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This is how you'll become a content creator in 2026 (FULL MASTERCLASS) — Transcript

by Modern Millie · 32,071 words · 4,642 segments · language en · Watch on YouTube

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0:00If you've been wanting to become a
0:01content creator, but you just can't
0:02figure out where to start or how to
0:03start, this course is for you. Maybe
0:06you're just tired of hearing the same
0:08advice, the whole pick a niche, be
0:10consistent, provide value, and you just
0:13want the actual tangible practical ways
0:16to become a content creator. If that
0:18sounds like you, grab a pen and paper or
0:21download the workbook that goes with
0:22this video, because right now I want to
0:24teach you everything that you need to
0:26know to grow to 10,000 followers,
0:28100,000 followers, and
0:319-5 if that's your goal. The road map
0:33we're about to go over is the three-part
0:35framework that I've developed over the
0:37past 6 years of coaching thousands of
0:40content creators. During my time of
0:42being a content creator coach, I've
0:43identified three patterns or phases that
0:47every creator goes through, and then I
0:49turned those into a repeatable system so
0:52that I could teach it to you right now.
0:53The three phases that we are going to go
0:55over are build. This is where you're
0:57going to set the foundations of your
0:59personal brand and business. The second
1:02is scale. This is like those growth
1:04strategies. How do you create content
1:06that's actually going to grow your
1:08platforms? Most people want to skip
1:10build and jump straight to the scale
1:12strategies, but without build, you won't
1:15see any growth. So, build is arguably
1:17the most important. And then we'll wrap
1:18things up with profit. This is how to
1:20make money as a content creator. Then at
1:23the very, very, very end, I'm going to
1:25share with you the key to keeping your
1:27creator business running. This is a
1:30method that I developed specifically for
1:32this video that I have never seen
1:34anybody teach anywhere, so I'm so
1:36excited to teach it here for the first
1:38time. And I think if you're going to
1:39learn anything and apply anything from
1:41this video, it is going to be that final
1:43golden ticket, nugget, key, I don't
1:46know. I truly believe this one thing can
1:49be a game-changer for any content
1:51creator trying to grow their career in
1:53the creator economy. Now, this framework
1:55that we are about to go over is the
1:57framework that has helped hundreds of my
2:00students hit huge milestones like
2:02growing to 100,000 followers on
2:04Instagram in less than 6 months, or
2:06getting monetized on YouTube in 3
2:08months, having one single TikTok post
2:11bring in thousands of followers, and
2:14I've even helped dozens of creators
2:16replace their 9-5 income with content
2:19creation. So, why am I teaching this
2:21framework in a who knows how long
2:23YouTube video completely for free?
2:24Because I believe content creation is
2:27one of the most powerful career paths
2:29somebody can choose today. And you are
2:31not too late to start your content
2:33creator journey. Goldman Sachs has
2:35predicted that the global creator
2:37economy is going to nearly double in the
2:40next few years, going from a $250
2:43billion industry 2025 to over $480
2:48billion
2:49by 2027. That means there's about to be
2:51$200 billion invested into the creator
2:54economy, and I think you deserve to have
2:57a piece of that. My business mission is
2:59to help creators build sustainable
3:01careers and to shape the future of the
3:03creator economy. So, whether that means
3:06we ever work together, whether you buy a
3:08course from me or not, whether you
3:09subscribe to my YouTube channel or not,
3:11I want the best for you, for creators.
3:14And the only way I know how to do that
3:16is to teach. Now, I know my way is not
3:18the only way to grow online. There are
3:21thousands of creator coaches out there,
3:23and that's actually great news for you,
3:24because that means you have so many
3:26options and different ways that you
3:28could try to grow as a content creator.
3:30My only hope with this video is that I'm
3:32able to become a great resource for you,
3:35and that 1 year from now you could look
3:37back on your journey and say, "Wow, that
3:41video was the video that started the
3:43trajectory of my career." So, as always,
3:45timestamps are below. Use them if you
3:47need them. Let's jump in. Now, I
3:49apologize for my voice in this. If
3:51you've been following me for some time,
3:52you might notice I sound a little
3:54different. I've been sick for a week
3:56now, and I've been waiting for it to
3:57just pass, and it isn't passing. It's
3:59not going anywhere. So, we got to get
4:01this video filmed. It's got to get
4:03edited and live in about a week and a
4:05half. So, we're just going for it. I got
4:07my tea, and we're just going to have a
4:09great time. Okay, like I had said
4:10before, there are many strategies that
4:13you could follow to become a full-time
4:16content creator. Your strategy will vary
4:18depending on the creator you want to be
4:20or your goals. The three main strategies
4:23that I teach are the niche approach,
4:25audience approach, and identity
4:27approach, or like you as your brand. If
4:31you've been following me for a while,
4:32this part might be review for you, but
4:35it's important, so we're still going to
4:36go over it. Now, the niche approach,
4:38this is probably the one that you've
4:40heard the most. It's the traditional
4:43way for growing online. The reason you
4:46hear this one all the time is because it
4:51works. There's a reason everybody says
4:53it, and it's because it is a proven way
4:57to grow any business is to niche out.
5:00Now, the issue that we have with niching
5:02down or with what everybody says is
5:05nobody really teaches how to properly do
5:07that. And when you niche down properly,
5:10you are identifying who your content is
5:13for,
5:15what type of content you create, and how
5:18you help people achieve their goals. So,
5:20if you can identify all three of those
5:22things, that's a proper niche. For
5:24example, if you were to say fitness, I'm
5:27sorry, but fitness is not a niche.
5:29That's just like a industry, it's a
5:31category. You need to identify what kind
5:34of fitness for who. So, maybe it's
5:36at-home fitness for busy moms. That is
5:39more of a niche. And then with this
5:42strategy, you'll probably hear the terms
5:44like, "Okay, after you've niched down,
5:47now you need to identify content
5:50pillars. Yay!" And then content pillars
5:53are the subtopics that you'll be posting
5:55about and rotating between. So, you have
5:58at-home fitness for busy moms. Maybe one
6:01of your content pillars are like arm or
6:04upper body workouts. That's a pillar.
6:06Lower body workouts. Or maybe workouts
6:09that need equipment, no-equipment
6:11workouts, or like bodyweight workouts.
6:13Or maybe a pillar is nutrition and how
6:16to fuel your body as a busy mom. So,
6:18like the subtopics under fitness. Now,
6:21I'm not going to lie to you. This
6:23strategy, you're going to hate this.
6:25It's actually my favorite strategy
6:28because it is 100%
6:31the way that you are going to grow the
6:33fastest. If you want fast, rapid growth,
6:37niching down will do that for you.
6:39People hate to hear it, but when you do
6:41it the right way, so many of my students
6:44have just blown up because they were
6:46just like, "You know what? I'm just
6:47going to bite the bullet. I'm going to
6:48niche down." It works, and that's why I
6:50love it. But, I digress. There are other
6:52ways to grow. If you can't figure out
6:54how to niche down or if that doesn't
6:56feel true to you, that's okay. There are
6:58other options. So, with the audience
7:00approach, this is when you are just
7:02posting for a particular person. I'm
7:05going to just put part person. Doesn't
7:08mean it's part person, it's particular
7:10person. So, you have like one person in
7:12mind, and you are posting for them.
7:15You're constantly thinking, "How can I
7:16show up for them today? What do they
7:18need in their feed today?" I also really
7:21like this strategy because it thrives
7:23off of the algorithm. Algorithms across
7:26all platforms, Instagram, YouTube,
7:27TikTok, algorithms identify audience
7:30behavior. That's really all they are.
7:31It's human behavior. And so, if you can
7:34really understand your person's
7:37behavior, what they like, what they
7:39don't like, what makes them save a
7:40video, if you can really get into the
7:42psychology of a person, you're going to
7:44have no problem creating solid content.
7:47Now, the cool thing with the audience
7:48approach is you don't have to pick one
7:51topic. You're picking one person. So, if
7:54this person is interested, let's say
7:58you're at college, you want to post for
7:59other college students, anything that a
8:01college student would want or be
8:03interested in, you could post about. So,
8:04if I want to post about plants cuz I
8:06love plants, I can make a whole post
8:08about these are the plants that are in
8:10my dorm room and thriving indoors,
8:12right? Or if you want to talk about like
8:15fashion or affordable Amazon fashion for
8:18college students, or even like food, if
8:21you want to talk about these are the
8:23meals that I'm eating, budget-friendly
8:25meals for college students, you could
8:26talk about that. Or if you want to talk
8:28about like study tips and how you're
8:30studying, how to stay organized, you can
8:33do that. You see, there are multiple
8:35topics. It is an array of topics, but
8:39you're always positioning those topics
8:41to appeal to a particular person. With
8:45audience, instead of content pillars
8:47that you're rotating around, you're kind
8:49of rotating between your audience's
8:52interests
8:53and different things that you think
8:55would bring them value. We'll talk about
8:57value later, but this is kind of what
9:00you're rotating around. Now, the
9:02identity approach or the you approach,
9:04this is the whole like you are your
9:08niche. This is typically for the
9:10creators who are like, "I'm a lifestyle
9:13creator. I just want to post lifestyle
9:15content." I'm not making fun, I just use
9:17different voices for different things.
9:19But, if you want to be like a lifestyle
9:21content creator, this is probably the
9:24avenue that you'll go down. You just
9:26want to post really about your life and
9:30your interests. This is where you're
9:33posting about your life, your interests,
9:36what you want to post about. But, where
9:38people fall into a trap of this, they
9:42end up being like a little bit sloppy
9:44with their strategy. So, they're like,
9:46"Well, I just want to post about
9:47whatever I want. It's my lifestyle, so
9:49I'm going to post whatever I want." But,
9:50then they forget that you also have to
9:52have strategy with it. So, they end up
9:54like not growing or growing really
9:57slowly. But, you can do the lifestyle
10:01approach with the right strategy layered
10:03on top of it. So, you still have to be
10:06intentional with what you're creating.
10:08Again, if your goal is growth, you can't
10:10just be like, "Oh, I'm going to create
10:11whatever I want and I'm going to go
10:12viral." There's still ways to be
10:15intentional and have strategy. Now, I
10:17will say this one is the fastest way to
10:20grow, niching down. Audience, I would
10:22say is like medium growth, and then this
10:26one is sometimes the slowest
10:29growth. So, you get to kind of choose
10:32your own journey, and you'll have to go
10:34in with the proper expectations of what
10:37that growth will look like. I'm not
10:38saying you can't grow with this one, you
10:40absolutely can. Just know that growth
10:43trajectory might look a little bit
10:45different compared to somebody who went
10:47the traditional route of niching down,
10:49and they grew like 10,000 followers in
10:5130 days. So, just go in with the proper
10:53expectation of what your journey is
10:56going to look like, and you'll be fine,
10:58you'll be okay. Layer it with strategy
11:00and you will grow. Now, believe it or
11:02not, the strategy that you choose will
11:06affect the platform that you post on.
11:09The three main platforms that I teach
11:10and will be talking about in this video
11:12are Instagram, TikTok, and YouTube. When
11:14it comes to strategy options on
11:17Instagram, you have to niche down.
11:21People don't like to hear it, but you
11:23have to as of right now. And let me tell
11:24you why. Instagram, their algorithm
11:27creates account-based embeddings. This
11:30means that they actually assign your
11:33entire account one topic. So, as you're
11:37posting, Instagram will say, "Oh, we see
11:40a common theme here. This person's
11:41account is about food. So, let's only
11:45show people interested in food their
11:47content." If you're trying to be a
11:49lifestyle creator on Instagram and
11:51you're posting about your daily vlogs,
11:54kitchen reorganization, what you wore
11:57that day, travel tips because you just
11:59went to Hawaii. If you're posting about
12:01all those things, Instagram will never
12:03be able to give you a proper
12:04account-based embedding, and you'll just
12:07be posting and posting and posting and
12:09posting and like never growing the way
12:12you want to. And I say this with a
12:13specific person in mind. We started our
12:16creator journeys at the same time. We
12:17went to like both went to like similar
12:19creator events back in 2019, and they
12:23are still at the same place that they
12:25started because of this thing. They do
12:28not want to niche down, but they also
12:30don't want to pivot away from Instagram.
12:33And you just have to understand
12:35Instagram thrives off of niching down.
12:38If you don't want to niche down, don't
12:40pick Instagram. Pick somewhere else, and
12:43you'll be fine. You'll see great growth.
12:45But, that's how their account or their
12:47algorithm behaves as of right now. With
12:50TikTok, honestly, you could pick any of
12:53the strategies that we talked about
12:55because with TikTok's algorithm, each
12:58video is categorized separately. So,
13:00that's why with TikTok, you could be a
13:02lifestyle creator. Each video has its
13:04own opportunity and is analyzed
13:06separately by the algorithm. When you
13:07post a video about fashion, TikTok will
13:09be like, "Oh, what's this video about?
13:10Oh, it's about fashion. Let's show it to
13:12people interested in fashion." Instead
13:14of categorizing your account under one
13:16topic and then you're stuck under that
13:17topic. So, that's why TikTok works for
13:20any strategy, niche down, audience, or
13:22lifestyle. Again, audience is going to
13:24work here as well because algorithms
13:27thrive off of human behavior. If you
13:29know your audience, you'll be able to
13:30work with the algorithm instead of
13:32against it, and it'll be easy peasy.
13:35Okay. Now, YouTube, I will say any
13:38strategy works on YouTube as well, but
13:40you really have to, if you don't want to
13:43niche down and you want to go the
13:44audience or identity approach, you
13:46really need to take the time to
13:49understand SEO and how that's going to
13:52work with your given strategy. SEO is a
13:55huge part of YouTube, and SEO is not
13:58hard. It can be very, very easy,
14:00especially nowadays. I think back in
14:01blog days, when people everyone was
14:04building a website and a blog, SEO was
14:06hard. But, now with modern-day
14:09technology and social platforms, it's
14:11actually simplified a lot more. And so,
14:13I think people have this preconceived
14:15notion with SEO where it's like, "Oh my
14:16gosh, it's too hard. It's intimidating."
14:18Yeah, it was back in the day, but
14:19nowadays it's actually pretty simple. If
14:21you're open and willing to understand
14:23SEO, YouTube's going to be a great place
14:25for you. Now, for each platform, your
14:27best bet for Instagram is short-form
14:30content, vertical short-form content,
14:33aka Reels. That is going to be your best
14:37mode of content to attract new eyes and
14:41grow. For TikTok, short-form vertical as
14:44well. That's going to be the best
14:46platform or best form of content for
14:49growth. And then YouTube, this is where
14:51if you want to be a long-form content
14:53creator, you're going to be on YouTube.
14:56Okay, let me help you identify even more
14:58similarities and differences between all
15:00of these places. Let's just talk about
15:02Instagram for a second. It's going to be
15:03really great if you enjoy batch creating
15:08content. You love filming content ahead
15:10of time and having like 20 videos in the
15:12pipeline, 10 videos in the pipeline
15:14drafted and ready to go. Batch creators,
15:16perfect for Instagram. Instagram is also
15:19a really great place for coaches or
15:22educators. If you're a coach educator,
15:24this is going to be a really good
15:25platform for you as well. A lot of
15:27coaches will batch ahead of time because
15:29tips are usually evergreen. Like,
15:32they're not relying on trends that are
15:33happening this week. So, I can make a
15:35video right now on, "Oh, here are some
15:37tips for filming your video." And
15:39whether I post it now or in 3 months
15:41from now, it'll still be relevant. So,
15:43that's why coaches usually do well with
15:46batching content and perform well on
15:48Instagram. They have a niche, they know
15:49what they're educating on. So, that
15:51usually works really well there. Now, I
15:53will say with Instagram, monetization
15:56is not the best when it comes to their
15:59monetization tools specifically. Like,
16:02you could have millions of views and
16:04they'll pay you 5 cents. You know what I
16:06mean? So, the monetization tools on
16:08Instagram, not great. But, I will say if
16:13you want to go at the brand collab route
16:16or even selling digital products, those
16:20work really well on Instagram. Brands
16:22are obsessed with Instagram. They love
16:25collaborating on Reels or Stories there.
16:27So, that works really well. So, if
16:29you're a niched-down creator, you'll
16:32probably get some great collabs and also
16:34automations for selling digital
16:36products. That works really well on
16:37Instagram with auto DM features or tools
16:40like ManyChat or Stan, who you can set
16:42up funnels, make sure you're making
16:44money passively. All that works really
16:46well on Instagram. Now, let's talk about
16:49TikTok. TikTok is great for anybody who
16:52has no idea what their niche is, and
16:56they want to test and post content in
16:58all places to figure out what is like
17:02their thing. What creator do they want
17:04to be known for? What type of creator do
17:06they want to be? So, if you want to test
17:08content, TikTok is going to be your
17:11place. TikTok is also going to be really
17:14great for casual creators. And what I
17:16mean by casual creators is maybe you
17:18don't batch ahead of time, you can't
17:20don't have the time to, or you have a
17:22hard time with batching and you work
17:24better on the go, on the fly. You're
17:27like, "Ooh, I have a video idea." You
17:29record it right then and there. You want
17:30to post it right then and there. If you
17:32just want to like post, time doesn't
17:34matter, don't want to have to think
17:35about batching ahead, TikTok is going to
17:38be really great, especially the format
17:40of just like a casual holding your
17:41phone, talking to the camera. That
17:43format works really well on TikTok
17:45versus Instagram. Doesn't work as well
17:48there as of recording this video. So, if
17:51you're more of a casual creator,
17:53TikTok's going to be a really great
17:54place for you. Now, I will say TikTok,
17:57they have some pretty good monetization
18:00options. They have TikTok Shop. They
18:03have live streaming and badges and all
18:07these different ways creators can
18:08monetize with TikTok and get paid pretty
18:11well. So, I do like TikTok monetization
18:14tools. I think they're really great,
18:16especially if you're somebody who wants
18:18to thrive off of affiliates.
18:21Affiliates. Yeah. If you want to thrive
18:24off of affiliate income, I think TikTok
18:25is really great for that. If you enjoy
18:27going live, TikTok is really great for
18:30that. Now, you can be an educator, a
18:32niched educator that wants brand collabs
18:34and sell digital products on TikTok,
18:36too. TikTok is probably the most
18:38flexible of all the platforms. So, all
18:41of these things here, like niching down,
18:44batch creating, being a coach, wanting
18:46brand collabs, and selling digital
18:47products, all of that can apply to
18:49TikTok, too. It's such a flexible
18:51platform. So, I'll help you identify
18:53which one at the very end, but let's
18:55talk about YouTube. We talked about the
18:57lifestyle strategy probably being the
19:00slowest strategy of them all. YouTube is
19:03going to be the slowest growth platform
19:07of them all as well. But, they pay the
19:10best when it comes to monetization.
19:14They have it figured out. They have it
19:16down. They've been in the game for a
19:18while. They know how to monetize and
19:20treat their creators really well. So, I
19:22really do think they're like a
19:24creator-first
19:26platform, the creator-first
19:29minded. They have so many resources for
19:31creators. And also, if you want to build
19:35like die-hard community, community,
19:40don't know why I sang that, but
19:41YouTube's going to be really great. So,
19:42it's a slow growth, but it's like so
19:45impactful and meaningful when you do get
19:47that growth. It's like the best thing in
19:49the world. Honestly, YouTube is my
19:51favorite platform, but I am biased. I've
19:53been posting to YouTube since I was
19:54basically in my mother's womb. So, how
19:56do you know which one's going to be best
19:58for you? I have like a fun quiz to help
20:01you identify which platform is going to
20:03be best for you. It's linked in the
20:05workbook if you're following along in
20:07the workbook. But, choosing a platform
20:09can be as simple as asking yourself,
20:12which platform do you enjoy being on as
20:15a consumer? When you open your phone,
20:16which platform do you naturally
20:18gravitate towards as a consumer? Which
20:21platform do you enjoy being on and
20:23creating for? For me, that's YouTube. I
20:26love watching YouTube videos as I get
20:28ready in the morning. I play them while
20:29I'm doing dishes, while I'm in the
20:31shower, while I'm driving. I don't watch
20:33them while I drive, but I'm playing them
20:34like they're podcasts while I'm driving.
20:36I love YouTube. I love being in the
20:38space. And so, for me, I knew like I
20:41wanted to be a YouTuber. I just had that
20:43feeling. And so, I just want you to ask
20:45yourself, when you think of yourself
20:47being like, let's say you are the next
20:49big creator, you are the next Ryan
20:51Trahan, the next Alex Earl, whatever it
20:54is, when people ask or identify you,
20:56they're like, "Oh yeah, that's the
20:58TikToker." Or that's the YouTuber. You
21:00know, that's the Instagrammer. I don't
21:02know. Ask yourself like, what platform
21:04do you want to be associated with as you
21:06grow? And which platform also brings you
21:08the most enjoyment? For me, it was not
21:11Instagram. I had so much anxiety anytime
21:14I would open the app, look at the app,
21:16tap the app. Like, Instagram gave me so
21:19much anxiety and comparison. And so,
21:21that I knew I was like, "Okay, that's
21:22not going to be my main focus. I know
21:24it's going to be a great resource as I
21:25grow and tool for the business that I'm
21:27growing, but it's not going to be my
21:29main thing. YouTube's going to be my
21:31main thing." So, always do that gut
21:32check with yourself to figure out where
21:34you want to be. This advice might be
21:37contrary to other educators' opinions
21:40and tips, but I truly believe you only
21:45need to choose one platform in the
21:46beginning. And what I mean by that is I
21:49want you to focus on one platform when
21:52it comes to strategy. When it comes to
21:55creating content for one specific
21:58platform and doing content research,
22:01figuring out the algorithms' behavior,
22:03the audience's interests, spending your
22:05time studying analytics, I want all of
22:06your strategy and effort to go into
22:08creating content for one platform. Be
22:12focused on just that platform. You can
22:15repurpose that content to other places
22:18if you have the capacity to do so, but
22:20you do not have to be everywhere in the
22:23beginning. I notice people will say, "Oh
22:25yeah, you need to post everywhere. You
22:27need to be everywhere at all times. You
22:28need to be blah blah blah blah blah
22:30blah." I feel like that puts so much
22:31pressure on solo creators who maybe are
22:35juggling being a parent and a full-time
22:37job. And that pressure of like, "Ugh, I
22:39can't do this because I have to be
22:41everywhere. So, what's the point of me
22:43even trying if I have to be at" You do
22:44not have to be everywhere. You do not
22:46have to. That is non-existent not a
22:50thing. You absolutely can just choose
22:52one. You could just grow on one, and
22:54that is totally fine if you don't have
22:56the capacity to be everywhere else. When
22:58you put all of your effort into one
23:00platform, at least those that strategy
23:03effort into one platform, that focus,
23:05you're giving 100% of your energy there
23:08instead of you're thinking, "Okay, I'm
23:10going to make short-form content, and
23:12I'm going to apply it to Instagram,
23:13YouTube, and TikTok. And then I'm going
23:15to see, okay, well what went well here?
23:17Why did it go viral here and not here?
23:18Well, this got more comments, but this
23:20one got more saves." You're then
23:22spending 33% energy here, 33 here. You
23:25have split attention. You're chasing
23:27multiple things. You don't have a clear
23:29focus. When you focus on just one
23:32platform, you can really understand how
23:35to improve your content there and then
23:37distribute it elsewhere. Now, if having
23:39multiple platforms is important to you,
23:42that's okay. That's fine. You can
23:45repurpose. I found when doing my deep
23:47dive of Forbes' top creators that the
23:50top pairing was actually TikTok and
23:55YouTube. So, those two paired really
23:58well together. What I noticed people
24:00would do is they would create short-form
24:02content on TikTok. They would then do
24:05two things. Repurpose that short-form
24:08content as a short or as shorts, and
24:12they would then also create long-form
24:14versions of that short-form content and
24:17direct people to their long-form
24:19platform or long-form YouTube videos.
24:21So, I noticed these two paired really
24:24well together. That was the most common
24:26pairing. And I will also let you know
24:30that Instagram and YouTube, they did not
24:34pair well together. At least what I've
24:36noticed with myself and my students,
24:38when people have a YouTube channel and
24:41an Instagram, they would try to create
24:43short-form content and then direct
24:45people to long-form videos, but their
24:47audience would never go watch the
24:49long-form videos. For some reason, the
24:51Instagram users were not interested in
24:54long-form content at all. But, TikTok
24:57short-form users were interested in
24:59long-form content. So, that was just
25:01like interesting pairings that I had
25:03discovered with myself, my students, and
25:07also analyzing Forbes' top creators.
25:09Okay, now that you know the platform
25:11that you're going to be on, your
25:13platform options, let's finally get into
25:16build, shall we? No, that's all part of
25:18build, but let's start with building
25:20your brand and identifying the type of
25:22creator that you want to be. The first
25:24thing that I want you to do is have like
25:26a brand brainstorming session where you
25:29sit down and you journal about a few
25:31things. The three most important that I
25:33want you to actually take the time to
25:35answer. You can pause this video and
25:37fill it out in the workbook. But, answer
25:39these questions. First thing that I want
25:40you to journal about is what do you want
25:42to be known for? So, there's different
25:44ways you could go about this. Let's say,
25:471 year from now, where are you? What
25:50does your day-to-day look like? How are
25:52you showing up? What's that short-term
25:55goal with content creation, with your
25:58platform? 1 year from today, where do
26:00you want to be? What do you want to be
26:02known for? Same thing. Do that same
26:04exercise, but think more like 3 to 5
26:07years from now. What do you want to be
26:08known for? If you were to be interviewed
26:10or introduced on a podcast, how do you
26:12want somebody to introduce you? What are
26:14you known for? How many followers do you
26:17have? How are you making money? How much
26:21money you making? How much per month?
26:24Where's that money coming from? So,
26:26that's what I want you to ask yourself
26:28when it comes to like what do you want
26:29to be known for? Then I want you to ask
26:31yourself, what kind of content do you
26:33want to create? This is just like a good
26:35way to identify, what are those first
26:37few videos that you're going to be
26:38making? Is it like day in the life
26:41videos? Inspirational content? There's
26:44no right or wrong answers here. So, just
26:47like brain dump what kind of content do
26:50you see yourself creating? And then
26:52finally, who is your content for?
26:54Are they male or female? Where are they
26:58located? What are they currently
27:00struggling with right now? On top of
27:02that, how can you help them with those
27:05pain points? Now, if you
27:08I don't want to say are very rare person
27:10who doesn't fall into any of these
27:11categories, but if you truly cannot
27:14answer any of these questions, I've
27:17actually worked with one student who
27:19could not answer any of these questions.
27:20So, I'm throwing this out there as an
27:22alternative. Another question that you
27:25might want to ask yourself instead are,
27:27what are some dream brands that you want
27:30to work with? The student that I had
27:32worked with, they didn't know exactly
27:34what they wanted to be known for yet or
27:36like who to create content for, but what
27:38they did know is some dream brands. They
27:41were like, "Would love to work with
27:43Sony. That would be really cool. Would
27:45love to get free lenses. That would be
27:48really cool." And so, they just
27:50brainstormed like the type of brands
27:52they wanted to work with, and that can
27:54also give you clarity on the type of
27:56content you want to create because if
27:58you want to work with those brands, you
28:00got to create content in alignment with
28:02those brands and content that those
28:04brands would be interested in seeing.
28:06So, this is another way to start getting
28:09some clarity on your personal brand, the
28:11type of content you want to be creating
28:13as a content creator. If you're having a
28:14hard time answering any of these
28:16questions, something that helped me when
28:18I was trying to get clarity on what I
28:20wanted my niche to be because I knew I
28:22wanted to niche down. So, what I did was
28:25on one of our long drives, my husband
28:27and I, when we were commuting from San
28:29Diego and LA, I asked him, I was like,
28:31"If you could come to me for advice on
28:33anything, what would it be?" And he
28:36said, "Instagram and organization." And
28:40I was like, "Oh, interesting." He was
28:42like, "Yeah, you're really good at
28:44Instagram." At the time, this is like
28:452019. He was like, "You're really good
28:46at growing, posting consistently there,
28:48and like staying organized. Even the
28:50closet. Like, you keep our closet really
28:52organized." Or even like project
28:54management. I was a project manager in
28:56corporate at the time. So, he was like,
28:57"I feel like you're really good with
28:59organization, getting things done, and
29:01even Instagram planning, executing." So,
29:04that was how I niched down in the
29:05beginning was, "Oh, okay. I'm going to
29:07teach Instagram." I taught Instagram on
29:10YouTube, but I was like, "I'm going to
29:11teach Instagram." So, asking those close
29:14to you, if they could come to you for
29:16advice on anything, what would they come
29:17to you for advice on? That was something
29:19that gave me a lot of clarity. Now, the
29:21good news is it's okay to not have all
29:24the answers cuz these answers, they're
29:26not final. These are not the end-all,
29:28be-all. This is your brand. You did it.
29:31You figured out your personal brand.
29:32We're done. Like, no. The goal here is
29:34not to have this perfect brand now.
29:37That's not what we're creating. This is
29:39just your initial brand brainstorm.
29:42You're just getting everything out.
29:44You're starting the brainstorm because
29:46this is going to give you a starting
29:48point. And then over time, as you take
29:51action on this starting point, more
29:54clarity will come. You have to be
29:56willing to take action without clarity,
29:59if you don't have that clarity yet.
30:01That's the whole thing of being a
30:03content creator. Your content strategy
30:05evolves almost every single month. So,
30:07if you're willing to just like have
30:09something and like start to take action
30:11on it without knowing all the ins and
30:13outs and everything perfectly, you're
30:15going to be fine. And just accept that
30:17you'll figure it out as you go.
30:19Everything's going to fall into place.
30:20If you're following along in the
30:21workbook, you will probably notice with
30:23every activity that we're doing and
30:25everything that we're we're working on,
30:27I also actually have different AI
30:28prompts to help guide you. So, if you
30:31need help getting clarity on like your
30:33branding, there's different AI prompts
30:35that you could plug into Chat GPT and be
30:37like, "Hey, can you help me with blah
30:38blah blah blah blah blah blah?" So, you
30:39just copy paste the prompts and chat can
30:42talk to you and help you identify
30:44everything that you need for your
30:45branding and other stuff that we're
30:47going to get into. So, just know that
30:49that is another resource to help you,
30:51AI. Okay, now that we've kind of talked
30:53about picking platforms, branding,
30:55getting some clarity on that initial
30:57brainstorming, I want to do some actual
30:59examples with you so you could see how
31:01this works in real time. Let's do an
31:04example and let's say this person, they
31:07want to be on Instagram. So, they want
31:09to niche down. Now, all of the examples
31:12that we're actually going to be going
31:14over today are real-life students that I
31:17work with in the BSP model, in our Slack
31:19community. If you don't know, the BSP
31:21model is the Ivy League for content
31:24creators. It's like an online university
31:26for content creators that teaches you
31:29what we're going over today, Build Skill
31:30Profit model. Teaches you everything
31:33from A to Z how to become a content
31:36creator. There's hours and hours and
31:38great templates, downloadables of
31:40resources there. So, these are real
31:42examples of students that I've worked
31:43with and how we've gotten clarity on
31:46their brands for each of these
31:47platforms. When you join the BSP model,
31:49you immediately get access to 30 days of
31:52our private Slack community. So, that's
31:54where I work with my students and help
31:56you get clarity on your niche, profile
31:59audits, content. And after those 30
32:01days, there is an option to renew and
32:04like more of a membership fee to
32:06maintain access to the Slack community.
32:08But yeah, that's just a little overview
32:09of the BSP model. A lot of everything
32:12that you're learning today is part of
32:13the BSP model and all the examples we'll
32:16be doing are real students. So, this
32:18student that I worked with, she wanted
32:22to niche down. And so, because she
32:24wanted to niche down, we went with
32:27Instagram. And she also liked Instagram.
32:29That was what she was already on and
32:31familiar with. So, her niche and what
32:34she wanted to be known for was home
32:37organization. And specifically, she
32:39wanted to help busy moms with home
32:43organization, how to like maintain
32:46cleanliness, aesthetic, keeping the
32:48house clean, all the things. Basically,
32:51home organization for busy moms,
32:53everything that they would need to know.
32:54So then, we went over her content
32:57pillars. This is the post about.
32:59Remember, if we're niching down, we're
33:00going to do traditional content pillars.
33:02So, the different content pillars that
33:05we created for the post about were space
33:09by space organization. So, that's like,
33:11okay, kitchen organization, closet
33:14organization, bedroom. So,
33:15location-specific
33:17organization. We also chose quick wins
33:21or methods as another pillar for her.
33:25So, this is like 10-minute tidy routine.
33:28Do this reset before bed. So, those
33:30quick hacks, tips, tricks, methods to
33:34create like instant wins and instant
33:36organization. Then, there was more
33:38long-term systems or wins. This is more,
33:43okay, strategies for toy rotation, chore
33:46charts, getting things done, routines
33:49that you could establish, how to
33:51properly organize toys for your kids or
33:53toy rotation tips, chore charts and
33:57age-appropriate chore charts, morning
33:59routines. So, these are more like
34:01systems that you could implement into
34:03your routines for long-term win and
34:06organization. Next was time-saving tips.
34:10How do you schedule in cleaning into
34:12your day-to-day, planners, organization,
34:15things like that? And then, our favorite
34:17one that we landed on was
34:20budget-friendly hacks.
34:24So, this is like, okay, you don't have
34:27the biggest budget in the world, but you
34:28want to organize your closet. So, like
34:30dollar store organization hacks with
34:33different items at the dollar store and
34:35how to make them look elevated or
34:36up-leveled. How to repurpose containers
34:39that you're getting to reduce waste and
34:42use those containers for organization.
34:45This was the one that we kind of wanted
34:47to lean into and really make her more
34:51well-known for that. So, we'll talk a
34:53little bit about how we positioned her
34:56for this one. Now, she has a lot more
34:59clarity with this strategy of what she's
35:02going to be posting about, who she's
35:03posting for. And these are the different
35:06types of content that she will be
35:08rotating about on Instagram. And we'll
35:11talk about, okay, well, now that we know
35:13what to post about, how do we come up
35:15with actual video ideas? We'll talk
35:16about that, too. So, this is just one
35:18example for Instagram. Let's do another
35:21example. This one, we'll do this one for
35:26YouTube. I'm going to use an example
35:28that I see all the time with BSP
35:31students. And I feel like a very common
35:33niche people want to be in. If it's not
35:36lifestyle, usually people are like, "I
35:38want to be a wellness creator." And I'm
35:40like, "I love that, but that is so
35:43broad. We got to figure out like what's
35:46going to make you stand out among all
35:48the other wellness creators out there."
35:50So, I actually had a student come up to
35:52me and she was like, "You know what,
35:54Milli? I want to be a wellness creator.
35:58That's what I want to do. And I want to
35:59post about diet and nutrition, exercise,
36:05mindset,
36:07money, and all the things." And
36:11immediately when I see this, I'm like,
36:13okay, this is very broad. This is going
36:15to be like talking to everyone, talking
36:17about everything, and it's not going to
36:19stick quite well. You still want to have
36:21very targeted strategy. So, I was like,
36:23okay, well, let's niche down by choosing
36:27a specific audience that you want to
36:29reach. And I feel like that's like a
36:30common theme with the other one, busy
36:32moms, and then also this one. This
36:34student, she was like, "Well, I actually
36:37have a chronic illness. What if I focus
36:40on wellness specifically for other
36:42people with chronic illnesses?" So, she
36:45wanted to target other
36:48women with chronic illness. Her post
36:52about actually became diet, nutrition,
36:56meals, and clean products for people
36:59with autoimmune diseases or chronic
37:02illnesses. This became exercise and
37:06autoimmune. Mindset, same thing applied
37:09for chronic illness. Money, managing
37:11money and finances
37:13while paying for different treatments or
37:15medications.
37:17We even added one other pillar, which
37:20was more chronic illness education and
37:23talking about how to identify that, what
37:26that means for you, your lifestyle, how
37:28you could how she could help people with
37:31chronic illness. So, we actually added
37:33this final pillar. And now,
37:37on YouTube, she has a clear audience.
37:40So, she could talk about any of these
37:42topics and YouTube isn't going to care
37:44because she has narrowed down who it's
37:47for and that's going to help YouTube
37:49tremendously deliver her content to the
37:52right people. So, the audience approach
37:54is what we ended up doing for YouTube.
37:56Now, finally, let's do an example for
38:00TikTok. Now, for this example, I'm
38:02actually going to be using myself. I
38:05felt like talking through life lifestyle
38:08examples, just talking off the top of my
38:10head, not having a script, using myself
38:12as the example is going to be easiest.
38:14When asking myself, okay, if I were to
38:16create a personal TikTok, what do I want
38:18to be known for? Lifestyle, right? I
38:21just want to be known for me. That's
38:23what I want to be known for. I don't
38:24want to be known for like a topic. I
38:26don't want to be niched down, put in a
38:27box. I just want to be known as Milli.
38:29So then, when asking, okay, well, who do
38:31I want my audience to be? My answer is
38:33really I I don't know. I I don't know. I
38:35just want people who are interested in
38:37me and my life. You know what I mean?
38:39So, let's skip the audience and jump to
38:41post about. And all I know is I want to
38:45post about my life interests, maybe
38:48different life pillars, or traits that
38:51are unique to me and my life. These are
38:53going to be harder to identify because
38:55if you're doing lifestyle content,
38:56everything feels normal. Like nothing
38:59feels, "Wow, this is so cool. Other
39:01people would be really interested in
39:03this." So, when I kind of brainstorm,
39:05okay, what do I want to post about? I'm
39:07going to ask myself, what are different
39:10interests, themes, or things that come
39:13up every day in my life? Because if I'm
39:15creating a lifestyle page, what are
39:18those recurring things in my life that I
39:20could create content on? For me, coffee
39:23is a big one. I make coffee every day
39:26and I love my coffee and I love
39:28experimenting with different homemade
39:30syrups, lattes, all the things. So,
39:33coffee is like, okay, yes, I for sure
39:35want to post about coffee. And during my
39:37initial brainstorming, I was like, well,
39:40I get dressed every day and I enjoy
39:43fashion and finding my style as a new
39:47mom. So I want to post about fashion and
39:51I also enjoy reading. I'm in a book
39:53club. Shout out book club. Nobody
39:56watches me. So I want to talk about
39:58books cuz I read often. I audiobook,
40:01Kindle, physical, you name it. Love
40:04reading. Also I am a new mom. I have a
40:0710-month-old when you're watching this.
40:09So maybe I want to talk about just like
40:11that come up as a first-time mom. And
40:14then something else that I've been
40:16dealing with is like working out but
40:19it's different than before having a
40:20baby. So talking about like what it's
40:23been like getting back to working out as
40:26a postpartum
40:28mom because it took me like 7 months
40:31before I could actually walk without
40:33being in pain. So these are just the
40:36recurring things that happen in my
40:37day-to-day life. They're like the life
40:39pillars. I do all of these things or
40:42these things come up every single day.
40:44So it's going to be really easy for me
40:45to create lifestyle content around these
40:48things that come up every day. And now
40:50my audience, I'm just going to be like
40:52people with the same interests or season
40:57of life as me. That's probably going to
41:00be like other moms, other first-time
41:02moms but I'm going to leave it kind of
41:05vague. People with similar interests.
41:06You could be interested in coffee and
41:07not be a mom. You could be interested in
41:09books and not be a mom or even like die
41:11or girl, you know, like that doesn't
41:14matter. You could be interested in any
41:15of these things. You're welcome to my
41:17content. If a student came to me with
41:19this as like their initial brainstorming
41:21strategy, I'd say great. That's exactly
41:23what you need to get started but if
41:24somebody came to me and they're like
41:25this is my final plan. This is never
41:28going to move. We're sticking with it.
41:29I'd be like we'll see. We will see
41:31because what you will find for me this
41:34this is actually exactly what I did when
41:36I first started my personal Tik Tok. I
41:39was like this is these are the things I
41:40want to post about. This is my life. La
41:42la la la la.
41:43What you'll find as you take action on
41:45this initial brand brainstorming is
41:47sometimes the content's not going to
41:49click. You think you want to post about
41:51something and then you do and you're
41:52like I hated that. For me that was
41:55fashion. Personally I love it. I love
41:58piecing things together or try
41:59attempting to. I don't think I'm like a
42:01fashionista at all. This is from Ross
42:04and I tried to making some different
42:06fashion videos and it felt so not it
42:10felt inauthentic. It felt weird posting
42:13about it. I was like I don't want to be
42:14known for this. Like I don't want to
42:16have to worry about like looking good
42:18all the time cuz most of the time I'm
42:20wearing sweats or pajamas but when I do
42:22dress up I enjoy it but I found that
42:24this over time became irrelevant. This
42:28is such a normal part of content
42:30evolution which is actually something
42:32we'll talk about in scale but ideally at
42:35this point after doing the brainstorming
42:38and answering and journaling about those
42:40questions, you have some brand clarity
42:42about what you want to be known for, who
42:44you want to reach, what you want to post
42:46about or even the brands that you want
42:47to reach, the free products you want to
42:49get. All of that gives you a starting
42:51point. So with that clarity, we can
42:55start moving on and implementing. Now we
42:58are in the phase where you are you're
43:01going to start setting foundations for
43:03your brand, how to implement your brand
43:06clarity into your profile which is
43:09arguably one of the most important steps
43:10that a lot of people skip. Putting your
43:12brand clarity
43:14into your profile
43:16is basically positioning. Positioning is
43:20the intentional way you shape how your
43:23followers see you compared to everyone
43:26else in your industry. It's how you set
43:29up your personal brand and content to
43:32establish a competitive edge and hold a
43:36unique place in your followers' mind aka
43:40how you're going to stand out. As you
43:42get more clarity on the type of creator
43:44you want to become, the positioning that
43:47you implement into your profile will
43:49become more clear and it'll get more and
43:52more specific which will always help
43:54you. So your bio will likely be changing
43:56and evolving over these next coming
43:59months and that's fine. So let's talk
44:00about how to do that. We have Instagram,
44:03Tik Tok. We'll talk about YouTube. With
44:05Instagram, starting with the basics, you
44:08have your username and profile photo.
44:12Ideally these pair really well together.
44:15Most of the time your username's going
44:16to be like your name or something
44:19related to your industry. One of my
44:21students, Jess, her handle is you can do
44:24it gardening and believe it or not she
44:26is in the gardening niche. You could
44:28even do like fitness by Sophie if you're
44:31in the fitness industry or just it's
44:34Millie Adrian. You could just do like
44:36your name. So have it be simple, easy to
44:39spell, nothing too complicated and then
44:41ideally your profile photo will match
44:44your username. So if you're in the
44:46fitness industry, you got a fitness
44:48related photo. If you're doing fashion,
44:50fashion related. You want it to be like
44:52a good headshot, smiling, showing your
44:54face, no Snapchat or Tik Tok filters
44:57that are like overdone, solid, good
45:01lighting profile photo. Okay, now we
45:03have your nameplate.
45:05This is the bold part of your Instagram
45:08bio. This is arguably the most important
45:11part. Even for Tik Tok, we have like
45:15your handle, profile photo and then you
45:17have like your name here, the bold part.
45:22So the reason that is so important is
45:24because this is the most search-friendly
45:27part of your bio. Example, if I wanted
45:31to go find a brand strategist right now
45:34for my brand, I could go on Instagram
45:37and type in brand strategist and the
45:39results that Instagram show me will be
45:42based off of who has brand strategist
45:46right here
45:47in their bio. If they have brand
45:49strategist right there, they're showing
45:51up in search results. So that's why I
45:54have content creator tips because if
45:56somebody goes to Instagram right now and
45:58they want to look up content creator
45:59tips, I want to be the person that pops
46:02up as a resource for that. So you want
46:04to ask yourself what do you think your
46:06audience is searching for? How would
46:08they categorize you? Is it a mindset
46:10coach, home organization, art business
46:13tips, beginner artist tips, right? So
46:17what do you think your audience is
46:18looking for to find content or people
46:20like you? Same thing with Tik Tok.
46:24Social media coach. I have that as like
46:27the nameplate. The interesting thing
46:29with Tik Tok is when you comment on
46:32somebody's video, your name will show up
46:35as the commenter as opposed to Instagram
46:38if you comment on someone your username
46:40pops up. So if I say oh my G I love this
46:43video. Great tips. It's going to say
46:45it's Modern Millie commented versus on
46:48Tik Tok it's not going to say it's
46:50Modern Millie commented. It's going to
46:51say Millie social media coach commented.
46:54So I like to say social media coach on
46:56Tik Tok because if people find me in the
47:00comment section of another video and
47:02they're scrolling, they're going to see
47:04go to the comment section and they're
47:05going to be like oh this person's a
47:06social media coach. I'm curious. Click.
47:09And so that's why I have social coach.
47:12Not only is it search-friendly but
47:14that's what people see when they see
47:16that I've commented on another video. So
47:17if somebody finds me in the comment
47:18section, they're going to be like oh
47:20this social media coach is commenting.
47:22So that's why I have those two things a
47:24little bit different. Then we have your
47:28bio.
47:29Your bio is not about you, believe it or
47:32not. It's actually about who you want to
47:36follow you and you're going to tell them
47:38why they should follow you in your bio.
47:41Your bio is going to be a combination
47:45of your unique edge plus a call to
47:49action. Ideally to somewhere you own.
47:53Now I actually I don't want you to
47:57follow my example because this is the
48:01whole like do as I say not as I do thing
48:03because right now my strategy is not
48:06growth. I'm not trying to grow as a new
48:10content creator. I've already
48:11established my platforms. So my bio
48:14looks a little bit different than let's
48:16say you who are actively trying to grow
48:19and build a more established platform.
48:22We're actually not going to use my bio
48:24as an example but I'll show you how to
48:27apply this unique edge call to action
48:29combo. So what is a unique edge? Your
48:32unique edge is the one sentence that
48:36clearly explains why someone should
48:39follow you and what sets you apart from
48:43everyone else in your industry. It's
48:46similar to a mission statement but I
48:47feel like a mission statement is more
48:49about like you, who you're about, what
48:51your business is about and your values,
48:55your mission as a creator whereas your
48:57unique edge is kind of crafted to appeal
49:01to your audiences or your ideal
49:03followers' selfish mindset. You're
49:05trying to convince them with this
49:08sentence that they should follow you.
49:10This is going to describe who should
49:14follow you, how you can help them and
49:18what is like an instant result that they
49:22will get from following you right now.
49:26For example, let's do mine as an
49:28example.
49:29Who I help? Who is my content for? I'm
49:33going to say teaching aspiring content
49:36creators. What's the how? How do I help
49:39them? How to replace their 9-5 and
49:44what's the result in under 12 months
49:50with content creation. So if I am an
49:53aspiring content creator and I read that
49:55sentence, immediately I want to follow
49:58because it's telling me exactly what I'm
50:00going to gain from pressing the follow
50:03button. What result can I get? I can
50:05learn how to replace my 9-5 income in
50:08under 12 months. Heck yeah, I'm going to
50:09press the follow button. So that's an
50:11example of a unique edge. Let's do some
50:15examples from the other students that we
50:17had already talked about. So may erase
50:20this. Some examples.
50:23We have my student who was doing the
50:27home organization. This is her unique
50:31edge, helping busy moms organize their
50:33homes with simple budget-friendly
50:35systems that only need 10 minutes a day.
50:38The result is you can have a clean home
50:41in 10 minutes. That practical number of
50:43okay, I can do this in 10 minutes, super
50:46relatable. I have another student who
50:50she's an artist and she has like grown
50:52her own art business and so she wants on
50:55TikTok. So this is her unique edge
50:57that's currently in her TikTok bio, is
50:59helping you build your art business in
51:00100 days. Her freebie goes along with
51:03that 100-day format, too. I also have a
51:06student on Instagram. She's a
51:08bookstagrammer
51:10and so this is hers. Helping you find
51:13your next favorite read. She focuses
51:16solely on fantasy and romance and then
51:19called action, how to get free books. So
51:21we'll talk about the call to action in a
51:22second. These two, I didn't include the
51:24call to action. But that is kind of the
51:27framing of your unique edge. If you need
51:31a little bit more support writing it, I
51:34do have this little formula that you
51:37could try. See if this works for you. I
51:41help audience achieve result through
51:43method or time frame. I love the whole
51:45method time frame approach because I
51:47feel like that is what makes you stand
51:49out from everyone else in your industry.
51:51Also, you don't have to say help. It
51:52could say teach, inspire, educate, what
51:56have you. So that is your unique edge.
51:59Then you are going to layer that with a
52:02call to action. For me, I love to use a
52:06little emoji, but I don't know how to do
52:09it on the iPad, but I'll usually do like
52:11a finger pointing down or an arrow and
52:13then the call to action will say free
52:1612-month
52:18creator plan. With your call to action,
52:21again, ideally you are leading people to
52:25someplace you own because right now
52:27Instagram, YouTube, TikTok, you don't
52:29own those platforms. They could
52:30literally disappear overnight. We have
52:32seen that happen with TikTok. So you
52:35want to get them somewhere you own,
52:37which is an email list. We're going to
52:38talk about more about call to action,
52:40email list, freebies in a second. Let's
52:43do or jump to TikTok. With TikTok, you
52:47have limited space when it comes to your
52:50bio characters. On Instagram, you have
52:53150 characters and on TikTok, you're
52:56limited to 80 characters. So when I have
52:59my unique edge statement, I literally
53:02will just plug it into ChatGPT and I'll
53:05be like, "Hey, can you shorten this so
53:06that it fits in 80 character limit or
53:09even 30 characters if I want more space
53:11for things?" Because I know some people,
53:14I will say other bio strategies you can
53:17have. Some people, you will want to put
53:21an email in your bio because that is a
53:25great way for brands to find creators
53:28that accept collaborations or do PR
53:31opportunities. So if you're a content
53:33creator who wants to pursue the brand
53:34collaboration route, having space for an
53:37email address will be important. So
53:39that's one thing that you could do. But
53:41basically, I would work with ChatGPT to
53:45fit both the unique edge statement,
53:48email and call to action all within that
53:51character limit. So that is how you can
53:55apply it to TikTok. Same strategy, you
53:58still want the unique edge, which that
54:00one student who is helping you grow an
54:01art business in 100 days and then she
54:03had her 100-day guide as the call to
54:07action. Now with YouTube, YouTube is
54:10going to be a little bit different
54:11because the profile setup, it's
54:13different. You don't have the bio, the
54:16call to action because most people, they
54:18don't first land on your channel, they
54:20first land on a video. So your strategy
54:24is actually going to be focusing on
54:26packaging each and every video you post.
54:29So your strategy, most of your efforts
54:31will go into the title and thumbnail
54:34when creating the video. There are
54:36strategies you can do to make sure you
54:39have SEO implemented
54:42in your description, in your channel
54:44tags, how you set up your account. I
54:46actually have a full video on my YouTube
54:48channel. It's completely free. It's a
54:5020-minute tutorial teaching you how to
54:52set up your YouTube channel. So I'll put
54:54that in the card above and I'll also
54:56link it in the workbook so it's easy for
54:58you to just find if you're following
54:59along in the workbook and that'll help
55:01you set up your channel. But then um
55:05coming up with video ideas, packaging,
55:07that's actually going to be more of the
55:08efforts for getting people to find you,
55:10discover you and getting them to follow
55:11you. It's really what you're putting
55:13inside your videos. So this whole
55:15nameplate, bio, call to action, unique
55:17edge doesn't apply much to YouTube.
55:21Setting up your bio and profile is so so
55:24so important. I have two examples of the
55:28power of setting up a profile with
55:31strategy and intention. One, I have this
55:34student, she was an aesthetician?
55:38Aesthetician? She did lashes. She had
55:41great content strategy, but she wasn't
55:42getting reach. And so I took a look at
55:44her profile, I was like, "You need to
55:45change your bio. You need to add a bold
55:48search-friendly part to your nameplate
55:51and you need to update your bio to be a
55:52little bit more specific and explain why
55:54someone should press that follow
55:55button." All she did was change her bio.
55:57She didn't change anything else. She
55:59didn't change her posting strategy,
56:00videos, nothing. Within 24 hours,
56:04immediately started getting more
56:05followers because she was easily
56:07discoverable in her industry and it
56:10explained clearly, her bio explained
56:12clearly why people should follow her.
56:13Just from changing your profile, she
56:15started getting more followers. She
56:16didn't have to post anything to get
56:18followers. It was just from her
56:20positioning. So that is so powerful.
56:22Also had a student, we were working
56:24together and again, your bio setup will
56:27always vary depending on what your goals
56:29are. With this student specifically,
56:31they were posting kind of for two
56:34audiences. So they had creators and
56:37filmmakers, videographers, but also they
56:41wanted to be hired on set as a DP or to
56:45be like a cameraman on site or producer
56:49on site. So we had to make sure the bio
56:52appealed to both of those things. So we
56:54made sure to put DP in the bio and email
56:59for contact and literally, I'm not
57:02kidding, the next day somebody reached
57:04out and said, "Hey, I need help with a
57:05shoot. What's your day rate?" Literally,
57:08your bio is so important and people
57:10overlook this. They're like, "Oh,
57:12whatever. Let me just type whatever I
57:13want." But you got to go back to like,
57:16what are your goals? What do you do? You
57:17want brand collaborations? You do? Put
57:19your email address. Do you want people
57:20to follow you? Tell them why they should
57:22follow you. It is not about you, your
57:24life, your interest. It's about what
57:26someone else can gain and if you want to
57:29be hired for something or you do UGC,
57:32say UGC with your email address. Say
57:34what you want to be hired for, what you
57:36want to be known for. Just please,
57:39follow my advice, set up your bio the
57:41way that I'm telling you to and you'll
57:42see amazing results. Thank you. Come
57:45again. Have a great day. Okay, welcome
57:47back.
57:48>> [laughter]
57:48>> Let's talk about email lists because
57:50I've talked a few times about call to
57:52actions and getting people somewhere you
57:54own and that place is an email list. If
57:57you are unfamiliar, an email list is a
58:00list of email contacts you own because
58:03each of those people opted in, raised
58:05their hand, said, "Yes, I want you to
58:07contact me with XYZ. I'm going to give
58:11you my email address in exchange for
58:13said freebie." So you grow a list of
58:16contacts where you have 100% control of
58:18the algorithm. Anytime you email your
58:21email list, you have a 100% reach. It's
58:23not like a 3% engagement rate. Like no,
58:25you reach 100% of the people that are on
58:28your list. Most of you will be rolling
58:30your eyes at this whole email list thing
58:32and I know that because that was me. I
58:34remember when I was growing as a content
58:36creator, I had 2-hour commutes from LA
58:39to San Diego cuz I was working in San
58:41Diego but living in LA at the time and I
58:43would listen to like a Jenna Kutcher's
58:45podcast. What was it called? Oh, Gold
58:47Digger podcast, Influencer podcast from
58:50Julie Solomon. I was listening to all
58:52these content creator ones. Money Made
58:55Marketing Made Easy, Amy Porterfield.
58:58She recently changed it to the Amy
58:59Porterfield Show, but I would listen to
59:00these podcasts and they would always
59:02say, "Start an email list." And I was
59:03like, "No, thank you. I don't want to be
59:05a content creator. I don't want to be a
59:06blogger. I don't want to grow a
59:08business. I want to be a content
59:09creator. I want to be an influencer. I
59:11don't need an email list." And I was
59:13wrong.
59:14>> [laughter]
59:14>> I think every single person can benefit
59:18from having an email list. Content
59:20creator, whether you think you need it
59:22or not, it takes less than 24 hours to
59:25set up. So why not do it? What's your
59:27excuse?
59:29What's your excuse? Why not? Why not?
59:31Why the heck not? Whether you think
59:33you're going to need it or not, it's so
59:35nice to have because what if TikTok goes
59:37kapoof and all of a sudden you have to
59:39reach your people, your followers, and
59:41you can't cuz TikTok doesn't exist. You
59:44got an email list, you could be like,
59:45"Hey guys, this is so crazy. TikTok got
59:47banned and now blah blah blah blah
59:48blah." Like you can talk to your people
59:50because you have an email list. I want
59:51to tell you a story. I tell this story
59:52all the time, so if you've heard it I
59:54had this student and we started working
59:56together, we were working one-on-one and
59:59I asked her what is her goal? And she's
1:00:01like, "I want to hit 10,000 followers by
1:00:03the end of the year." And I said, "Yes,
1:00:06let's do it. We can make it happen.
1:00:08First things first, let's do your email
1:00:10list." And she was like, "I said I want
1:00:12to grow 100,000 followers on Instagram.
1:00:15This this has nothing to do with
1:00:16Instagram. What do you mean?" And I was
1:00:18like, "Just trust me. You can do it in
1:00:21this weekend. It's going to be really
1:00:23easy, really fast. Just set it up and
1:00:25we'll jump to Instagram, okay? Just set
1:00:27it up and then we'll teach Instagram."
1:00:28She's like, "Fine, I'll set it up."
1:00:30Literally the next day she's like,
1:00:30"Okay, I'm done. Can we do Instagram
1:00:32now?" I was like, "Yes, great, perfect.
1:00:34Let's put your freebie in your bio."
1:00:36Thinking nothing of it, now it's growing
1:00:37on Instagram. Well,
1:00:38sure enough, not only did she hit 10,000
1:00:40followers, but she hit up to like 30,000
1:00:42followers and her email list was growing
1:00:45because her account was growing. So, as
1:00:47she was growing followers, she was
1:00:49getting hundreds of people signing up
1:00:51for her email list and again, she didn't
1:00:54know what this was going to be for, but
1:00:56hey, it was growing. Wow, yay, love
1:00:59that. And then, after she hit that goal,
1:01:02we hit that goal, I think it was 30,000
1:01:03followers, she came to me a few months
1:01:05later and she was like, "Okay, my next
1:01:06goal, I think I want to offer coaching.
1:01:09I think I want to like work one-on-one
1:01:12with people." And I said, "Let's email
1:01:15your email list. Let's send the email
1:01:17out when you're ready to start coaching
1:01:18and open it up to the people who are
1:01:20warm already and expecting to hear from
1:01:23you anyway." And so she was like,
1:01:25"Cool." She works on the coaching, she
1:01:27figures out the program, and we send the
1:01:29email to her email
1:01:30and it sells out. And with that one
1:01:32email, she replaced her corporate job,
1:01:35quit, put in her two weeks, and ever
1:01:39since then, this was in 2020 when we
1:01:42first worked together, she has been a
1:01:44full-time content creator and has not
1:01:45gone back to the corporate world because
1:01:48this is what she wants to do. That was
1:01:50what she wanted to do and it was
1:01:51possible because of an email list. Okay,
1:01:55I love email lists.
1:01:56Um, I used to not, but now I do. So, I
1:01:58can't tell you how many students have
1:02:00didn't know I was going through the BSP
1:02:02model and you told us to do an email
1:02:04list and I didn't want to, but because
1:02:06I'm in the BSP model, I did and I'm so
1:02:08glad I did because blah blah blah blah
1:02:09blah." And so, it's worth it. Thank you.
1:02:12So, growing your email list, basically,
1:02:16you are going to offer something, some
1:02:19sort of free-ish
1:02:22that your audience wants and in exchange
1:02:25for that free-ish, they are going to
1:02:27give you
1:02:28their beautiful junk email.
1:02:31I'm kidding. Actually, maybe maybe they
1:02:33will give you a junk email, I don't
1:02:35know. I do that sometimes. But they're
1:02:36going to give you an email address. When
1:02:38they give you their email address, you
1:02:41will be growing your email list and it's
1:02:44going to be great because then you could
1:02:45start sending
1:02:46emails, send little notifications to
1:02:49people and it's going to be so much fun.
1:02:51You actually don't have to send emails
1:02:52right away or nurture the email list,
1:02:53but you still want this like list of
1:02:56people that you can contact at any time
1:03:00ready to go just in case. Now, this
1:03:02product right here is called a freebie
1:03:05or an opt-in or a lead magnet. People
1:03:09refer to it as different things. For the
1:03:11sake of this video, we're going to call
1:03:12it a freebie. It's a free thing of
1:03:15value, freebie, that they will get when
1:03:18they give you their email address. There
1:03:20are different types of freebies. You
1:03:22have You have like a digital product.
1:03:26You have templates. You could create a
1:03:29planner.
1:03:31You could make a, I don't know, a cheat
1:03:33sheet, some sort of checklist.
1:03:37Honestly, a mini course can still be a
1:03:40freebie or like a webinar. In a sense,
1:03:44this video is a mini course, but along
1:03:48with the mini course, you have the
1:03:49workbook that goes with it and that is
1:03:51the freebie that goes with this mini
1:03:53course. So, that's a digital product, a
1:03:56workbook. Lots of different ways to give
1:03:59free value. You can even do like a quiz,
1:04:02another lead magnet. The purpose of the
1:04:05freebie or the best way to create one is
1:04:08to solve a problem that your audience
1:04:12has with one simple downloadable. Solve
1:04:15a problem, create a solution. My first
1:04:19freebie
1:04:20was
1:04:22VSCO
1:04:23editing
1:04:25templates or like formulas. I created
1:04:28this YouTube video that went viral for
1:04:30me at the time
1:04:31and it was had to create your own
1:04:33Instagram aesthetic and edit your videos
1:04:35and then I created like a series of like
1:04:37how to edit your photos to be fall
1:04:39vibes, how to edit your photos for
1:04:42summer vibes. So, like I created a
1:04:45series and then with each video I put
1:04:47out, I created VSCO templates where
1:04:50somebody could download it and then
1:04:51follow the VSCO formula. VSCO's an
1:04:54editing app, by the way, and they could
1:04:56get the same results for editing. So,
1:04:58that was the first freebie I made. It
1:05:00solved the problem of making editing
1:05:02easy. The pain point is don't know how
1:05:04to edit, don't know how to make my
1:05:06photos look aesthetic. Solution, here.
1:05:08Just follow these templates, this VSCO
1:05:12preset, and you will have this type of
1:05:16editing or this type of photo. So, that
1:05:18was my first freebie I ever created. The
1:05:20question is, how do you create a
1:05:22freebie? What the heck do you create a
1:05:24freebie on? What to do? For me, what I
1:05:27did was I went to Pinterest and I looked
1:05:31up different content pillars or topics
1:05:34that I thought my audience would be
1:05:35interested in. So, I think what I had
1:05:38looked up at the time, it was like photo
1:05:41editing and then apps, ideas, iPhone
1:05:45formulas. Thought that was interesting
1:05:48and so I just kind of scrolled and saw,
1:05:51"Oh, people have like different presets.
1:05:53What if I made like a bundle of these
1:05:56presets to light and airy, a fall vibe?"
1:06:01So, what if I made a bundle? And that's
1:06:02kind of the strategy I went through. You
1:06:04could even do, if you're in, let's just
1:06:07do like me right now, Instagram tips.
1:06:11Going to search this. See what Pinterest
1:06:13is showing me. Posting guide, starting
1:06:16brand new Instagram account, here's what
1:06:17your first nine posts should be. So,
1:06:19this is like quick downloadable, your
1:06:22first nine posts done for you. Seven
1:06:25quick Instagram hacks to boost your
1:06:26reach. How to go viral on Instagram. How
1:06:28to start blogging on Instagram.
1:06:30Instagram for beginners. When should I
1:06:31post? So, how could I turn this into
1:06:33like a bundle of like a free guide for
1:06:36content creators? If we are in the home
1:06:39organization
1:06:41industry, we're going to just like look
1:06:43up home organization. 13 easy home
1:06:45organization ideas that actually work. I
1:06:48want it to be a little bit more
1:06:49specific. What do we do? Hacks. Here's a
1:06:52little cheat sheet, so a cleaning
1:06:54schedule planner. That could be a great
1:06:56easy printable one. Cleaning checklist.
1:06:59That could be a simple freebie. So, you
1:07:02can use Pinterest to get inspiration.
1:07:04You could also go to other competitors
1:07:07or niche neighbors. See what sort of
1:07:09free offers they're offering and see if
1:07:11that resonates with you, if you want to
1:07:13create your own version or branch off of
1:07:15it. What I obviously would never copy
1:07:17somebody word for word, but you're just
1:07:19getting inspiration. When you have that
1:07:22idea of what you want to create, you are
1:07:25going to go to Canva templates and first
1:07:29you could literally look up the
1:07:31template. Like if you want to do a
1:07:33checklist, you could look up checklist.
1:07:36Canva has plenty of free options.
1:07:38Ideally, you find one without a crown.
1:07:41This one has a crown, that means you
1:07:42have to pay for it and this one's nice,
1:07:45you could click on that, change the
1:07:47branding to match your own style. If
1:07:50it's more of like a workbook, you could
1:07:52type in workbook. Search. Already done
1:07:56for you. I need one without the crown.
1:07:58This is 14 pages. I like the simplicity
1:08:01of this one though. So, let's customize
1:08:03this template. Now, we're actually going
1:08:05to create the freebie together. You're
1:08:08going to change the colors to match your
1:08:10own branding. Make sure to swap out all
1:08:13the text, images, but usually, no matter
1:08:16what freebie you were offering, whether
1:08:19it's a checklist or VSCO templates, the
1:08:22format that I want you to follow is
1:08:25this. I want you to have the cover image
1:08:28or the
1:08:29title. This is going to be freebie
1:08:33title, okay? So, you're going to title
1:08:35page.
1:08:36Then,
1:08:37I do want you to have a about page, but
1:08:41this isn't about you necessarily. This
1:08:45is more about the freebie. It's like an
1:08:46overview of like, "Hey, this is how the
1:08:48freebie came to be. This is what you
1:08:49will get after using it or this is how
1:08:52to use it the best way. Here are tips
1:08:54for how to get the most out of this
1:08:56freebie." So, it's like, "Hey, I'm
1:08:58Milli." You do want a picture of
1:09:00yourself to create that con- connection,
1:09:03but also people want to remember who did
1:09:05they get this from? So, that when
1:09:07they're scrolling online again and they
1:09:08see a post from you, they're like, "Oh,
1:09:10yeah, that was the girl that made the
1:09:11VSCO templates." So, having a picture of
1:09:13yourself on this front page is very
1:09:15helpful. And again, it's not about you,
1:09:17it's about the freebie, how to get the
1:09:19most from that freebie. And then right
1:09:21after it, this is just one page, keep it
1:09:23simple, then you're going to get
1:09:25straight into the goods. If it's a long
1:09:27workbook, having a table contents is
1:09:29great. If it's not, just delete table of
1:09:31contents and get straight to the point.
1:09:33Do the checklist, do the planner,
1:09:35whatever it is. And at the end, if you
1:09:38can, you could do like a little thank
1:09:39you and have your socials listed
1:09:42everywhere. So, mistakes that I see
1:09:44happen, I see people getting a little
1:09:46too messy with the branding or with the
1:09:51layout. So, they'll put so many words
1:09:56and then they'll make have like all the
1:09:58words
1:10:02touch the edges, which just makes it
1:10:05look so cluttered, so overwhelming to
1:10:10read. So, that that's a little much,
1:10:12it's a little overwhelming. So, always
1:10:15use Canva's guidelines.
1:10:18You see that purple square? I never like
1:10:21to put the text outside of the purple
1:10:23square. That's usually what I'm focusing
1:10:26on and I'm spacing things out, so it's
1:10:28there's a lot of like breathing room
1:10:31with your freebies. So, when in doubt,
1:10:34simple is best. Once you're done
1:10:37actually creating your freebie, you're
1:10:39going to download it as a PDF. If it's
1:10:43something that you want your audience to
1:10:45print and use, like a checklist, make
1:10:47sure everything's black and white
1:10:48because most people
1:10:50are going to print in black and white,
1:10:51they might not have color. So, just keep
1:10:52everything simple. And then you're going
1:10:54to download it, make sure you title it
1:10:57and download as a PDF. Okay. Once it's
1:11:01downloaded, the simplest tool to
1:11:03actually deliver your freebie to your
1:11:06audience is going to be Stan. I freaking
1:11:09love Stan. It's literally your
1:11:11all-in-one platform for content creation
1:11:14or as a content creator because Stan,
1:11:16this is your link in bio tool. So, when
1:11:18you have a call to action, for example,
1:11:20on my Instagram, my call to action
1:11:2312-month creator plan, it directs people
1:11:25to my Stan store, kind of like a link in
1:11:27bio. And so, people go to my Stan store
1:11:31and let's just click on my Stan store
1:11:34and this is what they'll see. This is
1:11:35obviously iPad and then on Instagram
1:11:37it'll like scroll or on mobile it'll
1:11:39scroll. So, these are all the different
1:11:41things that I have set up. And the cool
1:11:42thing is all of these people can access
1:11:45directly within Stan. What I mean by
1:11:47that is you as the Stan user, you can
1:11:52collect emails
1:11:53by offering a freebie. You can sell a
1:11:56digital product and make money directly
1:11:58through Stan. You could do URLs, if you
1:12:02have like an Amazon storefront, you
1:12:03could set up an affiliate link. This is
1:12:05just the um iPad app, but on desktop,
1:12:09you're able to set up courses and sell
1:12:11courses. You could offer webinars. You
1:12:13can set up a membership or community.
1:12:15So, any way you can think about making
1:12:17money as a content creator, you can
1:12:19actually do directly through Stan. So,
1:12:21that's why I love them and you have the
1:12:22email list option and you can email your
1:12:24email list through Stan, too. So, we're
1:12:27going to choose collect emails. This is
1:12:30where you would put the title to your
1:12:32freebie, subtitle, button. We're going
1:12:35to upload our file.
1:12:37document
1:12:39Canva. This is the file.
1:12:42open
1:12:44And then you press publish and it's on
1:12:46your link in bio. It's literally that
1:12:47easy. Boom shakalaka, you're done. On
1:12:51desktop, you'll have more customization
1:12:53for like the landing page or the email
1:12:55that gets sent when somebody downloads
1:12:57it. You can customize that email. That's
1:12:59how you set that up on Stan store. With
1:13:02your freebie title, cuz you're going to
1:13:04put your freebie as a call to action in
1:13:06your bio you want it to be like juicy
1:13:10and like people need it, you know? It's
1:13:13not just how to organize your home. You
1:13:16know, that's vague, that's broad. It's
1:13:17kind of like the unique edge where you
1:13:19want to get so specific on the
1:13:21transformation or the unique method that
1:13:23you're using. So, I have like the
1:13:2512-month creator plan. It's basically
1:13:27what it is. It teaches you how to become
1:13:28a content creator in 12 months. What you
1:13:31do every single month working towards
1:13:33your creator plan. So, I have again in
1:13:36the workbook I there are prompts that
1:13:37you can plug into your AI bot of
1:13:41choosing and talk to chat GPT or Claude,
1:13:46whatever you're using, to work on like
1:13:48that perfect freebie option and how to
1:13:51craft it. And then of course, like okay,
1:13:53well, how do I fit the title in to like
1:13:55less than 50 characters or what should I
1:13:57write for the subtitle? So, all of those
1:14:00are strategies that go into choosing
1:14:02your freebie, too. It's like making sure
1:14:04you have a strong title.
1:14:10and call to action that gets people
1:14:13actually onto your list. And sometimes
1:14:15you'll make a freebie. This has happened
1:14:17with a student before where we made a
1:14:18really good freebie and we knew it was
1:14:20going to be powerful for their audience
1:14:22and they launched it and like 2 weeks
1:14:24later didn't get any downloadables.
1:14:26So, we just changed the packaging, the
1:14:29title of it. And then we got like maybe
1:14:31a few more. So, we updated the title
1:14:33again. And finally, after like two title
1:14:36changes, people finally started
1:14:38downloading the freebie. So, don't give
1:14:40up if right away a freebie doesn't work.
1:14:42You just might have to restructure the
1:14:44title or the packaging of it a little
1:14:46bit before you start getting traction.
1:14:47So, you will be putting your freebie
1:14:50call to action in your bio. And also,
1:14:53when it comes to YouTube, where you're
1:14:55going to be putting your freebie is
1:14:56actually going to be in not only the
1:14:59description
1:15:01of your video, but also, you're going to
1:15:04put it as the pinned comment. So, so
1:15:07long as it's relevant to the video,
1:15:10anytime your the videos that you're
1:15:13posting connect to the freebie that you
1:15:15have, you're going to put that freebie
1:15:17in your description and pinned comment.
1:15:20And then that's how you can start
1:15:21building your email list on YouTube. You
1:15:24could also put it as the main link. We
1:15:27have five links here. I have different
1:15:30link options, but the main link is the
1:15:33place that you want to direct the most
1:15:35traffic to. So, you could also have it
1:15:36as your main link. And we are just
1:15:38moving on to scale phase two. Now, we're
1:15:42in the like content creation phase of
1:15:46your journey. You have the brand
1:15:47clarity, you've updated your bio, your
1:15:49profile. You're ready to direct traffic
1:15:51to your profile because it's set up for
1:15:54best follower conversions. Now, let's
1:15:56talk about where you might be at with
1:16:00your content. And each and every one of
1:16:02you will probably be in a different
1:16:04phase of brand evolution or content
1:16:07evolution. First, we have phase one.
1:16:11This is somebody who is just getting
1:16:13started and you maybe did that brand
1:16:15brainstorming for the very first time.
1:16:16You've never posted content and you're
1:16:18still trying to get some clarity of like
1:16:20who the heck do you want to be as a
1:16:22content creator. So, you are are in that
1:16:24throwing spaghetti at the phase with
1:16:26your content. Usually, there is no
1:16:29strategy here other than let me start
1:16:32exercising my content creator muscles.
1:16:35Let me figure out how to film, where to
1:16:38film. Do I need gear? How the heck do I
1:16:40edit? What editing apps do I use? Maybe
1:16:43you're just getting comfortable in front
1:16:44of the camera. So, this is like those
1:16:46first what's it called? Growing pains of
1:16:49okay, I'm just going to
1:16:51throw spaghetti at the wall, see what
1:16:53sticks, see what feels authentic to me
1:16:56when it comes to like what kind of
1:16:58content I want to create, how do I in
1:17:01implement content creation into my
1:17:02day-to-day lifestyle, where does it fit,
1:17:05where can I improve? So, this is the
1:17:06throwing spaghetti at the wall phase.
1:17:08Next, we have the brand clarity phase.
1:17:13We don't really know how long the
1:17:15spaghetti at the wall phase lasts. It's
1:17:18different for everybody. might be
1:17:19throwing spaghetti at the wall for a
1:17:21year. Or it might just be like 2 weeks
1:17:23and you're like, boom, I got it. So,
1:17:25this phase could last a while and over
1:17:27time as you're posting, you get that
1:17:29brand clarity. When you know what you
1:17:32want to do, who you want to create
1:17:33content for and who you want to be as a
1:17:35content creator and you start adding the
1:17:38unique edge into your bio and creating
1:17:40with more clarity, this is when feel
1:17:43things feel like, okay, balls finally
1:17:45rolling. There might not be like a lot
1:17:47of advanced strategy here, but at least
1:17:49you're posting with clarity and you're
1:17:51in alignment with, okay, I know what I
1:17:54want to do in in my content creator
1:17:57journey and I know where I want to be in
1:17:585 years from now. Our next phase, this
1:18:01is going to be clarity. When clarity
1:18:05meets strategy. This is the phase where
1:18:08you're like, okay, I'm going to start
1:18:10taking things more seriously. I want to
1:18:13figure out what to post, how to post,
1:18:16how often to post. You're going to start
1:18:18doing more intentional content research.
1:18:21You're going to be paying attention to
1:18:23your analytics a little bit more. You're
1:18:25going to start figuring out what kind of
1:18:26videos get more views versus follows
1:18:29versus engagement. So, you're going to
1:18:31start being a little bit more curious
1:18:33about how to improve your content in all
1:18:36these different areas and maybe you're
1:18:38diving more into educational content and
1:18:40really wanting to figure out those like,
1:18:43okay, what are what are these advanced
1:18:44practices or these next best practices
1:18:47that I can do to improve my content and
1:18:49add strategy on top of my clarity. This
1:18:52is kind of the stage where you'll notice
1:18:54you're starting to find your audience.
1:18:57It might not be like viral growth, but
1:18:59you'll notice things start clicking with
1:19:02your audience. Here, things are clicking
1:19:05for you up here. You're like, okay,
1:19:08yeah, we're getting clarity. But here is
1:19:10where things start clicking for your
1:19:11audience. You're getting a little bit
1:19:13more comments. You're getting a little
1:19:14bit more followers. You're starting to
1:19:16understand, ooh, this is on the nose. I
1:19:18think this is the type of content my
1:19:19audience likes. So, you're starting to
1:19:21get more clarity when it comes to
1:19:23strategy. Then, phase four is your video
1:19:28packaging. This is more than just, oh,
1:19:31what sort of videos do I post? Let me
1:19:33rotate between content pillars. This is
1:19:36leaning into the psychology of crafting
1:19:39your video. You're thinking more about
1:19:42the hook. How do you capture someone's
1:19:44attention in the first 3 seconds? The
1:19:46editing strategy of, okay, now that I
1:19:49caught their attention, how do I keep
1:19:51their attention and retain them to watch
1:19:54100% of the video all the way through?
1:19:56You're thinking about, okay, if I want
1:19:58to deliver this piece of content, what's
1:20:01the best method to do that? Is it
1:20:03talking to the camera? Is it voice over?
1:20:05Is it green screen by by sharing an
1:20:07article? Is it a trending audio like,
1:20:10you're thinking more about, okay, how do
1:20:11I package this in the best way to
1:20:14deliver it for my audience? So, there's
1:20:17this next level of advanced strategy.
1:20:20Here is where I see people going to like
1:20:23that 100k mark. Here, you're probably
1:20:27getting 1 to 10,000 followers. And then,
1:20:30as you go to video packaging, you're
1:20:33probably starting to get upwards to
1:20:36100,000 followers. When you get when you
1:20:38really understand video packaging,
1:20:39you're like, cool. I've crafted videos.
1:20:41I know how to do I know the psychology.
1:20:43This is when you go to that 100k mark,
1:20:45maybe 50 I'll say 50 to 100k mark. And
1:20:50then, we have five. This is getting into
1:20:54brand recognition. This is when you're
1:20:58starting to dabble with the branding of
1:21:02it all. What people associate with
1:21:05branding and really fine-tuning, these
1:21:07are my fonts. These are my colors. This
1:21:10is the text animation that I use. These
1:21:12are all the sound bites that I use in
1:21:14every video. This is how I always edit
1:21:16the intro to my vlogs. You're starting
1:21:18to figure out what makes your content
1:21:22you. Very you-coded as a content
1:21:26creator. You're realizing, oh, my messy
1:21:30bun, that is my signature look. You're
1:21:33realizing, oh, I love coffee. I'm always
1:21:35going to have coffee and hold my coffee
1:21:37in all my videos. That is brand
1:21:39recognition. You're starting to identify
1:21:41these little things that people can
1:21:43start associating with you. Colors, your
1:21:45location, where you're filming. If
1:21:48you're holding a pen while you're doing
1:21:50your videos. You're starting to layer in
1:21:53those elements of you and starting to
1:21:55recognize that for yourself of like, oh,
1:21:58this is how people can start like
1:22:00immediately recognizing me. Even like
1:22:03color grading or the filters presets
1:22:05that you're using on your videos, that
1:22:07could be part of brand recognition. And
1:22:09then, after you get clarity on this one,
1:22:13that is finally when you have created
1:22:17like your personal brand. You've got it
1:22:19nailed down. Usually, this phase here
1:22:22and here, that is when people are
1:22:24getting up to the 1 million follower
1:22:27point because they have their personal
1:22:29brand dialed in. They have clarity on
1:22:32everything. They got the strategy that
1:22:34feels in alignment with them. So, this
1:22:36is usually the evolution that I see
1:22:39creators go through when it comes to
1:22:41their content. And it's funny because I
1:22:43feel like when a lot of content creators
1:22:45start or my students are starting, they
1:22:47want to start here or here. And they
1:22:51want to like, all right, I need to dial
1:22:52in on my fonts and colors. And I'm like,
1:22:55you can do that, but they're going to
1:22:57change. And they they always will
1:22:59change. Your content is always going to
1:23:01evolve over time. And this clarity
1:23:04usually only happens as you're taking
1:23:07action on all of these things. So, I
1:23:11don't want you to go in with these
1:23:12expectations of like, okay, I'm going to
1:23:14make videos and they're going to be
1:23:15perfect. I'm going to have my personal
1:23:18brand from the jump. Like, it's okay to
1:23:21not have the personal brand from the
1:23:24get-go. Some people will because they
1:23:26maybe you've been watching this and
1:23:27you've been here for a few years and
1:23:29you're just like, okay, I need to like
1:23:32jump to here and you're ready to dive
1:23:34into video packaging. So, like
1:23:35everyone's going to be somewhere
1:23:36different, but I think it can help take
1:23:40a lot of pressure off of your shoulders
1:23:43knowing like, it's okay to not have it
1:23:45all figured out. It's okay to not know a
1:23:48hook or hook strategy yet or how to
1:23:51package a video properly and deliver it
1:23:54the right way. Like, you don't need to
1:23:56know all these things because first,
1:23:57you're here. And then, you're going to
1:23:59start getting clarity here. So, there's
1:24:01this evolution that happens organically
1:24:03as you're posting. And so, you'll
1:24:07probably hit all of these markers at
1:24:08some point, but wanted to kind of
1:24:10visually show you where you'll be. And
1:24:12now we kind of talk about each of these
1:24:14stages and tips to kind of get you
1:24:17through each of these stages so that you
1:24:19have that personal brand clarity. And
1:24:21not only clarity, but I I mean, we all
1:24:24love a good 1 million follower number.
1:24:26So, not only is this going to help you
1:24:28with like clarity on your brand, but as
1:24:30you go through it, you have these
1:24:32follower milestones that you will
1:24:34naturally hit. Not with like secret
1:24:38hacks of, use these hashtags. Not
1:24:40because of
1:24:41hacks, but because you understand your
1:24:45content. You understand your audience.
1:24:47And honestly, content and brand clarity,
1:24:50that is what brings followers. Not
1:24:53little hacks and tips and tricks. So,
1:24:56I'm going to start with some basics from
1:24:58stage one. I feel like most people
1:25:00watching will actually be in stage three
1:25:03where you're like, okay, I want those
1:25:05intentional clarity strategy layering.
1:25:09And then, phase four with like video
1:25:11packaging. So, I feel like most people
1:25:12will be there. But, I do get a lot of
1:25:14students who find BSP from YouTube and
1:25:16they're they're also in stage one. So, I
1:25:19do want to spend a little bit of time
1:25:20talking about some basics that I think
1:25:22will be helpful for anybody who is at
1:25:24these beginning stages. I didn't want to
1:25:26just like breeze right by them. If you
1:25:28have learned something new so far, be
1:25:29sure to give this video thumbs up
1:25:30because that's going to tell YouTube
1:25:32that other creators like yourself will
1:25:35find this video extremely valuable. And
1:25:37if you learn two new things by the end
1:25:39of this video, I want you to consider
1:25:41subscribing because it is simply a great
1:25:44way, free way to support me, my channel,
1:25:47my business. And it allows me to
1:25:49continue to make content like this for
1:25:52you and content creators every single
1:25:55week on my YouTube channel. So, consider
1:25:57engaging with this video in any way you
1:25:59can. Send it to a friend or creator that
1:26:02you know that you think might find it
1:26:04valuable. And just wanted to do that
1:26:07little call out before moving on. Let's
1:26:10talk about getting comfortable in front
1:26:12of the camera
1:26:14cuz I feel like that's something a lot
1:26:16of creators on TikTok struggle with. The
1:26:20one thing that you could do to help
1:26:22yourself getting comfortable in front of
1:26:23the camera is film one thing every day.
1:26:28Just turn that into a habit. Film 1
1:26:31second of your life every single day. I
1:26:33have an app literally called 1 Second
1:26:35Every Day. And over the past 2 years, I
1:26:37just record 1 second of my life every
1:26:39single day. Sometimes I'm in it,
1:26:41sometimes I'm not in it. And it just
1:26:42gets me into that habit of pressing
1:26:44record. And it could be the most mundane
1:26:47things. Like, sometimes I'll just record
1:26:49myself doing the dishes or myself doing
1:26:51laundry or I just get a little shot of
1:26:54my YouTube setup or my coffee or my
1:26:56food. I want you to start filming
1:26:59yourself every single day. Ideally, it
1:27:01starts with one thing every day. And
1:27:04then over time, it's film yourself doing
1:27:07one task every day. You could talk to
1:27:09the camera, you could not talk to the
1:27:10camera. Just getting into that habit is
1:27:13going to be that first barrier wall to
1:27:15break. And it's not with the intention
1:27:17to post. You never have to post
1:27:19anything, but just practicing setting up
1:27:21your camera, pressing record, getting in
1:27:23front of it. If you do that every single
1:27:25day for like 2 weeks, by the end of the
1:27:272 weeks, you're going to be like, okay,
1:27:29this is feeling less intimidating. Let's
1:27:31take it up a notch. And then, you could
1:27:32like practice talking to the camera
1:27:34again without the intention to post.
1:27:35Just practicing. And so, that's just
1:27:37like one thing that I say, just start
1:27:40filming one thing in your life every
1:27:43single day. Move that to filming
1:27:45yourself doing something every day. And
1:27:48then, you'll have a little bit more
1:27:50confidence to then film talking to the
1:27:52camera. And you don't have to talk to
1:27:54the camera every day, but that is kind
1:27:55of how you get a little bit comfortable
1:27:57in front of the camera. When it comes to
1:27:59let's talk about gear. Really, honestly,
1:28:03all you need is your phone. It could be
1:28:05I I put iPhone cuz I have an iPhone or
1:28:07an Android, whatever the heck you have,
1:28:09use your phone. My first few YouTube
1:28:10videos, I used my phone, filmed and
1:28:12edited and posted on my phone. So, you
1:28:14don't need fancy equipment. One of my
1:28:17favorite quotes is from Arthur Ashe. I
1:28:20believe he was a like legendary tennis
1:28:23player. It was, start where you are, use
1:28:26what you have, and do what you can. And
1:28:29that is like the mentality that I that I
1:28:31want you to go into content creation
1:28:33with because believe it or not, I think
1:28:34100% of my content on TikTok for my
1:28:37personal TikTok, all phone. Never touch
1:28:40my camera. With my business, I'll go
1:28:43back and forth between phone and camera.
1:28:45If it's a brand collab, I'll definitely
1:28:46without the camera. If it's not some
1:28:49it's usually my phone. Some of the time,
1:28:51I'm just using my phone. No fancy tripod
1:28:54mic setup. And then, what I like to do
1:28:57is as you hit certain milestones, you
1:28:59could kind of like reward yourself with
1:29:02gear. So, one of the first things that I
1:29:04did I after I hit I think it was 10,000
1:29:06followers, that's when I got my very
1:29:09first tripod. So, when I hit 10,000
1:29:11followers on Instagram, I invested in a
1:29:13tripod. And then, when I got like my
1:29:15first brand collab, that's when I
1:29:17invested into a mic. When my YouTube
1:29:20channel got monetized, that's when I
1:29:23bought my like first YouTuber camera.
1:29:26So, after my YouTube channel got
1:29:28monetized, that's when I got a camera.
1:29:30Now, when it comes to your phone, let me
1:29:31actually just pull this out real quick
1:29:35because I'm sure this will be helpful
1:29:36for you. Camera settings, we're going to
1:29:38go here.
1:29:39We're going to go to our camera for
1:29:42video.
1:29:43I typically film at 1080p
1:29:4730 frames per second. And I do 1080p
1:29:49because across platforms, Instagram,
1:29:52TikTok, YouTube, short-form content,
1:29:55auto defaults 1080 is the format that
1:30:00those platforms, they're already at
1:30:021080p. So, I don't do 4K. I don't think
1:30:04my content needs 4K. So, I will do
1:30:081080p. If you want to do 4K because you
1:30:10have the memory for 4K and you want that
1:30:15crispness, you absolutely can do 4K at
1:30:1830 frames per second. Just make sure on
1:30:20whatever platform you're uploading to,
1:30:23there's an option where you can choose
1:30:25upload at highest quality. If that's not
1:30:28checked, your videos will look blurry
1:30:31because the compressor, when you go to
1:30:34upload a video like on 4K on Instagram,
1:30:37they have their compressor that'll
1:30:38automatically compress your file to
1:30:401080p if you don't have that checked.
1:30:43So, that's why I just keep it safe. I
1:30:45always do 1080p. And then here, I like
1:30:49the grid, level, and mirror on. So,
1:30:52those three I like on. Then I'm always
1:30:54filming with the back camera. Takes some
1:30:58time to get used to. In the beginning, I
1:31:00used the front-facing camera, which
1:31:02again is fine if you're just getting
1:31:03into the habit of it. Um but then over
1:31:05time, I started practicing the back
1:31:07camera. Let's talk about filming.
1:31:10Ideally, you're the I know people are
1:31:13going to say lighting. The best lighting
1:31:16is natural light or like by a window.
1:31:18So, filming by a window help if you
1:31:22don't have ring lights or softboxes or
1:31:25anything. Back
1:31:27cam on phone is going to give you the
1:31:29highest quality. When I'm filming
1:31:31short-form content, I love lots of head
1:31:34space. I want it empty up here. I want
1:31:37lots of space because that's where I
1:31:39like to put text for my videos or closed
1:31:42captions as options here. So, I think
1:31:45the biggest thing to think about filming
1:31:47wise is head space. We're running out of
1:31:52space. Head space. You want lots of head
1:31:55space, okay? Make eye contact with the
1:31:58camera instead of looking at yourself.
1:32:00And like you don't have to stare at the
1:32:01camera, but just like for me, if I'm
1:32:03using a teleprompter, I'll still
1:32:05naturally like look off to the side
1:32:06because if I was in conversation with
1:32:07somebody, I wouldn't just stare at them.
1:32:09So, again, these things all take
1:32:12practice, but I'll look at the camera
1:32:14and then like if I'm pretending to
1:32:15think, I'll like look off to the side.
1:32:17And like now I'm looking here and then I
1:32:20look there. So, have natural eye
1:32:22movement while maintaining eye contact.
1:32:25When it comes to editing,
1:32:28you could use the platform-specific
1:32:31editor. My preference is TikTok's. If I
1:32:35had to pick one platform-specific
1:32:37editor, I think TikTok is better than
1:32:41Instagram's and YouTube's. So, there's
1:32:44that. Even like Instagram has edits, but
1:32:47everything Instagram has glitches so
1:32:50much. So, if you don't want to edit in
1:32:54TikTok, there's also CapCut. Now,
1:32:56something to know about CapCut, the app,
1:32:59they changed their terms of service so
1:33:00that any footage that you upload to the
1:33:04app, they
1:33:06retain some ownership of. So, you will
1:33:10still own all your footage, but they
1:33:12will also own your footage so that they
1:33:14can use it however they want to use it.
1:33:17So, that's something some people don't
1:33:19love about CapCut since they updated it.
1:33:22For me,
1:33:23I don't really care because I'm like,
1:33:25what are the odds that they're going to
1:33:26use my janky like coffee content in an
1:33:31ad? And if they do, whoop-di-do. I guess
1:33:33where it could be run into issues for
1:33:36us, John, my husband and I, we don't
1:33:39show our baby's face on social media.
1:33:42That's something that we don't want to
1:33:44do right now. And so, I wouldn't want to
1:33:46upload footage of my baby in CapCut
1:33:48because then they could use it. So,
1:33:51alternatively, there are other editing
1:33:53apps. I did a whole comparison on
1:33:55editing apps on my YouTube channel, so
1:33:58you can watch to see what are good
1:34:00CapCut alternatives. I do think Adobe
1:34:04has Premiere Pro. It's a newer app, so
1:34:08they don't have all the features that
1:34:09CapCut does, but they have a really good
1:34:12enhanced audio feature that I
1:34:15I love so much. It makes it sound like
1:34:17you have a mic when you don't. So, I
1:34:19think Premiere Pro is really cool. If
1:34:21you have like crap audio, you don't got
1:34:23a mic, which not having a mic doesn't
1:34:25mean crap audio, but I'm over
1:34:26exaggerating. You have crap audio, maybe
1:34:28you had to film from really far away and
1:34:30it's super echoey. Premiere Pro, enhance
1:34:33speech, game-changer, so cool. But you
1:34:35also have InShot. So, InShot is another
1:34:38option. Again, there's there's a lot of
1:34:40other ones depending on what you're
1:34:41looking for, so you can watch my
1:34:42comparison video on that. Okay, that
1:34:45kind of covers stage one, I believe. We
1:34:49already went over stage two, which is
1:34:51like you get brand clarity and you're
1:34:53starting to post. So, now we could go
1:34:56into strategy, the whole what do I post
1:34:59about now? What you are going to post
1:35:02will vary depending on your goals, you
1:35:04know? If your goal is growth,
1:35:07follow the rest of this video because
1:35:09I'm going to teach you what to post
1:35:10about. If your goal's not growth, hey,
1:35:13what the heck? Post whatever the heck
1:35:14you want. That's fine. It doesn't
1:35:16matter. You can post whatever the heck
1:35:17you want. But if your goal is growth and
1:35:21you don't have strategy and you're
1:35:22posting whatever you want and you're not
1:35:24growing, you got to start asking
1:35:27yourself, oh, maybe I should be more
1:35:29intentional with my content research and
1:35:31what I'm posting. In general, all of you
1:35:33will be posting video of some sort cuz
1:35:36video right now is the best way to be
1:35:38discovered. So, how do you figure out
1:35:40what to post about? You are going to do
1:35:42content research. Now, there are three
1:35:45places that we're going to go over to do
1:35:47your content research. We have search
1:35:50engine. With your search engine, this is
1:35:54basically going to help you predict what
1:35:57your audience wants and what they want
1:35:59to see. The search engine strategy is
1:36:01going to help you predict what your
1:36:04audience wants to see. This is basically
1:36:06the strategy where you your strategy is
1:36:10going to be
1:36:11how can I show up in search results?
1:36:16Whether that's on Instagram search,
1:36:17TikTok, or YouTube search results, you
1:36:21want to show up in search. When people
1:36:23go to look for something, find answer to
1:36:26something, or look up reviews on a
1:36:28product or whatever, how [snorts] can
1:36:30you get in front of their eyes and show
1:36:31up in search results? Next we're going
1:36:33to study is home page or for you page.
1:36:37On YouTube, it's like the home page.
1:36:38TikTok, for you. Instagram, it's like
1:36:41the Reels tab. And this area is going to
1:36:45show you what is currently being pushed
1:36:49and recommended. Not only that, but it's
1:36:52going to show you what's
1:36:53being pushed organically.
1:36:55Didn't have to implement any sort of
1:36:57like too much SEO strategy, but
1:36:59organically, what's trending, what
1:37:02results are popping up. Yeah, so we have
1:37:04like also like trends with this. So, how
1:37:07can you show up on home? And then we're
1:37:12also going to utilize your niche
1:37:14neighbors or competitors. And you're
1:37:17going to study their content to figure
1:37:18out what is currently resonating with
1:37:22your audience. This will make sure your
1:37:25videos are reaching your people. So,
1:37:30these are the three different places
1:37:32that we're going to do our content
1:37:33research to make sure our videos are
1:37:35showing up across the board and reaching
1:37:37the right people. Let's do this
1:37:40together. So, I'm actually going to go
1:37:43to Notion. I have a content calendar
1:37:47that I'm going to be using. This content
1:37:49calendar is part of the workbook, so you
1:37:52can get access to this and apply the
1:37:55same strategies that we're going to be
1:37:57doing together with this content
1:37:59calendar. Going back and forth between
1:38:02GoodNotes, I'm going to go here. And
1:38:06we're going to use my TikTok one for
1:38:09example
1:38:10of figuring out, okay, what can I post
1:38:12about and have a little bit more
1:38:13clarity. So, we're going to look at
1:38:15maybe like coffee or post part
1:38:17first-time mom, postpartum books. I want
1:38:19to figure out like what sort of videos
1:38:21are going to be working well right now.
1:38:23So, first thing we want to study is
1:38:26search engine. So, I, if my goal is to
1:38:29grow on TikTok, naturally, what platform
1:38:31are we going to study? TikTok. So, we're
1:38:33going to go home, search, and I'm just
1:38:36going to type in coffee and see what is
1:38:38suggested here.
1:38:40Now, I am looking at these suggested
1:38:42results first because this is literally
1:38:45TikTok telling you, hey, these are the
1:38:48most common searches when it comes to
1:38:51coffee. People, when they look up
1:38:53coffee, they actually are looking up
1:38:54coffee vlog. They want to see coffee
1:38:57vlogs. People are looking up coffee
1:38:59TikTok, coffee aesthetic, coffee
1:39:01recipes.
1:39:02TikTok is telling you what people are
1:39:05looking for on their platform. It's
1:39:08amazing. So, automatically, I'm drawn to
1:39:11coffee recipes cuz like I said, I enjoy
1:39:13making my own little recipes and making
1:39:16my own syrups and all the stuff. So, I'm
1:39:19going to write down coffee recipes
1:39:21first, and we could just like elaborate
1:39:24on them. Coffee recipes. Going back or
1:39:28anything else, maybe like coffee at
1:39:30coffee bar station. I think I have a
1:39:32pretty cool coffee bar station, so let
1:39:35me just do coffee bar station. So, I'm
1:39:39just kind of like keeping track of these
1:39:40recommended results or suggested
1:39:43searches. And now we're going to
1:39:45actually click on one that I would be
1:39:47interested in creating content on. So,
1:39:49I'm going to click on coffee recipes,
1:39:51and I am going to look at these
1:39:54recommended results or these top
1:39:56results. Now, what I suggest doing is
1:39:59actually applying a filter because you
1:40:01want to know what is currently working
1:40:04and currently performing well in search
1:40:07results. So, I'm going to do like the
1:40:09last 3 months, and I'm going to apply.
1:40:12Salted maple latte,
1:40:14maple vanilla bean. It looks like maple
1:40:17fall has been kind of like the vibe,
1:40:19salted maple.
1:40:21That's funny. Maple salted maple, brown
1:40:24sugar shaken espresso. So, I actually do
1:40:28have a salty mapes. I call it my salty
1:40:31mapes. I have a salted maple recipe that
1:40:33I think is really good. So, I'm actually
1:40:36going to expand on this idea a little
1:40:37bit based off of the videos that I see,
1:40:40salted maple latte, salted maple vanilla
1:40:43shaken espresso, salted maple brown
1:40:46sugar. I'm going to do the text that we
1:40:48were seeing on screen. I'm going to go
1:40:50to text hook text. And I think what I
1:40:54want my video to be is
1:40:58salted maple shaken espresso. And the
1:41:02emojis are important. I noticed they
1:41:05were using emojis a lot. I'm going to do
1:41:07like that. Was there like a syrup one? I
1:41:10thought there was a syrup one. No,
1:41:11that's fine. So, we have a coffee recipe
1:41:14that looks like it's a pretty good one.
1:41:16And then I'm just going to kind of like
1:41:17keep going down the rabbit hole. And any
1:41:20video that you see, you're welcome to
1:41:23save it and create collections based off
1:41:26of the different topics that you'll be
1:41:28posting about. So, maybe I want to do a
1:41:30new collection, and this is going to be
1:41:32my coffee inspo save. And then you could
1:41:36come back to it, anything that gave you
1:41:38inspiration for later. Let's do an
1:41:41example on Instagram. We're going to go
1:41:43to search. This time we're going to do
1:41:46books. So, I'm going to say book
1:41:49recommendations, book talk. Let's go
1:41:51with book recommendations. And again, as
1:41:54you could see here,
1:41:55book recommendations, book
1:41:56recommendations, book recommendations,
1:41:58it's in their nameplate, the bold part
1:42:00of their bio, and that's why those
1:42:01people are showing up. Anyhow,
1:42:04now I'm going to look again. We want to
1:42:07kind of filter out the older posts with
1:42:09the newer ones. I'm doing this search,
1:42:12I'm going to look at the date that it
1:42:14was posted to make sure it's relevant.
1:42:17So, this one is January, great. This
1:42:19one, December, not bad, but if I notice
1:42:22one is from like October,
1:42:24a little bit older, might not be
1:42:25relevant anymore. So, I'm kind of
1:42:27looking more recent posts, what's
1:42:29working well. Books I knew were five
1:42:32stars before I finished. I like that
1:42:35hook. I think that's really cool. So,
1:42:37I'm going to go back to Notion, and I'm
1:42:39going to write that down. Books I knew
1:42:43were five stars before I finished. I
1:42:47think that's brilliant, good idea. It
1:42:49could also be the hook text. So, again,
1:42:53if I wanted to, I could save it, add to
1:42:56collection, books to grant, save. So,
1:42:59we're kind of just getting inspo right
1:43:01now. Now, bonus strategy, when you are
1:43:05doing this, I want you to pay attention
1:43:07to the viral follower conversion rate.
1:43:12That is totally the term. So, this post
1:43:15I like, I'm like, "Ooh la la." It has 2
1:43:18million views, which I'm like, "Okay,
1:43:20viral. If it went viral for them, will
1:43:21it go viral for me?" Let's check. Let's
1:43:23go to this person's profile. What? 120
1:43:27followers, 2 million views? Amazing
1:43:31ratio. Ideally, what we're shooting for
1:43:33is like the views are two times the
1:43:35followers follower count. So, if like I
1:43:38came to this profile and saw that she
1:43:40had 5 million followers and 2 million
1:43:43views, it's like, "Okay, well, no wonder
1:43:46it had 2 million views. They have 5
1:43:47million followers." So, let's let me
1:43:49show you an example of maybe somebody
1:43:51this is 309. That's great conversion.
1:43:55All these are great conversions. Okay,
1:43:57here we go. Yeah. Haley Pham, I love
1:43:59her. Follow her on YouTube. She's the
1:44:02best. Her and Ryan, they're great. But
1:44:04as you could see, 2.6 million views.
1:44:08This might not be one that I want to
1:44:10implement in my strategy because the
1:44:12reason it has 2.6 million views might be
1:44:15because she has 1.6 million followers,
1:44:18right? So, pay attention to someone's
1:44:20follower count, same thing when you're
1:44:21doing your research on TikTok. If you
1:44:24notice, let's see. Oh, this one's not
1:44:26showing views on iPad. But if you notice
1:44:28a video has like 1 million, go to the
1:44:31person's profile, see if it's viral for
1:44:33them. This one, almost 2,000 followers
1:44:36and almost 350,000 views. So, that's a
1:44:39great ratio. Ash is definitely onto
1:44:43something. Her coffee content seems to
1:44:44be working really well. At least this
1:44:46one and this one went viral for her, are
1:44:49performing above average. So, those are
1:44:51the ones that I want to be paying
1:44:52attention to. This same strategy works
1:44:54for YouTube, y'all.
1:44:56Go to search. If I look up Instagram
1:44:59monetization, branding, edits tutorial,
1:45:01reels, comments, reel compilation,
1:45:04Instagram edits tutorial, it's going to
1:45:07show me like, "Okay, maybe I could do an
1:45:08edits tutorial." So, same thing,
1:45:10YouTube, utilize the search engine,
1:45:12write down your video ideas. With
1:45:14YouTube, the video idea could be that,
1:45:16and instead of hook text, you're going
1:45:18to do like the title inspo. So, you see,
1:45:22"Okay, I like this video, it's
1:45:24performing well, it has a good
1:45:26subscriber to view ratio." Again, you're
1:45:29looking this person. I wonder who that
1:45:31is. They have 650,000
1:45:34subscribers, only 43,000 views. Not a
1:45:37great ratio, so maybe this uh packaging
1:45:40could improve. So, let me find somebody.
1:45:43Ooh, almost 100,000 views and 1 million.
1:45:47Justin Brown, Justin Brown, Justin
1:45:48Brown. This one's looking good, 2.2
1:45:51million views. And with the time frame
1:45:54on YouTube, I usually look within 2
1:45:56years. 2 years is like the max out I
1:45:59will go.
1:46:001 year is great, anything less than a
1:46:01year is like, "Okay, something's working
1:46:03well with the packaging of like the
1:46:05title thumbnail." So, I'm keeping track
1:46:07of instead of like the hook text, I'm
1:46:10paying attention to the search phrase
1:46:12and the pairing of the title thumbnail.
1:46:16That's what I'm going to be writing down
1:46:18in my Notion content calendar. The
1:46:20second place that we we're going to go
1:46:22over is like the home page, which is
1:46:24basically just like the Reels tab,
1:46:27TikTok for you page. And you need to
1:46:28understand like you have an algorithm
1:46:31that's serving you biased content. So,
1:46:33on the Reels tab, what you're going to
1:46:36see is catered to you and your
1:46:38interests, but it's still showing you
1:46:40what's being recommended to you. So,
1:46:41you're just going to pay attention to
1:46:42like what is somebody saying in the
1:46:45beginning of their videos, what text
1:46:47popped up at the beginning of their
1:46:48videos. Do you notice any recurring
1:46:50sounds and all of this stuff? Is there
1:46:53an industry update? How are people
1:46:55capturing attention? I asked an FBI
1:46:57hostage negotiator
1:46:59how to handle that's too expensive.
1:47:01Here's his answer. Like, how are people
1:47:04showing up on home or in Reels? That'll
1:47:08apply to TikTok as well. Now, I I know I
1:47:10focused on Instagram and TikTok for the
1:47:12search engine ones, so I kind of want to
1:47:14focus a little bit more for the home on
1:47:17YouTube. With YouTube, sometimes what is
1:47:20showing up on your home page is not
1:47:23necessarily what will show up on
1:47:25someone's search results. So, when I'm
1:47:27posting videos to my channel, some
1:47:29videos I'm thinking, "Oh, wow, this is
1:47:31going to be a great resource when
1:47:33somebody searches up this term." Other
1:47:35times, for example, this video, how to
1:47:37use Hootsuite, the best social media
1:47:39management tool for businesses,
1:47:42Instagram edits app full tutorial, how
1:47:44to actually pick a niche. Like, those
1:47:46phrases are things people are looking
1:47:47up. So, that's me trying to show up in
1:47:49ranking and search results over time.
1:47:52That's not me trying to make a viral
1:47:54video and blow up and reach crazy
1:47:57audience. There are other videos that
1:47:59are more, "Okay, home page, how do I get
1:48:02on somebody's home page?" strategy. For
1:48:05example,
1:48:06I thought this video, stop making just
1:48:09one video with your content. That's not
1:48:11very like search friendly, but I thought
1:48:13the thumbnail would perform pretty well
1:48:15on the home page. Or even like this
1:48:17format with like the tweet format, I
1:48:19thought that would perform well on a
1:48:21home page. So, sometimes there's
1:48:23different intentions behind a video, and
1:48:26that's totally fine. So, you just want
1:48:27to pay attention like what sort of
1:48:29videos are coming up on your home page,
1:48:31what fonts are people using. When you're
1:48:34on your phone, are the fonts easy to
1:48:36read? How are people using thumbnails to
1:48:39stop attention and stop a scroll, and
1:48:41then how do they pair their title with
1:48:43that thumbnail? Most of the time I will
1:48:45say when you're working on your video
1:48:47packaging and you're pairing title
1:48:48thumbnail, the text that you use in your
1:48:51thumbnail is not going to be the same
1:48:53text that you use in your titles. So,
1:48:55example, this video from Cody Sanchez,
1:48:57lock the F in.
1:48:59She's not saying lock the F in again in
1:49:02the title, she's saying how to actually
1:49:04achieve your goals in 2026. So, this
1:49:07captures attention of the scroll and
1:49:09then this tells you what the video is
1:49:11about. Lock the F in. Whoa, wait, what
1:49:13is she talking about? And then hard now,
1:49:16hard later. Then you have the title, how
1:49:18to actually achieve your goals in 2026.
1:49:21So, it's like, oh, okay, if I want to
1:49:23lock in for 2026 and hit my goals, this
1:49:26is the video I want to watch. So,
1:49:28over time you'll learn video packaging
1:49:30on YouTube. It's definitely something I
1:49:33dive further into in BSP, but again,
1:49:36those are kind of the things you're
1:49:37looking at on your homepage. For
1:49:40example, I have switch account this one
1:49:44and this channel, this homepage is going
1:49:46to look a little bit different than my
1:49:47other homepage. So, cuz I consume
1:49:50different types of content on both
1:49:52channels. So, this can show me like
1:49:55another aspect of content creation and
1:49:58it's like, oh, okay, here's another
1:50:00style thumbnail that I could try for
1:50:01this style of content. So, that is how
1:50:04you can utilize the homepage to figure
1:50:07out what to post about. Then finally, we
1:50:10have your niche neighbors. This one is a
1:50:13fun one and what you're going to do is
1:50:16you are going to Actually, let me pull
1:50:18up. This is a creator that I follow on
1:50:20my personal Tik Tok. Love her, Brittany
1:50:24girl, I doubt you watch this or follow
1:50:27me, but literally I follow her on my
1:50:29personal page and I love her. She's so
1:50:31cool. Okay, so she would be like a niche
1:50:34neighbor cuz she makes coffee videos.
1:50:36So, I'm going to go to her profile. I'm
1:50:38going to filter by popular and I'm going
1:50:40to see like what is popular, what viral
1:50:43videos have she created and recently
1:50:45popular. So, I'm going to like scroll
1:50:47through again, look at the dates to see
1:50:49are there any recent videos, the most
1:50:52recent viral ones and I'm kind of
1:50:54looking within the last 3 months. This
1:50:56one, 11:11. Now, let's analyze the
1:50:59video. Let's What was the starting
1:51:01frame? What was the hook text? What's
1:51:03the audio? What What's the pacing? How
1:51:06long is the video? So, then I'm like
1:51:07starting to analyze the video, kind of
1:51:09studying editing styles. How can I
1:51:11recreate this in my with my own twist?
1:51:14So, this one resonated with her
1:51:15audience. It was this one, 34.8 thousand
1:51:18views compared to 20,000 followers. I
1:51:21think that's really well really great.
1:51:23I'm going to like save this again as
1:51:25inspo for coffee in my coffee collection
1:51:28to recreate later. So, I could again,
1:51:30I'll add that to my notion. I could do
1:51:33coffee Why do I keep doing three F's?
1:51:35Coffee vlog and then I could link
1:51:38specifically to her video, Brittany's
1:51:41video.
1:51:43Share, copy link.
1:51:46We have Notion, paste, done. So, now I
1:51:49can quickly reference that video as
1:51:52inspiration. Now, that's one way to do
1:51:54it, filter by popular and then find the
1:51:55most recent or just stay in the default
1:51:58view and kind of skim the last 20 pieces
1:52:01of content and check to see which one
1:52:04went viral for them, above their
1:52:07average. So, it looks like average she's
1:52:09getting 3 to 4,000 views on videos. So,
1:52:14I want to look for a video that's like
1:52:166,000,
1:52:17maybe even 10,000. Like this one,
1:52:2010,000. That's viral for you, viral for
1:52:22her. This one I want to study. Again,
1:52:25entry shot, audio, hook text, editing
1:52:29style, length, all the things. Those are
1:52:31That's stuff that I'm paying attention
1:52:33to and I'm taking notes on it here. I
1:52:34have text hook, verbal hook, but we
1:52:36could talk about hooks a little bit more
1:52:39a little bit later in this video, but
1:52:40we're taking notes. What if I notice
1:52:42this, maybe I could try this. So, you
1:52:43can take notes here too what you're
1:52:45analyzing and noticing. Or let's go to
1:52:48Instagram. For example, if I wanted to
1:52:51do, let's say, running
1:52:54tips.
1:52:56What the fark? Try and running for
1:52:57beginners. And let's say this is my
1:53:01niche neighbor, somebody in my industry
1:53:03that I'm like, yes, I want to create
1:53:05like them. I want to post similar
1:53:07content to them. Again, I'm going to
1:53:09look at their followers. With 164,000
1:53:11followers, just going to go to the Reels
1:53:14tab and see what is viral for this
1:53:18creator. Again, paying attention to view
1:53:20counts and his average views look like
1:53:24somewhere between 20, maybe like 20,000.
1:53:27So, I want to find something that's
1:53:28above that, like maybe double that or
1:53:31more. So, here we go. We have two videos
1:53:33over the 200,000 view mark. So, these
1:53:36might be good to add to my list of how
1:53:38to start running, common running form
1:53:40mistakes. So, those would be stuff I
1:53:42would add to my content calendar, save
1:53:44to a collection, return back and create
1:53:47my own version of. This is not the only
1:53:49thing you can do to study your niche
1:53:52neighbors. Not only can you study
1:53:54content that is performing well for them
1:53:56because if this your niche neighbor,
1:53:58let's say you want to do running
1:54:00content, your niche neighbor is making
1:54:02running content, then it's very likely
1:54:04that their audience is also going to be
1:54:06your audience. That's why we're studying
1:54:09them because if it resonates with their
1:54:11audience,
1:54:12it'll probably attract and resonate the
1:54:14right audience for you as well.
1:54:17So, something else you could pay
1:54:18attention to instead of just content
1:54:20that's performing well for them, you can
1:54:22actually go to a video and go to the
1:54:25comment section and check to see what
1:54:29sort of questions people have in the
1:54:31comment section. Looks like there's a
1:54:33comment here that says, I need help with
1:54:35shin splints, they are killing my
1:54:37ability to run. I can make a video on
1:54:40how to deal with shin splints or how to
1:54:41prevent shin splints, how to recover
1:54:43from shin splints. So, that alone gives
1:54:46me like three video ideas just from
1:54:48reading that comment or going to the
1:54:49comment section. I could also pay
1:54:51attention to their website and how they
1:54:54are making money. If you're somebody who
1:54:56you don't quite know how you want to
1:54:57make money as a content creator yet, you
1:55:00can look at your niche neighbors and
1:55:02look to see what sort of services
1:55:04they're offering or if they're doing
1:55:06paid partnerships or selling digital
1:55:08products. Just study their link in bio
1:55:11and looks like they have a running app
1:55:13and maybe their freebie is like a half
1:55:16marathon challenge. So, ask yourself,
1:55:18could I do something similar? Is that
1:55:21the route that I want to go down? And
1:55:22just look at a bunch of niche neighbors
1:55:24and you'll find a lot of clarity there
1:55:26or direction there. You can do the same
1:55:29strategy over on YouTube when going to
1:55:32someone's videos is of their recent
1:55:36videos, which ones are popping off and
1:55:39then which ones So, it looks like 1
1:55:41million, but that's using Ryan and I
1:55:46don't have a Ryan Trahan. So, yeah,
1:55:49anything that's like with Ryan Trahan,
1:55:51which like by the way, love Ryan Trahan
1:55:53as a YouTuber if you don't already
1:55:54follow him.
1:55:56I think the best YouTuber
1:55:58at the moment. Setting a best example of
1:56:01what it's like to be a YouTuber. He uses
1:56:04his phone in all of his videos and
1:56:07they're high quality, they're amazing.
1:56:08So, definitely check him out. It's a
1:56:10good one, this one is a good one. So,
1:56:12you would look at similar strategy, look
1:56:14at their profile, look to see if the
1:56:15recent videos, what's viral for them or
1:56:17even like sort by popular, see what's
1:56:19their most popular ones. Make sure you
1:56:21only focus on like the ones from the
1:56:22last one to two years and then see if
1:56:25you could recreate it. But I will say,
1:56:26something that I notice a lot of my
1:56:28students do and the mistake that they
1:56:29make when studying niche neighbors,
1:56:32whether it's Instagram, YouTube or Tik
1:56:33Tok, is they'll actually choose viral
1:56:36creators like Haley to study and that's
1:56:39not necessarily what we want to do yet.
1:56:41We don't want to study people who are
1:56:43already viral established 3.8 million
1:56:46followers. Obviously, they have done
1:56:48something amazing to get here, but let's
1:56:51go to oldest. She's been on this journey
1:56:54for 7 years. So, her growth strategy
1:56:58probably looked different than her
1:57:00current maintaining posting frequency
1:57:03strategy. So, you actually want to try
1:57:05to find people currently in their growth
1:57:08strategy phase or maybe somewhere be
1:57:11under 500,000 followers. That's kind of
1:57:14the range that I would go for is like,
1:57:16who is currently growing? They're in
1:57:19that growth strategy, they're applying
1:57:21these concepts. They aren't already
1:57:23established. For example, let's see if
1:57:25she's still there. So, Kat Stickler. The
1:57:29content that she created to grow her
1:57:30account is likely not the content she's
1:57:33creating now. So, I wouldn't study her
1:57:35recent post and be like, oh, I need to
1:57:37make this. This is what I have to be
1:57:39making because she's already
1:57:40established, she might not be trying to
1:57:42implement like growth right now. Not to
1:57:44say that's never the case, but in
1:57:46general, you'll see the best results if
1:57:48you're studying creators who are
1:57:50actively growing, trying to grow in that
1:57:53strategy phase as opposed to creators
1:57:55who have been established for years and
1:57:57already have millions of followers
1:57:58because they might not be following any
1:58:00sort of strategy. So, I kind of want to
1:58:02jump into video packaging, specifically
1:58:06hook layering first because this is like
1:58:10that first element that you will learn
1:58:12and study as a content creator when
1:58:15crafting your videos because now that
1:58:17you have this list of ideas of like,
1:58:21okay, I can make coffee recipes, I can
1:58:23make a coffee bar station video, I can
1:58:25make a coffee vlog. Like now that you
1:58:26have like a general idea, how do you
1:58:28practically create said video? Well,
1:58:31first thing you want to study hooks and
1:58:34not just like what somebody is doing in
1:58:36the first few seconds, but there's three
1:58:38elements of a hook that you want to
1:58:41study and this is something that hook
1:58:43layering I discovered two and a half,
1:58:46maybe three years ago. I did a deep dive
1:58:47video studying viral short form content
1:58:50and when I was trying to figure out what
1:58:52is a viral hook, I figured out that
1:58:54viral hooks actually layer three
1:58:56different hook elements. Like I've heard
1:58:59so many different things, but really
1:59:01what it comes down to, there's three
1:59:03parts of hook layering. You have the
1:59:07visual
1:59:08hook, the text hook, and the audio hook.
1:59:12You want to use all three. All three.
1:59:15You want to be thinking about all three
1:59:16of these in those first 1 to 3 seconds
1:59:20of your video. To do this, you're going
1:59:22to ask yourself with the visual hook,
1:59:26what will the viewer see that their
1:59:31attention? With the text hook, you're
1:59:34going to ask yourself, what will the
1:59:36viewer read that will capture their
1:59:39attention? And with the audio hook,
1:59:42you're going to ask yourself, what will
1:59:44the viewer
1:59:46hear that's going to capture their
1:59:48attention? And if you could layer all
1:59:50three of these things in the first few
1:59:53seconds, you're master at hook layering.
1:59:56The seeing element is the visual, like
1:59:59the actual first frame, the video, the
2:00:01shot. The Is it the lighting? Is it what
2:00:03someone's wearing? Is it what they're
2:00:05holding? Are they stirring their coffee?
2:00:07Are they making a dessert while talking?
2:00:11So, the hook layering is like, visually,
2:00:13what is happening to capture someone's
2:00:15attention and keep their attention. Text
2:00:18is the text on screen. As soon as you
2:00:20see a video, if there's text on screen,
2:00:22that's the text hook. What text is that?
2:00:25And yeah, what's the viewer reading
2:00:28that's going to capture their attention?
2:00:29And audio is the audible, the listening,
2:00:31the hearing. Is it a trending audio? Is
2:00:33it somebody saying something to the
2:00:35camera? Is it a voiceover? So, verbally,
2:00:39what is someone saying? Now, I want to
2:00:41show you typically the similar to
2:00:45YouTube. With YouTube, we talked about
2:00:47how the thumbnail and title, the text is
2:00:50not really going to be the same because
2:00:52you don't want to waste real estate,
2:00:54right? And say the same thing in two
2:00:55places. The thumbnail stops the scroll,
2:00:59and then the text kind of summarizes
2:01:01what the video is about. That's kind of
2:01:03a similar strategy with the hook
2:01:04layering. The text on screen is not
2:01:07going to be the same thing that you say
2:01:09out loud. For example, let me actually
2:01:12just erase all this. Hook
2:01:17how to edit aesthetic photos in under 5
2:01:20minutes. This is kind of summarizing
2:01:22what the video is about or what
2:01:24somebody, if they watch to the end of
2:01:26the video, this is what they will gain.
2:01:29And then verbally though, what I say is
2:01:32not, this is how to edit aesthetic
2:01:34photos in under 5 No, no, no, no, no. I
2:01:36don't say that. Verbally, I say, if you
2:01:39want your photos to go from this to
2:01:41this, here's how I do it. Or here's how
2:01:44I edited this photo to go from this to
2:01:46this in under 5 minutes. You know, so it
2:01:49compliments the hook text, but it's not
2:01:51identical to the hook text. And then
2:01:53visually, we had an animation going, and
2:01:56there's like a typing sound effect, and
2:01:58then immediately after that sound, I had
2:02:00a pop-up and a pop-up. It was like
2:02:04Right? So, within those first 3 seconds,
2:02:07not only do we have animation, we have a
2:02:09sound effect, we have pop-up with a
2:02:10sound effect, and then closed captioning
2:02:12is down here. So, there's a lot
2:02:14happening in those first 3 seconds to
2:02:16capture attention. So, how can you apply
2:02:19hook layering? That's what you're going
2:02:21to study. When you are studying and
2:02:24doing your content research, you could
2:02:25study and do content research just to
2:02:27get content ideas like this. Or when you
2:02:31do Let's do coffee at home. When you're
2:02:35doing this part of it, you are now
2:02:36starting to pay attention to Okay,
2:02:39what's the hook text? What's those first
2:02:42few clips? And you're going to take
2:02:43notes on that. So, I'm going to see Oh,
2:02:47morning iced coffee routine. That's
2:02:50nice. Let's see. 3 days ago, 51,000
2:02:54followers, 13,000 views. It's all right.
2:02:58Lacey has 31,000 followers. Ooh, 122,000
2:03:04views. Okay, let's study this one. We
2:03:07have honey vanilla bean iced latte, no
2:03:10syrups needed. This is another coffee
2:03:12recipe. So, I'm going to do the hook
2:03:14text is honey vanilla bean iced latte.
2:03:18Honey vanilla bean iced latte, no syrups
2:03:26needed. I have verbal hook here, but
2:03:28that's like audio what is playing. Let's
2:03:31turn the volume up.
2:03:34Okay, so it's just an audio, so I could
2:03:36actually like save this audio. Peace.
2:03:40See if I could find it. Okay. And then
2:03:42the visual hook is the espresso pouring.
2:03:47And so, I'm just going to
2:03:48document that. Espresso
2:03:51pouring close-up into latte. So, now
2:03:56that visual hook is the same visual hook
2:03:58that I want to do in my own version. So,
2:04:00maybe this is the visual hook that I use
2:04:03for my salted maple shaken espresso
2:04:05because it looks like that worked, and
2:04:07then I could use a currently trending
2:04:09audio to kind of pair everything
2:04:12together. So, that's hook layering. That
2:04:15is just one element of video packaging.
2:04:18Something else to consider and pay
2:04:20attention to when you're doing your
2:04:22content research are the different types
2:04:24of video formats that you will come
2:04:26across, and this is again going to help
2:04:28you decide, okay, what's going to be the
2:04:30best way to deliver my video idea or
2:04:32piece of information. We have about five
2:04:35formats that are the most common formats
2:04:38people create their content under. We
2:04:41have face-to-camera
2:04:45like this. I am talking to the camera
2:04:47face-to-face, you and me. This could be
2:04:50educational videos, it could be vlogs
2:04:53where you're talking to the camera, it
2:04:54could be storytelling where you're just
2:04:56like, "Oh my gosh, the craziest thing
2:04:57just happened to me." You could be
2:04:59giving a tip or something that you
2:05:00learned, or you were listening to a
2:05:01podcast and had a revelation, pull your
2:05:03phone out like you're on FaceTime with a
2:05:04friend, and you're talking to the camera
2:05:06super casual. So, you have
2:05:07face-to-camera, that's an option. Next,
2:05:11we have voiceover. This is when you have
2:05:15obviously your voice recording over the
2:05:18video that is playing. Again, this could
2:05:20be storytelling, it could be
2:05:21educational, inspirational,
2:05:23could be a vlog talking through your
2:05:25day, what you did, issues you ran into.
2:05:28So, voiceover style, then you have
2:05:32B-roll with trending audio, and then
2:05:36usually there's a text hook. So, A-roll,
2:05:39main frame, B-roll is like the show,
2:05:41don't tell. And so, it's like clips of
2:05:44you at the gym, working out, doing
2:05:46laundry. You're not really talking to
2:05:47the camera, it's just clips of things,
2:05:49coffee, typing on a keyboard, B-roll.
2:05:52So, you have a B-roll paired with a
2:05:53trending audio, and then text. We
2:05:55usually see these in like a 7-second
2:05:57format, or it could be like a entire
2:05:59morning routine in a 30-second aesthetic
2:06:02coffee vlog or something. There's no
2:06:03talking, no voiceover, it's just relying
2:06:06on the music. You also have
2:06:09reaction-based content, or even like
2:06:12stitches,
2:06:13duets where you're reacting to other
2:06:17people's content. Even if you're doing
2:06:20green screen videos where maybe an
2:06:22article came out of something relevant
2:06:24in your industry, you could talk and
2:06:26react to the article or the thing event
2:06:28that is happening, reply or stitch other
2:06:30creators' content. Do you agree or
2:06:32disagree with the video? So, you have
2:06:33reaction content, and then we also have
2:06:36like the lip sync. If there's a trending
2:06:39audio and you're like lipping whatever
2:06:41the audio says, or even like just dance
2:06:43trends, lip syncing trends, those are
2:06:46kind of all I kind of put into one
2:06:49thing. So, there's lots of different
2:06:51video formats that you could deliver
2:06:53your content in. And then another thing
2:06:56that you can think about when it comes
2:06:57to video packaging is the value that you
2:07:01will be delivering within the video. So,
2:07:05I like to think that there are four main
2:07:07different ways to deliver value. You
2:07:10have And I call them value pillars, but
2:07:12you have educational content,
2:07:16entertaining, inspirational,
2:07:19and relatable.
2:07:23Now, I know this is like a lot, so let
2:07:26me just say, these are all options. And
2:07:31what I want you to do is to try all of
2:07:35the options. Try everything. I think
2:07:38that is one of the biggest mistakes that
2:07:40I see creators and my students making is
2:07:44they will find one video format and one
2:07:48value pillar that works for them or that
2:07:51they feel comfortable with, and they
2:07:53will just stick to that, and then
2:07:55they'll only do that for like 30 to 60
2:07:58posts, and they'll they'll come to me
2:07:59and be like, "Milly, I'm not growing.
2:08:01What's going on?" I look at their
2:08:02profile, give them an audit, and I'm
2:08:03like, "Well, you are sticking to B-roll
2:08:07style video, 7-second videos with a
2:08:10trending audio and text, and it's
2:08:12inspirational. It's like motivational
2:08:14quotes, and that is all you've been
2:08:16doing for 2 months.
2:08:18You got to change it up." So, that is
2:08:20one of the biggest mistakes that I see
2:08:21people make. And the reason I'm I'm
2:08:23sharing all of this is not to overwhelm
2:08:26or confuse me like, "Oh my gosh, I have
2:08:28to do all of these." Oh my goodness,
2:08:30like you don't have to do them all all
2:08:32the time, but when you're in these
2:08:34initial phases of growing and trying to
2:08:37figure out what's going to connect with
2:08:38your audience, I want to show you that
2:08:40there's the options are endless. And
2:08:42that's an exciting thing, not a scary
2:08:44thing. It's exciting because you're
2:08:45like, if you did one video and you're
2:08:48talking through, "Here is my salted
2:08:50maple iced latte recipe," and talking to
2:08:53the camera didn't work, you can make the
2:08:56same thing. This time, do voiceover.
2:08:59Just record yourself making it, and then
2:09:01do a voiceover talking how to make a
2:09:02salted maple, blah, blah, blah, blah,
2:09:04blah. Okay, if that didn't work, fine.
2:09:06Shorten it again. Make it like a
2:09:0810-second quick little thing with like
2:09:10text saying, "Salted maple iced latte
2:09:13recipe {parentheses} no syrups needed,
2:09:15recipe in caption." It's like a quick
2:09:1710-second aesthetic with an aesthetic
2:09:19trending audio. It's the same video
2:09:22idea, just delivered in so many
2:09:24different ways. And so, it's really cool
2:09:27that all the outside-of-the-box thinking
2:09:30that you get to do when you play with
2:09:32different video formats. Same thing with
2:09:35the value pillars. If you are creating
2:09:37coffee content, how can you create
2:09:40coffee content that's educational? How
2:09:42can you create coffee content that's
2:09:44entertaining? Britney does an amazing
2:09:46job at that because her vlogs are so fun
2:09:49and fast-paced, and the editing is
2:09:52great, the transitions are phenomenal.
2:09:54So, she does educational cuz she teaches
2:09:56different recipes, but she also does
2:09:58entertaining. And then, how do you make
2:09:59coffee content that's inspirational? She
2:10:02has the storytelling where she's like,
2:10:03"Okay, a year ago from today, I got this
2:10:06espresso machine, and now I have 10,000
2:10:08followers." And it's like this
2:10:09inspirational, aspirational, like, "Oh
2:10:11my gosh, that's so cool. That's
2:10:13motivating. I want to do that." And how
2:10:15do you make relatable coffee content?
2:10:17"Oh, you threw the milk up in the air,
2:10:20and then it fell to the floor, and it
2:10:21spilled everywhere." So, like, it just
2:10:24opens your mind to see all the different
2:10:28options and ways that you can create
2:10:30content. And so, these are not to
2:10:33overwhelm. I don't want you to see see
2:10:36these and go, "Oh my gosh, I have to do
2:10:37all these." No, these are just tools
2:10:40that you can keep in your back pocket.
2:10:43And when you're feeling stuck, you could
2:10:44come back to these tools and go, "Okay,
2:10:47what do I need to change up? What do I
2:10:49need to dabble with today? When's the
2:10:51last time I did face-to-camera when I
2:10:53was talking to the camera? Oh, I
2:10:55haven't. Let me try that. When's the
2:10:57last time I tried an educational piece
2:11:00of content?" That is just like
2:11:03my little spiel. There's so many
2:11:04different ways to create content, even
2:11:06with one video idea. I did a whole video
2:11:08on this, too, where it was like turning
2:11:10one vlog into 10 pieces of content. And
2:11:13so, that's another video that I can put
2:11:15in the card. But it's it's fun. It's
2:11:18exciting. It lets you explore so many
2:11:20options. And yeah. We'll we'll talk a
2:11:23little bit more about piecing all of
2:11:25this together. At the end, this will all
2:11:27click together. So, I'm just like
2:11:29wanting to show you all these little
2:11:31things, and at the end, I'll show you
2:11:32how to piece everything together to come
2:11:34up with a solid brand strategy for your
2:11:38content creator goals. So, it'll all
2:11:41click. But now that you have your
2:11:43content calendar create And by the way,
2:11:46this content calendar is really cool. I
2:11:47have these were other examples that I
2:11:49did in another video, but what's really
2:11:51cool is like when you have an idea that
2:11:53you want to do, you can click and drag
2:11:54it to like, "Okay, cool, I'm going to
2:11:56prep this." And now like, "Oh, I'm going
2:11:58to move this one to editing." And so,
2:12:00everything is like drag-and-droppable.
2:12:02And then also, if you have dates on
2:12:04anything, I have the content calendar
2:12:06set up so that it automatically syncs to
2:12:09the calendar view. So, if I change the
2:12:12date to this coffee recipe to March 9th,
2:12:17and then we go back, now March 9th, it
2:12:20is appear it has appeared on the
2:12:22calendar. Ideally, you do have a content
2:12:25calendar because it helps again with the
2:12:27batching ahead if you're a batch-ahead
2:12:29type of a person or even brainstorming.
2:12:32I think brainstorming in a calendar
2:12:33format or somewhere other than a notes
2:12:36app helps keep all your thoughts
2:12:38organized cuz you could really analyze
2:12:41hooks and editing and pacing, pillars,
2:12:45all the things. So, that's why I like to
2:12:46use more of a dashboard like this
2:12:48instead of a notes app. But once you
2:12:50have some ideas ready to go, content
2:12:53ready to create, you'll probably want to
2:12:55know, "Okay, how often do I post?"
2:12:57That's a question we're briefly going to
2:12:59touch on cuz I get it all the time. The
2:13:00keyword here, and you are going to hate
2:13:03it, is consistency.
2:13:06Yay!
2:13:07All you have to do is post consistently.
2:13:10The end. What does consistency mean?
2:13:13Notice, consistency isn't The definition
2:13:15isn't post every day. Yeah, posting
2:13:18every day is a form of consistency, but
2:13:20ideally, you want to be a content
2:13:22creator, full-time content creator, you
2:13:24need to find a frequency and posting
2:13:25cadence that works for you and your
2:13:28specific lifestyle. If you have a
2:13:30full-time job and seven kids, posting
2:13:33every day might not be realistic. That
2:13:35might not work out for you. Maybe it
2:13:37does, I don't know. But what matters at
2:13:39the end of the day is finding a schedule
2:13:41that you can realistically stick to for
2:13:44the next year. If you were to go all in
2:13:47for the next year, what's something
2:13:49realistically you could stick to for a
2:13:50year? And when I say realistically stick
2:13:52to, I want to rephrase that. What is the
2:13:55minimum posts per week you think you
2:13:57could do for a year? Minimum. Not like,
2:14:00"Oh yeah, I'm feeling good. Let's do
2:14:01every day." It's like, "Okay, well, if
2:14:03I'm sick or if it's that time of month
2:14:06or if I'm having a bad week, I think I
2:14:09could probably but I could do three
2:14:11posts." So, ask yourself, what is your
2:14:13minimum posts per week that you can do?
2:14:15Because with that as your set schedule,
2:14:19let's say that's three posts a week,
2:14:20Monday, Wednesday, Friday. With that as
2:14:22your set schedule, that means other four
2:14:25days, the world is your oyster. You can
2:14:28still post on those days. But if you
2:14:30don't post those days, no biggie because
2:14:32your consistency is Monday, Wednesday,
2:14:34Friday. You're always posting every
2:14:36Monday, Wednesday, Friday to TikTok. And
2:14:38then those other days you have Maybe
2:14:40there's a trend, and you're like, "Oh, I
2:14:41want to hop on this trend, so let me do
2:14:43this real quick." Post it on a Saturday,
2:14:44be crazy. That's that's what I do. My
2:14:46team and I, our posting schedule for
2:14:49Instagram and TikTok is Monday,
2:14:50Wednesday, Friday. We leave Tuesdays and
2:14:53Thursdays open for trends or for brand
2:14:56collaborations. If a brand comes to us
2:14:58and they're like, "Hey, do you actually
2:14:59have room to fit this collaboration into
2:15:02like your content calendar 2 weeks from
2:15:04now?" We usually leave Tuesdays and
2:15:06Thursdays open just in case a collab
2:15:08comes up. So, minimum posts per week.
2:15:12Now, I will say typically what we hear,
2:15:15we hear on Instagram, if you could post
2:15:19three to five reels per week. On TikTok,
2:15:23everybody says one post a day. And then
2:15:27YouTube, the average is one long-form
2:15:30video per week. That is just like the
2:15:32average. I'm not saying that is the way
2:15:36to be successful.
2:15:38It's it's just the average of what like
2:15:40people have said works well, but it's
2:15:43not needed. The last thing you want to
2:15:45do is say you're going to post every day
2:15:48and burn yourself out and then quit and
2:15:50then stop posting for 5 months. Because
2:15:53the the cool thing with consistency is
2:15:55Not only is it great for the algorithm,
2:15:57and it's great for your audience, too,
2:15:59because they follow you and they know
2:16:00they can expect from you, but also
2:16:03brand collaboration-wise, you're going
2:16:06to get more opportunities for PR and
2:16:08collabs when you're posting consistently
2:16:10because brands, when they're deciding
2:16:12who to work with, they're looking at how
2:16:15often you're posting. And I'm not saying
2:16:16they look to make sure you're posting
2:16:18every day. They look to see, "Has this
2:16:20creator been consistent in their upload
2:16:24schedule for the past few months? 3
2:16:26months, right?" But if they see you post
2:16:29for 2 weeks, and then you stop for 2
2:16:31months, and then you post for 2 weeks,
2:16:33and then you stop for 2 months, doesn't
2:16:34matter if you posted every day for 2
2:16:36weeks. They want to see, "Oh, this
2:16:38person posts three times a week. They've
2:16:40been doing that for 6 months. I know I
2:16:42can rely on them to send them PR, work
2:16:45with them, collab with them. They're
2:16:46serious. They're serious content
2:16:48creator." So, that's like the perk of
2:16:50consistency. The creators that are the
2:16:53most successful are creators who found a
2:16:57way to implement content creation into
2:17:00their day-to-day lifestyle. I think
2:17:02that's like the secret of being a
2:17:05content creator is finding a way to
2:17:08blend content creation into your
2:17:11day-to-day life. For me, I had them
2:17:13separated for a long time of like,
2:17:16"Okay, there's content creator Milly,
2:17:17and then there's real-life Milly." And
2:17:19that's fine to do. That worked for me
2:17:22for about 4 or 5 years. But now that I
2:17:25am a mom and I have a baby, it's harder
2:17:28for me to separate the two and separate
2:17:29time for, "Okay, I carve out time for
2:17:32content creation." Now I have to figure
2:17:34out, "How can I just add content
2:17:36creation into my day-to-day flow?"
2:17:39That's why I started posting coffee
2:17:40videos because I'm like, "I make coffee
2:17:42every day. I need to be filming and have
2:17:45content ready to go. So, I'm just going
2:17:47to start filming what I'm already
2:17:48doing." So, I think the most successful
2:17:50content creators are creators who have
2:17:52been doing this for the longest, they
2:17:54have found ways to implement every phase
2:17:57of the content creator process, filming,
2:18:00editing, scheduling, posting, coming up
2:18:02with ideas. They found ways to implement
2:18:05that into their routines, their weekly
2:18:07routines, their monthly routines, their
2:18:08daily routines, and just overall new
2:18:11habits. Just like going to the gym,
2:18:13that's kind of what content creation
2:18:15becomes. It becomes a lifestyle, a habit
2:18:18to film, a habit of a routine of, "Okay,
2:18:22I edit my videos with my morning
2:18:24coffees." So, your frequency will just
2:18:27depend on you, your lifestyle, and how
2:18:29you're layering and implementing content
2:18:32creation into your day-to-day life and
2:18:34what works well for you. Now, as you're
2:18:36posting, you're likely going to be doing
2:18:39some analytic check-ins. These are super
2:18:41important. It's going to guide you on
2:18:44your future content, tell you what's
2:18:46working, what isn't working, or could be
2:18:47improved on. And these are what I like
2:18:51to do every 30 days, and I still do this
2:18:53every 30 days because the fun thing
2:18:55about being a content creator is like
2:18:57once you lock in and you find a video
2:18:58style that works, it's only going to
2:19:00work for some time because interests
2:19:03change, social media changes, and you
2:19:07and your content are always going to be
2:19:09evolving and growing and innovating. So,
2:19:13I do analytic check-ins every 30 days.
2:19:15If your goal is growth, that's what
2:19:18we're focusing on in this video. There's
2:19:20other goals like making money,
2:19:23increasing engagement,
2:19:25etc. etc. But growth, I'm going to go to
2:19:29content you shared. This is my
2:19:31professional dashboard. We're going to
2:19:32filter over the last maybe 3 months.
2:19:35Filter and we're going to sort by
2:19:38metric. I want to see what content is
2:19:41getting me the most followers. It looks
2:19:43like an edits tutorial, brand
2:19:46collaboration example,
2:19:48and this cool how to turn one video into
2:19:5110 posts hack. I'm looking at top
2:19:53videos. It looks like brand collabs are
2:19:56a common theme. We have brand collab,
2:19:59brand collab, PR, making money, video
2:20:03engagement. Then I'm also going to
2:20:05scroll to the bottom. Kind of curious
2:20:07like what doesn't get followers cuz
2:20:09that's also important to know. I don't
2:20:12care about stories. I just want to see
2:20:15my reels follows. Okay, so the ones that
2:20:18don't bring in followers are like the
2:20:20personal stuff. So, my last November to
2:20:24this November one, little reminder,
2:20:27making Thanksgiving meal in a bag
2:20:30donations, inspirational content,
2:20:33relatable content. Those aren't getting
2:20:35like follows, but my educational stuff
2:20:38on brand collaborations and making
2:20:40money, those get me follows. So, if my
2:20:42goal is to get more followers, I'm going
2:20:45to focus on making more videos similar
2:20:48to this as opposed to the inspirational
2:20:51stuff. Doesn't mean they don't perform
2:20:53well, it just means again if my goal's
2:20:55growth, we're going to focus on the
2:20:57thing that is bringing us growth. I
2:20:59typically do my content research and
2:21:02analytic check-ins once a month. And I'm
2:21:05always planning the next month to come
2:21:07or I'm one month ahead when planning for
2:21:09content. So, that is going to be your
2:21:11content strategy for growing organically
2:21:14across platforms. I know I focus mostly
2:21:17on short-form content. Feel like that is
2:21:19mostly where my followers and viewers
2:21:22are interested in. So, again if you're
2:21:24interested in YouTube, I have plenty of
2:21:26YouTube growth strategies on my YouTube
2:21:28channel or videos related to that on my
2:21:30YouTube channel. And also I have a full
2:21:32YouTube course that's inside the BSP
2:21:34model and it teaches everything YouTube.
2:21:37For sake of time, and I've already been
2:21:39filming for 5 hours, we're going to jump
2:21:42to profit. Now, there are lots of ways
2:21:44to make money as a content creator. You
2:21:47have UGC, user-generated content, making
2:21:52merch, platform monetization, brand
2:21:56collaborations,
2:21:58affiliates, digital products,
2:22:01having a membership, offering some sort
2:22:04of like coaching. I mean, even even
2:22:08courses. So, there's a lot of different
2:22:11income stream options. Want to finish
2:22:14that. Okay. For this video though, I
2:22:16want to focus on like the top three that
2:22:19students are usually the most interested
2:22:22in. So, we are going to talk about brand
2:22:25collabs, digital products, and platform
2:22:30monetization. I will say affiliates and
2:22:33UGC are probably the secondary most
2:22:36popular income streams that people are
2:22:39interested in. I have videos on both of
2:22:42these things, so you could go to my
2:22:44channel and again, these income streams
2:22:48I have they're fully fleshed out and
2:22:51taught in the BSP model.
2:22:53But for sake of time and my Apple pen
2:22:56dying, we're just going to talk about
2:22:58the three most common ones. Starting
2:23:01with platform monetization, let's talk
2:23:04about Instagram. When it comes to just
2:23:06Instagram specific monetization tools,
2:23:09you have badges, you have gifts,
2:23:12subscriptions or membership, bonuses.
2:23:17And then of course you could like sell
2:23:19digital product with your link in bio or
2:23:21land brand collaborations, but I'm
2:23:22talking platform monetization tools
2:23:23specifically. These are the four and
2:23:25eligibility is going to vary depending
2:23:28on each individual income stream. So,
2:23:31like badges, you have to have 10,000
2:23:34followers to get access to it. Gifts,
2:23:37you only need 500 followers to have
2:23:40access to it. So, the eligibility will
2:23:42vary depending on the tool or feature.
2:23:47Then we have TikTok. TikTok, you have a
2:23:50lot more options. You have the creator
2:23:53fund, TikTok shop, subscriptions or
2:23:58memberships again, series,
2:24:01video gifts, live rewards,
2:24:05TikTok one incentive programs.
2:24:09I spelled that wrong. And even like work
2:24:11with artists, but that's like specific
2:24:14to artists or etc. Again, eligibility
2:24:17will vary depending on country, follower
2:24:21count, or depending on feature. So, like
2:24:23creator fund, I think you have to have
2:24:2410,000 followers. TikTok shop, you have
2:24:27to have 1,000 followers to promote
2:24:30within TikTok shop or 5,000 to promote
2:24:34other sellers. So, eligibility will
2:24:36vary. And then of course our big kahuna,
2:24:39our lovely YouTube monetization, which I
2:24:41love. They have ad revenue, so that's
2:24:44like when ads play on this video, and
2:24:47you get a percentage of it. And then
2:24:49membership options,
2:24:52supers or gifting, YouTube shopping, so
2:24:56you could link products in your videos.
2:24:57It's kind of like affiliates, and player
2:25:01for education.
2:25:04Now, YouTube monetization, I'm just
2:25:05going to read off of my notes here
2:25:07because there's two different tiers.
2:25:10There's audience-funded income, which is
2:25:11like supers and membership. So, it's
2:25:14where your audience are kind of paying.
2:25:16You can get access to that or qualify
2:25:18for that when you hit 500 subscribers,
2:25:21you have 3,000 watch hours in the last
2:25:2412 months. So, 500 subs and then 3,000
2:25:29watch hours.
2:25:32Or if you're focusing on shorts, you
2:25:34need 30 or 3 million shorts views in the
2:25:36last 30 days. So, that unlocks fan
2:25:38funding. Then to get access to like the
2:25:40main monetization, you do need 1,000
2:25:45subscribers and 4,000
2:25:48watch hours in the last 12 months. And
2:25:50then that gives you access to all
2:25:52monetization on YouTube. Honestly, I
2:25:54really don't think Instagram's
2:25:56monetization is that good. I've never
2:25:59heard good things. I don't have a good
2:26:01experience with it. I have never heard
2:26:03of an Instagram creator being like,
2:26:04"Yeah, I make all of my money on
2:26:06Instagram monetization." It's usually
2:26:08like brand collaborations or selling
2:26:09digital products. But I do hear people
2:26:13saying they are making full-time incomes
2:26:17with both TikTok and YouTube. If
2:26:20platform monetization is your goal, one
2:26:23of these two are going to be your best
2:26:25bet. If you're short-form creator,
2:26:26TikTok. If you're long-form creator,
2:26:29YouTube. Because remember, YouTube's
2:26:31going to take you a little bit longer,
2:26:32but the monetization is pretty good,
2:26:35pretty high over here. TikTok's quicker.
2:26:38It'll work best with like TikTok shop
2:26:40here. And even like maybe live. So,
2:26:43again, depends on your goals. Now, let's
2:26:46move on to my personal favorite, and
2:26:48that is creating a digital product. I
2:26:50personally think every single creator
2:26:51can benefit from selling their own
2:26:53digital products. Just like having a
2:26:54freebie, offering a digital product is
2:26:56going to be so so so powerful because
2:26:59it's you can set it up in a way where
2:27:01it's passive income. You create it one
2:27:03time, you put it in your link in bio,
2:27:06and it's constantly generating revenue
2:27:08for you as you grow. My personal
2:27:10favorite way to set up your digital
2:27:12product is if you have a freebie, you
2:27:14can set up an email automation so that
2:27:18people are up-sold to your paid digital
2:27:22product. Let's say this is like a $29
2:27:24product. Anytime somebody downloads your
2:27:27freebie,
2:27:28you set up a sequence in Stan Store
2:27:31where they get to the delivery email,
2:27:34right? They're like, "Hey, here's your
2:27:35freebie. Woo." And then maybe like a day
2:27:38later, they get a little educational
2:27:41email about Let's say this freebie is 50
2:27:45hooks to increase engagement on your
2:27:47Instagram reels, right? This one is
2:27:49Here's some extra tips for going making
2:27:52viral reels. And then this one is like a
2:27:55testimonial of Here's how Jess grew
2:27:58100,000 followers on Instagram in less
2:28:00than 6 months. And then you have like
2:28:03this boom. If you want to create viral
2:28:05reels, here is a $29 mini course that's
2:28:09going to teach you how to grow to
2:28:11100,000 followers, right? So, like this
2:28:15digital product relates to the freebie,
2:28:18which was like 50 real reels hooks to
2:28:22increase engagement. And then
2:28:24ultimately, people probably want more
2:28:26followers. Naturally, they're connected.
2:28:29That way you never really have to sell
2:28:31cuz some people don't like selling. But
2:28:33you have the emails do it for you, and
2:28:36all of that is just set up again in your
2:28:38Stan Store. Digital product approach is
2:28:40going to be similar to a freebie
2:28:42approach where it's like, "Oh, identify
2:28:43a problem, create a solution." Knowing
2:28:46that people will always pay for
2:28:48convenience, let's do some examples
2:28:50together. Industry, problem, solution.
2:28:55If we're in the social media industry,
2:28:58specifically content creator tips like
2:29:01myself, maybe a problem that people
2:29:04face, they have a hard time landing
2:29:07brand collaborations or they don't know
2:29:09how to even work with brands, how the
2:29:12heck to set their rates or anything.
2:29:16Maybe my initial solution, land collab
2:29:20solution, is okay, here's some free
2:29:23pitch templates. Here are how you can
2:29:26write emails and land brand
2:29:28collaborations. Pitch email templates.
2:29:32So, that's the free solution. And then,
2:29:35later, the more advanced solution or
2:29:38transformation I could offer them is
2:29:40like a collab master bundle. This is
2:29:46going to be everything you need to land
2:29:49brand collaborations. Not only is this
2:29:51going to be extra pitch templates, but
2:29:55it's also going to show examples of how
2:29:58those pitches were used, negotiation
2:30:01email templates. It's also going to have
2:30:04a rates calculator and a dashboard, like
2:30:09a Notion calendar, to track all
2:30:12collaborations so that you could stay
2:30:14organized and grow your income as a
2:30:17content creator landing brand
2:30:19collaborations. So, this is the one that
2:30:21I could charge for. Same pain point,
2:30:24brand collabs. We solved the initial
2:30:26interest, which is okay, how do I land
2:30:28them? Pitch templates. Okay, well, like,
2:30:30now that you're landing them, what else?
2:30:33Well, you need to learn how to
2:30:34negotiate. You need to learn how to set
2:30:35your rates. You need to organize your
2:30:37brand collabs. So, this is like that
2:30:38initial pain point, that entry point of,
2:30:41okay, let me solve this one thing for
2:30:43you, and then that's going to probably
2:30:45lead more problems down the line and
2:30:47you're going to need answers to those.
2:30:48So, the paid one is going to be down the
2:30:50line, here is how to solve the rest of
2:30:53that problem. That is one example.
2:30:55Another example, let's say you are in
2:30:57the gardening niche or industry.
2:31:00Solution or problem somebody faces is
2:31:03they never know what soil to use when
2:31:06repotting plants or plant planting the
2:31:10seasonal seeds, they never know what
2:31:12soil to use. So, your solution, maybe
2:31:16you have like a soil recipe book, which
2:31:18is actually a thing, recipe book with
2:31:21over like 20 different soil options
2:31:24depending on what the person is
2:31:25planting, repotting, etc., indoor,
2:31:28outdoor, all the things. This could be
2:31:31the free thing. It helps with that first
2:31:34pain point. It's like soil, planting,
2:31:36right? That first pain point. And then
2:31:39down the line that'll probably open up
2:31:41other pain points. Even though you know
2:31:42the soil, okay, well, now how do you
2:31:44actually care for the plant? It's going
2:31:46to be a full plant care guide, never
2:31:50kill another plant again, right? That's
2:31:53like the subtitle. And this is going to
2:31:55include how to identify different pot
2:31:58sizes,
2:32:00when to plant certain
2:32:02plants depending on the season,
2:32:04lighting,
2:32:06watering, making sure a plant doesn't
2:32:08die, how to identify how to fix a plant
2:32:11if it's dying, like identifying
2:32:12different issues. So, it's like a full
2:32:14plant care guide. Again, you can work on
2:32:17like craft the title to make it sound
2:32:19even catchier with
2:32:21Chat GPT, but this is kind of how my
2:32:23brain works when creating a digital
2:32:25product is the freebie helps with that
2:32:27first pain point. Somebody wants it.
2:32:29They're like, this is what I want right
2:32:31now. It might not be like what they
2:32:32need, but they want it. And then then
2:32:35this is going to deliver on the rest of
2:32:37the need and the rest of the path. For
2:32:39tools with creating your digital
2:32:40product, Canva, my students and I, we've
2:32:43all used Canva for creating digital
2:32:45products. And then, of course, set it up
2:32:47and sell it through Stan. That setup is
2:32:50literally so easy. You go to your store,
2:32:52new product, sell digital product, you
2:32:54set your price, you upload your file.
2:32:56Boom shakalaka, you're able to make
2:32:58money. It shows up in your Stan store
2:33:00and you get 100% of whatever. That's one
2:33:03of the things that I love about Stan is
2:33:04there's a lot of other link in bio tools
2:33:06that actually charge per transaction.
2:33:08So, if you're selling something for $27,
2:33:10that link in bio tool will actually take
2:33:1210% or whatever percentage of every
2:33:15transaction. Whereas with Stan store,
2:33:17you're paying $29 a month and if
2:33:20somebody buys a $27 product, you get the
2:33:22$27. So, that's what I love about that.
2:33:25Of course, they have another tier for
2:33:28like create the pro version, which is I
2:33:30think $99 a month. That's for the
2:33:33advanced email automations and funnels,
2:33:35but if you just want to set up your Stan
2:33:37store, set up your freebie, set up your
2:33:39digital product to sell, set up make
2:33:41money, $29 a month. No, this video is
2:33:44not sponsored by Stan. I have worked
2:33:46with them in the past and I am a like an
2:33:48ambassador for them and I've been since
2:33:50the beginning of time. I just genuinely
2:33:52love what they're doing. I believe in
2:33:55their product. Now, we'll talk about how
2:33:56to make money with your digital product
2:33:59in a second, but what I want to first
2:34:01talk about, identifying what to make as
2:34:04a digital product can be the same
2:34:05process as identifying what to make for
2:34:07a freebie. The using Pinterest, studying
2:34:10your niche neighbors, seeing what they
2:34:11are selling and ask yourself as if
2:34:13that's something you want to sell or
2:34:15even the answer can come from your
2:34:17audience. I have a student who she's in
2:34:18like the growth phase where she's just
2:34:20getting started on YouTube and she's
2:34:22just creating vlog content there. And
2:34:25right now, she's just not able to come
2:34:29up with the right digital product. It
2:34:31just doesn't feel right for her and
2:34:33that's okay because I think as you grow,
2:34:36sometimes the answer will come from your
2:34:38audience themselves. They will ask you,
2:34:40hey, how do you do XYZ? Or oh my gosh, I
2:34:43need all the products you recommend for
2:34:45curly hair cuz she does curly hair
2:34:47content. And so, maybe her freebie is
2:34:50going to be that list of like all the
2:34:52products you need for curly hair and
2:34:54then like the order in which to apply
2:34:55them. So, that could be the free
2:34:56product, but those ideas can come over
2:34:59time. It might not be something that you
2:35:01set up right now. It might be something
2:35:02that you set up later, but the sooner
2:35:04the better because the sooner your
2:35:06income streams are set up, the sooner
2:35:08you're going to be making money. So,
2:35:10that's why I like to be thinking about
2:35:12monetization in the beginning. That way,
2:35:14if you have that clarity of knowing what
2:35:16you want to make money for, you can set
2:35:18that up and start that from the very
2:35:19beginning. It doesn't matter how many
2:35:21followers you have, you can start making
2:35:22money, but um sometimes that clarity
2:35:25doesn't come until a little bit later.
2:35:26All right, let's talk about working
2:35:29brand collabs. We have changed batteries
2:35:32on everything like 500 times. We are in
2:35:35the home stretch. Everything is dying.
2:35:37Cameras, mics, iPad, pencil. Okay,
2:35:42iPad's not too bad, but the pencil keeps
2:35:44dying. So, we're going to make the most
2:35:47and keep doing as much as we can before
2:35:49everything goes kaput. When it comes to
2:35:51brand collaborations, there's some tips
2:35:54that you can implement to get started
2:35:57with working with brands. first talk
2:35:59about how to get started and getting on
2:36:01brands' radars. So, let's say getting
2:36:05started. If you want to get free lenses,
2:36:09start making content with your Sony
2:36:11camera about lenses. If you don't have
2:36:14them, do the green screen screenshot
2:36:16talking about different lenses and
2:36:18product reviews. Start creating content
2:36:20now that's going to capture the brand's
2:36:22attention. You can even tag the brand in
2:36:25your content that you're creating. For
2:36:27example, for me, I totally manifested
2:36:29this, but I wanted a new espresso
2:36:31machine and I had started posting coffee
2:36:34content on my It's Modern Millie TikTok
2:36:37and Instagram. And coffee has obviously
2:36:40nothing to do with teaching content
2:36:41creators how to make content, but like I
2:36:44had said, I need to figure out a way to
2:36:46integrate content creation to my
2:36:48lifestyle, so I started filming my
2:36:50morning coffee. And instead of like
2:36:52coffee tips, coffee recipes, I started
2:36:54storytelling and sharing how I got
2:36:56started as a content creator, creator
2:36:58tips that I wish I knew when I was
2:37:00getting started. And just from creating
2:37:03these creator tips series videos through
2:37:06visual coffee content, I got sent a new
2:37:09espresso machine cuz the brand's like,
2:37:11hey, we want you to use this espresso
2:37:13machine in your content. So, create the
2:37:14content now that you want to capture
2:37:17brands' attention. Even the first big
2:37:20name brand that I worked with, I only
2:37:22landed the collaboration because I kept
2:37:25tagging them and engaging with them on
2:37:27socials. It was on Instagram. I had just
2:37:29hit 10,000 followers and it was Forever
2:37:3121. At the time I was doing portrait
2:37:34modeling. I wasn't teaching content
2:37:35creation. I was doing portrait modeling
2:37:38and I was always wearing Forever 21. So,
2:37:40I tagged them in every single post where
2:37:42I was wearing their clothes. And if they
2:37:44posted something on their stories, I was
2:37:46replying to their stories. I was
2:37:47commenting on their content. And sure
2:37:49enough, I get a collab with Forever 21
2:37:51and I get $500 to buy whatever the heck
2:37:54I want at the store and post about it.
2:37:56That was literally it. So, that's what
2:37:58you need to do. You need to start
2:37:59creating content now relevant to the
2:38:02collabs that you want. And don't be
2:38:04afraid to tag the brand. Mention them in
2:38:07your stories. Post about the content,
2:38:10the brands that you love now. If there's
2:38:11a specific face serum that you love,
2:38:15post about it now. Make content about it
2:38:17now. When brands see that you're already
2:38:19creating branded content, they're more
2:38:21likely to want to work with you. And
2:38:22same with your audience. If you're
2:38:24already talking about products that you
2:38:26love, it's not going to be whiplash to
2:38:29your audience when you get a brand
2:38:31collab because they're like, oh yeah,
2:38:32Sally Mae already talks about the her
2:38:35favorite coffee syrups. Oh, it makes
2:38:37sense that this brand partnered with her
2:38:39cuz she's been talking about these
2:38:41coffee syrups for a dang long time. So,
2:38:44tag them. Create content now. Start
2:38:46talking about it. Share your favorite
2:38:48products. That is how you practice and
2:38:50build the skill of creating content that
2:38:53feels organic and natural when relevant
2:38:57to products and brands instead of like
2:38:59you never create a branded thing ever.
2:39:01You never talk about your favorite
2:39:02products and then you get this brand
2:39:03that's like we want you to talk about
2:39:04our tea and then you're like sitting
2:39:06there with their tea and you're like,
2:39:08"Ah, I don't know how to talk about a
2:39:09product to my audience."
2:39:10"This is my favorite tea." And then you
2:39:12don't know what to do because you hadn't
2:39:13been practicing. So, start creating now.
2:39:17We already talked about consistency
2:39:19before, so that's important. I'll put it
2:39:22here just as the reminder. We also
2:39:24talked about putting your email in your
2:39:28link in your bio. So, put your email in
2:39:31bio. There are third-party tools that
2:39:33brands use to scout out content creators
2:39:36and those third-party tools, they're
2:39:39often on their laptop top desktop. And
2:39:41what they could do is they could filter
2:39:42by creators who have emails listed or
2:39:45they could even just search dot com and
2:39:48anyone who has dot com in their bio will
2:39:50appear in search results. It doesn't
2:39:52matter if you have the email button on
2:39:55your Instagram profile because when
2:39:57you're on desktop, if they go to your
2:39:59Instagram profile, they don't see the
2:40:01email button. So, they don't have any
2:40:03way to contact you if your email is not
2:40:05in your bio. Make sure your email is
2:40:07easy to find, easy to access. Same thing
2:40:09with TikTok. Same thing on YouTube. Make
2:40:12sure it's public and easy to access.
2:40:15Now, another thing that you could do is
2:40:17to join third-party platforms. I talked
2:40:20about how brands use third-party tools
2:40:24and platforms to scout out content
2:40:26creators. There are third-party
2:40:28platforms for you as a content creator
2:40:30where you could apply to campaigns and
2:40:32apply to brand collaboration
2:40:34opportunities. My favorite is AspireIQ.
2:40:38This is the platform where I landed my
2:40:40first paid brand collaboration ever. And
2:40:43I've landed multiple collabs through
2:40:45AspireIQ paid. My first paid collab was
2:40:48like not great, not authentic. I just
2:40:51said yes to it because I was like, "Oh
2:40:52my gosh, it's paid." It was like a
2:40:54skinny tea product which regrets. Don't
2:40:58just say yes because it's money. That's
2:41:00silly. But then I ended up getting a
2:41:03what was another paid one I did?
2:41:05Hippeas, the stacks. Oh my gosh, love
2:41:07Hippeas and the paid partnerships that I
2:41:10did multiple that I did with them was
2:41:12through AspireIQ. Another one is hashtag
2:41:15paid. There's Popular Pay. There's
2:41:19Obviously
2:41:20LY. And then if you are just interested
2:41:23in UGC specifically, you have Join
2:41:26Brands. That's a really good one.
2:41:28Honestly though, just from doing these
2:41:32three, you can automatically start
2:41:34getting PR and partnerships. This one
2:41:38will help increase the chances of
2:41:40getting those opportunities for paid
2:41:42partnerships because those will often
2:41:44come via email. And then this is just
2:41:47like that extra cherry on top. If you're
2:41:48not seeing a lot of traction, you can
2:41:50absolutely do the third-party platforms.
2:41:53Now, when you're comfortable and you
2:41:55have some videos under your belt where
2:41:56you're like, "Yeah, I'm comfortable
2:41:58talking about products in my content."
2:42:00You can pitch to brands, too. The
2:42:03conversion of landing a paid collab on a
2:42:07first pitch is low, but pitching is a
2:42:10great way to make connections and
2:42:13introduce yourself to a brand. Get your
2:42:15foot in the door with the brand. It's
2:42:17not to oh, I'm going to land a paid
2:42:18collab just from pitching this brand.
2:42:21That's not the intention. It's to create
2:42:23connections and see if there's a space
2:42:26for you to work with the brand in the
2:42:28future. Let's talk about pitching for a
2:42:31second. When it comes to pitching, if
2:42:33you like really want to get the ball
2:42:35rolling, typically you could send and
2:42:38schedule 10 pitches every single week.
2:42:41And again, the intention is not to make
2:42:44money. It's to create a genuine
2:42:46connection with a brand and genuinely
2:42:48ask, "Is there a way I can support you
2:42:51with your business goals right now? Are
2:42:53you exploring influencer marketing? Do
2:42:55you have upcoming campaigns that I can
2:42:57assist with? I saw that you recently
2:43:00launched this product. Is that something
2:43:02that would be helpful to post to my
2:43:03audience about?" So, it's genuinely
2:43:05wanting to help and spread the word.
2:43:07Pitching comes from a more authentic
2:43:09place when it's a brand that you already
2:43:11love and use and post about and you can
2:43:14use that as proof in a pitch. I'm going
2:43:16to pop a free pitch template that I have
2:43:20used in the past to create connection.
2:43:22It works. It's like a timeless one. It
2:43:24always works and it's a great way to get
2:43:26your foot in the door and introduce
2:43:27yourself to brands. And like I said,
2:43:30you're maybe pitching 10 brands a week.
2:43:32You're not expecting a response. Okay?
2:43:35You don't have to do 10 brands a week,
2:43:36either. It could be like five brands a
2:43:38week. So, let's say five to 10 brands a
2:43:40week if you like pitching and brand
2:43:42collabs is your main goal. You're
2:43:44pitching maybe five to 10 times a week
2:43:47and you're sending the emails probably I
2:43:49would say on like a Tuesday or a
2:43:51Wednesday, maybe earlier in the morning
2:43:55because Monday they're catching up from
2:43:57the weekend. Friday, they don't want to
2:43:59respond to anybody. So, Tuesday,
2:44:00Wednesday is kind of like the sweet spot
2:44:02and I would say probably before a lunch
2:44:05break.
2:44:06So, figure out where that business is
2:44:08based. Figure out the time zone and then
2:44:11make sure you're sending your pitches
2:44:13before someone's lunch break because
2:44:14after lunch, we're snoozing. We don't
2:44:16want to be productive. So, ideally it's
2:44:18like a morning pitch that you're
2:44:20scheduling to auto send. And then when
2:44:24you pitch, don't do attachments,
2:44:26friends. Okay? No attachments. That is
2:44:29how your stuff ends up in spam, in junk.
2:44:32You could do hyperlinks instead. Like if
2:44:35you want to hyperlink to your TikTok or
2:44:37your Instagram page, that's great. I
2:44:40want you to keep it short and sweet,
2:44:42like three paragraphs, three to four
2:44:45paragraphs. And by paragraphs, I don't
2:44:47mean there's like 20 sentences per
2:44:49paragraph. Maybe there's like three to
2:44:50five sentences per paragraph. Short,
2:44:52sweet, to the point. And again, you are
2:44:55going in with a service-based
2:44:59mindset. Okay? How can you help the
2:45:02brand? That is a successful partnership
2:45:04when you work together on a main goal as
2:45:07opposed to "What can I get from you? Can
2:45:10you send me free stuff? Can you pay me
2:45:12ish?" That's not what we're doing. Brand
2:45:14collaborations are the most successful
2:45:16and brands will keep coming back to you
2:45:19if you're always working with them to
2:45:21achieve said goal. Now, something I
2:45:23forgot to touch on was the fact that
2:45:26brands love a targeted audience. They
2:45:29love a targeted audience. If you your
2:45:32audience is moms and they're a like a
2:45:36postpartum workout set brand, oh,
2:45:39they're going to love to work with you
2:45:40because your audience is exactly their
2:45:42audience. So, having a very specific
2:45:45audience and a demographic of maybe like
2:45:47US-based or a city-based or knowing your
2:45:51ratios of like demographic male-female,
2:45:54country, all the things, knowing those
2:45:56demographics are huge pulls for brands
2:45:58because you can show them be like, "Hey,
2:46:00guess what? My audience is literally
2:46:02your audience and that's why we can work
2:46:04together." So, that is something I had
2:46:06forgot to mention on the how to get
2:46:07started, what's important for brands,
2:46:09what they look for. When it comes to how
2:46:10much to charge, there is no set
2:46:14standard. Unfortunately, I think the
2:46:17kind of what people say is they say to
2:46:20charge 1 cent per your follower number,
2:46:24but that doesn't take into account like,
2:46:27I don't know, your experience as a
2:46:29content creator or even your expertise.
2:46:32Like if you are a certified
2:46:35you've been a certified fitness coach
2:46:37and you've been coaching for 15 years,
2:46:40that doesn't take into account your
2:46:42certifications, your level of expertise,
2:46:44your not only experience as a content
2:46:46creator working with brands, but your
2:46:47expertise level in your field. Doesn't
2:46:49take into account the time that it takes
2:46:52for you to create said content. So, I I
2:46:54don't love this method. I it just
2:46:57doesn't calculate everything that you
2:46:59need. So, I actually have something
2:47:02average impact level
2:47:04times follower number plus contract
2:47:09terms. This kind of general formula that
2:47:12I use. Again, it is not the only way.
2:47:14There is no set formula. This is just
2:47:16like a starting point that I use because
2:47:18I feel like it works best to calculating
2:47:20all of your different levels of
2:47:22expertise. So, let's say you have 10,000
2:47:23followers and then you want to figure
2:47:25out what your average impact rate level
2:47:29is, which I could talk about brand
2:47:31collaborations for literally hours, but
2:47:33I don't have hours. Follower number
2:47:35times average impact level plus you need
2:47:37to know how to read a contract. So,
2:47:38you're going to want contract terms.
2:47:40Average impact level, this takes into
2:47:42account your engagement rate because
2:47:45brands do look at that. It takes into
2:47:48account your experience with brand
2:47:51collaborations,
2:47:53your expertise,
2:47:55and your impact. How well known are you
2:47:59in your industry right now? So, like on
2:48:02a scale of one to five, how good is your
2:48:05engagement rate? This is like very
2:48:08tight. I I'm kind of breezing through
2:48:10this because I have a whole video deep
2:48:12diving on this formula. So, if you want
2:48:15like a full deep dive video on the
2:48:16formulas, I have like platform-specific
2:48:18videos. An Instagram one, how to
2:48:20calculate your rates for Instagram,
2:48:22TikTok, YouTube. I have videos on all
2:48:24those. Again, free on my channel because
2:48:26each platform is a little different.
2:48:28Like for YouTube, there's long-form
2:48:30collabs and then there's shorts. And
2:48:31then there's also like integrations,
2:48:33which is a 30-to-60-second mention in a
2:48:35YouTube video. But then there's also a
2:48:37dedicated YouTube partnership, which
2:48:39means they want the whole video to be
2:48:41it. But then there's also like an
2:48:43another type of integration where it's
2:48:44like 2 minutes. So, there's again, so
2:48:47many different things that go into it,
2:48:48but this is kind of the summary. On a
2:48:50scale of 1 to 5, how great is your
2:48:54engagement rate? Let's say it's a two.
2:48:56What's your experience level with
2:48:57collabs? Never done collabs. Your
2:48:59expertise, pretty solid. Impact, not
2:49:03well-known. Add these up, 2 + 2 + 1 is
2:49:075. There are you finding the average, so
2:49:095 / 4. Let's do that. Oh, where is 5 /
2:49:144? 1.25.
2:49:17So, this
2:49:19turn that into a percentage. That's your
2:49:22average impact level. Again, I know
2:49:24math, boo. That's what you'll multiply
2:49:28followers for a starting base rate, 125.
2:49:32This is for the smallest
2:49:35like a
2:49:36a mention starting. And then you're
2:49:38going to add the contract terms, okay?
2:49:41So, this is kind of like the general
2:49:42formula that I use. I have a full
2:49:44breakdown, but I do want to quickly talk
2:49:46about contract terms because I want to
2:49:47make sure you're not taken advantage of
2:49:50when working with brands and things to
2:49:53look out for. First thing to look out
2:49:55for is usage rights. This is going to
2:50:00state in a contract who owns the content
2:50:03that you're creating and what they're
2:50:04allowed to do with them. So, if the
2:50:07brand wants to obtain usage rights to
2:50:10your content, they could obtain organic
2:50:14rights, where it's like, "Hey, we could
2:50:15post your content to our socials." Or
2:50:18paid, "Hey, we could run ads to your
2:50:22content." Or full, "Hey, we can use your
2:50:27content however the heck we want. We
2:50:28could put it on a billboard. We could
2:50:30put it in ads. We could put it on our
2:50:32website, in our email list." Full and
2:50:36the big red flag, perpetual.
2:50:40You'll see this as perpetual, in
2:50:42perpetuity. This is like, "Hey, we
2:50:44actually own your content for forever
2:50:47and can do whatever the heck we want
2:50:49with it." So, if you ever see perpetual,
2:50:51in perpetuity in a contract, that, my
2:50:54dear, is red red red red
2:50:58red flag.
2:51:01Red flag. We do not want that. These
2:51:04three you can charge for and you will
2:51:07charge extra for.
2:51:09And so, these three are fine and usually
2:51:12there's an expiration date. So, it's
2:51:14like, "Oh, we want to obtain organic
2:51:16usage for 3 months." Or, "We want to run
2:51:18ads to this for 6 months." And you will
2:51:21charge for that.
2:51:22We had that 125 as like our starting
2:51:25rate. So, if they want paid usage
2:51:28rights, you're going to add paid usage
2:51:31to your price. Now, there's also
2:51:35exclusivity. Ugh, I love talking about
2:51:37this stuff. Okay. Exclusivity, this
2:51:39means that the brand is saying you
2:51:41cannot work with certain competitors.
2:51:44Ideally, in the contract, you ask them
2:51:47to name them specifically. So, if you're
2:51:50working with Colgate toothpaste and they
2:51:53want 60 days of exclusivity, you want to
2:51:56see in the contract, "Okay, well, what
2:51:58are those brands that you don't want me
2:51:59to work with? Is it Crest? Is it Hello?
2:52:03Is it What have you?" So, you're going
2:52:05to ask, "Okay, can you list out the
2:52:07brands?" If it's 60 days of exclusivity,
2:52:10you can charge for that. Typically, 30
2:52:13days is included because that's just
2:52:15like natural. Like, I'm not going to
2:52:17talk about a competitor in the next 30
2:52:19days. That doesn't make sense. It's not
2:52:21organic. But anything beyond 30 days,
2:52:23you can charge for, okay? I guess
2:52:25another term, this isn't anything that
2:52:27you would necessarily charge for
2:52:29technically, but deliverables is usually
2:52:32like the the listed content that's being
2:52:36asked of you. So, it's like, "Oh, we
2:52:39want three reels, two story mentions,
2:52:45and then the reels repurposed to Tik
2:52:48Tok." That's the deliverables. That's
2:52:50the ask. That's what you were going to
2:52:52be delivering to the brand. So, it's
2:52:54just like a good term to know that's
2:52:56usually what's listed out. It's under
2:52:58the deliverables that you'll be creating
2:53:00for the brand. Something else to pay
2:53:02attention to is like the turnaround
2:53:06time or when you need to post a video
2:53:08by. If it's a quick turnaround, say
2:53:11under 2 weeks, you could usually charge
2:53:14extra for a quick turnaround. Money. And
2:53:18same thing with revisions.
2:53:22How many revisions do they get for free?
2:53:25Check see if that's in the contract
2:53:27because then if if this isn't mentioned
2:53:29anywhere in the contract, you could be
2:53:31going back and forth 10 times and you're
2:53:32like, "I have to keep refilming this
2:53:34because there wasn't a revision clause."
2:53:36So, I do like up to two revisions
2:53:39included and then after that X amount
2:53:43per additional revisions. You could even
2:53:45charge extra for if the brand wants you
2:53:49to put their link in your bio. So, you
2:53:51could charge extra for that. So, all of
2:53:53these things are things to consider and
2:53:55add to your final total. Again, there's
2:53:58no standard set rate. Usually, I'm going
2:54:02to be quite frank and honest with you.
2:54:05Most of the time content creators are
2:54:06pulling numbers straight out of thin
2:54:08air, okay? We're making numbers up. And
2:54:11what you charge for one brand might be
2:54:15different from another brand. Full
2:54:16transparency. Lady, where's my phone? My
2:54:19dog's behind me.
2:54:20Full transparency, let me tell you how
2:54:22much I charged for like a reel with one
2:54:26brand versus another brand. For one
2:54:28brand, a reel where I was mentioning
2:54:31their product, it was $3,000 for a
2:54:35different brand. And that was because
2:54:36they bundled multiple reels, so it was
2:54:393,000 per reel. Another brand, they
2:54:41wanted one singular dedicated reel that
2:54:46they could run ads to for a certain
2:54:48amount of time and that was $7,000.
2:54:51Another brand, a reel was closer to
2:54:53$10,000. Another brand, $3,500.
2:54:57So, it's going to be different depending
2:55:00on all of these things and even the
2:55:03brand. Like, if it's a big name like
2:55:05Forever 21, they may have a budget for a
2:55:07bigger spend and that they might have
2:55:10more strict asks versus a smaller brand
2:55:13or a small business, they may not have
2:55:15the budget and that's okay. You don't
2:55:16have to charge a ton for every single
2:55:19brand collab, but just keep that in
2:55:21mind. Numbers are going to change for
2:55:23every single collaboration. And so, what
2:55:26I say to you then is if you're going to
2:55:28be charging for brand collaborations, if
2:55:31you say a number and you're like, "Cool,
2:55:33this is going to be $300." And a brand's
2:55:35like, "Okay, let's move forward." That
2:55:37is a sign next time you need to charge a
2:55:40higher rate because if they immediately
2:55:41said yes after you said a number,
2:55:44you probably could have gone higher and
2:55:46then negotiated down. So, I always say
2:55:48try to say that number that's a little
2:55:49higher because you could always
2:55:50negotiate down, but if you say 100, it's
2:55:54harder to go back and ask, "Oh,
2:55:55actually, it's going to be $500 now."
2:55:58There's so much that goes into
2:55:59negotiation, too, but there's kind of
2:56:01this basics of rates and what you could
2:56:05charge for, some things that you could
2:56:07charge for and how things will affect
2:56:09your pricing. I could talk about brand
2:56:10collaborations for freaking forever, but
2:56:14I did want to wrap everything up with
2:56:16like, "Okay, how does all this come
2:56:18together?" Because you've been here with
2:56:20me from the beginning of this video and
2:56:21there's probably some loose ends that I
2:56:24want to tie up and give you like your
2:56:26ultimate strategy that is going to drive
2:56:29the needle forward and move the needle
2:56:30forward for you, your business, and make
2:56:33sure that you are sticking staying
2:56:35focused and having a business that is
2:56:38realistic to maintain and constantly
2:56:41keeping your business running. So, how
2:56:42do you come up with a strategy for that?
2:56:44Okay. There are four main drivers that
2:56:48are going to drive the intention of your
2:56:50content. There's going to be money,
2:56:52right? You need to make money as a
2:56:53content creator. Growing your email list
2:56:56because all of you have an email list.
2:56:58There's going to be nurturing your
2:57:01audience and making sure people who do
2:57:03follow you are connected or even like
2:57:05growing your audience. So, there's
2:57:07focusing on your audience. And then
2:57:09there's also you, making sure you are
2:57:11having fun. You're still creating videos
2:57:14that you want even if they don't have
2:57:16strategy. So, these are kind of like the
2:57:17four main drivers that really will keep
2:57:21your business running and have your
2:57:23business well-rounded as a content
2:57:25creator. You are going to use these as
2:57:27like the big picture to lead and guide
2:57:30your content. Now, we talked about
2:57:33different content pillars or content
2:57:35buckets or life interests, right? With
2:57:38content pillars, there is like those
2:57:39subtopics. So, if I teach social media,
2:57:42it could be like Instagram growth.
2:57:45And then how to make money. And then how
2:57:48to film, right? Those are the subtopics
2:57:51under content. Let's do my lifestyle
2:57:54example, right? So, if my life pillars
2:57:57or those interests that I had were
2:58:00coffee,
2:58:01mom life, and workouts. If those are
2:58:05like the pillars that I'm rotating
2:58:06between topic-wise,
2:58:09great. We just want to write that down.
2:58:11Then we have our method of delivery.
2:58:13These are We have face to camera,
2:58:17voiceover, B-roll, reaction, and then
2:58:20trend. Okay, those are the ones we went
2:58:22over. As a reminder, our value pillars,
2:58:25we have educational,
2:58:27entertaining, relatable, and
2:58:30inspirational. This is how you're going
2:58:34to drive your content decisions. Boop.
2:58:38Boop. Okay. First, I want you to pick
2:58:40your intention. What do you want to
2:58:42grow? What do you want to focus on? If
2:58:45that is money, let's say one of your
2:58:48income streams is brand collabs, okay?
2:58:52So, I'm going to put brand collab here.
2:58:56You want to make money with brand
2:58:58collaborations. You're going to pick a
2:58:59pillar where you want to do brand
2:59:01collaborations. Let's say for me it was
2:59:03like that coffee content, and so I'm
2:59:05going to do a collab video related to
2:59:08coffee. I'm going to choose my format of
2:59:11delivery. Let's do face to camera, and
2:59:15it's going to be educational. That is
2:59:17how I'm going to come up with my
2:59:18content. So, maybe it's going to be a
2:59:23Ooh, okay. Ready? A coffee-related
2:59:25content where I'm talking to the camera,
2:59:27educational, that's going to attract
2:59:28brand collabs. I'm going to do how to
2:59:31use a Ninja Lux Cafe for the best iced
2:59:39lattes.
2:59:42Boom.
2:59:43I have a Ninja, so if I wanted to work
2:59:45with Ninja, boom, it attracts the brand.
2:59:48I will be sure to tag them.
2:59:50It is coffee-related, so it fits in my
2:59:52pillar. I'm going to talk to the camera
2:59:54and talk through how to
2:59:57use the Ninja, and this marks and checks
2:59:59off that educational value pillar. So,
3:00:01that's one way to create a piece of
3:00:04content that's going to drive income for
3:00:06my business. Let's do another example.
3:00:09If your goal is to grow your email list,
3:00:13and your freebie is uh ab separation
3:00:17healing for postpartum women,
3:00:21that kind of fits in like workouts and
3:00:23mom life. So, email list, I'm going to
3:00:26do workouts,
3:00:28and we already did face to camera, but
3:00:31maybe I want to do like a B-roll with
3:00:33trending audio, and I'm going to have
3:00:36this be inspirational. So, it's going to
3:00:39be maybe like a 7-second video with
3:00:43B-roll doing like an ab workout, and the
3:00:46text on screen, text hook, is going to
3:00:50be something like POV you heal your ab
3:00:54separation after having a baby and can
3:00:57finally work out without being in pain
3:00:59again. So, that's the POV hook text, and
3:01:03then the caption is call to action to
3:01:05the email list where you're directing
3:01:08people to download this workbook or this
3:01:10guide is going to teach them different
3:01:12exercises that they could do to heal
3:01:14their abs after having a baby. So,
3:01:16again, we're just trying to figure out,
3:01:18okay, how can we constantly make sure
3:01:20every piece of content is being
3:01:22intentional and touching on all of the
3:01:24things that we learned today. With
3:01:26audience, there's different approaches
3:01:28to that, so there's like audience growth
3:01:31or audience engagement. We already know
3:01:33growth strategies, but maybe with
3:01:35engagement that is replying to your
3:01:38audience's questions. Maybe they comment
3:01:40on a reel, and they're like, "Hey, how
3:01:42do you do this?" You make a video
3:01:44answering that question cuz it's
3:01:46directly from your audience. Maybe
3:01:47that's about mom life, balancing mom
3:01:49life with a newborn, and you do it as a
3:01:54voiceover,
3:01:56and it's a little bit entertaining cuz
3:01:57it's a vlog, but also educational
3:01:59because you're kind of talking through,
3:02:01okay, this is kind of how I balance mom
3:02:02life, and this is like what my
3:02:04day-to-day looks like. It's vlog style.
3:02:07So, that's nurturing your audience by
3:02:09posting about your one of your pillars.
3:02:11That is how you can create a sustainable
3:02:15career as a content creator. Anytime I'm
3:02:17posting, I'm asking myself, okay, what
3:02:19is the intention with this video? Is
3:02:21this driving traffic to an email list?
3:02:24Is this driving traffic to a course that
3:02:27I have? Is this going to attract brands
3:02:29that I want to work with? Or is this a
3:02:31brand collab post, right? It's a brand
3:02:33collab post, and then also at the end of
3:02:36the day you want to make sure you are
3:02:37creating whatever the heck you want. So,
3:02:40layering in and making sure there's
3:02:43space for you to like, it's okay to not
3:02:45have strategy sometimes, and you got
3:02:47really inspired to create a really cool
3:02:50book-related idea where you're like, "Oh
3:02:51my gosh, there was a little free library
3:02:53in my neighborhood, and I wanted to redo
3:02:55it and repaint it and give fresh books
3:02:57in there, so I'm going to just do a fun
3:02:58vlog documenting that process because it
3:03:01is fun for me and I love it." So, this
3:03:04is how to make sure well-rounded you're
3:03:06hitting all these pillars that are going
3:03:07to drive your business as a content
3:03:10creator. I truly believe this video
3:03:12found you for a reason, and the fact
3:03:16that you're uh watching to this point
3:03:19really shows how dedicated you are to
3:03:22becoming a content creator, and I want
3:03:26you to know like you are not too late to
3:03:28start this journey. You are not too far
3:03:30behind. You are right where you need to
3:03:32be. Your path is set and ready for you
3:03:35to pursue, and you Honestly, you deserve
3:03:39to live the life of your dreams and
3:03:41pursue this with resilience and passion
3:03:45and fire to have the dreams of being a
3:03:48content creator come true. Like you
3:03:50deserve that. You can do it. You are
3:03:53capable. The fact that you're literally
3:03:55watching to this point. If you made it
3:03:56this far in your comment on this video,
3:03:59use an orange heart because that's going
3:04:02to tell me who made it to this part of
3:04:04the video, and y'all are the real ones.
3:04:07You're all Y'all are the ones where I'm
3:04:08like, "Okay, you got this. I believe in
3:04:11you." You know? So, I hope this video
3:04:14brought you so much value and excitement
3:04:17and showed you that yes, you can become
3:04:19a content creator. I hope you got a lot
3:04:21of value from the workbook. If you
3:04:23didn't already download it, be sure to
3:04:24grab it. It is completely free. And at
3:04:27some point, if you need more guidance or
3:04:31you need more step-by-step in-depth
3:04:33tutorials on each of the things that we
3:04:35talked about and then some, of course I
3:04:38have the BSP model, which is always open
3:04:40to you, and you will get 30 days of the
3:04:43Slack community where you can work with
3:04:45me and my team and get one-on-one
3:04:48feedback to improve and increase
3:04:51your the quality of your content, your
3:04:53bio, your strategy, and your brand
3:04:57pitches, everything that you need as a
3:04:59content creator. So, I hope you consider
3:05:01BSP model at some point in your creator
3:05:03journey. Thank you so much for watching
3:05:05this video, and I will see you in the
3:05:07next one. Follow your joy. Bye.

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