These 15 Minutes Will Change The Way You Edit Forever — Transcript
Full transcript
- 0:00This video is brought to you by Motion
- 0:02VFX. Most video editors are making the
- 0:05same critical mistakes. It's keeping
- 0:06their work forgettable. They're
- 0:08obsessing over the wrong things. They're
- 0:10focused too much on everything technical
- 0:13on animations, trending Tik Tok effects,
- 0:15you name it, while completely missing
- 0:17what actually makes viewers feel
- 0:19something. I wish more editors
- 0:21understood that editing is not some
- 0:24get-rich entrepreneurial side hustle
- 0:26that we do only to contribute to the
- 0:28ADHD brain rotting tick tockification
- 0:31type of content. Video editing is
- 0:33fundamentally an art form, an extremely
- 0:37powerful one. Yes, of course you can
- 0:39make a good living from doing it. But
- 0:41what is far more powerful is the fact
- 0:43that you possess the ability, the power
- 0:45to be able to take a creative,
- 0:48imaginative thought or idea and you have
- 0:50the ability to bring that idea to life.
- 0:52You can contribute real stories, real
- 0:55inspiration with this skill you have,
- 0:57with this art form of editing. But if
- 0:59you want to learn how to tap into this
- 1:02superpower that you have and learn how
- 1:04to harness it, then this video will
- 1:07change the way you edit forever.
- 1:09>> You got to start the story straight
- 1:10away. It's always about the story and
- 1:12it's always about the emotion. The
- 1:14story,
- 1:15>> the peak emotion of the scene.
- 1:17Storytelling technique. Storytelling.
- 1:19>> Tell us a story. Next is storytelling in
- 1:22editing.
- 1:22>> If you've watched my videos before,
- 1:23you've heard me say it. Great editing
- 1:25isn't about making things look cool.
- 1:28It's about understanding how the human
- 1:30brain processes emotion and using that
- 1:33knowledge to craft experiences that
- 1:35viewers quite simply cannot look away
- 1:37from. In the book, The Art of the Cut,
- 1:39editor Walter Merch, he talks about
- 1:41something called the blink theory.
- 1:43>> One of my favorite subtle things I
- 1:44noticed in that scene is that they were
- 1:46not blinking.
- 1:49>> So, here's what we'll do, Bix. I'll tell
- 1:50you everything I know to be true, and in
- 1:52doing so, perhaps convince you to
- 1:53cooperate without intervention.
- 1:56failing that
- 1:58we have.
- 1:59>> You might have a character blink and you
- 2:02wouldn't want to include that blink. You
- 2:04wouldn't want them to like they're meant
- 2:05to be focused and what was captured in
- 2:08camera on the day because of what was
- 2:09ever happening. That person blinked or
- 2:11just naturally they blinked. But on
- 2:13camera, you don't want to be on a
- 2:14close-up of someone like blinking at
- 2:15that moment. You look at my timeline,
- 2:17there's loads of of blink removal.
- 2:19>> So, the idea is that every cut should
- 2:21feel as natural as a blink. And if the
- 2:23blink themselves are distracting from
- 2:25the cut, then cut them out. But a lot of
- 2:27editors don't pay attention to the fact
- 2:29that it's not about the technical
- 2:31smoothness of the cut. It's about
- 2:33cutting at the moment when the viewer's
- 2:36brain is ready for new information.
- 2:39>> It's just since the beginning of the
- 2:40conversation about finals club, I think
- 2:42I may have missed a birthday. There are
- 2:44really more people in China with genius
- 2:46IQ than the entire
- 2:47>> Phoenix is the most diverse. the fly
- 2:49club. Roosevelt punched the
- 2:50>> Now that we understand these small but
- 2:52powerful techniques, I want to talk
- 2:54about something that I love in the world
- 2:56of editing and in this whole concept of
- 2:59achieving mastery within the craft. It's
- 3:01called the emotional architecture
- 3:03framework. And this comes straight from
- 3:05the anatomy of storytelling, a fantastic
- 3:07book. And the philosophy of this
- 3:09framework says that our edits need three
- 3:11layers. Layer one is the logical layer.
- 3:14What information are you actually
- 3:16conveying? The most important thing an
- 3:18editor does is to have an imaginary
- 3:21audience over his or her back driving
- 3:24your decision. What are they asking now?
- 3:27What question have they got? Have we
- 3:29successfully answered that question?
- 3:31Have we successfully posed the question?
- 3:34>> Layer two is the emotional layer, right?
- 3:37What should the viewer actually be
- 3:39feeling?
- 3:39>> There's a strong efficiency to seeing
- 3:41something in vision and seeing somebody
- 3:43say something conclusively. And then the
- 3:46little extra weight I always find in
- 3:48editing some of the weight is before or
- 3:50after a line. So you kind of you know
- 3:53you don't want to just cut robotically.
- 3:56>> And the third layer is the subconscious
- 3:58layer which is what psychological
- 4:00triggers are you actually activating.
- 4:02>> With Denny's films it gives me a chance
- 4:04to play with something super and it's
- 4:06very hard to find the word for this but
- 4:09I would call it brain stemi images. It's
- 4:13appealing to some part of the brain
- 4:15that's old and not necessarily verbal.
- 4:20It's not necessarily front loal. I don't
- 4:23know what the hell it is, but I can
- 4:25describe those images. I can give you a
- 4:27list of them in in the film. And they're
- 4:30all very sensory, incredibly sensory. It
- 4:33makes you hyper aware. When you turn the
- 4:35sound off, you become hyper aware of
- 4:37people's eyes. And I feel like eyes,
- 4:40that's a serious part of what we do is
- 4:43driving the cut by the expression in the
- 4:45eyes.
- 4:46>> For example, in 2016's film called
- 4:49Arrival, we see all of these three
- 4:51layers being incorporated and in action.
- 4:53Layer one, uh, what information are you
- 4:55conveying?
- 4:56>> Come back to me.
- 4:58>> Pick them up.
- 5:01>> Are you the sheriff in this here town?
- 5:05These are my tickle guns and I'm going
- 5:07to get you.
- 5:09>> You want me to chase you? You better
- 5:12run.
- 5:25[Music]
- 5:32I remember moments in the middle.
- 5:35[Music]
- 5:38I love you.
- 5:41I hate you.
- 5:54And this was the end.
- 6:04Come back to me,
- 6:07baby. Come back to me.
- 6:14Well, this is the reveal scene of this
- 6:16whole movie. See, the nonlinear flashes
- 6:19that our protagonist has been
- 6:20experiencing are actually memories from
- 6:22the future, not the past. The editing
- 6:25shifts our entire understanding of the
- 6:26timeline itself. It conveys a key plot
- 6:29twist purely through editing and visual
- 6:32juaposition,
- 6:33not exposition. Every inner cut moment,
- 6:36the protagonist in the present, the
- 6:37protagonist with her daughter in the
- 6:39future, the heptapods communicating, the
- 6:41aliens basically the general's call,
- 6:44everything all deliver critical plot
- 6:46mechanics and cause and effect logic.
- 6:49Then the movie hits on the second layer
- 6:50here, the emotional layer, and it's
- 6:52really done in the editing here. The
- 6:54music builds while the protagonist sees
- 6:56her future daughter's life and
- 6:58inevitable death. The editing gives
- 7:00breathing space to emotional beats. her
- 7:03tearful eyes, the daughter's laugh,
- 7:05hugging her, all of it is heartbreaking
- 7:07and beautiful at the same time and the
- 7:08choice to still go through with it,
- 7:10knowing the pain ahead, telling us what
- 7:12we are and should feel. Then the third
- 7:15layer, which is the subconscious layer,
- 7:17the nonlinear timeline plays on our
- 7:19discomfort with time and mortality. The
- 7:22soft lighting, slow fades, and mother
- 7:25daughter imagery mimics dreams and
- 7:27memory, activating subconscious cues of
- 7:29nostalgia and grief. We don't know why.
- 7:33The repetition of circular visuals, the
- 7:35heeptopod language, the womblike
- 7:37portals, the child's face, all of it
- 7:38reinforces subconscious themes of life
- 7:40and death and cycles being being
- 7:43processed. And by doing this, visceral
- 7:45emotions triggered before your brain
- 7:47fully even processes what's happening.
- 7:49This isn't an accident. This is
- 7:52psychology. And here's something a lot
- 7:54of editors, even ones doing this for
- 7:56years, never ever learn. The human brain
- 7:59makes a decision about whether to keep
- 8:01watching the video every 3 to 7 seconds,
- 8:04not every 30, not every minute, every
- 8:06few seconds. Now, this means that every
- 8:08single cut is either keeping someone
- 8:10watching or it's quite simply losing
- 8:12them. And the secret isn't faster
- 8:13retention optimized cuts, it's strategic
- 8:16cuts that create what psychologists call
- 8:18the zygarnic effect or cognitive loops.
- 8:20And I mean, what better example, what
- 8:22more classic of an example than showing
- 8:25you Christopher Nolan's Inception.
- 8:32[Music]
- 8:45Look who's here.
- 9:02What are you doing?
- 9:24See, the protagonist achieves what he's
- 9:26worked all film to get to see his
- 9:29family, to be with him. But the thing
- 9:30is, he still thinks that he might be in
- 9:32a dream. So, he spins the top that he
- 9:35has that if it falls, lets him know that
- 9:36it's reality.
- 9:38However, the cut happens before the
- 9:41resolution. We don't know if he's in a
- 9:43dream or reality, leaving the audience
- 9:45in a state of mental loop. Like this
- 9:48moment from Interception, Nolan doesn't
- 9:50show whether the top falls or not, and
- 9:52that's a cognitive loop that's being
- 9:53created. Your brain stays hooked,
- 9:55desperate for closure. This is the same
- 9:57principle that most Disney Plus or
- 9:58Netflix shows use to make their shows so
- 10:01addictive, which naturally brings us to
- 10:03the idea of the depth for surface trap
- 10:05within editing. Most editors get
- 10:07completely trapped in what I call
- 10:09surface editing. Basically, making
- 10:10things look pretty without understanding
- 10:12why. But viewers don't remember pretty.
- 10:15They remember how you made them feel. In
- 10:17fact, try to remember your favorite
- 10:19movie or YouTube video that you've ever
- 10:21watched. If you have something in mind,
- 10:22ask yourself, why is that your favorite?
- 10:25And nine out of 10 times, it's likely
- 10:27your favorite thing because of the way
- 10:28it made you feel. Now, I know I keep
- 10:31harping on not focusing on fancy
- 10:33effects, but I do want to say something
- 10:34here because I get asked a lot about it.
- 10:36I'm not totally against using tools and
- 10:39plugins to help you edit as long as you
- 10:41use them with intention and purpose.
- 10:44This is exactly why I wanted to partner
- 10:46with Motion VX to sponsor today's video.
- 10:48Because when I'm editing, I like to see
- 10:50each scene as depth. There are layers to
- 10:52that depth. The more depth we can
- 10:54create, the deeper we can bring a viewer
- 10:56into the edit. So, the way that I like
- 10:58to use plugins and presets is to evoke
- 11:00or create more of that depth through
- 11:03visuals. For example, imagine I'm
- 11:04working on a documentary about Ben
- 11:06Stiller, I don't know, since I just
- 11:07watched The Secret Life of Walter Midi,
- 11:09which great film by the way. And let's
- 11:10say that I want to use a newspaper
- 11:12article uh about something related to
- 11:14Ben Stiller, right? I can throw it in
- 11:16the timeline and I can have it on screen
- 11:18like most editors would, and that's
- 11:20fine, I guess. or I can bring much more
- 11:23depth into this with some powerful and
- 11:25polished plugins from Motion VFX. My two
- 11:28favorites from Motion VFX is M
- 11:30Storytelling and M Documentary. I can
- 11:32quite literally take this newspaper
- 11:34article and now drag and drop with one
- 11:36click and have amazing effects adding so
- 11:40much visual depth to this shot. I now
- 11:42have this visual that is significantly
- 11:43more interesting to look at, that now
- 11:46guides the viewer's eyes to what I want
- 11:47them to see and more stylistically
- 11:50appealing. Or alternatively, I can use
- 11:51another favorite plug-in of mine by
- 11:53Motion V effects called M Newspaper and
- 11:54just drag and drop this in and edit a
- 11:56few parameters and now I have an awesome
- 11:58animation that would otherwise take you
- 11:59hours to do. Here's where tools like
- 12:01Motion VX become so powerful. And it's
- 12:04not because they make your edits just
- 12:06look fancy, but because they give you
- 12:07building blocks to implement these
- 12:09psychological principles faster. So
- 12:11instead of spending hours creating
- 12:12animations or visuals from scratch, you
- 12:15can focus your creative energy on the
- 12:17storytelling and on the emotional
- 12:18architecture that we just talked about.
- 12:20Right now, Motion VX has reached out
- 12:22with an incredible deal for everyone
- 12:24watching that is only available until
- 12:25August 21st. So if you buy either Cine
- 12:28Studio or Design Studio, you get the
- 12:31other one completely for free for up to
- 12:332 months. So whether you start with a
- 12:35monthly or yearly subscription to just
- 12:37one of those plans, you automatically
- 12:40will get full access to the other
- 12:41highest plan completely for free. This
- 12:44means that you can access the entire
- 12:45library of professional design templates
- 12:48and plugins and effects and focus on
- 12:50what actually matters, which is crafting
- 12:52stories that connect with your audience
- 12:54on a psychological level. You're not
- 12:56stuck here trying to figure out what
- 12:58animations or effects to use for hours
- 12:59and hours. So, thank you so much Motion
- 13:02VFX for sponsoring another video on this
- 13:04channel. For anyone who cares, I started
- 13:06this channel over 8 years ago now,
- 13:08making horrible content when I started,
- 13:10not really even knowing what direction I
- 13:11wanted to go in. And my first ever
- 13:13plugin when I started editing in the
- 13:15first place, was actually a Motion V
- 13:16effect plugin. And I used to literally
- 13:18sit at my old desk setup and on my
- 13:22horrible laptop in my tiny apartment.
- 13:25Broke as a joke. And I kid you not, I
- 13:27always thought it would be so amazing to
- 13:28be able to work with, one of the
- 13:30companies I looked up to uh one day. And
- 13:33of course, Motion VFX was, I kid you
- 13:35not, it was on top of that list. So,
- 13:37this genuinely is a really cool moment
- 13:38for me. And also, thank you so much to
- 13:40everyone who watches my videos. It's
- 13:42because of you that I'm able to work
- 13:44with dream brands like Motion VFX. So,
- 13:46again, thank you Motion VFX and thank
- 13:48you everyone watching this. And look,
- 13:51anyone can learn the technical side of
- 13:53editing fairly quickly, but
- 13:55understanding the psychology behind why
- 13:57certain cuts work and why certain
- 13:58rhythms feel right, why certain moments
- 14:00hit emotionally, that's what separates
- 14:03the editors who get hired from the ones
- 14:05who don't, who make an impact versus the
- 14:08ones who don't. And I know this is
- 14:09easier said than done, which is why I
- 14:11spent a few days gathering all of my
- 14:13documents, tools, frameworks,
- 14:15transcripts, you name it. Training a
- 14:17custom AI GPT in everything video
- 14:19editing when it comes to storytelling
- 14:22and the psychology of editing. And I
- 14:23wanted to make it completely free. So
- 14:25you guys can have instant access to this
- 14:27completely free customtrained AI GPT in
- 14:31the world of editing when it comes to
- 14:32psychology and storytelling by just
- 14:34clicking one of the links in the
- 14:35description below. So definitely check
- 14:37that out if you want almost like an
- 14:39editing assistant with you at all times.
- 14:41And with that, remember to stop chasing
- 14:44the latest trending effects. Stop trying
- 14:46to make everything look perfect. Start
- 14:49understanding how human beings process
- 14:51emotion and information, and your edits
- 14:53will become impossible to ignore. I I
- 14:55can guarantee you that. And if you don't
- 14:57believe me, well, you've watched the
- 15:00video this far. So, I hope that this
- 15:01video provided you with some value that
- 15:03can really help you on your journey as
- 15:04an editor. And if you want to check out
- 15:06that motion VFX deal or my free custom
- 15:08train AIGT and video editing, then the
- 15:11link to both of them is in the
- 15:12description. Just remember one last
- 15:13thing, the tools are just tools. The
- 15:15real magic happens when you find the
- 15:17story and understand the psychology
- 15:20behind the edit.
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