Types of Social Media Ads for Your Influencer Marketing Collaborations — Transcript

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1. 0:00Social media ads have revolutionized the  way brands collaborate with influencers to
2. 0:05promote their products or services.  They offer a unique opportunity to
3. 0:08reach and engage with a larger and  more diverse range of audiences,
4. 0:12maximizing the impact of your campaigns  and driving meaningful business results.
5. 0:16That’s why in this video we’ll see  different types of social media ads
6. 0:20that you can leverage to achieve your  marketing goals. Let’s get started!
7. 0:29First of all, what are the benefits  of using social media ads as part
8. 0:33of your influencer marketing collaborations?
9. 0:35Social media ads, as you may already know, are  paid advertisements that appear on social media
10. 0:41platforms and are designed to promote a brand,  product, or service to a specific target audience.
11. 0:46What’s interesting is that social media ads can:
12. 0:49Expand the reach of your content beyond  an influencer's existing followers,
13. 0:53helping you connect with a larger  audience and increase brand awareness.
14. 0:57Amplify and reinforce your campaign’s key message,  helping you drive increased content engagement.
15. 1:02Target specific audience segments,  ensuring that your influencer
16. 1:06content is seen by the right people. Drive measurable results and ROI for your
17. 1:11influencer campaigns, allowing you to track  clicks, conversions, and other key metrics.
18. 1:16And even give you more control over  the content and key messages shared by
19. 1:20influencers. This makes it much easier to  align your influencer collaborations with
20. 1:25your overall marketing strategy so that your  content resonates with your target audience.
21. 1:29That being said, which are the Types of  Social Media Ads That You Should Be Using?
22. 1:33Although social media ads can be a  powerful standalone marketing tool,
23. 1:37when you combine them with influencer marketing,  the benefits can grow exponentially. Most notably,
24. 1:43as we said before, you can reach even more  people with your influencer campaigns,
25. 1:47target more precise audience segments, and  gain increased control over your campaigns.
26. 1:53But which types of ads are best for this? Let’s  see 3 popular types of social media ads. We’ll
27. 1:58explain what they are, why they work so well,  and how you can leverage them effectively.
28. 2:03First, Sponsored Posts A sponsored post is what
29. 2:06might first come to mind when you think  of influencer marketing. Basically,
30. 2:09this is a type of social media ad that has  been created by an influencer and paid for
31. 2:14by a brand to promote a product, service,  or campaign. These posts are typically
32. 2:19marked as "sponsored" or "#AD" to ensure  transparency with the influencer's audience.
33. 2:24A good example of an effective sponsored post is  the partnership between Kylie Jenner and Puma in
34. 2:30which Jenner posted a sponsored Instagram photo  promoting the brand's shoes, with the hashtags
35. 2:35#PUMA_Ambassador and #PumaAd. This sponsored post  helped Puma increase brand visibility and sales.
36. 2:41Here are a few tips to help you  with this type of social media ad:
37. 2:45Select an influencer that aligns with your  brand's values and has an engaged audience
38. 2:49that matches your target demographic. Work closely with the influencer to
39. 2:53ensure that their content aligns with  your brand's messaging and aesthetic.
40. 2:57Clearly communicate your campaign goals and what  you expect from them, including content format,
41. 3:02messaging, and timeline. And track the performance of
42. 3:05your sponsored posts and adjust your  strategy as needed to maximize ROI.
43. 3:09A Second popular format is Product Reviews Product reviews are a type of social media
44. 3:14ad where an influencer receives a  product in exchange for creating and
45. 3:18sharing a review or demo through their  social media channels. They can be an
46. 3:22effective way to generate buzz around  a new product launch and drive sales.
47. 3:25A good example of an effective influencer  product review is the partnership between
48. 3:30beauty influencer James Charles and Morphe  Brushes, in which Charles posted a YouTube
49. 3:35video reviewing the brand's eyeshadow  palette. The video has achieved more
50. 3:38than 12 million views and helped to increase  the visibility of the Morphe Brushes brand.
51. 3:42Here are a few tips to help you  with this type of social media ad:
52. 3:46Select influencers that have a natural  affinity for your product and are considered
53. 3:50experts in their field so that the review  is authentic and relevant to their audience.
54. 3:54Provide the influencer with a product  sample so they can experience it for
55. 3:57themselves and create an authentic review. Provide a clear product brief. Clearly
56. 4:02communicate what you want the influencer  to focus on in their review, including key
57. 4:06features and benefits of the product. And again, track the performance of
58. 4:11your product reviews and adjust your  strategy as needed to maximize ROI.
59. 4:15Third, Giveaways Giveaways are a type of social
60. 4:18media ad where an influencer hosts a contest  or promotion on their social media channels,
61. 4:22offering a prize in exchange for engagement from  their followers. Giveaways can be an effective
62. 4:27way to increase brand awareness, grow your  social media following, and drive engagement.
63. 4:32A good example is the partnership between  influencer Irina Odobescu and Toofaced,
64. 4:37in which she hosted an Instagram giveaway for  her followers to win all three limited edition
65. 4:41Christmas sets. To enter the giveaway, followers  had to follow both her and Toofaced on Instagram,
66. 4:46like the giveaway post, and tag two friends in  the comments. The giveaway generated a lot of
67. 4:51engagement and excitement among Irina’s  followers, with thousands of entries and
68. 4:56comments. It helped to increase the visibility  and reach of both influencer and brand and
69. 5:01provided an opportunity for the brand to  showcase its products to a new audience.
70. 5:05Here are a few tips to help you  with this type of social media ad:
71. 5:09Offer a prize that is valuable and  relevant to your target audience.
72. 5:12Set clear guidelines and rules for  the giveaway, including what actions
73. 5:16followers need to take to enter. Use paid social media ads to
74. 5:20promote the giveaway and reach a wider audience. And as with all other types of social media ads,
75. 5:25monitor the performance of your giveaway and  adjust your ad where necessary to boost your ROI.
76. 5:30Now you know the most popular  types of social media ads,
77. 5:33which one will you try first? Let  us know in the comments below!
78. 5:36Want to know how to find the  right influencers before starting
79. 5:39an influencer marketing campaign?  Click on the video on the screen.
80. 5:42Stay tuned for our next video and don't  forget to subscribe to our channel for
81. 5:46more videos on everything related to  influencer marketing. Until next time!