Top 7 Secrets To Building a $45,000/Month Skool Community — Transcript

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1. 0:00Everyone talks about community, but few
2. 0:02know how to build one that thrives. If
3. 0:03you're building a community on school or
4. 0:05thinking about launching a community,
5. 0:07stop scrolling cuz today I'm going to
6. 0:09share the top seven secrets I used to
7. 0:11turn a ghost town Discord with 25,000
8. 0:15members that are silent into a thriving
9. 0:18paid school community. And how that led
10. 0:20to $45,000
11. 0:22in recurring revenue in just 11 days.
12. 0:25The last secret will make or break your
13. 0:27community. So stay tuned and watch till
14. 0:29the end. Trust me, you won't regret it.
15. 0:33I'm Adnan, School Games winner making
16. 0:35over $45,000 in recurring revenue on
17. 0:38school. And today I'm pulling back the
18. 0:40curtain on exactly how I turned that
19. 0:43chaos into a thriving profitable
20. 0:45community. This isn't theory. This is
21. 0:48battle-tested. And I'm also going to
22. 0:50bring game-changing lessons from Evelyn
23. 0:52Weiss, Max Person, and Charlie Morgan.
24. 0:54Secret number one, kill the noise, build
25. 0:57with intention. My first community
26. 0:59looked good on the outside with 25,000
27. 1:02members on Discord, right? But it was
28. 1:03chaos on the inside. There was no
29. 1:05structure, no transformation, and no
30. 1:07leadership. So I deleted the whole
31. 1:09thing. Then I rebuilt it from scratch on
32. 1:11school with clarity. But this time it
33. 1:13was invite-only access, paid members
34. 1:16only, clear onboarding, simplicity over
35. 1:18chaos. And that shift alone built
36. 1:20instant demand. We had 3,000 people
37. 1:23apply for our waiting list. We crossed
38. 1:25over 1,000 paying members in just 9
39. 1:28days. Secret number two, the 4C
40. 1:30framework that changed everything. This
41. 1:32is inspired by Evelyn Weiss'
42. 1:34transformation systems. I adapted it for
43. 1:36our school community. And it goes like
44. 1:38this. Number one, start with cause. Your
45. 1:41mission must be clear. And for us, it
46. 1:43was to help people build real profitable
47. 1:45POD businesses. Number two, culture. You
48. 1:47need to set expectations. What is
49. 1:49rewarded and what is not tolerated. Make
50. 1:52it so obvious. For us, what's rewarded
51. 1:54was great engagement, publishing wins,
52. 1:57posting motivational posts, and just be
53. 1:59good to one another. What's not
54. 2:00tolerated is self-promotion, spam,
55. 2:03arrogance, and thinking that you know it
56. 2:05all, etc., etc. Number three, you need a
57. 2:08container. For us, it was school because
58. 2:10school simplifies the entire experience.
59. 2:12You've got one login that gives you
60. 2:14everything that you need. Number four,
61. 2:16daily calls, leaderboards, DM check-ins,
62. 2:19member-to-member bonding, and I can go
63. 2:21on and on and on. Now, without these
64. 2:23four C's, you don't really have a
65. 2:25community. You just have a noisy inbox.
66. 2:27Secret number three, onboarding is more
67. 2:29important than content. You can have the
68. 2:32best course in the world, but if people
69. 2:34log in and don't know what to do next,
70. 2:36they literally bounce. And it happened
71. 2:37to us at one point. We were leaking
72. 2:40members fast. Turn was at 17%,
73. 2:43especially when I went to Las Vegas for
74. 2:44the school games, I came back to high
75. 2:46churn cuz I wasn't there in the action.
76. 2:48People were used to seeing me pretty
77. 2:50much every single day, but now they're
78. 2:52not seeing me as much, so they left.
79. 2:54But, we managed to recoup that. We cut
80. 2:56down the churn to 11% by doing this. A
81. 3:00short, clear onboarding video that
82. 3:02explains to them everything from start
83. 3:03to finish, so they will never get lost.
84. 3:05A step-by-step roadmap which shows them
85. 3:08where to go from A to Z. Automated DMs
86. 3:11for inactive members after 48 hours. And
87. 3:13we had the three-day activation path. On
88. 3:16day one, we would send an automated
89. 3:18welcome post with a roadmap and
90. 3:20quick-win activation. For us, that
91. 3:22quick-win activation was we gave our
92. 3:24users one month free of our SaaS. That
93. 3:27really gets them pumped. On day two, we
94. 3:29would do check-in DMs from one of our
95. 3:31customer success staff. And on day
96. 3:33three, we do accountability check-in
97. 3:35from one of our support staff as well.
98. 3:37And as Charlie Morgan says, if you
99. 3:38exceed expectations at every touchpoint,
100. 3:41you win. And that's what we're striving
101. 3:43for. Secret number four, rituals that
102. 3:45drive revenue. Now, this is how we
103. 3:47engineered engagement into our culture.
104. 3:49Number one, we did a niche of the day.
105. 3:52So, for us in the print on demand space,
106. 3:54the entire workflow starts with
107. 3:56research, niche research. So, instead of
108. 3:58them spending about 2 hours a day on
109. 4:00niche research alone, we actually help
110. 4:02them with that. So, we would go and do
111. 4:04the research for them and then just
112. 4:06present it like that for them ready to
113. 4:08chew. In fact, we would chew the food
114. 4:10and just spit it in their mouth for them
115. 4:12to just swallow. Disgusting. This is
116. 4:15actually not my words, it's Alex
117. 4:17Hormozi's words when he was on a live
118. 4:18call giving an example with our
119. 4:20community that this is what we do. We
120. 4:22give our community pretty much
121. 4:23everything ready for them to swallow and
122. 4:25this is how we said it. It was pretty
123. 4:26funny, I thought. So,
124. 4:27another guy that teaches people um how
125. 4:30to do print on demand. And so, he has
126. 4:32like 2% churn in his community. And what
127. 4:35his consumable media was is that every
128. 4:38week or every every I can't remember if
129. 4:39it's every week or every month,
130. 4:40whatever. He would go in and he would
131. 4:42show with his tool how he was finding
132. 4:45the trending uh products or logos or
133. 4:48whatever that were printed and showing
134. 4:50them how to sort for them and then he
135. 4:51would make that into a list and then he
136. 4:53would put it into the community. And so,
137. 4:55the idea there is yet again, how can I
138. 4:57chew the food for them and then spit it
139. 4:59into their mouths?
140. 5:00So, when you give them niches of the day
141. 5:02ready for them to take action, they
142. 5:05really do appreciate it because it helps
143. 5:06them make money fast. We do live Q&As,
144. 5:09community challenges, and giveaways
145. 5:11rewarding good behaviors like
146. 5:12engagements, posting wins, etc. We have
147. 5:15a wins wall. We publicly celebrate every
148. 5:18breakthrough. Whenever someone makes a
149. 5:19sale or makes their first sale, they
150. 5:21post it in the wins wall or the wins
151. 5:24category. You'd be surprised how much
152. 5:26this gets the community pumped. We send
153. 5:28a DM to every member who cancels. We
154. 5:30don't let them disappear without asking
155. 5:32things like, "What happened? How can we
156. 5:34help?" You'd be surprised how many
157. 5:35people you manage to save just by doing
158. 5:38that. And engagement literally isn't
159. 5:40spontaneous, it's structured. You're not
160. 5:42going to wait for people to engage with
161. 5:43your community, you have to engineer it.
162. 5:45So, look for ways inside your community
163. 5:47every single day how you can manufacture
164. 5:50that, how you can create that culture
165. 5:51and instill it within them so that they
166. 5:53can do it without even thinking about it
167. 5:55because it becomes the thing they do.
168. 5:57Secret number five, turn community into
169. 5:59a movement. Max Person talks about
170. 6:01reducing friction. School does that with
171. 6:03tech, but what builds loyalty is
172. 6:05real-life connection. In February, just
173. 6:07last month, I got in my car and drove
174. 6:09from London to Casablanca with no ads,
175. 6:11no promo, and here's what happened. It
176. 6:13was surreal. 120-plus people showed up,
177. 6:16and we had to turn away 100 more. Some
178. 6:18flew from France without any invitation,
179. 6:21just following my Instagram stories to
180. 6:23track the hotel where I was staying at.
181. 6:25It was mind-boggling. That's when I knew
182. 6:27this isn't a group, it's a tribe. Secret
183. 6:29number six, make it about them, not
184. 6:31about you. This is where most creators
185. 6:33go wrong. They build a community around
186. 6:35their content, not their members. Every
187. 6:38post, every video, every email, ask
188. 6:40yourself, what do my members need right
189. 6:42now? How can I make someone feel seen
190. 6:44today? Charlie Morgan says, if every
191. 6:46touch point exceeds expectations, you'll
192. 6:49get rich. And I say, if every touch
193. 6:51point makes someone feel heard, you'll
194. 6:53build something legendary. Secret number
195. 6:55seven, being in the right platform.
196. 6:56That's when leveraging School changed
197. 6:59everything because you have chat,
198. 7:01courses, calendar, leaderboards all in
199. 7:03one place. You've got clean UX, members
200. 7:06actually use it. No more Frankensteining
201. 7:08Discord, Kajabi, Zoom, email tools, and
202. 7:12support threads, etc., etc. The platform
203. 7:14you choose becomes part of your culture,
204. 7:16and School makes it easy to lead,
205. 7:18support, and grow at scale. If this
206. 7:20video helped you, hit that like and
207. 7:22subscribe button. If you want to start
208. 7:24building your own thriving community,
209. 7:26click the link below to try School cuz
210. 7:28when you build it right, they don't just
211. 7:29join, they stay, they thrive, and they
212. 7:32help you grow. Thanks for watching, and
213. 7:33I'll see you in the next one.