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The World's Best LinkedIn DM Outreach Sequence (INSANE) — Transcript

by Harry Long · 2,665 words · 377 segments · language en · Watch on YouTube

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0:00This is a LinkedIn DM system that has
0:02gone absolutely nuts. It reaches out to
0:04hundreds of your ICP prospects
0:07automatically on autopilot. But that's
0:09not even the mad part because let's be
0:11honest, automation at scale at this
0:13point is pretty easy. I'm sure you tried
0:15it before, we certainly have. The mad
0:17part is not in the automation, it's
0:19[music] in the steps of this automated
0:20sequence that I guarantee you no one in
0:23the game is doing because [music] in
0:24this video I'm going to show you an
0:26automated sequence that spoiler includes
0:29voice notes, includes videos, includes
0:32[music] things so disruptive and
0:34personal that actually prospects will be
0:36thanking you for sending them this
0:37[music] sequence. Thank you for a cold
0:39outreach message. When does that ever
0:41happen? And by the way, them thanking
0:43you for that message is actually the
0:44worst case scenario in this sequence.
0:47The best case, well that's that they
0:48become a client of yours paying you
0:50money on a monthly basis. There is
0:52genuinely no real bad outcome. In this
0:54video I'm going to give you all four
0:56steps. Step one, connecting with ICP
0:58prospects. Step two, is sending them a
1:00voice note. Step three, a personalized
1:02video. And step four, moving that
1:05process [music] into a sales process.
1:07Stick with me to the end of this video
1:08cuz I guarantee you that by the end you
1:10will have the exact blueprint you can
1:12implement today to start filling up your
1:14inbox tomorrow. Let's get into it. I
1:16quickly want to explain why this system
1:18works so well before I get into exactly
1:20how you build it. Because almost all
1:22cold outreach fails for the same reason.
1:25It fails because people ask too much,
1:27too soon, in the wrong place to the
1:29wrong people. If someone connects with
1:31you and immediately you hit them with a
1:32pitch or even worse, a link to a booking
1:35page or a demo, they don't care about
1:37you. They're not going to be interested.
1:39In fact, they're just going to have bad
1:40blood to you and your company for
1:42hitting them with that cold message.
1:44Whereas this system is completely
1:46different. It's designed and crafted
1:49around how human interactions genuinely
1:51work outside of the workplace and then
1:54that's applied to a workplace setting to
1:55help you win clients. It's low-friction
1:57at the start, it's very casual and
1:59personal, and instead of asking for a
2:02sale straight up, it's getting lots of
2:04small yeses. So, now I'm going to walk
2:06you through each of the four steps to
2:08this incredible outreach sequence,
2:09showing you why it's installed into the
2:11sequence, how you can install it, and
2:14showing you an example that I've used to
2:16get clients. So, step one is the
2:18connection request note on LinkedIn.
2:20Now, I'm going to give you a strange tip
2:21here that I'm sure you've never been
2:23told, and that's actually to leave your
2:24connection request note blank. I know
2:26that probably goes against everything
2:28you think you know. Actually, in this
2:29case, curiosity wins. And there's two
2:32reasons I want you to leave it blank.
2:34The first is your connection request
2:36acceptance rates will actually go up.
2:38People don't disqualify you as someone
2:40trying to sell them something too early
2:41on before you've had a chance to
2:42actually explain your idea. Just a
2:44connection request without a note sparks
2:46the curiosity to think maybe it's a job
2:48offer, maybe it's someone I should know
2:50or I've met in the industry before.
2:52There's a hundred reasons why they might
2:53then go and accept the connection
2:54request note. And the second one is it
2:56gives you a fresh inbox when you then go
2:58and send that personalized message. If
3:00you send a connection request note,
3:02that's actually going to appear in the
3:03inbox before your message, which gives
3:05the impression that you're almost
3:06berating them with message on message
3:08before they've had a chance to reply. We
3:10want that first powerful message that
3:11we're going to send it through in step
3:12two to be the first thing that lands in
3:14their inbox. So, that is step one, set
3:16your automated outreach machine to
3:18connect with ICP prospects with no note.
3:20Very simply it's to install, but I
3:22guarantee you it's better than the more
3:23complicated alternative. Now, before I
3:25get into step two, which is the
3:26game-changer, it's where we go into
3:28voice notes and how to use them in your
3:29LinkedIn DM strategy, I just want to
3:31quickly call out that if you're enjoying
3:33this video, please do like and
3:34subscribe. This is just one long form
3:36I'm doing on a massive series on
3:38LinkedIn across the board, so how to
3:40create good LinkedIn content, how to win
3:42clients on LinkedIn, how to grow on
3:43LinkedIn, how to become a key person of
3:45influence on LinkedIn. It's all there,
3:47so please do subscribe to not miss out.
3:49Let's get back to the video. So, step
3:51two, as I mentioned, is a voice note.
3:53Now, let me ask you something. I don't
3:55want you to think about your personal
3:56experience on LinkedIn here. When was
3:58the last time you received a voice note?
4:01Was it today? Was it this week? Was it
4:03this month? Or was it, which is actually
4:05going to be my guess, never?
4:07Personally, I do a lot on LinkedIn and I
4:10have very rarely, if ever, actually
4:12receive a voice note. So, what does that
4:14mean for you? That means if you go and
4:16send voice notes to prospects, you are
4:18disrupting the pattern of their
4:21They receive 10 messages of people
4:22trying to sell them something boring
4:24every day, whereas a voice note pops up
4:26in their inbox, that's going to spark
4:28curiosity. And I challenge anyone to be
4:31received a voice note and not click
4:32play. It's human psychology to click
4:35play there. But, it's not just the fact
4:37that it gets them to actually hear you
4:38out why voice notes are so good here.
4:41Voice notes are casual, they're
4:42personal, they actually give them a
4:44chance to hear your voice and hear a bit
4:45more about you so they can understand
4:48your personality and they feel a bit of
4:49connection to to you as a person. You're
4:52already building rapport with them in a
4:5315-second voice note, the way that a
4:55message never could. I really could talk
4:57for an hour on how voice notes are so
4:59good and well received, but like I
5:01mentioned in the intro, people want to
5:03do business how they live the rest of
5:05their life and how they communicate
5:06normally as a human in family and friend
5:08dynamics. Voice notes are a part of that
5:11and it should be no different on
5:12LinkedIn. So, what do you say in your
5:14voice note? Well, the answer is very
5:16easy. You follow the pattern of a normal
5:18voice note. So, keep it casual, keep it
5:20light, keep it easy. Don't expect them
5:22to listen to a 5-minute voice note
5:24because my mom could send me a 5-minute
5:26voice note and I wouldn't listen to
5:27that, so a cold prospect definitely
5:28wouldn't. It could even work for you to
5:30make a little joke in the voice note
5:31about why you're sending it. That
5:33casualness is deliberate, it's not a
5:35mistake. It makes you a real person
5:37rather than a sales person reading a
5:39script. So, it could go something like
5:41this. Hi, sorry for the voice note that
5:42I know is a bit out of the blue. I'm
5:44just on the move right now and really
5:45wanted to get this message over. I've
5:47had a look at your LinkedIn profile and
5:49it's very interesting. You've actually
5:50spent the last 10 years in marketing. I
5:52actually saw you also hiring for a
5:54marketer at the moment. I've actually
5:55got an idea that I think will be a much
5:57better angle for you guys than hiring a
5:59marketer. Is it okay if I send a quick
6:01video explaining what I mean? So,
6:03there's a few parts to that voice note.
6:04There's the casual intro, there's the
6:06introduction to myself, and then there's
6:08the next step. It is going to be sending
6:10them a video. And why are you asking
6:12permission to send them a video? Well,
6:13the answer is actually quite a selfish
6:15one. It's going to take you at least 10
6:17minutes to put together a personalized
6:18video for them, and yes, it should be
6:20personalized.
6:21You don't want to be doing that to every
6:23single prospect if they've shown no
6:24interest. So, in the voice note, ask
6:26permission. That means you'll probably
6:27be making four to five a day as opposed
6:30to 20 a day when you're making them for
6:31prospects that wouldn't even reply. It
6:33means you're focusing on hot leads,
6:34people that are interested in hearing
6:36you out as opposed to cold leads, people
6:37that might just tell you to eff off
6:39after you spent the last 20 minutes
6:40making a video for them. The other
6:41reason is them opting in is actually a
6:45good sales indicator in their own head.
6:47It's a micro commitment.
6:49It's a yes that they've said to you.
6:52That means that further down the line,
6:53they're going to be more receptive to
6:54actually watching the video and hearing
6:56your argument out. Now, quick pause
6:57here. While we are on the topic of how
6:59to get in front of your ICP prospects,
7:02because if you're wanting them to come
7:03to you inbound rather than you going out
7:06to them outbound, the answer is actually
7:08in content. What do I mean by content? I
7:10mean content across the board, along
7:12from video like this, short form videos,
7:14LinkedIn posts, and posts across all
7:16other social channels. Content is the
7:18key in 2026. Now, I'm actually running a
7:20special offer for anyone watching this
7:22video right now, which is a free week of
7:25content. All you have to do is fill out
7:26a quick form on yourself, your business,
7:28and the people that you're trying to
7:29target and win as clients, and our team
7:32of expert video editors, designers, and
7:35strategists will put together a free
7:37week of content for you consisting of
7:39two long form videos, 10 short form
7:41videos, and posts to go out on LinkedIn.
7:43This is absolutely the thing you should
7:45be doing to complement this LinkedIn DM
7:47strategy that you're rolling out. You
7:49need to have outbound and inbound
7:51machines running at the same time.
7:52Follow this video for the outbound part,
7:54and sign up to our free week of content
7:56to get the inbound machine moving. If
7:58you're interested, we have 10 slots.
7:59It's linked in the description. Let's go
8:01back to the video. So, you've connected
8:03with your ICP prospects. You've sent
8:05them a voice note. They've listened to
8:06it. They already like you a little bit.
8:08They've given you that thumbs up next
8:10step. So, now you are putting that video
8:12together for them. You've deemed them as
8:13a hot lead worthy of, you know, 10-15
8:15minutes of your time to put that video
8:17together. So, what do we put in that
8:18video? What makes a good video? And how
8:20do you send it on LinkedIn? Now, the
8:22video itself is very simple. You don't
8:24need to go to a production level like
8:25this. Simply download a Loom or a
8:27similar tool and do a screen recording
8:29with yourself in the bottom right-hand
8:30corner. Now, here's the clever part.
8:33You're always going to start on one of
8:34these two things in your video. You're
8:36going to either start on their LinkedIn
8:38profile or their website. The reason for
8:40this is threefold. One, like the voice
8:43note, it forces them to click. They're
8:45going to see a video thumbnail pop up in
8:47their LinkedIn DM box, and if it's their
8:50face or their LinkedIn profile looking
8:51right back at them, you have to see what
8:53they're saying because you know they're
8:55talking about you. It's the same for the
8:57website. Now, the second reason is it
8:58proves it's personal. It proves you
9:00haven't just lumped out the same video
9:02to a thousand other people on LinkedIn
9:04because there's a personalized start to
9:06it, be it their website or their
9:07LinkedIn. And this is the crazy part. It
9:09sets up the pitch. So, you're going to
9:10start that video on their LinkedIn
9:12profile talking about what makes them a
9:14good fit. Why have you made this video?
9:16That's the question I like to ask
9:17myself. Why have I made this video for
9:18this person? So, you might start it
9:20like, "Hi, I was looking through your
9:22LinkedIn profile and I saw XYZ, so I
9:25thought you might be a very good fit
9:27for" Now, that line, "I think you might
9:28be a very good fit for dun dun dun",
9:30that is actually a segue into a sales
9:32pitch. And before they know it as a
9:34prospect, they're hearing you out on a
9:36sales pitch, even perhaps going through
9:38your sales deck without realizing. When
9:41in any other marketing channel, can you
9:43get an ICP prospect hearing your sales
9:46process out and willingly doing it
9:48without being forced to?
9:50From cold. So, at that point, there are
9:52really two outcomes. Best case, they'll
9:55hear your video out, they'll be
9:57appreciative you took the time to make
9:58it, they'll see what you're selling,
10:00what you're offering as a service or
10:01product, and they'll then go and book in
10:03a call with you.
10:04That's the best case scenario. I
10:06guarantee you will see a few of them
10:07throughout the week. Now, the worst case
10:10scenario is so brilliant because it's
10:11not really a worst case. The worst case
10:14scenario is they're going to thank you
10:16for taking the time to put that video
10:17together, sending the voice note
10:19earlier, and they're going to say it's
10:20not a good fit right now, but thanks for
10:22taking the time to make the video. Now,
10:24that is good one because it's goodwill,
10:26there's no bad blood like a normal cold
10:28email where they're disliking your brand
10:29for reaching out to them, but also it
10:31means that if their needs change further
10:33down the line, let's say in 6 months
10:35they do need a marketing agency, guess
10:37who they're going to come to? You. You
10:38have now turned cold outreach into a
10:41machine that generates warm, qualified
10:44leads watching your sales pitch for 2
10:46minutes and then mucking around if they
10:48book in a call with you. Unheard of for
10:50cold outreach. So, that is the system in
10:53just four steps. The first is to send a
10:55connection request at scale, make sure
10:57you don't include a note. Two, your
11:00first direct point of contact to that
11:01prospect is going to be a voice note to
11:03disrupt their inbox, engage them, and
11:06show them that you are a real, normal
11:07person. Three, you're going to use that
11:09voice note to ask permission to send
11:11through your main idea for them, which
11:13is in the video. Four, you're then going
11:14to send through that Trojan horse, the
11:16piece de resistance, which is your
11:18personalized video made exactly for
11:21them. Using this system, best case,
11:23you're going to get a client. Worst
11:24case, you're going to get a hot lead
11:26that might do business with you in the
11:27future. Like I say, that is the outbound
11:29machine. Go and get it working today. If
11:31you are trying to work on building out a
11:3310 out of 10 inbound machine, the first
11:35step you need to take is signing up to
11:36our free week of content, link in
11:38description, and that will get the ball
11:40rolling for you on content. If this
11:41video was useful, please do like and
11:43subscribe. See you on the next one. I've
11:44got a lot of good titles cooking, so
11:46stay tuned.

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