Unfortunately, Growing on Social Media Just Changed Forever — Transcript

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1. 0:00They're all wondering the same thing,
2. 0:01and we pulled. And here's what they told
3. 0:03us. They said they're making more social
4. 0:04media posts than ever, more than five a
5. 0:07week on average, but they're getting
6. 0:09less leads and less attraction from the
7. 0:12marketing they're doing.
8. 0:13What are they doing wrong?
9. 0:15>> Well, I just laughed inside my own head
10. 0:16when you said five a week.
11. 0:18I posted 397 pieces of content
12. 0:21yesterday.
13. 0:21>> Wow.
14. 0:23>> So, how about that, everyone?
15. 0:24>> Is that right?
16. 0:25>> That is a true statement.
17. 0:26>> How do you do that?
18. 0:28>> You really fall into the framework of
19. 0:30P&H, which is something I'm going to
20. 0:31start pushing more and more, which is
21. 0:32platforms and handles.
22. 0:34Platforms is I'm on seven to eight
23. 0:36platforms, nine
24. 0:38with Substack now.
25. 0:39>> Mhm.
26. 0:40>> Uh I have multiple handles. There's a
27. 0:42post that got a half a million views
28. 0:44yesterday called Uncle V, which is I'm
29. 0:47the uncle of the kids on TikTok, and the
30. 0:49content I put out is more
31. 0:51I'm uncle, not friend or dad or, you
32. 0:54know, leader. And so, I'm very uh
33. 0:57impressed and empathetic to the people
34. 1:00riding the Rovers
35. 1:02who think five posts a week is a lot.
36. 1:05That would be like me saying for
37. 1:06everyone who's in shape physically,
38. 1:09that would be me starting this interview
39. 1:11saying, "Hey, brother. Uh so, my people,
40. 1:13I just pulled them. They did three
41. 1:15push-ups last week."
42. 1:17>> Whoa, someone gave you my workout
43. 1:18routine?
44. 1:19This must have been our producer. I'm
45. 1:20going to get on this.
46. 1:21>> And I don't mean three sets, and I don't
47. 1:23mean three days of 100 push-ups. I mean
48. 1:25three push-ups. Five pieces of social
49. 1:27media content in 2026 in a week is
50. 1:31equivalent to three total push-ups
51. 1:34>> [snorts]
52. 1:35>> for the week.
53. 1:36>> So, is it a quantity game?
54. 1:38>> It is a quantity and quality game.
55. 1:40Quantity
56. 1:42is not subjective. Quality is.
57. 1:44>> Okay.
58. 1:45>> Right? So, everyone here on the other
59. 1:46side listening to this podcast is
60. 1:48debating quality. They're also You know
61. 1:51what they all just said? They're like,
62. 1:52"Gary,
63. 1:53what are you talking about? My job is to
64. 1:55sell houses. I've got to be at open
65. 1:57houses. I have a team to manage. Like, I
66. 1:59don't have all this time to make
67. 2:01content. My response is tough
68. 2:04>> Mhm.
69. 2:04>> If you want it if you want to sell
70. 2:06homes, there's a lot of people listening
71. 2:07now that got to the Rover from a Toyota,
72. 2:10no diss on Toyota, because they did
73. 2:12knock on a 1,000 doors, cuz they did
74. 2:14send direct mail. You know, that
75. 2:16foundation of the grind of real estate
76. 2:18of the '80s, '90s, and early 2000s. That
77. 2:21new foundation is called social media
78. 2:23content. But, unlike direct mail, one
79. 2:27piece of content
80. 2:29for some unknown reason, and I know why
81. 2:32and I can go into it, but it gets 3
82. 2:34million views instead of your normal
83. 2:351,300, changes the course of your
84. 2:38career. There's no door you could have
85. 2:40knocked on, no flyer you could have sent
86. 2:42to mail, or no phone call you could have
87. 2:44made from 1970 to 2005 that would have
88. 2:48compounded your business 50X.
89. 2:50>> Yes.
90. 2:50>> But, there is a social media post that
91. 2:52can do that. Everyone knows that I'm
92. 2:54literally getting You see this?
93. 2:56>> [laughter]
94. 2:56>> I know that everyone who just heard that
95. 2:59knows I'm right, knows it's possible.
96. 3:01Doesn't mean they know how, doesn't mean
97. 3:03that they think it will, but they know
98. 3:05it's true and it's not a lottery ticket.
99. 3:08I think it's very manageable. I've
100. 3:10devoted my career to being good at the
101. 3:11craft.
102. 3:12>> Mhm.
103. 3:13>> Um it's no different than staging a
104. 3:14home.
105. 3:15>> Sure.
106. 3:16>> Is staging a home a skill or are you
107. 3:17lucky? It's a skill. You know how to
108. 3:19make the couch and the carpet and all
109. 3:20the
110. 3:21Well, making social media content is a
111. 3:23skill.
112. 3:24I know, and I'll do it right now, that I
113. 3:26can say go to garyvee.com/attention
114. 3:29and I put out a 50-page deck for my last
115. 3:31book Day Trading Attention that is free,
116. 3:34no excuses.
117. 3:36Especially if you have a Rover, you can
118. 3:37afford a $30 book, but even if you don't
119. 3:38want to, there it is. It's
120. 3:40garyvee.com/attention.
121. 3:42I know every day at @garyvee I put out
122. 3:45content of how to do this well.
123. 3:47I also know that I tell people over and
124. 3:49over don't listen to what I'm saying,
125. 3:50watch what I'm doing.
126. 3:51>> Mhm.
127. 3:52>> But, I also know that yesterday when I
128. 3:54landed in Atlanta for this amazing
129. 3:55keynote, and thank you for having me,
130. 3:57>> It's an honor.
131. 3:58>> I
132. 3:59ate some gummy bears in my hotel room.
133. 4:01And I wasn't supposed to do that.
134. 4:03And that's called lack of discipline.
135. 4:06>> [laughter]
136. 4:06>> They are delicious though. And Mike
137. 4:08Vacanti, I hope you're not listening,
138. 4:10but my trainer would be pissed if I told
139. 4:11him the truth this morning that I ate 40
140. 4:14gummy bears for no reason. And oh by the
141. 4:16way, they probably cost me 80 bucks cuz
142. 4:18you know how that
143. 4:18>> You got to make this hotel money.
144. 4:20>> Exactly. And
145. 4:22And And that's basically the punchline.
146. 4:24I am incredibly, unbelievably, uncannily
147. 4:28disciplined when it comes to business. I
148. 4:30am not that psycho dominator when it
149. 4:34comes to health and wellness. I've
150. 4:35become much better. You can look at my
151. 4:37old videos versus now. I've gotten the
152. 4:39results. But the wah-wah from all the
153. 4:42real estate agents and everybody else of
154. 4:44like, "Well, it used to be." Well, guess
155. 4:46what? You used to buy beachfront
156. 4:47property in Malibu for a lot less 40
157. 4:50years ago, too. The supply and demand of
158. 4:52attention, I actually think of social
159. 4:53media like real estate.
160. 4:54>> Is that right?
161. 4:55>> I think of attention as an asset, real
162. 4:57estate asset.
163. 4:58>> Sure.
164. 4:58>> And the reason I've been so good is I'm
165. 5:00good at finding new neighborhoods or new
166. 5:02states or new countries. Like, when I
167. 5:04was yelling at everybody in 2018 for
168. 5:06TikTok, that was buying beachfront
169. 5:08property in Costa Rica 40 years ago. I
170. 5:11was right.
171. 5:12How many of you actually did something
172. 5:13about it?
173. 5:14>> Very few.
174. 5:15>> Correct. And the ones that did are the
175. 5:17ones that say something on stage when
176. 5:19she opens for you guys today. Or the
177. 5:21thousands of DMs I get. Many do.
178. 5:2499% don't. I can't sit on this podcast
179. 5:27and make you do something, but what I
180. 5:29can tell you is if you're driving right
181. 5:31now, walking your dog, on the treadmill,
182. 5:33I know how everybody listens to
183. 5:34podcasts, and you don't realize that the
184. 5:36world's attention is in mobile devices
185. 5:38and on these seven to 12 platforms, and
186. 5:40that that is an opportunity to sell
187. 5:42homes, well, I don't know what to do for
188. 5:43you. The end. I could literally leave
189. 5:45now. I might even leave now, brother.
190. 5:47>> [laughter]