The YouTube Gold Rush is Back (Don’t Miss It) — Transcript

Full transcript

1. 0:00So, the YouTube gold rush is back. Now,
2. 0:02I don't know if many of you are on
3. 0:04YouTube back in 2019 to 2023, but that
4. 0:08was the best time to grow a channel. And
5. 0:10I refer to that time as a YouTube gold
6. 0:12rush because it was just so easy to grow
7. 0:16back then. Then, somewhere between like
8. 0:18the end of 2023 and the start of 2026,
9. 0:22the algorithm got really weird and it
10. 0:24seemed impossible to grow a channel for
11. 0:27most people. It really felt like YouTube
12. 0:29was only prioritizing the bigger
13. 0:32channels. But, recently things have
14. 0:35started to shift and the guys at YouTube
15. 0:37have been introducing new features to
16. 0:40help smaller and newer channels to start
17. 0:42growing again. Now, I know this comes at
18. 0:44a time when they've literally just
19. 0:46increased their monetization
20. 0:48requirements from 4,000 to 8,000 watch
21. 0:51hours, which is insane. But, look, hear
22. 0:53me out because in this video I'm going
23. 0:56to explain what the new YouTube gold
24. 0:58rush is and why this could be the best
25. 1:01and last opportunity to make it big on
26. 1:03YouTube. Let's get into it. All right,
27. 1:05so the first of the big shifts that
28. 1:07YouTube have introduced lately is that
29. 1:09the platform has become much more
30. 1:11content-first
31. 1:13rather than channel-first. And this is
32. 1:15probably the biggest change on YouTube
33. 1:17over the last year or so. Now, I'm sure
34. 1:19you've probably heard of loads of other
35. 1:21gurus saying that, "Oh, subscribers are
36. 1:24dead." And yeah, they are kind of right.
37. 1:26Like, subscribers really don't matter at
38. 1:29all anymore. But, it goes much deeper
39. 1:32than that because YouTube has become
40. 1:34much more video-first rather than
41. 1:36channel-first. So, instead of the old
42. 1:39way where YouTube would basically
43. 1:42unofficially prioritize big channels
44. 1:44over small channels purely based on how
45. 1:47many subscribers they had, now they
46. 1:50actually don't ever look at a channel's
47. 1:52subscriber count at all when they judge
48. 1:54the success of a video itself. And this
49. 1:57is why you constantly now see those tiny
50. 2:00channels with like 200 subscribers
51. 2:03suddenly getting 50,000, 100,000, or
52. 2:05even millions of views on one video.
53. 2:08Because YouTube's new algorithm really
54. 2:10doesn't care how small or new a channel
55. 2:12actually is. If people are clicking on a
56. 2:15specific video and they're enjoying it,
57. 2:17YouTube will push it out as far as it
58. 2:19possibly can. So, the opportunity here
59. 2:22for small and new YouTubers is massive.
60. 2:25You no longer need to spend years slowly
61. 2:27building up a channel before YouTube
62. 2:29starts giving you a chance anymore. You
63. 2:30just need to make one or two really good
64. 2:32videos that YouTube can find the right
65. 2:35audience for. And if those videos
66. 2:37perform well, it can completely change
67. 2:39your channel's trajectory forever. And
68. 2:41look, if you want even more proof that
69. 2:43YouTube are actively trying to help
70. 2:45smaller creators get discovered more,
71. 2:47you only have to look as far as the new
72. 2:49hype feature. Because this is literally
73. 2:51a feature YouTube has built specifically
74. 2:54to benefit smaller creators. Because
75. 2:56only creators with between 500 and
76. 3:00500,000 subscribers are eligible for it.
77. 3:03The bigger creators with more than 500k
78. 3:05subs do not get this feature. But the
79. 3:08even more interesting part about hype is
80. 3:10that YouTube deliberately gives smaller
81. 3:13creators an advantage with it. And a lot
82. 3:15of people don't know this bit exists.
83. 3:17But basically, the smaller your channel
84. 3:19is, the more points you actually receive
85. 3:22when someone hypes your video. Like, the
86. 3:24more points you get per hype. So,
87. 3:26somebody hyping a channel with like 500
88. 3:29subscribers is worth considerably more
89. 3:31than someone hyping a similar channel
90. 3:33with 100,000 subscribers. And this is a
91. 3:36big shift because traditionally, being
92. 3:39the bigger creator would give you the
93. 3:41bigger advantage. But YouTube has
94. 3:42designed this discovery system where
95. 3:45being the smaller creator can actually
96. 3:46work more in your favor. And look, we
97. 3:49are actually going to see an even bigger
98. 3:50push on this new hype feature over the
99. 3:53next 12 months. So, please keep your
100. 3:55eyes peeled for more exciting things to
101. 3:57come with this. Now, the next thing,
102. 3:59look, if I show you two screenshots of
103. 4:02the YouTube homepage that were taken
104. 4:04years apart, what's the biggest
105. 4:06difference you notice here? Well, apart
106. 4:08from how small or big the videos appear
107. 4:11on the homepage are, you should have
108. 4:13noticed at how prominent the short shelf
109. 4:15is now. Back 10 years ago, there were
110. 4:17obviously no shorts at all. But, since
111. 4:20then, they've been taking up more and
112. 4:22more space on the YouTube home feed. And
113. 4:25now, it's almost impossible, in fact, it
114. 4:28is impossible to avoid shorts. Now, I
115. 4:30use YouTube every single day, obviously,
116. 4:33but I personally hate what short form is
117. 4:35doing to society, but even I lose myself
118. 4:39down deep short holes pretty much every
119. 4:41single day until I basically realize
120. 4:43I've wasted half an hour of my life and
121. 4:45I'll snap out of it and I'll regret it.
122. 4:47But, look, all of this isn't by
123. 4:49accident. This is literally YouTube's
124. 4:51way of cleverly pushing shorts towards
125. 4:54the top of the agenda, especially for
126. 4:56mobile users. So, what does this mean
127. 4:58for creators? Well, YouTube is being
128. 5:00split in two. On one hand, you have the
129. 5:03TV side of YouTube for people who pretty
130. 5:05much only want to watch long-form
131. 5:06videos, but then you also have the
132. 5:08mobile side of YouTube for people who
133. 5:10watch a ton of shorts and maybe the odd
134. 5:12long-form video here and there, but
135. 5:14mainly just shorts. Now, the guys at
136. 5:16YouTube are pretty much orchestrating
137. 5:19this split. And their plan is to slowly
138. 5:21make shorts dominate the mobile
139. 5:23platform. And they'll be making a huge
140. 5:25push for people who make loads of
141. 5:27shorts. Now, I'm personally now much
142. 5:30more of a long-form creator myself, but
143. 5:32I noticed this shift happening a long
144. 5:34time ago. I made a ton of shorts on my
145. 5:37old channels that got hundreds of
146. 5:39millions of views. Now, on my old travel
147. 5:41channel, I made bingeable TV-friendly
148. 5:43long-form videos, but then I I clipped
149. 5:45those long-form videos up into quick
150. 5:47shorts so I could take advantage of this
151. 5:49new shift. Now, I know that clipping up
152. 5:51long-form videos into shorts might sound
153. 5:53like a daunting task to some of you, but
154. 5:55a tool you could use for this is called
155. 5:57Nexus Clips. It's an AI tool built
156. 6:00around clipping and it will
157. 6:01automatically clip up your long-form
158. 6:02videos into multiple different shorts by
159. 6:05picking out the most engaging or viral
160. 6:07moments of them. It now also has its own
161. 6:09editing software built in so you can
162. 6:11fully edit everything from within it.
163. 6:13You can then also add things like
164. 6:14captions, subtitles,
165. 6:16and much more. Now, if you do want to
166. 6:18check them out, I'll leave all the links
167. 6:19there down below. And look, then we have
168. 6:21probably one of the biggest
169. 6:22opportunities that hardly anyone is
170. 6:25talking about yet. Now, the new way
171. 6:27people actually find and discover videos
172. 6:29on YouTube is going to completely change
173. 6:31and it's already started. Now, for years
174. 6:33the YouTube search bar was pretty
175. 6:35simple. Somebody would type in something
176. 6:37like best camera for YouTube and then
177. 6:40the algorithm would basically just show
178. 6:42videos it thought would be relevant to
179. 6:44that search term. And that was basically
180. 6:47it. The viewer would then have to scroll
181. 6:49down through all of these results in the
182. 6:50search results and pick out the video
183. 6:52they thought might suit them best. But
184. 6:55now, going forward, YouTube is using AI
185. 6:57much deeper to completely overhaul the
186. 7:00traditional search bar with the new
187. 7:02feature called Ask YouTube, which
188. 7:05basically lets people search for content
189. 7:07by asking proper detailed questions
190. 7:09rather than just typing in a few
191. 7:11keywords into the old search bar. So,
192. 7:13instead of the traditional way where
193. 7:15someone would search something like best
194. 7:17camera for YouTube, where you'd get all
195. 7:19of these generic results here, like just
196. 7:21videos that are designed for mass market
197. 7:23and don't really answer the personal
198. 7:25questions, now the new Ask YouTube
199. 7:28feature lets people be much more
200. 7:30specific to what they actually want to
201. 7:32see. So, now you could type in something
202. 7:34like what's the best beginner camera for
203. 7:36filming travel videos for under $500,
204. 7:39which is obviously way more personal and
205. 7:41focused towards that individual viewer
206. 7:43and his problem. And YouTube's really
207. 7:46clever new AI will actually go out and
208. 7:48find the perfect videos that answer that
209. 7:51exact question directly. So now, instead
210. 7:54of just the boring search results,
211. 7:55you'll actually get a full breakdown of
212. 7:58informative text, videos, and even
213. 8:00shorts, all based specifically around
214. 8:02beginner cameras under $500 in the
215. 8:05travel space, which is obviously really
216. 8:07good. But if we were to type in that
217. 8:09exact same search query into the old
218. 8:11search bar, you'd get all of these super
219. 8:14generic videos that barely even touch on
220. 8:16travel videos and barely even mention
221. 8:18$500. Now, for all of you small
222. 8:21creators, this is a huge new way to get
223. 8:24your videos discovered because the good
224. 8:25news is, unlike the old search results,
225. 8:28YouTube will not prioritize videos
226. 8:31showing up here purely based on channel
227. 8:33size or how many views a video already
228. 8:35has. Instead, it's using AI to
229. 8:39understand exactly what your video is
230. 8:41about and then match it with what the
231. 8:43viewer has asked for. So if your video
232. 8:46directly relates to someone's search
233. 8:47term closely enough, you have a great
234. 8:50chance of appearing here. This is why
235. 8:52your videos going forward now need to be
236. 8:55very clear and specific. Don't make
237. 8:57videos that are super broad or try to
238. 8:59answer or try to target everyone
239. 9:01basically. The more specific your video
240. 9:03is, the easier it becomes for YouTube to
241. 9:06understand who it's for and then where
242. 9:08and when to recommend it. Everyone has a
243. 9:11fair and equal chance of appearing here
244. 9:13in these new results. And trust me, this
245. 9:15new feature is going to completely
246. 9:17change content discovery forever on
247. 9:19YouTube. Now, if you want to take all of
248. 9:20this even further and build your channel
249. 9:22up to reach the monetization
250. 9:24requirements as quickly as possible
251. 9:25before the new rules come in February
252. 9:27next year, I've just reduced my YouTube
253. 9:29Wealth Academy down to only $49.99
254. 9:32a month and you can cancel any time.
255. 9:34Now, I know that many people don't have
256. 9:36hundreds of dollars to spend on a
257. 9:38course, so I basically made it
258. 9:39affordable for everyone. There's no
259. 9:41minimal term. You can come in, pay $49,
260. 9:43learn everything within a month, and
261. 9:45then cancel your subscription if you
262. 9:47wanted to. It's totally risk-free. We've
263. 9:49got hundreds of creators in here and a
264. 9:52buzzing community of people all helping
265. 9:54each other out. It's really a great
266. 9:56place to be, and there is so much
267. 9:57content on there that you won't find
268. 9:59anywhere else on YouTube. Now, the link
269. 10:01is down below if you do want to come in
270. 10:02and join us all. If not, give this video
271. 10:05a watch here, because I can guarantee
272. 10:06you'll find it really helpful. I'll see
273. 10:08you there.