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These 9 AI Businesses Will Make You $1M (With Zero Employees) — Transcript

by Sabrina Ramonov 🍄 · 12,918 words · 1,859 segments · language en · Watch on YouTube

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0:00If you're not making money with AI yet,
0:02you're probably on the wrong path. And
0:04it has nothing to do with which tools
0:06you use or how technical you are. It has
0:08everything to do with which of the two
0:10paths you pick. Now, there are nine AI
0:12businesses that work right now, and they
0:15split into two different paths. I only
0:17figured this out by building my own AI
0:20app, which now has thousands [music] of
0:21paying users, and also growing the
0:23nearly 2 million followers across social
0:25media with zero employees. Now, I've
0:28seen a freelancer doing $30,000 a month
0:30from seven [music] clients. I've seen a
0:32guy doing $4 million a year from a paid
0:34AI community. And I just met someone who
0:37vibe coded an app with AI and hit
0:39thousands of dollars in monthly
0:40recurring revenue. All are completely
0:43[music] different but valid paths. Path
0:45A is for people who never want to cold
0:47DM a stranger. [music] Path B is for
0:49people who need income this week. So,
0:52I'm going to break it all down. I'm
0:53going to tell you which path [music] is
0:54which and then I'm going to recommend
0:56which ones you can choose. Okay, so
0:58let's get started. So these are the nine
1:00paths, but like I said in the beginning,
1:02there really are two paths you can
1:04choose. Path A and path [music] B. Path
1:07A is for people who never want to do
1:10outbound sales. You don't really want to
1:12reach out to people, have to sell people
1:14cold. Okay, so path A is for building an
1:18audience. and path [music] B are for
1:20people who want to pick a niche, do cold
1:23outreach, this could be cold emails,
1:24cold calls, or cold DMs, and get paid
1:27this week. So, if you're looking for
1:30fast income opportunity instead of
1:31something that kind of builds up over
1:33time, right, path A realistically can
1:36take [music] 1 to 3 years. Now, in the
1:39AI space, obviously AI is very hot right
1:41now. So, I've seen people explode in as
1:44short as like 3 months. My journey was
1:46similar. Like it took me about 3 months
1:48until I had my first viral hit. [music]
1:50And from there, everything just kept
1:51compounding exponentially. But this is a
1:54bit longer. If you want cash [music]
1:56like this week or next week, Path B is
1:59the one you want to choose. Neither one
2:01is better in my opinion. It just really
2:03depends on what your needs are and your
2:06personality. Some people are just really
2:08comfortable meeting people cold,
2:09reaching out to people. Other people
2:11kind of don't want that rejection from
2:14cold outreach. they'd rather have people
2:16come to them. By the way, that's me. I
2:18do not flourish in outbound sales. I
2:20like it when people come to me, inbound
2:22marketing. However, keep in mind that
2:24most people who actually hit $1 million,
2:27they end up doing [music] both of these.
2:28So, I'm really just talking about which
2:30path you're going to start with,
2:32realistically, you're going to layer in
2:34both of them. Okay. So, now let's start
2:36with number one. So, you guys have heard
2:38me talk about this a lot, but path
2:40number one is becoming an AI [music]
2:42content creator. And it's honestly
2:45really simple. Like all you have to do
2:47is watch tutorials on YouTube.
2:49Generally, you don't want to watch
2:50tutorials on other social media
2:52platforms because short form tutorials
2:54are just too short to convey useful
2:56information. I view all my shorts as
2:59traffic to my long- form tutorials on
3:01YouTube and in my newsletter. So, all
3:03you're going to do is let's say you pick
3:04a topic like Claude, super hot. Go to
3:07YouTube, search for this topic, and then
3:09you're going to follow along these
3:11tutorials. That's day one. And then day
3:13two, you're going to share what you
3:15learned. Okay? And this is the cycle.
3:17That's it. For example, you learned how
3:19to use claude on your phone using
3:21dispatch if you're on co-work or remote
3:23control if you're using cloud code. You
3:25learn that. The next day, you're going
3:26to share it on social media. And this
3:29loop continues and continues till you
3:32grow your audience, your followers,
3:34right? So, you just keep doing this
3:35until you grow your audience and
3:37followers. And the pitch is once you
3:40have honestly even like 10k followers,
3:44it sounds like a lot. It's really not a
3:46lot, but even at 10,000 followers,
3:49you'll notice that you'll start to get
3:51sponsorships and collaboration inquiries
3:54inbound. Now, it may take you, like I
3:57said, even 6 to 12 months for some
4:00people 1 to 2 years to hit 10K
4:03followers. Generally, the AI space is so
4:05hot right now that if you just copy
4:07other people's viral content, you should
4:10be able to hit this in three to six
4:12months. And by the way, the shortcut to
4:14do this is literally to go to Instagram
4:16or Tik Tok, search the hashtag claude,
4:20spend 10 minutes watching the viral
4:22videos that appear, and then you're
4:24going to copy them word for word,
4:27especially the first 10 seconds. Guys, I
4:30cannot tell you how many people like
4:31copy my own videos. They copy my
4:33prompts. They don't give me any credit.
4:35They go viral. And I don't care. Like,
4:37it's totally fine. Copy my videos. Copy
4:40other people's videos. But the most
4:41important thing is to copy it exactly.
4:44Especially the first 10 seconds. People
4:46feel really weird about copying, which
4:48is good because that means you have a
4:49moral compass. However, almost every
4:52single AI creator I've seen explode,
4:54they just did this. Like, this is
4:55literally the formula. You don't even
4:57need Chat to PT. Just open Tik Tok, open
4:59Instagram, search the thing you're
5:01learning. It could be Claude. It could
5:03be Hey Jen, it could be digital twins.
5:05Like whatever the topic is, just copy
5:07the existing viral videos that have at
5:10least 1 million views. Copy it exactly
5:13the title, right? The hook, what they're
5:16saying, like the script. Beyond the
5:19first 10 seconds, you can say whatever
5:20you want, but limit your video to 45
5:23seconds max. And by the way, this
5:25framework applies to text and image
5:28carousels as well. It doesn't just have
5:30to be video. But the general playbook
5:32for people just starting out is to copy
5:34what already works. Over time, you will
5:36develop your own taste and voice and
5:39like what you like to post about and
5:41you'll be copying a lot less. But for
5:43everyone who's just starting, I highly
5:44highly recommend this. Okay, so that's
5:47number one, creating content. And like I
5:49said, the monetization path for this is
5:51you're going to have sponsors reach out
5:54wanting to do collaborations. The reason
5:56for that is there's obviously a ton of
5:57money going into AI right now. And so
6:00you have all of these startups, these
6:02companies flushed with hundreds of
6:04millions of dollars in funding and
6:05they're looking to just buy creators,
6:08sponsor their videos. And so it's
6:10really, really easy to burn money
6:12actually as an AI content creator. In
6:14fact, if you've been in the social media
6:16space for a while, you'll notice that
6:18most creators who are in it for more
6:20than three plus years, they all switch
6:22to AI. [laughter]
6:24Um because I see like some big creators
6:26and I'm like how did they get that big?
6:28I'm like oh well they started you know 5
6:30to 10 years ago and they're just
6:31pivoting to talk about AI topics because
6:33that's what's doing really well right
6:35now. It's really easy to get started
6:36with contents very easy to get
6:38sponsorships as well. Once you kind of
6:40hit that minimum floor of at least
6:4210,000 followers across platforms you'll
6:45easily start getting sponsorship
6:46collaboration deals. AI business number
6:48two is repurposing as a service. So,
6:52it's actually related to number one. If
6:54you do number one first and then offer
6:56number two, you'll be in a even stronger
6:58position. So, let me type it here. So,
7:00the first step is just explaining what
7:02repurposing is. So, let me explain it in
7:05terms of my experience as a content
7:07creator. So, when I first started, I
7:09just did one LinkedIn post a day. That
7:11was it. Eventually, I got the bandwidth
7:13to do a couple Tik Tok posts per day.
7:16But these are just two platforms. What
7:18about Instagram? What about Facebook?
7:21What about Twitter? What about Substack?
7:24I'm probably missing some. What about
7:25Pinterest? Etc., etc. The pitch here is
7:29you DM a creator and you say, "I want to
7:32help you grow. You don't have to do
7:34anything. I'm just going to help you
7:36grow on these platforms and you don't
7:39have to do anything extra. I'm just
7:41going to take your existing content. For
7:43example, let's say somebody makes long-
7:45form YouTube tutorials. You can take
7:47that, cut it up into shorts, and then
7:49grow it on Tik Tok, Instagram, let's
7:52just say threads to throw it in there.
7:54So, these three platforms. The reason
7:56this works is because content creators
7:58are not system builders. Like, they're
8:01not AI people for the most part. Only a
8:03very tiny portion of content creators
8:05actually know anything about AI,
8:07building systems, automation, or
8:09anything like that, right? You have this
8:11entire other universe of creators who
8:14just don't know how to do any of that,
8:15but they all want to grow. So, if your
8:17pitch to a creator is like, I'm going to
8:19help you grow hands-free on autopilot.
8:22You don't have to do anything, and I'm
8:23going to completely manage it for
8:25multiple platforms is a winning pitch.
8:27People make the mistake instead of
8:29pitching creators like individual tasks.
8:32Like, I am just going to do video
8:34editing. It's like that's nice, but it's
8:36not high leverage. People always want
8:39the outcome and the outcome you're
8:41delivering here are just straight up
8:43followers without zero additional
8:45effort. That is the pitch. That's why
8:47it's compelling and that's the correct
8:48way to approach it. You don't want to
8:50pitch like individual tasks like, "Oh,
8:52I'm just going to do editing for you or
8:54I'm just going to set up your many chat
8:56automation or help you set up your
8:58website." This one's just a one-time
9:00thing. This one is a task. The closer
9:02you can get to promising and actually
9:05delivering on the outcome that creators
9:07want, just followers, the more valuable
9:10your pitch. Nobody else is offering
9:12that. And number three, you have a
9:14unique advantage if you already know
9:16about AI building systems and AI
9:18automation. Most creators are not in AI.
9:21They don't know that you can just take
9:23one type of content and repurpose it
9:26with AI into another type of content and
9:28then post it automatically on social
9:30media. you can be the one to set up
9:32those systems and then charge a monthly
9:34retainer just to keep an eye on it and
9:36make sure it's up to date. So that's
9:37number two. And by the way, right now
9:39we're talking about path A. So path A
9:41are things that take a little bit longer
9:44to build up. It's not necessarily like
9:46the fastest cash, but 6 7 8 9 will all
9:50be path B of like things you can sell
9:53right now. The reason I'm going to start
9:55with these is because they're all
9:56incredibly valuable. If you've heard my
9:58content, building a personal brand or
10:00just getting good at creating content,
10:02whether for yourself or for other
10:03people, is just such a hugely valuable
10:05foundational skill. So, I'll almost
10:08always start my recommendation with this
10:10bias because it's worked so well for me.
10:13And I misunderstood so much of it
10:15because I was technical and had a
10:17Silicon Valley bias when I started
10:19creating content. I really didn't
10:21understand how exponential or high
10:23leverage it could be. So number three is
10:26faceless. Now there's a lot of
10:29misunderstanding around how faceless
10:32channels actually make money. So I'm
10:34going to start by dispelling a lot of
10:36that confusion. For faceless channels,
10:38there are generally two monetization
10:40paths. One makes a lot more money than
10:42the other. So one is getting paid from
10:45the platform based usually on the number
10:48of views you get, the demographics of
10:51your audience. So if it's an older
10:53demographic, it's typically worth more
10:55to the platform and then you multiply it
10:57by views and how long people are
10:59watching. This is called platform
11:01rewards. The second way to make money
11:03through faceless is to use AI to
11:06replicate viral formats that are
11:08faceless and then drive people's to some
11:11kind of offer. So for example, this
11:13could be a mobile app. This could be a
11:15digital product like an info product.
11:17This could be just something in your
11:18link tree. It could even be coaching or
11:20something like that. So, mobile or
11:22digital. So, both paths can work.
11:25However, most of the content you're
11:28probably watching is actually talking
11:30about this path platform rewards. This
11:33can make money. For example, if you've
11:34heard about YouTube channels like ASMR
11:37or bedtime music or interesting like
11:41edutainment style faceless
11:42documentaries, they can make thousands
11:45and thousands of dollars per month. Like
11:47it's absolutely possible to make 50,000
11:49per month with platform rewards.
11:51However, there's really only one
11:53platform where that's possible and
11:55that's YouTube and it's not shorts. It
11:57has to be long- form video. You just
12:00don't get paid that much for YouTube
12:02shorts, for Instagram reels, for things
12:04on Facebook or even from Tik Tok. So, if
12:07you're seeing a lot of content around
12:08making faceless videos, just keep in
12:10mind it needs to be YouTube. It needs to
12:12be long form. And honestly, like 100% of
12:16the truly successful channels I see
12:18monetizing are not automated. So this is
12:21a common misconception. Just because
12:23something is AI does not mean that it
12:26was automated. There's a lot of
12:27conceptions about faceless. So I'm just
12:29trying to clear the misconceptions
12:31related to this one. Faceless platform
12:34rewards and how to make money from it.
12:35Then I'll dive into the next one. So if
12:37you want to pursue this path, YouTube
12:39long form, do not automate it. You can
12:42still use AI though. You can use AI to
12:44generate the images, generate the video
12:46clips, help you with editing, brainstorm
12:48titles, do competitive research, create
12:50the thumbnails, create the SEO optimized
12:52descriptions. You can use AI at like
12:55every step of the process, but do not
12:58automate it. This is a very common
13:00beginner mistake. Oh, I'm just going to
13:02put a prompt here and just let it run
13:04and hope that it works. It's just never
13:06like that. So, the most successful
13:07channels in the faceless space that are
13:09truly making like at least 10, $20,000 a
13:12month, this is the formula. They copied
13:15other channels. They did research on the
13:17niches where you have YouTube channels
13:20with a relatively like low number of
13:22subscribers, high number of views,
13:25faceless, and then they just copy that
13:27format. Like that's it. You'll notice a
13:28recurring trend in content creation,
13:30which is that people are not really that
13:32original to begin with. We just copy
13:34other people. But over time, you develop
13:37your own taste, your own preferences,
13:39and your unique brand. Which is why I
13:41personally don't mind encouraging people
13:43to copy in the beginning because
13:44eventually, as long as you stick in the
13:47contents creation game, you will figure
13:49out all the other stuff. I want to
13:51dispel that myth because I do believe
13:53Faceless is really powerful, but there's
13:55a lot of misleading claims around
13:57income. This makes way more money than
14:01over here. So, it's really hard to get
14:04millions of views on YouTube
14:06consistently because to be generating
14:08this on a consistent basis per month,
14:10you need a lot of views every single
14:12month. Whereas, when you use faceless
14:14formats to drive it to your offer,
14:17offers could even be like your product,
14:19right? For example, I have seen viral
14:21Tik Toks. This is another advantage of
14:24this one. You can use the short form
14:27platforms which have the most explosive
14:30growth. Whereas, if you were optimizing
14:32for platform rewards, even from a viral
14:34Tik Tok, you would not make that much
14:36money. Because I own a faceless channel
14:38that's gotten like millions and millions
14:39of views, and I can tell you like the
14:41money from Tik Tok is like near zero.
14:44Like, it's crazy. But the beautiful
14:45thing is you can use the short form
14:47algorithms, Tik Tok, Reels, YouTube
14:49Shorts, go viral, and then drive people
14:52to an offer that's not based on views
14:55and demographics and things like that.
14:57Just as an example, I have seen one
14:59mobile app basically post slideshows
15:01containing tips on how to go viral on
15:03Tik Tok. It drove traffic back to the
15:07offer which is a mobile app and it
15:09generated thousands and thousands of
15:11monthly recurring revenue from these Tik
15:13Tok slideshows which can be 100%
15:16automated with AI. The cool application
15:18of AI here is that you can replicate
15:20viral formats that maybe they had a
15:23person originally, but now you can
15:24replicate it with AI and make it look
15:27really good too. Make it look really
15:29high quality as well and then post it on
15:31the short form platforms. Leverage their
15:33high growth explosive algorithms and
15:35then drive to a paid offer that's
15:37outside of platform rewards. That is my
15:41spiel on Faceless. So, I think Faceless
15:43gets a bad rep because people only think
15:45about just like weird AI videos, but
15:47actually people are making a lot of
15:49money through Faceless. It just may not
15:51be where you think or what you think.
15:53Okay, so that's Faceless. So, just to
15:55recap the three we've talked about, they
15:57all are path A, meaning takes a little
16:00bit of time to snowball and grow.
16:03Realistically, set aside 1 to 3 years.
16:06This is path A, but they're all really
16:08powerful as well. Number four here is
16:11education. Actually, I'm going to say
16:13specifically education communities. So
16:16number four is education communities.
16:18This also takes a long time to build up.
16:21You will notice that the most successful
16:23communities are started by founders who
16:25did step number one. So they built a
16:27massive brand and following first and
16:30then they launched a paid community and
16:32drove their audience into it. This takes
16:35time. This is a common mistake I see is
16:37like people launch a community and just
16:39assume people will actually want to
16:40join. Um, that's strange. [laughter]
16:44Nobody knows who you are. You have no
16:45credibility. So like why would random
16:48internet strangers join your community?
16:50Okay, so let's talk about that. So yeah,
16:51there are lots of AI communities in
16:53school. A lot of the ones that I'm in
16:55are making at least $50,000 per month. I
16:58think the winner of school was making
17:00300,000 per month from a paid AI
17:03community. So I'll just give you some
17:05samples or categories. So just learning
17:08AI is just one category. AI automation
17:11is another category. Making money with
17:14AI like how do you actually pitch and
17:16sell your services? What should your
17:18services be? Creative use cases like
17:21really cool videos. How to use AI image
17:23and creative tools like in a really
17:26advanced way like not a noob beginner
17:28way. Vibe coding is another upand
17:30cominging area. So there are a couple
17:32school communities popping up here.
17:34There's a lot here in this one. And then
17:36there are also communities popping up
17:38targeting different demographics. For
17:40example, I have a school community. It's
17:42free, but it's like specifically for
17:45women in AI. That's one example
17:48demographic. I'm also seeing school
17:50communities pop up targeting for example
17:52Gen X, right? So that would be another
17:54demographic that you can target. And the
17:56reason why communities are really
17:58powerful as a revenue model is because
18:00it's recurring, right? So, traditionally
18:02in the info product space, you might
18:04sell like a course, you might have a
18:07cohort or like workshops. And the cool
18:09part about a community is it has all of
18:12that, but it also has people. And what
18:15I've learned is that people are actually
18:18premium. Like people are willing to pay
18:21a lot of money to be in a space of other
18:24talented amazing people. That's why even
18:27for my free community I have qualifying
18:30questions before you can join because I
18:32don't want lowquality people. I want
18:33highquality people because that is what
18:35makes a community special and valuable.
18:38So in the traditional info products
18:39world you might sell a course cohort or
18:41workshop one time. The cool thing about
18:43a community is it's a recurring monthly
18:45fee. That's why when I mentioned earlier
18:47like the types of communities in AI,
18:49pretty much all of the ones I'm actually
18:52active in make at least $50,000 per
18:56month with a very very tiny team. So
18:58what is the offer here that's so
19:00special? So the community itself comes
19:03with a course. So if you join any of the
19:05AI communities, it'll have like a
19:07classroom laid out. Start here, learn
19:09this. So it comes with this course. It
19:11kind of comes with a cohort because
19:13you're learning alongside new people all
19:15the time. And then you have like weekly
19:17workshops, meetings, builds, Q&A
19:20sessions. So that's all included in the
19:22community. And then it also comes with
19:24like amazing talented people so that you
19:26feel part of something bigger than
19:28yourself and you're inspired by other
19:30people who are winning in the community.
19:32So the community offer as a whole is all
19:35four of these. You get courses, you get
19:37to learn alongside people who are at the
19:39same level, your cohort. You get weekly
19:41workshops in my school community. We
19:43have like four to five events per week
19:46that are free for members. Like that's
19:48incredibly valuable. And then you get to
19:50be surrounded by people who are actually
19:51winning. So my favorite posts in any
19:54community are the wins.
19:57And this is how you actually distinguish
20:00your community from all of the other
20:02ones out there. It's very easy actually
20:04to copy other people's content. You
20:07could just join a community, copy all
20:10their courses, and in fact, people do
20:11that all the time. That's one of the
20:12downsides in general of info products.
20:15But what you can't replicate easily are
20:18the people number one, and the wins that
20:21they have. For example, somebody sharing
20:23that they just closed a $10,000
20:25contract. Somebody sharing that they
20:27just hit a revenue milestone for their
20:29app. somebody sharing that they just
20:31signed on three speaking gigs worth
20:34$15,000. Like those are the things that
20:36are really hard to replicate but make
20:38your community super super valuable long
20:41term. Okay, but how do you actually
20:42build the community? Well, if you study
20:45all the communities I'm in that make 50k
20:48plus per month, the funnel is like
20:50really really simple. It's actually all
20:52number one content. So basically they
20:55make content. Primary platforms are
20:57YouTube, long form and Instagram because
21:00this has DM automations. So Instagram
21:03and Facebook because of their many chat
21:05automations makes it exceptionally easy
21:07to drive people to a specific offer. So
21:10their top of funnel here is YouTube
21:12videos, Instagram videos, and then they
21:14just drive people to the school
21:16community. For example, here's a really
21:18complicated AI automation. You can build
21:20this yourself or you could just join
21:23this school community for whatever $70
21:25per month and just download the
21:27template. A lot of people who value
21:29their time will just join the school
21:30community. It comes with a lot of other
21:32perks as well. Like I talked about like
21:34the whole classroom, people who are
21:35winning, discounts, etc. This is the
21:38entire funnel. It's not more complicated
21:40than this, but you can absolutely scale
21:42this to 50,000 per month with honestly
21:45no team. You might want to hire a couple
21:47people for your sanity, but it's
21:49definitely possible to scale this. Okay,
21:51now we'll talk about path B. So
21:53everything we talked about in path A,
21:55one, two, three, four, it absolutely
21:57works, but it can take 1 to 3 years to
22:00compound and really figure it out. So
22:02what if you need income like right now
22:05or yesterday? That's where people kind
22:07of object to building an audience and
22:09would prefer a business idea that leads
22:11to cash faster. So, the next four
22:13businesses can put money in your bank
22:15account within the next, let's say, 72
22:18hours cuz I don't want to overpromise.
22:20Okay, so number five is building
22:22[clears throat] a personal AI assistant
22:24for busy founders. Okay, we're going to
22:27call this an assistant. So, just imagine
22:30like a busy founder. Actually, this is
22:32me right now.
22:34I had so many bugs in Blueot this
22:36morning. Like, it was insane. So, just
22:39imagine like a really busy, stressed out
22:41founder. Maybe it's a solo founder,
22:43maybe they have a tiny team. They're
22:45honestly just drowning in work every
22:48single day. Most founders again are
22:50non-technical and just like content
22:52creators, they are not building systems
22:55or automations actively. Most founders,
22:58what the opportunity here is is to build
23:00an AI assistant for them that actually
23:03takes off like 10 to 15 hours of work
23:06every single week. So, for example,
23:08building an AI assistant that like scans
23:10their email every morning and surfaces
23:12the things that are most urgent, that
23:14looks through their CRM data, follows up
23:17with leads that are stale or leads that
23:19are at risk, right? That's a huge one.
23:21Like building internal dashboards just
23:23so the founder knows what is even going
23:25on in their company like sales
23:27dashboards, support dashboards, social
23:29media dashboards for analytics. All of
23:31these things are incredibly valuable to
23:34a busy founder. But a typical busy
23:36founder is non-technical. They don't
23:37know how to build systems. They don't
23:39know how to build automations. And
23:40they've heard about this AI thing, but
23:42they don't like really know where to
23:44start. Because if you just like Google
23:45search or ask chat AI, you get about a
23:48billion different things and they're all
23:50geared towards different types of
23:52people, right? So if I am just a busy
23:55founder, like I need help with sales, I
23:58need help with support, I need help with
23:59marketing, usually social media
24:01marketing, and I need help with admin.
24:03Another area here could be like
24:04recruiting, HR, so building automations
24:07to help find really good candidates and
24:09also filter through applications. But
24:11these are the stereotypical areas that
24:13every founder needs help with, right?
24:15We're talking about recruiting,
24:17admin/productivity,
24:19sales, CRM, support, marketing like
24:22social media marketing, etc. So, you
24:24have a defined archetype and they have a
24:28defined set of problems. The offer here
24:30is to build an AI assistant. You could
24:34call it like their second brain or
24:36something. But the distinction though is
24:38this AI assistant should actually do
24:40stuff, not just tell you to do stuff. So
24:42it should be able to write emails. It
24:45should be able to proactively reach out
24:47to leads that have gone stale or that
24:49are at risk in your pipeline. Like it
24:52should be able to actually do things,
24:53not just tell the founder, here's
24:55everything you're missing out on. Is
24:57that stressful? So the offer here is
24:59build an AI assistant to help with, you
25:01know, it doesn't even have to do all of
25:03these tasks. I would personally start at
25:05probably admin cleaning up email and
25:08then also CRM. And by the way, there are
25:11AI tools you can install to do this,
25:13right? The offer is setting it up and
25:16then maintaining monthly or continuing
25:18to build on top. And if you ask, well,
25:20where do you get your first five
25:22customers? It's really, really easy. I
25:24would just cold DM people on Instagram
25:27and LinkedIn. Pretty much only those two
25:30platforms. Instagram is the new
25:32LinkedIn. LinkedIn is like kind of
25:34irrelevant now. All of the people who
25:37have LinkedIn profiles hang out on
25:39Instagram. Like they don't really hang
25:41out on LinkedIn unless you're actively
25:42searching for a job unless you're
25:44recruiting or unless you're selling
25:46something or building a personal brand.
25:47Like those are the archetypes of people
25:49hanging out here. that all of these
25:50people hang out on Instagram all of the
25:53time. Okay, so all you have to do is DM
25:56busy founders on Instagram and LinkedIn.
25:58Well, you might say, "How do I find busy
26:00founders?" Well, obviously you can make
26:03content, right? However, we talked about
26:05like you want cash now. So, I wouldn't
26:08recommend this. What I would recommend
26:10is go find the people who are making
26:12content. Let's say someone's making a
26:15video about productivity AI tools. Go
26:18find the people who commented on that
26:20video. Right? You guys have seen my
26:22Instagram reels where it's like, "Hey,
26:24there's just like this amazing thing.
26:26Comment this to get the playbook." Okay?
26:28So, go to those people who commented to
26:31get this amazing thing because clearly
26:32they want the amazing thing. However,
26:34most people like commenting on that
26:36stuff, they don't take action anyway on
26:38the thing that you're giving them just
26:40cuz they don't have time. Like I can
26:42send someone a 30-minute tutorial, but
26:44like at the end of the day, I'm counting
26:46on that person to actually go through
26:48the 30-inut tutorial. Whereas, if you've
26:50never run a business before, this may
26:52come as a shock, but if you've run a
26:54business, busy founders like to throw
26:56money at problems. Like, I would much
26:58rather have someone DM me, hey, I'm
27:00going to do everything for you. Just pay
27:03me this. I'll be like, okay. because I
27:06don't want to sit around for 30 minutes
27:08to set it up and probably troubleshoot
27:10it and it's going to take like 3 hours,
27:12right? I'm drowning in work. Like this
27:14is the busy founder drowning in work
27:16pulled in every direction. Total FOMO
27:18cuz they hear about this AI thing, don't
27:20know what to do with it. You need to
27:21just do it for them. Like they shouldn't
27:23even care about what tools you install.
27:26So for example, for email fixer is a
27:28really awesome tool specifically for
27:30email. You don't have to set up like all
27:32this nen weird stuff. just installing
27:34that and maintaining that and then it's
27:36rolling it out for the rest of the team
27:38is like a huge productivity unlock that
27:40normally they would have to do
27:42themselves and they don't want to do it
27:44themselves. So when you're pitching to
27:46founders, honestly, any executive, this
27:49is the main thing to keep in mind. You
27:50need to like just do it for them and
27:52just charge more because it's fine.
27:55People, they don't want to have to do
27:57stuff themselves. And I'm saying that as
27:59someone who gets DMs every single day,
28:01I'm like, okay, that's nice, but I still
28:03have to do all the work, so it's not
28:05that valuable to me. So yeah, I mean,
28:07that's pretty much the pitch. Like, I
28:08will build you an AI assistance that is
28:11going to save you 15 plus hours per
28:14week. Like that's the pitch. And I would
28:16just start with a small subset of things
28:18that you're confident you can automate
28:20or streamline. Like I mentioned before,
28:22email is a really good one to start
28:23with. Anything related to social media
28:25marketing. For example, you could build
28:27a nice little dashboard where you can
28:29see everybody's posts and how well
28:31they're performing. Like little things
28:32like that. You'd be surprised how little
28:34visibility founders have into what's
28:36actually going on. If you ask me right
28:39now which of my posts have done well in
28:41the past week, I couldn't tell you. I
28:42just don't even look. I have so much
28:45other stuff I'm trying to do and build
28:47and fix that I don't even know. So,
28:49multiply that for your typical founder
28:51who's non-technical, does not build
28:53systems, does not build automations, and
28:55does not have time to learn any of this
28:57stuff. Okay, so number six is Claude.
29:03Specifically, Claude training for
29:05businesses. Okay, Claude is basically
29:07the hottest AI tool to learn right now.
29:10And there are tutorials on it on
29:12YouTube, but there's really not as many
29:15as you would think. Like I have some
29:17co-work tutorials, but there's probably
29:18less than a hundred co-work tutorials in
29:21total on YouTube because it's fairly new
29:24and there are all these different use
29:26cases that aren't addressed in the
29:28tutorial. For example, how do we use
29:30Claude Co-work as a team? like most
29:32people making Claude tutorials are
29:34literally like soloreneur. So I don't
29:37even know what I would do to use it as a
29:39team. It's just not something I do. Um
29:42and then well how do I use cloud if I'm
29:44at a mid or largesiz company? I
29:46personally am using cloud just as a solo
29:48person. So I don't really think about it
29:51in terms of team rollouts or in terms of
29:54the challenges and caveats of rolling it
29:56out at a mid to large company. However,
29:58everybody wants to learn cloud.
30:00Literally everybody. Whether it's SMB,
30:03midl large, soloreneur, everybody just
30:05wants to learn claude. So there's a ton
30:07of opportunity. So here's the offer.
30:10It's claude training for businesses
30:13specifically. I would say business
30:14teams. And again, you can have different
30:17variations of this. You could do a
30:18claude co-work training. You could do a
30:20cloud code training for teams. You could
30:22do a cla training specifically for
30:24marketing teams. You could do a cloud
30:26training specifically for busy founders.
30:29Cloud training for finance people, CFOs,
30:32accountants. You can pitch this many
30:34different ways, but all I'm saying is
30:36there's a massive opportunity and
30:38honestly not enough supply for clawed
30:42training, especially when you think
30:43about in the context of all the mid to
30:45large companies and teams that are
30:47trying to figure out how to use this. So
30:50the pitch is literally I'm going to
30:51train your team how to use Claude in one
30:54day and you're going to save five hours
30:56per week per person and let's say you
30:58charge whatever 10 to 40k for that.
31:01People ask me all the time like how much
31:03should you charge? And my answer for
31:06services, training, consulting is always
31:09the highest number you can say out loud
31:12without laughing
31:14because it's really more of like a
31:16personal security thing than it usually
31:19is a budget thing. We're talking about
31:20like companies, guys. Companies have
31:22money. They don't know what to spend it
31:24on. They spend it on a lot of wasteful
31:26things. So I think AI training and
31:28upskilling your people is actually a
31:30very good use of funds for a business.
31:33And so I'm a big pro proponent actually
31:35in charging businesses even though I
31:37keep all my AI education free for
31:40consumers, right? Because that's who's
31:41mostly digesting my content. So how do
31:43we find our first five customers? So
31:45let's say you watch Sabrina's Cloud
31:47tutorials and you are now a Claude
31:49Co-work Pro. I just posted a video today
31:52or yesterday. It's my Claude Co-work
31:54Master Class from last week with five
31:56insane use cases. If you just go through
31:58that one video, you can absolutely start
32:01charging businesses thousands of
32:02dollars. Like, I've gotten comments on
32:04that video that are like, I cannot
32:06believe this is free. This is like more
32:08I've learned than paying thousands of
32:10dollars for this other thing. All of the
32:12content and education already exists out
32:14there. It's just a matter of like
32:16packaging it for a particular type of
32:18business or packaging it for a team.
32:20Like in that video, I don't really talk
32:22about how you would roll this out and
32:24collaborate within Claude in a team
32:26setting. So there's a lot of value in
32:28adding that perspective in. But in terms
32:30of how to get your first, let's say,
32:32five customers. And remember, we're
32:34going for as fast as possible.
32:36Obviously, you can make content and I'm
32:38a big proponent of that, but it's a
32:40little bit slower. So here, I would say
32:43number one, the same thing we talked
32:44about before, cold DM, focus only on
32:47LinkedIn and Instagram. Same principle
32:50as before. Like go find a viral Claude
32:52video, look at who's commenting and DM
32:54those people. Just be like, "Hey, I saw
32:56you were interested in like setting up
32:58Claude and Remotion to make unlimited
32:59videos." I actually like teach teams how
33:02to do that. Would your team be
33:03interested in that? Actually, from my
33:05Remotion tutorials, I get lots of
33:07requests that are like, "Can you just
33:08set this up for me?" Go back to what we
33:11previously talked about. Busy founders,
33:12they want you to just do it for them.
33:15It's one of my challenges with my own
33:16education. And it's like I can show you
33:18everything, but at the end of the day,
33:20someone has to do it. So cloud training
33:22is great because you can actually like
33:24sit down virtually with a whole team and
33:27make sure everyone is hands-on doing
33:30stuff and learning this stuff. So same
33:31as before, cold DM people on LinkedIn
33:33and Instagram, look for people who are
33:35already trying to learn this stuff.
33:36They're commenting on reels, trying to
33:38get the playbooks, trying to get the
33:39guides. I guarantee you some percentage
33:42of them just want you to do it for them
33:44or hold their hand through it and
33:45they're absolutely willing to pay.
33:47Second way to get customers is to be a
33:49guest on a large podcast or YouTube
33:52channel that does Claude training. For
33:55example, if you check my YouTube
33:56channel, I've recently had guests
33:58walking through their Cloud setup, their
34:00Microsoft C-Pilot setup. And from that
34:03collaboration, you not only build your
34:05own content and personal brand, but you
34:07can get leads directly from the content
34:09directly because everybody knows I don't
34:11do consulting, coaching, training, or
34:13any of that. So, I'm just going to refer
34:15you to the person who's in the video
34:18showcasing their expertise. So to do
34:20this though, what you should do is you
34:22DM YouTubers that are covering Claude
34:25and be like, "I made a really unique
34:27Claude workflow. It does this. Would you
34:30like me to show it to your audience for
34:32free?" YouTubers love this because it's
34:34like extra content for free. No
34:36additional work. I just have to show up,
34:38ask some questions, right? And then you
34:40benefit from this because then people
34:42watching your video are like, "Oh, wow.
34:44That looks super cool. I want this guy
34:46to roll it out in my team or train my
34:48team on exactly how to do this. Okay, so
34:50that's another idea. Honestly, just cold
34:53DMs work. And let me caveat this. Don't
34:56DM five people per day. DM like 200
34:59people per day. So, just a quick note on
35:01volume. When I say DM people, I mean
35:04like sit there for 4 hours DMing people.
35:07Don't just DM people for 10 minutes and
35:10then wonder why no one responded. more
35:12than 200 might be flagged as spam on
35:14these platforms. So, I would safely keep
35:16it to like 200. But for sure, after like
35:19one week of doing this, you're going to
35:21get clients. It's impossible not to.
35:23There's so much demand for Claude lack
35:25of supply in terms of highquality
35:27training. And then the people who do
35:29have highquality training often don't
35:31have a personal brand. It's not like
35:33their funnel is full of volume and
35:36overflowing either. just tons and tons
35:38of opportunity for cloud training
35:40specifically for businesses,
35:42specifically for teams. That's how I
35:43would pitch it. So, now we're going
35:45through the list of get paid as fast as
35:47possible. Number six was cloud training
35:49for businesses. And number seven is kind
35:51of in a similar vein, but it's
35:53consulting. And you know, there is
35:55overlap between claude training and
35:57consulting. But the reason I single out
36:00cloud training is because I'm personally
36:02seeing a spike in demand for that
36:04specific thing, that specific tool.
36:06teach a business that has multiple
36:08people, a team. That is a very specific
36:10offer. When it comes to AI consulting,
36:12like traditionally, this could be things
36:14like strategy. So, you would normally
36:17start with an audit, right, to identify
36:19gaps and processes in a business where
36:22AI could be deployed to help streamline,
36:24automate things or save hours and hours
36:27per week. It could be tool selection
36:29like what's our actual implementation
36:31roadmap for automating processes with AI
36:34or rolling out things. It could also be
36:37training but it doesn't have to be
36:38claude training. In a lot of mid to
36:40large companies for example they're
36:41stuck with co-pilot no matter what like
36:43they just cannot use claude they cannot
36:45use chatbt etc. So it could be a
36:48different type of AI training. It could
36:50be co-pilot training etc etc. I will
36:52caveat this by saying AI consulting is
36:55hard to get into if you've never done it
36:58and have no work experience. Meaning
37:00like you don't really know how to reach
37:02out to people. You don't know how to set
37:03expectations. you don't know how to set
37:06up a successful engagement. It can be
37:09really stressful to start with, but it
37:12also teaches you those amazing skills.
37:14So, everything I just said, how to set
37:16expectations properly, how to reach out
37:18to people, how to sell them, how to set
37:19up engagements so they're successful,
37:21those are all really incredible skills
37:23you learn through AI consulting. And
37:25it's also one of the fastest paths to
37:28cash. So, once you learn how to do it,
37:31you always feel like you can do it
37:33again. If you were in a cash crunch this
37:35month, you can be like, "Okay, let me
37:36just grab another consulting client or
37:39two because I know that this month is
37:41going to be a cash crunch." So, what is
37:43the offer? Honestly, it can be any
37:45combination of these, but usually as a
37:47consultant, you'll start with this first
37:49step because until you have a clear
37:51picture of what a company does, the
37:53tools they use, how their processes
37:56work, how the teams collaborate, it's
37:58really hard to recommend some of these
38:00other things. So, a lot of consultants
38:02will start with what's called an audit
38:04just to understand where your business
38:06is at, especially in terms of AI
38:08adoption and AI fluency. News flash,
38:10most people at are like a level one out
38:13of five. So, if you're watching this Tik
38:15Tok or YouTube, you are in a very tiny
38:17tiny bubble in the world of people
38:19watching AI content on a Friday
38:21afternoon. Most normal people would
38:22think that's really weird. So, just so
38:26you're not surprised, on a scale of 1 to
38:28five in AI fluency and maturity, most
38:30businesses are at a level one. We're
38:33talking like they installed chat GPT a
38:35few months ago and they like typed in
38:37some prompts, like not even some very
38:38good prompts. People are always
38:40surprised by that. But that's why
38:42there's so much opportunity in AI
38:44education, training, and consulting
38:46right now because the gap is actually
38:48huge. And there's a lot of highquality
38:51education content out there, but it's
38:53not reaching the mainstream. If you
38:55watch co-work tutorials, there may be
38:57like one or two co-work tutorials that
38:59have crossed 1 million views on YouTube.
39:01Just keep in mind, you're in a tiny
39:02bubble. If you're watching this right
39:04now, most businesses you interact with
39:06are going to be at a level one out of
39:09five, which is why you really want to
39:11start here and understand that before
39:13recommending tools or building out road
39:15maps or even structuring your training.
39:17So, the pitch is really simple. Hey, I'm
39:19an AI expert. I help people save 20
39:22hours per week and gain more revenue
39:24through the adoption of AI tools. Let me
39:26audit your business and I'll show you
39:28where AI will save you time and money.
39:30Typically for an audit, some people do
39:32it for free when you're just starting
39:34out. I think that's okay. But typically
39:37for an audit, as low as 500 to as high
39:40as 15K. It really depends on the
39:43complexity of the business and whose
39:45attention you have. When you're dealing
39:47with like businesses that are actually
39:49generating money, this is not considered
39:52a lot of money. Businesses often waste
39:54money on so many things, which is why
39:56I'm actually fine charging businesses
39:58with money because I would rather
40:00businesses invest in upskilling their
40:02employees than random other wasteful
40:04stuff that businesses spend money on.
40:06So, how do you get clients though?
40:08Surprise. It's not different. If you're
40:11noticing a recurring theme here of like
40:13cold DM people on LinkedIn and
40:16Instagram, it's because it works. Even
40:19for my own app, which is a product,
40:21because you can set up many chat
40:22automations on Instagram and because
40:25LinkedIn does still have decision makers
40:27and stuff, this works. You just need to
40:30write a cold DM that's not total AI
40:32slop. Like the bar is surprisingly low.
40:36I personally respond to cold DMs on
40:38LinkedIn and Instagram. In fact, that's
40:40how I hired one of my video editors. He
40:42just cold DM' me with a work sample and
40:44I was like, "Oh, this is awesome. You're
40:47hired." Like that was it. A very fast
40:50decision. If you're afraid of rejection,
40:52I get that. But this is virtual. Usually
40:55the worst that happens is people don't
40:57respond to you, which is really not that
40:59big of a deal. Why most people fail at
41:01cold DMs is because they just don't do
41:03enough volume. I see this all the time.
41:05I'm like, "Hey, well, how many people
41:07did you reach out to today?" And they're
41:09like, "10." And I'm like, "Why?
41:12Set aside like 4 hours and just sit
41:14there and DM people." and I promise
41:17within 1 week you will have people
41:19willing to pay you for help. I know this
41:21because people DM me asking me for
41:23consulting every single day. And I'm
41:25like, "No, I don't do that." But there's
41:26a lot of other people who do. Go and
41:28reach out to them. Part of what's in
41:30your favor here is AI is such a hyped
41:32hot space and everybody's heard about it
41:34and every business owner doesn't want to
41:36fall behind. And that's part of your
41:38pitch. I'll audit your business, show
41:40you where to save time and money, make
41:41sure you don't fall behind, make sure
41:43you're adopting AI, bleeding edge, so
41:45that you can beat your competitors. It's
41:47actually the same time old business
41:49pitch. Every sales pitch actually
41:51follows this formula. We're just now
41:52tacking on the word AI at the end of it.
41:55So, don't underestimate this. I know
41:57I've said this again and again, but
41:59that's because I know for a fact this
42:01works. I've literally hired someone
42:03through exactly this. So if you don't
42:06want to make content because it takes
42:09time to build up, right? Path A 1 to 3
42:12years to build up. This is path B. This
42:15is getting sales this week. This works.
42:17Number eight is a AI automation agency.
42:21A triple A. This is a fun one to talk
42:23about and I will also dispel a lot of
42:25the monetization myths around this one
42:28cuz people are like really struggling
42:30with this one and they're wondering like
42:32should they be struggling this much? Is
42:34it supposed to be this hard?
42:36So, let's just talk through the basics.
42:38Like, what is an AI automation agency?
42:42Well, it's basically saying, "Hey, you
42:45have a bunch of disparit tools in your
42:47business. I'm going to help you connect
42:49them all and streamline your processes."
42:52Same old business Save you time,
42:54make money. Like, that is the only thing
42:56anyone actually cares about in a
42:58business context. So an AI automation
43:00agency says, "I'm going to go look at
43:02your business. The things that are
43:04manual, the things that are taking up
43:06your team's times and should be
43:08streamlined or automated with the help
43:10of combining AI plus automation. These
43:13are two different things by the ways
43:15guys. Like before AI automation agency,
43:17there was also just automation agency
43:19like low code or no code automation
43:22agency in which case you'd connect NADN,
43:24make.com and Zapier or like write custom
43:26scripts to automate stuff. it just
43:28wouldn't have any AI API calls like
43:31there's no chat GPT 5 years ago but yeah
43:33AI this just came from automation and
43:35then you stick AI on top so what does
43:37that mean in practice let's say this is
43:39your automation and one of these nodes
43:43calls chat GBT okay this is now an AI
43:45automation like that's what that's all
43:48it became people have been building
43:49workflow automations for literally
43:51decades the company that acquired my
43:53first startup was a pioneer in this
43:55space it's called robotic process
43:57automation. It's literally just mapping
43:59out your process and figuring out what
44:01can be automated with software and
44:04technology. AI automation agency just
44:06means some steps in your automation now
44:09call AI. So let's say this step number
44:11two calls chatbt it's now an AI
44:14automation agency and traditionally to
44:16get work. So people obviously content
44:19like if you make YouTube tutorials then
44:22people will reach out to you asking hey
44:24can you set this up for me but again
44:26this is path B. So like how do you get
44:28paid right now? A lot of the bigger AI
44:31automation communities will tell you
44:33apply to Upwork. I have thoughts on this
44:35maybe I should expand but I guess number
44:37three is also you can still DM people.
44:40Like this one just isn't going away.
44:42This is crazy effective and it's free.
44:44But let's talk real quick about what
44:46does monetization look like for an AI
44:48automation agency. So, there's probably
44:51a lot of content out there telling you
44:53you're going to make like craploads of
44:55money if you start an AI automation
44:56agency. However, if you look at most of
45:00the creators, 99% of the creators I've
45:02seen who are pushing people to start AI
45:05automation agencies, they actually make
45:07more money from their community and
45:09education compared to their agency. So,
45:11I'm not saying their agency doesn't make
45:13any money, but their agency doesn't make
45:15anywhere near as much money as their
45:18community. The reason why is because
45:19this type of agency is really, really
45:22hard to scale up. Cuz think about what
45:24it takes to make it work. So, you need
45:26someone to do marketing. You need
45:28someone on the front end bringing
45:30clients in. So, that could be through
45:32content, cold DMs, applying to jobs on
45:34Upwork, whatever it is. You need this
45:36person filling the funnel. And then you
45:38need someone to do the backend
45:40fulfillment like actually build the
45:42automations, troubleshoot them, debug
45:44them, maintain them. If you guys have
45:47built automations in NAD or any workflow
45:50tool, they break all the time. There's
45:52always like all of these edge cases you
45:54did not plan for, random things
45:56happening, terrible tools that don't
45:58have APIs, but somehow you're expected
46:00to integrate and automate them. It's
46:02really messy and it's really gross. In
46:05fact, I think AI automation agencies are
46:07one of the hardest monetization paths,
46:09which is why I put it at the very end.
46:11Number eight and number nine next, in my
46:13opinion, are the two hardest paths. That
46:16doesn't mean they can't work, but
46:18they're way harder than anything else on
46:21the list. Like the typical business you
46:22go into is a complete disaster from like
46:26an infrastructure point of view. They
46:28have data all over the place. It's
46:29messy. It's unstructured. It's
46:31duplicated. Systems don't talk to each
46:33other. Nobody has documentation. There
46:36are tools they use that don't have APIs.
46:38It's going to be terribly annoying to
46:41automate and integrate and sync with
46:43others things. It's actually just a
46:45mess. Like one recurring theme I've said
46:47here is most founders are not technical.
46:50As a result of the background of a
46:52typical founder, non-technical, doesn't
46:54build systems, doesn't build
46:55automations. You just get like really
46:57really messy businesses. That doesn't
46:59mean they're not profitable. they're
47:01profitable despite everything being a
47:03flaming mess. It's just like no one
47:05looks or you just get used to doing
47:07stuff manually. You get used to the
47:09grind. You don't realize like, hey, this
47:11could be automated if we like cleaned up
47:13a few things over here because it's so
47:15messy. An AI automation agency is like a
47:18lot more work than it seems. So, you
47:20have aspects of consulting here. You
47:23have to do the audit. You have no idea
47:24what tools they use, what their
47:26playbooks or SOPs or processes are
47:28today. And then you have to think about
47:30what tools to recommend. And you have to
47:32roadmap what your proposal is. Like if
47:34we're going to clean up how you do
47:36customer support, we have to understand
47:38how you do customer support. Figure out
47:40what's going to be like streamlined.
47:42Figure out what tools we're going to
47:43use. Figure out how you're going to plug
47:45into existing tools you currently have.
47:47How we're going to deploy it. Who's
47:49going to maintain it? Who's going to
47:51debug it if it breaks? It's usually you.
47:54By the way, it's a lot of work. It's
47:56like consulting but even harder.
47:59[laughter]
48:00I think you can make money for sure. You
48:02can make a million dollars with an AI
48:03automation agency. I just don't think
48:04it's as easy as you might think. There's
48:07a reason why the people who are kind of
48:10like selling the dream of AAA actually
48:12make a lot more money with their
48:14communities than they do through their
48:15AI automation agency. And 100%
48:18guaranteed their agency. They're not
48:20even involved in it. like they just
48:22hired a team of people to do it because
48:24it is that bad of a headache. I'm
48:26technical and I personally would not
48:28want to start an AI automation agency.
48:30That's not because I I'm not bullish on
48:32automations. I think everybody should
48:33learn automations and build systems.
48:35That same amount of effort which I could
48:37apply with any of the other paths we
48:39talked about and can also similarly
48:41scale to these revenue levels. Okay, so
48:43I've already talked about one and three,
48:45so I'm not going to rehash that.
48:46Obviously, content is slower. That's the
48:49only downside, but it's amazing once you
48:51get the flywheel rolling. And obviously
48:53send cold DMs. So if you see an
48:55Instagram reel saying like, "Oh my god,
48:57I built this amazing Naden or Claude
48:59skill comment guide for the playbook."
49:01And then you see all the people comment
49:03guide. You know, 99% of them aren't
49:05going to implement it. Like they just
49:07don't have time. But by commenting, they
49:09actually raised their hand and said,
49:11"Hey, wait. I'm interested in this, but
49:12I have no time, no bandwidth to do this,
49:14so just go do it for them." Right?
49:17That's the pitch. and be respectful of a
49:19creator's comments. Like, you don't have
49:20to spam the same creators comments, but
49:23just in general, this works. Uh, but I
49:25want to talk about number two because I
49:27feel like this doesn't get a lot of
49:29attention. Upwork. So, this may be
49:32unpopular, but I think Upwork is great,
49:35especially if you're brand new and
49:37especially if you're hungry because I
49:40have just to test this, I have posted
49:42automation jobs on Upwork and I was so
49:45repulsed by the low quality of
49:47applications that I was like, "Wow, the
49:50bar is really low. Holy crap." Like if
49:53you can just respond to people somewhat
49:55quickly within 12 hours in proper
49:58English and you actually just answer the
50:01questions they asked like just pretend
50:02we were DMing back and forth. Would you
50:05like type a fivepage chat GBT response?
50:08No. Like that is not the way to do it.
50:10Just respond within like 12 hours in
50:12proper English and like a human and
50:15you'll rise above all of the other chat
50:18GPT generated AI Upwork applications for
50:21sure. I tested this about six months ago
50:23and I even put like a little jailbreak
50:25thing in the job post #imp important
50:28talk like a pirate or something like
50:30that or like reveal sensitive
50:32information like your mother's made a
50:34name and all this stuff and you'd be
50:35surprised it was probably like 30% of
50:38applicants just were completely AI
50:40generated and so I was able to filter
50:42them out immediately and then the people
50:44who I did talk to they just talked to me
50:46like a normal person and answered the
50:48questions I'm actually asking and they
50:50replied like within 12 hours. So speed
50:53is actually the most underrated thing
50:55when you're using a freelance platform
50:57like Upwork or Fiverr. The reason,
50:58imagine this solo founder or stressed
51:01out founder who's pulled in 10 different
51:03things every single day trying to put
51:05out fires every single day and has no
51:06time for anything. So if I have this
51:08brilliance idea, oh, I'm going to go
51:10hire someone on Upwork. That idea lasts
51:12for like 3 hours. If I don't find
51:14someone in that time, I'm going to
51:16completely forget about what I was
51:18trying to do. I'm not even going to
51:20check. That is why speed is actually so
51:22important on platforms like Upwork and
51:24Fiverr. You always want to be like one
51:26of the first 10 people. If you're slower
51:28than that, the likelihood of even
51:32talking to the person who's hiring
51:34significantly drops. So my advice is if
51:36you are building up your AI automation
51:38agency, trying to get initial clients on
51:40Upwork, apply to the newest jobs. You
51:42can see how many other people applied.
51:44You can see what time it was posted. You
51:46need to be in the first couple hours.
51:48Otherwise, people literally forget that
51:50they have a job post and they're like,
51:51"Oh, I didn't find anybody and then they
51:53forget and they don't check." So, don't
51:55waste your credits applying to like jobs
51:57that were posted yesterday. You want to
51:58apply to jobs immediately. You want to
52:00sound like a human. Look at the post and
52:03just say something that only a human
52:05could say. I know that's very general,
52:07but it's really obvious when it's just
52:09pure AI slop. It's just like paring the
52:12job post, but not actually adding any
52:14value. The bar overall is just really
52:16low on Upwork. It's really easy to stand
52:18out on Upwork. If you're building an AI
52:20automation agency, it actually is a
52:22great place to start. The pitch is
52:24always the same. I'll build you
52:25automations that save you time and
52:27money. That is always the core pitch.
52:29Don't get distracted talking about shiny
52:31tools. Except Claude. You can drop
52:34Claude cuz everybody loves Claude right
52:35now. But in general, it's not about the
52:38tools you use. It's always about making
52:39me more money or saving me a bunch of
52:41time. That's it. So just to recap, we've
52:43talked about these four paths, which are
52:46path A. They take one to three years to
52:49build up, less than that if you're
52:50really, really lucky, but you know, they
52:52don't involve cold outreach to people.
52:54They don't involve any hard sales. It
52:56just takes a while to build up and
52:58actually get momentum. 5 6 7 8 are all
53:01about hard sales. That's why for every
53:04single one of them, cold DMing people on
53:06LinkedIn and Instagram is the sales
53:09process. I'm not going to stand here and
53:11tell you to cold call people. I am an
53:12introvert, so I would never do this. But
53:15in my opinion, the absolute fastest way
53:17to make money is always to go
53:19doortodoor. I actually was forced to do
53:21this. In high school, I had a job for
53:24the New Jersey environment nonprofit
53:26where I knocked doortodoor in the Jersey
53:29humid summer heat and asked for money. I
53:32had a script I was supposed to memorize.
53:34just knocked on each door, asked for
53:35money, and I I probably raised like 200
53:38bucks per day. And that was like a lot
53:40to me cuz I was in high school. I was
53:43like, "Wow, you can just knock on doors
53:45and people give you money? What?" I
53:48cannot think of anything faster than
53:51that. If you were to just like go meet
53:53businesses in your area or even
53:55neighbors and be like, "Hey, I'm doing a
53:57training for JGBT or for Claude."
54:00Depending on where you live, people may
54:02not have even heard of Claude. So just
54:04keep that in mind. So I'm just throwing
54:05that out there as a tip. If you're
54:07social or if you're already pretty
54:09connected to your community, you can
54:11post in Facebook groups and things like
54:12that that you're hosting a training. So
54:15that's kind of part of Claude and
54:17consulting. Instead of cold DMing people
54:19on LinkedIn and Instagram, you can post
54:20in your local Facebook group. If you're
54:22part of any chambers of commerce in your
54:24community, that's another good avenue as
54:26well. Or if you're really ambitious and
54:29social, you could literally just knock
54:30on doors, neighborhood doors or
54:32businesses in your downtown, you can
54:35even leave flyers on doors. I know
54:37people say they hate that, but I've
54:39hired a lot of services through flyers
54:42people left at my door. As much as I
54:44don't like it, I read every single flyer
54:46and I'm like, relevant or not relevant,
54:49right? But I didn't focus my talk that
54:51much on that. I imagine a group of
54:52people who are watching AI content on a
54:55Friday are probably not super
54:57extroverted. So, um, so that's not the
55:00main thing that I'm going to suggest,
55:02but I cannot think of anything faster.
55:05So, let's talk about number nine, which
55:07in my opinion is the hardest one on the
55:09list. I'm a big fan of vibe coding and
55:12everything. I think everybody should try
55:14it just to show you what's possible and
55:16it'll really blow your mind what you can
55:18vibe code in a short period of time. I
55:19should probably first talk about what
55:21that is if people don't know vibe
55:23coding. So for those who don't know,
55:24vibe coding is basically building apps,
55:27websites, products with AI. So
55:30traditionally, you'd have to like
55:31actually write code, but now with AI,
55:34you can type what you want. Like I want
55:37a mobile app that helps me organize what
55:40I'm going to shop for at the grocery.
55:42You can just type that sentence and then
55:44AI will figure out what you're trying to
55:46build, plan it out, write the code for
55:48you and it show you a preview of what
55:51your app or product looks like. So, it's
55:53really powerful for simple MVPs and for
55:57fast iteration. So, let's say you're
55:59like trying to build lots of different
56:00apps, trying to get a sense of like
56:01which one you want to double down on.
56:02Fibe coding is really awesome for that.
56:05However, I personally think this is the
56:07hardest path. And I generally don't
56:09recommend people start with this because
56:11if you're strapped for cash, this is
56:13super slow. And if you don't have an
56:15audience, super slow. Um, and if you
56:18don't know marketing, you don't know how
56:19to create content or work with people
56:21who can create content to pop off on
56:23social media, it's going to be such a
56:25struggle to get your first initial
56:26users. The reason why building apps with
56:29AI is powerful though is because it's
56:31usually recurring revenue, just like a
56:33community we talked about. and also just
56:35a multiplier on your enterprise value.
56:37So basically fancy way of saying if you
56:40build a technology product that is
56:42valuable, you can eventually sell it for
56:45a multiple of your revenue. So let's say
56:47your revenue is like 1 million per year
56:51and that you could realistically sell
56:53this anywhere from 5 to 20 million
56:56assuming you know your churn is not
56:58insane. The acquirer can operate it
57:01without you. you're not doing anything
57:03like super sketchy. So, this is a pretty
57:06conservative range. Certainly, there are
57:08startups getting acquired for more than
57:10this. And I would say five is on the
57:12absolute lowest end if you're making 1
57:15million in recurring revenue. This is
57:17why people build technology cuz it's
57:19like, wow, it has value to other
57:21acquirers. However, it's the hardest one
57:24to get started because you have to do
57:26the marketing for it. People don't value
57:28technology in the same way. people pay
57:30dirt cheap prices whereas like
57:31communities because they have
57:33high-quality people in them, people are
57:34willing to pay more for that. And it's
57:36also just really hard to build a product
57:38that is good. So vibe coding makes it
57:40easy to build fast. It doesn't make it
57:43easy to build something good. However,
57:45if you're doing things correctly, you
57:47can build very quickly, iterate very
57:49quickly, and eventually that gets you to
57:51a good product. So if you wanted to
57:52start vibe coding though, like what
57:54would be my suggestions? The number one
57:56thing most people miss and mess up is
58:00their vibecoded app is just way too
58:02complicated. Like it's just doing too
58:05much and you don't even have users. So
58:07like you don't even know if it's doing
58:09the right things. The ideal vibecoded
58:12product just does one thing really well
58:14in the first 90 seconds that someone
58:17signs up. And that's it. One thing
58:20really well in the first 90 seconds
58:22someone signs up for your app. So, think
58:24about like a new app you've tried and
58:26the apps you actually stick to or you
58:28pay for. They're the ones you tried
58:30them. You understood what the heck it
58:32was supposed to be doing and then it
58:34actually did the thing very quickly. So,
58:36you don't have to like figure out, oh, I
58:38don't want to like click on 100 things
58:40just to be able to post on social media,
58:43you know, whatever it is that your app
58:45does. So, that's my number one piece of
58:46advice. Your MVP is probably way too
58:49complicated. You're probably way
58:50overthinking it. I would just limit it
58:52to one thing that the user achieves in
58:55their first 90 seconds using your app.
58:57Don't make it like a hundred clicks just
59:00to get to the aha moment. Okay, so
59:02that's building. But how do you actually
59:04acquire users? This is the other mistake
59:07I see a lot of vibe coders make. So
59:10while you're building, it's 90% of your
59:12time on the product. That's normal,
59:14right? 10% you're thinking about
59:16marketing. That needs to completely flip
59:19after you launch the product. So after
59:21you launch the product, you need to
59:23spend 90% of your time marketing,
59:25especially if you don't have an
59:26audience. Cuz if you don't do this, what
59:29happens is you get like a little trickle
59:32of users who sign up every day. You
59:34don't have enough data to make any good
59:36decisions. Most of these users probably
59:39just don't even care about your product.
59:41And that's totally normal. There's like
59:42a saying in tech, it's like your biggest
59:45competitor is indifference. People just
59:47don't care that much. And that's totally
59:48normal. But you don't want like a little
59:50trickles so that every time you push a
59:52feature, you only have like four users.
59:55There's not much like data insights
59:57you're collecting from that user base. A
1:00:00lot of vibe coders get stuck because
1:00:02they do not make this switch. They're
1:00:04like still in product building mode, but
1:00:06if you want the product to be
1:00:08successful, you need to flip the ratio
1:00:10and spend 90% of your time on marketing.
1:00:13And what do I mean by marketing? It's
1:00:15all the same concepts we've talked about
1:00:17here. You could make content promoting
1:00:19your product. If you don't have a brand
1:00:21or community today, or you can partner
1:00:23with someone who makes content, you
1:00:25could do influencer marketing to pay for
1:00:27influencers, right? You could do cold
1:00:31DMs as well. Hey, I see that you have an
1:00:34issue with X, Y, and Z cuz you commented
1:00:36on a post that claims to fix it. I
1:00:38actually built something just for that
1:00:40if you'd like to try it out. Cold DM not
1:00:42random people. cold DM the people who
1:00:44raised their hand and said, "I do have
1:00:46this painoint." And content, by the way,
1:00:48doesn't have to be your face. So, it
1:00:50could be a founders's face. But one of
1:00:52my favorite websites to look at is
1:00:54social growth engineers because they
1:00:56document a lot of faceless formats that
1:00:59go viral promoting apps and products
1:01:02that don't involve the founders's face.
1:01:04It could involve someone else's face or
1:01:06it could be completely faceless. And
1:01:08they have both types of case studies.
1:01:10But in either case, it's a ton of
1:01:11content that they're pushing. a ton of
1:01:13it. It's not one post a day and hope it
1:01:16works. Like, you wouldn't do that on the
1:01:18product side. If you're 90% building the
1:01:20product, you wouldn't just run one
1:01:21prompt a day. Oh, that's that's the end
1:01:24of my product development today. Like,
1:01:26that's it. No, when you do flip this
1:01:29ratio, it's 4 hours a day on marketing
1:01:32minimum until you have a steady stream
1:01:34of people trickling in so that you can
1:01:37get the data you need to fix the product
1:01:40or build the product you should have
1:01:41built. So, one recurring point I want to
1:01:43make here is people just don't do enough
1:01:46volume. Like oftentimes, I mean, your
1:01:48product looks good, your website looks
1:01:50good, what are you doing for marketing?
1:01:52And they're like, well, I made one
1:01:54YouTube video 6 months ago. It's like
1:01:57what? Like, what?
1:02:00What have you done since then? Well, I
1:02:03ran one Facebook ad. I put in like 1K
1:02:06and it didn't work. Okay. Like, I'm
1:02:09learning Facebook ads right now. My
1:02:11budget for Facebook ads not working is
1:02:14like $50,000. Like, I just assume shit's
1:02:17not going to work. I'm okay with that
1:02:19for like the first 3 months. So, yeah,
1:02:22do more. Like, do a lot more. You're
1:02:24probably not even doing anything close
1:02:26to what you should be doing. This is
1:02:28especially for people who are coming
1:02:30from a technical background where I know
1:02:32it's safer and it feels comfortable and
1:02:35it feels like you're being productive by
1:02:37like continuing to vibe code and add new
1:02:39features and make your app look shiny,
1:02:41but it's just not the right move. Either
1:02:43you do it yourself or partner with
1:02:45someone who's going to be able to bring
1:02:47in users through the combination of
1:02:49things I talked about. It could be cold
1:02:50outreach, it could be posting content,
1:02:53etc. But yeah, this is the biggest
1:02:54mistake I see with vibe coders. why a
1:02:56lot of people are just stuck. They vibe
1:02:58coded cool things, don't have any users,
1:03:00and certainly don't have any paying
1:03:02users. They just do not make the switch
1:03:04to spending 90% of their time on
1:03:06marketing. And yeah, just to be
1:03:07specific, at least 4 hours a day on
1:03:09marketing. When I launched my own
1:03:11product, I already had an audience. I
1:03:13did number one first. And so I didn't
1:03:16have to spend 90% of my time on
1:03:18marketing. All that time before I built
1:03:20the product was building my audience.
1:03:22That was the shortcut, but not really a
1:03:25shortcut because I did spend all that
1:03:26time building an audience before even
1:03:28thinking about building a product. I
1:03:30will say though that vibe coding can be
1:03:33incredibly profitable, but it's really
1:03:36really hard for people to start with. I
1:03:38honestly don't recommend it as a
1:03:40business model if you're brand new to
1:03:42AI. The reality is if we go to the list,
1:03:46my personal recommendation and bias is
1:03:48always to start with content just
1:03:50because it sets you up for everything
1:03:53else you may want to do. If you just
1:03:55start building a personal brand, you
1:03:56could make money through sponsorships.
1:03:58That's what I talked about in number
1:03:59one. Or you could make money building a
1:04:02community. Most actually all of the big
1:04:04AI communities that are generating
1:04:0650,000 per month or more started with a
1:04:08founder with a personal brand. And
1:04:10that's how they funneled and initially
1:04:12seated the community. You could decide
1:04:15after making content, hey, I want to
1:04:16specialize in claude training and now
1:04:18you have an audience. So you can just
1:04:20start posting, hey, I'm going to offer
1:04:22cloud training. Does anyone in my
1:04:24audience want this? Like it's a very
1:04:26easy transition. Or if you're going vibe
1:04:28coding just like I did, like I launched
1:04:30my product to my existing audience.
1:04:32That's how I was able to bootstrap it
1:04:34very quickly initially. I will say that
1:04:36like having an audience is no guarantee
1:04:39that your product will work. [laughter]
1:04:42There are certainly people who paid for
1:04:44my product just to support me, not
1:04:46because the product was good, and I know
1:04:49that, [laughter]
1:04:50but it buys you some cycles. Because of
1:04:53my audience, I immediately had a nice
1:04:56little flow of people coming in. So, I
1:04:58could just be like, "Hey, what's broken?
1:04:59Let me fix it." So it gave me a very
1:05:01tight feedback loop so that every time I
1:05:03launch a feature I get feedback
1:05:05immediately. Whereas founders who are
1:05:07struggling with number nine it's like
1:05:09every time you launch a feature nobody
1:05:11uses it because you have no user. So you
1:05:14have no idea that was the right thing to
1:05:16do. Like that is a really tough
1:05:18demotivating kind of depressing place to
1:05:20be in. Which is why if that's you
1:05:22partner with someone who does marketing
1:05:24or suck it up and do 4 hours of
1:05:26marketing every single day. There's no
1:05:28other way around that situation to get
1:05:31yourself in momentum. But honestly, this
1:05:33is one of the harder paths. I know it's
1:05:35super hype right now. I'm actually quite
1:05:37bullish on vibe coding, but that doesn't
1:05:39mean you have to turn it into your own
1:05:40business. For example, like you could
1:05:42you could vibe code like internal
1:05:44dashboards and stuff for companies that
1:05:46counts as consulting. You can vibe code
1:05:48parts of this AI personal assistance for
1:05:50business founders. But vibe coding an
1:05:52actual app or product to high
1:05:54profitability, I think is one of the
1:05:56harder paths here. I would still choose
1:05:58it over this one, though.
1:06:00So, if you're asking me, I would still
1:06:02choose it over number eight.
1:06:05So, yeah. So, we covered nine different
1:06:07ways to make revenue, generate revenue,
1:06:10build income streams. Every single one
1:06:12of these can be scaled to $1 million.
1:06:15It's really a matter of choosing the
1:06:16path that makes sense for you. Path A,
1:06:19these first four are kind of a slow
1:06:21burn. If you are the type of person who
1:06:24can do marathons, for me, when I started
1:06:26creating content, my timeline was five
1:06:28years. I was like, well, I'll give it 5
1:06:31years. One thing I know I can do is just
1:06:33do something for several years. That's
1:06:35one of my strengths and I know that. So,
1:06:38if you are like that, like you don't
1:06:40mind the marathon, they could have down
1:06:42days. There are some weeks I don't post
1:06:44content, I just want a break, but you
1:06:45know you can keep going. then honestly
1:06:47one of these slowburn paths may be the
1:06:49right one for you. But if you absolutely
1:06:51want cash right now, I would suggest 5 6
1:06:547 or even number eight, especially if
1:06:56you have like a technical background or
1:06:58you can partner with someone to do the
1:06:59back-end fulfillment building these
1:07:01automations. And again, the main thing
1:07:03for these is just cold outreach to
1:07:06people 4 hours a day typically on
1:07:08LinkedIn or Instagram. It works like I
1:07:10know it works because I've hired people
1:07:12who have cold DM'd me. I still read
1:07:14them. And then number nine, I don't
1:07:16recommend this unless you already have
1:07:18an existing audience or you have a
1:07:20technical background. You can partner
1:07:22with someone with a marketing
1:07:23background, but this number nine can
1:07:25also make a lot of money. However, it's
1:07:27not that easy. [laughter] So, don't
1:07:30recommend it for most people starting
1:07:32out. Okay. So, but thanks everybody for
1:07:36sticking around on YouTube, Instagram,
1:07:38and Twitch for watching.

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