The World Famous 5 Star Pitch | by Doll Avant — Transcript
Full transcript
- 0:02well good morning good evening what it
- 0:03do how are you Hy hoop and Grand Rising
- 0:052 it's me dant that's the DL I'm often
- 0:08imitated never duplicated they call me
- 0:10the billion dollar Bay aka the pitch
- 0:11Queen AKA The People's coach we are here
- 0:13in my office the dollhouse I'm going to
- 0:16get you all the way together in these
- 0:17entrepreneurial streets now they call me
- 0:19the billion dollar Bay because I took my
- 0:22business from an idea to getting an
- 0:24evaluation from the largest private
- 0:26Equity Fund in the world uh at a 10
- 0:30million dollar valuation we've since
- 0:32grown that to a billion dollar valuation
- 0:36and I'm going to tell you how I did that
- 0:38I teach the entrepreneurs road map it's
- 0:40a proprietary framework so if you're not
- 0:43in my group if you're not watching me on
- 0:44YouTube if you're not getting any
- 0:46information from me and you're trying to
- 0:48build a business you need to come on
- 0:49over to the dollhouse okay so they also
- 0:51call me the pitch Queen because just
- 0:53standing on stages some of you guys
- 0:55might be trying to get ready for pitch
- 0:56competitions and doing all that just
- 0:58with my mind raised hundreds of
- 1:00thousands of dollars okay just on the
- 1:02side in addition to the Venture Capital
- 1:04that I've raised for my company and
- 1:05we're now out here getting contracts we
- 1:07just signed a 20 million doll deal last
- 1:09week and we are winning in these
- 1:11entrepreneurial streets so if you want
- 1:13to win that's why they call me the
- 1:14people's coach because I also have this
- 1:16gift where I'm really able to teach it's
- 1:18not just what I do but I'm actually able
- 1:20to teach it to folks and I see them
- 1:22getting results as well so that's what
- 1:24we do over here in the dollhouse so
- 1:25welcome if you don't know me you know me
- 1:27now okay my company's called aqua
- 1:29genuity you can Google it they call me
- 1:30the queen of water okay I've invented a
- 1:33technology that makes it as easy to
- 1:35check a weather forecast as it is to
- 1:37check water quality we've gotten awards
- 1:38from Google Apple Amazon money from
- 1:41Google Amazon we I gave a TED Talk at
- 1:45went virro been featured by Forbes wre
- 1:48New York Times the US News and World
- 1:50Report Reuters child I'm a whole thing
- 1:52like I'm world famous in my space I'm
- 1:54I'm internationally recognized speaker
- 1:56on issues of water Wellness
- 1:58sustainability environmental justice and
- 2:00climate change and um I've done this all
- 2:02over the world I teach the framework I'm
- 2:04about to teach you the fstar pitch the
- 2:06proprietary festar pitch I've taught it
- 2:08at Morehouse I've taught it at Harvard
- 2:10University where I am entrepreneur and
- 2:12residence expert in residence for
- 2:13Harvard Innovation labs and you know I
- 2:16do this all over the world so I'm happy
- 2:17to be bringing it to you I'm
- 2:20specifically giving this information out
- 2:22to Black entrepreneurs black Founders I
- 2:26got to take you on this journey we don't
- 2:27want to stay just an entrepreneur okay
- 2:29might be in an entrepreneurship program
- 2:31you might have just started your
- 2:32business an entrepreneur is someone who
- 2:33takes a risk who steps out and says oh
- 2:35I'm going to start my business this is
- 2:36what I want to do okay that's so
- 2:38wonderful I love that right but if you
- 2:40take if you stand on top of this
- 2:41building where I'm sitting right now I'm
- 2:43on the 31st floor and you say I'm taking
- 2:46a risk here I go and you step out you're
- 2:49going to fall cuz gravity right so
- 2:51taking a risk is not enough you've got
- 2:52to move on up so there five levels of of
- 2:54Entrepreneurship I got to get you from
- 2:56level one which is entrepreneurship
- 2:57level two is just an auditor that's
- 2:59people people who are out here just
- 3:01running around going to events going to
- 3:03Fireside Chats just listing the
- 3:04information on Instagram or whatever
- 3:07right and taking notes and reading
- 3:08little business books and all that kind
- 3:09of stuff that's so cute but that's like
- 3:11auditing a class like if you go to a
- 3:13college professor and you say hey can I
- 3:15just audit your class for you know not
- 3:17for credit I just want to sit in the
- 3:18class sure here's a syllabus you can
- 3:20read all the books do all the stuff
- 3:21you're not getting any credit for that
- 3:23in the marketpl okay so you're not
- 3:24actually building your business right I
- 3:26got to get you at least to level three
- 3:28that's a Founder that's someone who's
- 3:30committed to the work of establishing
- 3:31systems in your business like this is
- 3:34how we do what we do this is how we talk
- 3:37about our business this is how we get a
- 3:38customer if you can't establish systems
- 3:41for how to do that on repeat where it's
- 3:43predictable um and scalable you don't
- 3:47really have a business baby just just
- 3:48stop playing stop playing so I got to
- 3:50get you at least a level three level
- 3:51four is a builder now I'm going to
- 3:53actually get in here and do the work see
- 3:55we watch too much TV y'all watch too
- 3:56much Shark Tank or whatever like I don't
- 3:58know what y'all be watching some of that
- 4:00stuff is really good but many times I
- 4:02see people say oh you're supposed to
- 4:03work on your business not in your
- 4:04business I'm like no no no no no that's
- 4:06after you get past step five on the road
- 4:08map okay you've got to be in this work
- 4:11at the beginning you got to deal with
- 4:13customers you got to get the feedback
- 4:14you got to listen to the language that
- 4:16people use their problem language right
- 4:18and that should be reflected in your
- 4:19marketing y'all some of y'all are too
- 4:21brilliant too smart for your own good
- 4:22right don't be the broke and the
- 4:24brilliant don't don't do that don't be
- 4:26on that show okay I don't want you just
- 4:28out here you so br I invented this thing
- 4:30and this technology and you're telling
- 4:32all this technical language and don't
- 4:34nobody know what you're talking about if
- 4:36you're not exchanging any energy when
- 4:37you speak you're not going to make any
- 4:39money okay and then level five is where
- 4:41we all want to be we say we want to be a
- 4:43CEO but listen a CEO is someone who
- 4:46oversees sales that means you're making
- 4:49money in your business systems that
- 4:51means you documented how you make money
- 4:53how do you get a customer how do we talk
- 4:55to people about this work into systems
- 4:57that are repeatable you can document
- 4:59that and then you got a stab like you
- 5:01can actually hand that off so somebody
- 5:03else can help you do this work and reach
- 5:05more people so you go from one to one to
- 5:08one to many to many to many now you can
- 5:11sit back let your business run and grow
- 5:13now you've turned your idea into an
- 5:14asset that has value in the marketplace
- 5:17now your brand means something now you
- 5:18can go do these brand Partnerships and
- 5:20all this stuff that you want to do
- 5:21that's step seven on the road map most
- 5:24of us fail at business 97% of black
- 5:26businesses will never grow to the point
- 5:28where they can hire outside employees
- 5:31why is that because they skip steps on
- 5:33the road map so I'm giving you the
- 5:35secret sauce okay this is what they
- 5:37don't teach you in those other programs
- 5:39this is what you you probably never
- 5:40heard this before and I love it I love
- 5:42it so welcome to the Dollhouse come on
- 5:43in I'm going to give you the secret
- 5:44sauce okay how you talk about your work
- 5:46is the first system that you build in
- 5:48your business you can't just be out here
- 5:50just hey I got business buy from buy
- 5:52from me hey I started a business buy
- 5:54something from me nobody cares all right
- 5:57no one cares so that's why I teach the
- 5:59five star pitch it is a framework that
- 6:02is without fail we raised over $2
- 6:05million most of it during the pandemic
- 6:08from a hammock okay people were giving
- 6:10me millions of dollars because of this
- 6:13framework the five star pitch so I'm
- 6:15going to break it down for you right now
- 6:16and we start with why we always start
- 6:19with why so there are two TED Talks that
- 6:21you should watch one is mine it's called
- 6:23what's in your water and the other is
- 6:25from Simon sck it's called start with
- 6:28why it's also a great book okay so we
- 6:30always start with why people don't care
- 6:32what you do they don't care how you do
- 6:33it until they understand why why you do
- 6:36what you do and why should I care right
- 6:38so we usually start with a story and or
- 6:41a statistic okay you want to be able to
- 6:44put people in the context of the type of
- 6:46problem that you're solving okay so
- 6:49always give me some kind of entry point
- 6:51something that I've heard of so for
- 6:53example when I would pitch and talk
- 6:54about aqu genuity I always started with
- 6:56Flint how many people remember what
- 6:58happened in Flint Michigan because most
- 7:01people do so I'm starting where people
- 7:03are we meet people where they are on
- 7:05this journey right we're trying to
- 7:06exchange energy and get them to follow
- 7:08us on a journey from the problem state
- 7:10that they're in to the solution that
- 7:12you've created in your business okay so
- 7:14you start with something that they can
- 7:16relate to a story or a statistic I say
- 7:19how many of you have heard about Flint
- 7:21Michigan every most people remember that
- 7:23when I talk to International audiences I
- 7:25have to use a different example okay so
- 7:26it depends on the person and the people
- 7:28you're talking to right but I say most
- 7:30of us have heard about what happened in
- 7:32Flint Michigan you know 100,000
- 7:33residents in their families are poisoned
- 7:35by the water coming out of their Taps
- 7:37that's crazy but most people don't know
- 7:39there actually 3,810 locations in the
- 7:43United States with more lead in their
- 7:45water then flp Michigan and people
- 7:48go bam we got them first job is to
- 7:52connect with people emotionally we are
- 7:54humans every purchasing decision is
- 7:57actually an emotional decision so you
- 7:58always start with why you start with the
- 8:00story you start with the human
- 8:01connection that's also your elevator
- 8:04pitch you should be able to do that in
- 8:05about 30 seconds and you say you know
- 8:084,000 places in the United States you
- 8:11know got lead in their water and all of
- 8:13that but that's just one of thousands of
- 8:15things in our water so if I was just
- 8:17giving an elevator pitch I would I would
- 8:19finish it out by saying so that's why I
- 8:21created my company is aqua genuity and
- 8:23we've invented a technology that tells
- 8:25you what's in your water the same way
- 8:27you check a weather forecast you could
- 8:28check water quality so that consumers
- 8:31corporations and cities can understand
- 8:34what's in your water without having to
- 8:35have a degree in environmental
- 8:38engineering right or or chemistry right
- 8:41that's what I invented and that's an
- 8:43elevator pitch that gets somebody
- 8:45intrigued to want to know more okay so
- 8:47you always start with why so the second
- 8:50step of a successful five-star pitch you
- 8:52want to really explain your founder
- 8:54story right so the way we do that is a
- 8:56simple framework known as isdr
- 9:00I stands for identity who are you again
- 9:02you want to level set you want to make a
- 9:04human connection so I'm born and raised
- 9:06in Atlanta grew up here went to
- 9:08Frederick Douglas High School left here
- 9:09and went to Harvard I'm a Serial
- 9:11entrepreneur and I was working with my
- 9:12mentor he's now 86 years old he's the
- 9:14first African americ to have his own
- 9:16bottle water plant in the United States
- 9:18and he invented a water filter he got
- 9:20awards from Congressional Black Caucus
- 9:22and John Lewis for this invention we're
- 9:24talking to big companies they say we
- 9:26love this technology but we don't need
- 9:28it because our water fine and so what I
- 9:31realized the struggle or the problem you
- 9:35see how I'm telling a story and I'm
- 9:36giving you the struggle the problem
- 9:38right I'm contextualizing the problem in
- 9:41a human experience I'm giving youall the
- 9:43secret sauce now you can do what you
- 9:45want you can got a pitch like this you
- 9:46could take it or leave it you could use
- 9:47it or lose it but what you can't do is
- 9:49say you never heard it because you're
- 9:50hearing it from me right now okay I'm
- 9:51breaking it down for you so I anchored
- 9:53the problem in a human experience that
- 9:55people can relate to as visceral right
- 9:58and so I realized the problem is people
- 10:01didn't know what was in their water and
- 10:03about 8 months later Flint happens right
- 10:06so everybody's now really concerned
- 10:07about water quality humans are basically
- 10:09the sensors that are alerting us to
- 10:11water quality problems in these cities
- 10:13and communities around the country it's
- 10:15not a third world issue happening right
- 10:17here in the United States but we don't
- 10:18know what's in our water until there's a
- 10:20crisis right how many more people have
- 10:22to be poisoned how many more cities have
- 10:24to suffer you know billions of dollars
- 10:26in Lost Economic Development just
- 10:28because we don't know what's in our our
- 10:29water so I decided to do something about
- 10:31it and I invented a technology I wrote
- 10:34an algorithm called the aquacore and it
- 10:36takes any existing data from the EPA
- 10:39Public Utilities puts it all into a
- 10:41number so 100 is good zero is bad blue
- 10:44is good red is bad like things that
- 10:46anybody can understand without having to
- 10:48be an expert and then the results what
- 10:51came out of that is oah called NASA
- 10:55called you know the United Nations
- 10:56called Google called put me on the
- 10:58homeage P of Google it became a thing we
- 11:01are the first in the world to do this
- 11:04and that's why I started my company Aqua
- 11:06genuity so we built an application and a
- 11:09platform so for consumers here's how it
- 11:11works tells you what's in your you put
- 11:13in your ZIP code it tells you what's in
- 11:15your water what does it mean for my
- 11:17health what kind of filter do I need and
- 11:18it gives you regular updated alerts if
- 11:21there's a sudden change in your water
- 11:23quality so you can protect your health
- 11:25and your family's health it works for
- 11:27corporations so they can have a business
- 11:30intelligence tool to have a better
- 11:32understanding of what's going on with
- 11:33water because water affects every single
- 11:35industry and we do it for governments as
- 11:37well so that they can protect uh the
- 11:40standard of living and the quality of
- 11:42life for their citizens in their region
- 11:44so that was step three step
- 11:48three is you want to tell me in a very
- 11:51succinct way how your product or your
- 11:55platform works very clear very simple
- 11:58one 2 three we don't want to get into
- 12:00technical language we don't want to get
- 12:02into all of the weeds we don't want to
- 12:04confuse our audience we want a clear
- 12:06story that we're telling and the key to
- 12:09connect from part one from step two
- 12:11excuse me to step three the key to
- 12:14connecting step two to step three is a
- 12:16phrase that I always use you've told
- 12:18your founder story I this is my identity
- 12:22this was the struggle of the story what
- 12:23I saw what I experienced the problem to
- 12:26be so I discovered I decided you know
- 12:28you Ved whatever that is right the
- 12:31technology the platform as a result of
- 12:34doing that work the the early work that
- 12:36you did in that space you know you saw
- 12:38positive results here's the phrase and
- 12:41that's why we founded the company and
- 12:44then entered the name of your company
- 12:46right and then you go on to tell me and
- 12:48this is how it works one two three okay
- 12:52now step four in a five star pitch you
- 12:55really want to talk about your traction
- 12:56and Milestones right we've been doing
- 12:58this work uh and that's where you talk
- 13:02about the Googles of the world and
- 13:03featured by Forbes and Wire magazine and
- 13:05New York Times called us you know ocean
- 13:07Visions named us one of seven
- 13:09Technologies s saving the world's
- 13:11waterways and ocean Visions is a
- 13:13collaboration between Georgia Aquarium
- 13:15here in Atlanta as well as MIT Stanford
- 13:18Smithsonian and the United Nations okay
- 13:21we have been featured uh by Smart City
- 13:24World Congress in Barcelona where I was
- 13:26a a keynote speaker we've been requested
- 13:28now in 22 countries to bring this
- 13:30technology because people don't know
- 13:34what's in their water until it's too
- 13:36late and so step five in a five star
- 13:40pitch you want to talk about your team
- 13:42this is where you talk about who's on
- 13:43your team how do we know that you are
- 13:45the ones to lead us in solving this
- 13:48problem that you're solving right so you
- 13:50talk about your team your credentials my
- 13:52team you know we we've we've built
- 13:55platforms for companies like Google and
- 13:57Oracle in the past um we've run billion
- 14:00dollar organizations and scale
- 14:01Technologies from inception uh three of
- 14:05my advisers two of them have patents
- 14:06have worked with Jeff Bezos have patents
- 14:08on the Alexa uh my other advisor is
- 14:12former United Nations Ambassador so we
- 14:15have not only the team and the skill set
- 14:18but also the bandwidth and the reach to
- 14:23to do this work and solve this problem
- 14:25at a global scale so when you answer all
- 14:28those questions and you check call those
- 14:29boxes one 2 3 4 5 now you get to make an
- 14:35ask you want to ask them for something
- 14:37whatever it is in this case if you're
- 14:39doing a pitch competition let's say it's
- 14:41$10,000 always tell them what you're
- 14:43going to do with the money okay if
- 14:45you're asking for uh one of your mentors
- 14:47to give you um you know introduce you to
- 14:50someone right you tell them if you you
- 14:53know connect me with your your uh Mentor
- 14:55is someone that we've had you know on
- 14:57our radar for a long time she's she's
- 15:00been well known in the water space for
- 15:02decades and with her support we'll be
- 15:05able to do our launch our first pilot
- 15:08and we expect to see a 20% increase uh
- 15:11Improvement in water quality just from
- 15:13that one pilot in a major city like
- 15:15Atlanta and that's going to lay the
- 15:18groundwork for the future of our company
- 15:20you know whatever it is that your ask is
- 15:23whether it's in a pitch competition or
- 15:25just in a regular conversation you have
- 15:28earned permission to ask for that when
- 15:31you complete the five star pitch it's
- 15:32like going around the bases in Baseball
- 15:35okay so now we're here now we can ask
- 15:38for something and expect you know a fair
- 15:40exchange not only that but you've
- 15:42checked all the boxes so remember I said
- 15:44we have to make a human connection at
- 15:45the beginning that's emotion when you
- 15:48get over to step three you're really
- 15:50checking the box of logic you want
- 15:52people to understand yes I know how to
- 15:54solve this problem and then the third
- 15:57box you have to check is credibility so
- 15:59that's why we talk about the Milestones
- 16:01who we've already worked with the
- 16:02traction we've already gotten the next
- 16:04couple of Milestones that are coming up
- 16:06for us and we talk about our team we do
- 16:08this for real is basically you have to
- 16:10check those three boxes emotion logic
- 16:12credibility and when you get to the end
- 16:15you've got to stick the landing it's
- 16:17like gymnastics right you got to stick
- 16:19the landing so what we're asking for is
- 16:21whatever the amount of money you're
- 16:22asking for if it's for investors or
- 16:24whatever you're looking for if a pitch
- 16:26competition right but then you want to
- 16:28say and this work matters now more than
- 16:31ever what I always close with I Elevate
- 16:33the ending of the
- 16:35speech it's a speech okay I elevate it I
- 16:39say you know this work matters now more
- 16:40than ever because by 2030 according to
- 16:43the United Nations there'll be a 40%
- 16:45greater demand for clean water than
- 16:47there is Supply on this planet for the
- 16:49first time in human history so help us
- 16:51to bring clean water solutions to
- 16:54communities around the world so that
- 16:56instead of kids IQ scores being lowered
- 16:58because of the lead they've been exposed
- 17:00to we can turn them into leaders in in
- 17:02the Next Generation right they become
- 17:04the Guardians of H2O because our
- 17:06platform you know engages community and
- 17:08and kids and all that right but however
- 17:10you can stick The Landing take me back
- 17:13to the why take me back to why any of
- 17:15this matters you know what I mean and I
- 17:18I say this is how we change the world
- 17:20it's whatever however you close close
- 17:22your pitch out they need to be convinced
- 17:25that you are the team to solve this
- 17:28problem
- 17:30like I believe they can solve this
- 17:33problem that's the job okay that's the
- 17:35reason for doing a pitch they need to
- 17:37feel when you finish talking they need
- 17:39to feel like oh yeah they can solve this
- 17:40problem oh it's happening they need to
- 17:41feel like you're already in motion you
- 17:44know we just want you to put this money
- 17:45in here but we're it's already in motion
- 17:47do you know what I'm saying so in the
- 17:50pitch don't be like thank you if you
- 17:51have any questions give me a call I mean
- 17:52we know that and you put your you
- 17:53already put your name on the slide I
- 17:55mean say something that that matters
- 17:57right again give me a reason is going to
- 17:59be sitting in this room listening to you
- 18:00talking right a successful pitch must
- 18:04be memorable connect with people
- 18:08emotionally and make them want to take
- 18:10action so if you put all that together
- 18:13you know what we call
- 18:14that portable your pitch must be
- 18:18portable they need to understand what it
- 18:19is that you do why it matters that you
- 18:22do
- 18:23it and what's next for you if they can't
- 18:27go back and repeat that to somebody
- 18:29after they hear you speak your pitch was
- 18:32ineffective okay it must be portable and
- 18:36that's one of the five characteristics
- 18:38of money that you want to make sure that
- 18:40your business and your pitch is matching
- 18:44five characteristics of money so if you
- 18:46want to know more about that you need to
- 18:47get on my email list I'm happy to
- 18:49support I'm happy to help I got so many
- 18:51tools Frameworks all the secret sauce
- 18:54people come to me who've been sitting on
- 18:56their ideas for 2 three years never made
- 18:59any money they sit in my energy in about
- 19:0130 45 days they they start closing deals
- 19:06it's just what we do over here in the
- 19:07dollhouse so you're welcome to come on
- 19:09over just send me a note I'll put you in
- 19:11the WhatsApp group it's invitation only
- 19:13but because you've heard me speak You're
- 19:16Now invited to the dollhouse so I see
- 19:18you on the other side and I look forward
- 19:20to reviewing your pitch let me help you
- 19:24help me help you okay send me a note
- 19:26fill out this form down below
- 19:29send me whatever you got if you have a
- 19:31pitch already don't send me a p a pitch
- 19:33deck without you I need you either on
- 19:37audio or a video going through your
- 19:41pitch and I will fix your pitch all
- 19:44right I will be your coach I will get
- 19:46you all the way together I hope that
- 19:48made sense if I can help you more let me
- 19:51know until next time I see you I'm out
- 19:59oh
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