Vanguard's New Data is a Reality Check for Investors — Transcript
Full transcript
- 0:00Vanguard just released some new research
- 0:01[music] that I think most investors
- 0:03should pay attention to. It's the latest
- 0:05version of some of the most impactful
- 0:06research ever done on the stock market.
- 0:09[music] I'm going to take you through
- 0:10it, but instead of going through this
- 0:11page by page, we're going to start by
- 0:14playing a game.
- 0:16This is 12,500 grains of rice. Feel free
- 0:20to come if you like. Each grain of rice
- 0:22is one company that has been on the
- 0:24American stock market between 1990 and
- 0:27the end of 2025. Now, you can choose any
- 0:30of these grains that you like to be part
- 0:32of your portfolio. But first, let me
- 0:35tell you a couple of things about this
- 0:36pile just to make it a little bit easier
- 0:38for you. 56% of the companies here, if
- 0:41you pick them, you did worse than
- 0:42basically just sticking your money in a
- 0:44high interest savings account. Just 10
- 0:46of these grains. How the hell am I going
- 0:48to do this? Just 10. Is that about 10? 1
- 0:512 3 4 5 6 7 8 9. There you go. Just 10.
- 0:550.08% 08% of the total amount of grains
- 0:58here accounted [music] for 31% of all of
- 1:01the wealth created in the Russell 3000
- 1:04in the top 3,000 businesses in America
- 1:06over that time period. And what might
- 1:08surprise you is not all of these 10 are
- 1:09tech stocks [music] either. Half of the
- 1:11biggest wealth creators came from other
- 1:13industries. Food shops, fat jabs,
- 1:15and fossil fuels all feature on the
- 1:17list. I thought this Amazon card would
- 1:18make it easier to shift around the rice.
- 1:20Turns out I should probably just use my
- 1:22hands. So the top 10 do a lot of the
- 1:24heavy lifting, but around two to three%
- 1:26of all of the grains here, all of the
- 1:29companies that they represent made up
- 1:31all the returns for investors. [music]
- 1:33Now, to be clear, when I say a figure
- 1:35like that, it sounds like only 2 to 3%
- 1:37of companies made any money and that 97%
- 1:40lost it. That isn't the case. A large
- 1:42chunk of stocks in the market did
- 1:44underperform. Then there is this block
- 1:45here that essentially balances it out
- 1:47again. They produce a return that
- 1:49counteracts the loss that these lot make
- 1:52and that brings you back to zero if you
- 1:54will. So 97% of companies in the market
- 1:57just cancel each other out. [music] Then
- 1:59this 2 to 3% of stocks make it worth it
- 2:01for investors to buy into this broad
- 2:03market. It's that 2 to 3% that produces
- 2:06the outsized returns that we associate
- 2:08with the stock market versus just buying
- 2:10bonds. I think that point can be missed
- 2:12when people cite this type of research
- 2:14from Vanguard and the original from
- 2:15Hendrickk Bessenbinder. It's not that
- 2:17most stocks fail and that a handful do
- 2:19everything. It's that the vast majority
- 2:21of activity in the stock market does
- 2:22little for investors. And it's this
- 2:24chunk here that produces all of the good
- 2:26stuff. When I hear that, my gut says to
- 2:28me, well, if we know that picking
- 2:30winners for most normal investors is
- 2:32hard because after all, most
- 2:34professional investors fail at doing
- 2:35that. So maybe instead of trying to pick
- 2:38the winners, why don't we just cut out
- 2:40some of the obvious losers? There's just
- 2:43so many of them, right? They're stuck to
- 2:45my hand. I'm going to be finding rice in
- 2:46my studio for months. There's just so
- 2:49many losers here, so many duds. Surely,
- 2:51we could just cut them out from our
- 2:53investments. How [music] about this one?
- 2:57Back in 1997, this company had had four
- 2:59CEOs in 5 years. They were losing a
- 3:02billion a year, and a competitor had
- 3:04famously said publicly that you should
- 3:06just shut them down and give all the
- 3:07money back to the investors. Who in
- 3:10their right mind would be buying this
- 3:12business back then? Well, maybe Forest
- 3:15Gump would.
- 3:15>> He got me invested in some kind of fruit
- 3:19company.
- 3:20>> Apple computer company went on to be the
- 3:21third biggest wealth creator over the
- 3:23period. In 1997, it looked like it might
- 3:26collapse. How about this one then? This
- 3:28is an actual fruit business this time.
- 3:30This is a bottle of Hansen Natural Fruit
- 3:32Juice, an American company founded in
- 3:34the 1930s that went bankrupt in 1988 and
- 3:37then was purchased out of bankruptcy and
- 3:39then put on the stock market. Does a
- 3:41struggling fruit juice company make the
- 3:43cut for you? From 1994 to 2024, this
- 3:46stock had risen by 200,000%.
- 3:48Turning $1,000 into 2 million. That
- 3:51[music] fruit juice company is the best
- 3:52performing US stock of the last 30
- 3:54years. It's no longer called Hansen
- 3:56Natural. They go by the name Monster
- 3:58Beverage Company nowadays, preferring to
- 4:00get you juiced up on caffeine instead.
- 4:03Hindsight is a wonderful thing when it
- 4:05comes to investing. And it's really easy
- 4:07for us all to sit here, look back, and
- 4:09go, you know, well, it was obvious that
- 4:11Apple computers would win. But at the
- 4:14time, it just really wasn't. And
- 4:16avoiding certain markets or sectors
- 4:17because you think there's a chance that
- 4:19they might be losers introduces
- 4:21something that Vanguard refers to as
- 4:23ROM, the risk of missing out. If you
- 4:26manage to dodge the 10 worst stocks in
- 4:27the market, you added a quarter of a
- 4:29percent a year to the annualized return.
- 4:32But if you miss just the 10 best, you
- 4:33lose more than four times that. on £500
- 4:36a month over 25 years, that's £77,000
- 4:40worth of gains gone. If we try to
- 4:41eliminate losers, we might just miss out
- 4:43on the next winner. Because I don't
- 4:45think for most investors, it's always
- 4:46that clear at the time where a company
- 4:48will go, as I hopefully showed you with
- 4:50Apple and Monster. And missing out on
- 4:52just one or two winners can be
- 4:54devastating. There are way more losers
- 4:56than winners, but the winners win far
- 4:58more than the losers lose. Let me just
- 5:01show you what that looks like with some
- 5:02actual money so I can bring it to life a
- 5:04little bit. But before I do that, please
- 5:06let me tell you about today's video
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- 5:58from the link in the description or the
- 6:00QR code on screen. [music] Right, let's
- 6:02get back to the video. Here are 10
- 6:04hypothetical investments that I made
- 6:05each for£1 and how they've performed.
- 6:08Nine of them lost money. They're now
- 6:10worth 93p. And then this one went
- 6:12absolutely crazy. Went all the way up to
- 6:1559 quid. The average return across this
- 6:17portfolio per investment is £5.75. But
- 6:20if you pick any one pile at random, nine
- 6:22times out of 10 you've lost money. When
- 6:25we apply this to Vanguard's actual data,
- 6:26it looks even crazier. So the average
- 6:29stock across all of this returned 5 75%
- 6:32but the middle stock lost 6.6%. [music]
- 6:35This average is being dragged up by a
- 6:37handful of exceptional performers. In
- 6:40statistics, they call this skew and skew
- 6:42is everywhere. A handful of songs on
- 6:44Spotify get most of the streams. The
- 6:46world's best tennis player earns about
- 6:4833 times what the hundth best tennis
- 6:50player gets. It's also why the average
- 6:52age of a nappy wearer is 23 years old.
- 6:54If you think about it, it makes sense.
- 6:563.1% of UK companies created all of the
- 6:59305 billion of net wealth generated over
- 7:02a 50-year period. That number's actually
- 7:04fallen to 1.8% of companies following
- 7:07COVID and Brexit. And worldwide, it's
- 7:09about 2.4% of all the companies created
- 7:12all of the net wealth. When you just
- 7:13consider this skew point, it really
- 7:16highlights how incredible the stock
- 7:17market is. This is the Russell 3000, the
- 7:203,000 biggest listed companies in
- 7:22America. There are 12,500 grains here,
- 7:25but only 3,000 companies get a seat on
- 7:28the table at any one time. And over 35
- 7:30years, that list of companies has just
- 7:32been cleared and reset the equivalent of
- 7:34four times over. Just this constant
- 7:36churning of businesses through the
- 7:38index. And if you just own the whole
- 7:40lot, this entire messy pile, you'd have
- 7:43made a lot of money. And not because
- 7:44it's just full of consistent winners. I
- 7:46mean, you could argue it's a graveyard
- 7:48of failure. In fact, where this big
- 7:50chunk of poor performers is offset by a
- 7:52group of more average companies, then
- 7:54the returns we all crave are delivered
- 7:56by a few truly exceptional businesses.
- 7:58In recent years, those exceptions have
- 8:00been the tech giants. And look, before
- 8:02you just accuse me of sipping on the
- 8:04monster pipeline punch that is an actual
- 8:06flavor of the drink, that is index
- 8:08investing, I will concede that skew and
- 8:12index funds and the way that I buy
- 8:15companies creates a risk within my own
- 8:17investments. The funds I buy are market
- 8:19cap weighted. So they invest more money
- 8:21into bigger businesses. And that
- 8:23essentially means every time I invest,
- 8:25I'm backing the companies that have
- 8:26already won. If those companies were to
- 8:28fail, I will feel that in my portfolio
- 8:30as it will slide with them. It's this
- 8:32concentration at the top that many
- 8:34investors are ultimately looking to
- 8:35avoid. It's why we've seen a shift or a
- 8:37move away from American dominated funds
- 8:40for a lot of investors. There's been
- 8:42record investment into funds that
- 8:44exclude America from the investing mix.
- 8:46And I think at certain points along the
- 8:48investing timeline, it is sensible to
- 8:49derisk your portfolio from
- 8:51concentration. But where I'm at at the
- 8:53minute, I accept that feature of the
- 8:56market because even though it could
- 8:58result in a decline in my portfolio
- 9:00tomorrow, say it's the same
- 9:02concentration, that same factor that
- 9:04drives that concentration that means as
- 9:06a new company emerges and grows and
- 9:08starts to win, I own a piece of it and
- 9:11then I back it all the way up. Markets
- 9:13have always been dominated by winners.
- 9:15skew existed before index funds. We have
- 9:17data going back to 1926 that shows this.
- 9:20And just look at the top 10 companies
- 9:22when the first ever S&P 500 index fund
- 9:24was available for purchase for retail
- 9:26investors. And then look at the top 10
- 9:28in 2000. And now look at it today.
- 9:31Concentration is not new and churn at
- 9:33the top isn't new either, nor is the
- 9:36short-term pain of long-term investors.
- 9:38But indices that are market cap weighted
- 9:41also mean if a giant fades so does my
- 9:44position in them over time as well. And
- 9:46if a new company rises, so do my
- 9:48holdings in that new company as well. We
- 9:50have an example of this recently
- 9:51actually in the S&P 500. So the top 500
- 9:54companies in America, the home of the
- 9:56most exceptional businesses over my
- 9:58lifetime. And then this is the
- 9:59performance of the S&P 500 as well. But
- 10:01if we strip out the magnificent 7, so we
- 10:04just look at the remaining 493
- 10:06companies, you can actually see that
- 10:08recently that 493 companies has been
- 10:11performing better without the big seven.
- 10:13That churning then is happening in real
- 10:15time, if you will. And if you were just
- 10:16all in on tech because that's been the
- 10:18dominant theme now for a while, you
- 10:20would be missing that effect. Here's
- 10:21what I love about this type of research.
- 10:23Right? So diversification is often
- 10:26framed from a negative perspective.
- 10:28We're told basically don't put all your
- 10:30eggs in one basket because if you drop
- 10:32your basket, you'll smash all your eggs.
- 10:34You know, you won't want to smash your
- 10:35eggs, would you? You know, don't put all
- 10:37your money in one place because if
- 10:38things go wrong, you could lose all your
- 10:40money. What Vanguard have shown in this
- 10:42research as well as Hendrickk Besson
- 10:44Binder who did the original study, is
- 10:46that diversification isn't really this
- 10:48insurance against holding the wrong
- 10:50companies. It's more a protection
- 10:52against not owning the right ones.
- 10:55Just before you go, while I have you for
- 10:57a moment, thank you for watching to the
- 10:58end of the video. Some of you may or may
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