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Ton SaaS n'est pas rentable | Voici comment corriger — Transcript

by Amadou Fall · 4,545 words · 668 segments · language en · Watch on YouTube

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  1. 0:00If I had to start from scratch today
  2. 0:02and create a SaaS in 2026 to make a
  3. 0:04living from it by the end of this year,
  4. 0:06here is exactly how I would do it. And
  5. 0:08I'm not just saying that out of thin
  6. 0:10air, because in the last 6 months, my
  7. 0:12SaaS businesses have generated over 100
  8. 0:14million CFA francs. And in this video,
  9. 0:16I am going to give you the complete
  10. 0:18system. And when I say complete, I
  11. 0:20don't mean motivation or big empty
  12. 0:21phrases. I'm talking about the real
  13. 0:23method I use to launch my own products,
  14. 0:26step by step. This is the level of
  15. 0:27detail I usually keep for my students
  16. 0:29or those in my training program. And
  17. 0:31today, I'm going to give it to you for
  18. 0:33free. Alright? So, let me introduce
  19. 0:35myself quickly. I’m Amadou, and on
  20. 0:37this channel, I talk about business and
  21. 0:39SaaS with my real figures, and every
  22. 0:41week I get dozens of messages from
  23. 0:42people who want to launch their SaaS,
  24. 0:44and the obstacles they describe are
  25. 0:46always the same three. I don't know how
  26. 0:48to code, I don't have a budget, okay?
  27. 0:51And I post, but nothing takes off. So
  28. 0:54no views, no customers, no money. And
  29. 0:56if I tell you that those aren't the
  30. 0:57real problems, it's because I’m in a
  31. 0:59good position to know. 5 years ago, I
  32. 1:01hadn't launched a SaaS yet, but today,
  33. 1:03I built it all by myself with AI,
  34. 1:04without a team of developers. So coding
  35. 1:07is no longer an obstacle since the
  36. 1:09machine does it for you. And neither is
  37. 1:11the budget, since once your SaaS is
  38. 1:13launched, you can run it with less than
  39. 1:1550 dollars a month in tools and
  40. 1:17subscriptions. I’ve already detailed
  41. 1:19that on this channel. So the real
  42. 1:21problem is elsewhere, and once you see
  43. 1:22it, you’ll see it everywhere. It is
  44. 1:25the problem that separates SaaS
  45. 1:26businesses that earn money from those
  46. 1:28that make zero francs. And that is the
  47. 1:30entire subject of this video. So here
  48. 1:33is the problem, and I am going to
  49. 1:34explain it to you. 90%of people who
  50. 1:36launch SaaS think about the product.
  51. 1:41They spend weeks building, refining
  52. 1:42features, choosing colors, and adding
  53. 1:45options. They tell themselves, "Yeah, I
  54. 1:47need to add this feature, I need to
  55. 1:48integrate AI." And in the end, they ask
  56. 1:51themselves, "Okay, now that the product
  57. 1:52is finished,""where do I find customers
  58. 1:54?" Except that this question, asked at
  59. 1:57that moment, already comes too late
  60. 1:59because it is exactly the opposite of
  61. 2:01what should have been done. Right?
  62. 2:03Listen closely because this is the most
  63. 2:05important sentence of the video. You
  64. 2:07don't start with a product and then
  65. 2:08look for customers. You start from
  66. 2:11where the customers already are and
  67. 2:13from there, you build the product for
  68. 2:15that place. Got it? So, we've always
  69. 2:18said you need a product that meets a
  70. 2:20real need, and that's true. But it's
  71. 2:22incomplete, because a need is a way to
  72. 2:24reach the people who have that need;
  73. 2:26that gives you a great product with
  74. 2:28zero customers. Whereas, in reality,
  75. 2:30what you need is three things, all at
  76. 2:32the same time. You need a painful
  77. 2:35problem, you need people ready to pay
  78. 2:37to solve it, and finally, the piece
  79. 2:40everyone forgets, you need a path to
  80. 2:43reach those people. You need a channel.
  81. 2:46So concretely, what is a channel? It's
  82. 2:47simply where your future customers
  83. 2:49already spend their time and attention.
  84. 2:52It could be TikTok, for example, if
  85. 2:53you're targeting the general public; it
  86. 2:54could be WhatsApp groups of school
  87. 2:55principals if you're targeting schools.
  88. 2:57It could be the field, the physical
  89. 2:59market, if you're targeting shopkeepers
  90. 3:00, for example. Actually, the channel is
  91. 3:02your gateway to the customers, and you
  92. 3:04build the product for that channel, not
  93. 3:06the other way around. You don't create
  94. 3:08the product first and then go look for
  95. 3:10the channel. Got it? And if you want
  96. 3:12proof that this isn't just theory, look
  97. 3:14at my own students, the people in my
  98. 3:16academy. Those who cash in the fastest
  99. 3:18are, for example, Boubakar and Gamaliel
  100. 3:19. Boubakar, you might know him as Wall
  101. 3:21of Tuto; he's a content creator with an
  102. 3:23audience, therefore a channel. And the
  103. 3:25result is over 30 million CFA francs,
  104. 3:27roughly 50,000 dollars, that he
  105. 3:29generated in 6 months with his SaaS,
  106. 3:31One SMS. And Gamaliel. Gamaliel is the
  107. 3:34same; he's a tech content creator with
  108. 3:36a channel already in place on Instagram
  109. 3:38, and he got over 9,000 users on his
  110. 3:40SaaS, revision.ai, in less than 30 days
  111. 3:42. And it's no coincidence; they didn't
  112. 3:44have the best product on the market at
  113. 3:46the start. They had the path to the
  114. 3:48customers and the product just followed
  115. 3:50. So you must remember the order: the
  116. 3:53channel first and the product second.
  117. 3:55And now that you know this, I'll give
  118. 3:57you the complete, step-by-step system
  119. 3:59to be able to do this. So step number 1
  120. 4:02: choose a niche you know how to reach.
  121. 4:06Not just a niche with a problem, but a
  122. 4:08niche with a problem that you can
  123. 4:09actually connect with. It's very
  124. 4:11important. And to verify this, there is
  125. 4:13just one simple question you need to
  126. 4:14ask yourself. Ask yourself, if my
  127. 4:16product, the SaaS I'm launching, were
  128. 4:19ready tomorrow morning, who could I
  129. 4:21show it to tomorrow afternoon? If you
  130. 4:24have a specific answer, like your aunt
  131. 4:26the school principal and her colleagues
  132. 4:28, your local market's WhatsApp group,
  133. 4:29your TikTok community, or the 50
  134. 4:31tailors in your city, then you have a
  135. 4:32channel. But if your answer is "I'll
  136. 4:36run ads," you don't have a channel yet,
  137. 4:38you have a hope. And that's actually
  138. 4:40why I keep repeating that you should
  139. 4:42choose a field you already know. It's
  140. 4:44not just to understand the problem.
  141. 4:46It's because if you choose a field you
  142. 4:47already know, it's mainly because
  143. 4:49knowing a field means knowing the
  144. 4:50people, knowing the places, knowing the
  145. 4:52groups, and therefore having the
  146. 4:54channel without even realizing you
  147. 4:55already have it. Right? Next, there is
  148. 4:58a second factor that everyone neglects,
  149. 5:00and that is timing. And here, I'm not
  150. 5:02going to give you any theories; I'm
  151. 5:03just going to tell you what happened
  152. 5:05with EasyMelo. EasyMelo is my AI music
  153. 5:08creation SaaS. For a long time,
  154. 5:11EasyMelo hovered around $ 50 in revenue
  155. 5:13per day. So, 30,000 francs, that's
  156. 5:15already good, but it was stagnating,
  157. 5:17and the product was there, it worked,
  158. 5:19and yet it wasn't taking off. And then
  159. 5:21came the last Africa Cup. Right, during
  160. 5:23the AFCON. Something happened. We saw
  161. 5:25that many people, more and more people,
  162. 5:28started making AI songs on TikTok. And
  163. 5:30it was around that same time that the
  164. 5:32Stromae song made with AI exploded.
  165. 5:36There were also many people making
  166. 5:37songs for their players, for their
  167. 5:39teams, to celebrate or to tease the
  168. 5:41opposing team. And we felt the moment,
  169. 5:43and from that point on, we ran
  170. 5:45back-to-back campaigns with TikTok
  171. 5:47influencers to make videos with songs
  172. 5:50for players or their teams. And from
  173. 5:52there, EasyMelo exploded. We made 2
  174. 5:54million francs in one day, we also made
  175. 5:57over a million CFA francs in one day,
  176. 5:59and since then, a minimum of 300 to 400
  177. 6:01thousand per day on average. And
  178. 6:03EasyMelo remained exactly the same
  179. 6:05product. Right, we changed nothing.
  180. 6:07It's the exact same product that was
  181. 6:09plateauing at $ 50 a day. The only
  182. 6:11thing that changed was the timing. The
  183. 6:14niche was hot, the whole continent's
  184. 6:15attention was on soccer, and we were in
  185. 6:17the right place with the right product.
  186. 6:20And that's what timing is. Timing is
  187. 6:22very important. Every niche has its hot
  188. 6:25moment. It's what you launch at a
  189. 6:27special time when it can succeed the
  190. 6:29most. The moment when attention and
  191. 6:32pain are at their peak. And now that
  192. 6:34you have this principle, we're going to
  193. 6:35apply it together to other niches.
  194. 6:36You'll see a bit of what I'm talking
  195. 6:37about. Let's say, for example, we want
  196. 6:39to create a SaaS for tailors. When are
  197. 6:41you going to launch it? For instance,
  198. 6:43in Senegal, you'd launch it two or
  199. 6:45three months before Tabaski or Korité,
  200. 6:46or before a holiday when orders explode
  201. 6:48and the tailor's workshop is swamped
  202. 6:50with measurements and deadlines, and
  203. 6:52definitely not after the holiday when
  204. 6:54everyone is resting. For example, if
  205. 6:56you want to create a SaaS for private
  206. 6:58schools, when would you launch it?
  207. 7:00You'd launch it at the start of the
  208. 7:02school year when registrations come in
  209. 7:03and the director starts chasing
  210. 7:05payments, not in the middle of May when
  211. 7:07the year is ending. And for instance,
  212. 7:10lastly, if you want to launch an agency
  213. 7:11for Hajj, for people going to Mecca,
  214. 7:13for the pilgrimage, you simply launch
  215. 7:15it before the campaign opens when
  216. 7:17agencies are submitting their files and
  217. 7:18collecting their first installments.
  218. 7:21You wouldn't launch it after the
  219. 7:22pilgrims have left; that just wouldn't
  220. 7:24make sense. So, in fact, there is a
  221. 7:25logic behind it; every time it's the
  222. 7:27same question. At what time of year
  223. 7:29does the problem hurt the most? And
  224. 7:31that's when you launch, because the
  225. 7:32same idea at the right time versus the
  226. 7:34wrong time is like night and day; they
  227. 7:36are two very different businesses. And
  228. 7:38I've experienced this in my own
  229. 7:40projects, with numbers to back it up,
  230. 7:42so step number one is complete. A niche
  231. 7:46where you know the people, with a
  232. 7:47painful problem, launched at the moment
  233. 7:49it's hottest. Got it? So, once you know
  234. 7:52this step, we'll move on to step number
  235. 7:54two. Step number two is: build, very,
  236. 7:56very quickly, my friend. Speed is a
  237. 7:59golden rule. The rule I give to
  238. 8:01everyone I mentor or coach is: the
  239. 8:03first version in a few days, not in
  240. 8:05three months. And I know that will
  241. 8:08shock you, but let me explain very
  242. 8:10quickly why. The perfect product is the
  243. 8:12trap that kills the most founders. You
  244. 8:15spend weeks polishing features nobody
  245. 8:17asked for, for clients you don't even
  246. 8:19have yet. And meanwhile, you learn
  247. 8:21nothing, earn nothing, and your
  248. 8:22motivation will melt away like snow in
  249. 8:24the sun. Whereas business, it thrives
  250. 8:27on speed. An ugly first version of your
  251. 8:30SaaS that gets its first payment in a
  252. 8:32week will teach you more than 3 months
  253. 8:34of perfecting in isolation. Agreed? And
  254. 8:37in 2026, you have no more excuses
  255. 8:39regarding speed because with AI coding,
  256. 8:40you describe your product in plain
  257. 8:42language and it builds it quite quickly
  258. 8:44. Let me give you an example. For
  259. 8:45instance, Fadema is a Senegalese
  260. 8:47entrepreneur I'm mentoring in my ESSAS
  261. 8:49program. She built Butanga entirely
  262. 8:51like that from A to Z without being a
  263. 8:53developer to begin with. What used to
  264. 8:56take 6 months and a team, say in 2018,
  265. 8:58can now be done in a few days all by
  266. 9:00yourself from home. Agreed? However, we
  267. 9:02need to understand each other, okay?
  268. 9:04There is one thing you must handle with
  269. 9:07care from the very first version. Just
  270. 9:09because it's fast doesn't mean you
  271. 9:10should create something unacceptable,
  272. 9:11okay? The moment you must manage is the
  273. 9:14most important part of your product. We
  274. 9:16call it the magic moment. I call it the
  275. 9:18"aha moment." The magic moment is the
  276. 9:20precise instant your user sees the
  277. 9:23value with their own eyes on your SaaS
  278. 9:25and thinks, "Wow, this is exactly the
  279. 9:28tool I need." Agreed? And the golden
  280. 9:30rule is, for example, if your SaaS
  281. 9:32requires a paywall, a payment, you must
  282. 9:34place it right after that moment, okay?
  283. 9:37Not before, not three screens later,
  284. 9:39just after the aha moment. So, you need
  285. 9:42to know what your aha moment is. I'll
  286. 9:43give you an example. Uh, for instance,
  287. 9:45a SaaS for schools, okay? Say the
  288. 9:47principal comes in, enters their list
  289. 9:49of students, and the tool instantly
  290. 9:51displays the total unpaid fees and the
  291. 9:53list of arrears in real-time before
  292. 9:55their eyes. That is their aha moment.
  293. 9:57That is their magic moment because they
  294. 9:59see the problem quantified for the
  295. 10:01first time in their life. And that is
  296. 10:03the exact instant you display the
  297. 10:05subscription. That is when you ask for
  298. 10:07the money to unlock the automated
  299. 10:08reminders. Because when the emotion is
  300. 10:10at its peak, the credit card comes out.
  301. 10:12It's an impulsive purchase. Yet three
  302. 10:14screens later, it's already tucked away
  303. 10:16in a drawer. So, you really need to
  304. 10:18know where to place your payment method
  305. 10:20. And to know that, you must determine
  306. 10:22your magic moment, your "aha" moment.
  307. 10:23All right? Now, step number 3, we're
  308. 10:26getting into a part that many people
  309. 10:27don't talk about. When people talk to
  310. 10:30you about this, they just say, "Go
  311. 10:31ahead, use AI," but they don't tell you
  312. 10:33how. Afterward, once you've built your
  313. 10:34SaaS, what do you need to do? So hold
  314. 10:36on, I'm going to share a few tips with
  315. 10:38you here. All right? First rule: you
  316. 10:40never sell your product, you place it.
  317. 10:42All right? Don't just come out and say,
  318. 10:45"Hi, I created an app, come try it out.
  319. 10:47" Nobody cares about that and nobody
  320. 10:48clicks, okay? What works is showing a
  321. 10:51useful process where your tool appears
  322. 10:54naturally, like an instrument in the
  323. 10:56hands of someone solving a problem. For
  324. 10:58example, instead of saying, "I made a
  325. 11:00SaaS for tailors," what do you do? You
  326. 11:02film a scene where you say, "Here is
  327. 11:05how this shop stopped losing orders
  328. 11:07before the event." And in the video, we
  329. 11:10see the tool in action within the
  330. 11:11process. The viewer doesn't feel sold
  331. 11:13to. They don't feel like something is
  332. 11:15being forced on them. They feel like
  333. 11:16they are discovering a solution to a
  334. 11:19problem. And that will sell much more.
  335. 11:22And that is exactly, for example, what
  336. 11:23we did with EasyMelo during the AFCON.
  337. 11:25The influencers we worked with didn't
  338. 11:27say, "Go to EasyMelo." They published
  339. 11:29songs for the players created with the
  340. 11:31tool. The content was the song, the
  341. 11:33emotion, the football. And the product
  342. 11:35was naturally integrated into the video
  343. 11:37as the instrument of the process. Right
  344. 11:39. So, as a result, those watching the
  345. 11:42video asked how it was done, and that's
  346. 11:44"placed," okay? They see EasyMelo
  347. 11:47naturally in the video and they go to
  348. 11:49the site to create their song. So, when
  349. 11:52you make a video about your SaaS,
  350. 11:53instead of talking about your SaaS,
  351. 11:55talk about the problem it solves, put
  352. 11:56it in context, okay? If you want, you
  353. 11:59can even write a script, and you'll see
  354. 12:01that people will connect much more with
  355. 12:02your marketing campaign. All right? Now
  356. 12:05, next rule: be where your target
  357. 12:08audience really is. If your target is
  358. 12:11the general public, it's TikTok and
  359. 12:13content networks like Instagram or
  360. 12:15Snapchat, okay? But if your target is
  361. 12:17professionals, schools, pharmacies, or
  362. 12:19agencies, then the channels are
  363. 12:20elsewhere. It's in industry WhatsApp
  364. 12:22groups, it's in professional
  365. 12:24associations; they usually hold general
  366. 12:25assemblies, so you go there. Especially
  367. 12:27in the field, alright? The physical
  368. 12:30field, because a 10-minute request in a
  369. 12:32school principal's office is worth
  370. 12:331,000 posts you'll make online. And
  371. 12:35what will that do for you? It will
  372. 12:37provide proof, because they usually
  373. 12:39have networks. There are sectors where
  374. 12:41once you get one or two, they will
  375. 12:42introduce you to the rest of the
  376. 12:44network. And don't forget WhatsApp
  377. 12:46statuses; that's what we always
  378. 12:48underestimate. Yet every client who
  379. 12:51shares a screenshot of your tool on
  380. 12:53their status is a free ad seen by 300
  381. 12:55or 400 people in the same field. So
  382. 12:57once you have someone who owns a school
  383. 12:59, they usually have two or three people
  384. 13:01in their contact list who also own
  385. 13:03schools. So if you satisfy them, they
  386. 13:05post a WhatsApp status and you
  387. 13:07generally get three or four clients or
  388. 13:09potential leads. All right? Very
  389. 13:11important. Third rule, and this one
  390. 13:13will save you months. Don't do your
  391. 13:16acquisition all by yourself forever,
  392. 13:18okay? It's really very important. At
  393. 13:20the very beginning, do it yourself,
  394. 13:22okay? Do your own acquisition, post
  395. 13:23yourself, go into the field yourself,
  396. 13:25because you need to understand what
  397. 13:26works. You need to understand which
  398. 13:28message hooks people and which format
  399. 13:30converts. But once you've found the
  400. 13:32recipe, your job changes. You no longer
  401. 13:34post; you get others to post. And here
  402. 13:36is the classic mistake of going and
  403. 13:38paying a large sum to a famous
  404. 13:39influencer for a placement. Usually,
  405. 13:41what you're buying is their audience
  406. 13:44just once, very expensively. And what
  407. 13:46you should buy instead is the ability
  408. 13:48to post regularly. And that ability, a
  409. 13:50lot of people have it—students, young
  410. 13:52people in your neighborhood, your
  411. 13:53younger brother—you give them your
  412. 13:55content recipe, okay? For example, a
  413. 13:58one-minute video, you tell them, "This
  414. 14:00is how I need to make the video, you
  415. 14:02need to show this problem, you need to
  416. 14:04make this type of video." You teach
  417. 14:06them, even if you want to, give them a
  418. 14:08little tutorial on how to make a video
  419. 14:10with CapCut, they can publish 3, 4, 5
  420. 14:12videos a day for you and that will
  421. 14:14bring you people regularly. So, for a
  422. 14:16student, for example, or your younger
  423. 14:18brother, or a friend you know, you tell
  424. 14:20them, for instance: "Post two or three
  425. 14:21one-minute videos for me on social
  426. 14:23media every day, okay?" And you give
  427. 14:26them a base salary, say 50,000 or
  428. 14:2870,000, and you pay them, for example,
  429. 14:31either based on the number of views
  430. 14:34they bring in, okay? You tell them if
  431. 14:37you bring me this many views per month,
  432. 14:38I'll pay you this much, and that way
  433. 14:40they'll really post much more to get
  434. 14:41you even more views to earn more money.
  435. 14:44For example, for a student who knows
  436. 14:46they can earn up to 150,000 or 200,000
  437. 14:47a month depending on the views they
  438. 14:49bring you just by making videos to post
  439. 14:51on TikTok, that's a golden opportunity
  440. 14:52for them. Now, let's say you have 10
  441. 14:55students, for example, and you tell
  442. 14:57them: "Listen, I'll give each of you
  443. 14:5820,000 a month as a base salary.""You
  444. 15:00post," okay, "you each post two or
  445. 15:02three videos a day, and at the end of
  446. 15:04the month, based on the number of views
  447. 15:05you have, I'll pay you that." Well,
  448. 15:07listen, uh, that costs you less than
  449. 15:09200,000 a month, and you have 10 people
  450. 15:11posting content for you every day.
  451. 15:13That's at least 10 content pieces, 10
  452. 15:15accounts pushing your product every day
  453. 15:17throughout the entire month. Whereas if
  454. 15:19you had gone to someone very famous,
  455. 15:20for just one video, they would have
  456. 15:22asked you for 600,000 francs. So, that
  457. 15:23is the difference. You need to put a
  458. 15:25system in place. You shouldn't try to
  459. 15:27go too fast. Put in place a system that
  460. 15:30, in the long run, will bring you a lot
  461. 15:31of money. And now, by the way, if
  462. 15:34you're watching this and you already
  463. 15:35have a SaaS running and you want us to
  464. 15:36look at your acquisition together, how
  465. 15:37to structure it, how to scale it, I'll
  466. 15:39put a form in the description. You just
  467. 15:42need to fill it out and my team will
  468. 15:43contact you quickly for personalized
  469. 15:45guidance. So we're going to move on to
  470. 15:47the next step, which is getting paid,
  471. 15:49and getting paid simply. And here,
  472. 15:51everyone overcomplicates things for no
  473. 15:52reason. Your customer's journey is
  474. 15:54always the same. They see your content,
  475. 15:56they arrive on your page, they sign up,
  476. 15:57they experience the "aha!" moment, and
  477. 15:59then they pay. It's five steps, and at
  478. 16:01each step, one or two simple rules
  479. 16:02we're going to apply. So, for your
  480. 16:04landing page, first, only one thing
  481. 16:06matters on the landing page. It's the
  482. 16:09first sentence and the button. This is
  483. 16:11the section, the very first section
  484. 16:12they'll see. It is, it's truly very
  485. 16:14important. So the most important
  486. 16:15sentence is the one that says exactly
  487. 16:17what the product does and what the
  488. 16:18customer gains. For example, if it's a
  489. 16:21SaaS that lets school principals solve
  490. 16:23their billing issues, you could use a
  491. 16:26line like "Collect your unpaid tuition
  492. 16:28fees automatically." And the
  493. 16:31call-to-action button should perform a
  494. 16:32concrete action. You shouldn't write "
  495. 16:34learn more," for example, but rather
  496. 16:36include a real action, because
  497. 16:38everything else—the paragraphs,
  498. 16:40testimonials, logos—is just a bonus.
  499. 16:43For instance, with my first SaaS,
  500. 16:45Farata, we collected our first payments
  501. 16:48using a home page with disarming
  502. 16:49simplicity. But in reality, we worked
  503. 16:52so hard on the hero section that it
  504. 16:54already had people hooked. All right?
  505. 16:57Go to farata.net, that's my dating site
  506. 16:58, and you'll see the first section.
  507. 17:01It's really very simple but it's very
  508. 17:03well done. All right? Now, once the
  509. 17:04person lands on your landing page, what
  510. 17:06should they do? They should sign up.
  511. 17:08That's the order of the journey. Ask
  512. 17:09for sign-up before showing value. The
  513. 17:12customer will create their account
  514. 17:14first, and only then will they
  515. 17:15experience the magic moment. Why do we
  516. 17:17do that? Because if they see all the
  517. 17:19value before signing up, the "wow"
  518. 17:21effect is consumed for free and then
  519. 17:22they'll leave. Whereas if they invested
  520. 17:24first, we at least have their number,
  521. 17:26their name, and their email. The magic
  522. 17:28moment happens at the perfect time,
  523. 17:30which is right before payment. All
  524. 17:32right? Now, when talking about payment
  525. 17:34—on that note—at the beginning, no
  526. 17:36long-drawn-out free trials. All right?
  527. 17:38Many people think you always need to
  528. 17:39offer a free trial, but it's actually
  529. 17:41very counterintuitive. We tried it with
  530. 17:43Isimelo. Isimelo has no free trial. You
  531. 17:45aren't going to come and create a song
  532. 17:47for free. You pay, you create; you
  533. 17:48don't pay, you don't create. It's as
  534. 17:50simple as that. But we showed you that
  535. 17:52it's really something with our actual
  536. 17:54interface. There's a magic moment; we
  537. 17:57even have a Spotify-like player where
  538. 17:58we've gathered all the other songs
  539. 18:00people have created, and that's how we
  540. 18:01show Isimelo's value, and then, if you
  541. 18:03want to create your song, you pay. So,
  542. 18:05no free trials. I say that's a luxury
  543. 18:07for big companies. You increase the
  544. 18:09value, you ask for payment, end of
  545. 18:11story. Okay? It's as simple as that.
  546. 18:13And one last rule on pricing, never
  547. 18:16make everything unlimited. Create tiers
  548. 18:18, okay? A small plan with a limit, a
  549. 18:22plan with a medium limit, and a large,
  550. 18:24more expensive plan for heavy users
  551. 18:26because limits are exactly what give
  552. 18:28customers a reason to upgrade. That’s
  553. 18:31what will allow you to have a starter
  554. 18:33plan, a premium plan, an enterprise
  555. 18:35plan. The only difference is the limits
  556. 18:37. Even if you can offer an unlimited
  557. 18:39plan, don't do it, okay? Never create
  558. 18:42an unlimited plan. Always set limits.
  559. 18:44As I always say, if you offer an
  560. 18:45unlimited plan, that’s money you’re
  561. 18:47leaving on the table every month. Okay?
  562. 18:49Okay, now let's take a step back, okay?
  563. 18:51Take a step back with me because
  564. 18:53there’s an image that sums up
  565. 18:54everything that’s going to happen,
  566. 18:55okay? I’m going to show you this
  567. 18:57image. Well, the curves aren't showing
  568. 18:58up here, so I’m going to open it here
  569. 19:00. Okay? So I’m going to show you the
  570. 19:02curve here. So here it is. Okay? So
  571. 19:04we’re going to look at this curve
  572. 19:05together very quickly and I’ll
  573. 19:06explain it to you. Okay? So let's
  574. 19:08imagine two curves. Okay? The first
  575. 19:10curve is right here, it’s the number
  576. 19:12of SaaS created worldwide. It’s
  577. 19:13exploding like never before in history.
  578. 19:15Simply because AI has made building
  579. 19:18accessible. To everyone. The second one
  580. 19:21is the percentage of SaaS that are
  581. 19:22actually making money. And that one is
  582. 19:25dropping at an incredible speed. Many
  583. 19:27people look at the first curve and
  584. 19:28conclude that it’s saturated and
  585. 19:30it’s too much. Okay? If they only
  586. 19:33look at that, they’ll say, "Yeah, the
  587. 19:35SaaS market today is saturated." But
  588. 19:37that’s a misreading because it’s
  589. 19:39not saturation, it’s a culling. AI
  590. 19:42made building easy, but it didn't make
  591. 19:44distribution easy. And the result is
  592. 19:47that there are thousands of products
  593. 19:48being built, but only a handful of
  594. 19:49people capable of getting them to
  595. 19:51customers and actually making money.
  596. 19:53And the gap between the two grows day
  597. 19:55by day, month by month. And that is
  598. 19:57excellent news for you. This is
  599. 19:59excellent news because it means the
  600. 20:01skill that pays off is no longer
  601. 20:02knowing how to build, since everyone
  602. 20:04will know how to do that sooner or
  603. 20:05later. The real skill is knowing how to
  604. 20:08distribute. And that skill, once you
  605. 20:10have it, is like riding a bike; you
  606. 20:12never lose it, and you can apply it to
  607. 20:14every product you launch in your life.
  608. 20:17So tell yourself that it is really big
  609. 20:19news, very good news for you, that AI
  610. 20:21is here and that this field is
  611. 20:23exploding. So here is the real
  612. 20:25challenge I am going to set for you,
  613. 20:26okay? Think about all of this. The
  614. 20:29challenge is to have an active payment
  615. 20:31link within the next 7 days. Not a
  616. 20:34perfect product, not a logo, not a
  617. 20:35business plan, but a simple product,
  618. 20:37one you created that might even be ugly
  619. 20:39, with a real "magic moment" and a
  620. 20:40working mobile payment button, because
  621. 20:42the moment that link exists, everything
  622. 20:44will change. You are no longer someone
  623. 20:46thinking about a project. You are
  624. 20:48someone who has a product for sale, and
  625. 20:50every day becomes a day when a customer
  626. 20:51could arrive. And remember, business
  627. 20:54loves speed. In 7 days, it is truly
  628. 20:57possible. I can do it in 3 days. But if
  629. 21:00I give you 7 days, it's so you have
  630. 21:01enough time to actually create and
  631. 21:03launch your first SaaS with mobile
  632. 21:04money, something super simple, no need
  633. 21:06for complicated things. Okay? Now, to
  634. 21:08wrap up, I'll leave you with two doors
  635. 21:10depending on where you are. Okay? The
  636. 21:12first one is if you want to launch your
  637. 21:14SaaS. Okay? I have a complete,
  638. 21:16step-by-step training course of over 17
  639. 21:18hours, and it's in my SaaS academy.
  640. 21:20That is my complete training. You'll
  641. 21:22choose your niche, your channel, and
  642. 21:23build your product with AI—coding
  643. 21:25isn't an issue. There are 300 people in
  644. 21:27it right now. I will show you how to
  645. 21:29integrate mobile money payments or even
  646. 21:30credit card payments with Stripe. You
  647. 21:32will build your magic moment, set your
  648. 21:34prices, and above all, there is a
  649. 21:36multi-hour marketing module where I
  650. 21:38explain how I personally go about
  651. 21:40acquiring users for my own SaaS. And
  652. 21:42the second door is if you already have
  653. 21:44your SaaS and what you need is
  654. 21:46something specific. You need to know
  655. 21:48why your SaaS isn't succeeding at
  656. 21:49acquiring users or why it isn't
  657. 21:50converting. In that case, you'll fill
  658. 21:53out the form that is also in the
  659. 21:54description, and my team will contact
  660. 21:56you very quickly for personalized
  661. 21:57support from me, adapted to your
  662. 21:59situation. All right? So tell me in the
  663. 22:01comments, what is your channel, the
  664. 22:03place where you can reach your future
  665. 22:04clients starting tomorrow. I will read
  666. 22:06everything and I will reply to the best
  667. 22:07comments. All right? I'll see you very
  668. 22:09soon for the next video.

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