tiktok slideshows as a marketing strategy — Transcript

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1. 0:00Hey everybody, my name is Matt. I'm the
2. 0:01creator of Real Farm. And in this video,
3. 0:03I'm going to tell you why your business
4. 0:04should be doing Tik Tok slideshows as a
5. 0:06marketing strategy, as well as ripping
6. 0:08on some uh slideshow formats that
7. 0:10different businesses should be doing.
8. 0:11So, I'm going to have Claude give me
9. 0:13three random businesses. And from there,
10. 0:14I'm just going to give you my opinion on
11. 0:16what I think they could be doing. Um, so
12. 0:18slideshows are important to me because
13. 0:21it is the only video format I have found
14. 0:23that you can create with AI and code and
15. 0:25no one knows is created with AI and
16. 0:27code. Not only that, but it's inherently
17. 0:29valuable and has a really high
18. 0:30engagement rate. And the reason why I
19. 0:31say that is because it's evergreen. If
20. 0:33you don't know what evergreen means, it
21. 0:35just means that the information doesn't
22. 0:37fade with time. Like a news cycle or a
23. 0:39story might have a lifespan of 48 hours.
24. 0:43Typical evergreen content doesn't fade
25. 0:45like that. It just it stays the same for
26. 0:47years and you can still come back to it
27. 0:50and it can still be valuable. That's
28. 0:51what I mean by evergreen. So, that's
29. 0:54slideshows and why I think it's really
30. 0:56important. But, let's go do some
31. 0:59riffing, right? Uh, three random
32. 1:02businesses. Let's see what it gives me.
33. 1:04Okay, so we get Headspace, Gym Shark,
34. 1:06and Risk. Uh, so Headspace um I would
35. 1:10probably do
36. 1:13um a video format like this. So,
37. 1:14Headspace is a meditation app. It is the
38. 1:17niche
39. 1:19is why am I
40. 1:21blinking? Being, you know, just the idea
41. 1:23of being serene, calm, bring yourself
42. 1:26back to your body, peaceful. And I think
43. 1:28these images in this uh page match that.
44. 1:32So, I would probably take the images
45. 1:33just like this um for the meditation
46. 1:36app. And if we had to put meditation in
47. 1:41as a solution to any problem, it would
48. 1:43probably be fixing anxiety and stress.
49. 1:45So, I would probably cater the hook to
50. 1:47anxiety and stress and kind of leverage
51. 1:50that as a way to promote a meditation
52. 1:53app to be more calm and bring yourself
53. 1:54back to your body. So, I would probably
54. 1:56do a hook something like you don't have
55. 1:58to figure it out all right now or you
56. 2:01don't have to have it all figured out
57. 2:02right now. The next slide could be
58. 2:04something like
59. 2:05um it's okay to not feel okay or along
60. 2:09those lines, right? And then the last
61. 2:10slide would be like a long- winded way
62. 2:12of saying you're doing great like just
63. 2:14take take 30 minutes or take 10 minutes
64. 2:17to feel grateful for where you are or
65. 2:20something like that. Just it has to
66. 2:22relate more emotional on an app like
67. 2:25this because you got to know your
68. 2:27audience. So in order to sell an app
69. 2:30like a meditation app with a format like
70. 2:32this like like I said you got to know
71. 2:35your audience. I don't think you should
72. 2:36sell your app because it doesn't feel
73. 2:38right to say something like you have
74. 2:40like you have this all figured out don't
75. 2:42worry and then the next slide says
76. 2:46download this headsp space and meditate
77. 2:49you know you can but I personally it
78. 2:51might not feel right
79. 2:53because you don't want to feel like
80. 2:55you're trying to sell something to the
81. 2:56audience um you can have the link in bio
82. 3:00and make content so when they like this
83. 3:02content and go back to your page and
84. 3:03look at more content more these posts,
85. 3:05they can correlate your brand headspace
86. 3:08to this content. So every time they see
87. 3:09this content, they think of your brand.
88. 3:11Um, which is really important. So
89. 3:12there's brand awareness there. Um, as
90. 3:14for Gym Shark, I would probably do
91. 3:17something
92. 3:18like lean into hustle culture, lean into
93. 3:22getting yelled, you know, gym stuff. Um,
94. 3:26I'll probably do a listical format which
95. 3:28is more education based um because or
96. 3:31more self-help if anything and do stuff
97. 3:34like
98. 3:36um like kind of like this uh but lean it
99. 3:42towards working out and Gym Shark. So,
100. 3:45in terms of the images, you're it's not
101. 3:47you're not really selling a uh a
102. 3:49solution, but you're selling a a feeling
103. 3:52with clothing. So, it's a little bit
104. 3:53different. I would probably need the
105. 3:54photos to be of the clothing itself, not
106. 3:56as like a here's my shirt thing, but
107. 3:58like actual photos of people or people
108. 4:02working out in that clothing because
109. 4:03that's the environment where you're
110. 4:04supposed to wear that clothing, right?
111. 4:06So, I'd probably do something like this.
112. 4:08Um, same narratives honestly, but I
113. 4:11would change the images to
114. 4:13have the exact same images honestly, but
115. 4:17have the people
116. 4:18wearing your Gym Shark clothing, right?
117. 4:22And the last one is a risk game, a
118. 4:26little bit different. Um, it has to do
119. 4:28with history.
120. 4:32Um, this is actually perfect. Um, so
121. 4:35something just like this. Strongest
122. 4:37countries of every century. Historical
123. 4:39figures with the most aura. Um, top
124. 4:42eight greatest cons. Top six greatest
125. 4:45medieval kings of England. I would just
126. 4:47stick to like this. Yeah. This evergreen
127. 4:49like top this. um um whatever it's
128. 4:52called um but relate it to history and
129. 4:56conquering because it has you know the
130. 4:58risk game and you know how to sell that
131. 5:01how do I sell the risk game in these
132. 5:05posts honestly I would probably think
133. 5:08about having the last slide be something
134. 5:11along the lines of if you're like saying
135. 5:13if you're interested in history or if
136. 5:15you're interested
137. 5:17in
138. 5:18war Um, you might be interested in this
139. 5:23game I made and then say risk link in
140. 5:26bio, right? But I think it m it has to
141. 5:28come from the perspective of a first
142. 5:30person saying I made this, right? If you
143. 5:32just say buy my thing link in bio, it
144. 5:34just feels like okay, there has to be
145. 5:36some story there, right? And if you're
146. 5:38making posts about history, I think you
147. 5:41need to cater toward that c that CTA
148. 5:44towards history. I Yeah, probably just
149. 5:46like if you like
150. 5:47history, check out this like if you like
151. 5:51history, you might be interested in this
152. 5:53game I made. I think that would probably
153. 5:55be good do decent. Um, honestly, um, but
154. 6:00but once again, it really depends on the
155. 6:03slideshow and the narrative that you're
156. 6:04you're trying to spin. So, that's my
157. 6:06little riff. Honestly, that was a lot
158. 6:07harder than I thought. Um, I thought
159. 6:09it'd be kind of easy, but um, this is a
160. 6:11great exercise for me. So, thanks for
161. 6:13watching the video and I will see you
162. 6:17later. I don't How do I end these?