Watch Me LIVE Run Lead Gen Ads for Freelance Brand Scaling (Meta Facebook Ads Guide) — Transcript

Full transcript

1. 0:00All right, a lot of you guys have been
2. 0:01requesting this a tutorial on how to run
3. 0:04lead genen ads for your clients. Not
4. 0:06just any tutorial, how to actually do it
5. 0:08the right way and generate highquality
6. 0:11qualified leads that actually are going
7. 0:13to convert for your clients. I'm going
8. 0:14to show you everything from campaign
9. 0:16structure to audience targeting, ad
10. 0:19creatives, and budgeting all laid out
11. 0:21step by step for you. Make sure to watch
12. 0:23until the end. Watch through this whole
13. 0:25video and you'll know exactly how to set
14. 0:27up and run ads for your first lead genen
15. 0:29client once you sign them. Last video
16. 0:31was how to cold call lead genen
17. 0:33businesses. So by now you should know
18. 0:35how to not only find businesses and
19. 0:37reach out to them, but also how to
20. 0:38actually complete the service delivery
21. 0:40for these clients that you're signing.
22. 0:41We're going to keep this raw style, so
23. 0:43you should be able to follow along very
24. 0:45easily and uh this will get you right.
25. 0:47Without further ado, let's get into it.
26. 0:49All right, so first things first, I want
27. 0:51to talk about the Facebook ad library. A
28. 0:53lot of you guys probably know what the
29. 0:55Facebook ad library is already. Some of
30. 0:57you probably don't if you're more
31. 0:58beginner level, but essentially it's
32. 1:00from Facebook directly. You can see
33. 1:02we're on facebook.com/ad/
34. 1:04library. This is like an official tool
35. 1:07from Facebook where you can basically
36. 1:10scroll across any single ad in existence
37. 1:14that's posted on Facebook currently. So
38. 1:16any single business that's ever running
39. 1:17an ad right now, you can look at
40. 1:19directly on the Facebook ad library. So,
41. 1:21like if you look here, I just typed in
42. 1:23car detailer. I'm going to find some car
43. 1:25detailing ads and we're going to set up
44. 1:26and run ads for a car detailing company.
45. 1:29I I don't actually have a car detailing
46. 1:31client. A lot of you guys know that like
47. 1:32me personally, like my agency is ecom
48. 1:35brands. I've been in the realm of lead
49. 1:36genen obviously before. So, I'm just
50. 1:38going to find some random like car
51. 1:40detailing ads that we can use as an
52. 1:41example to set up pretending like I was
53. 1:44running ads for a car detailing company.
54. 1:46But anyways, let's look through here.
55. 1:47Let's find kind of some examples of like
56. 1:50some winning car detailing ads. That way
57. 1:52you guys can kind of get an idea and a
58. 1:54feel for what exactly one would look
59. 1:56like. So like this first one here I
60. 1:58already looked at is pretty solid. Um
61. 2:00let's take a look.
62. 2:02>> Manny Bulma and surrounding area. Are
63. 2:04you in need of a car detailer? Go ahead
64. 2:06and contact me next. I'll show you guys
65. 2:07everything that I do on this vehicle
66. 2:09right now.
67. 2:12>> So it's just like him showing the
68. 2:13process and paint correction. We do
69. 2:16steam cleaning. And I saw like edit.
70. 2:18It's pretty simple. Like this would be
71. 2:20really easy for your client to make
72. 2:24>> even just for them to be able to film
73. 2:25this and send it to you to have you
74. 2:27edit. Like pretty damn easy to make. And
75. 2:30especially like an ad like this. Even
76. 2:32easier, bro. Like literally just like
77. 2:34three videos. This takes literally 20
78. 2:36seconds for them to film this. Send it
79. 2:38over to you and you can edit it up and
80. 2:40chop it up and you know put captions how
81. 2:43you want. You can test different like
82. 2:45hooks here. Like you could make like
83. 2:47three different versions of this ad. All
84. 2:48the videos are the exact same, but you
85. 2:50have like different text on screen,
86. 2:52different hooks. You could test like an
87. 2:55ad like this, but instead of you could
88. 2:57keep everything the same of him showing
89. 2:59the process, but like test different
90. 3:00hooks, have them film like three
91. 3:03different hooks and test them against
92. 3:05each other. That's the biggest thing
93. 3:06when it comes to like video ads is just
94. 3:09testing different variations. It's like
95. 3:11especially with the Andromeda update as
96. 3:13a whole, you want to constantly be like
97. 3:16testing volume of creatives. Like that
98. 3:18is the most important thing that you can
99. 3:20be doing when you're running ads for
100. 3:22your client, especially lead genen.
101. 3:23Okay, we're going to get into the actual
102. 3:25like campaign structure and I'm going to
103. 3:26show you how to set this up like step by
104. 3:28step. But you guys need to remember like
105. 3:30when you're running lead genen ads, all
106. 3:32you pretty much need to be doing is just
107. 3:34running like cold audience broad
108. 3:36targeting and just implementing volume
109. 3:38of creatives. So testing different
110. 3:40hooks, testing different styles, testing
111. 3:42static ads versus video ads, just
112. 3:44testing, testing, testing, spending
113. 3:47money on those ads, looking at the
114. 3:49metrics, and then making adjustments
115. 3:50based off the metrics. So then [music]
116. 3:52cutting ads out, adding new ads in, just
117. 3:54constantly testing volume of creatives.
118. 3:56And I know I'm kind of repeating myself
119. 3:57here, but I want to drill this through
120. 3:58your head that when you're running lead
121. 4:00genen ads, majority of you guys aren't
122. 4:01going to be spending more than like 50,
123. 4:03100 bucks a day. And that's totally
124. 4:05okay. There's nothing wrong with that at
125. 4:07all. But there's no reason that at that
126. 4:09low of a budget you should be running
127. 4:11anything besides just a cold audience
128. 4:13campaign. Cold audience campaign let
129. 4:15Meta do its thing and all you need to do
130. 4:18is constantly be adding new variants of
131. 4:20creatives and looking at the metrics and
132. 4:22making adjustments. [music]
133. 4:23Now in order to do that obviously it
134. 4:26kind of becomes dependent on your client
135. 4:28for content pieces like this in order to
136. 4:31actually be able to pump volume of
137. 4:33creatives out. So, what you should be
138. 4:35doing as the freelance brand scaler for
139. 4:38your lead genen client is constantly
140. 4:40looking at different creatives like
141. 4:42this, getting an idea of what makes a
142. 4:44winning ad. That way, you can report
143. 4:46that information to your client so he
144. 4:49knows what stuff to film and then have
145. 4:50him send that over to you in order to
146. 4:52edit it. And editing it is not
147. 4:54complicated. For those of you who maybe
148. 4:56have never edited a video before, like,
149. 4:58bro, play around with Cap Cut. All you
150. 4:59need to be able to do is chop some
151. 5:01videos up, add some text. Like it's that
152. 5:03[ __ ] simple. As a freelance brand
153. 5:05scaler, what you should be doing for
154. 5:06your lead genen clients is constantly
155. 5:08scraping the Facebook ad library,
156. 5:09getting an idea of what makes a good
157. 5:11static ad, getting an idea of what makes
158. 5:13a good video ad, and then just
159. 5:15constantly like be making volume of
160. 5:17those ads for your clients. So, if you
161. 5:19take a look at like some static ads,
162. 5:21this is just I literally just looked up
163. 5:22like car detailing ads. I don't know
164. 5:24what [ __ ] website this is, but in the
165. 5:25ad library, like it's all videos. So, we
166. 5:27can kind of get an idea of what some
167. 5:29static ads look like. And not like any
168. 5:31of these are like great video ads
169. 5:33usually are going to perform better
170. 5:35against a static ad, but it's always
171. 5:37good to have like a stack of video ads
172. 5:38and a stack of static ads. And that's
173. 5:40why we need volume of creatives is in
174. 5:43order to be able to just constantly be
175. 5:44testing and looking at those metrics.
176. 5:47The game of ads is about constantly
177. 5:49testing new things, looking at data, and
178. 5:52then making adjustments based off that
179. 5:54data. And it's like if you're not
180. 5:55constantly implementing new stuff and
181. 5:57looking at the data to have proven like
182. 6:00statistics of like, okay, this ad
183. 6:02performs well because it has a low cost
184. 6:05per click. You're basically just like
185. 6:07guessing whether or not an ad's
186. 6:09performing well. So that's why it's
187. 6:10important to implement creative volume
188. 6:12because that's like the easiest thing
189. 6:14you can test in order to like get your
190. 6:17ads to perform well because you're
191. 6:19testing so many different creatives and
192. 6:21you find okay this creative doesn't
193. 6:22perform well, this creative does perform
194. 6:24well and eventually like you're going to
195. 6:25test enough to know exactly what style
196. 6:28is performing well for that business
197. 6:30specifically and you can constantly just
198. 6:32reincarnate that specific style and
199. 6:34rinse and repeat it. These are some
200. 6:36examples of like some static ads I would
201. 6:38say like we'll download a couple here to
202. 6:40set up, but let's find like some good
203. 6:42winning ones. This is pretty decent.
204. 6:45We'll go ahead and save that. Obviously,
205. 6:47you'd have like the city here. You could
206. 6:49maybe have this like carousel into
207. 6:51something like more information. Odds
208. 6:53are though, video creatives are going to
209. 6:55perform much better cuz it's like it
210. 6:57grabs the attention of consumers much
211. 6:59more than anything else does. Also,
212. 7:01sorry if you hear a little background
213. 7:02noise. My mate is here cleaning right
214. 7:04now. Um, so you might hear a little
215. 7:05background noise, but ignore that. This
216. 7:07would be good, you know, professional
217. 7:09autodetailing service. Um, we'll
218. 7:11download this one. All right, so we got
219. 7:12two static ads and then I've got two
220. 7:14video ads that I downloaded to my drive.
221. 7:17Oh [ __ ] I wasn't even screen sharing.
222. 7:18Whoops. Okay, I downloaded this ad right
223. 7:20here and then I downloaded um this ad
224. 7:23right here. So, we got two static ads
225. 7:25that I'm going to use for examples and
226. 7:26then I went into my drive earlier and
227. 7:29then I downloaded two video ads that I
228. 7:31can use to show you guys examples. Um,
229. 7:34so I got my two video ads here. It was
230. 7:36those two I just showed you. Actually, I
231. 7:38haven't showed you one.
232. 7:44>> Like nice little aesthetic.
233. 7:52>> Now, notice how this one doesn't really
234. 7:53have any text. Obviously, like on an ad,
235. 7:56we probably wouldn't want this text to
236. 7:58say like best detailing ad, although
237. 8:00that could work. You know, it's like
238. 8:02that transparency angle of like I'm
239. 8:04showing you an ad. Obviously, the goal
240. 8:06here would be to like have this video
241. 8:07and add like a three variations of this
242. 8:09video. The video is the exact same, but
243. 8:12you test different text on screen. And
244. 8:14that way you can like see, okay, what
245. 8:16hook works the best. And then another
246. 8:18one here.
247. 8:25[singing]
248. 8:31Like this [ __ ] is a vibe, bro.
249. 8:44>> See, like this [ __ ] got me just sitting
250. 8:45here not clicking off it cuz the music's
251. 8:47a [ __ ] bod. And obviously like not
252. 8:50all of your clients are going to have a
253. 8:52professional camera like this to film
254. 8:54some cool ass stuff like this, but that
255. 8:55is totally okay. All you need to do is
256. 8:57film some basic stuff to be able to get
257. 8:59the proof of concept and prove to your
258. 9:01client that you just signed that, okay,
259. 9:03I can get you X results. Now, it would
260. 9:05be worth it to maybe go spend a couple
261. 9:07hundred to hire a camera guy to be able
262. 9:09to film some stuff like this so that we
263. 9:11have even better creatives, you know?
264. 9:12But in the end of the day, like you
265. 9:13could have stuff as simple as like this
266. 9:16ad. Where did it go? We already looked
267. 9:18at this one. But bro, this this
268. 9:20literally took like 20 seconds, no more,
269. 9:22for this person to film probably, and
270. 9:24it's literally just off an iPhone. Like,
271. 9:26there's no excuse to like, oh, I don't
272. 9:28have a camera, man. I I can't get
273. 9:30content. Like, even if your client is
274. 9:32like a 40-year-old dude who doesn't know
275. 9:34how to work his iPhone, like, he can
276. 9:35still take videos like this and send
277. 9:36them to you and have you edit them.
278. 9:38Like, it is not hard. There is no excuse
279. 9:40to like not have good creatives. Now
280. 9:43that we kind of went over the creative
281. 9:47stuff, let's go ahead and hop in the
282. 9:50actual ads manager and let's get to work
283. 9:53on setting a campaign up. We are
284. 9:54actually inside of the ads manager now.
285. 9:56And I want you guys to understand this
286. 9:58isn't actually me setting up ads for a
287. 10:00detailing client. This is just like a
288. 10:01burner account. Like you can see I just
289. 10:03got a burner ad account here. And I'm
290. 10:04just going to walk you through the
291. 10:05process of like setting this campaign
292. 10:07up. But essentially the whole goal here,
293. 10:10right, is for you to generate a lead for
294. 10:14your client, right? There's two types of
295. 10:15ads that you're running. One, when
296. 10:16you're running ads for like an ecom
297. 10:18brand versus running ads for a lead
298. 10:19genen brand. So when you're running ads
299. 10:21for like an ecom brand, you're directing
300. 10:23all traffic from the ads to go to the
301. 10:26website and directly purchase, right?
302. 10:28And you're going to have your pixels set
303. 10:30up to your website to where it
304. 10:32automatically tracks every single
305. 10:34[music] purchase. So, it's tracking how
306. 10:36much revenue you're generating your
307. 10:38client because it's tracking how many
308. 10:39customers come from the ad to the
309. 10:41website, how many click to check out,
310. 10:43how many actually check out, how much
311. 10:45revenue is generated from each ad, etc.
312. 10:47When you're running ads for an ecom
313. 10:48brand, you're either charging them like
314. 10:50retainer or you're charging them
315. 10:51percentage of results. And percentage of
316. 10:52results is really easy for you to be
317. 10:54like, "Hey, I made you x amount. You pay
318. 10:56me [music] 10% of that x amount I
319. 10:58generated you." Now, when you're running
320. 10:59lead genen ads, it's a little different
321. 11:01because you're tracking every lead that
322. 11:03you generate. So, there's two ways to be
323. 11:05able to charge a lead genen client.
324. 11:07Ideally, you want to just charge them
325. 11:09retainer because that's just what makes
326. 11:11the most sense considering it's a little
327. 11:13harder to track the exact return on ads.
328. 11:16Let's say, oh, your campaign generates
329. 11:1810 leads, you could charge them X dollar
330. 11:20per lead that you generate. So, five
331. 11:22bucks per lead, you make 50 bucks for 10
332. 11:24leads. Just random example throwing out
333. 11:26there. But Ideally any lead genen client
334. 11:28you want to charge them retainer just
335. 11:30because like that's the most realistic
336. 11:32as well as common times like lead genen
337. 11:35clients are more sophisticated business
338. 11:36owners who have a little bit more money
339. 11:38to invest and they understand more that
340. 11:40like it takes money to make money.
341. 11:41They're easier to close. So like they're
342. 11:43generally speaking more willing to pay
343. 11:45that retainer. But even if you know
344. 11:47you're working like free trial maybe
345. 11:49like maybe you close them on you know
346. 11:51your irresistible offer that was like a
347. 11:52free trial or like don't pay me unless I
348. 11:55get you X results. Whatever it is um
349. 11:57just know like your whole goal is to
350. 11:59generate this client a lead and then
351. 12:01once you generate them a lead, the
352. 12:02business's job is to reach out to that
353. 12:05lead and close that lead. So really your
354. 12:07only job is just to generate the lead
355. 12:10and then they manage, handle, and close
356. 12:12the lead from there. That's what we're
357. 12:13going to be setting this up to do. I
358. 12:15need to go ahead and just get a random
359. 12:16like car detailing website just to
360. 12:18direct traffic to like just completely
361. 12:20random. Obviously, you're going to use
362. 12:22your clients, but let's just say like
363. 12:23this is our client, right? Like I just
364. 12:25looked up car detailing. Let's just say
365. 12:27like this is our client, right? You can
366. 12:29see this is where like you would be
367. 12:31generating traffic to. You can schedule
368. 12:33them online. You can call them now.
369. 12:35Let's look at like a different example
370. 12:36of a website. L conversion. All right.
371. 12:38Another one here like book now. If we
372. 12:40click this book now link, let's see
373. 12:42where it takes us. Yeah, you can
374. 12:43literally just book online. So like this
375. 12:45would be different case scenario because
376. 12:47you could track exactly how many people
377. 12:49book in which would be the same as like
378. 12:51a lead, but in this case it's almost
379. 12:53more like an already closed lead cuz I
380. 12:55would imagine if I say I have an SUV
381. 12:57here and add it and then go next like I
382. 12:59would have to pay it up front. But you
383. 13:01can see like you can just schedule
384. 13:02online. So let's say you actually have
385. 13:04to pay ahead of time. You don't pay once
386. 13:06you get there. So this would be like
387. 13:07more kind of like that ecombased where
388. 13:09like I'm directly generating revenue. So
389. 13:12you would just obviously set the pixel
390. 13:13up into this website to where it tracks
391. 13:15that. Looks like this website's on
392. 13:17Square Up, so it should just have like
393. 13:18automatic conversion. But yeah, let's
394. 13:20look at one more example. [music] Most
395. 13:22like car detailing companies are like if
396. 13:24especially if you're going like high
397. 13:26high ticket like a construction company
398. 13:28where like average job is tens of
399. 13:31thousands of dollars, like they're
400. 13:32obviously not going to just [ __ ]
401. 13:34check out on the website. Like they're
402. 13:35going to go to like a website like this.
403. 13:37They're gonna probably go to like start
404. 13:39your quote, put their information in,
405. 13:40and then the business's job is to call
406. 13:43them. So, like you would put in your
407. 13:44name, your number. I mean, in this case,
408. 13:46year, make, model of the vehicle, and
409. 13:48then you'd submit this. And then this
410. 13:49company would probably call me and say,
411. 13:51"Hey, we [music] saw you filled out a
412. 13:53thing for a car detail, like blah blah
413. 13:55blah. When would be a good time to bring
414. 13:56the car in, get it detailed, etc., etc."
415. 13:58Same thing with like a construction
416. 14:00company or something. But I kind of like
417. 14:02the way that other business had it done
418. 14:04where it was just directly like check
419. 14:05out on page for something that's lower
420. 14:08ticket like a car detailing company. But
421. 14:10obviously, you know, kind of just
422. 14:11depends on the business. You always
423. 14:12could, you know, if you have the skill
424. 14:14set of helping another business like
425. 14:16build a website, you could build them
426. 14:17two separate like landing pages. One
427. 14:19where they automatically check out, one
428. 14:22where they directly just put in their
429. 14:24information and get called. So you have
430. 14:26your two websites. one where they just
431. 14:28book in automatically and pay ahead of
432. 14:29time. One where they put their
433. 14:31information in and get called to book an
434. 14:33appointment. You [music] could have two
435. 14:34campaigns with the same ads, but each ad
436. 14:37directs to a different landing page. So
437. 14:39then you can look at each campaign and
438. 14:41be like, "Okay, the campaign where we're
439. 14:42directing them straight to checkout has
440. 14:45these metrics. The campaign where we're
441. 14:46directing them to just put their
442. 14:48information in and get called has these
443. 14:49metrics. This one performs better than
444. 14:51this one or vice versa." and then you
445. 14:53kind of know like you have proven data
446. 14:56that says okay this performs better than
447. 14:58this. So that's again why it's important
448. 15:00to always like test different things
449. 15:02when in doubt because it's better to
450. 15:04just like have proven data to look at
451. 15:07and make a decision off of rather than
452. 15:09just like guesstimating. Let's get back
453. 15:11into the ads manager and let's actually
454. 15:12go through the process of like setting
455. 15:14up our first basic campaign. So
456. 15:15obviously our goal here, let's say we're
457. 15:17running it to like a lead website.
458. 15:18Actually what I had to do was get a
459. 15:20website. We'll use this one. Was it?
460. 15:22Yeah, we'll we this one's pretty [ __ ]
461. 15:24but we'll just use it just for the sake
462. 15:26of saying that we're starting a quote
463. 15:28rather than directly purchasing out
464. 15:30because majority of detailing companies
465. 15:32probably have their website set up like
466. 15:33this where you're generating a lead. So,
467. 15:35that's obviously exactly what we're
468. 15:36going to put as our campaign objective
469. 15:37is lead and then we'll just name this
470. 15:40name it whatever. I'm just going to name
471. 15:41it lead campaign and we're going to set
472. 15:43our budget at the ad set and then we'll
473. 15:45leave everything else. So, campaign
474. 15:46objective leads buying type can say as
475. 15:48auction ads set budget. Next, we're
476. 15:51going to move into our ads set. So, I'll
477. 15:53just say uh lead ad set. So, conversion
478. 15:57location. Now, Facebook has what's
479. 15:59called an instant form where through
480. 16:01Facebook directly when they would click
481. 16:03the button, it would take them to a
482. 16:05Facebook lead form rather than a
483. 16:07website. Let me just like find an
484. 16:09example here of like a Facebook lead
485. 16:11form and what that would look like just
486. 16:13so you guys have an idea. It basically
487. 16:15just take them to a lead form like this.
488. 16:18So you can see like on the right side
489. 16:19right above my camera here, it would
490. 16:21just like pop up a lead form after they
491. 16:23would click on the ad and that
492. 16:24information would spit out to the
493. 16:26business owner. So you could run it as
494. 16:28that. Say maybe your client doesn't have
495. 16:30like a good website. I think it's better
496. 16:32to run it to a website than it is a
497. 16:34Facebook lead form. Again, this is an
498. 16:37instance where you could test, you know,
499. 16:38your client's website versus a lead
500. 16:41form. So you could set up two campaigns,
501. 16:42one that directs all traffic to the
502. 16:44website, one that directs all traffic to
503. 16:46the lead form. And you could split test
504. 16:47the two and see which one performs
505. 16:49better. But in this instance, we're
506. 16:51going to do it to the website uh lead
507. 16:52form. It's it's literally the same
508. 16:54process. You would just have it go to
509. 16:56instant forms. So website and calls.
510. 16:58Obviously, performance goal is to
511. 17:00maximize number of conversions. And then
512. 17:01you're just going to want to make sure
513. 17:02that you have your pixel set up and
514. 17:04connected to that client's website so
515. 17:06that it actually tracks all information
516. 17:08that goes to the website from the ad.
517. 17:11So, if you guys are like beginner
518. 17:13beginner and you don't know what the
519. 17:14pixel does, essentially it's just like
520. 17:16what connects Facebook to the website in
521. 17:19order to track all metrics and all data
522. 17:22coming from the ad. So, it's like when a
523. 17:24customer goes from an ad to the website
524. 17:26and fills out a form, the pixel tracks
525. 17:28that because if you don't have like
526. 17:30Facebook connected to the website, how
527. 17:32would it track that and report that data
528. 17:33back? That's why you need to connect the
529. 17:35pixel because that's what connects the
530. 17:37Facebook ad manager to the website in
531. 17:40order to track that information. Like
532. 17:42this isn't my actual client, so it's not
533. 17:43actually connected. So, it's going to
534. 17:44say not connected, but just make sure
535. 17:46you have that set up. I can make a video
536. 17:48on that, too, like how to set up your
537. 17:49pixel maybe. Otherwise, just I'm sure
538. 17:51there's someone else out there on
539. 17:52YouTube that has that. Otherwise, like
540. 17:53you can literally have Facebook walk you
541. 17:55through it. It It's super easy to do.
542. 17:57Don't overthink it. We're going to leave
543. 17:58cost per result goal blank and then
544. 18:00we'll just keep our budget as like 20
545. 18:01bucks a day. Obviously, you can set your
546. 18:03budget. Whatever your client is
547. 18:05comfortable spending per day. The more
548. 18:07you spend, the more people who are going
549. 18:09to see your ad, the faster you're going
550. 18:11to have data to look at because your ads
551. 18:13just getting blasted out more. In the
552. 18:15end of the day, it doesn't totally
553. 18:17matter what you spend. Just know the
554. 18:18less you're spending, the slower you're
555. 18:20going to see data, the slower you're
556. 18:21going to see results. The more you
557. 18:23spend, the faster you're going to see
558. 18:25data, the faster you're going to be able
559. 18:26to make changes to that setup you have,
560. 18:29and the faster you're most likely going
561. 18:31to see results. But in the end of the
562. 18:33day, obviously, you want to have that
563. 18:34conversation with your client of what
564. 18:36they're comfortable spending. That way,
565. 18:38you can spend according to like what
566. 18:40they're comfortable with. So, if they're
567. 18:42comfortable spending 100 bucks a day,
568. 18:43great. Just know spending a hundred
569. 18:46bucks a day, you need more creatives
570. 18:48because your budget is going to get
571. 18:50spread amongst those creatives. And if
572. 18:52you only have one creative and you're
573. 18:53spending a h 100red bucks a day, all
574. 18:55$100 is going into that one creative and
575. 18:57that creative might perform [ __ ] But if
576. 18:59you have, you know, 10 creatives, all
577. 19:00that budget is going to get spread
578. 19:02amongst those 10 creatives. And you're
579. 19:03going to be able to look at those 10
580. 19:04creatives and be like, "Okay, they all
581. 19:06got x amount of spend. They have these
582. 19:08metrics. This one's performing bad, so
583. 19:10I'm going to cut that out. This one's
584. 19:12performing bad. I'm going to cut that
585. 19:13out. This one's performing really good,
586. 19:15so I'm going to leave that one in." So
587. 19:17on and so forth. And then as you're
588. 19:19cutting ads out, you can always add new
589. 19:20[music] ones to test. We're going to
590. 19:22have that as 20 a day. And then
591. 19:25placements. Um,
592. 19:27we're going to turn this off. We're
593. 19:29going to go manual placements. Actually,
594. 19:32we'll just leave Advantage Plus on. The
595. 19:34only thing with placements is you're
596. 19:35just selecting where you want your ads
597. 19:36to be seen. For car detailing company, I
598. 19:39think it makes sense to place them both
599. 19:40Facebook and Instagram. So, we're just
600. 19:42going to leave it as advantage plus.
601. 19:44What that means exactly is like kind of
602. 19:46letting Facebook automatically place the
603. 19:48ads where it thinks they'll best
604. 19:50perform. And obviously as Facebook's
605. 19:52platform gets more and more advanced,
606. 19:53it's a little more worthy to trust that.
607. 19:56Now, if I was running ads for like an
608. 19:57ecom brand, I probably wouldn't have
609. 19:59that on. I would probably leave it as
610. 20:00manual because I want to select where
611. 20:02those ads are displayed. Brands, at
612. 20:03least that I'm running ads for, like
613. 20:05Facebook, isn't a good performance for
614. 20:07like a street wear jewelry supplement
615. 20:08brand. It's better off on Instagram. But
616. 20:11for something like this, a car detailing
617. 20:13company, it can apply to like any age
618. 20:16demographic, any demographic of person
619. 20:18realistically. Um, so we want to have
620. 20:21that on both platforms. Location,
621. 20:23obviously, United States, but we want to
622. 20:25set this specific to where that car
623. 20:27detailing company is located or whatever
624. 20:30business you're running ads for.
625. 20:31Obviously, like if your business is
626. 20:33located in Miami, Florida, like you're
627. 20:36not going to be running ads in
628. 20:38California for a car detailing company.
629. 20:40That doesn't make any [ __ ] sense. So,
630. 20:42you're going to want to set this like
631. 20:43specific to kind of the area that you
632. 20:47would book jobs in, that that client
633. 20:49would book jobs in, like the furthest
634. 20:51out that they would go for a job. Let's
635. 20:53say it's like a mobile detailer, like
636. 20:54the furthest they would go to do a
637. 20:56detail. And then, yeah, that's all we
638. 20:57need for the ad set. Just literally
639. 21:00change that location. You could play
640. 21:02around with the age demographic if you
641. 21:04want depending on the business. Let's
642. 21:07say it's like a construction company.
643. 21:08Obviously, like an 18-year-old kid isn't
644. 21:11going to pay for a house to get built
645. 21:13most likely, unless he's a freelance
646. 21:15brand scaler and got motion like that or
647. 21:17he's in the ERT and got motion like
648. 21:18that. But typically, you know, someone
649. 21:20paying for a house is going to be like
650. 21:2230 years old or 30 plus. So, like maybe
651. 21:25you could select that as like your age
652. 21:27demographic, 30 to 65 plus. Now, we're
653. 21:29going to move into actually setting up
654. 21:31the ad. So, I'm just going to name this
655. 21:32number one. Um, what the [ __ ] Why did
656. 21:34my old clothing brand pop up? This is
657. 21:36just an old burner ad account. So then
658. 21:39you're going to want to have like the
659. 21:40Facebook page obviously selected as well
660. 21:41as the Instagram account of your client.
661. 21:44That is of course. Um and then we're
662. 21:46just going to go ahead and upload our
663. 21:48ads. So let me do that. So I got two
664. 21:51image ads here. Won't let me upload the
665. 21:54video ones for some reason, but probably
666. 21:56cuz I downloaded them off of like a
667. 21:58downloading website, but and they're
668. 22:00like a weird file. Uh but we'll show you
669. 22:03an example here with the image ads. So
670. 22:06first things first, we're going to go to
671. 22:07manually upload and then we're just
672. 22:08going to do single image or video.
673. 22:10Obviously in this case, probably
674. 22:12majority of your creatives are going to
675. 22:13be videos. So you're just going to go to
676. 22:14setup creative and then video ad. I'm
677. 22:16doing an image ad here. So I'm going to
678. 22:17select image ad. Select my image. And
679. 22:19then we're just going to want to make
680. 22:20sure that we have these placements set
681. 22:22up properly and that they all look good.
682. 22:24And then we're just going to go to
683. 22:25primary text. So, if we go back to the
684. 22:27ad library, we can even look at the copy
685. 22:30of some of these ads and kind of get an
686. 22:33idea of like what these winning ads
687. 22:35would look like. And you could honestly
688. 22:37just like steal some of this copy, too.
689. 22:39Change it up a little bit. So, let's
690. 22:40look for one that we think is good, one
691. 22:42that like fits this aesthetic of ad.
692. 22:45Could be like this. I like this one. It
693. 22:47like targets obviously the location at
694. 22:49first. I don't know where where this
695. 22:51actually is, but your go-to detailer
696. 22:53blah blah blah like in the location and
697. 22:56then book any vehicle before Janu. It's
698. 22:58like an offer. So, we have an offer
699. 23:00here, which usually you would want to
700. 23:02talk about within the creative if you
701. 23:04have an offer, which obviously I highly
702. 23:06recommend you create some sort of offer
703. 23:08with your client. It makes sense for for
704. 23:10them to run that'll also convert well.
705. 23:13So, you obviously want to have that
706. 23:14conversation with your client of like
707. 23:16what a good offer for them is and what's
708. 23:18realistic for them to do. And then it
709. 23:19kind of targets like again that location
710. 23:22a little bit with like a little bit of
711. 23:23kind of like a oh in the northwest
712. 23:25weather. But yeah, so we'll add that as
713. 23:27like our text and then our call to
714. 23:28action. Obviously there's a couple
715. 23:30different call to actions you could do.
716. 23:32You can do contact us, book now, uh
717. 23:35learn more, kind of whatever makes sense
718. 23:38with that ad specific and like whatever
719. 23:41the angle of that ad is. So like in this
720. 23:43case, I would probably want to do like
721. 23:48book now would make sense if like it's
722. 23:50that website where you're directly
723. 23:51booking in and paying for it on that,
724. 23:54but contact us would make sense if it's
725. 23:56like a website where you can just
726. 23:58directly call. Learn more would make
727. 24:00sense if it's like they're applying on
728. 24:02the website and then getting a call
729. 24:04back. So like let's say that's our case,
730. 24:06like they're applying on the website.
731. 24:07Like remember we were going to use this
732. 24:09website here where they start a quote
733. 24:10and then get called back. We'll do learn
734. 24:12more. I think that makes the most sense
735. 24:14in this case like with that website. But
736. 24:16it depends on your website and obviously
737. 24:18like what your funnel is for that
738. 24:20client. If it's like they directly buy
739. 24:22and book in, if it's like they start a
740. 24:24quote and then get called back, if it's
741. 24:26like they directly call on the website,
742. 24:28just kind of depends on whatever that
743. 24:30funnel is for that client. Then we'll
744. 24:32just obviously direct it to this
745. 24:33website. So, our ad looks pretty good so
746. 24:35far. These other placements aren't
747. 24:37loading. Obviously, it'll say like from
748. 24:39that company. So, you'll want to make
749. 24:41sure their Facebook page like is set as
750. 24:42their name and then has like a profile
751. 24:44picture. But, they're looking pretty
752. 24:45good so far as the one that out of the
753. 24:48ones that are actually loading. Some of
754. 24:49them aren't loading. Um, that's just
755. 24:51Facebook being Facebook. Phone number.
756. 24:53You can just put in the phone number. We
757. 24:54just put some random [ __ ] That's not my
758. 24:57phone number. I typed in random numbers.
759. 24:59So, if you call that number thinking
760. 25:01it's going to be me, it is not me. Boom.
761. 25:02Boom. Boom. We got our copy. We got our
762. 25:04CTA. And that's pretty much it. setting
763. 25:07a whole campaign up for a client
764. 25:09literally takes like 10 minutes. That's
765. 25:11why I [ __ ] loved my job in freelance
766. 25:12brand scaling cuz this [ __ ] just like
767. 25:14isn't timeconuming. Like majority of
768. 25:16your workload is making sure your
769. 25:18client's happy, responding to them,
770. 25:19checking up on ads, making changes, but
771. 25:21like setting this [ __ ] up does not take
772. 25:23long at all. Once you have one creative
773. 25:24set up, you can just duplicate this and
774. 25:26literally just switch out the image if
775. 25:28it hurries up and duplicates. There we
776. 25:30go. All right, we'll just change this to
777. 25:32two. We'll come here, edit. Actually,
778. 25:34we'll just delete this media. Add an
779. 25:37image. Boom. A new image. Make sure
780. 25:39placement's all right. It should keep
781. 25:41the same copy. It does. Now, obviously,
782. 25:43you could test different copy. You could
783. 25:45test different CTAs. You want to have
784. 25:46variety throughout your whole campaign.
785. 25:48You know, like the whole goal is to make
786. 25:52sure that you have variety so you're
787. 25:54getting different testing done and
788. 25:56different metrics. But yeah, and then
789. 25:58say you're running a video ad. Duplicate
790. 26:00again. Come on down here. Single image
791. 26:02or video. You just delete this. Then you
792. 26:05literally just add video. I don't have
793. 26:06any videos in my account because it
794. 26:08won't let me upload them for some
795. 26:09reason. But that's all you would do.
796. 26:12Pretty [ __ ] simple. Um I'm trying to
797. 26:14think if there's anything else that I
798. 26:15missed. But then after you have all of
799. 26:18your creatives implemented, uh you would
800. 26:20literally just click preview to publish.
801. 26:22You publish that and then you're back
802. 26:24into the ads manager. You let this run
803. 26:26for a day on 20 bucks a day. You come in
804. 26:28here. You look at your different
805. 26:29creatives. Okay, this one has x amount
806. 26:30of impressions. This one has x this.
807. 26:33this one has X this. And then you would
808. 26:35just look at the leads coming in. And
809. 26:37then you would just want to communicate
810. 26:38with your client obviously like, "Hey,
811. 26:40I've seen some leads coming in. How's
812. 26:41that lead flow? Is anyone converting?
813. 26:43XXX?" Like pretty straightforward,
814. 26:46pretty [ __ ] simple. And that's why
815. 26:48like lead genen clients are the best to
816. 26:49sign cuz service delivery for them is so
817. 26:52easy. It's like you literally just set
818. 26:54these campaigns up with some different
819. 26:55creatives. You test different creatives.
820. 26:57You just make them some different
821. 26:58creatives. And like they're happy
822. 27:00because this isn't stuff that they know
823. 27:02how to do. Like majority of these lead
824. 27:04genen business owners are older people.
825. 27:06Maybe not in the car detailing industry.
826. 27:08I feel like that's like more of a
827. 27:09younger demographic of business owner
828. 27:11like younger teens or younger adults. So
829. 27:13they maybe know kind of about like they
830. 27:16understand the internet more. Let's say
831. 27:17for like you know a construction company
832. 27:19like average dude's going to be like
833. 27:204050. Like even in my last video I was
834. 27:22cold calling those construction
835. 27:24companies and majority of them sounded
836. 27:25like they were like 40 50 years old. So,
837. 27:28it's like those dudes have no idea how
838. 27:30to work a platform like this or have no
839. 27:32idea how to work social media in
840. 27:33general. So, all you need from them is
841. 27:35them to just take some simple videos and
842. 27:38it's like, okay, I have my videos. I
843. 27:40edit these up. I make a bunch of
844. 27:41different creatives. I look at the
845. 27:42metrics. I figure out what performs
846. 27:44well, what doesn't. I report that back
847. 27:45to him like, "Hey, this ad performed
848. 27:47well. You think you could get me some
849. 27:48more videos like this so I can make more
850. 27:50variations?" And then you're sending him
851. 27:52all these creatives as well and he's
852. 27:53like, "Wow, this dude is the [ __ ] like
853. 27:55I would never know how to make an edit
854. 27:57like this. Like this is awesome for my
855. 27:59business. So it's like doing the
856. 28:00simplest things for those business
857. 28:02owners like means so much to them
858. 28:04because they they don't know how to
859. 28:06[ __ ] do it themselves. So it's like
860. 28:07making creatives as well for your
861. 28:09clients is not only going to get you
862. 28:10better results, but it's also going to
863. 28:12build the relationship with your client
864. 28:14because of like how much you're doing
865. 28:16for them. It's like even with our
866. 28:17clients, with my agency, like we're
867. 28:19heavily involved in helping them with
868. 28:21their business, not just their ads.
869. 28:23Because not only does that get our ads
870. 28:25better results, but it also just builds
871. 28:27the relationship with our clients which
872. 28:28allow us to keep our clients longer and
873. 28:31allow us to not have clients that churn
874. 28:33because it's like they see us as so
875. 28:35valuable because we help them with so
876. 28:37many things that are a part of their
877. 28:38business. So, it's like your real own
878. 28:40job being a lead genen ads manager or
879. 28:42lead genen freelance brand scaler,
880. 28:44whatever you want to refer to it as,
881. 28:46should literally just be like consulting
882. 28:48your client on the media side of things
883. 28:49and the social media side of things,
884. 28:51helping them in areas where they need
885. 28:52help with their business, but just
886. 28:54making creatives and launching campaigns
887. 28:55and generating them leads. That's why
888. 28:57it's like so [ __ ] easy is because all
889. 28:59you need to do is sign these clients,
890. 29:01set up ads for them, let those ads run,
891. 29:04make changes, like moderate maintenance.
892. 29:06like one client you can manage with like
893. 29:08a couple hours per week. Like if I was
894. 29:11running ads for a car detailing company,
895. 29:12couple hours a week. Every day, every
896. 29:14other day, just log in, look at the
897. 29:16metrics. Most likely, you won't even
898. 29:17have to make changes on that day. Once
899. 29:19every couple days, maybe you're making
900. 29:21some changes. Once every couple days,
901. 29:22maybe you're editing some creatives that
902. 29:24takes 20 minutes to do. You upload
903. 29:26those, you let them run for the next
904. 29:27couple days. But like, it's so [ __ ]
905. 29:29[music] easy. And now you guys literally
906. 29:30have the whole formula on like how to
907. 29:32find businesses, how to reach out to
908. 29:34those businesses, how to close them. I
909. 29:36guess I haven't made a video like
910. 29:37actually closing them. I saw you guys
911. 29:39were requesting that in the comments,
912. 29:40but you have the whole formula of how to
913. 29:42find businesses, how to scrape leads,
914. 29:43how to reach out to those leads and then
915. 29:46how to actually complete the service
916. 29:47delivery for those leads. Obviously,
917. 29:49this goes much more [ __ ] in depth.
918. 29:51Like this video times like 50 inside the
919. 29:55ERT. That's what the ERT is for. So, I
920. 29:57guess if you guys are interested in
921. 29:59applying for that, the link is in the
922. 30:00description. It's the top link. But if
923. 30:02you're new to this channel, make sure to
924. 30:04subscribe. Make sure to turn post
925. 30:05notifications on for more bangers. Make
926. 30:07sure to leave a like, a comment down
927. 30:08below what other types of videos you
928. 30:11guys want to see. And I'm here. I'm here
929. 30:12to help y'all. I'm here to make sure
930. 30:14that you guys are signing clients. Make
931. 30:16sure that you guys are getting results
932. 30:17for those clients. And I want to see
933. 30:19everyone [ __ ] win with this business
934. 30:21model because this business model has
935. 30:23not only brought me a ton of success,
936. 30:25but a ton of my other students success,
937. 30:27a ton of my viewers success. Like, bro,
938. 30:29in the ERT last month, we had like five
939. 30:31people buy cars that were like $100,000
940. 30:34price tags. Like half a million dollars
941. 30:36in cars from the ERT members in one
942. 30:38month. Like, it's [ __ ] insane.
943. 30:40Majority of those students clients are
944. 30:42like lead genen clients. So, if that
945. 30:44doesn't prove to you that this [ __ ] is
946. 30:46doable, I don't know what does. The only
947. 30:48reason I'm saying that isn't so you
948. 30:49think like, "Oh, the ERT, I need to join
949. 30:51it." Blah, blah, blah. I'm just telling
950. 30:52you that like to show you that this [ __ ]
951. 30:54is possible. Like, I want to drill it
952. 30:56through your guys's head that this [ __ ]
953. 30:57is possible. That's like my goal with
954. 30:59YouTube and posting is like to show you
955. 31:02guys like I'm no different from you and
956. 31:04you can do this too and there's other
957. 31:06people doing it. Like, I want to just
958. 31:07put it into perspective how achievable
959. 31:09this [ __ ] is if you actually just make
960. 31:11the conscious decision to lock in and
961. 31:13like do the [ __ ] you know you need to
962. 31:15do. And it's like I'm posting these
963. 31:17videos to show you guys like the basics
964. 31:20of how to do it. All it takes is you to
965. 31:22go and do it yourself and like actually
966. 31:24take action in doing it. I hope these
967. 31:26videos do more than just get some views
968. 31:28and they actually help you guys in some
969. 31:30way and like push you guys forward to
970. 31:32strive for the success you see other
971. 31:34people achieving. And I really really
972. 31:36want you guys to understand that I am no
973. 31:38[ __ ] different than you. Anyone you
974. 31:40see getting the results that you wish
975. 31:42for is no [ __ ] different than you. I
976. 31:44literally was in your guys's position a
977. 31:46couple years ago watching these types of
978. 31:49YouTube videos, trying to figure out how
979. 31:50to do it myself. And now, like, I'm
980. 31:52here, bro. Like, I just did what I know
981. 31:55I needed to do. And like, over time, the
982. 31:58result came naturally. I just focused on
983. 31:59the inputs and doing the things I know I
984. 32:01needed to do every single day. And I
985. 32:03just didn't pray for the result to come
986. 32:05the next day. I just prayed that at some
987. 32:08point it would come as long as I kept
988. 32:09doing the things I know I needed to do.
989. 32:11And [music] in the end of the day, the
990. 32:13timing is the most unpredictable thing.
991. 32:16You never know when you're going to hit
992. 32:18your breakthrough and those results
993. 32:19start to come in. But if you keep doing
994. 32:21the things you know you need to do every
995. 32:22single [ __ ] day, naturally, it's
996. 32:24going to happen. Again, make sure to
997. 32:26subscribe, make sure to leave a like,
998. 32:27make sure to comment down below what
999. 32:28other types of videos you guys want to
1000. 32:30see, what you guys need help with. I'm
1001. 32:31here to help you all. That's my goal. If
1002. 32:33you want to join the best [ __ ]
1003. 32:35program in internet money, the ERT, the
1004. 32:37link is in the description. I love you
1005. 32:39guys. I'll catch youall in the next
1006. 32:40video. Peace.