Two Years of 12-Hour Days for Just $30K — Transcript

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1. 0:00My name is Matija.
2. 0:01Just to give you some context,
3. 0:03uh my fiance and I are planning a baby
4. 0:05soon, and if I can't make my business
5. 0:08work
6. 0:09now, [clears throat] I definitely won't
7. 0:10be able to with less time and less
8. 0:12sleep.
9. 0:13>> [snorts]
10. 0:13>> So,
11. 0:14uh for 2 years I've basically worked
12. 0:1612-hour 12-hour days, uh doing
13. 0:18everything myself, uh telling my family
14. 0:20I'm going to I'm building the future,
15. 0:22but in truth I I've been uh pretty much
16. 0:25stuck in place.
17. 0:27So, I run a marketing agency for
18. 0:29realtors and home improvement companies
19. 0:31in Slovenia.
20. 0:32>> Okay.
21. 0:32>> Uh so, Facebook ads, content, and
22. 0:35appointment booking.
23. 0:36>> Mhm.
24. 0:36>> I have four clients at total of 3K MRR.
25. 0:40>> Okay.
26. 0:40>> Last year I made 30K, and my goal is So,
27. 0:44in the last 12 months I made 30K, and my
28. 0:46goal is 30,000 net profit per month.
29. 0:49>> Yeah. So, let me ask you a couple
30. 0:51questions here. Um
31. 0:52>> Yeah.
32. 0:55>> Can you do the exact same thing in the
33. 0:56US as you do in Slovenia?
34. 1:00>> Uh yeah, I guess I could, but uh the
35. 1:02market there is at least for the
36. 1:05realtors is probably uh a bit different.
37. 1:08Um but at least as far as I know, so
38. 1:10there would definitely be some changes I
39. 1:12would have to make.
40. 1:13I Yeah, I currently make um
41. 1:17content and educational content for
42. 1:18them, which I um which is the only like
43. 1:21fixed revenue source I have
44. 1:23since they pay me a retainer on that.
45. 1:25>> And so, you have to make content.
46. 1:27>> Yeah, I I make them content which
47. 1:29performs really well, uh but uh then I
48. 1:32also do lead gen for them, so.
49. 1:33>> So, you run ads.
50. 1:35>> Yes, Facebook.
51. 1:36>> What do you And you charge 3K a month?
52. 1:38>> Uh no, 3K a month is uh like all
53. 1:41together for from all the clients. So,
54. 1:44yeah, I'm making um I'm making 15 to to
55. 1:4625% on revenue share, and some on uh
56. 1:50yeah.
57. 1:50>> So,
58. 1:52I I want to give you the the best piece
59. 1:55of the that I can give you. So, right
60. 1:57now is all of your content in Slovenian
61. 1:59right now?
62. 2:01>> Uh yeah.
63. 2:02>> Okay, so all of your content
64. 2:03>> So, I I actually I don't make any
65. 2:05content if that's what you mean.
66. 2:06>> Okay.
67. 2:07How do you attract customers right now?
68. 2:10>> Uh cold calling. I've basically had the
69. 2:12same clients for the past like 6 months.
70. 2:16Uh because I like I mentally I can't do
71. 2:18anymore.
72. 2:19>> Yeah, yeah, yeah.
73. 2:20So, there's a couple of things right
74. 2:22now. So, number one, the customer is
75. 2:25what you're charging versus what you're
76. 2:27delivering is mismatched. You're not
77. 2:28charging enough for the amount you're
78. 2:30doing. That's thing one.
79. 2:32Thing two is in order to get basically
80. 2:36appropriately priced,
81. 2:38you most likely want to go after a
82. 2:40bigger market. Now, normally I don't say
83. 2:41like switch markets or things like that,
84. 2:43but you're at the very beginning. And
85. 2:45so, it's like what's a 100x force
86. 2:47multiplier on the skill set you have?
87. 2:49You already speak English, right? So,
88. 2:51I'd rather you just like can we can we
89. 2:54Cuz like if you sold in the US like you
90. 2:56can sell $1,500, $3,000 per client.
91. 3:03It's just the dollar's stronger and
92. 3:04especially for what you're doing, you're
93. 3:06doing content and ads, which is crazy.
94. 3:08Most people literally only pick one or
95. 3:09the other.
96. 3:10You're doing both.
97. 3:15>> And that's why you suggest that I switch
98. 3:17to the US.
99. 3:18>> I think that's what we need to do
100. 3:19long-term. Short-term, I'd like you to
101. 3:22increase revenue. So, how do we do that?
102. 3:24So, you're just doing cold calls, you're
103. 3:27not making content for yourself, but you
104. 3:28are making it for your customers, right?
105. 3:31>> Yep.
106. 3:32>> How much additional effort would it be
107. 3:33for you like if you're making them
108. 3:34content, how can you not make your own
109. 3:36content?
110. 3:37>> So, that was actually one of my
111. 3:39additional questions I wanted to ask if
112. 3:41I should
113. 3:42>> 1,000% yes. Not even a question. 100%
114. 3:44you should be doing that. So, what I
115. 3:46would do is uh do it in Slovenian and
116. 3:48then have it translate and then put the
117. 3:49captions in English. That way there's no
118. 3:51accent.
119. 3:53If that's where you're more comfortable.
120. 3:54>> Okay.
121. 3:55>> And I would make the content about you
122. 3:57making their content.
123. 3:59So, basically think of it like this. If
124. 4:00you were to teach someone how to do
125. 4:02everything that you do in your business
126. 4:03without them paying you, what would you
127. 4:05teach them? That's what you make your
128. 4:06content about.
129. 4:09>> Okay, make it in Slovenian and then
130. 4:11>> Yeah, cuz
131. 4:11>> just that captions in English.
132. 4:13>> Not just get No, no. Get the voice Get
133. 4:15Get AI voice translation for for for the
134. 4:17content. Yeah, exactly.
135. 4:19>> Um that accent would be a issue.
136. 4:21>> Yeah, cuz I want it to be for now and
137. 4:23later. So, it might not even be correct
138. 4:24cuz it's Are you on Instagram? I'm
139. 4:26guessing that's where you're making the
140. 4:26content for them.
141. 4:28>> Um mostly Facebook. Instagram is not
142. 4:30doing that well.
143. 4:31>> Okay. So, I mean, the thing is the
144. 4:33additional effort to do on both
145. 4:34platforms is almost nothing. You could
146. 4:36probably charge them for that, too, as a
147. 4:37side note. But, for you, you can take
148. 4:39the same thing, go on TikTok, go on
149. 4:41Facebook, go on Instagram, post it. Um
150. 4:43make sure that you have the translations
151. 4:45in place. I would um if you want it to
152. 4:47be cuz like sometimes the algorithm can
153. 4:49be weird, you can have a US page and a
154. 4:50Slovenian page. Again, it's not a lot of
155. 4:52additional extra work to just duplicate
156. 4:53the effort. And so, what this does is
157. 4:55number one, this builds your content
158. 4:57strategy while building theirs.
159. 4:59So, we can solve for both today in terms
160. 5:01of lead gen, and then tomorrow in terms
161. 5:02of the fact that you're going to have US
162. 5:04customers, which you can charge US
163. 5:05rates. And so, I honestly just want you
164. 5:07to take whatever you're charging and add
165. 5:08a zero to it, and that's your US price.
166. 5:12>> Okay.
167. 5:12>> Seriously. Now, in terms of tactical,
168. 5:15well, that is tactical, but the next
169. 5:17piece that I want you to do
170. 5:18is Are you familiar with ManyChat? That
171. 5:20is that how you have them working leads
172. 5:21or getting leads?
173. 5:22>> Uh no, I I watched the the educational
174. 5:27like content you put like 2 weeks ago. I
175. 5:29watched that. So, I actually I'm just
176. 5:32basically implementing it for the
177. 5:33organic side. So, that's that would be
178. 5:35just a additional source of leads
179. 5:38besides the the ads.
180. 5:40Um so, I'm in the process of
181. 5:42implementing that, yeah.
182. 5:43>> Okay.
183. 5:47And
184. 5:49Okay. So, number one,
185. 5:52you make content about helping them make
186. 5:55content. And so, you try to replace
187. 5:57yourself by teaching the public, the
188. 5:59world, every single thing you do to
189. 6:02build content. Hold nothing back. All
190. 6:04right, I'm telling you. You want to hold
191. 6:05nothing back cuz
192. 6:06>> [laughter]
193. 6:07>> just for for the for these niches, I
194. 6:09guess, for for real estate and home
195. 6:11improvement?
196. 6:12>> Yes. You want to show them everything.
197. 6:13So, the automations, the AI that you
198. 6:15use, everything that you do to run run
199. 6:16the business better, I want you to show
200. 6:18all of it. Cuz when people see how much
201. 6:20work you're doing, they're going to be
202. 6:21like, "This guy knows what he's doing,
203. 6:22and I don't want to do that work." And
204. 6:24then they inquire. All right, thing one.
205. 6:26Thing two, turn on the ManyChat
206. 6:28automation so that when you are posting,
207. 6:30put a CTA in the first line and the
208. 6:33video, and then new followers
209. 6:34automatically get a DM where you can
210. 6:36sort them and say, "Hey, are you here
211. 6:37for free stuff?"
212. 6:39Or do you like to grow your, you know,
213. 6:41real estate, whatever. Um and then you
214. 6:43can start working those DMs as leads.
215. 6:45Number three, is that from the leads
216. 6:47that come in from that US Instagram,
217. 6:50uh change the prices to US by adding a
218. 6:52zero and offering the same thing. That's
219. 6:54what I would do.
220. 6:58>> Okay.
221. 6:59Um so
222. 7:00>> a sexy lead magnet. Do you have a lead
223. 7:01magnet?
224. 7:02>> For myself, no.
225. 7:04>> Yeah. Yeah.
226. 7:05Make one for yourself that's 100 days of
227. 7:07content for uh real estate. 100 days of
228. 7:09content in 100 minutes. Ooh.
229. 7:11Ooh.
230. 7:12That sounds great. I like that. 100 days
231. 7:14of content in 100 minutes. That's your
232. 7:15CTA.
233. 7:16>> Yeah, I
234. 7:17I basically have to completely rethink
235. 7:20how to actually do content because it's
236. 7:22probably very different from for the US
237. 7:23market, at least.
238. 7:25>> I actually don't think so.
239. 7:28It's They're solving They're solving the
240. 7:29same issues.
241. 7:30The algorithm is still humans. It's what
242. 7:32humans find interesting.
243. 7:34>> Okay.
244. 7:35>> Cuz I'll tell you this.
245. 7:36Yeah, go ahead.
246. 7:38>> Yeah, right now the best content that's
247. 7:39working is actually about like Texas and
248. 7:43like the the laws.
249. 7:44>> Yeah.
250. 7:45>> So what's actually allowed and how to do
251. 7:47some particular part of let's say
252. 7:49selling a house.
253. 7:50>> Yeah.
254. 7:50>> So those things are different.
255. 7:52>> Those would be different by country. I
256. 7:53agree there. But it's not like it's not
257. 7:55hard to find out.
258. 7:57If you have a concept that works, just
259. 7:58make the US version of the concept.
260. 8:01>> Okay.
261. 8:02>> And yes, this is a major departure, but
262. 8:04the benefit of what you're doing right
263. 8:06now is that if you were super super
264. 8:08super far along, it's much heavier to
265. 8:09change. But since you're earlier on in
266. 8:11the in the course, you might as well
267. 8:12shoot for the moon and get it right the
268. 8:14first time.
269. 8:16>> Yeah.
270. 8:17>> But this still allows you to build for
271. 8:19today and tomorrow. You're still going
272. 8:21to make your Slovenian content. We're
273. 8:22going to duplicate into the US. We're
274. 8:24going to add the CTAs in terms of the
275. 8:25100 to 1 100 content in 100 minutes. 100
276. 8:28days of content in 100 minutes. We'll
277. 8:30have our new followers that we get and
278. 8:32the people who respond to lead magnet.
279. 8:33And when you get a US person, add a
280. 8:35zero.
281. 8:37>> Okay.
282. 8:38So with the current clients, I just keep
283. 8:41them as cash flow.
284. 8:43>> For now. Yeah, yeah. I You got to You
285. 8:44got to pay bills and and feed fam.
286. 8:47>> Okay.
287. 8:48So there's Okay.
288. 8:51What about for So this is more just
289. 8:53specific for realtors. What about home
290. 8:55improvement? So
291. 8:57there I've actually been struggling to
292. 8:58do content for them.
293. 9:00>> Well, they're two different avatars.
294. 9:01Which one would you rather serve?
295. 9:02>> Yeah.
296. 9:03Um
297. 9:04well, I've been serving realtors
298. 9:07>> Yeah.
299. 9:07>> more.
300. 9:08>> So then just focus on realtors. There's
301. 9:09more than enough.
302. 9:12You don't need two avatars. It's two
303. 9:13different offerings, two different
304. 9:14customers, two different businesses.
305. 9:16>> And just go after the US market.
306. 9:18>> Yep.
307. 9:21>> Okay.
308. 9:21>> So
309. 9:22>> change, but yeah.
310. 9:23>> Last point, focus on realtors.
311. 9:25Just pick.
312. 9:27>> Okay.
313. 9:28>> Cool?
314. 9:30>> Cool.
315. 9:30>> Appreciate you.
316. 9:31>> Thank you so much.
317. 9:31>> No, you bet, man. I know it's going to
318. 9:32be it's it's a you're in a hard time,
319. 9:34but that's a It's a clear plan.
320. 9:37>> Okay. Yeah.
321. 9:38>> Thank you so much. I've been watching
322. 9:39you for a long time, so
323. 9:41>> I appreciate you, man. Rock and roll.
324. 9:43And I'm I'm excited to hear how how
325. 9:44things go in 6 months, right?
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