TikTok Shop Seller Tutorial For Complete Beginners in 2026 (Step By Step) — Transcript

Full transcript

1. 0:00The first step when selling on Tik Tok shop is to figure out what product that
2. 0:04you want to sell For those of you who don't know Tik Tok shop is the fastest
3. 0:08growing E-Commerce opportunity in the entire US There are thousands of new
4. 0:12people entering and ordering and making their first purchase on Tik Tok shop
5. 0:16every day and there are thousands of sellers that have started earning six
6. 0:20figures selling their products in only the last year Tik Tok is also spending
7. 0:26millions if not billions of their own money to help grow the platform in
8. 0:31seller subsidies and coupons and credits for buyers that they are funding And now
9. 0:35is the perfect time to take advantage of all of that Even if you are already
10. 0:40selling or thinking about selling on another platform I always advise to make
11. 0:45sure to include Tik Tok shop as part of your strategy because there is no
12. 0:49platform on its level for getting viral attention overnight On Tik Tok shop you
13. 0:55can have one video of your product blow up and wake up the next morning to a
14. 0:59thousand new sales I don't know any other platform where that is possible on
15. 1:03So in many ways Tik Tok is a great great place to start selling on Also with the
16. 1:08right tools it can be incredibly beginner friendly And best of all you
17. 1:12can have affiliates do all the work on creating the videos for you Now we don't
18. 1:16have to get to that quite yet We've got a lot of steps but to start us off the
19. 1:20first step will be finding what product to sell on Tik Tok Products that work
20. 1:24great on Tik Tok are typically products that have viral potential Number one
21. 1:28products that can be easily showcased in a video There are lots of great products
22. 1:33out there that can't easily be shown and shown off in a video Now you can get
23. 1:37creative with this I can imagine if you did something cool you could show off a
24. 1:40garden hose and make it look very very interesting But if you have a product
25. 1:44that can't be shown and showcased well in a video Tik Tok shop may not be the
26. 1:49best bet for you Now if you have a product that can be really clearly
27. 1:52showcased like this product here or this product here these videos grab your
28. 1:56attention These are great products to sell on Tik Tok shop for that reason The
29. 2:00second thing that makes a great product on Tik Tok shop is if you know that
30. 2:04there's a niche audience of creators to promote that product for you there Now
31. 2:08there are creators on Tik Tok shop for thousands of niches For example for our
32. 2:12product Carnivore Electrolytes we were able to tap into the carnivore diet
33. 2:16influencer crowd on Tik Tok shop to promote our product to make over $50,000
34. 2:21in just 60 days selling on Tik Tok shop There are tons of little markets like
35. 2:26this on Tik Tok shop But if you have a very niche product you may want to check
36. 2:30to make sure that there are actual people that will be interested in
37. 2:34promoting your product If your product is something fun that people want that
38. 2:38makes it all the more better Because as we'll get on later to this video
39. 2:41influencers receiving free products is half the reason that they'll want to get
40. 2:44behind your brand So having a product that people want and get excited about
41. 2:50can be a great benefit when selling on Tik Tok shop Now I'm going to show you
42. 2:54one of my top secrets for finding great products on Tik Tok shop I haven't
43. 2:58really seen anyone talk about yet but is honestly the best way because you'll be
44. 3:03using the actual data that Tik Tok provides If I go into the products tab
45. 3:08on Tik Tok shop you'll see another tab down here for product opportunities
46. 3:12Let's go ahead and click in here Here Tik Tok will literally show us what they
47. 3:16think are the top ideas for products to sell on their platform This is fed by
48. 3:21their own data created by them themselves to show you great product
49. 3:26ideas So this data is going to be 100% accurate and we can use this data to
50. 3:31find what are the actual best opportunities to create this product
51. 3:34that Tik Tok themselves recommending to us Let's scroll through here for a
52. 3:38second and see what we see We can see that women's vitamins are a trend that's
53. 3:42way on the rise and there aren't even that many total products for sale
54. 3:45Metabolism boosting capsule We can see a huge potential for this Lots and lots of
55. 3:50supplements here And this may be to due to the fact that we sell supplements on
56. 3:53our store But of course supplements are a very trendy item right now especially
57. 3:57when it comes to the gummy form which we can see lots and lots of shoppers for
58. 4:02but we can get out here and see some other categories up here at the top We
59. 4:05can see popular products right here to see some of the other products that are
60. 4:09doing very well on Tik Tok shop Again looks to be a lot a lot of supplements
61. 4:13We see a cat steam brush That would be a very cool product I can imagine that
62. 4:17being shown off very well in Tik Tok videos As you guys can see right here
63. 4:21this makes a great product But I also just see tons and tons and tons of
64. 4:25supplements Must be a really big market for supplements right now Grooming comb
65. 4:31for dogs and cats cat hair remover lots and lots of cool ideas And we can even
66. 4:36get into subcategories right now In fact one of the benefits by using a product
67. 4:41opportunity from Tik Tok's product opportunities is they will give you
68. 4:45rewards for doing so One of the main ones being they'll drive more traffic to
69. 4:49your listing if you create a product directly from one of these categories As
70. 4:54you can see right here so this can be a huge boost 'coz Tik Tok will have your
71. 4:57back throughout the whole process We're seeing a lot of very interesting
72. 5:01products here Measuring utensils lunchboxes I could imagine a very cool
73. 5:04trendy bento box style lunchbox doing very well on Tik Tok as I could imagine
74. 5:09that could be shown off very well So this is a very cool product idea that we
75. 5:13can see about Let's actually click into the lunchboxes category So we can see
76. 5:17more about this We can see the opportunity trend over time of the items
77. 5:21sold and the available products And it looks like there might be a lot of
78. 5:24products So let's keep looking to find a really really good product opportunity
79. 5:28We're going to press view more just so we can see sheets and pillow cases
80. 5:32chopping boards We can see that the items sold is definitely slightly
81. 5:36trending down I don't love to see this but I love this opportunity especially
82. 5:40because as I mentioned earlier we've already tapped into a carnivore market
83. 5:43and carnivores a big thing Wooden cutting boards Get rid of all the PFAS
84. 5:48that come with the plastic cutting boards So I do like this idea and I'm
85. 5:51going to press the bookmark button to save this for later so I can make sure
86. 5:54to come back to it I recommend keep scrolling through here If you already
87. 5:57have your product idea great But there can be lots of great ideas that you'll
88. 6:00find via discovery And if you add the idea directly from this page right here
89. 6:05Tik Tok will give you more traffic by uploading a qualified product So very
90. 6:10interesting As I mentioned Tik Tok is giving lots and lots of rewards away for
91. 6:13free sellers So now is the best time to get started with doing these actions Now
92. 6:18once you have your product idea you are going to need to get it uploaded onto
93. 6:21Tik Tok shop And I'm going to show you exactly how you do that because I
94. 6:25recommend following very closely because there's a couple big mistakes that
95. 6:28sellers make when listing their item on Tik Tok shop In fact I made this mistake
96. 6:32at first and it put me off from selling on Tik Tok for a long time when I could
97. 6:36have made tons of money Follow along with this and you can avoid these three
98. 6:40key mistakes that I see people making a lot With that being said to go ahead and
99. 6:43list our product once we have it ready I'm going to go over to manage products
100. 6:47here Now before we actually list this product I want to talk about shipping a
101. 6:50little bit because this is something that you will have to consider When
102. 6:53selling on Tik Tok you have several options right here Tik Tok is a little
103. 6:57different than sites like Amazon in the sense that you can ship your product in
104. 7:01multiple different ways The first way that you can ship it is you can ship the
105. 7:04products yourself Amazon has a built-in shipping wizard We'll talk about a lot
106. 7:08more later when we get onto that stage But the big thing to note for now is
107. 7:12that you can handle fulfilling orders within the Tik Tok platform You can print
108. 7:16out shipping labels and purchase them on here and then ship the products out
109. 7:19yourself Now if you're looking to sell more or your operation's too big this is
110. 7:23where you can consider getting a 3PL A 3PL is just a third party logistics
111. 7:27handler and they will handle all the shipping of your products for you There
112. 7:31are plenty of 3PLs that work with various sizes Again if you're smaller
113. 7:34time I would recommend just doing it yourself but there are plenty of options
114. 7:38to have a company handle the fulfillment for you and you can connect it up with
115. 7:42Tik Tok There are a lot of 3PL's that work specifically with Tik Tok So just
116. 7:47by doing a search on Google you can likely find one For us since we already
117. 7:50sell our products on Amazon we have Amazon act as our 3PL by using
118. 7:54multi-channel fulfillment This is one of the benefits by of launching on Amazon
119. 7:59and Tik Tok at the same time We can still sell on Amazon and use Amazon to
120. 8:03help with our fulfillment of other platforms by connecting the
121. 8:07multi-channel fulfillment to our Shopify to our Tik Tok shop to fulfill from
122. 8:11there and oftentimes provide that 2-day prime shipping to our customers on Tik
123. 8:16Tok shop which fast shipping does go a long way Now the final option here is
124. 8:21fulfilled by Tik Tok Fulfilled by Tik Tok is Tik Tok's own shipping network
125. 8:26where you will ship your product in and Tik Tok will handle the fulfillment for
126. 8:30you Now something to note is Fulfilled by Tik Tok was invite only up until very
127. 8:34recently and still may be invite only to some degree So this is brand new However
128. 8:39you will likely get the cheapest rates As you can see right here they're giving
129. 8:42a cost to demonstration between these products Even if we were to upgrade up
130. 8:46to a jackad right here we can see how much cheaper fulfilled by Tik Tok can be
131. 8:49Now you may not have the volume to send orders in as then you'll have to worry
132. 8:53about things like storage cost and other things like that However as you do your
133. 8:57calculation here you can see this can save you a lot of money For instance let
134. 9:01me go over to AliExpress real quick We saw that idea a second ago for a wooden
135. 9:06cutting board So let's go ahead and look up wooden cutting board We can see many
136. 9:12items come up here But something to keep in mind is if I'm ordering a product
137. 9:16that comes from China it may take a couple weeks to get to the customer To
138. 9:20be honest although some customers might be fine with that I prefer getting my
139. 9:24items to the customers within a really close time frame So let's go ahead and
140. 9:28click over here and say we wanted to ship from the US Right here we can see
141. 9:32this cutting board right here for only about $9 that ships from the US for free
142. 9:36And they would get their item delivered within seven days which is super good
143. 9:40And let's see if we have any other options that might stand out even more I
144. 9:44love this bamboo set right here It is a bit more expensive this right here
145. 9:49this is super cool It's got a hand grip This looks like something that we
146. 9:54could probably market pretty well It's only $13 and it ships from the United
147. 9:59States within 7 days So I really like these two options right here These are
148. 10:03some great things to get started and I would be able to list this on Tik Tok
149. 10:06shop drop ship it by getting into the hands of customers which I'll show you
150. 10:09in just a minute Going back over to Tik Tok Shop we're now going to put our
151. 10:12attention onto launching and listing your product So when we're ready to go
152. 10:16do that let's go ahead and press this add new product button up here The
153. 10:19Amazon wizard will lead you through every step of the way The first thing to
154. 10:23do here would be to upload your main image Now I'm going to work on getting
155. 10:27some custom images done by my team here at FBAcreatives.com If you're looking
156. 10:31for graphics done for your listing I cannot recommend them enough They make
157. 10:36listings that are optimized for Amazon in Tik Tok shop to get the most sales
158. 10:40possible If I were to take these listings right now which I'll just do as
159. 10:43an example you're not going to convert well These are listings that are
160. 10:46designed for people that are shopping on AliExpress not more US consumer facing
161. 10:50platforms like Amazon and Tik Tok Back to this just for filler for now Before
162. 10:54those graphics are ready I will go ahead and grab these images right here and put
163. 10:57them over onto Tik Tok Now once we have this uploaded let's move on to our
164. 11:01product name Tik Tok will go ahead and give you this format right here to use
165. 11:04which I recommend to follow along as closely as you can which is brand name
166. 11:08plus content plus scope of application plus product type and then main
167. 11:13function/feature Tik Tok heavily uses the words in your product name into
168. 11:18their SEO and keyword discovery for people searching So I do recommend
169. 11:22taking full advantage of this when filling out your product name Let's go
170. 11:25ahead and write this down We're going to call this the the carnivore cutting
171. 11:29board Wooden PFAS free cutting board for cooking We're going to say plastic free
172. 11:36That's a big one Reversible with hand grip There we go We have a pretty nice
173. 11:40title right here I might make some adjustments later just to clean this up
174. 11:43a bit but this includes plenty of keywords all of our main keywords and
175. 11:46the brand name at the beginning Who's our target audience Who are we targeting
176. 11:50And the category has successfully identified right now If it doesn't you
177. 11:54can browse through here and find the right category Although I do find that
178. 11:58this category finder does usually choose the right one Now my brand name I choose
179. 12:02right here I can type in my brand name and find it Carnivore Electrolytes is
180. 12:06what we sell under right now Although this might be a tough brand to sell
181. 12:09under I'm going to choose it for now You can go ahead and select your brand I
182. 12:13might change this later but Carnivore Electrolytes is one of the brands that
183. 12:16I'm currently selling under And I'd like to stay under that brand just so we have
184. 12:19the net of products although I might change the overarching name eventually
185. 12:24because how a cutting board doesn't really fall into this Next thing we'll
186. 12:27move on to the description Now Tik Tok AI will actually generate a description
187. 12:31for you based on what you put into the title And here I can see they did a
188. 12:35pretty dang good job coming up with benefits key features and in a format
189. 12:41that they approved Now because they're generating something that they like I'm
190. 12:45going to go ahead and keep this because this seems to be pretty optimized for
191. 12:48what I am going for Next I will need to enter the product identifier code The
192. 12:53product identifier code is digits and a barcode that identify your product
193. 12:56specifically so a warehouse can scan the product and to identify your product and
194. 13:00tell it apart Now the most popular code especially if you're selling in the US
195. 13:04is the GTIN number or basically what we refer to as a UPC code You can get a GTIN
196. 13:09number by going over to GS1 GS1 is the official company to get a barcode from
197. 13:13And we'll just press this get a barcode button We only have a single product
198. 13:17here So I will press get single product UPC code And let's go ahead and scroll
199. 13:22down We're going to press this button right here and wait for this to load
200. 13:25real quick It is 30 bucks right now It can be a little bit cheaper if you get
201. 13:28it in bulk let's go ahead and put our brand name as Carnivore Electrolytes And
202. 13:33the product description is a wooden cutting board That's a good enough
203. 13:37description You can go into more details if you would like to help clarify your
204. 13:40product if it needs clarification Although generally for GS1 a general
205. 13:44description is all that is necessary And then once this is entered we're going to
206. 13:48go ahead and press add to cart And I'll proceed to check out Now I'm going to
207. 13:51fast forward through here as I put in my important company information so that we
208. 13:55can get this barcode Now we paid for the GS1 It just takes 5 minutes to come in
209. 13:59While we wait for that we want to go ahead and enter in some important
210. 14:02information First thing we'll do is go ahead and create a retail price for this
211. 14:06product Set a retail price for $49.99 This is the price that your product will
212. 14:10sell for before discounts on Tik Tok shop Then we will set a list price The
213. 14:14list price is the price that Tik Tok will compare your listing against while
214. 14:19it is on there So if you want the product to show up as a $69.99
215. 14:23product that is discounted to $49.99 Tik Tok will show it up like this if the
216. 14:29list price as long as they don't invalidate it if they find that their
217. 14:32list price is wrong Although you can usually get away with a little something
218. 14:36like this Next we'll set the quantity as we're just drop shipping in this case
219. 14:40right here we can set the quantity on whatever we want to However if you only
220. 14:44have a specific number this is where you can put that number in I'll go ahead and
221. 14:48get this started with a quantity of 30 The SKU is completely for you This is
222. 14:52what you will use to reference the product I will just call this CB1 for
223. 14:56cutting board one but you create whatever you want It is an internal
224. 15:01identifier so choose whatever makes you happy and something that you'll remember
225. 15:04Next on product compliance we'll go ahead and say this product does not
226. 15:08include batteries and does not include any dangerous goods Right here we can
227. 15:12see the weight with the package is 3.18 So unfortunately we can't find the
228. 15:17weight on the listing So for now we will keep this default of 3.18 I don't
229. 15:22know where that number came from but I will change this eventually before we
230. 15:25get to it Now because we're not doing fulfilled by Tik Tok this doesn't matter
231. 15:28a ton And as we won't even be using Tik Tok shipping to help us fulfill the
232. 15:32orders as we'll be ordering directly from AliExpress we won't need to worry
233. 15:36about this being 100% accurate I would like it there for accuracy sakes Now
234. 15:40something that a little bit of closer estimate too is the package dimensions
235. 15:43Now we can see here we put this being a 15x9.5 in cutting board So this will be
236. 15:48at least 15x9" in So we'll go 16 by 19x 1.5" to give a general estimate This
237. 15:55would be the cost if you were shipping through Tik Tok but we are not In this
238. 15:58case we are shipping through AliExpress So we do not need to worry about this
239. 16:02number right here We'll say default free shipping because we want to offer free
240. 16:05shipping we just calculate the shipping cost into the product cost In
241. 16:09my experience you will get more orders if you just calculate the shipping cost
242. 16:13into the product cost and offer free shipping And this day and age people are
243. 16:17just so used to free shipping that they will often times not order unless they
244. 16:22can get it So we have now entered all the information We just need to wait and
245. 16:25grab that GTIN So let's see if it's arrived And it does look like it has
246. 16:29We're going to go ahead and grab our GTIN right here And we're going to take it
247. 16:32back to Tik Tok shop plug it in right here and submit the product for review
248. 16:37Now Tik Tok will take a little bit of time to review In my experience your
249. 16:41product will take longer to review if it is a supplement or consumable item
250. 16:46Otherwise the review process is pretty straightforward Now if your product is
251. 16:50consumable like I've just stated they may ask you for documentation These can
252. 16:55include things like your COA any statements that you make on your product
253. 16:59and they will confirm that your product passes all the regulations They have
254. 17:02clamped down on this more over time because they have ran into issues with
255. 17:06sellers that are selling things that they shouldn't be Amazon has been
256. 17:10cracking down There's been a lot of crackdown as far as supplements go
257. 17:13because there's a lot of sellers that skirt the rules and then they make it
258. 17:16harder on the rest of us Now while we wait on this product to process through
259. 17:20and get approved by Tik Tok let's go ahead and refresh and see Sometimes it's
260. 17:23even instantaneous Yes we can see all I need is a refresh and we are already
261. 17:27live We can preview what the listing looks like right now Again we're going
262. 17:30to go ahead and swap this out eventually but this is already looking pretty good
263. 17:33One option free shipping Then you can see our store rating right here While we
264. 17:37wait to get those other things set up there's a few things that we can do in
265. 17:40the meantime to make sure that our listing is looking the best that it can
266. 17:44be Right here one of these is a product optimizer They will show us the listing
267. 17:47quality for each one of our listings And we can press the optimize button to see
268. 17:51what their recommendations are They are suggesting that I provide some more
269. 17:55attributes right here I'll say it's dishwasher safe There's a grip handle
270. 17:58and it is a durable cutting board And then the shape we're going to go with
271. 18:02rectangle for the shape And there we'll go with submit The images again we're
272. 18:06still waiting on but this will help us out in making an even better listing
273. 18:11Still fair We probably need to do those images to get that done manage stock
274. 18:14This is where you'll manage your inventory As you can see we're basically
275. 18:17sold out of our lemon We have one total stock zero available This is a product
276. 18:22that we actually have to finish manufacturing and we have to wait to get
277. 18:24in stock with our manufacturer So for now we'll have to hold off on this
278. 18:29product First off we'll go down to shop page right here Now you'll be able to
279. 18:32customize exactly what your shop page look like For us we've been able to add
280. 18:36this background button right here And the biggest thing of all is we've been
281. 18:39able to connect our existing Tik Tok account to have this show up right here
282. 18:43and highlight our products under it This is what I recommend you do at this point
283. 18:46is if you haven't already go ahead and create a brand Tik Tok account Here
284. 18:51you'll be able to make your own content promoting the product and also sync it
285. 18:55up with your brand so that Tik Tok will know that they go together Right here
286. 18:58Tik Tok will have you go through four steps The first one is uploading your
287. 19:01shop logo Easy enough Select a logo upload it Again if you don't have a logo
288. 19:05FBA Creatives can certainly hook you up Upload a header image That's this image
289. 19:10right here in the background Set up product categories We only sell one to
290. 19:14two products right now so there was no reason for us to do that but you can set
291. 19:17it all up here Now if you go into edit shop there's lots more options that
292. 19:22you'll find Uh those are just the first four steps right here And there's a drag
293. 19:25and drop builder to build this out exactly as you want to So I highly
294. 19:29recommend taking some time Hey look right there We see new release for
295. 19:32cutting board So some of our previous customers as you can see we have a
296. 19:35pretty decently high number of customers on here They might now see that we have
297. 19:39a new release right here which is our carnivore cutting board right here And
298. 19:42as we build this out and that's just the start We'll talk in a minute how to get
299. 19:47even more eyes on your product because this is just the very very beginning
300. 19:51We've now got some images back from our designer that we can use as the actual
301. 19:55product images for carnivore cutting board And as I've talked about before
302. 19:59the images are very important on Tik Tok shop as people cannot try your product
303. 20:03before they buy it They can only see it So it's very important we don't use some
304. 20:07stock AliExpress images here So we can go ahead and remove this image and
305. 20:12replace it with our beautifully designed images And if you're looking for
306. 20:16optimized images for Amazon and Tik Tok shop the best place to go is
307. 20:20FBAcreatives.com This is who designed our images that
308. 20:24we're about to put onto the listing right now And you can see how high
309. 20:28quality they are and really capture our target audience We have the best code on
310. 20:32the internet to work with them That is right down there at the description Just
311. 20:36go to FBAcreatives.com But let's go ahead and get these images
312. 20:40uploaded now So click on upload main image We'll go with local file and we're
313. 20:45going to select these five for the cutting board and wait for these to open
314. 20:49And you guys can see how high quality these images are and capture all the
315. 20:54things about our product Once we get these all added we can go ahead and see
316. 20:58the preview of it right here Wow really stunning images They really capture the
317. 21:02carnivore aspect of this all And we're just going to go ahead and answer some
318. 21:06of these questions down here and click the update button Next we're going to go
319. 21:11ahead and press submit Our changes were now submitted for review Let's go back
320. 21:15to manage listings Now the next step now that we're on Tik Tok shop is the power
321. 21:19of Tik Tok shop is connecting with affiliates Now affiliates are the Tik
322. 21:24Tok shop creators that will promote your product for you in exchange for a
323. 21:28commission You get to set the commission that you offer for your product on Tik
324. 21:31Tok shop And typically this will be a percentage of the sales price So our
325. 21:35product is $49.99 but for simplicity sake let's just say it's $50 If we offer
326. 21:41a 10% commission we will be offering $5 for every sale that an affiliate makes
327. 21:46of this product Now we like to offer especially when we're first starting out
328. 21:51even higher commissions as they are more appealing and you can really get
329. 21:54affiliates to promote your product Now there are an abundance of products to
330. 21:58promote on Tik Tok shop And so we want our product to stand out So number one
331. 22:02we want to connect with the right affiliates Number two as we'll do in a
332. 22:05second we want to try to connect with lots of affiliates And number three we
333. 22:09want to make sure our offer is appealing enough So typically we'll go all the way
334. 22:13up to 30% commission when first launching our product You can set the
335. 22:17commission by going over to your affiliate manager right here by clicking
336. 22:20the affiliate button and clicking open collaboration Now over in the open
337. 22:24collaboration tab we have the ability to add some settings As we can see we've
338. 22:27already added one product over here That's our carnivore electrolytes
339. 22:31However we have two new products we can add The first one here is our carnivore
340. 22:34jerky which is another product we've just launched on Tik Tok shop The second
341. 22:38is our carnivore cutting board that product that we've just set up live that
342. 22:41we're going to connect with AliExpress in just a moment We're going to click
343. 22:44batch add to collaboration And now we will set both a couple things As we
344. 22:48mentioned a second ago we want to set the commission rate at 30% to really
345. 22:52appeal to affiliates at the beginning However it does suggest to us the
346. 22:55commission rate between 14% and 19% While we might consider moving it down as we
347. 23:01progress at first we're trying to really get affiliates to start promoting so
348. 23:04we'll set it on 30 Now something to keep in mind is that Tik Tok does not allow
349. 23:08you to change this number for 30 days for existing affiliates So if an
350. 23:12affiliate is already promoting your product you can't suddenly reduce the
351. 23:16number It actually takes a little bit of time to come into effect So don't put
352. 23:19anything here that you cannot afford Shop ads commission rate This is the
353. 23:23commission that will be given out if you run this affiliates videos with Tik Tok
354. 23:26ads Now Tik Tok ads we'll go over in just a second but it will allow you to
355. 23:31take your affiliates videos and run them for even more promotion as paid content
356. 23:36on Tik Tok Now because we will be paying to run these ads as well we likely want
357. 23:40to reduce the commission rate So in this case we'll mark this just down to 12% So
358. 23:44they'll still get paid something and be willing to share their video codes with
359. 23:48us as they do have to give us permission but not so much that we cannot still be
360. 23:51profitable while paying for the ads to run Next we want to make sure we offer
361. 23:55refundable samples This will allow us to send out free samples to creators so
362. 23:59that they can try the product and also have the product to use in the video
363. 24:03without putting down a monetary commitment of actually having to
364. 24:06purchase the product They can get the product for free Now there's two
365. 24:08different ways to do this You can give them the product for free with no
366. 24:11conditions attached or you can give them the product for free in exchange that
367. 24:15they must record a video We typically don't include the must stipulation as we
368. 24:20prefer a more free form working relationship with our affiliates We can
369. 24:24just check on a couple things when we're actually approving off the samples in a
370. 24:27second We can put in a creator refund criteria here of how many orders they
371. 24:31needed to have generated But typically I'll offer this blank and we'll even do
372. 24:35offer free samples right here And we'll go we can either auto optimize and set up
373. 24:40the settings there or go manual For this case we will go manual For now we will
374. 24:44only allow one sample per creator And we will allow this for an indefinite period
375. 24:49We will allow requests for all creators because we will be conscious about who
376. 24:52we actually reach out to number one And number two we'll be conscious about what
377. 24:56creators free samples we actually approve off on The fan number I don't
378. 25:00care about too much about The thing I care more about is that they have
379. 25:03average views for video of more than 700 You can set this number wherever you
380. 25:07feel comfortable with Another thing you can set is the 30-day sales volume
381. 25:11Although we're going to leave this alone I am going to set the estimated post
382. 25:14rate at high though I only want to send out free samples to creators that are
383. 25:18very likely to post our videos And I'll show you in a second how you can manage
384. 25:22this Now we have both these products set up here with their standard rate and
385. 25:26their shop ads rate If we go over to sample request we can see the sample
386. 25:29requests as they come in We can see we right now have two creators that are
387. 25:33requesting samples for our carnivore electrolytes products There are a couple
388. 25:37really interesting numbers that it's important to see here The most important
389. 25:41one is the estimated post rate This is of all the samples this person has been
390. 25:45sent How many have they actually made a post for Anything below 25% we're very
391. 25:49hesitant to actually send a sample out for Above 50% this is 71% I'm very happy
392. 25:55to approve this one 45% I will still approve off this one but some people
393. 25:59might be more conscious We can also see some important data including followers
394. 26:03the sales volume they've generated I think in the last 30 days and the
395. 26:07average views per video Now these numbers are lower but this person is in
396. 26:10my target audience So I will go ahead in here and press approve sample request
397. 26:16for her And I will also approve off the sample request for her as well On these
398. 26:21tabs here you can track on the sample requests that have been sent We can see
399. 26:25seven are ready to ship 19 have been shipped and 45 are in progress for this
400. 26:30time period that we have selected The next section we can go to is in find
401. 26:34creators Find creators lets you identify creators that you want to reach out to
402. 26:39And it's important before we dive in and actually start finding creators that we
403. 26:43create a target collaboration We can see we have a target collaboration set up
404. 26:47here Each target collaboration has a certain number of creators that we can
405. 26:50invite to it and has settings that we can offer For instance we could offer a
406. 26:54higher commission rate for the affiliates that we really want to work
407. 26:58with But to show this in action let's go ahead and hit invite to collaborate to
408. 27:02create a new collaboration Let's call this one CE May as this will be our
409. 27:06campaign for May and let's put that it's valid until May 31st We can see the
410. 27:10information that we do below for right here We keep it personable We include a
411. 27:14little information about our product and something about sending them a free
412. 27:18sample We've also created a more intense document here Now this is something that
413. 27:22we can do and we see a strategy that works for a lot of creators and we'll
414. 27:26actually share this full thing here In addition to the commission that we offer
415. 27:29we have some fun bonuses that our top affiliates can hit to earn even more And
416. 27:34oftentimes these are fun prizes especially that our affiliates will
417. 27:36enjoy because we are targeting carnivore diet related influencers These are
418. 27:40things they might enjoy like a subscription to butcher box or unlimited
419. 27:44supply of our product or some fun things right here If they manage to do half a
420. 27:47million dollars in sales they'll get a Tesla Model 3 As this is our for our
421. 27:51product carnivore electrolytes we offer slightly reduced commissions and we have
422. 27:54important dos and don'ts and facts about the product This helps our affiliates
423. 27:57create videos that are in line with what we're trying to say about our product
424. 28:01and also comes off as professional We see some of the top brands on Tik Tok
425. 28:05shop doing this same exact thing Let's go back over here and select the
426. 28:09products Again this campaign right here will be specifically for our carnivore
427. 28:13electrolyte product which is the one we are doing the most on Tik Tok shop Again
428. 28:17we can set a standard collaboration rate of 25% Set up free samples where we
429. 28:22manually approve the request and choose creators For choosing creators we have
430. 28:25several options We can add pre-selected creators or we can add recommended
431. 28:28creators For this I will hit recommended creators and we can go through here and
432. 28:32check off creators we think are relevant to us Now this is still not the most
433. 28:37optimized way to do this If you really want to get optimized you can go on Tik
434. 28:41Tok yourself and search for the keywords that are most relevant to you and your
435. 28:45product and see creators that are posting For us it's carnivore and
436. 28:48carnivore diet We can also find competing products and see the
437. 28:51affiliates that are doing the best for the competing products But for
438. 28:54simplicity of this video we're going to go ahead and just select this first row
439. 28:57right here and click add Although if we were doing this for real we'd be a
440. 29:01little bit more careful about who we're adding to the campaign Once we've done
441. 29:04this we're going to go ahead and hit send as this will be the start of the
442. 29:07campaign Once you've added creators we can now go to message creators It's
443. 29:11important to have a go-to message to send out to your creators that you can
444. 29:14easily copy and paste and send to as many as possible Our message goes
445. 29:18something like this We send the product card along with a little blurb about
446. 29:21what we're offering here more information and offering to send them a
447. 29:25free sample This right here is very concise and we can rapidfire this
448. 29:29product off to many influencers at the same time and save time There are also
449. 29:34many optimization tools out there to do this even quicker But for our sake we
450. 29:38have our virtual assistants who help out in sending out these messages to many
451. 29:42people and then some people will get back We also have a process of
452. 29:45follow-ups For those people we really want to work with we make sure to follow
453. 29:48up with them and keep them engaged so that hopefully even if they don't reply
454. 29:52to message number one as they might have been reached out to by a lot of brands
455. 29:55especially if they were a big creator that they might eventually see our
456. 29:58message and give us a reply This is a numbers game You find your affiliates
457. 30:02you work with them and especially you reach out to many affiliates some get
458. 30:06back and you're able to start working with them and building your brand Now
459. 30:09there are a couple other important things to manage with affiliates The
460. 30:12first one is your analytics You can see how well your products are doing right
461. 30:16here How many sales have been generated and the estimated commissions paid out
462. 30:19If we go over to video we can see this video has brought us in 130 bucks in the
463. 30:24last 30 days or in the last 7 days If we back this up to 28 we can see this video
464. 30:28has made over 900 bucks That's pretty good So we can start to get an idea of
465. 30:32our top performing videos and strategy that work well We can then take these
466. 30:35and use these to post ourselves on our own content on our own carnivore
467. 30:40electrolytes page And we can work with our existing creators to help replicate
468. 30:44content that works well We can also go over to the creators tab to see our top
469. 30:48creators For us it's really important to keep our top creators happy So again
470. 30:53that's providing them support providing them more free samples and also keeping
471. 30:56in touch to showing we value the relationship between them and that they
472. 31:00can make real money working for us We can see that our top affiliate has made
473. 31:03us $2.3k in the past 30 days alone That's pretty good numbers and we can
474. 31:08scroll through and see all the affiliates that have done a great job
475. 31:11working for us There's a lot more settings in affiliate center but the
476. 31:14only one I'll go ahead and touch on is find creators This is an expanded view
477. 31:18to find more creators that fit the parameters that you're looking for You
478. 31:21can do filters that filter the type of creator they are their followers and
479. 31:25their performance of videos Once you put on these filters the most relevant will
480. 31:29show up and we can invite them to our May campaign directly from here Right
481. 31:33here we can go to manage creators to see each creator and how they've done for us
482. 31:37We can sort by videos to see what creators have made the most videos We
483. 31:41can see this guy right here Jim Go has made 64 videos for us That's pretty
484. 31:44impressive But that's enough for affiliates for now to get you started
485. 31:48Again there's more information on all this in our full Tik Tok and Amazon
486. 31:52course The Passion Product Formula There is a link for down there below if you
487. 31:56want to join the weight list for the next time we have slots We dive into
488. 31:58each one of these things in so much more detail completely optimized for the best
489. 32:03way on how to do this in 2025 If this interests you I would really hope to
490. 32:07have you on for the full program so that we can work alongside you for helping
491. 32:11your Amazon and Tik Tok journey become a success Let's navigate back over to the
492. 32:15seller central page There's a couple other things we need to utilize to make
493. 32:19the most out of Tik Tok The first one here is in this marketing tab Let's go
494. 32:22down to campaigns Tik Tok has many co-funded campaigns that they run from
495. 32:26time to time How these work is Tik Tok will fund part of the discount that you
496. 32:30offer For instance this one right here shows that it will run between these
497. 32:33dates right here And the registration will end on July 3rd It tells us the
498. 32:37offer that will be presented to customers and how much of it we will
499. 32:40have to cover versus how much Tik Tok will cover All we have to do is press
500. 32:43register products We'll hit online registration for the easiest use We'll
501. 32:47select the product we want to register into this campaign and hit continue
502. 32:50We're required to do at least 5% off the price for this campaign It's
503. 32:54recommending we go with 27% off In fact that's the minimum it will allow me to
504. 32:57do So we'll stick with it and stick with something similar for our lemon
505. 33:00variation We'll go ahead and select both to make sure they apply and we'll submit
506. 33:04these products Great Now we're fully registered and this is something that
507. 33:07will be co-funded with Tik Tok And you can keep track of these using a
508. 33:10spreadsheet or within that campaigns tab within Tik Tok There's plenty of
509. 33:14campaigns to check out If we go back here we can scroll through and see many
510. 33:17upcoming as well as other challenges that you can complete such as the seller
511. 33:21short video challenge where we can make a short video ourselves promoting our
512. 33:24product and enter to win lots of ad credits to use on Tik Tok shop There's
513. 33:28lots of ways to retarget customers here that are really good that you'll get
514. 33:32access to once you hit certain minimums of customers When you're first starting
515. 33:35out you won't have access to a lot of these things But once you do I recommend
516. 33:39setting up plans for remind price stops recover abandoned carts and recover
517. 33:43incomplete checkouts to make sure you're recovering these customers in the best
518. 33:46way possible I also highly recommend building out your shop By building out
519. 33:50your shop you can appear professional You can add a banner and you can
520. 33:53showcase the products that you most want to showcase as well as showcase flash
521. 33:57sales that might be going on This product page we can see has actually
522. 34:00brought us a good bit of revenue We can actually see that our product page has
523. 34:03had 61 views in the past 30 days which is decent And as some people at least
524. 34:08there's probably a few customers we've got from having this page like this It's
525. 34:11better than nothing Finally a couple important tabs are promotions Right here
526. 34:14we can see the promotions that we have ongoing Sometimes these come from the
527. 34:18campaign Sometimes we will work with affiliates to have affiliate specific
528. 34:21promotions However this gets into a little bit more of the complex nature of
529. 34:25Tik Tok shop and is something that we'll have to save for the rest of our program
530. 34:28But something that I do recommend checking out is Tik Tok ads And you can
531. 34:32see this by going to marketing and shop ads Right here you can create shop ads
532. 34:37that will run on Tik Tok shop And you can track certain metrics like the
533. 34:40return on investment the orders and the cost For instance we can see today that
534. 34:44we spent $27 and generated six orders This represents a return on investment
535. 34:49of 13.27 which is not too bad and I'll take that any day Now to show how to set
536. 34:54this up all we have to do over here is click one of these buttons You can
537. 34:58create a custom shop ad or you can create a GMV Max ad Now I recommend
538. 35:02creating a GMV Max ad as this is the most advanced type of ad with Tik Tok
539. 35:07where Tik Tok will do a lot of that optimization for you Remember one of the
540. 35:11things that makes Tik Tok so powerful is its powerful algorithm And this is
541. 35:15putting the algorithm to work to help promote your products Now you can either
542. 35:19promote products or promote live Most of the time I will go to promote products
543. 35:24However live is an interesting strategy that I do see some people going with and
544. 35:28can find success But as most of our affiliates work with posted content
545. 35:32rather than live content we will go to the promote products tab here Right here
546. 35:36we can set an ROI target This is the return on investment that you want to
547. 35:40see from the ad So make sure to factor in all the rest of your costs including
548. 35:44your affiliate commissions including the product cost or any other business
549. 35:47expenses that you might incur Then your daily budget right here as well as your
550. 35:51ad creatives Now ad creatives is where there's so much power to tapping into
551. 35:55the affiliates In here an authorized post we can go to ad post and hit add
552. 35:59video codes Now when an affiliate posts a video Tik Tok generates a video code
553. 36:03That affiliate can choose to share that video code with you So we make a
554. 36:07practice of of especially on our affiliates top performing videos We make
555. 36:11a practice of asking them for their video codes That way we can add them in
556. 36:15here and now we are authorized to run their content as ads By doing that we
557. 36:19can promote their videos that already did super well organically to a larger
558. 36:23audience By putting ad spend behind them like we already know the content works
559. 36:27because it converted organically By running it as ads to our target
560. 36:31customers we can make even more money So that is the entire content By doing this
561. 36:35we don't have to create our own content and our affiliates create all the ad
562. 36:39creatives for us And this taps into the power Now because these creatives are
563. 36:42already added on another campaign I can't display them here but we can start
564. 36:46the schedule and just have it run indefinitely for most people in this
565. 36:49case and click publish Now because we've already done a campaign we can't create
566. 36:53a new one But let's just take a peek in the campaign we already have here We can
567. 36:56see the total cost as well as the gross revenue for the past 7 days And we can
568. 37:00see that this campaign is running pretty dang well um with a great return on
569. 37:04investment of 7.58 which fits in with our budget and strategy Now showing you
570. 37:09the last important things here First is the analytics This will show you all the
571. 37:13metrics on how your product sales are going as well as your growth and
572. 37:16insights And we can see for the week right here we've done a little bit less
573. 37:20than 1,700 in sales You can see orders item sales returns and all the important
574. 37:25information as well as product level details marketing customers and
575. 37:29post-purchase information This is all really great to keep track of and
576. 37:32provides you all the data that you need to manage your business on a regular
577. 37:35basis Next down here is your shop health Now depending on your shop health you'll
578. 37:39get access to a lot more features with Tik Tok So it's important to keep track
579. 37:43of this information to ensure that you do not have any violations We can see
580. 37:47one violation here which is just due to late shipments Products just came in
581. 37:50late via our multi-channel fulfillment It's not really anything we can do
582. 37:53anything about and we just have to live with that We're still in good health We
583. 37:57can see violation records warning records and the learning center that
584. 38:00they'll make you pass a quiz if you fail a violation It's all really interesting
585. 38:03stuff but keep in mind that as you level up you'll get access to new features
586. 38:08within Tik Tok The store performance as you can see if we're able to get this
587. 38:12score above a 4.5 we get access to a lot more features Now we were above a 4.5
588. 38:17just a few days ago but we had some late shipment issues that have bumped us down
589. 38:20completely out of our control But as soon as we get this number up and we
590. 38:24appeal and we work with the team we'll be able to get this number up and get
591. 38:27access to all the great features that come with having a great performance
592. 38:31score Finally an important thing here is to manage your finances Now Tik Tok will
593. 38:35show you exactly the breakdown you're doing in the payout amount and show you
594. 38:38where all your fees are going This is important to keep track of to ensure
595. 38:41that you're profitable and to ensure you know where your money's going because
596. 38:45there's certain things like a Tik Tok reserve Well Tik Tok will hold a certain
597. 38:48amount of money as your orders are still in progress That reserve amount in
598. 38:52length goes down as you level up in those levels that we just showed you We
599. 38:55can see the gross sales the gross sale refund the seller discount the seller
600. 39:00discount refund This is the discount we offer and this is the discount that Tik Tok
601. 39:03co-funds for us via those campaigns that we just discussed a minute ago
602. 39:07we can see the gross sales refund These are refunds from people that ordered We
603. 39:11can see the customer paid shipping fee You can see the customer paid shipping
604. 39:14fee refund for ones where the customers get free shipping And we can see the
605. 39:18shipping fee subsidy where Tik Tok will actually subsidize $2 for every product
606. 39:22that we ship out They'll provide $2 of shipping fee subsidy to help cover our
607. 39:27cost associated We can see the referral fee Tik Tok actually charges a 5%
608. 39:31referral fee when selling on their platform for referring their users to
609. 39:35your product And they also have a refund administration fee the affiliate
610. 39:38commission that we paid out and the affiliate Tik Tok ads commission The
611. 39:42affiliate the commission that we pay out when running Tik Tok ads to our
612. 39:45affiliates Now this covers all the basics on Tik Tok shop on getting set up
613. 39:50on getting your product launched And I hope this video is useful Again this is
614. 39:53just meant to get you started And if you're interested in learning all those
615. 39:57little ins and outs how to connect your listing into AliExpress so you can
616. 40:00automate that process how to really optimize your affiliates to make even
617. 40:04more money to build out one of those charts that we built out and to get
618. 40:08automated messages running and running and running so you generate new
619. 40:10affiliates on a regular basis We talk about all of that within our program the
620. 40:15passion product formula Not only that we also talk about launching on Amazon as
621. 40:19well because these are the two best platforms to launch on right now 100%
622. 40:23Tik Tok shop and Amazon and it makes it even more powerful if you combine them
623. 40:27So we talk about the whole process how to launch your own product how to go
624. 40:30through each one of the steps of the launch and do a big launch on both Make
625. 40:33sure to go ahead check out that link down below to join the wait list I
626. 40:36hope to see you there to work with you In that case let me know more in the
627. 40:40comments what you want to hear next time Make sure to subscribe and I will see
628. 40:43you next time!