This AI Finds the Idea, Customers, and Does the Work — Transcript
Full transcript
- 0:00Anything that you do on your computer, your agent could be doing and in many cases should be doing.
- 0:05This is someone on my quote unquote payroll that never stops working and cost 99% less than an
- 0:10actual human. It's going to an actual browser and browsing like a human. My hands are off the mouse
- 0:15keyboard here. You can hook up Telegram, WhatsApp. Anytime anything's on your mind while you're just
- 0:20on your phone, you can put your agent to work. We have probably 20 agents running autonomously, like
- 0:26fully endto-end. I have an agent that is like my visual designer and motion designer. This is crazy
- 0:32to me because it would take me hours. You set it up, you go to sleep, you wake up, you have leads.
- 0:37You could do this for any niche. Your agent can go and find these candidates and actually build
- 0:41them new digital properties to the point where you could sell the implementation of that website
- 0:47specific to them. That becomes your template that you then stamp out across all your clients.
- 0:52You could start this for almost nothing. The guy that I talked to actually did. I knew I asked it
- 0:55to do this, but I didn't think it actually would. That's incredible. Boom. That was incredibly easy.
- 1:04I bet you can't find me one person that wouldn't want AI to just go out there, an AI agent,
- 1:09and do stuff for it while they sleep. Well, today we're talking about how to do that. Cloud's cool.
- 1:14ChatGBT, awesome. Those are awesome. What if it went a step further? What if Chat GBT was
- 1:19in a robot body and could go a step further and do stuff for you? times a h 100red AI agents. That's
- 1:24what we're talking about today. How to make money with them, how to build them, why they're cool,
- 1:28why they're important, why they're dangerous, how to guard rail them. And if you're the type
- 1:31of person that agrees it's better to show than tell, stick around because at the end of this
- 1:35I'm actually going to build something with Hyper Agent for myself. Super cool. Please enjoy. What
- 1:40is a practical realistic use case for an AI agent today that you're seeing people use on a daily
- 1:47basis? Yeah, I'll jump right into one that's super visual and easy to understand. This will start off
- 1:53as kind of like a one-time task, like a project for an agent, and then I want to show you how you
- 1:58can start to change your thinking and and consider these agents as persistent 247 employees. Okay,
- 2:04so this is a run of an agent that has found local businesses that have great reviews,
- 2:13but no website or outdated websites. finds their contact information, learns about their brand,
- 2:19learns what customers love about them, and then actually builds them an entirely new website. So,
- 2:23let me walk you through what the agent actually did here. So, what you're looking at basically
- 2:26is all of the thread with the agent here is on the left. All of the thinking process,
- 2:31it spins up sub aents to delegate different uh tasks to break things down, make them happen
- 2:36in parallel. And then on the right here are all of the artifacts. So, you can see the agent has
- 2:41visited some websites, taken some screenshots. It actually literally opens and runs its own browser
- 2:47over here on the canvas. So while it's running, you will see it actually navigating the web. And
- 2:51then the final deliverable here is in the form of an all-encompassing web page which is meant
- 2:57to be for my consumption which contains all of the business candidates that it found as
- 3:02well as the websites that it built for them. So, for example, we've got CS Automotive here,
- 3:07300 plus Google reviews, fantastic reviews, but uh no real digital presence, no website. And so,
- 3:14it has actually based on its understanding of what they do just from the customer reviews and
- 3:19the things that people love about it, built them an entire website here that has a booking system
- 3:25as well. Oh, man. So, you can come through here, even get an estimate. These are all just based on
- 3:30best judgment, best guess of of pricing, right? But if you were to actually get this in front
- 3:34of this business, you could make this specific to them. So the idea here is from one prompt,
- 3:39if you're watching the video, pause it, screenshot it. You can do this anywhere. You could do this
- 3:42for any niche. Your agent can go and find these candidates and actually build them new digital
- 3:47properties to the point where you could sell the implementation of that website specific
- 3:53to them. So you could put this in an offer and say, "Hey, we've learned about your business. We
- 3:57think people probably can't find you the way that they should be based on all your amazing reviews."
- 4:01here is an example of the type of website we'd be able to stand up for you within days. Or there's
- 4:07even this notion that maybe that website is just like a free giveaway because of just how easy it
- 4:13is and how fast it is to do this at scale. Hey, this is yours. This is yours for for zero cost. So
- 4:18you see a few different things that I'll call out there that agents are capable of. One is extensive
- 4:23deep research all happening in parallel. This whole run was about maybe 20 to 30 minutes from
- 4:29the research finding the candidates to actually building all these unique websites. Browser use,
- 4:34like I mentioned, being able to actually judge visual quality kind of qualitatively to say,
- 4:38"Hey, that that to me." That's right. Yeah. That looks like kind of an outdated website that could
- 4:43be better. That's going to be a candidate for the outreach. Actually managing drafting that outreach
- 4:48per business. So tool use in there as well. So it's going to be able to use your email and draft
- 4:53those messages. is you can approve them or you can just trust the agent and say go for it. So,
- 4:58uh really good example of what pretty close to a oneshot task that you can give an agent and
- 5:03this skill is on the marketplace for free as well. If anyone wants to try this for a
- 5:08certain domain of businesses or in their local, you should uh you should give it a try. So,
- 5:13let's say three years ago, I have a an internet agency that makes websites for local business
- 5:18owners. Yeah. I'm going to spend my downtime, you know, browsing through Google Business Profile,
- 5:22finding businesses with no website, looking into the reviews. Do they have pictures? Are
- 5:26they optimized? Oh, here's one. Find their email, scrape it, cross reference it, email them. I see
- 5:32you don't have a website. Can I build that for you? Your response rate is going to be 0.5%,
- 5:371% maybe. And then you respond, you hop on a call back and forth, days elapse,
- 5:42weeks elapse. Then it's like, "All right, what kind of a website do you want? Let me close it.
- 5:46Let me invoice you." And now you're saying like you set this up, which you can just get
- 5:51the template from you. We don't need to start from scratch. You set it up, you go to sleep,
- 5:55you wake up, theoretically you could have leads. Yeah. So there's a Seinfeld episode where Kramer
- 6:00takes this car out and he tries to push it as far as he can go that you know how far it can drive
- 6:05on empty. Yeah. If you were to get really bold with this and go further, like send the invoice,
- 6:10accept the payment, fulfill the service, hop on a call with them with your product, how like how
- 6:16far could you push this agent if you really wanted to be hands-off? And I'm not saying people should.
- 6:20I'm just curious. Anything that you do on your computer, your agent could be doing and in many
- 6:26cases should be doing. If it's more of a chore, then your agent absolutely should be doing that.
- 6:31Like if you feel while you're doing some computer task that your brain is like almost off, you
- 6:36should never be doing that task again. So actually running the outreach and watching your inbox 247.
- 6:42This is another huge one, Chris, where I'll uh if I go into one of my agents here, I'll just
- 6:48show you where we can set up tools. So when you go into tools and integrations, you know, if a lead
- 6:53comes in overnight, that needs to get a response immediately, right? So there needs to be an inbox
- 7:00kind of night owl agent as well where anything that comes in inbound or earns a reply from your
- 7:06outbound is immediately getting that that response and that acknowledgement. We have agents running
- 7:11uh ads as well autonomously like fully endtoend generating the creative strategy optimizing the
- 7:18spend uh doubling down on the winners killing the losers. So everything related to filling your
- 7:24pipeline, outbound ads, inbound sales coaching is is another one. So get your notetaker on your
- 7:30call, have those notes automatically passed back to your team of agents so they can give
- 7:34you feedback on your performance with that client. How can you improve your close rates? How can you
- 7:40sharpen your own script and uh and your ability to actually secure that business? Daily marketing
- 7:46competitive intel and industry briefs. feed that into your team of agents as well to to
- 7:51tune up the outreach that they're doing. Are there things that are more timely or more relevant they
- 7:55could be including? I'm also just showing directly through the web interacting with these agents. But
- 8:00another big shift is being able to just message your agents as if they're teammates. So Slack is a
- 8:06big one for us. You can hook up Telegram, you can hook up WhatsApp, just like you would communicate
- 8:10with an employee anytime anything's on your mind while you're just on your phone. You can put your
- 8:15agent to work. So, if I click in here to my team of agents, each of these cards here is a different
- 8:19agent that has a different job. And that helps me actually organize. Okay, I only want to give
- 8:25my agent access to be able to post on X if it it is the agent that knows my brand voice and that
- 8:30I'm explicitly told and granted that permission. I want a separate agent that's actually touching
- 8:35customer data and financial data. Those two things better not ever cross. And I can create hard guard
- 8:41rails by assigning those permissions to different agents. It looks like with our team internally,
- 8:46these aren't our literal agents, but we've got four of us on the growth and marketing team here,
- 8:52and we have probably 20 agents, each with fairly broad sets of responsibility. Like,
- 8:57I'm not talking like, oh, like one little workflow or approval. You know, I have an agent that is
- 9:02like my visual designer and motion designer that creates all the stuff that we post on website or
- 9:08on X. We have like a CMO agent that orchestrates to all the other ones, copywriter agent.
- 9:13you really start to think of these in terms of full-time jobs. Okay. So, what's an example of a
- 9:18breadandbut agent like simple but helpful that you see a ton of your users using and then could you
- 9:25show me how to build that live? Yes, sir. Okay. So, the most popular agent on our marketplace,
- 9:32which is where we have all these different agent and skill templates, is called Signal. This is
- 9:36your always on 247 sales agent. So it works end to end owning the full pipeline. I'll walk
- 9:43you through some of its key capabilities and then I'll I'll show everyone how to actually grab this
- 9:47agent and start setting it up for themselves. So it is responsible for growing pipeline,
- 9:51growing our business, getting us more customers. So that's the explainer on Signal and then I'll
- 9:54jump into seeing it in action. Yeah, let's do it. Okay, so this is our thread with Signal.
- 10:00So the way this is structured is in what we call live mode. So there's basically one thread that
- 10:06keeps getting the same prompt on a set cadence. In this case, I have this set to every hour. And
- 10:13Signal wrote this prompt, this loop effectively for itself based on everything that I loosely
- 10:19instructed it how to do. So this is a good like general point with our agents as well. I just
- 10:23describe a job description the same way I would give an employee a job description. And the agent
- 10:28is the one that can actually scribe those detailed instructions for itself to the point where, you
- 10:34know, there's been a lot of, I think, excitement over the last several months about, you know,
- 10:37skills and we have our skills on our marketplace. I'm excited when a skill does the job. You won't
- 10:42really find me diving into like the exact wording in that skill or in the pieces of it because it's
- 10:47not really for me anymore. It's for the agents to run themselves. So every hour in this same thread,
- 10:53this live mode prompt gets kind of reinserted into that thread and then signal goes to work. So it
- 10:59does everything that was just in that explainer. It goes and finds new prospects based on our ICP.
- 11:04It will build personalized landing pages for them. So let's take a look at this one. I've
- 11:08switched my context here. This is a different type of company that we're kind of representing
- 11:12the sales outbound function for. This is a real company uh that I've been working with on their
- 11:17hyper agent setup. It's called Swiss Solar and they actually sell self self-cleaning solar panel
- 11:23technology. Very very cool tech. That's cool. And so you can imagine the types of prospects they're
- 11:27looking to sell into are like industrial-grade solar projects. They have found that their agent
- 11:33can go out and actually source real information and run deep research for specific people that
- 11:40are the project leads on specific solar farms and industrial projects. And then the idea here is
- 11:46that this is a personalized landing page just for that person. So you have you know what in the the
- 11:53CTA in their case is let's let's discuss a study or a pilot program. We actually have videos here
- 11:59that the agent has created here as well. It's got screenshots of the software. It's got real
- 12:04images of that project that's all incorporated into this hero video. Some animated explainers
- 12:10discussing how the technology works. more shots of the product UI. So, you can imagine like you
- 12:17are receiving this very very personal and unique proposal of a technology you're not familiar with
- 12:23but has clearly put in the work to understand your business, the specifics of your project. You know,
- 12:28we think we have a much better chance getting uh someone on the on the phone after receiving
- 12:32a proposal like that than just a plain uh text kind of cold email. I I feel like this is very
- 12:37egofriendly. I like to say like if you're if we were Yeah, I like that. on a live sales call or a
- 12:42demo and I'm actually interested, but I don't want to really show it, then I'm probably not gonna ask
- 12:47as many questions as I want to ask. I don't want to lead you on. So, I'm like, I don't know. I'll
- 12:51check it out and then I might or I might not. But this is very async, right? He can do it on his
- 12:56own time. He could ask it a bunch of questions, go through, take his time without the fear of
- 13:00anyone watching him or anyone pressuring him, you know? 100%. Yeah. And think about I mean again the
- 13:05old school way to do this the I mean the classic copout response from any buyer is like oh send me
- 13:10some materials. Well now it's like I can send you some materials. It is something hyper specific and
- 13:15personalized to you. And hopefully if we do that actually earlier in the process we stay out of
- 13:20that trap of just needing to you know send someone some materials. And so we're we're actually really
- 13:24earning that buyer's attention and respect by putting in that deeper work for what is in this
- 13:30case especially a very high consideration type of purchase. We're really starting that relationship
- 13:35out on the right note. So, as I'm just scrolling through here, you can see that Signal, this agent,
- 13:39as it's been running in live mode, just working 247 has been building out these
- 13:44uh these contacts for real projects, been building out all these pages, and then it's doing all of
- 13:49its other kind of routine chores in every run as well. CRM discipline. It's going to post an update
- 13:55over to Slack for me as well. So, if I switch over to Slack, this is what that looks like.
- 13:59We're big fans of wherever possible, we think agents should be prompting their humans rather
- 14:05than humans needing to prompt their agents. Your agents should just be working. Like your
- 14:08agent should be working 24/7. They should have clear guard rails, tool access, and then when
- 14:14they need your attention or just to update you, they will let you know, hey, in my 3pm loop,
- 14:19here's what I did. Added some new prospects, built out their pages here in the command center. Here
- 14:24are some things I learned. That's the other really powerful part. Once you get this wheel in motion
- 14:30is the constant learning. So for the outreach that does earn a reply, you're going to see more of
- 14:35that from Signal. For the tactics that don't work, you're going to see less of that and is always
- 14:39going to be passing those learnings back to you. Hey, here's the type of prospect that actually
- 14:43seems to be responding better to our offer and the type of messaging that's earning that click and
- 14:47that call book. Interesting. Do you have any like anecdotal case studies of people using your agent
- 14:53for outbound sales that have like actual wins that they've reported? Yeah, there's been a couple. Um,
- 15:00let me show visually what some of it looks like. We had, for example, a landscaping company that
- 15:07has been using agents to actually build out their proposals based on inbound leads in their case.
- 15:14So, imagine you are looking to get some work done on your yard. You send in a very short description
- 15:19of what you're looking done with a picture of your current yard. Maybe you send that out to three or
- 15:22four different local companies. One of them gets back to you, you know, very quickly and actually
- 15:28has a vision for you of what your backyard could look like, your actual yard. Like this is where
- 15:34you started and this is what it could look like. Meanwhile, the other three companies are like,
- 15:39"Uh, well, we'll see when we can come on site." Probably took them one or two days to get back to
- 15:42you anyways. like what a competitive advantage it is to not only have an agent that's able to reply
- 15:47right away and kind of respect that that lead as soon as it comes in, but actually potentially sell
- 15:53them a little bit of a vision and not have the customer have to use their imagination for an
- 15:56offering like that. That's destined to fail. We're not creative beings, right? Like we we
- 16:01shouldn't have to expend brain power into how we can give you more money. We need to do all that
- 16:05for you. Take away all that. We got to see Yeah. People have to see it to believe it. even things
- 16:10that are, you know, a little bit less visual but still uh kind of warrant this approach. We have a
- 16:15paving company that is using satellite imagery of uh large lots like parking lots that are clearly,
- 16:23you know, past their prime. Yeah. And showing with that satellite imagery and AI image generation,
- 16:29here's exactly where we would repave estimates on the cost based on what we can see from satellite.
- 16:34Interesting. and you know the the impact to the value and kind of like street curb appeal
- 16:39of your of your business or your commercial property whatever that might be. So there's
- 16:43some really cool use cases like that. I'll share one more was uh a company that does branded like
- 16:48company apparel essentially. So you know you might get your your company polos or hats or whatever.
- 16:54Uh again you can see where this is going. Let's build that prospect list. Let's actually take
- 16:59their branding put it on some of our products. use AI image generation to show, hey, this is what
- 17:04your team could be looking like when they show up to the site or show up to the trade show. Here's
- 17:08some different visual styles, you know, interested in in understanding more about what we can do. So,
- 17:13those are some of the the fun ones that are a little more on the visual side that people have
- 17:16been doing. What about um this is just a personal idea I have. So, I I just bought a ranch here in
- 17:21North Texas and it has this pond that needs to be dredged. And so, I'm looking for like pond
- 17:27dredging companies, pond maintenance companies. And and I had the thought and I prompted Claude
- 17:32like, are there any companies that's like the Zoom info for ponds? Like, if I were a pond management
- 17:38company, could I buy a customer list? Could I get leads from somewhere? And then I asked Claude,
- 17:43"How many ponds are there on farms and ranches in Texas?" 800,000. Okay, 800,000. And I said,
- 17:50is there a directory? Is there a place where I could sort through that? It's like, no, that's not
- 17:54a thing. It's like, well, that that's very niche, but certainly people would pay money for that. So,
- 17:59could I use hyper agent to build an agent that could go take I mean, all this stuff exists,
- 18:05just satellite data, GIS, mapping, spreadsheets, and just take a measurement. All right, like this
- 18:10lake is one acre. The address is this based on the PIN, and just put it all in like a Google sheet. I
- 18:15like where you're going. Yeah. Do you think any of that data would come from like zoning applications
- 18:19or anything? Or would would straight up satellite image analysis be the best sour? It could come
- 18:23from tax records, zoning applications, like right, let's try. Well, I'll I'll let Hyper Agent run and
- 18:29we can we can keep chatting and we'll we'll see what it does in the background. Let me prompt it
- 18:33here. I just got an idea from my friend Chris for uh our pond dredging company. Uh we're in
- 18:38North Texas. you pick the the the town where this might make sense, but what we want to do is build
- 18:43out a database of all of the ponds that might need dredging in the area. Uh we're thinking you might
- 18:51be using satellite imagery to do that or maybe zoning applications or other sources of data. Uh
- 18:57do a little proof of concept sprint. See what you can find using different approaches to find leads
- 19:02for our pond dredging business. Oh man, that's so good. So, we'll let our agent run there and
- 19:09see what it comes up with. Yeah, it's not the best use of time, but it is a little bit fun
- 19:13to just watch them run. Yeah, you get to see their whole thought process. You get to see them lay out
- 19:19different approaches, rule them out, whether they work or don't work. All of its actual um artifacts
- 19:24will pop up on the canvas here as we go. It's like Claude in a human form, right? It's like a robot
- 19:30whose brain is cla or chadypty or grock or all of the above or whichever one it decides to use with
- 19:35the ability to go out and do the thing that you're asking questions about. Yeah, exactly. Yeah. At a
- 19:40technical level, it's worth mentioning in every single thread, every agent actually literally
- 19:45does have its own computer. It has its own virtual machine where it can do things like run commands
- 19:50and install libraries. And you're going to watch it right here open up its own browser. So,
- 19:54my hands are off the the mouse and keyboard here. It has spawned what we call sub aents. So, it's
- 19:59got a couple sub agents here where it's it's sort of they're running like in parallel then. Yeah,
- 20:03exactly. So, it's kind of got like the, you know, it's got the gang together and said,
- 20:07"All right, here's the overall plan. Agent one, I need you to check the satellite data. Agent two,
- 20:12I need you to check the zoning applications." And they're going to go off and run in parallel
- 20:16and then report back to uh to the main agent as they they complete their their work. Okay,
- 20:21that's a good one. Yeah, we'll see how it does. I'm curious, what else have you seen from your
- 20:25your audience when it comes to this concept of having agents that you really start to treat more
- 20:31like uh like employees or co-workers? Are people pretty early in that journey? Are you seeing some
- 20:35some cool experiments that people have started to to get real value out of? Very early. I know a lot
- 20:41of people that have AI implementation businesses, they'll go into small to mediumsiz businesses and
- 20:45do an AI audit or just help them install AI tools. So I am curious how agents could help
- 20:52them find more customers or help them fulfill customers they already have. Yeah, this is a
- 20:57group that we're thinking a ton about and I would speak to it on two levels. So one is for the AI
- 21:04automation agency itself for your own internal operations. use these agents, whether you use
- 21:10the pre-built templates or come in here and build AI employees for yourself to find more customers
- 21:15and also to service your customers, run your own operations, project management, things like that.
- 21:19But you could use that exact same flow that I was sharing where that that same single agent
- 21:23is running outbound, inbound, nurture, finding leads within your niche, whether that's kind of
- 21:29uh physical service businesses or something more upmarket, whatever that might be. The second thing
- 21:34is using this as a platform to actually deploy the agents that you sell. So any agent here that
- 21:40you create like you might have an agent for your niche that let's say we stick with this like pond
- 21:45dredging example that's like the pond dredging project manager agent and we're going to go sell
- 21:50this to all the pond dredging companies that becomes your template that you then stamp out
- 21:56across all your clients. So we think that our platform also has a really strong position as
- 22:01being the way that AI automation agencies actually choose to sell, package, and deploy those agents
- 22:08to the end client. And I'll I'll come back to this agent in a second, but essentially the way that's
- 22:13structured is we have this concept of teams. They're kind of like different workspaces. And
- 22:17so I could have a workspace for just one client like Apex Landscaping. I could have workspace
- 22:23for another client. And then I my client can be in there and actually be the one paying the
- 22:27bills for the ongoing AI costs, but I'm the one actually managing and editing those agents that
- 22:32are inside this workspace just for them. So I have that backend access. The client can just
- 22:38use the agents. You could give them edit access if you want, but for most of those AI agencies,
- 22:42we hear that they and their clients just want the client to be an end user of the agent and
- 22:46any backend changes to that agent, any config is going to happen by the agency. And so you
- 22:50can set up that exact model right in here. We hear that AI implementation agencies are doing
- 22:55a lot of like very creative and I would say often like hacky stuff to be able to set up,
- 23:02standardize and package their offering, deploy it for clients with like a lot of technical stuff
- 23:07with different private servers, everything like that and then actually charging for it is uh is a
- 23:12bit of a hassle as well. We can simplify a lot of that with uh with this setup. Yeah. Beautiful. How
- 23:17does Hyper Agent know what a good website looks like? It's going to be looking both visually,
- 23:23and by visually, I just mean literally like it'll take a screenshot and then process visually what
- 23:27it's saying. It can also look at the code itself. So things like the color choices, the layout
- 23:34choices, the use of negative space. I'm looking at the landscaping one just because it's what I
- 23:37had handy, but this is a obviously a page that that agent has built itself. Code has become the
- 23:43language of agents now. They're so good at looking at code and understanding what they're seeing and
- 23:48understanding how it could be better and how that code is going to visually present itself. So it's
- 23:52twofold. It's one is straight up image recognition like if you were just take a screenshot of this
- 23:56and say is this a clear layout? Is this good use of color? Is this a modern you know font family?
- 24:01Things like that. The second is actually by inspecting the code. Those are the two ways that
- 24:05that age can conclusion because they've seen all the examples and all the references in the world
- 24:10of every website that's out there and how web design trends have have changed over time as well.
- 24:15I mean, put maybe overly simplistically, it could just Google best looking websites of 2026 and just
- 24:21find random blogs and train itself on how that looks. Like, all right, we're seeing a lot of SIF
- 24:25fonts. We're seeing a lot of pastel colors, choo pattern matching, pattern matching. Cool. Yeah,
- 24:30exactly. If someone were total beginner to AI agents, they've used Cloud, they've used Chad GBT,
- 24:35never agents, what do you suggest they do from day one on on your platform? Yeah, I would say pick a
- 24:41part of your work that you find very tedious that you would like to not do anymore that is like a
- 24:48computer job and start with asking hyper agent to build a dedicated agent for you to do that job.
- 24:53That should hopefully give you the first taste of what these agents can do. You can put that
- 24:57agent into live mode as well like we talked about with signal. So just every hour it comes through,
- 25:02it runs its checklist, it does that job. From there, you can start to get more ambitious. And
- 25:06the metaphor is less about, oh, what are like chores and tedious things that I don't want to
- 25:10do? And it's more like, if I had all the money and time in the world to make the dream higher
- 25:16and make that person really successful, who would I hire right now? And then what would they do 24/7
- 25:21if they never had to sleep? So, for example, with Signal, the sales agent, it's like, well,
- 25:26dream sales hire would be constantly sourcing new outbound, constantly sharpening its messaging and
- 25:31its approach to our ICP definitions. It would go super super deep in its research for every single
- 25:37prospect and build them something very personal as a proposal or pilot or initial offer. It would
- 25:43never let a warm lead go cold. And it would track everything perfectly in CRM. it would find that
- 25:48you would get creative with where it finds contact information. List those things out and then push
- 25:53your agent to do as many of them as possible and hopefully we've given a taste today of how far you
- 25:58can go with that. What's something that you've seen Hyper Agent do that genuinely surprised
- 26:03you? Ooh, that's a good question. A lot of the browser use stuff is really impressive because
- 26:08it's so humanlike. The way it will actually just navigate through web interfaces that are
- 26:13not meant for agents. Like the web at large is still pretty hostile to agents. You think about
- 26:18things like even like captas that are just in the way. They're like trivial for agents to solve now,
- 26:22but they're still in the way from the era where we were so concerned about bots. Now the shift that's
- 26:27happening that's underway is people actually want to make their websites very agent friendly so that
- 26:32agents can find them as opposed to only being for humans. But seeing agents actually browse the web,
- 26:37visually process what they're seeing. We had our agent do like a a landing page design tearown.
- 26:43So if I go back through here, yeah, this landing page tear down. So it was doing like this would be
- 26:48for like a web design analysis or something like that using its browser look at web design trends
- 26:54and then come back with annotated markups the way that like a really expert designer would. That
- 26:59was really impressive to me between the browser use, the visual understanding and you use that
- 27:04that word taste which is becoming a hot topic for sure with any kind of visual work or even
- 27:09copyrightiting. In my experience, given the right context and instruction, the models are getting
- 27:12pretty good. A lot of the video work as well, Chris, has become really, really exciting. So,
- 27:18if I quickly go over to our X feed here, let me show you some of the stuff that I've been able
- 27:22to do with these agents. So, so let me let this play and then I'll tell you about why this was so
- 27:28exciting to me. So, this video that you're looking at was created by a motion design agent. So,
- 27:34it's very meta, but I have a motion design agent creating videos about agents. Historically, for me
- 27:38to do these demo videos, I have to use the product as if I'm the customer I'm trying to represent and
- 27:45then screen record the process, show the agent generating its work, show a really good outcome,
- 27:51and then edit that video together. It's very like handcrafted and artisal. You got to get the timing
- 27:56right. You got to make sure everything that's on the screen is right. What's happening here is
- 28:00this agent is actually using its own browser. It logs into hyper agent and it says, "Hey,
- 28:05Alex has asked me to create a demo of an agent monitoring its inbox. It will actually do that,
- 28:11understand how that would look as a real run and then through code actually just create
- 28:16that whole visual experience and animate it and get all the timing right. It can also then take
- 28:20creative liberties where it has like these popup messages from the agent, a popup message from
- 28:25the human user that are there because it helps clarify the product story. This is crazy to me
- 28:30because it would take me hours to create a screen recording of this quality and there's even things
- 28:36I wouldn't be able to do here where I'd have to like awkwardly punch in on the text. Now the agent
- 28:40can just have the whole storyboard of this whole product animation exactly the way that it wants.
- 28:45The creative possibilities that this unlocked have been pretty amazing for me as a marketer. Okay,
- 28:49first of all, that's wild. Second of all, how how much babysitting is required? like with other vibe
- 28:55vibe coding tools or prompting like it's loading it's loading you're checking in you're fixing
- 28:59you're fixing the last mile is really really hard what would you say to that I would call it less
- 29:04about babysitting it's not so much that I have to watch it during runtime but there are definitely
- 29:09a lot of iteration cycles so to get this motion design agent for each of its runs I expect to
- 29:16have to probably give it three or four rounds of feedback so the the rhythm of that is I start the
- 29:20thread I let it run it usually takes about 30 to 40 minutes because again it's using its browser to
- 29:25actually study the product. It's actually coding up a recreation simulation of the product. It's
- 29:30thinking through the whole storyboard and then rendering the video. It then pings me when it's
- 29:33ready. There's probably things related to the timing or the visuals or the sequence that I
- 29:37want to see improved. Maybe some copy that is put in the video is off. It runs again. That run's
- 29:42going to be much shorter. Maybe 5 10 minutes. And then maybe we have to do that a couple times. So
- 29:46it will get to a serviceable output every time. I don't have to babysit it in order to get it to a
- 29:51decent output. But to get it to my standard is usually going to take a couple tries. But that
- 29:56time keeps getting lower because during every run it is learning as it goes. And so it says,
- 30:02"Okay, Alex has given me that feedback. I'm not going to forget that." There's
- 30:06always that perr run feedback and learning that you're going to have to be prepared for. Again,
- 30:10just like if you were onboarding an employee, the difference here is that those learnings will
- 30:14stick in the form of literal updates to its skills and its memories. Okay. Speaking of marketplace,
- 30:19can this browse Facebook marketplace and message people? It can do anything through the browser. It
- 30:24can do things more easily and faster when there's an API. I haven't tried the marketplace example,
- 30:29but of course you could do that through through the browser directly. So, it could actually
- 30:32literally open marketplace, scroll through based on what you're looking for, try different search
- 30:37terms, and either buy or sell on your behalf. For sure. So, another example, you know, I bought this
- 30:42ranch, so there's a bunch of stuff I need to buy. I need to buy a side by side, a Bobcat, a tractor,
- 30:47ton of stuff. So, I'm on Facebook Marketplace all the time and sorting and talking when can I come
- 30:52see it? And I have my assistant helping me, but it's still a pain. So, I'm wondering if I could
- 30:56go to my Claude project that I already have for this. It knows exactly the makes and models and
- 31:01prices that I'm looking for. Just say, "Claude, give me a markdown file of everything of all this.
- 31:06Give that to Hyper Agent and say, "Hey, let me log into my Facebook account. You know what I want?
- 31:11you know what I'm looking for. Every hour, every two, if you see something that fits my criteria,
- 31:15reach out and ask questions. Exactly. Right. Yeah. I'll show you even step by step how you
- 31:20would do something like that. So, let's imagine we had that markdown file. You would literally just
- 31:23attach it right here as you're getting set up. And I would just say like create an agent that's
- 31:26going to watch Facebook Marketplace for sales that I specify. And we'll just see how this agent gets
- 31:32spun up. I'll just want you to see the uh the create agent flow here, which is really, really
- 31:37simple. So, I've kept this one really general. If you had like specific products, specific buying
- 31:42criteria, you would just give all that to the agent. If you see this little card right here,
- 31:46we're now going to get what we would call a named agent. So, a specific agent entity that's going
- 31:50to have its own name, its own avatar, like all these ones we've been seeing, signal, funnel,
- 31:55red line. These are all named agents. So, you can always use hyper agent just for a general task,
- 32:02uh, kind of a one-time thing. But exactly what you started describing there is where we're seeing all
- 32:06of our customers start to shift. And what they want is these persistent employee like entities
- 32:12that actually perform a job on an ongoing basis. So we've got this agent here called let's see what
- 32:17it chose to name itself marketplace scout. So as you see described here this is going to be
- 32:21a persistent agent browser access listings table. So it's always going to be remembering what it's
- 32:26seeing what comes back around. So we can go ahead and save this agent right here. It's suggesting
- 32:31that we put the agent into live mode, which is that feature that I talked about where it's just
- 32:34gonna wake up every hour, run through its list, run through its list, and if it sees something
- 32:39that fits your criteria, you can instruct it on how to notify you, whether that's through email,
- 32:43WhatsApp, Telegram, Slack, Discord, whatever. We'll enable live mode. And then when we go
- 32:47see that agent, we can see it's given itself the little shopping cart emoji as an avatar here for
- 32:53fun. We can uh we can generate one as well. Maybe friendly robot in a uh noir style. Why not? Let's
- 32:59see what we get here. And then I'll show you how we set up those integrations as well. But
- 33:03that's cool. Yeah, our CEO actually has an agent that will watch uh vintage sports car listings
- 33:08for him. Uh which is very similar to what you're describing. That's a good idea. Beautiful. Well,
- 33:13how's our pond project doing? Let's see. The uh the pond dredging lead genen analysis agent is
- 33:19still working away. Let's see what it's found so far. You can always uh jump in and just ask
- 33:24your agent to summarize, but it's been working hard. you, as you can see, like these runs,
- 33:28they do get quite long with the more ambitious tasks. And so, let me just see what it's learned
- 33:32so far. Just pause work for a second and update me with a few key bullets on what you've learned
- 33:36so far. It gives you the whole thought process here. So, a little out of my depths in terms of
- 33:41this like geographic data it's looking at, but we can see what data sources it's been trying. Yeah,
- 33:46with a little more runtime, what I would expect to get back from this agent would be basically
- 33:51a single web page artifact that is kind of like that command center that I had going for
- 33:56the solar panel tech company where it's here's all the leads, here is the buying signal that I
- 34:01specifically identified, the data sources where I got it from, and here's exactly the message I
- 34:06would send to them as a reach out. So here's what the agent found. Let's have a look here.
- 34:10Here it picked a specific town in North Texas looks like based on some population figures.
- 34:15It's got imagery. It's got a pretty good start there, it looks like. And then, like I mentioned,
- 34:20I would just have it keep running and then deliver its findings basically as a a briefing to me that
- 34:24uses some of that design and formatting that we saw from the other agents. Amazing. Well,
- 34:29thank you, Alex, for your time. Where can we find you? Where can we find this product? Follow us
- 34:33on X would be uh the best place to keep up with what we're doing. Hyper Agent OnX and uh use uh
- 34:39the link that we'll provide for your audience to get some initial free credits to get you started.
- 34:44Give your agents some ambitious jobs. The jobs you would give, you know, really skilled people that
- 34:48you were hiring and see what they can do when you you just let them run. Yeah. Let them help you,
- 34:53you know, find customers, grow your business, run operations. There's a ton of potential here. And
- 34:58we've got some other customer stories you can see on our socials as well if you want to get inspired
- 35:01with with what people are doing. Beautiful. Thank you, Alex. Awesome. Thanks, Chris. All right,
- 35:06as promised, I'm going to log into Hyper Agent and build some pretty cool stuff so you can see for
- 35:11yourself hands-on how this actually works instead of just talking about it theoretically. Okay,
- 35:16this is Hyper Agent, which I am an active user of, and it's built by the team at Air Table,
- 35:20which I've been an active user of for years. You give it a job, it goes off, it uses a browser and
- 35:26real tools and comes back with something that is actually finished. This thing can run a whole team
- 35:31of these agents at once. It builds real stuff. We're talking like entire web pages, dashboards,
- 35:36not just text or images. There's this one company that had a single dude build a fleet of 14 agents
- 35:43that his whole team now uses every day. So, today I'm going to use it for my favorite thing,
- 35:48which is finding boring businesses that quietly make a killing and then actually building one out.
- 35:53We're going to start right here in the search box and type in this prompt. Find me 10 boring local
- 35:58businesses that quietly make over $500,000 a year and that almost no one talks about. For each one,
- 36:03tell me what it costs to get started, the typical profit margins, and why more people
- 36:07aren't doing it. Put it all on one clean page that I can read fast. Cool. Okay, let's see
- 36:12what it does. I'm going to leave it on the model that it shows by default, which is GPT 5.6. Okay,
- 36:18let's see what it's doing. Reasoning asking me a couple questions here. What should make over
- 36:22$500,000 a year mean? You know what? I'm going to say owner profit. Which market should startup
- 36:27costs and economics reflect? United States. Do you want business models or 10 specific operating
- 36:32companies? Both. So, if you give it a crappy prompt, it improves it for you. Okay. I think it's
- 36:38really important that you actually watch what the agent does as it's doing it because it's mimicking
- 36:43human behavior. It's going to an actual browser in a cloud computer session and browsing like a
- 36:49human. It's reading documents, searching the web, portable sanitation. Oh, a little sneak preview
- 36:54right there. Now, it's suggesting a couple skills that we can save. This is basically like a skill.
- 37:00It's a skill that Hyper agent just learned and it wants to know if I want to save it and recall that
- 37:05skill at any given point. Kind of like the Matrix, right? They plug into his brain. He's like, I know
- 37:09karate now. That's a skill. He doesn't have to use that skill when he's talking to his grandma, but
- 37:13if a bunch of bad dudes in suits approach him on the street, he's going to access that skill that
- 37:18he had learned previously. Same thing here. We'll go ahead and save that. Let's go ahead and check
- 37:24in with it. How's it going? Okay, I went ahead and approved the plan as presented right here and now
- 37:29it's cooking. Super cool. Research four boring US local facility or assetbased business models
- 37:35capable of exceeding 500,000 and normalize annual benefit to the owner at established
- 37:40scale. Multi-tore laundromats, laundry route, self storage, express car wash, parking lots. Cool. The
- 37:45initial screen is done. The threshold is genuinely demanding. Most qualifying operators need several
- 37:50crews yada yada yada. Tightening the evidence row, especially the named examples. searching the web.
- 37:55Bisby by sell. Bisby by sell. Cool. I like how it's not just being a yes man and saying this one
- 38:01can and this one can. This one can. It's saying a $500,000 owner profit threshold eliminates most
- 38:07easy side hustle examples and usually requires multi-crew or multilocation scale. Appreciate the
- 38:13honesty. So interesting watching it learn in real time. It's an interesting route it's taking. It
- 38:17says broker reported examples. So it's referring to a business broker. And it's doing this, I'm
- 38:23assuming, because I asked for specific examples of 500K SDE, sellers discretionary earnings, aka what
- 38:30the business owner actually makes, because profit is not it. You can make a million dollars profit,
- 38:35but the owner is only able to pay himself a fraction of that because he's reinvesting the
- 38:39profit back into growth or he pays 38% in income taxes or whatever. So, it decided to go look at
- 38:45business broker listings because that's where owner reported net profit is super interesting.
- 38:52It says it's flagging unusually strong earnings claims rather than treating them as
- 38:56verified facts. So, it's checking itself. Elevator maintenance, pest control, parking lot striping,
- 39:01towing company, commercial cleaning, tree service. Very cool. Okay, here we go. It's publishing it
- 39:06on a web page for me. It didn't even ask it to do that, but I'm down. Okay, research brief. 10
- 39:11quiet businesses with the path to 500k in owner earnings. Scale is mandatory. Broker data is not
- 39:16audited. Okay. Parking lot and striping. I've posted about this twice. Interviews like long
- 39:22form interviews. We'll link to them below. 8,000 to 90,000 to start, which is not fully accurate.
- 39:26You could start this for almost nothing. The guy that I talked to actually did. You can buy a
- 39:30$5 paint roller, but regardless, 35 to 40% net profit. You would need $1.25 to $1.43 million
- 39:37in revenue to have 500,000 in net profit. It works because paint fades every 18 to 48 months.
- 39:43People avoid it because it's night work, weather windows, aggressive selling, bid accuracy, yada
- 39:48yada. Septic drainage. Cool. Portable restroom rental routes, commercial janitorial contracts,
- 39:54pest control service routes. Number five, elevator maintenance number six. And it says the downside
- 39:59is license plus labor fortress, which I would agree. Fire protection inspection. Number seven,
- 40:04tree care and arborist. Number eight, towing recovery and impound. And number 10,
- 40:09pallet recovery, repair, and resale. Interesting. And it shows how to verify these earnings claims.
- 40:15Very cool. Now, I kind of want to know more about the laundromat business. And I personally
- 40:19don't really like the elevator maintenance business. So, I'm going to ask it to swap that.
- 40:26Swap number six with laundromats. Okay, look at that. Number six,
- 40:30multi storere laundromat portfolio. There it is. Now, let's have it go a step further. Take
- 40:35number six and build me a page I can actually publish. Put every laundromat within 30 mi on
- 40:39a map. I'll put a zip code. Here's the zip code I grew up in. Put every laundromat within 30 mi
- 40:43of 32796 zip code on a map so I can see which towns have a gap. Pull in real photos. Which
- 40:50neighborhoods? And I'm going to put 100 miles. Have a gap. Pull in real photos. Then add what it
- 40:55cost to start. Simple pricing and how I land my first customers. Pull it all on one page. I can
- 41:00share. Okay. Centered the study on Titusville, Florida. Building an overlapping search grid.
- 41:06Now because map indexes cap results per query the page will describe. So it's scraping Google
- 41:10places which is awesome. Looking at census data population buffalo mess. Yeah. Okay.
- 41:16Okay. Look at this. It's doing exactly what I said. There's where I grew up. Tisville,
- 41:20Florida 32796 within 100 miles. It's making a map. Okay. I knew I asked it to do this, but I didn't
- 41:26think it actually would. That's incredible. It's interactive. It's like based on what seems to be
- 41:31the Google Maps API. This is incredible. Okay. Done. It built and published the Space Coast
- 41:36Laundry opportunity map. Okay. Interactive map with 78 laundromats and four screening gap areas,
- 41:43overlapping searches, and then it even has a design here. Where should the next laundromat
- 41:47go? Amazing. Click on a couple pins. Pulls in the reviews, the address, star. Beautiful. Remember,
- 41:55these agents actually learn as you use them. They remember things like you remember things.
- 42:00So each time it runs and builds stuff like this, it's better than it was before. And guys, this
- 42:05is amazing. It's interactive. It's handing me the actual page, not like some theory, not some mockup
- 42:11or wireframe. This is something I could hand over to an investor right now. We want to publish it.
- 42:16We do. I'm just going to hit this drop down right here. Allow search engines to index this page.
- 42:21Yes, please. Publish. Done. Done. That's it. Okay. Now, we want to be sure that this saves. So on the
- 42:27left sidebar here, we're going to click agents. Cool. So, I told it that I wanted to save this as
- 42:32an agent because I want it to update and run every day, every week, whatever. And it says click this
- 42:38save as agent. It open this window right here. We're going to name it uh deal scout. Then we're
- 42:45going to click invocations right here. And we're going to create a schedule for it just in plain
- 42:49English. Run every morning at 7:00 a.m. Oh, got to be more specific. Run searches for new laundromats
- 42:55in other Florida zip codes every morning at 7:00 a.m. Boom. Now it is on the team with the rest of
- 43:01my AI agents. I've got another one that scouts a Facebook marketplace for me personally every day
- 43:06looking for skid steers to buy because I'm on the market for one right now. This is someone on my
- 43:11quote unquote payroll that never stops working and costs, you know, 99% less than an actual human.
- 43:16Boom. That was incredibly easy. Just took four or five steps. You can let it find an idea for
- 43:21you. You can give it an idea. Either one. It'll do the research, create videos, publish stuff,
- 43:26everything you need. Go try Hyper Agent. Use the exact same prompt that I used or your own,
- 43:31whatever, and see what it digs up in your town. Let me know in the comments what you find.
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