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Vanguard's New Data is a Reality Check for Investors — Transcript

by Damien Talks Money · 2,389 words · 337 segments · language en · Watch on YouTube

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  1. 0:00Vanguard just released some new research
  2. 0:01[music] that I think most investors
  3. 0:03should pay attention to. It's the latest
  4. 0:05version of some of the most impactful
  5. 0:06research ever done on the stock market.
  6. 0:09[music] I'm going to take you through
  7. 0:10it, but instead of going through this
  8. 0:11page by page, we're going to start by
  9. 0:14playing a game.
  10. 0:16This is 12,500 grains of rice. Feel free
  11. 0:20to come if you like. Each grain of rice
  12. 0:22is one company that has been on the
  13. 0:24American stock market between 1990 and
  14. 0:27the end of 2025. Now, you can choose any
  15. 0:30of these grains that you like to be part
  16. 0:32of your portfolio. But first, let me
  17. 0:35tell you a couple of things about this
  18. 0:36pile just to make it a little bit easier
  19. 0:38for you. 56% of the companies here, if
  20. 0:41you pick them, you did worse than
  21. 0:42basically just sticking your money in a
  22. 0:44high interest savings account. Just 10
  23. 0:46of these grains. How the hell am I going
  24. 0:48to do this? Just 10. Is that about 10? 1
  25. 0:512 3 4 5 6 7 8 9. There you go. Just 10.
  26. 0:550.08% 08% of the total amount of grains
  27. 0:58here accounted [music] for 31% of all of
  28. 1:01the wealth created in the Russell 3000
  29. 1:04in the top 3,000 businesses in America
  30. 1:06over that time period. And what might
  31. 1:08surprise you is not all of these 10 are
  32. 1:09tech stocks [music] either. Half of the
  33. 1:11biggest wealth creators came from other
  34. 1:13industries. Food shops, fat jabs,
  35. 1:15and fossil fuels all feature on the
  36. 1:17list. I thought this Amazon card would
  37. 1:18make it easier to shift around the rice.
  38. 1:20Turns out I should probably just use my
  39. 1:22hands. So the top 10 do a lot of the
  40. 1:24heavy lifting, but around two to three%
  41. 1:26of all of the grains here, all of the
  42. 1:29companies that they represent made up
  43. 1:31all the returns for investors. [music]
  44. 1:33Now, to be clear, when I say a figure
  45. 1:35like that, it sounds like only 2 to 3%
  46. 1:37of companies made any money and that 97%
  47. 1:40lost it. That isn't the case. A large
  48. 1:42chunk of stocks in the market did
  49. 1:44underperform. Then there is this block
  50. 1:45here that essentially balances it out
  51. 1:47again. They produce a return that
  52. 1:49counteracts the loss that these lot make
  53. 1:52and that brings you back to zero if you
  54. 1:54will. So 97% of companies in the market
  55. 1:57just cancel each other out. [music] Then
  56. 1:59this 2 to 3% of stocks make it worth it
  57. 2:01for investors to buy into this broad
  58. 2:03market. It's that 2 to 3% that produces
  59. 2:06the outsized returns that we associate
  60. 2:08with the stock market versus just buying
  61. 2:10bonds. I think that point can be missed
  62. 2:12when people cite this type of research
  63. 2:14from Vanguard and the original from
  64. 2:15Hendrickk Bessenbinder. It's not that
  65. 2:17most stocks fail and that a handful do
  66. 2:19everything. It's that the vast majority
  67. 2:21of activity in the stock market does
  68. 2:22little for investors. And it's this
  69. 2:24chunk here that produces all of the good
  70. 2:26stuff. When I hear that, my gut says to
  71. 2:28me, well, if we know that picking
  72. 2:30winners for most normal investors is
  73. 2:32hard because after all, most
  74. 2:34professional investors fail at doing
  75. 2:35that. So maybe instead of trying to pick
  76. 2:38the winners, why don't we just cut out
  77. 2:40some of the obvious losers? There's just
  78. 2:43so many of them, right? They're stuck to
  79. 2:45my hand. I'm going to be finding rice in
  80. 2:46my studio for months. There's just so
  81. 2:49many losers here, so many duds. Surely,
  82. 2:51we could just cut them out from our
  83. 2:53investments. How [music] about this one?
  84. 2:57Back in 1997, this company had had four
  85. 2:59CEOs in 5 years. They were losing a
  86. 3:02billion a year, and a competitor had
  87. 3:04famously said publicly that you should
  88. 3:06just shut them down and give all the
  89. 3:07money back to the investors. Who in
  90. 3:10their right mind would be buying this
  91. 3:12business back then? Well, maybe Forest
  92. 3:15Gump would.
  93. 3:15>> He got me invested in some kind of fruit
  94. 3:19company.
  95. 3:20>> Apple computer company went on to be the
  96. 3:21third biggest wealth creator over the
  97. 3:23period. In 1997, it looked like it might
  98. 3:26collapse. How about this one then? This
  99. 3:28is an actual fruit business this time.
  100. 3:30This is a bottle of Hansen Natural Fruit
  101. 3:32Juice, an American company founded in
  102. 3:34the 1930s that went bankrupt in 1988 and
  103. 3:37then was purchased out of bankruptcy and
  104. 3:39then put on the stock market. Does a
  105. 3:41struggling fruit juice company make the
  106. 3:43cut for you? From 1994 to 2024, this
  107. 3:46stock had risen by 200,000%.
  108. 3:48Turning $1,000 into 2 million. That
  109. 3:51[music] fruit juice company is the best
  110. 3:52performing US stock of the last 30
  111. 3:54years. It's no longer called Hansen
  112. 3:56Natural. They go by the name Monster
  113. 3:58Beverage Company nowadays, preferring to
  114. 4:00get you juiced up on caffeine instead.
  115. 4:03Hindsight is a wonderful thing when it
  116. 4:05comes to investing. And it's really easy
  117. 4:07for us all to sit here, look back, and
  118. 4:09go, you know, well, it was obvious that
  119. 4:11Apple computers would win. But at the
  120. 4:14time, it just really wasn't. And
  121. 4:16avoiding certain markets or sectors
  122. 4:17because you think there's a chance that
  123. 4:19they might be losers introduces
  124. 4:21something that Vanguard refers to as
  125. 4:23ROM, the risk of missing out. If you
  126. 4:26manage to dodge the 10 worst stocks in
  127. 4:27the market, you added a quarter of a
  128. 4:29percent a year to the annualized return.
  129. 4:32But if you miss just the 10 best, you
  130. 4:33lose more than four times that. on £500
  131. 4:36a month over 25 years, that's £77,000
  132. 4:40worth of gains gone. If we try to
  133. 4:41eliminate losers, we might just miss out
  134. 4:43on the next winner. Because I don't
  135. 4:45think for most investors, it's always
  136. 4:46that clear at the time where a company
  137. 4:48will go, as I hopefully showed you with
  138. 4:50Apple and Monster. And missing out on
  139. 4:52just one or two winners can be
  140. 4:54devastating. There are way more losers
  141. 4:56than winners, but the winners win far
  142. 4:58more than the losers lose. Let me just
  143. 5:01show you what that looks like with some
  144. 5:02actual money so I can bring it to life a
  145. 5:04little bit. But before I do that, please
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  175. 5:58from the link in the description or the
  176. 6:00QR code on screen. [music] Right, let's
  177. 6:02get back to the video. Here are 10
  178. 6:04hypothetical investments that I made
  179. 6:05each for£1 and how they've performed.
  180. 6:08Nine of them lost money. They're now
  181. 6:10worth 93p. And then this one went
  182. 6:12absolutely crazy. Went all the way up to
  183. 6:1559 quid. The average return across this
  184. 6:17portfolio per investment is £5.75. But
  185. 6:20if you pick any one pile at random, nine
  186. 6:22times out of 10 you've lost money. When
  187. 6:25we apply this to Vanguard's actual data,
  188. 6:26it looks even crazier. So the average
  189. 6:29stock across all of this returned 5 75%
  190. 6:32but the middle stock lost 6.6%. [music]
  191. 6:35This average is being dragged up by a
  192. 6:37handful of exceptional performers. In
  193. 6:40statistics, they call this skew and skew
  194. 6:42is everywhere. A handful of songs on
  195. 6:44Spotify get most of the streams. The
  196. 6:46world's best tennis player earns about
  197. 6:4833 times what the hundth best tennis
  198. 6:50player gets. It's also why the average
  199. 6:52age of a nappy wearer is 23 years old.
  200. 6:54If you think about it, it makes sense.
  201. 6:563.1% of UK companies created all of the
  202. 6:59305 billion of net wealth generated over
  203. 7:02a 50-year period. That number's actually
  204. 7:04fallen to 1.8% of companies following
  205. 7:07COVID and Brexit. And worldwide, it's
  206. 7:09about 2.4% of all the companies created
  207. 7:12all of the net wealth. When you just
  208. 7:13consider this skew point, it really
  209. 7:16highlights how incredible the stock
  210. 7:17market is. This is the Russell 3000, the
  211. 7:203,000 biggest listed companies in
  212. 7:22America. There are 12,500 grains here,
  213. 7:25but only 3,000 companies get a seat on
  214. 7:28the table at any one time. And over 35
  215. 7:30years, that list of companies has just
  216. 7:32been cleared and reset the equivalent of
  217. 7:34four times over. Just this constant
  218. 7:36churning of businesses through the
  219. 7:38index. And if you just own the whole
  220. 7:40lot, this entire messy pile, you'd have
  221. 7:43made a lot of money. And not because
  222. 7:44it's just full of consistent winners. I
  223. 7:46mean, you could argue it's a graveyard
  224. 7:48of failure. In fact, where this big
  225. 7:50chunk of poor performers is offset by a
  226. 7:52group of more average companies, then
  227. 7:54the returns we all crave are delivered
  228. 7:56by a few truly exceptional businesses.
  229. 7:58In recent years, those exceptions have
  230. 8:00been the tech giants. And look, before
  231. 8:02you just accuse me of sipping on the
  232. 8:04monster pipeline punch that is an actual
  233. 8:06flavor of the drink, that is index
  234. 8:08investing, I will concede that skew and
  235. 8:12index funds and the way that I buy
  236. 8:15companies creates a risk within my own
  237. 8:17investments. The funds I buy are market
  238. 8:19cap weighted. So they invest more money
  239. 8:21into bigger businesses. And that
  240. 8:23essentially means every time I invest,
  241. 8:25I'm backing the companies that have
  242. 8:26already won. If those companies were to
  243. 8:28fail, I will feel that in my portfolio
  244. 8:30as it will slide with them. It's this
  245. 8:32concentration at the top that many
  246. 8:34investors are ultimately looking to
  247. 8:35avoid. It's why we've seen a shift or a
  248. 8:37move away from American dominated funds
  249. 8:40for a lot of investors. There's been
  250. 8:42record investment into funds that
  251. 8:44exclude America from the investing mix.
  252. 8:46And I think at certain points along the
  253. 8:48investing timeline, it is sensible to
  254. 8:49derisk your portfolio from
  255. 8:51concentration. But where I'm at at the
  256. 8:53minute, I accept that feature of the
  257. 8:56market because even though it could
  258. 8:58result in a decline in my portfolio
  259. 9:00tomorrow, say it's the same
  260. 9:02concentration, that same factor that
  261. 9:04drives that concentration that means as
  262. 9:06a new company emerges and grows and
  263. 9:08starts to win, I own a piece of it and
  264. 9:11then I back it all the way up. Markets
  265. 9:13have always been dominated by winners.
  266. 9:15skew existed before index funds. We have
  267. 9:17data going back to 1926 that shows this.
  268. 9:20And just look at the top 10 companies
  269. 9:22when the first ever S&P 500 index fund
  270. 9:24was available for purchase for retail
  271. 9:26investors. And then look at the top 10
  272. 9:28in 2000. And now look at it today.
  273. 9:31Concentration is not new and churn at
  274. 9:33the top isn't new either, nor is the
  275. 9:36short-term pain of long-term investors.
  276. 9:38But indices that are market cap weighted
  277. 9:41also mean if a giant fades so does my
  278. 9:44position in them over time as well. And
  279. 9:46if a new company rises, so do my
  280. 9:48holdings in that new company as well. We
  281. 9:50have an example of this recently
  282. 9:51actually in the S&P 500. So the top 500
  283. 9:54companies in America, the home of the
  284. 9:56most exceptional businesses over my
  285. 9:58lifetime. And then this is the
  286. 9:59performance of the S&P 500 as well. But
  287. 10:01if we strip out the magnificent 7, so we
  288. 10:04just look at the remaining 493
  289. 10:06companies, you can actually see that
  290. 10:08recently that 493 companies has been
  291. 10:11performing better without the big seven.
  292. 10:13That churning then is happening in real
  293. 10:15time, if you will. And if you were just
  294. 10:16all in on tech because that's been the
  295. 10:18dominant theme now for a while, you
  296. 10:20would be missing that effect. Here's
  297. 10:21what I love about this type of research.
  298. 10:23Right? So diversification is often
  299. 10:26framed from a negative perspective.
  300. 10:28We're told basically don't put all your
  301. 10:30eggs in one basket because if you drop
  302. 10:32your basket, you'll smash all your eggs.
  303. 10:34You know, you won't want to smash your
  304. 10:35eggs, would you? You know, don't put all
  305. 10:37your money in one place because if
  306. 10:38things go wrong, you could lose all your
  307. 10:40money. What Vanguard have shown in this
  308. 10:42research as well as Hendrickk Besson
  309. 10:44Binder who did the original study, is
  310. 10:46that diversification isn't really this
  311. 10:48insurance against holding the wrong
  312. 10:50companies. It's more a protection
  313. 10:52against not owning the right ones.
  314. 10:55Just before you go, while I have you for
  315. 10:57a moment, thank you for watching to the
  316. 10:58end of the video. Some of you may or may
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