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Think and Grow Rich - Napoleon Hill — Transcript

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0:00Think and Grow Rich
0:02by Napoleon Hill
0:04this audio presentation is brought to
0:06you by secret knowledge
0:10chapter one
0:12introduction
0:14truly thoughts are things and Powerful
0:16things at that when they are mixed with
0:18definiteness of purpose persistence and
0:21a burning desire for their translation
0:23into riches or other material objects
0:27a little more than 30 years ago Edwin C
0:30Barnes discovered how true it is that
0:32men really do think and Grow Rich
0:34his Discovery did not come about at one
0:37sitting
0:38it came little by little beginning with
0:40a burning desire to become a business
0:42associate of the great Edison
0:45one of the chief characteristics of
0:47Barnes desire was that it was definite
0:50he wanted to work with Edison not for
0:52him
0:53observe carefully the description of how
0:56he went about translating his desire
0:58into reality and you will have a better
1:00understanding of the 13 principles which
1:03lead to riches
1:05when this desire or impulse of thought
1:07first flashed into his mind he was in no
1:10position to act upon it
1:12two difficulties stood in his way
1:15he did not know Mr Edison and he did not
1:18have enough money to pay his railroad
1:20fare to Orange New Jersey
1:22these difficulties were sufficient to
1:24have discouraged the majority of men for
1:26making any attempt to carry out the
1:28desire
1:29but his was no ordinary desire
1:32he was so determined to find a way to
1:34carry out his desire that he finally
1:36decided to travel by blind baggage
1:39rather than be defeated
1:41to the uninitiated this means that he
1:44went to East Orange on a freight train
1:46he presented himself at Mr Edison's
1:49laboratory and announced he had come to
1:51go into business with the inventor
1:53in speaking of the first meeting between
1:55Barnes and Edison years later Mr Edison
1:59said he stood there before me looking
2:01like an ordinary but there was
2:03something in the expression of his face
2:05which conveyed the impression that he
2:07was determined to get what he had come
2:08after
2:10I had learned from years of experience
2:12with men that when a man really desires
2:15a thing so deeply that he is willing to
2:17stake his entire future on a single turn
2:19of the wheel in order to get it he is
2:21sure to win
2:23I gave him the opportunity he asked for
2:25because I saw he had made up his mind to
2:28stand by until he succeeded
2:30subsequent events proved that no mistake
2:33was made
2:34just what Young Barnes said to Mr Edison
2:36on that occasion was far less important
2:38than that which he thought
2:40Edison himself said so
2:44it could not have been the young man's
2:46appearance which got him his start in
2:47the Edison office for that was
2:49definitely against him
2:51it was what he thought that counted
2:54if the significance of this statement
2:56could be conveyed to every person who
2:58reads it there would be no need for the
3:00remainder of this book
3:02Barnes did not get his partnership with
3:04Edison on his first interview
3:06he did get a chance to work in the
3:09Edison offices at a very nominal wage
3:11doing work that was unimportant to
3:13Edison but most important to Barnes
3:15because it gave him an opportunity to
3:18display his merchandise where his
3:20intended partner could see it
3:22months went by
3:24apparently nothing happened to bring the
3:27coveted goal which Barnes had set up in
3:29his mind as his definite major purpose
3:32but something important was happening in
3:34Barnes mind
3:36he was constantly intensifying his
3:38desire to become the business associate
3:40of Edison
3:42psychologists have correctly said that
3:44when one is truly ready for a thing it
3:47puts in its appearance
3:49Barnes was ready for a business
3:50association with Edison moreover he was
3:54determined to remain ready until he got
3:56that which he was seeking
3:58he did not say to himself oh well what's
4:01the use
4:02I guess I'll change my mind and try for
4:05a salesman's job
4:06but he did say I came here to go into
4:10business with Edison and I'll accomplish
4:12this end if it takes the remainder of my
4:14life
4:15he meant it
4:17what a different story men would have to
4:19tell if only they would adopt a definite
4:21purpose and stand by that purpose until
4:23it had time to become an all-consuming
4:25obsession
4:27maybe young Barnes did not know it at
4:29the time but his Bulldog determination
4:31his persistence in standing back of a
4:34single desire was destined to mow down
4:36all opposition and bring him the
4:38opportunity he was seeking
4:40when the opportunity came it appeared in
4:43a different form and from a different
4:45direction than Barnes had expected
4:47that is one of the tricks of opportunity
4:50it has a Sly habit of slipping in by the
4:53back door and often it comes disguised
4:56in the form of Misfortune or temporary
4:58defeat
4:59perhaps this is why so many fail to
5:01recognize
5:03opportunity
5:05Mr Edison had just perfected a new
5:07office device known at that time as the
5:10Edison dictating machine now the Eddie
5:12phone
5:13his salesmen were not enthusiastic over
5:16the machine
5:18they did not believe it could be sold
5:19without great effort
5:21Barnes saw his opportunity
5:24it had crawled in quietly hidden in a
5:26queer looking machine which interested
5:28no one but Barnes and the inventor
5:31Barnes knew he could sell the Edison
5:33dictating machine
5:35he suggested this to Edison and promptly
5:38got his chance
5:40he did sell the machine
5:42in fact he sold it so successfully that
5:45Edison gave him a contract to distribute
5:47and Market it all over the nation
5:50out of that Business Association grew
5:52the slogan made by Edison and installed
5:54by Barnes
5:56the business Alliance has been in
5:58operation for more than 30 years
6:01out of it Barnes has made himself rich
6:03in money but he has done something
6:05infinitely greater he has proved that
6:07one really May Think and Grow Rich
6:10how much actual cash that original
6:12desire of Barnes has been worth to him I
6:15have no way of knowing
6:17perhaps it has brought him two or three
6:19million dollars but the amount whatever
6:22it is becomes insignificant when
6:24compared with the greater asset he
6:26acquired in the form of definite
6:27knowledge that an intangible impulse of
6:29thought can be transmuted into its
6:32physical counterpart by the application
6:33of known principles
6:35Barnes literally thought himself into a
6:38partnership with the great Edison
6:40he thought himself into a fortune
6:43he had nothing to start with except the
6:46capacity to know what he wanted and the
6:48determination to stand by that desire
6:50until he realized it
6:52he had no money to begin with
6:55he had but little education
6:58he had no influence
7:00but he did have initiative faith and the
7:03will to win
7:05with these intangible forces he made
7:07himself number one man with the greatest
7:09inventor who ever lived
7:11now let us look at a different situation
7:14and study a man who had plenty of
7:16tangible evidence of riches but lost it
7:19because he stopped three feet short of
7:21the goal he was seeking
7:23three feet from gold
7:25one of the most common causes of failure
7:27is the habit of quitting when one is
7:30overtaken by temporary defeat
7:32every person is guilty of this mistake
7:35at one time or another
7:37an uncle of our youth Darby was caught
7:40by the cold fever in the Gold Rush days
7:42and went West to dig and Grow Rich
7:45he had never heard that more gold has
7:48been mined from the brains of men than
7:49has ever been taken from the Earth
7:52he staked a claim and went to work with
7:54pick and shovel
7:56the going was hard but his Lust For Gold
7:58was definite
8:00after weeks of labor he was rewarded by
8:03the discovery of The Shining ore
8:05he needed Machinery to bring the ore to
8:08the surface
8:09quietly he covered up the mine retraced
8:13his footsteps to his home in
8:14Williamsburg Maryland told his relatives
8:17and a few neighbors of that strike
8:19they got together money for the needed
8:21Machinery had it shipped
8:24the uncle and Darby went back to work
8:26the mine
8:27the first car of war was mined and
8:30shipped to a smelter
8:32the returns proved they had one of the
8:34richest mines in Colorado
8:36a few more cars of that or would clear
8:38the debts
8:40then would come the big killing in
8:42profits
8:43down went the drills
8:46up went the hopes of Darby and uncle
8:49then something happened
8:51the vein of gold or disappeared
8:54they had come to the end of the rainbow
8:56and the pot of gold was no longer there
8:59drilled on desperately trying to pick up
9:02the vein again all to no avail
9:05finally they decided to quit
9:08they sold the Machinery to a junk man
9:10for a few hundred dollars and took the
9:12train back home
9:14some junk men are dumb but not this one
9:18he called in a mining engineer to look
9:21at the mine and do a little calculating
9:23the engineer advised that the project
9:25had failed because the owners were not
9:28familiar with fault lines
9:30his calculations showed that the vein
9:33would be found just three feet from
9:34where the derbies had stopped Drilling
9:37that is exactly where it was found
9:40that junk man took millions of dollars
9:43in or from the mine because he knew
9:45enough to seek expert counsel before
9:47giving up
9:48most of the money which went into the
9:50Machinery was procured through the
9:52efforts of our you Darby who was then a
9:55very young man
9:56the money came from his relatives and
9:59neighbors because of their faith in him
10:02he paid back every dollar of it although
10:04he was years in doing so
10:06long afterward Mr Darby recouped his
10:09loss many times over when he made the
10:12discovery that desire can be transmuted
10:14into gold
10:15the discovery came after he went into
10:18the business of selling life insurance
10:21remembering that he lost a huge Fortune
10:23because he stopped three feet from gold
10:25Darby profited by the experience in his
10:28chosen work by the simple method of
10:30saying to himself I stopped three feet
10:32from gold but I will never stop because
10:35men say v no when I ask them to buy
10:37insurance
10:39Darby is one of a small group of fewer
10:41than 50 men who sell more than a million
10:44dollars in life insurance annually
10:46he owes his stickability to the lesson
10:49he learned from his quit ability in the
10:51gold mining business
10:53before success comes in any man's life
10:56he is sure to meet with much temporary
10:58defeat and perhaps some failure
11:02when defeat overtakes a man the easiest
11:05and most logical thing to do is to quit
11:08that is exactly what the majority of men
11:10do
11:11more than 500 of the most successful men
11:14this country has ever known told the
11:16author their greatest success came Just
11:18One Step Beyond the point at which
11:20defeat had overtaken them
11:22failure is a trickster with a keen sense
11:25of irony and cunning
11:27it takes great Delight in tripping one
11:29when success is almost within reach
11:32asterisk
11:34a 50 Cent lesson in persistence
11:37shortly after Mr Darby received his
11:39degree from the University of Hard
11:41Knocks and had decided to profit by his
11:44experience in the gold mining business
11:46he had the Good Fortune to be present on
11:48an occasion that proved to him that no
11:50does not necessarily mean no
11:53one afternoon he was helping his uncle
11:55grind wheat in an old-fashioned Mill
11:58the uncle operated a large farm on which
12:01a number of colored sharecrop Farmers
12:03lived
12:04quietly the door was opened and a small
12:07colored child the daughter of a tenant
12:10walked in and took a place near the door
12:13the uncle looked up saw the child and
12:16barked at her roughly what do you want
12:19meekly the child replied my Mammy say
12:22sent her 50 cents
12:24I'll not do it the uncle retorted now
12:27you run on home
12:28yasa the child replied
12:31but she did not move
12:34the uncle went ahead with his work so
12:36busily engaged that he did not pay
12:38enough attention to the child to observe
12:40that she did not leave
12:42when he looked up and saw her still
12:44standing there he yelled at her I told
12:47you to go on home
12:49now go or I'll take a switch to you
12:52the little girl said yasa but she did
12:55not budge an inch
12:57the uncle dropped a sack of grain he was
12:59about to pour into the mill Hopper
13:01picked up a barrel Stave and started
13:03toward the child with an expression on
13:05his face that indicated trouble
13:07Darby held his breath
13:10he was certain he was about to witness a
13:12murder
13:13he knew his uncle had a fierce temper
13:16he knew that colored children were not
13:18supposed to defy white people in that
13:20part of the country
13:22when the uncle reached the spot where
13:24the child was standing she quickly
13:26stepped forward One Step looked up into
13:28his eyes and screamed at the top of her
13:31shrill voice and why Mammy's gotta have
13:33that 50 cents
13:35the uncle stopped looked at her for a
13:37minute then slowly laid the barrel stave
13:40on the floor put his hand in his pocket
13:42took out half a dollar and gave it to
13:45her
13:45the child took the money and slowly back
13:48toward the door never taking her eyes
13:50off the man whom she had just conquered
13:53after she had gone the uncle sat down on
13:56a box and looked out the window into
13:58space for more than 10 minutes
14:00he was pondering with awe over the
14:03whipping he had just taken
14:05Mr Darby too was doing some thinking
14:08that was the first time in all his
14:11experience that he had seen a colored
14:12child deliberately Master an adult white
14:15person
14:16how did she do it
14:18what happened to his uncle that caused
14:20him to lose his fierceness and become as
14:22docile as a lamb
14:24what strange power did this child use
14:26that made her master over her Superior
14:29these and other similar questions
14:31flashed into Darby's mind but he did not
14:34find the answer until years later when
14:36he told me the story
14:38strangely the story of this unusual
14:41experience was told to the author in the
14:43Old Mill on the very spot where the
14:45uncle took his whipping
14:47strangely two I had devoted nearly a
14:50quarter of a century to the study of the
14:52power which enabled an ignorant
14:54illiterate colored child to conquer an
14:56intelligent man
14:58as we stood there in that musty Old Mill
15:00Mr Darby repeated the story of the
15:03unusual conquest and finished by asking
15:05what can you make of it
15:07what strange power did that child use
15:10that so completely whipped my uncle
15:13the answer to his question will be found
15:15in the principles described in this book
15:18the answer is full and complete
15:20it contains details and instructions
15:23sufficient to enable anyone to
15:25understand and apply the same Force
15:27which the little child accidentally
15:29stumbled upon
15:31keep your mind alert and you will
15:33observe exactly what strange power came
15:35to the rescue of the child you will
15:37catch a glimpse of this power in the
15:39next chapter
15:40somewhere in the book you will find an
15:42idea that will Quicken your receptive
15:44powers and place at your command for
15:47your own benefit this same irresistible
15:49power
15:50the awareness of this power may come to
15:52you in the first chapter or it may flash
15:54into your mind in some subsequent
15:56chapter
15:57it may come in the form of a single idea
16:01or it may come in the nature of a plan
16:03or a purpose
16:05again it may cause you to go back into
16:08your past experiences of failure or
16:10defeat and bring to the surface some
16:12Lesson by which you can regain all that
16:14you lost through defeat
16:16after I had described to Mr Darby the
16:19power unwittingly used by the little
16:21colored child he quickly retraced his 30
16:23years of experience as a life insurance
16:25salesman and frankly acknowledged that
16:28his success in that field was due in no
16:30small degree to the lesson he had
16:32learned from the child
16:34Mr Darby pointed out every time a
16:37prospect tried to Bow me out without
16:39buying I saw that child standing there
16:42in the Old Mill her big eyes glaring in
16:44defiance and I said to myself I've got
16:47to make this sale
16:49the better portion of all sales I have
16:51made were made after people had said no
16:54Dot
16:55he recalled to his mistake in having
16:58stopped only three feet from gold but he
17:01said that experience was a blessing in
17:03disguise
17:04it taught me to keep on keeping on no
17:07matter how hard the going may be a
17:09lesson I needed to learn before I could
17:11succeed in anything
17:13this story of Mr Darby and his uncle the
17:15colored child and the gold mine doubt
17:18less will be read by hundreds of men who
17:20make their living by selling life
17:22insurance and to all of these the author
17:24wishes to offer the suggestion that
17:26Darby owes to these two experiences his
17:29ability to sell more than a million
17:31dollars of life insurance every year
17:33life is strange and often imponderable
17:37both the successes and the failures have
17:40their roots in simple experiences
17:43Mr Darby's experiences were commonplace
17:45and simple enough yet they held the
17:48answer to his Destiny in life therefore
17:50they were as important to him as life
17:52itself
17:54he profited by these two dramatic
17:56experiences because he analyzed them and
17:59found the lesson they taught
18:01but what of the man who has neither the
18:03time nor the inclination to study
18:05failure in search of knowledge that may
18:07lead to success
18:09where and how is he to learn the art of
18:12converting defeat into Stepping Stones
18:14to opportunity
18:15in answer to these questions this book
18:18was written
18:19the answer called for a description of
18:2113 principles but remember as you read
18:24the answer you may be seeking to the
18:27questions which have caused you to
18:28ponder over the strangeness of life may
18:31be found in your own mind through some
18:33idea plan or purpose which may spring
18:36into your mind as you read
18:38one Sound Idea is all that one needs to
18:41achieve success
18:43the principles described in this book
18:45contain the best and the most practical
18:47of all that is known concerning Ways and
18:50Means of creating useful ideas
18:53before we go any further in our approach
18:55to the description of these principles
18:57we believe you are entitled to receive
18:59this important suggestion
19:01when riches begin to come they come so
19:04quickly in such great abundance that one
19:07wonders where they have been hiding
19:08during all those lean years
19:11this is an astounding statement and all
19:13the more so when we take into
19:15consideration the popular belief that
19:17riches come only to those who work hard
19:19and long
19:21when you begin to think and Grow Rich
19:23you will observe that riches begin with
19:25a state of mind with definiteness of
19:28Purpose with little or no hard work
19:31you and every other person ought to be
19:33interested in knowing how to acquire
19:35that state of mind which will attract
19:37riches
19:38I spent 25 years in research analyzing
19:42more than 25 000 people because I too
19:45wanted to know how wealthy men become
19:48that way
19:49without that research this book could
19:52not have been written
19:53here take notice of a very significant
19:55truth this
19:57the business Depression started in 1929
20:00and continued on to an all-time record
20:03of Destruction until sometime after
20:05President Roosevelt entered office
20:08then the depression began to fade into
20:10nothingness
20:11just as an electrician in a theater
20:13raises the light so gradually that
20:16darkness is transmuted into light before
20:18you realize it so did the spell of fear
20:20in the minds of the people gradually
20:22fade away and become faith
20:24observe very closely as soon as you
20:27master the principles of this philosophy
20:29and begin to follow the instructions for
20:31applying those principles your financial
20:33status will begin to improve and
20:36Everything You Touch will begin to
20:37transmute itself into an asset for your
20:40benefit
20:41impossible
20:43not at all
20:44one of the main weaknesses of mankind is
20:47the average man's familiarity with the
20:49word impossible
20:51he knows all the rules which will not
20:53work
20:54he knows all the things which cannot be
20:57done
20:58this book was written for those who seek
21:00the rules which have made others
21:01successful and are willing to stake
21:03everything on those rules
21:05a great many years ago I purchased a
21:08fine dictionary
21:10the first thing I did with it was to
21:12turn to the word impossible and neatly
21:14clip it out of the book
21:16that would not be an unwise thing for
21:18you to do
21:19success comes to those who become
21:21success conscious
21:23failure comes to those who indifferently
21:25allow themselves to become failure
21:27conscious
21:29the object of this book is to help all
21:31who seek it to learn the art of changing
21:34their minds from failure Consciousness
21:35to success consciousness
21:38another weakness found in altogether too
21:40many people is the habit of measuring
21:42Everything and Everyone by their own
21:45Impressions and beliefs
21:47some who will read this will believe
21:49that no one can Think and Grow Rich
21:52they cannot think in terms of riches
21:54because their thought habits have been
21:56steeped in poverty want misery failure
21:59and defeat
22:01these unfortunate people remind me of a
22:04prominent Chinese who came to America to
22:06be educated in American ways
22:09he attended the University of Chicago
22:12one day president Harper met this young
22:15Oriental on the campus stopped to chat
22:17with him for a few minutes and asked
22:19what had impressed him as being the most
22:21noticeable characteristic of the
22:23American people
22:25why the exclaimed the queer
22:28slant of your eyes
22:30your eyes are off slant
22:32what do we say about the Chinese
22:35we refuse to believe that which we do
22:37not understand
22:39we foolishly believe that our own
22:41limitations are the proper measure of
22:43limitations
22:45sure the other fellow's eyes are off
22:47slant because they are not the same as
22:50our own
22:51millions of people look at the
22:53achievements of Henry Ford after he has
22:56arrived and envy him because of his good
22:58fortune or luck or genius or whatever it
23:01is that they credit for Ford's Fortune
23:04perhaps one person in every hundred
23:06thousand knows the secret of fort's
23:08success and those who do know are too
23:10modest or too reluctant to speak of it
23:13because of its simplicity
23:15a single transaction will illustrate
23:18that secret perfectly
23:20a few years back Ford decided to produce
23:23his now famous V8 motor
23:26he chose to build an engine with the
23:28entire eight cylinders cast in one block
23:30and instructed his Engineers to produce
23:32a design for the engine
23:34the design was placed on paper but the
23:37engineers agreed to a man that it was
23:40simply impossible to cast an eight
23:42cylinder gas engine block in one piece
23:45Ford said produce it anyway
23:48but they replied it's impossible
23:52go ahead Ford commanded and stay on the
23:55job until you succeed no matter how much
23:57time is required
23:59the engineers went ahead
24:01there was nothing else for them to do if
24:04they were to remain on the Ford staff
24:07six months went by nothing happened
24:10another six months passed and still
24:12nothing happened
24:14the engineers tried every conceivable
24:16plan to carry out the orders but the
24:19thing seemed out of the question
24:20impossible
24:22at the end of the year Ford checked with
24:24his engineers and again they informed
24:27him they had found no way to carry out
24:29his orders
24:30go right ahead said Ford I want it and
24:33I'll have it
24:35they went ahead and then as if by a
24:37stroke of Magic the secret was
24:39discovered
24:41the Ford determination had won once more
24:44this story may not be described with
24:46minute accuracy but the sum and
24:48substance of it is correct
24:51deduce from it you who wish to Think and
24:53Grow Rich The Secret of the Ford
24:55Millions if you can
24:58you'll not have to look very far
25:00Henry Ford is a success because he
25:03understands and applies the principles
25:05of success
25:07one of these is desire knowing what one
25:10wants
25:11remember this Ford story as you read and
25:14pick out the lines in which the secret
25:16of his stupendous achievement have been
25:18described
25:19if you can do this if you can lay your
25:22finger on the particular group of
25:23principles which made Henry Ford Rich
25:25you can equal his achievements in almost
25:28any calling for which you are Suited
25:30you are the master of your fate the
25:33captain of your soul because
25:36when Henley wrote the prophetic lines I
25:38am the master of my fate I am the
25:41captain of my soul he should have
25:43informed us that we are the masters of
25:44Our Fate the captains of our souls
25:47because we have the power to control our
25:49thoughts
25:50he should have told us that The Ether in
25:52which this little Earth floats in which
25:54we move and have our being is a form of
25:57energy moving at an inconceivably high
25:59rate of vibration and that the ether is
26:01filled with a form of Universal Power
26:03which adapts itself to the nature of the
26:06thoughts we hold in our minds and
26:08influences Us in natural ways to
26:10transmute our thoughts into their
26:12physical equivalent
26:14if the poet had told us of this great
26:16truth we would know why it is that we
26:19are the masters of Our Fate the captains
26:21of our souls
26:22he should have told us with great
26:25emphasis that this power makes no
26:27attempt to discriminate between
26:28destructive thoughts and constructive
26:30thoughts that it will urge us to
26:32translate into physical reality thoughts
26:34of poverty just as quickly as it will
26:36influence us to act upon thoughts of
26:38riches
26:39he should have told us too that our
26:42brains become magnetized with the
26:44dominating thoughts which we hold in our
26:46minds and by means with which no man is
26:49familiar these magnets attract to us the
26:52forces the people the circumstances of
26:54Life which harmonize with the nature of
26:57our dominating thoughts
26:58he should have told us that before we
27:01can accumulate riches in great abundance
27:03we must magnetize our minds with intense
27:06desire for riches that we must become
27:08money conscious until the desire for
27:11money drives us to create definite plans
27:13for acquiring it
27:15but being a poet and not a philosopher
27:17Henley contented himself by stating a
27:20great truth in Poetic form leaving those
27:22who followed him to interpret the
27:24philosophical meaning of his lines
27:27little by little the truth has unfolded
27:30itself until it now appears certain that
27:32the principles described in this book
27:34hold the secret of Mastery over our
27:36economic fate
27:38we are now ready to examine the first of
27:40these principles
27:42maintain a spirit of open-mindedness and
27:45remember as you read they are the
27:47invention of no one man
27:49the principles were gathered from the
27:51life experiences of more than 500 men
27:53who actually accumulated riches in huge
27:56amounts men who began in poverty with
27:58but little Education Without influence
28:02the principles worked for these men
28:05you can put them to work for your own
28:07enduring benefit
28:08you will find it easy not hard to do
28:12before you read the next chapter I want
28:15you to know that it conveys factual
28:16information which might easily change
28:18your entire financial destiny as it has
28:21so definitely brought changes of
28:23stupendous proportions to two people
28:24described
28:26I want you to know also that the
28:29relationship between these two men and
28:30myself is such that I could have taken
28:33no liberties with the facts even if I
28:35had wished to do so
28:37one of them has been my closest personal
28:39friend for almost 25 years the other is
28:42my own son
28:43the unusual success of these two men
28:46success which they generously accredited
28:48to the principle described in the next
28:50chapter more than justifies this
28:52personal reference as a means of
28:54emphasizing the far flung power of this
28:56principle
28:57almost 15 years ago I delivered the
29:00commencement address at Salem College
29:02Salem West Virginia
29:05I emphasize the principle described in
29:07the next chapter with so much intensity
29:09that one of the members of the
29:11graduating class definitely appropriated
29:13it and made it a part of his own
29:15philosophy
29:16the young man is now a member of
29:18Congress and an important factor in the
29:21present Administration
29:23just before this book went to the
29:25publisher he wrote me a letter in which
29:27he so clearly stated his opinion of the
29:29principle outlined in the next chapter
29:31that I have chosen to publish his letter
29:33as an introduction to that chapter
29:36it gives you an idea of the rewards to
29:38come
29:39my dear Napoleon
29:41my service as a member of Congress
29:44having given me an insight into the
29:46problems of men and women I am writing
29:48to offer a suggestion which may become
29:50helpful to thousands of worthy people
29:53with apologies I must state that the
29:55suggestion if acted upon will mean
29:58several years of Labor and
29:59responsibility for you but I am in
30:02heartened to make the suggestion because
30:04I know your great love for rendering
30:05useful service
30:07in 1922 you delivered the commencement
30:10address at Salem College when I was a
30:13member of the graduating class
30:15in that address you planted in my mind
30:18an idea which has been responsible for
30:20the opportunity one now have to serve
30:22the people of my state and will be
30:24responsible in a very large measure for
30:26whatever success I may have in the
30:28future
30:29the suggestion I have in mind is that
30:32you put into a book the sum and
30:34substance of the address you delivered
30:35at Salem College and in that way give
30:38the people of America an opportunity to
30:40profit by your many years of experience
30:42and association with the men who by
30:44their greatness have made America the
30:46richest nation on Earth
30:48I recall as though it were yesterday The
30:51Marvelous description you gave of the
30:53method by which Henry Ford with but
30:55little schooling without a dollar with
30:57no influential friends Rose to Great
31:00Heights
31:01I made up my mind then even before you
31:03had finished your speech that I would
31:05make a place for myself no matter how
31:08many difficulties I had to surmount
31:10thousands of young people will finish
31:12their schooling this year and within the
31:14next few years
31:16every one of them will be seeking just
31:18such a message of practical
31:19encouragement as the one I received from
31:22you
31:23they will want to know where to turn
31:24what to do to get started in life
31:28you can tell them because you have
31:30helped to solve the problems of so many
31:32many people
31:33if there is any possible way that you
31:35can afford to render so great a service
31:37may I offer the suggestion that you
31:40include with every book one of your
31:42personal analysis charts in order that
31:44the purchaser of the book may have the
31:46benefit of a complete self-inventory
31:48indicating as you indicated to me years
31:50ago exactly what is standing in the way
31:53of success
31:54such a service as this providing the
31:57readers of your book with a complete
31:59unbiased picture of their faults and
32:01their virtues would mean to them the
32:03difference between success and failure
32:06the service would be priceless
32:08millions of people are now facing the
32:11problem of staging a comeback because of
32:13the depression and I speak from personal
32:15experience when I say I know these
32:18Earnest people would welcome the
32:19opportunity to tell you their problems
32:21and to receive your suggestions for the
32:23solution
32:24you know the problems of those who face
32:26the necessity of beginning all over
32:28again
32:30there are thousands of people in America
32:31today who would like to know how they
32:33can convert ideas into money people who
32:36must start at scratch without finances
32:38and recoup their losses
32:41if anyone can help them you can
32:44if you publish the book I would like to
32:46own the first copy that comes from the
32:48Press personally autographed by you
32:51with best wishes believe me
32:54cordially yours
32:56Jennings Randolph
33:00chapter 2.
33:02desire
33:03when Edwin C Barnes climbed down from
33:06the freight train in Orange NJ more than
33:0930 years ago he may have resembled a
33:12but his thoughts were those of a
33:14king
33:15as he made his way from the railroad
33:17tracks to Thomas a Edison's office his
33:20mind was at work
33:21he saw himself standing in Edison's
33:24presence
33:25he heard himself asking Mr Edison for an
33:28opportunity to carry out the one
33:30consuming Obsession of his life a
33:32burning desire to become the business
33:34associate of the great inventor
33:37Barnes desire was not a hope
33:40it was not a wish
33:42it was a keen pulsating desire which
33:45transcended everything else
33:47it was definite
33:49the desire was not new when he
33:51approached Edison
33:53it had been Barnes dominating desire for
33:55a long time
33:57in the beginning when the desire first
33:59appeared in his mind it may have been
34:01probably was only a wish but it was no
34:05mere wish when he appeared before Edison
34:07with it
34:08a few years later Edwin C Barnes again
34:11stood before Edison in the same office
34:13where he first met the inventor
34:16this time his desire had been translated
34:18into reality
34:20he was in business with Edison
34:23the dominating dream of his life had
34:25become a reality
34:27today people who know Barnes envy him
34:30because of the break life yielded him
34:33they see him in the days of his Triumph
34:35without taking the trouble to
34:37investigate the cause of his success
34:39Barnes succeeded because he chose a
34:42definite goal placed all his energy all
34:45his willpower all his effort everything
34:47back of that goal
34:49he did not become the partner of Edison
34:51the day he arrived
34:53he was content to start in the most
34:55menial work as long as it provided an
34:58opportunity to take even one step toward
35:00his cherished goal
35:02five years passed before the chance he
35:04had been seeking made its appearance
35:06during all those years not one Ray of
35:09Hope not one promise of attainment of
35:11his desire had been held out to him
35:13to everyone except himself he appeared
35:16only another Cog in the Edison business
35:18wheel but in his own mind he was the
35:21partner of Edison every minute of the
35:23time from the very day that he first
35:25went to work there
35:27it is a remarkable illustration of the
35:29power of a definite desire
35:31Barnes won his goal because he wanted to
35:34be a business associate of Mr Edison
35:36more than he wanted anything else
35:39he created a plan by which to attain
35:41that purpose
35:43but he burned all bridges behind him
35:46he stood by his desire until it became
35:49the dominating Obsession of his life and
35:51finally a fact
35:53when he went to Orange he did not say to
35:56himself I will try to induce Edison to
35:58give me a job of some soft
36:01he said I will see Edison and put him on
36:04notice that I have come to go into
36:05business with him
36:07he did not say I will work there for a
36:10few months and if I get no encouragement
36:12I will quit and get a job somewhere else
36:15he did say I will start anywhere
36:18I will do anything Edison tells me to do
36:21but before I am through I will be his
36:23associate
36:25he did not say I will keep my eyes open
36:27for another opportunity in case I fail
36:30to get what I want in the Edison
36:32organization
36:33he said there is but one thing in this
36:36world that I am determined to have and
36:38that is a Business Association with
36:40Thomas a Edison
36:42I will burn all bridges behind me and
36:45stake my entire future on my ability to
36:47get what I want
36:49he left himself no possible way of
36:51retreat
36:52he had to win or perish
36:55that is all there is to the barn story
36:57of success
36:59a long while ago a great warrior faced a
37:02situation which made it necessary for
37:04him to make a decision which ensured his
37:06success on the battlefield
37:08he was about to send his armies against
37:11a powerful foe whose men outnumbered his
37:13own
37:14he loaded his soldiers into boats sailed
37:17to the enemy's country unloaded soldiers
37:19and Equipment then gave the order to
37:22burn the ships that had carried them
37:24addressing his men before the first
37:26battle he said you see the boats going
37:29up in smoke
37:30that means that we cannot leave these
37:32Shores alive unless we win
37:35we now have no choice we win or we
37:37perish
37:38they won
37:40every person who wins in any undertaking
37:42must be willing to burn his ships and
37:45cut all sources of retreat
37:47only by so doing can one be sure of
37:49maintaining that State of Mind known as
37:52a burning desire to win essential to
37:54success
37:56the morning after the Great Chicago Fire
37:58a group of merchants stood on State
38:00Street looking at the smoking remains of
38:03what had been their stores
38:05they went into a conference to decide if
38:07they would try to rebuild or leave
38:09Chicago and start over in a more
38:11promising section of the country
38:14they reached a decision all except one
38:16to leave Chicago
38:18the merchant who decided to stay and
38:20rebuild pointed a finger at the remains
38:22of his store and said gentlemen on that
38:25very spot I will build the world's
38:27greatest store no matter how many times
38:29it may burn down
38:31that was more than 50 years ago
38:34the store was built
38:36it stands there today a towering
38:38Monument to the power of that State of
38:40Mind known as a burning desire
38:43the easy thing for Marshall field to
38:45have done would have been exactly what
38:47his fellow Merchants did
38:49when the going was hard and the future
38:51looked dismal they pulled up and went
38:53where the going seemed easier
38:56Mark well this difference between
38:57Marshall field and the other Merchants
38:59because it is the same difference which
39:02distinguishes Edwin C Barnes from
39:04thousands of other young men who have
39:06worked in the Edison organization
39:08it is the same difference which
39:10distinguishes practically all who
39:12succeed from those who fail
39:14every human being who reaches the age of
39:16understanding of the purpose of money
39:18wishes for it
39:20wishing will not bring riches
39:23but Desiring riches with a state of mind
39:25that becomes an obsession then planning
39:28definite Ways and Means to acquire
39:30riches and backing those plans with
39:32persistence which does not recognize
39:34failure will bring riches
39:36the method by which desire for riches
39:39can be transmuted into its Financial
39:41equivalent consists of six definite
39:44practical steps Vis first
39:47fix in your mind the exact amount of
39:49money you desire
39:51it is not sufficient merely to say I
39:54want plenty of money
39:56first
39:57be definite as to the amount
40:00there is a psychological reason for
40:02definiteness which will be described in
40:04a subsequent chapter
40:06second
40:08determine exactly what you intend to
40:10give in return for the money you desire
40:13there is no such reality as something
40:15for nothing
40:17third
40:18establish a definite date when you
40:20intend to possess the money you desire
40:23fourth
40:25create a definite plan for carrying out
40:27your desire and begin at once whether
40:30you are ready or not to put this plan
40:32into action
40:34fifth
40:35write out a clear concise statement of
40:38the amount of money you intend to
40:39acquire name the time limit for its
40:41acquisition State what you intend to
40:43give in return for the money and
40:45describe clearly the plan to which you
40:47intend to accumulate it
40:49sixth
40:51read your written statement aloud twice
40:53daily once just before retiring at night
40:56and once after arising in the morning
40:59as you read see and feel and believe
41:02yourself already in possession of the
41:04money
41:05it is important that you follow the
41:07instructions described in these six
41:08steps
41:10it is especially important that you
41:12observe and follow the instructions in
41:14the sixth paragraph
41:16you may complain that it is impossible
41:18for you to see yourself in possession of
41:21money before you actually have it
41:23here is where a burning desire will come
41:25to your Aid
41:27if you truly desire money so keenly that
41:30your desire is an obsession you will
41:32have no difficulty in convincing
41:34yourself that you will acquire it
41:36the object is to want money and to
41:39become so determined to have it that you
41:41convince yourself you will have it
41:43only those who become money conscious
41:45ever accumulate great riches
41:48money Consciousness means that the mind
41:50has become so thoroughly saturated with
41:53the desire for money that one can see
41:55oneself already in possession of it
41:58to the uninitiated who has not been
42:00schooled in the working principles of
42:02the human mind these instructions may
42:04appear impractical
42:06it may be helpful to all who fail to
42:09recognize the soundness of the six steps
42:11to know that the information they convey
42:14was received from Andrew Carnegie who
42:16began as an ordinary labor in the steel
42:18mills but managed despite his humble
42:21beginning to make these principles yield
42:23him a Fortune of considerably more than
42:25100 million dollars
42:27it may be a further help to know that
42:30the six steps he recommended were
42:31carefully scrutinized by the late Thomas
42:34a Edison who placed his stamp of
42:36approval upon them as being not only the
42:39steps essential for the accumulation of
42:41money but necessary for the attainment
42:43of any definite goal
42:45the steps call for no hard labor
42:49they call for No sacrifice
42:52they do not require one to become
42:54ridiculous or credulous
42:56to apply them calls for no great amount
42:58of Education
43:00but the successful application of these
43:03six steps does call for sufficient
43:04imagination to enable one to see and to
43:07understand that accumulation of money
43:09cannot be left to chance good fortune
43:12and luck
43:13one must realize that all who have
43:16accumulated great fortunes first did a
43:18certain amount of dreaming hoping
43:20wishing Desiring and planning before
43:23they acquired money
43:25you may as well know right here that you
43:28can never have riches in great
43:29quantities unless you can work yourself
43:31into a white heat of desire for money
43:33and actually believe you will possess it
43:36you may as well know also that every
43:39great leader from the dawn of
43:40civilization down to the present was a
43:43dreamer
43:44Christianity is the greatest potential
43:46power in the world today because its
43:49founder was an intense dreamer who had
43:51the vision and the imagination to see
43:53realities in their mental and spiritual
43:55form before they had been transmuted
43:57into physical form
43:59if you do not see great riches in your
44:01imagination you will never see them in
44:03your bank balance
44:05never in the history of America has
44:08there been so great an opportunity for
44:10practical dreamers as now exists
44:13the six-year economic collapse has
44:15reduced all men substantially to the
44:18same level
44:19a new race is about to be run
44:22the stakes represent huge fortunes which
44:24will be accumulated within the next 10
44:26years
44:28the rules of the race have changed
44:30because we now live in a changed world
44:32that definitely favors the masses those
44:35who had but little or no opportunity to
44:37win under the conditions existing during
44:39the Depression when fear paralyzed
44:41growth and development
44:43we who are in this race for riches
44:45should be encouraged to know that this
44:48changed World in which we live is
44:49demanding new ideas new ways of doing
44:52things new leaders new inventions new
44:55methods of teaching new methods of
44:57marketing new books new literature new
45:00features for the radio new ideas for
45:02moving pictures
45:04back of all this demand for new and
45:07better things there is one quality which
45:09one must possess to win and that is
45:11definiteness of purpose the knowledge of
45:13what one wants and a burning desire to
45:16possess it
45:17the business depression marked the death
45:19of one age and the birth of another
45:22this changed World requires practical
45:25dreamers who can and will put their
45:27dreams into action
45:29the Practical dreamers have always been
45:31and always will be the pattern makers of
45:33civilization
45:35we who desire to accumulate riches
45:37should remember the real leaders of the
45:40world always have been men who harnessed
45:42and put into practical use the
45:44intangible unseen forces of unborn
45:46opportunity and have converted those
45:49forces or impulses of thought into
45:51skyscrapers cities factories airplanes
45:55Automobiles and every form of
45:57convenience that makes life more
45:59pleasant
46:00tolerance and an open mind are practical
46:03necessities of the dreamer of today
46:06those who are afraid of new ideas are
46:08doomed before they start
46:10never has there been a time more
46:12favorable to Pioneers than the present
46:15true there is no Wild and Woolly West to
46:18be conquered as in the days of the
46:20covered wagon but there is a vast
46:22Business Financial and Industrial world
46:25to be remolded and redirected along new
46:27and better lines
46:29in planning to acquire your share of the
46:31riches let no one influence you to Scorn
46:34the dreamer
46:35to win the big stakes in this changed
46:37world you must catch the spirit of the
46:40great pioneers of the past whose dreams
46:42have given to civilization all that it
46:44has a value the spirit which serves as
46:46the lifeblood of our own country your
46:49opportunity and mind to develop and
46:51Market our talents
46:53let us not forget Columbus dreamed of an
46:56unknown World staked his life on the
46:58existence of such a world and discovered
47:00it
47:01Copernicus the great astronomer dreamed
47:05of a multiplicity of Worlds and revealed
47:07them
47:08no one denounced him as impractical
47:10after he had triumphed
47:12instead the world worshiped of his
47:15Shrine thus proving once more that
47:17success requires no apologies failure
47:20permits and no alibis
47:22if the thing you wish to do is right and
47:25you believe in it go ahead and do it
47:27put your dream across and never mind
47:30what they say if you meet with temporary
47:33defeat for they perhaps do not know that
47:36every failure brings with it the seed of
47:38an equivalent success
47:40Henry Ford poor and uneducated dreamed
47:44of a Horseless Carriage went to work
47:45with what tools he possessed without
47:48waiting for opportunity to favor him and
47:50now evidence of his dream belts the
47:52entire Earth
47:54he has put more Wheels into operation
47:56than any man who ever lived because he
47:59was not afraid to back his dreams
48:01Thomas Edison dreamed of a lamp that
48:04could be operated by electricity began
48:06where he stood to put his dream into
48:08action and despite more than ten
48:10thousand failures he stood by that dream
48:12until he made it a physical reality
48:15practical dreamers do not quit
48:18Whalen dreamed of a chain of cigar
48:20stores transformed his dream into action
48:22and now the United cigar stores occupy
48:25the best corners in America
48:28Lincoln dreamed of freedom for the black
48:30slaves put his dream into action and
48:33barely missed living to see a United
48:34North and South translate his dream into
48:37reality
48:38the Wright brothers dreamed of a machine
48:40that would fly through the air
48:42now one may see evidence all over the
48:45world that they dream soundly
48:48Marconi dreamed of a system for
48:50harnessing the intangible forces of The
48:52Ether
48:53evidence that he did not dream in vain
48:55may be found in every Wireless and radio
48:58in the world
48:59moreover Marconi's dream brought the
49:02humblest cabin and the most stately
49:04Manor House side by side
49:06it made the people of Every Nation on
49:08Earth backdoor Neighbors
49:10it gave the president of the United
49:12States a medium by which he may talk to
49:15all the people of America at one time
49:17and on short notice
49:19it may interest you to know that
49:21Marconi's friends had him taken into
49:23custody and examined in a psychopathic
49:26hospital when he announced he had
49:28discovered a principle through which he
49:29could send messages through the air
49:31without the aid of wires or other direct
49:34physical means of communication
49:36the dreamers of today fare better
49:39the world has become accustomed to new
49:41discoveries
49:43may it has shown a willingness to reward
49:46the dreamer who gives the world a new
49:48idea
49:49the greatest achievement was at first
49:51and for a time but a dream
49:54the oak sleeps in the acorn
49:57the bird waits in the egg and in the
49:59highest vision of the Soul awaking Angel
50:02stirs
50:03dreams are the seedlings of reality
50:06awake arise and assert yourself you
50:10dreamers of the world
50:12your star is now in the ascendancy
50:15the world depression brought the
50:16opportunity you have been waiting for
50:19it taught people humility tolerance and
50:22open-mindedness
50:24the world is filled with an abundance of
50:26opportunity which the dreamers of the
50:28past never knew
50:30a burning desire to be and to do is the
50:33starting point from which the dreamer
50:35must take off
50:37dreams are not born of indifference
50:39laziness or lack of ambition
50:42the world no longer scoffs at the
50:44dreamer nor calls him impractical
50:47if you think it does take a trip to
50:49Tennessee and witness what a dreamer
50:51president has done in the way of
50:53harnessing and using the great water
50:55power of America
50:57a score of years ago such a dream would
51:00have seemed like Madness
51:02you have been disappointed you have
51:04undergone defeat during the Depression
51:06you have felt the great heart within you
51:08crushed until it bled
51:10take courage for these experiences have
51:12tempered the spiritual medal of which
51:14you are made they are assets of
51:16incomparable value
51:18remember too that all who succeed in
51:21life get off to a bad start and pass
51:24through many heartbreaking struggles
51:25before they arrive
51:27the turning point in the lives of those
51:29who succeed usually comes at the moment
51:32of some crisis through which they are
51:34introduced to their other selves
51:36John Bunyan wrote the Pilgrim's Progress
51:39which is among the finest of all English
51:41literature after he had been confined in
51:44prison and sorely punished because of
51:46his views on the subject of religion
51:48Oh Henry discovered the genius which
51:51slept within his brain after he had met
51:53with great Misfortune and was confined
51:56in a prison cell in Columbus Ohio
51:59being forced through Misfortune to
52:02become acquainted with his other self
52:04and to use his imagination he discovered
52:07himself to be a great author instead of
52:09a miserable criminal and outcast
52:12strange and varied are the ways of life
52:14and Strangers still are the ways of
52:16infinite intelligence through which men
52:18are sometimes forced to undergo all
52:21sorts of punishment before discovering
52:22their own brains and their own capacity
52:25to create useful ideas through
52:27imagination
52:28Edison the world's greatest inventor and
52:31scientist was a Telegraph operator
52:34he failed innumerable times before he
52:37was driven finally to the discovery of
52:39the genius which slept within his brain
52:42Charles Dickens began by pasting labels
52:45on blacking pots
52:47the tragedy of his first love penetrated
52:49the depths of his soul and converted him
52:52into one of the world's truly great
52:54authors
52:55that tragedy produced first David
52:58Copperfield then a succession of other
53:00works that made this a richer and better
53:02world for all who read his books
53:05disappointment over love affairs
53:07generally has the effect of driving men
53:09to drink and women to ruin and this
53:12because most people never learn the art
53:14of transmuting their strongest emotions
53:16into dreams of a constructive nature
53:19Helen Keller became deaf dumb and blind
53:22shortly after birth
53:24despite her greatest Misfortune she has
53:27written her name indelibly in the pages
53:29of the history of the Great
53:31her entire life has served as evidence
53:33that no one ever is defeated until
53:35defeat has been accepted as a reality
53:38Robert Burns was an illiterate country
53:40lad he was cursed by poverty and grew up
53:44to be a drunkard in the bargain
53:46the world was made better for his having
53:48lived because he clothed beautiful
53:50thoughts in poetry and thereby plucked a
53:53thorn and planted a rose in its place
53:56Booker T Washington was born in slavery
53:59handicapped by race and color
54:01because he was tolerant had an open mind
54:04at all times on all subjects and was a
54:07dreamer he left his impressed for good
54:10on an entire race
54:12Beethoven was deaf Milton was blind but
54:15their names will last as long as time
54:17endures because they dreamed and
54:19translated their dreams into organized
54:21thought
54:22before passing to the next chapter
54:24Kindle Anew in your mind the fire of
54:27hope faith courage and tolerance
54:30if you have these states of mind and a
54:33working knowledge of the principles
54:34described all else that you need will
54:37come to you when you are ready for it
54:39let Emerson State the thought in these
54:42words
54:43every proverb every book every byword
54:46that belongs to thee for Aid and comfort
54:48shall surely come home through open or
54:50winding passages
54:52every friend whom not thy fantastic will
54:55but the great and tender soul and the
54:57kraveth shall walk thee in his embrace
55:00there is a difference between wishing
55:02for a thing and being ready to receive
55:04it
55:05no one is ready for a thing until he
55:07believes he can acquire it
55:09the State of Mind must be belief Not
55:12Mere hope or wish
55:14open-mindedness is essential for belief
55:18closed minds do not Inspire Faith
55:20courage and belief
55:22remember no more effort is required to
55:25aim high in life to demand abundance and
55:28prosperity than is required to accept
55:30misery and poverty
55:32a great poet has correctly stated this
55:35universal truth through these lines
55:38I bargained with life for a penny and
55:40life would pay no more however I begged
55:43that evening when I counted my scandi
55:44store
55:46for life is it just employer he gives
55:48you what you ask but once you have set
55:50the wages why you must bear the task
55:54I worked for a menials hire only to
55:57learn dismayed that any wage I had asked
56:00of life life would have willingly paid
56:03asterisk
56:04desire outweets Mother Nature
56:07as a fitting climax to this chapter I
56:10wish to introduce one of the most
56:12unusual persons I have ever known
56:15I first saw him 24 years ago a few
56:18minutes after he was born
56:20he came into the world without any
56:22physical sign of ears and the doctor
56:24admitted when pressed for an opinion
56:26that the child might be deaf and mute
56:29for life
56:30I challenged the doctor's opinion
56:33I had the right to do so I was the
56:35child's father
56:37I too reached a decision and rendered an
56:40opinion but I expressed the opinion
56:42silently in the secrecy of my own heart
56:46I decided that my son would hear and
56:48speak
56:49nature could send me a child without
56:51ears but nature could not induce me to
56:54accept the reality of the affliction
56:57in my own mind I knew that my son would
57:00hear and speak
57:01how
57:03I was sure there must be a way and I
57:05knew I would find it
57:07I thought of the words of the immortal
57:09Emerson the whole course of things goes
57:11to teach us faith
57:13we need only obey
57:15there is guidance for each of us and by
57:18lowly listening we shall hear the right
57:20word
57:21the right word
57:23desire
57:24more than anything else I desired that
57:27my son should not be a deaf mute
57:30from that desire I never receded not for
57:33a second
57:34many years previously I had written our
57:37only limitations are those we set up in
57:39our own minds
57:41for the first time I wondered if that
57:43statement were true
57:45lying on the bed in front of me was a
57:47newly born child without the natural
57:49equipment of hearing
57:51even though he might hear and speak he
57:54was obviously disfigured for life
57:56surely this was a limitation which that
57:59child had not set up in his own mind
58:02what could I do about it
58:04somehow I would find a way to transplant
58:07into that child's mind my own burning
58:09desire for Ways and Means of conveying
58:11sound to his brain without the aid of
58:13ears
58:14as soon as the child was old enough to
58:16cooperate I would fill his mind so
58:19completely with a burning desire to hear
58:21that nature would by methods of her own
58:23translate it into physical reality
58:26all this thinking took place in my own
58:29mind but I spoke of it to no one
58:32every day I renewed The Pledge I had
58:34made to myself not to accept a death
58:36mute for a son
58:38as he grew older and began to take
58:41notice of things around him we observed
58:43that he had a slight degree of hearing
58:46when he reached the age when children
58:48usually begin talking he made no attempt
58:51to speak but we could tell by his
58:52actions that he could hear certain
58:54sounds slightly
58:56that was all I wanted to know
58:58I was convinced that if he could hear
59:00even slightly he might develop still
59:03greater hearing capacity
59:05then something happened which gave me
59:07hope
59:08it came from an entirely unexpected
59:11source
59:12we bought a victrola
59:14when the child heard the music for the
59:16first time he went into ecstasies and
59:19promptly appropriated the machine
59:22he soon showed a preference for certain
59:24records among them It's a Long Way to
59:26Tipperary
59:28on one occasion he played that piece
59:31over and over for almost two hours
59:33standing in front of the victrola with
59:35his teeth clamped on the edge of the
59:37case
59:38the significance of this self-formed
59:40habit of his did not become clear to us
59:43until years afterward for we had never
59:45heard of the principle of bone
59:46conduction of sound at that time
59:50shortly after he appropriated the
59:52victrola I discovered that he could hear
59:54me quite clearly when I spoke with my
59:56lips touching his mastoid bone or at the
59:58base of the brain
1:00:00these discoveries placed in my
1:00:02possession the necessary media by which
1:00:04I began to translate into reality my
1:00:06burning desire to help my son develop
1:00:08Hearing in speech
1:00:10by that time he was making stabs at
1:00:13speaking certain words
1:00:15the Outlook was far from encouraging but
1:00:17desire backed by faith Knows No Such
1:00:20word as impossible
1:00:22having determined that he could hear the
1:00:24sound of my voice plainly I began
1:00:26immediately to transfer to his mind the
1:00:29desire to hear and speak
1:00:31I soon discovered that the child enjoyed
1:00:34bedtime stories so I went to work
1:00:36creating stories designed to develop in
1:00:39himself Reliance imagination and a keen
1:00:42desire to hear and to be normal
1:00:44there was one story in particular which
1:00:47I emphasized by giving it some new and
1:00:49dramatic coloring each time it was told
1:00:52it was designed to plant in his mind the
1:00:54thought that his Affliction was not a
1:00:56liability but an asset of great value
1:00:59despite the fact that all the philosophy
1:01:02I had examined clearly indicated that
1:01:04every adversity brings with it the seat
1:01:06of an equivalent Advantage I must
1:01:08confess that I had not the slightest
1:01:10idea how this Affliction could ever
1:01:12become an asset
1:01:14however I continued my practice of
1:01:16wrapping that philosophy in bedtime
1:01:18stories hoping the time would come when
1:01:21he would find some plan by which his
1:01:22handicap could be made to serve some
1:01:24useful purpose
1:01:26reason told me plainly that there was no
1:01:29adequate compensation for the lack of
1:01:31ears and natural hearing equipment
1:01:33desire backed by faith pushed reason
1:01:36aside and inspired me to carry on
1:01:39as I analyze the experience in
1:01:42retrospect I can see now that my son's
1:01:45faith in me had much to do with the
1:01:46astounding results
1:01:48he did not question anything I told him
1:01:51I sold him the idea that he had a
1:01:54distinct advantage over his older
1:01:55brother and at this Advantage would
1:01:57reflect itself in many ways
1:02:00for example the teachers in school would
1:02:03observe that he had no ears and because
1:02:05of this they would show him special
1:02:07attention and treat him with
1:02:09extraordinary kindness
1:02:11they always did
1:02:13his mother saw to that by visiting the
1:02:16teachers and arranging with them to give
1:02:17the child the extra attention necessary
1:02:21I sold him the idea too that when he
1:02:23became old enough to sell newspapers his
1:02:26older brother had already become a
1:02:27newspaper Merchant he would have a big
1:02:29advantage over his brother for the
1:02:31reason that people would pay him extra
1:02:33money for his Wares because they could
1:02:35see that he was a bright industrious boy
1:02:38despite the fact he had no ears
1:02:41we could notice that gradually the
1:02:44child's hearing was improving
1:02:46moreover he had not the slightest
1:02:48tendency to be self-conscious because of
1:02:51his affliction
1:02:52when he was about seven he showed the
1:02:55first evidence that our method of
1:02:56servicing his mind was bearing fruit
1:02:59for several months he begged for the
1:03:01privilege of selling newspapers but his
1:03:03mother would not give her consent
1:03:06she was afraid that his deafness made it
1:03:08unsafe for him to go on the street alone
1:03:11finally he took matters in his own hands
1:03:14one afternoon when he was left at home
1:03:17with the servants he climbed through the
1:03:19kitchen window shiny to the ground and
1:03:22set out on his own
1:03:23he borrowed six cents in capital from
1:03:26the neighborhood Shoemaker invested it
1:03:28in papers sold out reinvested and kept
1:03:31repeating until late in the evening
1:03:34after balancing his accounts and paying
1:03:37back the sixth cents he had borrowed
1:03:38from his Banker he had a net profit of
1:03:4142 cents
1:03:42when we got home that night we found him
1:03:45in bed asleep with the money tightly
1:03:47clenched in his hand
1:03:49his mother opened his hand removed the
1:03:52coins and cried
1:03:54of all things
1:03:56crying over her son's first Victory
1:03:58seemed so inappropriate
1:04:00my reaction was the reverse
1:04:03I laughed heartily for I knew that my
1:04:05Endeavor to plant in the child's mind
1:04:07and attitude of faith in himself had
1:04:09been successful
1:04:11his mother saw in his first business
1:04:13venture a little deaf boy who had gone
1:04:16out in the streets and risked his life
1:04:18to earn money
1:04:19I saw a brave ambitious self-reliant
1:04:22little businessman whose stock in
1:04:24himself had been increased a hundred
1:04:26percent because he had gone into
1:04:28business on his own initiative and had
1:04:30one
1:04:31the transaction pleased me because I
1:04:34knew that he had given evidence of a
1:04:36trait of resourcefulness that would go
1:04:37with him all through life
1:04:39later events proved this to be true
1:04:43when his older brother wanted something
1:04:45he would lie down on the floor kick his
1:04:47feet in the air cry for it and get it
1:04:51when the little deaf boy wanted
1:04:53something he would plan a way to earn
1:04:55the money then buy it for himself
1:04:58he still follows that plan
1:05:00truly my own son has taught me that
1:05:03handicaps can be converted into Stepping
1:05:05Stones on which one may climb towards
1:05:07some worthy goal unless they are
1:05:09accepted as obstacles and used as alibis
1:05:13the little deaf boy went through the
1:05:15grades high school and college without
1:05:18being able to hear his teachers
1:05:19accepting when they shouted loudly at
1:05:22close range
1:05:24he did not go to a school for the deaf
1:05:27we would not permit him to learn the
1:05:29sign language
1:05:30we were determined that he should live a
1:05:32normal life and associate with normal
1:05:34children and we stood by that decision
1:05:37although it cost us many heated debates
1:05:39with school officials
1:05:41while he was in high school he tried an
1:05:43electrical hearing aid but it was of no
1:05:46value to him do we believed to a
1:05:49condition that was disclosed when the
1:05:51child was six by Dr J Gordon Wilson of
1:05:54Chicago when he operated on one side of
1:05:57the boy's head and discovered that there
1:05:59was no sign of natural hearing equipment
1:06:02during his last week in college 18 years
1:06:05after the operation something happened
1:06:07which marked the most important turning
1:06:09point of his life
1:06:11through what seemed to be mere chance he
1:06:14came into possession of another
1:06:15electrical hearing device which was sent
1:06:18to him on trial
1:06:19he was slow about testing it due to his
1:06:22disappointment with a similar device
1:06:25finally he picked the instrument up and
1:06:28more or less carelessly placed it on his
1:06:30head hooked up the battery and low
1:06:33as if by a stroke of magic his lifelong
1:06:36desire for normal hearing became a
1:06:38reality
1:06:40for the first time in his life he heard
1:06:42practically as well as any person with
1:06:44normal hearing
1:06:45God moves in mysterious ways his wonders
1:06:48to perform
1:06:50Overjoyed because of the changed World
1:06:52which had been brought to him through
1:06:53his hearing device he rushed to the
1:06:56telephone called his mother and heard
1:06:58her voice perfectly
1:07:00the next day he plainly heard the voices
1:07:02of his professors in class for the first
1:07:05time in his life
1:07:06previously he could hear them only when
1:07:09they shouted at short range
1:07:11he heard the radio
1:07:13he heard the talking pictures
1:07:16for the first time in his life he could
1:07:19Converse freely with other people
1:07:20without the necessity of their having to
1:07:22speak loudly
1:07:24truly he had come into possession of a
1:07:27changed world
1:07:28we had refused to accept Nature's error
1:07:31and by persistent desire we had induced
1:07:34nature to correct that error through the
1:07:36only practical means available
1:07:39desire had commenced to pay dividends
1:07:41but the victory was not yet complete
1:07:44the boys still had to find a definite
1:07:46and practical way to convert his
1:07:48handicap into an equivalent asset
1:07:51hardly realizing the significance of
1:07:53what had already been accomplished but
1:07:55intoxicated with the joy of his newly
1:07:58discovered world of sound he wrote a
1:08:00letter to the manufacturer of the
1:08:01hearing aid enthusiastically describing
1:08:04his experience
1:08:06something in his letter something
1:08:08perhaps which was not written on the
1:08:10lines but back of them caused the
1:08:12company to invite him to New York
1:08:15when B arrived he was escorted through
1:08:17the factory and while talking with the
1:08:19chief engineer telling him about his
1:08:21changed World a hunch an idea or an
1:08:24inspiration call it what you wish
1:08:26flashed into his mind
1:08:28it was this impulse of thought which
1:08:30converted his Affliction into an asset
1:08:32destined to pay dividends in both money
1:08:35and happiness to thousands for all time
1:08:37to come
1:08:38the sum and substance of that impulse of
1:08:40thought was this it occurred to him that
1:08:43he might be of help to the millions of
1:08:44deaf and people who go through life
1:08:46without the benefit of hearing devices
1:08:48if he could find a way to tell them the
1:08:50story of his changed world
1:08:52then and there he reached a decision to
1:08:55devote the remainder of his life to
1:08:57rendering useful service to the hard of
1:08:59hearing
1:09:00for an entire month he carried on an
1:09:02intensive research during which he
1:09:04analyzed the entire Marketing System of
1:09:07the manufacturer of the hearing device
1:09:08and created Ways and Means of
1:09:11communicating with the hard of hearing
1:09:12all over the world for the purpose of
1:09:14sharing with them his newly discovered
1:09:16changed world
1:09:18when this was done he put in writing a
1:09:20two-year plan based upon his findings
1:09:23when he presented the plan to the
1:09:25company he was instantly given a
1:09:27position for the purpose of carrying out
1:09:30his ambition
1:09:31little did he dream when he went to work
1:09:34that he was destined to bring hope and
1:09:36practical relief to thousands of deaf
1:09:38and people who without his help would
1:09:40have been doomed forever to death mutism
1:09:43shortly after he became associated with
1:09:46the manufacturer of his hearing aid he
1:09:48invited me to attend a class conducted
1:09:50by his company for the purpose of
1:09:52teaching deaf mutes to hear and to speak
1:09:55I had never heard of such a form of
1:09:57Education therefore I visited the class
1:10:00skeptical but hopeful that my time would
1:10:03not be entirely wasted
1:10:05here I saw a demonstration which gave me
1:10:07a greatly enlarged vision of what I had
1:10:10done to arouse and keep alive in my
1:10:12son's mind the desire for normal hearing
1:10:15I saw deaf mutes actually being taught
1:10:17to hear and to speak through application
1:10:19of the self-same principle I had used
1:10:21more than 20 years previously in saving
1:10:25my son from deaf mutism
1:10:27thus through some strange turn of the
1:10:29wheel of fate my son Blair and I have
1:10:32been destined to Aid in correcting death
1:10:34mutism for those as yet unborn because
1:10:36we are the only living human beings as
1:10:39far as I know who have established
1:10:41definitely the fact that deaf mutism can
1:10:43be corrected to the extent of restoring
1:10:45to normal life those who suffer with
1:10:47this affliction
1:10:49it has been done for one it will be done
1:10:51for others
1:10:53there is no doubt in my mind that Blair
1:10:55would have been a deaf mute all his life
1:10:57if his mother and I had not managed to
1:11:00shape his mind as we did
1:11:02the doctor who attended at his birth
1:11:04told us confidentially the child might
1:11:07never hear her speak
1:11:09a few weeks ago Dr Irving Voorhees a
1:11:12noted specialist on such cases examined
1:11:15Blair very thoroughly
1:11:17he was astounded when he learned how
1:11:19well my son now hears and speaks and
1:11:22said his examination indicated that
1:11:24theoretically the boy should not be able
1:11:26to hear at all
1:11:28but the lad does here despite the fact
1:11:30that X-ray pictures show there is no
1:11:32opening in the skull whatsoever from
1:11:35where his ears should be to the brain
1:11:37when I planted in his mind the desire to
1:11:39hear and talk and live as a normal
1:11:42person there went with that impulse some
1:11:44strange influence which caused nature to
1:11:46become bridge builder and span the Gulf
1:11:49of Silence between his brain and the
1:11:51outer World by some means which the
1:11:53keenest medical specialists have not
1:11:55been able to interpret
1:11:57it would be sacrilege for me to even
1:11:59conjecture as to how nature performed
1:12:01this miracle
1:12:03it would be unforgivable if I neglected
1:12:05to tell the world as much as I know of
1:12:07the humble part one assumed in the
1:12:09strange experience
1:12:11it is my duty and a privilege to say I
1:12:13believe and not without reason that
1:12:16nothing is impossible to the person who
1:12:18backs Desire with enduring faith
1:12:21verily a burning desire has devious ways
1:12:24of transmuting itself into its physical
1:12:26equivalent
1:12:28Blair desired normal hearing now he has
1:12:31it
1:12:31he was born with a handicap which might
1:12:34easily have sent one with a less defined
1:12:36desire to the street with a bundle of
1:12:38pencils and a Tin Cup
1:12:40that handicap now promises to serve as
1:12:43the medium by which he will render
1:12:44useful service to many millions of hard
1:12:47of hearing also to give him useful
1:12:49employment at adequate financial
1:12:51compensation the remainder of his life
1:12:54The Little White Lies I planted in his
1:12:57mind when he was a child by leading him
1:12:59to believe his Affliction would become a
1:13:01great asset which he could capitalize
1:13:03has Justified itself
1:13:05verily there is nothing right or wrong
1:13:08which belief plus burning desire cannot
1:13:12make real
1:13:13these qualities are free to everyone
1:13:16in all my experience in dealing with men
1:13:18and women who had personal problems I
1:13:21never handled a single case which more
1:13:23definitely demonstrates the power of De
1:13:25sire
1:13:27authors sometimes make the mistake of
1:13:29writing of subjects of which they have
1:13:31but superficial or very Elementary
1:13:33knowledge
1:13:35it has been my good fortune to have had
1:13:37the privilege of testing the soundness
1:13:39of the power of Desire through the
1:13:41Affliction of my own son
1:13:43perhaps it was providential that the
1:13:45experience came as it did for surely no
1:13:48one is better prepared than he to serve
1:13:50as an example of what happens when
1:13:52desire is put to the test
1:13:55if Mother Nature bends to the will of
1:13:57Desire is it logical that Mere Men can
1:13:59defeat a burning desire
1:14:01strange and imponderable is the power of
1:14:04the human mind
1:14:06we do not understand the method by which
1:14:08it uses every circumstance every
1:14:11individual every physical thing within
1:14:13its reach as a means of transmuting
1:14:15Desire into its physical counterpart
1:14:18perhaps science will uncover this Secret
1:14:21I planted in my son's mind the desire to
1:14:24hear and to speak as any normal person
1:14:26hears and speaks
1:14:28that desire has now become a reality
1:14:31I planted in his mind the desire to
1:14:34convert his greatest handicap into his
1:14:36greatest asset
1:14:38that desire has been realized
1:14:40the modus operandi by which this
1:14:43astounding result was achieved is not
1:14:45hard to describe
1:14:46it consisted of three very definite
1:14:49facts first I mixed Faith with the
1:14:52desire for normal hearing which I passed
1:14:54on to my son
1:14:56second I communicated my desire to him
1:14:59in every conceivable way available
1:15:00through persistent continuous effort
1:15:03over a period of years
1:15:06third he believed me
1:15:08as this chapter was being completed news
1:15:11came of the death of Madame Schumann
1:15:13Hank
1:15:14one short paragraph in the news dispatch
1:15:17gives the clue to this unusual woman's
1:15:19stupendous success as a singer
1:15:22I quote the paragraph because the clue
1:15:24it contains is none other than desire
1:15:27early in her career Madame Schumann Hank
1:15:30visited the director of the Vienna Court
1:15:32Opera to have him test your voice
1:15:35but he did not test it
1:15:37after taking one look at the awkward and
1:15:40poorly dressed girl he exclaimed none
1:15:42too gently with such a face and with no
1:15:45personality at all how can you ever
1:15:47expect to succeed in Opera
1:15:49my good child give up the idea
1:15:53buy a sewing machine and go to work
1:15:56you can never be a singer
1:15:58never is a long time
1:16:01the director of the Vienna Court Opera
1:16:03knew much about the technique of singing
1:16:06he knew little about the power of Desire
1:16:08when it assumes the proportion of an
1:16:10obsession
1:16:11if he had no more of that power he would
1:16:14not have made the mistake of condemning
1:16:16genius without giving it an opportunity
1:16:19several years ago one of my business
1:16:21associates became ill
1:16:24he became worse as time went on and
1:16:26finally was taken to the hospital for an
1:16:29operation
1:16:30just before he was wheeled into the
1:16:32operating room I took a look at him and
1:16:35wondered how anyone as thin and
1:16:36emaciated as he could possibly go
1:16:39through a major operation successfully
1:16:42the doctor warned me that there was
1:16:43little if any chance of my ever seeing
1:16:45him alive again
1:16:47but that was the doctor's opinion
1:16:50it was not the opinion of the patient
1:16:53just before he was wheeled away he
1:16:55whispered feebly do not be disturbed
1:16:57Chief I will be out of here in a few
1:17:00days
1:17:01the attending nurse looked at me with
1:17:03pity
1:17:04but the patient did come through safely
1:17:07after it was all over his physician said
1:17:10nothing but his own desire to live saved
1:17:13him
1:17:14he never would have pulled through if he
1:17:16had not refused to accept the
1:17:18possibility of death
1:17:19I believe in the power of Desire backed
1:17:22by faith because I have seen this power
1:17:24lift man from lowly Beginnings to places
1:17:26of power and wealth I have seen it Rob
1:17:29the grave of its victims I have seen it
1:17:31serve as the medium by which men staged
1:17:34a comeback after having been defeated in
1:17:36a hundred different ways I have seen it
1:17:38provide my own son with a normal happy
1:17:41successful life despite Nature's having
1:17:43sent him into the world without ears
1:17:46how can one harness and use the power of
1:17:49Desire
1:17:50this has been answered through this and
1:17:52the subsequent chapters of this book
1:17:55this message is going out to the world
1:17:57at the end of the longest and perhaps
1:17:59the most devastating depression America
1:18:02has ever known
1:18:04it is reasonable to presume that the
1:18:06message may come to the attention of
1:18:07many who have been wounded by the
1:18:09depression those who have lost their
1:18:11fortunes others who have lost their
1:18:13positions and great numbers who must
1:18:15reorganize their plans and Stage a
1:18:17comeback
1:18:19to all these I wish to convey the
1:18:21thought that all achievement no matter
1:18:23what may be its nature or its purpose
1:18:25must begin with an intense burning
1:18:28desire for something definite
1:18:30through some strange and Powerful
1:18:32principle of mental chemistry which she
1:18:35has never divulged nature wraps up in
1:18:37the impulse of strong desire that
1:18:39something which recognizes no such word
1:18:41as impossible and accepts no such
1:18:44reality as failure
1:18:48a mind dominated by positive emotions
1:18:50becomes a favorable Abode for the State
1:18:53of Mind known as faith
1:18:55a mind so dominated May at will give the
1:18:58subconscious mind instructions which it
1:19:00will accept and act upon immediately
1:19:04faith is a state of mind which may be
1:19:06induced by Auto suggestion
1:19:08all down the ages the religionists have
1:19:11admonished struggling Humanity to have
1:19:13faith in this that and the other Dogma
1:19:16or Creed but they have failed to tell
1:19:18people how to have faith
1:19:20they have not stated that faith is a
1:19:23state of mind and that it may be induced
1:19:25by self-suggestion
1:19:27in language which any normal human being
1:19:29can understand we will describe all that
1:19:32is known about the principle through
1:19:33which Faith may be developed where it
1:19:36does not already exist
1:19:38have faith in yourself faith in the
1:19:40infinite
1:19:41before we begin you should be reminded
1:19:44again that faith is the Eternal Elixir
1:19:47which gives life power and action to the
1:19:50impulse of thought
1:19:51the foregoing sentence is worth reading
1:19:54a second time and a third and a fourth
1:19:57it is worth reading aloud
1:20:00faith is the starting point of all
1:20:02accumulation of riches
1:20:04faith is the basis of all miracles and
1:20:07all Mysteries which cannot be analyzed
1:20:09by the rules of science
1:20:12faith is the only known antidote for
1:20:14failure
1:20:16faith is the element the chemical which
1:20:18when mixed with prayer gives one direct
1:20:21communication with infinite intelligence
1:20:24faith is the element which transforms
1:20:26the ordinary vibration of thought CR
1:20:29aided by the finite mind of man into the
1:20:32spiritual equivalent
1:20:34faith is the only agency through which
1:20:36the cosmic force of infinite
1:20:38intelligence can be harnessed and used
1:20:40by man
1:20:41every one of the foregoing statements is
1:20:44capable of proof
1:20:46the proof is simple and easily
1:20:48demonstrated
1:20:49it is wrapped up in the principle of
1:20:51Auto suggestion
1:20:53let us enter our attention therefore
1:20:55upon the subject of self-suggestion and
1:20:58find out what it is and what it is
1:21:00capable of achieving
1:21:02it is a well-known fact that one comes
1:21:04finally to believe whatever one repeats
1:21:07to oneself whether the statement be true
1:21:10or false
1:21:11if a man repeats a lie over and over he
1:21:14will eventually accept the lie as truth
1:21:17moreover he will believe it to be the
1:21:20truth
1:21:21every man is what he is because of the
1:21:24dominating thoughts which he permits to
1:21:25occupy his mind
1:21:27thoughts which a man deliberately places
1:21:29in his own mind and encourages with
1:21:32sympathy and with which he mixes any one
1:21:35or more of the emotions constitute the
1:21:37motivating forces which direct and
1:21:39control his every movement act and deed
1:21:43comes now a very significant statement
1:21:46of Truth
1:21:47thoughts which are mixed with any of the
1:21:49feelings of emotions constitute a
1:21:52magnetic force which attracts from the
1:21:55vibrations of The Ether other similar or
1:21:57related thoughts
1:21:59a thought thus magnetized with emotion
1:22:02may be compared to a seed which when
1:22:04planted in fertile soil germinates grows
1:22:07and multiplies itself over and over
1:22:10again until that which was originally
1:22:12one small seed becomes countless
1:22:14millions of seeds of the same brand
1:22:17The Ether is a great Cosmic mass of
1:22:20eternal Forces of vibration
1:22:22it is made up of both destructive
1:22:24vibrations and constructive vibrations
1:22:27it carries at all times vibrations of
1:22:30fear poverty disease failure misery and
1:22:34vibrations of prosperity Health success
1:22:37and happiness just as surely as it
1:22:40carries the sound of hundreds of
1:22:41orchestrations of music and hundreds of
1:22:44human Voices All of which maintain their
1:22:46own individuality and means of
1:22:48identification through the medium of
1:22:50radio
1:22:52from the great Storehouse of The Ether
1:22:54the human mind is constantly attracting
1:22:56vibrations which harmonize with that
1:22:58which dominates the human mind
1:23:01any thought idea plan or purpose which
1:23:04one holds in one's mind attracts from
1:23:07the vibrations of The Ether a host of
1:23:09its relatives adds these relatives to
1:23:12its own force and grows until it becomes
1:23:15the dominating motivating Master of the
1:23:17individual in whose mind it has been
1:23:19housed
1:23:20now let us go back to the starting point
1:23:23and become informed as to how the
1:23:25Original Seed of an idea plan or purpose
1:23:28may be planted in the mind
1:23:30the information is easily conveyed any
1:23:33idea plan or purpose may be placed in
1:23:36the Mind through repetition of thought
1:23:38this is why you are asked to write out a
1:23:41statement of your major purpose or
1:23:42definite chief aim committed to memory
1:23:45and repeat it in audible words day after
1:23:48day until these vibrations of sound have
1:23:51reached your subconscious mind
1:23:53we are what we are because of the
1:23:55vibrations of thought which we pick up
1:23:57and register through the stimuli of our
1:23:59daily environment
1:24:01resolve to throw off the influences of
1:24:04any unfortunate environment and to build
1:24:06your own life to order
1:24:08taking inventory of mental assets and
1:24:10liabilities you will discover that your
1:24:13greatest weakness is lack of
1:24:14self-confidence
1:24:16this handicap can be surmounted and
1:24:19timidity translated into courage through
1:24:21the aid of the principle of Auto
1:24:23suggestion
1:24:24the application of this principle may be
1:24:27made through a simple arrangement of
1:24:28positive thought impulses stated in
1:24:30writing memorized and repeat it until
1:24:33they become a part of the working
1:24:34equipment of the subconscious faculty of
1:24:37your mind
1:24:38self-confidence formula
1:24:41first
1:24:42I know that I have the ability to
1:24:44achieve the object of my definite
1:24:46purpose in life therefore I demand of
1:24:49myself persistent continuous action
1:24:51toward its attainment and I here and now
1:24:54promise to render such action
1:24:56second
1:24:58I realize the dominating thoughts of my
1:25:00mind will eventually reproduce
1:25:02themselves in outward physical action
1:25:04and gradually transform themselves into
1:25:06physical reality therefore I will
1:25:09concentrate my thoughts for 30 minutes
1:25:11daily upon the task of thinking of the
1:25:13person I intend to become thereby
1:25:15creating in my mind a clear mental
1:25:17picture of that person
1:25:19third
1:25:21I know through the principle of Auto
1:25:23suggestion any desire that I
1:25:25persistently hold in my mind will
1:25:26eventually seek expression through some
1:25:28practical means of attaining the object
1:25:30back of it therefore I will devote 10
1:25:33minutes daily to demanding of myself the
1:25:35development of self-confidence
1:25:37fourth
1:25:39I have clearly written down a
1:25:41description of my definite chief aim in
1:25:43life and I will never stop trying until
1:25:45I shall have developed sufficient
1:25:47self-confidence for its attainment
1:25:49fifth
1:25:51I fully realize that no wealth or
1:25:53position can long endure unless built
1:25:56upon truth and Justice therefore I will
1:25:59engage in no transaction which does not
1:26:01benefit all whom it affects
1:26:03I will succeed by attracting to myself
1:26:06the forces I wish to use and the
1:26:08cooperation of other people
1:26:10I will induce others to serve me because
1:26:13of my willingness to serve others
1:26:16I will eliminate hatred Envy jealousy
1:26:19selfishness and cynicism by developing
1:26:22love for all Humanity because I know
1:26:24that a negative attitude toward others
1:26:26can never bring me success
1:26:29I will cause others to believe in me
1:26:31because I will believe in them and in
1:26:33myself
1:26:34I will sign my name to this formula
1:26:37committed to memory and repeat it aloud
1:26:39once a day with full faith that it will
1:26:42gradually influence my thoughts and
1:26:43actions so that I will become a
1:26:45self-reliant and successful person
1:26:48back of this formula is a law of nature
1:26:51which no man has yet been able to
1:26:52explain
1:26:54it has baffled the scientists of all
1:26:56ages
1:26:57the psychologists have named this law
1:27:00Auto suggestion and let it go at that
1:27:03the name by which one calls this law is
1:27:06of little importance
1:27:08the important fact about it is it works
1:27:10for the glory and success of mankind if
1:27:13it is used constructively
1:27:15on the other hand if used destructively
1:27:18it will destroy just as readily
1:27:20in this statement may be found a very
1:27:23significant truth namely that those who
1:27:25go down in defeat and end their lives in
1:27:28poverty misery and distress do so
1:27:31because of negative application of the
1:27:33principle of Auto suggestion
1:27:35the cause may be found in the fact that
1:27:37all impulses of thought have a tendency
1:27:39to clothe themselves in their physical
1:27:41equivalent
1:27:43the subconscious mind the chemical
1:27:45laboratory in which all thought impulses
1:27:48are combined and made ready for
1:27:50translation into physical reality makes
1:27:53no distinction between constructive and
1:27:55destructive thought impulses
1:27:57it works with the material we feed it
1:28:00through our thought impulses
1:28:02the subconscious mind will translate
1:28:04into reality a thought driven by fear
1:28:07just as readily as it will trans late
1:28:09into reality a thought driven by courage
1:28:11or faith
1:28:13the pages of medical history are rich
1:28:15with illustrations of cases of
1:28:17suggestive suicide
1:28:19a man May commit suicide through
1:28:21negative suggestion just as effectively
1:28:24as by any other means
1:28:26in a Midwestern City a man by the name
1:28:29of Joseph Grant a bank official borrowed
1:28:32a large sum of the bank's money without
1:28:34the consent of the directors
1:28:37he lost the money through gambling
1:28:39one afternoon the bank examiner came and
1:28:42began to check the accounts
1:28:45Grant left the bank took a room in a
1:28:47local hotel and when they found him
1:28:49three days later he was lying in bed
1:28:52wailing and moaning repeating over and
1:28:55over these words my God this will kill
1:28:57me
1:28:58I cannot stand the disgrace
1:29:01in a short time he was dead
1:29:04the doctors pronounced the case one of
1:29:06mental suicide
1:29:08just as electricity will turn the wheels
1:29:11of industry and render useful service if
1:29:13used constructively or snuff out life if
1:29:16wrongly used so will the law of Auto
1:29:18suggestion lead you to peace and
1:29:20prosperity or down into the valley of
1:29:22misery failure and death according to
1:29:25your degree of understanding and
1:29:27application of it
1:29:28if you fill your mind with fear doubt
1:29:31and unbelief in your ability to connect
1:29:33with and use the forces of infinite
1:29:35intelligence the law of Auto suggestion
1:29:38will take this Spirit of unbelief and
1:29:40use it as a pattern by which your
1:29:42subconscious mind will translate it into
1:29:44its physical equivalent
1:29:46this statement is as true as the
1:29:48statement that 2 and 2 are 4.
1:29:51like the wind which carries one ship
1:29:53East and another West the law of Auto
1:29:56suggestion will lift you up or pull you
1:29:58down according to the way you set your
1:30:00sails of thought
1:30:02the law of Auto suggestion through which
1:30:04any person may rise to altitudes of
1:30:06achievement which stagger the
1:30:08imagination is well described in the
1:30:10following verse
1:30:12if you think you are beaten you are
1:30:15if you think you dare not you don't
1:30:18if you like to win Hut you think you
1:30:20can't
1:30:21it is almost certain you won't
1:30:24if you think you'll lose you're lost
1:30:27for out of the world we find
1:30:30success begins with a fellow's will
1:30:33it's all in the state of mind
1:30:36if you think you are outclassed you are
1:30:39you've got to think hi to rise
1:30:42you've got to be sure of yourself before
1:30:45you can ever win a prize
1:30:47life's battles don't always go
1:30:50to the stronger or faster man
1:30:53but soon or late the man who wins
1:30:56is the man who thinks he can
1:30:59observe The Words which have been
1:31:01emphasized and you will catch the deep
1:31:03meaning which the poet had in mind
1:31:06somewhere in your makeup perhaps in the
1:31:08cells of your brain there lies sleeping
1:31:10the seat of achievement which if aroused
1:31:13and put into action would carry you to
1:31:15Heights such as you may never have hope
1:31:17to attain
1:31:19just as a master musician may cause the
1:31:22most beautiful strains of music to pour
1:31:24forth from the strings of a violin so
1:31:26may you arouse the genius which lies
1:31:28asleep in your brain and cause it to
1:31:30drive you upward to whatever goal You
1:31:32may wish to achieve
1:31:34Abraham Lincoln was a failure at
1:31:36everything he tried until he was well
1:31:38past the age of 40.
1:31:40he was a Mr Nobody from nowhere until a
1:31:44great experience came into his life
1:31:45aroused a sleeping genius within his
1:31:48heart and brain and gave the world one
1:31:50of its really great men
1:31:52that experience was mixed with the
1:31:55emotions of sorrow and love
1:31:57it came to him through in Rutledge the
1:32:00only woman whom he ever truly loved
1:32:03it is a known fact that the emotion of
1:32:05Love is closely akin to the State of
1:32:07Mind known as faith and this for the
1:32:09reason that love comes very near to
1:32:11translating one's thought impulses into
1:32:13their spiritual equivalent
1:32:15during his work of research the author
1:32:18discovered from the analysis of the life
1:32:20work and achievements of hundreds of men
1:32:22of outstanding accomplishment that there
1:32:25was the influence of a woman's love back
1:32:27of nearly every one of them
1:32:29the emotion of love in the human heart
1:32:31and brain creates a favorable field of
1:32:34magnetic attraction which causes an
1:32:36influx of the higher and finer
1:32:38vibrations which are afloat in The Ether
1:32:41if you wish evidence of the power of
1:32:43Faith study the achievements of men and
1:32:46women who have employed it
1:32:48at the head of the list comes the
1:32:50Nazarene
1:32:51Christianity is the greatest single
1:32:53Force which influences the minds of men
1:32:56the basis of Christianity is Faith No
1:32:59matter how many people may have
1:33:01perverted or misinterpreted the meaning
1:33:03of this great force and no matter how
1:33:05many dogmas and Creeds have been created
1:33:07in its name which do not reflect its
1:33:10tenets
1:33:11the sum and substance of the teachings
1:33:13and the achievements of Christ which may
1:33:16have been interpreted as Miracles were
1:33:18nothing more nor less than faith
1:33:20if there are any such phenomena as
1:33:23Miracles they are produced only through
1:33:25the State of Mind known as faith
1:33:28some teachers of religion and many who
1:33:30call themselves Christians neither
1:33:32understand nor practice faith
1:33:35let us consider the power of Faith as it
1:33:38is now being demonstrated by a man who
1:33:40is well known to all of civilization
1:33:42Mahatma Gandhi of India
1:33:45in this man the world has one of the
1:33:47most astounding examples known to
1:33:49civilization of the possibilities of
1:33:51faith
1:33:52Gandhi wields more potential power than
1:33:55any man living at this time and this
1:33:57despite the fact that he has none of the
1:33:59Orthodox tools of power such as money
1:34:02battleships soldiers and materials of
1:34:05warfare
1:34:06Gandhi has no money he has no home he
1:34:10does not own a suit of clothes but he
1:34:12does have power
1:34:13how does he come by that power
1:34:16he created it out of his understanding
1:34:18of the principle of faith and through
1:34:20his ability to transplant that faith
1:34:22into the minds of 200 million people
1:34:25Gandhi has accomplished through the
1:34:27influence of faith that which the
1:34:29strongest military power on Earth could
1:34:31not and never will accomplish through
1:34:34soldiers and military equipment
1:34:36he has accomplished the astounding feat
1:34:39of influencing 200 million Minds to
1:34:41coalesce and move in unison as a single
1:34:44mind
1:34:45what other force on Earth except Faith
1:34:48could do as much
1:34:49there will come a day when employees as
1:34:52well as employers will discover the
1:34:53possibilities of faith
1:34:55that day is Dawning
1:34:58the whole world has had ample
1:34:59opportunity during the recent business
1:35:01depression to witness what the lack of
1:35:04faith will do to business
1:35:06surely civilization has produced a
1:35:09sufficient number of intelligent human
1:35:11beings to make use of this great lesson
1:35:13which the depression has taught the
1:35:15world
1:35:16during this depression the world had
1:35:18evidence in abundance that widespread
1:35:20fear will paralyze the wheels of
1:35:22industry and business
1:35:24out of this experience will arise
1:35:26leaders in business and industry who
1:35:28will profit by the example which Gandhi
1:35:30has set for the world and they will
1:35:32apply to business the same tactics which
1:35:34he has used in building the greatest
1:35:36following known in the history of the
1:35:37world
1:35:39these leaders will come from the rank
1:35:41and file of the unknown men who now
1:35:43labor in the steel plants the coal mines
1:35:45the automobile factories and in the
1:35:48small towns and cities of America
1:35:51business is due for a reform make no
1:35:54mistake about this
1:35:55the methods of the past based upon
1:35:58economic combinations of force and fear
1:36:01will be supplanted by the better
1:36:02principles of faith and cooperation
1:36:05men who labor will receive more than
1:36:07daily wages They will receive dividends
1:36:10from the business the same as those who
1:36:12Supply the capital for business but
1:36:15first they must give more to their
1:36:17employers and stop this bickering and
1:36:19bargaining by force at the expense of
1:36:21the public
1:36:22they must earn the right to dividends
1:36:25moreover and this is the most important
1:36:28thing of all they will be led by leaders
1:36:31who will understand and apply the
1:36:33principles employed by Mahatma Gandhi
1:36:35only in this way may leaders get from
1:36:38their followers the spirit of full
1:36:40cooperation which constitutes power in
1:36:42its highest and most enduring form
1:36:45this stupendous Machine age in which we
1:36:47live and from which we are just emerging
1:36:49has taken the soul out of men
1:36:52its leaders have driven men as though
1:36:55they were pieces of cold Machinery they
1:36:57were forced to do so by the employees
1:36:59who have bargained at the expense of all
1:37:01concerned to get and not to give
1:37:04the watchword of the future will be
1:37:06human happiness and contentment and when
1:37:08this state of mind shall have been
1:37:10attained the production will take care
1:37:12of itself more effectively than anything
1:37:14that has ever been accomplished where
1:37:16men did not and could not mix faith and
1:37:18individual interest with their labor
1:37:21because of the need for Faith and
1:37:23cooperation in operating business and
1:37:25industry it will be both interesting and
1:37:28profitable to analyze an event which
1:37:30provides an excellent understanding of
1:37:32the method by which industrialists and
1:37:34businessmen accumulate great fortunes by
1:37:36giving before they try to get
1:37:39the event chosen for this illustration
1:37:41dates back to 1900 when the United
1:37:43States Steel Corporation was being
1:37:45formed
1:37:46as you read the story keep in mind these
1:37:49fundamental facts and you will
1:37:51understand how ideas have been converted
1:37:53into huge fortunes
1:37:55first the huge United States Steel
1:37:57Corporation was born in the mind of
1:37:59Charles M Schwab in the form of an idea
1:38:02he created through his imagination
1:38:05second he mixed Faith with his idea
1:38:08third he formulated a plan for the
1:38:11transformation of his idea into physical
1:38:13and financial reality
1:38:16fourth he put his plan into action with
1:38:19his famous speech at the University Club
1:38:22fifth he applied and followed through on
1:38:24his plan with persistence and backed it
1:38:27with firm decision until it had been
1:38:29fully carried out
1:38:30sixth he prepared the way for success by
1:38:33a burning desire for success
1:38:36if you are one of those who have often
1:38:38wondered how great fortunes are
1:38:40accumulated this story of the creation
1:38:42of the United States Steel Corporation
1:38:44will be enlightening
1:38:46if you have any doubt that men can Think
1:38:48and Grow Rich this story should dispel
1:38:50that doubt because you can plainly see
1:38:52in the story of the United States Steel
1:38:54the application of a major portion of
1:38:57the 13 principles described in this book
1:39:00this astounding description of the power
1:39:02of an idea was dramatically told by John
1:39:05Lowell in the New York World telegram
1:39:07with whose courtesy it is here reprinted
1:39:10a pretty after dinner speech for a
1:39:12billion dollars
1:39:14when on the evening of December 12 1900
1:39:17some 80 of the nation's Financial
1:39:19nobility gathered in the banquet hail of
1:39:22the University Club on Fifth Avenue to
1:39:24do honor to a young man from out of the
1:39:26West not half a dozen of the guests
1:39:28realized they were to witness the most
1:39:30significant episode in American
1:39:32industrial history
1:39:34J Edward Simmons and Charles Stuart
1:39:37Smith their hearts full of gratitude for
1:39:39the lavish Hospitality bestowed on them
1:39:41by Charles M Schwab during a recent
1:39:44visit to Pittsburgh had arranged a
1:39:46dinner to introduce the 38-year-old
1:39:48steel man to Eastern banking Society
1:39:51but they didn't expect him to Stampede
1:39:53the convention
1:39:55they warned him in fact that the bosoms
1:39:58within New York stuffed shirts would not
1:40:00be responsive to oratory and that if he
1:40:03didn't want to bore the Stillness and
1:40:04harrimans and Vanderbilts he had better
1:40:07limit himself to 15 or 20 minutes of
1:40:09polite vaporings and let it go at that
1:40:12even John Pierpont Morgan sitting on the
1:40:15right hand of Schwab as became his
1:40:17Imperial dignity intended to Grace the
1:40:19banquet table with his presence only
1:40:21briefly
1:40:23and so far as the press in public were
1:40:25concerned the whole Affair was of so
1:40:28little moment that no mention of it
1:40:29found its way into print the next day
1:40:32so The Two Hosts and the distinguished
1:40:35guests ate their way through the usual
1:40:37seven or eight courses
1:40:39there was little conversation and what
1:40:41there was of it was restrained
1:40:43few of the bankers and Brokers have met
1:40:45Schwab whose career had flowered along
1:40:48the banks of the Monongahela and none
1:40:50knew him well
1:40:52but B for the evening was over they in
1:40:54with the money Master Morgan were to be
1:40:57swept off their feet and a billion
1:40:59dollar baby the United States Steel
1:41:01Corporation was to be conceived
1:41:04it is perhaps unfortunate for the sake
1:41:06of history that no record of Charlie
1:41:08Schwab's speech at the dinner ever was
1:41:10made
1:41:12he repeated some parts of it at a later
1:41:14date during a similar meeting of Chicago
1:41:16bankers
1:41:18and still later when the government
1:41:19brought suit to dissolve the steel trust
1:41:22he gave his own version from the witness
1:41:24stand of the remarks that stimulated
1:41:27Morgan into a frenzy of financial
1:41:29activity
1:41:30it is probable however that it was AV
1:41:33homely speech somewhat ungrammatical for
1:41:36the niceties of language never bothered
1:41:38Schwab full of epigram and threaded with
1:41:41wit
1:41:42but aside from that it had a galvanic
1:41:44force in effect upon the five billions
1:41:46of estimated Capital that was
1:41:48represented by the diners
1:41:50after it was over and the Gathering was
1:41:52still under its spell although Schwab
1:41:54had talked for 90 minutes Morgan led the
1:41:57order to a recessed window where
1:41:58dangling their legs from the high
1:42:00uncomfortable seat they talked for an
1:42:03hour more
1:42:04the magic of the schwa personality had
1:42:07been turned on full force but what was
1:42:09more important in lasting was the
1:42:11full-fledged clear-cut program he laid
1:42:14down for the aggrandizement of Steel
1:42:16many other men had tried to interest
1:42:18Morgan in slapping together a steel
1:42:20trust after the pattern of the biscuit
1:42:22wire and hoop sugar rubber whiskey oil
1:42:26or chewing gum combinations
1:42:29John W Gates The Gambler had urged it
1:42:33but Morgan distrusted him
1:42:35the more boys Bill and Jim Chicago stock
1:42:38jobbers who had glued together a match
1:42:40trust in a cracker Corporation had urged
1:42:43it and failed
1:42:45Albert H Gary the sanctimonious country
1:42:48lawyer wanted to Foster it but he wasn't
1:42:50big enough to be impressive
1:42:53until Schwab's eloquence took J.P Morgan
1:42:56to the Heights from which he could
1:42:57visualize the solid results of the most
1:42:59daring Financial undertaking ever
1:43:01conceived the project was regarded as a
1:43:04Delirious dream of easy money crackpots
1:43:07the financial magnetism that began a
1:43:09generation ago to attract thousands of
1:43:12small and sometimes inefficiently
1:43:14managed companies into large in
1:43:15competition crushing combinations had
1:43:18become operative in the steel world
1:43:19through the devices of that jovial
1:43:21business pirate John W Gates
1:43:24Gates already had formed the American
1:43:27Steel and Wire company out of a chain of
1:43:29small concerns and together with Morgan
1:43:31had created the Federal Steel company
1:43:34the national tube and American Bridge
1:43:37companies were two more Morgan concerns
1:43:39and the more Brothers had forsaken the
1:43:41match in cookie business to form the
1:43:43American group tin plate steel hoop
1:43:45sheet steel and the national Steel
1:43:47company
1:43:49but by the side of Andrew Carnegie's
1:43:51gigantic vertical trust a trust owned
1:43:54and operated by 53 Partners those other
1:43:56combinations were Picayune
1:43:59they might combine to their hearts
1:44:01content but the whole lot of them
1:44:02couldn't make a dent in the Carnegie
1:44:04organization and Morgan knew it
1:44:07The Eccentric old Scott knew it too
1:44:10from the Magnificent Heights of skibble
1:44:12Castle he had viewed first with
1:44:14amusement and then with resentment the
1:44:16attempts of Morgan smaller companies to
1:44:18cut into his business
1:44:21when the attempts became too bold
1:44:23Carnegie's temper was translated into
1:44:25anger and retaliation
1:44:27he decided to duplicate every Mill owned
1:44:30by his rivals
1:44:32hitherto he hadn't been interested in
1:44:34wire pipe Hoops or sheet
1:44:37instead he was content to sell such
1:44:40companies the raw steel and let them
1:44:42work it into whatever shape they wanted
1:44:45now with Schwab as his chief enable
1:44:47Lieutenant he planned to drive his
1:44:49enemies to the wall
1:44:51so it was that in the speech of Charles
1:44:53M Schwab Morgan saw the answer to his
1:44:56problem of combination
1:44:58a trust without Carnegie giant of them
1:45:00all would be no trust at all a plum
1:45:03pudding as one writer said without the
1:45:05plums
1:45:07Schwab's speech on the night of December
1:45:0912 1900 undoubtedly carried the
1:45:11inference though not the pledge that the
1:45:14vast Carnegie Enterprise could be
1:45:16brought under the Morgan tent
1:45:18he talked of the world future for steel
1:45:20of reorganization for efficiency of
1:45:23specialization of the scrapping of
1:45:26unsuccessful Mills and concentration of
1:45:28effort on the flourishing properties of
1:45:30economies in the OR traffic of economies
1:45:33in overhead and administrative
1:45:34Departments of capturing foreign markets
1:45:38more than that he told the Buccaneers
1:45:40among them whereinlay the errors of
1:45:42their customary piracy
1:45:44their purpose is he inferred badmin to
1:45:47create monopolies raise prices and pay
1:45:50themselves fat dividends out of
1:45:52privilege
1:45:53Schwab condemned the system in his
1:45:55heartiest manner
1:45:57the short-sightedness of such a policy
1:45:59he told his hearers lay in the fact that
1:46:02it restricted the market in an era when
1:46:04everything cried for expansion
1:46:06by cheapening the cost of Steel he
1:46:09argued an ever-expanding Market would be
1:46:11created more uses for steel would be
1:46:14devised and a goodly portion of the
1:46:16World Trade could be captured
1:46:19actually though he did not know it
1:46:21Schwab was an apostle of modern mass
1:46:23production
1:46:24so the dinner at the University Club
1:46:27came to an end
1:46:28Morgan went home to think about Schwab's
1:46:31Rosie predictions
1:46:33Schwab went back to Pittsburgh to run
1:46:35the steel business for we Andrew
1:46:37Carnegie while Gary and the rest went
1:46:40back to their stock tickers to fiddle
1:46:42around in anticipation of the next move
1:46:45it was not long coming
1:46:47it took Morgan about one week to digest
1:46:50the Feast of Reason Schwab had placed
1:46:52before him
1:46:53when he had assured himself that no
1:46:55Financial indigestion was to result he
1:46:58sent for Schwab and found that young man
1:47:00rather koi
1:47:02Mr Carnegie Schwab indicated might not
1:47:05like it if he found his trusted company
1:47:07president had been flirting with the
1:47:08Emperor of Wall Street the street upon
1:47:11which Carnegie was resolved never to
1:47:13tread
1:47:14then it was suggested by John W Gates
1:47:17the go-between that if Schwab happened
1:47:19to be in the Bellevue Hotel in
1:47:21Philadelphia J.P Morgan might also
1:47:24happen to be there
1:47:26when Schwab arrived however Morgan was
1:47:29inconveniently Ill that his New York
1:47:31home and so on the Elder man's pressing
1:47:33invitation Schwab went to New York and
1:47:36presented himself at the door of the
1:47:38financier's library
1:47:40now certain economic historians have
1:47:42professed the belief that from the
1:47:44beginning to the end of the drama the
1:47:46stage was set by Andrew Carnegie that
1:47:48the dinner to Schwab the famous speech
1:47:50the Sunday night conference between
1:47:52Schwab and the money King where events
1:47:54arranged by the kaniskov
1:47:57the truth is exactly the opposite
1:48:00when Schwab was called in to consummate
1:48:02the deal he didn't even know whether V
1:48:04the little boss as Andrew was called
1:48:06would so much as listen to an offer to
1:48:09sell particularly to a group of men whom
1:48:12Andrew regarded as being endowed with
1:48:14something less than holiness
1:48:16but Schwab did take into the conference
1:48:18with him in his own handwriting six
1:48:21sheets of copper plate figures
1:48:22representing to his mind the physical
1:48:24worth and the potential earning capacity
1:48:26of every Steel company he regarded as an
1:48:29essential star in the new metal
1:48:30firmament
1:48:32for men pondered over these figures all
1:48:35night
1:48:36the chief of course was Morgan steadfast
1:48:39in his belief in the divine right of
1:48:41money
1:48:42with him was his aristocratic partner
1:48:44Robert bacon a scholar and a gentleman
1:48:48the third was John W Gates who Morgan
1:48:50scorned as a gambler and used as a tool
1:48:54the fourth was Schwab who knew more
1:48:56about the processes of making selling
1:48:58steel than any whole group of men than
1:49:00living
1:49:01throughout that conference the
1:49:03pittsburghers Figures were never
1:49:05questioned
1:49:06if he said a company was worth so much
1:49:09then it was worth that much and no more
1:49:12he was insistent too upon including in
1:49:15the combination only those concerns he
1:49:17nominated
1:49:18he had conceived a corporation in which
1:49:21there would be no duplication not even
1:49:23to satisfy the greed of friends who
1:49:25wanted to unload their companies upon
1:49:27the broad Morgan shoulders
1:49:29thus he left out by design a number of
1:49:32the larger concerns upon which the
1:49:34walruses and Carpenters of Wall Street
1:49:36had cast Hungry Eyes
1:49:38when Dawn came Morgan Rose and
1:49:41straightened his back
1:49:43only one question remained
1:49:45do you think you can persuade Andrew
1:49:47Carnegie to sell he asked
1:49:50I can try said Schwab
1:49:53if you can get him to sell I will
1:49:55undertake the matter said Morgan
1:49:58so far so good
1:50:00but would Carnegie sell
1:50:02how much would he demand
1:50:04Schwab thought about 320 million dollars
1:50:08what would he take payment in
1:50:11common or preferred stocks
1:50:13bonds
1:50:15cash
1:50:16nobody could raise a third of a billion
1:50:19dollars in cash
1:50:21there was a golf game in January on the
1:50:23frost cracking Heath of the Saint
1:50:25Andrews links in Westchester with Andrew
1:50:27bundled up in sweaters against a cold
1:50:29and Charlie talking valuably as usual to
1:50:33keep his spirits up
1:50:34but no word of business was mentioned
1:50:37until the pair sat down in a cozy warmth
1:50:39of the Carnegie Cottage hard by
1:50:42then with the same persuasiveness that
1:50:44had hypnotized 80 millionaires at the
1:50:47University Club Schwab poured out the
1:50:49glittering Promises of retirement in
1:50:51comfort of Untold Millions to satisfy
1:50:54the old man's social Caprices
1:50:56Carnegie capitulated wrote a figure on a
1:50:59slip of paper handed it to Schwab and
1:51:01said be all right that's what we'll sell
1:51:04for
1:51:05the figure was approximately 400 million
1:51:08dollars and was reached by taking the
1:51:10320 million dollars mentioned by Schwab
1:51:13as a basic figure and adding to it 80
1:51:16million dollars to represent the
1:51:17increased Capital value over the
1:51:19previous two years
1:51:21later on the deck of a transatlantic
1:51:24liner the Scotsman said ruefully to
1:51:26Morgan I wish I had asked you for 100
1:51:28million dollars more
1:51:30if you had asked for it you'd have
1:51:32gotten it Morgan told him cheerfully
1:51:35there was an uproar of course
1:51:38a British correspondent cabled at the
1:51:40foreign Steel world was appalled by the
1:51:43gigantic combination
1:51:45president Hadley of Yale declared that
1:51:48unless trusts were regulated the country
1:51:50might expect an emperor in Washington
1:51:51within the next 25 years
1:51:54but that able stock manipulator Keen
1:51:57went at his work of shoving the new
1:51:59stock at the public so vigorously that
1:52:01all the excess water estimated by some
1:52:03at nearly dollar 6000 was absorbed in a
1:52:08twinkling
1:52:09so Carnegie had his millions and the
1:52:11Morgan Syndicate had 62 million dollars
1:52:14for all its trouble and all the boys
1:52:16from gates to Gary had their Millions
1:52:19the 38-year-old Schwab had his reward
1:52:23he was made president of the new
1:52:25Corporation and remained in control
1:52:27until 1930.
1:52:29the dramatic story of big business which
1:52:32you have just finished was included in
1:52:34this book because it is a perfect
1:52:36illustration of the method by which
1:52:37desire can be transmuted into its
1:52:40physical equivalent
1:52:42I imagine some readers will question the
1:52:44statement that Amir intangible desire
1:52:47can be converted into its physical
1:52:48equivalent
1:52:50doubtless some will say you cannot
1:52:52convert nothing into something
1:52:55the answer is in the story of United
1:52:57States Steel
1:52:58that giant organization was created in
1:53:01the mind of one man
1:53:03the plan by which the organization was
1:53:05provided with the steel mills that gave
1:53:07it Financial stability was created in
1:53:10the mind of the same man
1:53:12his faith his desire his imagination his
1:53:15persistence were the real ingredients
1:53:17that went into United States Steel
1:53:20the steel mills and mechanical equipment
1:53:22acquired by The Corporation after it had
1:53:25been brought into legal existence were
1:53:27incidental but careful analysis will
1:53:30disclose the fact that the appraised
1:53:32value of the properties acquired by the
1:53:34corporation increased in value by an
1:53:36estimated 600 million dollars by the
1:53:38mere transaction which Consolidated them
1:53:41under one management
1:53:43in other words Charles M Schwab's idea
1:53:46plus the Faith with which he conveyed it
1:53:48to the minds of J.P Morgan and the
1:53:50others was marketed for a profit of
1:53:52approximately 600 million dollars
1:53:55not an insignificant sum for a single
1:53:58idea
1:53:59what happened to some of the men who
1:54:01took their share of the millions of
1:54:03dollars of profit made by this
1:54:04transaction is a matter with which we
1:54:06are not now concerned
1:54:08the important feature of the astounding
1:54:10achievement is that it serves as
1:54:12unquestionable evidence of the soundness
1:54:14of the philosophy described in this book
1:54:16because this philosophy was the warp and
1:54:19the Wolf of the entire transaction
1:54:21moreover the practicability of the
1:54:24philosophy has been established by the
1:54:26fact that the United States Steel
1:54:27Corporation prospered and became one of
1:54:30the richest and most powerful
1:54:31corporations in America employing
1:54:33thousands of people developing new uses
1:54:36for steel and opening new markets thus
1:54:39proving that the 600 million dollars in
1:54:41profit which the Schwab idea produced
1:54:43was earned
1:54:45riches begin in the form of thought
1:54:48the amount is limited only by the person
1:54:50in whose mind the thought is put into
1:54:52motion
1:54:53Faith removes limitations
1:54:56remember this when you are ready to
1:54:58bargain with life or whatever it is that
1:55:00you ask is your price for having passed
1:55:02this way
1:55:03remember also that the man who created
1:55:06the United States Steel Corporation was
1:55:08practically unknown at the time
1:55:11he was merely Andrew Carnegie's man
1:55:13Friday until he gave birth to his famous
1:55:16idea
1:55:17after that he quickly Rose to a position
1:55:19of power Fame and riches
1:55:23there are no limitations to the Mind
1:55:25except those we acknowledge
1:55:27both poverty and riches are The
1:55:29Offspring of thought
1:55:33chapter 4.
1:55:35Auto suggestion
1:55:37Auto suggestion is a term which applies
1:55:40to all suggestions and all
1:55:41self-administered stimuli which reach
1:55:43one's Mind through the five senses
1:55:46stated in another way Auto suggestion is
1:55:49self-suggestion
1:55:51it is the agency of communication
1:55:53between that part of the Mind where
1:55:55conscious thought takes place and that
1:55:57which serves as the seat of action for
1:55:59the subconscious mind
1:56:01through the dominating thoughts which
1:56:03one permits to remain in the conscious
1:56:05mind whether these thoughts be negative
1:56:07or positive is immaterial the principle
1:56:10of Auto suggestion voluntarily reaches
1:56:13the subconscious mind and influences it
1:56:15with these thoughts
1:56:16no thought whether it be negative or
1:56:19positive can enter the subconscious mind
1:56:21without the aid of the principle of Auto
1:56:24suggestion with the exception of
1:56:25thoughts picked up from The Ether
1:56:28stated differently all sense Impressions
1:56:31which are perceived through the five
1:56:32senses are stopped by the conscious
1:56:35thinking mind and may be either passed
1:56:37on to the subconscious mind or rejected
1:56:39at will
1:56:41the conscious faculty serves therefore
1:56:43as an outer guard to the approach of the
1:56:46subconscious
1:56:47Nature has so built man that he has
1:56:50absolute control over the material which
1:56:52reaches his subconscious mind through
1:56:54his five senses although this is not
1:56:57meant to be construed as a statement
1:56:58that man always exercises this control
1:57:02in the great majority of instances he
1:57:04does not exercise it which explains why
1:57:07so many people go through life in
1:57:09poverty
1:57:10recall what has been said about the
1:57:12subconscious mind resembling a fertile
1:57:14guard dense spot in which weeds will
1:57:16grow in abundance if the seeds of more
1:57:19desirable crops are not sown therein
1:57:22Auto suggestion is the agency of control
1:57:24through which an individual May
1:57:26voluntarily feed his subconscious mind
1:57:28on thoughts of a creative nature or by
1:57:31neglect permit thoughts of a destructive
1:57:33nature to find their way into this Rich
1:57:36Garden of the Mind
1:57:38you were instructed in the last of the
1:57:40six steps described in a chapter on
1:57:42desire to read aloud twice daily the
1:57:45written statement of your desire for
1:57:46money and to see and feel yourself
1:57:49already in possession of the money
1:57:51by following these instructions you
1:57:54communicate the object of your desire
1:57:56directly to your subconscious mind in a
1:57:58spirit of absolute faith
1:58:01true repetition of this procedure you
1:58:03voluntarily create thought habits which
1:58:05are favorable to your efforts to
1:58:07transmute desire into its monetary
1:58:09equivalent
1:58:11go back to these six steps described in
1:58:13Chapter 2 and read them again very
1:58:16carefully before you proceed further
1:58:19then when you come to it read very care
1:58:22fully the four instructions for the
1:58:24organization of your Mastermind group
1:58:26The Scribe in the chapter on organized
1:58:29planning
1:58:30by comparing these two sets of
1:58:32instructions with that which has been
1:58:34stated on auto suggestion you of course
1:58:36will see that the instructions involve
1:58:39the application of the principle of Auto
1:58:41suggestion
1:58:42remember therefore when reading aloud
1:58:45the statement of your desire through
1:58:47which you are endeavoring to develop a
1:58:49money Consciousness that the mere
1:58:51reading of the words is of no
1:58:52consequence unless you mix emotion or
1:58:55feeling with your words
1:58:57if you repeat a million times the famous
1:58:59Emile cool formula day by day in every
1:59:02way I am getting better and better
1:59:04without mixing emotion and Faith with
1:59:07your words you will experience no
1:59:09desirable results
1:59:11your subconscious mind recognizes and
1:59:14acts upon only thoughts which have been
1:59:15well mixed with emotion or feeling
1:59:18this is a fact of such importance as to
1:59:21Warrant repetition in practically every
1:59:22chapter because the lack of
1:59:24understanding of this is the main reason
1:59:26the majority of people who try to apply
1:59:28the principle of Auto suggestion get no
1:59:30desirable results
1:59:32plain unemotional words do not influence
1:59:35the subconscious mind
1:59:38you will get no appreciable results
1:59:40until you learn to reach your
1:59:41subconscious mind with thoughts or
1:59:43spoken words which have been well
1:59:45emotionalized with belief
1:59:47do not become discouraged if you cannot
1:59:50control and direct your emotions the
1:59:52first time you try to do so
1:59:54remember there is no such possibility as
1:59:57something for nothing
1:59:59ability to reach and influence your
2:00:01subconscious mind has its price and you
2:00:04must pay that price
2:00:05you cannot cheat even if you desire to
2:00:08do so
2:00:09the price of ability to influence your
2:00:12subconscious mind is Everlasting
2:00:14persistence in applying the principles
2:00:16described here
2:00:17you cannot develop the desired ability
2:00:20for a lower price
2:00:22you and you alone must decide whether or
2:00:25not the reward for which you are
2:00:26striving the money Consciousness is
2:00:29worth the price you must pay for it in
2:00:31effort
2:00:32wisdom and cleverness alone will not
2:00:35attract and retain money except in a few
2:00:37very rare instances where the law of
2:00:40averages favors the attraction of money
2:00:42through these sources
2:00:44the method of attracting money described
2:00:46here does not depend upon the law of
2:00:49averages
2:00:50moreover the method plays no favorites
2:00:54it will work for one person as
2:00:56effectively as it will for another
2:00:58where failure is experienced it is the
2:01:01individual not the method which has
2:01:03failed
2:01:04if you try and fail make another effort
2:01:07and still another until you succeed
2:01:10your ability to use the principle of
2:01:12Auto suggestion will depend very largely
2:01:15Upon Your Capacity to concentrate upon a
2:01:18given desire until that desire becomes a
2:01:20burning obsession
2:01:22when you begin to carry out the
2:01:23instructions in connection with the six
2:01:25steps described in the second chapter it
2:01:28will be necessary for you to make use of
2:01:30the principle of concentration
2:01:32let us here offer suggestions for the
2:01:35effective use of concentration
2:01:37when you begin to carry out the first of
2:01:39the six steps which instructs you to fix
2:01:42in your own mind the exact amount of
2:01:44money you desire hold your thoughts on
2:01:46that amount of money by concentration or
2:01:48fixation of attention with your eyes
2:01:50closed until you can actually see the
2:01:53physical appearance of the money
2:01:55do this at least once each day
2:01:58as you go through these exercises follow
2:02:01the instructions given in the chapter on
2:02:03faith and see yourself actually I in
2:02:05possession of the money
2:02:07here is a most significant fact the
2:02:09subconscious mind takes any orders given
2:02:12it in a spirit of absolute faith and
2:02:14acts upon those orders although the
2:02:16orders often have to be presented over
2:02:18and over again through repetition before
2:02:21they are interpreted by the subconscious
2:02:23mind
2:02:24following the preceding statement
2:02:26consider the possibility of playing a
2:02:28perfectly legitimate trick on your
2:02:30subconscious mind by making it believe
2:02:33because you believe it that you must
2:02:35have the amount of money you are
2:02:36visualizing that this money is already
2:02:39awaiting your claim that the
2:02:40subconscious mind must hand over to you
2:02:43practical plans for acquiring the money
2:02:45which is yours
2:02:46hand over the thoughts suggested in the
2:02:49preceding paragraph to your imagination
2:02:51and see what your imagination can or
2:02:53will do to create practical plans for
2:02:56the accumulation of money through
2:02:57transmutation of your desire
2:03:00do not wait for a definite plan through
2:03:03which you intend to exchange services or
2:03:05merchandise in return for the money you
2:03:07are visualizing but begin at once to see
2:03:09yourself in possession of the money
2:03:11demanding and expecting meanwhile that
2:03:13your subconscious mind will hand over
2:03:15the plan or plans you need
2:03:18be on the alert for these plans and when
2:03:20they appear put them into action
2:03:22immediately
2:03:24when the plans appear they will probably
2:03:26flash into your mind through the sixth
2:03:29sense in the form of an inspiration
2:03:32this inspiration may be considered a
2:03:34direct telegram or message from infinite
2:03:37intelligence
2:03:38treat it with respect and act upon it as
2:03:41soon as you receive it
2:03:43failure to do this will be fatal to your
2:03:45success
2:03:47in the fourth of the six steps you were
2:03:49instructed to create a definite plan for
2:03:51carrying out your desire and begin at
2:03:54once to put this plan into action
2:03:57you should follow this instruction in
2:03:58the manner described in the preceding
2:04:00paragraph
2:04:02do not trust to your reason when
2:04:04creating your plan for accumulating
2:04:06money through the transmutation of
2:04:07Desire
2:04:09your reason is faulty
2:04:11moreover your reasoning faculty may be
2:04:14lazy and if you depend entirely upon it
2:04:17to serve you it may disappoint you
2:04:20when visualizing the money you intend to
2:04:22accumulate with closed eyes see yourself
2:04:25rendering the service or delivering the
2:04:27merchandise you intend to give in return
2:04:29for this money
2:04:30this is important
2:04:32summary of instructions
2:04:35the fact that you are reading this book
2:04:37is an indication that you earnestly seek
2:04:39knowledge
2:04:41it is also an indication that you are a
2:04:43student of this subject
2:04:45if you are only a student there is a
2:04:48chance that you may learn much that you
2:04:49did not know but you will learn only by
2:04:52assuming an attitude of humility
2:04:54if you choose to follow some of the
2:04:56instructions but neglect or refuse to
2:04:59follow others you will fail
2:05:01to get satisfactory results you must
2:05:04follow all instructions in a spirit of
2:05:06faith
2:05:07the instructions given in connection
2:05:09with the six steps in the second chapter
2:05:11will now be summarized and blended with
2:05:14the principles covered by this chapter
2:05:16as follows
2:05:18first
2:05:19go into some quiet spot preferably in
2:05:22bed at night where you will not be
2:05:24disturbed or interrupted close your eyes
2:05:26and repeat aloud so you may hear your
2:05:29own words the written statement of the
2:05:31amount of money you intend to AC
2:05:33accumulate the time limit for its
2:05:35accumulation and a description of the
2:05:37service or merchandise you intend to
2:05:39give in return for the money
2:05:42as you carry out these instructions see
2:05:44yourself already in possession of the
2:05:46money
2:05:47for example suppose that you intend to
2:05:50accumulate fifty thousand dollars by the
2:05:52first of January five years hence that
2:05:55you intend to give personal services in
2:05:57return for the money in the capacity of
2:06:00a Salesman
2:06:01your written statement of your purpose
2:06:03should be similar to The Following
2:06:05by the first day of January 19 I will
2:06:09have in my possession fifty thousand
2:06:10dollars which will come to me in various
2:06:13amounts from time to time during the
2:06:15interim
2:06:16in return for this money I will give the
2:06:18most efficient service of which I am
2:06:20capable rendering the fullest possible
2:06:22quantity and the best possible quality
2:06:24of service in the capacity of salesman
2:06:26of describe the service or merchandise
2:06:28you intend to sell
2:06:30I believe that I will have this money in
2:06:33my possession
2:06:34my faith is so strong that I can now see
2:06:37this money before my eyes
2:06:39I can touch it with my hands
2:06:42it is now awaiting transfer to me at the
2:06:44time and in the proportion that I
2:06:46deliver the service I intend to render
2:06:48in return for it
2:06:50I am awaiting a plan by which to
2:06:52accumulate this money and I will follow
2:06:54that plan when it is received
2:06:57second
2:06:59repeat this program night and morning
2:07:01until you can see in your imagination
2:07:04the money you intend to accumulate
2:07:07third
2:07:08place a written copy of your statement
2:07:10where you can see it night and morning
2:07:12and read it just before retiring and
2:07:14upon arising until it has been memorized
2:07:17remember as you carry out these
2:07:20instructions that you are applying the
2:07:22principle of Auto suggestion for the
2:07:24purpose of giving orders to your
2:07:26subconscious mind
2:07:27remember also that your subconscious
2:07:30mind will act only upon instructions
2:07:33which are emotionalized and hand it over
2:07:35to it with feeling
2:07:37faith is the strongest and most
2:07:39productive of the emotions
2:07:42follow the instructions given in the
2:07:44chapter on faith
2:07:45these instructions May at first seem
2:07:49abstract
2:07:50do not let this disturb you
2:07:52follow the instructions no matter how
2:07:55abstract or impractical they may at
2:07:57first appear to be
2:08:00the time will soon come if you do as you
2:08:02have been instructed in spirit as well
2:08:04as in act when a whole new universe of
2:08:07power will unfold to you
2:08:09skepticism in connection with all new
2:08:12ideas is characteristic of all human
2:08:15beings
2:08:16but if you follow the instructions
2:08:18outlined your skepticism will soon be
2:08:20replaced by belief and this in turn will
2:08:24soon become crystallized into absolute
2:08:26faith
2:08:27then you will have arrived at the point
2:08:29where you may truly say I am the master
2:08:32of my fate I am the captain of my soul
2:08:35many philosophers have made the
2:08:37statement that man is the master of his
2:08:39own Earthly Destiny but most of them
2:08:41have failed to say why he is the master
2:08:44the reason that man may be the master of
2:08:47his own Earthly status and especially
2:08:49his financial status is Thoroughly
2:08:51explained in this chapter
2:08:54man may become the master of himself and
2:08:56of his environment because he has the
2:08:59power to influence his own subconscious
2:09:01mind and through it gain the cooperation
2:09:04of infinite intelligence
2:09:06you are now reading the chapter which
2:09:08represents the Keystone to the arch of
2:09:10this philosophy
2:09:12the instructions contained in this
2:09:14chapter must be understood and applied
2:09:16with persistence if you succeed in
2:09:18transmuting desire into money
2:09:21the actual performance of transmuting
2:09:23Desire into money involves the use of
2:09:26Auto suggestion as an agency by which
2:09:28one may reach and influence the
2:09:30subconscious mind
2:09:32the other principles are simply tools
2:09:35with which to apply Auto suggestion
2:09:37keep this thought in mind and you will
2:09:40at all times be conscious of the
2:09:42important part the principle of Auto
2:09:44suggestion is to play in your efforts to
2:09:46accumulate money through the methods
2:09:48described in this book
2:09:50carry out these instructions as though
2:09:52you were a small child
2:09:54inject into your effort something of the
2:09:57faith of a child
2:09:58the author has been most careful to see
2:10:01that no impractical instructions were
2:10:03included because of his sincere desire
2:10:05to be helpful
2:10:07after you have read the entire book come
2:10:09back to this chapter and follow in
2:10:11spirit and in action this instruction
2:10:15read the entire chapter aloud once every
2:10:17night until you become thoroughly
2:10:20convinced that the principle of Auto
2:10:21suggestion is sound that it will
2:10:24accomplish for you all that has been
2:10:25claimed for it
2:10:27as you read underscore with a pencil
2:10:29every sentence which impresses you
2:10:31favorably
2:10:33follow the foregoing instruction to the
2:10:35letter and it will open the way for a
2:10:37complete understanding and Mastery of
2:10:39the principles of success
2:10:43chapter 5.
2:10:45specialized knowledge
2:10:48there are two kinds of knowledge
2:10:50one is General the other is specialized
2:10:54general knowledge no matter how great in
2:10:57quantity or variety it may be is of but
2:11:00little use in the accumulation of money
2:11:03the faculties of the great universities
2:11:05possess in the aggregate practically
2:11:08every form of general knowledge known to
2:11:10civilization
2:11:12most of the professors have but little
2:11:14or no money
2:11:15they specialize on teaching knowledge
2:11:18but they do not specialize on the
2:11:20organization or the use of knowledge
2:11:23knowledge will not attract money unless
2:11:25it is organized and intelligently
2:11:27directed through practical plans of
2:11:30action to the definite end of
2:11:32accumulation of money
2:11:34lack of understanding of this fact has
2:11:36been the source of confusion to millions
2:11:38of people who falsely believe that
2:11:40knowledge is power
2:11:42it is nothing of the sort
2:11:44knowledge is only potential power
2:11:47it becomes power only when and if it is
2:11:50organized into definite plans of action
2:11:52and directed to a definite end
2:11:55this Missing Link in all systems of
2:11:58Education known to civilization today
2:12:00may be found in the failure of
2:12:02educational institutions to teach their
2:12:04students how to organize and use
2:12:06knowledge after they acquire it
2:12:08many people make the mistake of assuming
2:12:11that because Henry Ford had but little
2:12:13schooling he is not a man of Education
2:12:17those who make this mistake do not know
2:12:19Henry Ford nor do they understand the
2:12:22real meaning of the word educate
2:12:24that word is derived from the Latin word
2:12:26eduko meaning to a deuce to draw out to
2:12:30develop from within
2:12:32an educated man is not necessarily one
2:12:35who has an abundance of general or
2:12:37specialized knowledge
2:12:39an educated man is one who has so
2:12:42developed the faculties of his mind that
2:12:44he may acquire anything he wants or its
2:12:46equivalent without violating the rights
2:12:48of others
2:12:50Henry Ford comes well within the meaning
2:12:52of this definition
2:12:54during the World War a Chicago newspaper
2:12:57published certain editorials in which
2:12:59among other statements Henry Ford was
2:13:02called an ignorant pacifist
2:13:04Mr Ford objected to the statements and
2:13:07brought suit against the paper for
2:13:09libeling him
2:13:10when the suit was tried in the courts
2:13:12the attorneys for the paper pleaded
2:13:15justification and placed Mr Ford himself
2:13:18on the witness stand for the purpose of
2:13:20proving to the jury that he was ignorant
2:13:23the attorneys asked Mr Ford a great
2:13:26variety of questions all of them
2:13:28intended to prove by his own evidence
2:13:30that while he might possess considerable
2:13:33specialized knowledge pertaining to the
2:13:35manufacture of automobiles he was in the
2:13:38main ignorant
2:13:39Mr Ford was plied with such questions as
2:13:42the following
2:13:44who was Benedict Arnold and how many
2:13:46soldiers did the British send over to
2:13:49America to put down the rebellion of
2:13:511776.
2:13:53in answer to the last question Mr Ford
2:13:55replied I do not know the exact number
2:13:58of soldiers the British sent over but I
2:14:00have heard that it was a considerably
2:14:02larger number than ever went back
2:14:04finally Mr Ford became tired of this
2:14:07line of questioning and in reply to a
2:14:10particularly offensive question he
2:14:12leaned over pointed his finger at the
2:14:14lawyer who had asked the question and
2:14:16said if I should really want to answer
2:14:18the foolish question you have just asked
2:14:20or any of the other questions you have
2:14:22been asking me let me remind you that I
2:14:24have a row of electric push buttons on
2:14:26my desk and by pushing the right button
2:14:29I can summon to my eight men who can
2:14:31answer any question I desire
2:14:33to ask concerning the business to which
2:14:36I am devoting most of my efforts
2:14:38now will you kindly tell me why I should
2:14:41clutter up my mind with general
2:14:43knowledge for the purpose of being able
2:14:45to answer questions when I have men
2:14:47around me who can supply any knowledge I
2:14:49require
2:14:50there certainly was good logic to that
2:14:53reply
2:14:54that answer floored the lawyer
2:14:56every person in the courtroom realized
2:14:59it was the answer not of an ignorant man
2:15:01but of a man of Education
2:15:03any man is educated who knows where to
2:15:06get knowledge when he needs it and how
2:15:08to organize that knowledge into definite
2:15:10plans of action
2:15:12through the assistance of his Mastermind
2:15:14group Henry Ford had at his command all
2:15:17the specialized knowledge he needed to
2:15:19enable him to become one of the
2:15:21wealthiest men in America
2:15:23it was not essential that he had this
2:15:25knowledge in his own mind
2:15:27surely no person who has sufficient
2:15:29inclination and intelligence to read a
2:15:32book of this nature can possibly miss
2:15:33the significance of this illustration
2:15:36before you can be sure of your ability
2:15:38to transmute desire into its monetary
2:15:41equivalent you will require specialized
2:15:43knowledge of the Service Merchandise or
2:15:46profession which you intend to offer in
2:15:48return for fortune
2:15:50perhaps you may need much more
2:15:52specialized knowledge than you have the
2:15:54ability or the inclination to acquire
2:15:56and if this should be true you may
2:15:58Bridge your weakness through the aid of
2:16:00your Mastermind group
2:16:02Andrew Carnegie stated that he
2:16:04personally knew nothing about the
2:16:06technical end of the steel business
2:16:08moreover he did not particularly care to
2:16:11know anything about it
2:16:13the specialized knowledge which he
2:16:15required for the manufacture and
2:16:16marketing of Steel he found available
2:16:18through the individual units of his
2:16:21Mastermind group
2:16:22the accumulation of great fortunes calls
2:16:25for power and power is acquired through
2:16:27highly organized and intelligently
2:16:29directed specialized knowledge but that
2:16:31knowledge does not necessarily have to
2:16:34be in the possession of the man who
2:16:36accumulates the fortune
2:16:38the preceding paragraph should give hope
2:16:40and encouragement to the man with
2:16:42ambition to accumulate a fortune who has
2:16:44not possessed himself of the necessary
2:16:46education to supply such specialized
2:16:49knowledge as he may require
2:16:51men sometimes go through life suffering
2:16:54from inferiority complexes because they
2:16:57are not men of Education
2:16:59the man who can organize and direct The
2:17:01Mastermind group of men who possess
2:17:04knowledge useful in the accumulation of
2:17:06money is just as much a man of Education
2:17:09as any man in the group
2:17:11remember this if you suffer from a
2:17:13feeling of inferiority because your
2:17:15schooling has been Limited
2:17:17Thomas a Edison had only three months of
2:17:20schooling during his entire life
2:17:23he did not lack education neither did he
2:17:26die poor
2:17:27Henry Ford had less than a sixth grade
2:17:30schooling but he has managed to do
2:17:32pretty well by himself financially
2:17:35specialized knowledge is among the most
2:17:37plentiful and the cheapest forms of
2:17:40service which may be had
2:17:42if you doubt this consult the payroll of
2:17:45any University
2:17:46it pays to know how to purchase
2:17:48knowledge
2:17:50first of all decide the sort of
2:17:52specialized knowledge you require and
2:17:54the purpose for which it is needed
2:17:56to a large extent your major purpose in
2:17:59life the goal to Ward which you are
2:18:01working will help determine what
2:18:03knowledge you need
2:18:05with this question settled your next
2:18:07move requires that you have accurate
2:18:09information concerning Dependable
2:18:10sources of knowledge
2:18:12the more important of these are
2:18:15a one's own experience and education
2:18:19B experience and education available
2:18:22through cooperation of others Mastermind
2:18:25Alliance
2:18:26C colleges and universities
2:18:30the public libraries through books and
2:18:33periodicals in which may be found all
2:18:35the knowledge organized by civilization
2:18:38e special training courses through night
2:18:41schools and home study schools in
2:18:43particular
2:18:44as knowledge is acquired it must be
2:18:47organized and put into use for a
2:18:49definite purpose through practical plans
2:18:52knowledge has no value except that which
2:18:55can be gained from its application
2:18:56towards some worthy end
2:18:59this is one reason why college degrees
2:19:01are not valued more highly
2:19:03they represent nothing but miscellaneous
2:19:06knowledge
2:19:07if you contemplate taking additional
2:19:09schooling first determine the purpose
2:19:11for which you want the knowledge you are
2:19:13seeking then learn where this particular
2:19:15sort of knowledge can be obtained from
2:19:17reliable sources
2:19:19successful men in all callings never
2:19:22stop acquiring specialized knowledge
2:19:24related to their major purpose business
2:19:27or profession
2:19:29those who are not successful usually
2:19:31make the mistake of believing that the
2:19:33knowledge acquiring period ends when one
2:19:35finishes school
2:19:37the truth is that schooling does but
2:19:39little more than to put one in the way
2:19:41of learning how to acquire practical
2:19:42knowledge
2:19:44with this changed World which began at
2:19:46the end of the economic collapse came
2:19:48also astounding changes in educational
2:19:51requirements
2:19:52the order of the day is specialization
2:19:56this truth was emphasized by Robert P
2:19:58Moore Secretary of appointments of
2:20:01Columbia University
2:20:03Specialists most sought after
2:20:05particularly sought after by employing
2:20:08companies are candidates who have
2:20:10specialized in some field business
2:20:11school graduates with training in
2:20:13accounting and statistics Engineers of
2:20:15all varieties journalists Architects
2:20:18chemists and also outstanding leaders
2:20:21and activity men of the senior class
2:20:23the man who has been active on the
2:20:25campus whose personality is such that he
2:20:28gets along with all kinds of people and
2:20:30who has done an adequate job with his
2:20:32studies has a most decided Edge over the
2:20:34strictly academic student
2:20:36some of these because of their
2:20:38all-around qualifications have received
2:20:41several offers of positions a few of
2:20:43them as many as six
2:20:45in departing from the conception that
2:20:47the straight student was invariably the
2:20:49one to get the choice of the better jobs
2:20:51Mr Moore said that most companies look
2:20:54not only to academic records but to
2:20:56activity records and personalities of
2:20:58the students
2:20:59one of the largest industrial companies
2:21:02the leader in its field in writing to Mr
2:21:05Moore concerning prospective seniors at
2:21:07the college said
2:21:09we are interested primarily in finding
2:21:11men who can make exceptional progress in
2:21:13management work
2:21:15for this reason we emphasize qualities
2:21:17of character intelligence and
2:21:20personality far more than specific
2:21:21educational background
2:21:24apprenticeship proposed
2:21:26proposing a system of apprenticing
2:21:28students in offices stores and
2:21:31Industrial occupations during the summer
2:21:33vacation Mr Moore asserts that after the
2:21:35first two or three years of college
2:21:37every student should be asked to choose
2:21:40a definite future course and to call a
2:21:42halt if he has been merely pleasantly
2:21:43drifting without purpose through an
2:21:45unspecialized academic curriculum
2:21:48colleges and universities must face the
2:21:51Practical consideration that all
2:21:52professions and occupations now demand
2:21:55Specialists he said urging that
2:21:57educational institutions accept more
2:21:59direct responsibility for vocational
2:22:01guidance
2:22:03one of the most reliable and practical
2:22:05sources of knowledge available to those
2:22:07who need specialized schooling is the
2:22:09night schools operated in most large
2:22:11cities
2:22:13the correspondent schools give
2:22:15specialized training anywhere the U.S
2:22:17males go on all subjects that can be
2:22:20taught by the extension method
2:22:22one advantage of home study training is
2:22:25the flexibility of the study program
2:22:27which permits one to study during spare
2:22:29time
2:22:30another's stupendous advantage of home
2:22:32study training if the school is
2:22:35carefully chosen is the fact that most
2:22:37courses offered by home study schools
2:22:39carry with them generous privileges of
2:22:41consultation which can be of Priceless
2:22:43value to those needing specialized
2:22:45knowledge
2:22:47no matter where you live you can share
2:22:49the benefits
2:22:51anything acquired without effort and
2:22:53without cost is generally unappreciated
2:22:55often discredited perhaps this is why we
2:22:58get so little from our marvelous
2:23:00opportunity in public schools
2:23:03the self-discipline one receives from a
2:23:05definite program of specialized study
2:23:07makes up to some extent for the wasted
2:23:09opportunity when knowledge was available
2:23:11without cost
2:23:13correspondent schools are highly
2:23:15organized business institutions
2:23:18their tuition fees are so low that they
2:23:21are forced to insist upon prompt
2:23:23payments
2:23:24being asked to pay whether the student
2:23:26makes good grades for poor has the
2:23:29effect of causing one to follow through
2:23:31with the course when he would otherwise
2:23:32drop it
2:23:33the correspondent schools have not
2:23:36stressed this point sufficiently for the
2:23:38truth is that their collection
2:23:39departments constitute the very finest
2:23:41sort of training on decision promptness
2:23:44action and the habit of finishing that
2:23:46which one begins
2:23:48I learned this from experience more than
2:23:5025 years ago
2:23:52iron mold for a home study course in
2:23:55advertising
2:23:56after completing eight or ten lessons I
2:23:59stopped studying but the school did not
2:24:01stop sending me Bills
2:24:03moreover it insisted upon payment
2:24:06whether I kept up my studies or not
2:24:09I decided that if I had to pay for the
2:24:11course which I had legally obligated
2:24:13myself to do I should complete the less
2:24:16sons and get my money's worth
2:24:18I felt at the time that the collection
2:24:21system of the school was somewhat too
2:24:23well organized but I learned later in
2:24:25life that it was a valuable part of my
2:24:27training for which no charge had been
2:24:29made
2:24:30being forced to pay I went ahead and
2:24:32completed the course
2:24:34later in life I discovered that the
2:24:37efficient collection system of that
2:24:38school had been worth much in the form
2:24:40of money earned because of the training
2:24:42in advertising I had so reluctantly
2:24:44taken
2:24:45we have in this country what is said to
2:24:48be the greatest public school system in
2:24:49the world
2:24:51we have invested fabulous sums for fine
2:24:53buildings we have provided convenient
2:24:55transportation for children living in
2:24:57the rural districts so they may attend
2:24:59the best schools but there is one
2:25:01astounding weakness to this marvelous
2:25:03system it is free
2:25:06one of the strange things about human
2:25:08beings is that they value only that
2:25:10which has a price
2:25:12the free schools of America and the free
2:25:14public libraries do not impress people
2:25:17because they are free
2:25:19this is the major reason why so many
2:25:21people find it necessary to acquire
2:25:23additional training after they quit
2:25:25school and go to work
2:25:27it is also one of the major reasons why
2:25:29employee ERS give greater consideration
2:25:32to employees who take home study courses
2:25:35they have learned from experience that
2:25:37any person who has the ambition to give
2:25:39up a part of his spare time to studying
2:25:41at home has in him those qualities which
2:25:43make for leadership
2:25:45this recognition is not a charitable
2:25:48gesture it is Sound business judgment
2:25:50upon the part of the employers
2:25:52there is one weakness in people for
2:25:54which there is no remedy
2:25:56it is the universal weakness of lack of
2:25:59ambition
2:26:00persons especially salaried people who
2:26:03schedule their spare time to provide for
2:26:06home study seldom remain at the bottom
2:26:08very long
2:26:10their action opens the way for the
2:26:12upward climb removes many obstacles from
2:26:15their path and gains the friendly
2:26:17interest of those who have the power to
2:26:19put them in the way of opportunity
2:26:21the home study method of training is
2:26:23especially suited to the needs of
2:26:25employed people who find after leaving
2:26:27school that they must acquire additional
2:26:30specialized knowledge but cannot spare
2:26:32the time to go back to school
2:26:34the changed economic conditions
2:26:36prevailing since the depression have
2:26:38made it necessary for thousands of
2:26:40people to find additional or new sources
2:26:42of income
2:26:44for the majority of these the solution
2:26:46to their problem may be found only by
2:26:48acquiring specialized knowledge
2:26:51many will be forced to change their
2:26:53occupations entirely
2:26:55when a merchant finds that a certain
2:26:57line of merchandise is not selling he
2:27:00usually supplants it with another that
2:27:01is in demand
2:27:03the person whose business is that of
2:27:05marketing personal services must also be
2:27:08an efficient Merchant
2:27:09if his services do not bring adequate
2:27:12returns in one occupation he must change
2:27:14to another where broader opportunities
2:27:17are available
2:27:19Stuart Austin where prepared himself as
2:27:21a construction engineer and followed
2:27:23this line of work until the depression
2:27:25limited his Market to where it did not
2:27:26give him the income he required
2:27:29he took inventory of himself decided to
2:27:32change his profession to law went back
2:27:34to school and took special courses by
2:27:36which he prepared himself as a
2:27:38corporation lawyer
2:27:39despite the fact that oppression had not
2:27:41ended he completed his training passed a
2:27:44bar examination and quickly built a
2:27:46lucrative law practice in Dallas Texas
2:27:49in fact he is turning away clients
2:27:52just to keep the record straight and to
2:27:55anticipate the Alibis of those who will
2:27:57say I couldn't go to school because I
2:27:59have a family to support or I'm too old
2:28:02I will add the information that Mr Weir
2:28:04was past 40 and married when he went
2:28:06back to school
2:28:08moreover by carefully selecting highly
2:28:11specialized courses in colleges best
2:28:13prepared to teach the subjects chosen Mr
2:28:16we're completed in two years the work
2:28:18for which the majority of law students
2:28:20require for years
2:28:22it pays to know how to purchase
2:28:24knowledge
2:28:25the person who stopped studying merely
2:28:28because he has finished school is
2:28:29forever hopelessly doomed to mediocrity
2:28:32no matter what may be his calling
2:28:34the way of success is the way of
2:28:37continuous pursuit of knowledge
2:28:39let us consider a specific instance
2:28:42during the Depression as salesmen in a
2:28:45grocery store found himself without a
2:28:47position
2:28:48having had some bookkeeping experience
2:28:50he took a special course in accounting
2:28:53familiarized himself with all the latest
2:28:55bookkeeping and office equipment and
2:28:57went into business for himself
2:28:59starting with the grocer for whom he had
2:29:02formally worked he made contracts with
2:29:04more than 100 small Merchants to keep
2:29:06their books at a very nominal monthly
2:29:08fee
2:29:09his idea was so practical that he soon
2:29:12found it necessary to set up a portable
2:29:14office in a light delivery truck which
2:29:17he equipped with modern bookkeeping
2:29:18machinery
2:29:20he now has a fleet of these bookkeeping
2:29:22offices on wheels and employs a large
2:29:25staff of assistance thus providing small
2:29:28Merchants with Accounting Service equal
2:29:29to the best that money can buy at very
2:29:32nominal cost
2:29:34specialized knowledge plus imagination
2:29:36were the ingredients that went into this
2:29:39unique and successful business
2:29:41last year the owner of that business
2:29:43paid an income tax of almost 10 times as
2:29:46much as was paid by the merchant for
2:29:48whom he worked in the depression forced
2:29:50upon him a temporary adversity which
2:29:52proved to be a blessing in disguise
2:29:55the beginning of this successful
2:29:56business was an idea
2:29:58inasmuch as I had the privilege of
2:30:00supplying the unemployed salesman with
2:30:03that idea I now assume the further
2:30:05privilege of suggesting another idea
2:30:07which has within it the possibility of
2:30:09even greater income
2:30:11also the possibility of rendering useful
2:30:13service to thousands of people who badly
2:30:16need that service
2:30:17the idea was suggested by the salesman
2:30:20who gave up selling and went into the
2:30:22business of keeping books on a wholesale
2:30:24basis
2:30:25when the plan was suggested as a
2:30:27solution of his unemployment problem he
2:30:30quickly exclaimed I like the idea but I
2:30:33would not know how to turn it into Cash
2:30:35in other words he complained he would
2:30:38not know how to Market his bookkeeping
2:30:39knowledge after he acquired it
2:30:42so that brought up another problem which
2:30:45had to be solved
2:30:46with the aid of a young woman typist
2:30:49clever at hand lettering and who could
2:30:51put the story together a very attractive
2:30:53book was prepared describing the
2:30:55advantages of the new system of
2:30:57bookkeeping
2:30:58the pages were neatly typed and pasted
2:31:01in an ordinary scrapbook which was used
2:31:03as a silent salesman with which the
2:31:05story of this new business was so
2:31:07effectively told that its owner soon had
2:31:09more accounts than he could handle
2:31:12there are thousands of people all over
2:31:14the country who need the services of a
2:31:17merchandising specialist capable of
2:31:19preparing an attractive brief for use in
2:31:21marketing personal services
2:31:23the aggregate annual income from such a
2:31:26service might easily exceed that
2:31:27received by the largest employment
2:31:29agency and the benefits of the service
2:31:31might be made far greater to the
2:31:33purchaser than any to be obtained from
2:31:35an employment agency
2:31:37the idea here described was born of
2:31:40necessity to bridge an emergency which
2:31:42had to be covered but it did not stop by
2:31:44merely serving one person
2:31:47the woman who created the idea has a
2:31:49keen imagination
2:31:51she saw in her newly born brainchild the
2:31:53making of a new profession one that is
2:31:56destined to render valuable service to
2:31:58thousands of people who need practical
2:31:59guidance in marketing personal services
2:32:03spread to action by the instantaneous
2:32:05success of her first prepared plan to
2:32:08Market personal services this energetic
2:32:10woman turned next to the solution of a
2:32:12similar problem for her son who had just
2:32:14finished college but had been totally
2:32:16unable to find a market for his services
2:32:19the plan she originated for his use was
2:32:22the finest specimen of merchandising of
2:32:24personal services I have ever seen
2:32:27when the planned book had been completed
2:32:29it contained nearly 50 pages of
2:32:32beautifully typed properly organized
2:32:34information telling the story of her
2:32:36son's native ability schooling personal
2:32:39experiences and a great variety of other
2:32:41information too extensive for
2:32:43description
2:32:45the plan book also contained a complete
2:32:47description of the position her son
2:32:49desired together with a marvelous word
2:32:51picture of the exact plan he would use
2:32:53in filling the position
2:32:55the preparation of the planned book
2:32:57required several weeks labor during
2:33:00which time its creator sent her son to
2:33:02the public library almost daily to
2:33:04procure data needed in selling his
2:33:06services to best advantage
2:33:08she sent him also to all the competitors
2:33:11of his prospective employer and gathered
2:33:13from them Vital Information concerning
2:33:16their business methods which was of
2:33:17Great Value in the formation of the plan
2:33:19he intended to use in filling the
2:33:21position he sought
2:33:23when the plan had been finished it
2:33:25contained more than half a dozen very
2:33:27fine suggestions for the use and benefit
2:33:29of the prospective employer
2:33:32the suggestions were put into use by the
2:33:34company
2:33:35one may be inclined to ask why go to all
2:33:38this trouble to secure a job
2:33:40the answer is straight to the point also
2:33:43it is dramatic because it deals with a
2:33:45subject which assumes the proportion of
2:33:47a tragedy with millions of men and women
2:33:49whose sole source of income is personal
2:33:52services
2:33:53the answer is doing a thing well never
2:33:56is trouble
2:33:57the plan prepared by this woman for the
2:34:00benefit of her son helped him get the
2:34:02job for which he applied at the first
2:34:04interview at a salary fixed by himself
2:34:08moreover and this too is important the
2:34:11position did not require the young man
2:34:13to Stark at the bottom
2:34:15he began as a junior executive at an
2:34:18executive salary
2:34:20why go to all this trouble do you ask
2:34:23well for one thing the planned
2:34:26presentation of this young man's
2:34:27application for a position clipped off
2:34:29no less than 10 years of time he would
2:34:31have required to get to where he began
2:34:33had he started at the bottom and worked
2:34:36his way up
2:34:37this idea of starting at the bottom and
2:34:39working one's way up may appear to be
2:34:41sound but the major objection to it is
2:34:44this too many of those who begin at the
2:34:45bottom never manage to lift their heads
2:34:47high enough to be seen by opportunity so
2:34:50they remain at the bottom
2:34:52it should be remembered also that the
2:34:54out look from the bottom is not so very
2:34:56bright or encouraging
2:34:59it has a tendency to kill off ambition
2:35:02we call it getting into a rut which
2:35:05means that we accept Our Fate because we
2:35:07form the habit of daily routine a habit
2:35:09that finally becomes so strong we cease
2:35:12to try to throw it off
2:35:14and that is another reason why it pays
2:35:16to start one or two steps above the
2:35:18bottom
2:35:19by so doing one forms the habit of
2:35:21looking around of observing how others
2:35:24get ahead of seeing opportunity and of
2:35:27embracing it without hesitation
2:35:29Dan Halpin is a splendid example of what
2:35:32I mean
2:35:33during his college days he was manager
2:35:36of the famous 1930 National Championship
2:35:38Notre Dame football team when it was
2:35:41under the direction of the late Newt
2:35:42Rockne
2:35:44perhaps he was inspired by the great
2:35:46football coach to aim high and not
2:35:48mistake temporary defeat for failure
2:35:50just as Andrew Carnegie the great
2:35:53industrial leader inspired his young
2:35:55business lieutenants to set high goals
2:35:57for themselves
2:35:58at any rate young Halpin finished
2:36:01college at a mighty unfavorable time
2:36:03when the Depression had made jobs scarce
2:36:06so after a fling at Investment Banking
2:36:08and Motion Pictures he took the first
2:36:10opening with a potential future he could
2:36:12find selling electrical Hearing Aids on
2:36:15a commission basis
2:36:16anyone could start in that sort of job
2:36:19and help and knew it but it was enough
2:36:21to open the door of opportunity to him
2:36:24for almost two years he continued in a
2:36:27job not to his liking and he would never
2:36:29have risen above that job if he had not
2:36:31done something about his dissatisfaction
2:36:34he aimed first at the job of assistant
2:36:37sales manager of his company and got the
2:36:39job
2:36:40that one step upward placed him high
2:36:43enough above the crowd to enable him to
2:36:45see still greater opportunity also it
2:36:48placed him where opportunity could see
2:36:50him
2:36:51he made such a fine record selling
2:36:53hearing aids that a.m Andrews chairman
2:36:56of the board of the dictograph Products
2:36:58Company a business competitor of the
2:37:00company for which Halpin worked wanted
2:37:02to know something about that man Dan
2:37:04Halpin who was taking big sales away
2:37:06from the long-established dictograph
2:37:08company
2:37:09he sent for helping
2:37:12when the interview was over Halpin was
2:37:14the new sales manager in charge of the
2:37:16acoustic on Division
2:37:18then to test young halpin's medal Mr
2:37:21Andrews went away to Florida for three
2:37:23months leaving him to sink or swim in
2:37:26his new job
2:37:27he did not sink
2:37:29Rockne's Spirit of all the world loves a
2:37:32winner and has no time for a loser
2:37:34inspired him to put so much into his job
2:37:37that he was recently elected vice
2:37:39president of the company and general
2:37:41manager of the acousticon and Silent
2:37:43radio division a job which most men
2:37:45would be proud to earn through 10 years
2:37:47of loyal effort
2:37:49help in turn the trick in little more
2:37:51than six months
2:37:53it is difficult to say whether Mr
2:37:55Andrews or Mr Halpin is more deserving
2:37:58of eulogy for the reason that both
2:38:00showed evidence of having an abundance
2:38:02of that very rare quality known as
2:38:04imagination
2:38:05Mr Andrews deserves credit for seeing in
2:38:08young Halpin a bill getter of the
2:38:11highest order
2:38:12Halpin deserves credit for refusing T.O
2:38:15compromise with Life by accepting and
2:38:17keeping a job he did not want and that
2:38:19is one of the major points I am trying
2:38:21to emphasize through this entire
2:38:23philosophy that we rise to high
2:38:25positions or remain at the bottom
2:38:27because of conditions we can control if
2:38:30we desire to control them
2:38:32I am also trying to emphasize another
2:38:34Point namely that both success and
2:38:37failure are largely the results of habit
2:38:40I have not the slightest doubt that Dan
2:38:42halpin's close association with the
2:38:44greatest football coach America ever
2:38:46knew planted in his mind the same brand
2:38:48of desire to excel which made the Notre
2:38:51Dame football team world famous
2:38:53truly there is something to the idea
2:38:55that hero worship is helpful provided
2:38:58one worships a winner
2:39:00Halpin tells me that Rockne was one of
2:39:02the world's greatest leaders of men in
2:39:04all history
2:39:06my belief in the theory that business
2:39:07associations are vital factors both in
2:39:11failure and in success was recently
2:39:13demonstrated when my son Blair was
2:39:15negotiating with Dan Halpin for a
2:39:17position
2:39:19Mr Halpin offered him a beginning salary
2:39:21of about one half what he could have
2:39:23gotten from a rival company
2:39:25I brought parental pressure to bear and
2:39:28induced him to accept the place with Mr
2:39:30Halpin because I believe that close as
2:39:32association with one who refuses T.O
2:39:35compromise with circumstances he does
2:39:37not like is an asset that can never be
2:39:40measured in terms of money
2:39:42the bottom is a monotonous dreary and
2:39:45profitable place for any person
2:39:48that is why I have taken the time to
2:39:50describe how lowly Beginnings may be
2:39:52circumvented by proper planning
2:39:54also that is why so much space has been
2:39:57devoted to a description of this new
2:39:59profession created by a woman who was
2:40:01inspired to do a fine job of planning
2:40:03because she wanted her son to have a
2:40:05favorable break
2:40:07with the changed conditions ushered in
2:40:09by the world economic collapse came also
2:40:12the need for newer and better ways of
2:40:14marketing personal services
2:40:16it is hard to determine why someone had
2:40:19not previously discovered this
2:40:20stupendous need in view of the fact that
2:40:23more money changes hands in return for
2:40:25personal services than for any other
2:40:27purpose
2:40:28the sum paid out monthly to people who
2:40:31work for wages and salaries is so huge
2:40:34that it runs into hundreds of millions
2:40:36and the annual distribution amounts to
2:40:38billions
2:40:40perhaps some will find in the idea here
2:40:42briefly described the nucleus of the
2:40:45riches they desire
2:40:47ideas with much less Merit have been the
2:40:49seedlings from which great fortunes have
2:40:51grown
2:40:52Woolworth's 5 and 10 cent store idea for
2:40:55example had far less Merit but it piled
2:40:58up a fortune for its creator
2:41:00those seeing opportunity lurking in this
2:41:03suggestion will find valuable Aid in the
2:41:05chapter on organized planning
2:41:08incidentally an efficient merchandiser
2:41:10of personal services would find a
2:41:12growing demand for his Services wherever
2:41:14there are men and women who seek better
2:41:16markets for their services
2:41:18by applying The Mastermind Principle a
2:41:21few people with suitable Talent could
2:41:23form an alliance and have a paying
2:41:26business very quickly
2:41:28one would need to be a fair Rider with a
2:41:30flair for advertising and selling one
2:41:33handy a typing hand lettering and one
2:41:35should be a first-class business getter
2:41:37who would let the world know about the
2:41:39service
2:41:40if one person possessed all these
2:41:42abilities he might carry on the business
2:41:44alone until it outgrew him
2:41:47the woman who prepared the personal
2:41:49service sales plan for her son now
2:41:51receives requests from all parts of the
2:41:53country for her cooperation in preparing
2:41:55similar plans for others who desire to
2:41:58Market their personal services for more
2:42:00money
2:42:01she has a staff of expert typists
2:42:03artists and writers who have the ability
2:42:06to dramatize the case history so
2:42:08effectively that one's personal services
2:42:10can be marketed for much more money than
2:42:12the prevailing wages for similar
2:42:14services
2:42:15she is so confident of her ability that
2:42:18she accepts as The major portion of her
2:42:20fee a percentage of the increased pay
2:42:23she helps her clients to earn
2:42:25it must not be supposed that her plan
2:42:27merely consists of clever salesmanship
2:42:29by which she helps men and women to
2:42:31demand and receive more money for the
2:42:33same Services they formerly sold for
2:42:35Less pay
2:42:37she looks after the interests of the
2:42:39purchaser as well as the seller of
2:42:41personal services and so prepares her
2:42:43plans that the employer receives full
2:42:45value for the additional money he pays
2:42:48the method by which she accomplishes
2:42:50this astonishing result is a
2:42:52professional secret which she discloses
2:42:54to no one accepting her own clients
2:42:57if you have the imagination and seek a
2:42:59more profitable outlet for your personal
2:43:01services this suggestion may be the
2:43:04stimulus for which you have been
2:43:05searching
2:43:06the idea is capable of yielding an
2:43:09income far greater than that of that
2:43:11average doctor lawyer or engineer whose
2:43:14education required several years in
2:43:16college
2:43:17the idea is salable to those seeking new
2:43:20positions in practically all positions
2:43:23calling for managerial or executive
2:43:25ability and those Desiring rearrangement
2:43:27of incomes in their present positions
2:43:30there is no fixed price for sound ideas
2:43:34back of all ideas is specialized
2:43:36knowledge
2:43:38unfortunately for those who do not find
2:43:40riches in abundance specialized
2:43:43knowledge is more abundant and more
2:43:45easily acquired than ideas
2:43:47because of this very truth there is a
2:43:50universal demand and an ever increasing
2:43:52opportunity for the person capable of
2:43:54helping men and women to sell their
2:43:56personal services advantageously
2:43:59capability means imagination the one
2:44:01quality needed to combine specialized
2:44:04knowledge with ideas in the form of
2:44:06organized plans designed to yield riches
2:44:09if you have imagination this chapter may
2:44:12present you with an idea sufficient to
2:44:14serve as the beginning of the riches you
2:44:16desire
2:44:17remember the idea is the main thing
2:44:20specialized knowledge may be found just
2:44:23around the corner Any Corner
2:44:27chapter 6.
2:44:29imagination
2:44:31the imagination is literally the
2:44:33workshop wherein our fashion all plans
2:44:35created by man
2:44:37the impulse the desire is given shape
2:44:40form and action through the aid of the
2:44:43imaginative faculty of the Mind
2:44:46it has been said that man can create
2:44:48anything which he can imagine
2:44:50of all the ages of civilization this is
2:44:53the most favorable for the development
2:44:55of the imagination because it is an age
2:44:57of Rapid change
2:44:59on every hand one may contact stimuli
2:45:02which developed the imagination
2:45:05through the aid of his imaginative
2:45:06faculty man has discovered and harnessed
2:45:09more of Nature's forces during the past
2:45:1250 years than during the entire history
2:45:14of the human race previous to that time
2:45:18he has conquered the air so completely
2:45:20that the birds are a poor match for him
2:45:22in flying
2:45:24he has harnessed The Ether and made it
2:45:26serve as a means of instantaneous
2:45:28communication with any part of the world
2:45:31he has analyzed and weighed the Sun at a
2:45:34distance of millions of miles and has
2:45:36determined through the aid of
2:45:38imagination the elements of which it
2:45:40consists
2:45:42he has discovered that his own brain is
2:45:44both a broadcasting and a receiving
2:45:46station for the vibration of thought and
2:45:49he is beginning now to learn how to make
2:45:51practical use of this discovery
2:45:53he has increased the speed of locomotion
2:45:55until he may now travel at a speed of
2:45:58more than 300 miles an hour
2:46:00the time will soon come when a man made
2:46:03breakfast in New York and lunch in San
2:46:05Francisco
2:46:07man's only limitation within reason lies
2:46:10in his development in use of his
2:46:12imagination
2:46:13he has not yet reached the Apex of
2:46:15development in the use of his
2:46:17imaginative faculty
2:46:19he has merely discovered that he has an
2:46:21imagination and has commenced to use it
2:46:24in a very Elementary way
2:46:26two forms of imagination
2:46:28the imaginative faculty functions in two
2:46:31forms
2:46:33one is known as synthetic imagination
2:46:35and the other as creative imagination
2:46:39synthetic imagination
2:46:42through this faculty one may arrange old
2:46:44Concepts ideas or plans into new
2:46:47combinations
2:46:49this faculty creates nothing
2:46:51it merely works with the material of
2:46:54experience education and observation
2:46:56with which it is fed
2:46:58it is the faculty used most by the
2:47:01inventor with the exception of the one
2:47:03who draws upon the creative imagination
2:47:04when he cannot solve his problem through
2:47:07synthetic imagination
2:47:09creative imagination
2:47:12through the faculty of creative
2:47:13imagination the finite mind of man has
2:47:16direct communication with infinite
2:47:18intelligence
2:47:19it is the faculty through which hunches
2:47:22and Inspirations are received
2:47:25It Is by this faculty that all basic or
2:47:28new ideas are handed over to man
2:47:31it is through this faculty that thought
2:47:33vibrations from the minds of others are
2:47:35received
2:47:37it is through this faculty that one
2:47:39individual May tune in or communicate
2:47:41with the subconscious minds of other men
2:47:44the creative imagination Works
2:47:46automatically in the manner described in
2:47:49subsequent pages
2:47:51this faculty functions only when the
2:47:53conscious mind is vibrating at an
2:47:55exceedingly rapid rate as for example
2:47:57when the conscious mind is stimulated
2:48:00through the emotion of a strong desire
2:48:03the creative faculty becomes more alert
2:48:05more receptive to vibrations from the
2:48:08sources mentioned in proportion to its
2:48:10development through use
2:48:12this statement is significant
2:48:15ponder over it before passing on
2:48:18keep in mind as you follow these
2:48:20principles that the entire story of how
2:48:22one may convert desire into money cannot
2:48:24be told in one statement
2:48:26the story will be complete only when one
2:48:29has mastered assimilated and begun T.O
2:48:32make use of all the principles
2:48:35the great leaders of business industry
2:48:37finance and the great artists musicians
2:48:40poets and writers became great because
2:48:43they developed the faculty of creative
2:48:45imagination
2:48:47both the synthetic and creative
2:48:49faculties of imagination become more
2:48:51alert with use just as any muscle or
2:48:54organ of the body develops through use
2:48:56desire is only a thought an impulse
2:49:00it is nebulous and ephemeral
2:49:03it is abstract and of no value until it
2:49:06has been transformed into its physical
2:49:08counterpart
2:49:09while the synthetic imagination is the
2:49:12one which will be used most frequently
2:49:13in the process of transforming the
2:49:16impulse of Desire into money you must
2:49:18keep in mind the fact that you may face
2:49:20circumstances and situations which
2:49:23demand use of the creative imagination
2:49:25as well
2:49:26your imaginative faculty may have become
2:49:29weak through inaction
2:49:31it can be revived and made alert through
2:49:33use
2:49:34this faculty does not die though it may
2:49:37be come quiescent through lack of use
2:49:40Center your attention for the time being
2:49:43on the development of the synthetic
2:49:45imagination because this is the faculty
2:49:47which you will use more often in the
2:49:49process of converting desire into money
2:49:52transformation of the intangible impulse
2:49:54of Desire into the tangible reality of
2:49:58money calls for the use of a plan or
2:50:00plans
2:50:02these plans must be formed with the aid
2:50:04of the imagination and mainly with the
2:50:07synthetic faculty
2:50:08read the entire book through then come
2:50:11back to this chapter and begin at once
2:50:13to put your imagination to work on the
2:50:15building of a plan or plans for the
2:50:18transformation of your desire into money
2:50:21detailed instructions for the building
2:50:23of plans have been given in almost every
2:50:25chapter
2:50:26carry out the instructions best suited
2:50:29to your needs reduce your plan to
2:50:31writing if you have not already done so
2:50:34the moment you complete this you will
2:50:36have definitely given concrete form to
2:50:38the intangible desire
2:50:40read the preceding sentence once more
2:50:43read it aloud very slowly and as you do
2:50:46so remember that the moment you reduce
2:50:49the statement of your desire and a plan
2:50:51for its realization to writing you have
2:50:54actually taken the first of a series of
2:50:56steps which will enable you to convert
2:50:58the thought into its physical
2:50:59counterpart
2:51:01the earth on which you live you yourself
2:51:03and every other material thing are the
2:51:06result of evolutionary change through
2:51:08which microscopic bits of matter have
2:51:10been organized and arranged in an
2:51:12orderly fashion
2:51:14moreover in this statement is of
2:51:16stupendous importance this Earth every
2:51:18one of the billions of individual cells
2:51:20of your body and every atom of matter
2:51:22began as an intangible form of energy
2:51:26desire is thought impulse
2:51:29thought impulses are forms of energy
2:51:32when you begin with the thought impulse
2:51:34desire to accumulate money you are
2:51:37drafting into your service the same
2:51:38stuff that nature used in creating this
2:51:41Earth and every material form in the
2:51:43universe including the body and brain in
2:51:46which the thought impulses function
2:51:48as far as science has been able to
2:51:50determine the entire universe consists
2:51:53of but two elements matter and energy
2:51:56through the combination of energy and
2:51:58matter has been created everything
2:52:00perceptible to man from the largest star
2:52:03which floats in the heavens down to and
2:52:06including man himself
2:52:08you are now engaged in a task of trying
2:52:10to profit by Nature's method
2:52:13you are sincerely and earnestly we hope
2:52:16trying to adapt yourself to nature's
2:52:19laws by endeavoring to convert desire
2:52:21into its physical or monetary equivalent
2:52:25you can do it
2:52:26it has been done before
2:52:29you can build a fortune through the aid
2:52:31of laws which are immutable
2:52:33But first you must become familiar with
2:52:36these laws and learn to use them
2:52:39true repetition and by approaching the
2:52:42description of these principles from
2:52:43every conceivable angle the author hopes
2:52:46to reveal to you the secret through
2:52:47which every great Fortune has been
2:52:49accumulated
2:52:50strange and paradoxical as it may seem
2:52:53that secret is not a secret
2:52:56nature herself advertises it in the
2:52:59earth on which we live the Stars the
2:53:02planets suspended within our view in the
2:53:04elements above and around us in every
2:53:07blade of grass and every form of life
2:53:09within our vision
2:53:11nature advertises this secret in the
2:53:14terms of biology in the conversion of a
2:53:16tiny cell so small that it may be lost
2:53:19on the point of a pin into the human
2:53:21being now reading this line
2:53:24the conversion of Desire into its
2:53:26physical equivalent is certainly no more
2:53:29miraculous
2:53:30do not become discouraged if you do not
2:53:33fully comprehend all that has been
2:53:35stated
2:53:36unless you have long been a student of
2:53:38the mind it is not to be expected that
2:53:40you will assimilate all that is in this
2:53:42chapter upon a first reading
2:53:44but you will in time make good progress
2:53:48the principles which follow will open
2:53:51the way for understanding of imagination
2:53:54assimilate that which you understand as
2:53:56you read this philosophy for the first
2:53:58time then when you reread and study it
2:54:01you will discover that something has
2:54:03happened to clarify it and give you a
2:54:05broader understanding of the whole
2:54:07above all do not stop nor hesitate in
2:54:11your study of these principles until you
2:54:13have read the book at least three times
2:54:14for then you will not want to stop
2:54:17how to make practical use of imagination
2:54:21ideas are the beginning points of all
2:54:23fortunes
2:54:25ideas are products of the imagination
2:54:28let us examine a few well-known ideas
2:54:30which have yielded huge fortunes with
2:54:33the hope that these illustrations will
2:54:35convey definite information concerning
2:54:37the method by which imagination may be
2:54:39used in accumulating riches
2:54:42the enchanted kettle
2:54:4450 years ago an old country doctor drove
2:54:47to town hitched his horse quietly
2:54:49slipped into a drugstore by the back
2:54:51door and began Dickering with the young
2:54:54drug Clerk
2:54:55his mission was destined to yield great
2:54:58wealth to many people
2:55:00it was destined to bring to the South
2:55:02the most far-flung benefit since the
2:55:04Civil War
2:55:05for more than an hour behind the
2:55:07prescription counter the old doctor and
2:55:10the clerk talked in low tones
2:55:12then the doctor left
2:55:15he went out to the buggy and brought
2:55:17back a large old-fashioned Kettle a big
2:55:19wooden paddle used for stirring the
2:55:21contents of the kettle and deposited
2:55:23them in the back of the store
2:55:25the clerk inspected the kettle reached
2:55:28into his inside pocket took out a roll
2:55:30of bills and handed it over to the
2:55:32doctor
2:55:33the role contained exactly dollar 500.
2:55:36all the clerk's entire savings
2:55:39the doctor handed over a small slip of
2:55:42paper on which was written a secret
2:55:44formula
2:55:45the words on that small slip of paper
2:55:47were worth at King's Ransom
2:55:50but not to the doctor
2:55:52those magic words were needed to start
2:55:54the kettle to Boiling but neither the
2:55:56doctor or the young clerk knew what
2:55:58fabulous fortunes were destined to flow
2:56:00from that kettle
2:56:02the old doctor was glad to sell the
2:56:04outfit for five hundred dollars
2:56:06the money would pay off his debts and
2:56:09give him freedom of mind
2:56:11the clerk was taking a big Chance by
2:56:13staking his entire life savings on a
2:56:16mere scrap of paper and an old kettle
2:56:19he never dreamed his investment would
2:56:21start a kettle to overflowing with gold
2:56:23that would surpass the miraculous
2:56:25performance of Aladdin's lamp
2:56:27what the clerk really purchased was an
2:56:29idea
2:56:30the old kettle and the wooden paddle and
2:56:33the secret message on a slip of paper
2:56:35were incidental
2:56:37the strange performance of that kettle
2:56:39began to take place after the new owner
2:56:41mixed with the secret instructions and
2:56:43ingredient of which the doctor knew
2:56:45nothing
2:56:46read this story carefully give your
2:56:48imagination a test
2:56:50see if you can discover what it was that
2:56:52the young man added to the secret
2:56:54message which caused the kettle to
2:56:56overflow with gold
2:56:58remember as you read that this is not a
2:57:01story from Arabian Nights
2:57:03here you have a story of facts Stranger
2:57:06Than Fiction facts which began in the
2:57:08form of an idea
2:57:10let us take a look at the vast fortunes
2:57:12of gold this idea has produced
2:57:15it has paid and still pays huge fortunes
2:57:18to men and women all over the world who
2:57:21distribute the contents of the kettle to
2:57:23millions of people
2:57:24the old kettle is now one of the world's
2:57:27largest consumers of sugar thus
2:57:29providing jobs of a permanent nature to
2:57:31thousands of men and women engaged in
2:57:33growing sugar cane and in refining and
2:57:36marketing sugar
2:57:37the old kettle consumes annually
2:57:40millions of glass bottles providing jobs
2:57:43to huge numbers of glass workers
2:57:46the old kettle gives employment to an
2:57:48army of Clerks stenographers copywriters
2:57:51and advertising experts throughout the
2:57:54nation
2:57:55it has brought Fame and Fortune to
2:57:57scores of artists who have created
2:57:58magnificent pictures describing the
2:58:00product
2:58:02the old kettle has converted a small
2:58:04southern city into the business capital
2:58:06of the South where it now benefits
2:58:08directly or indirectly every business
2:58:11and practically every resident of the
2:58:13city
2:58:14the influence of this idea now benefits
2:58:17every civilized country in the world
2:58:19pouring out a continuous stream of gold
2:58:21to all who touch it
2:58:23gold from the kettle built and maintains
2:58:25one of the most prominent colleges of
2:58:27the South where thousands of young
2:58:29people received the training essential
2:58:31for success
2:58:33the old kettle has done other marvelous
2:58:35things
2:58:36all through the world depression when
2:58:39factories Banks and business houses were
2:58:42folding up and quitting by the thousands
2:58:44the owner of this Enchanted Kettle went
2:58:46marching on giving continuous employment
2:58:48to an army of men and women all over the
2:58:51world and paying out extra portions of
2:58:53gold to those who long ago had faith in
2:58:56the idea
2:58:57If the product of that old brass Kettle
2:59:00could talk it would tell thrilling Tales
2:59:02of romance in every language
2:59:04romances of Love romances of business
2:59:07romance is a professional men and women
2:59:10who are daily being stimulated by it
2:59:13the author is sure of at least one such
2:59:15romance for he was a part of it and it
2:59:18All Began not far from the very spot on
2:59:20which the drug clerk purchased the old
2:59:22kettle
2:59:23it was here that the author met his wife
2:59:25and it was she who first told him of the
2:59:28enchanted kettle
2:59:29it was the product of that kettle they
2:59:31were drinking when he asked her to
2:59:33accept him for better or worse
2:59:36now that you know the content of the
2:59:38enchanted Kettle is a world famous drink
2:59:40it is fitting that the author confessed
2:59:42that the home city of the drink supplied
2:59:44him with a wife also that the drink
2:59:46itself provides him with stimulation of
2:59:49thought without intoxication and thereby
2:59:51it serves to give the refreshment of
2:59:53mind which an author must have to do his
2:59:55best work
2:59:57whoever you are wherever you may live
2:59:59whatever occupation you may be in gauged
3:00:02in just remember in the future every
3:00:04time you see the words Coca-Cola that
3:00:07its vast Empire of wealth and influence
3:00:09grew out of a single idea and that the
3:00:12mysterious ingredient the drug clerk Asa
3:00:14Candler mixed with the secret formula
3:00:16was
3:00:17imagination
3:00:19stop and think of that for a moment
3:00:23remember also that the 13 steps to
3:00:26riches described in this book were the
3:00:29media through which the influence of
3:00:30Coca-Cola has been extended to every
3:00:32city Town Village and Crossroads of the
3:00:35world and that any idea you may create
3:00:37as bold and meritorious as Coca Cola has
3:00:41the possibility of duplicating this
3:00:43stupendous record of this worldwide
3:00:45thirst killer
3:00:46truly thoughts are things and their
3:00:49scope of operation is the world itself
3:00:52what I would do if I had a million
3:00:54dollars
3:00:55this story proves the truth of that old
3:00:58saying where there's a will there's a
3:01:00way
3:01:01it was told to me by that beloved
3:01:03educator and clergyman the late Frank W
3:01:06Gonzalez who began his preaching career
3:01:09in the Stockyards region of South
3:01:11Chicago
3:01:12while Dr Gonzalez was going through
3:01:15college he observed many defects in our
3:01:17educational system defects which he
3:01:19believed he could correct if he were the
3:01:21head of a college
3:01:23his deepest desire was to become the
3:01:25directing head of an educational
3:01:27institution in which young men and women
3:01:29would be taught to learn by doing
3:01:32he made up his mind to organize a new
3:01:34College in which he could carry out his
3:01:36ideas without being handicapped by
3:01:38Orthodox methods of Education
3:01:41he needed a million dollars to put the
3:01:43project across
3:01:45where was he to lay his hands on so
3:01:47large a sum of money
3:01:49that was the question that absorbed most
3:01:51of this ambitious young preachers
3:01:53thought
3:01:54but he couldn't seem to make any
3:01:56progress
3:01:57every night he took that thought to bed
3:01:59with him
3:02:00he got up with it in the morning
3:02:03he took it with him everywhere he went
3:02:06he turned it over and over in his mind
3:02:08until it became a consuming obsession
3:02:10with him
3:02:11a million dollars is a lot of money
3:02:14he recognized that fact but he also
3:02:17recognized the truth that the only
3:02:19limitation is that which one sets up in
3:02:21one's own mind
3:02:23being a philosopher as well as a
3:02:25preacher Dr Gonzalez recognized as do
3:02:28all who succeed in life that
3:02:30definiteness of purpose is the starting
3:02:32point from which one must begin
3:02:35he recognized too that definiteness of
3:02:38purpose takes on animation life and
3:02:41power when backed by a burning desire to
3:02:43translate that purpose into its material
3:02:45equivalent
3:02:47he knew all these great truths yet he
3:02:49did not know where or how to lay his
3:02:52hands on a million dollars
3:02:54the natural procedure would have been to
3:02:56give up and quit by saying well my idea
3:03:00is a good one but I cannot do anything
3:03:02with it because I never can procure the
3:03:05necessary million dollars
3:03:07that is exactly what the majority of
3:03:09people would have said but it is not
3:03:11what Dr Gonzalez said
3:03:13what he said and what he did are so
3:03:16important that I now introduce him and
3:03:18let him speak for himself
3:03:20one Saturday afternoon I sat in my room
3:03:23thinking of ways and means of raising
3:03:25the money to carry out my plans
3:03:28for nearly two years I had been thinking
3:03:30but I had done nothing but think
3:03:33the time had come for action
3:03:36I made up my mind then and there that I
3:03:39would get the necessary million dollars
3:03:41within a week
3:03:42how
3:03:44I was not concerned about that
3:03:46the main thing of importance was the
3:03:49decision to get the money within a
3:03:50specified time and I want to tell you
3:03:52that the moment I reached a definite
3:03:54decision to get the money within a
3:03:56specified time a strange feeling of
3:03:58assurance came over me such as I had
3:04:01never before experienced
3:04:03something inside me seemed to say why
3:04:05didn't you reach that decision a long
3:04:07time ago
3:04:09the money was waiting for you all the
3:04:11time
3:04:12things began to happen in a hurry
3:04:14I called the newspapers and announced I
3:04:17would preach a sermon the following
3:04:18morning entitled what I would do if I
3:04:21had a million dollars
3:04:23I went to work on a sermon immediately
3:04:25but I must tell you frankly the task was
3:04:28not difficult because I had been
3:04:30preparing that sermon for almost two
3:04:32years
3:04:33the spirit back of it was a part of me
3:04:36long before midnight I had finished
3:04:39writing the sermon
3:04:40I went to bed and slept with a feeling
3:04:42of confidence for I could see myself
3:04:45already in
3:04:46possession of the million dollars
3:04:49next morning I arose early went into the
3:04:52bathroom read the sermon then knelt on
3:04:54my knees and asked that my sermon might
3:04:56come to the attention of someone who
3:04:58would Supply the needed money
3:05:00while I was praying I again had that
3:05:02feeling of assurance that the money
3:05:04would be forthcoming
3:05:05in my excitement I walked out without my
3:05:08sermon and did not discover the
3:05:10oversight until I was in my pulpit and
3:05:12about ready to begin delivering it
3:05:15it was too late to go back for my notes
3:05:17and what a blessing that I couldn't go
3:05:19back
3:05:20instead my own subconscious mind yielded
3:05:24the material I needed
3:05:26when I arose to begin my sermon I closed
3:05:29my eyes and spoke with all my heart and
3:05:31soul of my dreams
3:05:33I not only talked to my audience but I
3:05:36fancy I talked also to God
3:05:38I told what I would do with a million
3:05:40dollars if that amount were placed in my
3:05:42hands
3:05:44I described the plan I had in mind for
3:05:46organizing a great educational
3:05:48institution where young people would
3:05:50learn to do practical things and at the
3:05:52same time develop their minds
3:05:55when I had finished and sat down a man
3:05:58slowly arose from his seat about three
3:06:00rows from the rear and made his way
3:06:02toward the pulpit
3:06:04I wondered what he was going to do
3:06:07he came into the pulpit extended his
3:06:09hand and said Reverend I liked your
3:06:12sermon
3:06:13I believe you can do everything you said
3:06:15you would if you had a million dollars
3:06:18to prove that I believe in you and your
3:06:20sermon if you will come to my office
3:06:22tomorrow morning I will give you the
3:06:24million dollars
3:06:26my name is Philip D armor
3:06:29Young Gun Solace went to Mr Armor's
3:06:31office and a million dollars was
3:06:33presented to him
3:06:35with the money he founded the armor
3:06:37Institute of Technology
3:06:39that is more money than the majority of
3:06:41preachers ever see in an entire lifetime
3:06:44yet the thought impulse back of the
3:06:46money was created and the young
3:06:48preacher's mind in a fraction of a
3:06:49minute
3:06:50the necessary million dollars came as a
3:06:53result of an idea
3:06:55back of the idea was a desire which
3:06:57young Gonzalez had been nursing in his
3:06:59mind for almost two years
3:07:02observe this important fact
3:07:04he got the money within 36 hours after
3:07:07he reached a definite decision in his
3:07:09own mind to get it and decided upon a
3:07:12definite plan for getting it
3:07:14there was nothing new or unique about
3:07:16young Gonzalez fake thinking about a
3:07:18million dollars and weakly hoping for it
3:07:22others before him and many since his
3:07:24time have had similar thoughts
3:07:27but there was something very unique and
3:07:29different about the decision he reached
3:07:31on that memorable Saturday when he put
3:07:33vagueness into the background and
3:07:35definitely said I will get that money
3:07:37within a week
3:07:39God seems to throw himself on the side
3:07:41of the man who knows exactly what he
3:07:43wants if he is determined to get just
3:07:45that
3:07:46moreover the principle through which Dr
3:07:49Gonzalez got his million dollars is
3:07:51still alive
3:07:53it is available to you
3:07:55this universal law is as workable today
3:07:58as it was when the young preacher made
3:08:00use of it so successfully
3:08:02this book describes step by step the 13
3:08:05elements of this great law and suggests
3:08:08how they may be put to use
3:08:10observe that Asa Candler and Dr Frank
3:08:13Gonzalez had one characteristic in
3:08:16common
3:08:17both knew the astounding truth that
3:08:19ideas can be transmuted into cash
3:08:21through the power of definite purpose
3:08:23plus definite plans
3:08:25if you are one of those who believe that
3:08:27hard work and honesty alone will bring
3:08:30riches perish the thought
3:08:32it is not true
3:08:34riches when they come in huge quantities
3:08:37are never the result of hard work
3:08:40riches come if they come at all in
3:08:43response to definite demands based upon
3:08:45the application of definite principles
3:08:47and not by chance or luck
3:08:50generally speaking an idea is an Impulse
3:08:53of thought that impels action by an
3:08:55appeal to the imagination
3:08:57all master salesmen know that ideas can
3:09:00be sold where merchandise cannot
3:09:02ordinary salesmen do not know this that
3:09:05is why they are ordinary
3:09:08a publisher of books which sell for a
3:09:10nickel made a discovery that should be
3:09:12worth much to Publishers generally
3:09:15he learned that many people by titles
3:09:17and not contents of books
3:09:20by merely changing the name of one book
3:09:22that was not moving his sales on that
3:09:24book jumped upward more than a million
3:09:26copies
3:09:28the inside of the book was not changed
3:09:30in any way
3:09:31he merely ripped off the cover bearing
3:09:34the title that did not sell and put on a
3:09:36new cover with a title that had box
3:09:38office value
3:09:40that as simple as it may seem was an
3:09:43idea
3:09:44it was imagination
3:09:46there is no standard price on ideas
3:09:49the creator of ideas makes his own price
3:09:52and if he is smart gets it
3:09:56the moving picture industry created a
3:09:58whole flock of millionaires
3:10:00most of them were men who couldn't
3:10:02create ideas but they had the
3:10:04imagination to recognize ideas when they
3:10:06saw them
3:10:07the next flock of millionaires will grow
3:10:09out of the radio business which is new
3:10:12and not overburdened with men of keen
3:10:14imagination
3:10:15the money will be made by those who
3:10:17discover or create new and more
3:10:19meritorious radio programs and have the
3:10:22imagination to recognize Merit and to
3:10:24give the radio listeners a chance to
3:10:26profit by it
3:10:28the sponsor
3:10:29that unfortunate victim who now pays the
3:10:32cost of all Radio Entertainment soon
3:10:34will become idea conscious and demand
3:10:37something for his money
3:10:39the man who beats the sponsor to the
3:10:41draw and supplies programs that render
3:10:43useful service is the man who will
3:10:46become rich in this new industry
3:10:48crooners and light chatter artists who
3:10:50now pollute the air with wisecracks and
3:10:52silly Giggles will go the way of all
3:10:55light Timbers and their places will be
3:10:57taken by real artists who interpret
3:10:59carefully planned programs which have
3:11:00been designed to service the minds of
3:11:02men as well as provide entertainment
3:11:05here is a wide open field of opportunity
3:11:08screaming its protest at the way it is
3:11:10be ing butchered because of lack of
3:11:13imagination and begging for rescue at
3:11:15any price
3:11:17above all the thing that radio needs is
3:11:20new ideas
3:11:21if this new field of opportunity
3:11:23intrigues you perhaps you might profit
3:11:26by the suggestion that the successful
3:11:28radio programs of the future will give
3:11:30more attention to creating buyer
3:11:32audiences and less attention to listener
3:11:34audiences
3:11:36stated more plainly the Builder of radio
3:11:39programs who succeeds in the future must
3:11:42find practical ways to convert listeners
3:11:44into buyers
3:11:46moreover the successful producer of
3:11:49radio programs in the future must key
3:11:51his features so that he can definitely
3:11:52show its effect upon the audience
3:11:55sponsors are becoming a bit weary of
3:11:58buying glib selling talks based upon
3:12:00statements grabbed out of thin air
3:12:03they want and in the future will demand
3:12:05indisputable proof that the hussit
3:12:07program not only gives millions of
3:12:09people the silliest giggle ever but that
3:12:12the silly giggler can sell merchandise
3:12:15another thing that might as well be
3:12:17understood by those who contemplate
3:12:18entering this new field of opportunity
3:12:20radio advertising is going to be handled
3:12:23by an entirely new group of advertising
3:12:25experts separate and distinct from the
3:12:28old-time newspaper and magazine
3:12:30advertising agency men
3:12:32the old-timers in the advertising game
3:12:34cannot read the modern radio scripts
3:12:37because they have been schooled to see
3:12:38ideas
3:12:40the new radio technique demands men who
3:12:43can interpret ideas from a written
3:12:44manuscript in terms of sound
3:12:47it cost the author a year of hard labor
3:12:49and many thousands of dollars to learn
3:12:52this
3:12:53radio right now is about where the
3:12:56moving pictures were when Mary Pickford
3:12:58and her curls first appeared on the
3:13:00screen
3:13:01there is plenty of room in radio for
3:13:03those who can produce or recognize ideas
3:13:06if the foregoing comment on the
3:13:09opportunities of radio has not started
3:13:11your idea Factory to work you had better
3:13:13forget it
3:13:14your opportunity is in some other field
3:13:18if the comment intrigued you in the
3:13:20slightest degree then go further into it
3:13:22and you may find the one idea you need
3:13:24to round out your career
3:13:26never let it discourage you if you have
3:13:29no experience in radio
3:13:31Andrew Carnegie knew very little about
3:13:33making steel eye have Carnegie's own
3:13:35word for this but he made practical use
3:13:37of two of the principles described in
3:13:40this book and made the steel business
3:13:41yield him a fortune
3:13:43the story of practically every great
3:13:46Fortune starts with the day when a
3:13:48creator of ideas and a seller of ideas
3:13:50got together and worked in harmony
3:13:52Carnegie surrounded himself with men who
3:13:55could do all that he could not do
3:13:57men who created ideas and men who put
3:14:00ideas into operation and made himself
3:14:03and the others fabulously rich
3:14:05millions of people go through life
3:14:07hoping for favorable breaks
3:14:10perhaps a favorable break can get one an
3:14:13opportunity but the safest plan is not
3:14:15to depend upon luck
3:14:17it was a favorable break that gave me
3:14:20the biggest opportunity of my life but
3:14:2225 years of determined effort had to be
3:14:24devoted to that opportunity before it
3:14:27became an asset
3:14:28the break consisted of my good fortune
3:14:31in meeting and gaining the cooperation
3:14:33of Andrew Carnegie
3:14:35on that occasion Carnegie planted in my
3:14:37mind the idea of organizing the
3:14:39principles of achievement into a
3:14:41philosophy of success
3:14:43thousands of people have profited by the
3:14:45discoveries made in the 25 years of
3:14:47research and several fortunes have been
3:14:50accumulated through the application of
3:14:52the philosophy
3:14:53the beginning was simple
3:14:55it was an idea which anyone might have
3:14:58developed
3:14:59the favorable break came through
3:15:01Carnegie but what about the
3:15:02determination definiteness of purpose
3:15:05and the desire to attain the goal and a
3:15:08persistent effort of 25 years
3:15:10it was no ordinary desire that survived
3:15:13disappointment discouragement temporary
3:15:16defeat criticism and a constant
3:15:18reminding of waste of time
3:15:21it was a burning desire
3:15:23an obsession
3:15:25when the idea was first planted in My
3:15:27Mind by Mr Carnegie it was coaxed nursed
3:15:31and enticed to remain alive
3:15:33gradually the idea became a giant under
3:15:36its own power and it coaxed nursed and
3:15:39drove me
3:15:41ideas are like that
3:15:43first you give life an action and
3:15:45guidance to ideas then they take on
3:15:47power of their own and sweep aside all
3:15:50opposition
3:15:51ideas are intangible forces but they
3:15:54have more power than the physical brains
3:15:56that give birth to them
3:15:58they have the power to live on after the
3:16:01brain that creates them has returned to
3:16:02dust
3:16:04for example take the power of
3:16:06Christianity
3:16:07that began with a simple idea born in
3:16:10the brain of Christ
3:16:12its Chief tenet was do unto others as
3:16:15you would have others do unto you
3:16:17Christ has gone back to the source from
3:16:19whence he came but his idea goes
3:16:21marching on
3:16:23Sunday it may grow up and come into its
3:16:26own then it will have fulfilled Christ's
3:16:28deepest desire
3:16:30the idea has been developing only two
3:16:33thousand years
3:16:34give it time
3:16:36success requires no explanations failure
3:16:39permits no alibis
3:16:43chapter 7.
3:16:45organized planning
3:16:47you have learned that everything man
3:16:49creates or acquires begins in the form
3:16:51of Desire that desire is taken on the
3:16:53first lap of its Journey from the
3:16:55abstract to the concrete into the
3:16:57workshop of the imagination where plans
3:17:00for its transition are created and
3:17:01organized
3:17:03in Chapter 2 you were instructed to take
3:17:06six definite practical steps as your
3:17:09first move in translating the desire for
3:17:11money into its monetary equivalent
3:17:14one of these steps is the formation of a
3:17:16definite practical plan or plans through
3:17:19which this transformation may be made
3:17:22you will now be instructed how to build
3:17:24plans which will be practical viz
3:17:27a Ally yourself with a group of as many
3:17:30people as you may need for the creation
3:17:32and carrying out of your plan or plans
3:17:35for the accumulation of money making use
3:17:37of The Mastermind Principle described in
3:17:40a later chapter
3:17:41compliance with this instruction is
3:17:44absolutely essential
3:17:46do not neglect it
3:17:48B before forming your Mastermind
3:17:50Alliance decide what advantages and
3:17:54benefits you may offer the individual
3:17:56Embers of your group in return for their
3:17:58cooperation
3:18:00no one will work indefinitely without
3:18:02some form of compensation
3:18:04no intelligent person will either
3:18:06request or expect another to work
3:18:08without ad equate compensation although
3:18:11this may not always be in the form of
3:18:13money
3:18:14see arrange to meet with the members of
3:18:16your Mastermind group at least twice a
3:18:19week and more often if possible until
3:18:21you have jointly perfected the necessary
3:18:23plan or plans for the accumulation of
3:18:26money
3:18:27D maintain Perfect Harmony between
3:18:30yourself and every member of your
3:18:32Mastermind group
3:18:34if you fail to carry out this
3:18:36instruction to the letter you may expect
3:18:37to meet with failure
3:18:39The Mastermind Principle cannot obtain
3:18:42where Perfect Harmony does not prevail
3:18:45keep in mind these facts
3:18:48first
3:18:49you are engaged in an undertaking of
3:18:52major importance to you
3:18:54to be sure of success you must have
3:18:56plans which are faultless
3:18:59second
3:19:00you must have the advantage of the
3:19:02experience education native ability and
3:19:05Imagination of other Minds
3:19:07this is in harmony with the methods
3:19:09followed by every person who has
3:19:11accumulated a great Fortune
3:19:14no individual has sufficient experience
3:19:16education native ability and knowledge
3:19:19to ensure the accumulation of a great
3:19:22Fortune without the cooperation of other
3:19:24people
3:19:25every plan you adopt in your Endeavor to
3:19:28accumulate wealth should be the joint
3:19:30creation of yourself and every other
3:19:32member of your Mastermind group
3:19:35you may originate your own plans either
3:19:37in whole or in part but see that those
3:19:40plans are checked and approved by the
3:19:42members of your Mastermind Alliance
3:19:45if the first plan which you adopt does
3:19:48not work successfully replace it with a
3:19:50new plan if this new plan fails to work
3:19:53replace it in turn with still another
3:19:55and so on until you find a plan which
3:19:58does work
3:20:00right here is the point at which the
3:20:02majority of men meet with failure
3:20:04because of their lack of persistence in
3:20:06creating new plans to take the place of
3:20:08those which fail
3:20:10the most intelligent man living cannot
3:20:12succeed in accumulating money nor in any
3:20:15other undertaking without plans which
3:20:17are practical and workable
3:20:19just keep this fact in mind and remember
3:20:22when your plans fail that temporary
3:20:24defeat is not permanent failure
3:20:27it may only mean that your plans have
3:20:29not been sound
3:20:30build other plans
3:20:33start all over again
3:20:35Thomas a Edison failed 10 000 times
3:20:38before he perfected the incandescent
3:20:40electric light bulb
3:20:42that is he met with temporary defeat 10
3:20:46000 times before his efforts were
3:20:48crowned with success
3:20:50temporary defeat should mean only one
3:20:52thing the certain knowledge that there
3:20:54is something wrong with your plan
3:20:57millions of men go through life in
3:20:59misery and poverty because they lack a
3:21:01sound plan through which to accumulate a
3:21:03fortune
3:21:05Henry Ford accumulated a fortune not
3:21:07because of his Superior mind but because
3:21:10he adopted and followed a plan which
3:21:12proved to be sound
3:21:14a thousand men could be pointed out each
3:21:16with a better education than Force yet
3:21:19each of whom lives in poverty because he
3:21:21does not possess the right plan for the
3:21:23accumulation of money
3:21:25your achievement can be no greater than
3:21:27your plans or sound
3:21:29that may seem to be an axiomatic
3:21:31statement but it is true
3:21:34Samuel Insel lost his fortune of over
3:21:36100 million dollars
3:21:39the insult Fortune was built on plans
3:21:41which were sound
3:21:43the business depression forced Mr insult
3:21:45to change his plans and a change brought
3:21:48temporary defeat because his new plans
3:21:51were not sound
3:21:52Mr insult is now an old man he may
3:21:55consequently accept failure instead of
3:21:58temporary defeat but if his experience
3:22:01turns out to be failure it will be for
3:22:03the reason that he lacks the fire of
3:22:05persistence to rebuild his plans
3:22:08no man is ever whipped until he quits in
3:22:11his own mind
3:22:12this fact will be repeated many times
3:22:15because it is so easy to take the count
3:22:18at the first sign of defeat
3:22:20James J Hill met with temporary defeat
3:22:23when he first endeavored to raise the
3:22:25necessary Capital to build a railroad
3:22:27from the East to the west but he too
3:22:29turned defeat into Victory through new
3:22:31plans
3:22:33Henry Ford met with temporary defeat not
3:22:36only at the beginning of his automobile
3:22:37career but after he had gone far toward
3:22:40the top
3:22:41he created new plans and went marching
3:22:44on to financial victory
3:22:46we see men who have accumulated great
3:22:48fortunes but we often recognize only
3:22:51their Triumph overlooking the temporary
3:22:53defeats which they had to swim out
3:22:55before arriving
3:22:57no follower of this philosophy can
3:22:59reasonably expect to accumulate a
3:23:01fortune without experiencing temporary
3:23:03defeat
3:23:05when defeat comes accepted as a signal
3:23:08that your plans are not sound rebuild
3:23:10those plans and set sail once more
3:23:12toward your coveted goal
3:23:14if you give up before your goal has been
3:23:16reached you are a quitter
3:23:19a quitter never wins and a winner never
3:23:21quits
3:23:23lift this sentence out write it on a
3:23:25piece of paper in letters an inch high
3:23:27and place it where you will see it every
3:23:29night before you go to sleep and every
3:23:31morning before you go to work
3:23:34when you begin to select members for
3:23:36your Mastermind group Endeavor to select
3:23:38those who do not take defeat seriously
3:23:41some people foolishly believe that only
3:23:44money can make money
3:23:46this is not true
3:23:48desire transmuted into its monetary
3:23:51equivalent through the principles laid
3:23:53down here is the agency through which
3:23:55money is made
3:23:57money of itself is nothing but inert
3:24:00matter
3:24:01it cannot move think or talk but it can
3:24:05cure when a man who desires it calls it
3:24:08to come
3:24:09the remainder of this chapter has been
3:24:11given over to a description of ways and
3:24:13means of marketing personal services
3:24:16the information here conveyed will be of
3:24:19practical help to any person having any
3:24:21form of personal services to Market but
3:24:23it will be of Priceless benefit to those
3:24:25who aspire to leadership in their chosen
3:24:27occupations
3:24:29intelligent planning is essential for
3:24:31success in any undertaking designed to
3:24:34accumulate riches
3:24:35here will be found detailed instructions
3:24:38to those who must begin the accumulation
3:24:40of riches by selling personal services
3:24:43it should be encouraging to know that
3:24:45practically all the great fortunes began
3:24:47in the form of compensation for personal
3:24:49services or from the sale of ideas
3:24:53what else accept ideas and personal
3:24:55services would one not possess the
3:24:58property have to give in return for
3:24:59riches
3:25:01broadly speaking there are two types of
3:25:03people in the world
3:25:05one type is known as leaders and the
3:25:08other is followers
3:25:09decide at the outset whether you intend
3:25:12to become a leader in your chosen
3:25:13calling or remain a follower
3:25:16the difference in compensation is vast
3:25:19the follower cannot reasonably expect
3:25:21the compensation to which a leader is
3:25:24entitled although many followers make
3:25:26the mistake of expecting such pay
3:25:28it is no disgrace to be a follower
3:25:31on the other hand it is no credit to
3:25:34remain a follower
3:25:36most great leaders began in the capacity
3:25:38of followers
3:25:40they became great leaders because they
3:25:42were intelligent followers
3:25:44with few exceptions The Man Who Cannot
3:25:47follow a leader intelligently cannot
3:25:49become an efficient leader
3:25:51the man who can follow a leader most
3:25:53efficiently is usually The Man Who
3:25:56develops into leadership most rapidly
3:25:59an intelligent follower has many
3:26:01advantages among them the opportunity to
3:26:04acquired Knowledge from his leader
3:26:06the major attributes of leadership
3:26:09the following are important factors of
3:26:12leadership
3:26:13one unwavering courage based upon
3:26:16knowledge of self and of one's
3:26:18occupation
3:26:19no follower wishes to be dominated by a
3:26:22leader who lacks self-confidence and
3:26:24courage
3:26:25no intelligent follower will be
3:26:27dominated by such a leader very long
3:26:302. self-control
3:26:32the man who cannot control himself can
3:26:35never control others
3:26:37self-control sets a mighty example for
3:26:40one's followers which the more
3:26:42intelligent will emulate
3:26:44three a keen sense of justice
3:26:47without a sense of fairness and Justice
3:26:49no leader can command and retain the
3:26:52respect of his followers
3:26:544. definiteness of decision
3:26:57the man who wavers in his decisions
3:26:59shows that he is not sure of himself
3:27:02he cannot lead others successfully
3:27:055. definiteness of plans
3:27:08the successful leader must plan his work
3:27:11and work his plan
3:27:13a leader who moves by guesswork without
3:27:15practical definite plans is comparable
3:27:18to a ship without a rudder
3:27:21sooner or later he will land on the
3:27:23rocks
3:27:246. the habit of doing more than paid for
3:27:28one of the penalties of leadership is
3:27:30the necessity of willingness upon the
3:27:32part of the leader to do more than he
3:27:34requires of his followers
3:27:377. a pleasing personality
3:27:40no slovenly careless person can become a
3:27:43successful leader
3:27:44leadership calls for respect
3:27:47followers will not respect the leader
3:27:49who does not grade high on all of the
3:27:51factors of a pleasing personality
3:27:548. sympathy and understanding
3:27:57the successful leader must be in
3:28:00sympathy with his followers
3:28:02moreover he must understand them and
3:28:05their problems
3:28:069. Mastery of detail
3:28:09successful leadership calls for Mastery
3:28:12of details of the leader's position
3:28:1410. willingness to assume full
3:28:17responsibility
3:28:18the successful leader must be willing to
3:28:21assume responsibility for the mistakes
3:28:23and the shortcomings of his followers
3:28:26if he tries to shift this responsibility
3:28:28he will not Remain the leader
3:28:31if one of his followers makes a mistake
3:28:33and shows himself incompetent the leader
3:28:36must consider that it is he who failed
3:28:3911. cooperation
3:28:41the successful leader must understand
3:28:43and apply the principle of Cooperative
3:28:46effort and be able to induce his
3:28:48followers to do the same
3:28:50leadership calls for power and power
3:28:52calls for cooperation
3:28:55there are two forms of leadership
3:28:57the first and by far the most effective
3:29:00is leadership by consent of and with the
3:29:03sympathy of the followers
3:29:05the second is leadership by force
3:29:08without the consent and sympathy of the
3:29:10followers
3:29:11history is filled with evidences that
3:29:14leadership by force cannot endure
3:29:16the downfall and disappearance of
3:29:18dictators and Kings is significant
3:29:22it means that people will not follow
3:29:24forced leadership indefinitely
3:29:27the world has just entered a new era of
3:29:29relationship between leaders and
3:29:31followers which very clearly calls for
3:29:33new leaders and a new brand of
3:29:35leadership in business and industry
3:29:38those who belong to the old school of
3:29:40leadership by force must acquire an
3:29:43understanding of the new brand of
3:29:44leadership cooperation or be relegated
3:29:47to the rank and file of the followers
3:29:50there is no other way out for them
3:29:53the relationship of employer and
3:29:55employee or of leader and follower in
3:29:58the future will be one of mutual
3:30:00cooperation based upon an equitable
3:30:02division of the profits of business
3:30:05in the future the relationship of
3:30:07employer and employee will be more like
3:30:09a partnership than it has been in the
3:30:11past
3:30:12Napoleon Kaiser Wilhelm of Germany the
3:30:15tsar of Russia and the king of Spain
3:30:17were examples of leadership by force
3:30:21their leadership passed
3:30:23without much difficulty one might point
3:30:26to the prototypes of these ex-leaders
3:30:28Among The Business Financial and labor
3:30:31leaders of America who have been
3:30:32dethroned were slated to go
3:30:35leadership by consent of the followers
3:30:37is the only brand which can endure
3:30:40men may follow the forced leadership
3:30:42temporarily but they will not do so
3:30:44willingly
3:30:46the new brand of leadership will embrace
3:30:48the 11 factors of leadership described
3:30:51in this chapter as well as some other
3:30:53factors
3:30:54the man who makes these the basis of his
3:30:56leadership will find abundant
3:30:58opportunity to lead in any Walk of Life
3:31:01the Depression was prolonged largely
3:31:04because the world lacked leadership of
3:31:06the new brand
3:31:07at the end of the depression the demand
3:31:10for leaders who are competent to apply
3:31:12the new methods of leadership has
3:31:13greatly exceeded the supply
3:31:16some of the old type of leaders will
3:31:18reform and adapt themselves to the new
3:31:20brand of leadership but generally
3:31:22speaking the world will have to look for
3:31:24new timber for its leadership
3:31:27this necessity may be your opportunity
3:31:30the 10 major causes of failure in
3:31:32leadership
3:31:34we come now to the major faults of
3:31:36leaders who fail because it is just as
3:31:38essential to know what not to do as it
3:31:40is to know what to do
3:31:42one inability to organize details
3:31:46efficient leadership calls for ability
3:31:48to organize and to master details
3:31:51no genuine leader is ever too busy to do
3:31:55anything which may be required of him in
3:31:57his capacity as leader
3:31:59when a man whether he is a leader or
3:32:02follower admits that he is too busy to
3:32:04change his plans or to give attention to
3:32:07any emergency he admits his inefficiency
3:32:10the successful leader must be the master
3:32:13of all details connected with his
3:32:15position
3:32:16that means of course that he must
3:32:19acquire the habit of relegating details
3:32:21to capable lieutenants
3:32:232. unwillingness to render humble
3:32:25service
3:32:27truly great leaders are willing when
3:32:29occasion demands to perform any sort of
3:32:32Labor which they would ask another to
3:32:34perform
3:32:35the greatest among ye shall be the
3:32:37servant of all is a truth which all able
3:32:39leaders observe and respect
3:32:42three expectation of pay for what they
3:32:45know instead of what they do with that
3:32:47which they know
3:32:48the world does not pay men for that
3:32:50which they know
3:32:52it pays them for what they do or induce
3:32:55others to do
3:32:564. fear of competition from followers
3:33:00the leader who fears that one of his
3:33:02followers may take his position is
3:33:04practically sure to realize that fear
3:33:06sooner or later
3:33:08the able leader trains understudies to
3:33:10whom he may delegate at will any of the
3:33:13details of his position
3:33:15only in this way may a leader multiply
3:33:17himself and prepare himself to be at
3:33:19many places and give attention to many
3:33:22things at one time
3:33:23it is an eternal truth that men receive
3:33:26more pay for their ability to get others
3:33:28Tio perform than they could possibly
3:33:30earn by their own efforts
3:33:33an efficient leader May through his
3:33:35knowledge of his job and the magnetism
3:33:37of his personality greatly increase the
3:33:39efficiency of others and induce them to
3:33:42render more service and better service
3:33:43than they could render without his Aid
3:33:465. lack of imagination
3:33:49without imagination the leader is
3:33:51incapable of meeting emergencies and of
3:33:54creating Plans by which to guide his
3:33:56followers efficiently
3:33:586. selfishness
3:34:01the leader who claims all the honor for
3:34:03the work of his followers is sure to be
3:34:05met by resentment
3:34:07the really great leader claims none of
3:34:09the honors
3:34:11he is contented to see the honors when
3:34:13there are any go to his followers
3:34:15because he knows that most men will work
3:34:17harder for Commendation and recognition
3:34:19than they will for money alone
3:34:227. in Temperance
3:34:25followers do not respect an intemperate
3:34:27leader
3:34:28moreover in Temperance in any of its
3:34:31various forms destroys the endurance and
3:34:33the Vitality of all who indulge in it
3:34:368. disloyalty
3:34:38perhaps this should have come at the
3:34:40head of the list
3:34:42the leader who is not loyal to his trust
3:34:44and to his associates those above him
3:34:47and those below him cannot long maintain
3:34:49his leadership
3:34:51disloyalty marks one as being less than
3:34:54the dust of the earth and brings down on
3:34:56one's head the contempt he deserves
3:34:58lack of loyalty is one of the major
3:35:01causes of failure in every Walk of Life
3:35:049. emphasis of the authority of
3:35:07leadership
3:35:08the efficient leader leads by
3:35:10encouraging and not by trying to instill
3:35:13fear in the hearts of his followers
3:35:15the leader who tries to impress his
3:35:18followers with his authority comes
3:35:20within the category of leadership
3:35:21through Force
3:35:23if a leader is a real leader he will
3:35:25have no need to advertise that fact
3:35:27except by his conduct his sympathy
3:35:29understanding fairness and a
3:35:32demonstration that he knows his job
3:35:3410. emphasis of title
3:35:37the competent leader requires no title
3:35:40to give him the respect of his followers
3:35:43the man who makes too much over his
3:35:45title generally has little else to
3:35:47emphasize
3:35:48the doors to the office of the real
3:35:50leader are open to all who wish to enter
3:35:53and his working quarters are free from
3:35:55formality or ostentation
3:35:57these are among the more common of the
3:35:59causes of failure in leadership
3:36:02any one of these faults is sufficient to
3:36:04induce failure
3:36:06study the list carefully if you aspire
3:36:09to leadership and make sure that you are
3:36:11free of these faults
3:36:13some fertile fields in which new
3:36:15leadership will be required
3:36:17before leaving this chapter your
3:36:20attention is called to a few of the
3:36:21Fertile fields in which there has been a
3:36:23decline of leadership and in which the
3:36:25new type of leader may find an abundance
3:36:28of opportunity
3:36:29first
3:36:31in the field of politics there is a most
3:36:33insistent demand for new leaders a
3:36:36demand which indicates nothing less than
3:36:37an emergency
3:36:39the majority of politicians have
3:36:41seemingly become high grade legalized
3:36:44racketeers
3:36:46they have increased taxes and debauched
3:36:48the Machinery of industry in business
3:36:50until the people can no longer stand the
3:36:52burden
3:36:54second
3:36:55the banking business is undergoing a
3:36:57reform
3:36:59the leaders in this field have almost
3:37:01entirely lost the confidence of the
3:37:03public
3:37:04already the bankers have sensed the need
3:37:06of Reform and they have begun it
3:37:09third
3:37:10industry calls for new leaders
3:37:13the old type of leaders thought and
3:37:15moved in terms of dividends instead of
3:37:17thinking and moving in terms of human
3:37:19equations
3:37:21the future leader in Industry to endure
3:37:23must regard himself as a quasi public
3:37:26official whose Duty it is to manage his
3:37:28trust in such a way that it will work
3:37:30hardship on no individual or group of
3:37:33individuals
3:37:34exploitation of working men is a thing
3:37:37of the past
3:37:39let the man who aspires to leadership in
3:37:41the field of business industry and labor
3:37:44remember this
3:37:45fourth
3:37:47the religious leader of the future will
3:37:49be forced to give more attention to the
3:37:51temporal needs of his followers in the
3:37:53solution of their economic and personal
3:37:55problems of the present and less
3:37:57attention to the dead past and the yet
3:37:59unborn future
3:38:01fifth
3:38:02in the professions of law medicine and
3:38:05education a new brand of leadership and
3:38:08to some extent new leaders will become a
3:38:10necessity
3:38:12this is especially true in the field of
3:38:14Education
3:38:16the leader in that field must in the
3:38:18future find ways and means of teaching
3:38:21people how to apply the knowledge they
3:38:23receive in school
3:38:24he must deal more with practice and less
3:38:27with Theory
3:38:28sixth
3:38:30new leaders will be required in the
3:38:32field of Journalism
3:38:34newspapers of the future to be conducted
3:38:37successfully must be divorced from
3:38:39special privilege and relieved from the
3:38:41subsidy of advertising
3:38:43they must cease to be organs of
3:38:45propaganda for the interests which
3:38:47patronize their advertising columns
3:38:50the type of newspaper which publishes
3:38:52Scandal and loot pictures will
3:38:54eventually go the way of all forces
3:38:56which debauche the human mind
3:38:59these are but a few of the fields in
3:39:01which opportunities for new leaders and
3:39:03a new brand of leadership are now
3:39:05available
3:39:06the world is undergoing a rapid change
3:39:10this means that the media through which
3:39:12the changes in human habits are promoted
3:39:14must be adapted to the changes
3:39:17the media here described are the ones
3:39:19which more than any others determine the
3:39:22trend of civilization
3:39:24when and how to apply for a position
3:39:27the information described here is the
3:39:30net result of many years of experience
3:39:32during which thousands of men and women
3:39:34were helped to Market their services
3:39:35effectively
3:39:37it can therefore be relied upon as sound
3:39:40and practical
3:39:42media through which Services may be
3:39:44marketed
3:39:46experience has proved that the following
3:39:48media offer the most direct and
3:39:50effective methods of bringing the buyer
3:39:52and seller of personal services together
3:39:551. employment bureaus
3:39:58care must be taken to select only
3:40:00reputable bureaus the management of
3:40:02which can show adequate records of
3:40:04achievement of satisfactory results
3:40:07there are comparatively few such bureaus
3:40:10two advertising in newspapers trade
3:40:14journals magazines and radio
3:40:17classified advertising May usually be
3:40:20relied upon to produce satisfactory
3:40:22results in the case of those who apply
3:40:24for clerical or ordinary salary
3:40:25positions
3:40:27display advertising is more desirable in
3:40:30the case of those who seek executive
3:40:32connections the copy to appear in the
3:40:34section of the paper which is most apt
3:40:36to come to the attention of the class of
3:40:38employer being sought
3:40:40the copy should be prepared by an expert
3:40:42who understands how to inject sufficient
3:40:45selling qualities to produce replies
3:40:483. personal letters of application
3:40:50directed to particular firms or
3:40:52individuals most apt to need such
3:40:55Services as are being offered
3:40:57letters should be neatly typed always
3:40:59and signed by hand
3:41:02with the letter should be sent a
3:41:04complete brief or outline of the
3:41:06applicant's qualifications
3:41:08both the letter of application and the
3:41:11brief of experience or qualifications
3:41:12should be prepared by an expert
3:41:15see instructions as to information to be
3:41:18supplied
3:41:19for application through personal
3:41:21acquaintances
3:41:23when possible the applicant should
3:41:26Endeavor to approach prospective
3:41:27employers through some mutual
3:41:29acquaintance
3:41:30this method of approach is particularly
3:41:32advantageous in the case of those who
3:41:34seek executive connections and do not
3:41:36wish to appear to be peddling themselves
3:41:405. application in person
3:41:43in some instances it may be more
3:41:46effective if the applicant offers
3:41:47personally his services to prospective
3:41:50Employers in which event a complete
3:41:52written statement of qualifications for
3:41:54the position should be presented for the
3:41:56reason that prospective employers often
3:41:58wish to discuss with Associates one's
3:42:01record
3:42:02information to be supplied in a written
3:42:04brief
3:42:06this brief should be prepared as
3:42:08carefully as a lawyer would prepare the
3:42:10brief of a case to be tried them Court
3:42:12unless the applicant is experienced in
3:42:15the preparation of such briefs an expert
3:42:17should be consulted and his Services
3:42:19enlisted for this purpose
3:42:22successful Merchants employ men and
3:42:24women who understand the art and the
3:42:26psychology of advertising to present the
3:42:28merits of their merchandise
3:42:30one who has personal services for sale
3:42:33should do the same
3:42:35the following information should appear
3:42:37in the brief
3:42:381. education
3:42:41State briefly but definitely What
3:42:43schooling you have had and in what
3:42:45subjects you specialized in school
3:42:47giving the reasons for that
3:42:49specialization
3:42:50two experience
3:42:53if you have had experience in connection
3:42:55with positions similar to the one you
3:42:57seek describe it fully state names and
3:43:00addresses of former employers
3:43:02be sure to bring out clearly any special
3:43:05experience you may have had which would
3:43:06equip you to fill the position you seek
3:43:09three references
3:43:12practically every business firm desires
3:43:14to know all about the previous records
3:43:16antecedents Etc of prospective employees
3:43:20who seek positions of responsibility
3:43:23attached to your brief photostatic
3:43:25copies of letters from
3:43:27a former employers
3:43:30B teachers under whom you studied
3:43:33see prominent people whose judgment may
3:43:35be relied upon
3:43:374. photograph of self
3:43:40attached to your brief or recent
3:43:42unmounted photograph of yourself
3:43:455. apply for a specific position
3:43:49avoid application for a position without
3:43:51describing exactly what particular
3:43:53position you seek
3:43:55never apply for just a position
3:43:58that indicates you lack specialized
3:44:01qualifications
3:44:036. State your qualifications for the
3:44:05particular position for which you apply
3:44:08give full details as to the reason you
3:44:10believe you are qualified for the
3:44:12particular position you seek
3:44:14this is the application
3:44:17it will determine more than anything
3:44:19else what consideration you receive
3:44:227. offer to go to work on probation
3:44:25in the majority of instances if you are
3:44:28determined to have the position for
3:44:29which you apply it will be most
3:44:31effective if you offer to work for a
3:44:33week or a month or for a sufficient
3:44:36length of time to enable your
3:44:37prospective employer to judge your value
3:44:39without pay
3:44:41this may appear to be a radical
3:44:43suggestion but experience has proved
3:44:45that it seldom fails to win at least a
3:44:47trial
3:44:49if you are sure of your qualifications a
3:44:51trial is all you need
3:44:53incidentally such an offer indicates
3:44:56that you have confidence in your ability
3:44:58to fill the position you seek
3:45:00it is most convincing
3:45:03if your offer is accepted and you make
3:45:05good more than likely you will be paid
3:45:07for your probation period
3:45:10make clear the fact that your offer is
3:45:12based upon
3:45:14a your confidence in your ability to
3:45:16fill the position
3:45:18B your confidence in your prospective
3:45:20employers decision to employ you after
3:45:23trial
3:45:24see your determination to have the
3:45:26position you seek
3:45:28eight knowledge of your prospective
3:45:30employers business
3:45:32before applying for a position do
3:45:35sufficient research in connection with
3:45:36the business to familiarize yourself
3:45:38thoroughly with that business and
3:45:40indicate in your brief the knowledge you
3:45:42have acquired in this field
3:45:44this will be impressive as it will
3:45:46indicate that you have imagination and a
3:45:49real interest in the position you seek
3:45:51remember that it is not the lawyer who
3:45:54knows the most law but the one who best
3:45:56prepares his case who wins
3:45:59if your case is properly prepared and
3:46:01presented your Victory will have been
3:46:03more than half one at the outset
3:46:06do not be afraid of making your brief
3:46:08too long
3:46:09employers are just as much interested in
3:46:12purchasing the services of
3:46:13well-qualified applicants as you are in
3:46:15securing employment
3:46:17in fact the success of most successful
3:46:20employers is due in the main to their
3:46:22ability to select well-qualified
3:46:24lieutenants
3:46:26they want all the information available
3:46:29another thing neatness in the
3:46:31preparation of your brief will indicate
3:46:33that you are a painstaking person
3:46:36I have helped to prepare briefs for
3:46:38clients which were so striking and out
3:46:40of the ordinary that they resulted in
3:46:42the employment of the applicant without
3:46:44a personal interview
3:46:45when your brief has been completed have
3:46:48it neatly Bound by an experienced binder
3:46:50and lettered by an artist or printer
3:46:53similar to The Following
3:46:55brief of the qualifications of
3:46:58Robert K Smith applying for the position
3:47:00of
3:47:01private secretary 2.
3:47:04the president of
3:47:06the blank Company Incorporated
3:47:08change names each time brief is shown
3:47:12This Personal Touch is sure to command
3:47:14attention
3:47:16have your brief neatly typed or
3:47:18mimeographed on the finest paper you can
3:47:20obtain and bound with a heavy paper of
3:47:22the book cover variety the binder to be
3:47:24changed and the proper firm name to be
3:47:27inserted if it is to be shown to more
3:47:29than one company
3:47:30your photograph should be pasted on one
3:47:33of the pages of your brief
3:47:35follow these instructions to the letter
3:47:37improving upon them wherever your
3:47:39imagination suggests
3:47:41successful salesmen groom themselves
3:47:43with care
3:47:45they understand that first impressions
3:47:47are lasting
3:47:49your brief is your salesman
3:47:51give it a good suit of clothes so it
3:47:53will stand out in bold contrast to
3:47:55anything your prospective employer ever
3:47:57saw in the way of an application for a
3:48:00position
3:48:01if the position you seek is worth having
3:48:03it is worth going after with care
3:48:06moreover if you sell yourself to an
3:48:09employer in a manner that impresses him
3:48:11with your individuality you probably
3:48:13will receive more money for your
3:48:15services from the very start than you
3:48:17would if you applied for employment in
3:48:19the usual conventional way
3:48:21if you seek employment through an
3:48:23advertising agency or an employment
3:48:25agency have the agent use copies of your
3:48:28brief in marketing your services
3:48:30this will help to gain preference for
3:48:32you both with the agent and the
3:48:35prospective employers
3:48:36how to get the exact position you desire
3:48:40everyone enjoys doing the kind of work
3:48:42for which he is best suited
3:48:44an artist loves to work with paints a
3:48:47Craftsman with his hands a writer loves
3:48:49to write
3:48:50those with less definite talents have
3:48:52their preferences for certain fields of
3:48:54business and industry
3:48:56if America does anything well it offers
3:48:59a full range of occupations tilling the
3:49:02soil manufacturing marketing and the
3:49:05professions
3:49:06first
3:49:08decide exactly what kind of a job you
3:49:10want
3:49:11if the job doesn't already exist perhaps
3:49:14you can create it
3:49:16second
3:49:17choose the company or individual for
3:49:20whom you wish to work
3:49:22third
3:49:23study your prospective employer as to
3:49:26policies personnel and chances of
3:49:29advancement
3:49:30fourth
3:49:32by analysis of yourself your talents and
3:49:34capabilities figure what you can offer
3:49:37and plan Ways and Means of giving
3:49:39advantages Services developments ideas
3:49:42that you believe you can successfully
3:49:44deliver
3:49:45fifth
3:49:47forget about the job
3:49:49forget whether or not there is an
3:49:51opening
3:49:52forget the usual routine of have you got
3:49:55a job for me
3:49:56concentrate on what you can give
3:49:59sixth
3:50:01once you have your plan in mind arrange
3:50:03with an experienced writer to put it on
3:50:05paper in neat form and in full detail
3:50:09seventh
3:50:10present it to the proper person with
3:50:12authority and he will do the rest
3:50:15every company is looking for men who can
3:50:17give something of value whether it be
3:50:19ideas services or connections
3:50:23every company has room for the man who
3:50:25has a definite plan of action which is
3:50:27to the advantage of that company
3:50:29this line of procedure may take a few
3:50:32days or weeks of extra time but the
3:50:34difference in income in advancement and
3:50:37in gaining recognition will save years
3:50:39of hard work at small pay
3:50:41it has many advantages the main one
3:50:44being that it will often save from one
3:50:46to five years of time in reaching a
3:50:48chosen goal
3:50:49every person who starts or gets in
3:50:52halfway up the ladder does so by
3:50:54deliberate and careful planning
3:50:55accepting of course the boss son
3:50:59the new way of marketing Services jobs
3:51:02are now Partnerships
3:51:04men and women who Market their services
3:51:07to best advantage in the future must
3:51:09recognize this stupendous change which
3:51:11has taken place in connection with the
3:51:13relationship between employer and
3:51:15employee
3:51:16in the future the Golden Rule and not
3:51:19the rule of gold will be the dominating
3:51:21factor in the marketing of merchandise
3:51:23as well as personal services
3:51:26the future relationship between
3:51:28employers and their employees will be
3:51:30more in the nature of a partnership
3:51:31consisting of
3:51:33a the employer
3:51:35B the employee
3:51:38C the public they serve
3:51:40this new way of marketing personal
3:51:42services is called New for many reasons
3:51:45first both the employer and the employee
3:51:48of the future will be considered as
3:51:49fellow employees whose business it will
3:51:52be to serve the public efficiently
3:51:54in times past employers and employees
3:51:58have Bartered among themselves driving
3:52:00the best bargains they could with one
3:52:02another not considering that in the
3:52:04final analysis they were in reality
3:52:06bargaining at the expense of the third
3:52:08party the public they served
3:52:11the depression served as a mighty
3:52:13protest from an injured public whose
3:52:15rights had been trampled upon in every
3:52:17direction by those who were clamoring
3:52:19for individual advantages and profits
3:52:22when the debris of the depression shall
3:52:24have been cleared away and business
3:52:26shall have been once again restored to
3:52:28balance both employers and employees
3:52:30will recognize that they are no longer
3:52:32privileged to Drive bargains at the
3:52:35expense of Those whom they serve
3:52:37the real employer of the future will be
3:52:39the public
3:52:41this should be kept uppermost in Mind by
3:52:43every person seeking to Market personal
3:52:45services effectively
3:52:47nearly every Railroad in America is in
3:52:50financial difficulty
3:52:52who does not remember the day when if a
3:52:55citizen inquired at the ticket office
3:52:57the time of departure of a train he was
3:53:00abruptly referred to the bulletin board
3:53:01instead of being politely given the
3:53:03information
3:53:05the streetcar companies have experienced
3:53:07a change of times also
3:53:10there was a time not so very long ago
3:53:12when streetcar conductors took pride in
3:53:15giving argument to passengers
3:53:17many of the streetcar tracks have been
3:53:19removed and passengers ride on a bus
3:53:21whose driver is the last word in
3:53:24politeness
3:53:26all over the country street car tracks
3:53:28are rusting from abandonment or have
3:53:30been taken up
3:53:31wherever street cars are still in
3:53:34operation passengers may now ride
3:53:36without argument and one may even hail
3:53:38the car in the middle of the block and
3:53:40the motorman will obligingly pick him up
3:53:43how times have changed
3:53:45that is just the point I am trying to
3:53:48emphasize
3:53:49times have changed
3:53:51moreover the change is reflected not
3:53:54merely in railroad offices and on street
3:53:57cars but in other walks of life as well
3:54:00the public be damned policy is now passe
3:54:04it has been supplanted by the we are
3:54:06obligingly at your service sir policy
3:54:10the bankers have learned a thing or two
3:54:12during this rapid change which has taken
3:54:14place during the past few years
3:54:17impoliteness on the part of a bank
3:54:19official or Bank employee today is as
3:54:22rare as it was conspicuous but Dozen
3:54:24Years Ago
3:54:25in the years past some bankers not all
3:54:28of them of course carried an atmosphere
3:54:31of austerity which gave every would-be
3:54:33borrower a chill when he even thought of
3:54:35approaching his Banker for a loan
3:54:37the thousands of bank failures during
3:54:40the Depression had the effect of
3:54:41removing the mahogany doors behind which
3:54:43Bankers formally barricaded themselves
3:54:47they now sit at desks in the open where
3:54:49they may be seen and approached at will
3:54:51by any depositor or by anyone who wishes
3:54:54to see them and the whole atmosphere of
3:54:56the bank is one of courtesy and
3:54:58understanding
3:54:59it used to be customary for customers to
3:55:02have to stand and wait at the Corner
3:55:04Grocery until the clerks were through
3:55:05passing the time of day with friends and
3:55:08the proprietor had finished making up
3:55:09his bank deposit before being waited
3:55:12upon
3:55:13chain stores managed by courteous men
3:55:16who do everything in the way of service
3:55:17short of shining the customer's shoes
3:55:20have pushed the old time Merchants into
3:55:22the background
3:55:24Time Marches On
3:55:26courtesy and service are the watchwords
3:55:29of merchandising today and apply to the
3:55:32per son who is marketing personal
3:55:33services even more directly than to the
3:55:36employer whom he serves because in the
3:55:38final analysis both the employer and his
3:55:41employee are employed by the public they
3:55:43serve
3:55:44if they fail to serve well they pay by
3:55:47the loss of their privilege of serving
3:55:50we can all remember the time when the
3:55:52gas meter reader pounded on the door
3:55:54hard enough to break the panels
3:55:56when the door was opened he pushed his
3:55:59way in Uninvited with a scowl on his
3:56:01face which plainly said what the hell
3:56:04did you keep me waiting for
3:56:06all that has undergone a change
3:56:09the meter man now conducts himself as a
3:56:11gentleman who is delighted to be at your
3:56:13servicer
3:56:14before the gas companies learned that
3:56:17their scowling meter men were
3:56:18accumulating liabilities never to be
3:56:20cleared away the polite salesmen of oil
3:56:23burners came along and did a land Office
3:56:25business
3:56:27during the Depression I spent several
3:56:29months in the anthracite coal region of
3:56:31Pennsylvania studying conditions which
3:56:34all but destroyed the coal industry
3:56:36among several very significant
3:56:38discoveries was the fact that greed on
3:56:41the part of operators and their
3:56:42employees was the chief cause of the
3:56:44loss of business for The Operators and
3:56:47loss of jobs for the miners
3:56:49through the pressure of a group of
3:56:51overzealous labor leaders representing
3:56:53the employees and agreed for profits on
3:56:56the part of the operators the anthracite
3:56:58business suddenly dwindled
3:57:00The Co-operators and their employees
3:57:02drove sharp Bargains with one another
3:57:04adding the cost of the bargaining to the
3:57:07price of the coal until finally they
3:57:10discovered they had built up a wonderful
3:57:12business for the manufacturers of oil
3:57:14burning outfits and the producers of
3:57:16crude oil
3:57:17the wages of sin is death
3:57:20many have read this in the Bible but few
3:57:23have dis covered its meaning
3:57:25now and for several years the entire
3:57:28world has been listening by force to a
3:57:31sermon which might well be called
3:57:32whatsoever a man soweth that shall he
3:57:35also reap
3:57:36nothing is widespread and effective as
3:57:39the depression could possibly be just a
3:57:42coincidence
3:57:43behind the Depression was a Cause
3:57:46nothing ever happens Without a Cause
3:57:49in the main the cause of the depression
3:57:51is traceable directly to the worldwide
3:57:54habit of trying to reap without sowing
3:57:57this should not be mistaken to mean that
3:57:59the depression represents a crop which
3:58:01the world is being forced to reap
3:58:03without having sown
3:58:05the trouble is that the world sowed the
3:58:07wrong sort of seed
3:58:09any farmer knows he cannot sow the seed
3:58:11of thistles and reap a harvest of grain
3:58:14beginning at the outbreak of the world
3:58:16war the people of the world began to sow
3:58:19the seed of service inadequate in both
3:58:21quality and quantity
3:58:23nearly everyone was engaged in the
3:58:25Pastime of trying to get without giving
3:58:28these illustrations are brought to the
3:58:30attention of those who have personal
3:58:31services to Market to show that we are
3:58:34where we are and what we are because of
3:58:37our own conduct
3:58:38if there is a principle of cause and
3:58:40effect which controls business finance
3:58:43and transportation this same principle
3:58:46controls individuals and deter Minds
3:58:49their economic status
3:58:51what is your qqs rating
3:58:53the causes of success in marketing
3:58:56Services effectively and permanently
3:58:57have been clearly described
3:59:00unless those causes are studied analyzed
3:59:03under stood and applied no man can
3:59:06Market his Services effectively and
3:59:08permanently
3:59:09every person must be his own salesman of
3:59:12personal services
3:59:14the quality and the quantity of service
3:59:16rendered and the spirit in which it is
3:59:18rendered determined to a large extent
3:59:21the price and the duration of employment
3:59:24to Market personal services effectively
3:59:27which means a permanent Market at a
3:59:29satisfactory price under Pleasant
3:59:31conditions one must adopt and follow the
3:59:34qqs formula which means that quality
3:59:36plus quantity plus the proper Spirit of
3:59:39cooperation equals perfect salesmanship
3:59:42of service
3:59:43remember that qqs formula but do more
3:59:47apply it as a habit
3:59:49let us analyze the formula to make sure
3:59:52we understand exactly what it means
3:59:55one quality of service shall be
3:59:57construed to mean the performance of
3:59:59every detail in connection with your
4:00:01position in the most efficient manner
4:00:03possible with the object of Greater
4:00:05efficiency always in mind
4:00:08two quantity of service shall be
4:00:10understood to mean the habit of
4:00:12rendering all the service of which you
4:00:13are capable at all times with the
4:00:16purpose of increasing the amount of
4:00:18service rendered as greater skill is
4:00:19developed through practice and
4:00:21experience
4:00:23emphasis is again placed on the word
4:00:25habit
4:00:26three Spirit of service shall be
4:00:29construed to mean the habit of agreeable
4:00:31harmonious conduct which will induce
4:00:33cooperation from Associates and fellow
4:00:35employees
4:00:37adequacy of quality and quantity of
4:00:39service is not sufficient to maintain a
4:00:42permanent market for your services
4:00:44the conduct or the spirit in which you
4:00:47deliver service is a strong determining
4:00:49factor in connection with both the price
4:00:51you receive and the duration of
4:00:53employment
4:00:54Andrew Carnegie stressed this point more
4:00:57than others in connection with his
4:00:59description of the factors which lead to
4:01:01success in the marketing of personal
4:01:02services
4:01:04he emphasized again and again the
4:01:07necessity for harmonious conduct
4:01:09he stressed the fact that he would not
4:01:11retain any man no matter how great a
4:01:14quantity or how efficient the quality of
4:01:16his work unless he worked in a Spirit of
4:01:19Harmony
4:01:20Mr Carnegie insisted upon men being
4:01:22agreeable
4:01:24to prove that he placed a high value
4:01:26upon this quality he permitted many men
4:01:29who conformed to his standards to become
4:01:31very wealthy
4:01:32those who did not conform had to make
4:01:35room for others
4:01:36the importance of a pleasing personality
4:01:39has been stressed because it is a factor
4:01:41which enables one to render service in
4:01:44the proper spirit
4:01:45if one has a personality which pleases
4:01:48and renders service in a Spirit of
4:01:50Harmony these assets often make up for
4:01:52deficiencies in both the quality and the
4:01:55quantity of service one renders
4:01:57nothing however can be successfully
4:02:00substituted for pleasing conduct
4:02:03the capital value of your services
4:02:06the person whose income is derived
4:02:09entirely from the sale of personal
4:02:10services is no less a merchant than the
4:02:13man who sells Commodities and it might
4:02:15well be added such a person is subject
4:02:18to exactly the same rules of conduct as
4:02:20the merchant who sells merchandise
4:02:23this has been emphasized because the
4:02:25majority of people who live by the sale
4:02:27of personal services make the mistake of
4:02:29considering themselves free from the
4:02:31rules of conduct and the
4:02:33responsibilities attached to those who
4:02:35are engaged in marketing commodities
4:02:38the new way of marketing Services has
4:02:40practically forced both employer and
4:02:42employee into partnership alliances
4:02:44through which both take into
4:02:46consideration the rights of the third
4:02:48party the public they serve
4:02:50the day of the go-getter has passed
4:02:53he has been supplanted by the go-giver
4:02:57high pressure methods in business
4:02:58finally blew the lid off
4:03:01there will never be the need to put the
4:03:03lid back on because in the future
4:03:05business will be conducted by methods
4:03:08that will require no pressure
4:03:10the actual Capital value of your brains
4:03:12may be determined by the amount of
4:03:14income you can produce by marketing your
4:03:16services
4:03:18a fair estimate of the capital value of
4:03:21your services may be made by multiplying
4:03:23your annual income by 16 and two-thirds
4:03:25as it is reasonable to estimate that
4:03:28your annual income represents six
4:03:30percent of your Capital value
4:03:32money rents for six percent per annum
4:03:35money is worth no more than brains
4:03:38it is often worth much less
4:03:41competent brains if effectively marketed
4:03:44represent a much more desirable form of
4:03:47capital than that which is required to
4:03:49conduct a business dealing in
4:03:50Commodities because brains are a form of
4:03:53capital which cannot be permanently
4:03:55depreciated through depressions nor can
4:03:58this form of capital be stolen or spent
4:04:01moreover the money which is essential
4:04:03for the conduct of business is as worth
4:04:05less as a sand dune until it has been
4:04:08mixed with efficient brains
4:04:10the 30 major causes of failure
4:04:13how many of these are holding you back
4:04:16life's greatest tragedy consists of men
4:04:19and women who earnestly try and fail
4:04:22the tragedy lies in the overwhelmingly
4:04:25large majority of people who fail as
4:04:27compared to the few who succeed
4:04:30I have had the privilege of analyzing
4:04:32several thousand men and women 98 of
4:04:35whom were classed as failures
4:04:37there is something radically wrong with
4:04:39a civilization and a system of Education
4:04:42which permit 98 of the people to go
4:04:45through life as failures
4:04:47but I did not write this book for the
4:04:49purpose of moralizing on the Rights and
4:04:51Wrongs of the world that would require a
4:04:53book a hundred times the size of this
4:04:56one
4:04:57my analysis work proved that there are
4:04:5930 major reasons for failure and 13
4:05:01major principles through which people
4:05:03accumulate fortunes
4:05:06in this chapter a description of the 30
4:05:08major causes of failure will be given
4:05:11as you go over the list Check Yourself
4:05:13by Point by point for the purpose of
4:05:16discovering how many of these causes of
4:05:18failure stand between you and success
4:05:211. unfavorable hereditary background
4:05:25there is but little if anything which
4:05:28can be done for people who are born with
4:05:30a deficiency in brain power
4:05:32this philosophy offers but one method of
4:05:35bridging this weakness through the aid
4:05:37of The Mastermind
4:05:39observe with profit however that this is
4:05:42the only one of the 30 causes of failure
4:05:44which may not be easily corrected by any
4:05:46individual
4:05:482. lack of a well-defined purpose in
4:05:51life
4:05:52there is no hope of success for the
4:05:54person who does not have a Central
4:05:55purpose or definite goal at which to aim
4:05:5998 out of every hundred of Those whom I
4:06:01have analyzed had no such aim
4:06:04perhaps this was the
4:06:063. lack of ambition to aim above
4:06:09mediocrity
4:06:10we offer no hope for the person who is
4:06:13so indifferent as not to want to get
4:06:14ahead in life and who is not willing to
4:06:17pay the price
4:06:184. insufficient education
4:06:21this is a handicap which may be overcome
4:06:24with comparative ease
4:06:26experience has proven that the best
4:06:28educated people are often those who are
4:06:30known as self-made or self-educated
4:06:34it takes more than a college degree to
4:06:36make one a person of Education
4:06:38any person who is educated is one who
4:06:41has learned to get whatever he wants in
4:06:43life without violating the rights of
4:06:45others
4:06:46education consists not so much of
4:06:49knowledge but of knowledge effectively
4:06:51and persistently applied
4:06:53men are paid not merely for what they
4:06:56know but more particularly for what they
4:06:58do with that which they know
4:07:005. lack of self-discipline
4:07:03discipline comes through self-control
4:07:06this means that one must control all
4:07:08negative qualities
4:07:10before you can control conditions you
4:07:13must first control yourself
4:07:15Mastery is the hardest job you will ever
4:07:18tackle
4:07:19if you do not conquer self you will be
4:07:22conquered by self
4:07:24you may see it one and the same time
4:07:26both your best friend and your greatest
4:07:28enemy by stepping in front of a mirror
4:07:316. ill health
4:07:34no person may enjoy outstanding success
4:07:36without good health
4:07:38many of the causes of ill health are
4:07:40subject to Mastery and control
4:07:43these in the main are
4:07:46a overeating of foods not conducive to
4:07:49health
4:07:50beef wrong habits of thought giving
4:07:52expression to negatives
4:07:55see wrong use of and over indulgence in
4:07:58sex
4:07:59D lack of proper physical exercise
4:08:03e an inadequate supply of fresh air due
4:08:06to improper breathing
4:08:087. unfavorable environmental influences
4:08:11during childhood
4:08:13as The Twig is bent so shall the tree
4:08:16grow
4:08:17most people who have criminal Tendencies
4:08:19acquire them as the result of bad
4:08:21environment and improper Associates
4:08:23during childhood
4:08:258. procrastination
4:08:28this is one of the most common causes of
4:08:30failure
4:08:32old man procrastination stands within
4:08:34the shadow of every human being awaiting
4:08:37his opportunity to spoil one's chances
4:08:39of success
4:08:41most of us go through life as failures
4:08:43because we are waiting for the time to
4:08:45be right to start doing something
4:08:47worthwhile
4:08:49do not wait
4:08:51the time will never be just right
4:08:54start where you stand and work with
4:08:56whatever tools you may have at your
4:08:57command and better tools will be found
4:09:00as you go along
4:09:019. lack of persistence
4:09:04most of us are good starters but poor
4:09:07finishers of everything we begin
4:09:10moreover people are prone to give up at
4:09:13the first signs of defeat there is no
4:09:15substitute for persistence
4:09:18the person who makes persist ends his
4:09:20watchword discovers that old man failure
4:09:23finally becomes tired and makes his
4:09:25departure
4:09:27failure cannot cope with persistence
4:09:3010. negative personality
4:09:33there is no hope of success for the
4:09:35person who repels people through a
4:09:36negative personality
4:09:38success comes through the application of
4:09:41power and power is attained through the
4:09:43Cooperative efforts of other people
4:09:45a negative personality will not induce
4:09:48cooperation
4:09:5011. lack of controlled sexual urge
4:09:53sex energy is the most powerful of all
4:09:56the stimuli which move people into
4:09:58action
4:09:59because it is the most powerful of the
4:10:01emotions it must be controlled through
4:10:04transmutation and converted into other
4:10:06channels
4:10:0812 uncontrolled desire for something for
4:10:11nothing
4:10:12the gambling Instinct drives millions of
4:10:15people to failure
4:10:16evidence of this may be found in a study
4:10:19of the Wall Street Crash of 29 during
4:10:22which millions of people tried to make
4:10:23money by gambling on stock margins
4:10:2613. lack of a well-defined power of
4:10:29decision
4:10:31men who succeed reach decisions promptly
4:10:33and change them if at all very slowly
4:10:37men who fail reach decisions if at all
4:10:41very slowly and change them frequently
4:10:43and quickly
4:10:45indecision and procrastination are twin
4:10:48brothers
4:10:49where one is found the other May usually
4:10:52be found also
4:10:54kill off this pair before they
4:10:55completely hog tie you to the treadmill
4:10:58of failure
4:11:0014. one or more of the six basic fears
4:11:04these fears have been analyzed for you
4:11:06in a later chapter
4:11:08they must be mastered before you can
4:11:10Market your services effectively
4:11:1215. wrong selection of a maiden marriage
4:11:16this a most common cause of failure
4:11:20the relationship of marriage brings
4:11:22people intimately into contact
4:11:24unless this relationship is harmonious
4:11:27failure is likely to follow
4:11:29moreover it will be a form of failure
4:11:32that is marked by misery and unhappiness
4:11:34destroying all signs of ambition
4:11:3816 over caution
4:11:40the person who takes no chances
4:11:42generally has to take whatever is left
4:11:45when others are through choosing
4:11:47over caution is as bad as under caution
4:11:51both are extremes to be guarded against
4:11:54life itself is filled with the element
4:11:56of chance
4:11:5817. wrong selection of Associates in
4:12:01business
4:12:02this is one of the most common causes of
4:12:05failure in business
4:12:07in marketing personal services one
4:12:09should use great care to select an
4:12:11employer who will be an inspiration and
4:12:13who is himself intelligent and
4:12:16successful
4:12:17we emulate those with whom we associate
4:12:20most closely
4:12:22pick an employer who is worth emulating
4:12:2518. Superstition and Prejudice
4:12:28Superstition is a form of fear
4:12:31it is also a sign of ignorance
4:12:34men who succeed keep open minds and are
4:12:37afraid of nothing
4:12:3919. wrong selection of a vocation
4:12:43no man can succeed in a line of endeavor
4:12:45which he does not like
4:12:47the most essential step in the marketing
4:12:50of personal services is that of
4:12:51selecting an occupation into which you
4:12:54can throw yourself wholeheartedly
4:12:5620. lack of concentration of effort
4:12:59the Jack of all trades seldom is good at
4:13:02any
4:13:03concentrate all of your efforts on one
4:13:06definite chief aim
4:13:0821 the habit of indiscriminate spending
4:13:11the spendthrift cannot succeed mainly
4:13:14because he stands eternally in fear of
4:13:16poverty
4:13:18form the habit of systematic saving by
4:13:20putting aside a definite percentage of
4:13:22your income
4:13:23money in the bank gives one a very safe
4:13:26Foundation of Courage when bargaining
4:13:28for the sale of personal services
4:13:30without money one must take what one is
4:13:33offered and be glad to get it
4:13:3622 lack of enthusiasm
4:13:39without enthusiasm one cannot be
4:13:41convincing
4:13:42moreover enthusiasm is contagious and
4:13:46the person who has it under control is
4:13:49generally welcome in any group of people
4:13:5223. intolerance
4:13:55the person with a closed mind on any
4:13:57subject seldom gets ahead
4:13:59intolerance means that one has stopped
4:14:02acquiring knowledge
4:14:04the most damaging forms of intolerance
4:14:06are those connected with religious
4:14:08racial and political differences of
4:14:10opinion
4:14:1224. in Temperance
4:14:15the most damaging forms of intemperance
4:14:17are connected with eating strong drink
4:14:19and sexual activities
4:14:22overindulgence in any of these is fatal
4:14:25to success
4:14:2625 inability to cooperate with others
4:14:30more people lose their positions and
4:14:33their big opportunities in life because
4:14:35of this fault than for all other reasons
4:14:37combined
4:14:39it is a fault which no well-informed
4:14:41businessman or leader will tolerate
4:14:4426. possession of power that was not
4:14:47acquired through self-effort
4:14:49Sons and Daughters of wealthy men and
4:14:52others who inherit money which they did
4:14:54not earn
4:14:55power in the hands of one who did not
4:14:57acquire it gradually is often fatal to
4:15:00success
4:15:01quick riches are more dangerous than
4:15:04poverty
4:15:0527. intentional dishonesty
4:15:08there is no substitute for honesty
4:15:11one may be temporarily dishonest by
4:15:14force of circumstances over which one
4:15:16has no control without permanent damage
4:15:20but there is no hope for the person who
4:15:22is dishonest by choice
4:15:25sooner or later his deeds will catch up
4:15:27with him and he will pay by loss of
4:15:29reputation and perhaps even loss of
4:15:31Liberty
4:15:3328 egotism and vanity
4:15:36these qualities serve as red lights
4:15:38which warn others to keep away
4:15:41they are fatal to success
4:15:4329 guessing instead of thinking
4:15:47most people are too indifferent or lazy
4:15:49to acquire facts with which to think
4:15:51accurately
4:15:52they prefer to act on opinions created
4:15:55by guesswork or snap judgments
4:15:5830. lack of capital
4:16:01this is a common cause of failure among
4:16:03those who start out in business for the
4:16:05first time without sufficient reserve of
4:16:08capital to absorb the shock of their
4:16:10mistakes and to carry them over until
4:16:12they have established a reputation
4:16:1431 under this name any particular cause
4:16:18of failure from which you have suffered
4:16:19that has not been included in the
4:16:21foregoing list
4:16:22in these 30 major causes of failure is
4:16:25found a description of the tragedy of
4:16:27Life which obtains for practically every
4:16:29person who tries and fails
4:16:32it will be helpful if you can induce
4:16:34someone who knows you well to go over
4:16:36this list with you and help to analyze
4:16:38you by the 30 causes of failure
4:16:41it may be beneficial if you try this
4:16:43alone
4:16:44most people cannot see themselves as
4:16:47others see them
4:16:48you may be one who cannot
4:16:51the oldest of admonitions is man know
4:16:54thyself
4:16:55if you Market merchandise successfully
4:16:58you must know the merchandise
4:17:00the same is true in marketing personal
4:17:02services
4:17:04you should know all of your weaknesses
4:17:06in order that you may either Bridge them
4:17:08or eliminate them entirely
4:17:10you should know your strength in order
4:17:12that you may call attention to it when
4:17:14selling your services
4:17:16you can know yourself only through
4:17:18accurate analysis
4:17:20the Folly of ignorance in connection
4:17:22with self was displayed by a young man
4:17:24who applied to the manager of a
4:17:26well-known business for a position
4:17:28he made a very good impression until the
4:17:31manager asked him what salary he
4:17:33expected
4:17:34he replied that he had no fixed some in
4:17:36mind lack of a definite aim
4:17:39the manager then said we will pay you
4:17:41all you are worth alter we try you out
4:17:44for a week
4:17:45I will not accept it the applicant
4:17:48replied because I am getting more than
4:17:50that where I am now employed
4:17:52before you even start to negotiate for a
4:17:55Readjustment of your salary in your
4:17:57present position or to seek employment
4:17:59elsewhere be sure that you are worth
4:18:01more than you now receive
4:18:03it is one thing to want money everyone
4:18:05wants more but it is something entirely
4:18:08different to be worth more
4:18:10many people mistake their wants for
4:18:12their just dues
4:18:13your financial requirements or wants
4:18:16have nothing whatever to do with your
4:18:17worth
4:18:18your value is established entirely by
4:18:21your ability to render useful service or
4:18:23Your Capacity to induce others to render
4:18:26such service
4:18:27take inventory of yourself
4:18:3028 questions you should answer
4:18:33annual self-analysis is an essential in
4:18:36the effective marketing of personal
4:18:37services as is annual inventory in
4:18:40merchandising
4:18:42moreover the yearly analysis should
4:18:44disclose a decrease in faults and an
4:18:47increase in virtues
4:18:49one goes ahead stands still or goes
4:18:52backward in life
4:18:54one's object should be of course to go
4:18:57ahead
4:18:58annual self-analysis will disclose
4:19:00whether advancement has been made and if
4:19:03so how much
4:19:05it will also disclose any backward steps
4:19:08one may have made
4:19:09the effective marketing of personal
4:19:11services requires one to move forward
4:19:13even if the progress is slow
4:19:16your annual self-analysis should be made
4:19:19at the end of each year so you can
4:19:21include in your New Year's resolutions
4:19:22any improvements which the analysis
4:19:25indicates should be made
4:19:27take this inventory by asking yourself
4:19:29the following questions and by checking
4:19:31your answers with the aid of someone who
4:19:33will not permit you to deceive yourself
4:19:35as to their accuracy
4:19:37self-analysis questionnaire for personal
4:19:40inventory
4:19:41one have I attained the goal which I
4:19:44established as my objective for this
4:19:46year
4:19:47you should work with a definite yearly
4:19:49objective to be attained as a part of
4:19:51your major life objective
4:19:532. have I delivered service of the best
4:19:55possible quality of which I was capable
4:19:57or could I have improved any part of
4:19:59this service
4:20:01three have I delivered service in the
4:20:04greatest possible quantity of which I
4:20:05was capable
4:20:074. as the spirit of my conduct been
4:20:09harmonious and Cooperative at all times
4:20:135. have I permitted the habit of
4:20:16procrastination to decrease my
4:20:17efficiency and if so to what extent
4:20:21six have I improved my personality and
4:20:24if so in what ways
4:20:267. have I been persistent in following
4:20:29my plans through to completion
4:20:31eight have I reached decisions promptly
4:20:34indefinitely on All Occasions
4:20:379. have I permitted any one or more of
4:20:39the six basic fears to decrease my
4:20:41efficiency
4:20:4310. have I been either over cautious or
4:20:46under cautious
4:20:4811. has my relationship with my
4:20:50associates in work been Pleasant or
4:20:52unpleasant
4:20:54if it has been unpleasant has the fault
4:20:56been partly or holy mine
4:20:5912. have I dissipated any of my energy
4:21:01through lack of concentration of effort
4:21:0413. have I been open-minded and tolerant
4:21:07in connection with all subjects
4:21:1014. in what way have I improved my
4:21:13ability to render service
4:21:1515. have I been intempered in any of my
4:21:18habits
4:21:1916. have I expressed either openly or
4:21:23secretly any form of egotism
4:21:2617 has my conduct toward my associates
4:21:29bin such that it has induced them to
4:21:31respect me
4:21:3218. have my opinions and decisions been
4:21:35based upon guesswork or accuracy of
4:21:38analysis and thought
4:21:4019. have I followed the habit of
4:21:42budgeting my time my expenses and my
4:21:45income and have I been conservative in
4:21:47these budgets
4:21:4820. how much time have I devoted to
4:21:51unprofitable effort which I might have
4:21:53used a better advantage
4:21:5521. how may I re-budget my time and
4:21:58change my habits so I will be more
4:22:00efficient during the coming year
4:22:0222. have I been guilty of any conduct
4:22:05which was not approved by my con science
4:22:0923. in what ways have I rendered more
4:22:12service and better service than I was
4:22:13paid to render
4:22:1524. have I been unfair to anyone and if
4:22:18so in what way
4:22:2025. if I had been the purchaser of my
4:22:23own services for the year would I be
4:22:26satisfied with my purchase
4:22:2826. am I in the right vocation and if
4:22:31not why not
4:22:3327 has the purchaser of my service has
4:22:36been satisfied with the service I have
4:22:38rendered and if not why not
4:22:4128. what is my present rating on the
4:22:44fundamental principles of success
4:22:46make this rating fairly and frankly and
4:22:49have it checked by someone who is
4:22:51courageous enough to do it accurately
4:22:54having read and assimilated the
4:22:56information conveyed through this
4:22:57chapter you are now ready to create a
4:23:00practical plan for marketing your
4:23:01personal services
4:23:03in this chapter will be found in
4:23:05adequate description of every principle
4:23:07essential in planning the sale of
4:23:09personal services including the major
4:23:11attributes of leadership the most common
4:23:14causes of failure in leadership a
4:23:16description of the fields of opportunity
4:23:18for leadership the main causes of
4:23:20failure in all walks of life and the
4:23:23important questions which should be used
4:23:25in self-analysis
4:23:27this extensive and detailed presentation
4:23:29of accurate information has been
4:23:31included because it will be needed by
4:23:33all who must begin the accumulation of
4:23:35riches by marketing personal services
4:23:38those who have lost their fortunes and
4:23:41those who are just beginning to earn
4:23:42money have nothing but personal services
4:23:44to offer in return for riches therefore
4:23:47it is essential that they have available
4:23:49the Practical information needed to
4:23:51Market services to best advantage
4:23:54the information contained in this
4:23:56chapter will be of great value to all
4:23:58who aspire to attain leadership in any
4:24:00calling
4:24:01it will be particularly helpful to those
4:24:03aiming to Market their services as
4:24:06business or industrial executives
4:24:08complete assimilation and understanding
4:24:11of the information here conveyed will be
4:24:13helpful in marketing one's own services
4:24:15and it will also help one to become more
4:24:17analytical and capable of judging people
4:24:21the information will be Price Less to
4:24:23Personnel directors employment managers
4:24:25and other Executives charged with the
4:24:28selection of employees and the
4:24:30maintenance of efficient organizations
4:24:32if you doubt this statement test it
4:24:35soundness by answering in writing the 28
4:24:37self-analysis questions
4:24:40that might be both interesting and
4:24:42profitable even though you do not doubt
4:24:44the soundness of the statement
4:24:46where and how one may find Opportunities
4:24:48to accumulate riches
4:24:51now that we have analyzed the principles
4:24:53by which riches may be accumulated we
4:24:55naturally ask where May one find
4:24:57favorable opportunities to apply these
4:25:00principles
4:25:01very well let us take inventory and see
4:25:04what the United States of America offer
4:25:06the person seeking riches great or small
4:25:10to begin with let us remember all of us
4:25:12that we live in a country where every
4:25:15law-abiding citizen enjoys freedom of
4:25:17thought and freedom of deed unequaled
4:25:19anywhere in the world
4:25:21most of us have never taken inventory of
4:25:24the advantages of this freedom
4:25:26we have never compared our unlimited
4:25:28Freedom with the Cur tailed freedom in
4:25:30other countries
4:25:32here we have freedom of thought freedom
4:25:34in the choice and enjoyment of Education
4:25:36freedom in religion freedom in politics
4:25:39freedom in the choice of a business
4:25:41profession or occupation freedom to
4:25:44accumulate and own without molestation
4:25:46all the property we can accumulate
4:25:49freedom to choose our place of residence
4:25:51freedom in marriage Freedom through
4:25:53equal opportunity to all Races freedom
4:25:56of travel from one state to another
4:25:58freedom in our choice of foods and
4:26:01freedom to aim for any station
4:26:03in life for which we have prepared
4:26:05ourselves even for the presidency of the
4:26:08United States
4:26:09we have other forms of freedom but this
4:26:12list will give a bird's eye view of the
4:26:14most important which constitute
4:26:16opportunity of the highest order
4:26:18this advantage of freedom is all the
4:26:21more conspicuous because the United
4:26:23States is the only country guaranteeing
4:26:25to every citizen whether native born or
4:26:28naturalized so Broad and varied a list
4:26:30of freedom
4:26:31next let us recount some of the
4:26:34blessings which our widespread Freedom
4:26:36has placed within our hands
4:26:38take the average American family for
4:26:40example meaning the family of average
4:26:43income and sum up the benefits available
4:26:45to every member of the family in this
4:26:47land of opportunity and plenty
4:26:50a food
4:26:52next to freedom of thought indeed comes
4:26:55food clothing and shelter the three
4:26:57basic necessities of life
4:27:00because of our Universal Freedom the
4:27:02average American family has available at
4:27:05its very door the choices selection of
4:27:07food to be found anywhere in the world
4:27:09and at prices within its Financial range
4:27:12a family of two living in the heart of
4:27:15Times Square District of New York City
4:27:17far removed from the source of
4:27:19production of foods to careful inventory
4:27:22of the cost of a simple breakfast with
4:27:24this astonishing result
4:27:26articles of food
4:27:28cost at The Breakfast Table
4:27:31grapefruit juice from Florida 0-2
4:27:35rippled wheat breakfast food Kansas farm
4:27:39zero two
4:27:41tea from China 0-2
4:27:44bananas from South America 0-2
4:27:48asted bread from Kansas farm 0-1
4:27:52fresh country eggs from Utah 0-7
4:27:57sugar from Cuba or Utah 0-2
4:28:01butter and cream from New England 0-3
4:28:06grand total
4:28:0720.
4:28:09it is not very difficult to obtain food
4:28:11in a country where two people can have
4:28:13breakfast consisting of all they want or
4:28:16need for a dime a piece
4:28:18observe that this simple breakfast was
4:28:20gathered by some strange form of magic
4:28:22from China South America Utah Kansas and
4:28:27the New England states and delivered on
4:28:28The Breakfast Table ready for
4:28:30consumption in the very heart of the
4:28:32most crowded city in America at a cost
4:28:34well within the means of the most humble
4:28:36labor
4:28:38the cost included all federal state and
4:28:41city taxes
4:28:42here is a fact the politicians did not
4:28:45mention when they were crying out to the
4:28:46voters to throw their opponents out of
4:28:48office because the people were being
4:28:50taxed to death
4:28:52be shelter
4:28:54this family lives in a comfortable
4:28:56apartment heated by steam lighted with
4:28:58electricity with gas for cooking all for
4:29:0165 dollars a month
4:29:04in a smaller city or a more sparsely
4:29:06settled part of New York City the same
4:29:09apartment could be had for as low as 20
4:29:11a month
4:29:13the toast they had for breakfast in the
4:29:15food estimate was toasted on an electric
4:29:17toaster which cost but a few dollars the
4:29:20apartment is cleaned with a vacuum
4:29:22sweeper that is run by electricity
4:29:25hot and cold water is available at all
4:29:28times in the kitchen and the bathroom
4:29:31the food is kept cool in a refrigerator
4:29:33that is run by electricity
4:29:36the wife curls her hair washes her
4:29:38clothes and irons them with easily
4:29:40operated electrical equipment on power
4:29:42obtained by sticking a plug in the wall
4:29:45the husband shaves with an electric
4:29:47shaver and they receive entertainment
4:29:49from all over the world 24 hours a day
4:29:52if they want it without cost by merely
4:29:55turning the dial of their radio
4:29:58there are other conveniences in this
4:30:00apartment but the foregoing list will
4:30:02give a fair idea of some of the concrete
4:30:04evidences of the freedom we of America
4:30:07enjoy
4:30:09and this is neither political or
4:30:10economic propaganda
4:30:13C clothing
4:30:15anywhere in the United States the woman
4:30:17of average clothing requirements can
4:30:19dress very comfortably and neatly for
4:30:21less than two hundred dollars a year and
4:30:23the average man can dress for the same
4:30:25or less
4:30:27only the three basic necessities of food
4:30:30clothing and shelter have been mentioned
4:30:33the average American citizen has other
4:30:35Privileges and advantages available in
4:30:38return for modest effort not exceeding
4:30:40eight hours per day of Labor
4:30:43among these is the privilege of
4:30:44automobile Transportation with which one
4:30:47can go and come at will at very small
4:30:49cost
4:30:51the average American has security of
4:30:53property rights not found in any other
4:30:55country in the world
4:30:57he can place his Surplus money in a bank
4:30:59with the assurance that his government
4:31:01will protect it and make good to him if
4:31:03the bank fails
4:31:05if an American citizen wants to travel
4:31:07from one state to another he needs no
4:31:10passport no one's permission
4:31:12he may go when he pleases and return at
4:31:15will
4:31:16moreover he may travel by train private
4:31:19automobile bus airplane or ship as his
4:31:23pocketbook permits
4:31:25in Germany Russia Italy and most of the
4:31:28other European and Oriental countries
4:31:30the people cannot travel with so much
4:31:33freedom and at so little cost
4:31:35the miracle that has provided these
4:31:38blessings
4:31:39we often hear politicians proclaiming
4:31:42the freedom of America when they solicit
4:31:44votes but seldom do they take the time
4:31:46or devote sufficient effort to the
4:31:48analysis of the source or nature of this
4:31:50freedom
4:31:52having no acts to grind no grudge to
4:31:55express no ulterior motives to be
4:31:57carried out I have the privilege of
4:31:59going into a Frank analysis of that
4:32:01mysterious abstract greatly
4:32:03misunderstood some thing which gives to
4:32:06every citizen of America more blessings
4:32:08more opportunities to accumulate wealth
4:32:10more freedom of every nature than may be
4:32:13found in any other country
4:32:15I have the right to analyze the source
4:32:18and nature of this unseen power because
4:32:20I know and have known for more than a
4:32:22quarter of a century many of the men who
4:32:24organized that power and many who are
4:32:27now responsible for its maintenance
4:32:29the name of this mysterious benefactor
4:32:32of mankind is capital
4:32:34Capital consists not a loan of money but
4:32:37more particularly of Highly organized
4:32:39intelligent groups of men who plan Ways
4:32:42and Means of using money efficiently for
4:32:44the good of the public and profitably to
4:32:46themselves
4:32:48these groups consist of scientists
4:32:50Educators chemists inventors business
4:32:53analysts publicity men Transportation
4:32:56experts accountants lawyers doctors and
4:33:00both men and women who have highly
4:33:01specialized knowledge in all fields of
4:33:04industry and business
4:33:06they Pioneer experiment and Blaze trails
4:33:09in new fields of endeavor
4:33:11they sup Port colleges hospitals Public
4:33:14Schools build good roads publish
4:33:17newspapers pay most of the cost of
4:33:19government and take care of the
4:33:21multitudinous detail essential to human
4:33:23progress
4:33:25stated briefly the capitalists are the
4:33:28brains of civilization because they
4:33:30Supply the entire fabric of which all
4:33:32education Enlightenment and human
4:33:34progress consists
4:33:36money without brains always is dangerous
4:33:41properly used it is the most important
4:33:43essential of civilization
4:33:45the simple breakfast here described
4:33:47could not have been delivered to the New
4:33:49York family at a time each or at any
4:33:52other price if organized Capital had not
4:33:54provided the Machinery the ships the
4:33:57railroads and the huge armies of trained
4:33:59men to operate them
4:34:01some slight idea of the importance of
4:34:04organized Capital may be had by trying
4:34:06to imagine yourself burdened with the
4:34:08responsibility of collecting without the
4:34:10aid of capital and delivering to the New
4:34:12York City Family the simple breakfast
4:34:14described
4:34:16to supply the tea you would have to make
4:34:18a trip to China or India both a very
4:34:21long way from America
4:34:22unless you are an excellent swimmer you
4:34:25would become rather tired before making
4:34:27the round trip
4:34:28then two another problem would confront
4:34:32you
4:34:33what would you use for money even if you
4:34:35had the physical endurance to swim the
4:34:37ocean
4:34:38to supply the sugar you would have to
4:34:40take another long swim to Cuba or a long
4:34:43walk to the sugar beet section of Utah
4:34:46but even then you might come back
4:34:48without the sugar because organized
4:34:50effort and money are necessary to
4:34:52produce sugar to say nothing of what is
4:34:55required to refine transport and deliver
4:34:57it to The Breakfast Table anywhere in
4:34:59the United States
4:35:01the eggs you could deliver easily enough
4:35:03from the barnyards near New York City
4:35:05but you would have a very long walk to
4:35:08Florida and return before you could
4:35:10serve the two glasses of grapefruit
4:35:12juice
4:35:13you would have another long walk to
4:35:15Kansas or one of the other weak growing
4:35:18States when you went after the four
4:35:20slices of wheat bread
4:35:22the rippled wheat biscuits would have to
4:35:24be omitted from the menu because they
4:35:26would not be available except through
4:35:27the labor of a trained organization of
4:35:29men in suitable Machinery all of which
4:35:31call for Capital
4:35:33while resting you could take off for
4:35:36another little swim down to South
4:35:37America where you would pick up a couple
4:35:39of bananas and on your return you could
4:35:42take a short walk to the nearest farm
4:35:44having a dairy and pick up some butter
4:35:46and cream
4:35:47then your New York City family would be
4:35:50ready to sit down and enjoy breakfast
4:35:51and you could collect your two dimes for
4:35:54your labor
4:35:55seems absurd doesn't it
4:35:58well the procedure described would be
4:36:00the only possible way these simple items
4:36:02of food could be delivered to the heart
4:36:04of New York City if we had no
4:36:06capitalistic system
4:36:08the sum of money required for the
4:36:10building and maintenance of the
4:36:12railroads and steam ships used in the
4:36:14delivery of that simple breakfast is so
4:36:16huge that it staggers one's imagination
4:36:19it runs into hundreds of millions of
4:36:22dollars not to mention the armies of
4:36:24trained employees required to man the
4:36:26ships and trains
4:36:28but transportation is only a part of the
4:36:30requirements of modern civilization in
4:36:33capitalistic America
4:36:35before there can be anything to haul
4:36:37something must be grown from the ground
4:36:39or manufactured and prepared for Market
4:36:42this calls for more Mill Lions of
4:36:44dollars for equipment machinery boxing
4:36:47marketing and for the wages of millions
4:36:50of men and women
4:36:52steam ships and railroads do not spring
4:36:54up from the earth and function
4:36:56automatically
4:36:57they come in response to the call of
4:36:59civilization through the labor and
4:37:01Ingenuity in organizing ability of men
4:37:03who have imagination Faith enthusiasm
4:37:07decision persistence
4:37:09these men are known as capitalists
4:37:12they are motivated by the desire to
4:37:15build construct achieve render useful
4:37:18service earn profits and accumulate
4:37:20riches
4:37:21and because they render service without
4:37:24which there would be no civilization
4:37:26they put themselves in the way of great
4:37:28riches
4:37:30just to keep the record simple and
4:37:32understandable I will add that these
4:37:34capitalists are the self-same men of
4:37:36whom most of us have heard soapbox
4:37:37orders speak
4:37:39they are the same men to whom radicals
4:37:41racketeers dishonest politicians and
4:37:44grafting labor leaders refer as the
4:37:47predatory interests or Wall Street
4:37:50I am not attempting to present a brief
4:37:52for or against any group of men or any
4:37:54system of economics
4:37:56I am not attempting to condemn
4:37:58collective bargaining when I refer to
4:38:00grafting labor leaders nor do I aim to
4:38:03give a clean bill of health to all
4:38:05individuals known as capitalists
4:38:08the purpose of this book a purpose to
4:38:10which I have Faithfully devoted Over a
4:38:12quarter of a century is to present to
4:38:14all who want the knowledge the most
4:38:16Dependable philosophy through which
4:38:18individuals may accumulate riches in
4:38:20whatever amounts they desire
4:38:22I have here analyzed the economic
4:38:24advantages of the capitalistic system
4:38:27for the twofold purpose of showing
4:38:29one that all who seek riches must
4:38:32recognize and adapt themselves to the
4:38:34system that controls all approaches to
4:38:36fortunes large or small and
4:38:39two to present the side of the picture
4:38:42opposite to that being shown by
4:38:44politicians and demagogues who
4:38:45deliberately becloud the issues they
4:38:47bring up by referring to organized
4:38:49Capital as if it were something
4:38:51poisonous
4:38:52this is a capitalistic country it was
4:38:55developed through the use of capital and
4:38:57we who claimed the right to partake of
4:38:59the blessings of freedom and opportunity
4:39:01we who seek to accumulate riches here
4:39:03may as well know that neither riches nor
4:39:06opportunity would be available to us if
4:39:08organized Capital had not provided these
4:39:10benefits
4:39:11for more than 20 years it has been a
4:39:13somewhat popular and growing Pastime for
4:39:16Radicals self-seeking politicians
4:39:18racketeers crooked labor leaders and on
4:39:21occasion religious leaders to take pot
4:39:24shots at Wall Street the money changers
4:39:26and big business
4:39:28the practice became so General that we
4:39:31witnessed during the business depression
4:39:33The Unbelievable site of high government
4:39:35officials lining up with the chief
4:39:37politicians and labor Leaders with the
4:39:40openly about purpose of throttling the
4:39:42system which has made industrial America
4:39:43the richest country on Earth
4:39:46the lineup was so General and so well
4:39:49organized that it prolonged the worst
4:39:51oppression America has ever known
4:39:53it cost millions of men their jobs
4:39:56because those jobs were inseparably a
4:39:58part of the industrial and capitalistic
4:40:00system which formed the very backbone of
4:40:02the nation
4:40:04during this unusual Alliance of
4:40:06government officials and self-seeking
4:40:08individuals who were endeavoring to
4:40:09profit by declaring open season on the
4:40:12American system of Industry a certain
4:40:14type of labor leader joined forces with
4:40:17the politicians and offered to deliver
4:40:18voters in return for legislation
4:40:20designed to permit men to take riches
4:40:23away from industry by organized force of
4:40:25numbers instead of the better method of
4:40:27giving a fair day's work for a fair
4:40:29day's pay
4:40:31millions of men and women throughout the
4:40:33nation are still engaged in this popular
4:40:35pastime of trying to get without giving
4:40:38some of them are lined up with labor
4:40:40unions where they demand shorter hours
4:40:42and more pay
4:40:44others do not take the trouble to work
4:40:46at all
4:40:48they demand government relief and are
4:40:50getting it
4:40:51their idea of their rights of Freedom
4:40:53was demonstrated in New York City where
4:40:55violent complaint was registered with
4:40:57the postmaster by a group of relief
4:41:00beneficiaries because the postman
4:41:02awakened them at 7 30 am
4:41:05to deliver government relief checks
4:41:08they demanded that the time of delivery
4:41:10be set up to 10 o'clock
4:41:12if you are one of those who believe that
4:41:14riches can be accumulated by the mere
4:41:16Act of men who organize themselves into
4:41:18groups and demand more pay for Less
4:41:20service if you are one of those who
4:41:22demand government relief without early
4:41:24morning disturbance when the money is
4:41:26delivered to you if you are one of those
4:41:28who believe in trading their votes to
4:41:30politicians in return for the passing of
4:41:32laws which permit the rating of the
4:41:34public treasury you may rest securely on
4:41:37your belief with certain
4:41:39knowledge that no one will disturb you
4:41:41because this is a free country where
4:41:43every man may think a as he pleases
4:41:46where nearly everybody can live with but
4:41:48little effort where many may live well
4:41:50without doing any work whatsoever
4:41:53however you should know the full truth
4:41:55concerning this freedom of which so many
4:41:58people boast and so few understand
4:42:01as great as it is as far as it reaches
4:42:04as many privileges as it provides I.T
4:42:07does not and cannot bring riches without
4:42:09effort
4:42:10there is but one Dependable method of
4:42:13accumulating and legally holding riches
4:42:15and that is by rendering useful service
4:42:18no system has ever been created by which
4:42:21men can legally acquire riches through
4:42:23mere force of numbers or without giving
4:42:25in return an equivalent value of one
4:42:28form or another
4:42:29there is a principle known as the law of
4:42:32economics
4:42:33this is more than a theory
4:42:36it is a law no man can beat
4:42:39Mark well the name of the principle and
4:42:41remember it because it is far more
4:42:43powerful than all the politicians and
4:42:45political machines
4:42:47it is above and beyond the control of
4:42:49all the labor unions
4:42:51it cannot be swayed nor influenced nor
4:42:54bribed by racketeers or self-appointed
4:42:57leaders in any calling
4:42:59moreover it has an All-Seeing Eye and a
4:43:03perfect system of bookkeeping in which
4:43:05it keeps an accurate account of the
4:43:06transactions of every human being
4:43:08engaged in the business of trying to get
4:43:10without giving
4:43:12sooner or later its Auditors come around
4:43:14look over the records of individuals
4:43:16both great and small and demand in
4:43:18accounting
4:43:20Wall Street Big Business Capital
4:43:22predatory interests or whatever name you
4:43:25choose to give the system which has
4:43:26given us American Freedom represents a
4:43:29group of men who understand respect and
4:43:31adapt themselves to this powerful law of
4:43:34economics
4:43:35their financial continuation depends
4:43:37upon their respecting the law
4:43:40most people living in America like this
4:43:42country its capitalistic system and all
4:43:45I must confess I know of no better
4:43:48country where one may find greater
4:43:50opportunities to accumulate riches
4:43:53judging by their acts and deeds there
4:43:55are some in this country who do not like
4:43:57it
4:43:58that of course is their privilege if
4:44:01they do not like this country its
4:44:03capitalistic system its boundless
4:44:05opportunities they have the privilege of
4:44:08clearing out
4:44:09always there are other countries such as
4:44:12Germany Russia and Italy where one may
4:44:15try one's hand at enjoying freedom and
4:44:17accumulating riches providing one is not
4:44:20too particular
4:44:22provides all the freedom and all the
4:44:24opportunity to accumulate riches that
4:44:27any honest person may require
4:44:29when one goes hunting for game one
4:44:31selects hunting grounds where game is
4:44:33plentiful
4:44:35when seeking riches the same rule would
4:44:38naturally obtain
4:44:39if it is rich as you are seeking do not
4:44:42Overlook the possibilities of a country
4:44:44whose citizens are so rich that women
4:44:46alone spend over 200 million dollars
4:44:49annually for lipsticks Rouge and
4:44:51cosmetics
4:44:53think twice you who are seeking riches
4:44:56before trying to destroy the
4:44:58capitalistic system of a country whose
4:45:00citizens spend over 50 million dollars a
4:45:02year for greeting cards with which to
4:45:04express their appreciation of their
4:45:06freedom
4:45:07if it is money you are seeking consider
4:45:10carefully a country that spends hundreds
4:45:12of millions of dollars annually for
4:45:14cigarettes the bulk of the income from
4:45:16which goes to only four major companies
4:45:18engaged in supplying this National
4:45:20builder of nonchalance and quiet nerves
4:45:24by all means give plenty of
4:45:26consideration to a country whose people
4:45:28spend annually more than 15 million
4:45:30dollars for the privilege of seeing
4:45:32moving pictures and toss in a few
4:45:34additional Millions for liquor narcotics
4:45:36and other less potent soft drinks in
4:45:38giggle Waters
4:45:40do not be in too big a hurry to get away
4:45:42from a country whose people willingly
4:45:44even eagerly hand over millions of
4:45:47dollars annually for football baseball
4:45:49and prize fights
4:45:51and by all means stick by a country
4:45:54whose inhabitants give up more than a
4:45:56million dollars a year for chewing gum
4:45:58and another million for safety razor
4:46:01blades
4:46:02remember also that this is but the
4:46:05beginning of the available sources for
4:46:06the accumulation of wealth
4:46:09only a few of the luxuries and
4:46:11non-essentials have been mentioned
4:46:13but remember that the business of
4:46:15producing transporting and marketing
4:46:18these few items of merchandise gives
4:46:20regular employment to many millions of
4:46:22men and women who receive for their
4:46:24services many millions of dollars
4:46:26monthly and spend it freely for both the
4:46:28luxuries and the necessities
4:46:31especially remember that back of all
4:46:33this exchange of merchandise and
4:46:35personal services may be found in
4:46:37abundance of opportunity to accumulate
4:46:39riches
4:46:40here our American Freedom comes to one's
4:46:43Aid
4:46:44there is nothing to stop you or anyone
4:46:46from engaging in any portion of the
4:46:48effort necessary to carry on these
4:46:50businesses
4:46:52if one has Superior Talent training
4:46:54experience one may accumulate riches in
4:46:57large amounts
4:46:59those not so fortunate May accumulate
4:47:01smaller amounts
4:47:03anyone may earn a living in return for a
4:47:06very nominal amount of Labor
4:47:08so there you are
4:47:10opportunity has spread its Wares before
4:47:13you
4:47:14step up to the front select what you
4:47:16want create your plan put the plan into
4:47:19action and follow through with
4:47:21persistence
4:47:22capitalistic America will do the rest
4:47:26you can depend upon this much
4:47:28capitalistic America ensures every
4:47:30person the opportunity to render useful
4:47:33service and to collect riches in Pro
4:47:35portion to the value of the service
4:47:39that system denies no one this right but
4:47:42it does not and cannot promise something
4:47:44for nothing because the system itself is
4:47:47irrevocably controlled by the law of
4:47:49Economics which neither recognizes nor
4:47:51tolerates for long getting without
4:47:53giving
4:47:55the law of Economics was passed by
4:47:57Nature
4:47:58there is no Supreme Court to which
4:48:00violators of this law May appeal
4:48:03the law hands out both penalties for its
4:48:06violation and appropriate rewards for
4:48:08its observance without interference
4:48:10where the possibility of interference by
4:48:12any human being
4:48:14the law cannot be repealed
4:48:17it is as fixed as the stars in the
4:48:19heavens and subject to and a part of the
4:48:22same system that controls the Stars
4:48:25May one refuse to adapt oneself to the
4:48:28law of economics
4:48:30certainly
4:48:31this is a free country where all men are
4:48:34born with equal rights including the
4:48:36privilege of ignoring the law of
4:48:38economics
4:48:39what happens then
4:48:41well nothing happens until large numbers
4:48:44of men join forces for the about purpose
4:48:46of ignoring the law and taking what they
4:48:49want by force
4:48:50then comes the dictator with
4:48:52well-organized firing squads and machine
4:48:55guns
4:48:56we have not yet reached that stage in
4:48:58America
4:49:00but we have heard all we want to know
4:49:02about how the system works
4:49:04perhaps we have be fortunate enough not
4:49:06to demand personal knowledge of so
4:49:08gruesome a reality
4:49:10doubtless we shall prefer to continue
4:49:12with our
4:49:14freedom of speech freedom of deed and
4:49:17freedom to render useful service in
4:49:19return for riches
4:49:21the practice by government officials of
4:49:24extending to men and women the privilege
4:49:25of raiding the public treasury in return
4:49:27for votes sometimes results in election
4:49:30but as night follows day the final
4:49:32payoff comes when every penny wrong
4:49:35fully used must be repaid with compound
4:49:38interest on compound interest
4:49:41if those who make the grab are not
4:49:43forced to repay the burden falls on
4:49:45their children and their children's
4:49:46children even unto the third and fourth
4:49:49Generations
4:49:50there is no way to avoid the debt
4:49:53men can and sometimes do form themselves
4:49:56into groups for the purpose of crowding
4:49:59wages up and working hours down
4:50:02there is a point Beyond which they
4:50:04cannot go
4:50:05it is the point at which the law of
4:50:07economic steps in and the sheriff gets
4:50:10both the employer and the employees
4:50:13for six years from 1929 to 1935 the
4:50:17people of America both rich and poor
4:50:20barely missed seeing the old man
4:50:22economics hand over to the sheriff all
4:50:24the businesses and industries and Banks
4:50:28it was not a pretty sight
4:50:30it did not increase our respect for Mob
4:50:33psychology through which men cast reason
4:50:35to the winds and start trying to get
4:50:37without giving
4:50:38we who went through those six
4:50:40discouraging years when fear was in the
4:50:42saddle and Faith was on the ground
4:50:44cannot forget how ruthlessly the law of
4:50:47Economics exacted its toll from both
4:50:49rich and poor weak and strong old and
4:50:52young
4:50:53we shall not wish to go through another
4:50:55such experience
4:50:57these observations are not founded upon
4:51:00short-time experience
4:51:02they are the result of 25 years of
4:51:05careful analysis of the methods of both
4:51:07the most successful and the most
4:51:08unsuccessful man America has known
4:51:13chapter 8.
4:51:15decision
4:51:16accurate analysis of over 25 000 men and
4:51:20women who had experienced failure
4:51:22disclose the fact that lack of decision
4:51:24was near the head of the list of the 30
4:51:26major causes of failure
4:51:28this is no mere statement of a theory it
4:51:31is a fact
4:51:32procrastination the opposite of decision
4:51:35is a common enemy which practically
4:51:37every man must conquer
4:51:39you will have an opportunity to test
4:51:42your capacity to reach quick and
4:51:43definite decisions when you finish
4:51:45reading this book and are ready to begin
4:51:47putting into action the principles which
4:51:49it describes
4:51:51analysis of several hundred people who
4:51:53had accumulated fortunes well beyond the
4:51:55million dollar Mark disclose the fact
4:51:58that every one of them had the habit of
4:51:59reaching decisions promptly and of
4:52:02changing these decisions slowly if and
4:52:04when they were changed
4:52:06people who fail to accumulate money
4:52:08without exception have the habit of
4:52:11reaching decisions if at all very slowly
4:52:14and of changing these decisions quickly
4:52:16and often
4:52:17one of Henry Ford's most outstanding
4:52:20qualities is his habit of reaching
4:52:22decisions quickly and definitely and
4:52:24changing them slowly
4:52:26this quality is so pronounced in Mr Ford
4:52:29that it has given him the reputation of
4:52:31being obstinate
4:52:33it was this quality which prompted Mr
4:52:35Ford to continue to manufacture his
4:52:37famous Model T the world's ugliest car
4:52:40when all of his advisors and many of the
4:52:43purchasers of the car were urging him to
4:52:45change it
4:52:46perhaps Mr Ford delayed too long in
4:52:49making the change but the other side of
4:52:52the story is that Mr Ford's firmness of
4:52:54decision yielded a huge Fortune before
4:52:57the change in model became necessary
4:53:00there is but little doubt that Mr Ford's
4:53:02habit of definiteness of decision
4:53:04assumes the proportion of obstinacy but
4:53:07this quality is preferable to slowness
4:53:09in reaching decisions and quickness in
4:53:11changing them
4:53:12the majority of people who fail to
4:53:15accumulate money sufficient for their
4:53:17needs are generally easily influenced by
4:53:20the opinions of others
4:53:22they permit the newspapers and the
4:53:25gossiping neighbors to do their thinking
4:53:27for them
4:53:28opinions are the cheapest Commodities on
4:53:31Earth
4:53:32everyone has a flock of opinions ready
4:53:34to be wished upon anyone who will accept
4:53:36them
4:53:37if you are influenced by opinions when
4:53:40you reach decisions you will not succeed
4:53:42in any undertaking much less in that of
4:53:45transmuting your own desire into money
4:53:48if you are influenced by the opinions of
4:53:50others you will have no desire of your
4:53:52own
4:53:53keep your own counsel when you begin to
4:53:56put into practice the principles
4:53:57described here by reaching your own
4:53:59decisions and following them
4:54:01take no one into your confidence accept
4:54:04the members of your Mastermind group and
4:54:07be very sure in your selection of this
4:54:09group that you choose only those who
4:54:11will be in complete sympathy in harmony
4:54:12with your purpose
4:54:14close friends and relatives while not
4:54:17meaning to do so often handicap one
4:54:20through opinions and sometimes through
4:54:22ridicule which is meant to be humorous
4:54:25thousands of men and women carry
4:54:27inferiority complexes with them all
4:54:29through life because some well-meaning
4:54:32but ignorant person destroyed their
4:54:34confidence through opinions or ridicule
4:54:37you have a brain and mind of your own
4:54:40use it and reach your own decisions
4:54:43if you need facts or information from
4:54:46other people to enable you to reach
4:54:48decisions as you probably will in many
4:54:50instances acquire these facts or secure
4:54:53the information you need quietly without
4:54:55disclosing your purpose
4:54:57it is characteristic of people who have
4:55:00but a smattering or of an ear of
4:55:02knowledge to try to give the impression
4:55:03that they have much knowledge
4:55:06such people generally do too much
4:55:08talking and too little listening
4:55:11keep your eyes and ears wide open and
4:55:13your mouth closed if you wish to acquire
4:55:15the habit of prompt decision
4:55:18those who talk too much do little else
4:55:21if you talk more than you listen you not
4:55:23only deprive yourself of many
4:55:25opportunities to accumulate useful
4:55:27knowledge but you also disclose your
4:55:29plans and purposes to people who will
4:55:31take great Delight in defeating you
4:55:33because they envy you
4:55:35remember also that every time you open
4:55:38your mouth in the presence of a person
4:55:39who has an abundance of knowledge you
4:55:41display to that person your exact stock
4:55:44of knowledge or your lack of it
4:55:46genuine wisdom is usually conspicuous
4:55:49through modesty and silence
4:55:52keep in mind the fact that every person
4:55:54with whom you associate is like yourself
4:55:56seeking the opportunity to accumulate
4:55:59money
4:56:00if you talk about your plans too freely
4:56:02you may be surprised when you learn that
4:56:05some other person has beaten you to your
4:56:06goal by putting into action ahead of you
4:56:08the plans of which you talked unwisely
4:56:12let one of your first decisions be to
4:56:14keep a closed mouth and open ears and
4:56:16eyes
4:56:17as a reminder to yourself to follow this
4:56:20advice it will be helpful if you copy
4:56:22the following epigram in large letters
4:56:24and place it where you will see it daily
4:56:27tell the world what you intend to do but
4:56:29first show it
4:56:31this is the equivalent of saying that
4:56:33deeds and not words are what count most
4:56:37Freedom or death on a decision
4:56:40the value of decisions depends upon the
4:56:42courage required to render them
4:56:45the great decisions which served as the
4:56:47foundation of civilization were reached
4:56:50by assuming great risks which often
4:56:52meant the possibility of death
4:56:54Lincoln's decision to issue his famous
4:56:56proclamation of emancipation which gave
4:56:59freedom to the colored people of America
4:57:01was rendered with full understanding
4:57:03that his act would turn thousands of
4:57:05friends and political supporters against
4:57:07him
4:57:08he knew too that the carrying out of
4:57:11that Proclamation would mean death to
4:57:13thousands of men on the battlefield
4:57:15in the end it cost Lincoln his life
4:57:19that required courage
4:57:21Socrates decision to drink the cup of
4:57:24poison rather than compromise in his
4:57:26personal belief was a decision of
4:57:28Courage
4:57:29it turned time ahead a thousand years
4:57:31and gave to people then unborn the right
4:57:34to freedom of thought and of speech
4:57:37the decision of General Robert E Lee
4:57:39when he came to The Parting of the way
4:57:41with the union and took up the cause of
4:57:43the South was a decision of Courage for
4:57:46he well knew that it might cost him his
4:57:48own life that it would surely cost the
4:57:50lives of others
4:57:52but the greatest decision of all time as
4:57:55far as any American citizen is concerned
4:57:57was reached in Philadelphia July 4 1776
4:58:01when 56 men signed their names to a
4:58:05document which they well knew would
4:58:06bring freedom to all Americans or leave
4:58:09every one of the 56 hanging from a
4:58:11Gallows
4:58:13you have heard of this famous document
4:58:15but you may not have drawn from it the
4:58:17great lesson in Personal Achievement it
4:58:19so plainly taught
4:58:21we all remember the date of this
4:58:23momentous decision but few of us realize
4:58:25what courage that decision required
4:58:28we remember our history as it was taught
4:58:30we remember dates and the names of the
4:58:33men who fought we remember Valley Forge
4:58:35and Yorktown we remember George
4:58:38Washington and Lord Cornwallis
4:58:40but we know little of the real forces
4:58:43back of these names dates and places
4:58:46we know still less of that intangible
4:58:49power which ensured US Freedom long
4:58:51before Washington's armies reached
4:58:53Yorktown
4:58:54we read the history of the Revolution
4:58:56and falsely imagined that George
4:58:58Washington was the father of our country
4:59:01that it was he who won our freedom while
4:59:03the truth is Washington was only an
4:59:05accessory after the fact because victory
4:59:08for his armies had been insured long
4:59:10before Lord Cornwallis surrendered
4:59:12this is not intended to Rob Washington
4:59:15of any of the glory he so richly merited
4:59:18its purpose rather is to give greater
4:59:21attention to the astounding power that
4:59:23was the real cause of his victory
4:59:25it is nothing short of tragedy that the
4:59:28writers of history have missed entirely
4:59:30even the slightest reference to the
4:59:32irresistible power which gave birth and
4:59:35freedom to the nation destined to set up
4:59:37new standards of Independence for all
4:59:39the peoples of the Earth
4:59:40I say it is a tragedy because it is the
4:59:43self-same power which must be used by
4:59:46every individual who surmounts the
4:59:48difficulties of life and forces life to
4:59:50pay the price asked
4:59:52let us briefly review the events which
4:59:54gave birth to this power
4:59:57The Story begins with an incident in
4:59:59Boston March 5th 1770.
5:00:02British soldiers were patrolling the
5:00:04streets by their presence openly
5:00:07threatening the citizens
5:00:09the colonists resented armed men
5:00:11marching in their midst
5:00:13they began to express their resentment
5:00:15openly hurling Stones as well as
5:00:17epithets at the marching soldiers until
5:00:20the commanding officer gave orders fixed
5:00:23bayonets charge
5:00:25the battle was on
5:00:27it resulted in the death and injury of
5:00:29many
5:00:30the incident aroused such resentment
5:00:32that the provincial assembly made up of
5:00:34prominent colonists called a meeting for
5:00:37the purpose of taking definite action
5:00:39two of the members of that assembly were
5:00:42John Hancock and Samuel Adams long live
5:00:45their names
5:00:46they spoke up courageously and declared
5:00:49that a move must be made to eject all
5:00:51British soldiers from Boston
5:00:53remember this a decision in the minds of
5:00:56two men might properly be called the
5:00:58beginning of the freedom which we of the
5:01:01United States now enjoy
5:01:03remember too that the decision of these
5:01:06two men called for Faith and courage
5:01:08because it was dangerous
5:01:11before the assembly adjourned Samuel
5:01:13Adams was appointed to call on the
5:01:15governor of the province Hutchinson and
5:01:18demand the withdrawal of the British
5:01:19troops
5:01:20the request was granted the troops were
5:01:23removed from Boston but the incident was
5:01:26not closed
5:01:27it had caused a situation destined to
5:01:29change the entire trend of civilization
5:01:32strange is it not how the great changes
5:01:36such as the American Revolution and the
5:01:38world war often have their beginnings
5:01:40and circumstances which seem unimportant
5:01:44it is interesting also to observe that
5:01:47these important changes usually begin in
5:01:49the form of a definite decision in the
5:01:51minds of a relatively small number of
5:01:53people
5:01:54few of us know the history of our
5:01:56country well enough to realize that John
5:01:58Hancock Samuel Adams and Richard Henry
5:02:01Lee of the province of Virginia were the
5:02:04real fathers of our country
5:02:06Richard Henry Lee became an important
5:02:09factor in this story by reason of the
5:02:11fact that he and Samuel Adams
5:02:13communicated frequently by
5:02:15correspondence sharing freely their
5:02:17fears and their hopes concerning the
5:02:19welfare of the people of their provinces
5:02:22from this practice Adams conceived the
5:02:24idea that a mutual exchange of letters
5:02:26between the 13 colonies might help to
5:02:29bring about the coordination of efforts
5:02:31so badly needed in connection with the
5:02:33solution of their problems
5:02:35two years after the clash with the
5:02:37soldiers in Boston March 72 Adams
5:02:41presented this idea to the assembly in
5:02:43the form of emotion that a
5:02:45correspondence committee be established
5:02:46among the colonies with definitely
5:02:48appointed correspondence in each colony
5:02:51for the purpose of friendly cooperation
5:02:53for the betterment of the colonies of
5:02:55British America
5:02:56this incident
5:02:59it was the beginning of the organization
5:03:01of the far-flung power destined to give
5:03:03freedom to you and to me
5:03:05The Mastermind had already been
5:03:07organized
5:03:09it consisted of Adams Lee and Hancock
5:03:13I tell you further that if two of you
5:03:15agree upon the Earth concerning anything
5:03:17for which you ask it will come to you
5:03:20for my father who is in heaven
5:03:22the Committee of Correspondence was
5:03:24organized
5:03:26observe that this move provided the way
5:03:28for increasing the power of the
5:03:30Mastermind by adding to it men from all
5:03:32the colonies
5:03:33take notice that this procedure
5:03:35constituted the first organized planning
5:03:38of the disgruntled colonists
5:03:40in Union there is strength
5:03:42the citizens of the colonies had been
5:03:44waging disorganized Warfare against the
5:03:47British soldiers through incidents
5:03:49similar to the Boston Riot but nothing
5:03:51of benefit had been accomplished
5:03:54their individual grievances had not been
5:03:56Consolidated under one Mastermind
5:03:59no group of individuals had put their
5:04:01hearts Minds souls and bodies together
5:04:05in one definite decision to settle their
5:04:07difficulty with the British once and for
5:04:09all until Adams Hancock and Lee got
5:04:12together
5:04:13meanwhile the British were not idle
5:04:17they too were doing some planning and
5:04:19masterminding on their own account with
5:04:22the advantage of having back of their
5:04:23money and organized soldiery
5:04:26the crown appointed Gage to supplant
5:04:28Hutchinson as the governor of
5:04:30Massachusetts
5:04:32one of the new Governor's first acts was
5:04:34to send a messenger to call on Samuel
5:04:36Adams for the purpose of endeavoring to
5:04:39stop his opposition by fear
5:04:41we can best understand the spirit of
5:04:43what happened by quoting the
5:04:45conversation between Colonel Fenton the
5:04:47messenger sent by Gage and Adams
5:04:50Colonel Fenton I have been authorized by
5:04:53Governor Gage to assure you Mr Adams
5:04:56that the governor has been empowered to
5:04:58confer upon you such benefits as would
5:05:00be satisfactory Endeavor to win Adams by
5:05:03promise of brides upon the condition
5:05:05that you engage to cease in your
5:05:07opposition to the measures of the
5:05:08government
5:05:10it is the governor's advice to you sir
5:05:12not to incur the further displeasure of
5:05:15his majesty
5:05:16your conduct has been such as makes you
5:05:19liable to penal ties of an empty of
5:05:21Henry VII by which persons can be sent
5:05:23to England for trial for treason or
5:05:26misprison of treason at the discretion
5:05:28of a governor of a province
5:05:30but by changing your political course
5:05:33you will not only receive great personal
5:05:35advantages but you will make your peace
5:05:37with the King
5:05:39Samuel Adams had the choice of two
5:05:41decisions
5:05:42he could cease his opposition and
5:05:45receive personal bribes or he could
5:05:47continue and run the risk of being
5:05:49hanged
5:05:50clearly the time had come when Adams was
5:05:53forced to reach instantly a decision
5:05:55which could have cost his life
5:05:58the majority of men would have found it
5:06:00difficult to reach such a decision
5:06:03the majority would have sent back an
5:06:05evasive reply but not Adams
5:06:07he insisted upon Colonel Fenton's word
5:06:10of Honor that the colonel would deliver
5:06:12to the governor the answer exactly as
5:06:14Adams would give it to him
5:06:16Adam's answer then you may tell Governor
5:06:19Gage that I trust one have long since
5:06:21made my peace with the King of Kings
5:06:24no personal consideration shall induce
5:06:26me to abandon the righteous cause of my
5:06:28country
5:06:29and tell Governor Gadget is the advice
5:06:32of Samuel Adams to him no longer to
5:06:35insult the feelings of an exasperated
5:06:37people
5:06:38comment as to the character of this man
5:06:40seems unnecessary
5:06:43it must be obvious to all who read this
5:06:45astounding message that its
5:06:46sender-possessed loyalty of the highest
5:06:48order
5:06:50this is important
5:06:52racketeers and dishonest politicians
5:06:54have prostituted the honor for which
5:06:56such men as Adams died
5:06:58when Governor Gage received Adam's
5:07:01caustic reply he flew into a rage and
5:07:04his suit a proclamation which read I do
5:07:06hereby in his Majesty's name offer and
5:07:10promise his most gracious pardon to all
5:07:12persons who shall forthwith lay down
5:07:14their arms and return to the duties of
5:07:16Peaceable subjects accepting only from
5:07:19the benefit of such pardon Samuel Adams
5:07:21and John Hancock who's of fences are of
5:07:25too fiducious in nature to admit of any
5:07:27other consideration but that of
5:07:29condigned punishment
5:07:31as one might say in modern slang Adams
5:07:34and Hancock were on the spot
5:07:37the threat of The Irate Governor forced
5:07:39the two men to reach another decision
5:07:41equally as dangerous
5:07:43they hurriedly called a secret meeting
5:07:45of their staunchest followers
5:07:48here The Mastermind began to take on
5:07:50momentum
5:07:51after the meeting had been called to
5:07:53order Adams locked the door placed the
5:07:56key in his pocket and informed all
5:07:58present that it was imperative that a
5:08:00Congress of the colonists be organized
5:08:02and that no man should leave the room
5:08:04until the decision for such a congress
5:08:07had been reached
5:08:08great excitement followed
5:08:11some weighed the possible consequences
5:08:13of such radicalism
5:08:15old man fear
5:08:17some expressed grave doubt as to the
5:08:20wisdom of so definite a decision in
5:08:22defiance of the crown
5:08:24locked in that room were two men immune
5:08:26to fear blind to the possibility of
5:08:28failure
5:08:30Hancock and Adams
5:08:32through the influence of their minds the
5:08:34others were induced to agree that
5:08:36through the correspondence committee
5:08:38Arrangements should be made for a
5:08:40meeting of the First Continental
5:08:41Congress to be held in Philadelphia
5:08:43September 5th 1774.
5:08:47remember this date
5:08:49it is more important than July 4 1776.
5:08:54if there had been no decision to hold a
5:08:56continental congress there could have
5:08:58been no signing of the Declaration of
5:08:59Independence
5:09:01before the first meeting of the new
5:09:03Congress another leader in a different
5:09:05section of the country was deep in the
5:09:07throes of publishing a summary view of
5:09:09the rights of British America
5:09:12he was Thomas Jefferson of the province
5:09:14of Virginia whose relationship to Lord
5:09:17Dunmore representative of the crown in
5:09:19Virginia was as strained as that of
5:09:21Hancock and Adams with their governor
5:09:24shortly after his famous summary of
5:09:26Rights was published Jefferson was in
5:09:29formed that he was subject to
5:09:30prosecution for high treason against his
5:09:32Majesty's government
5:09:34inspired by the threat one of
5:09:36Jefferson's colleagues Patrick Henry
5:09:39boldly spoke his mind concluding his
5:09:41remarks with a sentence which shall re
5:09:43mean forever a classic if this betrees
5:09:46him then make the most of it
5:09:48it was such men as these who without
5:09:51power without Authority without military
5:09:53strength without money sat in solemn
5:09:57consideration of the destiny of the
5:09:58colonies beginning at the opening of the
5:10:01First Continental Congress and
5:10:02continuing at intervals for two years
5:10:04until on June 7 1776 Richard Henry Lee
5:10:08arose at dressed the chair and to the
5:10:11startled assembly made this motion
5:10:14gentlemen I make the motion that these
5:10:16United Colonies are and of right ought
5:10:19to be free and independent states that
5:10:21they be absolved from all allegiance to
5:10:23the British crown and that all political
5:10:25connection between them and the state of
5:10:27Great Britain is and ought to be totally
5:10:30dissolved
5:10:31Lee's astounding motion was discussed
5:10:33fervently and at such length that he
5:10:36began to lose patience
5:10:38finally after days of argument he again
5:10:41took the floor and declared in a clear
5:10:44firm voice Mr President we have
5:10:47discussed this issue for days
5:10:49it is the only course for us to follow
5:10:52why then sir do we longer delay
5:10:56why still deliberate
5:10:58let this happy day give birth to an
5:11:00American Republic
5:11:02let her arise not to devastate and to
5:11:05conquer but to re-establish the reign of
5:11:07peace and of law
5:11:09the eyes of Europe are fixed upon us
5:11:13she demands of us a living example of
5:11:15Freedom that may exhibit a contrast in
5:11:17the Felicity of the citizen to the
5:11:19ever-increasing tyranny
5:11:21before his motion was finally voted upon
5:11:24Lee was called back to Virginia because
5:11:26of serious family illness but before
5:11:29leaving he placed his cause in the hands
5:11:31of his friend Thomas Jefferson who
5:11:34promised to fight until favorable action
5:11:36was taken
5:11:37shortly thereafter the president of the
5:11:40Congress Hancock appointed Jefferson as
5:11:42chairman of a committee to draw up a
5:11:44declaration of independence
5:11:47long and hard the committee labored on a
5:11:49document which would mean when accepted
5:11:51by the Congress that every man who
5:11:54signed it would be signing his own death
5:11:56warrant should the colonies lose in a
5:11:58fight with Great Britain which was sure
5:12:00to follow
5:12:01the document was drawn and on June 28th
5:12:05the original draft was read before the
5:12:07Congress
5:12:09for several days it was discussed
5:12:11altered and made ready
5:12:13on July 4 1776 Thomas Jefferson stood
5:12:18before the assembly and fearlessly read
5:12:20the most momentous decision ever placed
5:12:22upon paper
5:12:24when in the course of human events it is
5:12:26necessary for one people to dissolve the
5:12:28political bans which have connected them
5:12:30with another and to assume among the
5:12:33powers of the Earth the separate and
5:12:35equal station to which the laws of
5:12:37nature and of Nature's God entitle them
5:12:39a decent respect to the opinions of
5:12:41mankind requires that they should
5:12:43declare the causes which impel them to
5:12:45the separation
5:12:47when Jefferson finished the document was
5:12:49voted upon accepted and signed by the 56
5:12:53men everyone staking his own life upon
5:12:56his decision to write his name
5:12:58by that decision came into existence a
5:13:00nation destined to bring to man kind
5:13:02forever the privilege of making
5:13:04decisions
5:13:06by decisions made in a similar Spirit of
5:13:08faith and only by such decisions can men
5:13:12solve their personal problems and win
5:13:14for themselves High Estates of material
5:13:16and spiritual wealth
5:13:18let us not forget this
5:13:20analyze the events which led to the
5:13:23Declaration of Independence and be
5:13:25convinced that this nation which now
5:13:27holds a position of commanding respect
5:13:29and power among all nations of the world
5:13:31was born of a decision created by a
5:13:34mastermind consisting of 56 men
5:13:37note well the fact that it was their
5:13:39decision which ensured the success of
5:13:42Washington's armies because the spirit
5:13:44of that decision was in the heart of
5:13:45every soldier who fought with him and
5:13:47served as a spiritual power which
5:13:49recognizes no such thing as failure
5:13:52note also with great personal benefit
5:13:55that the power which gave this nation
5:13:58its freedom is the self-same power that
5:14:00must be used by every individual who
5:14:02becomes self-determining
5:14:04this power is made up of the principles
5:14:06described in this book
5:14:08it will not be difficult to detect in
5:14:11the story of The Declaration of
5:14:12Independence at least six of these
5:14:15principles desire decision Faith
5:14:18persistence The Mastermind and organized
5:14:21planning
5:14:22throughout this philosophy will be found
5:14:24the suggestion that thought backed by
5:14:26strong desire has a tendency to
5:14:29transmute itself into its physical
5:14:30equivalent
5:14:32before passing on I wish to leave with
5:14:35you the suggestion that one may find in
5:14:37this story and in the story of the
5:14:39organization of the United States Steel
5:14:41Corporation a perfect description of the
5:14:43method by which thought makes this
5:14:45astounding transformation
5:14:47in your search for the secret of the
5:14:49method do not look for a miracle because
5:14:51you will not find it
5:14:53you will find only the Eternal laws of
5:14:56nature
5:14:57these laws are available to every person
5:14:59who has the faith and the courage to use
5:15:01them
5:15:02they may be used to bring freedom to a
5:15:05nation or to accumulate riches
5:15:08there is no charge saved a Time
5:15:10necessary to understand and appropriate
5:15:12them
5:15:13those who reach decisions promptly and
5:15:15definitely know what they want and
5:15:18generally get it
5:15:19the leaders in every Walk of Life decide
5:15:22quickly and firmly
5:15:24that is the major reason why they are
5:15:26leaders
5:15:28the world has the habit of making room
5:15:30for the man whose words and actions show
5:15:32that he knows where he is going
5:15:34indecision is a habit which usually
5:15:37begins in youth
5:15:39The Habit takes on permanency as the
5:15:41youth goes through graded school high
5:15:43school and even through college without
5:15:46definiteness of purpose
5:15:48the major weakness of all Educational
5:15:50Systems is that they neither teach nor
5:15:53encourage the habit of definite decision
5:15:55it would be beneficial if no college
5:15:58would permit the enrollment of any
5:15:59student unless and until the student
5:16:01declared his major purpose in
5:16:03matriculating
5:16:05it would be of still greater benefit if
5:16:07every student who enters the graded
5:16:09schools were compelled to accept
5:16:10training in the habit of decision and
5:16:13forced to pass a satisfactory
5:16:14examination on this subject before being
5:16:16permitted to advance in the grades
5:16:19the habit of indecision acquired because
5:16:21of the deficiencies of our school
5:16:23systems goes with the student into the
5:16:26occupation he chooses
5:16:28if
5:16:29in fact he chooses his occupation
5:16:33generally the youth just out of school
5:16:35seeks any job that can be found
5:16:38he takes the first place he finds
5:16:40because he has fallen into the habit of
5:16:42indecision
5:16:4498 out of every hundred people working
5:16:46for wages today are in the positions
5:16:48they hold because they lack the
5:16:50definiteness of decision to plan a
5:16:52definite position and the knowledge of
5:16:54how to choose an employer
5:16:56definiteness of decision always requires
5:16:59courage sometimes very great courage
5:17:02the 56 men who signed the Declaration of
5:17:05Independence staked their lives on the
5:17:07decision to affix their signatures to
5:17:09that document
5:17:10the poor son who reaches a definite
5:17:13decision to procure the particular job
5:17:15and make life pay the price he asks does
5:17:18not stake his life on that decision he
5:17:20Stakes his economic freedom
5:17:22Financial Independence riches desirable
5:17:25Business and Professional positions are
5:17:28not within reach of the person who
5:17:29neglects or refuses to expect plan and
5:17:32demand these things
5:17:34the person who desires riches in the
5:17:37same spirit that Samuel Adams desired
5:17:39freedom for the colonies is sure to
5:17:41accumulate wealth
5:17:43in the chapter on organized planning you
5:17:46will find complete instructions for
5:17:48marketing every type of personal
5:17:49services
5:17:51you will find also detailed information
5:17:53on how to choose the employer you prefer
5:17:55and the particular job you desire
5:17:58these instructions will be of no value
5:18:01to you unless you definitely decide to
5:18:03organize them into a plan of action
5:18:08chapter 9.
5:18:09persistence
5:18:11persistence is an essential factor in
5:18:14the procedure of transmuting Desire into
5:18:16its monetary equivalent
5:18:18the basis of persistence is the power of
5:18:21will
5:18:22power and desire when properly combined
5:18:25make an irresistible pair
5:18:28men who accumulate great fortunes are
5:18:30generally known as cold-blooded and
5:18:33sometimes ruthless
5:18:34often they are misunderstood
5:18:37what they have is willpower which they
5:18:39mix with persistence and place back of
5:18:42their desires to ensure the attainment
5:18:44of their objectives
5:18:46Henry Ford has been generally
5:18:48misunderstood to be ruthless and
5:18:50cold-blooded
5:18:51this misconception grew out of Ford's
5:18:53habit of following through in all of his
5:18:55plans with persistence
5:18:57the majority of people are ready to
5:18:59throw their aims and purposes overboard
5:19:01and give up at the first sign of
5:19:03opposition or misfortune
5:19:06a few carry on despite all opposition
5:19:08until they attain their goal
5:19:11these few are the forts carnegies
5:19:13Rockefellers and edisons
5:19:16there may be no heroic connotation to
5:19:19the word persistence but the quality is
5:19:21to the character of man what carbon is
5:19:24to steal
5:19:25the building of a fortune generally
5:19:27involves the application of the entire
5:19:3013 factors of this philosophy
5:19:32these principles must be understood they
5:19:35must be applied with persistence by all
5:19:37who accumulate money
5:19:39if you are following this book with the
5:19:41intention of applying the knowledge it
5:19:43conveys your first test as to your
5:19:45persistence will come when you begin to
5:19:47follow the six steps described in the
5:19:49second chapter
5:19:51unless you are one of the two out of
5:19:52every hundred who already have a
5:19:54definite goal at which you are aiming
5:19:56and a definite plan for its attainment
5:19:58you may read the instructions and then
5:20:00pass on with your daily routine and
5:20:03never comply with those instructions
5:20:06the author is checking you up at this
5:20:08point because lack of persistence is one
5:20:10of the major causes of failure
5:20:12moreover experience with thousands of
5:20:15people has proved that lack of
5:20:17persistence is a weakness common to the
5:20:19majority of men
5:20:20it is a weakness which may be overcome
5:20:23by effort
5:20:24the ease with which lack of persistence
5:20:27may be conquered will depend entirely
5:20:29upon the intensity of one's desire
5:20:32the starting point of all achievement is
5:20:34desire
5:20:35keep this constantly in mind
5:20:38weak desires bring weak results just as
5:20:41a small amount of fire makes a small
5:20:43amount of heat
5:20:45if you find yourself lacking in
5:20:47persistence this weakness may be
5:20:49remedied by building a stronger fire
5:20:51under your desires
5:20:53continue to read through to the end then
5:20:55go back to chapter 2 and start
5:20:57immediately to carry out the
5:20:59instructions given in connection with
5:21:01the six steps
5:21:02the eagerness with which you follow
5:21:04these instructions will indicate clearly
5:21:06how much or how little you really desire
5:21:09to accumulate money
5:21:11if you find that you are indifferent you
5:21:14may be sure that you have not yet
5:21:15acquired the money Consciousness which
5:21:18you must possess before you can be sure
5:21:20of accumulating a fortune
5:21:22fortunes gravitate to men whose Minds
5:21:24have been prepared to attract them just
5:21:27as surely as water gravitates to the
5:21:29ocean
5:21:30in this book maybe found all the stimuli
5:21:33necessary to attune any normal mind to
5:21:36the vibrations which will attract the
5:21:38object of one's desires
5:21:40if you find you are weak in persistence
5:21:42Center your attention upon the
5:21:44instructions contained in the chapter on
5:21:46power surround yourself with a m-a-s-t-r
5:21:49mind group and through the Cooperative
5:21:51efforts of the members of this group you
5:21:54can develop persistence
5:21:56you will find additional instructions
5:21:58for the development of persistence in
5:22:00the chapters on auto suggestion and the
5:22:02subconscious mind
5:22:04follow the instructions outlined in
5:22:06these chapters until your habit nature
5:22:08hands over to your subconscious mind a
5:22:11clear picture of the object of your
5:22:12desire
5:22:14from that point on you will not be
5:22:16handicapped by lack of persistence
5:22:19your subconscious mind works
5:22:21continuously while you are awake and
5:22:23while you are asleep
5:22:25spasmodic or occasional effort to apply
5:22:28the rules will be of no value to you
5:22:31to get results you must apply all of the
5:22:34rules until their application becomes a
5:22:36fixed habit with you
5:22:38in no other way can you develop the
5:22:40necessary money consciousness
5:22:42poverty is attracted to the one whose
5:22:45mind is favorable to it as money is
5:22:47attracted to him whose mind has been
5:22:49deliberately prepared to attract it and
5:22:51through the same laws
5:22:53poverty Consciousness will voluntarily
5:22:55seize the mind which is not occupied
5:22:58with the money consciousness
5:23:00a poverty Consciousness develops without
5:23:02conscious application of habits
5:23:04favorable to it
5:23:06the money Consciousness must be created
5:23:08to order unless one is born with such a
5:23:10consciousness
5:23:12catch the full significance of the
5:23:14statements in the preceding paragraph
5:23:16and you will understand the importance
5:23:18of persistence in the accumulation of a
5:23:20fortune
5:23:21without persistence you will be defeated
5:23:24even before you start
5:23:26with persistence you will win
5:23:28if you have ever experienced a nightmare
5:23:31you will realize the value of
5:23:33persistence
5:23:34you are lying in bed half awake with a
5:23:37feeling that you are about to smother
5:23:40you are unable to turn over or to move a
5:23:43muscle
5:23:44you realize that you must begin to
5:23:46regain control over your muscles
5:23:49through persistent effort of willpower
5:23:51you finally manage to move the fingers
5:23:53of one hand
5:23:55by continuing to move your fingers you
5:23:58extend your control to the muscles of
5:24:00one arm until you can lift it
5:24:02then you gain control of the other arm
5:24:04in the same manner
5:24:06you finally gain control over the
5:24:08muscles of one leg and then extend it to
5:24:11the other leg
5:24:12then with one supreme effort of will you
5:24:15regain complete control over your
5:24:17muscular system and snap out of your
5:24:19nightmare
5:24:21the trick has been turned step by step
5:24:24you may find it necessary to snap out of
5:24:27your mental inertia through a similar
5:24:29procedure moving slowly at first then
5:24:32increasing your speed until you gain
5:24:34complete control over your will
5:24:36be persistent no matter how slowly you
5:24:39may at first have to move
5:24:42with persistence will come success
5:24:45if you select your Mastermind group with
5:24:47care you will have in it at least one
5:24:49person who will Aid you in the
5:24:51development of persistence
5:24:53some men who have accumulated great
5:24:55fortunes did so because of necessity
5:24:58they developed the habit of persistence
5:25:01because they were so closely driven by
5:25:03circumstances that they had to become
5:25:05persistent
5:25:07there is no substitute for persistence
5:25:10it cannot be supplanted by any other
5:25:12quality
5:25:14remember this and it will hearten you in
5:25:17the beginning when the going may seem
5:25:18difficult and slow
5:25:20those who have cultivated the habit of
5:25:23persistence seem to enjoy insurance
5:25:24against failure
5:25:26no matter how many times they are
5:25:28defeated they finally arrive up toward
5:25:31the top of the ladder
5:25:32sometimes it appears that there is a
5:25:35hidden guide whose duty is to test men
5:25:37through all sorts of discouraging
5:25:39experiences
5:25:40those who pick themselves up after
5:25:42defeat and keep on trying arrive and the
5:25:45world cries Bravo
5:25:48I knew you could do it
5:25:50the hidden guide lets no one enjoy great
5:25:52achievement without passing the
5:25:54persistence test
5:25:56those who can't take it simply do not
5:25:58make the grade
5:26:00those who can take it are bountifully
5:26:03rewarded for their persistence
5:26:05they receive as their compensation
5:26:07whatever goal they are pursuing
5:26:10that is not all
5:26:12they receive something infinitely more
5:26:14important than material compensation the
5:26:17knowledge that
5:26:18every failure brings with it the seed of
5:26:20an equivalent advantage
5:26:22there are exceptions to this rule a few
5:26:25people know from experience the
5:26:27soundness of persistence
5:26:29they are the ones who have not accepted
5:26:31defeat as being anything more than
5:26:33temporary
5:26:34they are the ones whose desires are so
5:26:37persistently applied that defeat is
5:26:39finally changed into victory
5:26:41we who stand on the sidelines of Life
5:26:44see the overwhelmingly large number who
5:26:46go down in defeat never to rise again
5:26:49we see the few who take the punishment
5:26:51of defeat as an urge to Greater effort
5:26:54these fortunately never learn to accept
5:26:57life's reverse gear
5:26:59but what we do not see what most of us
5:27:02never suspect of existing is the silent
5:27:04but irresistible power which comes to
5:27:07the rescue of those who fight on in the
5:27:09face of discouragement
5:27:11if we speak of this power at all we call
5:27:13it persistence and let it go at that
5:27:16one thing we all know if one does not
5:27:19possess persistence one does not achieve
5:27:21noteworthy success in any calling
5:27:24as these lines are being written I look
5:27:26up for my work and see before me less
5:27:29than a block away the great mysterious
5:27:31Broadway the graveyard of dead hopes and
5:27:35the front porch of opportunity
5:27:37from all over the world people have come
5:27:39to Broadway seeking fame fortune power
5:27:43love or whatever it is that human beings
5:27:46call success
5:27:47once in a crate while someone steps out
5:27:50from the long procession of seekers and
5:27:52the World Hears that another person has
5:27:54mastered Broadway
5:27:56but Broadway is not easily in nor
5:27:58quickly conquered
5:28:00she acknowledges Talent recognizes
5:28:03genius pays off in money only after one
5:28:06has refused to quit
5:28:07then we know he has discovered the
5:28:09secret of how to conquer Broadway
5:28:12the secret is always inseparably
5:28:14attached to one word persistence
5:28:17the secret is told in the struggle of
5:28:19Fanny Hurst whose persistence conquered
5:28:22the great white way
5:28:24she came to New York in 1915 to convert
5:28:27writing into riches
5:28:29the conversion did not come quickly but
5:28:32it came
5:28:33for four years Miss Hearst learned about
5:28:35the sidewalks of New York from
5:28:37first-hand experience
5:28:40she spent her days laboring and her
5:28:42nights hoping
5:28:43When Hope grew dim she did not say all
5:28:46right Broadway you win
5:28:49she said very well Broadway you may whip
5:28:52some but not me
5:28:55I'm going to force you to give up
5:28:57one publisher the Saturday evening post
5:29:00sent her 36 rejection slips B for sheep
5:29:04broke the ice and got a story across
5:29:07the average writer like the over age in
5:29:10other walks of life would have given up
5:29:12the job when the first rejection slip
5:29:14came
5:29:15she pounded the Pavements for four years
5:29:18to the tune of the Publishers no because
5:29:20she was determined to win
5:29:22then came the payoff
5:29:25the spell had been broken the Unseen
5:29:27guide had tested Fanny Hurst and she
5:29:30could take it
5:29:31from that time on Publishers made a
5:29:34beaten path to her door
5:29:36money came so fast she hardly had time
5:29:38to count it
5:29:40then the moving picture men discovered
5:29:42her and money came not in small change
5:29:44but in floods
5:29:46the moving picture writes to her latest
5:29:49novel great laughter brought one hundred
5:29:51thousand dollars set to be the highest
5:29:54price ever paid for a story before
5:29:56publication
5:29:57her royalties from the sale of the book
5:29:59probably will run much more
5:30:02briefly you have a description of what
5:30:04persistence is capable of achieving
5:30:07Fanny Hurst is no exception
5:30:10wherever men and women accumulate great
5:30:12riches you may be sure they first
5:30:14acquired persistence
5:30:17Broadway will give any beggar a cup of
5:30:19coffee in a sandwich but it demands
5:30:21Persistence of those who go after the
5:30:23big Stakes
5:30:25Kate Smith will say Amen when she reads
5:30:28this
5:30:29for years she sang without money and
5:30:32without price before any microphone she
5:30:35could reach
5:30:36Broadway said to her come and get it if
5:30:39you can take it
5:30:40she did take it until one happy day
5:30:42Broadway got tired and said ah what's
5:30:45the use
5:30:46you don't know when you're whipped so
5:30:48name your price and go to work in
5:30:50earnest
5:30:52Miss Smith maimed her price
5:30:54it was plenty
5:30:56a way up in figures so high that one
5:30:59week's salary is far more than most
5:31:01people make in a whole year
5:31:03verily it pays to be persistent
5:31:06and here is an encouraging statement
5:31:08which carries with it a suggestion of
5:31:10great significance thousands of singers
5:31:12who Excel Kate Smith are walking up and
5:31:15down Broadway looking for a break
5:31:17without success
5:31:19countless others have come and gone many
5:31:21of them sang well enough but they failed
5:31:24to make the grade because they lacked
5:31:26the courage to keep on keeping on until
5:31:28Broadway became tired of turning them
5:31:30away
5:31:31persistence is a state of mind therefore
5:31:34it can be cultivated
5:31:36like all states of Mind persistence is
5:31:39based upon definite causes among them
5:31:41these
5:31:42a definiteness of purpose
5:31:45knowing what one wants is the first and
5:31:48perhaps the most important step toward
5:31:50the development of persistence
5:31:53a strong motive forces one to surmount
5:31:55many difficulties
5:31:57B desire
5:31:59it is comparatively easy to acquire and
5:32:02to maintain persistence in pursuing the
5:32:04object of intense desire
5:32:07C self-reliance
5:32:09belief in one's ability to carry out a
5:32:12plan encourages one to follow the plan
5:32:14through with persistence
5:32:16self-reliance can be developed through
5:32:18the principle described in a chapter on
5:32:20auto suggestion
5:32:22D definiteness of plans
5:32:25organized plans even though they may be
5:32:28weak and entirely impractical encourage
5:32:30persistence
5:32:32accurate knowledge
5:32:34knowing that once plans are sound based
5:32:37upon experience or observation
5:32:39encourages persistence guessing instead
5:32:42of knowing destroys persistence
5:32:45F cooperation
5:32:48sympathy understanding and harmonious
5:32:51cooperation with others tend to develop
5:32:53persistence
5:32:55G willpower
5:32:57the habit of concentrating one's
5:32:59thoughts upon the building of plans for
5:33:01the attainment of a definite purpose
5:33:03leads to persistence
5:33:05H habit
5:33:07persistence is the direct result of
5:33:10habit
5:33:11the Mind absorbs and B comes a part of
5:33:14the daily experiences upon which it
5:33:16feeds
5:33:17fear the worst of all enemies can be
5:33:20effectively cured by forced repetition
5:33:22of cwt8 of Courage
5:33:25everyone who has seen active service in
5:33:28war knows this
5:33:29before leaving the subject of
5:33:31persistence take inventory of yourself
5:33:33and determine in what particular if any
5:33:36you are lacking in this essential
5:33:38quality
5:33:39measure yourself courageously Point by
5:33:42point and see how many of the eight
5:33:44factors of persistence you lack
5:33:46the analysis may lead to discoveries
5:33:49that will give you a new grip on
5:33:50yourself
5:33:52symptoms of lack of persistence
5:33:54here you will find the real enemies
5:33:56which stand between you and noteworthy
5:33:58achievement
5:34:00here you will find not only that
5:34:02symptoms indicating weakness of
5:34:04persistence but also the deeply seated
5:34:06subconscious causes of this weakness
5:34:09study the list carefully and face
5:34:12yourself squarely if you really wish to
5:34:14know who you are and what you are
5:34:16capable of doing
5:34:18these are the weaknesses which must be
5:34:20Mastered by all who accumulate riches
5:34:231. failure to recognize and to clearly
5:34:26Define exactly what one wants
5:34:292. procrastination with or without cause
5:34:33usually backed up with a formidable
5:34:35array of Alibis and excuses
5:34:38three lack of interest in acquiring
5:34:41specialized knowledge
5:34:43for indecision the habit of passing the
5:34:46buck on All Occasions instead of facing
5:34:49issues squarely
5:34:51also backed by alibis
5:34:545. the habit of relying upon Alibis
5:34:57instead of creating definite plans for
5:34:59the solution of problems
5:35:016. self-satisfaction
5:35:04there is but little remedy for this
5:35:06Affliction and no hope for those who
5:35:09suffer from it
5:35:10seven indifference usually reflected in
5:35:13one's Readiness to compromise on All
5:35:16Occasions rather than meet opposition
5:35:18and fight it
5:35:198. the habit of blaming others for one's
5:35:22mistakes and accepting unfavorable
5:35:24circumstances as being unavoidable
5:35:279. weakness of Desire due to neglect in
5:35:31the choice of motives that impel action
5:35:3410. willingness even eagerness to quit
5:35:37at the first sign of defeat
5:35:39based upon one or more of the six basic
5:35:42fears
5:35:4311. lack of organized plans placed in
5:35:47writing where they may be analyzed
5:35:4912. the habit of neglecting to move on
5:35:52ideas or to grasp opportunity when it
5:35:55presents itself
5:35:5613. wishing instead of willing
5:36:0014. the habit of compromising with
5:36:02poverty instead of aiming at riches
5:36:05General absence of ambition to be to do
5:36:08and to own
5:36:1015. searching for all the shortcuts to
5:36:13riches trying to get without giving a
5:36:16fair equivalent usually reflected in the
5:36:18habit of gambling endeavoring to drive
5:36:20sharp bargains
5:36:2316. fear of criticism failure to create
5:36:26plans and to put them into action
5:36:28because of what other people will think
5:36:30do or say
5:36:32this enemy belongs at the head of the
5:36:34list because it generally exists in one
5:36:37subconscious mind where its presence is
5:36:40not recognized
5:36:41see the six basic fears in a later
5:36:44chapter
5:36:45let us examine some of the symptoms of
5:36:48the fear of criticism
5:36:50the majority of people permit relatives
5:36:52friends and the public at large to so
5:36:55influence them that they cannot live
5:36:56their own lives because they fear
5:36:58criticism
5:37:00huge numbers of people make mistakes in
5:37:02marriage stand by The Bargain and go
5:37:05through life miserable and unhappy
5:37:07because they fear criticism which may
5:37:09follow if they correct the mistake
5:37:12anyone who has submitted to this form of
5:37:14fear knows the irreparable damage it
5:37:16does by destroying ambition
5:37:18self-reliance and the desire to achieve
5:37:22millions of people neglect to acquire
5:37:24belated educations after having left
5:37:27school because they fear criticism
5:37:30countless numbers of men and women both
5:37:33young and old permit relatives to wreck
5:37:35their lives in the name of Duty because
5:37:37they fear criticism
5:37:39Duty does not require any person to
5:37:42submit to the destruction of his
5:37:43personal Ambitions and the right to live
5:37:45his own life in his own way
5:37:48people refuse to take chances in
5:37:50business because they fear the criticism
5:37:52which may follow if they fail
5:37:55the fear of criticism in such cases is
5:37:58stronger than the desire for success
5:38:01too many people refuse to set high goals
5:38:03for themselves or even neglect selecting
5:38:06a career because they fear the criticism
5:38:08of relatives and friends who may say
5:38:10don't Aim so high people will think you
5:38:13are crazy
5:38:15when Andrew Carnegie suggested that I
5:38:17devote 20 years to the organization of a
5:38:19philosophy of individual achievement my
5:38:22first impulse of thought was fear of
5:38:24what people might say
5:38:25the suggestion set up a goal for me far
5:38:28out of proportion to any I had ever
5:38:30conceived
5:38:32as quick as a flash my mind began to
5:38:35create Alibis and excuses all of them
5:38:37traceable to the inherent fear of
5:38:39criticism
5:38:40thing inside of me said you can't do it
5:38:43the job is too big and requires too much
5:38:46time what will your relatives think of
5:38:48you
5:38:49how will you earn a living
5:38:51no one has ever organized a philosophy
5:38:53of success what right have you to
5:38:55believe you can do it
5:38:57who are you anyway to aim so high
5:39:01remember your humble birth what do you
5:39:03know about philosophy people will think
5:39:05you are crazy and they did why hasn't
5:39:08some other person done this before now
5:39:11these and many other questions flashed
5:39:13into my mind and demanded attention
5:39:16it seemed as if the whole world had
5:39:19suddenly turned its attention to me with
5:39:21the purpose of ridiculing me into giving
5:39:22up all desire to carry out Mr Carnegie's
5:39:25suggestion
5:39:27I had a fine opportunity then and there
5:39:29to kill off ambition before it gained
5:39:32control of me
5:39:33later in life after having analyzed
5:39:36thousands of people I discovered that
5:39:38most ideas are stillborn and need the
5:39:41Breath of Life injected into them
5:39:42through definite plans of immediate
5:39:44action
5:39:45the time to nurse an idea is at the time
5:39:48of its birth
5:39:49every minute it lives gives it a better
5:39:52chance of surviving
5:39:54the fear of criticism is at the bottom
5:39:56of the destruction of most ideas which
5:39:58never reach the planning and action
5:40:00stage
5:40:01many people believe that material
5:40:03success is the result of favorable
5:40:05breaks
5:40:07there is an element of ground for the
5:40:09belief but those depending entirely upon
5:40:11luck are nearly always disappointed
5:40:14because they Overlook another important
5:40:16factor which must be present before one
5:40:18can be sure of success
5:40:20it is the knowledge with which favorable
5:40:22breaks can be made to order
5:40:25during the Depression WC Fields the
5:40:29comedian lost all his money and found
5:40:31himself without income without a job and
5:40:34his means of earning a living Vaudeville
5:40:36no longer existed
5:40:39moreover he was past 60 when many men
5:40:42consider themselves old
5:40:44he was so eager to Stage a comeback that
5:40:47he offered to work without pay in a new
5:40:49field movies
5:40:51in addition to his other troubles he
5:40:54fell and injured his neck
5:40:56too many that would have been the place
5:40:58to give up and quit
5:40:59but Fields was persistent
5:41:02he knew that if he carried on he would
5:41:04get the breaks sooner or later and he
5:41:06did get them but not by chance
5:41:09Marie dressier found herself down and
5:41:12out with her money gone with no job when
5:41:15she was about 60.
5:41:17she too went after the breaks and got
5:41:20them
5:41:21her persistence brought an astounding
5:41:23Triumph laid in life long beyond the age
5:41:25when most men and women are done with
5:41:28ambition to achieve
5:41:30Eddie Cantor lost his money in the 1929
5:41:33stock crash but he still had his
5:41:35persistence and his courage
5:41:37with these plus two prominent eyes he
5:41:40exploited himself back into an income of
5:41:43ten thousand dollars a week
5:41:45verily if one has persistence one can
5:41:48get along very well without many other
5:41:50qualities
5:41:51the only break anyone can afford to rely
5:41:54upon is a self-made break
5:41:57these come through the application of
5:41:59persistence
5:42:01the starting point is definiteness of
5:42:03purpose
5:42:04examine the first hundred people you
5:42:06meet ask them what they want most in
5:42:08life and 98 of them will not be able to
5:42:11tell you
5:42:12if you press them for an answer some
5:42:14will say security many will say money a
5:42:17few will say happiness others will say
5:42:19Fame and power and still others will say
5:42:22social recognition ease in living
5:42:24ability to sing dance or write but none
5:42:27of them will be able to Define these
5:42:29terms or give the slightest indication
5:42:31of a plan by which they hope to attain
5:42:33these vaguely expressed wishes
5:42:36riches do not respond to wishes
5:42:39they respond only to definite plans
5:42:41backed by definite desires through
5:42:44constant persistence
5:42:46how to develop persistence
5:42:49there are four simple steps which lead
5:42:51to the habit of persistence
5:42:53they call for no great amount of
5:42:55intelligence no particular amount of
5:42:57education and but little time or effort
5:43:01the necessary steps are
5:43:03one a definite purpose backed by burning
5:43:06desire for its fulfillment
5:43:082. a definite plan expressed in
5:43:11continuous action
5:43:13three a mind closed tightly against all
5:43:16negative and discuric ing influences
5:43:19including negative suggestions of
5:43:21relatives friends and acquaintances
5:43:254. a friendly alliance with one or more
5:43:28persons who will end courage one to
5:43:30follow through with both plan and
5:43:32purpose
5:43:33these four steps are essential for
5:43:35success in all walks of life
5:43:38the entire purpose of the 13 principles
5:43:40of this philosophy is to enable one to
5:43:43take these four steps as a matter of
5:43:45habit
5:43:46these are the steps by which one may
5:43:48control one's economic destiny
5:43:51they are the steps that lead to freedom
5:43:53and Independence of thought
5:43:55they are the steps that lead to riches
5:43:57in small or great quantities
5:44:00they lead the way to power Fame and
5:44:03worldly recognition
5:44:05they are the four steps which guarantee
5:44:07favorable breaks
5:44:10they are the steps that convert dreams
5:44:12into physical realities
5:44:14they lead also to the Mastery of fear
5:44:17discouragement indifference
5:44:20there is a magnificent reward for all
5:44:23who learn to take these four steps
5:44:25it is the privilege of writing one's own
5:44:27ticket and of making life yield whatever
5:44:29price is asked
5:44:31I have no way of knowing the facts but I
5:44:34venture to conjecture that Mrs Wallace
5:44:36Simpson's great love for a man was not
5:44:38accidental nor the result of favorable
5:44:41breaks alone
5:44:43there was a burning desire and careful
5:44:45searching at every step of the way
5:44:48her first Duty was to love
5:44:50what is the greatest thing on earth
5:44:53the master called it love not man-made
5:44:55rules criticism bitterness slander or
5:44:59political marriages but love
5:45:02she knew what she wanted not after she
5:45:04met the Prince of Wales but long before
5:45:07that
5:45:08twice when she had failed to find it she
5:45:10had the courage to continue her search
5:45:13to thine own self be true and it must
5:45:16follow as the night the day thou canst
5:45:19not then be false to any man
5:45:21her eyes from obscurity was of the slow
5:45:24Progressive persistent order but it was
5:45:26sure
5:45:28she triumphed over unbelievably long
5:45:30odds and no matter who you are or what
5:45:33you may think of Wallace Simpson or the
5:45:35king who gave up his crown for her love
5:45:37she is an astounding example of Applied
5:45:40persistence an instructor on the rules
5:45:42of self-determination from whom the
5:45:44entire world might profitably take
5:45:46lessons
5:45:48when you think of Wallace Simpson think
5:45:50of one who knew what she wanted and
5:45:52shook the greatest Empire on Earth to
5:45:54get it
5:45:55women who complain that this is a man's
5:45:58world that women do not have an equal
5:46:00chance to win owe it to themselves to
5:46:03study carefully the life of this unusual
5:46:05woman who at an age which most women
5:46:08consider old captured the affections of
5:46:10the most desirable bachelor in the
5:46:12entire world
5:46:14and what if King Edward
5:46:16what lesson may we learn from his part
5:46:18in the world's greatest drama of recent
5:46:20times
5:46:21did he pay too high a price for the
5:46:23affections of the woman of his choice
5:46:26surely no one but he can give the
5:46:28correct answer
5:46:29the rest of us can only conjecture
5:46:32this much we know the king came into the
5:46:35world without his own consent
5:46:38he was born to Great riches without
5:46:40requesting them
5:46:42he was persistently sought in marriage
5:46:44politicians and Statesmen throughout
5:46:46Europe tossed dowagers and princesses at
5:46:49his feet
5:46:50because he was the firstborn of his
5:46:52parents he inherited a crown which he
5:46:54did not seek and perhaps did not desire
5:46:58for more than 40 years he was not a free
5:47:00agent could not live his life in his own
5:47:03way had but little privacy and finally
5:47:06assumed duties inflicted upon him when
5:47:08he ascended the throne
5:47:10some will say with all these blessings
5:47:12King Edward should have found peace of
5:47:15mind contentment and joy of living
5:47:18the truth is that back of all the
5:47:20Privileges of a crown all the money the
5:47:23fame and the power inherited by King
5:47:25Edward there was an emptiness which
5:47:27could be filled only by love
5:47:30his greatest desire was for love
5:47:33long before he met Wallace Simpson he
5:47:36doubt Les felt this great Universal
5:47:38emotion tugging at the strings of his
5:47:40heart beating upon the door of his soul
5:47:42and crying out for expression
5:47:45and when he met a kindred spirit crying
5:47:47out for this same holy privilege of
5:47:49expression he recognized it and without
5:47:52fear or apology opened his heart and
5:47:54baited enter
5:47:56all the scan dalmongers in the world
5:47:58cannot destroy the beauty of this
5:48:00International drama through which two
5:48:02people found love and had the courage to
5:48:05face open criticism renounce all else to
5:48:07give it holy expression
5:48:09King Edward's decision to give up the
5:48:12crown of the world's most powerful
5:48:13Empire for the privilege of going the
5:48:15remainder of the way through life with
5:48:17the woman of his choice was a decision
5:48:19that required courage
5:48:21the decision also had a price but who
5:48:24has the right to say the price was too
5:48:26great
5:48:27surely not he who said he among you who
5:48:30is without sin Let Him cast the first
5:48:32stone
5:48:33as a suggestion to any evil-minded
5:48:35person who chooses to find fault with
5:48:38the Duke of Windsor because his desire
5:48:40was for love and for openly declaring
5:48:42his love for Wallace Simpson and giving
5:48:44up his throne for her let it be
5:48:46remembered that the open Declaration was
5:48:48not essential
5:48:50he could have followed the custom of
5:48:52clandestine liaison which has prevailed
5:48:54in Europe for centuries without giving
5:48:56up either his throne or the woman of his
5:48:58choice and there would have been no
5:49:00complaint from either church or laity
5:49:03but this unusual man was built of
5:49:05Sterner stuff
5:49:07his love was clean
5:49:09it was deep and sincere
5:49:12it represented the one thing which Above
5:49:14All Else he truly desired therefore he
5:49:17took what he wanted and paid the price
5:49:19demanded
5:49:21if Europe had been blessed with more
5:49:23rulers with the human heart and the
5:49:25traits of honesty of ex-king Edward for
5:49:27the past Century that unfortunate
5:49:29hemisphere now seeding with greed hate
5:49:32lust political connivance and threats of
5:49:34War would have a different and a better
5:49:37story Tio tell
5:49:38a story in which love and not hate would
5:49:41rule
5:49:42in the words of Stuart Austin where we
5:49:45raise our cup and drink this toast to
5:49:46ex-king Edward and Wallace Simpson
5:49:48blessed is the man who has come to know
5:49:51that our muted thoughts are our sweetest
5:49:53thoughts
5:49:54blessed is the man who from the blackest
5:49:56deaths can see the Luminous figure of
5:49:59love and seeing sing and singing say
5:50:02sweeter farther than other days are the
5:50:05thoughts I have of you
5:50:07in these words would we pay tribute to
5:50:09the two people who more than all others
5:50:11of modern times have been the victims of
5:50:13criticism and the recipients of abuse
5:50:15because they found life's greatest
5:50:17treasure and claimed it
5:50:20asterisk Mrs Simpson read and approved
5:50:22this analysis
5:50:24most of the world will applaud the Duke
5:50:26of Windsor and Wallace Simpson because
5:50:28of their persistence in searching until
5:50:30they found Life's greatest reward
5:50:33all of U.S can profit by following their
5:50:36example in our own search for that which
5:50:38we demand of life
5:50:40what mystical power gives to Men of
5:50:42persistence the capacity to master
5:50:44difficulties
5:50:45does the quality of persistence set up
5:50:48in one's mind some form of spiritual
5:50:50mental or chemical activity which gives
5:50:52one access to Supernatural forces
5:50:55does infinite intelligence throw itself
5:50:58on the side of the person who still
5:50:59fights on after the battle has been lost
5:51:02with the whole world on the opposing
5:51:04side
5:51:05these and many other similar questions
5:51:07have Arisen in my mind as I have
5:51:09observed men like Henry Ford who started
5:51:12at scratch and built an industrial
5:51:14Empire of huge proportions with little
5:51:16else in the way of a beginning but
5:51:18persistence
5:51:19or Thomas a Edison who with less than
5:51:23three months of schooling became the
5:51:25world's leading inventor in converted
5:51:27persistence into the Talking Machine the
5:51:29moving picture machine and the
5:51:31incandescent light to say nothing of
5:51:33half a hundred other useful inventions
5:51:36I had the happy privilege of analyzing
5:51:39both Mr Edison and Mr Ford year by year
5:51:42over a long period of years and
5:51:44therefore the opportunity to study them
5:51:46at close range so I speak from actual
5:51:49knowledge when I say that I found no
5:51:51quality safe persistence in either of
5:51:53them that even remotely suggested the
5:51:56major source of their stupendous
5:51:57achievements
5:51:59as one makes an impartial study of the
5:52:01prophets philosophers Miracle men and
5:52:04religious leaders of the past one is
5:52:07drawn to the inevitable conclusion that
5:52:09persistence concentration of effort and
5:52:12definiteness of purpose were the major
5:52:14sources of their achievements
5:52:16consider for example the strange and
5:52:19fascinating story of Muhammad analyze
5:52:22his life compare him with men of
5:52:24achievement in this Modern Age of
5:52:25industry in finance and observe how they
5:52:28have one outstanding trait in common
5:52:30persistence
5:52:32if you are keenly interested in studying
5:52:34the strange power which gives potency to
5:52:36persistence read a biography of Muhammad
5:52:39especially the one by Assad Bay
5:52:42this Brief Review of that book by Thomas
5:52:45agrou in the Herald Tribune will provide
5:52:48a preview of the rare treat in store for
5:52:50those who take the time to read the
5:52:52entire story of one of the most
5:52:53astounding examples of the power of
5:52:55persistence known to civilization
5:52:58the last great prophet
5:53:00reviewed by Thomas segrew
5:53:03Muhammad was a prophet but he never
5:53:05performed a miracle
5:53:07he was not a Mystic he had no formal
5:53:10schooling he did not begin his mission
5:53:12until he was 40.
5:53:14when he announced that he was the
5:53:16messenger of God bringing word of the
5:53:18True Religion he was ridiculed and
5:53:20labeled a lunatic
5:53:22children tripped him and women through
5:53:24filth upon him
5:53:25he was banished from his native City
5:53:28Mecca and his followers were stripped of
5:53:30their worldly goods and sent into the
5:53:32desert after him
5:53:34when he had been preaching 10 years he
5:53:36had nothing to show for it but
5:53:37banishment poverty and ridicule
5:53:40yet before another 10 years had passed
5:53:43he was dictator of all Arabia ruler of
5:53:46Mecca and the head of a new world
5:53:48religion which was to sweep to the
5:53:49Danube and the Pyrenees before
5:53:51exhausting the impetus he gave it
5:53:54that impetus was threefold The Power of
5:53:57Words the efficacy of prayer and man's
5:53:59kinship with God
5:54:01his career never made sense
5:54:04Muhammad was born to impoverished
5:54:06members of a leading family of Mecca
5:54:09because Mecca the crossroads of the
5:54:11world home of the magic stone called the
5:54:14Kaaba great city of trade and the center
5:54:16of trade routes was unsanitary its
5:54:19children were sent to be raised in the
5:54:21desert by Bedouins
5:54:23Muhammad was thus nurtured drawing
5:54:25strength and health from the milk of
5:54:27nomad vicarious mothers
5:54:30he tended sheep and soon hired out to a
5:54:32rich Widow as leader of her Caravans
5:54:35he traveled to all parts of the Eastern
5:54:38World talked with many men of diverse
5:54:40beliefs and observed the decline of
5:54:42Christianity into warring sections
5:54:45when he was 28 Khadijah the Widow looked
5:54:48upon him with favor and married him
5:54:51her father would have objected to such a
5:54:53marriage so she got him drunk and held
5:54:56him up while he gave the paternal
5:54:57blessing
5:54:58for the next 12 years Muhammad lived as
5:55:01a rich and respected and very shrewd
5:55:03Trader
5:55:04then he took to wandering in the desert
5:55:06and one day he returned with the first
5:55:08verse of the Quran and told Khadijah
5:55:10that the Archangel Gabriel had appeared
5:55:12to him and said that he was to be the
5:55:14messenger of God
5:55:16the Quran the revealed word of God was
5:55:19the closest thing to a miracle in
5:55:21Muhammad's life
5:55:22he had not been a poet he had no gift of
5:55:25words
5:55:26yet the verses of the Quran as he
5:55:29received them and recited them to the
5:55:31faithful were better than any verses
5:55:33which the professional Poets of the
5:55:34tribes could produce
5:55:36this to the Arabs was a miracle
5:55:40to them the gift of words was the
5:55:42greatest gift the poet was all-powerful
5:55:45in addition the Quran said that all men
5:55:48were equal before God that the world
5:55:50should be a democratic State Islam
5:55:53it was this political heresy plus
5:55:55Muhammad's desire to destroy all the 360
5:55:58Idols in the courtyard of the Kaaba
5:56:00which brought about his banishment
5:56:03the idols brought the desert tribes to
5:56:05Mecca and that meant trade
5:56:07so the businessmen of Mecca the
5:56:10capitalists of which he had been one set
5:56:12upon Muhammad
5:56:14then he retreated to the desert and
5:56:16demanded sovereignty over the world
5:56:19the rise of Islam began
5:56:21out of the desert came aflame which
5:56:23would not be extinguished a democratic
5:56:25army fighting as a unit and prepared to
5:56:27die without wincing
5:56:29Muhammad had invited the Jews and
5:56:32Christians to join him for he was not
5:56:34building a new religion
5:56:36he was calling all who believed in one
5:56:38God to join in a single faith
5:56:41if the Jews and Christians had accepted
5:56:43his invitation is lamb would have
5:56:45conquered the world
5:56:47they didn't
5:56:48they would not even accept Muhammad's
5:56:51innovation of Humane Warfare
5:56:53when the armies of the Prophet entered
5:56:55Jerusalem not a single person was killed
5:56:58because of his faith
5:56:59when the Crusaders entered the city
5:57:01centuries later not a Muslim man woman
5:57:04or child was spared
5:57:07but the Christians did accept one Muslim
5:57:09idea the place of learning the
5:57:11University
5:57:14chapter 10.
5:57:16power of the Mastermind
5:57:19power is essential for success in the
5:57:21accumulation of money
5:57:23plans are inert and useless without
5:57:26sufficient power to translate them into
5:57:28action
5:57:29this chapter will describe the method by
5:57:32which an individual May attain and apply
5:57:34power
5:57:35power may be defined as organized and
5:57:38intelligently directed knowledge
5:57:40power as the term is here used refers to
5:57:44organized effort sufficient to enable an
5:57:46individual to transmute desire into its
5:57:49monetary equivalent
5:57:51organized effort is produced through the
5:57:53coordination of effort of two or more
5:57:55people who work toward a definite end in
5:57:58a Spirit of Harmony
5:58:00power is required for the accumulation
5:58:02of money
5:58:03power is necessary for the retention of
5:58:06money after it has been accumulated
5:58:08let us ascertain how power may be
5:58:11acquired
5:58:12if power is organized knowledge let us
5:58:15examine the sources of knowledge
5:58:18a infinite intelligence
5:58:20this source of knowledge may be
5:58:22contacted through the procedure
5:58:24described in another chapter with the
5:58:26aid of creative imagination
5:58:28B accumulated experience
5:58:31the accumulated experience of man or
5:58:34that portion of it which has been
5:58:36organized and recorded may be found in
5:58:38any well-equipped public library
5:58:41an important part of this accumulated
5:58:43experience is taught in public schools
5:58:45and colleges where it has been
5:58:47classified and organized
5:58:49C experiment and research
5:58:52in the field of science and in
5:58:55practically every other Walk of Life men
5:58:57are gathering classifying and organizing
5:59:00new facts daily
5:59:02this is the source to which one must
5:59:04turn when knowledge is not available
5:59:06through accumulated experience
5:59:09here too the creative imagination must
5:59:12often be used
5:59:14knowledge may be acquired from any of
5:59:16the foregoing sources
5:59:18it may be converted into Power by
5:59:20organizing it into definite plans and by
5:59:23expressing those plans in terms of
5:59:24action
5:59:26examination of the three major sources
5:59:28of knowledge will readily disclose the
5:59:30difficulty an individual would have if
5:59:33he depended upon his efforts alone in
5:59:35assembling knowledge and expressing it
5:59:37through definite plans in terms of
5:59:39action
5:59:40if his plans are comprehensive and if
5:59:42they contemplate large proportions he
5:59:45must generally induce others to
5:59:47cooperate with him before he can inject
5:59:49into them the necessary element of power
5:59:52gaining power through this Mastermind
5:59:56The Mastermind may be defined as
5:59:58coordination of knowledge and effort in
6:00:01a Spirit of Harmony between two or more
6:00:03people for the attainment of a definite
6:00:06purpose
6:00:07no individual may have great power
6:00:09without availing himself of this
6:00:11Mastermind
6:00:12in a preceding chapter instructions were
6:00:15given for the creation of plans for the
6:00:17purpose of translating desire into its
6:00:20monetary equivalent
6:00:21if you carry out these instructions with
6:00:24persistence and intelligence and use
6:00:26discrimination in the selection of your
6:00:28Mastermind group your objective will
6:00:30have been halfway reached even before
6:00:32you begin to recognize it
6:00:34so you may better understand that
6:00:36intangible potentialities of power
6:00:39available to you through a properly
6:00:41chosen Mastermind group we will here
6:00:43explain the two characteristics of the
6:00:45Mastermind Principle one of which is
6:00:48economic in nature and the other psychic
6:00:51the economic feature is obvious
6:00:54economic advantages may be created by
6:00:57any person who surround himself with the
6:00:59advice counsel and personal cooperation
6:01:02of a group of men who are willing to
6:01:04lend him wholehearted Aid in a spirit of
6:01:06Perfect Harmony
6:01:08this form of Cooperative Alliance has
6:01:10been the basis of nearly every great
6:01:12Fortune
6:01:14your understanding of this great truth
6:01:16may definitely determine your financial
6:01:18status
6:01:19the psychic phase of the Mastermind
6:01:22Principle is much more abstract much
6:01:24more difficult to comprehend because it
6:01:26has reference to the spiritual forces
6:01:28with which the human race as a whole is
6:01:31not well acquainted
6:01:33you may catch a significant suggestion
6:01:35from this statement no two minds ever
6:01:38come together without thereby creating a
6:01:41third invisible intangible Force which
6:01:44may be likened to a third mind
6:01:46keep in mind the fact that there are
6:01:48only two known elements in the whole
6:01:50universe energy and matter
6:01:53it is a well-known fact that matter may
6:01:55be broken down into units of molecules
6:01:57atoms and electrons
6:02:00there are units of matter which may be
6:02:02isolated separated and analyzed
6:02:06likewise there are units of energy
6:02:09the human mind is a form of energy a
6:02:12part of it being spiritual in nature
6:02:15when the minds of two people are
6:02:17coordinated in a Spirit of Harmony the
6:02:19spiritual units of energy of each mind
6:02:21form an affinity which constitutes the
6:02:24psychic phase of the Mastermind
6:02:27The Mastermind Principle or rather the
6:02:30economic feature of it was first called
6:02:32to my attention by Andrew Carnegie over
6:02:3425 years ago
6:02:36discovery of this principle was
6:02:38responsible for the choice of my life's
6:02:40work
6:02:41Mr Carnegie's Mastermind group consisted
6:02:44of a staff of approximately 50 men with
6:02:47whom he surrounded himself for the
6:02:49definite purpose of manufacturing in
6:02:51marketing Steel
6:02:53he attributed his entire Fortune to the
6:02:55power he accumulated through this
6:02:57Mastermind
6:02:59analyze the record of any man who has
6:03:01accumulated a great fortune and many of
6:03:03those who have accumulated modest
6:03:05fortunes and you will find that they
6:03:07have either consciously or unconsciously
6:03:09employed that Mastermind Principle
6:03:12great power can be accumulated through
6:03:15no other principle
6:03:16energy is Nature's Universal set of
6:03:19building blocks out of which she
6:03:21constructs every material thing in the
6:03:23universe including man and every form of
6:03:26animal and vegetable life
6:03:28through a process which only nature
6:03:30completely understands she translates
6:03:33energy into matter
6:03:35Nature's building blocks are available
6:03:37to man in the energy involved in
6:03:39thinking
6:03:40man's brain may be compared to an
6:03:43electric battery
6:03:44it absorbs energy from The Ether which
6:03:47permeates every atom of matter and fills
6:03:50the entire universe
6:03:51it is a well-known fact that a group of
6:03:54electric batteries will provide more
6:03:56energy than a single battery
6:03:58it is also a well-known fact that an
6:04:00individual battery will provide energy
6:04:02in proportion to the number and capacity
6:04:05of the cells it contains
6:04:07the brain functions in a similar fashion
6:04:10this accounts for the fact that some
6:04:12brains are more efficient than others
6:04:14and leads to this significant statement
6:04:16a group of brains coordinated or
6:04:19connected in a Spirit of Harmony will
6:04:21provide more thought energy than a
6:04:23single brain just as a group of electric
6:04:25batteries will provide more energy than
6:04:27a single battery
6:04:29through this metaphor it becomes
6:04:31immediately obvious that The Mastermind
6:04:33Principle holds the secret of the power
6:04:35wielded by men who surround themselves
6:04:37with other men of brains
6:04:39there follows now another statement
6:04:42which will lead still nearer to an
6:04:44understanding of the psychic phase of
6:04:46the Mastermind Principle when a group of
6:04:48individual brains are coordinated and
6:04:50function in harmony The increased energy
6:04:53created through that Alliance becomes
6:04:55available to every individual brain in
6:04:57the group
6:04:58it is a well-known fact that Henry Ford
6:05:01began his business career under the
6:05:03handicap of poverty illiteracy and
6:05:06ignorance
6:05:07it is an equally well-known fact that
6:05:09within the inconceivably short period of
6:05:1210 years Mr Ford mastered these three
6:05:15handicaps and that within 25 years he
6:05:17made himself one of the richest men in
6:05:19America
6:05:20connect with this fact the additional
6:05:23knowledge that Mr Ford's most rapid
6:05:25strides became noticeable from the time
6:05:27he became a personal friend of Thomas a
6:05:29Edison and you will begin to understand
6:05:31what the influence of one mind upon
6:05:34another can accomplish
6:05:36go a step farther and consider the fact
6:05:38that Mr Ford's most outstanding
6:05:40achievements began from the time that he
6:05:42formed the acquaintances of Harvey
6:05:44Firestone John Burroughs and Luther
6:05:46Burbank each a man of great brain
6:05:49capacity and you will have further
6:05:51evidence that power may be produced
6:05:53through friendly Alliance of Minds
6:05:55there is little if any doubt that Henry
6:05:57Ford is one of the best informed men in
6:06:00the business and Industrial world
6:06:02the question of his wealth needs no
6:06:04discussion
6:06:06analyze Mr Ford's intimate personal
6:06:08friends some of whom have already been
6:06:10mentioned and you will be prepared to
6:06:12understand the following statement men
6:06:14take on the nature and the habits and
6:06:17the power of thought of those with whom
6:06:18they associate in a spirit of sympathy
6:06:20and harmony
6:06:22Henry Ford whipped poverty illiteracy
6:06:25and Ignorance by allying himself with
6:06:27great minds whose vibrations of thought
6:06:30he absorbed into his own mind
6:06:32through his association with Edison
6:06:34Burbank Burroughs and Firestone Mr Ford
6:06:38added to his own brain power the Sun and
6:06:41substance of the intelligence experience
6:06:43knowledge and spiritual forces of these
6:06:46four men
6:06:47moreover he appropriated and made use of
6:06:51The Mastermind Principle through the
6:06:52methods of procedure described in this
6:06:54book
6:06:55this principle is available to you
6:06:58we have already mentioned Mahatma Gandhi
6:07:01perhaps the majority of those who have
6:07:04heard of Gandhi look upon him as merely
6:07:06an eccentric little man who goes around
6:07:08without formal wearing apparel and makes
6:07:10trouble for the British government
6:07:12in reality Gandhi is not eccentric but
6:07:16he is the most powerful man now living
6:07:19estimated by the number of his followers
6:07:21and their faith in their leader
6:07:23moreover he is probably the most
6:07:26powerful man who has ever lived
6:07:29his power is passive but it is real
6:07:32let us study the method by which he
6:07:34attained his stupendous power
6:07:36it may be explained in a few words
6:07:40he came by power through inducing over
6:07:42200 million people to coordinate with
6:07:44Mind and Body in a Spirit of Harmony for
6:07:47a definite purpose
6:07:49in brief Gandhi has accomplished a
6:07:52miracle for it is a miracle when 200
6:07:54million people can be induced not forced
6:07:57to cooperate in a Spirit of Harmony for
6:08:00a limitless time
6:08:01if you doubt that this is a miracle try
6:08:04to induce any two people to cooperate in
6:08:07a Spirit of Harmony for any length of
6:08:09time
6:08:10every man who manages a business knows
6:08:12what a difficult matter it is to get
6:08:14employees to work together in a spirit
6:08:16even remotely resembling Harmony
6:08:19the list of the chief sources from which
6:08:21power may be attained is as you have
6:08:24seen headed by infinite intelligence
6:08:27when two or more people coordinate in a
6:08:30Spirit of Harmony and work toward a
6:08:32definite objective they Place themselves
6:08:34in position through that Alliance to
6:08:37absorb power directly from the great
6:08:38Universal Storehouse of infinite
6:08:40intelligence
6:08:42this is the greatest of all sources of
6:08:44power
6:08:45it is the source to which the genius
6:08:47turns
6:08:49it is the source to which every great
6:08:51leader turns whether he may be conscious
6:08:53of the fact or not
6:08:55the other two major sources from which
6:08:57the knowledge necessary for the
6:08:59accumulation of power may be obtained
6:09:02are no more reliable than the five
6:09:03senses of man
6:09:05the senses are not always reliable
6:09:08infinite intelligence does not yarn
6:09:11in subsequent chapters the methods by
6:09:14which infinite intelligence may be most
6:09:16readily contacted will be adequately
6:09:18described
6:09:20this is not a course on religion
6:09:22no fundamental principle described in
6:09:25this book should be interpreted as being
6:09:27intended to interfere either directly or
6:09:29indirectly with any man's religious
6:09:32habits
6:09:33this book has been confined exclusively
6:09:36to instructing the reader how to
6:09:38transmute the definite purpose of desire
6:09:40for money into its monetary equivalent
6:09:43read think and meditate as you read
6:09:47soon the entire subject will unfold and
6:09:50you will see it in perspective
6:09:52you are now seeing the detail of the
6:09:54individual chapters
6:09:56money is as shy and Elusive as the
6:09:59full-time Maiden
6:10:01it must be wooed and won by methods not
6:10:04unlike those used by a determined lover
6:10:06in pursuit of the girl of his choice
6:10:09and coincidental as it is the power used
6:10:12in the wooing of money is not greatly
6:10:14different from that used in wooing a
6:10:16maiden
6:10:17that power when successfully used in The
6:10:20Pursuit Of Money must be mixed with
6:10:22faith
6:10:23it must be mixed with desire
6:10:26it must be mixed with persistence
6:10:29it must be applied through a plan and
6:10:31that plan must be set into action
6:10:34when money comes in quantities known as
6:10:36the big money it flows to the one who
6:10:39accumulates it as easily as water flows
6:10:42downhill
6:10:43there exists a great unseen stream of
6:10:45power which may be compared to a river
6:10:48except that one side Flows In One
6:10:50Direction carrying all who get into that
6:10:52side of the stream onward and upward to
6:10:55wealth and the other side flows in the
6:10:57opposite direction carrying all who are
6:10:59unfortunate enough to get into it and
6:11:01not able to extricate themselves from it
6:11:03downward to misery in poverty
6:11:06every man who has accumulated a great
6:11:08Fortune has recognized the existence of
6:11:11this stream of life
6:11:13it consists of one's thinking process
6:11:16the positive emotions of thought form
6:11:18the side of the stream which carries one
6:11:20to Fortune
6:11:22the negative emotions form the side
6:11:24which carries one down to poverty
6:11:27this carries a thought of stupendous
6:11:29importance to the person who is
6:11:30following this book with the object of
6:11:32accumulating a fortune
6:11:34if you are in the side of the stream of
6:11:36power which leads to Poverty this may
6:11:39serve as an or by which you may Propel
6:11:41yourself over into the other side of the
6:11:43Stream
6:11:44it can serve you only through
6:11:46application and use
6:11:48merely reading and passing judgment on
6:11:51it either one way or another will in no
6:11:53way benefit you
6:11:55some people undergo the experience of
6:11:57alternating between the positive and
6:11:59negative sides of the stream being at
6:12:02times on the positive side and at times
6:12:04on the negative side
6:12:06the Wall Street Crash of 29 swept
6:12:09millions of people from the positive to
6:12:11the negative side of the Stream
6:12:13these millions are struggling some of
6:12:15them in desperation and fear to get back
6:12:18to the positive side of the Stream
6:12:20this book was written especially for
6:12:22those Millions
6:12:24poverty and riches often change places
6:12:28the crash taught the world this truth
6:12:30although the world will not long
6:12:32remember the lesson
6:12:34poverty May and generally does
6:12:36voluntarily take the place of riches
6:12:39when riches take the place of poverty
6:12:41the change is usually brought about
6:12:43through well-conceived and carefully
6:12:45executed plans
6:12:47poverty needs no plan
6:12:49it needs no one to bait it because it is
6:12:52bold and ruthless
6:12:54riches are shy and timid
6:12:57they have to be attracted
6:12:59anybody can wish for riches and most
6:13:02people do but only a few know that a
6:13:05definite plan plus a burning desire for
6:13:07wealth are the only Dependable means of
6:13:10accumulating wealth
6:13:13chapter 11.
6:13:15the mystery of sex
6:13:18the meaning of the word transmute is in
6:13:21simple language the changing or
6:13:23transferring of one element or form of
6:13:25energy into another
6:13:28the emotion of sex brings into being a
6:13:30state of mind
6:13:32because of ignorance on the subject this
6:13:34state of mind is generally associated
6:13:36with the physical and because of
6:13:38improper influences to which most people
6:13:41have been subjected in acquiring
6:13:43knowledge of sex things essentially
6:13:45physical have highly biased the mind
6:13:48the emotion of sex has back of it the
6:13:51possibility of three constructive
6:13:52potentialities they are
6:13:551. the perpetuation of mankind
6:13:58two the maintenance of Health as a
6:14:01therapeutic agency it has no equal
6:14:04three the transformation of mediocrity
6:14:07into genius through transmutation
6:14:10sex transmutation is simple and easily
6:14:13explained
6:14:14it means the switching of the Mind from
6:14:16thoughts of physical expression to
6:14:18thoughts of some other nature
6:14:21sex desire is the most powerful of human
6:14:23desires
6:14:25when driven by this desire men develop
6:14:28keenness of imagination courage
6:14:30willpower persistence and creative
6:14:33ability unknown to them at other times
6:14:36so strong and impelling is the desire
6:14:39for sexual contact at men freely run the
6:14:41risk of life and reputation to indulge
6:14:44it
6:14:45when harnessed and redirected along
6:14:47other lines this motivating force
6:14:49maintains all of its attributes of
6:14:51keenness of imagination courage Etc
6:14:54which may be used as powerful creative
6:14:57forces in literature art or in any other
6:15:00profession or calling including of
6:15:02course the accumulation of riches
6:15:05the transmutation of sex energy calls
6:15:08for the exercise of willpower to be sure
6:15:10but the reward is worth the effort
6:15:13the desire for sexual expression is
6:15:16inborn and natural
6:15:18the desire cannot and should not be
6:15:20submerged or eliminated
6:15:22but it should be given an outlet through
6:15:25forms of expression which enrich The
6:15:27Body Mind and Spirit of man
6:15:30if not given this form of Outlet through
6:15:32transmutation it will seek Outlets
6:15:35through purely physical channels
6:15:37a river may be damned and it's water
6:15:40controlled for a time but eventually it
6:15:43will force an outlet
6:15:45the same is true of the emotion of sex
6:15:48it may be submerged and controlled for a
6:15:51time but its very nature causes it to be
6:15:53ever seeking means of expression
6:15:55if it is not transmuted into some
6:15:58creative effort it will find the less
6:15:59worthy Outlet
6:16:01fortunate indeed is the person who has
6:16:04discovered how to give sex emotion an
6:16:06outlet through some form of creative
6:16:08effort for he has by that Discovery
6:16:11lifted himself to the status of a genius
6:16:14scientific research has disclosed these
6:16:17significant facts
6:16:191. the men of greatest achievement are
6:16:21men with highly developed sex Natures
6:16:23men who have learned the art of sex
6:16:25transmutation
6:16:272 the men who have accumulated great
6:16:30fortunes and achieved outstanding
6:16:32recognition in literature art industry
6:16:35architecture and the professions were
6:16:37motivated by the influence of a woman
6:16:40the research from which these astounding
6:16:42discoveries were made went back through
6:16:45the pages of biography and history for
6:16:47more than two thousand years
6:16:49wherever there was evidence available in
6:16:51connection with the lives of men and
6:16:53women of great achievement it indicated
6:16:55most convincingly that they possessed
6:16:58highly developed sex natures
6:17:00the emotion of sex is an irresistible
6:17:03Force against which there can be no such
6:17:05opposition as an immovable body
6:17:08when driven by this emotion men become
6:17:11gifted with a superpower for action
6:17:14understand this truth and you will catch
6:17:16the significance of the statement that
6:17:18sex transmutation will lift one to the
6:17:21status of a genius
6:17:23the emotion of sex contains the secret
6:17:25of creative ability
6:17:27destroy the sex glands whether in man or
6:17:30beast and you have removed the major
6:17:32source of action
6:17:34for proof of this observe what happens
6:17:36to any animal after it has been
6:17:38castrated
6:17:39a bull becomes as docile as a cow after
6:17:42it has been altered sexually
6:17:45sex alteration takes out of the male
6:17:47whether man or beast all the fight that
6:17:50was in him
6:17:51sex alteration of the female has the
6:17:54same effect
6:17:55the human mind responds to stimuli
6:17:57through which it may be keyed up to high
6:18:00rates of vibration known as enthusiasm
6:18:03creative imagination intense desire
6:18:06Etc
6:18:07the stimuli to which the Mind responds
6:18:10most freely are
6:18:11one the desire for sex expression
6:18:152. love
6:18:173. a burning desire for fame power or
6:18:21financial gain money
6:18:234. music
6:18:255. friendship between either those of
6:18:28the same sex or those of the opposite
6:18:30sex
6:18:326. a mastermind Alliance based upon the
6:18:35harmony of two or more people who Ally
6:18:37themselves for Spiritual or temporal
6:18:39advancement
6:18:417 Mutual suffering such as that
6:18:44experienced by people who are persecuted
6:18:478. Auto suggestion
6:18:49nine fear
6:18:5110 narcotics and alcohol
6:18:54the desire for sex expression comes at
6:18:57the head of the list of stimuli which
6:18:59most effectively step up the vibrations
6:19:01of the mind and start the wheels of
6:19:04physical action
6:19:05eight of these stimuli are natural and
6:19:08constructive
6:19:10two are destructive
6:19:12the list is here presented for the
6:19:14purpose of enabling you to make a
6:19:16comparative study of the major sources
6:19:18of Mind stimulation
6:19:20from this study it will be readily seen
6:19:22that the emotion of Sex Is by great odds
6:19:25the most intense and Powerful of all
6:19:28mind stimuli
6:19:29this comparison is necessary as a
6:19:32foundation for proof of the statement
6:19:34that transmutation of sex Energy may
6:19:36lift one to the status of a genius
6:19:39let us find out what constitutes a
6:19:41genius
6:19:43some wiseacre has said that a genius is
6:19:45a man who wears long hair eats queer
6:19:48food lives alone and serves as a target
6:19:51for the joke makers
6:19:53a better definition of a genius is a man
6:19:56who has discovered how to increase the
6:19:58vibrations of thought to the point where
6:20:00he can freely communicate with sources
6:20:02of knowledge not available through the
6:20:03ordinary rate of vibration of thought
6:20:06the person who thinks will want to ask
6:20:08some questions concerning this
6:20:10definition of genius
6:20:12the first question will be how may one
6:20:14communicate with sources of knowledge
6:20:16which are not available through the
6:20:18ordinary rate of vibration of thought
6:20:20the next question will be are there
6:20:23known sources of knowledge which are
6:20:25available only to geniei and if so what
6:20:28are these sources and exactly how may
6:20:30they be reached
6:20:31we shall offer proof of the soundness of
6:20:34some of the more important statements
6:20:35made in this book or at least we shall
6:20:37offer evidence to which you may secure
6:20:39your own proof through experimentation
6:20:41and in doing so we shall answer both of
6:20:44these questions
6:20:46genius is developed through the Sixth
6:20:48Sense
6:20:49the reality of a sixth sense has been
6:20:52fairly well established
6:20:54this Sixth Sense is creative imagination
6:20:58The Faculty of creative imagination is
6:21:01one which the majority of people never
6:21:03use during an entire lifetime and if
6:21:05used at all it usually happens by mere
6:21:08accident
6:21:09a relatively small number of people use
6:21:12with deliberation and purpose of
6:21:14forethought The Faculty of creative
6:21:16imagination
6:21:17those who use this faculty voluntarily
6:21:20and with understanding of its functions
6:21:22are Genie eye
6:21:24The Faculty of creative imagination is
6:21:27the direct link between the finite mind
6:21:29of man and infinite intelligence
6:21:32all so-called Revelations referred to in
6:21:35the realm of religion and all
6:21:36discoveries of basic or new principles
6:21:38in the field of invention take place
6:21:41through the faculty of creative
6:21:42imagination
6:21:44when ideas or concepts flash into one's
6:21:47Mind through what is popularly called a
6:21:49hunch they come from one or more of the
6:21:52following sources
6:21:531. infinite intelligence
6:21:562. one subconscious mind wherein is
6:21:59stored every sense impression and
6:22:01thought impulse whichever reached the
6:22:03brain through any of the five senses
6:22:06three from the mind of some other person
6:22:08who has just released the thought or
6:22:10picture of the idea or concept through
6:22:13conscious thought or
6:22:154. from the other person's subconscious
6:22:18storehouse
6:22:19there are no other known sources from
6:22:21which inspired ideas or hunches may be
6:22:25received
6:22:26the creative imagination functions best
6:22:28when the mind is vibrating due to some
6:22:31form of Mind stimulation at an
6:22:33exceedingly High rate
6:22:35that is when the mind is functioning at
6:22:38a rate of vibration higher than that of
6:22:40ordinary normal thought
6:22:42when brain action has been stimulated
6:22:44through one or more of the ten mind
6:22:46stimulants it has the effect of lifting
6:22:49the individual far above the Horizon of
6:22:51ordinary thought and permits him to
6:22:53Envision distance scope and quality of
6:22:55thoughts not available on the lower
6:22:57plane such as that occupied while one is
6:23:00engaged in a solution of the problems of
6:23:02Business and Professional routine
6:23:04when lifted to this higher level of
6:23:07thought through any form of Mind
6:23:08stimulation an individual occupies
6:23:11relatively the same position as one who
6:23:14has ascended in an airplane to a height
6:23:16from which he may see over and Beyond
6:23:18the Horizon line which limits his vision
6:23:20while on the ground
6:23:22moreover while on this higher level of
6:23:25thought the individual is not hampered
6:23:27or Bound by any of the stimuli which
6:23:29circumscribe and limit his vision while
6:23:31wrestling with the problems of gaining
6:23:33the three basic necessities of food
6:23:35clothing and shelter
6:23:38he is in a world of thought in which the
6:23:40ordinary work a day thoughts have been
6:23:42as effectively removed as are the Hills
6:23:44and Valleys and other limitations of
6:23:46physical Vision when he rises in an
6:23:48airplane
6:23:50while on this exalted plane of thought
6:23:52the creative faculty of the mind is
6:23:54given freedom for action
6:23:56the way has been cleared for the sixth
6:23:58sense to function it becomes receptive
6:24:01to ideas which could not reach the
6:24:03individual under any other circumstances
6:24:06the Sixth Sense is the faculty which
6:24:09marks the difference between a genius
6:24:10and an ordinary individual
6:24:13the creative faculty becomes more alert
6:24:15and receptive to vibrations originating
6:24:18outside the individual subconscious mind
6:24:20the more this faculty is used and the
6:24:23more the individual relies upon it and
6:24:25makes demands upon it For Thought
6:24:27impulses
6:24:29this faculty can be cultivated and
6:24:31developed only through use
6:24:33that which is known as one's conscience
6:24:35operates entirely through the faculty of
6:24:38The Sixth Sense
6:24:39the great artists writers musicians and
6:24:43Poets become great because they acquire
6:24:45the habit of relying upon the still
6:24:47Small Voice which speaks from within
6:24:50through the faculty of creative
6:24:51imagination
6:24:53it is a fact well known to people who
6:24:55have keen imaginations that their best
6:24:58ideas come through so called hunches
6:25:01there is a great order who does not
6:25:03attain to Greatness until he closes his
6:25:06eyes and begins to rely entirely upon
6:25:08the faculty of creative imagination
6:25:11when asked why he closed his eyes just
6:25:14before the climaxes of his oratory he
6:25:16replied I do it because then I speak
6:25:19through ideas which come to me from
6:25:21within
6:25:22one of America's most successful and
6:25:25best-known financiers followed the habit
6:25:27of closing his eyes for two or three
6:25:29minutes before making a decision
6:25:32when asked why he did this he replied
6:25:34with my eyes closed I am able to draw
6:25:37upon a source of superior intelligence
6:25:41the late Dr elmar Gates of Chevy Chase
6:25:44Maryland created more than 200 useful
6:25:47patents many of them basic through the
6:25:49process of cultivating and using the
6:25:51creative faculty
6:25:53his method is both significant and
6:25:55interesting to one interested in
6:25:57attaining to the status of Genius in
6:25:59which category Dr Gates unquestionably
6:26:02belonged
6:26:03Dr Gates was one of the really great
6:26:06though less publicized scientists of the
6:26:08world
6:26:09in his laboratory he had what he called
6:26:12his personal communication room
6:26:15it was practically sound proof and so
6:26:18arranged that all light could be shut
6:26:19out
6:26:20it was equipped with a small table on
6:26:23which he kept a pad of writing paper
6:26:25in front of the table on the wall was an
6:26:28electric push button which controlled
6:26:30the lights
6:26:31when Dr Gates desired to draw upon the
6:26:34forces available to him through his
6:26:36creative imagination he would go into
6:26:38this room seat himself at the table shut
6:26:41off the lights and concentrate upon the
6:26:43known factors of the invention on which
6:26:45he was working remaining in that
6:26:47position until ideas began to flash into
6:26:50his mind in connection with the unknown
6:26:52factors of the invention
6:26:54on one occasion ideas came through so
6:26:57fast that he was forced to write for
6:26:59almost three hours
6:27:01When the Thought stopped flowing and he
6:27:04examined his notes he found they
6:27:06contained a minute description of
6:27:07principles which bad not a parallel
6:27:09among the known data of the scientific
6:27:11world
6:27:13moreover the answer to his problem was
6:27:15intelligently presented in those notes
6:27:18in this manner Dr Gates completed over
6:27:21200 patents which had been begun but not
6:27:24completed by half-baked brains
6:27:27evidence of the truth of this statement
6:27:29is in the United States patent office
6:27:32Dr Gates earned his living by sitting
6:27:35for ideas for individuals and
6:27:37corporations
6:27:38some of the largest corporations in
6:27:41America paid him substantial fees by the
6:27:43hour for sitting for ideas
6:27:46the reasoning faculty is often faulty
6:27:49because it is largely Guided by one's
6:27:52accumulated experience
6:27:54not all knowledge which one accumulates
6:27:57through experience is accurate
6:28:00ideas received through the creative
6:28:02faculty are much more reliable for the
6:28:04reason that they come from sources more
6:28:06reliable than any which are available to
6:28:08the reasoning faculty of the Mind
6:28:11the major difference between the genius
6:28:13and the ordinary crank inventor may be
6:28:16found in the fact that the genius Works
6:28:18through his faculty of creative
6:28:19imagination while the crank knows
6:28:22nothing of this faculty
6:28:24the scientific inventor such as Mr
6:28:26Edison and Dr Gates makes use of both
6:28:29the synthetic and the creative faculties
6:28:31of imagination
6:28:33for example the scientific inventor or
6:28:36genius begins an invention by organizing
6:28:39and combining the known ideas or
6:28:41principles accumulated through
6:28:43experience through the synthetic faculty
6:28:46the reasoning faculty
6:28:48if he finds this accumulated knowledge
6:28:50to be insufficient for the completion of
6:28:52his invention he then draws upon the
6:28:55sources of knowledge available to him
6:28:56through his creative faculty
6:28:59the method by which he does this varies
6:29:01with the individual but this is the sum
6:29:03and substance of his procedure
6:29:061. he stimulates his mind so that it
6:29:08vibrates on a higher than average plane
6:29:10using one or more of the ten mind
6:29:13stimulants or some other stimulant of
6:29:15his choice
6:29:162. he concentrates upon the known
6:29:19factors the finished part of his
6:29:21invention and creates in his mind a
6:29:23perfect picture of unknown factors The
6:29:26Unfinished part of his invention
6:29:28he holds this picture in mind until it
6:29:31has been taken over by the subconscious
6:29:33mind then relaxes by clearing his mind
6:29:35of all thought and waits for his answer
6:29:37to flash into his mind
6:29:40sometimes the results are both definite
6:29:43and immediate
6:29:44other times the results are negative
6:29:47depending upon the state of development
6:29:49of The Sixth Sense or creative faculty
6:29:53Mr Edison tried out more than ten
6:29:55thousand different combinations of ideas
6:29:57through the synthetic faculty of his
6:29:59imagination before he tuned in through
6:30:01the creative faculty and got the answer
6:30:04which perfected the incandescent light
6:30:06his experience was similar when he
6:30:09produced The Talking Machine
6:30:11there is plenty of reliable evidence
6:30:13that the faculty of creative imagination
6:30:15exists
6:30:17this evidence is available through
6:30:18accurate analysis of men who have become
6:30:21leaders in their respective callings
6:30:22without having had extensive educations
6:30:26Lincoln was a notable example of a great
6:30:28leader who achieved greatness through
6:30:31the discovery and use of his faculty of
6:30:33creative imagination
6:30:35he discovered and began to use this
6:30:38faculty as the result of the stimulation
6:30:40of Love which he experienced after he
6:30:42met in Rutledge a statement of the
6:30:44highest significance in connection with
6:30:47the study of the source of Genius
6:30:49the pages of History are filled with the
6:30:51records of great leaders whose
6:30:53achievements may be traced directly to
6:30:55the influence of women who arouse the
6:30:57creative faculties of their minds
6:30:59through the stimulation of sex desire
6:31:02Napoleon Bonaparte was one of these
6:31:06when inspired by his first wife
6:31:08Josephine he was irresistible and
6:31:10invincible
6:31:11when his better judgment or reasoning
6:31:14faculty prompted him to put Josephine
6:31:16aside he began to decline
6:31:19his defeat in Saint Helena were not far
6:31:22distant
6:31:23if good taste would permit we might
6:31:26easily mention scores of men well known
6:31:28to the American people who climbed to
6:31:30Great Heights of achievement under the
6:31:32stimulating influence of their wives
6:31:34only to drop back to destruction after
6:31:36money and power went to their heads and
6:31:39they put aside the old wife for a new
6:31:41one
6:31:42Napoleon was not the only man to
6:31:44discover that sex influence from the
6:31:46right source is more powerful than any
6:31:49substitute of expediency which may be
6:31:51created by mere reason
6:31:53the human mind responds to stimulation
6:31:57among the greatest and most powerful of
6:32:00these stimuli is the urge of sex
6:32:03when harnessed and transmuted this
6:32:05driving force is capable of lifting men
6:32:07into that higher sphere of thought which
6:32:09enables them to master the sources of
6:32:11worry and Petty annoyance which beset
6:32:14their pathway on the lower plane
6:32:16unfortunately only the genie I have made
6:32:19the discovery
6:32:20others have accepted the experience of
6:32:23sex urge without discovering one of its
6:32:25major potentialities a fact which
6:32:28accounts for the great number of others
6:32:29as compared to the limited number of
6:32:31geniei
6:32:33for the purpose of refreshing the memory
6:32:35in connection with the facts available
6:32:37from the biographies of certain men we
6:32:39here present the names of a few men of
6:32:41outstanding achievement each of whom was
6:32:43known to have been of a highly sex
6:32:45nature
6:32:46the genius which was theirs undoubtedly
6:32:49found its source of power in transmuted
6:32:51sex energy
6:32:52George Washington Napoleon Bonaparte
6:32:55William Shakespeare Abraham Lincoln
6:32:58Ralph Waldo Emerson Robert Burns Thomas
6:33:01Jefferson Albert Hubbard Albert H Gary
6:33:04Oscar Wilde Woodrow Wilson John H
6:33:07Patterson Andrew Jackson Enrico Caruso
6:33:11your own knowledge of biography will
6:33:14enable you to add to this list
6:33:16find if you can a single man in all
6:33:20history of civilization who achieved
6:33:22outstanding success in any calling who
6:33:25was not driven by a well-developed sex
6:33:27nature
6:33:28if you do not wish to rely upon
6:33:30biographies of men not now living take
6:33:33inventory of Those whom you know to be
6:33:35men of great achievement and see if you
6:33:37can find one among them who is not
6:33:38highly sexed
6:33:40sex energy is the Creative Energy of all
6:33:43Genie
6:33:44there never has been and never will be a
6:33:47great leader Builder or artist lacking
6:33:50in this driving force of sex
6:33:52surely no one will misunderstand these
6:33:55statements to mean that all who are
6:33:56highly sexed are Genie
6:33:58man attains to the status of a genius
6:34:01only when and if he stimulates his mind
6:34:04so that it draws upon the forces
6:34:06available through the creative faculty
6:34:08of the imagination
6:34:10Chief among the stimuli with which this
6:34:13stepping up of the vibrations may be
6:34:15produced is sex energy
6:34:17the mere possession of this energy is
6:34:19not sufficient to produce a genius
6:34:22the energy must be transmuted from
6:34:24desire for physical contact into some
6:34:27other form of desire and action before
6:34:29it will lift one to the status of a
6:34:31genius
6:34:33far from becoming geniei because of
6:34:35great sex desires the majority of men
6:34:38lower themselves through
6:34:40misunderstanding misuse of this great
6:34:42force to the status of the lower animals
6:34:45why men seldom succeed before 40.
6:34:49I discovered from the analysis of over
6:34:5125 000 people that men who succeed in an
6:34:55outstanding way seldom do so before the
6:34:58age of 40 and more often they do not
6:35:00strike their real Pace until they are
6:35:02well beyond the age of 50.
6:35:05this fact was so astounding that it
6:35:07prompted me to go into the study of its
6:35:09cause most carefully carrying the
6:35:11investigation over a period of more than
6:35:1312 years
6:35:15this study disclosed the fact that the
6:35:17major reason why the majority of men who
6:35:19succeed do not begin to do so before the
6:35:22age of 40 to 50 is their tendency to
6:35:25dissipate their energies through
6:35:26overindulgence in physical expression of
6:35:29the emotion of sex
6:35:31the majority of men never learned that
6:35:33the urge of sex has other possibilities
6:35:35which far transcend in importance that
6:35:38of mere physical expression
6:35:40the majority of those who make this
6:35:42discovery do so after having wasted many
6:35:45years at a period when the sex energy is
6:35:47at its height prior to the age of 45 to
6:35:5050.
6:35:51this usually is followed by noteworthy
6:35:54achievement
6:35:55the lives of many men up to and
6:35:58sometimes well past the age of 40
6:36:00reflect a continued dissipation of
6:36:02energies which could have been more
6:36:04profitably turned into better channels
6:36:06their finer and more powerful emotions
6:36:09are sown wildly to the Four Winds
6:36:12out of this habit of the male grew the
6:36:14term sowing his Wild Oats
6:36:17the desire for sexual expression is by
6:36:20far the strongest and most impelling of
6:36:22all the human emotions and for this very
6:36:25reason this desire when harnessed and
6:36:27transmuted into action other than that a
6:36:29physical expression May raise one to the
6:36:32status of a genius
6:36:34one of America's most able business men
6:36:36frankly admitted that his attractive
6:36:38secretary was responsible for most of
6:36:40the plans he created
6:36:42he admitted that her presence lifted him
6:36:45to Heights of creative imagination such
6:36:47as he could experience under no other
6:36:49stimulus
6:36:50one of the most successful men in
6:36:52America owes most of his success to the
6:36:54influence of a very Charming young woman
6:36:56who has served as his source of
6:36:58inspiration for more than 12 years
6:37:01everyone knows the man to whom this
6:37:03reference is made but not everyone knows
6:37:06the real source of his achievements
6:37:08history is not lacking in examples of
6:37:11men who attain to the status of geniei
6:37:13as the result of the use of artificial
6:37:15mind stimulants in the form of alcohol
6:37:17and narcotics
6:37:19Edgar Allan Poe wrote The Raven while
6:37:22under the influence of liquor Dreaming
6:37:24Dreams that mortal never dared to dream
6:37:26before
6:37:27James Whitcomb Riley did his best
6:37:30writing while under the influence of
6:37:31alcohol
6:37:33perhaps it was thus he saw the ordered
6:37:35intermingling of the real and the dream
6:37:37the mill above the river and the Mist
6:37:40above the Stream
6:37:41Robert Burns wrote best when intoxicated
6:37:44for all blang sign my dear will take a
6:37:47cup of kindness yet for Auld Lang Syne
6:37:51but let it be remembered that many such
6:37:53men have destroyed themselves in the end
6:37:56Nature has prepared her own potions with
6:37:58which men may safely stimulate their
6:38:00mind so they vibrate on a plane that
6:38:02enables them to tune into fine and rare
6:38:05thoughts which come from no man knows
6:38:07where
6:38:08no satisfactory substitute for Nature's
6:38:11stimulants has ever been found
6:38:13it is a fact well known to psychologists
6:38:16that there is a very close relationship
6:38:18between sex desires and spiritual urges
6:38:20a fact which accounts for the peculiar
6:38:23behavior of people who participate in
6:38:25the orgies known as religious revivals
6:38:27common among the Primitive types
6:38:30the world is ruled and the destiny of
6:38:32civilization is established by the human
6:38:35emotions
6:38:36people are influenced in their actions
6:38:39not by reason so much as by feelings
6:38:42the creative faculty of the mind is set
6:38:45into action entirely by emotions and not
6:38:48by Cold reason
6:38:49the most powerful of all human emotions
6:38:52is that of sex
6:38:54there are other mind stimulants some of
6:38:56which have been listed but no one of
6:38:58them nor all of them combined can equal
6:39:00the driving power of sex
6:39:03a mind stimulant is any influence which
6:39:06will either temporarily or permanently
6:39:08increase the vibrations of thought
6:39:11the 10 major stimulants described are
6:39:14those most commonly resorted to
6:39:17through these sources one may commune
6:39:19with infinite intelligence or enter at
6:39:21will the storehouse of the subconscious
6:39:23mind either one's own or that of another
6:39:26person a procedure which is all there is
6:39:28of Genius
6:39:30a teacher who has trained and directed
6:39:32The efforts of more than thirty thousand
6:39:34sales people made the astounding
6:39:36discovery that highly sexed men are the
6:39:38most efficient salesmen
6:39:40the explanation is that the factor of
6:39:43Personality known as personal magnetism
6:39:46is nothing more nor less than sex energy
6:39:49highly sexed people always have a
6:39:51plentiful supply of magnetism
6:39:54through cultivation and understanding
6:39:56this vital force may be drawn upon and
6:39:59used to Great advantage in the
6:40:01relationships between people
6:40:03this Energy may be communicated to
6:40:05others through the following media
6:40:081. the handshake
6:40:10the touch of the hand indicates
6:40:12instantly the presence of magnetism or
6:40:15the lack of it
6:40:172. the tone of voice
6:40:19magnetism or sex energy is the factor
6:40:22with which The Voice May Be colored or
6:40:25made Musical and Charming
6:40:27three posture and carriage of the body
6:40:30highly sexed people move briskly and
6:40:33with Grace and ease
6:40:354. the vibrations of thought
6:40:38highly sexed people mix the emotion of
6:40:40sex with their thoughts or may do so at
6:40:43will and in that way may influence those
6:40:46around them
6:40:475. body adornment
6:40:50people who are highly sexed are usually
6:40:52very careful about their personal
6:40:54appearance
6:40:56they usually select clothing of a style
6:40:58becoming to their personality physique
6:41:00complexion
6:41:02Etc
6:41:03when employing salesmen the more capable
6:41:06sales manager looks for the quality of
6:41:08personal magnetism as the first
6:41:10requirement of a Salesman
6:41:12people who lack sex energy will never
6:41:15become enthusiastic nor Inspire others
6:41:17with enthusiasm and enthusiasm is one of
6:41:20the most important requisites in
6:41:22salesmanship no matter what one is
6:41:24selling
6:41:25the public speaker order preacher lawyer
6:41:28or salesman who is lacking in sex energy
6:41:31is a flop as far as being able to
6:41:33influence others is concerned
6:41:36couple with this the fact that most
6:41:38people can be influenced only through an
6:41:40appeal to their emotions and you will
6:41:42understand the importance of sex energy
6:41:44as a part of the salesman's native
6:41:46ability
6:41:48Master salesmen attain the status of
6:41:50Mastery in selling because they either
6:41:53consciously or unconsciously transmute
6:41:56the energy of sex into sales enthusiasm
6:41:59in this statement may be found a very
6:42:02practical suggestion as to the actual
6:42:04meaning of sex transmutation
6:42:06the salesman who knows how to take his
6:42:08mind off the subject of sex and directed
6:42:11in sales effort with as much enthusiasm
6:42:14and determination as he would apply to
6:42:16its original purpose has acquired the
6:42:18art of sex transmutation whether he
6:42:20knows it or not
6:42:22the majority of salesmen who transmute
6:42:24their sex energy do so without being in
6:42:26the least aware of what they are doing
6:42:28or how they are doing it
6:42:30transmutation of sex energy calls for
6:42:33more willpower than the average person
6:42:34cares to use for this purpose
6:42:37those who find it difficult to summon
6:42:39willpower sufficient for transmutation
6:42:41May gradually acquire this ability
6:42:44though this requires willpower the
6:42:47reward for the practice is more than
6:42:49worth the effort
6:42:50the entire subject of sex is one with
6:42:53which the majority of people appear to
6:42:55be unpardonably ignorant
6:42:57the urge of sex has been grossly
6:42:59misunderstood slandered and burlesqueed
6:43:02by the ignorant and the evil-minded for
6:43:04so long that the very word sex is seldom
6:43:07used in polite Society
6:43:09men and women who are known to be
6:43:11blessed yes blessed with highly sex
6:43:13Natures are usually looked upon as being
6:43:16people who will bear watching
6:43:18instead of being called blessed they are
6:43:21usually called cursed
6:43:23millions of people even in this Age of
6:43:25Enlightenment have inferiority complexes
6:43:28which they developed because of this
6:43:30false belief that a highly sexed nature
6:43:32is a curse
6:43:34these statements of the virtue of sex
6:43:36energy should not be construed as
6:43:38justification for The Libertine
6:43:41the emotion of sex is a virtue only when
6:43:44used intelligently and with
6:43:45discrimination
6:43:47it may be misused and often is to such
6:43:50an extent that it debases instead of
6:43:53enriches both body and mind
6:43:56the better use of this power is the
6:43:58burden of this chapter
6:44:00it seemed quite significant to the
6:44:02author when he made the discovery that
6:44:04practically every great leader whom he
6:44:06had the privilege of analyzing was a man
6:44:08whose achievements were largely inspired
6:44:10by a woman
6:44:12in many instances the woman in the case
6:44:15was a modest self-denying wife of whom
6:44:18the public had heard but little or
6:44:20nothing
6:44:21in a few instances the source of
6:44:23inspiration has been traced to The Other
6:44:25Woman
6:44:27perhaps such cases may not be entirely
6:44:29unknown to you
6:44:31in Temperance and sex habits is just as
6:44:33detrimental as intemperance in habits of
6:44:36drinking and eating
6:44:37in this age in which we live an age
6:44:40which began with the world war in
6:44:42Temperance and habits of sex is common
6:44:45this orgy of indulgence May account for
6:44:48the shortage of great leaders
6:44:50no man can Avail himself of the forces
6:44:52of his creative imagination while
6:44:55dissipating them
6:44:56man is the only creature on earth which
6:44:59violates Nature's purpose in this
6:45:01connection
6:45:02every other animal indulges its sex
6:45:05nature in moderation and with purpose
6:45:07which harmonizes with the laws of nature
6:45:10every other animal responds to the call
6:45:13of sex only in season
6:45:15man's inclination is to declare Open
6:45:18Season
6:45:19every intelligent person knows that
6:45:22stimulation in excess through alcoholic
6:45:24drink and narcotics is a form of
6:45:26intemperance which destroys the vital
6:45:28organs of the body including the brain
6:45:32not every person knows however that over
6:45:35indulgence in sex expression may become
6:45:37a habit as destructive and as
6:45:39detrimental to creative effort as
6:45:41narcotics or liquor
6:45:43a sex mad man is not essentially
6:45:45different than a dope mad man
6:45:47both have lost control over their
6:45:49faculties of reason and willpower
6:45:52sexual overindulgence may not only
6:45:55destroy reason and willpower but it may
6:45:57also lead to either temporary or
6:45:59permanent insanity
6:46:01many cases of hypochondria imaginary
6:46:04illness grow out of habits developed in
6:46:07ignorance of the true function of sex
6:46:09from these brief references to the
6:46:12subject it may be readily seen that
6:46:14ignorance on the subject of sex
6:46:16transmutation forces stupendous
6:46:18penalties upon the ignorant on the one
6:46:20hand and withholds from them equally
6:46:22stupendous benefits on the other
6:46:25widespread ignorance on the subject of
6:46:27sex is due to the fact that the subject
6:46:29has been surrounded with mystery and be
6:46:31clouded by dark silence
6:46:33the conspiracy of mystery and Silence
6:46:36has had the same effect upon the minds
6:46:38of young people that the psychology of
6:46:40prohibition had
6:46:41the result has been increased curiosity
6:46:44and desire to acquire more knowledge on
6:46:46this verboten subject and to the shame
6:46:49of all lawmakers and most Physicians by
6:46:52training best qualify to educate youth
6:46:55on that subject information has not been
6:46:57easily available
6:46:59seldom does an individual enter upon
6:47:02highly creative effort in any field of
6:47:04endeavor before the age of 40.
6:47:07the average man reaches the period of
6:47:09his greatest capacity to create between
6:47:1140 and 60.
6:47:13these statements are based upon analysis
6:47:16of thousands of men and women who have
6:47:17been carefully observed
6:47:19they should be encouraging to those who
6:47:22fail to arrive before the age of 40 and
6:47:24to those who become frightened at the
6:47:26approach of old age around the 40-year
6:47:29mark
6:47:30the years between 40 and 50 are as a
6:47:33rule the most fruitful
6:47:35man should approach this age not with
6:47:38fear and trembling but with hope and
6:47:40eager anticipation
6:47:42if you want evidence that most men do
6:47:44not begin to do their best work before
6:47:46the age of 40. study the records of the
6:47:49most successful men known to the
6:47:50American people and you will find it
6:47:53Henry Ford had not hit his pace of
6:47:56achievement until he had passed the age
6:47:58of 40.
6:47:59Andrew Carnegie was well past 40 before
6:48:02he began to reap the reward of his
6:48:04efforts
6:48:05James J Hill was still running a
6:48:07telegraph key at the age of 40.
6:48:10his stupendous achievements took place
6:48:12after that age
6:48:14biographies of American industrialists
6:48:17and financiers are filled with evidence
6:48:19that the period from 40 to 60 is the
6:48:21most productive age of man
6:48:23between the ages of 30 and 40 Man begins
6:48:27to learn if he ever learns the art of
6:48:29sex transmutation
6:48:31this discovery is generally accidental
6:48:34and more often than otherwise the man
6:48:37who makes it is totally unconscious of
6:48:39his discovery
6:48:40he may observe that his powers of
6:48:42achievement have increased around the
6:48:44age of 35 to 40 but in most cases he is
6:48:48not familiar with the cause of his
6:48:49change that nature begins to harmonize
6:48:52the emotions of love and sex in the
6:48:54individual between the ages of 30 and 40
6:48:57so that he may draw upon these great
6:48:59forces and apply them jointly as stimuli
6:49:02to action
6:49:03sex alone is a mighty urge to action but
6:49:07its forces are like a cyclone they are
6:49:09often uncontrollable
6:49:11when the emotion of Love begins to mix
6:49:13itself with the emotion of sex the
6:49:16result is calmness of purpose Poise
6:49:18accuracy of judgment and balance
6:49:22what person who has attained to the age
6:49:24of 40 is so unfortunate as to be unable
6:49:27to analyze these statements and to
6:49:29corroborate them by his own experience
6:49:32when driven by his desire to please a
6:49:34woman based solely upon the emotion of
6:49:37sex a man may be and usually is capable
6:49:40of great achievement but his actions may
6:49:43be disorganized distorted and totally
6:49:46destructive
6:49:47when driven by his desire to please a
6:49:50woman based upon the motive of sex alone
6:49:52a man May steal cheat and even commit
6:49:55murder
6:49:56but when the emotion of Love is mixed
6:49:59with the emotion of sex that same man
6:50:01will guide his actions with more sanity
6:50:03balance and reason
6:50:06criminologists have discovered that the
6:50:08most hardened criminals can be reformed
6:50:10through the influence of a woman's love
6:50:13there is no record of a criminal having
6:50:15been reformed solely through the sex
6:50:17influence
6:50:18these facts are well known but their
6:50:21cause is not
6:50:22Reformation comes if at all through the
6:50:25heart or the emotional side of man not
6:50:28through his head or reasoning side
6:50:31Reformation means a change of heart
6:50:34it does not mean a change of head
6:50:37a man May because of Reason makes
6:50:40certain changes in his personal conduct
6:50:42to avoid the consequences of undesirable
6:50:45effects but genuine Reformation comes
6:50:47only through a change of heart through a
6:50:49desire to change
6:50:51love romance and sex are all emotions
6:50:55capable of driving men to Heights of
6:50:57super achievement
6:50:58love is the emotion which serves as a
6:51:01safety valve and ensures balance Poise
6:51:04and constructive effort
6:51:06when combined these three emotions may
6:51:09lift one to an altitude of a genius
6:51:12they're a genie I however who know but
6:51:15little of the emotion of love
6:51:17most of them may be found engaged in
6:51:20some form of action which is destructive
6:51:22or at least not based upon Justice and
6:51:25fairness toward others
6:51:27if good taste would permit a dozen Genie
6:51:30I could be named in a field of industry
6:51:32and finance who write ruthlessly over
6:51:34the rights of their fellow men
6:51:37they seem totally lacking in conscience
6:51:40the reader can easily Supply his own
6:51:42list of such men
6:51:44the emotions are states of mind
6:51:47Nature has provided man with a chemistry
6:51:50of the mind which operates in a manner
6:51:52similar to the principles of chemistry
6:51:54of matter
6:51:55it is a well-known fact that through the
6:51:58aid of chemistry of matter a chemist May
6:52:00create a deadly poison by mixing certain
6:52:03elements none of which are in themselves
6:52:05harmful in the right proportions
6:52:08the emotions may likewise be combined so
6:52:12as to create a deadly poison
6:52:14the emotions of sex and jealousy when
6:52:17mixed may turn a person into an insane
6:52:19Beast
6:52:21the presence of any one or more of the
6:52:23destructive emotions in the human Mind
6:52:25through the chemistry of the Mind sets
6:52:27up a poison which may destroy one sense
6:52:30of justice and fairness
6:52:32in extreme cases the presence of any
6:52:35combination of these emotions in the
6:52:37mind May destroy one's reason
6:52:39the road to genius consists of the
6:52:42development control and use of sex love
6:52:45and romance
6:52:47briefly the process may be stated as
6:52:49follows
6:52:51encourage the presence of these emotions
6:52:53as the dominating thoughts in one's mind
6:52:55and discourage the presence of all the
6:52:58destructive emotions
6:53:00the mind is a creature of habit
6:53:02it thrives upon the dominating thoughts
6:53:05fed it
6:53:06through the faculty of willpower one may
6:53:09discourage the presence of any emotion
6:53:11and encourage the presence of any other
6:53:14control of the Mind through the power of
6:53:16will is not difficult
6:53:19control comes from persistence and habit
6:53:22The Secret Of Control lies in
6:53:24understanding the process of
6:53:26transmutation
6:53:27when any negative emotion presents
6:53:30itself in one's mind it can be
6:53:32transmuted into a positive or
6:53:34constructive Emotion by the simple
6:53:36procedure of changing one's thoughts
6:53:39there is no other road to genius than
6:53:41through voluntary self-effort
6:53:43a man May attain to Great Heights of
6:53:46financial or business achievement solely
6:53:48by the driving force of sex energy but
6:53:51history is filled with evidence that he
6:53:53may and usually does carry with him
6:53:55certain traits of character which Rob
6:53:57him of the ability to either hold or
6:53:59enjoy his fortune
6:54:01this is worthy of analysis thought and
6:54:04meditation for it states of Truth the
6:54:07knowledge of which may be helpful to
6:54:09women as well as men
6:54:11ignorance of this has cost thousands of
6:54:13people their privilege of Happiness even
6:54:15though they possessed riches
6:54:17the emotions of love and sex leave their
6:54:20unmistakable marks upon the features
6:54:23moreover these signs are so visible that
6:54:26all who wish may read them
6:54:29the man who is driven by the storm of
6:54:31passion based upon sex desires alone
6:54:33plainly advertises that fact to the
6:54:36entire world by the expression of his
6:54:38eyes and the lines of his face
6:54:41the emotion of love when mixed with the
6:54:44emotion of sex softens modifies and
6:54:47beautifies the facial expression
6:54:50no character analyst is needed to tell
6:54:52you this you may observe it for yourself
6:54:56the emotion of Love brings out and
6:54:58develops the artistic and the aesthetic
6:55:00nature of man
6:55:02it leaves its impress upon one's very
6:55:04Soul even after the fire has been
6:55:07subdued by time and Circumstance
6:55:09memories of love never pass
6:55:12they linger guide and influence long
6:55:15after the source of stimulation has
6:55:17faded
6:55:18there is nothing new in this
6:55:21every person who has been moved by
6:55:24genuine love knows that it leaves
6:55:26enduring traces upon the human heart
6:55:29the effect of love endures because love
6:55:31is spiritual in nature
6:55:34the man who cannot be stimulated to
6:55:36Great Heights of achievement by love is
6:55:39hopeless he is dead though he may seem
6:55:41to live
6:55:43even the memories of Love are sufficient
6:55:45to lift one to a higher plane of
6:55:47creative effort
6:55:48the major force of love may spend itself
6:55:51and pass away like a fire which has
6:55:54burned itself out but it leaves behind
6:55:56indelible marks as evidence that it
6:55:58passed that way
6:55:59its departure often prepares the human
6:56:02heart for a still Greater Love
6:56:04go back into your yesterdays at times
6:56:07and bathe your mind in the beautiful
6:56:09memories of past love
6:56:12it will soften the influence of the
6:56:14present worries and annoyances
6:56:16it will give you a source of escape from
6:56:18the unpleasant realities of life and
6:56:21maybe who knows
6:56:23your mind will yield to you during this
6:56:25temporary Retreat into the world of
6:56:27fantasy ideas or plans which may change
6:56:30the entire Financial or spiritual status
6:56:33of your life
6:56:34if you believe yourself unfortunate
6:56:36because you have loved and lost perish
6:56:39the thought
6:56:41one who has loved truly can never lose
6:56:44entirely
6:56:45love is Whimsical and temperamental
6:56:48its nature is ephemeral and transitory
6:56:52it comes when it pleases and goes away
6:56:54without warning
6:56:56accept and enjoy it while it remains but
6:56:59spend no time worrying about its
6:57:01departure
6:57:02worry will never bring it back
6:57:05dismiss also the thought that love never
6:57:08comes but once
6:57:10love may come and go times without
6:57:12number but there are no true love
6:57:14experiences which affect one in just the
6:57:17same way
6:57:18there may be and there usually is one
6:57:21love experience which leaves a deeper
6:57:23imprint on the heart than all the others
6:57:25but all love experiences are beneficial
6:57:28except to the person who becomes
6:57:30resentful and cynical when love makes
6:57:32its departure
6:57:34there should be no disappointment over
6:57:36love and there would be none if people
6:57:38understood the difference between the
6:57:40emotions of love and sex
6:57:42the major difference is that love is
6:57:44spiritual while sex is biological
6:57:47no experience which touches the human
6:57:50heart with a spiritual force can
6:57:52possibly be harmful except through
6:57:55ignorance or jealousy
6:57:57love is without question Life's greatest
6:58:00experience
6:58:01it brings one into communion with
6:58:04infinite intelligence
6:58:06when mixed with the emotions of romance
6:58:08and sex it may lead one far up the
6:58:10ladder of creative effort
6:58:13the emotions of love sex and romance are
6:58:16sides of the Eternal triangle of
6:58:18achievement building genius
6:58:21nature creates Genie eye through no
6:58:23other Force
6:58:25love is an emotion with many sides
6:58:27Shades and colors
6:58:30the love which one feels for parents or
6:58:32children is quite different from that
6:58:34which one feels for one sweetheart
6:58:36the one is mixed with the emotion of sex
6:58:39while the other is not
6:58:41the love which one feels in true
6:58:43friendship is not the same as that felt
6:58:45for one sweetheart parents or children
6:58:47but it too is a form of love
6:58:51then there is the emotion of love for
6:58:53things inanimate such as the love of
6:58:55Nature's handiwork
6:58:57but the most intense and burning of all
6:59:00these various kinds of Love Is that
6:59:02experienced in the blending of the
6:59:03emotions of love and sex
6:59:06marriages not blessed with the Eternal
6:59:08Affinity of Love properly balanced and
6:59:11proportioned with sex cannot be happy
6:59:13ones and seldom endure
6:59:16Love Alone will not bring happiness in
6:59:19marriage nor will sex alone
6:59:22when these two beautiful emotions are
6:59:24Blended marriage may bring about a state
6:59:27of mind closest to the spiritual that
6:59:29one may ever know on this Earthly plane
6:59:32when the emotion of romance is added to
6:59:34those of love and sex the obstructions
6:59:37between a finite mind of man and
6:59:39infinite intelligence are removed
6:59:41then a genius has been born
6:59:44what a different story is this than
6:59:47those usually associated with the
6:59:49emotion of sex
6:59:50here is an interpretation of the emotion
6:59:53which lifts it out of the commonplace
6:59:54and makes of it Potter's clay in the
6:59:56hands of God from which he Fashions all
6:59:59that is beautiful and inspiring
7:00:01it is an interpretation which would when
7:00:04properly understood bring Harmony out of
7:00:07the chaos which exists in too many
7:00:09marriages
7:00:10the disharmony is often expressed in the
7:00:12form of nagging May usually be traced to
7:00:15lack of knowledge on the subject of sex
7:00:18where love romance and the proper
7:00:21understanding of the emotion and
7:00:22function of sex abide there is no
7:00:25disharmony between married people
7:00:27fortunate is the husband whose wife
7:00:29understands the true relationship
7:00:31between the emotions of love sex and
7:00:34romance
7:00:36when motivated by this holy triumvirate
7:00:38no form of Labor is burdensome because
7:00:41even the most lowly form of effort takes
7:00:43on the nature of a labor of love
7:00:46it is a very old saying that a man's
7:00:48wife may either make him or break him
7:00:50but the reason is not always understood
7:00:53that making and breaking is the result
7:00:56of the wife's understanding or lack of
7:00:59understanding of the emotions of love
7:01:01sex and romance
7:01:03despite the fact that men are polygamous
7:01:06by the very nature of their biological
7:01:08inheritance it is true that no woman has
7:01:11as great an influence on a man as his
7:01:13wife unless he is married to a woman
7:01:15totally unsuited to his nature
7:01:18if a woman permits her husband to lose
7:01:20interest in her and become more
7:01:22interested in other women it is usually
7:01:24because of her ignorance or indifference
7:01:27toward the subjects of sex love and
7:01:29romance
7:01:31this statement presupposes of course
7:01:33that genuine love once existed between a
7:01:36man and his wife
7:01:38the facts are equally applicable to a
7:01:40man who permits his wife's interest in
7:01:42him to die
7:01:44married people often bicker over a
7:01:46multitude of trivialities
7:01:48if these are analyzed accurately the
7:01:51real cause of the trouble will often be
7:01:53found to be indifference or ignorance on
7:01:55these subjects
7:01:57man's greatest motivating force is his
7:01:59desire to please woman
7:02:01the hunter who excelled during
7:02:03prehistoric days before the dawn of
7:02:06civilization did so because of his
7:02:08desire to appear great in the eyes of
7:02:10woman
7:02:12man's Nature has not changed in this
7:02:14respect
7:02:15the hunter of today brings home no skins
7:02:19of wild animals but he indicates his
7:02:21desire for her favor by supplying fine
7:02:23clothes motor cars and wealth
7:02:27man has the same desire to please woman
7:02:29that he had before the dawn of
7:02:31civilization
7:02:32the only thing that has changed is his
7:02:35method of pleasing
7:02:37men who accumulate large fortunes and
7:02:39attain to Great Heights of power and
7:02:41fame do so mainly to satisfy their
7:02:44desire to please women
7:02:46take women out of their lives and great
7:02:49wealth would be useless to most men
7:02:52it is this inherent desire of man to
7:02:54please woman which gives woman the power
7:02:56to make or break a man
7:02:59the woman who understands man's nature
7:03:01and tactfully caters to it need have no
7:03:04fear of competition from other women
7:03:06men may be Giants with indomitable
7:03:09willpower when dealing with other men
7:03:11but they are easily managed by the women
7:03:13of their choice
7:03:15most men will not admit that they are
7:03:17easily influenced by the women they
7:03:19prefer because it is in the nature of
7:03:21the male to want to be recognized as the
7:03:23stronger of the species
7:03:25moreover the intelligent woman
7:03:28recognizes this manly trait and very
7:03:30wisely makes no issue of it
7:03:33some men know that they are being
7:03:35influenced by the women of their choice
7:03:36their wives sweethearts mothers or
7:03:39sisters but they tactfully refrain from
7:03:41rebelling against the influence because
7:03:43they are intelligent enough to know that
7:03:45no man is happy or complete without the
7:03:48modifying influence of the right woman
7:03:50the man who does not recognize this
7:03:53important truth deprives himself of the
7:03:55power which has done more to help men
7:03:57achieve success than all other forces
7:03:59combined
7:04:02chapter 12.
7:04:04the subconscious mind
7:04:06the subconscious mind consists of a
7:04:09field of Consciousness in which every
7:04:11impulse of thought that reaches the
7:04:13objective Mind through any of the five
7:04:15senses is classified and recorded and
7:04:17from which thoughts may be recalled or
7:04:19withdrawn as letters may be taken from a
7:04:22filing cabinet
7:04:23it receives and files sends Impressions
7:04:26or thoughts regardless of their nature
7:04:29you may voluntarily plant in your
7:04:32subconscious mind any plan thought or
7:04:34purpose which you desire to translate
7:04:36into its physical or monetary equivalent
7:04:40the subconscious acts first on the
7:04:42dominating desires which have been mixed
7:04:44with emotional feeling such as faith
7:04:47consider this in connection with the
7:04:49instructions given in the chapter on
7:04:51desire for taking the six steps they're
7:04:53outlined and the instructions given in
7:04:55the chapter on the building and
7:04:57execution of plans and you will
7:04:59understand the importance of the thought
7:05:00conveyed
7:05:02the subconscious mind works day and
7:05:04night
7:05:05through a method of procedure unknown to
7:05:08man The subconscious mind draws upon the
7:05:11forces of infinite intelligence for the
7:05:13power with which it voluntarily
7:05:14transmutes one's desires into their
7:05:16physical equivalent making use always of
7:05:19the most practical media by which this
7:05:21end may be accomplished
7:05:23you cannot entirely control your
7:05:25subconscious mind but you can
7:05:27voluntarily hand over to it any plan
7:05:29desire or purpose which you wish
7:05:32transformed into concrete form
7:05:35read again instructions for using the
7:05:38subconscious mind in the chapter on auto
7:05:40suggestion
7:05:42there is plenty of evidence to support
7:05:43the belief that the subconscious mind is
7:05:46the connecting link between a finite
7:05:48mind of man and infinite intelligence
7:05:51it is the intermediary through which one
7:05:53may draw upon the forces of infinite
7:05:55intelligence at will
7:05:57it alone contains the secret process by
7:06:00which mental impulses are modified and
7:06:03changed into their spiritual equivalent
7:06:05it alone is the medium through which
7:06:08prayer may be transmitted to the source
7:06:10capable of answering prayer
7:06:12the possibilities of creative effort
7:06:15connected with the subconscious mind are
7:06:17stupendous and imponderable
7:06:19they Inspire one with all
7:06:22I never approached the discussion of the
7:06:24subconscious mind without a feeling of
7:06:26littleness and inferiority do perhaps to
7:06:29the fact that man's entire stock of
7:06:31knowledge on this subject is so
7:06:33pityfully limited
7:06:35the very fact that the subconscious mind
7:06:37is the medium of communication between
7:06:40the thinking mind of man and infinite
7:06:42intelligence is of itself a thought
7:06:44which almost paralyzes one's reason
7:06:47after you have accepted as a reality the
7:06:51existence of the subconscious mind and
7:06:53understand its possibilities as a medium
7:06:56for transmuting your desires into their
7:06:58physical or monetary equivalent you will
7:07:00comprehend the full significance of the
7:07:02instructions given in the chapter on
7:07:04desire
7:07:05you will also understand why you have
7:07:07been repeatedly admonished to make your
7:07:09desires clear and to reduce them to
7:07:12writing
7:07:13you will also understand the necessity
7:07:15of persistence in carrying out
7:07:17instructions
7:07:18the 13 principles are the stimuli with
7:07:21which you acquire the ability to reach
7:07:23and to influence your subconscious mind
7:07:27do not become discouraged if you cannot
7:07:29do this upon the first attempt
7:07:32remember that the subconscious mind may
7:07:34be voluntarily directed only through
7:07:36habit under the directions given in the
7:07:38chapter on faith
7:07:40you have not yet had time to master
7:07:42faith
7:07:43be patient
7:07:45be persistent
7:07:47a good many statements in the chapters
7:07:49on faith and auto suggestion will be
7:07:51repeated here for the benefit of your
7:07:53subconscious mind
7:07:55remember your subconscious mind
7:07:57functions voluntarily whether you make
7:08:00any effort to influence it or not
7:08:03this naturally suggests to you that
7:08:06thoughts of fear and poverty and all
7:08:08negative thoughts serve as stimuli to
7:08:10your subconscious mind unless you master
7:08:13these impulses and give it more
7:08:15desirable food upon which it may feed
7:08:18the subconscious mind will not remain
7:08:20idle
7:08:21if you fail to plant Desires in your
7:08:24subconscious mind it will feed upon the
7:08:26thoughts which reach it as the result of
7:08:28your neglect
7:08:30we have already explained that thought
7:08:32impulses both negative and positive are
7:08:34reaching the subconscious mind
7:08:36continuously from the four sources which
7:08:39were mentioned in the chapter on sex
7:08:40transmutation
7:08:42for the present it is sufficient if you
7:08:45remember that you are living daily in
7:08:47the midst of all manner of thought
7:08:48impulses which are reaching your
7:08:50subconscious mind without your knowledge
7:08:53some of these impulses are negative some
7:08:56are positive
7:08:58you are now engaged in trying to help
7:09:00shut oil the flow of negative impulses
7:09:02and to Aid involuntarily influencing
7:09:05your subconscious mind through positive
7:09:07impulses of Desire
7:09:09when you achieve this you will possess
7:09:11the key which unlocks the door to your
7:09:13subconscious mind
7:09:15moreover you will control that door so
7:09:18completely that no undesirable thought
7:09:20May influence your subconscious mind
7:09:23everything which man creates begins in
7:09:26the form of a thought impulse
7:09:28man can create nothing which he does not
7:09:31first conceive in thought
7:09:33through the aid of the imagination
7:09:35thought impulses may be assembled into
7:09:37plans
7:09:39the imagination when under control may
7:09:42be used for the creation of plans or
7:09:44purposes that lead to success in one's
7:09:46chosen occupation
7:09:48all thought impulses intended for
7:09:50transmutation into their physical
7:09:52equivalent voluntarily planted in the
7:09:55subconscious mind must pass through the
7:09:57imagination and be mixed with faith
7:10:00the mixing of Faith with a plan or
7:10:03purpose intended for submission to the
7:10:06subconscious mind may be done only
7:10:08through the imagination
7:10:10from these statements you will readily
7:10:12observe that voluntary use of the
7:10:14subconscious mind calls for coordination
7:10:16and application of all the principles
7:10:19Ella wheeler Wilcox gave evidence of her
7:10:22understanding of the power of the
7:10:24subconscious mind when she wrote
7:10:26you never can tell what a thought will
7:10:28do
7:10:29in bringing you hate or love
7:10:32for thoughts are things and their Airy
7:10:35wings
7:10:36are swifter than carrier doves
7:10:39they follow the law of the universe
7:10:42each thing creates its kind
7:10:44and they speed over the track to bring
7:10:47you back
7:10:48whatever went out from your mind
7:10:51Mrs Wilcox understood the truth that
7:10:53thoughts which go out from one's mind
7:10:55also embed themselves deeply in one
7:10:58subconscious mind where they serve as a
7:11:00magnet pattern or blueprint by which the
7:11:03subconscious mind is influenced while
7:11:05translating them into their physical
7:11:07equivalent
7:11:08thoughts are truly things for the reason
7:11:11that every material thing begins in the
7:11:13form of thought energy
7:11:15the subconscious mind is more
7:11:17susceptible to influence by impulses of
7:11:19thought mixed with feeling or emotion
7:11:22than by those originating solely in the
7:11:24reasoning portion of the Mind
7:11:26in fact there is much evidence to
7:11:29support the theory that only
7:11:30emotionalized thoughts have any action
7:11:32influence upon the subconscious mind
7:11:35it is a well-known fact that emotion or
7:11:38feeling rules the majority of people
7:11:41if it is true that the subconscious mind
7:11:43responds more quickly to and is
7:11:46influenced more readily by thought
7:11:47impulses which are well mixed with
7:11:49emotion it is essential to become
7:11:51familiar with the more important of the
7:11:53emotions
7:11:55there are seven major positive emotions
7:11:57and seven major negative emotions
7:12:00the negatives voluntarily inject
7:12:02themselves into the thought impulses
7:12:04which ensure passage into the
7:12:07subconscious mind
7:12:08the positives must be injected through
7:12:11the principle of Auto suggestion into
7:12:13the thought impulses which an individual
7:12:15wishes to pass on to his subconscious
7:12:17mind
7:12:19instructions have been given in the
7:12:21chapter on auto suggestion
7:12:23these emotions or feeling impulses may
7:12:26be likened to yeast in a loaf of bread
7:12:28because they constitute the action
7:12:30element which transforms thought
7:12:32impulses from the passive to the active
7:12:34state
7:12:36thus May one understand why thought
7:12:38impulses which have been well mixed with
7:12:40emotion are acted upon more readily than
7:12:42thought impulses originating in cold
7:12:45reason
7:12:46you are preparing yourself to influence
7:12:48and control the inner audience of your
7:12:51subconscious mind in order to hand over
7:12:53to it the desire for money which you
7:12:55wish transmuted into its monetary
7:12:57equivalent
7:12:59it is essential therefore that you
7:13:01understand the method of approach to
7:13:03this inner audience
7:13:05you must speak its language or it will
7:13:08not heed your call
7:13:09it understands best the language of
7:13:12emotion or feeling
7:13:13let us therefore describe here the seven
7:13:16major positive emotions and the seven
7:13:19major negative emotions so that you may
7:13:21draw upon the positives and avoid the
7:13:23negatives when giving instructions to
7:13:25your subconscious mind
7:13:27the seven major positive emotions
7:13:31the emotion of Desire
7:13:33the emotion of faith
7:13:35the emotion of love
7:13:37the emotion of sex
7:13:40the emotion of enthusiasm
7:13:43the emotion of romance
7:13:45the emotion of Hope
7:13:47there are other positive emotions but
7:13:50these are the seven most powerful and
7:13:52the ones most commonly used in Creative
7:13:54effort
7:13:55Master these seven emotions they can be
7:13:58mastered only by use and the other
7:14:01positive emotions will be at your
7:14:02command when you need them
7:14:04remember in this connection that you are
7:14:07studying a book which is intended to
7:14:09help you develop a money Consciousness
7:14:11by filling your mind with positive
7:14:13emotions
7:14:14one does not become money conscious by
7:14:17filling one's mind with negative
7:14:18emotions
7:14:20the seven major negative emotions to be
7:14:23avoided
7:14:24the emotion of fear
7:14:26the emotion of jealousy
7:14:29the emotion of hatred
7:14:31the emotion of Revenge
7:14:33the emotion of greed
7:14:36the emotion of superstition
7:14:38the emotion of anger
7:14:41positive and negative emotions cannot
7:14:43occupy the mind at the same time
7:14:46one or the other must dominate
7:14:48it is your responsibility to make sure
7:14:51that positive emotions constitute the
7:14:53dominating influence of your mind
7:14:56hear the law of habit will come to your
7:14:58Aid
7:14:59form the habit of applying and using the
7:15:01positive emotions
7:15:03eventually they will dominate your mind
7:15:06so completely that the negatives cannot
7:15:08enter it
7:15:09only by following these instructions
7:15:11literally and continuously can you gain
7:15:14control over your subconscious mind
7:15:17the presence of a single negative in
7:15:19your conscious mind is sufficient to
7:15:21destroy all chances of constructive aid
7:15:24from your subconscious mind
7:15:26if you are an observing person you must
7:15:28have noticed that most people resort to
7:15:30prayer only after everything else has
7:15:32failed
7:15:33or else they pray by a ritual of
7:15:36meaningless words
7:15:37and because it is a fact that most
7:15:40people who pray do so only after
7:15:42everything else has failed they go to
7:15:44prayer with their minds filled with fear
7:15:46and doubt which are the emotions the
7:15:49subconscious mind acts upon and passes
7:15:51on to infinite intelligence
7:15:54likewise that is the emotion which
7:15:56infinite intelligence receives and acts
7:15:59upon
7:16:00if you pray for a thing but have fear as
7:16:03you pray that you may not receive it or
7:16:05that your prayer will not be acted upon
7:16:07by infinite intelligence your prayer
7:16:09will have been in vain
7:16:11prayer does sometimes result in the
7:16:14realization of that for which one prays
7:16:17if you have ever had the experience of
7:16:19receiving that for which you prayed go
7:16:22back in your memory and recall your
7:16:24actual state of mind while you were
7:16:25praying and you will know for sure that
7:16:28the theory here described is more than a
7:16:30theory
7:16:31the time will come when the schools and
7:16:34educational institutions of the country
7:16:36will teach the science of Prayer
7:16:38moreover then prayer may be and will be
7:16:41reduced to a science
7:16:43when that time comes it will come as
7:16:46soon as mankind is ready for it and
7:16:48demands it no one will approach the
7:16:50universal mind in a state of fear for
7:16:53the very good reason that there will be
7:16:54no such emotion as fear
7:16:57ignorance Superstition and false
7:17:00teaching will have disappeared and man
7:17:02will have attained his true status as a
7:17:04child of infinite intelligence
7:17:06a few have already attained this
7:17:08blessing
7:17:09if you believe this prophesied is
7:17:11far-fetched take a look at the human
7:17:13race in retrospect
7:17:16less than a hundred years ago men
7:17:18believed the lightning to be evidence of
7:17:20the wrath of God and feared it
7:17:22now thanks to the power of Faith men
7:17:25have harnessed the lightning and made it
7:17:27turn the wheels of Industry
7:17:29much less than a hundred years ago men
7:17:32believed the space between the planets
7:17:34to be nothing but a great void a stretch
7:17:36of dead nothingness
7:17:38now thanks to this same power of Faith
7:17:41men know that far from being either dead
7:17:43or avoid the space between the planets
7:17:46is very much alive that it is the
7:17:48highest form of vibration known
7:17:49accepting perhaps the vibration of
7:17:52thought
7:17:54moreover men know that this living
7:17:56pulsating vibratory energy which
7:17:59permeates every atom of matter and fills
7:18:01every niche of space connects every
7:18:03human brain with every other human brain
7:18:06what reason have men to believe that
7:18:09this same energy does not connect every
7:18:11human brain with infinite intelligence
7:18:14there are no toll Gates between the
7:18:16finite mind of man and infinite
7:18:18intelligence
7:18:19the communication costs nothing except
7:18:22patience Faith persistence understanding
7:18:25and a sincere desire to communicate
7:18:28moreover the approach can be made only
7:18:31by the individual himself
7:18:33paid players are worthless
7:18:36infinite intelligence does no business
7:18:38by proxy
7:18:40you either go direct or you do not
7:18:42communicate
7:18:44you may buy prayer books and repeat them
7:18:46until the day of your doom without a
7:18:48veil
7:18:49thoughts which you wish to communicate
7:18:51to infinite intelligence must undergo
7:18:53transformation such as can be given only
7:18:56through your own subconscious mind
7:18:58the method by which you may communicate
7:19:00with infinite intelligence is very
7:19:03similar to that through which the
7:19:04vibration of sound is communicated By
7:19:06Radio
7:19:08if you understand the working principle
7:19:10of radio you of course know that sound
7:19:12cannot be communicated Through The Ether
7:19:14until it has been stepped up or changed
7:19:17into a rate of vibration which the human
7:19:19ear cannot detect
7:19:21the radio sending station picks up the
7:19:24sound of the human voice and scrambles
7:19:26or modifies it by stepping up the
7:19:29vibration millions of times
7:19:31only in this way can the vibration of
7:19:34sound be communicated Through The Ether
7:19:36after this transformation has taken
7:19:39place The Ether picks up the energy
7:19:41which originally was in the form of
7:19:43vibrations of sound carries that energy
7:19:46to radio receiving stations and these
7:19:48receiving sets step that energy back
7:19:51down to its original rate of vibration
7:19:53so it is recognized as sound
7:19:55the subconscious mind is the
7:19:57intermediary which translates one's
7:20:00prayers into terms which infinite
7:20:01intelligence can recognize presents the
7:20:04message and brings back the answer in
7:20:06the form of a definite plan or idea for
7:20:09procuring the object of the prayer
7:20:11understand this principle and you will
7:20:13know why mere words read from a prayer
7:20:15book cannot and will never serve as an
7:20:18agency of communication between the mind
7:20:20of man and infinite intelligence
7:20:23before your prayer will reach infinite
7:20:25intelligence a statement of the author's
7:20:27Theory only it probably is transformed
7:20:30from its original thought vibration into
7:20:32terms of spiritual vibration
7:20:35faith is the only known agency which
7:20:37will give your thoughts a spiritual
7:20:39nature
7:20:40faith and fear make poor bedfellows
7:20:43where one is found the other cannot
7:20:46exist
7:20:49chapter 13.
7:20:51the brain
7:20:52more than 20 years ago the author
7:20:55working in conjunction with the late Dr
7:20:57Alexander Graham Bell and Dr Elmore
7:21:00Gates observed that every human brain is
7:21:03both a broadcasting and receiving
7:21:05station for the vibration of thought
7:21:07through the medium of The Ether in a
7:21:10fashion similar to that employed by the
7:21:12radio broadcasting principle every human
7:21:14brain is capable of picking up
7:21:16vibrations of thought which are being
7:21:18released by other brains
7:21:20in connection with the statement in the
7:21:22preceding paragraph compare and con
7:21:25cited the description of the creative
7:21:27imagination as outlined in the chapter
7:21:30on imagination
7:21:32the creative imagination is the
7:21:34receiving set of the brain which
7:21:36receives thoughts released by the brains
7:21:39of others
7:21:40it is the agency of communication
7:21:42between one's conscious or reasoning
7:21:44mind and the four sources from which one
7:21:47may receive thought stimuli
7:21:49when stimulated or stepped up to a high
7:21:52rate of vibration the Mind becomes more
7:21:55receptive to the vibration of thought
7:21:57which reaches it through the ether from
7:21:59outside sources
7:22:00this stepping up process takes place
7:22:03through the positive emotions or the
7:22:05negative emotions
7:22:07through the emotions the vibrations of
7:22:10thought may be increased
7:22:12vibrations of an exceedingly High rate
7:22:14are the only vibrations picked up and
7:22:17carried by The Ether from one brain to
7:22:19another
7:22:21thought is energy traveling at an
7:22:23exceedingly High rate of vibration
7:22:25thought which has been modified or
7:22:28stepped up by any of the major emotions
7:22:30vibrates at a much higher rate than
7:22:32ordinary thought and it is this type of
7:22:35thought which passes from one brain to
7:22:37another through the broadcasting
7:22:39Machinery of the human brain
7:22:41the emotion of sex stands at the head of
7:22:44the list of human emotions as far as
7:22:46intensity and driving force are
7:22:48concerned
7:22:49the brain which has been stimulated by
7:22:52the emotion of sex vibrates at a much
7:22:54more rapid rate than it does when that
7:22:56emotion is quiescent or absent
7:22:59the result of sex transmutation is the
7:23:02increase of the rate of vibration of
7:23:04thoughts to such a pitch that the
7:23:05creative imagination becomes highly
7:23:07receptive to ideas which it picks up
7:23:10from The Ether
7:23:11on the other hand when the brain is
7:23:13vibrating at a rapid rate it not only
7:23:16attracts thoughts and ideas released by
7:23:18other brains through the medium of The
7:23:20Ether but it gives to one's own thoughts
7:23:22that feeling which is essential before
7:23:24those thoughts will be picked up and
7:23:26acted upon by one subconscious mind
7:23:29thus you will see that the broadcasting
7:23:32principle is the factor through which
7:23:34you mix feeling or emotion with your
7:23:36thoughts and pass them on to your
7:23:37subconscious mind
7:23:39the subconscious mind is the sending
7:23:42station of the brain through which
7:23:44vibrations of thought are broadcast
7:23:47the creative imagination is the
7:23:49receiving set through which the
7:23:51vibrations of thought are picked up from
7:23:53The Ether
7:23:55along with the important factors of the
7:23:57subconscious mind and the faculty of the
7:23:59creative imagination which constitute
7:24:02the sending and receiving sets of your
7:24:03mental broadcasting Machinery consider
7:24:06now the principle of Auto suggestion
7:24:08which is the medium by which you may put
7:24:10into operation your broadcasting station
7:24:13through the instructions described in a
7:24:16chapter on auto suggestion you were
7:24:18definitely informed of the method by
7:24:19which desire may be transmuted into its
7:24:22monetary equivalent
7:24:24operation of your mental broadcasting
7:24:26station is a comparatively simple
7:24:28procedure
7:24:30you have but three principles to bear in
7:24:32mind and to apply when you wish to use
7:24:35your broadcasting station the
7:24:37subconscious mind creative imagination
7:24:39and auto suggestion
7:24:41the stimuli through which you put these
7:24:44three principles into action have been
7:24:46described the procedure begins with
7:24:47desire
7:24:49the greatest forces are intangible
7:24:52the depression brought the world to the
7:24:54very borderline of understanding of the
7:24:56forces which are intangible and unseen
7:24:59Through the Ages which have passed man
7:25:02has depended too much upon his physical
7:25:04senses and has limited his knowledge to
7:25:07physical things which he could see touch
7:25:09weigh and measure
7:25:11we are now entering the most marvelous
7:25:13of all ages and age which will teach us
7:25:16something of the intangible forces of
7:25:18the world about us
7:25:19perhaps we shall learn as we pass
7:25:22through this age that the other self is
7:25:24more powerful than the physical self we
7:25:26see when we look into a mirror
7:25:29sometimes men speak lightly of the
7:25:31intangibles the things which they cannot
7:25:33perceive through any of their five
7:25:35senses and when we hear them it should
7:25:37remind us that all of us are controlled
7:25:40by forces which are unseen and
7:25:41intangible
7:25:43the whole of mankind has not the power
7:25:45to cope with nor to control the
7:25:47intangible Force wrapped up in the
7:25:49rolling waves of the oceans
7:25:51man has not the capacity to understand
7:25:54the intangible force of gravity which
7:25:56keeps this little Earth suspended in
7:25:58mid-air and keeps man from falling from
7:26:00it much less the power to control that
7:26:03Force
7:26:04man is entirely subservient to the
7:26:07intangible Force which comes with a
7:26:08thunderstorm and he is just as helpless
7:26:11in the presence of the intangible force
7:26:13of electricity nay he does not even know
7:26:16what electricity is where it comes from
7:26:18or what is its purpose
7:26:21nor is this by any means the end of
7:26:23man's ignorance in connection with
7:26:25things unseen and intangible
7:26:27he does not understand the intangible
7:26:29force and intelligence wrapped up in the
7:26:32soil of the Earth the force which
7:26:34provides him with every morsel of food
7:26:36he eats every article of clothing he
7:26:39wears every dollar he carries in his
7:26:41pockets
7:26:42the dramatic story of the brain
7:26:45last but not least man with all of his
7:26:48boasted culture and education
7:26:50understands little or nothing of the
7:26:52intangible Force the greatest of all the
7:26:55intangibles of thought
7:26:57he knows but little concerning the
7:26:59physical brain and its vast network of
7:27:01intricate Machinery through which the
7:27:03power of thought is translated into its
7:27:05material equivalent but he is now
7:27:07entering an age which shall yield
7:27:09Enlightenment on the subject
7:27:11already men of science have begun to
7:27:14turn their attention to the study of
7:27:15this stupendous thing called a brain and
7:27:18while they are still in the kindergarten
7:27:20stage of their studies they have
7:27:22uncovered enough knowledge to know that
7:27:24the central switchboard of the human
7:27:25brain the number of lines which connect
7:27:27the brain cells one with another equal
7:27:30the figure one followed by 15 million
7:27:33ciphers
7:27:34the figure is so stupendous said Dr C
7:27:37Judson Herrick of the University of
7:27:39Chicago that astronomical figures
7:27:42dealing with hundreds of millions of
7:27:43light years become insignificant by
7:27:46comparison
7:27:47it has been determined that there are
7:27:49from 10 billion to 14 billion nerve
7:27:52cells in the human cerebral cortex and
7:27:54we know that these are arranged in
7:27:56definite patterns
7:27:58these arrangements are not haphazard
7:28:01they are orderly
7:28:03recently developed methods of
7:28:05electrophysiology draw off action
7:28:07currents from very precisely located
7:28:09cells or fibers with microelectrodes
7:28:12amplify them with radio tubes and record
7:28:15potential differences to a millionth of
7:28:17a volt
7:28:18it is inconceivable that such a network
7:28:20of intricate Machinery should be in
7:28:22existence for the sole purpose of
7:28:24carrying on the physical functions
7:28:26incidental to growth and maintenance of
7:28:28the physical body
7:28:30is it not likely that the same system
7:28:32which gives billions of brain cells the
7:28:34media for communication one with another
7:28:36provides also the means of communication
7:28:39with other intangible forces
7:28:42after this book have been written just
7:28:44before the manuscript went to the
7:28:46publisher there appeared in the New York
7:28:48Times an editorial showing that at least
7:28:50one great University and one intelligent
7:28:53investigator in the field of mental
7:28:55phenomena are carrying on an organized
7:28:57research through which conclusions have
7:28:59been reached that parallel many of those
7:29:01described in this and the following
7:29:03chapter
7:29:04the editorial briefly analyzed the work
7:29:07carried on by Dr Ryan and his Associates
7:29:09at Duke University is what is telepathy
7:29:13a month ago we cited on this page some
7:29:15of the remarkable results achieved by
7:29:17Professor Ryan and his associates in
7:29:19Duke University for more than a hundred
7:29:21thousand tests to determine the
7:29:23existence of telepathy and clairvoyance
7:29:27these results were summarized in the
7:29:29first two articles in Harper's magazine
7:29:32in the second which has now appeared the
7:29:35author E H Wright attempts to some
7:29:38merize what has been learned or what it
7:29:40seems reasonable to infer regarding the
7:29:43exact nature of these extra sensory
7:29:45modes of perception
7:29:47the actual existence of telepathy and
7:29:49Clairvoyance now seems to some
7:29:51scientists enormously probable as the
7:29:53result of Ryan's experiments
7:29:56various percipients were asked to name
7:29:58as many cards in a special pack as they
7:30:00could without looking at them and
7:30:02without other sensory access to them
7:30:04about a score of men and women were
7:30:07discovered who could regularly name so
7:30:09many of the cards correctly that there
7:30:11was not one chance in many a million
7:30:13million of their having done their Feats
7:30:15by luck or accident
7:30:17but how did they do them
7:30:19these Powers assuming that they exist do
7:30:22not seem to be sensory
7:30:24there is no known organ for them
7:30:27the experiments work just as well at
7:30:29distances of several hundred miles as
7:30:31they did in the same room
7:30:33these facts also dispose in Mr Wright's
7:30:36opinion of the attempt to explain
7:30:38telepathy or Clairvoyance through any
7:30:41physical theory of radiation
7:30:43all known forms of radiant energy
7:30:45decline inversely as the square of the
7:30:48distance traversed
7:30:49telepathy and Clairvoyance do not
7:30:52but they do vary through physical causes
7:30:55as are other mental powers do
7:30:57contrary to widespread opinion they do
7:31:00not improve when the recipient is asleep
7:31:03or half asleep but on the contrary when
7:31:06he is most wide awake and alert
7:31:08Ryan discovered that a narcotic will
7:31:10invariably lower a percipient score
7:31:12while a stimulant will always send it
7:31:15higher
7:31:16the most reliable performer apparently
7:31:18cannot make a good score unless he tries
7:31:21to do his best
7:31:23one conclusion that right draws with
7:31:25some confidence is that telepathy and
7:31:27Clairvoyance are really one and the same
7:31:29gift
7:31:30that is the faculty that sees a card
7:31:33face down on a table seems to be exactly
7:31:36the same one that reads a thought
7:31:38residing only in another mind
7:31:41there are several grounds for believing
7:31:43this
7:31:44so far for example the two gifts have
7:31:47been found in every person who enjoys
7:31:49either of them
7:31:51in everyone so far the two have been of
7:31:53equal Vigor almost exactly
7:31:56screens walls distances have no effect
7:31:59at all on either
7:32:01write advances from this conclusion to
7:32:04express what he puts forward as no more
7:32:06than the mere hunch that other
7:32:08extrasensory experiences prophetic
7:32:10dreams premonitions of disaster and the
7:32:13like may also prove to be part of the
7:32:15same faculty
7:32:17the reader is not asked to accept any of
7:32:19these conclusions unless he finds it
7:32:21necessary but the evidence that Ryan has
7:32:24piled up must remain impressive
7:32:26in view of Dr Ryan's announcement in
7:32:29connection with the conditions under
7:32:30which the Mind responds to what he terms
7:32:33extrasensory modes of perception now
7:32:35feel privileged to add to his testimony
7:32:37by stating that my associates and I have
7:32:39discovered what we believe to be the
7:32:41ideal conditions under which the mind
7:32:43can be stimulated so that the Sixth
7:32:45Sense described in the next chapter can
7:32:47be made to function in a practical way
7:32:50the conditions to which I refer consist
7:32:53of a close working alliance between
7:32:55myself and two members of my staff
7:32:58through experimentation and practice we
7:33:00have discovered how to stimulate our
7:33:02minds by applying the principle used in
7:33:04connection with the invisible counselors
7:33:07described in the next chapter so that we
7:33:09can by a process of blending our three
7:33:12Minds into one find the solution to a
7:33:15great variety of personal problems which
7:33:17are submitted by my clients
7:33:19the procedure is very simple
7:33:22we sit down at a conference table
7:33:24clearly State the nature of the problem
7:33:26we have under consideration then begin
7:33:28discussing it
7:33:30each contributes whatever thoughts that
7:33:32may occur
7:33:33the strange thing about this method of
7:33:36Mind stimulation is that it places each
7:33:38participant in communication with
7:33:40unknown sources of knowledge definitely
7:33:42outside his own experience
7:33:44if you understand the principle
7:33:46described in a chapter on The Mastermind
7:33:48you of course recognize the Roundtable
7:33:50procedure here described as being a
7:33:53practical application of The Mastermind
7:33:56this method of Mind stimulation through
7:33:58harmonious discussion of definite
7:34:00subjects between three people
7:34:02illustrates the simplest and most
7:34:04practical use of The Mastermind
7:34:07by adopting and following a similar plan
7:34:09any student of this philosophy may come
7:34:11into possession of the famous Carnegie
7:34:13formula briefly described in the
7:34:15introduction
7:34:17if it means nothing to you at this time
7:34:19mark this page and read it again after
7:34:21you have finished the last chapter
7:34:24but Depression was a blessing in
7:34:26disguise
7:34:27it reduced the whole world to a new
7:34:29starting point that gives everyone a new
7:34:31opportunity
7:34:35chapter 14.
7:34:37The Sixth Sense
7:34:39the 13th principle is known as The Sixth
7:34:42Sense through which infinite
7:34:44intelligence May and will communicate
7:34:46voluntarily without any effort from or
7:34:49demands by the individual
7:34:52this principle is the apex of the
7:34:54philosophy
7:34:55it can be assimilated understood and
7:34:58applied only by first mastering the
7:35:00other 12 principles
7:35:02the Sixth Sense is that portion of the
7:35:05subconscious mind which has been
7:35:06referred to as the creative imagination
7:35:09it has also been referred to as the
7:35:12receiving set through which ideas plans
7:35:15and thoughts flash into the mind
7:35:17but flashes are sometimes called hunches
7:35:21or inspirations
7:35:23The Sixth Sense defies description
7:35:26it cannot be described to a person who
7:35:28has not mastered the other principles of
7:35:30this philosophy because such a person
7:35:32has no knowledge and no experience with
7:35:35which The Sixth Sense may be compared
7:35:38understanding of The Sixth Sense comes
7:35:40only by meditation through mind
7:35:42development from within
7:35:44The Sixth Sense probably is the medium
7:35:47of contact between a finite mind of man
7:35:49and infinite intelligence and for this
7:35:51reason it is a mixture of both the
7:35:54mental and the spiritual
7:35:56It is believed to be the point at which
7:35:58the mind of man contacts the universal
7:36:00mind
7:36:01after you have mastered the principles
7:36:03described in this book you will be
7:36:05prepared to accept as truth a statement
7:36:07which may otherwise be incredible to you
7:36:10namely
7:36:12through the aid of The Sixth Sense you
7:36:14will be warned of impending dangers in
7:36:16time to avoid them and notified of
7:36:18opportunities in time to embrace them
7:36:21there comes to your Aid and to do your
7:36:23bidding with the development of The
7:36:25Sixth Sense a guardian angel who will
7:36:28open to you at all times the door to the
7:36:30Temple of wisdom
7:36:32whether or not this is a statement of
7:36:34Truth you will never know except by
7:36:37following the instructions described in
7:36:39the pages of this book or some similar
7:36:41method of procedure
7:36:43the author is not a believer in nor an
7:36:45advocate of Miracles for the reason that
7:36:48he has enough knowledge of nature to
7:36:50understand that nature never deviates
7:36:51from her established laws
7:36:54some of her laws are so incomprehensible
7:36:56that they produce what appear to be
7:36:58miracles
7:37:00The Sixth Sense comes as near to being a
7:37:02miracle as anything I have ever
7:37:04experienced and it appears so only
7:37:06because I do not understand the method
7:37:08by which this principle is operated
7:37:11this much the author does know that
7:37:13there is a power or a first cause or an
7:37:16intelligence which permeates every atom
7:37:18of matter and Embraces every unit of
7:37:21energy perceptible to man that this
7:37:23infinite intelligence converts acorns
7:37:25into oak trees causes water to flow
7:37:27downhill in response to the law of
7:37:29gravity follows night with day and
7:37:32winter with Summer each maintaining its
7:37:34proper place and relationship to the
7:37:36other
7:37:37this intelligence May through the
7:37:40principles of this philosophy be induced
7:37:42to Aid in transmuting desires into
7:37:44concrete or material form
7:37:47the author has this knowledge because he
7:37:49has experimented with it and has
7:37:51experienced it
7:37:53step by step through the preceding
7:37:55chapters you have been led to this the
7:37:58last principle
7:38:00if you have mastered each of the
7:38:01preceding principles you are now
7:38:03prepared to accept without being
7:38:05skeptical the stupendous claims made
7:38:07here
7:38:09if you have not mastered the other
7:38:10principles you must do so before you may
7:38:13determine definitely whether or not the
7:38:15claims made in this chapter are fact or
7:38:18fiction
7:38:19while I was passing through the age of
7:38:21hero worship I found myself trying to
7:38:23imitate Those whom I most admired
7:38:26moreover I discovered that the element
7:38:28of Faith with which I endeavored to
7:38:31imitate my Idols gave me great capacity
7:38:33to do so quite successfully
7:38:36I have never entirely divested myself of
7:38:39this habit of hero worship although I
7:38:41have passed the age commonly given over
7:38:43to such
7:38:44my experience has taught me that the
7:38:47next best thing to being truly great is
7:38:49to emulate the Great by feeling in
7:38:51action as nearly as possible
7:38:54long before I had ever written a line
7:38:56for publication or endeavored to deliver
7:38:59a speech in public I followed the habit
7:39:01of reshaping my own character by trying
7:39:04to imitate the nine men whose lives and
7:39:06Life Works had been most impressive to
7:39:08me
7:39:09these nine men were Emerson Payne Edison
7:39:12Darwin Lincoln Burbank Napoleon Ford and
7:39:17Carnegie
7:39:18every night over a long period of years
7:39:21I held an imaginary council meeting with
7:39:23this group whom I called my invisible
7:39:26counselors
7:39:27the procedure was this
7:39:29just before going to sleep at night I
7:39:32would shut my eyes and see in my
7:39:34imagination this group of men seated
7:39:37with me around my Council table
7:39:39here I had not only an opportunity to
7:39:42sit among those whom I consider to be
7:39:43great but I actually dominated the group
7:39:46by serving as the chairman
7:39:48I had a very definite purpose in
7:39:50indulging my imagination through these
7:39:52nightly meetings
7:39:54my purpose was to rebuild my own
7:39:56character so it would represent a
7:39:58composite of the characters of my
7:40:00imaginary counselors
7:40:02realizing as I did early in life that I
7:40:06had to overcome the handicap of birth in
7:40:08an environment of ignorance and
7:40:09Superstition I deliberately assign
7:40:12myself the task of voluntary rebirth
7:40:14through the method here described
7:40:16building character through Auto
7:40:18suggestion
7:40:19being an Earnest student of psychology I
7:40:22knew of course that all men have become
7:40:25what they are because of their
7:40:27dominating thoughts and de sires
7:40:30I knew that every deeply seated desire
7:40:32has the effect of causing one to seek
7:40:34outward expression through which that
7:40:36desire may be transmuted into reality
7:40:39I knew that self-suggestion is a
7:40:42powerful factor in building character
7:40:44that it is in fact the sole principle
7:40:47through which character is builded
7:40:49with this knowledge of the principles of
7:40:51Mind operation I was fairly well armed
7:40:54with the equipment needed in rebuilding
7:40:56my character
7:40:57in these imaginary Council meetings I
7:41:00called on my cabinet members for the
7:41:02knowledge I wished each to contribute
7:41:03addressing myself to each member in
7:41:06audible words as follows
7:41:09Mr Emerson I desire to acquire from you
7:41:12the marvelous understanding of nature
7:41:14which distinguished your life
7:41:16I ask that you make an impress upon my
7:41:19subconscious mind of whatever qualities
7:41:21you possessed which enabled you to
7:41:23understand and adapt yourself to the
7:41:25laws of nature
7:41:27I ask that you assist me in reaching and
7:41:29drawing upon whatever sources of
7:41:31knowledge are available to this end
7:41:34Mr Burbank I request that you pass on to
7:41:37me the knowledge which enabled you to so
7:41:39harmonize the laws of nature that you
7:41:41caused the cactus to shed its thorns and
7:41:43become an edible food
7:41:45give me access to the knowledge which
7:41:47enabled you to make two blades of grass
7:41:50grow where but one grew before and
7:41:52helped you to blend the coloring of the
7:41:54flowers with more Splendor and harmony
7:41:56for you alone have successfully gilded
7:41:59the lily
7:42:00Napoleon I desire to acquire from you by
7:42:03emulation The Marvelous ability you
7:42:06possess to inspire men and to arouse
7:42:08them to Greater and more determined
7:42:10Spirit of action
7:42:12also to acquire the spirit of enduring
7:42:14Faith which enabled you to turn defeat
7:42:17into Victory and to surmount staggering
7:42:19obstacles
7:42:20emperor of Fate king of chance man of
7:42:24Destiny I salute you
7:42:26Mr Payne I desire to acquire from you
7:42:29the freedom of thought and the courage
7:42:31and Clarity with which to express
7:42:33convictions which so distinguished you
7:42:36Mr Darwin I wish to acquire from you the
7:42:39marvelous patience an ability to study
7:42:41cause and effect without bias or
7:42:44Prejudice so exemplified by you in the
7:42:46field of Natural Science
7:42:48Mr Lincoln I desire to build into my own
7:42:52character the Keen sense of justice the
7:42:54untiring spirit of patience the sense of
7:42:57humor the human understanding and the
7:42:59tolerance which were your distinguishing
7:43:01characteristics
7:43:03Mr Carnegie I am already indebted to you
7:43:06for my choice of a life work which has
7:43:08brought me great happiness and peace of
7:43:10mind
7:43:11I wish to acquire a thorough
7:43:13understanding of the principles of
7:43:15organized effort which you used so
7:43:17effectively in the building of a great
7:43:19industrial Enterprise
7:43:21Mr Ford you have been among the most
7:43:24helpful of the men who have supplied
7:43:25much of the material essential to my
7:43:27work
7:43:28I wish to acquire your spirit of
7:43:30persistence the determination Poise and
7:43:34self-confidence which have enabled you
7:43:35to master poverty organize unify and
7:43:38simplify human effort so I may help
7:43:41others to follow in your footsteps
7:43:43Mr Edison I have seated you nearest to
7:43:46me at my right because of the personal
7:43:49cooperation you have given me during my
7:43:51research into the causes of success and
7:43:54failure
7:43:55I wish to acquire from you the marvelous
7:43:57Spirit of Faith with which you have
7:43:59uncovered so many of Nature's Secrets
7:44:01the spirit of unremitting toil with
7:44:03which you have so often rested Victory
7:44:05from defeat
7:44:07my method of addressing the members of
7:44:09the imaginary cabinet would vary
7:44:11according to the traits of character in
7:44:13which I was for the moment most
7:44:15interested in acquiring
7:44:18I studied the records of their lives
7:44:20with painstaking care
7:44:22after some months of this nightly
7:44:24procedure I was astounded by the
7:44:26discovery that these imaginary figures
7:44:28became apparently real
7:44:30each of these nine men developed
7:44:32individual characteristics which
7:44:34surprised me
7:44:36for example Lincoln developed the habit
7:44:38of always being late then walking around
7:44:41in solemn parade
7:44:43when he came he walked very slowly with
7:44:46his hands clasped behind him and once in
7:44:48a while he would stop as he passed and
7:44:51rest his hand momentarily upon my
7:44:54shoulder
7:44:55he always wore an expression of
7:44:57seriousness upon his face
7:45:00rarely did I see him smile
7:45:02the cares of asundered nation made him
7:45:05grave
7:45:06that was not true of the others
7:45:09Burbank and pain often indulged in witty
7:45:12reper tea which seemed at times to shock
7:45:15the other members of the cabinet
7:45:17one night Kane suggested that I prepare
7:45:19a lecture on the Age of Reason and
7:45:22deliver it from the pulpit of a church
7:45:23which I formally attended
7:45:26many around the table laughed heartily
7:45:28at the suggestion
7:45:30not Napoleon
7:45:32he drew his mouth down at the corners
7:45:34and grown so loudly that all turned and
7:45:36looked at him with amazement
7:45:39to him the church was but a pawn of the
7:45:41state not to be reformed but to be used
7:45:44as a convenient Insider to mass activity
7:45:46by the people
7:45:48on one occasion Burbank was late
7:45:51when he came he was excited with
7:45:54enthusiasm and explained that he had
7:45:56been late because of an experiment he
7:45:58was making through which he hoped to be
7:46:00able to grow apples on any sort of tree
7:46:03Cain chided him by reminding him that it
7:46:06was an apple which started all the
7:46:08trouble between man and woman
7:46:10Darwin chuckled heartily as he suggested
7:46:12that Payne should watch out for little
7:46:14serpents when he went into the forest to
7:46:17gather apples as they had the habit of
7:46:19growing into big snakes
7:46:21Emerson observed no serpents no apples
7:46:25and Napoleon remarked no apples no state
7:46:29Lincoln developed the habit of always
7:46:31being the last one to leave the table
7:46:33after each meeting
7:46:35on one occasion he leaned across the end
7:46:38of the table his arms folded and
7:46:40remained in that position for many
7:46:42minutes
7:46:43I made no attempt to disturb him
7:46:46finally he lifted his head slowly got up
7:46:49and walked to the door then turned
7:46:51around came back and laid his hand on my
7:46:54shoulder and said my boy you will need
7:46:57much courage if you remain steadfast in
7:46:59carrying out your purpose in life
7:47:02but remember when difficulties overtake
7:47:04you the common people have common sense
7:47:07adversity will develop it
7:47:10one evening Edison arrived ahead of all
7:47:13the others
7:47:14he walked over and seated himself at my
7:47:16left where Emerson was accustomed to sit
7:47:19and said you are destined to witness the
7:47:22discovery of the secret of life
7:47:24when the time comes you will observe
7:47:26that life consists of great swarms of
7:47:29energy or entities each as intelligent
7:47:31as human beings think themselves to be
7:47:34these units of life group together like
7:47:36hives of bees and remain together until
7:47:39they disintegrate through lack of
7:47:41Harmony
7:47:42these units have differences of opinion
7:47:45the same as human beings and often fight
7:47:47among themselves
7:47:49these meetings which you are conducting
7:47:51will be very helpful to you
7:47:53they will bring to your rescue some of
7:47:56the same units of Life which serve the
7:47:58members of your cabinet during their
7:47:59lives
7:48:01these units are eternal
7:48:03they never die
7:48:05your own thoughts and desires serve as
7:48:07the magnet which attracts units of life
7:48:09from the great ocean of Life out there
7:48:13only the friendly units are attracted to
7:48:15ones which harmonize with the nature of
7:48:17your desires
7:48:19the other members of the cabinet began
7:48:21to enter the room
7:48:23Edison got up and slowly walked around
7:48:25to his own seat
7:48:27Edison was still living when this
7:48:29happened
7:48:30it impressed me so greatly that I went
7:48:33to see him and told him about the
7:48:35experience
7:48:36he smiled broadly and said your dream
7:48:39was more a reality than you may imagine
7:48:41it to have been
7:48:43he added no further explanation to his
7:48:45statement
7:48:47these meetings became so realistic that
7:48:49I became fearful of their consequences
7:48:51and discontinued them for several months
7:48:55the experiences were so uncanny I was
7:48:58afraid if I continued them I would lose
7:48:59sight of the fact that the meetings were
7:49:01purely experiences of my imagination
7:49:04some six months after I had discontinued
7:49:07the practice I was awakened one night or
7:49:09thought I was when I saw Lincoln
7:49:11standing at my bedside
7:49:14he said the world will soon need your
7:49:16services
7:49:17it is about to undergo a period of chaos
7:49:20which will cause men and women to lose
7:49:22faith and become panic-stricken
7:49:25go ahead with your work and complete
7:49:27your philosophy
7:49:29that is your mission in life
7:49:31if you neglect it for any cause
7:49:33whatsoever you will be reduced to a
7:49:35primal State and be compelled to retrace
7:49:38the Cycles through which you have passed
7:49:40during thousands of years
7:49:42I was unable to tell the following
7:49:44morning whether I had dreamed this or
7:49:47had actually been awake and I have never
7:49:49since found out which it was but I do
7:49:51know that the dream if it were a dream
7:49:54was so vivid in my mind the next day
7:49:56that I resumed my meetings the following
7:49:58night
7:50:00at our next meeting the members of my
7:50:02cabinet all filed into the room together
7:50:04and stood at their accustomed places at
7:50:06the council table while Lincoln raised a
7:50:09glass and said gentlemen let us drink a
7:50:11toast to a friend who has returned to
7:50:13the fold
7:50:14after that I began to add new members to
7:50:17my cabinet until now it consists of more
7:50:20than 50 among them Christ Saint Paul
7:50:23Galileo Copernicus Aristotle Plato
7:50:26Socrates Homer Voltaire Bruno Spinoza
7:50:31Drummond Kant schopenhauer Newton
7:50:34Confucius Albert Hubbard bran Ingersoll
7:50:37Wilson and William James
7:50:40this is the first time that I have had
7:50:42the courage to mention this
7:50:45Future 4 I have remained quiet on the
7:50:47subject because I knew from my own
7:50:50attitude in connection with such matters
7:50:52that I would be misunderstood if I
7:50:54described my unusual experience
7:50:57I have been emboldened now to reduce my
7:50:59experience to the printed page because I
7:51:02am now less concerned about what they
7:51:04say than I was in the years that have
7:51:06passed
7:51:07one of the blessings of maturity is that
7:51:10it sometimes brings one greater courage
7:51:12to be truthful regardless of what those
7:51:14who do not understand may think or say
7:51:18lest I be misunderstood I wish here to
7:51:21State most emphatically that I still
7:51:23regard my cabinet meetings as being
7:51:25purely imaginary but I feel entitled to
7:51:27suggest that while the members of my
7:51:29cabinet may be purely fictional and the
7:51:32meetings existed only in my own
7:51:33imagination they have led me into
7:51:35glorious Paths of Adventure rekindled in
7:51:38appreciation of true greatness
7:51:40encouraged creative Endeavor and
7:51:42emboldened the expression of honest
7:51:44thought
7:51:45somewhere in the cell structure of the
7:51:47brain is located in organ which receives
7:51:50vibrations of thought ordinarily called
7:51:52hunches
7:51:54so far science has not discovered where
7:51:56this organ of the Sixth Sense is located
7:51:58but this is not important
7:52:01the fact remains that human beings do
7:52:03receive accurate knowledge through
7:52:05sources other than the physical senses
7:52:08such knowledge generally is received
7:52:11when the mind is under the influence of
7:52:13extraordinary stimulation
7:52:15any emergency which arouses the emotions
7:52:18and causes the heart to beat more
7:52:20rapidly than normal May and generally
7:52:23does bring the sixth sense into action
7:52:26anyone who has experienced a near
7:52:28accident while driving knows that on
7:52:30such occasions The Sixth Sense often
7:52:33comes to one's rescue and AIDS by split
7:52:36seconds in avoiding the accident
7:52:39these facts are mentioned preliminary to
7:52:41a statement of fact which I shall now
7:52:43make namely that during my meetings with
7:52:46the invisible counselors I find my mind
7:52:49most receptive to ideas thoughts and
7:52:51knowledge which reach me through the
7:52:53Sixth Sense
7:52:55I can truthfully say that I owe entirely
7:52:57to my invisible counselors full credit
7:53:00for such ideas facts or knowledge as I
7:53:03received through inspiration
7:53:06on scores of occasions when I have faced
7:53:09emergencies some of them so grave that
7:53:11my life was in Jeopardy I have been
7:53:13miraculously guided past these
7:53:15difficulties through the influence of my
7:53:17invisible counselors
7:53:19my original purpose in conducting
7:53:22Council meetings with imaginary beings
7:53:24was solely that of impressing my own
7:53:26subconscious mind through the principle
7:53:28of Auto suggestion with certain
7:53:30characteristics which I desired to
7:53:32acquire
7:53:33in more recent years my experimentation
7:53:36has taken on an entirely different trend
7:53:39I now go to my imaginary counselors with
7:53:42every difficult problem which confronts
7:53:44me and my clients
7:53:46the results are often astonishing
7:53:48although I do not depend entirely on
7:53:51this form of counsel
7:53:52you of course have recognized that this
7:53:55chapter covers a subject with which a
7:53:58majority of people are not familiar
7:54:00the Sixth Sense is a subject that will
7:54:03be of great interest and benefit to the
7:54:05person whose aim is to accumulate vast
7:54:07wealth but it need not claim the
7:54:09attention of those whose desires are
7:54:11more modest
7:54:12Henry Ford undoubtedly understands and
7:54:15makes practical use of The Sixth Sense
7:54:18his vast business and financial
7:54:20operations make it necessary for him to
7:54:23understand and use this principle
7:54:25the late Thomas a Edison understood and
7:54:28used the sixth sense in connection with
7:54:30the development of inventions especially
7:54:32those involving basic patents in
7:54:35connection with which he had no Human
7:54:36Experience and no accumulated knowledge
7:54:39to guide him as was the case while he
7:54:41was working on a talking machine and a
7:54:43moving picture machine
7:54:45nearly all great leaders such as
7:54:48Napoleon Bismarck Joan of Arc Christ
7:54:51Buddha Confucius and Muhammad understood
7:54:54and probably made use of The Sixth Sense
7:54:57almost continuously
7:54:59The major portion of their greatness
7:55:01consisted of their knowledge of this
7:55:03principle
7:55:04the Sixth Sense is not something that
7:55:06one can take off and put on at will
7:55:09ability to use this great power comes
7:55:12slowly through application of the other
7:55:14principles outlined in this book
7:55:16seldom does any individual come into
7:55:19workable knowledge of The Sixth Sense
7:55:21before the age of 40.
7:55:23more often the knowledge is not
7:55:25available until one is well past 50 and
7:55:28this for the reason that the spiritual
7:55:30forces with which the Sixth Sense is so
7:55:33closely related do not mature and become
7:55:35usable except through years of
7:55:37meditation self-examination and serious
7:55:40thought
7:55:41no matter who you are or what may have
7:55:44been your purpose in reading this book
7:55:45you can profit by it without
7:55:47understanding the principle described in
7:55:49this chapter
7:55:50this is especially true if your major
7:55:53purpose is that of accumulation of money
7:55:55or other material things
7:55:57the chapter on the sixth sense was
7:56:00included because the book is designed
7:56:02for the purpose of presenting a complete
7:56:04Philosophy by which individuals may
7:56:06unairingly guide themselves in attaining
7:56:08whatever they ask of life
7:56:10the starting point of all achievement is
7:56:12desire
7:56:14the finishing point is that brand of
7:56:16knowledge which leads to understanding
7:56:18understanding of self understanding of
7:56:20others understanding of the laws of
7:56:22nature recognition and understanding of
7:56:25happiness
7:56:26this sort of understanding comes in its
7:56:29fullness only through familiarity with
7:56:30and use of the principle of The Sixth
7:56:33Sense hence the principle had to be
7:56:35included as a part of this philosophy
7:56:37for the benefit of those who demand more
7:56:39than money
7:56:40having read the chapter you must have
7:56:42observed that while reading it you were
7:56:44lifted to a high level of mental
7:56:46stimulation
7:56:48splendid
7:56:49come back to this again a month from now
7:56:52read it once more and observe that your
7:56:54mind will soar to a still higher level
7:56:56of stimulation
7:56:58repeat this experience from time to time
7:57:01giving no concern as to how much or how
7:57:03little you learn at the time and
7:57:05eventually you will find yourself in
7:57:07possession of a power that will enable
7:57:08you to throw off discouragement Master
7:57:10fear overcome procrastination and draw
7:57:13freely upon your imagination
7:57:16then you will have felt the touch of
7:57:18that unknown something which has been
7:57:20the moving Spirit of every truly great
7:57:22thinker leader artist musician writer
7:57:25Statesman
7:57:26then you will be in position to
7:57:28transmute your desires into their
7:57:30physical or financial counterpart as
7:57:32easily as you may lie down and quit at
7:57:35the first sign of opposition
7:57:37Faith versus fear
7:57:39previous chapters have described how to
7:57:42develop Faith through Auto suggestion
7:57:44desire and the subconscious
7:57:47the next chapter presents detailed
7:57:49instructions for the Mastery of fear
7:57:52here will be found a full description of
7:57:54the six fears which are the cause of all
7:57:56discouragement timidity procrastination
7:57:59indifference indecision and a lack of
7:58:02ambition self-reliance initiative
7:58:05self-control and enthusiasm
7:58:08search yourself carefully as you study
7:58:10these six enemies as they may exist only
7:58:13in your subconscious mind where their
7:58:15presence will be hard to detect
7:58:17remember two as you analyze the six
7:58:20Ghosts of Fear that they are nothing but
7:58:23ghosts because they exist only in one's
7:58:25mind
7:58:26remember also that ghosts creations of
7:58:30uncontrolled imagination have caused
7:58:32most of the damage people have done to
7:58:34their own minds therefore ghosts can be
7:58:37as dangerous as if they lived and walked
7:58:39on the earth in physical bodies
7:58:42the ghost of the fear of poverty which
7:58:44sees the minds of millions of people in
7:58:461929 was so real that it caused the
7:58:49worst business to pressure this country
7:58:51has ever known
7:58:52moreover this particular ghosts still
7:58:55frightens some of us out of our wits
7:59:00chapter 15.
7:59:02how to outweek the six Ghosts of Fear
7:59:05take inventory of yourself as you read
7:59:08this closing chapter and find out how
7:59:10many of it ghosts are standing in your
7:59:12way before you can put any portion of
7:59:14this philosophy into successful use your
7:59:17mind must be prepared to receive it
7:59:19the preparation is not difficult
7:59:22it begins with study analysis and
7:59:25understanding of three enemies which you
7:59:27shall have to clear out
7:59:29these are indecision doubt and fear
7:59:33The Sixth Sense will never function
7:59:35while these three negatives or any of
7:59:37them remain in your mind
7:59:39the members of this Unholy Trio are
7:59:42closely related where one is found the
7:59:44other two are close at hand
7:59:47indecision is the seedling of fear
7:59:50remember this as you read
7:59:53indecision crystallizes into doubt the
7:59:56two blend and become fear
7:59:58the blending process often is slow
8:00:01this is one reason why these three
8:00:04enemies are so dangerous
8:00:06they germinate and grow without their
8:00:08presence being observed
8:00:10the remainder of this chapter describes
8:00:13an end which must be attained before the
8:00:15philosophy as a whole can be put into
8:00:18practical use
8:00:19it also analyzes a condition which has
8:00:22but lately reduced huge numbers of
8:00:25people to poverty and it states a truth
8:00:27which must be understood by all who
8:00:29accumulate riches whether measured in
8:00:32terms of money or a state of mind of far
8:00:34greater value than money
8:00:36the purpose of this chapter is to turn
8:00:38the spotlight of attention upon the
8:00:40cause and the Cure of the six basic
8:00:42fears
8:00:44before we can Master an enemy we must
8:00:46know its name its habits and its place
8:00:49of abode
8:00:50as you read analyze yourself carefully
8:00:53and determine which if any of the six
8:00:56common fears have attached themselves to
8:00:58you
8:00:59do not be deceived by the habits of
8:01:01these subtle enemies
8:01:03sometimes they remain hidden in the
8:01:05subconscious mind where they are
8:01:07difficult to locate and still more
8:01:09difficult to eliminate
8:01:11the six basic fears
8:01:14there are six basic fears with some
8:01:16combination of which every human suffers
8:01:18at one time or another
8:01:21most people are fortunate if they do not
8:01:23suffer from the entire six
8:01:25named in the order of their most common
8:01:28appearance they are
8:01:30the fear of poverty
8:01:32the fear of criticism
8:01:34the fear of ill health
8:01:37the fear of loss of Love of someone
8:01:40the fear of old age
8:01:42the fear of death
8:01:44all other fears are of minor importance
8:01:47they can be grouped under these six
8:01:49headings
8:01:50the prevalence of these fears as a curse
8:01:53to the world runs in Cycles
8:01:56for almost six years while the
8:01:58Depression was on we floundered in the
8:02:00cycle of fear of poverty
8:02:02during the World War we were in the
8:02:04cycle of fear of death
8:02:06just following the war we were in the
8:02:09cycle of fear of ill health as evidenced
8:02:11by the epidemic of disease which spread
8:02:14itself all over the world
8:02:16fears are nothing more than states of
8:02:18mind
8:02:19one state of mind is subject to control
8:02:22and direction
8:02:24Physicians as everyone knows are less
8:02:27subject to attack by disease than
8:02:29ordinary laymen for the reason that
8:02:31Physicians do not fear disease
8:02:34Physicians without fear or hesitation
8:02:37have been known to physically contact
8:02:39hundreds of people daily who were
8:02:41suffering from such contagious diseases
8:02:43as smallpox without becoming infected
8:02:47their immunity against the disease
8:02:49consisted largely if not solely in their
8:02:52absolute lack of fear
8:02:54man can create nothing which he does not
8:02:57first conceive in the form of an Impulse
8:02:59of thought
8:03:00following this statement comes another
8:03:02of still greater importance namely man's
8:03:06thought impulses begin immediately to
8:03:08trans laid themselves into their
8:03:10physical equivalent whether those
8:03:12thoughts are voluntary or involuntary
8:03:15thought impulses which are picked up
8:03:17through the ether by mere chance
8:03:19thoughts which have been released by
8:03:21other Minds May determine one's
8:03:23Financial business professional or
8:03:26social Destiny just as surely as do the
8:03:28thought impulses which one creates by
8:03:30intent and Design
8:03:32we are here laying the foundation for
8:03:34the presentation of a fact of great
8:03:36importance to the person who does not
8:03:38understand why some people appear to be
8:03:40lucky While others have equal or greater
8:03:43ability training experience and brain
8:03:45capacity seen destined to ride with
8:03:48misfortune
8:03:49this fact may be explained by the
8:03:52statement that every human being has the
8:03:54ability to completely control his own
8:03:56mind and with this control obviously
8:03:58every person may open his mind to the
8:04:01thought impulses which are being
8:04:03released by other brains or close the
8:04:05doors tightly and admit only thought
8:04:07impulses of his own choice
8:04:10Nature has endowed man with absolute
8:04:12control over but one thing and that is
8:04:15thought
8:04:16this fact coupled with the additional
8:04:18fact that everything which man creates
8:04:20begins in the form of a thought leads
8:04:23one very near to the principle by which
8:04:25fear may be mastered
8:04:27if it is true that all thought has a
8:04:29tendency to clothe itself in its
8:04:32physical equivalent and this is true
8:04:34Beyond any reasonable room for doubt it
8:04:37is equally true that thought impulses of
8:04:39fear and poverty cannot be translated
8:04:41into terms of courage and financial gain
8:04:44the people of America began to think of
8:04:47poverty following the Wall Street Crash
8:04:49of 1929.
8:04:51slowly but surely that mass thought was
8:04:54crystallized into its physical
8:04:55equivalent which was known as a
8:04:58depression
8:04:59this had to happen it is in Conformity
8:05:01with the laws of nature
8:05:04the fear of poverty
8:05:06there can be no compromise between
8:05:08poverty and riches
8:05:10the two roads that lead to poverty and
8:05:13riches travel in opposite directions
8:05:16if you want riches you must refuse to
8:05:18accept any circumstance that leads
8:05:20toward poverty
8:05:22the word riches is here used in its
8:05:25broadest sense meaning Financial
8:05:26spiritual mental and material Estates
8:05:30the starting point of the path that
8:05:32leads to riches is desire
8:05:35in chapter 1 you received full
8:05:37instructions for the proper use of
8:05:39Desire
8:05:40in this chapter on fear you have
8:05:43complete instructions for preparing your
8:05:45mind to make practical use of Desire
8:05:48here then is the place to give yourself
8:05:51a challenge which will definitely
8:05:52determine how much of this philosophy
8:05:54you have absorbed
8:05:56here is the point at which you can turn
8:05:58profit and foretell accurately what the
8:06:01future holds in store for you
8:06:03if after reading this chapter you are
8:06:06willing to accept poverty you may as
8:06:08well make up your mind to receive
8:06:09poverty
8:06:11this is one decision you cannot avoid
8:06:14if you demand riches determine what form
8:06:17and how much will be required to satisfy
8:06:19you
8:06:20you know the road that leads to riches
8:06:23you have been given a road map which if
8:06:26followed will keep you on that road
8:06:28if you neglect to make the start or stop
8:06:31before you arrive no one will be to
8:06:33blame but you
8:06:35this responsibility is yours
8:06:38no alibi will save you from accepting
8:06:40the responsibility If You Now fail or
8:06:43refuse to demand Riches of life because
8:06:45the acceptance calls for but one thing
8:06:47incidentally the only thing you can
8:06:50control and that is a state of mind
8:06:53a state of mind is something that one
8:06:55assumes
8:06:56it cannot be purchased it must be
8:06:59created
8:07:00fear of poverty is a state of mind
8:07:02nothing else
8:07:04but it is sufficient to destroy one's
8:07:06chances of achievement in any
8:07:08undertaking a truth which became
8:07:10painfully evident during the Depression
8:07:13this Fear paralyzes The Faculty of
8:07:16Reason destroys the faculty of
8:07:18imagination kills off self-reliance
8:07:20undermines enthusiasm discourages
8:07:23initiative leads to uncertainty of
8:07:25purpose encourages procrastination wipes
8:07:28out enthusiasm and makes self-control an
8:07:31impossibility
8:07:32it takes the charm from one's
8:07:34personality destroys the possibility of
8:07:37accurate thinking diverts concentration
8:07:39of effort it Masters persistence Turns
8:07:42The Willpower into nothingness destroys
8:07:44ambition be clouds the memory and
8:07:46invites failure in every conceivable
8:07:49form it kills love and assassinates the
8:07:51finer emotions of the heart discourages
8:07:54friendship and invites disaster in a
8:07:56hundred forms leads to sleeplessness
8:07:58misery and unhappiness and all this
8:08:01despite the obvious truth that we
8:08:04live in a world of overabundance of
8:08:07everything the heart could Desire with
8:08:09nothing standing between us and our
8:08:11desires accepting lack of a definite
8:08:13purpose
8:08:15the fear of poverty is without doubt the
8:08:18most destructive of the six basic fears
8:08:21it has been placed at the head of the
8:08:23list because it is the most difficult to
8:08:25master
8:08:27considerable courage is required to
8:08:29State the truth about the origin of this
8:08:31fear and still greater courage to accept
8:08:33the truth after it has been stated
8:08:36the fear of poverty grew out of man's
8:08:39inherited tendency to prey upon his
8:08:41fellow man economically
8:08:43nearly all animals lower than man are
8:08:46motivated by Instinct but their capacity
8:08:48to think is limited therefore they Prey
8:08:52Upon one another physically
8:08:54man with his Superior sense of intuition
8:08:56with the capacity to think and to reason
8:08:59does not eat his fellow man bodily he
8:09:01gets more satisfaction out of eating him
8:09:04financially
8:09:05man is so avaricious that every
8:09:08conceivable law has been passed to
8:09:10safeguard him from his fellow man
8:09:12of all the ages of the world of which we
8:09:15know anything the age in which we live
8:09:17seems to be one that is outstanding
8:09:19because of man's money Madness
8:09:21a man is considered less than the dust
8:09:24of the earth unless he can display a fat
8:09:26bank account but if he has money never
8:09:29mind how he acquired I.T he is a king or
8:09:32a big shot he is above the law he rules
8:09:35in politics he dominates in business and
8:09:38the whole world about him bows in
8:09:39respect when he passes
8:09:42nothing brings man so much suffering and
8:09:44humility as poverty
8:09:46only those who have experienced poverty
8:09:49understand the full meaning of this
8:09:51it is no wonder that man fears poverty
8:09:55through a long line of inherited
8:09:57experiences man has learned for sure
8:09:59that some men cannot be trusted where
8:10:02matters of money and Earthly possessions
8:10:04are concerned
8:10:06this is a rather stinging indictment the
8:10:08worst part of it being that it is true
8:10:11the majority of marriages are motivated
8:10:13by the wealth possessed by one or both
8:10:16of the Contracting parties
8:10:18it is no wonder therefore that the
8:10:21divorce courts are busy
8:10:23so eager is meant to possess wealth that
8:10:25he will acquire it in whatever manner he
8:10:27can through legal methods if possible
8:10:29through other methods if necessary or
8:10:31expedient
8:10:33self-analysis May disclose weaknesses
8:10:35which one does not like to acknowledge
8:10:38this form of examination is essential to
8:10:41all who demand of life more than
8:10:43mediocrity and poverty
8:10:45remember as you check yourself Point by
8:10:48point that you are both the court and
8:10:50the jury the prosecuting attorney in the
8:10:52attorney for the defense and that you
8:10:54are the plaintiff and the defendant also
8:10:56that you are on trial
8:10:58face the facts squarely
8:11:01ask yourself definite questions and
8:11:03demand direct replies
8:11:05when the examination is over you will
8:11:08know more about yourself
8:11:10if you do not feel that you can be an
8:11:12impartial judge in this self-examination
8:11:14call upon someone who knows you well to
8:11:17serve as judge while you cross-examine
8:11:19yourself
8:11:20you are after the truth
8:11:22get it no matter at what cost even
8:11:25though it may temporarily embarrass you
8:11:28the majority of people if asked what
8:11:30they fear most would reply I fear
8:11:33nothing
8:11:34the reply would be inaccurate because
8:11:37few people realize that they are bound
8:11:39handicapped whipped spiritually and
8:11:41physically through some form of fear
8:11:44so subtle and deeply seated is the
8:11:46emotion of fear that one may go through
8:11:48life burdened with it never recognizing
8:11:51its presence
8:11:53only a courageous analysis will disclose
8:11:55the presence of this Universal enemy
8:11:58when you begin such an analysis search
8:12:01deeply into your character
8:12:03here is a list of the symptoms for which
8:12:05you should look
8:12:07symptoms of the fear of poverty
8:12:09indifference
8:12:11commonly expressed through lack of
8:12:13ambition willingness to tolerate poverty
8:12:16acceptance of whatever compensation life
8:12:18may offer without protest mental and
8:12:21physical laziness lack of initiative
8:12:23imagination enthusiasm and self-control
8:12:27indecision
8:12:29the habit of Permitting others to do
8:12:31one's thinking
8:12:33staying on the fence
8:12:35doubt
8:12:37generally expressed through Alibis and
8:12:39excuses designed to cover up explain
8:12:42away or apologize for one's failures
8:12:44sometimes expressed in the form of Envy
8:12:47of those who are successful or by
8:12:49criticizing them
8:12:51worry
8:12:52usually expressed by finding fault with
8:12:55others a tendency to spend Beyond one's
8:12:57income neglect a personal appearance
8:12:59scowling and frowning in Temperance in
8:13:02the use of alcoholic drink sometimes
8:13:04through the use of Narcotics nervousness
8:13:07lack of poise self-consciousness and
8:13:10lack of self-reliance
8:13:12over caution
8:13:14the habit of looking for the negative
8:13:16side of every circumstance thinking
8:13:18talking of possible failure instead of
8:13:20concentrating upon the means of
8:13:22succeeding
8:13:23knowing all the roads to disaster but
8:13:26never searching for the plans to avoid
8:13:28failure
8:13:29waiting for the right time to begin
8:13:32putting ideas and plans into action
8:13:34until the waiting becomes a permanent
8:13:36habit
8:13:37remembering those who have failed and
8:13:39forgetting those who have succeeded
8:13:42seeing the hole in the donut but
8:13:44overlooking the donut
8:13:46pessimism leading to indigestion poor
8:13:49elimination Auto intoxication bad breath
8:13:52and bad disposition
8:13:54procrastination
8:13:56the habit of putting off until tomorrow
8:13:58that which should have been done last
8:14:00year
8:14:01spending enough time in creating Alibis
8:14:03and excuses to have done the job
8:14:06this symptom is closely related to
8:14:08overcaution doubt and worry
8:14:11refusal to accept responsibility when it
8:14:14can be avoided
8:14:15willingness to compromise rather than
8:14:18put up a stiff fight
8:14:19compromising with difficulties instead
8:14:22of harnessing and using them as stepping
8:14:24stones to advancement
8:14:26bargaining with life for a penny instead
8:14:29of demanding Prosperity opulence riches
8:14:32contentment and happiness
8:14:34planning what to do if and when
8:14:36overtaken by failure instead of burning
8:14:39all bridges and making Retreat
8:14:41impossible
8:14:42weakness of and often total lack of
8:14:45self-confidence definiteness of purpose
8:14:48self-control initiative enthusiasm
8:14:51ambition Thrift and sound reasoning
8:14:53ability
8:14:55expecting poverty instead of demanding
8:14:57riches
8:14:58association with those who accept
8:15:00poverty instead of seeking the company
8:15:02of those who demand and receive riches
8:15:06Money Talks
8:15:07some will ask why did you write a book
8:15:10about money
8:15:11why measure riches in dollars alone
8:15:15some will believe and rightly so that
8:15:18there are other forms of riches more
8:15:19desirable than money
8:15:21yes there are riches which cannot be
8:15:24measured in terms of dollars but there
8:15:26are millions of people who will say give
8:15:28me all the money I need and I will find
8:15:30everything else I want
8:15:32the major reason why I wrote this book
8:15:35on how to get money is the fact that the
8:15:37world has but lately passed through an
8:15:39experience that left millions of men and
8:15:41women paralyzed with the fear of poverty
8:15:44what this sort of fear does to one was
8:15:46well described by Westbrook pegler in
8:15:49the New York World telegram this
8:15:52money is only clam shells or metal discs
8:15:55or scraps of paper and there are
8:15:57Treasures of the heart and soul which
8:15:58money cannot buy but most people being
8:16:01broke are unable to keep this in mind
8:16:04and sustain their spirits
8:16:06when a man is down and out and on the
8:16:08street unable to get any job at all
8:16:10something happens to his Spirit which
8:16:13can be observed in the droop of his
8:16:14shoulders the set of his hat his walk
8:16:17and his gaze
8:16:18he cannot escape a feeling of
8:16:20inferiority among people with regular
8:16:22employment even though he knows they are
8:16:25definitely not as equals in character
8:16:27intelligence or ability
8:16:29these people even his friends feel on
8:16:32the other hand a sense of superiority in
8:16:35regard him perhaps unconsciously as a
8:16:38casualty
8:16:39he may borrow for a time but not enough
8:16:42to carry on in his accustomed way and he
8:16:44cannot continue to borrow very long
8:16:47but borrowing in itself when a man is
8:16:49borrowing merely to live is a depressing
8:16:52experience and the money lacks the power
8:16:54of earned money to revive his spirits
8:16:57of course none of this applies to bums
8:17:00or habitual any or do Wells but only to
8:17:03Men of normal Ambitions and self-respect
8:17:06women conceal despair
8:17:08women in the same predicament must be
8:17:11different
8:17:12we somehow do not think of women at all
8:17:14in considering the down and outers
8:17:17they are scarce in the breadlines they
8:17:19rarely are seen begging on the streets
8:17:21and they are not recognizable in crowds
8:17:24by the same plane signs which identify
8:17:26busted men
8:17:28of course I do not mean the shuffling
8:17:30hags of the city streets who are the
8:17:32opposite member of the confirmed male
8:17:34bums
8:17:35I mean reasonably young decent and
8:17:38intelligent women
8:17:39there must be many of them but their
8:17:42despair is not apparent
8:17:44maybe they kill themselves
8:17:46when a man is down and out he has time
8:17:49on his hands for brooding
8:17:51he may travel miles to see a man about a
8:17:54job and discover that the job is filled
8:17:56or that it is one of those jobs with no
8:17:58base pay but only a commission on the
8:18:00sale of some useless knick-knack which
8:18:02nobody would buy except out of pity
8:18:05turning that down he finds himself back
8:18:08on the street with nowhere to go but
8:18:10just anywhere
8:18:11so he walks and walks
8:18:14he gazes into store windows at luxuries
8:18:17which are not for him and feels inferior
8:18:19and gives way to people who stop to look
8:18:21with an active interest
8:18:23he wanders into the railroad station or
8:18:25puts himself down in the library to ease
8:18:28his legs and soak up a little heat but
8:18:30that isn't looking for a job so he gets
8:18:32going again
8:18:34he may not know it but his aimlessness
8:18:36would give him away even if the very
8:18:38lines of his figure did not
8:18:40he may be well dressed in the clothes
8:18:42left over from the days when he had a
8:18:44steady job but the clothes cannot
8:18:46disguise The Troop
8:18:48money makes difference
8:18:50he sees thousands of other people
8:18:52bookkeepers or clerks or chemists or
8:18:55wagon hands busy at their work and
8:18:57envies them from the bottom of his soul
8:19:00they have their independence their
8:19:02self-respect and manhood and he simply
8:19:04cannot convince himself that he is a
8:19:06good man too though he argue it out and
8:19:09arrive at a favorable verdict hour after
8:19:11hour
8:19:12it is just money which makes this
8:19:14difference in him
8:19:16with a little money he would be himself
8:19:18again
8:19:19some employers take the most shocking
8:19:22advantage of people who are down and out
8:19:24the agencies hang out little colored
8:19:27carts offering miserable wages to busted
8:19:29men Dash dollar I2 a week 15 a week
8:19:33and 18 a week job is a plum and anyone
8:19:37with 25 a week to offer does not hang
8:19:40the job in front of an agency on a
8:19:42colored card
8:19:44I have a want ad clipped from a local
8:19:46paper demanding a clerk a good clean
8:19:49Penman to take telephone orders for a
8:19:51sandwich shop from 11AM to 2PM for eight
8:19:54dollars a month not eight dollars a week
8:19:57but eight dollars a month
8:19:59the ad says also State religion
8:20:02can you imagine the brutal of Frontier
8:20:04of anyone who demands a good clean
8:20:07Penman for 11 cents an hour inquiring
8:20:09into the victim's religion
8:20:11but that is what busted people are
8:20:13offered
8:20:14the fear of criticism
8:20:17just how man originally came by this
8:20:19fear no one can State definitely but one
8:20:22thing is certain he has it in a highly
8:20:24developed form
8:20:26some believe that this fear made its
8:20:28appearance about the time that politics
8:20:30became a profession
8:20:32others believe it can be traced to the
8:20:34age when women first began to concern
8:20:36themselves with Styles in wearing
8:20:39apparel
8:20:40this author being neither a humorist nor
8:20:43a prophet is inclined to attribute the
8:20:45basic fear of criticism to that part of
8:20:47man's inherited nature which prompts him
8:20:49not only to take away his fellow man's
8:20:51goods and Wares but to justify his
8:20:54action by criticism of his fellow man's
8:20:56character
8:20:57it is a well-known fact that a thief
8:20:59will criticize the man from whom he
8:21:01steals that politicians seek office not
8:21:04by displaying their own virtues and
8:21:06qualifications but by attempting to
8:21:08besmirch their opponents
8:21:10the fear of criticism takes on many
8:21:13forms the majority of which are Petty
8:21:15and trivial
8:21:16bald-headed men for example are bald for
8:21:20no other reason than their fear of
8:21:21criticism
8:21:23heads become bald because of the
8:21:25tight-fitting bands of hats which cut
8:21:27off the circulation from the roots of
8:21:29the hair
8:21:30men wear hats not because they actually
8:21:33need them but mainly because everyone is
8:21:35doing it
8:21:36the individual falls into line and does
8:21:39likewise lest some other individual
8:21:41criticize him
8:21:43women seldom have bald heads or even
8:21:46thin hair because they wear hats which
8:21:48fit their heads Loosely the only purpose
8:21:51of the hats being adornment
8:21:53but it must not be supposed that women
8:21:56are free from the fear of criticism
8:21:58if any woman claims to be superior to
8:22:01man with reference to this fear ask her
8:22:03to walk down the street wearing a hat of
8:22:05the Vintage of 1890.
8:22:07the astute manufacturers of clothing
8:22:10have not been slow to capitalize this
8:22:12basic fear of criticism with which all
8:22:15mankind has been cursed
8:22:17every season the Styles and many
8:22:19articles of wearing apparel change
8:22:21who establishes the styles
8:22:24certainly not the purchaser of clothing
8:22:26but the manufacturer
8:22:29why does he change the style so often
8:22:32the answer is obvious
8:22:34he changes the style so he can sell more
8:22:37clothes
8:22:38for the same reason the manufacturers of
8:22:41automobiles with a few rare and very
8:22:43sensible exceptions change styles of
8:22:46models every season
8:22:48no man wants to drive an automobile
8:22:50which is not of the latest style
8:22:52although the older model may actually be
8:22:54the better car
8:22:56we have been describing the manner in
8:22:58which people behave under the influence
8:23:00of fear of criticism as applied to the
8:23:02small and Petty things of life
8:23:05let us now examine human behavior when
8:23:07this fear affects people in connection
8:23:09with the more important events of human
8:23:11relationship
8:23:13take for example practically any person
8:23:15who has reached the age of mental
8:23:17maturity from 35 to 40 years of age as a
8:23:21general average and if you could read
8:23:22the secret thoughts of his mind you
8:23:24would find a very decided disbelief in
8:23:27most of the fables taught by the
8:23:28majority of the dogmatists and
8:23:30theologians a few decades back
8:23:33not often however will you find a person
8:23:36who has the courage to openly State his
8:23:38belief on this subject
8:23:40most people will if pressed far enough
8:23:43tell a lie rather than admit that they
8:23:45do not believe the stories associated
8:23:47with that form of religion which held
8:23:49people in bondage prior to the age of
8:23:51scientific discovery in education
8:23:54why does the average person even in this
8:23:57day of Enlightenment shy away from
8:23:59denying his belief in the fables which
8:24:01were the basis of most of the religions
8:24:03a few decades ago
8:24:05the answer is because of the fear of
8:24:07criticism
8:24:09men and women have been burned at the
8:24:11stake for daring to express disbelief in
8:24:13ghosts
8:24:14it is no wonder we have inherited a
8:24:16Consciousness which makes us fear
8:24:18criticism
8:24:19the time was and not so far in the past
8:24:22when criticism carried severe
8:24:24punishments it still does in some
8:24:27countries
8:24:28the fear of criticism robs man of his
8:24:30initiative destroys his power of
8:24:32imagination limits his individuality
8:24:35takes away his self-reliance and does
8:24:38him damage in a hundred other ways
8:24:40parents often do their children
8:24:42irreparable injury by criticizing them
8:24:45the mother of one of my Boyhood Chums
8:24:48used to punish him with a switch almost
8:24:49daily always completing the job with the
8:24:52statement you'll land in a Penitentiary
8:24:54before you are 20.
8:24:56he was sent to a Reformatory at the age
8:24:59of 17.
8:25:00criticism is the one form of service of
8:25:03which everyone has too much
8:25:05everyone has a stock of it which is
8:25:07handed out Gratis whether called for or
8:25:10not
8:25:11one's nearest relatives often are the
8:25:14worst offenders
8:25:15it should be recognized as a crime in
8:25:18reality it is a crime of the worst
8:25:20nature for any parent to build
8:25:22inferiority complexes in the mind of a
8:25:25child through unnecessary criticism
8:25:28employers who understand human nature
8:25:30get the best there is in men not by
8:25:32criticism but by constructive suggestion
8:25:36parents May accomplish the same results
8:25:38with their children
8:25:40criticism will plant fear in the human
8:25:42heart or resentment but it will not
8:25:44build love or affection
8:25:47symptoms of the fear of criticism
8:25:50this fear is almost as universal as the
8:25:52fear of poverty and its effects are just
8:25:55as fatal to Personal Achievement mainly
8:25:57because this fear destroys initiative
8:25:59and discourages the use of imagination
8:26:02the major symptoms of the fear are
8:26:06self-consciousness
8:26:08generally expressed through nervousness
8:26:10timidity and conversation and in meeting
8:26:12strangers awkward movement of the hands
8:26:15and limbs shifting of the eyes
8:26:18lack of poise
8:26:20expressed through lack of voice control
8:26:22nervousness in the presence of others
8:26:24poor posture of body poor memory
8:26:27personality
8:26:29lacking in firmness of decision personal
8:26:32charm and ability to express opinions
8:26:35definitely
8:26:36the habit of sidestepping issues instead
8:26:39of meeting them squarely
8:26:41agreeing with others without careful
8:26:43examination of their opinions
8:26:46inferiority complex
8:26:48the habit of expressing self-approval by
8:26:51word of mouth and by actions as a means
8:26:54of covering up a feeling of inferiority
8:26:57using big words to impress others often
8:27:00without knowing the real meaning of the
8:27:02words
8:27:03imitating others in dress speech and
8:27:06manners
8:27:07boasting of imaginary achievements
8:27:10this sometimes gives a surface
8:27:12appearance of a feeling of superiority
8:27:16extravagance
8:27:17the habit of trying to keep up with the
8:27:20Joneses spending Beyond one's income
8:27:23lack of initiative
8:27:25failure to embrace opportunities for
8:27:28self-advancement fear to express
8:27:30opinions lack of confidence in one's own
8:27:32ideas giving evasive answers to
8:27:35questions asked by superiors hesitancy
8:27:37of manner and speech deceit in both
8:27:40words and deeds
8:27:41lack of ambition
8:27:44mental and physical laziness lack of
8:27:46self-assertion slowness and reaching
8:27:49decisions easily influenced by others
8:27:51the habit of criticizing others behind
8:27:54their backs and flattering them to their
8:27:55faces the habit of accepting defeat
8:27:58without protest quitting and undertaking
8:28:00when opposed by others suspicious of
8:28:02other people without cause lacking
8:28:05intactfulness of manner and speech
8:28:06unwillingness to accept the blame for
8:28:09mistakes
8:28:10the fear of ill health
8:28:13this fear may be traced to both physical
8:28:15and social heredity
8:28:17it is closely associated as to its
8:28:20origin with the causes of fear of old
8:28:22age and a fear of death because it leads
8:28:25one closely to the border of terrible
8:28:27worlds of which man knows not but
8:28:30concerning which he has been taught some
8:28:31discomforting stories
8:28:33the opinion is somewhat General also
8:28:36that certain unethical people engaged in
8:28:39the business of selling Health have had
8:28:41not a little to do with keeping alive
8:28:43the fear of ill health
8:28:45in the main man fears ill health because
8:28:47of the terrible pictures which have been
8:28:49planted in his mind of what may happen
8:28:51if death should overtake him
8:28:54he also fears it because of the economic
8:28:56toll which it may claim
8:28:58a reputable physician estimated that 75
8:29:01of all people who visit Physicians for
8:29:04professional service are suffering with
8:29:06hypochondria imaginary illness
8:29:09it has been shown most convincingly that
8:29:11the fear of disease even where there is
8:29:13not the slightest cause for fear often
8:29:16produces the physical symptoms of the
8:29:18disease feared
8:29:19powerful and Mighty Is the human mind
8:29:23it builds or it destroys
8:29:26playing upon this common weakness of
8:29:28fear of ill health dispensers of patent
8:29:30medicines have reaped fortunes
8:29:32this form of imposition upon credulous
8:29:35Humanity became so prevalent and 20
8:29:37years ago that Collier's Weekly Magazine
8:29:40conducted a bitter campaign against some
8:29:42of the worst offenders in a patent
8:29:44medicine business
8:29:46during the flu epidemic which broke out
8:29:48during the World War the mayor of New
8:29:51York City took drastic steps to check
8:29:53the damage which people were doing
8:29:54themselves through their inherent fear
8:29:56of ill health
8:29:58he called in the newspaper man and said
8:30:00to them gentlemen I feel it necessary to
8:30:03ask you not to publish any scare
8:30:05headlines concerning the vflute epidemic
8:30:08unless you cooperate with me we will
8:30:10have a situation which we cannot control
8:30:13the newspaper's quit publishing stories
8:30:16about the flu and within one month the
8:30:18epidemic had been successfully checked
8:30:21through a series of experiments
8:30:23conducted some years ago it was proved
8:30:25that people may be made ill by
8:30:27suggestion
8:30:28we conducted this experiment by causing
8:30:31three acquaintances to visit the victims
8:30:33each of whom asked the question what
8:30:35ails you
8:30:37you look terribly ill
8:30:39the first questioner usually provoked a
8:30:41grin and a nonchalant oh nothing I'm all
8:30:45right from the victim
8:30:46the second questioner usually was
8:30:49answered with the statement I don't know
8:30:51exactly but I do feel badly
8:30:54the third questioner was usually met
8:30:56with the Frank admission that the victim
8:30:58was actually feeling ill
8:31:00try this on an acquaintance if you doubt
8:31:02that it will make him uncomfortable but
8:31:04do not carry the experiment too far
8:31:07there is a certain religious sect whose
8:31:09members take vengeance upon their
8:31:11enemies by the hexing method
8:31:14they call it placing a spell on the
8:31:16victim
8:31:17there is overwhelming evidence that
8:31:19disease sometimes begins in the form of
8:31:21negative thought impulse
8:31:24such an Impulse may be passed from one
8:31:26mind to another by suggestion or created
8:31:29by an individual in his own mind
8:31:31a man who is blessed with more wisdom
8:31:34than this incident might indicate once
8:31:36said when anyone asks me how I feel I
8:31:39always want to answer by knocking him
8:31:41down
8:31:42doctors send patients into new climates
8:31:44for their health because a change of
8:31:46mental attitude is necessary
8:31:49the seed of fear of ill health lives in
8:31:52every human mind
8:31:54worry fear discouragement disappointment
8:31:57in love and business Affairs cause this
8:31:59seed to germinate and grow
8:32:02the recent business depression kept the
8:32:04doctors on the run because every form of
8:32:06negative thinking may cause ill health
8:32:09disappointments in business and in love
8:32:11stand at the head of the list of causes
8:32:13of fear of ill health
8:32:15a young man suffered a disappointment in
8:32:18love which sent him to a hospital
8:32:21for months he hovered between life and
8:32:23death
8:32:24a specialist in suggestive Therapeutics
8:32:27was called in
8:32:28The Specialist changed nurses placing
8:32:31him in charge of a very Charming young
8:32:33woman who began by pre-arrangement with
8:32:35the doctor to make love to him the first
8:32:38day of her arrival on the job
8:32:40within three weeks the patient was
8:32:42discharged from the hospital still
8:32:44suffering but with an entirely different
8:32:46malady
8:32:48he was in love again
8:32:50the remedy was a hoax but the patient
8:32:52and the nurse were later married
8:32:55both are in good health at the time of
8:32:57this writing
8:32:58symptoms of the fear of ill health
8:33:01the symptoms of this almost Universal
8:33:03fear are
8:33:05Auto suggestion
8:33:07the habit of negative use of
8:33:09self-suggestion by looking for and
8:33:11expecting to find the symptoms of all
8:33:13kinds of disease
8:33:15enjoying imaginary illness and speaking
8:33:18of it as being real
8:33:20the habit of trying alt fads and gizms
8:33:24recommended by others as having
8:33:25therapeutic value
8:33:27talking to others of operations
8:33:29accidents and other forms of illness
8:33:33experimenting with diets physical
8:33:35exercises reducing systems without
8:33:38professional guidance
8:33:40trying home remedies patent medicines
8:33:43and Quack remedies
8:33:46hypochondria
8:33:47the habit of talking of illness
8:33:49concentrating the Mind upon disease and
8:33:52expecting its appearance until a nervous
8:33:54break occurs
8:33:56nothing that comes in bottles can cure
8:33:58this condition
8:34:00it is brought on by negative thinking
8:34:02and nothing but positive thought can
8:34:04affect a cure
8:34:06hypochondria a medical term for
8:34:08Imaginary disease is said to do as much
8:34:11damage on occasion as the disease one
8:34:14fears might do
8:34:16most so-called cases of nerves come from
8:34:19imaginary illness
8:34:21exercise
8:34:23fear of ill health often interferes with
8:34:25proper physical exercise and results in
8:34:28overweight by causing one to avoid
8:34:30outdoor life
8:34:32susceptibility
8:34:34fearival Health breaks down nature's
8:34:36body resistance and creates a favorable
8:34:39condition for any form of disease one
8:34:41may contact
8:34:43the fear of ill health often is related
8:34:45to the fear of poverty especially in the
8:34:48case of the hypochondriac who constantly
8:34:50worries about the possibility of having
8:34:52to pay doctors bills hospital bills
8:34:55Etc
8:34:56this type of person spends much time
8:34:58preparing for sickness talking about
8:35:00death saving money for cemetery lots and
8:35:04burial expenses
8:35:05Etc
8:35:06self-coddling
8:35:08the habit of making a bid for sympathy
8:35:11using imaginary illness as the lure
8:35:14people often resort to this trick to
8:35:16avoid work
8:35:18the habit of feigning illness to cover
8:35:20plain laziness or to serve as an alibi
8:35:23for lack of ambition
8:35:25in Temperance
8:35:27the habit of using alcohol or narcotics
8:35:29to destroy pains such as headaches
8:35:31neuralgia
8:35:33Etc instead of eliminating the cause
8:35:36the habit of reading about illness and
8:35:38worrying over the possibility of being
8:35:40stricken by it
8:35:42the habit of reading patent medicine
8:35:44advertisements
8:35:46the fear of loss of love
8:35:48the original source of this inherent
8:35:50fear needs but little description
8:35:52because it obviously grew out of man's
8:35:55polygamous habit of stealing his fellow
8:35:57man's mate and his habit of Taking
8:35:58Liberties with her whenever he could
8:36:01jealousy and other similar forms of
8:36:04dementia precox grow out of man's
8:36:06inherited fear of the loss of Love of
8:36:08someone
8:36:09this fear is the most painful of all the
8:36:12six basic fears
8:36:14it probably plays more Havoc with the
8:36:16body and mind than any of the other
8:36:18basic fears as it often leads to
8:36:20permanent insanity
8:36:22the fear of the loss of Love probably
8:36:24dates back to the Stone Age when men
8:36:27stole women by Brute Force
8:36:29they continue to steal females but their
8:36:32technique has changed
8:36:34instead of force they now use persuasion
8:36:37the promise of pretty clothes motor cars
8:36:40and other bait much more effective than
8:36:42physical Force
8:36:44man's habits are the same as they were
8:36:46at the dawn of civilization but he
8:36:49expresses them differently
8:36:51careful analysis has shown that women
8:36:53are more susceptible to this fear than
8:36:55men
8:36:56this fact is easily explained
8:36:59women have learned from experience that
8:37:02men are polygamous by Nature that they
8:37:04are not to be trusted in the hands of
8:37:06Rivals
8:37:08symptoms of the fear of loss of love
8:37:11the distinguishing symptoms of this fear
8:37:13are
8:37:14jealousy
8:37:16the habit of being suspicious of friends
8:37:18and loved ones without any reasonable
8:37:20evidence of sufficient grounds
8:37:23jealousy is a form of dementia precox
8:37:26which sometimes becomes violent without
8:37:28the slightest cause
8:37:30the habit of accusing wife or husband of
8:37:32infidelity without grounds
8:37:35General suspicion of everyone absolute
8:37:38faith in no one
8:37:40fault finding
8:37:41the habit of finding Fault With Friends
8:37:44relatives business associates and loved
8:37:47ones upon the slightest provocation or
8:37:49without any cause whatsoever
8:37:52gambling
8:37:53the habit of gambling stealing cheating
8:37:56and otherwise taking hazardous chances
8:37:58to provide money for loved ones with the
8:38:01belief that love can be bought
8:38:03the habit of spending Beyond one's means
8:38:06or incurring debts to provide gifts for
8:38:08loved ones with the object of making a
8:38:11favorable showing
8:38:12insomnia nervousness lack of persistence
8:38:16weakness of will lack of self-control
8:38:19lack of self-reliance bad temper
8:38:22the fear of old age
8:38:24in the main this fear grows out of two
8:38:27sources
8:38:28first the thought that old age may bring
8:38:31with it poverty
8:38:33secondly and by far the most common
8:38:35source of origin from false and cruel
8:38:38teachings of the past which have been
8:38:39too well mixed with fire and brimstone
8:38:42and other bogeys cunningly designed to
8:38:44enslave man through fear
8:38:46in the basic fear of old age man has two
8:38:50very sound reasons for his apprehension
8:38:52one growing out of his distrust of his
8:38:54fellow man who may seize whatever
8:38:56worldly Goods he may possess and the
8:38:58other arising from the terrible pictures
8:39:00of the world Beyond which were planted
8:39:02in his mind through social heredity
8:39:04before he came into full possession of
8:39:07his mind
8:39:08the possibility of ill health which is
8:39:10more common as people grow older is also
8:39:13a contributing cause of this common fear
8:39:15of old age
8:39:16eroticism also enters into the cause of
8:39:19the fear of old age as no man cherishes
8:39:22the thought of diminishing sex
8:39:23attraction
8:39:25the most common cause of fear of old age
8:39:27is associated with the possibility of
8:39:30poverty
8:39:31poor house is not a pretty word
8:39:34it throws a chill into the mind of every
8:39:36person who faces the possibility of
8:39:39having to spend his declining years on a
8:39:41poor farm
8:39:42another contributing cause of the fear
8:39:44of old age is the possibility of loss of
8:39:47freedom and Independence as old age may
8:39:50bring with it the loss of both physical
8:39:51and economic freedom
8:39:54symptoms of the fear of old age
8:39:57the commonest symptoms of this fear are
8:40:00the tendency to slow down and develop an
8:40:02inferiority complex at the age of mental
8:40:05maturity around the age of 40 falsely
8:40:08believing oneself to be slipping because
8:40:10of age
8:40:12the truth is that man's most useful
8:40:14years mentally and spiritually are those
8:40:17between 40 and 60.
8:40:19the habit of speaking apologetically of
8:40:22oneself as being old merely because one
8:40:24has reached the age of 40 or 50 instead
8:40:28of reversing the rule and expressing
8:40:29gratitude for having reached the age of
8:40:32wisdom and understanding
8:40:34the habit of killing off initiative
8:40:36imagination and self-reliance by falsely
8:40:39believing oneself too old to exercise
8:40:41these qualities
8:40:43the habit of the man or woman of 40
8:40:45dressing with the aim of trying to
8:40:47appear much younger and affecting
8:40:49mannerisms of Youth thereby inspiring
8:40:52ridicule by both friends and strangers
8:40:55the fear of death
8:40:57to sum this is the cruelest of all the
8:40:59basic fears
8:41:01the reason is obvious
8:41:03the terrible pangs of fear associated
8:41:06with the thought of death in the
8:41:07majority of cases may be charged
8:41:10directly to religious fanaticism
8:41:13so-called Heathen are less afraid of
8:41:15death than the more civilized
8:41:18for hundreds of millions of years man
8:41:20has been asking the still unanswered
8:41:22questions wince and wither
8:41:25where did I come from and where am I
8:41:27going
8:41:28during the darker ages of the past the
8:41:31more cunning and crafty were not slow to
8:41:33offer the answer to these questions for
8:41:35a price
8:41:37witness now the major source of origin
8:41:40of the fear of death
8:41:42come into my tent embrace my faith
8:41:45accept my dogmas and I will give you a
8:41:47ticket that will admit you straight away
8:41:49into heaven when you die cries a leader
8:41:51of sectarianism
8:41:53remain out of my tent says the same
8:41:56leader and may the devil take you and
8:41:58burn you throughout eternity
8:42:00eternity is a long time
8:42:03fire is a terrible thing
8:42:05the thought of Eternal punishment with
8:42:08fire not only causes man to fear death
8:42:10it often causes him to lose his reason
8:42:14it destroys interest in life and makes
8:42:16happiness impossible
8:42:18during my research I reviewed a book
8:42:21entitled a catalog of the Gods in which
8:42:23were listed the thirty thousand Gods
8:42:25which man has worshiped
8:42:27think of it
8:42:29thirty thousand of them represented by
8:42:31everything from a crawfish to a man
8:42:34it is little wonder that men have become
8:42:37frightened at the approach of death
8:42:39while the religious leader may not be
8:42:41able to provide safe conduct into Heaven
8:42:43nor by lack of such provision allow the
8:42:47unfortunate to descend into hell the
8:42:49possibility of the latter seems so
8:42:51terrible that the very thought of it
8:42:53lays hold of the imagination in such a
8:42:55realistic way that it paralyzes reason
8:42:57and sets up the fear of death
8:43:00in truth no man knows and no man has
8:43:03ever known what heaven or hell is like
8:43:06nor does any man know if either place
8:43:08actually exists
8:43:10this very lack of positive knowledge
8:43:12opens the door of the human mind to the
8:43:14charlatan so he may enter and control
8:43:16that mind with his stock of Ledger
8:43:18domain and various brands of Pious fraud
8:43:21and trickery
8:43:22the fear of death is not as common now
8:43:25as it was during the age when there were
8:43:26no great colleges and universities
8:43:29men of science have turned the spotlight
8:43:31of Truth upon the world and this truth
8:43:34is rapidly freeing men and women from
8:43:36this terrible fear of death
8:43:38the young men and young women who attend
8:43:41the colleges and universities are not
8:43:43easily impressed by fire and brimstone
8:43:47through the aid of biology astronomy
8:43:49geology and other related Sciences the
8:43:53fears of the Dark Ages which grip the
8:43:55minds of men and destroyed their reason
8:43:57have been dispelled
8:43:58insane asylums are filled with men and
8:44:01women who have gone mad because of the
8:44:03fear of death
8:44:05this fear is useless
8:44:07death will come no matter what anyone
8:44:10may think about it
8:44:11accept it as a necessity and pass the
8:44:14thought out of your mind
8:44:16it must be a necessity or it would not
8:44:19come to all
8:44:21Perhaps it is not as bad as it has been
8:44:23pictured
8:44:24the entire world is made up of only two
8:44:27things energy and matter
8:44:29in elementary physics we learned that
8:44:31neither matter nor energy the only two
8:44:34realities known to man can be created
8:44:36nor destroyed
8:44:38both matter and energy can be
8:44:40transformed but neither can be destroyed
8:44:43life is energy if it is anything
8:44:47if neither energy nor matter can be
8:44:49destroyed of course life cannot be
8:44:51destroyed
8:44:53life like other forms of energy may be
8:44:56passed through various processes of
8:44:58transition or change but it cannot be
8:45:00destroyed
8:45:02death is mere transition
8:45:04if death is Not Mere change or
8:45:07transition then nothing comes after
8:45:09death except a long
8:45:11Eternal peaceful sleep and sleep is
8:45:13nothing to be feared
8:45:15thus you may Wipe Out forever the fear
8:45:18of death
8:45:20symptoms of the fear of death
8:45:22the general symptoms of this fear are
8:45:25the habit of thinking about dying
8:45:27instead of making the most of Life do
8:45:30generally to lack of purpose or lack of
8:45:33a suitable occupation
8:45:35this fear is more prevalent among the
8:45:37Aged but sometimes the more youthful are
8:45:40victims of it
8:45:41the greatest of all remedies for the
8:45:43fear of death is a burning desire for
8:45:45achievement backed by useful service to
8:45:48others
8:45:49a busy person seldom has time to think
8:45:51about dying
8:45:53he finds life too thrilling to worry
8:45:55about death
8:45:57sometimes the fear of death is closely
8:45:59associated with the fear of poverty
8:46:01where one's death would leave loved ones
8:46:04poverty-stricken
8:46:05in other cases the fear of death is
8:46:08caused by illness and the consequent
8:46:10breaking down a physical body resistance
8:46:13the commonest causes of the fear of
8:46:15death are ill health poverty lack of
8:46:18appropriate occupation disappointment
8:46:20over love insanity and religious
8:46:23fanaticism
8:46:25old man worry
8:46:27is a state of mind based upon fear
8:46:31it works slowly but persistently
8:46:34it is Insidious and subtle
8:46:36step by step it digs itself in until it
8:46:40paralyzes one's reasoning faculty
8:46:42destroys self-confidence and initiative
8:46:45worry is a form of sustained fear caused
8:46:48by indecision therefore it is a state of
8:46:50mind which can be controlled
8:46:53an unsettled mind is helpless
8:46:56indecision makes an unsettled mind
8:46:59most individuals lack the willpower to
8:47:01reach decisions promptly and to stand by
8:47:04them after they have been made even
8:47:06during normal business conditions
8:47:08during periods of economic unrest such
8:47:11as the world recently experienced the
8:47:14individual is handicapped Not Alone by
8:47:17his inherent nature to be slow at
8:47:19reaching decisions but he is influenced
8:47:21by the indecision of others around him
8:47:23who have created a state of Mass
8:47:25indecision
8:47:26during the Depression the whole
8:47:28atmosphere all over the world was filled
8:47:31with Firenza and worryitis the two
8:47:34mental disease germs which began to
8:47:36spread themselves after the Wall Street
8:47:37frenzy in 1929.
8:47:40there is only one known antidote for
8:47:42these germs it is the habit of prompt
8:47:45and firm decision
8:47:46moreover it is an antidote which every
8:47:49individual must apply for himself
8:47:52we do not worry over conditions once we
8:47:55have reached a decision to follow a
8:47:57definite line of action
8:47:59I once interviewed a man who was to be
8:48:01electrocuted two hours later
8:48:04The Condemned man was the calmest of
8:48:06some eight men who were in the death
8:48:07cell with him
8:48:09his calmness prompted me to ask him how
8:48:11it felt to know that he was going into
8:48:13eternity in a short while
8:48:15with a smile of confidence on his face
8:48:18he said it feels fine
8:48:21just think brother my troubles will soon
8:48:24be over
8:48:25I have had nothing but trouble all my
8:48:27life
8:48:28it has been a hardship to get food and
8:48:31clothing
8:48:32soon I will not need these things
8:48:35I have felt fine ever since I learned
8:48:37for certain that I must die
8:48:39I made up my mind then to accept my fate
8:48:42in good spirit
8:48:44as he spoke he devoured a dinner of
8:48:46proportion sufficient for three men
8:48:48eating every mouthful of the food
8:48:50brought to him and apparently enjoying
8:48:52it as much as if no disaster awaited him
8:48:55decision gave this man resignation to
8:48:58his fate
8:48:59decision can also prevent one's
8:49:01acceptance of undesired circumstances
8:49:04the six basic fears become translated
8:49:07into a state of worry through indecision
8:49:10relieve yourself forever of the fear of
8:49:13death by reaching a decision to accept
8:49:15death as an inescapable event
8:49:18with the fear of poverty by reaching a
8:49:20decision to get along with whatever
8:49:22wealth you can accumulate without worry
8:49:25put your foot upon the neck of the fear
8:49:27of criticism by reaching a decision not
8:49:29T.O worry about what other people think
8:49:31do or say
8:49:33eliminate the fear of old age by
8:49:36reaching a decision to accept it not as
8:49:38a handicap but as a great blessing which
8:49:41carries with it wisdom self-control and
8:49:43understanding not known to youth
8:49:46acquit yourself of the fear of ill
8:49:48health by the decision to forget
8:49:49symptoms
8:49:51Master the fear of loss of Love by
8:49:53reaching a decision to get along without
8:49:55love if that is necessary
8:49:58kill the habit of worry in all its forms
8:50:01by reaching a general blanket decision
8:50:03that nothing which life has to offer is
8:50:06worth the price of worry
8:50:08with this decision will come Poise peace
8:50:11of mind and calmness of thought which
8:50:13will bring happiness
8:50:15a man whose mind is filled with fear not
8:50:17only destroys his own chances of
8:50:19intelligent action but he transmits
8:50:22these destructive vibrations to the
8:50:24minds of all who come into contact with
8:50:25him and destroys also their chances
8:50:29even a dog or a horse knows when it's
8:50:31Master lacks courage moreover a dog or a
8:50:35horse will pick up the vibrations of
8:50:37fear thrown off by its master and behave
8:50:39accordingly
8:50:41lower down the line of intelligence in
8:50:43the animal kingdom one finds this same
8:50:45capacity to pick up the vibrations of
8:50:48fear
8:50:49a honeybee immediately senses fear in
8:50:51the mind of a person for reasons unknown
8:50:53a bee will sting the person whose mind
8:50:56is releasing vibrations of fear much
8:50:58more readily than it will molest the
8:51:00person whose mind registers no fear
8:51:03the vibrations of fear pass from one
8:51:05mind to another just as quickly and as
8:51:08surely as the sound of the human voice
8:51:09passes from the broadcasting station to
8:51:12the receiving set of a radio and bite
8:51:14the self-same medium
8:51:16mental telepathy is a reality
8:51:19thoughts pass from one mind to another
8:51:21voluntarily whether or not this fact is
8:51:24recognized by either the person
8:51:25releasing the thoughts or the persons
8:51:28who pick up those thoughts
8:51:30the person who gives expression by Word
8:51:32of Mouth to negative or destructive
8:51:34thoughts is practically certain to
8:51:36experience the results of those words in
8:51:39the form of a destructive kickback
8:51:41the release of destructive thought
8:51:43impulses alone without the aid of words
8:51:46produces also a kickback in more ways
8:51:50than one
8:51:51first of all and perhaps most important
8:51:53to be remembered the person who releases
8:51:56thoughts of a destructive nature must
8:51:58suffer damage through the breaking down
8:52:00of the faculty of creative imagination
8:52:03secondly the presence in the mind of any
8:52:05destructive emotion develops a negative
8:52:07personality which repels people and
8:52:10often converts them into antagonists
8:52:13the third source of damage to the person
8:52:15who entertains or releases negative
8:52:17thoughts lies in this significant fact
8:52:19these thought impulses are not only
8:52:22damaging to others but they embed
8:52:24themselves in the subconscious mind of
8:52:26the person releasing them and they
8:52:27become a part of his character
8:52:30one is never through with a thought
8:52:32merely by releasing it
8:52:34when a thought is released it spreads in
8:52:37every direction through the medium of
8:52:39The Ether but it also plants itself
8:52:41permanently in the subconscious mind of
8:52:43the person releasing it
8:52:45your business in life is presumably to
8:52:48achieve success
8:52:49to be successful you must find peace of
8:52:52mind acquire the material needs of life
8:52:54and above all attain happiness
8:52:58all of these evidences of success begin
8:53:00in the form of thought impulses
8:53:03you may control your own mind you have
8:53:05the power to feed it whatever thought
8:53:07impulses you choose
8:53:09with this privilege goes also the
8:53:11responsibility of using it
8:53:13constructively
8:53:14you are the master of your own Earthly
8:53:17Destiny just as surely as you have the
8:53:19power to control your own thoughts
8:53:21you may influence direct and eventually
8:53:24control your own environment making your
8:53:27life what you want it to be or you may
8:53:29neglect to exercise the privilege which
8:53:31is yours to make your life to order thus
8:53:34casting yourself upon the broad sea of
8:53:36circumstance where you will be tossed
8:53:38hither and yawn like a chip on the waves
8:53:40of the ocean
8:53:42the devil's workshop the seventh basic
8:53:45evil
8:53:46in addition to the six basic fears there
8:53:49is another Evil by which people suffer
8:53:51it constitutes a rich soil in which the
8:53:54seeds of failure grow abundantly
8:53:57it is so subtle that its presence often
8:53:59is not detected
8:54:01this Affliction cannot properly be
8:54:03classed as a fear
8:54:05it is more deeply seated and more often
8:54:08fatal than all of the six fears
8:54:11for one of a better name let us call
8:54:13this evil susceptibility two negative
8:54:15influences
8:54:17men who accumulate great riches always
8:54:19protect themselves against this evil
8:54:22the poverty stricken never do
8:54:25those who succeed in any calling must
8:54:27prepare their minds to resist the evil
8:54:30if you are reading this philosophy for
8:54:32the purpose of accumulating riches you
8:54:35should examine yourself very carefully
8:54:36to determine whether you are susceptible
8:54:38to negative influences
8:54:41if you neglect this self-analysis you
8:54:43will forfeit your right to attain the
8:54:45object of your desires
8:54:47make the analysis searching
8:54:50after you read the questions prepared
8:54:52for this self-analysis hold yourself to
8:54:55a strict Accounting in your answers
8:54:57go at the task as carefully as you would
8:55:00search for any other enemy you knew to
8:55:02be awaiting you in Ambush and deal with
8:55:04your own faults as you would with a more
8:55:06tangible enemy
8:55:07you can easily protect yourself against
8:55:09Highway robbers because the law provides
8:55:12organized cooperation for your benefit
8:55:14but the seventh basic evil is more
8:55:17difficult to master because it strikes
8:55:19when you are not aware of its presence
8:55:21when you are asleep and while you are
8:55:23awake
8:55:24moreover its weapon is intangible
8:55:27because it consists of merely a state of
8:55:29mind
8:55:30this evil is also dangerous because it
8:55:33strikes in as many different forms as
8:55:35there are human experiences
8:55:37sometimes it enters the Mind through the
8:55:40well-meant words of One's Own relatives
8:55:43at other times it bores from within
8:55:45through one's own mental attitude
8:55:48always it is as deadly as poison even
8:55:51though it may not kill as quickly
8:55:53how to protect yourself against negative
8:55:55influences
8:55:57to protect yourself against negative
8:55:59influences whether of your own making or
8:56:02the result of the activities of negative
8:56:04people around you recognize that you
8:56:06have a willpower and put it into
8:56:08constant use until it builds a wall of
8:56:10immunity against negative influences in
8:56:13your own mind
8:56:14recognize the fact that you and every
8:56:17other human being are by Nature lazy
8:56:20indifferent and susceptible to all
8:56:23suggestions which harmonize with your
8:56:25weaknesses
8:56:26recognize that you are by Nature
8:56:29susceptible to all the six basic fears
8:56:31and set up habits for the purpose of
8:56:33counteracting all these fears
8:56:36recognize that negative influences often
8:56:39work on you through your subconscious
8:56:40mind therefore they are difficult to
8:56:42detect and keep your mind closed against
8:56:45all people who depress or discourage you
8:56:47in any way
8:56:49clean out your medicine chest throw away
8:56:51all pill bottles and stop pandering to
8:56:54colds aches pains and imaginary illness
8:56:58deliberately seek the company of people
8:57:00who influence you to think and act for
8:57:02yourself
8:57:03do not expect troubles as they have a
8:57:06tendency not to disappoint
8:57:08without doubt the most common weakness
8:57:10of all human beings is the habit of
8:57:13leaving their minds open to the negative
8:57:14influence of other people
8:57:17this weakness is all the more damaging
8:57:19because most people do not recognize
8:57:21that they are cursed by it and many who
8:57:24acknowledge it neglect or refuse to
8:57:26correct the evil until it becomes an
8:57:28uncontrollable part of their daily
8:57:30habits
8:57:31to Aid those who wish to see themselves
8:57:33as they really are the following list of
8:57:36questions has been prepared
8:57:38read the questions and state your
8:57:40answers aloud so you can hear your own
8:57:42voice
8:57:43this will make it easier for you to be
8:57:45truthful with yourself
8:57:48analysis test questions
8:57:50do you complain often of feeling bad and
8:57:53if so what is the cause
8:57:56do you find fault with other people at
8:57:58the slightest provocation
8:58:00do you frequently make mistakes in your
8:58:02work and if so why
8:58:05are you sarcastic and offensive in your
8:58:07conversation
8:58:09do you deliberately avoid the
8:58:10association of anyone and if so why
8:58:14do you suffer frequently with
8:58:16indigestion
8:58:17if so what is the cause
8:58:20does life seem futile and the future
8:58:22hopeless to you
8:58:24if so why
8:58:26do you like your occupation
8:58:28if not why
8:58:30do you often feel self-pity and if so
8:58:33why
8:58:34are you envious of those who Excel you
8:58:37to which do you devote most time
8:58:39thinking of success or a failure
8:58:42are you gaining or losing
8:58:44self-confidence as you grow older
8:58:46do you learn something of value from all
8:58:49mistakes
8:58:50are you permitting some relative or
8:58:52acquaintance to worry you
8:58:54if so why
8:58:56are you sometimes in the clouds and at
8:58:59other times in the depths of despondency
8:59:02who has the most inspiring influence
8:59:04upon you
8:59:06what is the cause
8:59:08do you tolerate negative or discouraging
8:59:10influences which you can avoid
8:59:13are you careless of your personal
8:59:15appearance
8:59:16if so when and why
8:59:19have you learned how to Drown Your
8:59:21Troubles by being too busy to be annoyed
8:59:23by them
8:59:24would you call yourself a spineless
8:59:26weakling if you permitted others to do
8:59:28your thinking for you
8:59:30do you neglect internal bathing until
8:59:32Auto intoxication makes you ill-tempered
8:59:35and irritable
8:59:36how many preventable disturbances annoy
8:59:39you and why do you tolerate them
8:59:41do you resort to liquor narcotics or
8:59:44cigarettes to quiet your nerves
8:59:47if so why do you not try willpower
8:59:50instead
8:59:51does anyone nag you and if so for what
8:59:55reason
8:59:56do you have a definite major purpose and
8:59:58if so what is it and what plan have you
9:00:01for achieving it
9:00:03do you suffer from any of the six basic
9:00:05fears
9:00:06if so which ones
9:00:09have you a method by which you can
9:00:11Shield yourself against the negative
9:00:12influence of others
9:00:14do you make deliberate use of Auto
9:00:16suggestion to make your mind positive
9:00:19which do you value most your material
9:00:21possessions or your privilege of control
9:00:23lean your own thoughts
9:00:26are you easily influenced by others
9:00:28against your own judgment
9:00:30has today added anything of value to
9:00:33your stock of knowledge or state of mind
9:00:36do you face squarely the circumstances
9:00:38which make you unhappy or sidestep the
9:00:41responsibility
9:00:42do you analyze all mistakes and failures
9:00:45and try to profit by them or do you take
9:00:47the attitude that this is not your duty
9:00:50can you name three of your most damaging
9:00:52weaknesses
9:00:54what are you doing to correct them
9:00:56do you encourage other people to bring
9:00:58their worries to you for sympathy
9:01:00do you choose from your daily
9:01:02experiences lessons or influences which
9:01:05Aid in your personal advancement
9:01:07does your presence have a negative
9:01:09influence on other people as a rule
9:01:12what habits of other people annoy you
9:01:14most
9:01:15do you form your own opinions or permit
9:01:18yourself to be influenced by other
9:01:19people
9:01:20have you learned how to create a mental
9:01:23state of mind with which you can Shield
9:01:24yourself against all discouraging
9:01:26influences
9:01:28does your occupation inspire you with
9:01:30Faith and Hope
9:01:31are you conscious of possessing
9:01:33spiritual forces of sufficient power to
9:01:35enable you to keep your mind free from
9:01:37all forms of fear
9:01:39does your religion help you to keep your
9:01:41own mind positive
9:01:43do you feel it your duty to share other
9:01:45people's worries
9:01:47if so why
9:01:49if you believe that birds of a feather
9:01:51flock together what have you learned
9:01:53about yourself by studying the friends
9:01:55whom you attract
9:01:57what connection if any do you see
9:01:59between the people with whom you
9:02:00associate most closely and any
9:02:03unhappiness you may experience
9:02:05could it be possible that some person
9:02:07whom you consider to be a friend is in
9:02:10reality your worst enemy because of his
9:02:12negative influence on your mind
9:02:15by what rules do you judge who is
9:02:17helpful and who is damaging to you
9:02:19are your intimate Associates mentally
9:02:21Superior or inferior to you
9:02:24how much time out of every 24 hours do
9:02:27you devote to
9:02:28a your occupation
9:02:31B sleep
9:02:33C play and relaxation
9:02:36D acquiring useful knowledge
9:02:39e plain waste
9:02:41who among your acquaintances
9:02:44a encourages you most
9:02:47B cautions you most
9:02:49C discourages you most
9:02:52D helps you most in other ways
9:02:55what is your greatest worry
9:02:58why do you tolerate it
9:03:00when others offer you free unsolicited
9:03:03advice do you accept it without question
9:03:05or analyze their motive
9:03:07what above all else do you most desire
9:03:11do you intend to acquire it
9:03:14are you willing to subordinate all other
9:03:16desires for this one
9:03:18how much time daily do you devote to
9:03:20acquiring it
9:03:21do you change your mind often
9:03:24if so why
9:03:26do you usually finish everything you
9:03:28begin
9:03:29are you easily impressed by other
9:03:31people's business or professional titles
9:03:33college degrees or wealth
9:03:36are you easily influenced by what other
9:03:38people think or say of you
9:03:40do you cater to people because of their
9:03:43social or financial status
9:03:45whom do you believe to be the greatest
9:03:47person living
9:03:49in what respect is this person Superior
9:03:51to yourself
9:03:53how much time have you devoted to
9:03:55studying and answering these questions
9:03:57at least one day is necessary for the
9:04:00analysis and the answering of the entire
9:04:02list
9:04:03if you have answered all these questions
9:04:05truthfully you know more about yourself
9:04:07than the majority of people
9:04:10study the questions carefully come back
9:04:12to them once each week for several
9:04:14months and be astounded at the amount of
9:04:17additional knowledge of Great Value to
9:04:18yourself you will have gained by the
9:04:21simple method of answering the questions
9:04:22truthfully
9:04:24if you are not certain concerning the
9:04:26answers to some of the questions seek
9:04:28the counsel of those who know you well
9:04:30especially those who have no motive in
9:04:32flattering you and see yourself through
9:04:34their eyes
9:04:36the experience will be astonishing
9:04:38you have absolute control over but one
9:04:41thing and that is your thoughts
9:04:44this is the most significant and
9:04:46inspiring of all facts known to man
9:04:49it reflects man's divine nature
9:04:52this Divine prerogative is the soul
9:04:54means by which you may control your own
9:04:56destiny
9:04:57if you fail to control your own mind you
9:05:00may be sure you will control nothing
9:05:02else
9:05:03if you must be careless with your
9:05:05possessions let it be in connection with
9:05:07material things
9:05:09your mind is your spiritual estate
9:05:12protect and use it with the care to
9:05:14which Divine royalty is entitled
9:05:17you were given a willpower for this
9:05:19purpose
9:05:20unfortunately there is no legal
9:05:23protection against those who either by
9:05:25Design or ignorance poison the minds of
9:05:28others by negative suggestion
9:05:30this form of Destruction should be
9:05:32punishable by heavy legal penalties
9:05:34because it may and often does destroy
9:05:36one's chances of acquiring material
9:05:38things which are protected by law
9:05:41men with negative Minds tried to
9:05:43convince Thomas a Edison that he could
9:05:45not build a machine that would record
9:05:47and reproduce the human voice because
9:05:49they said no one else had ever produced
9:05:52such a machine
9:05:54Edison did not believe them
9:05:56he knew that the mind could produce
9:05:58anything the mind could conceive and
9:06:00believe and that knowledge was the thing
9:06:02that lifted the great Edison above the
9:06:04common herd
9:06:06men with negative Minds told FW
9:06:08Woolworth he would go broke trying to
9:06:11run a store on 5 and 10 cent sales
9:06:14he did not believe them
9:06:17he knew that he could do anything within
9:06:19reason if he backed his plans with faith
9:06:22exercising his right to keep other men's
9:06:25negative suggestions out of his mind He
9:06:27piled up a Fortune of more than a
9:06:29hundred million dollars
9:06:31men with negative Minds told George
9:06:33Washington he could not hope to win
9:06:35against the vastly superior forces of
9:06:37the British but he exercised his divine
9:06:40right to believe therefore this book was
9:06:42published under the protection of the
9:06:44Stars and Stripes while the name of Lord
9:06:46Cornwallis has been all but forgotten
9:06:49doubting Thomas's scoffed scornfully
9:06:51when Henry Ford tried out his first
9:06:53crudely built automobile on the streets
9:06:55of Detroit
9:06:57some said the thing never would become
9:06:59practical
9:07:00others said no one would pay money for
9:07:03such a contraption
9:07:04Ford said I'll belt the Earth with
9:07:07Dependable motor cars and he did
9:07:10his decision to trust his own judgment
9:07:12has already piled up a fortune far
9:07:14greater than the next five generations
9:07:16of his descendants can squander
9:07:19for the benefit of those seeking vast
9:07:21riches let it be remembered that
9:07:23practically the sole difference between
9:07:25Henry Ford and a majority of the more
9:07:27than one hundred thousand men who work
9:07:29for him is this for it has a mind and
9:07:31controls it the others have Minds which
9:07:33they do not try to control
9:07:36Henry Ford has been repeatedly mentioned
9:07:39because he is an astounding example of
9:07:41what a man with a mind of his own and a
9:07:43will to control it can accomplish
9:07:46his record knocks the foundation from
9:07:48under that time-worn alibi I never had a
9:07:51chance
9:07:52Ford never had a chance either but he
9:07:55created an opportunity and backed it
9:07:57with persistence until it made him
9:07:58richer than creases
9:08:01mind control is the result of
9:08:03self-discipline and habit
9:08:05you either control your mind or it
9:08:07controls you
9:08:09there is no hallway compromise
9:08:11the most practical of all methods for
9:08:14controlling the mind is the habit of
9:08:16keeping it busy with a definite purpose
9:08:18backed by a definite plan
9:08:20study the record of any man who achieves
9:08:23noteworthy success and you will observe
9:08:25that he has control over his own mind
9:08:27moreover that he exercises that control
9:08:30and directs it toward the attainment of
9:08:31definite objectives
9:08:33without this control success is not
9:08:36possible
9:08:3757 famous alibis
9:08:41by old man if
9:08:43people who do not succeed have one
9:08:45distinguishing trait in common
9:08:47they know all the reasons for failure
9:08:50and have what they believe to be
9:08:51airtight Alibis to explain away their
9:08:54own lack of achievement
9:08:56some of these Alibis are clever and a
9:08:58few of them are justifiable by the facts
9:09:01but Alibis cannot be used for money
9:09:05the world wants to know only one thing
9:09:07have you achieved success
9:09:09a character analyst compiled a list of
9:09:12the most commonly used alibis
9:09:15as you read the list examine yourself
9:09:17carefully and determine how many of
9:09:19these Alibis if any are your own
9:09:22property
9:09:23remember 2. the philosophy presented in
9:09:26this book makes every one of these
9:09:28Alibis obsolete
9:09:30if I didn't have a wife and family
9:09:33if I had enough pull
9:09:35if I have money
9:09:37if I had a good education
9:09:40if I could get a job
9:09:42if I had good health
9:09:44if I only had time
9:09:47if times were better
9:09:49if other people understood me
9:09:51if conditions around me were only
9:09:53different
9:09:55if I could live my life over again
9:09:58if I did not fear what bake would say
9:10:01if I had been given a chance
9:10:04if I now had a chance
9:10:06if other people didn't have it in for me
9:10:09if nothing happens to stop me
9:10:12if I were only younger
9:10:14if I could only do what I want
9:10:17if I had been born rich
9:10:19if I could meet the right people
9:10:22if I had the talent that some people
9:10:24have
9:10:26if I dared assert myself
9:10:28If I Only Had embraced past
9:10:30opportunities
9:10:32if people didn't get on my nerves
9:10:35if I didn't have to keep house and look
9:10:37after the children
9:10:39if I could save some money
9:10:41if the boss only appreciated me
9:10:44if I only had somebody to help me
9:10:47if my family understood me
9:10:50if I lived in a big city
9:10:52if I could just get started
9:10:55if I were only free
9:10:57if I had the personality of some people
9:11:00if I were not so fat
9:11:02if my talents were known
9:11:05if I could just get a break
9:11:07if I could only get out of debt
9:11:10if I hadn't failed
9:11:12if I only knew how
9:11:14if everybody didn't oppose me
9:11:17if I didn't have so many worries
9:11:20if I could marry the right person
9:11:23if people weren't so dumb
9:11:25if my family were not so extravagant
9:11:28if I were sure of myself
9:11:31if luck were not against me
9:11:34if I had not been born under the wrong
9:11:36star
9:11:37if it were not true that what is to be
9:11:39will be
9:11:41if I did not have to work so hard
9:11:44if I hadn't lost my money
9:11:46if I lived in a different neighborhood
9:11:49if I didn't have a past
9:11:51if I only had a business of my own
9:11:54if other people would only listen to me
9:11:57if and this is the greatest of them all
9:12:00I had the courage to see myself as I
9:12:02really am I would find out what is wrong
9:12:04with me and correct it then I might have
9:12:07a chance to profit by my mistakes and
9:12:09learn something from the experience of
9:12:11others for I know that there is
9:12:13something wrong with me or I would now
9:12:15be where I would have been if I had
9:12:16spent more time analyzing my weaknesses
9:12:18and less time building Alibis to cover
9:12:21them
9:12:22building Alibis with which to explain
9:12:24away failure is a national pastime
9:12:27The Habit is as old as the human race
9:12:30and is fatal to success
9:12:33why do people cling to their pet alibis
9:12:36the answer is obvious
9:12:38they defend their Alibis because they
9:12:41create them
9:12:42a man's Alibi is the child of his own
9:12:45imagination
9:12:46it is human nature to defend one's own
9:12:49brainchild
9:12:51building Alibis is a deeply rooted habit
9:12:54habits are difficult to break especially
9:12:57when they provide justification for
9:12:59something we do
9:13:00Plato had this truth in mind when he
9:13:03said the first and best Victory is to
9:13:05conquer self
9:13:07to be conquered by self is of all things
9:13:10the most shameful and vile
9:13:12another philosopher had the same thought
9:13:15in mind when he said it was a great
9:13:17surprise to me when I discovered that
9:13:19most of the ugliness I saw in others was
9:13:22but a reflection of my own nature
9:13:24it has always been a mystery to me said
9:13:27Albert Hubbard why people spend so much
9:13:29time deliberately fooling themselves by
9:13:31creating Alibis to cover their
9:13:33weaknesses
9:13:34if used differently this same time would
9:13:37be sufficient to cure the weakness then
9:13:40no Alibis would be needed
9:13:42imparting I would remind you that life
9:13:44is a checkerboard and the player
9:13:46opposite you is time
9:13:48if you hesitate before moving or neglect
9:13:51to move promptly your men will be wiped
9:13:54off the board by time
9:13:55you are playing against a partner who
9:13:58will not tolerate indecision
9:14:00previously you may have had a logical
9:14:02excuse for not having forced life to
9:14:04come through with whatever you asked but
9:14:06that alibi is now obsolete because you
9:14:09are in possession of the master key that
9:14:11unlocks the door to Life's Bountiful
9:14:13riches
9:14:14the master key is intangible but it is
9:14:17powerful
9:14:19it is the privilege of creating in your
9:14:21own mind a burning desire for a definite
9:14:24form of riches
9:14:25there is no penalty for the use of the
9:14:28key but there is a price you must pay if
9:14:30you do not use it
9:14:32the price is failure
9:14:34there is a reward of stupendous
9:14:36proportions if you put the key to use
9:14:39it is the satisfaction that comes to all
9:14:41who conquer self-enforce life to pay
9:14:43whatever is asked
9:14:45the reward is worthy of your effort
9:14:48will you make the start and be convinced
9:14:51if we are related said the immortal
9:14:54Emerson we shall meet
9:14:56in closing may I borrow his thought and
9:14:59say if we are related we have through
9:15:02these Pages met

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