YouTube transcript (vGZlUaXHYRY) — Transcript
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- 0:00the two biggest times I've done are
- 0:01probably the two biggest closes I've
- 0:02ever done and so it works it works
- 0:04really well no matter how scared you
- 0:05might be at doing so try that one out as
- 0:07well hey this is Russell welcome to part
- 0:09number two of persuasion Secrets this is
- 0:10one you asked for and you begged for in
- 0:12the comments because you wanted to hear
- 0:13all of my and Golden's persuasion
- 0:15secrets with that said let's come on
- 0:16over and check out what my taught you
- 0:18guys about persuasion again last video
- 0:19was persuasion Secrets part one this is
- 0:21part number two we got four more
- 0:22persuasion secrets are going to blow
- 0:24your mind all right now myON Golden's
- 0:25one of the greatest stage presenters in
- 0:26the history of all time uh one of my
- 0:28favorite speakers at funnel hack live
- 0:30and so these are all of his principles
- 0:32from the persuasion Secrets master class
- 0:33that we taught on stage and right now
- 0:35we're going to jump into principal
- 0:36number two for my which is his first
- 0:37principle he shared this is called the
- 0:39all my cards on the table close this one
- 0:41is insanely cool check it out Mr myON
- 0:43golden so you have to start out closing
- 0:45if you're going to end up closing and so
- 0:47one of the ones that I like to start
- 0:48with is the all my cards on the table
- 0:50close and how that works is like this
- 0:52like I'll do a challenge or a webinar or
- 0:54whatever and I'll say hey you guys have
- 0:56you ever been to one of those webinars
- 0:58or a presentation or or a live event or
- 1:02a summit or something where people
- 1:04actually they pretend to be teaching you
- 1:06something while the whole time they're
- 1:08trying to sell you something and so
- 1:09you're sitting there trying to figure
- 1:10out how much it cost how many you'all
- 1:11have ever been had that say and they
- 1:13wave their hands yeah okay this is not
- 1:15that now after I say this is not that I
- 1:18say not only is this not that I'm going
- 1:20to tell you right now I have something
- 1:22to sell you at the end but and it and I
- 1:25can tell you how much it is it's
- 1:27$887,000 now you don't have to spend any
- 1:29energy whatsoever worrying about if I'm
- 1:31going to sell you something or how much
- 1:33it costs so now you can spend all of
- 1:35your time evaluating what I'm teaching
- 1:38you to see if what I'm saying makes
- 1:41sense enough to you that you would want
- 1:44the learning to continue going so you
- 1:46pay me at the end does that make sense
- 1:48everyone say yes and so what I do is I
- 1:50say okay so here's what's going to
- 1:51happen I'm going to teach you a lot of
- 1:53cool stuff in fact in this challenge
- 1:55webinar whatever in this challenge I'm
- 1:57going to teach you more than you've
- 1:59learned in a lot of multi thousand
- 2:01courses you've bought and so your job is
- 2:04to evaluate whether or not it's worth it
- 2:06my job is to give you so much value when
- 2:08I'm done you don't want the learning to
- 2:10stop does that sound fair say that's
- 2:11fair that's fair excellent give
- 2:13yourselves a hand for being here today
- 2:14now when I do that when I do that what
- 2:17happens is I've taken away all of the
- 2:19things that they were going to use to
- 2:21resist my offer at the beginning right
- 2:25now instead of them thinking okay what's
- 2:26he going to try to sell me okay how much
- 2:28is it going to cost and they're using
- 2:30all of that energy to distract
- 2:31themselves from everything I'm saying
- 2:33they don't have to use any of that
- 2:34energy for that at all now they can just
- 2:35evaluate it they know how much it costs
- 2:37and after I say it's
- 2:38$887,000 at the beginning of my
- 2:40presentation they say there's no way I'm
- 2:41paying that guy $87,000 in the middle of
- 2:43my presentation they're thinking man I
- 2:45wish I had $8,000 $887,000 by the end of
- 2:48my presentation they're saying I got to
- 2:50go find
- 2:51$87,000 right and then when I give them
- 2:54the
- 2:55price I give them a reason that I'm
- 2:59going to do the a favor and maybe only
- 3:01charge them $30,000 or $50,000 whatever
- 3:05that price is for that thing and I can
- 3:08create a reason to sell it to them for
- 3:10Less because they don't know who I am
- 3:11and whatever else the other reasons I
- 3:13give them but now I put all my cards on
- 3:15the table and since I put my cards on
- 3:17the table and I told them I'm going to
- 3:18sell them something and I told them how
- 3:19much it cost now they have a higher
- 3:21level of trust with me because I also
- 3:23acknowledge that I've recognized the
- 3:25kind of webinars and seminars and
- 3:27presentations they've been to before and
- 3:29this is not that and just me saying this
- 3:31is not that even if they say well I hear
- 3:33you saying this is not that but I'm
- 3:34going to see now they're paying
- 3:36attention to see if this is not that so
- 3:37the next thing you have to do in that
- 3:39presentation you have to make sure that
- 3:41your presentation is actually good
- 3:43actually provides value and it's not
- 3:44just a sales pitch disguised as teaching
- 3:46something is that helpful yes yeah all
- 3:49right Russell oh my I want to add to
- 3:50that so the first time he told me that I
- 3:52was like so you tell them the price at
- 3:54the beginning he's like yeah like that
- 3:56is so scary and so I never did the very
- 3:59first I ever did it literally was at the
- 4:0110x event and I had in my slides and I
- 4:03kept going through I'm like nope nope
- 4:05and nope and like probably 5 minutes
- 4:06before I like was going to delete the
- 4:08slides I'm like like I was so scared so
- 4:10scared I was like ah I'm just going to
- 4:11do it so then I sent the slides off and
- 4:13then it was too late and so I get out
- 4:14there I'm going through the slides also
- 4:15I see like slide three or four is me
- 4:17literally telling them like at the end
- 4:19of this I'm going to sell you guys
- 4:20something for
- 4:21$1,557 and if I can prove you the
- 4:23funnels is the greatest thing in the
- 4:24world how many you guys are willing to
- 4:25pay
- 4:26$1,552 and I got everyone to actually
- 4:28commit to it and then I did the entire
- 4:30presentation and I did the end and it
- 4:32crushed and it blew my mind and uh
- 4:34recently I did a webinar how many you
- 4:35guys saw the funnel Builder webinar I
- 4:36did a couple like a month ago or so
- 4:39during that webinar I did the same thing
- 4:40like slide two I'm like just you guys
- 4:41know my goal of this entire presentation
- 4:43is to get you guys to become certified
- 4:44uh become certified funnel Builder and
- 4:46the cost of this is going to be $220,000
- 4:48here's the price up here and then I did
- 4:50the entire presentation at the end we
- 4:51had the price drop but so the two
- 4:53biggest times I've done probably the two
- 4:54biggest closes I've ever done and so it
- 4:56works it works really well no matter how
- 4:58scared you might be at doing it so try
- 4:59that one out as well all right I told
- 5:01you my's amazing now we're going to jump
- 5:03into his fourth principle right here
- 5:04principle in the fource called the no
- 5:05permission decision close that said
- 5:07let's check out myON golden the no
- 5:09permission decision close now you got to
- 5:11have a little bit of intestinal
- 5:12fortitude to use this close um so a lot
- 5:16of times see and understand what Russell
- 5:18and I are doing we're showing you that
- 5:21we already know the points of resistance
- 5:24people have you don't have to wait till
- 5:26they become objections to overcome them
- 5:29you can just answer them while they're
- 5:30questions and they don't Fester into
- 5:32objections does that make sense
- 5:33everybody yes okay so so uh the no
- 5:37permission decision close is the one
- 5:39that you have to use when you feel like
- 5:41there are going to be people on your
- 5:42webinar in your seminar whatever where
- 5:45they're going to have to say I need to
- 5:46go talk to my wife I need to go talk to
- 5:49my husband I need to get permission from
- 5:51my wife I need to get permission from my
- 5:52husband I need to get permission from
- 5:53the mailman the Milkman the dog catcher
- 5:55my nextdoor neighbor who's just as broke
- 5:57as I am right and they're always going
- 5:59to find somebody they need to get
- 6:00permission from so what you have to do
- 6:01is you have to empower people I don't
- 6:03believe you have to convince people to
- 6:04buy you have to empower people they
- 6:05already like people people don't come to
- 6:07your webinar about how to do XYZ because
- 6:09they don't want to learn how to do XYZ
- 6:11right so you have to empower them to say
- 6:13yes how do you do that no permission
- 6:15decision so and I tell a story and this
- 6:18story is um I was at the driving range
- 6:20one day and I was hitting practice balls
- 6:22because I'm a golf a holic and I know I
- 6:25need to join your golf of holic
- 6:26anonymous hi my name is Myan I'm a
- 6:28golfer Okay so um anyway so I was at at
- 6:31the driving range one day this dude that
- 6:33I don't I've never had a conversation
- 6:34with before in my life he comes up to me
- 6:36he says he says You must not be married
- 6:40now at that time I was married for 35
- 6:41years I've been married now for 37 years
- 6:43he said you must not be married I said
- 6:45I've been married for 35 years why would
- 6:47you assume that I'm not married he said
- 6:49your wife lets you play golf this
- 6:52much and I said lets me what am I in the
- 6:55third
- 6:56grade I said let me help you understand
- 6:58how we do it in my house bro
- 7:00we don't do permission in my house I my
- 7:02wife doesn't give me permission I don't
- 7:03give her permission we are both grown if
- 7:06my wife wants to buy a house on her way
- 7:09home do your thing baby show it to me
- 7:11when you get done closing right and
- 7:15so all the ladies love that one right
- 7:17ladies can I get a witness sisters can I
- 7:19get a witness okay so so and so the
- 7:23reason I use that well first of all it's
- 7:24true my wife doesn't ask for me for
- 7:26permission to buy anything I don't ask
- 7:27her for permission to buy anything
- 7:29that's not how we do it in our house
- 7:31it's insane people get married and
- 7:33now the woman has a new dad and the dude
- 7:36has a new mom like what is that that's
- 7:38not marriage right so anyway um I don't
- 7:40have any opinions about that anyway if I
- 7:41did I'd never voicey him in public
- 7:44but but since we're just since it's just
- 7:46us here right um um when I say that I
- 7:50say you know what your life is going to
- 7:52be better off when you stop giving
- 7:55permission to your spouse and you stop
- 7:57seeking permission from your spouse and
- 7:59your marriage is going to be be get
- 8:01better off because your spouse is not
- 8:03going to resent you when you tell them
- 8:04no and they're you're not going to
- 8:06resent them when they tell you no
- 8:07because y'all will celebrate the fact
- 8:09that each of you are adults now I'm
- 8:11telling you if like I been you say well
- 8:14how how how well does that work I've
- 8:15been married for 37 years yeah so it
- 8:18might work some right but we're grown
- 8:21like my wife is not my daughter I'm not
- 8:23her son that's not how we do the thing
- 8:25right so the no permission permission
- 8:27close you have to tell a story about
- 8:29when you didn't ask for permission now
- 8:30if you've been get you've been married
- 8:31for 10 years and getting permission for
- 8:3211 that cloth might not work for you
- 8:38so he's got two more to share with you
- 8:40guys but let me know in the comments
- 8:41down below which ones are your biggest
- 8:42ahas ones you love the most this next
- 8:44one's going to address the biggest
- 8:45concern that most people have when
- 8:46they're trying to sell something to
- 8:47somebody else right the concern is like
- 8:49I can't afford that so we're going to
- 8:50jump into my's sixth principle that I
- 8:52can afford this clothes how many of you
- 8:55ever get the objection I can't afford it
- 9:00right okay that's one you have to answer
- 9:02really really early in your presentation
- 9:04you can't wait until they say I can't
- 9:06afford it because if you try to overcome
- 9:07it then then it feels like arguing right
- 9:09so I call this the I can't afford it
- 9:11close and so what I do is I tell them
- 9:15early on in my presentation I Define
- 9:19what I can't afford it really means so I
- 9:22say some of you have heard people say
- 9:25and and by the way let me even before I
- 9:26say that let me say this one of the best
- 9:28ways for you to use a closeth I probably
- 9:31shouldn't tell you this part I'm really
- 9:32giving you keys to the castles right now
- 9:34so okay but I'm going to tell you give
- 9:35us the keys my in okay so so so so one
- 9:40of the best ways to teach people
- 9:41something that is going to immediately
- 9:43help
- 9:44you and cost them money is to teach them
- 9:48how it's going to immediately help them
- 9:50and make them money right did y'all pick
- 9:52up what I just said so so instead of me
- 9:54saying instead of me saying um don't
- 9:56tell me you can't afford it say how many
- 9:58of you how many of you ever I can't
- 9:59afford it wave at me and say I okay how
- 10:02many you'd like to never get that again
- 10:03say me me okay here's what you do and I
- 10:06get it there's only seven of you who
- 10:07don't want to get that anymore I get
- 10:09that okay so so so here's what you do
- 10:12you say I'm going to teach you now how
- 10:15to not have to deal with I can't afford
- 10:17it anymore everybody ready let me hear
- 10:18everybody shout I'm ready I'm ready okay
- 10:21cool so here's how it works
- 10:23um understand that when you talk to
- 10:27people and they say say I can't afford
- 10:30it it never means they don't have the
- 10:33money here's what it really means I'm
- 10:35going to translate I can't afford it
- 10:37into a language you can understand here
- 10:38it is this is not important enough to me
- 10:41to figure it out I mean think about it
- 10:43how many of you have ever seen something
- 10:46that you want but you didn't have the
- 10:47money for but you figured it out wave at
- 10:50me and say I I right we we we've seen a
- 10:53house we've seen a car we've seen a pair
- 10:54of shoes we've seen a vacation we've
- 10:56seen something we wanted to buy didn't
- 10:57have the money for it but what we do we
- 10:59figured it out because we know that
- 11:00everything is figureoutable but when it
- 11:03doesn't mean enough to us we don't
- 11:05figure it out so understand that when
- 11:07your clients say your potential clients
- 11:09say to you I can't afford it what
- 11:11they're saying is this isn't important
- 11:12enough to me to figure it out now here's
- 11:14what you got to do after they say that
- 11:16you have to figure out what in your
- 11:18presentation whose presentation
- 11:20everybody tap yourself on the chest say
- 11:21mine you got to figure out what in your
- 11:23presentation made them come to the
- 11:25conclusion that it's not important
- 11:27enough for them to figure it out and
- 11:28then fix F that and then I can't afford
- 11:31it won't come up anymore does that make
- 11:32sense to everybody say yes and so so
- 11:35watch what happens if if we if I
- 11:36preframe that new belief see people
- 11:39weren't born believing anything so we
- 11:41think well this is what they believe
- 11:42though I can't just tell them they don't
- 11:43believe they they weren't born believing
- 11:45that they adopted it from somewhere you
- 11:47can give them a new belief that serves
- 11:49them at a higher level and they'll adopt
- 11:50that like in the moment so that's how I
- 11:53overcome I can't afford it before I ever
- 11:55hear I can't afford it so people don't
- 11:56say I can't afford it even if they want
- 11:58to say even if they don't have the money
- 11:59and it's not even important enough for
- 12:00them to figure it out they don't say
- 12:01either one of
- 12:03those right they just don't do it yet I
- 12:07had a lady I seriously I had a lady come
- 12:09to me she said Maran I've been following
- 12:11you for 12 years and finally I decided
- 12:15to buy your high ticket program back
- 12:18when it was like $25,000 she had been
- 12:20following me for 12 years before she
- 12:22bought anything and the first thing she
- 12:23decides to buy is
- 12:25$225,000 so sometimes I I it's not
- 12:28important enough for me to figure it out
- 12:30if you're really really good the last
- 12:33word in that sentence will be yet all
- 12:34right you guys enjoying these persuasion
- 12:36secret so far if so we gave you four
- 12:38from the last video this is the fourth
- 12:39one's about to Lander that's it's eight
- 12:40persuasion secrets to help you to sell
- 12:42more stuff online if you really want to
- 12:43sell more stuff online we are doing a
- 12:45live event coming up in the very near
- 12:46future called selling online it's going
- 12:48to teach you over 3 days how to sell
- 12:50more of your products and your services
- 12:51through the internet uh we go through
- 12:53how to create a level 10 offer how to
- 12:54create a presentation a one to many
- 12:56presentation how to build a funnel how
- 12:57to drive insane amounts of traffic it's
- 12:59the best event we do it's 3 days long if
- 13:00you go to selling online.com or click on
- 13:02link down in the description come get
- 13:03your tickets come hang out with us for 3
- 13:05days we go really really deep on how to
- 13:06get more people to buy your stuff online
- 13:08it's the best thing in the world but
- 13:09with that said I want to jump over now
- 13:10to principle number eight from myin this
- 13:12is the last persuasion secret is going
- 13:14to teach you guys how to sell more stuff
- 13:15online this is called the upgrade your
- 13:16money close this one is insane it's
- 13:18going to blow your mind check it out
- 13:20right now and then we come back I got
- 13:21one more cool thing to share with you
- 13:22guys that is going to be probably the
- 13:23coolest of all the things so check it
- 13:25out right now and we'll see you guys in
- 13:26a second this is like a price elasticity
- 13:28and how you overcome price resistance
- 13:30close I call it the upgrade your money
- 13:32close Okay so and here's how it works so
- 13:36I will say to somebody in the audience I
- 13:38said well I'll say look I've got a $100
- 13:41bill I got a $100 bill is there anybody
- 13:44in this audience who would like to buy
- 13:46this from me for $10 you give me 10 I
- 13:49give you 100 okay cool um so I want to
- 13:52pick somebody raise your hands again I
- 13:53want to pick
- 13:54somebody I want to pick
- 13:56somebody looking for somebody I know
- 14:00it's so hard to see people okay okay so
- 14:04anyway yeah I'm just going to say John
- 14:07Smith I'm not selling it yet so but stay
- 14:10there stay there what is your name Samir
- 14:12Samir Samir so Samir we're going to take
- 14:15Samir y'all so Samir if I gave if I said
- 14:17you give me 10 I'd give you a 100 right
- 14:19do you like that deal how many of y'all
- 14:21think that's a good deal for Samir say
- 14:23yes okay so what if I say what if I say
- 14:26okay Samir let's let's change the game a
- 14:27little bit let's say you give me 100 I
- 14:29give you a thousand like you give me a
- 14:32100 like I like start peeling them off
- 14:34right I give you a th right you like
- 14:36that deal do you like that deal how many
- 14:38of y'all think he's making a good deal
- 14:39y'all yeah okay all right what about
- 14:41this what about you give me a th000 I
- 14:43give you 10,000 you like that better
- 14:46okay so let's play the game a little
- 14:48longer because this is getting kind of
- 14:49tiring um you give me 10,000 I give you
- 14:52100,000 do you like that deal how many
- 14:54yall think he's making a good decision
- 14:55yes yes okay you give me a 100,000 I'll
- 14:58give you a millon million I mean like
- 15:00write you a check right now clear as the
- 15:02bank let's go do you want that deal you
- 15:03give me1 Grand I give you a million doll
- 15:05by the way how many yall think he's
- 15:06making a good deal okay how many of you
- 15:08if I said to you you give me $100,000 I
- 15:11give you a million that's a good you you
- 15:12do like you would do it today right okay
- 15:15so so Watch What Happens what I just
- 15:17what if I said to Samir and all of the
- 15:19rest of you I'm only going to do one of
- 15:22those I'm going to give you 100 for 10
- 15:251,000 for 100 10,000 for 1,000
- 15:29100,000 for 10,000 or a million for
- 15:32100,000 and you can only pick one Samir
- 15:34which one are you going to pick the
- 15:36first one a middle one or the last one
- 15:38the last one how many of y'all first one
- 15:40middle or last can't hear you okay so
- 15:43what did I just do I just taught you how
- 15:45to think like a wealthy person what does
- 15:48that mean poor people ask the wrong
- 15:50questions that's why they get the wrong
- 15:52answers they always ask how much does it
- 15:55cost when they should be asking how much
- 15:58is it worth
- 16:00and
- 16:01so does it stand to reason I mean watch
- 16:04watch this I want you I want y'all to
- 16:05really think about this now this is this
- 16:07is me teaching you how to close stuff on
- 16:09your
- 16:10presentations does it stand a reason
- 16:12that Russell Brunson has helped 4
- 16:15something people get no 1900 and
- 16:17something people get two commic Club
- 16:18Awards 400 and something people get two
- 16:21commic Club X Awards and then 40
- 16:23something people get like two comic Club
- 16:25see I don't even know the letters
- 16:26anymore the bigger one Awards does it
- 16:29stand a reason that he could teach you
- 16:30how to make a million dollars yes or yes
- 16:33right right and so when I'm doing it I
- 16:34ask people so does it stand a reason
- 16:36that if I've taught this person I have a
- 16:37million dollar day this person I have
- 16:38$100,000 day this person had a $300 day
- 16:41this person had a $900,000 day and a
- 16:43apologize for it not being a million
- 16:45dollar day doesn't stand the reason I
- 16:47could teach you how to make that much in
- 16:48a year right and you and you all you
- 16:49have to do is think about it so now I've
- 16:51given them a new frame to think about my
- 16:54offer and they're not asking when I make
- 16:55the offer how much does it cost they're
- 16:57asking what how much is it worth
- 16:59because the reality is like if I had not
- 17:02joined Russell's Inner Circle and I'm
- 17:03not trying to pit you on Russell's Inner
- 17:04Circle I'm just using this as an analogy
- 17:06like but it's true but but but if I had
- 17:09not joined Russell's Inner Circle back
- 17:11in
- 17:122015 when I was coming back from seven
- 17:15years of like total devastation like if
- 17:18you want to know that story I've got a
- 17:20video on YouTube that says I've lost I
- 17:21lost Millions like and literally before
- 17:24I came to Russell i' had lost millions
- 17:25of dollars and came to his inner circle
- 17:29and it changed my life forever and I
- 17:31would not be here
- 17:32today I would not be here today so so
- 17:36doesn't it make more sense to spend more
- 17:39to make more by asking a better question
- 17:42than spending less because of how much
- 17:44it cost see it's going to cost you
- 17:46something either way it's going to cost
- 17:48you if you don't buy but it's going to
- 17:51cost you if you buy the problem is it's
- 17:52going to cost you more if you don't buy
- 17:54it would have cost me all of this we've
- 17:55done over $1 million already this year
- 17:58in Revenue
- 17:59that we would not have done if I had
- 18:01said no to back them what was a $25,000
- 18:04a $50,000 Inner Circle so anyway that's
- 18:06that's the upgrade your money cloth okay
- 18:08there's four persuasion secrets from
- 18:09myin you got four last week from me
- 18:11that's eight persuasion Secrets I hope
- 18:12you guys enjoyed them but I got one
- 18:14thing that's going to Trump all that for
- 18:15you guys right now over here and if you
- 18:17enjoyed myON myON is one of my favorite
- 18:19speakers of all time I've had him on the
- 18:20channel a couple times and we have two
- 18:22of the most unique cool fun interviews
- 18:24ever that were death me and golden so if
- 18:25you want to watch either of those
- 18:26interviews there's a link on the end of
- 18:28both of these videos check this out
- 18:29somewhere they're at go watch those
- 18:30videos the interviews I did with them
- 18:31deep going on going into how to create
- 18:33offers how to sell more stuff and uh
- 18:35they are presentations that will blow
- 18:36your mind so if you love my a little bit
- 18:38uh watch these videos you're going to
- 18:39love myON a lot thanks so much for
- 18:40watching appreciate you guys being part
- 18:41of the channel and check out the next
- 18:42video right now
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