Unlocking Profit with AI: Optimizing Contracts and Special Price Agreements — Transcript
Full transcript
- 0:00good afternoon and welcome to the
- 0:02National Association of wholesaler
- 0:04Distributors webinar unlocking profit
- 0:07with AI optimizing contracts and special
- 0:10price agreements first I'd like to thank
- 0:13our sponsor today Sparks IQ Sparks IQ
- 0:16solves business challenges by enabling
- 0:19data-driven decisions and equipping
- 0:21Frontline sales teams with skills and
- 0:24accelerated results working closely
- 0:27together since
- 0:282014 Sparks IQ and naw partner to
- 0:32support its distribution members with
- 0:35Innovative and insightful Solutions and
- 0:37resources to accelerate their business
- 0:40performance I'm very excited to welcome
- 0:42our guest David Bowers president and CEO
- 0:45of Sparks
- 0:46I David has been committed to helping
- 0:49companies accelerate sales and
- 0:51profitability with the right analytics
- 0:54tools and complimentary skills training
- 0:57since he founded the company in 1993
- 1:01a couple of things to note before we get
- 1:03started if you'd like to ask a question
- 1:05please submit them via the Q&A function
- 1:08at the bottom of your screen this
- 1:10webinar will be recorded and posted at
- 1:13mew's digital Warehouse which is our
- 1:15online resource
- 1:17Library without further Ado David I'll
- 1:20turn it over to you what do you have for
- 1:22us today thanks we're here today to talk
- 1:24about uh how to optimize contracts and
- 1:27special price agreements and and uh this
- 1:30is a very timely presentation I hope as
- 1:33a lot of companies have significant
- 1:36amount of contract activity going into
- 1:38the fourth quarter with agreements some
- 1:41agreements uh expiring or being up for
- 1:44renewal at January 1 so this is
- 1:48hopefully a topical topic for
- 1:51everybody so in terms of today's agenda
- 1:53we'll be talking about the importance of
- 1:55contracts and special price agreements
- 1:57uh in terms of how they build account
- 2:00position how they acquire new business
- 2:02help acquire new business how to become
- 2:04a significant part of organic growth for
- 2:07Distributors we'll talk about a little
- 2:09bit about the challenges that they bring
- 2:12with them over time as they keep getting
- 2:15added to uh to the business and then
- 2:18we'll talk about some of the new
- 2:20technologies that can help Distributors
- 2:22to get a handle on their contracts and
- 2:26csps and really how Ai and machine
- 2:29learning can automate a lot of the
- 2:30drudgery and uh help companies clean up
- 2:34the accumulated uh Messes in many cases
- 2:38of Decades of salespeople adding in
- 2:41special agreements uh and contracts into
- 2:44their Erp systems and then we'll leave a
- 2:46little bit of time for
- 2:48Q&A so first we'll talk a little bit
- 2:51about the importance of contracts and
- 2:52we'll use these terms uh interchangeably
- 2:55today contracts and csp's customer
- 2:57specific pricing a lot of the agreement
- 2:59ments are not technically contracts but
- 3:02um they represent commitments to
- 3:04customers and so we'll use those those
- 3:07terms more or less interchangeably today
- 3:10because from a a data perspective and an
- 3:12analytical perspective they have a lot
- 3:14of common
- 3:16characteristics so first of all we know
- 3:18that contracts and csps are very
- 3:21important for distributors in fact as we
- 3:24look across a broad cross-section of
- 3:26verticals we see for really strong
- 3:29distributors contracts can represent 50%
- 3:32or more of their annual revenue
- 3:34depending on obviously the vertical
- 3:36Market that they're in and the uh the
- 3:39customer base that they're targeting and
- 3:42we know that based on buyer preferences
- 3:45and the competitive landscape the
- 3:47contracts are essential to being able to
- 3:50win the business and whether it's a an
- 3:53ongoing account relationship or key
- 3:55projects these all have very uh visible
- 3:58and price competitive environments and
- 4:02uh companies really have to sharpen
- 4:04their pencils and become much uh much
- 4:08more focused in how they approach these
- 4:12accounts so we know that there's a lot
- 4:14of benefits to contracts in
- 4:18CSP they're really about new customer
- 4:21acquisition if they have they're
- 4:23structured correctly they can improve
- 4:26loyalty of customers over time we also
- 4:29know that with the right structure they
- 4:32can not only acquire new business but
- 4:34also become a significant engine of
- 4:36growth and
- 4:37profitability as companies properly and
- 4:41effectively manage the structure of
- 4:43those
- 4:43contracts over time with the right
- 4:46pricing in place they can help Drive
- 4:48greater adoption and lead to higher
- 4:50Market Basket diversity in terms of how
- 4:53customers buy from those
- 4:55agreements and because they're
- 4:57structured and focused on specific large
- 5:01account typically larger account uh
- 5:04opportunities they can often help lead
- 5:07to vendor cost support in the form of
- 5:09rebates or special pricing from those
- 5:13vendors which help us to increase the
- 5:15profitability help to use vendor money
- 5:17to acquire new customers and to drive
- 5:20the long-term health of the
- 5:22business with contracts we also help to
- 5:25formalize how buyers buy from the
- 5:27distributor and this can help to
- 5:30increase stickiness of that customer
- 5:32relationship reduce churn and uh overall
- 5:36provide a stronger base of stable growth
- 5:39for
- 5:40companies they also can help because
- 5:43they anticipate price sensitivity of
- 5:45different customers they can help to
- 5:46lower manual overrides while
- 5:49increasing the process discipline that
- 5:52leads to
- 5:56profitability so the challenge of these
- 5:59types of agreements is comes from a few
- 6:03basic attributes that we'll talk about
- 6:05here today so part of it is how they fit
- 6:08into the margin mix of a company and
- 6:11part of it is about complexity so one of
- 6:14the things we know about contracts is
- 6:17that they are significantly more
- 6:20complicated in terms of the sales
- 6:22process and how we engage with customers
- 6:25we also know they go through multiple
- 6:27rounds of uh of competition to get the
- 6:31customers's business they often have to
- 6:34be negotiated on a prolonged basis with
- 6:36special terms and
- 6:38conditions also we know that the sheer
- 6:41complexity of these agreements can
- 6:43become overwhelming over time it's one
- 6:46thing to review a single contract on a
- 6:49timely basis but as we start to add
- 6:51dozens or hundreds or thousands of
- 6:54contracts each with dozens or hundreds
- 6:57of line items or more we end up with a
- 7:00very significant uh amount of complexity
- 7:03in terms of what has to be managed and
- 7:06maintained within the Erp system and we
- 7:09also know that many contracts have
- 7:11varying durations they may have varying
- 7:13expiration dates which just adds a whole
- 7:16another layer of uh complexity to the
- 7:20management and review
- 7:22process so the most important thing is
- 7:24that to understand here is that
- 7:27contracts and csps have a significantly
- 7:30lower margin performance compared to uh
- 7:34standard system pricing so typically
- 7:38companies may have you know 50% or more
- 7:41of their revenue in that particular
- 7:43class compared to their standard pricing
- 7:46or their even their overrides in manual
- 7:48pricing as we look at the margins we
- 7:51typically see over a thousand basis
- 7:52points lower performance on contracts
- 7:56and csps compared to standard price ing
- 8:00which is similar to what we see with
- 8:02manual override type
- 8:04pricing so over time the tricky part is
- 8:08the sheer amount of
- 8:09complexity that sits in contracts and
- 8:12csps the the amount of Revenue that's
- 8:14going through this particular uh pricing
- 8:17method and then also the significantly
- 8:20lower margins that they bring so this is
- 8:23where if if we aren't rigorous in how we
- 8:26manage csps we can end up with a
- 8:29significant profit Sy coal in the
- 8:34business so Sparks IQ has analyzed
- 8:37thousands of contracts and looked at
- 8:42what are the um what are the positions
- 8:46that salespeople make when they assign
- 8:48products on or off
- 8:50contract what we've seen is there's a
- 8:52extremely high level of variability and
- 8:54how effective sales people are at
- 8:57understanding what should be on or off
- 8:59cont contract and um the consequences of
- 9:02course are very high so if we look at
- 9:05you know if we look at a customer's
- 9:07total purchases from a distributor we'll
- 9:10see that um on average 37 36.8
- 9:1537% of the items that that customer Buys
- 9:20have been correctly positioned within
- 9:22the contract and that's important
- 9:25because that's what drives wallet share
- 9:27on the most visible and sensitive
- 9:29product
- 9:30you can see how much variability there
- 9:31is around that number though in the top
- 9:34quintile they have 51% of what's
- 9:36supposed to be on the contract on the
- 9:39contract whereas at the lowest quinti
- 9:41only 7% is there so this is represents a
- 9:46significant amount of leakage in terms
- 9:48of wallet share when salespeople don't
- 9:52accurately understand the customer's
- 9:55buying profile and position those
- 9:57products on contract
- 9:59you can see on the upper right side
- 10:02these are there's a significant amount
- 10:04that is um maintained off contract a
- 10:07smart salesperson working for a smart
- 10:10distributor knows that not everything
- 10:12the customer buy should be on contract
- 10:15depending on the nature of the
- 10:16competitive environment the nature of
- 10:19the the product set that's being sold
- 10:22it's important to be able to maintain
- 10:24off-contract spend what we call non-
- 10:26declared spend because it will typically
- 10:29carry a th000 basis points are more
- 10:32profitability so we can see that on
- 10:34average of a customer's purchases the
- 10:37sales person will generate 16% correctly
- 10:40off contract and that helps them to
- 10:44offset the lower margins of the items
- 10:46that are on
- 10:47contract if we look in the lower half of
- 10:50this chart however we see significant
- 10:53opportunities here and by the way in the
- 10:54upper right you can see again how much
- 10:56variability there is the best sales
- 10:58people are getting 40% correctly off
- 11:01contract the worst are only getting 5%
- 11:03correctly off contract which means
- 11:06there's a significant margin degradation
- 11:08for those salespeople who don't
- 11:10understand how to maintain non-contract
- 11:12non- declared spend we look on the lower
- 11:15left side um of the customer's spend
- 11:19that's on the contract we see that
- 11:21there's a significant amount that should
- 11:22have never have been on the contract you
- 11:25can see on average 30% of a customer
- 11:28spend should not have been on the
- 11:30contract for the average salesperson of
- 11:33course when they fail to get that off
- 11:35contract they're selling at a th basis
- 11:37points lower prices generally speaking
- 11:41and again you can see the the sheer
- 11:43variability around these numbers the
- 11:46best quintile of sales people having
- 11:48only 5% that was U mistakenly left on
- 11:53contracts compared to the the worst
- 11:55sales people at
- 11:5742.3% vast ly overburdening the
- 12:00agreement with low price combinations
- 12:02that customers don't react to in the
- 12:06lower right side you can see U there's a
- 12:08big cost when salespeople don't
- 12:10understand what are the products that
- 12:12should be on the contract and you can
- 12:14see of the customers total spend there
- 12:17was on average
- 12:1916% of customer spend that was
- 12:23predictably price sensitive and driving
- 12:25wallet share and adoption that the
- 12:28salesperson failed to appropriately get
- 12:30on contract that typically leads to
- 12:33lower share of wallet and makes it
- 12:36harder to um to drive adoption of those
- 12:39contracts leads to cherry-picking Etc
- 12:41and you can see again the sheer amount
- 12:44of variability among salespeople
- 12:45negotiating these contracts and special
- 12:48price agreements the best quintile only
- 12:51has 3% that they missed on the contract
- 12:53that should have been on there whereas
- 12:55the worst quintile of sales people is is
- 12:59missing over half of what they should
- 13:00have gotten in terms of the customer
- 13:04spend so the challeng is it's clear that
- 13:08you there's a lot of money in this um 10
- 13:11a thousand basis points in an industry
- 13:13that on the average makes 400 basis
- 13:15points is a huge amount of money and
- 13:18what we're talking about here is how do
- 13:20we start to crack through the
- 13:22complexity of contracts and uh as we
- 13:26look at Distributors and their contract
- 13:28challenges we see commonly thousands of
- 13:31these contracts that are sitting in the
- 13:33Erp system typically there's hundreds or
- 13:36thousands of products on each contract
- 13:38depending on the industry there may be
- 13:41extremely variable vendor cost supports
- 13:44which um need to be renegotiated
- 13:46typically as those agreements come up
- 13:48for Renewal there may be inconsistent
- 13:52price factoring some of them as net
- 13:54prices others as list less factors or
- 13:57Cost Plus factors things like that
- 14:00we also see that there are unpredictable
- 14:03or scattered U renewal dates so some of
- 14:07them may be on a calendar year some of
- 14:09them may be one-year agreements some of
- 14:11them may be longer terms and it's very
- 14:14easy for Sellers and for management
- 14:17teams to lose control of this uh part of
- 14:21their business just based on the sheer
- 14:23complexity from a timing perspective and
- 14:27from a a data intensity perspective Ive
- 14:30in many cases salespeople don't start
- 14:32looking at these agreements until a few
- 14:34weeks or even a few days in some cases
- 14:37before they're up for Renewal and
- 14:39because they haven't uh spent the right
- 14:42amount of time using the right tools or
- 14:43the right processes they're often
- 14:46failing to make important adjustments to
- 14:48those agreements to drive sales and
- 14:51profitability and furthermore most Erp
- 14:53systems are terrible at helping to
- 14:56manage this process they're not designed
- 14:59for analysis or review or decision
- 15:02making they're designed more for
- 15:04execution
- 15:08purposes and there's lots of bad habits
- 15:10that creep into contracts and special
- 15:13price agreements we'll just review a few
- 15:15of them here but uh they are significant
- 15:19we see a huge amount of peanut butter
- 15:21pricing where the same margins are
- 15:23applied across product lines that have
- 15:26radically different levels of price
- 15:27sensitivity uh radically different cost
- 15:30to serve radically different vendor cost
- 15:32supports and uh these peanut butter
- 15:35practices leave a lot of money on the
- 15:37table and in some cases leave share of
- 15:40wallet on the table if they haven't been
- 15:42uh aggressive
- 15:44enough and we see that while many of
- 15:47these contracts have very aggressive
- 15:50pricing which was appropriate to win the
- 15:52customer years later those prices
- 15:55haven't been touched and later in the
- 15:57life cycle when the value to the
- 15:59customer has been built up over time
- 16:01when switching costs have increased many
- 16:04companies have not remediated their
- 16:07aggressive pricing to uh reflect the
- 16:10maturity of that customer
- 16:12relationship we also see huge amount of
- 16:15defects in contracts around failing to
- 16:18secure proper vendor cost support
- 16:21typically about 30% of vendor cost
- 16:24supports are missing in these agreements
- 16:26a combination of missing customers
- 16:28missing products or under supported
- 16:31customer product
- 16:33combinations in addition there is a
- 16:36significant lack of linkage between
- 16:39share of wallet contract adoption or
- 16:41cost to
- 16:42serve so a huge amount of pricing
- 16:46leakage in these
- 16:47agreements and of course when the
- 16:50process of contract management is lacks
- 16:54these bad habits tend to be extended and
- 16:58rolled over over year after year after
- 17:00year and thus becoming a significant
- 17:03profit black hole for the the companies
- 17:06that have
- 17:07them there's lots of other leakage
- 17:09points uh cost increases that haven't
- 17:12been indexed properly within the
- 17:14contracts inactive or underperforming
- 17:17customers and SKS promises that are made
- 17:21by customers and accepted credulously by
- 17:25salespeople that don't bear out in terms
- 17:28of actual real world
- 17:30performance uh are failed companies
- 17:32failed to remediate those again leaving
- 17:35tons of money on the
- 17:37table lots of wasteful discounting over
- 17:40overaggressive
- 17:42application of of discounts across too
- 17:46many product categories inappropriate
- 17:48products within categories just a long
- 17:51laundry list of discounting uh defects
- 17:56you think about it from a Six Sigma
- 17:57perspective
- 17:59and of course missing vendor cost
- 18:00supports in many Industries contract
- 18:03business um is successful to the degree
- 18:07in which it can secure a distributor can
- 18:09secure best vendor cost supports from
- 18:12their
- 18:14suppliers talked a little bit about that
- 18:16whole customer life cycle issue and the
- 18:19importance of adapting customer pricing
- 18:23over time as life cycle positions change
- 18:27and uh many companies just have haven't
- 18:29haven't developed any metrics of
- 18:32customer life cycle position or
- 18:35considerations and lots of times these
- 18:37agreements get um accumulate lots of new
- 18:40baggage over time as salespeople keep
- 18:42adding new products to the agreements
- 18:44not pruning appropriately the products
- 18:47that shouldn't be on the agreement over
- 18:49time more and more revenues being sold
- 18:51at lower margins into mature customer
- 18:56relationships and this whole issue of
- 18:58rolling expiration dates salese not
- 19:02being able to keep track of when they
- 19:03need to review not having the tools the
- 19:06training the process the technology to
- 19:10effectively review those agreements
- 19:12trying to weed through them in Excel
- 19:16spreadsheets and other uh Clumsy tools
- 19:19like that leads to a significant amount
- 19:22of just rolling over of agreements
- 19:24without proper review
- 19:29so with the sheer complexity of these
- 19:31agreements in terms of timing in terms
- 19:33of number of products number of
- 19:35customers these can quickly grow into
- 19:39hundreds of thousands of line item
- 19:41records in the contracts or special
- 19:44price agreement databases of companies
- 19:47the complexity of all of this has often
- 19:49escaped the company's ability to manage
- 19:53and to optimize and to rationalize those
- 19:56agreements fortunately now through
- 19:59machine learning and artificial
- 20:01intelligence there are tools that can
- 20:03help to automate a lot of the tedious
- 20:06parts of contract review be able to
- 20:09apply uh best practices from successful
- 20:12sellers to help uh average sellers to be
- 20:15able to improve their approvals and
- 20:17review of these agreements the pruning
- 20:19of these agreements Etc and although
- 20:22it's necessary to keep humans in the
- 20:24loop with these types of tools it's
- 20:26extremely important for distributors to
- 20:29really revisit how they manage contracts
- 20:32and
- 20:33csps it is becoming increasingly common
- 20:36in competitive Industries for companies
- 20:38to use these types of tools and
- 20:40Distributors who don't use them will
- 20:42find themselves with lower sales lower
- 20:45margins or
- 20:46both so some of the the tools in from AI
- 20:50can really help sellers do some
- 20:53important uh housekeeping here in terms
- 20:56of how they manage their agreements
- 20:58quickly we can help remove inappropriate
- 21:01products help to remove customers or
- 21:04combinations of customers and products
- 21:06that don't belong on these agreements we
- 21:09can also help to identify where are the
- 21:12opportunities for wallet share
- 21:14improvements and to make sure that those
- 21:17products are added into the agreements
- 21:18even when the the customer's own
- 21:21sales uh data don't show that they're
- 21:23consuming those we can infer those from
- 21:27important an analy ICS around customer
- 21:30purchasing behaviors and
- 21:33profiles uh obviously being able to
- 21:36understand the impact of vendor cost
- 21:38increases and recommending price
- 21:41adjustments to sellers to be able to
- 21:45quickly and efficiently make needed
- 21:46price
- 21:48changes and then also identifying across
- 21:51hundreds of thousands of line items
- 21:53where are the price factoring mistakes
- 21:55that have been made where we have lost
- 21:58the indexing of price to cost throughout
- 22:01those
- 22:02agreements and identifying as I
- 22:05mentioned before where do we need to
- 22:07engage with our vendors to get better
- 22:10cost supports we know that just as
- 22:12there's huge amount of variability in
- 22:14sell-side pricing there's also a lot of
- 22:16variability in buy side cost supports
- 22:18from
- 22:19vendors when we analyze the vendors um
- 22:23approval processes based on requests and
- 22:27the approved uh cost supports were able
- 22:30to start recommending best cost support
- 22:32combinations to those
- 22:34Sellers and of course to really help
- 22:38build more profitable pricing by
- 22:40reducing the over discounting of low
- 22:43sensitivity spending it by the
- 22:48customer so we talked about the
- 22:50importance and of these csps but also
- 22:53the complexity of it when you've got so
- 22:56many vendors so many different customer
- 22:59skew combinations in the Erp system all
- 23:02of these floating expiration dates it
- 23:05becomes especially important to automate
- 23:08and to apply new tools to make this
- 23:11process more complete uh lower effort
- 23:15and also to improve the results of it
- 23:18and as I mentioned earlier this is
- 23:20really not about replacing sellers but
- 23:23in uh supporting Sellers and making
- 23:25better decisions around their
- 23:27Contracting
- 23:29uh
- 23:29process and we do believe this will be a
- 23:32significant competitive Advantage for
- 23:34companies where contracts are
- 23:39important so some of the most important
- 23:41innovations that are going on right now
- 23:43in the contract World involve uh
- 23:45customer position analysis when
- 23:48contracts are set up we always hope that
- 23:50things will go well that customers will
- 23:52will buy from them but we know from The
- 23:54Real World that frankly that's the
- 23:57exception rather than than the rule so
- 24:00it's really taken some some advancement
- 24:03in how we understand customer purchasing
- 24:05Behavior to be able to predict what is a
- 24:09customer's a distributor's position with
- 24:12a given customer some of the platforms
- 24:14that Sparks IQ uh processes we have
- 24:17buyer
- 24:19automation uh platforms that help buyers
- 24:22to buy from their Distributors we've
- 24:23been able to train models based on buyer
- 24:28uh transactions across all of their
- 24:30suppliers to understand what are the
- 24:32markers and
- 24:33indicators of a distributor's
- 24:35position and with these types of of
- 24:38tools we're able to help really assess
- 24:41what is the the contract customer
- 24:43engagement level what is their adoption
- 24:45rate and how do we start to uh adapt the
- 24:49life cycle pricing based on
- 24:52that one of the most important uh
- 24:54insights we've gained is that typically
- 24:56Distributors can improve their margins
- 24:59on their contract business by between
- 25:01200 and 400 basis points while also
- 25:04improving how buyer Centric they are
- 25:06with their
- 25:09customers so contract position analysis
- 25:12is extremely important and we've really
- 25:15got four types of customer buying
- 25:17behaviors that we see commonly in
- 25:19distribution obviously can vary based on
- 25:22the vertical or the sub verticals in
- 25:25different markets but there are four
- 25:26different types that Sparks IQ has
- 25:29identified there's the U primary
- 25:33supplier which is where a distributor
- 25:36has achieved both High share of wallet
- 25:39as well as high Market Basket diversity
- 25:42there's secondary suppliers that's in
- 25:44the upper right um on the upper left
- 25:46you'll see secondary suppliers this is
- 25:49where they're getting a a significant
- 25:51amount of diversity but they're not
- 25:54getting the appropriate share of wallet
- 25:57in many of the C categories that they're
- 25:59selling into and then we have tertiary
- 26:01suppliers which is in the lower left
- 26:04where they're low on both diversity as
- 26:06well as Sheriff wallet and then in the
- 26:09lower right we have a couple of
- 26:12specialist categories where they are
- 26:14getting significant share of wallet and
- 26:17a relatively narrow Market Basket one of
- 26:21the um most pivotal analytics in terms
- 26:25of contract analysis is being able to
- 26:27understand not only the position but
- 26:30also the engagement score so every
- 26:33customer's position can be scored in
- 26:35terms of how effectively or how
- 26:37significantly they're buying from a
- 26:39given distributor and we're able to
- 26:41assess the gaps based on their uh their
- 26:45less than optimal engagement
- 26:51scores one of the most important things
- 26:53we talked about was customer life cycle
- 26:56and we know over time that customers
- 26:58will change how their position uh looks
- 27:02from one period to another and U as we
- 27:05come through the renewal process we want
- 27:07to be able to identify which customers
- 27:10are changing positions and here you can
- 27:12see a sample analysis that Sparks IQ
- 27:16provides for some of its contract
- 27:18analysis where we show uh what's going
- 27:21on and how many primaries are turning
- 27:23into secondaries tertiaries Etc and we
- 27:26want to be able to adapt our pricing
- 27:28either to capture better pricing when we
- 27:31move up in terms of position or being
- 27:35able perhaps to use carefully targeted
- 27:37discounts when there's a
- 27:39deterioration in customer
- 27:44position and over time we can start to
- 27:47build dashboards for contracts that show
- 27:49how many of the contracts are performing
- 27:52at primary secondary tertiary specialist
- 27:55levels and as we start to understand
- 27:58that more dynamically we're able to
- 28:00update our pricing standards we're able
- 28:03to prune and optimize contract
- 28:09structures in many cases there's gaps
- 28:12not only in terms of uh engagement
- 28:15scores but also of course purely in
- 28:17pricing or or sales performance we also
- 28:21know that there can be very significant
- 28:23differences in net profitability across
- 28:25these agreements so as you get into the
- 28:27contract
- 28:28space aggressively you want to be
- 28:31managing and measuring uh net
- 28:34profitability not just gross margin
- 28:37profitability and these new tools are
- 28:39able to help you really uh rigorously
- 28:43understand the true position that you
- 28:45have in all of these
- 28:49Dimensions so there are a few basic
- 28:52types of uh of outputs that come from
- 28:55this type of uh work work one is really
- 28:59building the appropriate recommendations
- 29:02for different types of customers getting
- 29:04their pricing squared away another is
- 29:08helping to secure appropriate vendor
- 29:09cost supports and uh making sure that
- 29:13vendors are playing the appropriate role
- 29:15in in winning these uh these
- 29:21deals few keys to uh improving
- 29:26profitability obviously we need to set
- 29:28appropriate pricing targets for the next
- 29:30term that means doing careful price
- 29:32analysis and uh relating that to
- 29:35customer life cycle and engagement
- 29:37scores reviewing and
- 29:41rationalizing the pass through cost
- 29:43increases pruning wasteful additions to
- 29:46contracts we talked about how many uh
- 29:48items are on contract that shouldn't be
- 29:50on contract getting them off so that we
- 29:52can capture higher
- 29:54profitability converting fixed Nets to
- 29:57factored pricing is another uh key to
- 30:01driving improved
- 30:03profits and then understanding the
- 30:05cherry-picking behavior of customers
- 30:07just because you sign an agreement
- 30:08doesn't mean the customer is going to
- 30:10buy from that agreement being able to
- 30:11measure and infer and to uh recommend
- 30:16improvements to those agreements to
- 30:18remediate cherry picking is
- 30:20critical and then getting better cost
- 30:22supports from vendors on the buy
- 30:26side so Sparks IQ is now uh offering to
- 30:29naw Distributors who have an interest in
- 30:32exploring this further uh a workshop to
- 30:35help you understand the opportunity in
- 30:37your business with a data extract of
- 30:41your contracts anonymized we can help
- 30:43you to quantify what is the the
- 30:46opportunity share with you um some uh
- 30:50demos of how these tools can help you to
- 30:52Wrangle your contracts into more
- 30:55effective management and really help you
- 30:58rebuild
- 31:00profitability so if you have an interest
- 31:03in exploring this feel free to send uh
- 31:05an email to hello Sparks iq.com subject
- 31:09contracts and we'll be happy to help you
- 31:12get started with understanding and and
- 31:15managing and optimizing your
- 31:18contracts so with that we will turn it
- 31:20over to
- 31:25questions thank you so much for that
- 31:27informative presentation David um I know
- 31:29our viewers found it helpful um I do see
- 31:32a couple questions coming in from our
- 31:34audience so up first what are the most
- 31:38common challenges Distributors face when
- 31:41it comes to optimizing spas and how can
- 31:45AI overcome them well it's the sheer
- 31:48complexity as I mentioned earlier um
- 31:50when you've got hundreds of thousands
- 31:52thousands tens of thousands hundreds of
- 31:54thousands of uh line items in the RP
- 31:58system that are predictably lower
- 32:01profitability just being able to manage
- 32:03complexity is super important and you
- 32:06know most people can't really process
- 32:08that level of complexity certainly not
- 32:09in spreadsheets certainly not um just
- 32:12through reviewing PDFs and that sort of
- 32:15thing we really have to start to
- 32:16organize them into a common data set we
- 32:19have to build rule sets that will help
- 32:22to identify uh and prescribe the most
- 32:26important changes to those agreement
- 32:28ments and to manage the entire process
- 32:30from a workflow perspective so it's it's
- 32:33really about organizing the problem
- 32:36building appropriate rule sets and
- 32:38decision criteria and then helping the
- 32:41Frontline sellers who manage those
- 32:43relationships to quickly and efficiently
- 32:45Implement
- 32:47changes wonderful thank you um I do have
- 32:50another question here uh what kind of
- 32:53data is needed to effectively Implement
- 32:56AI for optimizing contracts and those
- 33:00Spas um and how do companies ensure its
- 33:03accuracy oh well data accuracy is also
- 33:07another area where Ai and machine
- 33:09learning can uh can help in terms of
- 33:12being able to recognize bad data outlier
- 33:15data that sort of thing um but broadly
- 33:18speaking the types of data that you need
- 33:20are your standard invoice extract who
- 33:24bought from you at what prices uh what
- 33:27quantities what cost levels from your
- 33:29suppliers it's that invoice type
- 33:31transactional data combined with the um
- 33:34the contract structures themselves a
- 33:36list of the items that are on them and
- 33:39um what the standard pricing or other
- 33:41terms associated with them would
- 33:44be great um and I do have one last
- 33:47question here that I see coming in um
- 33:50and it's how does AI handle Dynamic
- 33:53factors such as fluctuating material
- 33:55costs or supply chain just disruptions
- 33:58when optimizing these Spa yeah typically
- 34:01we do that by factoring the prices in
- 34:05the system so we don't want to think in
- 34:07terms of net prices all the time a lot
- 34:10of cases what's more interesting is how
- 34:12those prices relate either to list price
- 34:14or to cost basis because over time if we
- 34:19we're constantly re-entering them or re
- 34:22let's say instantiating them into the
- 34:24system as net prices it creates these
- 34:27leakage problems around the the the time
- 34:30between when the vendor cost goes up and
- 34:33when we're able to recapture them so
- 34:35factoring is the most important step and
- 34:38I already talked about the importance of
- 34:40factoring in terms of uh preventing that
- 34:43type of leakage but it's also important
- 34:45to create comparability across thin data
- 34:48portions of a transactional data set we
- 34:51know some products we'll have very very
- 34:53few customers buying them and U
- 34:56factoring allows us to aggregate data
- 34:59from thin data sections into richer data
- 35:03[Music]
- 35:04elements wonderful well that is the last
- 35:07question that I see uh that I have here
- 35:10from our audience um so do you have any
- 35:12final words of Wis no just want to thank
- 35:15NW for uh the opportunity today and U
- 35:19thanks to everyone who attended and
- 35:22hopefully we can help you get your
- 35:23contracts uh at least explore your
- 35:26contract opportunity
- 35:28that sounds great well uh we are going
- 35:30to wrap things up and give everybody a
- 35:32couple minutes back on their calendar
- 35:34David thank you so much again for taking
- 35:37time out of your business scheduled to
- 35:39present on this topic um we always love
- 35:41having you um join us and I'm sure that
- 35:44our audience uh found a lot to think
- 35:46about and a lot of takeaways from this
- 35:48presentation I'd like to give one more
- 35:51uh thank you to our sponsor Sparks IQ um
- 35:54and just a reminder that Na's mission is
- 35:57to trans form the wholesale distribution
- 35:59industry begins with you so please
- 36:02contact us to learn more about our
- 36:03services events educational resources
- 36:07Innovation and advocacy naw provides for
- 36:10our members and with that thank you
- 36:12again David and thank you all for
- 36:14participating today I hope you have a
- 36:16wonderful day thanks everyone
About this transcript
This page contains the full transcript of Unlocking Profit with AI: Optimizing Contracts and Special Price Agreements by SPARXiQ, generated from the public captions YouTube serves with the video. The transcript has 5,081 words across 819 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.