USA: MARKETING TACTICS OF US TOBACCO INDUSTRY IN THE 1960'S — Transcript

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1. 0:06millions and millions of of kids have
2. 0:08been uh enticed into lifelong addictions
3. 0:11dying prematurely we've seen over 10
4. 0:14million Americans die since 1964 since
5. 0:17the first surgeon general's report came
6. 0:18out and I think we're finally going to
7. 0:20be uh see an end to this uh this
8. 0:22masquerade these deceptions that the
9. 0:24industry has uh uh put on the American
10. 0:28public
11. 0:37we have youth uh data and youth
12. 0:39materials and there have been some other
13. 0:41there was a cigarette that I think
14. 0:42Reynolds was going to produce called
15. 0:44Uptown which was targeted the
16. 0:45African-American Community Cool
17. 0:47cigarettes have always been a a uh a
18. 0:50cigarette that's been targeted to the
19. 0:51African-American Community it does not
20. 0:53surprised me one bit that there would be
21. 0:55other segmented Target populations that
22. 0:58the industry would go after whether it's
23. 1:00the Jewish population or or the Hispanic
24. 1:03population they've always done
25. 1:11that about
26. 1:28uh
27. 1:32Hispanic youth were the least likely to
28. 1:33smoke when the tobacco Executives looked
29. 1:36at that they said hey that's the market
30. 1:38we haven't tapped so they targeted our
31. 1:40community because they figured that they
32. 1:42could get all our young people as many
33. 1:45as possible to
34. 1:54smoke it's more than it's the Silver
35. 1:56Lining it's everything we ever hoped for
36. 1:59and I'm very glad that in the future
37. 2:01Hispanic young girls and young boys will
38. 2:04no longer be targeted and maybe our
39. 2:06community will think that some of the
40. 2:08habits that are very common among most
41. 2:11Americans like smoking are not things we
42. 2:14want to
43. 2:19do the commitment uh made by all the
44. 2:23attorney generals who were there was
45. 2:24very very significant it was it was a
46. 2:26very clear message they were in this for
47. 2:28the duration now and they were going to
48. 2:30bring the industry down to its
49. 2:36knees