This is How You Will Become a Master Storyteller and Go Viral — Transcript

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1. 0:00If there's any one skill that will
2. 0:01guarantee you more views, likes, saves,
3. 0:04and shares, it is storytelling.
4. 0:06Storytelling has been fundamental to how
5. 0:08humans have evolved for generations, and
6. 0:11content creation is no different. Now,
7. 0:13lucky for you, I've done all the hard
8. 0:15work of creating for the last 6 years,
9. 0:17and I've mastered this one specific way
10. 0:20of telling stories. Now, how do I know
11. 0:21that this will work for you? Because
12. 0:23I've personally done it myself, and I've
13. 0:25gotten millions, millions, millions,
14. 0:27millions, and millions of views. and
15. 0:28I've done it with my students and I've
16. 0:30gotten millions, millions, millions,
17. 0:32millions, and millions of views. The
18. 0:34reason why this specific format is so
19. 0:36incredibly valuable is because it is
20. 0:38literally so easy for anyone to do. It
21. 0:41does not require you to speak in front
22. 0:43of the camera. It solely relies on
23. 0:44B-roll, text, and music, which all of
24. 0:47you guys can do. So, sit back, take your
25. 0:49notes out, and copy these five steps
26. 0:51exactly as I have outlined, and you too
27. 0:54will have success. Step one is to hook
28. 0:57with pain. Now there will be two parts
29. 0:58to this. Both your text hook and your
30. 1:01visual hook. Now to best explain this, I
31. 1:03want you to consider a picture book. A
32. 1:05picture book has text that the parent
33. 1:07can read aloud and describe in detail.
34. 1:10It also has visuals which oftent times
35. 1:12is not that detailed but it is simply
36. 1:15there to actually amplify the emotion.
37. 1:17Both in tandem make the story really
38. 1:19engaging. Similarly, I want the text
39. 1:21hook of your video to describe a
40. 1:23specific pain that you had to overcome.
41. 1:26Whether it be going through a breakup,
42. 1:27feeling unseen, or being teased or being
43. 1:29judged for something. I don't really
44. 1:30care what pain it is. I just want you to
45. 1:32first begin there. For the visual hook,
46. 1:34I want you to choose a video clip or a
47. 1:36photo that amplifies the emotion of that
48. 1:38text. It does not have to be accurate to
49. 1:41that moment. It simply has to have you
50. 1:43be less happy. So, just don't choose
51. 1:45that media in which you're smiling ear
52. 1:47to ear. Instead, choose one that you
53. 1:48look a little frustrated or stressed or
54. 1:50overwhelmed. The psychological reason as
55. 1:52to why we begin with struggle is because
56. 1:55we as human beings, our common
57. 1:56denominator is struggle. Meaning, if
58. 1:58you're constantly starting your videos,
59. 2:00flexing your watch or your fancy
60. 2:01lifestyle or your lavish cars, and
61. 2:03you're wondering why nobody cares about
62. 2:04your videos, it's literally because
63. 2:06nobody cares about you. Instead, if you
64. 2:08can actually start with struggle, people
65. 2:10see themselves in that challenge and
66. 2:12they actually want to root for your
67. 2:13payoff. Therefore, they won't swipe away
68. 2:15and will be retained to watch the rest
69. 2:17of the video. Step two, add a timestamp.
70. 2:20This could be a year, a month, or a
71. 2:22specific age. The reason for this is if
72. 2:24you started off with the year of 2012,
73. 2:26you know that there's going to be some
74. 2:28form of transformation at the end of the
75. 2:30video at the current year. If you think
76. 2:32really hard about this, a lot of movies
77. 2:34actually do this. Their previews begin
78. 2:36with a flashback. And again, you're
79. 2:37doing that because you're laying the
80. 2:39foundation to build then for an upcoming
81. 2:42transformation. What's brilliant about
82. 2:43this timestamp is that you can actually
83. 2:45treat it like an anchor all throughout
84. 2:46the video. So, if you started at 2012,
85. 2:48you could then have a progression into
86. 2:502017, 2021, and then 2026, meaning that
87. 2:53you could actually have a longer
88. 2:55duration video where you're spacing it
89. 2:57out and people are staying along for the
90. 2:59next transformation. Also, a lot of
91. 3:01times your viewers are actually going to
92. 3:02identify themselves with a particular
93. 3:04stage of your life. It's a subtle
94. 3:06addition, but it makes the world's
95. 3:07difference for your video's retention.
96. 3:09Step three, make your text readable.
97. 3:11This is often times the one that
98. 3:13actually goes overlooked the most.
99. 3:15There's a really fine line between being
100. 3:17fast and engaging and being jarring. So,
101. 3:20what ultimately happens is that people
102. 3:21are so excited to do all of these really
103. 3:23fast cuts and they make their text
104. 3:25actually impossible to read. If your
105. 3:27frames and your text move too fast, then
106. 3:29the viewers can't keep along and they
107. 3:31will swipe away. A really great test to
108. 3:33check for this is to actually read each
109. 3:35line aloud. The perfect pacing is one in
110. 3:38which you can actually read the line
111. 3:39aloud and then the frame immediately
112. 3:42moves along. Now, there's a second part
113. 3:43to this in terms of making your text
114. 3:45readable. A lot of times with these
115. 3:46silent film storytelling formats,
116. 3:48because you're utilizing many different
117. 3:49B-roll, sometimes your text gets
118. 3:51actually placed on a background that
119. 3:53makes it really difficult to read. So,
120. 3:55the clearest example would be white text
121. 3:57on a white background. So, a really good
122. 3:58practice is actually to add a stroke or
123. 4:01a border to your text so it allows your
124. 4:03text to contrast against the background.
125. 4:05Another quick pointer to look out for is
126. 4:07to try and keep your text in the same
127. 4:09location throughout the video because
128. 4:10there will be a lot of B-roll and text
129. 4:12changing. You want to keep the location
130. 4:14consistent so it's easy to follow along.
131. 4:16Number four, use the right sound. Often
132. 4:18times when people are making a video
133. 4:20like this, they will simply go to the
134. 4:22trending music and choose one at the top
135. 4:23of the list. However, for a silent film
136. 4:25storytelling video, you need a specific
137. 4:28type of sound. This is usually a song
138. 4:30that has a builtup anticipatory effect
139. 4:32and then when the music actually drops
140. 4:34it allows you to progress into the
141. 4:36successes. So what is actually happening
142. 4:38is in tandem to the time anchor in
143. 4:40tandem to you beginning with this
144. 4:41struggle you have this music that is
145. 4:43rising in intensity. So people are super
146. 4:45immersed into the experience awaiting at
147. 4:48the edge of their seat this
148. 4:49transformation of yours. And when that
149. 4:50music drops then the transformation
150. 4:52occurs aka your successes or your payoff
151. 4:55you can then start to show. Now before I
152. 4:57move on to the fifth feature which I
153. 4:59would argue is the most important I want
154. 5:01to take a second to think about this
155. 5:02from a bird's eye view. What have we
156. 5:04actually achieved here so far? You are
157. 5:05creating a video that starts with
158. 5:07struggle knowing that's how human beings
159. 5:09connect the most. So then you have wide
160. 5:11reach potential. In addition, you are
161. 5:13creating a story in which people can
162. 5:15actually root for your transformation.
163. 5:18They want to champion it because they
164. 5:19see themselves in it. You're already
165. 5:21building rapport within the video
166. 5:23itself. And then ultimately when you
167. 5:24showcase the transformation aka the
168. 5:26various successes that you've now
169. 5:28achieved, you're showcasing to them why
170. 5:30you are in position of authority. That
171. 5:32is insane. That is unheard of. And I am
172. 5:34literally showing you how to do that in
173. 5:36just one video. Imagine doing that for
174. 5:3810 videos this upcoming month. This is
175. 5:40why I'm telling you that not only will
176. 5:41it get you more views, it'll get you
177. 5:43more likes, saves, and shares. And the
178. 5:44type of comments that you will receive
179. 5:46are so different from the ones that
180. 5:47you're probably getting today with the
181. 5:49fire emojis and people saying, "Hey,
182. 5:50epic sick video, dude." No, these are
183. 5:52the types of comments like, "Oh my
184. 5:54goodness, I really needed this. This
185. 5:55completely changed my day. I really
186. 5:57could use this reminder because I've
187. 5:58been going through a very difficult
188. 5:59time. Hey, this makes me feel less
189. 6:01alone. Hey, I feel seen. Thank you so
190. 6:03much for this video." That's the type of
191. 6:04reactions that we want. Those are
192. 6:06meaningful connections that you're
193. 6:07building with people in real time. Now,
194. 6:09I want to move into the fifth and final
195. 6:11feature. You have to choose one theme
196. 6:13for each of these silent film formats.
197. 6:16Do not treat them like a full-on
198. 6:18biography. What ultimately happens is
199. 6:19that people get really excited about
200. 6:21this format and they'll go ahead and try
201. 6:23to talk about all these various
202. 6:24different experiences throughout their
203. 6:25life and they want to implement all of
204. 6:27them and showcase all these different
205. 6:28transformations, but it makes it really
206. 6:30difficult for the viewer to follow
207. 6:31along. I want you instead think of it
208. 6:32like this. Every single video is going
209. 6:35to highlight a different transformation.
210. 6:37I have this really powerful framework
211. 6:38that might make this extremely easy for
212. 6:40you. It is called the three Ps. It is
213. 6:42problem, pursuit, and payoff. So in
214. 6:44these silent film formats, you want to
215. 6:46showcase all three of those parts in
216. 6:48that specific order. But you see how I
217. 6:50didn't say problems, pursuits, payoffs.
218. 6:55No, it's singular. So for example, you
219. 6:57might have gone from anxiety to peace.
220. 6:59You might have gone from being insecure
221. 7:01to more confident. You might have gone
222. 7:02from being financially insecure to being
223. 7:05financially free. You may have gone from
224. 7:06having bad grades to having better
225. 7:08grades. You may have gone from having a
226. 7:09failing business to a thriving one. But
227. 7:11I also want to mention something really
228. 7:12important here. You do not have to have
229. 7:14these grand transformations. So, you do
230. 7:17not have to be somebody that went from
231. 7:19being incredibly broke to being a
232. 7:21billionaire in order for you to tell a
233. 7:22story. No, not at all. It simply needs
234. 7:24to be any level of transformation. And
235. 7:27you'll be shocked at how much connection
236. 7:28you can build. So, yes, today I create
237. 7:30content about a lot more of these
238. 7:32serious transformations. how I've been
239. 7:34able to help my dad overcome lifelong
240. 7:36debts, how I've been able to overcome
241. 7:38the struggle of my divorced parents, how
242. 7:40I've been able to navigate the various
243. 7:41mental health problems in my family. But
244. 7:43when I first began creating content, I
245. 7:45was simply saying I was overwhelmed in
246. 7:47school. I was saying in my
247. 7:48thermodynamics class specifically that I
248. 7:51received a C on one of my exams. Any
249. 7:54level of struggle or any level of
250. 7:56problem that you can show that you have
251. 7:58overcome, it will only build credibility
252. 8:00and further connection with your
253. 8:01audience. And if you are having a hard
254. 8:03time with this, here's a simple practice
255. 8:05that will make this very, very easy. All
256. 8:07you have to do is open up a Google doc
257. 8:08and start a 30 minute timer next to you.
258. 8:11In those 30 minutes, I simply want you
259. 8:12to list out transformative experiences
260. 8:15in your life. What will happen is that
261. 8:16you'll actually list out the first eight
262. 8:18quite quickly, but beyond that, you'll
263. 8:20find yourself struggling. Good. Stay in
264. 8:21the struggle. That's exactly what we
265. 8:23want. But as you constantly start to
266. 8:24peel back the layers of your past,
267. 8:26you're going to recognize even in the
268. 8:28smallest moments, they were
269. 8:29transformations that have turned you
270. 8:31into the person that you are today. That
271. 8:32is what we're looking for. So
272. 8:34ultimately, what you'll have is a list
273. 8:35of 20 plus different experiences. You
274. 8:37can actually attach that file into
275. 8:39chatbt and use a prompt that goes
276. 8:41something like this. Here's a list of
277. 8:43transformative experiences in my life.
278. 8:45Are you able to identify common themes
279. 8:48across them? Group them based on
280. 8:49specific transformations like going from
281. 8:52anxious to having a lot of peace to
282. 8:54going from insecure to having a lot of
283. 8:56confidence to going from financially
284. 8:58unstable to being financially free. Note
285. 9:00all transformations big or small. If you
286. 9:02follow those exact five steps, you too
287. 9:04will have a successful silent film
288. 9:06format. Of course, the more attempts
289. 9:08that you have with this, the better you
290. 9:09will get. And I really hope that you
291. 9:11could tag me in these videos or share
292. 9:12them to me in my DMs because I really
293. 9:14want to support you. If you have any
294. 9:16questions, please leave them below. Give
295. 9:18this video a thumbs up and of course
296. 9:19subscribe. I'll see you all at the top.