
- 3:51out like a hub of a wheel and so in the
- 3:54center is our clubhouse and our you know
- 3:58Pro Shop and then we have a restaurant
- 4:00bar and our fire pit and Center Court
- 4:03and we elevated all that so that not
- 4:06Center Court where the Hub area is
- 4:08elevated for the Gathering Spot and it
- 4:11looks over like a hub of a wheel it
- 4:13looks over all the 26 courts and so it
- 4:17creates a really neat effect in all
- 4:20these Gathering areas and Cool vibe and
- 4:23lots of you know shade and we cover
- 4:26Center Court with the sail and it we
- 4:29love this place is is a really special
- 4:31place to us obviously it really embodies
- 4:34like the epitome of like California and
- 4:36just like the beauty of California too
- 4:37like the backdrop is just hills and
- 4:39mountains and like all the houses really
- 4:41nice at California type houses along the
- 4:43hills like it's super nice backdrop but
- 4:45everything you're saying about how it's
- 4:46not just an like a place that was maybe
- 4:50previously a tennis court Center in just
- 4:52rows of Courts it has like little break
- 4:54areas little like patches of grass but
- 4:56also like you said like you got the full
- 4:58kitchen going on like you have the Pro
- 5:00Shop um what were you doing before you
- 5:03opened this place up 3 years ago so I
- 5:05was running the events in Newport Beach
- 5:08right so right now the AP is happening
- 5:11um which is the third largest Tournament
- 5:12of the year I think they're pushing 1800
- 5:14so um I worked with USA pickleball to
- 5:17create the golden ticket series and we
- 5:21helped develop uh Newport Beach and for
- 5:24that we were running all the events and
- 5:26have the rights to the events so tons of
- 5:29tournaments tons of different things um
- 5:32charity events to organize play the
- 5:35whole thing it was really a
- 5:37communitybased club and we were we grew
- 5:39it to a gigantic Club I don't own the
- 5:41club and so since then and Ted and I
- 5:45built the restaurant we we basically
- 5:47sold that got out of that to buy this
- 5:51land to basically start our own brand in
- 5:54our own clubs and then it's just blown
- 5:56up from there so when we had the vision
- 6:00um it was finding the land was really
- 6:03really difficult um San Diego the real
- 6:07estate is extremely expensive as you can
- 6:09well imagine we don't rent it we own it
- 6:12um we wanted a really substantial size
- 6:16club we believe in large clubs and so we
- 6:19are the largest Club in San Diego County
- 6:22and it gives us the ability to do a lot
- 6:25more stuff so yeah that was our goal it
- 6:27took us um little a year year and a half
- 6:30to build and then been operating just
- 6:32about not quite two years now down here
- 6:34and and it's people love it The Vibes
- 6:37great members are cool San Diego is the
- 6:40number one vacation destination city of
- 6:42the United States fun fact and so we get
- 6:45a lot of um drop in we call them member
- 6:47for the day because they get complete
- 6:48member privileges um so we get a lot of
- 6:51that we do a lot of tournaments and
- 6:53charity events and all sorts of cool
- 6:56stuff yeah yeah back to like location
- 6:58whenever people talk about real estate
- 7:00they always say location location
- 7:01location and like this is unique because
- 7:04you're in like the hills in the in the
- 7:06heart of California and in San Diego and
- 7:08then I've been to other facilities where
- 7:10I'm not knocking it but other facilities
- 7:12might be in like a shopping mall plaza
- 7:15and you're just kind of looking at uh
- 7:17maybe just a regular stores and you're
- 7:19just a giant parking lot right there
- 7:21doesn't have this like unique appeal to
- 7:24it like you have here with the beautiful
- 7:26weather of course we're in California
- 7:28too right but
- 7:30everyone always wants to know how much
- 7:34does it take to open a location like
- 7:36when do you know whether or not this is
- 7:39a good deal or a bad
- 7:41deal yeah well they're hard first of all
- 7:44I caution everyone they're really hard
- 7:45deals to do um capital investment is
- 7:50substantial um the thought process that
- 7:53goes into it to build them build it
- 7:56right because if you don't build them
- 7:57right um it's not the whole Mage like
- 7:59build that they will come you know if
- 8:03the courts aren't correct like you now
- 8:05play quite a bit I know in in at a high
- 8:07level in the very beginning you may have
- 8:10been fine to play Anywhere But the
- 8:12better you get and the more dedicated
- 8:14you are to it which really you know who
- 8:16our members are substantially they you
- 8:19know need good courts right they need
- 8:22good spacing they need to make sure that
- 8:23the surface is correct we use acch
- 8:25surface and you know they need all the
- 8:28right things so one you got to build
- 8:29correctly which is difficult make sure
- 8:32the space is there are you building
- 8:33courts or are you building a club we
- 8:35build clubs and then the size is
- 8:38important it's hard to run a eight Court
- 8:40Club I mean it's you know it's the we
- 8:44think it's difficult you know we we run
- 8:45larger scale clubs so we can handle more
- 8:47massive people um but the real estate is
- 8:50key so and how you design it is key so
- 8:55being in an impacted area um is more
- 8:58important it's like we can go Inland
- 9:01from here a half an hour and there's
- 9:03tons of land and tons of things that you
- 9:05can do but no one's going to drive out
- 9:08there to go play Pickleball um so that's
- 9:12where the location is key but but the
- 9:15location comes with the price right and
- 9:18part of that challenge comes into the
- 9:19economics of it all so when you're
- 9:21looking at it is you know pickall grew
- 9:24up from the streets right and so you
- 9:26were used to playing for free and that's
- 9:29still a lot of people's mindset I can
- 9:31buy a paddle I can go you know play for
- 9:33free in the street or get a temporary
- 9:35net set up my street I don't understand
- 9:37you know why am I paying for a club so
- 9:40so that needs to create a whole
- 9:42different experience and it's a whole
- 9:43different business model and that's what
- 9:46we really specialize here at the Hub you
- 9:48know the and it's intense the the
- 9:52policies the programs the the Staffing
- 9:54that we have what we offer here from the
- 9:57fire pit to the shade to the bar to the
- 10:01courts to the ladders to the leagues to
- 10:03we're now affiliated with the heart
- 10:05eights and with the Barrier Breakers and
- 10:07the MLP team so all of these things
- 10:10creative what we're doing and so I just
- 10:12caution people it's a lot harder than
- 10:15Bill courts and they'll come so
- 10:17long-winded answer but there you go what
- 10:19you're saying towards the end of that
- 10:21with the amenities but also kind of the
- 10:24brand deals is that how you know whether
- 10:27or not the debt is worth it
- 10:30right so you look at debt in a number of
- 10:32different ways right so there's there's
- 10:35debt when like we bought land right so
- 10:38then you have that debt to say okay
- 10:41what's the risk on buying the land um so
- 10:44that's it's an expensive play and most
- 10:46people don't buy the land they go and
- 10:48they rent a building or whatever so the
- 10:50the land is a little bit different and
- 10:52you can say okay well I can sell that
- 10:54land off into the future right but now
- 10:57we took it and we invested Millions
- 10:59dollar into improving the land to build
- 11:01the business that we want to build so if
- 11:04the business doesn't succeed then the
- 11:07improvements that you did on the land
- 11:10doesn't necessarily make sense unless
- 11:12another operator can come in and do a
- 11:15better job but you're kind of confining
- 11:16what the the application is versus hey
- 11:20we're going to tear it all down and
- 11:21build apartment buildings here which you
- 11:23know which would work here um so so you
- 11:26got to look at the investment of the
- 11:28land or if it's a bu building that
- 11:29you're leasing the risk of that lease
- 11:32right because you know landlords they're
- 11:34making you put your name on it like you
- 11:36know you're guaranteeing that lease for
- 11:38some point in time and so and they don't
- 11:41necessarily industrial buildings they
- 11:42don't necessarily want to do a two-year
- 11:44lease to see how it goes um you're going
- 11:47to put a personal guarantee and you're
- 11:49going to do a long-term lease to kind of
- 11:50you know put that out there so there's
- 11:53all that risk that gets associated with
- 11:55it then your capital investment that you
- 11:57put into it okay now I got to build all
- 12:00this stuff out that's not cheap um now
- 12:03what's the model and who's going to come
- 12:05in and who's going to pay for it how
- 12:07else can we get the ancillary Revenue to
- 12:09make sure these things you know
- 12:11justify um so again they're really hard
- 12:14deals um the economics are challenging
- 12:17when they work they can work very well
- 12:20um I believe in larger scale deals but
- 12:23we've been fortunate where we're
- 12:24self-funding these deals and we're not
- 12:27going out and trying to raise a bunch of
- 12:28money
- 12:29and so it's the amount that it takes to
- 12:32run a 8 to 10 Court facility labor wise
- 12:36and and policy wise and you know the it
- 12:39and you know programming and all that
- 12:41stuff is basically the same that it
- 12:42takes to run a 26 Court facility so you
- 12:46start getting economies to scale as as
- 12:48you go as you grow but the risk is
- 12:52higher from a lease or the land or
- 12:56Investments that go into it so you
- 12:58really need to make all these good
- 13:00decisions and make sure that you're
- 13:02putting them in the right place so a lot
- 13:04of people go to malls right now they're
- 13:06looking to the mall model because at the
- 13:08mall they think oh there's open space
- 13:11and they can work and there's
- 13:13parking that's truly only part of it um
- 13:17you really in my mind you got to create
- 13:20this club atmosphere so they want to be
- 13:23part of it and when you do that which is
- 13:26hard to do then people take ownership
- 13:28they pick up their trash they they start
- 13:30engaging they tell their friends and and
- 13:32by Nature it's a community thing and the
- 13:34community helps grow your business um
- 13:37again long winded answer but there you
- 13:39go no that was super fascinating um wow
- 13:43yeah I need to marinate on that like
- 13:45after this but that is interesting when
- 13:47you talked about uh two things was like
- 13:49one was that you don't really you kept
- 13:53you use the word big and large like a
- 13:56couple times like large scale and just
- 13:59larger deals and then you also talked
- 14:02about the court versus the club
- 14:04atmosphere and if you were to choose
- 14:06both those words court and club and see
- 14:09which one is more synonymous with
- 14:11Community which is really like the heart
- 14:13of pickle ball I feel like Club is the
- 14:17one that's more closely closely related
- 14:21to the word community and that makes
- 14:22sense like if you're building a
- 14:24community
- 14:25then like you said people will treat
- 14:28this place like it's their own rather
- 14:30than we're just at a public court and if
- 14:32you look at public courts or just like
- 14:34Court areas it's it just seems like
- 14:36people are just there to use it rather
- 14:38than hey we kind of we have a piece of
- 14:42this in a way you're exactly right and
- 14:45and remember we're competing with
- 14:48free right so there are those public
- 14:51courts out there and people are like why
- 14:53am I paying you to play Pickleball when
- 14:56I can just go down the street and play
- 14:58on these public courts and so we have to
- 15:01bring all this additional value in so
- 15:03when they soly say well these courts are
- 15:05better and I really like the vibe here
- 15:07better and they do this organized play
- 15:09and they're structured and they have the
- 15:10social event or they whatever it is all
- 15:13the it's not whatever it's all these
- 15:14things you can't shortcut on any of it
- 15:17to basically create the value of the
- 15:18club and that's where you know they're
- 15:22paying for basically right that's when
- 15:24they can justify yes I will play for a
- 15:27membership and and do I I California so
- 15:31I equate a lot to the to surfing right
- 15:34so surfing's free right buy a surfboard
- 15:37and go in the ocean and just go you know
- 15:39surf so selling into the surf industry
- 15:42is really quite interesting because they
- 15:45there's not um a lot of opportunity
- 15:48because it's the mindset is everything's
- 15:50free even like parking passes a lot of
- 15:52surfers don't even want to pay with the
- 15:54parking pass because it breaks the
- 15:56theory of I'm it's everything free so
- 15:59pickall has a little bit of that into it
- 16:03as it grows as it develops um the value
- 16:06of the clubs if done right uh make a lot
- 16:09of sense and people are starting to
- 16:11appreciate the the differences for sure
- 16:14yeah yeah that's awesome what do
- 16:16overhead costs look like for a place
- 16:18like this because you mentioned all the
- 16:20amenities you mentioned the Ladd's
- 16:21leagues you also have the employees you
- 16:23have the Pro Shop um you also have
- 16:25different events that you hold yeah well
- 16:28it's sub FAL it's a it's a business I
- 16:30think with all of our clubs combined we
- 16:33over aund and something employees um so
- 16:36the labors are second most you know
- 16:38costly expense and that's tricky right
- 16:41and again California we I won't get into
- 16:44the California labor laws but it's not
- 16:46as favorable as you would think for the
- 16:48employer but um so you know having the
- 16:52right person and people that help run
- 16:55your Club is truly important so um you
- 16:59know the interaction with the members
- 17:01you know all those type of things are
- 17:02important and they they all work hard
- 17:04right so it's technical um with our
- 17:08computer systems and and making sure
- 17:11they're checked in and the billing and
- 17:12you know again like you mentioned Pro
- 17:14Shop and bar and all that kind of stuff
- 17:15and so we're a service-based business
- 17:18you know we have to address the needs of
- 17:20the customer right running these leagues
- 17:22running these ladders we do a lot of
- 17:24duper um events and so tying all that
- 17:28together so it's complicated um and and
- 17:33from the expense to ask your question
- 17:35labors are number one expense to it U
- 17:38besides the real estate which is that
- 17:40and then and then you have your
- 17:41insurance and and then you have you know
- 17:44your it and your web and your marketing
- 17:46and you know all the things that go
- 17:48along with that but um even our policies
- 17:51and you know we'll see if we franchise
- 17:54in the future or not or just partner
- 17:56with people but we our policies are are
- 17:58buttoned up and it's important to have
- 18:01that structured and and in place because
- 18:04there's liabilities you know that get
- 18:06associated with that and and people need
- 18:10and want structure and so putting all
- 18:12that together it's it's not as easy as
- 18:14it sounds for sure something that you
- 18:16mentioned in that was franchises so you
- 18:20have three locations in the state of
- 18:23California you mentioned that you're
- 18:24opening one in Jacksonville how do you
- 18:27feel about franchises as far as the pi
- 18:30pickle ball facility
- 18:32space well I have mixed feelings quite
- 18:35frankly um you know I I feel that I feel
- 18:40there's a big rush to Market um there's
- 18:43a big demand for courts and so people
- 18:45are trying to fulfill those
- 18:47demands um my feeling is there's a lot
- 18:50of franchise ORS
- 18:51that haven't been in business long
- 18:54enough to prove out their financial
- 18:56models to basically say do what we do
- 19:00because we're profitable and we're doing
- 19:01a great job that's really not existing
- 19:04out there I mean there's franchise or
- 19:05out there that don't have facilities
- 19:07like to me that's and again I'm an old
- 19:10man that have run businesses all my life
- 19:12so it's it's shocking to me that someone
- 19:14say well great I'll invest into this
- 19:16franchise and this brand and expecting
- 19:19to get all these things of a company
- 19:21that's never actually done it so there's
- 19:24that's a concern of mine um that would
- 19:26be a concern of mine for people out
- 19:28there so we are focused on profitability
- 19:32you know from a business side of it
- 19:33right the business has to be it matters
- 19:36to be profitable by the way the business
- 19:38has to be profitable it has to be run
- 19:40correctly it has to be run smooth and
- 19:42it's got to be repeatable and so having
- 19:45three clubs now in place and they're all
- 19:48slightly different our one in this is
- 19:50all outdoors in San Diego our one in
- 19:52Silicon Valley is all indoors it was the
- 19:55largest in the country for a while at 20
- 19:56courts indoors um potentially looking to
- 19:59expand it but and then we do have one
- 20:01that's a fitness center as well as um
- 20:04pickle and it has eight indoors and
- 20:07seven Outdoors um but that's a special
- 20:10facility because Fitness is amazing and
- 20:13what we do there and then the one we're
- 20:15building in Jacksonville is kind of like
- 20:17the pon you seen it it's a they're
- 20:19covered quarts with Fitness as well and
- 20:23I think we're doing 32 courts there so
- 20:26so you know we're trying to make it
- 20:30where everything makes sense and there's
- 20:32a reason for it and be profitability and
- 20:35cash flow positive you know right out of
- 20:38the Gator as soon as possible um I'm
- 20:41just nervous of a lot of people jumping
- 20:43into it that don't you know that are
- 20:45going into franchises and the franchise
- 20:47Source haven't necessarily proven their
- 20:49models out yet so those would be my
- 20:51cautions and concerns so we're we taking
- 20:53that's our money we're doing it and
- 20:56we're going down the the path of doing
- 20:58doing it right and then we'll decide if
- 21:00we just partner with people if we
- 21:02franchise if we just keep with what we
- 21:04have you know the future is still kind
- 21:07of up in the air with with myself and my
- 21:10three Partners we have three Partners in
- 21:11the company yeah within that you
- 21:14mentioned there should be some caution
- 21:16for people that may be looking at these
- 21:18franchises be oh I would want to be a
- 21:21part of that are there things that these
- 21:24people these individuals could look for
- 21:27when they're being approached or when
- 21:29they're approaching a franchiser and I
- 21:31don't know if that's the correct term
- 21:33but if they're approaching one of those
- 21:34facilities and like hey we want to be a
- 21:36part of this like what questions might
- 21:38they want to
- 21:39ask well I mean first of all you
- 21:44know how do you pick a
- 21:46marketplace right like you mentioned
- 21:48location location location right so
- 21:50that's top on the list how do you find
- 21:52that how do you pick it what justifies
- 21:55that is it economics is it location is
- 21:57it both is it you know what is it you
- 22:00notice as we came up here in San you
- 22:02know we came down here to San Diego and
- 22:05we drove into the facility it's right
- 22:07off the freeway like you don't have to
- 22:10go find it it's easy to get to access we
- 22:13have 1.1 million people within a 10 mile
- 22:16radius from
- 22:19us so we're like I think in San Diego
- 22:23we're like well we were like 26% of the
- 22:25courts now we're like you know less call
- 22:28it temper I don't even know what it is
- 22:30but the point is we're a big facility
- 22:32the largest facility in San Diego and
- 22:34we're easy access to it and so are as
- 22:38you saw here as you're walking the
- 22:39facility there's a lot of people here
- 22:42yeah the draw is Big it's only I mean
- 22:45most of these people were here by 9:00
- 22:47a.m. yeah for sure yeah right and you
- 22:50missed the people that left because
- 22:51they're here at 7
- 22:53but but but you know the point is is
- 22:56that the location is key so that be the
- 22:58first thing how do I find the location
- 23:00how do I do the economics to have that
- 23:03make sense because a location in
- 23:05downtown Austin which would be I'm
- 23:08assuming impossible to get um that's got
- 23:11to be more expensive than you know 30
- 23:14miles outside of Austin right so you
- 23:17can't charge the same in downtown Austin
- 23:20so how does that financial model work um
- 23:24when you're looking at at these things
- 23:26how much more is it to to do a larger
- 23:29facility and then how do I justify the
- 23:31risk and how do I mark it out to the
- 23:33community to make sure that this is
- 23:35actually going to pencil because as soon
- 23:37as you ink that
- 23:38lease they're making you put a personal
- 23:40guarantee on it I mean not always but
- 23:4399% of the time so these are Big risky
- 23:47deals for a lot of people and people go
- 23:50into it with a lot of passion a lot of
- 23:51oh I'd love to be in this industry it's
- 23:54really fun and and it is you can change
- 23:57a lot of lives can impact a lot of
- 23:59people meet a lot of cool people but
- 24:02it's hard and I also caution people on
- 24:04if you love pickle ball and you play it
- 24:07and you love it you want to P don't get
- 24:10into working in pickleball because you
- 24:11won't be playing pickleball much anymore
- 24:14so it's all consuming to to do you know
- 24:17facilities for sure like this especially
- 24:20yeah don't make emotional decisions
- 24:22especially when it comes to something of
- 24:23this magnitude which I just kind of
- 24:25gathered from you it feels like you
- 24:27always said business you you in the
- 24:30first time we talked you said something
- 24:33about business you had this quote it's
- 24:35like a phrase it's like you like always
- 24:38make like B basic business oh uh yeah
- 24:43basic business rules apply yeah yeah
- 24:45that's it that's yeah and and don't
- 24:47forget that basic business rules apply
- 24:50like try to take your emotions out of it
- 24:52a little bit I know everybody loves it
- 24:53and there's a lot of opportunity I get
- 24:55all that it's really hard and Capital
- 24:59intensive and and um again basic
- 25:02business rules apply look at the whole
- 25:04thing as a an objectively as possible
- 25:07from a business perspective not just oh
- 25:08I want to do it so bad it just be great
- 25:11it's like buying that house that you
- 25:13love and you want to do it so bad then
- 25:14you get in it's like oh my God there's
- 25:16termites and leaky damage like I had no
- 25:18idea this this cost me another $100,000
- 25:20and I I I shouldn't have been so
- 25:23emotional about it basically yeah I
- 25:25didn't make that mistake at all
- 25:30twice not definitely not me yeahuh I
- 25:33hear you um yeah one question I did have
- 25:37actually someone had asked this in the
- 25:39comment section um when I had mentioned
- 25:41that I was going to be out here and
- 25:42talking about facilities someone
- 25:46asked about key
- 25:48responsibilities for employees and then
- 25:51I'm going to ask a kind of change that
- 25:53question a little bit if you were to
- 25:55hire make your first hire what would be
- 25:58the first role that you would hire
- 26:01for so we have uh a role um try to
- 26:07remember the title um because I I let um
- 26:12one of my employees create the title
- 26:13herself and she's an amazing person Miss
- 26:15Teresa um and it's called Community
- 26:18engagement director and basically she
- 26:20does a ton of programming she does
- 26:23socials she she makes the Hub a club
- 26:28um because she's so engaging with the
- 26:31community and the community of our
- 26:33members and does all of our
- 26:36programming and make it so it's fun to
- 26:39be you know a member of the Hub right
- 26:42and so and she's happy and she's here my
- 26:45my partner Ted used to call her um
- 26:48probably aging myself Julie McCoy from
- 26:50the loveboat right the the cruise
- 26:52director basically and so that's a
- 26:55really key person um that's here a lot
- 26:59and she's engaging with the members and
- 27:01everything that now that could be the
- 27:02owner um it could be the manager it
- 27:05could be a lot of different people but
- 27:07um for us that's really important uh to
- 27:10have that person you know on the back
- 27:13end the accounting you know the policies
- 27:15writing the legal stuff I mean that's
- 27:18that's not nearly it's super important
- 27:21but the face of the club would be the
- 27:24first you know person I hire that's
- 27:26going to represent your Club you know
- 27:28the way you want it represented
- 27:29basically yeah interesting and not just
- 27:32the owner I I said it could be the owner
- 27:34it certainly needs to be the owner yeah
- 27:37but it needs to be someone that's not
- 27:38the owner that sometimes um is also more
- 27:41approachable or they would tell someone
- 27:43else that's not the owner something that
- 27:45would then get back to the owner which
- 27:47is really helpful you know I mean
- 27:49criticism isn't all you know bad it's
- 27:51good to take you know hear things from
- 27:54other people through other people for
- 27:55that matter yeah it's kind of why people
- 27:58I feel like it's the premise of that
- 28:00show like undercover bosses right right
- 28:02like you'll hear a lot more from people
- 28:05that have like their boots on the floor
- 28:06and not someone who's like a little bit
- 28:08higher up so like people are yeah like
- 28:10you said you learn I love that show
- 28:13actually I should do that goatea or
- 28:17something hey I'll I'll start the
- 28:18content
- 28:20series the virtual pro shop let's talk
- 28:23about that cuz you do have um your hands
- 28:26in co-founding pickle ball suit
- 28:28Superstore and of course that's very
- 28:29very relevant in this whole thing cuz we
- 28:31went to the Pro Shop there and physical
- 28:34Pro Shop is great right it it definitely
- 28:36looks very appealing but then not every
- 28:39business can afford that and sounds like
- 28:42you and Steve rack have come up with a
- 28:44solution called the virtual pro shop can
- 28:45you tell us a little bit about that yeah
- 28:48yeah for sure so so in Ted Angelo um my
- 28:52partner here in the hub so we had talked
- 28:54about it you know a while ago and then
- 28:56Steve rack who's the CEO and co-founder
- 28:59of of um the three of us co-founded
- 29:02pickle ball Superstore and so he brought
- 29:05technology to the table with his gig
- 29:08affiliate program which is as you know
- 29:10an affiliate program but it's linked
- 29:12into the code so as soon as you connect
- 29:16us with a customer you are forever
- 29:18linked to that customer it's not cookie
- 29:20based so it becomes very sustainable for
- 29:22people so with that concept or with that
- 29:26technology we can do other things and
- 29:29one of the things that we've created is
- 29:31this virtual pro shop so the problem
- 29:32with proops Pro Shops essentially and
- 29:35again we're large scale Club so it's
- 29:37it's a little different we can support
- 29:39support it financially but it's a big
- 29:40investment you get a lot of turn of
- 29:43product of the paddle that's hot six
- 29:45months ago isn't hot today and God
- 29:48forbid Yola comes out with something but
- 29:50you I'll cut that and not joking um so
- 29:55but the point being is that you know
- 29:57it's hard for the these operators to
- 29:59basically you know invest 50 plus
- 30:01thousand into a per shop and really what
- 30:04you are is a convenience store you know
- 30:06we sell a ton of water and Gatorade and
- 30:09protein bars and weights and grips and
- 30:11glasses and balls and you know that's
- 30:14really a ton of it we do sell paddles as
- 30:17well for sure um we do a lot of rental
- 30:19paddles and things like that so when
- 30:22you're trying to carry all these Brands
- 30:24it's just really difficult and somebody
- 30:26comes in with a new brand saying oh
- 30:27really like that so we created what we
- 30:29call a virtual pro shop where we demo a
- 30:32bunch of paddles like here in San Diego
- 30:34I think we demo like 80 paddles too many
- 30:38um and then but we don't carry 80
- 30:40paddles that would be insane but if
- 30:42someone really wanted to try something
- 30:45and we have it for them to try which is
- 30:46part of the club experience right I want
- 30:48to try this new paddle and everything
- 30:49else right so that's Again part of this
- 30:51experience that we do and we and we rent
- 30:54that and we demo it a members I think
- 30:55it's $5 for a non-member it's
- 30:58and they can change them out midday they
- 31:00can do it all day it's it's fun if they
- 31:03want to buy it and we don't carry it
- 31:05then they scan the code it goes right to
- 31:08pickall superport embeds the code embeds
- 31:10The Hub with them and so they uh get a
- 31:14discount
- 31:16Superstore sells it and ships it to them
- 31:18directly and the Hub makes the
- 31:20commission on that on that panle and
- 31:22then we're forever connected so again I
- 31:24mentioned San Diego being the number one
- 31:26vacation destination so imagine someone
- 31:28coming in from Austin right and now you
- 31:31demo something you're like oh I've never
- 31:32seen it anywhere I'm going to buy that
- 31:35you buy that through and then you leave
- 31:37and you never come back to San Diego
- 31:38it's a sad day for us but uh we are
- 31:41forever connected and so if you ever go
- 31:43back and buy balls or glasses or weights
- 31:46you know we're making revenue on the
- 31:47fact that you came into the hub for one
- 31:50day to come visit so it's really
- 31:53impactful um and it helps manage uh the
- 31:58clubs um Pro Shops especially for
- 32:01smaller you know courts like you know 10
- 32:0412 Court facilities um and the
- 32:06Investments that they're making already
- 32:08it's hard and then I'm not dealing with
- 32:10you know 40 different vendors either I'm
- 32:13dealing with one vendor so it it's it's
- 32:15a really a neat program for sure yeah
- 32:18yeah very interesting I I can see that
- 32:21solving I I think it's a it's a solution
- 32:24I think physical inventory is
- 32:28with the Advent of technology and
- 32:30leveraging Technology I don't think
- 32:32having physical inventory is something
- 32:33that's like super super necessary at
- 32:35this point for like brick and mortars so
- 32:37the virtual pro shop is such a unique
- 32:39and good solution um yeah I mean you
- 32:43still want to have product there so we
- 32:44still carry the fast mve because people
- 32:47are still impulsed by people like I got
- 32:49to have a paddle now right and so and
- 32:51and it's again back to the club it's
- 32:54part of the club atmosphere it's part of
- 32:56having that ability to do it and we have
- 32:58sponsors you know carbin for example and
- 33:00you know other you know Brands and so
- 33:03you know they support us we support them
- 33:06and so we want to carry their products
- 33:07so so there's a a balancing act to all
- 33:10of it but but the pr shops can be tricky
- 33:13and and in a cash suck so you got to be
- 33:16careful with it yeah I would name them
- 33:18Brands but there are some brands on the
- 33:19walls where you're like well these are
- 33:22going to be sold at a loss like these
- 33:25just because paddle technology moves so
- 33:27fast like oh well this paddle is no
- 33:28longer relevant right we have some on
- 33:31our wall still from you know two years
- 33:33and we'll fire sell the stuff off and it
- 33:34still doesn't move you know it's just
- 33:36it's just you know what do you do with
- 33:38it right so um and a lot of time we
- 33:41donate them or give them away to you
- 33:43know kids that are coming in or whatever
- 33:44but anyway you get it it's it's it's
- 33:47tricky yeah definely for sure and and a
- 33:49lot of time spent on it yeah um well
- 33:53this concludes the session man I mean
- 33:55you answered a lot of the questions with
- 33:58uh such great detail I really appreciate
- 34:00it i' certainly learned a lot I'm not
- 34:03opening facility up anytime soon but
- 34:05people these are things that people were
- 34:07asking about in the comment section in
- 34:09previous videos I made and I just didn't
- 34:11have a I didn't have the proper followup
- 34:13for it but now I do thanks to you so I
- 34:15appreciate that do you have any other
- 34:17announcements future projects that you
- 34:19guys are working on anything else you
- 34:20want to talk about before we end this
- 34:23well we're always working on something
- 34:24right so um you know I appre appreciate
- 34:28that like I said in our other podcast
- 34:30you know it's an entrepreneurs
- 34:31playground right now so so there's a lot
- 34:34of opportunities not just with the club
- 34:36space but with you know paddles with
- 34:38with lots of different things so um but
- 34:41you know I think the next step is let's
- 34:43get Chi to Silicon Valley and then let's
- 34:44get you to Alam at the Hub there and
- 34:47then you know I'll have to trick over to
- 34:49Florida we'll we'll do one there too BR
- 34:51let's make the circuit yeah but we'll
- 34:53start with your with your San Diego
- 34:56there you go your your San Diego Hub
- 34:58stop and thanks for and thanks for
- 35:00coming brother yeah yeah thank you um
- 35:03remember General business rules still
- 35:06apply there you go that always sticks in
- 35:08my head yeah thank you man I appreciate
- 35:10it yeah thanks bro
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