This monetization update is really, REALLY bad — Transcript

Full transcript

1. 0:00So, YouTube have just released probably
2. 0:02their most evil and worst update yet.
3. 0:06So, if you haven't heard yet, YouTube
4. 0:07have just released a brand new update on
5. 0:10partner program monetization. And what
6. 0:13once was one of the hardest things to do
7. 0:15in getting 4,000 watch hours is now even
8. 0:17harder because they've doubled it to
9. 0:198,000 watch hours to even hit YouTube
10. 0:22monetization. Now, I know that a lot of
11. 0:25you were already really struggling to
12. 0:27hit that 4,000 watch hours. So, hearing
13. 0:30that they're going to double this to
14. 0:318,000 is going to be a major kick in the
15. 0:34teeth. So, in this video, I'm going to
16. 0:35discuss this big monetization change.
17. 0:38I'm also going to tell you exactly why
18. 0:40they've done this, like the real reason
19. 0:42because the headlines don't always speak
20. 0:44the truth. And then I've got something
21. 0:46really important that I need you to do
22. 0:48to help try and reverse this big change.
23. 0:51So, let's get into it. All right. So,
24. 0:53YouTube literally yesterday released
25. 0:56this blog post here. And the the worst
26. 0:59bit about this blog post is the fact
27. 1:00they're given new opportunities to earn
28. 1:03as if like this is some exciting new
29. 1:05update. So, you look at this thinking,
30. 1:07"Wow, there's there's more opportunities
31. 1:09to earn as a small creator here. Let's
32. 1:10give it a read." So, down here they
33. 1:12discuss YouTube Partner Program and how
34. 1:14it's been going for 20 years and all
35. 1:16that kind of stuff. And then they talk
36. 1:17about premium light, so there's no kind
37. 1:19of there's no update about the
38. 1:21monetization requirements yet. And then
39. 1:23YouTube Shorts. So, they they're kind of
40. 1:26like buttering you up so far. And then
41. 1:28bang. Here we go. The biggest change of
42. 1:30them all. YouTube Partner Program ads
43. 1:32and premium thresholds. So, to keep pace
44. 1:36with the growth of YouTube, which now
45. 1:37sees over 200 billion daily Shorts views
46. 1:41and over a billion hours of watch time
47. 1:43on TV every day, they're now basically
48. 1:46just doubling the partner program
49. 1:48requirements. So, new creators now have
50. 1:51to reach 8,000 qualified watch hours in
51. 1:55the last 365 days. And also, the
52. 1:58previous 10 million Shorts views now
53. 2:01goes to 20 million. So, they've
54. 2:03literally, apart from the 1,000
55. 2:05subscriber requirements, they've quite
56. 2:07literally doubled the requirements to
57. 2:10hit monetization and start earning on
58. 2:12YouTube. Now, like I said at the start,
59. 2:14for a lot of you, this is going to be a
60. 2:15huge kick in the teeth because so many
61. 2:17of you were so close, yet so far from
62. 2:20the 4,000 watch hours, it's now going to
63. 2:22be doubled to 8,000. So, it's going to
64. 2:25take you double the amount of time,
65. 2:27double the amount of effort just to hit
66. 2:29the actual monetization requirements. Um
67. 2:31and look, this isn't just like a 10%
68. 2:34increase or a 25% increase, or even a
69. 2:3650% increase. This is a 100% increase on
70. 2:40what it was before, which is just To me,
71. 2:43it's not very fair. But, it's not only
72. 2:45the 8,000 watch hour update that's so
73. 2:48bad because there's actually an even
74. 2:50worse update than that. So, YouTube
75. 2:53Shorts here, beginning February 1st,
76. 2:552027, creators who have 10 million
77. 2:57qualified Shorts views over the last 90
78. 2:59days will be eligible for ads and
79. 3:01subscription revenue. Channels that fall
80. 3:04below this, which means if you get less
81. 3:06than 10 million Shorts views every 90
82. 3:08days, your ad revenue will then be
83. 3:10turned off. So, if you're basically just
84. 3:12a Shorts-based channel, you have to get
85. 3:1510 million Shorts views every 90 days,
86. 3:18otherwise they'll just take off Shorts
87. 3:20ad revenue, which to me is even harsher
88. 3:23than the 8,000 watch hour requirement.
89. 3:25So, what it says here is channels below
90. 3:27this threshold remain in the YouTube
91. 3:29Partner Program and continue earning on
92. 3:31long-form content, which is a good
93. 3:32thing, but Shorts revenue sharing will
94. 3:35automatically to be turned off and then
95. 3:37only resumes once you cross 10 million
96. 3:39views again. So, you basically have to
97. 3:41sustain 10 million views every 90 days,
98. 3:44which is 3 months. So, you've got to do
99. 3:45like 3.33 million views every single
100. 3:48month just to make sure that your Shorts
101. 3:51are continuing to be monetized, which is
102. 3:53actually pretty mental. So, before we
103. 3:55discuss the real reasons why they're
104. 3:57doing this beyond YouTube's just
105. 3:58official kind of like press release, I
106. 4:01actually first need you to do something.
107. 4:03So, for big channels like mine, we have
108. 4:06what's called a dedicated account
109. 4:07manager. It's basically a person who
110. 4:10works at YouTube who is our point of
111. 4:12call. So, I have direct access to
112. 4:14someone who works at YouTube. I have
113. 4:16meetings with them. I have I can give
114. 4:18feedback. I can talk to them. I can
115. 4:20share
116. 4:21um all I can share anything basically.
117. 4:23So, what I thought would be good to do
118. 4:25is I want you guys to go down and
119. 4:27comment on this video what you think of
120. 4:30this new update, why it's going to
121. 4:32affect you, and what you think should be
122. 4:34changed. So, I basically want to garner
123. 4:37enough support and enough interest in
124. 4:40this comment section to be able to go to
125. 4:42my account manager and be like, "Look,
126. 4:45I understand YouTube want to make these
127. 4:47changes, but this is a feedback I'm
128. 4:48getting from all of my audience." Now,
129. 4:51it's really important you use your voice
130. 4:52there because this is a huge change and
131. 4:54we need to make sure that the people at
132. 4:56YouTube understand how much this is
133. 4:58going to affect smaller channels like
134. 5:00yours. So, please just go down there,
135. 5:02give your honest thoughts. Don't go
136. 5:04berating YouTube because don't forget
137. 5:05this is their platform, but just give
138. 5:07your honest thoughts, your struggles,
139. 5:09and why you think this is a good or a
140. 5:10bad idea. Just be honest. Next time I
141. 5:13speak to my account manager, which is
142. 5:14very soon, I will feedback everything
143. 5:16you said.
144. 5:17But, now I want to give you the the real
145. 5:20reasons why YouTube has done this
146. 5:22because obviously we've got the official
147. 5:25YouTube announcement, which is always
148. 5:26going to be a bit sugarcoated. So, I
149. 5:28actually used AI, ChatGPT specifically,
150. 5:31to do a bit of investigative work
151. 5:34because I know that it's not always what
152. 5:35it seems on the outside. So, they've
153. 5:37given me like reasons why YouTube are
154. 5:39actually doing this. So, the first
155. 5:41reason is that apparently 4,000 watch
156. 5:43hours simply isn't as difficult as it
157. 5:46was back in 2018. Which to some of you
158. 5:49might be like, well, I have I still
159. 5:51haven't reached 4,000 watch hours, so
160. 5:52clearly it is as difficult. But in
161. 5:54fairness, they do actually give quite a
162. 5:56good response. So when YouTube
163. 5:57introduced the current 1,000 subscribers
164. 5:59and 4,000 watch hours requirement back
165. 6:01in 2018, which was like 8 years ago,
166. 6:03YouTube was a much smaller platform,
167. 6:05they say. Today, there are dramatically
168. 6:07more viewers, which is true. There are
169. 6:09more people using and watching YouTube.
170. 6:11More recommendation services, more
171. 6:13devices, more shorts feeding into
172. 6:15long-form discovery, and more overall
173. 6:17consumption. So this is technically
174. 6:19true. You've got more devices, you got
175. 6:21TV, you got phone, you got tablet and
176. 6:24laptop now, so that's four different
177. 6:25devices. You got more shorts feeding
178. 6:28into long-form discovery, which is kind
179. 6:29of true because you can link your shorts
180. 6:31to your long forms. You got more
181. 6:33recommendation services, which is also
182. 6:35true. They just released the custom
183. 6:36feeds, the ask YouTube, the
184. 6:39suggested, recommended. There are so
185. 6:41many different ways to discover content.
186. 6:43And more overall consumption. So look,
187. 6:46this is technically true, although to
188. 6:48some of you it doesn't really feel like
189. 6:50it because you'll see all the bigger
190. 6:52creators in your niche kind of pulling
191. 6:53in all the views, and it doesn't really
192. 6:55leave much room for smaller creators. So
193. 6:58whilst this is true, they still have a
194. 7:00massive imbalance between who gets that
195. 7:02attention and who gets the spots in
196. 7:04these devices and like recommendation
197. 7:06services. Then number two, they want ad
198. 7:09revenue reserved for creators who have
199. 7:11demonstrated more sustained demand. So
200. 7:13again, this is a bit of a gray area
201. 7:15because they're basically saying they
202. 7:17want to prioritize ad revenue for
203. 7:20creators, whether it's small or big, who
204. 7:22are demonstrating proven demand and
205. 7:25proven value and quality through their
206. 7:28videos. Instead of seeing a smaller
207. 7:30creator who's just started with a
208. 7:32faceless channel, got 4,000 watch hours
209. 7:33really quickly, and then suddenly
210. 7:35they're now getting some of the ad
211. 7:37revenue from someone who's been doing it
212. 7:39for ages, and they're producing quality
213. 7:41content, if that kind of makes sense.
214. 7:42So, what they're saying is they want to
215. 7:43reserve the actual ad revenue for these
216. 7:46proven creators as opposed to these
217. 7:48brand new creators who are just mass
218. 7:50producing content and suddenly getting
219. 7:52monetization requirements. But then the
220. 7:53next one is it probably reduces the
221. 7:56enormous number of tiny channels
222. 7:57entering the advertising pool. This is
223. 7:59also another gray area because on one
224. 8:01side of YouTube you've got mass produced
225. 8:03AI content slop, which some videos do
226. 8:05quite well and they're getting
227. 8:07catapulted into YouTube Partner Program
228. 8:09just because they're posting so many
229. 8:11videos on mass and they're hitting the
230. 8:13actual monetization requirements. So, by
231. 8:16technical terms, yes, they do deserve
232. 8:18it, but then if you've got a real
233. 8:20creator who's using your face and you're
234. 8:22a real person who can't make as much
235. 8:24content as these AI channels, that's not
236. 8:26fair that you can't hit monetization
237. 8:28whilst they can. So, they don't want
238. 8:30these channels kind of like entering the
239. 8:31pool and then leaving and then entering
240. 8:33and leaving. They kind of want to make
241. 8:34it a little bit harder to kind of like
242. 8:36filter out all of those AI mass market
243. 8:38slop channels. That's what they're
244. 8:40saying. Um, again, it's a bit of a gray
245. 8:43area. So, yeah, look, that is basically
246. 8:45YouTube's new update. Um,
247. 8:48there's two sides of every coin and I
248. 8:51understand that this is going to be a
249. 8:52huge huge disappointment to so many of
250. 8:55you who are working so hard. I
251. 8:57understand that YouTube do have to bring
252. 8:59in new measures to tackle AI slop all
253. 9:01that stuff, but they kind of made a rod
254. 9:03for their own back letting these guys in
255. 9:05in the first place because now you've
256. 9:07got real genuine creators kind of being
257. 9:10penalized because of what's happened
258. 9:12with the AI mass market stuff. So, look,
259. 9:15just please do comment down below your
260. 9:16thoughts and how you think I could help
261. 9:19try and help you when it comes to my
262. 9:20meeting with my account manager, um, and
263. 9:22we can go from there. But anyway, look,
264. 9:24these changes don't come into effect
265. 9:26until the 1st of February, 2027. So, you
266. 9:28basically have about 6 months until
267. 9:31doomsday. Now, you could come and join
268. 9:33my YouTube Wealth Academy. I've got
269. 9:34hundreds of creators all helping each
270. 9:37other in the community. We've got over
271. 9:38100 different lectures, 15 different
272. 9:40modules, and I will teach you everything
273. 9:42you need to know to hit monetization
274. 9:44within the next 6 months. I promise you,
275. 9:46you'll love it. But anyway, if you don't
276. 9:48want to come and join my academy, that's
277. 9:49that's completely fine. I'd recommend
278. 9:51watching this video here where I discuss
279. 9:52the biggest opportunities happening on
280. 9:54YouTube right now. I'll see you there.