Unfortunately, Facebook Ads Is About To Change Forever... (Andromeda 2.0) — Transcript

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1. 0:00Meta is about to release Andromeda V2.
2. 0:03Andromeda's been one of the most
3. 0:04important, most impactful updates to the
4. 0:06Meta algorithm ever. I got early access
5. 0:09to a white paper breaking everything
6. 0:10down. So, in this video, I'm going to
7. 0:12walk you through the white paper, show
8. 0:13you exactly how Meta's doubling down on
9. 0:15this algorithm, and I'll show you the
10. 0:17three most important things that you
11. 0:18need to do in your ad account right now
12. 0:19to get the best possible results in this
13. 0:22new era of advertising. At this point,
14. 0:24if you are not playing by the exact
15. 0:26Andromeda rules, you are going to fall
16. 0:28behind in your ad account regardless of
17. 0:30the category that you're working in. So,
18. 0:32this was sent to me as early access, and
19. 0:35the title of this is going to be inside
20. 0:37the three new AI innovations in ad
21. 0:39ranking improving your ad performance.
22. 0:42Now, the first key note we get here is
23. 0:43that in the second quarter of 2026,
24. 0:45improvements to the ranking system, so
25. 0:47improvements to the changes that they
26. 0:49made, drove an 8.3% increase in ad
27. 0:52clicks and a 15.7%
28. 0:54uplift in conversions for Facebook. And
29. 0:56then I think this is one of the most
30. 0:58important hidden sentences of this
31. 1:00entire piece. This year, AI behind Meta
32. 1:03ads got better at three specific jobs.
33. 1:06The one that I care about by far the
34. 1:07most, it considers more of your ads
35. 1:10you've made. This means that we're going
36. 1:11to see less and less ads go all the way
37. 1:14down to the bottom and never get any
38. 1:15spend. Meta goes on to explain Andromeda
39. 1:18as a ranking system where they narrow
40. 1:21tens of millions of ads down to a short
41. 1:23list that they actually consider showing
42. 1:25to someone. Now, in the original version
43. 1:27of Andromeda, all that compute happened
44. 1:29at the very beginning. So, they had that
45. 1:32ranking process, which then narrowed
46. 1:34down just a few ads that they thought
47. 1:35would be applicable that they should
48. 1:37actually spend money on. The next
49. 1:39generation of Andromeda has taken a
50. 1:41completely different approach. Rather
51. 1:43than running one general model across
52. 1:45everything, Andromeda now routes each ad
53. 1:48to specialized expert models, which
54. 1:50means it brings near ranking judgment to
55. 1:53the retrieval system. In production, the
56. 1:55system scopes every eligible ad and
57. 1:57services the top candidates at over 1
58. 2:00billion ads per second. Now, I think
59. 2:03this statement right here is very
60. 2:04powerful and breaks down the key
61. 2:05difference. In 2025, we described
62. 2:08Andromeda as a personal concierge who
63. 2:10knows your taste so well, they don't
64. 2:13just know that you covet shoes, they
65. 2:15know you like red flip-flops at the
66. 2:17beach. What changed is they now walk the
67. 2:20entire store before they check the
68. 2:22shelves they knew best. Now, they read
69. 2:24every label on every shelf in the same
70. 2:27amount of time and still bring back the
71. 2:29handful of things that you'd actually
72. 2:31want. For your business, this means more
73. 2:34of your ads, creative variations, and
74. 2:36products are considered for each person,
75. 2:39more shelves read at the same instant,
76. 2:43and a better chance the right one
77. 2:44reaches the person it suits best. Now,
78. 2:47everyone in the Facebook ads world knows
79. 2:49about Andromeda. They've seen what this
80. 2:52has done to their ad accounts across the
81. 2:53board, many of which have grown
82. 2:55tremendously because of it because
83. 2:56you're actually able to target the right
84. 2:58avatars, the right people, the right
85. 2:59problems, the right solutions. This is
86. 3:02very, very key to the fundamental setup
87. 3:04of Andromeda. But, what most people
88. 3:06don't understand is there's more of a
89. 3:07back-end to what happens after the first
90. 3:10step, the retrieval system of the
91. 3:12Andromeda algorithm after it begins.
92. 3:14Now, I'll go through these updates very
93. 3:15quickly, but there's two pieces that you
94. 3:17do need to know that I think are very
95. 3:19important. Most people are just
96. 3:21completely putting this right over their
97. 3:23head. So, first off, there's Meta Gem.
98. 3:25They consider this the super brain that
99. 3:27now teaches the whole class. And I'm
100. 3:29just going to go down to this said
101. 3:31differently part cuz I think it's very
102. 3:32important. In 2025, we compared Gem to a
103. 3:35super brain that could read your entire
104. 3:37ads library in seconds and connect every
105. 3:39detail. But, a brain that only answers
106. 3:41one question can only help so much. Now,
107. 3:44that brain studies everything across all
108. 3:47our apps, works out what's generally
109. 3:49true about how people move towards a
110. 3:51purchase, and then trains hundreds of
111. 3:53specialist models that are doing
112. 3:55real-time work of matching your ad to
113. 3:56the right person. Think about it very
114. 3:58simply like this. Andromeda finds the
115. 4:01best ads already preset, it matches them
116. 4:04to the right people, and then GEM is the
117. 4:06big web that actually understands which
118. 4:10journey does someone need to go on. Do
119. 4:12they need to see ad number one, then ad
120. 4:14number seven, then ad number 19, then
121. 4:15back to ad number one until they
122. 4:17convert? Meta is not singular, GEM is
123. 4:19the web, and it just got way better. And
124. 4:21then the final piece to this puzzle, or
125. 4:23at least the pieces that they're telling
126. 4:25us about, Meta Gen Rex. Now, Gen Rex is
127. 4:28almost combining these two things
128. 4:29together. It's taking that web that GEM
129. 4:32is, and then it's taking that Andromeda
130. 4:34retrieval system, and it's kind of
131. 4:35merging it together. This is almost like
132. 4:37the third check, if you will. And
133. 4:39basically what Gen Rex is doing is it's
134. 4:41answering the one question extremely
135. 4:43well, how likely is this person to click
136. 4:46or convert on a given ad. So, this just
137. 4:49means simply we have better ads being
138. 4:51delivered to our avatars. Now, you
139. 4:54probably heard me say avatars about five
140. 4:55times in this video, and it's not said
141. 4:57once in this white paper, but is the key
142. 4:59to actually adhering to these algorithm
143. 5:01updates. So many people are terrified of
144. 5:03the Andromeda algorithm or the changes
145. 5:05that Meta has made, but I'll tell you
146. 5:07for a fact that the brands that we work
147. 5:08with at the Moonlighters have grown more
148. 5:10than ever since the Andromeda algorithm
149. 5:13has been updated. We've literally gotten
150. 5:14the best results of all time since we've
151. 5:17started our agency since the Andromeda
152. 5:20update. And that's because we understand
153. 5:21the rules that you actually need to play
154. 5:23by. So, let me give you three very key
155. 5:25things that you could do right now in
156. 5:26your ad account to make sure that you're
157. 5:28set up in the best possible way. We have
158. 5:30the creative itself, the avatars, and
159. 5:32then offers. So, I want to start with
160. 5:34just the simple creative format. When it
161. 5:37comes to building what creatives you
162. 5:39actually want, you need to think of both
163. 5:41top of funnel creative and bottom of
164. 5:43funnel creative. This is going to allow
165. 5:45these retrieval systems to match the
166. 5:47correct ad based on where that person is
167. 5:49in their buying journey. For example, at
168. 5:52top of funnel, you might want to have
169. 5:54very in-depth long-form video that's
170. 5:57problem-and-solution oriented. A place
171. 5:59where you introduce your product, you
172. 6:01introduce your brand, you introduce your
173. 6:02service, and then you very clearly
174. 6:04articulate what it is that you're
175. 6:06solving in the market and what makes
176. 6:08your product better. Then for your
177. 6:09bottom of funnel ads, we're talking easy
178. 6:12objection ads. These could be static
179. 6:13images, they could be videos, they could
180. 6:15be carousels. It actually doesn't matter
181. 6:17on the format too much. What's more
182. 6:19important is that you're just hitting
183. 6:21the most clear objections that you get.
184. 6:24And if you don't know your objections,
185. 6:25ask your abandoned carts why they
186. 6:28abandoned. Figure out why people are not
187. 6:30purchasing or why people were hesitant
188. 6:32to purchase. Figure it out and then
189. 6:34clearly articulate in your ads how
190. 6:36you've solved this objection. Now, the
191. 6:38second piece is avatars. When it comes
192. 6:41to avatars, this is the entire keystone
193. 6:44piece to the algorithm right now.
194. 6:45Avatars are not as simple as a
195. 6:47demographic. They're not as simple as
196. 6:49targeting men over 35 years old, women
197. 6:5245-plus. That is not what an avatar is.
198. 6:55An avatar is a kind of person. It is a
199. 6:57persona. It is someone who has a set of
200. 7:00problems that your product can solve.
201. 7:03So, for example, an easy avatar to
202. 7:05understand is new moms who have no time.
203. 7:08That is a very clear avatar who has a
204. 7:11subset of problems that we can position
205. 7:14our product to solve. It could be
206. 7:16construction workers that work from 9:00
207. 7:18to 5:00. That's a very easy avatar. Now,
208. 7:21you might want to get a little bit more
209. 7:22specific than that, but start to build
210. 7:24your avatars around personas, not just
211. 7:27around some age demographic or some very
212. 7:30simple definable audience breakdown.
213. 7:33Once you create your avatar, you speak
214. 7:35to your avatar in your ads. So, you make
215. 7:38sure your ads speak very directly to
216. 7:39whomever your avatar is. Very, very
217. 7:42clearly. I want to stress this point
218. 7:44times a thousand here. You need to call
219. 7:46out your avatar directly in your ads in
220. 7:49order for them to be shown to your
221. 7:51avatar. And then we tie this all
222. 7:53together with offers. Offers is how you
223. 7:56get your avatar to buy. You can get
224. 7:59people to your website, you can get
225. 8:00people to click, shop, get to your
226. 8:01checkout, but to get someone to actually
227. 8:03buy, you need to get them over the hump.
228. 8:05You need to build trust or value. Value
229. 8:08is the easiest thing to build. Trust
230. 8:10comes after the first purchase. And when
231. 8:13it comes to offers, most people think of
232. 8:15hard discounts. They just think 30% off,
233. 8:1750% off, buy one get one free. Instead,
234. 8:20you should be trying to add more value.
235. 8:22A good offer is not cheap. A good offer
236. 8:24actually increases your average order
237. 8:27value and therefore your margin per
238. 8:29order. So, think of things in a more
239. 8:31unique way. Maybe it's a buy two get one
240. 8:33free. Where actually by buying two, you
241. 8:36save on shipping costs for two items and
242. 8:39the third item is negligible in cost.
243. 8:41Maybe it's buy more save more. Where
244. 8:43yes, you are discounting, but you're
245. 8:45increasing your average order value so
246. 8:46much that again, you're offsetting these
247. 8:49costs. Maybe it's something as simple as
248. 8:52free gift with purchase. When you buy
249. 8:54over a certain amount, you get the free
250. 8:56sample kit or the welcome kit. Or it's a
251. 8:58subscribe and you get the welcome kit.
252. 9:00Anything along these lines add value
253. 9:03without compromising your entire margin.
254. 9:05We're not trying to work down. We're
255. 9:06trying to add to provide more value to
256. 9:09the customer. And when we've done these
257. 9:10three things in the Andromeda algorithm,
258. 9:13we've seen tremendous results. Literally
259. 9:15the best results we've ever gotten in
260. 9:16the history of our ad performance
261. 9:18agency. So, just like Meta is doubling
262. 9:20down on their algorithm, we are going to
263. 9:22continue to double down on creative,
264. 9:24avatars, and offers. I think this is the
265. 9:26key right now. I'm very excited for
266. 9:28what's about to happen. I think these
267. 9:30updates are a net positive. I think
268. 9:32we're going to see more ads actually
269. 9:34surfacing, more tests that are going to
270. 9:36be able to be run. Overall, this should
271. 9:38be a big win heading into the fourth
272. 9:39quarter. By the way, if you want like
273. 9:40the earliest earliest earliest access to
274. 9:42information like this, I shared this the
275. 9:44moment I got this inside of my school
276. 9:46community. school.com/facebook. If you
277. 9:48want to learn way way way more about
278. 9:50what we do, all the processes that we
279. 9:52run on our side to get the best results
280. 9:54for the clients that we operate with,
281. 9:55you can click this video right here.
282. 9:57It's completely free to watch. That's
283. 9:59all for today. I hope you got a ton of
284. 10:00value out of this and I'll see you in
285. 10:02the next one.