THIS is Valve's answer to negative review bombing on Steam! — Transcript

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1. 0:00steam reviews are meant to inform users
2. 0:01about the quality of games using
3. 0:03feedback and information from the
4. 0:05community itself from other gamers but
5. 0:07recently steam reviews have gotten
6. 0:09somewhat less useful it uses flooding
7. 0:12them with negative reviews usually in
8. 0:13protest that's something that they just
9. 0:15don't like valve Alvers come up with a
10. 0:17plan to clamp down on so-called review
11. 0:20bombing without taking away the cliche
12. 0:23it's before 11:00 it's funny when you go
13. 0:26cuz I do it so often at least it's
14. 0:28alright that I do it now because since
15. 0:30you do it as well
16. 0:31Sims right now valve has come up with a
17. 0:33plan to cut down on so-called review
18. 0:36bombing without taking away the
19. 0:37consumers right to voice their opinion
20. 0:39just the other day valve put out a
21. 0:41statement on the future of steams
22. 0:42reviews and what they will be doing to
23. 0:44make the system better for everyone a
24. 0:46big problem with steam reviews lately
25. 0:47has been review bombing it's a term used
26. 0:50to describe an influx of negative
27. 0:51reviews which are usually centered
28. 0:53around one particular issue for example
29. 0:55GTA 5 was reviewed bombed when rockstar
30. 0:58started to crack down on modding and
31. 1:00issued a cease-and-desist to the makers
32. 1:02of open for GTA's most popular modding
33. 1:04tool it also happened to the publisher
34. 1:06paradox which saw many of its games
35. 1:08review bombed when it raised the prices
36. 1:10of his products just before a Steam sale
37. 1:12then there was dota 2 which got a review
38. 1:14bombed because well how v 3 is now yeah
39. 1:17last ones pretty bad is the line
40. 1:19connecting dota 2 and half-life 3 not
41. 1:22being released yet it's pretty weak
42. 1:25people review BOMs dota 2 because half
43. 1:28life 3 isnt out yet
44. 1:29so what's finally spurred valve on to
45. 1:32doing something about this well indeed
46. 1:34walking simulator Firewatch got flooded
47. 1:36with negative reviews last week when the
48. 1:38game's creator Shonda vanaman spoke out
49. 1:40against YouTube's biggest personality
50. 1:42pewdiepie he fathered the MCA claim
51. 1:44against pewdiepie is video featuring
52. 1:46Firewatch his game after Puetz used the
53. 1:48n-word during a live stream on the steam
54. 1:51community forum valve employee old and
55. 1:53crawl wrote a lengthy post about steam
56. 1:54reviews and how a review bombing affects
57. 1:56the steam platform crawl said review
58. 1:58bombing is a problem because more often
59. 2:00than not the users posting the negative
60. 2:02reviews are expressing their thoughts
61. 2:03about an issue which is outside of the
62. 2:06game he gives the example of users
63. 2:07disagreeing with something a developer
64. 2:09said online or they don't approve
65. 2:11that developers political convictions
66. 2:12valve believes that review bombing for
67. 2:14issues like these aren't relevant to the
68. 2:16game itself and it might put people off
69. 2:17buying a game because it's had an impact
70. 2:19on the overall review score so they're
71. 2:21saying the overall review score might be
72. 2:23inaccurate or on representative of the
73. 2:25game itself but at the same time valve
74. 2:28doesn't want a sense of people or their
75. 2:29opinions either it doesn't like doing
76. 2:31anything at all apparently so what is
77. 2:33valve solution to this problem well they
78. 2:35added a chart it's a pre choice very
79. 2:37very functional that's like says a good
80. 2:39chart the chart or histogram is valve
81. 2:43call it well let users look at the
82. 2:45history of users of reviews and it will
83. 2:47show how the reviews have changed over
84. 2:48time so if a game has mostly positive
85. 2:50reviews at launch but then users decides
86. 2:53a review bomber game later on then the
87. 2:55chart will show this according to chrome
88. 2:57valve entertained a few different
89. 2:58options such as putting a temporary
90. 3:00block on reviews and changing the
91. 3:02algorithm which dictates the review
92. 3:04score which is a shittest idea ever
93. 3:06so just wants a vent but valve thought
94. 3:08this would be problematic because it
95. 3:10would effectively be censorship over
96. 3:12user opinions or the review score
97. 3:14wouldn't be representative of the game
98. 3:15so they celled on using the bar chart
99. 3:18which would allow potential buyers to
100. 3:19easily identify fluctuations in reviews
101. 3:22and they can investigate for themselves
102. 3:24what caused the fluctuation valve do
103. 3:26concede that it will require more effort
104. 3:28from the potential buyer by the end of
105. 3:30the day it's probably the most elegant
106. 3:32solution to an otherwise tricky problem
107. 3:34are you disagree with that it's not the
108. 3:36most elegant solution because you're
109. 3:37adding yet another thing to an already
110. 3:39pretty complicated review system finally
111. 3:42you've got recent rating you've got
112. 3:43overall rating you've got this several
113. 3:46different ways of filtering and ordering
114. 3:48the different reviews to see the ones
115. 3:51that you're interested in seeing and
116. 3:53then on top of that you've got a chart
117. 3:54now that you can look at and go through
118. 3:56the history of all that stuff to see
119. 3:58what's changed over time
120. 3:59I like the idea because I mean I I'm
121. 4:02very informed I can part with my money I
122. 4:04don't know all the information at my
123. 4:06disposal and add in this extra bit of
124. 4:08information which is what it is on top
125. 4:10of all the other loads of information it
126. 4:12can be useful provided that you
127. 4:14interpret it in the correct way of
128. 4:15course the problem with this might be
129. 4:17that there might be a legitimate reason
130. 4:18for these relief omens that is game
131. 4:20itself has gone worse or something's bad
132. 4:22about the game but that doesn't show
133. 4:24in the graph see and that's where you
134. 4:26know you have to do a little bit more
135. 4:27research on top of the graph so that's
136. 4:29what the problem is yeah I think for me
137. 4:30is fundamentally just classic valve this
138. 4:32valve coming up with a solution that
139. 4:34isn't really a solution and expecting
140. 4:36the gamer to do all the heavy lifting
141. 4:37and they're not having to do anything
142. 4:39they've just given you another tool to
143. 4:40work with and it's all on you you've got
144. 4:42to do the investigating yourselves I
145. 4:44don't think the developers are happy
146. 4:45with this and from what I've read anyway
147. 4:47so far they nobody seems to be like yes
148. 4:49finally this fixes the problem what it
149. 4:51does is it just kind of shows that a
150. 4:54review bomb has happened and that's it
151. 4:57basically it's just kind of a cuz it
152. 4:58makes it clear having said that they are
153. 5:00in a bit of a tricky situation because
154. 5:02they're the biggest kind of PC platform
155. 5:04holder they've got millions and millions
156. 5:06of users and they've got huge
157. 5:07responsibilities and they're trapped
158. 5:08between when mobs of gamers kind of do
159. 5:10something and then that is it
160. 5:12against the developer the developer
161. 5:13doesn't like that so then there's these
162. 5:14two parties that this theme has to kind
163. 5:16of keep happy it's really difficult for
164. 5:18them to come up without obviously
165. 5:19developers don't like it because watch
166. 5:21everything they say these days yeah fear
167. 5:23of being reviewed bombed which I don't
168. 5:25know where there's a good about thing I
169. 5:27mean I you know strongly agree with
170. 5:29users having the avenue of you know a
171. 5:31child let their frustrations when
172. 5:33something like gta5 bands of mod in the
173. 5:36open for morning talk they review on the
174. 5:38shower that and then responded they got
175. 5:40a positive response from it so it can't
176. 5:43be used for good but it can also be used
177. 5:45for people just having different
178. 5:47opinions which again that's the problem
179. 5:48isn't it the community reaction has been
180. 5:50pretty warm apparently though they're
181. 5:52they're quite happy with this idea and I
182. 5:53guess you know that probably thinking
183. 5:55what you say in just then guys another
184. 5:56tall is that people who are involved all
185. 5:58their games like just more information I
186. 6:00guess and it's there for them now
187. 6:01they've got a history and a track record
188. 6:03of the reviews and they can see that
189. 6:05reviews are positive at launch and then
190. 6:06you know it's held often and suddenly
191. 6:08there's a huge explosion in negative
192. 6:09reviews I wonder what caused that that
193. 6:11information is is there for them at
194. 6:13least now and they can they can check
195. 6:14that out so a lot of people love the
196. 6:15community themselves are happy about
197. 6:17that so what do you think guys is this
198. 6:19the best solution to fix this review
199. 6:21bombing problem is that a problem at all
200. 6:22there's no down in the comments below
201. 6:24like the video for me Julia subscribe if
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204. 6:29screen support some patient if you're
205. 6:31awesome and we'll see again in the next
206. 6:32video until then bye for now