This Podcaster Generated 1 Million Downloads While Traveling to 80 Countries (with Tim Hubbard) — Transcript
Full transcript
- 0:00Most podcasters think longer episodes
- 0:02win. Tim Hubard went the other way. His
- 0:0611-minute show, Short-Term Rental
- 0:08Pitches, pulled nearly a million
- 0:10downloads and became the main way
- 0:12clients find his property company,
- 0:13Cororsley. In this episode, Tim shares
- 0:16why a short episode can outcon convert a
- 0:19long one. You are an important part of
- 0:22how this show reaches the people that
- 0:23need it. Please share it with someone
- 0:25you love. Leave a quick review, hit
- 0:27like, and comment in our YouTube
- 0:29comments. Each one helps it get found.
- 0:32Thank you for that.
- 0:35Welcome to the Podcasting Secrets Show,
- 0:37where successful creators share their
- 0:39best stories, secrets, [music] and
- 0:41strategies. I'm your host, Nathan
- 0:43William.
- 0:45Hello, incurable creators. My guest
- 0:48today is the CEO of Cororsley and one of
- 0:50the most experienced operators in the
- 0:52short-term rental world. He's built a
- 0:54personal portfolio of more than 70
- 0:56rental units across multiple countries,
- 0:58managing more than 100,000 guests
- 1:00through his company, and he hosts one of
- 1:02the top STR podcasts in the industry,
- 1:05Short-Term Rental Riches, which has
- 1:08nearly 1 million downloads. Please
- 1:10welcome Tim Hubard.
- 1:12>> Pleasure to be here. Thanks for having
- 1:13me, Nathan.
- 1:15>> So, Tim, can you share with us something
- 1:16that most people don't know about you?
- 1:18>> Well, that's a good question. Um,
- 1:21>> how about where you live? Okay. Yeah, I
- 1:24live in Brazil. I live in Brazil. Um, a
- 1:27lot of people through the podcast know
- 1:29that I I've lived in South America
- 1:31actually for like the last eight or nine
- 1:33years, but I have I have traveled a lot.
- 1:36I think most people probably don't know
- 1:38I've traveled to like 80 countries or
- 1:40something like that. Goodness. I've
- 1:42gotten gotten around quite a bit.
- 1:44>> So, of those 80 countries, which have
- 1:46been your favorite to visit?
- 1:49>> Yeah. Um, Brazil is is definitely up
- 1:52there. Um, you know, every place is
- 1:55unique and there's always nice things to
- 1:58take away from every place, but Brazil I
- 2:00really love. So, that's definitely one
- 2:01of my top. Um, I love I love Southeast
- 2:05Asia as well. Uh, South Africa I think
- 2:09is amazing place. Budapest is amazing.
- 2:13Uh, before Brazil, I I spent a lot of
- 2:14time in Colombia. I really like
- 2:16Colombia. It's got like a a piece of my
- 2:18my life with it, you know, and history.
- 2:21So, I think those are those are some of
- 2:22my top top favorites.
- 2:24>> Yeah. I I share with you a passion for
- 2:27Brazil. I I served a mission there for
- 2:29two years. And uh and then since the
- 2:32mission, I think I've returned 25 times
- 2:34and I've helped create four or five
- 2:36different businesses. And I just I love
- 2:38the Brazilian people. That's my favorite
- 2:40part of of Brazil. Just phenomenal
- 2:42people.
- 2:44>> They are. Yeah. for anyone that hasn't
- 2:46been there, you you can just feel the
- 2:47energy, I think, kind of the moment you
- 2:49arrive. It's a it's a great place. It's
- 2:52a great place.
- 2:52>> Yeah.
- 2:54[sighs] Can you tell me about your
- 2:57business?
- 2:58>> Yeah. So, um I've been in real estate
- 3:00for a long time. I guess 16 years now. I
- 3:03started in in the long-term rental
- 3:06investment side of things. Um, I worked
- 3:09as a commercial broker, uh, and then
- 3:12helping with investment sales in
- 3:14Northern California, where I'm from
- 3:16originally, and I was traveling a lot.
- 3:19So, I've always I've always kind of
- 3:20traveled, and that's how I discovered
- 3:23Airbnb. I was staying on there, you
- 3:25know, way back in the day. Um, and I
- 3:28decided to change my investments from
- 3:31long-term rentals to short-term rentals
- 3:32after I saw the opportunity and sort of
- 3:34never looked back. So, I've been doing
- 3:36that for a long time and that brought me
- 3:38out of California to to some other
- 3:40states and eventually outside of the US.
- 3:44I have a project down in Colombia as
- 3:46well and I started a podcast along the
- 3:50way about six years ago just talking
- 3:52about operations and they're they're
- 3:55short solo episodes and it was really
- 3:58just about my portfolio because a lot of
- 4:00people have been asking like, "Hey, how
- 4:01are you managing your properties from so
- 4:03far away?" and and getting good results.
- 4:06And so started talking about that and
- 4:09then kind of naturally a lot of people
- 4:10were asking reaching out from the
- 4:12podcast and saying, "Hey, can you help
- 4:14can you help with our properties?" And
- 4:16so we doing that about three years ago
- 4:18and that um is what Cororsley is today.
- 4:21And and Cororsley in short, the name
- 4:24comes from this idea of us being this
- 4:26core operating center behind all of our
- 4:29partners and uh owners properties. So,
- 4:32we're the ones that talk to all the
- 4:33guests. We're the ones that list their
- 4:36properties and manage all the pricing.
- 4:38And we do that all virtually. And so,
- 4:39today we're in we're in dozens of
- 4:41cities. And uh it's been a lot of fun.
- 4:45>> Why are short-term rentals so much
- 4:47better of an opportunity than long-term
- 4:49rentals?
- 4:51>> They're not always. Uh so, you know,
- 4:53there's a really big range with
- 4:55short-term rentals. I mean, literally
- 4:57everything from like a lakeside mansion
- 5:00to a treehouse. You can't get much more
- 5:02diverse when it comes to to property
- 5:05types. Um, but not all of them do well
- 5:08and not all markets are are equal. You
- 5:10know, some markets have more opportunity
- 5:12than others. And for me, it really just
- 5:15came down to a numbers thing. So, I was
- 5:16actually looking to invest in some
- 5:18long-term rentals. And I was staying in
- 5:21a city, uh, Memphis and Tennessee, which
- 5:23you wouldn't expect to be a good place
- 5:25for short-term rentals. and I had rented
- 5:27an Airbnb and I was looking at long-term
- 5:29investments and I knew how much I was
- 5:31paying per night and I knew how much uh
- 5:34the the long-term rental properties cost
- 5:36and how much the Airbnb cost and just
- 5:39made sense. So, started doing that and
- 5:42um you know, a lot of things have
- 5:44changed in the short-term rental world
- 5:45over the last 11 years. Uh but I think
- 5:48there's still a lot of opportunity. Um
- 5:51but it really does come down to
- 5:52operations today. So, a big difference
- 5:53with short-term rentals is you can have
- 5:56almost identical properties like same
- 5:58size, amenities, same neighborhood, and
- 6:01one property can be doing two or three
- 6:03times better than their neighbor.
- 6:05Whereas with a long-term rental, you
- 6:06don't really have that. You know, if you
- 6:07have like a four bedroomedroom, two bath
- 6:09home, maybe it rents for $2,500. You're
- 6:12not going to be able to rent your
- 6:14neighbors for 5,000. It just doesn't
- 6:15work that way. So,
- 6:18>> so why do two properties right next to
- 6:19each other do so much better? better
- 6:21marketing, better furniture, amenities.
- 6:26>> Yeah. So, if if you had like two
- 6:28identical short-term rentals right next
- 6:30to each other, the way that people find
- 6:32short-term rentals is through Airbnb or
- 6:34Booking.com or PBO, you know, a bunch of
- 6:37different platforms online. And the way
- 6:39that you show up on those platforms is
- 6:41really based off your review scores.
- 6:44That's what determines a lot of your
- 6:45visibility. And so if you don't do a
- 6:47good job with the operate operations,
- 6:49then you don't get a lot of visibility
- 6:51and then less people are finding you and
- 6:53less people are making reservations. So
- 6:54>> and then you have to charge less
- 6:57>> and then and then you have to charge
- 6:58less. Yeah. So it's really it comes down
- 7:01to that like having really good
- 7:02operations but also managing your
- 7:04pricing well and like you can have all
- 7:07the operations really dialed in and have
- 7:09great reviews but if you're charging too
- 7:11much uh or you know maybe you're not
- 7:13charging enough and you're leaving money
- 7:15on the table. So revenue management
- 7:17becomes a lot more uh important than it
- 7:20than it would in like the long-term
- 7:22rental world,
- 7:23>> right?
- 7:25You talked about some markets being a
- 7:27lot better than other markets. What are
- 7:28some of the best markets today?
- 7:31>> Yeah, that's a good question. Um, a lot
- 7:33of people I guess I I get this question
- 7:35all the time, you know, and there's like
- 7:37I don't know thousands of of markets in
- 7:39the US. I can tell you some of the ones
- 7:41that aren't as good and those are those
- 7:45are the ones that people traditionally
- 7:47think about when they think about
- 7:48short-term rentals and it's mainly
- 7:50because there's just so much competition
- 7:52now. So, you know, places like Panama
- 7:54City Beach, Florida or Dest, or the
- 7:57Smoky Mountains. These are places that
- 7:59have seen like thousands of new
- 8:02short-term rentals come on on the
- 8:04market. It's not to say that you can't
- 8:05do well in those properties because
- 8:07again, like things are very inefficient.
- 8:09There's some people that are way
- 8:11outperforming others, but as a as a
- 8:13general on the market, um there's pretty
- 8:16easy way to find out using data that's
- 8:19available today. You can go to a tool
- 8:20like AirDNA and you can look at the
- 8:23amount of new properties that have come
- 8:24onto a market and you can look at their
- 8:27occupancy and their average daily rates
- 8:29over the last couple years. And if
- 8:31there's thousands of units coming on
- 8:33board and the occupancy and the daily
- 8:35rates are staying strong, then you know
- 8:37that that market's supporting new units.
- 8:39But if thousands of units have come on
- 8:41and the prices have dropped and occupies
- 8:44dropped, then you know there's there's a
- 8:45lot increased competition and the
- 8:47demand's just not there.
- 8:49>> Yeah. So talk about this podcast and and
- 8:52how has your podcast helped support your
- 8:55business? [snorts]
- 8:56>> It's really been the foundation for our
- 8:58business. Um because you know I was
- 9:01we're managing our partners' properties
- 9:03the same way that we manage my
- 9:05properties. You know Corsley manages my
- 9:07properties as well. And I literally just
- 9:10talk about how we're managing properties
- 9:13on the show. You know each week is like
- 9:15a bite-size episode on some piece of the
- 9:18operation to help others that are doing
- 9:20it themselves as well. And I think after
- 9:23you listen to the show for a while, you
- 9:25realize like, oh my gosh, there there's
- 9:27a lot of pieces to this operation. And
- 9:30so I think the podcast has just given us
- 9:32credibility. It's given us the track
- 9:34record. Um, and it's really the main
- 9:38avenue for people joining us today.
- 9:41[snorts] Your episodes are only 11
- 9:44minutes long, which is pretty short for
- 9:46an episode. Why did you pick that
- 9:48length? and and how does that format
- 9:51work well for your audience?
- 9:54>> When I started years ago, I was looking
- 10:00for something honestly to just be easy,
- 10:02you know, uh I wouldn't have to schedule
- 10:04things out. I could talk about what I
- 10:07already knew, you know, and and things
- 10:10happening in the business. And so, I
- 10:12guess it was out of laziness, you know.
- 10:14I I enjoy talking to other people for
- 10:17sure. Um, but it it is a little easier
- 10:21to, you know, to knock out four episodes
- 10:24when I can just sit down and record on
- 10:26four topics that we've been doing day in
- 10:28and day out in the business and not have
- 10:30to coordinate anything.
- 10:31>> You you drilled down to a pretty
- 10:33specific niche. Can you can you tell us
- 10:36about choosing that niche and kind of
- 10:38why you chose that niche and and how
- 10:40that's been beneficial?
- 10:42>> So, I guess it's two-part. I I chose it
- 10:46simply because the investment returns
- 10:48were better, but I also found it more
- 10:50exciting, you know, working in the
- 10:52long-term rental side of things. Like
- 10:54you paint every property the same color,
- 10:56you put the same flooring in, you know,
- 10:59someone moves in, they move out a year
- 11:01or two years later. And short-term
- 11:03rentals were something that I was
- 11:05personally staying in for years and I
- 11:07still do today, uh, you know, throughout
- 11:09my travels and everything. And so it was
- 11:11it was just more fun. So, it made more
- 11:13money and more fun, but it's also a new
- 11:17niche or new industry, you know, at
- 11:19least it was 11 years ago. And it's more
- 11:23inefficient. And so, a lot of times when
- 11:25there's more inefficiencies, there's
- 11:27more room for opportunity. Uh, and I
- 11:29think there still is today. Like, it's
- 11:31still very inefficient. Um, and so,
- 11:34yeah, we're excited. I feel like we're
- 11:36kind of just getting started.
- 11:38>> [snorts]
- 11:39>> You've had nearly a million downloads
- 11:41and that's a huge milestone. What has
- 11:44been your secret to success for growing
- 11:46and marketing and promoting your
- 11:47podcast?
- 11:49Um, I'm sure part of the numbers come
- 11:52from the fact that they are short
- 11:53episodes, you know, and if someone
- 11:55enjoys one of them, they can they can
- 11:57listen to four or five on a an hour
- 11:59commute. Um, so I'm sure that plays part
- 12:02of it. Um, but I guess you know people
- 12:05that are actively in the industry,
- 12:08there's a lot of information out there
- 12:11and
- 12:13the fact that I'm talking about things
- 12:16that are happening in, you know, the
- 12:17real world on a day in and day out basis
- 12:19and that's what my team and I are
- 12:21focused on 100%, I think gives
- 12:23credibility uh to what we're talking
- 12:25about. And I'm sure that helps um build
- 12:29build trust and and people find it as a
- 12:31valuable resource.
- 12:32>> Today's episode of Podcasting Secrets is
- 12:34brought to you by Pod Allies, the done
- 12:36for you podcasting services solution.
- 12:39When I speak with CEOs about their
- 12:41podcast, one of the most common comments
- 12:43that I hear is that they know they need
- 12:45a podcast, but they don't have time.
- 12:48Have you ever wondered how some
- 12:50businesses find a way to still run their
- 12:53podcasts while juggling their crazy
- 12:55day-to-day operations? The secret might
- 12:58be simpler than you think. Let me
- 13:00introduce you to Pod Allies. This is a
- 13:02service that's changed the game for
- 13:03businesses in the podcasting world. Pod
- 13:06Allies is a done for you podcast
- 13:07production and marketing service. They
- 13:09understand that while many businesses
- 13:10understand the immense value podcasting
- 13:12can have for their business, finding
- 13:14time to produce, syndicate, promote, and
- 13:17monetize a show can be challenging. Pod
- 13:20Allies offers a dedicated team to handle
- 13:22virtually all aspects of your podcast
- 13:24production. From strategy and branding
- 13:26to audio and video editing and guest
- 13:28scheduling, they've got you covered.
- 13:30They even take care of creating blog
- 13:31posts, transcripts, and syndicating your
- 13:33content across multiple platforms. What
- 13:36sets Pod Alleys apart is their use of
- 13:38Pod Up, their proprietary podcasting
- 13:40software suite. This allows them to
- 13:42streamline the entire podcasting
- 13:44process, saving you time, effort, and a
- 13:46bunch of money. If you're ready to
- 13:48become a thought leader, connect with
- 13:50your audience, and grow your business
- 13:51through podcasting without all of the
- 13:54investment of time and cost of doing it
- 13:56yourself, Pod Allies might be the
- 13:58perfect solution for you. To learn more
- 14:00or to schedule a free consultation with
- 14:02a podcast expert, visit podalies.com.
- 14:05That's p o d a lls.com.
- 14:09Now, back to the show. Yeah. You lost
- 14:12your editor a while back. Um, had to
- 14:15make a transition and kind of refresh
- 14:17your show. Can you tell us about that
- 14:19process and and what you learned from
- 14:21it?
- 14:22>> I did. Um, that was kind of crazy and
- 14:26just really unexpected. I mean, when I
- 14:28first got started with podcasting, I'm
- 14:30sure like a lot of people, I just
- 14:31Googled, you know, how do I start a
- 14:33podcast? And this was before AI, and I
- 14:36went out and got a mic and I found
- 14:38someone on Upwork to to make me a little
- 14:40jingle and uh and to help me edit along
- 14:43the way. And so, I worked with um this
- 14:46guy for a couple years, and everything
- 14:49was really good. He had asked a couple
- 14:51times along the way if if I would give
- 14:54him like a 30-se secondond credit
- 14:56promotion at the end of each episode to
- 14:58let people know that, you know, he had
- 15:00been doing it for me. But my episodes
- 15:03are short, you know, as we talked about
- 15:05and like 11 minute episode with a 30
- 15:07second credit.
- 15:08>> Yeah.
- 15:09>> I I just
- 15:10>> You want to be promoting your products
- 15:11and services, not him.
- 15:13>> Exactly. Exactly. and and one day he
- 15:16just said, "Hey, I'm not going to edit
- 15:20your podcast anymore and I'm taking your
- 15:23music," which I thought was mine. I
- 15:25mean, I went on Upwork and that was the
- 15:27original thing we started working
- 15:29together. You know, he made the music,
- 15:31but all good. Found some new music and
- 15:33found a new editor and, you know, keep
- 15:35on keeping on.
- 15:37>> Yeah. You say listeners can tell who is
- 15:40living it and who's just reading about
- 15:42it. How do you keep that authenticity as
- 15:45your show's grown?
- 15:46>> There there are some guest stories and
- 15:49things that happen that you know are are
- 15:53just out of the blue. And so I think I
- 15:56use a lot of stories. You know, a lot of
- 15:58the topics start with with stories or
- 16:01things that have happened with my
- 16:03properties or, you know, things that
- 16:05we're learning with uh other properties
- 16:07that we're bringing on. And it is a
- 16:09niche market and so there's or a niche
- 16:11industry. So there's not a like a lot of
- 16:16people that have been producing content
- 16:18consistently for a long time and so I'm
- 16:22sure you know just the track record and
- 16:24the amount of guests that we have coming
- 16:26in adds adds to everything.
- 16:29>> Yeah. So you talked about it being
- 16:31niche. What advice would you give to
- 16:33someone in another niche industry who
- 16:36wants to start a podcast but thinks the
- 16:38audience is too small or is concerned
- 16:40it's too small?
- 16:42Yeah, you know, there's a lot of
- 16:44businesses that you don't need to have a
- 16:46really big audience or you don't need to
- 16:48have, you know, millions of people
- 16:51tuning in or watching your YouTube
- 16:52videos. Um,
- 16:55and in the property management space,
- 16:57like it's a small niche, but they're
- 16:59really important decisions. you know,
- 17:01someone's coming to us with a property
- 17:03that maybe is the biggest asset they own
- 17:07or, you know, and they're it's their
- 17:09retirement or something like that. And
- 17:12so, I guess it just depends on what your
- 17:15business is. If if if you have a very
- 17:17very low margin uh and you need a high
- 17:22uh volume of transactions, then having a
- 17:25small niche might be difficult. But um a
- 17:29lot of businesses aren't like that, you
- 17:31know, where you don't don't need a huge
- 17:32niche. So
- 17:34>> yeah, especially if the revenue that can
- 17:36be generated per customer is high,
- 17:38right? Because people pay a substantial
- 17:40amount of money for vacation rentals
- 17:42that each customer is more valuable. If
- 17:44uh you had a really small niche and it
- 17:46was about something people didn't pay
- 17:49very much money for like pens or
- 17:51something, it it may be more difficult.
- 17:54>> Yeah,
- 17:55>> I guess there are highend pens.
- 17:57Yes, that's right.
- 17:58>> Yeah. Yeah, they're certainly high in
- 18:01pens, but yeah, that would be a one-time
- 18:03transaction, right? Uh so, yeah,
- 18:05recurring businesses, uh you also don't
- 18:07need as big of a an audience, you know,
- 18:10if you're going to be working with
- 18:12someone for years.
- 18:14>> Um then
- 18:17you don't need as many uh customers, I
- 18:19guess.
- 18:20>> Yeah. So Tim, if a new podcaster came to
- 18:23you and just asked you what your best
- 18:26advice is to help them build a standout
- 18:29show, what would you tell them?
- 18:30>> Um, well, I I think you need to give it
- 18:33some good thought before just jumping
- 18:34in. Um, but you know, maybe start off
- 18:38choosing a niche, um, just like I did
- 18:41years ago. Um, know exactly who you're
- 18:44serving. See, uh, stay consistent. I
- 18:48think that's a really big one because a
- 18:50lot of people
- 18:51uh some things just take time to get
- 18:53traction. You know, I would find
- 18:56something from real world experience uh
- 18:58because it people will hear it in your
- 19:00voice when you're on the podcast. It'll
- 19:03come through and and then lastly, I
- 19:06would just make sure that you make every
- 19:07episode useful. Uh don't just try to
- 19:10fill the fill the space, but have
- 19:12something that's actually helping
- 19:14people.
- 19:15>> Yeah. Thank you very much. That's right.
- 19:17You you have to be providing real value.
- 19:20It's it's hard to get people's time and
- 19:22attention. A lot of times um podcasters
- 19:25think, well, I'm giving it away for
- 19:27free. They don't have to pay anything
- 19:28and then they go fill their show with
- 19:30fluff. But the reality is people are
- 19:33trading time, right? If it's a half an
- 19:35hour show, they're trading a half an
- 19:36hour of their life in exchange for
- 19:38listening to that show. Exactly. And so
- 19:40you've got to give them enough value to
- 19:42be worth trading half an hour of their
- 19:44life for. hopefully a lot more value
- 19:46than that. So, I I love your your point
- 19:49about focusing on value. So, you talked
- 19:52about losing your editor and and having
- 19:55to replace that position and and I'm
- 19:56sure that was a big challenge. I' I've
- 19:58had to do that before, but it doesn't
- 20:00sound like that was that big of a deal.
- 20:02Have you had any other bigger challenges
- 20:04that you faced and how did you solve
- 20:06those? Yeah, I would say losing the the
- 20:09editor was more just frustrating than it
- 20:12was uh challenging, you know. Um
- 20:16let's see. A bigger challenge than that,
- 20:19there have been times where
- 20:22just got really busy and I and I didn't
- 20:25have shows prepared. Um that's that's
- 20:28always challenging. Um you know, during
- 20:30COVID, that was a really interesting
- 20:32time with short-term rentals. you know,
- 20:33a lot of them just shut down uh
- 20:36completely. They weren't even, you know,
- 20:38weren't even legal.
- 20:40>> How did you survive with with the COVID
- 20:42shutdown?
- 20:44>> We we learned a lot, that's for sure. Um
- 20:47it co was interesting because at the
- 20:50same time, it prevented a lot of
- 20:52short-term rentals from being rented. It
- 20:56also opened up a lot of visibility to
- 20:58the industry because people that were in
- 21:00cities were driving out of the cities.
- 21:03>> Oh, they didn't have to stay in the
- 21:04cities anymore for their job. They could
- 21:06go wherever they wanted.
- 21:08>> Exactly. So, it actually added quite a
- 21:11lot to the industry. And fortunately,
- 21:14I was diversified. So, I had properties
- 21:17and places that were impacted less than
- 21:19others. Um, but it was it was a really
- 21:22interesting time. You know, it the
- 21:24city's shifted from having people
- 21:26traveling into the city to people within
- 21:29the city wanting to rent your property,
- 21:32your short-term rental. And most of the
- 21:33time,
- 21:35someone that lives local wanting to rent
- 21:37your short-term rental wants to rent it
- 21:38because they want to do something there
- 21:39that maybe they don't want to do at
- 21:41their their property, like have a party
- 21:43or something like that. And so, we
- 21:45learned we learned that lesson pretty
- 21:47quickly, uh, that renting to locals you
- 21:49got to be careful about. There's lots of
- 21:51good situations where you can, you know,
- 21:52but um we've we've added a lot of
- 21:55policies over the years and and co was
- 21:58certainly a good learning lesson.
- 22:00>> Yeah. You've managed more than 100,000
- 22:03guests and in your business that's it's
- 22:07that's critical because you're like you
- 22:09described you're dependent upon those
- 22:11reviews. What advice can you give us
- 22:14about operations and customer retention
- 22:17and managing great relationships so that
- 22:20you you can get the great reviews?
- 22:23>> Yep. Um it is it is crucial to the
- 22:26success of a property. If someone
- 22:29it it really comes down to expectations.
- 22:32So you need to make sure that your
- 22:34property is set up exactly the way
- 22:36someone's going to find it when they
- 22:38show up. Um, and and it should be even a
- 22:41little better than when they show up.
- 22:42So, if if they're seeing these beautiful
- 22:44pictures that you took 3 years ago, uh,
- 22:47and your lamp's broken and your bed's
- 22:49sagging and there's scuffs all over the
- 22:51wall and they show up, that's not
- 22:54meeting their expectations, you know?
- 22:56So, it's all about meeting expectations.
- 22:59Um, and that's pretty easy to do with
- 23:01photos. Uh, and making sure your
- 23:03property is clean. Having really quick
- 23:06communication goes a really long way. I
- 23:08mean, you can have issues at your
- 23:10property, but if someone's not there to
- 23:13support the guest or to resolve the
- 23:15problem, then that's when your reviews
- 23:18suffer and it really just becomes a
- 23:20downward spiral. Uh what happens
- 23:23actually is like if you get some bad
- 23:24reviews,
- 23:26people see that before they book your
- 23:28property and and maybe they're in
- 23:29between your property and another one
- 23:30and and they see a bad review, maybe
- 23:32there was some deferred maintenance.
- 23:35that's in their mind, you know, before
- 23:36they check in your property. And if they
- 23:38also don't have a perfect experience and
- 23:41they leave a bad review, then it's it's
- 23:43it's just really bad. Um, and the
- 23:45listing sites, they actually take your
- 23:47properties down these days. So, if
- 23:48you're on Airbnb and you haven't been
- 23:50doing a good job, they don't want you on
- 23:52there either. And so, um, it's really
- 23:55about expectations, making sure the
- 23:57property's clean, and having good good
- 23:59communication.
- 24:01>> Yeah, that's right. we're only happy or
- 24:04our happiness is directly proportional
- 24:06to how our expectations are being met.
- 24:09So there's two ways to solve that,
- 24:10right? You can you can adjust
- 24:13expectations, right? Lower them, right?
- 24:16By giving them correct information or
- 24:18you can provide amazing service and and
- 24:21raise the the reality. But you've got to
- 24:23exceed wherever the expectation is. Am I
- 24:26understanding that correctly?
- 24:27>> That's correct. Yeah. And it's it's
- 24:30funny. I I remember back in the day when
- 24:32uh I was adding properties a lot more
- 24:34quickly. I I would take pictures with my
- 24:36phone, you know, and everyone's like,
- 24:37"Oh, you got to have like the best
- 24:39photos ever." But the reality is I was
- 24:42setting lower expectations. And so these
- 24:44guests would show up to the property
- 24:45like, "Oh my gosh, this place is
- 24:46gorgeous." You know, why I was waiting
- 24:48to get professional photography. Um and
- 24:51so yeah, if if you're setting lower
- 24:53expectations and you're exceeding them,
- 24:55that's a recipe for for great reviews.
- 24:57Yeah, Tim, thanks for being with us
- 25:00today and sharing your great advice and
- 25:02and the value with with our audience. If
- 25:05our audience wants to learn more about
- 25:07you and your show and your business,
- 25:10what are the best ways for them to do
- 25:11that?
- 25:13>> Yeah. Um, my podcast is called
- 25:15Short-Term Rental Riches. So, we're on
- 25:17all the podcast outlets as well as
- 25:19YouTube. And our business is called
- 25:22Cororsley. Cze.
- 25:26We have tons of free resources on there
- 25:28if you're looking to get started in the
- 25:30industry or if you already have a
- 25:31property. We've got lots of quick
- 25:33actionable tips you can find there and
- 25:35we'd love to partner with you. So, if
- 25:37anyone out there has a property and
- 25:38they're looking for some help or they
- 25:40don't think it's optimized and you know
- 25:42quite the right way, I'd love to just
- 25:44jump on a call and and chat with you
- 25:46about it. You can do that from our
- 25:47website as well.
- 25:48>> Sounds great. Thank you so much, Tim.
- 25:51[snorts]
- 25:51>> Thank you. And here are my key takeaways
- 25:53from this episode. Number one, record
- 25:55short solo episodes on work you already
- 25:57know. Then batch several in one sitting.
- 26:00Number two, treat your show as the main
- 26:03way clients find you, not a side
- 26:04project. Number three, talk through your
- 26:08real day-to-day work so your track
- 26:10record does the selling. Number four,
- 26:13pick a niche with high value or
- 26:16recurring customers so a small audience
- 26:18still pays. Number five, make each
- 26:20episode genuinely useful. since people
- 26:23are trading their time to listen. Number
- 26:26six, publish consistently because
- 26:29traction and trust tend to build over
- 26:31months, not weeks. Number seven, set
- 26:34guest expectations you can beat, then
- 26:37exceed them for stronger reviews. Number
- 26:39eight, reply to guests fast so small
- 26:42problems get fixed before they become
- 26:44bad reviews. Number nine, check new
- 26:46supply against occupancy and rates on
- 26:49AirDNA before you buy into a market.
- 26:52And finally, number 10, get ownership
- 26:55and writing for anything you commission,
- 26:57like intro music, before you need it.
- 26:59Did you love this episode? Then please
- 27:01leave a rating on Apple Podcast or
- 27:03wherever you listen to it. And please
- 27:05leave a comment on YouTube. And you can
- 27:08grab your free copy of the 101
- 27:11podcasting secrets guide and get new
- 27:13episodes emailed to you by signing up
- 27:16for the newsletter at
- 27:17podcastingsecs.com.
- 27:19And you can get a free trial of Podup's
- 27:22all-in-one podcasting platform where you
- 27:24can become a published podcaster in two
- 27:27hours or less. Thanks for listening.
- 27:29Let's turn your passion into profit with
- 27:32a podcast.
- 27:35[music]
About this transcript
This page contains the full transcript of This Podcaster Generated 1 Million Downloads While Traveling to 80 Countries (with Tim Hubbard) by Podcasting Secrets: Grow Your Podcast, generated from the public captions YouTube serves with the video. The transcript has 4,933 words across 733 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.