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This Is What I’d Sell Online If I Had to Start Over — Transcript

by Odetta Rockhead · 3,045 words · 434 segments · language en · Watch on YouTube

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0:00If I had to start over online today, I
0:03would not start with inventory. I would
0:05not start with figuring out things like
0:08shipping. And I would definitely not
0:10start with a product that I have to
0:12remake every time someone buys it. I
0:15would probably sell something that I can
0:18create once, deliver it automatically,
0:22and sell it again and again, which means
0:25that I can actually make money while I
0:28sleep. And in this video, that's what I
0:30want to talk about because I want to
0:32show you exactly how to create and set
0:34up this product. So, I'm going to show
0:36you as well the type of product, who I
0:39would sell it to, how I would package
0:41it, how buyers would receive it, where I
0:44would list it for sale, and how I would
0:47turn one product into a whole bundle.
0:50Rockstars, let's build this passive
0:53income stream together, step by step.
0:57Welcome back to the Rockstar Academy.
0:59I'm glad you're here. Thank you for your
1:01loyalty and thank you for those who keep
1:03coming back. For that, I'm grateful. And
1:05if you're not yet a rockstar and you
1:07want to become one, you can go ahead and
1:08subscribe, but it's not required. I'm
1:10just glad you're here. We have a lot to
1:12cover. So, I'm going to jump right into
1:14it. Now, let me talk about first the
1:17product that I would sell. And the
1:19product is editable templates, but this
1:21is editable templates with a difference.
1:24So, make sure you stay tuned for that.
1:25What this means is that the customer
1:27will buy access to a particular design
1:30that they can actually open. They can
1:32customize it and then use it themselves.
1:35So instead of selling a flat image,
1:37which is what most people do online,
1:39you're selling something that's
1:40editable. And here's the best part that
1:42can include videos, which is what I'd
1:46say is very unique. And because of that
1:48uniqueness, you're likely going to get
1:50more sales. Now, if you're wondering why
1:52would people buy editable templates or
1:54data, it is because they need marketing
1:57material and they need this marketing
1:59material constantly. And many of them,
2:01they don't want to hire a designer
2:03full-time or pay freelancers to create
2:06content. They're looking for something
2:07that's readymade that they can easily
2:10customize and use to market their
2:12products. Now, let's talk about the tool
2:14that I would use to do this because
2:16there are quite a few of them out there
2:18on the market, but they cannot deliver
2:20what I'm about to share. For this
2:22tutorial, I'm using KD. And one of the
2:25reasons why I really like using KD is
2:28because it's very beginner friendly. And
2:31what you can do is if you want to follow
2:33along with the steps that I'm about to
2:35take, I'm going to grab my computer so
2:37we can do this together. I have placed a
2:39link at the top of the description. It's
2:41going to be above all the writing or on
2:44top of the fold. And you can decide if
2:47you want to upgrade to KD Pro or the
2:49expert plans. And to get a 25% discount
2:53for either of those plans, you can use
2:56the link that's in the description.
2:59Enter code Odetta YT that I'm popping up
3:02here on screen and you're going to get
3:0425% off the first month or the first
3:07year of a KD Pro or a KD expert plan.
3:11Now, KD is a good option because it has
3:15strong design tools like typographic,
3:18posters, labels, logos, product mockups,
3:21business graphics, social media designs,
3:23and so much more. And I'm not going to
3:25tell you, I'm going to show you. And the
3:27feature that I'm most excited about is
3:29the fact that you can integrate videos
3:32seamlessly into your design using KD.
3:35And also the fact that you can use KD's
3:38designs commercially and sell them
3:40anywhere without having to worry about
3:43licensing rules as long as you have the
3:45pro plan or the expert plan. So before
3:48creating or choosing your template,
3:51research what people are already buying.
3:54Don't just guess. That's what you do
3:56when you're taking chances with your
3:58probability of success. I want you to go
4:01to marketplaces like Etsy, Creative
4:04Market, Gumroad, Payhip, and Pinterest.
4:07And you can search for template products
4:09in your niche that you're thinking
4:11about. As an example, you can search for
4:14beauty business and then look at things
4:17like a nail tech price list, lash
4:20technician flyer templates, salon
4:22Instagram templates. And for the food
4:25business, you can search, as I'm showing
4:26you here, for things like restaurant
4:28menu templates, food flyer templates,
4:31lunch special templates, or lunch
4:33special flyer. for real estate agents.
4:36If that's the customer base you're
4:38targeting, you can search those
4:40platforms for real estate flyer
4:41templates, openhouse flyer templates,
4:43rental listing templates, and what
4:45you're looking for when you're searching
4:48are patterns, things like what templates
4:50appear again and again, which products
4:53have reviews and are the reviews good,
4:55what words are sellers using in their
4:58titles, and are they selling one
5:00template or bundles? Also, how are they
5:04showing their product images? Now, we're
5:06not looking to copy anybody's methods.
5:09You are studying demand by doing this
5:12research. The goal is to find out what
5:14buyers already want and then you can
5:17create your own editable templates using
5:20KD around that specific need. Now, let
5:24me grab my computer so we can get this
5:26process started and we can create
5:28together. Now, [clears throat] let's do
5:29this step by step. And again, we're
5:31going to click on the link in the
5:33description for KD. And let's say that
5:36we're targeting editable template for
5:39restaurants. Let us search KD templates
5:42as I'm showing you here for restaurant
5:44menu. And we get many options to choose
5:46from as you can see here on the screen.
5:48Rockstars. So, we're going to choose
5:50this particular template. And we're
5:52going to go ahead and select it as I'm
5:54doing here. And as you can see, we can
5:56change the colors of the template as I'm
5:59showing you how to do here on screen.
6:00It's pretty simple, very user friendly.
6:03You can change the images as well. Let
6:05us search K photos for sandwiches as an
6:08example. And let's find a sandwich photo
6:11or image that we can use to replace this
6:14one here on screen. Just click on it and
6:16let's go ahead and replace it. We can
6:18also use Kit AI and we can describe an
6:22image as I'm doing here on screen with
6:24this particular prompt that I'm
6:26entering. And then we're going to click
6:28on generate. And when you get the image
6:31like this one here, you can use the
6:33generated image. You may need to remove
6:35the background by clicking background
6:37remover right here as I'm doing and then
6:40just position it on the template as you
6:43see fit. Now you can also search for a
6:45lunch special flyer. And again, Kit
6:48gives us a variety of options to choose
6:51from as you can see here. And what you
6:53want to do is customize your template to
6:55make it uniquely yours. Now, let's say
6:58your goal is to create editable
7:00templates for realters because they're
7:02always looking for marketing material.
7:04We're going to go ahead and search KD
7:06template for property listing flyer as
7:09an example. And I think the options that
7:12we're seeing here, even without us
7:15customizing them, they're pretty
7:17impressive and they can cater to any
7:20market and any price point in real
7:22estate, whether it's low income or
7:24luxury properties. So, they're very
7:26versatile. But let us select this
7:28template as an example for editing or
7:30customizing. And let us go ahead and
7:32enter this prompt in the Kit AI command
7:35box here. And what I'm going to say is
7:37change the property on this flyer to a
7:40modern luxury beachfront property and
7:44change the template colors and themes to
7:46be more high-end. Or you can enter any
7:50prompt of your choosing and hit
7:52generate. And rockstars, here's the
7:55result. I think this is pretty good. And
7:57again, you can regenerate if you want to
7:59get more options to choose from. Now,
8:01let me show you the feature I'm most
8:03excited about. Let's search templates
8:06for openhouse flyer. And again, we're
8:09going to get many options on KD to
8:11choose from as I'm showing you here. So,
8:13let's go ahead and select one to
8:15customize. And this time around, we're
8:17going to select AI video board. Now,
8:20let's go ahead and choose the template
8:22size as I'm doing here. And we're going
8:24to choose a 9 by6 aspect ratio because
8:27it would be perfect for our mobile
8:29phones, which is where most of this
8:31content is viewed by potential customers
8:33anyway. and we're going to leverage C
8:36dance 2.0 which is the video generation
8:39tool that is built into KD. Let's also
8:42choose the video length and select audio
8:44because we want sound for our content.
8:47Now next we're going to enter a video
8:49generation prompt like this one that I'm
8:52showing you here on screen. And you're
8:55then going to hit generate. Feel free
8:57rockstars to modify the prompt based on
9:00the results that you want. No rock
9:02stars, here are the results.
9:06[music]
9:10Listen, I think that was pretty
9:12impressive. And like I said earlier,
9:14this is one of the reasons why I find KD
9:16to be so unique when it comes to
9:18designing templates. As most of the
9:20design tools out there, they don't allow
9:23you to generate videos this simply and
9:26build video assets in the actual
9:29template. And that way you're not just
9:31sticking to static designs. Your [music]
9:34creativity rock stars, it has no limits.
9:37And I'm hopeful that if [music] you take
9:39this seriously, your editable template
9:43sales will have no limits as well. Now,
9:46what I just showed you are one-off
9:48products. They're simple, they're
9:50searchable, and they're easy for buyers
9:52to understand. But a buyer may not only
9:55need one item. So one-off templates
9:58allow you to serve the market quickly.
10:00But I encourage you to create bundle.
10:02Let's take as an example a beauty
10:04business bundle could include service
10:07menus, price list, booking policy, an
10:11appointment reminder, promotional
10:13flyers, client review posts, a thank you
10:15card as an example. It could also
10:17include Instagram post and Instagram
10:19stories. Bundles work well because they
10:22feel like a complete toolkit for whoever
10:25is buying them. That way the buyer is
10:27not just buying one design. They're
10:29buying a mini marketing kit and they can
10:32make the product feel more valuable with
10:34consistency. Now step two is to create
10:37the template access link which is very
10:40important. And you are not selling a
10:43screenshot. No, what you're doing
10:45instead is giving them access to the
10:48editable template. So once your template
10:50is ready inside KD, what you want to do
10:53next is to create and share the template
10:57access link. What you don't want to do
11:00is to send a link where customers can
11:01edit your original work file. You want
11:04to use the correct template sharing
11:06options that are available in KD. And
11:08I'm going to place the instructions in
11:11the description. And I'm showing you
11:13here on a high level how to get this
11:15done. After you create the access link,
11:18you want to make sure that you test it.
11:19Open the link in a private browser as if
11:22a customer would or a different browser
11:24where you're not logged in to your
11:26account so you're able to see how the
11:28customer will experience the link. The
11:30customer should be able to open the
11:32template, customize it, and be able to
11:35use it in their business. You also need
11:37to ensure that your original file stays
11:39protected. That way a customer cannot
11:42take the link and send it to multiple
11:44people and they get your product free.
11:46It should only be downloadable by one
11:49customer or accessed by one customer.
11:52And this is one of the most important
11:54steps in the whole process. Now step
11:56three is to create the PDF delivery
11:59file. Why do you need this? Because most
12:01marketplaces do not want you to upload
12:04only a link. They want you to upload a
12:07digital file. So what you're going to do
12:08is you're going to create a simple PDF
12:11file that contains the template access
12:13link. And you can use KD to do this as
12:16I'm showing you here using KD chat. And
12:18you can use chat GPT as well to create a
12:21simple PDF with this prompt that I'm
12:23showing you here on screen that you can
12:25screen capture and enter to get that PDF
12:28where you're going to embed the link.
12:30This is the file your buyer is going to
12:32download after they make the purchase.
12:34And this PDF, as an example, can say
12:37something like, "Thank you for your
12:38purchase. Click the button below to
12:41access your editable template." Then
12:43what you want to do next is to create a
12:45big button that says, "Click here to
12:48access template." If it's a bundle, the
12:51button can say something like, "Click
12:53here to access your template bundle."
12:55Then you want to add some instructions
12:57in that PDF, like step one, click the
13:00access button. Step two, open the
13:02editable template. Step three, customize
13:04the text, colors, photos, logos, and
13:07your business details. Step four,
13:09download your final design. And step
13:12five, post online or print as is needed.
13:15Now, you also want to add an important,
13:18what I'm going to call a disclaimer,
13:20which is this is a digital product. No
13:22physical item will be shipped. You are
13:24responsible for customizing the template
13:27for your own business. You also want to
13:29tell the customer to download the PDF as
13:32a PDF, not as a PNG or a JPEG because it
13:35may not keep the link clickable. Now,
13:38step four is to create listing images.
13:41For your product to sell, people need to
13:43see visuals. These images, they sell the
13:46product before the customer reads the
13:47description. For one-off templates, you
13:49can show the templates. And for bundles,
13:52you can show all the templates in the
13:54kit as small thumbnails. Now, let's move
13:56to step five, which is to write the
13:58product title. And what you want to do
14:01is to make sure you write a title that's
14:03searchable. Do not make it too clever.
14:06As an example, for an editable nail tech
14:09price list template, which is a one-off
14:11product, you can use a title like
14:14editable nail tech priceless template
14:17for beauty business owners. For a
14:20bundle, you can say editable beauty
14:23business marketing template bundle for
14:25nail tech, lash assistant, salons, and
14:28spas. The title should tell the buyer
14:30exactly what it is that they're going to
14:32get and who it's for. Step six is to
14:35write the product description. And for
14:37oneoff templates, the description could
14:39say something like I'm showing you here
14:41on screen, which again you can
14:43screenshot and you can use it as a
14:45guide. And you should also include, like
14:48I said earlier, how it works and the
14:50fact that it needs to be downloaded as a
14:52PDF. Now, step seven is to price your
14:55one-off templates or your bundles. And a
14:58simple one-off template may sell for
15:02about $5 to $12. And you can get this
15:04from the research that I mentioned
15:06earlier. A bundle, which is a small
15:08bundle, could go for $19 to $39. And a
15:11premium business kit could sell for as
15:13much as $97. And there are no fixed
15:16rules when it comes to pricing. Just
15:18find a starting point and test it with
15:20your market to see if people are
15:22converting. If you find that people are
15:24not biting, then you might want to tweak
15:26your price, your description, and
15:28different things to make sure that
15:29you're grabbing attention. Now, step
15:31eight is to upload the product to sell.
15:34And you can sell it on platforms like
15:36Etsy, Gumroad, PayHip, Creative Market,
15:40Shopify, Standtore, Beacons, or on your
15:43own website, which is where I sell my
15:46editable template. I'll use Etsy as an
15:48example because many of you are already
15:51searching for digital templates on Etsy.
15:53What you want to do is to go ahead and
15:55create a new listing. Choose the digital
15:57product or the digital file. Upload your
16:00PDF delivery file, add the listing
16:02images, and add the product title, the
16:04product description, and make sure you
16:06add keywords and tags because that's
16:08what customers are going to be searching
16:10for for your products to pop up on KD.
16:13Make sure you add your price and preview
16:15the listing before publishing to check
16:18to ensure that things like the product
16:21and the way it presents is clear and
16:24that it indicates that there's no
16:26physical product and that the buyer is
16:27going to get a PDF with the link
16:29embedded in the PDF. Then you can go
16:31ahead and publish your product. Once
16:33your listing is live, the customer can
16:35purchase and download the PDF
16:37automatically, which means you do not
16:39need to manually send the template every
16:41time somebody buys your product. Again,
16:43we're trying to make money here while we
16:45sleep. Step nine is to promote the
16:47product because it's one thing to
16:49create, but if you're not promoting that
16:51product, the likelihood of you getting
16:53sales will be slim to none. Do not just
16:55upload and hope people are going to find
16:57it. Create content that shows the value
17:00because the more clearly people
17:02understand how your product works, the
17:04easier it's going to be for them to turn
17:06it into something that they can use.
17:09Now, rock stars, if I had to start over
17:11online, like I said earlier, I would
17:13look for a product that is easy to
17:15deliver, that is useful to a clear
17:18buyer, and that has the possibility to
17:20sell more than once. You do not need to
17:23start big. And if I had to start over,
17:26this is one of the first products that I
17:29would

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