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This Boring Website Earns $6M/Year. Here's How to Clone it (No Coding!). — Transcript

by Jonathan's Jam · 3,908 words · 572 segments · language en · Watch on YouTube

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0:00Every month this boring website gets 11
0:02million visitors and makes about half a
0:04million dollars by doing one simple
0:06thing, unscrambling words. And in this
0:09video, I'm going to show you exactly how
0:11I cloned it without writing a single
0:13line of code in about 15 minutes. I'll
0:15even walk you through how to monetize it
0:17with Google Ads. Now, you might think
0:19you need to be a big brand, sell
0:20products, post loads of articles, or
0:23have a huge social media following to
0:25make this kind of money. But this site
0:27does none of that. It just does one of
0:29the most basic things I've ever seen on
0:30the internet. You type in random
0:32letters, it spits out words. That's
0:34literally it. And here's the crazy part.
0:36There are thousands of boring utility
0:38sites like this quietly making thousands
0:41every single month. This sleep
0:42calculator, $9,000 per month. This what
0:45is my IP address tool, up to $111,000
0:49per month. And a calculator.net,
0:51$825,000
0:53per month. They're all running the same
0:55simple model. And now, with AI, it's
0:58never been more accessible to someone
0:59like you or me. Now, you might be
1:01wondering, "Okay, Jonathan, I get that
1:03AI makes it easy to build the site, but
1:05how do you actually get Google to
1:07recommend it?" That's the part most
1:08videos completely skip over. Well,
1:10that's exactly what I'm going to cover.
1:12I'll show you a foolproof method for
1:14choosing the right utility site to
1:16build. One that can actually rank on
1:18Google because your success is my
1:20success. Welcome back. And if you want
1:22to see more videos where we explore what
1:24one person can build and monetize with
1:26AI, make sure to subscribe, like, and
1:28comment below what you'd like to see
1:30next. And with that said, let's talk
1:32about how this site actually makes
1:34money. And honestly, once you see the
1:36numbers, it's going to change the way
1:38you think about the internet.
1:40>> Astonishing.
1:40>> If you install a free Chrome extension
1:42called SimilarWeb, you will see that
1:44wordunscrambler.me gets between 10 and
1:4711 million visitors a month. And that's
1:49because people are searching terms like
1:51unscramble words and word unscrambler
1:54millions of times a month. Now, here's
1:56where it gets interesting. Each visitor
1:58views about five pages on average, which
2:00gives us roughly 55 million page views a
2:03month. Now, you might be wondering, what
2:05does that actually mean in dollars? The
2:06site's business model is Google display
2:09ads, like this ad we see here. And
2:11here's something most people get
2:13completely wrong. You might think people
2:15need to actually click the ads for the
2:17site to make money, but that's not the
2:19case. The site gets paid simply for
2:21showing the ad, no clicks needed. So,
2:23how do we figure out exactly how much
2:25it's earning? The that matters is called
2:27RPM, basically how much you earn per
2:30thousand page views. Now, pay attention
2:32here, because this is where it gets
2:33really interesting. For a site like this
2:36that has strong engagement and a lot of
2:38traffic coming from tier one countries
2:40like the United States, that's
2:42realistically somewhere between three
2:45and 12 dollars. If we run the numbers at
2:47nine dollars RPM, that's roughly half a
2:50million dollars a month from a site that
2:51unscrambles words. Just so this is
2:53crystal clear, here's the math. The site
2:55gets about 55 million page views a
2:58month. RPM means earnings per 1,000 page
3:01views. So, if we assume a nine dollar
3:03RPM, we divide 55 million by 1,000 to
3:06get 55,000, then multiply by nine. That
3:09gives us roughly 495,000
3:12dollars per month. If the real RPM is
3:15lower, it earns less. If it's higher, it
3:17earns more. And in a moment, I'll show
3:19you exactly why sites like this are such
3:22a powerful model. So, now you know how
3:24the money works, but here's what makes
3:26these utility sites genuinely genius.
3:30>> Genius.
3:31>> They solve one specific problem
3:33instantly. Someone searches mortgage
3:35calculator, gets their answer in
3:37seconds, and leaves happy. And if
3:39they're happy, Google's happy, and will
3:41keep sending you more traffic. And the
3:43demand? It's huge and evergreen. People
3:46needed a budget calculator 10 years ago,
3:49they need one today, they'll need one in
3:512030. Something you build this week
3:54could still be earning years from now.
3:56Now, compare that to content businesses.
3:58With a blog or YouTube channel, you're
4:00constantly creating. It never stops.
4:03With a utility site, you build it once
4:06and it runs indefinitely. Now, you might
4:08be wondering, if this is so good, why
4:10isn't everyone doing it? Well, up until
4:12recently, you had two options. Spend
4:15months or even years learning to code or
4:18hire a developer for a few thousand
4:20dollars per tool. Either way, it was out
4:22of reach for most people. But that's
4:24exactly what's changed. And in a moment,
4:26I'm going to show you the exact process
4:28I use to build one of these sites. No
4:30coding, no developers, no experience
4:33needed. Now, when I say anyone can build
4:36a utility site like this without writing
4:38any code, I genuinely mean that. I've
4:40built multiple sites this way and the
4:42process is the same every time. You just
4:44chat with AI in plain English and it
4:46builds it for you. The tool we're using
4:48today is Hosting a Horizons, an
4:50all-in-one platform that takes your idea
4:52from concept to fully operational
4:54website just by describing what you
4:56want. Now, you might be wondering, is
4:58there a catch? Like, does it actually
5:00work or is it one of those tools that
5:02sounds good but falls apart the moment
5:04you try to do something real? Well,
5:06stick around because you're about to see
5:07me build a complete working utility site
5:10from scratch in this video. But first,
5:12let's get you set up. Go ahead and click
5:14the link in the description. It'll take
5:16you right to Hosting a Horizons. I'm
5:18using the starter plan and here's why it
5:20makes sense. You can launch up to 25
5:23websites, monetize them, sell digital or
5:26physical products, and you get a free
5:28domain for the first year. For what
5:30we're building, that's everything you
5:31need. And right now, they're running a
5:33deal. If you go with the 12-month
5:35option, you'll get a big discount and
5:38you'll see a spot for a coupon code that
5:40gets you an additional 10% off on top of
5:42that. Plus, they have a 30-day
5:44money-back guarantee. So, if you try it
5:47and it's not for you, you just get your
5:49money back. No stress. Once you're
5:51inside, this is where it gets fun
5:53because from here, you can literally
5:55create anything you want just by
5:57describing it. And that's exactly what
5:59we're about to do. So, watch how I
6:00create, step-by-step, a site just like
6:03wordunscrambler.me using Hostinger
6:06Horizons just by chatting with its AI
6:09instead of coding or hiring a web
6:10developer. And I want you to pay close
6:12attention here because what you're about
6:14to see might genuinely surprise you.
6:16Let's get this jam started. So, inside
6:19Hostinger Horizons, everything starts
6:21with a chat box. I'm just going to
6:22describe in plain English what I want
6:25Horizons to build for me. Here's the
6:27prompt. I want to build a simple web app
6:29that is a word unscrambler. The user
6:31types in a group of letters and the word
6:33unscrambler shows all the real English
6:36words that can be made from those
6:38letters and so on. Now, we just hit
6:40enter and Horizons gets to work. And
6:43watch this. After a few minutes, it
6:45already delivers us a working version.
6:48However, it's designed the main function
6:50behind a button click, which isn't
6:52ideal. We want it visible immediately.
6:55And this is where most people would get
6:57stuck, but all we have to do is tell it
6:59what we want fixed. We write, "The
7:01letter box to put letters into should be
7:03available immediately." And in under 2
7:06minutes, it's done. Look how it's
7:08already working perfectly. After putting
7:11in these random letters, it's found 12
7:13words and grouped them by word length.
7:16Now, at this point, this is already
7:18publishable, but here's where it gets
7:20interesting. There are a couple of
7:22things I'd like to improve. The
7:23unscramble button seems very far away
7:26from where the letters are inserted. And
7:28if we compare to the successful site,
7:30the user doesn't have to move their
7:32cursor so far to click it. Besides that,
7:35the site is only using black and green,
7:37which is pretty boring. So, let's just
7:39ask Horizons to fix those things and
7:41watch how it follows our instructions to
7:43the letter, pun intended. This is
7:46looking better. The button feels more
7:48accessible and the site is now using
7:50various colors and it's still working
7:52exactly as intended. Now, you might be
7:55wondering, is that it? Are we done?
7:57Well, almost but not quite because if we
7:59look more closely at what the most
8:01successful sites in this space are
8:03doing, there's one thing they all have
8:05that we're missing. If we look more
8:06closely at the example site, as well as
8:09this other successful site, we can see
8:12they include additional options, which
8:14it turns out are essential for many
8:16common use cases, particularly word
8:19games like Scrabble or Wordle. Our web
8:21app would be lacking without these. If
8:24we had to figure out the code and logic
8:26to build these options, it would be a
8:28real headache. But, all we have to do is
8:30ask Horizons. I just specify what the
8:32additional options should do and again
8:35in a few minutes, that is done. Let's
8:38try it out. We'll say the word has to
8:40start with the E and contain five
8:42letters, which gives us eagle, working
8:44perfectly. And just to make sure, let's
8:46find all words that contain an X. And
8:49there you have it. Fantastic. Just one
8:51last tweak. I prefer the options to not
8:53be visible immediately and let's make
8:55the button stand out more by changing
8:57its color. Done. We'll just check it's
9:00still working and we are ready to
9:02publish. Publishing could not be
9:04simpler. We just go up here to the
9:05publish button and click it. That's it.
9:07We've literally got a live site now.
9:09However, there is one thing you'll want
9:11to change straight away and that's your
9:12domain name because this is what
9:14determines whether Google can actually
9:16find your site. Our site is currently on
9:18a temporary domain, which is not good
9:21for search optimization. What we want is
9:23a domain name that matches what our site
9:25does. So, click here to load the domain
9:28search tool. Surprise, surprise,
9:30wordunscrambled.com
9:32is not available. So, ChatGPT gives me
9:34some alternative suggestions to try. I
9:36like this one, which is available with a
9:38.com, so I'll take it. The domain is now
9:41connected, and despite the fact that it
9:42says it needs more time, let's just try
9:44loading the site anyway in a new browser
9:46tab. And there you go, it's already up
9:48and running. Seven words, fully
9:51functional, and check this out. We can
9:53load it on the phone, and it's perfectly
9:55adapted to my device, and fully
9:57functional. Congratulations, you just
9:59built your first utility site. And now
10:01comes the part that actually turns it
10:03into a business. I'm going to walk you
10:05through setting up Google display ads on
10:07your site step-by-step. And if you
10:09remember the numbers from earlier, page
10:11views, RPM, this is the step that makes
10:14all of that real. The first step is to
10:16go to adsense.google.com and click sign
10:18up. Once you're signed in, write your
10:20site's domain in this field, then click
10:23start using AdSense. Now, you might be
10:25wondering, is this going to be
10:26complicated because AdSense has a
10:28reputation for being a bit of a
10:29headache, but I promise you, with
10:31Horizons, it's about as painless as it
10:33gets. Now, we come to this screen,
10:35showing the next three steps. Your
10:37payment info, how ads will look on your
10:39site, and connecting your site to
10:41AdSense. Click payment info and fill it
10:44out. Then click the explore button to
10:46see how ads will look on your site.
10:48Here, you can preview the locations of
10:50ad spots and remove any you don't want.
10:52However, this isn't working yet because
10:54we need to grab some code and put it in
10:56our site first. And this is the bit that
10:58would normally trip people up, but watch
11:00how simple this is. Click this red get
11:03code button, hit copy, and just ask
11:05Hosting a Horizons to insert the code
11:07for us, then publish changes. Now, come
11:10back to AdSense, check the placements,
11:13and click this icon on any you want to
11:15remove. Switch between mobile and
11:17desktop previews. Click apply to site,
11:20then save. And now for the final step,
11:23connecting the site. Click let's go,
11:25check I've placed the code, and click
11:27verify, and our site is verified, just
11:30like that. All that's left is to request
11:32a review for compliance. Now, here's
11:34something I want to be up front about
11:36because most videos on this topic just
11:38gloss over it. You will need to do a bit
11:40more work on the site before it gets
11:41accepted into AdSense. If we look at our
11:44example site and this other very similar
11:46one also with huge traffic, we see they
11:48have a handful of related tools, some
11:51legal pages, and a bit more content like
11:53an in-depth explanation of what the site
11:55is for. Now, I know what you're
11:56thinking. That sounds like a lot, but
11:58here's the thing. easily done with
12:00Hostinger Horizons. The additional
12:02content and legal pages can be done in a
12:04jiffy. And for the other tools, you just
12:06repeat the same process we already went
12:08through. Right, so you've now got a
12:10fully built monetized utility site. But
12:13before we move on, there's something
12:14important I want to address. I know
12:16you're smart enough to realize that
12:18having ads on your site doesn't
12:19guarantee you'll get income. The income
12:22is generated when you have traffic. And
12:23traffic will only be generated when
12:25Google includes your site at the top of
12:27the search results. And getting ranked
12:29on Google's first page is a whole topic,
12:32no, a whole industry in itself. So, you
12:35might be wondering, is there actually a
12:37simple way to approach this? Or do you
12:39need to become an SEO expert? Well,
12:41actually, there are simple strategies
12:43that can give you the best possible
12:45chance of getting ranked fast, which I
12:47will explain in a minute. Before that, I
12:49just want to add that there is nothing
12:51stopping you publishing multiple simple
12:53tool sites or even multiple similar
12:55tools on the same site, just as our
12:57example word unscrambler site does. That
13:00way, you're not putting all your eggs in
13:02one basket. And at the same time, you're
13:04giving yourself the best chance of
13:06earning as quickly as possible. And this
13:08strategy leads to compound earnings.
13:11Even if you're not earning much with
13:12recently launched sites, if you have
13:14multiple sites, the earnings can start
13:16to increase quickly. If you had four or
13:18five tools earning $100 to $200 each,
13:21for example, you could quickly get to
13:23$1,000 per month. And as I've shown you,
13:25going from idea to published site can be
13:28done in under an hour and often even
13:30faster with Hosting a Horizons. Heck,
13:33you could even publish five on the same
13:35day. And actually, before I show you the
13:37research strategy, Horizons has one more
13:39feature I want to show you that could
13:41earn you passive income because the more
13:43sites you build, the more this one could
13:46work in your favor. And this is
13:47something I really like about Horizons
13:49and it's something most people
13:51completely overlook because every site
13:53you build can become an additional
13:55income stream all on its own, completely
13:58separate from the ad revenue and Google.
14:00And it requires zero extra effort on
14:03your part. It's called remixable
14:05templates. Here's the idea. You build
14:06something with Horizons, a landing page,
14:09a tool, a small app, whatever. Then you
14:11publish it as a template. Now, anyone
14:14can click remix and instantly get their
14:16own copy of it. They can edit it, change
14:18the design, and turn it into their own
14:20project. Now, you might be wondering
14:22what's in it for you. Well, if someone
14:24remixes your template and then signs up
14:26for Horizons, you earn a referral
14:28commission on whatever plan they sign up
14:31for, up to $150 per referral. And all
14:33you have to do to activate it is to come
14:36up here inside your Horizons project and
14:38click let others copy your website and
14:41then allow copying. That's all there is
14:43to it. So, think about what that means.
14:46The more sites you build, the more
14:47templates you can offer. And the more
14:49templates you offer, the more chances
14:50you have of earning that commission
14:52completely passively while you sleep.
14:55So, your projects don't just sit there.
14:56They can become templates that bring in
14:58users and generate passive income for
15:00you. Build once, let others remix it,
15:03and get paid when they launch. And the
15:05more you build, the more that potential
15:07compounds. So, now let's talk about how
15:09to make sure the sites you build
15:11actually get found on Google. Now, what
15:14I'm about to show you is actually
15:15crucial for your success and something
15:17that a lot of videos completely
15:19overlook. And honestly, this is the part
15:21that determines whether your site earns
15:23money or just sits there doing nothing.
15:25>> Do nothing.
15:26>> I'm going to give you a little-known
15:28method for choosing what web app to
15:30build that removes all the headache and
15:32allows you to make a confident choice
15:33that gives you the best chance to get
15:35off to a flying start.
15:36>> Flying? Still flying?
15:39>> First off, let's be clear about what we
15:41want. We do want to find something that
15:43a lot of people are searching for, but
15:46we don't want too much competition from
15:48other sites that Google already trusts.
15:51And this is traditionally done by doing
15:53keyword research, looking at the
15:54popularity and competition for a given
15:56topic with the aim of finding something
15:58popular but easy to rank for. But
16:00really, the best way to know that a
16:02topic is easy to rank for is to look at
16:04Google itself because when the first
16:06page of Google has new sites on it, it
16:09usually means the older, trusted sites
16:11aren't fully answering the search query,
16:13so Google is still looking for better
16:15results. Now, you might be wondering,
16:17how do you actually find those
16:19opportunities without spending hours
16:21trawling through Google results? Well,
16:23you can't just endlessly search random
16:26Google results because you'd be
16:27searching for the proverbial needle in a
16:29haystack. And on the other hand, there's
16:31no tool in existence that will spit out
16:34a guaranteed money-making niche at the
16:36push of a button. The reality is
16:38somewhere in the middle ground. We start
16:39with one broad idea, then use a research
16:42tool to help us find opportunities
16:44within it. There are a lot of keyword
16:46tools out there, and the most popular
16:48ones are pretty pricey. But the most
16:50helpful ones don't just give you piles
16:52of data. They actually tell you which
16:54queries Google is serving new sites for,
16:57saving you endless hours of trawling.
16:59So, let's run through this step by step.
17:01We start with a seed keyword, something
17:03like time, calculator, PDF. I'm going to
17:06try generator. My preferred tool for
17:08this is Clearscope. Enter the seed
17:10keyword, set it to only show easy
17:12keywords with a maximum difficulty of 10
17:15out of 100, then hit research. We'll get
17:18this list of keywords all related to
17:20generator. Now, sort the list by
17:22difficulty so the easiest are shown
17:24first. Then, go through the list and
17:27check any that look like they could be
17:28answered by a web app, like this one
17:30here, phone number generator. And now
17:32for the crucial step, we ask it to
17:34analyze all the Google search results
17:36pages for the queries we selected and to
17:39tell us if it finds any new sites
17:41included in the results. And here's what
17:43we get back. The numbers in the circles
17:45are trustworthiness scores from 0 to
17:47100, and ones highlighted in blue have a
17:50very low trustworthiness, which is
17:52almost always because they're new. And
17:53without scrolling down, we already see
17:55three queries with new sites ranking on
17:58the first page of Google. So, what this
18:00is actually telling you is that Google
18:02thinks this new site is answering the
18:04query better than more established and
18:06trusted sites, which means there's a gap
18:08and you can potentially fill it. In a
18:10nutshell, a random phone number
18:12generator and a Dragonborn name
18:13generator should rank quickly. And they
18:16both have a decent volume of monthly
18:18searches. Any questions about this? Or
18:20if you want me to do another video just
18:21on this, please leave me a comment
18:23below. Right, before we wrap up, I want
18:26to zoom out for a second because I think
18:28it's important you understand what we've
18:30actually built here today because this
18:32isn't just a word unscrambler, it's a
18:33digital asset. Six months ago, building
18:36something like this meant either
18:38learning to code, which takes months, or
18:40hiring a developer for a few thousand
18:43dollars. For most people, that door was
18:45simply closed.
18:47Now, you just did it in minutes. And
18:49these tools don't expire. A calculator
18:51you build today can still be earning in
18:532030 with zero maintenance. And
18:56remember, the best strategy is a
18:58compound strategy. One tool might earn
19:01$20 a month, another might earn 500,
19:03another 5,000. So, don't give yourself
19:06the pressure of aiming for a mega
19:08successful site on your first build.
19:10Don't build one tool, build a portfolio
19:12of sites or a handful of related tools
19:15on one site, each pulling in its own
19:16traffic, each showing ads. Because even
19:18modest earnings stack up fast. Five
19:21tools earning $200 each is $1,000 a
19:23month already. Add one that breaks
19:25through and you're looking at
19:26life-changing income from sites you
19:28built in an afternoon. Now, I think it's
19:30important to bear in mind that only a
19:32small percentage of people know about
19:34this business model and an even smaller
19:36percentage of that percentage will
19:38actually take action on it. And an even
19:40smaller percentage will stick at it if
19:43the first project fails. So, I challenge
19:45you to be one of the few who do profit
19:47from this once-in-a-lifetime
19:48opportunity. And you can be sure of one
19:50thing, the only guarantee of failure is
19:52not trying. The model is proven, the
19:54demand is evergreen, and the barrier to
19:56entry has never been lower. Your first
19:59digital asset is one Horizon session
20:01away. I really hope that was useful to
20:03you. And if you'd like to see more
20:05videos of me building stuff with Hosting
20:07a Horizons, let me know in the comments
20:09below. Don't forget to download the show
20:11notes to this video using the link in
20:13the description below. Thanks for
20:15watching and consider subscribing. I'll
20:17see you in the next one.

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