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Trumps Media War Isn’t New - Just Ask Nixon — Transcript

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  1. 0:00Hey, Dom. Hey, Jenna. Dom, so let me ask
  2. 0:03you a question. When you hear if I were
  3. 0:05to tell you that a president was keeping
  4. 0:07an enemy's list, calling the press the
  5. 0:09enemy and freezing out reporters, what
  6. 0:12would you think of? Oh, I'm thinking of
  7. 0:14Donald Trump. Yeah, exactly. But
  8. 0:16apparently uh Nixon was doing that way
  9. 0:20back in the 70s. That's like fuzzy
  10. 0:22memories for you and like zero memories
  11. 0:24for me. So, it was over our heads. But
  12. 0:27yeah. Yeah. And it turns out it was a
  13. 0:29lot of that playbook still getting used
  14. 0:31today. So it's all come back. Exactly.
  15. 0:34But luckily this week we've actually got
  16. 0:36a guest who's going to break it all
  17. 0:37down. How it started, how it evolved,
  18. 0:39and why it's still happening. And none
  19. 0:42of us can pick up on it cuz we're
  20. 0:45slow. Let's start the show. Hi, I'm
  21. 0:48Jenna. And I'm Dom. You know what's
  22. 0:50funny? Not long ago, we were both
  23. 0:52breaking news. Now we're breaking
  24. 0:54unemployment records. Exactly. Just like
  25. 0:57thousands of other journalists who've
  26. 0:58been laid off from newsrooms across the
  27. 1:00country. Yeah. And you know, after the
  28. 1:02shock wore off, we kept asking
  29. 1:03ourselves, "What the hell do we do now?"
  30. 1:06And over many, many cups of coffee and
  31. 1:09maybe a few drinks, we realized we had a
  32. 1:11unique opportunity here. Why not pull
  33. 1:13back the curtain on what's really
  34. 1:14happening in American media, right? I
  35. 1:16mean, we've spent years in this industry
  36. 1:18seeing how stories get made or don't,
  37. 1:21and now we can actually talk about it.
  38. 1:23And trust me, there's a lot to talk
  39. 1:24about. From local news disappearing to
  40. 1:26social media reshaping journalism, we'll
  41. 1:28break it all down. And look, we're not
  42. 1:30here to lecture anybody. We just want to
  43. 1:32help make sense of the information that
  44. 1:34we're getting and maybe have some much
  45. 1:36needed fun along the way. So whether
  46. 1:39you're glued to the news, just trying to
  47. 1:40figure out what's real in your feed, or
  48. 1:42curious about the future of media, come
  49. 1:44hang with us. Welcome to Laid Off and
  50. 1:46Looking, a podcast where two journalists
  51. 1:48are taking a critical look at American
  52. 1:50media.
  53. 1:56So, Jenna, before we get into things, I
  54. 1:59have to say like last night, uh, Bill
  55. 2:01Maher was on he had his show real time
  56. 2:04and he was talking about the fact that
  57. 2:06he that meeting he had well that dinner
  58. 2:09that he had at Marlo. Oh, I saw a
  59. 2:11picture of that. Twitter was all over
  60. 2:13that. Twitter was not at least my
  61. 2:15Twitter timeline was not amused. No,
  62. 2:18same here. But last night during his
  63. 2:21monologue, he talked about what happened
  64. 2:22that night and he it was it this was
  65. 2:25something I was not expecting. Um
  66. 2:27especially after years of Bill Maher
  67. 2:29attacking Trump and the lawsuit that
  68. 2:31Trump levied against Bill Maher years
  69. 2:33ago. Anyway, he talked about how he was
  70. 2:36shocked at how Trump was so gracious and
  71. 2:40self-aware. They laughed. He said Trump
  72. 2:43made fun of himself. And at one point he
  73. 2:45said that Trump even used the word lost
  74. 2:47when he was referring to the 2020
  75. 2:49election. Um I mean Mar said he's does
  76. 2:53it's not you know listen he never liked
  77. 2:55the guy before but that after let you
  78. 2:57know after last night he's like he
  79. 2:59thought he was like he was really
  80. 3:01surprised by the person he was having
  81. 3:03dinner with. And so he's like, "Listen,
  82. 3:06Bill Mor like I'm still a critic of the
  83. 3:08guy, but you know what? I just found
  84. 3:10this to be so interesting that we had a
  85. 3:13really interesting night." Um, I don't I
  86. 3:16don't know. How does this make you feel,
  87. 3:17Jenna? What you talking about, Dominic?
  88. 3:20That's what it's giving me. It's giving
  89. 3:22me Gary Coleman from Different Strokes.
  90. 3:25What?
  91. 3:27Jenna, I you know, I get it. It's giving
  92. 3:30rebrand to me. That's what I'm feeling
  93. 3:32like is that like someone is in need of
  94. 3:34a rebrand. Someone's approval numbers
  95. 3:37are apparently in the toilet. And um
  96. 3:40yeah, it just it feels like it it that
  97. 3:43everything that you just said is giving
  98. 3:45like smooth over the cracks some, you
  99. 3:48know, just just give it a nice little
  100. 3:50glaze. It's really not that bad.
  101. 3:53But you know, I just I and I get it. Is
  102. 3:55the AP still banned from the White House
  103. 3:57press pool? Yes. Okay. So then what? I
  104. 4:01don't care if he like laughed at
  105. 4:02himself. Like then that makes
  106. 4:04everything. It's It's because I just
  107. 4:06think like my thing with it is that Bill
  108. 4:08Mar's like saying, "Listen, I'm a
  109. 4:09comedian. Who gives a [ __ ] if the fact
  110. 4:11that I met with him and I but it's like
  111. 4:14but it does matter because it changes
  112. 4:17like when we're talking about having
  113. 4:18conversations. I get about having
  114. 4:20conversations with people you disagree
  115. 4:21with. That's something else. I that's
  116. 4:24something else though than what many
  117. 4:26people are going. First of all, he's not
  118. 4:27just any old comedian. He's a comedian
  119. 4:29with a huge platform and outsized
  120. 4:32influence. That's a And then b um yeah,
  121. 4:36dude, you're a comedian. And for reasons
  122. 4:38that we will look to unpack, um people
  123. 4:42seem to listen to comedians more than
  124. 4:44they listen to anyone else. That's very
  125. 4:47true. So I Oh, I'm just a comedian. No,
  126. 4:50dude. You have an outsized influence on
  127. 4:52culture. And I think that doesn't go
  128. 4:55unnoticed by, you know, Donald Trump.
  129. 4:58You know what I mean? That does not go
  130. 4:59unnoticed. That everything is definitely
  131. 5:03purposeful. And I think like you as you
  132. 5:06just mentioned about rebrand is a really
  133. 5:08on is really on point. Um but
  134. 5:11interesting enough, I know you also just
  135. 5:12mentioned AP before. So now our headline
  136. 5:16of the week was this is coming from CBS
  137. 5:18News and it's an update on the saga
  138. 5:20between the Trump administration and the
  139. 5:22Associated Press. Right. So it was a
  140. 5:25major win this week for the AP. Um,
  141. 5:28right over here, federal judge Trevor
  142. 5:29McFaden, who was appointed by Trump,
  143. 5:32apparently, uh, ruled that the White
  144. 5:33House can't block a AP reporters from
  145. 5:36things like the Oval Office photo shoots
  146. 5:38and air force one trips just because
  147. 5:40they wouldn't call the Gulf of Mexico
  148. 5:42the Gulf of America. Um, because they're
  149. 5:45an international uh, news outlet.
  150. 5:48Correct. Yeah. And nobody else is doing
  151. 5:50this nonsense. And now the AP still had,
  152. 5:53of course, during the whole time they've
  153. 5:54still had access to daily press
  154. 5:55briefings. they just were not allowed in
  155. 5:57those uh anything within those other
  156. 5:59areas. Uh but the ruling made it clear
  157. 6:03picking and choosing who gets full
  158. 6:05access based on what they write, that's
  159. 6:07a first amendment violation. Um the
  160. 6:10judge gave the White House until April
  161. 6:1113th to seek an emergency stay from a
  162. 6:14higher court and start prepping to
  163. 6:16follow the ruling. The Trump
  164. 6:18administration filed a notice of appeal
  165. 6:20the next day.
  166. 6:23So I know wait hold on file an appeal
  167. 6:27the next day. So they're still just like
  168. 6:29yeah no son I'm not doing it. This is
  169. 6:32the thing that I feel like is a growing
  170. 6:34pattern. This is the reason why, you
  171. 6:36know, we have had some people on, I've
  172. 6:39heard a few other uh scholars go on to
  173. 6:42news programs and say, "Yeah, no, we
  174. 6:44need to stop suggesting and just say
  175. 6:46this is a constitutional crisis because
  176. 6:49this administration over and over and
  177. 6:51over again keeps getting rulings from
  178. 6:52the court and keeps being like, "Yeah,
  179. 6:54I'm not feeling it."
  180. 6:57I'm very curious to see how you know
  181. 7:00obviously the it's like what what
  182. 7:03happens and if they're going to have to
  183. 7:05some point like I don't know what the
  184. 7:06next steps are. Um I just can't believe
  185. 7:09that it's been since February that they
  186. 7:11that this has been going on. So you're
  187. 7:13talking about a little over two months
  188. 7:15now. Yeah. Um that this situation has
  189. 7:18been going on and I'm just I I don't get
  190. 7:20it. Um, but it's also very interesting
  191. 7:23because it makes you realize afterwards
  192. 7:25sometimes too, like this is not new,
  193. 7:28right? This is stuff like this is not
  194. 7:30new. It's happened in other
  195. 7:32presidencies. Um, specifically, as we
  196. 7:35mentioned in our cold, like Nixon um was
  197. 7:38doing certain tricks, dirty little
  198. 7:41tricks. Um, yes. Well, I mean, listen,
  199. 7:45um, wasn't that his nickname? Uh, Tricky
  200. 7:47Dick. Yes. Which witch is a play on his
  201. 7:51name, not a Yes. Yes. But that was his
  202. 7:55nickname. No. Um but it was it was
  203. 7:57really fascinating I think to find out
  204. 8:00um you know not only what they were
  205. 8:02doing but more
  206. 8:04importantly the way that history rhymes.
  207. 8:08I think that's really what got to me
  208. 8:10from our conversation was, you know, who
  209. 8:12were the players during the Nixon
  210. 8:14administration and what was their
  211. 8:16lasting impact? Um, you know, I know
  212. 8:18that one of uh this administration's big
  213. 8:23nemesises, is of course the entire
  214. 8:25nation of China, whatever. But one thing
  215. 8:29that I remember a friend of mine telling
  216. 8:31me, a friend of mine who used to cover
  217. 8:32the UN and had, and this was a several
  218. 8:35years ago, like during the Obama years,
  219. 8:37and had casually mentioned speaking with
  220. 8:39one of the Chinese ambassadors, and what
  221. 8:42he said, his big takeaway from that
  222. 8:44conversation was that the Chinese
  223. 8:46ambassadors said, you know, off the
  224. 8:49record, so I'm repeating this now, but
  225. 8:51I'm not using names, um, that Americans
  226. 8:53think too small, that we think like for
  227. 8:55immediate gratification, whereas the
  228. 8:58Chinese tend to think like, you know,
  229. 9:00500 years from now, what are going to be
  230. 9:02the impacts of our decisions today? And
  231. 9:05to solidify that, this person then said
  232. 9:08to my friend, the UN reporter, we still
  233. 9:11don't know the full extent of the impact
  234. 9:13of the French Revolution. We're still
  235. 9:15seeing the reverberations of that. And
  236. 9:18that was the first time that I was like,
  237. 9:19damn, that is true.
  238. 9:23And we do, we're very much, you know, an
  239. 9:25instant gratification nation. you know,
  240. 9:26as soon as it's done, move on to the
  241. 9:28next as if whatever happened last week
  242. 9:30is complete. No.
  243. 9:33And this conversation, I think, is a
  244. 9:35excellent example of how um not just the
  245. 9:38actions, but the players and considering
  246. 9:40that we have so many very eager new
  247. 9:44young players in this administration
  248. 9:46that maybe we do bother to learn their
  249. 9:48names.
  250. 9:52The press is the enemy. The press is the
  251. 9:54enemy. The press is the enemy. The
  252. 9:57establishment is the enemy. The
  253. 9:59professors are the enemy. The professors
  254. 10:02are the enemy. Write that in the black
  255. 10:04100 and never forget. Presidents and the
  256. 10:07press. It's never been a love story.
  257. 10:10Some complain about coverage. Some try
  258. 10:12to blacklist reporters. Some change the
  259. 10:15rules completely. There's really nothing
  260. 10:17new about it. The tension has been part
  261. 10:18of the job for decades. Nixon had an
  262. 10:20enemy's list. And as we heard in that
  263. 10:23clip at the start, the press is near top
  264. 10:26of it. Reagan had a strategy. Even a few
  265. 10:29Democrats tried to tip the scales. And
  266. 10:31now we've got Trump picking his battles
  267. 10:33with the news media, banning outlets,
  268. 10:35and dragging the Associated Press into
  269. 10:37court. So, how do we get here? And how
  270. 10:39much of this is just history repeating
  271. 10:41itself? To help us trace the roots of it
  272. 10:43all, we're joined by Rick Pearlstein.
  273. 10:45He's an American historian, a
  274. 10:47journalist, and the bestselling author
  275. 10:48of the books Nixon Land and Reagan Land.
  276. 10:51Rick, welcome to the show. Hey guys,
  277. 10:53it's good to be here.
  278. 10:55Thanks, Rick. And so, we we open with
  279. 10:57that clip of that clip of Nixon calling
  280. 10:59the press the enemy. Um, when you look
  281. 11:03at the long arc of presidential
  282. 11:05hostility with the media, why does Nixon
  283. 11:07stand out?
  284. 11:09Well,
  285. 11:10the conservative kind of not I won't I
  286. 11:13won't say the the conservative movement
  287. 11:15so much because Nixon's relationship to
  288. 11:17that, but let's just say the kind of
  289. 11:18conservative attitude towards the press
  290. 11:21has almost been a primal kind of
  291. 11:23distrust. You know, these are the people
  292. 11:25in the metropolis who are kind of
  293. 11:27telling, you know, the normal salt of
  294. 11:29the earth folks, you know, behind their
  295. 11:31white picket fences how to think. You
  296. 11:33know, this idea that they're kind of
  297. 11:34some unelected aristocracy, right? So,
  298. 11:38you know, that's a tradition that he's
  299. 11:40basically building on that he was very
  300. 11:43um inclined to adopt just because of his
  301. 11:47psychology. Uh everything in his
  302. 11:49politics was kind of based on this idea
  303. 11:51that he represented
  304. 11:54uh this class of Americans who we'll
  305. 11:57talk about he later called the silent
  306. 11:58majority who are patronized to by these
  307. 12:01cultural elites. that was just
  308. 12:03absolutely central to his thinking about
  309. 12:06the world really ever since he was in
  310. 12:08college and he formed his own social
  311. 12:10club of the kind of outsiders. Uh
  312. 12:13because the one social club on campus
  313. 12:15wouldn't let you know kind of the the
  314. 12:16lowbrow commuter students like him join
  315. 12:21and he really had something against
  316. 12:24commuter students. They weren't cool.
  317. 12:26Think of it like the the revenge of the
  318. 12:28nerds, you know, the the poorer kids
  319. 12:30really, you know. Yeah. as one of them.
  320. 12:32That's why I'm kind of offended. Yeah.
  321. 12:34Yeah. Well, you know, clearly you're not
  322. 12:35a Nixon fan and and and and a
  323. 12:38journalist. So, there you go. It's a
  324. 12:40one-two punch. But, I mean, basically,
  325. 12:42the idea that these kind of elite
  326. 12:44swells, you know, are telling us normal
  327. 12:46people what to think, right? Very
  328. 12:47central to conservative thinking, very
  329. 12:50central to Nixon. Most famously, are you
  330. 12:52guys uh familiar with in 1962 something
  331. 12:55called the last press conference?
  332. 12:57No. But no, that was that was a hoot.
  333. 13:00So, Richard Nixon uh ran for president
  334. 13:03in 1960 against this really, you know,
  335. 13:06kind of charming kind of one of these
  336. 13:08guys he was up against in college, you
  337. 13:10know, John F. Kennedy, you know, the
  338. 13:12cool kid, right? Yes. The tan cool kid,
  339. 13:14if I remember correctly, tan. He was,
  340. 13:17you know, sweaty and grindy. He was a
  341. 13:19tryhard. He was cringe, right? So, he
  342. 13:23lost to John F. Kennedy in a very close
  343. 13:26race and really believed that it was
  344. 13:29because all the cool kids were for
  345. 13:30Kennedy. All the press was against him.
  346. 13:32And in a way it was true. You know Teddy
  347. 13:34White who wrote these series of books
  348. 13:36called The Making of the President that
  349. 13:37were very widely read and very
  350. 13:39influential. His first one was 1960, The
  351. 13:41Making of the President 1960. And he
  352. 13:44would wear a Kennedy pin onto the Nixon
  353. 13:47press train basically in order to troll
  354. 13:50Nixon. And so he loses and in 19 high
  355. 13:54modern American tradition. Yes. In 1962,
  356. 13:57he's, you know, at the low EB of his
  357. 13:59career. He'd been kind of the
  358. 14:00fair-haired young boy of the Republican
  359. 14:02party and he runs for governor of
  360. 14:04California, which is a real comedown,
  361. 14:06right? I mean, from running to president
  362. 14:08for president to running for governor.
  363. 14:10And he loses that, too. And on election
  364. 14:13night, he gets quite drunk and his press
  365. 14:17secretary says, "You got to come down
  366. 14:19and face the press." And he gives this
  367. 14:24famous rant in which he says that you
  368. 14:27guys, you know, you're going to write it
  369. 14:30however you want because that's what you
  370. 14:31do. You know, it's very Trumpy, right?
  371. 14:33They have a real spiritual kinship.
  372. 14:36And I'm afraid that you're not going to
  373. 14:39have Richard Nixon to kick around
  374. 14:41anymore. Kick around anymore because
  375. 14:44this is my last press conference. He
  376. 14:46basically kind of announced his
  377. 14:47retirement and kind of put it all in the
  378. 14:50press. blaming them for, you know, just
  379. 14:53kind of being unfair to normal guys like
  380. 14:55him. So that's Nixon, right? So by the
  381. 14:58time he's president, this thing is just
  382. 14:59kind of locked in. And of course, in
  383. 15:021968, he wins. And you know, he starts
  384. 15:05out with a lot of goodwill from the
  385. 15:07press. But, you know, he uh squanders it
  386. 15:10quite early. One of the things he does
  387. 15:13right away is he um starts bugging
  388. 15:16members of the press because he's so
  389. 15:18obsessed with um leaks. And you know,
  390. 15:22the real watershed of this was um when
  391. 15:27there was a um he kind of
  392. 15:301968 kind of kind of sort of never
  393. 15:33really kind of was um specific about it,
  394. 15:36but implied that he was going to end the
  395. 15:38Vietnam War and that's why you should
  396. 15:39vote for him. It was, you know, kind of
  397. 15:42kind of implied that he had a secret.
  398. 15:43Wait, did he have concepts of a plan to
  399. 15:45end the war? He had concepts of a plan
  400. 15:48to end the war. And of course, he became
  401. 15:51president
  402. 15:52and did no such thing. And uh you know,
  403. 15:57the the honeymoon was over. And by
  404. 15:59October of his first year in office in
  405. 16:021969, there was it was October 15th. It
  406. 16:05was on a Wednesday, it was on a school
  407. 16:06day, it was on a work day. This is
  408. 16:07important because it was called the
  409. 16:09moratorum against the war. And what it
  410. 16:12consisted of was millions of Americans
  411. 16:14all over the country, small towns, big
  412. 16:17towns,
  413. 16:19uh, senators were involved, ministers
  414. 16:21were involved, stayed home from work,
  415. 16:23stayed home from school, and basically
  416. 16:25went on strike against the Vietnam War.
  417. 16:27And it was a massive protest, probably
  418. 16:29the biggest we've ever had. I've seen
  419. 16:31estimates as high as 10 million people
  420. 16:33participating. Right. Uh, yeah. your
  421. 16:35your your your jaw is dropping, right? I
  422. 16:38am. My jaw is dropping simply because um
  423. 16:41well, you know, there's a lot of people
  424. 16:42who talk of movements now, but nothing
  425. 16:44like what you just described. It was it
  426. 16:47was remarkable. I would recommend the
  427. 16:48Wikipedia page on the moratorium. It's
  428. 16:50it's a a fascinating moment and it was a
  429. 16:53watershed in history because it it
  430. 16:55angered Richard Nixon so much uh that he
  431. 16:59kind of lost this sort of middle America
  432. 17:01or was losing this middle America over
  433. 17:03the war that he kind of claimed was his
  434. 17:05own. And so he gave this very important
  435. 17:09watershed of a speech on November 3rd of
  436. 17:131969 and this was the famous silent
  437. 17:16majority speech. Uh I guess I guess you
  438. 17:19guys have a a clip from it. You want to
  439. 17:22Yeah, actually we do. Dom, do you want
  440. 17:24to tee it up? Jenna. No, go ahead,
  441. 17:26Jenny. You good? Oh, okay. I was going
  442. 17:27to say, yeah, so uh Nixon, of course,
  443. 17:29delivered this silent majority speech in
  444. 17:31November 3rd of
  445. 17:331969. Um and it's not just about how he
  446. 17:37was framing the Vietnam War, but also
  447. 17:40how he was framing the people protesting
  448. 17:42it, which again, I had no idea that
  449. 17:44there was a protest that big. Um, but
  450. 17:46anyway, here's a question. If they were
  451. 17:48really kind of not quite American. Yes.
  452. 17:51Yeah. Anyway, here's a little bit of
  453. 17:53what uh former president, late President
  454. 17:55Nixon had to say for almost 200 years.
  455. 17:59The policy of this nation has been made
  456. 18:01under our
  457. 18:02constitution by those leaders in the
  458. 18:04Congress and the White House, elected by
  459. 18:06all the people. If a vocal minority,
  460. 18:10however fervent its cause, prevails over
  461. 18:13reason and the will of the majority,
  462. 18:16this nation has no future as a free
  463. 18:19society.
  464. 18:21Okay. So, Rick, what would you say Nixon
  465. 18:24is trying to do with this speech? I
  466. 18:26mean, specifically, who is he talking
  467. 18:28to? Um, and how did this help set up his
  468. 18:31administration's broader fight with the
  469. 18:33press? Right? So what he's trying to do
  470. 18:36in this speech is create an hard and
  471. 18:39fast division between kind of regular
  472. 18:42normal Americans, the silent majority,
  473. 18:44the people who don't protest, and these
  474. 18:48people who are protesting, who, like I
  475. 18:50say, had revealed themselves as, you
  476. 18:53know, very much normal Americans. So
  477. 18:55he's trying to kind of say, who do you
  478. 18:57believe, you know, me or your lying
  479. 18:59eyes? and saying that these people he he
  480. 19:02he talks about a a a sign he claimed to
  481. 19:05have seen in San Francisco that said end
  482. 19:07the war lose in Vietnam right so these
  483. 19:11people want to humiliate America they
  484. 19:13want to turn us over to the you know to
  485. 19:15the communists etc etc etc you're the
  486. 19:17silent majority now it's a bit of a dog
  487. 19:19whistle because who are the people we
  488. 19:21call minorities in America right people
  489. 19:24who aren't white black people so silent
  490. 19:26majority means the white people you know
  491. 19:28loud minorities are you know these kind
  492. 19:30of
  493. 19:31loudmouth people who won't shut up,
  494. 19:33whether they're the hippies, the
  495. 19:35commies, the black people, you know, all
  496. 19:38those people. So, something important
  497. 19:40happens after the speech, though. This
  498. 19:43really is the high tide of the kind of
  499. 19:46cultural and moral influence of the
  500. 19:49three network newscasts, right? these
  501. 19:52stentoran old men who, you know, kind of
  502. 19:56have this amazing kind of cultural
  503. 19:58confidence to kind of sit on Mount
  504. 20:00Olympus and tell people how the world
  505. 20:02works. And after this speech, when he,
  506. 20:05you know, kind of claims the monopoly of
  507. 20:07America's attention, they do something
  508. 20:08kind of unprecedented because they have
  509. 20:10this high tide of confidence. Each
  510. 20:12network kind of has a panel discussion
  511. 20:14afterwards and they kind of pick apart
  512. 20:16the speech, you know, kind of line by
  513. 20:19line and they say, "Oh, there's nothing
  514. 20:20new in the speech and da da da." And
  515. 20:23he's doing the same things as Lyndon
  516. 20:25Johnson. So, this is another kind of one
  517. 20:28of these kind of last press conference
  518. 20:29moments in which he
  519. 20:31identifies the press as almost a
  520. 20:34conspiracy against him, you know, kind
  521. 20:35of going back to the beginning of his
  522. 20:37career in the 1940s.
  523. 20:39And that inaugurates
  524. 20:43a very um intense push back effort uh
  525. 20:48created from the White House first of
  526. 20:50all to create this uh illusion of
  527. 20:54popular support. They they they create
  528. 20:56this telegram
  529. 20:59uh uh like 80,000 like 80,000 letters
  530. 21:02they were kind of you know kind of
  531. 21:03solicited, right? So then he'd go on TV
  532. 21:05and say look at all these telegrams. I'm
  533. 21:07the one that people support, not you
  534. 21:09guys. And the other thing was he had
  535. 21:12this vice president who was kind of seen
  536. 21:15as kind of clownish and kind of second
  537. 21:18rate, kind of a dless kind of guy, Spiro
  538. 21:21Agnu, who was quite a bit more
  539. 21:24conservative than Nixon was, and really
  540. 21:27had mastered this rhetoric of us versus
  541. 21:30them and the elite versus the ordinary
  542. 21:34Americans. and he had only recently kind
  543. 21:37of come out of the shadows uh that
  544. 21:39Halloween. Actually, he had this kind of
  545. 21:41really scary speech in which he talked
  546. 21:44about um you know how civilization was
  547. 21:47on the ropes because the hippies and the
  548. 21:50degenerates were basically taking over
  549. 21:52much more the kind of thing we'd
  550. 21:54associate with you know a Trump than I
  551. 21:56was going to say this feels like a copy
  552. 21:58paste to the moment we're in now. Well,
  553. 22:01I mean, uh, Donald Trump had signs that
  554. 22:04said support the silent majority in 2016
  555. 22:06at his rallies. Yeah. I mean, he he's,
  556. 22:08you know, this is a guy he's he's going
  557. 22:10to school on what he remembers from his,
  558. 22:12you know, when his the beginning of his
  559. 22:14adult life. And, you know, so so Agnu
  560. 22:16was kind of the bad cop. Nixon was kind
  561. 22:18of the good cop. So what they did after
  562. 22:20this outrage of the media critic, daring
  563. 22:23to criticize the president for his war
  564. 22:25policies was they sent Spiro Aagnu on
  565. 22:28this tour and Spiro kind of becomes a
  566. 22:30superstar and he has this speech writer
  567. 22:33who uh goes on to uh become a New York
  568. 22:37Times columnist. We can get to that
  569. 22:39named William Sapphire and they have
  570. 22:41this great kind of team effort. They
  571. 22:43both love alliterations. They both love
  572. 22:45big words and he keeps on coming up with
  573. 22:48these formulations that you know kind of
  574. 22:50lead the news that the media are
  575. 22:51nattering nabobs of negativism, right?
  576. 22:54He has these these great formulations uh
  577. 22:56about the three network newscasts as uh
  578. 23:01basically
  579. 23:03um almost like
  580. 23:06these aristocracies, right? this these
  581. 23:09unelected
  582. 23:10uh elites who um you know kind of like
  583. 23:14are coming out of nowhere and again
  584. 23:17telling Americans what to think and that
  585. 23:19really you know sets a template that the
  586. 23:21Republicans have been dining out on ever
  587. 23:23since. And and it's also like days after
  588. 23:27Nixon gives his speech Agnu goes on the
  589. 23:29road. Yep. And you know, we have
  590. 23:31actually a clip of when he addressed it
  591. 23:34was like 10 days after November 13th,
  592. 23:361972, he addressed the Midwestern
  593. 23:38Regional Republican Conference in De Mo,
  594. 23:40Iowa. Let's take a listen to that.
  595. 23:43The views of a majority of this
  596. 23:45fraternity do not, and I repeat, not
  597. 23:48represent the views of America.
  598. 24:03And that is why such a great gulf
  599. 24:05existed between how the nation received
  600. 24:08the president's address and how the
  601. 24:10networks reviewed it. You know, Richard,
  602. 24:13like what triggered that moment of him
  603. 24:15of, you know, Agnu really attacking the
  604. 24:19press? I mean that whole speech is him
  605. 24:21basically just saying you know they're
  606. 24:23elite they're a fraternity they're you
  607. 24:26know they're they're all after they did
  608. 24:28you know the press it really kind of
  609. 24:30comes out of the vibe of the
  610. 24:331960s that um you know it was this time
  611. 24:37of
  612. 24:39extraordinary social tumult you know
  613. 24:41lots of protests lots of norms involving
  614. 24:45you know things like family and sex and
  615. 24:47how young people don't obey their
  616. 24:49parents and um you know obviously the
  617. 24:52opposition to opposition to a war which
  618. 24:54you never would have seen in during
  619. 24:55World War II or the Korean War, right?
  620. 24:58And one of the watersheds for this
  621. 24:59moment was uh the Democratic convention
  622. 25:02the previous year in
  623. 25:041968 and also in Chicago. Also in
  624. 25:09Chicago and uh there's a wonderful book
  625. 25:12about this by a historian named Heather
  626. 25:15Hendershot although I write about it in
  627. 25:17my book Nixon Land Too. Let me tell you
  628. 25:19the story about this. Uh I have a friend
  629. 25:22who passed away a couple of years ago
  630. 25:24named Luke Cook and at that time in 1968
  631. 25:27he was a producer for NBC News and he
  632. 25:30was you know a partisan of it was kind
  633. 25:34of just like the accusation that Agnu
  634. 25:35made. He was a partisan of the civil
  635. 25:37rights movement. He was a partisan of
  636. 25:38the anti-war movement. He was just one
  637. 25:40of these enemies that, you know, they
  638. 25:42had in mind and he was given the job
  639. 25:44because he was kind of a real Chicago
  640. 25:46street guy of covering producing the
  641. 25:50protest footage. And as we know, because
  642. 25:54it's a very famous moment in history,
  643. 25:56um, lots of militant protesters came to
  644. 25:59Chicago. And you know, long story short,
  645. 26:02I have a whole chapter uh just kind of
  646. 26:04giving a kind of a minute
  647. 26:05minute-by-minute account of this one
  648. 26:07day, August 28th, 1968. Uh the
  649. 26:10protesters sat down in the street in
  650. 26:12front of one of the luxury hotels in
  651. 26:14Chicago, right downtown, right on the
  652. 26:16lakefront called um uh it was the Hilton
  653. 26:19Hotel and they had a sitin and
  654. 26:23um cops just kind of waited into the sit
  655. 26:25sit in and started whailing on people,
  656. 26:27you I mean it's just really I mean you
  657. 26:29can just you know literally just kind of
  658. 26:31taking their nightsticks and beating
  659. 26:32people within an inch of their lives
  660. 26:35and the protesters start chanting. Do
  661. 26:38you know what this famous chant was? The
  662. 26:41whole world is watching. Right. Oh wow.
  663. 26:44Yeah. I heard that.
  664. 26:46[Laughter]
  665. 26:47Yes. And there were there was a call
  666. 26:49back right. I mean this is this is one
  667. 26:51of these like high melodrama in American
  668. 26:54except it wasn't a war in Vietnam. Okay.
  669. 26:56I'm sorry. I just there's so many
  670. 26:58parallels. It's blowing my mind. Like
  671. 27:00and I mean play by play. This is our
  672. 27:02country, you know? I mean, this is where
  673. 27:05the scripts come from, right? And so
  674. 27:07here's my friend Lou and he goes back to
  675. 27:10the office to kind of edit the footage.
  676. 27:12This is back when they actually
  677. 27:13literally had to develop the film. It
  678. 27:15took like a half an hour. And um there's
  679. 27:19no one to answer the phones in the NBC
  680. 27:21office. And here's this guy who's, you
  681. 27:24know, he thought he what he's witnessed
  682. 27:27is this triumphant kind of moment in
  683. 27:30which these martyrs for justice were put
  684. 27:33on display for the country. He kind of
  685. 27:35compared it to what happened at Edund
  686. 27:37Pettis Bridge in Selma, right? 1965,
  687. 27:40right? So then when when George
  688. 27:42Wallace's, you know, cops beat people
  689. 27:44within an inch of their life, that
  690. 27:46caused a national outrage and led to the
  691. 27:49passage of the Voting Rights Act. So
  692. 27:51he's like he's this is another Selma and
  693. 27:54he he's he's drafted into answering the
  694. 27:56phones and one after the other I tell
  695. 27:59this story in my book Nixon Land people
  696. 28:01are saying why did the
  697. 28:04protesters provoke the cops like that
  698. 28:08right it's the protesters fault why is
  699. 28:10the media showing this why is the media
  700. 28:12telling the story from the perspective
  701. 28:14of these degenerates instead of you know
  702. 28:16the forces of law and order and what
  703. 28:19they kind of figured out was this is
  704. 28:20what protests are, you know, they stage
  705. 28:23these kind of dramatic confrontations
  706. 28:26uh with the state. In fact, you know, if
  707. 28:27you listen to the people in the new
  708. 28:28left, they said this was the point of it
  709. 28:30to kind of heighten the contradictions
  710. 28:32between, you know, these people that
  711. 28:33they thought were fascist and were kind
  712. 28:35of showing themselves a little bit to be
  713. 28:37and um the forces of justice. But it was
  714. 28:41it was a it was completely the opposite
  715. 28:44of what Lou thought was going to happen.
  716. 28:45In fact, it was so traumatizing for him
  717. 28:47that he like took a year off and
  718. 28:49basically, you know, had to like leave
  719. 28:51the profession. But what was happening
  720. 28:54was this classic
  721. 28:57showdown, right, between this vision
  722. 29:00that people have of uh their nation as
  723. 29:03just and peaceful and and doing the
  724. 29:06right thing and the right side and these
  725. 29:08people who are just tearing that down
  726. 29:11supposedly, you know, challenging that.
  727. 29:13And it caused a real um kind of dark
  728. 29:17night of the soul in the uh executive
  729. 29:20suites on kind of Avenue of the Americas
  730. 29:21in New York and you know like Columbus
  731. 29:23Circle where ABC was they began to ask
  732. 29:27themselves whether um they did have a
  733. 29:31liberal bias right I mean it was just
  734. 29:33the real self flagagulation happened and
  735. 29:36they decided that they didn't um that
  736. 29:39that all this kind of discourse we hear
  737. 29:41about the media
  738. 29:43um you know, ignoring the people in the
  739. 29:46diners, right? I mean, it's kind of in
  740. 29:48this way in a lot of ways. Is this where
  741. 29:50that one Pennsylvania diner became
  742. 29:52popular? That's right. That's right.
  743. 29:54They started showing up in the diners
  744. 29:56and they're like, "Oh, we're telling the
  745. 29:57story of these civil rights people, you
  746. 29:59know, we uh we're telling the story of
  747. 30:01these anti-war people. Why aren't we
  748. 30:02telling the people of uh you know, like
  749. 30:05um you know, De Mo, Iowa, right? Why is
  750. 30:08it that Wait, don't live what? I Oh,
  751. 30:12okay. So, history. It's a [ __ ]
  752. 30:15Okay. So, so in a lot of ways, so that's
  753. 30:171968 and and that in a lot of ways that
  754. 30:20was where um Richard Nixon kind of won
  755. 30:23the election because paradoxically, even
  756. 30:25though these people were protesting the
  757. 30:27Democratic nominee, Hubert Humphrey, for
  758. 30:29not coming out against the war, people
  759. 30:31associated because Nixon did a really
  760. 30:33good job of drawing the association
  761. 30:36between all these forces of disorder and
  762. 30:39the media aristocrats who backed them
  763. 30:41with the Democratic Party, with
  764. 30:43liberalism.
  765. 30:46I I I my brain
  766. 30:48hurts. Okay, so here's I mean if you
  767. 30:52came up in a pl in a place time and
  768. 30:53place like mine, I
  769. 30:55mean it was that was the way the world
  770. 30:58worked. You know, it's not so much that
  771. 30:59that's the way the world worked. It's
  772. 31:01the fact that all of this was just able
  773. 31:04to literally like playbyplay happen
  774. 31:07again and we all just kind of were like,
  775. 31:09"Yeah, this is so crazy that it's
  776. 31:12happened." It happens in the 70s. I mean
  777. 31:13it hap that's how you know Ronald Reagan
  778. 31:15got himself elected on the same
  779. 31:17rhetoric. I mean, you remember Sarah
  780. 31:18Palin, you know, she was very big on
  781. 31:20this kind of rhetoric. You know, um Nuke
  782. 31:22Gingrich, same kind of rhetoric. Um, in
  783. 31:25a lot of ways, like I say, it's primal.
  784. 31:27It's it's the kind of, you know, sort of
  785. 31:29cosmopolitan intellectual elite, you
  786. 31:32know, or or or Spirand Andrew loved
  787. 31:35Spiru loved to call them so-called
  788. 31:37intellectuals, right? Self-described
  789. 31:39intellectuals. We're the smart ones,
  790. 31:41right? Uh Rush Limba was very big on
  791. 31:43that one. Yeah. Sometimes I got to be
  792. 31:46honest. I don't know if the media can
  793. 31:47help themselves when it comes to we're
  794. 31:49the smart ones. We're the smart ones.
  795. 31:51Well, I mean it comes, you know, I mean
  796. 31:53it's it's not out of thin air, right? I
  797. 31:55mean the media I mean have the
  798. 31:58responsibility of you know basically
  799. 32:02taking the chaos of the world and
  800. 32:04turning it into a story turning into a
  801. 32:06narrative and uh right what are you
  802. 32:09going to do right and in the 60s the
  803. 32:11narrative often because that's what was
  804. 32:15you know interesting was the forces of
  805. 32:19uh protest against the forces of order
  806. 32:23and Um, you know, I mean, if you think
  807. 32:26about the
  808. 32:27media, TV news especially, kind of
  809. 32:30coming into its own in the '60s in these
  810. 32:33kind of melodramas like, you know, Selma
  811. 32:36in 1965, you know, Birmingham in 1963,
  812. 32:41um, the Vietnam War, uh, you know, on
  813. 32:44the air every night, um, you know,
  814. 32:48suddenly it's the first televised war.
  815. 32:50And even though it's it's very much
  816. 32:52exaggerated the extent to which uh TV
  817. 32:55news told a story of Vietnam which um
  818. 33:00you know was criticizing you know the
  819. 33:02war um you couldn't help it because the
  820. 33:05war was just so such a failure and so
  821. 33:08unjust. In fact, one of the most I would
  822. 33:10say even to go back even before earlier
  823. 33:13in 1968, another one of these watersheds
  824. 33:16was when Walter Kankite, who Dominic,
  825. 33:21maybe you're old enough to remember.
  826. 33:23Maybe um my friend Jenna might be a
  827. 33:25little too young to remember Walter. I
  828. 33:26just know he's the patron saint of
  829. 33:28journalism. He is the patron saint. He
  830. 33:31was America's uncle, grandpa. You know,
  831. 33:33he was the white guy that everyone
  832. 33:35trusted. He was called the most trusted
  833. 33:36man in America. Yeah. And what he did in
  834. 33:391968 when the communist forces in
  835. 33:43Vietnam did something called the Ted
  836. 33:44offensive in which they they
  837. 33:47um embarked on this surprise attack on
  838. 33:52the South Vietnam capital in Saigon when
  839. 33:55supposedly America had seen the light of
  840. 33:57the at the end of the tunnel and was
  841. 33:59going to win the war. He went to South
  842. 34:02Vietnam. He went to Saigon to see for
  843. 34:05himself, which was a pretty remarkable
  844. 34:07thing to do. And he gave a very very
  845. 34:10rare kind of once in a career editorial
  846. 34:12in which he said, "This war is a
  847. 34:15stalemate. We might lose it." And he was
  848. 34:18the guy from CBS. And one of the things
  849. 34:21I I just wrote about for my next book is
  850. 34:23um the takedown of Dan Rather in 19 in
  851. 34:272004
  852. 34:28um which was a very uh important kind of
  853. 34:33chapter in this story in which he uh did
  854. 34:37a very compelling and accurate report on
  855. 34:41George W. Bush having evaded his
  856. 34:43National Guard service during Vietnam.
  857. 34:45But he used a document which he was not
  858. 34:48able to verify. Uh basically a letter
  859. 34:52from one commander to another saying I'm
  860. 34:54sick of covering for this Bush kid.
  861. 34:57Right. And that um
  862. 35:01uh basically uh created this mob attack
  863. 35:05on him that lended ended up with him
  864. 35:08losing his job as the anchor man. But in
  865. 35:10a lot of ways that was a
  866. 35:13vendetta that began against CBS
  867. 35:17News as CBS News was being attacked by
  868. 35:21the right not because they were the
  869. 35:24worst, you know, network-c but because
  870. 35:26they were the best. They were the
  871. 35:27Tiffany network. They were the ones who
  872. 35:30were uncovering the evils of society
  873. 35:33most effectively. Right. Um okay. So I'm
  874. 35:36wondering now because and I don't know
  875. 35:38where this uh concept or phrase sort of
  876. 35:42like came into uh the at least
  877. 35:45journalism media zeitgeist but did Nixon
  878. 35:48have a problem with just press and the
  879. 35:50concept of press and being challenge
  880. 35:53challenged in general or was he more
  881. 35:56into like you guys are so biased and
  882. 35:58you're like elitist I actually want a
  883. 36:01fair and balanced press that's like
  884. 36:03honest about claiming that That's not
  885. 36:06what's happening. Do do you do you are
  886. 36:08you are you are you are are you having
  887. 36:10fun with me? You know you know this,
  888. 36:11right? You know you know Roger Als was
  889. 36:14Richard Nixon's media consultant. Yes.
  890. 36:16I'm Yes, I'm Jim Forward. I see. Nice.
  891. 36:19I'll take the bait. This is where this
  892. 36:21guy Roger Als entered this story and
  893. 36:22he's a a fascinating guy. Also, you guys
  894. 36:26are not old enough to remember this talk
  895. 36:28show. It's called the Mike Douglas Show.
  896. 36:30It was a talk show. I've seen clips.
  897. 36:32Mike Douglas was kind of the Oprah
  898. 36:34Winfrey of kind of like the this the the
  899. 36:3770s, the 60s, I should say, and the 70s.
  900. 36:40I remember him, you know, when I was a
  901. 36:41kid in the 80s. And uh he had a
  902. 36:45producer, a young hot shot producer who,
  903. 36:47you know, like like our friend Dom here,
  904. 36:48kept on winning Emmys. And uh and in
  905. 36:541967 when Richard Nixon was beginning
  906. 36:58his political campaign, he went on this
  907. 37:01show for Housewives, you know, the the
  908. 37:03the Mike Douglas show, you know,
  909. 37:05recipes, celebrities, you know, and he
  910. 37:09was in the makeup, right? Smart, right?
  911. 37:12Yeah. You and Roger Ariels agree. So
  912. 37:14he's in the makeup for him briefly.
  913. 37:17Yeah. He he he's in the makeup chair and
  914. 37:20he's ranting about, you know, the
  915. 37:22ridiculous things you have to do to
  916. 37:25become president these days. And Roger
  917. 37:27Als, this young guy, I think he might
  918. 37:29have been like 28 at the time, just
  919. 37:31actually read him. He's like, "Mr. Vice
  920. 37:35President, if you think that this is
  921. 37:39some kind of chore, then you'll never be
  922. 37:41president. If you had done this sort of
  923. 37:43thing better in 1960, you would have
  924. 37:45been president." And Richard Nixon was
  925. 37:47so impressed with Roger Als that he
  926. 37:49hired him as his media consultant. The
  927. 37:51very best one of the very best books
  928. 37:53about how um how media manipulation
  929. 37:58happens in campaigns is called the
  930. 38:00selling of the president
  931. 38:011968 in which Roger Als is one of the
  932. 38:04characters and the packaging of Richard
  933. 38:07Nixon. There's a famous Esquire cover
  934. 38:10from around that time in which um you
  935. 38:12know supposedly he hadn't worn makeup
  936. 38:14during the you know the the the um the
  937. 38:18um debate with John F. Kennedy in 1960,
  938. 38:22right? So that was kind of what Al's
  939. 38:24that's kind of the the kind of
  940. 38:25background to this conversation. And on
  941. 38:27the cover of Esquire, there all these
  942. 38:28hands, you know, kind of putting
  943. 38:30lipstick on him and blush. And so um he
  944. 38:34hires Roger Als really literally you can
  945. 38:36find memos in the Nixon library of Nixon
  946. 38:39of of Roger Als telling him what giving
  947. 38:42him makeup tips basically. Um and Roger
  948. 38:44Als uh he doesn't I don't know if he
  949. 38:47actually became a White House staffer. I
  950. 38:48think you might have been an outside
  951. 38:49consultant, but there's a very famous
  952. 38:51memo that, you know, it's easily
  953. 38:53googleable in which Roger Als says, you
  954. 38:58know, conservatives, Republicans will
  955. 39:00never get a fair shake on TV. So,
  956. 39:02basically, we have to create our own
  957. 39:04media institutions. So, it's not so much
  958. 39:06that we, you know, don't want to be
  959. 39:08covered, it's just that we want our own
  960. 39:11friendly media institutions. And you
  961. 39:14know that memo from I think 1970 or 71
  962. 39:18uh for good reason is kind of understood
  963. 39:21as the the text of what became Fox News.
  964. 39:25You know uh Roger Als went on to you
  965. 39:28know produce Rush Limbo's television
  966. 39:30program. Uh he was a big consultant for
  967. 39:33Ronald Reagan obviously a guy who was
  968. 39:36very serious about his appearances in
  969. 39:38the media. And you know, Roger Als, you
  970. 39:40know, had the same attitudes about this
  971. 39:42stuff as Spiro Anaku did. And you know,
  972. 39:46there have been a lot of attempts uh
  973. 39:47kind of along the way to create
  974. 39:50conservative TV networks on cable. They
  975. 39:53all failed because they were really
  976. 39:56created
  977. 39:57by political junkies who were ideologues
  978. 40:01who didn't know how to put on a good
  979. 40:03show. They didn't know how to put on a
  980. 40:05Michael Douglas show, you know, with the
  981. 40:08makeup tips and the recipes and the
  982. 40:11blonde ladies with the long legs and the
  983. 40:14flashing lights and Roger Als um was a
  984. 40:18genius. um you know when when um George
  985. 40:22HW Bush I I just um you can see this is
  986. 40:26a really good documentary that I'm in
  987. 40:28called um Rather about Dan Rather and
  988. 40:32Roger Als is kind of one of the minor
  989. 40:34characters
  990. 40:36um in 1988 when George HW Bush was
  991. 40:40running for president and a kind of
  992. 40:42classic showdown between the forces of
  993. 40:45accountability and coverup he had been
  994. 40:48involved olved in the Iran Contra
  995. 40:50scandal and he refused to do any
  996. 40:53interviews and he was basically
  997. 40:55stonewalling and Dan rather was like
  998. 40:58well we're doing informational
  999. 40:59interviews he was the anchor at that
  1000. 41:02point of CBS News you know one of these
  1001. 41:03three towering guys uh and we're going
  1002. 41:07to do interviews with both candidates
  1003. 41:08and can we you know have you in for an
  1004. 41:10interview and Roger Al said yeah we'll
  1005. 41:13do it but we're not going to be in the
  1006. 41:15studio and it has to be
  1007. 41:18five and he basically created this
  1008. 41:22scenario in which he knew that Dan
  1009. 41:25Rather in the guise of doing this kind
  1010. 41:27of general introduction interview was
  1011. 41:30going to ambush him with Iran Contra
  1012. 41:32questions
  1013. 41:34and they had rehearsed this and he did
  1014. 41:38such a good job of performing
  1015. 41:40this outrage that he had been ambushed.
  1016. 41:44Um um and literally Roger Als was off
  1017. 41:49camera so that not only could
  1018. 41:51the audience at home, you and me
  1019. 41:53couldn't see him, but Dan Rather
  1020. 41:56couldn't see him. And he was holding up
  1021. 41:58qards. He was literally feeding George
  1022. 42:00W. Bush his lines and Dan
  1023. 42:04Rather had
  1024. 42:07uh both guys were screaming and the news
  1025. 42:10were next day was that Dan Rather
  1026. 42:12ambushed the vice president of the
  1027. 42:13United States not that the vice
  1028. 42:15president of the United States was you
  1029. 42:17know lying about violating the
  1030. 42:20constitution and this was again all
  1031. 42:22Roger Als all coming out of this
  1032. 42:25um
  1033. 42:27playbook and then you get this
  1034. 42:29billionaire from Australia It's like out
  1035. 42:31of a science fiction movie who decides
  1036. 42:32he's going to, you know, kind of
  1037. 42:34brainwash, you know, using the most
  1038. 42:36sophisticated techniques of, you know,
  1039. 42:38lower order thinking by, you know,
  1040. 42:41creating this kind of, you know, fog of
  1041. 42:43terror.
  1042. 42:47Yeah. Well, you know, this stuff keeps
  1043. 42:48me in business. I mean, I on one hand,
  1044. 42:51I'm glad I'm always glad to see people
  1045. 42:53stay working, but my god, no, I guess
  1046. 42:56like we've had conversations and Dom, I
  1047. 42:58know we have another clip coming up, but
  1048. 43:00very quickly, I'm just having this aha
  1049. 43:02moment because we've had conversations
  1050. 43:03about um our recent episode about how
  1051. 43:06the right has managed to dominate uh the
  1052. 43:09online media space. And what I'm now
  1053. 43:12putting together in real time is that
  1054. 43:13outrage script. there's been an
  1055. 43:16understanding of how to work the media
  1056. 43:18versus another ver different
  1057. 43:20understanding of like so what Richard
  1058. 43:22Nixon did with this whole kind of
  1059. 43:25complex was and again something I
  1060. 43:27document in my book is he um realized
  1061. 43:32that this kind of guilt that we talked
  1062. 43:34about in 1968 with the media saying oh
  1063. 43:36my god we don't understand middle
  1064. 43:37America could be leveraged right that
  1065. 43:39the rest could be worked and one of the
  1066. 43:40things he did was uh they pressured the
  1067. 43:43newspapers into hiring more Republican
  1068. 43:45and conservatives columnists. So that's
  1069. 43:47how Pat Buchanan became a columnist.
  1070. 43:49He'd been a Nixon speech writer, had
  1071. 43:50written some of these Agnu speeches.
  1072. 43:52That's how William Sapphire became a New
  1073. 43:53York Times columnist. And
  1074. 43:56basically his entire job at the New York
  1075. 43:58Times was, you know, smearing Democrats
  1076. 44:00and making up stuff about Democrats. He
  1077. 44:02was kind of like a, you know, kind of
  1078. 44:03highbrow Rush Limbbo. And that was all a
  1079. 44:07strategy. You know, you can read the
  1080. 44:09memos, you know. Thank god nobody falls
  1081. 44:11for that anymore. Yeah. Rich, you know,
  1082. 44:14like um you know, um uh Nixon had an
  1083. 44:16aid, Jeb Stewart McGruger McGrder, who
  1084. 44:18went to jail for Watergate. He wrote a
  1085. 44:20memo saying, "Look, these these networks
  1086. 44:22all own TV um uh they they own uh local
  1087. 44:29local uh you know, local TV outlets. We
  1088. 44:32could threaten them with losing their
  1089. 44:34FCC licenses. We can threaten them with
  1090. 44:37antitrust. And so this is you're right.
  1091. 44:39This is, you know, I mean, a lot of what
  1092. 44:41you see, I mean, my my theory is that
  1093. 44:43had had Richard Nixon not been caught in
  1094. 44:46Watergate, a lot of what we're seeing
  1095. 44:48now um was actually written in the cards
  1096. 44:51for Nixon's second term. You know, it's
  1097. 44:55it was so interesting you bring up
  1098. 44:56Watergate because like not long after
  1099. 44:59the election of 72 when Nixon won again
  1100. 45:02and six months into like this whole
  1101. 45:04Washington Post report of Watergate,
  1102. 45:08there are these clips right there. There
  1103. 45:09was a recording of Nixon from December
  1104. 45:1172 where where he's talking to his press
  1105. 45:13secretary, Ron Ziggler, about how the
  1106. 45:16White House should treat uh a certain
  1107. 45:20press um a spec very specific press
  1108. 45:23moving forward. And so we'll just take a
  1109. 45:25quick listen to that. I want it clearly
  1110. 45:27understood that from now on ever, no
  1111. 45:31reporter from the Washington Post is
  1112. 45:33ever to be in the White House. Is that
  1113. 45:35clear? Absolutely. Unless it's a press
  1114. 45:37conference. Yes, sir. Briefings here,
  1115. 45:39but not a briefing. But never never in
  1116. 45:41the White House. No church service.
  1117. 45:44Nothing that Mrs. Nixon does. You tell
  1118. 45:46Connie don't tell Mrs. Nixon cuz she'll
  1119. 45:48approve it. No reporter from the
  1120. 45:50Washington Post is ever to be in the
  1121. 45:53White House again. So we hear
  1122. 45:55explicitly, Rick, that they're like
  1123. 45:58blacklisting the Post. Now, it's
  1124. 45:59interesting because they actually say
  1125. 46:01unless it's a press conference. So they
  1126. 46:03do distinguish, but they're not allowed
  1127. 46:05in the White House. They're not allowed
  1128. 46:06to host. They're not allowed to be a
  1129. 46:08president others. Like how did just
  1130. 46:11thinking about how that compares so much
  1131. 46:13to what we're seeing happen right now in
  1132. 46:15real time with you know Trump and the AP
  1133. 46:18banning the AP. Yeah. Yes. I mean so how
  1134. 46:22I mean what what's similar and what's
  1135. 46:25different in how they weaponize access
  1136. 46:28to the press between these two in a way.
  1137. 46:30Well, I mean, so much of what Donald
  1138. 46:33Trump does takes the playbook
  1139. 46:37um that you see in previous Republican
  1140. 46:41presidencies. You know, there was
  1141. 46:43something in the Nixon presidency called
  1142. 46:44the Malik Manual. He had a an aid named
  1143. 46:47Fred Malik who created a manual about
  1144. 46:48how you can fire civil servants because
  1145. 46:50the deep state was this, you know, nest
  1146. 46:52of secret Democrats, right? Um and turns
  1147. 46:55it up to 11. just, you know, kind of,
  1148. 46:57you know, just takes it further and more
  1149. 47:00brazenly than anyone had ever uh dreamed
  1150. 47:04of before. I mean, you know, George W.
  1151. 47:07Bush, you know, was a step along this
  1152. 47:09same authoritarian ratchet. You know, do
  1153. 47:12you remember um what was his name?
  1154. 47:14Guckert. There was a there was a um um
  1155. 47:18some weirdo um kind of right-wing
  1156. 47:20blogger who um got access to the White
  1157. 47:23House press room and asked all the
  1158. 47:24softball questions, you know. Um the
  1159. 47:28same kind of you know, I mean, if you
  1160. 47:30look at how they handled press in the
  1161. 47:32Iraq war, um you know, public
  1162. 47:36information officers
  1163. 47:38um were all suddenly Marines in uniform.
  1164. 47:41And so you couldn't go on TV and ask
  1165. 47:44tough questions of a marine in uniform
  1166. 47:46that wasn't, you know, supporting the
  1167. 47:48troops, right? So all these kind of
  1168. 47:50strategims, you know, you see kind of
  1169. 47:52just evolving. I mean, you have Mike
  1170. 47:55Dver in um Ronald Reagan's presidency.
  1171. 47:59He was considered the inventor and the
  1172. 48:01master of the presidential photo op,
  1173. 48:04right? Staging political events, you
  1174. 48:06know, so the lighting was perfect, the
  1175. 48:08background was perfect. The most famous
  1176. 48:09one for Reagan was a campaign speech he
  1177. 48:11gave in 1980 with, you know, the Statue
  1178. 48:13of Liberty in the background. You know,
  1179. 48:15the apotheio of this for George W. Bush
  1180. 48:19was, you know, the mission accomplished,
  1181. 48:21you know, staging, right? Uh, and then,
  1182. 48:25you know, with with uh Donald Trump, um,
  1183. 48:29like I say, he turns all this stuff, you
  1184. 48:32know, into the stratosphere, you know,
  1185. 48:34kind of kind of turns it thermonuclear.
  1186. 48:37and um he's backed by, you know,
  1187. 48:41basically 50 years of
  1188. 48:45um a conservative Republican grassroots
  1189. 48:49that's primed to understand the very act
  1190. 48:53of independent attempts to figure out
  1191. 48:57what is going on as a conspiracy against
  1192. 49:00ordinary people. Right? I am your
  1193. 49:02vengeance. Right? They're not they're
  1194. 49:05not going after me. They're going after
  1195. 49:07you. And who is they? You know, they is,
  1196. 49:10you know, Jim Acasta. You know, they is
  1197. 49:13the Associated Press. You know, um they
  1198. 49:16is, you know, anyone who um you know,
  1199. 49:20that's what I interpreted
  1200. 49:22as Yeah. Whoever they is, the Jews, they
  1201. 49:25is whoever wanted to be, right? And it's
  1202. 49:27it's the the people who, you know, I
  1203. 49:30mean, I hate these, you know, um bumper
  1204. 49:32stickers that say, you know, if you love
  1205. 49:34freedom, you know, thank a soldier. You
  1206. 49:35know, obviously thank a journalist,
  1207. 49:37right? Because you actually look at
  1208. 49:40Oh my god. Yes. That's the bumper
  1209. 49:41sticker. Yes. Oh my god. Yeah. Because I
  1210. 49:44mean, literally the people who founded
  1211. 49:45this country, supposedly the people
  1212. 49:47running the Supreme Court are quote
  1213. 49:48unquote originalists. They're really
  1214. 49:50into the what the founding fathers
  1215. 49:51supposedly originally want. Well, what
  1216. 49:53they wanted was a press that was
  1217. 49:56um so so um venerated that newspapers
  1218. 50:03could be sent out almost for free. There
  1219. 50:06was almost no postage. That was one of
  1220. 50:07the first laws Congress passed. And the
  1221. 50:09reason was there was a debate the big
  1222. 50:12debate in Congress you know in the 1780s
  1223. 50:15you know after the constitution was um
  1224. 50:18you know um ratified was whether postage
  1225. 50:22for newspapers should be very very cheap
  1226. 50:24or postage for newspapers should be
  1227. 50:26free. That was the debate because they
  1228. 50:29literally how we got the post office.
  1229. 50:31That was how they we got the post
  1230. 50:33office. It was the biggest part of the
  1231. 50:34federal government.
  1232. 50:36Literally, they believed in almost
  1233. 50:38something like a socialized media that
  1234. 50:41the the newspaper should not even be a
  1235. 50:42business. It should be almost impossible
  1236. 50:44for a newspaper to fail, right? And so
  1237. 50:48anytime you see, you know, some kind of,
  1238. 50:50you know, austerity measure and in some
  1239. 50:52kind of big news organization, you know,
  1240. 50:55I mean, Thomas Jefferson is rolling over
  1241. 50:57in his grave, you know, Thomas
  1242. 50:58Jefferson, the guy who whenever like a a
  1243. 51:01foreign emissary would come to visit him
  1244. 51:03in the White House, would put out the
  1245. 51:05most nasty, scabous articles about him
  1246. 51:08out in the at the chamber so they could
  1247. 51:09say, "Mr. President, have you seen what
  1248. 51:11they're saying about you in these
  1249. 51:12newspapers? What are you going to do?"
  1250. 51:13So he could troll them and say, "No,
  1251. 51:15that's what we do in America. You know,
  1252. 51:16we believe that uh people in power
  1253. 51:19should be subject at all times to the
  1254. 51:22most, you know, free freewheeling
  1255. 51:25criticism." And that's what America is
  1256. 51:28all about. So when you see, you know,
  1257. 51:29Donald Trump, you know, kicking out the
  1258. 51:31AP or going after a Jim Acasta or going
  1259. 51:35after the very idea of a media that's
  1260. 51:38independent of um the political will of
  1261. 51:43the dictator, you know that he is acting
  1262. 51:47the very opposite of the people who
  1263. 51:49founded this country's intention.
  1264. 51:53Well, I think we can leave the Nixon
  1265. 51:55story on that.
  1266. 51:57I think I made you speechless. Well, I
  1267. 52:00mean, don't they teach you this in
  1268. 52:01journalism school?
  1269. 52:04Not like that. Not like that. And the
  1270. 52:07part about I mean I knew that obviously,
  1271. 52:10you know, the post office and newspapers
  1272. 52:13and their you know founding of the
  1273. 52:14country went hand in hand and etc. But
  1274. 52:17the concept of newspapers were supposed
  1275. 52:19to not fail that that's not supposed to
  1276. 52:22really only they only became advertising
  1277. 52:24advertisers supported in like the second
  1278. 52:26half of the second you 19th century
  1279. 52:28before that it was just you know people
  1280. 52:30would pay a little bit of money and get
  1281. 52:31a newspaper and they printed whatever
  1282. 52:34they want. Now you know was journalism
  1283. 52:36little screwed up then? Sure. I mean
  1284. 52:37whatever. Oh yeah, but at least you know
  1285. 52:40it was um venerated and people
  1286. 52:43understood, you know, I mean, you know,
  1287. 52:47right-wing, you can go to any right-wing
  1288. 52:49conference and you can find buy a
  1289. 52:50t-shirt that says rope tree journalist,
  1290. 52:53some assembly required, right? And this
  1291. 52:55is from guys, you know, these guys who
  1292. 52:57were coming up with the system literally
  1293. 52:58didn't want there to be a standing army.
  1294. 53:00They didn't even want the nation to have
  1295. 53:01an army, just militias, right? So
  1296. 53:03clearly journalists, you know, were more
  1297. 53:05more, you know, I mean, I I, you know,
  1298. 53:08whenever I, you know, get in some
  1299. 53:10ridiculous fight with some right-winger
  1300. 53:11on on Twitter, I say, you know, like
  1301. 53:14literally this this this ICE agent was
  1302. 53:15like, what what quality what
  1303. 53:17qualifications do you have to make these
  1304. 53:18criticisms? And I say, I'm the
  1305. 53:22one sitting here on my couch typing, you
  1306. 53:26know, um, that the people who founded
  1307. 53:28this country considered heroes. You know
  1308. 53:33where are the good guys? Oh my god. I
  1309. 53:37Anyway, it's just it's a logical
  1310. 53:38process. Or my Do they have more
  1311. 53:40control? Do they have more control? Was
  1312. 53:42it seemed like there were like reading
  1313. 53:44certain things like there was obviously
  1314. 53:46the Washington Post being exuded from it
  1315. 53:49all, but it seemed there was a lot of
  1316. 53:50anger targeting broadcast news. They
  1317. 53:54seemed to be having like a So I'm kind
  1318. 53:56of curious. Is that because it was it
  1319. 53:58was reaching a larger audience than
  1320. 54:00newspapers and it had such cultural
  1321. 54:02authority
  1322. 54:04and it's fascinating to kind of see how
  1323. 54:06that kind of shifted because obviously
  1324. 54:08we have another shift happening right
  1325. 54:10now going from broadcast like where
  1326. 54:12nobody is paying attention to broadcast
  1327. 54:14everybody's now shifting to social media
  1328. 54:17going online and you know whether it's
  1329. 54:19Tik Tok and those things and how people
  1330. 54:21can control the narrative. Um I guess
  1331. 54:24it's it's kind of curious how do you see
  1332. 54:26that sort of shaking out as well yeah so
  1333. 54:29there was all this debate over whether
  1334. 54:31you know among uh Democratic strategists
  1335. 54:35about whether Kla Harris should go on
  1336. 54:36Joe Rogan's podcast right because I
  1337. 54:39remember clown and he kind of has all
  1338. 54:41these you know um you know uh crackpots
  1339. 54:45on but the fact of the matter is he also
  1340. 54:48has millions of young men who hang on
  1341. 54:50his every word you know he kind 33.4
  1342. 54:53million if I I remember correctly,
  1343. 54:55right? Enormously trusted validator and
  1344. 54:59you know,
  1345. 55:00you know, he's kind of like I could say
  1346. 55:02he has a really open mind, but you know,
  1347. 55:04it's like so open that anything can fall
  1348. 55:05in and fall out, right? Because that's
  1349. 55:07what his bag is, right? But um I
  1350. 55:10recently they had a a profile by the an
  1351. 55:13article by the wonderful Andrew Merritt
  1352. 55:15in the New Yorker and he talked about um
  1353. 55:18how the right-wing has managed to um
  1354. 55:21cultivate this bro podcast world, you
  1355. 55:25know, which was pretty a-political a few
  1356. 55:27years ago. and he tells this absolutely
  1357. 55:30terrifying story about how within the
  1358. 55:32Harris campaign, they're like, "Maybe we
  1359. 55:34should go on Joe Rogan because then we
  1360. 55:37can get a really good headline the next
  1361. 55:38day in the New York
  1362. 55:40Times." So, they're kind of still living
  1363. 55:42in the 80s.
  1364. 55:45[Music]
  1365. 55:49All right. So, that was just the first
  1366. 55:51part of our conversation with Rick,
  1367. 55:52which of course, if you saw my face
  1368. 55:54throughout that whole thing, I was
  1369. 55:56absolutely shocked and indignant and
  1370. 55:58just can't believe that we're still
  1371. 56:00here. But as we kept going, our
  1372. 56:03conversation then pivoted to the 80s and
  1373. 56:05the Reagan years and Ronald Reagan's
  1374. 56:07lasting impact on the press. And by the
  1375. 56:10way, we didn't just talk about
  1376. 56:11Republican presidents, we also got into
  1377. 56:13some of the damage that the Democrats
  1378. 56:15did as well. So come back next week for
  1379. 56:17the rest of our conversation with Rick.
  1380. 56:19Thanks a lot. Laid Off and Looking is an
  1381. 56:22independent podcast conceived of and
  1382. 56:24created by Jenna Flanigan and Dominic
  1383. 56:26Cameo. Music provided by Jay Cowitt.
  1384. 56:29Research by Laura Rothenbucker. You can
  1385. 56:31watch and follow us on YouTube. Or you
  1386. 56:33can listen and follow us wherever you
  1387. 56:35get your podcasts. And if you have any
  1388. 56:37questions or suggestions, we want to
  1389. 56:39hear from you. So leave a comment. We do
  1390. 56:42check them or reach out to us anytime at
  1391. 56:45laidoffandlookingpodgmail.com.
  1392. 56:48New episodes every Friday.
  1393. 56:50[Music]

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