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Vishen Lakhiani: If You Learn The Art Of Storytelling, You Can Change Your Life — Transcript

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0:00Nestle was marketing a drink called
0:01Milo. Nestle promoted as a health drink.
0:03I pulled up a can of Milo and it said
0:0640% maltodextrin. I Googled it.
0:08Basically [music] sugar. So I held up
0:10that can on camera and I was pissed.
0:13That video went viral in my country. In
0:16this conversation, we sit down with
0:18Vision [music] Lakani, the founder of
0:20Mind Valley, a company that has done
0:22well over $und00 million and he's been
0:24working [music] on this for 15 plus
0:25years. He's actually talking to us about
0:27founder content, how him showing up
0:29online significantly increased [music]
0:31the profit margin of his company and why
0:33every founder, if they're staying
0:35invisible, is actually shooting
0:37themselves in the foot. [music] If you
0:38learn the art of storytelling, you can
0:41change the world. You can even as a
0:43single individual become a media company
0:45of one and take on a big giant like
0:47Nestle. The hook has to [music] be one
0:50sentence that stops the scroll. I had
0:52the opportunity of interviewing J
0:53Shetty. After an interview, I I asked
0:55Jay, "Jay, [music] listen, is it too
0:56late for me? I'm 40 years old. Most of
0:58the people I see on social media are
1:00really young. You know how to talk. You
1:01know body language. I'm a writer. Can
1:03this really work for me?" And Jay
1:05explains something to me. He said,
1:08"If someone in your life calls content
1:10creation not a real job, I got something
1:12for you because it's not a real job. It
1:15is the dream job. And if you want to
1:16turn content into an actual business,
1:18there is a system behind the scenes that
1:20works for all the top creators and it is
1:22called ManyHat. I'll tell you more about
1:24it later in this episode. Try ManyHat
1:26Pro for free at get.myhat.com/real-job
1:32with codec creator. I really don't want
1:33you to miss any of our future episodes.
1:35I'm going to ask of you to subscribe and
1:37make sure you turn the notification bell
1:38on. This will only help us do more
1:40podcasts like this, bring on even better
1:42guests so that you can learn more from
1:44it. I love all of you guys and let's get
1:45back into it.
1:48[music]
1:48Before
1:51we do anything, I just have to give you
1:53your flowers again. It's such an honor
1:54to have you on. I've been looking up to
1:56you in many different ways as a man, as
1:58a business owner, to be able to build
1:59Mind Valley to the scale that you have
2:01built it. I know there was a lot of hard
2:02work that went on it and I look to it as
2:04a lot of inspiration, not even just from
2:06the business standpoint, but also the
2:07impact that you're making globally. So
2:09again, thank you so much for joining us
2:10here at Create Unplugged. The reason why
2:13I wanted to have you on is you are the
2:15prime, the perfect example of a business
2:17owner, an expert who was able to turn
2:19into a creator and turn that attention
2:21into an asset. But what's really cool is
2:24that it didn't come naturally to you.
2:25You've been on record for saying that at
2:2642 that you had no idea that anyone
2:29would care about something that a 40
2:31plus year old would say.
2:32>> Can you talk to me about some of those
2:33limiting beliefs you had before you
2:35started? So one of the things about
2:37entrepreneurship right and being a
2:38founder is that we tend to become good
2:41at the technologies that are important
2:45during the period in which we're
2:47building up our business. So in my case
2:49I started building up my business in
2:502003.
2:52That was before YouTube. YouTube came up
2:54in 2005. That was before Facebook.
2:56Facebook came up in 2004. So what was
2:59the technology? It was blogs and it was
3:02email. So, I literally built up my
3:05business on blogs and email. And I know
3:07that sounds so pathetic right now, but I
3:10got really good at it. In 2008, I
3:13created a blog on a niche topic.
3:16>> And that blog was generating a million
3:18dollar in revenue a year on a niche
3:21topic and I was spending maybe 5 hours a
3:24week on the blog.
3:25>> Now, that was really, really good. Those
3:28same principles, by the way, we can go
3:29into them. Those same principles can be
3:31applied to Instagram today. Instagram as
3:32a visual blog and email. So we built a
3:37business that was doing some 3040
3:38million a year with email marketing.
3:42>> How did we do that? You would come to a
3:43website to learn about an author. You
3:45would sign up for what we called an
3:47email autoresponder series. Right? Those
3:50techniques still actually work right
3:51now.
3:52>> So when social media came out, which was
3:54in roughly 2009 2010, that's when it
3:57sort of emerged and people were
3:58skeptical about it. I had already
4:00established blog marketing and email
4:02marketing and so I wasn't one of the
4:04first to get on social media.
4:06>> In fact, I felt super self-conscious
4:08getting on social media.
4:10>> I remember it was 2017
4:14and I was hosting a festival in Sardinia
4:16and Jay Shetty was speaking.
4:18>> So I was 40 years old and I had the
4:21opportunity of interviewing J Shetty. He
4:23was blowing up on Facebook. He had
4:25become in 2017 the number one
4:28personality brand on Facebook ahead of
4:30even I think he was just ahead of Barack
4:34Obama or just behind Barack Obama
4:36>> right everything else on Facebook was a
4:38company brand interestingly today we
4:40don't follow companies
4:41>> we follow individuals but back then
4:43company brands still dominated so I was
4:45interviewing Jay and if you look at that
4:47interview and it's it's somewhere on on
4:49YouTube I'm dressed in really like awful
4:52H&M an H&M t-shirt that's kind of
4:55unironed, baggy jeans. Uh, I think my
4:58socks are dirty. I have no style. I have
5:01no idea how to interview because I was a
5:04writer. I was writing on blogs. I was
5:06writing on email. I'd written a book
5:08that that year had become the number one
5:10book in the world. I knew writing. I
5:13knew storytelling through writing.
5:15>> I had no confidence being in front of a
5:16camera.
5:17>> And so after that interview, I I asked
5:20Jay, "Jay, listen. Is it too late for
5:22me? I'm 40 years old. Most of the people
5:24I see on social media are really young.
5:26You have great hair. You have great
5:27voice. You know how to talk. You know
5:29body language. I'm a writer. Can this
5:31really work for me? And Jay explained
5:33something to me. He said, "Vision,
5:35listen, it's not about how you look.
5:38It's not about your voice. It's not
5:40about your hair. Even though I have
5:41great hair.
5:42>> You do have great hair.
5:42>> It is the storytelling." No, I'm saying
5:44Jay said,
5:46>> right? And [snorts] and Jay pushed me to
5:48put up my first post.
5:50>> Uh my first post on Instagram was in
5:522017. my first post for the public. It
5:53was basically I had a haircut and the
5:55Bible misunderstood me and shaved my
5:57head. And that was the post. But that
6:00first step gave me confidence.
6:03>> Now what happened was it was somewhere
6:07around that that year I was reading the
6:09newspapers. I I lived in the country of
6:11Malaysia. That's where I was born. And
6:13there was this expose by Nes by by the
6:15New York Times on Nestle. So you see
6:17Nestle is the biggest company in my
6:19country. M
6:20>> Nestle, it turned out not only is the
6:22biggest company in my country, but
6:25Nestle ran the Malaysian Nutritional
6:27Society. They were providing the
6:29government funding to run the
6:30nutritional society. And therefore,
6:31Nestle got to decide what is healthy for
6:34Malaysians to eat.
6:35>> It turns out Nestle wasn't advising
6:38Malaysians based on their health. It was
6:39advising Malaysians based on the Nestle
6:42stock price. And so Nestle was pushing
6:46absolute garbage to the people in my
6:48country. Malaysia had become the fattest
6:50country in Asia with 47% of adults in my
6:54country obese. Okay. Now, Nestle was
6:58marketing a drink called Milo. And I've
7:00been drinking that drink since I was a
7:01kid. And I Nestle promotes it as a
7:04health drink. You sell it at sporting
7:06events in school. The schools give you
7:08Milo. Milo is a chocolate drink marketed
7:11as a health drink because Malaysians are
7:12not nutritionally aware. After reading
7:15that article, I pulled up a can of Milo
7:18and it said 40% maltodextrin. Now, I
7:22didn't know what maltodextrin was. It
7:23sounded like a health product. I Googled
7:25it. It's basically sugar.
7:27>> So, I held up that can on camera and I
7:30was pissed. That video went viral in my
7:33country. It got so big it then went
7:36viral in Australia. It went viral in New
7:38Zealand. It went viral in the
7:39Philippines. For seven days, I became
7:42the most talked about person in my
7:44country. They didn't know my name. They
7:45thought they just started calling me the
7:47Milo guy.
7:48>> Yeah.
7:49>> I was attacked on social media. But the
7:51one thing that happened was this. I saw,
7:53wow, social media gives you power for
7:56activism. You can actually change the
7:58world. You can move things that that you
8:00don't like. And I thought, how can I use
8:03this in a better way for good? Now, I
8:05had a company that was spreading
8:06meditation. I started creating um
8:08webinars on meditation, webinars on uh
8:11you know everything from self-love to
8:13mindset to meditation and I started
8:16doing these webinars again with
8:18storytelling. I would do social media
8:20clips that lead to the webinars. I would
8:22create webinars, put it on YouTube, you
8:24know, this is paid advertising and this
8:27caused my business to blow up and before
8:30you know it, we went from about 30
8:31million in revenue to 140 million in
8:34revenue. But it all came because of one
8:36discovery. And that one discovery is
8:38this. If you learn the art of
8:41storytelling.
8:43>> You can change the world. You can
8:45influence public opinion. You can even
8:47as a single individual become a media
8:50company of one and take on a big big
8:52giant like Nestle. And that I think is
8:55the great truth which I want everyone
8:58today who's passionate about getting an
9:00idea out to fully understand. If you've
9:03ever commented on one of my Instagram
9:04posts and you got a DM from me, it is
9:06not me staying up till midnight to get
9:08back, but instead it is actually an
9:10automated system by ManyHat. It's been
9:12the system that I've used on my back end
9:14for the last 2 years. And it allows me
9:17to take the attention that I'm already
9:19generating, but actually do something
9:20with it. So, connecting with the right
9:22people, sending them to the right place,
9:24and ultimately being able to track that
9:25data so that I know what to double down
9:27on and I know what to correct. So
9:28instead of them seeing a post and then
9:30swiping away and forgetting about it, I
9:32can use that post to spark a
9:34conversation to know how to serve my
9:36audience better. Then this becomes the
9:37perfect opportunity for me to show the
9:39different resources that Creative
9:40College offers. So it's the perfect
9:42integration to every business. Attention
9:44is only half the battle. It's what you
9:46do with it that really makes it count.
9:48And you know, I'm always trying to help
9:50you in any capacity to build your dream
9:52job with content so that you can have
9:55more freedom, more ownership, and more
9:57opportunities. Manyhat will help you do
9:59that. So try ManyHat Pro free for a
10:02month at get.myhat.com/real-job
10:07with codec creator. Okay, back to the
10:09episode. I think the ethos is so strong.
10:11I've always stated that content creation
10:13is a medium to own your story. The
10:15moment you do that, the moment you find
10:16your people, the deepen connection and
10:18rapport and trust is all done through
10:20the stem of telling your story. What's
10:23really cool too, the way that you're
10:24discussing this has a lot to do with
10:25psychology and I do believe it starts
10:27there because a lot of the listeners in
10:29this world that I'm in, we have a lot of
10:32experts within our space and these
10:33people come in and they're like, June,
10:35help me create content, but they can't
10:36get out of their own way cuz they think
10:38their stories are not interesting
10:39enough. They think that they don't have
10:40a voice that's going to be worth sharing
10:42to the world. What are you telling
10:44somebody like that that are dealing with
10:45their own insecurities? How do you deal
10:47with those wounds?
10:48>> Every single insecurity you have is a
10:50good thing. It's just how you reflect
10:52it. Now, there are there are two types
10:54of insecurities, okay, when it comes to
10:56preventing you from going online. One is
10:58called visibility wounding.
11:00>> That's a term I coined. Invisibility
11:01wounding means you have some wounding
11:04from childhood.
11:06>> A belief system that says it is not safe
11:09to be seen. Maybe you were the same the
11:12smart kid in class and bullies would
11:14pick on you whenever you raised your
11:15hand. You create a a a protective
11:19mechanism. Don't stand out.
11:22>> Okay? Lower your head. Be humble. This
11:24happens to a lot of people. It can be
11:26cultural. It can be from school. It can
11:29be from your parents who say, "Don't
11:30speak so loud. Why are you always
11:32seeking attention?" Okay, I'm imitating
11:34an Asian parent here because we're both
11:36Asian. But you know why? You know what I
11:38mean. That's visibility wounding. The
11:40second thing is where you don't have
11:42faith in your storytelling, your
11:44technique. And we can talk about that as
11:46well. I can teach you uh a concept I use
11:49called the HST SS technique. You
11:52remember it with the word holy
11:54that's so smart. And I can teach you a
11:56framework that can instantly make your
11:58stories pop.
11:59>> Okay. So we can talk about both these
12:00things if you want.
12:01>> Yes. Let's I mean go through the
12:02tactics. I love it. Storytelling
12:03frameworks I think is going to be
12:04incredibly important. I think a lot of
12:06founders need direction, right? So it's
12:08one thing for us to talk about
12:08psychology, but let's give them a
12:10framework. Go through that entire
12:11framework.
12:11>> Okay. So so first I said your doubts are
12:14an advantage. Okay. Now, here's why.
12:16Every doubt, so let's let's talk about
12:18first the visibility war. Every doubt
12:20you have about being public, about being
12:23seen, is a clue on something that maybe
12:27you could work on healing.
12:29>> So, let me give you an example. I
12:31remember in 2014, I released a video and
12:33when I first spoke about visibility
12:34wound, my list and my audience, so many
12:38people wrote to me to say, "Wow, this
12:40really resonated. I felt the same way."
12:43I released a video that I put up on
12:44Facebook in 2014. So there I am. I'm in
12:47Silicon Valley. I'm doing some investor
12:49meetings and I come across Steve Jobs
12:52house and I want to do a video about
12:54Steve Jobs house. And this is really
12:55cool cuz Steve Jobs house has this
12:56beautiful garden. Not many people have
12:58seen it, but it's it's kind of cool. But
13:00I was afraid that if I put that video
13:02up, people are going to attack me in the
13:05comments. I was so sensitive, so shy
13:08that my video started as a conversation
13:11with my son.
13:12>> I start with, and you can see I'm super
13:14awkward. And this is me in the video.
13:15I'm like, "Uh, Hayden, this is Steve
13:18Jobs house. You know Steve Jobs? He is
13:20the guy who made the iPad that you play
13:22with. Look at the flowers. Look, look,
13:24look how beautiful this is. Oh, he's got
13:27this really beautiful brick wall. Okay,
13:29I should better go now before, you know,
13:31before I get in trouble." By the way, I
13:33hadn't climbed over Steve Chop's fence.
13:35The house basically had no fence. Okay,
13:37just want to put that out there. But why
13:39did I start the video with, "Hey,
13:40Hayden." Why do you think it's an
13:43opportunity for you to connect to the
13:45human emotion? If you're talking to,
13:47let's say, your child in that moment
13:48when someone's watching that piece of
13:49content, there's a level of
13:50storytelling, vulnerability that's
13:52immediately connected to. Okay. I wish
13:53it was that.
13:54>> Okay.
13:54>> It was because I was afraid. I was
13:57afraid if I just spoke about something I
13:59was interested in, people would say,
14:02"Gosh, you suck. Who cares? Your filming
14:06is stupid. You suck. What What are you
14:09wearing?" And so I started the video
14:11with, "Hey, Hayden." My son was three.
14:13It's not like he gave a damn. [gasps] I
14:15started the video with, "Hey, Hayden,
14:17because I thought if any if I get any
14:18nasty comments, I can just go, well, it
14:21wasn't for you. It was for my son. That
14:23was my protection." Ah
14:25>> okay that's how bad and shy I was that's
14:30how much my visibility wound was
14:31surfacing and this was the vision who
14:34had built mine valley the company we all
14:35know this was 2014
14:38>> right my company had been around for for
14:39for you know almost almost a decade but
14:42I was afraid to step out
14:44>> now of course I no longer have that fear
14:46but imagine if I had that fear imagine
14:50other people I don't blame anyone
14:52watching this podcast if you have that
14:53visibility wound. The question is, where
14:55did it come from? Okay, where where did
14:57that come from? Now, I know where mine
15:00came from. Mine came from a couple of
15:03opportunities where I put up a video and
15:05I got nasty comments
15:07>> and I just assumed that rather than the
15:09person who left the comment was having a
15:11bad day or was an I just
15:15assumed I suck. We It's It's hard,
15:19right?
15:20The thing we got to understand is that
15:22the visibility wound is an inner child
15:24protecting us.
15:26>> So you know they say that a lot of your
15:28beliefs come from under the age of nine.
15:31So we create these we all have a a
15:34meaning making machine in our head. The
15:36meaning making machine is a childlike
15:38mind and it's how children understand
15:41the world. The meaning making machine is
15:44a child creating an understanding of the
15:46world to protect itself. But the problem
15:49is these protections, they will stick
15:51with you even as you're an adult. So,
15:55okay, you have a father who's very curts
16:00and often angry. And you make noise and
16:03the father yells at you and goes, "Stop
16:05making noise. I'm watching TV." Now, the
16:08child needs his father. The child is 4
16:10years old. The child is, "Oh, wow. I
16:13don't feel safe. Dad yelled at me, but I
16:15need that. Dad protects me. Therefore, I
16:18must be quiet. So, you create this
16:20meaning, talk softly, be quiet. And the
16:23child carries it and carries it and
16:26carries it. And eventually, this meaning
16:27becomes an identity. And the child is 40
16:30years old. And the child is in a
16:32boardroom. It's no longer a child. It's
16:33an adult. But that adult has an inner
16:36child. And that adult has a great idea
16:38to share with the boss. But the inner
16:40child is saying, "Don't be loud. Don't
16:42speak up. It's not safe. You need your
16:45boss. he pays your salary check. But
16:47once you get rid of that visibility
16:48wound, you suddenly find that you no
16:51longer have an issue raising your voice.
16:53It's less scary to get in front of
16:55camera. So there are two ways you can
16:57start speaking out on social media.
16:59Understand your fear. Trace it to your
17:01body. Speak to it with love. And often
17:03when you when you trace it to your body,
17:05you will suddenly remember the event
17:08>> which caused it.
17:10>> The moment with your father, that event
17:12may suddenly emerge. Now you have an
17:14understanding of it. So that's why I
17:15said your fear can be a gift.
17:17>> Your fear is a gift that has been
17:18protecting you.
17:19>> I want to ask you about the depth of
17:21that wound because let's go back to your
17:24Steve Jobs example and you're in front
17:25of the home with your kid. You're
17:26talking about it through the lens of
17:28your child.
17:30>> I want to speak to it from my own
17:31experience too. When I was creating
17:32content and I was thinking about
17:33storytelling, I realized that there was
17:35depths as in which you can tell your own
17:37story.
17:38>> And so when I first started, I thought
17:39about my own pains and wounds when I was
17:41thinking about how did I transform? And
17:43I thought some moments actually similar
17:44to yours which I was in a classroom, I
17:46was crafting content and my biomedical
17:48engineering peers were not so friendly
17:50about me crafting, right? So they they
17:51thought it was lame. They thought it was
17:53me trying to be an influencer trying too
17:54hard. There was a specific story in
17:56which we were in a remote classroom on
17:57Zoom and they posted a link of one of my
17:59videos into the chat. They just kept
18:00making fun of it over and over and over
18:02again
18:02>> and that stung. And so that was one
18:04wound that I could feel and I thought to
18:07share that. And interestingly enough, it
18:09actually built a lot of connection with
18:10my audience cuz a lot of my audience has
18:11dealt with the same fears. However, I
18:14realized that there's depths of wounds
18:15because I thought that that was the
18:17actual reasoning, but then I peeled back
18:19more layers and I thought, well, let's
18:21go a layer before that. I grew up in in
18:23a
18:24>> community which nobody looked like me.
18:25I'm Asian, but I grew up in a
18:27predominantly white
18:28>> influenced area. And so, I'm in there
18:30and I like, okay, I constantly feel left
18:32out. I constantly feel like I'm trying
18:33to overcompensate. So, I I stripped that
18:35even further back. And I was like, "All
18:36right, what made me feel like I didn't
18:38fit in?" Then I thought about my
18:39parents' divorce. And I thought about
18:40this idea of when my mom left, although
18:42I was just 13 when it happened, I felt
18:44like I was responsible for it. And I
18:46thought it was my fault. And there was a
18:48wound that was there. And then I thought
18:49about it younger. And I thought, okay,
18:51well, there's even more wounds because
18:52when I was growing up, we struggled
18:54financially a lot. And my parents fought
18:55a lot behind closed doors. And I heard
18:57the screaming. I heard the yelling.
18:58>> Oh, wow.
18:59>> And so for me, I've learned over time
19:01that to be the best storyteller, you
19:03actually have to understand the depth of
19:04your wound. But it takes a lot of
19:06practice and reps and I really love the
19:07way that you're conveying this. Is there
19:09a practice that you go through because
19:10let's say it is that Steve Jobs
19:12experience you're seeing or in previous
19:14videos in which you posted and people
19:15leaving hate comments.
19:16>> Do you think there's a layer before that
19:18of other struggle, other pain that maybe
19:20it just stops?
19:20>> Absolutely. Yeah. So why was I afraid to
19:22get in social media? I could write
19:24beautifully. I could write stories. My
19:26books were hits. Two New York Times
19:28bestsellers. But on social media I had
19:30that. Why? Because just like you grew up
19:32Asian in a culture that was different
19:35from you, I grew up northern Indian in
19:39an Asian culture where everyone around
19:41me was mostly Chinese cuz I grew up in
19:43the city of Koala Lumpur. Okay. Now,
19:46>> um I tend to have more hair when I was a
19:49kid than other kids around me
19:51>> and I had a bigger nose.
19:52>> Okay.
19:53>> So, what was my nickname when I was 10,
19:5511, and 12? It was Hooknose Gorilla Boy.
19:59>> Oh my god. In my school, I was hooknosed
20:02gorilla boy and I would get beaten. I
20:06remember bullies would come up to me,
20:08push me on the ground and I would stay
20:10on the grass and they would say, "Yeah,
20:11you stay there, hook nose gorilla boy."
20:15So, what was my body doing? My body was
20:17saying, "Stay low. Stay on the ground.
20:20Don't answer back." Okay. I mean, I was
20:24so different from everyone else. And I
20:27think people often underestimate like
20:29subtle how damaging racism can be.
20:32>> Yes.
20:32>> But that was the type of environment I
20:35grew up in. And so anything that had to
20:37do with a camera, I became conscious of
20:40my nose. I became conscious. And it
20:42makes no sense because when you're
20:43watching someone on social media, are
20:44you going, "Oh my god, that guy's got
20:46hairy arms." We don't give a damn.
20:48Nobody goes, "Oh, your nose is so big."
20:51But it's not meant to make sense. It's
20:52that inner child on the ground on the
20:56grass with the bully hovering over him,
20:59hovering over him. And that child is
21:01going, "Don't say anything. Just stay
21:03alone. Stay low. Stay low. Don't say
21:07anything. It's dangerous." And that's
21:09what's going on, right? That's why I
21:12couldn't get on social media until 2017.
21:17It's this idea of a constant evolution,
21:18though, cuz even when I thought I
21:20understood it,
21:21>> Yeah. I realized I didn't even to this
21:23day. So, I just came off of our London
21:25event. It's nowhere near the skill that
21:26you guys do yours. I hope that we get to
21:28it. But we just host an event for 1,300
21:31people and I was the the most nervous
21:32I've ever been. And I come out of it and
21:34I'm thinking about, okay, wow, I feel
21:36like I'm I'm sure of myself cuz we just
21:38did something monumental. And I journal
21:40all the time. And so, when I was
21:41journaling and and scripture is a big
21:43part of my life, too. So, I'm reading it
21:44and I'm reflecting on the different
21:45things and I was thinking to myself, I
21:47was like, why did I enjoy that
21:49experience so much? Was it validation?
21:51Was it a level of I put in all this hard
21:53work and it's behind closed doors oftent
21:55times, but when I go and present this
21:57for the very first time, I'm actually
21:58seeing other people react to the story
22:00that I'm expressing.
22:01>> And so now I'm realizing, oh my gosh,
22:03there's even more layers to this. And so
22:05I'm curious because of someone of your
22:06caliber who is so introspective, what is
22:09a good practice for other people who are
22:11listening to this right now and they
22:12think they know, let's say, the the
22:14wound, but to understand the depths of
22:16it, what are you practicing actively to
22:18keep on this evolution? So the first
22:20thing to understand is this. Simply
22:22understanding that very often your fears
22:26are irrational.
22:28>> They're coming from a childlike version
22:30of you. That understanding itself is
22:32often enough.
22:34>> Okay. Now I showed you the technique.
22:36Sit in meditation in stillness.
22:39>> Understand. Think about that which you
22:41fear. It could be asking the girl out.
22:43It could be going on social media. And
22:45by the way, often all of this come to
22:47one wounding. and think what is it? What
22:50happened? Where where where do I feel
22:51that fear? And then place your hand on
22:54it. And sometimes you will certainly go
22:56back to that memory. The memory of being
22:58rejected by the girl, the memory of
23:00being bullied, the memory of your dad
23:01telling you to be quiet.
23:04And then think about how old you were
23:08>> and think about how the fouryear-old or
23:10the 9year-old or the 16year-old would
23:13have processed it without the wisdom
23:15that you have right now. Okay? Give it a
23:18color. Give it a shape. Hold it in your
23:19hand. And then forgive yourself. Forgive
23:23the 16-year-old. Forgive the
23:25four-year-old.
23:26>> And imagine you're talking to that
23:27four-year-old for talking to that
23:2916-year-old with love. You heal through
23:32the power of love. Never through the
23:34power of anger. Never. Why are you still
23:36with me? I don't need you anymore, you
23:38stupid wounding. Okay? With love. and
23:42you gently talk to it and let it know
23:45that you're safe
23:46>> and that you're ready to part ways with
23:48it.
23:48>> Okay. So, we got to the invisibility
23:50wound. We got an understanding that
23:51there's pain, but there's an origin of
23:53that pain. And for us to be good
23:54storytellers, we need to recognize it.
23:55Take me to the next letter of the
23:56phrase.
23:57>> Okay. So, now you've slowly started
23:59healing invisibility wound. Don't worry
24:00about having to fully heal. We are never
24:02going to be fully healed. Honestly, we
24:04as human beings carry so much wounding,
24:06so much crap. Don't don't worry about
24:10being perfect.
24:11Once you feel it's safe to put a video
24:14up, once you know a negative comment
24:16isn't going to ruin your world, once you
24:19understand I feel the fear, but I get
24:22it. It's because I was hooked-nosed
24:24gorilla boy when I was 11. Well, I don't
24:27think adults are going to care about the
24:28shape of my nose, so I'm going to post
24:30this video anyway. Feel the fear. The
24:34fear is your history. The fear is your
24:36family. The fear is your lineage. Feel
24:37that fear. Acknowledge it.
24:40But from your adult mind, know that the
24:43fear may be irrational. Post anyway. Act
24:48in spite of the fear. Great people don't
24:51act because they are fearless. That's
24:52Great people act in spite of
24:56the fear.
24:58>> Okay? Act in spite of it. Now, how do
25:00you act? I'd love to teach you a
25:02technique.
25:03>> Yeah, please.
25:03>> Holy that's so that's so smart.
25:05Holy that's so smart. Is a
25:07pneumonic to remember it. The hook.
25:10Holy. Hook. Okay. And by the way, I hope
25:13I don't offend anyone by the language.
25:14The language is deliberately edgy so you
25:16remember it. Okay.
25:18>> So, the hook. What was my hook for the
25:20Nestle video?
25:21>> Yeah. It's showcasing it was the
25:22coloring of it. Yeah.
25:24>> Check this out.
25:25>> We all drink Nestle. And then I take out
25:27a blue marker. That's the hook, right? I
25:30knew exactly who I was speaking to. The
25:31millions of home, we all drink Milo.
25:33Milo was the drink. The millions of
25:34homes in Southeast Asia where this
25:37crappy product is marketed. Okay, that's
25:39the hook. So, hooks are very important.
25:41Now, here's the thing about the hook.
25:43The hook has to be one sentence. One
25:46sentence that stops the scroll.
25:49>> And typically on social media, it's 3
25:52seconds. On a stage talk, you can take
25:54about a minute. Okay?
25:55>> On YouTube, you can take about slightly
25:57longer. I remember when I interviewed J
25:58Shetty, J Shetty spoke about it this
26:00way. The first 3 seconds drops the
26:01scroll. the next second up to second 11
26:05is what buys the right for people to
26:07continue watching. So the first 11
26:09seconds matter. So I just had a video
26:11that got 150k views. Um it was an
26:14abstract from a talk and it got 150k
26:16views in 48 hours, right? And it was
26:19because of the hook. So in the talk I'm
26:22talking about feminine ways of leading a
26:24company and how feminine qualities like
26:27nurturing, empathy, um intuition are
26:31going to be seen as really powerful
26:33management qualities in the future. And
26:34I bring in science, I bring in data from
26:36Gallup, from polling organizations, etc.
26:39blah blah blah blah blah very
26:40science-based. But the problem about
26:42science-based things like that, and this
26:44was like a 4-minute clip, maybe is that
26:47science bors the audience. So I hate to
26:49say it but the issue with social media
26:52is that if you are a scientist you tend
26:55to speak like this. Well studies show
26:57this but there's a counter study that
26:59shows this and we are still researching
27:00this phenomenon and there's also this
27:02theory that I'm still going deep into
27:05and the audience goes [sighs]
27:08but confident people say this this is
27:12the way it works. This is the one
27:14supplement. This is what you need in
27:16your diet. This is how leaders crush it.
27:19Okay. Now that I'm not saying that's
27:22right, but on social media, the
27:25confident statement gets the attention.
27:28Now, the issue with social media is
27:30actually the hook. The hook is causing a
27:32problem in the world where confident
27:34people state something, they get the
27:37attention. Scientists forget to speak
27:39with a hook because they are, you know,
27:40they they they're presenting you all the
27:42evidence and they get forgotten. And as
27:44a result, confident idiots actually get
27:48more attention than qualified people. So
27:49let's go back to my video that got 140k.
27:52I present all of this 150k views. I pre
27:54present all of this data on female
27:56leadership. Boom boom boom boom boom.
27:58But I end with one line. And the one
28:01line is this. Women stop leading like
28:04men. Okay, that's the ending. Now my
28:06social media editor didn't start the
28:09video chronologically. He took the
28:10ending and he put it in the front. Okay.
28:14So now if we had started with there's an
28:17increasing body of research on feminine
28:20qualities in the workplace and it shows
28:22this and while masculine qualities are
28:24important who gives a damn but when the
28:27video starts with women stop leading
28:28like men.
28:31>> Every woman want to go who is this guy?
28:33How can he talk to me like that? Like
28:34he's not a woman that's a man. Like they
28:36need to read. The video started popping.
28:39So I make that comment and then I go
28:41into the scientific evidence. Right? So
28:44the first line is women stop leading
28:46like men. And then the next 11 seconds
28:49is the following following line that
28:51grips people. Okay? And the following
28:54line that grips people is this. I'll
28:55actually actually want to play it right
28:57now. Uh cuz it's fresh on social media.
29:00>> Lovely.
29:00>> If you're a woman leader, do not try to
29:03act like a man. Stop that. Most
29:06companies right now are run based on
29:09masculine ideas of leadership. Okay. So,
29:12notice what I said. If you're a woman
29:14leader, stop acting like a man. Stop
29:16that. That was the full
29:19>> Yeah. Exactly. Now, where I lost people
29:22is when I went into most companies right
29:23now are run by masculine. That was
29:25minute 9. That's when the drop off
29:26happened.
29:27>> Right.
29:27>> But that opening sentence that was it it
29:31happened organically on stage. It was a
29:33stage interview. But that's how you
29:34create the hook.
29:35>> You know who sucks at this? Yeah.
29:37>> Experts. People that are even coaches,
29:39for example. I was just speaking to
29:41Yeah. Yeah. I was just speaking to
29:42>> someone that specializes in women's gut
29:45health. And she's so good, just as many
29:47experts are at diagnosing the issue.
29:49She's like, "Oh, I could talk about
29:50this, this, this, this. This is what the
29:51research tells me." And I say,
29:53>> "Your content is never going to perform
29:54that way." And there's a reason why you
29:56don't have an audience. So, she's been
29:57crafting content. She's talking about
29:58her skill and her her touted experience.
30:01I'm like that to your point it's not
30:03what the audience wants to hear. There's
30:04something underlying that experience. We
30:06go through a practice together and it's
30:07this idea that all right so why did you
30:09choose and this also leads to the
30:10founder story which is this idea of why
30:12did you start this coaching business in
30:14the first place and just a series of
30:15questions that we go back and forth
30:16with. And she's like um well just cuz
30:19you know I think it's important. I've
30:20been able to help other people. I I know
30:21the transformation. I'm like but why?
30:23Like tell me a little bit more as to
30:24what what's going on in your own psyche
30:26to to being a coach is hard. Why would
30:29you want to develop this business? Why
30:30would you want to show up on I I think a
30:32lot of people would choose not to.
30:33There's something deeper there. We go we
30:34go and maybe like 10 rounds of back and
30:36forth of why of why of why why and we
30:39finally get to the story in which she's
30:40a mom. She's a single mom and she's
30:42thinking about the fact that she wants
30:43to actually live a healthy life for her
30:45kid because ultimately growing up her
30:46parents were not healthy. So she saw
30:48what unhealthy behaviors are. And so now
30:50she's like I want to be a mom but I want
30:52to live healthy and I also want to
30:53protect my kids microbiome and all that
30:55great stuff. Right? So it's this idea of
30:56there's a deeper wide sensation to it,
30:58but that is actually the stakes like
31:00you're talking about. It's where it fits
31:01in because the idea of uncovering that
31:04makes you human and immediately you go
31:06from hook to ultimately resonance and
31:08it's a hook which is attention then
31:10resonance which is the stakes and that
31:12gets people to buy into the experience.
31:14And so I've learned over and over and
31:16over again the best experts online like
31:18yourself are really good at that stake
31:19component. Hooks are important, no doubt
31:22about it. But that has been repeated
31:23time and time again as as the most
31:25important part. But there is something
31:26to be said about the stakes and making
31:27yourself feel connected. And then I have
31:30a quick question for you because this is
31:31something that I deal with all the time.
31:33A lot of these experts, right, will get
31:35in their own heads and think, but I
31:37don't want to talk about the stakes
31:38because if I get too personal, I feel
31:40like I'm going to ruin my credibility.
31:41So they're like, I don't want to talk
31:42about the fact that I suffered with this
31:44experience, too, because they're not
31:45going to believe me. What are you going
31:46to say to that? That's so sad that they
31:48think that way because the world needs
31:51experts. We need scientists. We need
31:53politicians who actually, you know, have
31:56graduated from proper schools and
31:58actually have degrees in the stuff that
32:00in in, you know, the details of running
32:01a city or a country. Instead, we
32:03freaking elect the loudest voice, not
32:06the most qualified voice. That's often
32:08because the most qualified people refuse
32:11to get off this mantle of of of
32:15of qualifications. You're no longer
32:18confessing to a professor. You're no
32:20longer, you know, it's not you're not
32:21presenting your thesis. You're
32:22presenting yourself as a human being.
32:25Okay. So, let's talk about gut health. I
32:27was interviewing Naveen Jane who founded
32:28the company Valium and he was talking
32:30about what his company is doing and he
32:32shared something with me and it it it
32:35was very vivid. He says, 'Well, we're
32:37going to help diagnose pancreatic
32:40cancer. Um, and we're really excited
32:43about it. And I ask him why. And he
32:44goes, "Well, because my dad died of
32:47pancreatic cancer. I lost my father. My
32:50children lost their granddad too early."
32:54Because when we discovered it, it was
32:55stage four. And with the AI I'm
32:57building, we're hoping to discover it at
32:59stage one. So, you know, that means more
33:01grandfathers are around to play with
33:04maybe their great-grandchildren. My dad
33:06would have been here today maybe
33:08watching this podcast. You see the
33:10difference?
33:11>> 100%.
33:12>> Yep. So that's the stakes. You you you
33:14want to describe it.
33:15>> Okay. But now you go to the turn. So
33:18after you describe the misery. So this
33:20is so many people want to describe the
33:22misery because they they they are afraid
33:24that they lose credibility. You lose
33:26credibility if you keep the audience in
33:28misery. Right? So the stakes is a
33:31buildup to the turn and the turn is
33:33where you bring in your great discovery
33:35or your great idea. Now the beautiful
33:38thing about the turn and this this model
33:40I'm giving you is that it doesn't even
33:42have to be your idea. You can take
33:43someone else's idea and you can tell it
33:47in a way where you have the hook, the
33:49stakes to turn. And as long as you
33:52acknowledge that other person, you're
33:53not stealing their idea. You have
33:55created a new way for their idea to
33:58land. So, let's pick let's pick
34:01something. I'm going to share someone
34:02else's idea.
34:03>> Okay. I somehow found myself having
34:06breakfast with the guy who was the most
34:08popular ever teacher in modern
34:11documentaries. Can you guess who he is?
34:13The most popular ever teacher. This guy
34:15is in more modern documentaries than
34:17anyone else. Turns out it's not Neil
34:20Degrass Tyson. It is Michael Beckit. The
34:23Reverend Michael Beckit. He is um um a
34:26wonderful preacher at the Agape
34:29Spiritual Center in Los Angeles and a
34:30beautifully like profound man. He was in
34:32the movie The Secret. So I'm having
34:34breakfast with him and I decide I got to
34:36ask him this question. Okay, all of that
34:37is the hook cuz now you want to know
34:39what the question is.
34:40>> Could could we do a short form version
34:42of that then cuz that was really good
34:43for a speech or let's say talk because
34:45that was really good. How do you turn
34:46that into
34:46>> So a short form might be I'm standing
34:49with this guy. I'm having breakfast. I
34:52got the opportunity to have breakfast
34:53with this guy from the secret. This
34:56insanely like like like famous guy and I
34:59have one question to ask him. This is
35:01what I asked.
35:02>> Okay. So now you come to the the stakes.
35:05Explain why you're asking him the
35:07question. Don't just say I asked him the
35:08question. So I ask him this. Michael,
35:10it's been 20 years since the hit
35:11documentary The Secret. Is there
35:13anything new that you would want to
35:15update the world about? But then I go
35:16into the stakes. The reason I asked him
35:18that is because honestly I tried that
35:21stuff and it didn't work. And I'm
35:23wondering was it just a scam?
35:26>> Cuz I tried it. I remember I was really
35:29really really
35:31trying to salvage my business and I did
35:35all the visualization. I did all the
35:37like like affirmations
35:39and nothing happened and I felt like
35:42this whole law of attraction thing was
35:43Well, this is what Michael
35:45told me. Okay, so that's the stakes. Now
35:48you go to the turn. He said, "Vision,
35:51the law of attraction is bunk." If I
35:55could talk to people and update the
35:57documentary, I would say this. It's not
35:59about the law of attraction. Rather, it
36:01is the law of resonance. And the law of
36:05resonance says this. The universe
36:07doesn't give a damn about what you want.
36:09Rather, it reflects back to you who you
36:12are. Okay. Now, what did I do? I did the
36:14turn. I I described and I'm going a
36:17little bit faster now. I described the
36:18misery of where I was. But I've now come
36:21to the lesson for the person. Now the
36:24audience has to stay hooked because the
36:25audience needs to understand what is the
36:27law of resonance.
36:29>> Okay. What does that look like? Okay. So
36:32that was an example of this flow. The
36:35first three parts at least. Hook,
36:38stakes, turn.
36:40>> Can I ask you a quick question? Yeah. So
36:42this is really cool. I I love when I do
36:43case studies because it gets my brain
36:45fully fully wired. How come for the
36:46stakes there, did you have an idea
36:49collision there in your brain while
36:50you're talking about it? Because
36:52>> because I thought where you're going to
36:53go with this, if I was to to make a
36:55piece of content like this, I would talk
36:56about before I did the reveal of the
36:58question, I would talk about a different
37:00question that I had in mind that would
37:01be contrarian to what people would
37:03presume. So maybe people know him for
37:04law of attraction, I would talk about it
37:06something completely differently because
37:07people know him for a specific topic. Is
37:09am I getting the idea thing right? Okay.
37:11>> Yeah. Yeah, you're right. So, so there
37:12are many ways you can do the idea
37:14collection. There's no one way. But what
37:16I wanted to point out is what you just
37:18did there is called the living citation.
37:21This is a is a term I use. The living
37:24citation. Did I steal Michael Beckit's
37:26idea? No, because I mentioned his name.
37:28>> I mentioned who he was. People are going
37:30to Google him.
37:31>> Very cool.
37:32>> So, I didn't steal his idea, but I've
37:34created a video about an idea that's not
37:36mine. It's a citation, but I created the
37:39video through my lens.
37:40>> Very cool. Right? So, it's a living
37:43citation talking about my pain, talking
37:46about leading to the law of resonance.
37:48And now I'm going to reveal what the law
37:49of resonance is.
37:51>> And in fact, it turns out that now if
37:53you Google law of resonance, you mostly
37:55find my video,
37:56>> not Michael Beck, right? And Michael
37:58Beckit loves it. We are friends. He
38:00loves it because every time my video
38:02goes up on law of resonance,
38:04>> he gets a boost. So, this is called a
38:06living citation. And this is a very
38:07useful thing to overcome one of the
38:09biggest blocks that content creators
38:10have. I don't have an original thought.
38:11You don't need to. If you've read a
38:13book, you can create a video and turn
38:15that turn the feeling of what you got in
38:18the book, the insight into a living
38:20citation. It's so good. Okay? And in
38:23fact, if you think about it, throughout
38:24history, this is what academics do.
38:26Academics do citation. This is just the
38:28modern version of that. Okay? So, you
38:32have the holy that the hook, the
38:36stakes, the turn. Now you come to the
38:38next one which is an S. So smart, right?
38:42So the next two are S and S. So you come
38:44to the scene. The scene is where you
38:48start layering all your senses, the
38:52vision, the smell, the the the
38:55environment. So if I'm going back to
38:57that Michael Beckwood question, I'd say
38:59this. I just want to paint the scene for
39:01you guys. We're sitting there. I have my
39:03halfeaten omelette. Michael is drinking
39:06a kale juice and he leans in forward and
39:10he looks me straight in the eye and he
39:13says, "Vision, who are you?"
39:16And I have this omelette in my mouth. So
39:18I'm like,
39:21and I take a moment to pretend I'm
39:23chewing, but really I'm reflecting on
39:25the question. How do I answer who am I?
39:26Is this a trick question? Is this going
39:27to uh is this going to cause them to
39:29disrespect me? How do I answer this? And
39:31I'm pretending to chew the omelette
39:33because I'm a little bit nervous.
39:35And I say I I'm I'm vision. And he goes,
39:38that's the problem. All of us, we are
39:41stuck in our current identity. The law
39:44of resonance says this. The universe
39:46doesn't give you what you want. The
39:48universe doesn't give a damn. It's the
39:50universe, after all. Rather, what the
39:53universe wants is to know what identity
39:56you're stepping into. The universe will
39:58reflect back to you who you are. By the
40:00way, I don't remember the actual scene.
40:02It doesn't matter. Here's why those
40:04details matter. Human beings are 22
40:08times more likely to remember a story
40:10than a fact. When you layer on all the
40:13details, you take the person there.
40:16>> They are 22 times more likely to
40:19remember. Yet most people drop the
40:22details.
40:23>> They drop the details. And that is so
40:24sad. So you layer in the C. Now, by the
40:27way, this this S you can apply it to the
40:29hook. You can apply it the hook. Often
40:31you won't have time to put in all the
40:32details, but you can apply it to the
40:33stakes when you talk about how you're
40:35feeling inside. You can apply it to the
40:36turn when you talk about the rainbow,
40:38you know, the sunlight coming out the
40:41scene. Okay? Then you come to the final
40:43one, which is the shatter. Think of the
40:45shatter as you're punching through the
40:47glass ceiling. And the shatter is where
40:49you create what is called a paradigm
40:51shift. The shatter is where you transmit
40:55the new idea. The new idea is this. The
40:58universe doesn't care what you want.
40:59Rather the universe will reflect back to
41:01you who you are. That is called the law
41:04of resonance. That's the shadow here.
41:07I've given people a new way of
41:09understanding manifesting. But notice
41:12something else I did. I gave it a name.
41:15So shadows work really good if you use a
41:19principle called phrasology.
41:22Okay. Okay. Phraseology is a you name
41:25the idea. The audience remembers it.
41:28They feel it. They want to buy t-shirts
41:30with that word on it. It also gives you
41:32new ideas for domains, for blog posts,
41:34you know, the so phraseology is a really
41:37powerful thing that you bring into the
41:38shadow. So, let's put everything
41:39together. Okay, you have the hook, you
41:41have the stakes where you go down to
41:43like how you're feeling, the turn, the
41:46moment when you know the light suddenly
41:48came out, the the the turn, and then you
41:52go to the scene. You paint the picture.
41:54You take them there. You trans you
41:56transport them. and teleport them to
41:58where you are. The sound, the colors,
42:02the music you were listening to, the
42:04clothing you were wearing, the fact that
42:05you were sweating cuz it was hot that
42:07day, the feeling inside. And then you
42:11give them the shatter, which is the
42:14insight that's meant to change their
42:16life. And if you want to make that
42:18insight land more powerfully, you add
42:19phraseology. Can I ask you a personal
42:21question?
42:22>> Yeah. because I look up to you and I and
42:24I know that I started off this
42:25conversation saying that what you've
42:28been able to do with mine valley 100
42:29million plus employees all over the
42:32world global impact your inerson events
42:34look gorgeous by the way
42:35>> thank you
42:35>> so you're doing all this and for me I've
42:38always wanted to achieve a lot of what
42:40you have achieved so just a little
42:42background nowhere near your stage but
42:45with the goal in mind in the last 15
42:47months we've done around $12 million
42:49with creative college
42:50>> amazing
42:51>> and it's my first time really in
42:52business in like the last 2 3 months and
42:54personal branding has been a big part of
42:55that and I'm very grateful but even in
42:57my short time I'm kind of like you where
43:00I I really want it and when I feel
43:02purposeful and intentional I feel like
43:03I'm called to do it and I also can
43:06recognize the sacrifices along the way
43:07that I have to make and so even let's
43:10say as a college student or let's say
43:11coming out of college there's still my
43:13priorities around my girlfriend and my
43:15amazing family and my amazing team today
43:17but I did have to sacrifice a lot of my
43:18passions I did have to sacrifice a lot
43:20of my enjoyment and freedom but at the
43:22same breath. I love it and I and I feel
43:24like I'm called to do this and there's
43:25great impression in that.
43:27>> With that being said though, I know this
43:28is just the start. So imagine I
43:30sacrificed that in the last year and a
43:31half, two years. I can't imagine
43:33everything that you've had to go through
43:34and then overcome in your decade plus of
43:36building this massive business.
43:38>> If you were giving me advice as an early
43:40entrepreneur and you're like, okay,
43:42hopefully you see a little bit of you in
43:43me or a bit of that potential.
43:46What are you telling me to prioritize
43:47now to ensure that yes, I can have the
43:50successes but I can remain fulfilled in
43:52the entire process. Beautiful. That's an
43:54amazing question and this is why you're
43:55such a great interviewer. Okay. Now,
43:59where I was going with sharing my story
44:01and pure MIT story is this. Every
44:04founder needs to authentically share
44:06their story. The mistake that a lot of
44:09founders are making is this. They're
44:10like, I'm going to talk about my 10ear
44:11vision. I'm going to talk about how I'm
44:12going to change my world. Great. That's
44:15good. But talk about your vulnerability.
44:17Talk about why you got into this
44:19business. Talk about that time when you
44:21were sleeping on a piss stain couch.
44:23Talk about that time you were trying to
44:25figure out how to buy a Pez dispenser
44:26for your wife's weird kink. People want
44:28to hear that. Be human. We're human.
44:32We're selling the humans. Be human
44:34because your story is going to connect
44:36with other people. You know, um
44:39yesterday I got an email from a man who
44:41was homeless. His wife divorced him,
44:43lost three kids. He was homeless and
44:45addicted to meth. He saw one of my
44:48videos. He got on Mine Valley. Two years
44:51later, he's now living in the Cayman
44:52Islands and runs two two startups. Two
44:56years. And he wrote me this crazy long
44:58thank you letter
45:00>> because my story of being homeless,
45:02sleeping on a piss stained couch
45:04inspired him. So my question to you is,
45:07and and there are two parts to what you
45:08said. Okay. The first thing I want to
45:10ask you is, and I want everyone
45:11listening to answer the same question.
45:14Why are you in this business? And don't
45:16Business people do it
45:19for the dollars. But real entrepreneurs,
45:21they do it to push humanity forward. If
45:24you're doing it for the dollars, you
45:25probably don't have a story. That's
45:26okay. It's fine. But if you're a real
45:29entrepreneur, you're doing it because
45:30there's some gift you want to gift the
45:32world. And I bet you that gift came from
45:34pain. What is that? When I was just 13
45:38years old, my parents got divorced and
45:40as a result of that, there was mental
45:42and financial hardship that followed. We
45:44moved from home to home to home cuz we
45:46couldn't afford it. We eventually landed
45:48into a tiny apartment in which my
45:50brother and I were sharing a small
45:52bedroom together and my dad was sleeping
45:53on the living room floor. So what I saw
45:55at 14, 15, 16, 17, 18 was the hardest
45:59working person I know, my dad, who
46:01looked so strong his entire life getting
46:04weaker and weaker and weaker and being a
46:06shell of himself. And as the youngest,
46:07there's a great sense of responsibility
46:09on my shoulder. And I knew that I was
46:10going to be the one to get us out of
46:12that experience. And over time, I've
46:14gotten a chance to do that. But what's
46:15more important is that now I see that
46:17transformation in my audience. I see the
46:20ability for this personal branding, the
46:22strategy that I've learned along the way
46:23to actually give the same type of
46:25transformation. It's made people feel
46:26less alone. And so when I do these
46:28inerson events, I give them a hug. I say
46:30hello. I take photos. But there's a
46:32great sense of purpose that's aligned.
46:34And every single day, no matter how hard
46:35I work, it comes down to that specific
46:37purpose. How did you feel seeing your
46:39dad on the couch or sleeping on the
46:41floor?
46:41>> Guilt. Why?
46:43>> Because I felt like for some reason it
46:44was my fault.
46:45>> Why was it your fault? Because deep
46:47inside
46:49there was a part of me that felt like my
46:52mom couldn't have her community within
46:54the states cuz she didn't speak the
46:55language. And me and her did everything
46:57together. And as I grew older, I lost
46:59that contact with my mom cuz I got
47:01busier with school and after school
47:02sports. So there's a part of me that
47:03felt like I was responsible.
47:06>> I see. How old were you when your family
47:08moved to the States?
47:09>> Three.
47:09>> You were three.
47:10>> Mhm.
47:11>> Did they do it for you? For you and your
47:12brother for better opportunity? I think
47:14they did it for themselves and as a
47:15resultant of it we improved their lives.
47:18>> Yeah. Yeah. So there was that guilt. How
47:20did that guilt feel?
47:22>> The guilt felt immense. It felt like a
47:25weight on my shoulder that was really
47:26tough to shake off.
47:28>> How old were you when you first decided
47:29to become an entrepreneur?
47:30>> About 22. What sparked that
47:34>> impact? So I created content. I was
47:35building a massive audience and
47:37>> Ah, but what was causing you to create
47:38that content in the first place?
47:40>> Because I struggled as a student. So, I
47:42was helping other students learn.
47:43>> I see. I see. Okay. Okay. So, now we're
47:46starting to get to the essence of your
47:47story. Your story reminds me of stories
47:49of two other well-known people. Jim
47:52Quick.
47:52>> Okay.
47:53>> Jim Quick, the memory guy. He his story
47:55is the story of the man with the broken
47:57brain.
47:57>> Okay.
47:58>> Right. He he hit his head when he was a
48:00kid. Teacher thought he was dumb, so he
48:02mastered speed reading. Now he teaches.
48:04He's the number one speed reading
48:05teacher in the world. He tells that
48:06story. It also reminds me of Steven
48:08Bartlett. Steven Bartlett was a uh he
48:11and his family moved from Botswana to
48:12the UK. Family was broke. He knew he had
48:15to make money, started a little company
48:18called I think called Social Circle,
48:21listed it for $200 million, then started
48:23diary of the CEO, right? All of these,
48:26so many people came, so many founders
48:28started because they had to they had to
48:30fix something that was miserably wrong
48:33in their life
48:34>> and they decided in spite of fear
48:38to do it. What did you fear when you
48:40started your first business? What was
48:42your biggest fear?
48:43>> That it wasn't going to go well, that
48:45ultimately I would launch this thing.
48:46And you know, it's interesting that
48:48you're stating this because when I did
48:49launch it on July 1st, 2023, my dad sat
48:52me down in a cafe shop and he handed me
48:54a cup of coffee and said, "If nobody
48:56ever buys this product of yours, it's
48:58okay. I love you and I'm proud of you."
48:59But deep inside, I felt a great calling
49:01like this is the moment that I was meant
49:03to to be for. And I was fearing that
49:05maybe I was wrong, that maybe it wasn't
49:07going to go the way that I thought it
49:08was going to. [clears throat]
49:09>> Now, I see who you are. I see why you're
49:12doing this. I see why you hug people who
49:14come to your events.
49:16because you had a fear that you had to
49:19overcome to come here, but now you make,
49:22you know, you you're making your own
49:24money. You want to teach other people to
49:25do that as well. Tell me in your own
49:28words, why do you hug people who come to
49:30your events? Cuz I think that the world
49:32needs more empathy and I wish that
49:34somebody would have hugged me back then.
49:35I wish that somebody would have told me
49:36that it would have been okay. I didn't
49:38get that. So, I get a chance to do that
49:39no matter how old they are. I look at
49:41them, I give them a smile, I give them a
49:42hug, and in that moment, I think that
49:44they feel less alone. Everyone listening
49:45to this, I think, is going to feel you
49:47at a different level right now. Cuz I'm
49:48feeling you at a different level. Like
49:50I'm feeling like emotional cuz I can see
49:53that that child sitting in front of his
49:55dad. And you're giving the hug to
49:57everyone who's thinking about doing
49:59content and had a parent sit them down
50:02or a friend sit them down and go,
50:03"Listen, probably going to fail,
50:06but do it anyway." And probably they
50:09felt that tinge of fear.
50:11>> That's your story. M I think you need to
50:14tell that story more. I think you really
50:16need to go deep into that story. I think
50:18that story is going to give new meaning
50:20to Creators Unplugged.
50:21>> That that's my feeling. That's my gut.
50:23There's something you said when you
50:25describe what you're doing. You
50:27mentioned the word I know I'm going to
50:30have to make sacrifices. You me you used
50:32the word sacrifice three times.
50:34>> That's dangerous.
50:37>> So you're Asian. I'm Asian. The word
50:41sacrifice in Asian culture. Now I'm I'm
50:43I grew up in East Asia. I grew up in
50:45Malaysia in a city that's majority
50:46Chinese. Sacrifice. That's a word that
50:49is very much in our culture. It is a
50:52very dangerous word. A couple of years
50:54ago, I hired one of the most expensive
50:55coaches in the world to coach me. His
50:57name is Dr. Barry Morglin. He's the
50:58coach for Tony Robbins for Dave Asprey.
51:00And that year, he was my coach. He
51:02called me up one day and he said,
51:03"Vision, you need to change your
51:05language." I go, "What do you mean?" He
51:06goes, "Every time I called you and I
51:07asked you, how's business going?" And
51:08you go, "Well, I had this issue and then
51:09I fixed it. I had this challenge and
51:11then I fixed it. I had this challenge
51:12then I fixed it. You're always fixing
51:14things." And I go, "Yeah, that's what
51:15makes me a who I am." And he goes, "I
51:17know." But here's the problem. If you
51:20attach your identity or your belief in
51:22the world to you have to make sacrifices
51:25or you need to fix things, the universe
51:28will reflect that back to you. The
51:29universe will keep giving you things you
51:31need to sacrifice. The universe will
51:33keep giving you things you need to fix.
51:35the universe will keep giving you
51:37challenges you need to overcome.
51:39>> So stop that because I've trained with
51:42the greatest spiritual teachers in the
51:43world and this is what they all tell me
51:45to be spiritual means to make life easy.
51:48So vision I want you to repeat this
51:50mantra every morning. I solve every
51:53problem that comes my way in a fun and
51:56easy way.
51:57>> That's it. Stop believing in sacrifices.
52:00Stop believing in challenges. Start
52:02believing that you solve every problem
52:04that comes your way in a fun and easy
52:07way and watch how your world changes.
52:10And that's what I wanted to leave you
52:12with just as a thought.
52:13>> H can I ask you a question about that?
52:15>> Yeah.
52:16>> Why is sacrifice a bad thing?
52:18>> Because sacrifice means that you might
52:22have to give up your health. You might
52:23have to give up your relationship. You
52:25might hurt the people you love in the
52:27pursuit of your business. Why? You don't
52:29need that. That is a reality construct
52:31that will become true if you choose to
52:33believe it. Don't believe it.
52:38>> Do you think that the most tender
52:39moments, the most lovable moments
52:42actually become that because you felt
52:45pain? Do you not believe that? Cuz your
52:46whole storytelling framework was this
52:48idea of in Zen philosophy there are two
52:52ways to grow. You can grow through
52:54Sattorii, which is growth through
52:55awakening.
52:56>> Okay. Or you can grow through kensho
52:58which is growth through pain.
53:00>> Kensho is you know you you don't take
53:02care of your health. You end up in
53:03hospital. Painful. You swear to take
53:05care of your health. You neglect your
53:07relationship. You go through a divorce.
53:09I've been there. painful. You
53:12start discovering what you need to do to
53:14be better in relationships.
53:16>> But Sattorii is where you want to be.
53:18Stori is you're constantly learning and
53:21growing. You're reading. You're
53:22attending conferences. You are you are
53:24meditating. Satatori is where you gain
53:27the insight to focus on your health. You
53:29gain the insight to spend time with your
53:31loved ones. Satatori is why we I hire a
53:34great coach.
53:35>> When you practice Sattorii, you grow
53:36through insight, not pain. The myth is
53:40that you need pain to grow. If you
53:43believe that myth, the universe will
53:44continue reflecting pain back to you.
53:47But if you understand that you can grow
53:48true sati, the universe will start
53:51reflecting insight back to you. M
53:54sacrifice,
53:57pain are only in your reality if you
54:00decide this is the reality you want to
54:02have to inhabit.
54:03>> Interesting. One last quick question.
54:06>> Yeah.
54:06>> So with your storytelling framework then
54:08how come you start off with pain? How
54:10come you start off with setting the hook
54:12and how
54:12>> because my pain was a version of me that
54:16was in the past.
54:17>> Oh, I see.
54:17>> And that pain is relatable to people.
54:21>> I see. So are all your stories then from
54:24the past as in you don't tell current
54:26stories with that?
54:27>> No. Every now and then I will slip up.
54:29>> It's not like you suddenly figure out
54:31>> and everything is sati. You can have
54:33satator in different areas of your life.
54:34You can have satatori in in parenting.
54:37So my I'm really good in my parenting.
54:41I had a kensho moment with my health in
54:43October.
54:44>> I'm sorry to hear that.
54:44>> I told that turned that into a story.
54:46>> Okay.
54:46>> Right. And now I'm in my best health
54:48I've ever been at 50. So it's not that
54:51you master everything. Life continuously
54:53branches out. But you can choose to move
54:56into saturator into any of these
54:58different dimensions of life. That's the
55:00beauty of being human or rather of being
55:02a soul having a human experience.
55:04>> M can I ask then how about for yourself?
55:07You've achieved so much and still you
55:09you have this fire inside of you. Come
55:10on to this podcast immediately. I've met
55:12you and you're radiating this
55:13positivity, this energy to get ongoing.
55:15Why still work so hard as much as you
55:17do? What are you doing this for? because
55:18I want to change a million lives before
55:21I die. I have a website
55:22stories.mmindal.com
55:25s o r i s.m mindval.com doesn't sell you
55:28anything but when you go to the website
55:30right now we're about to hit 26,000
55:33stories
55:34>> of lives changed submitted by people who
55:37have been exposed to my work 26,000 when
55:40I get to a million. I promise myself
55:42I'll get to a million and uh I have
55:44enough money. I don't need to do this
55:45for money anymore. But I told you about
55:47that email I got that was yesterday,
55:50right? If I stop, could there be another
55:53homeless person who doesn't get off the
55:54streets? And when I think about that, I
55:57want to dive into my work with passion.
55:59I don't know if there's a better shatter
56:01moment than that to end off on. Thank
56:02you so much, Fish. I think that you're
56:04everything that I thought you were going
56:05to be, but even more enlightening in
56:07person. And I just want to thank you so
56:09much for the impact that you're making
56:10on all of the Mine Valley folks, but
56:12also the Creator Unplugged ecosystem,
56:13too. This was Creator Unplugged with
56:15Fish. Thank you so much.
56:16>> Thank you.
56:16>> If something this episode lit you up,
56:18don't just leave it there. go and do
56:20something about it. And when you're
56:22ready to turn that attention into
56:23something bigger, an audience you can
56:25reach, a business you can grow, and
56:27freedom that gives you opportunity to
56:28focus on the work you care about,
56:30ManyHat has got your back. You already
56:32have the creativity. Manyhat can help
56:34build the system that supports it. Try
56:36ManyHat Pro free for a month at
56:39get.myhat.com/real-job
56:43with codec creator.

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