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The Ultimate Guide to Start SMMA From Scratch In 2026 — Transcript

by Iman Gadzhi · 10,832 words · 1,516 segments · language en · Watch on YouTube

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0:00I have said it thousands of times and I
0:02will continue to say it social media
0:04marketing is one of the most
0:05beginner-friendly business models out
0:07there I would know because it's how I
0:09got my start at this point what 9 years
0:11ago it was the business that really
0:13paved the way for the rest of my career
0:14it was the first business I made $10,000
0:16a month with it was the reason why at
0:18the age of 17 I was able to move out
0:20move into my dream apartment it really I
0:22mean it kind of changed everything it
0:23was the business that finally allowed me
0:25to start taking care of my mom and make
0:26good on all the promises that I made to
0:28her growing up you know just was
0:29accomplish ments that you look back with
0:30so much gratitude and you know after
0:32doing you know relatively well in the
0:34rest of my career and even though it was
0:35the business that then led me to go on
0:37and have an even much bigger career
0:39outside of just social media marketing
0:41it was a thing that started all and
0:42genuinely I would not be in the position
0:44I am today if I had not started my
0:46social media marketing agency so with
0:47all that being said that's exactly what
0:49I'm going to reveal to you here today
0:50exactly how to make $10,000 a month with
0:53your social media marketing agency this
0:55year now one thing that's very
0:56interesting about SMA is that you know
0:59it's not just me there are countless
1:01examples of multi-millionaires and even
1:02billionaires that started their
1:04entrepreneurial careers with
1:05service-based businesses in simple terms
1:07they all started using this mall
1:09basically services for businesses that
1:11help them get more eyeballs more leads
1:13more attention more sales more customers
1:15and ultimately make more money so we
1:17have Gom who's a a dear friend of mine
1:20founder of lless you know that's a multi
1:22hundred million doll software company
1:24and he actually started off with an
1:25agency we have Sam ens founder of school
1:27he started off with an agency Alex M
1:30founder of gym launch he actually
1:31started off doing the marketing services
1:33for gyms before he pivoted and went into
1:35coaching now Gom Sam and Alex are all
1:38multi- multi-millionaires but there's
1:40even billionaires who got their St by
1:42taking advantage of the same model
1:44Andrew Wilkinson who has an incredible
1:45book I recommend you guys all read it he
1:47is the founder of tiny and he actually
1:49started off with an agency that's the
1:51thing that gave him the cash flow to
1:53then go on and build his other Ventures
1:55and his other businesses now you must be
1:57thinking why is this model so good well
1:59what sets May apart from other models
2:01like Drop Shipping affiliate marketing
2:03Amazon FBA or trading is really four
2:05metrics and rather than telling you let
2:06me just show you you see when evaluating
2:08a business model especially as a
2:09beginner and most importantly as a
2:11beginner you always need to look at
2:12these four metrics startup Capital
2:15profit margin demand and fulfillment you
2:17see the most beginner friendly models
2:19always have the following low startup
2:21Capital High profit margins high demand
2:24and easy fulfillment now I know that
2:25Drop Shipping is usually the business
2:27Mall the beginners find first so let's
2:29break down Drop Shipping using these
2:30four metrics startup Capital anywhere
2:33from $1,000 to $5,000 listen for some
2:35reason people don't believe me when I
2:36tell them this and by the way I own
2:38physical product Brands this is my ior
2:39company we're on Pace to do eight
2:41figures this year and I either own or
2:43invest in multiple other DTC Brands so I
2:45I know the unit economics Behind These
2:46businesses very very well and very very
2:49intimately you can burn through a lot of
2:51ads testing products so the truth of
2:53matter is if you are going to start off
2:55Drop Shipping you need some money to
2:57test with ads and a lot of times those
2:58tests just simply don't work Mark and
3:00that's the name of the game when you're
3:01starting any business model as a
3:02beginner the truth is when you're
3:03starting as a beginner in any business
3:05model for a month 3 months 6 months
3:07maybe even a year you might not find
3:09success and that's fine if you're not
3:11burning through a cash and you know
3:13bankrupting yourself in the process
3:15profit margins anywhere from 10 to 60%
3:17honestly I would say even 60% is way too
3:19high you know including ad costs
3:20chargebacks refunds all that stuff
3:22demand is very low Drop Shipping had its
3:24moment but at the end of the day Drop
3:25Shipping it's not a real business it's
3:27not a physical product business you know
3:28it's not a real Direct to Consumer
3:30e-commerce brand and and you know
3:32consumers are smart they can tell the
3:33difference these days fulfillment is
3:34medium you know the headaches are really
3:36going to come more on the back end with
3:37you know high chargebacks high disputes
3:39dealing with a lot of headaches with
3:40customers and your and your support
3:42emails now as you can see because you
3:44need an advertising budget your startup
3:46costs are high your profit margins are
3:48low after manufacturing and shipping and
3:50because Drop Shipping products or
3:51gimmicks for the most part demand is low
3:53or demand is there for a month or two
3:56and then you know these are very trendy
3:58you know most of the time these are very
3:59gimick products okay it's not something
4:01that's long lasting now the Fulfillment
4:03isn't the hardest but there's a lot of
4:04admin involved due to Logistics refunds
4:07Etc now as you can see Drop Shipping is
4:09not beginner friendly so let's break
4:12down the agency model startup capital I
4:14mean to be honest 50 bucks 100 bucks I
4:16mean you know really all you need is a
4:17domain a g suite and you're pretty much
4:19good to go profit margins anywhere from
4:2165 to honestly 98% it could be 99%
4:25technically even the amount of software
4:27that you need to really keep this thing
4:28going before you get any clients is
4:30minimal demand is super high when you
4:32know how to position things the correct
4:33way because you're genuinely solving
4:35problems for businesses and fulfillment
4:37is easy when you do it in the way that I
4:39actually teach you to now there's no
4:40need to run paid ads or invest into
4:42stock which means that startup capital
4:44is insignificant there aren't really any
4:46Logistics or product costs which means
4:48the profit margins are always high all
4:50businesses need the services the
4:52agencies provide which keeps demand high
4:54at all times and fulfillment can
4:56actually be outsourced and I'll talk
4:57about that in a little bit or learned
4:59very quickly which means that is simple
5:01and easy it is undeniable that the
5:03agency model is one of the best models
5:06for beginners and in today's video I'm
5:08going to walk through my nstep blueprint
5:10to scale your agency to $10,000 a month
5:12and listen you know what the best part
5:13of this is I can pretty much give you
5:15all the information from a to zed as
5:17many of you guys know I have been
5:18selling agency programs and various
5:20forms of agency coaching for years but
5:22at the end of 2024 I finally closed the
5:25doors to my last ever agency program
5:27agency accelerator so listen quite
5:29frankly I don't have an agency course to
5:30sell you here and you know I don't offer
5:32any agency coaching so you might be
5:34wondering well why are you making this
5:35video for the exact reason that I
5:37mentioned at the start of this video SMA
5:39truly is one of the best business models
5:41to start as a beginner and my goal for
5:43this training is to help as many of you
5:45get off to the best start in your
5:47entrepreneurial careers as possible so
5:49without further Ado please grab a pen
5:51and paper and let's get started so step
5:54number one is all about Niche selection
5:56in simple terms what type of businesses
5:58do you want to work with with there are
6:00thousands of options out there for every
6:02person watching this video and some will
6:04suit you better than others but before
6:05we continue I want to make something
6:07very clear there's no such thing as the
6:10best Niche that doesn't exist okay you
6:12are looking for the most suitable Niche
6:15for your situation but you might be
6:17wondering well why have it Niche down in
6:19the first place you know many of you
6:20might be thinking well if you can work
6:21with any business well then you're
6:23likely to get more clients because of it
6:25well really it comes down to two main
6:26reasons specialization and scalability
6:29so let's use use a practical example
6:31here let's compare a brain surgeon and a
6:33general practitioner now yeah sure
6:34they're both doctors but if you had a
6:36problem impacting your brain who would
6:38you trust to solve this problem for you
6:40well the obvious answer is a brain
6:41surgeon why because he is a specialist
6:44in that field and people always
6:46gravitate towards Specialists over
6:49generalists it really just comes down to
6:50trust so staying with this example who
6:53can charge more for their services The
6:55Specialist brain surgeon or the general
6:57practitioner well obviously the answer
6:59should be obvious Specialists can always
7:02charge more because they solve a niche
7:04problem for a certain type of person or
7:06business so when you are positioned as
7:08an expert you become an authority in a
7:10space and this really allows you to
7:12charge more for your service and that
7:14brings us on to our next topic you see
7:15scalability when you're first starting
7:17out you are looking to make your first
7:18$10,000 which means you only need a few
7:20clients but that doesn't mean that you
7:22should ignore the future you want to
7:24position yourself in a way where you can
7:25scale to 30,000 50,000 $100,000 a month
7:29with your agency and niching down helps
7:32you do exactly this you see niching down
7:35decreases complexity and I tried to make
7:37this very obvious for you when you have
7:38one Niche everything is streamlined
7:41everything works in unison it's truly
7:43like having one business but when you
7:44have multiple niches it's like you have
7:46to communicate in a different way to
7:48every single different type of client
7:49you know the way in one Niche the best
7:51way to get clients is very different to
7:53the other Niche because on one Niche
7:54your potential clients might be spending
7:56a lot of time on Instagram DMS whereas
7:58in another Niche they don't check
7:59Instagram at all on one Niche they're
8:01hanging out on LinkedIn on another Niche
8:03they don't hang out at all and then even
8:04once you actually get the client through
8:06the door delivering on your service it
8:07becomes a nightmare because each new
8:09client you have to go back to drawing
8:10board and go okay how are we going to
8:11make it work for this kind of industry
8:13okay uh how do we change the campaigns
8:15or the structures or the the copywriting
8:17it's almost just like having multiple
8:19businesses and that's the honest truth
8:20of it when every client is different
8:22every aspect requires variation
8:24increased variation in your business
8:26results in increased complexity and
8:28increased complexity hinders your
8:31ability to scale so let's take a look at
8:33an actual example a good friend of mine
8:35John scaled his agency to over $150,000
8:38a month and he exclusively worked with
8:40real estate agents and he actually had
8:41over a 100 clients at once at the peak
8:44of his agency now the reason John was
8:46able to scale to this level and work
8:48with this many clients at once is
8:49because he kept complexity low he was
8:52able to find prospects reach out to
8:54prospects close clients and deliver his
8:56service to clients in almost the exact
8:59same way way every time now think about
9:01it if John had worked with every Niche
9:03under the sun he would never have been
9:05able to acquire and handle the number of
9:07clients he did while keeping his profit
9:09margins under control as I said before
9:12there are thousands of niches so how do
9:14you pick the one that is right for you
9:16well there are really a few different
9:17indicators that you need to ensure your
9:19Niche checks out on first things first
9:21revenue and profit if a business isn't
9:23making at least $155,000 a month in
9:25profit it is unlikely that they will
9:28part with $2,000 a month because it
9:30feels like a very large investment to
9:32them if they're making $50,000 a month
9:34paying you $2,000 is a pretty
9:36insignificant investment for a business
9:38of that size next we have to look at
9:40their product ticket you see it's always
9:42better to approach businesses that sell
9:43expensive products because it requires
9:45less deals for them to make a return on
9:48their investment so let's take a look at
9:50a very tangible example if you're
9:51working with a coffee shop okay and you
9:53charge them $22,000 a month and they
9:55make $2 profit per coffee they sell you
9:58need to help them sell 1,000 extra cups
10:01of coffee to even just break even on
10:03their investment on the other hand if
10:05you're working with a roofing business
10:07they make $10,000 profit per job so if
10:10you get them one new job a month they've
10:12instantly made a 5x return on their
10:13investment if they're paying you $2,000
10:15a month and it is always easier to
10:17convince a prospect that you can make
10:19them one extra sale per month compared
10:21to saying oh yeah I'll bring you in an
10:22extra thousand sales a month next is
10:24growth and stability you see you want to
10:26work with your Niche long term so it's
10:27quite wise to avoid dying Industries to
10:30ensure the sustainability of your own
10:32business I mean think about it like this
10:33would you rather work with newspaper
10:35printers or info businesses newspapers
10:38are dying due to the rise of online news
10:40sources whereas the info Market is
10:42rapidly growing next let's look at
10:44Market size the number of businesses in
10:46your Niche is very important because the
10:48more businesses there are the more
10:50opportunities exist home renovations is
10:53a massive Niche that has millions of
10:54businesses in it so by targeting a large
10:56Market it is very easy to find and pick
10:59out at least a few clients whereas Asian
11:01themed wedding dress designers are much
11:04rare I mean think about it how many
11:05businesses do you know of in that space
11:07if any you would need to approach and
11:09close almost every Prospect with a 100%
11:12success rate to scrape $10,000 a month
11:15next is competitive Advantage you see
11:16it's always good to choose a niche where
11:18you have a competitive advantage that
11:20sets you apart from the rest now listen
11:21you may not realize it right now but
11:23there are niches where you have a
11:24propensity or you actually have an edge
11:26compared to everyone else you know you
11:28may have worked in your Niche for period
11:29of time which gives you the ability to
11:31understand their business and also speak
11:33their language now you might come from a
11:34family that is very involved in a
11:36particular Niche and this often comes
11:38with a list of people in your circle who
11:41already own businesses that you are
11:42trying to help your advantage is having
11:44more warm leads than someone who has no
11:46connection in that Niche now next is
11:48sophistication level so sophistication
11:50level basically refers to the amount of
11:52knowledge and skill that prospects so
11:54potential clients in your Niche have
11:56about what it is that you're selling
11:57let's use an example imagine imine
11:59you're a beginner and your plan is to
12:00start an advertising agency which of
12:02these two niches would be easier to sell
12:04to e-commerce businesses or real estate
12:06agents you see pretty much most
12:08e-commerce business owners have been
12:10running their own ads for months if not
12:12years at that point this means that they
12:14understand the service which means that
12:15their need for your service is lower but
12:18they also need someone better than what
12:20they are currently now is that something
12:22you can promise and fill on as a
12:23beginner well let's take the real estate
12:25agent on the other hand they sell homes
12:27for a living so it's very unlikely that
12:29they have ever run ads in their life
12:31even as a beginner you already know more
12:33than them you're already more entrenched
12:34or if you're not right now if you're
12:35truly starting from zero I can tell you
12:37honestly if you spend 2 weeks 4 weeks 6
12:40weeks 8 weeks really head down studying
12:43everything there is to know about
12:44getting leads for real estate agents
12:46you're already going to be at level
12:47three and they're at level one so you
12:49already know more than they do so really
12:50the difference here is between
12:52sophisticated and unsophisticated niches
12:55as a beginner you're always better off
12:56selling your services to unsophisticated
12:59Nas because this allows you to be the
13:00expert in the room and gives you the
13:02opportunity to bring value even if you
13:05aren't the best in the world At Your
13:06Service level one unsophisticated I want
13:08to make sure I leave you with some
13:10options so let me list a few examples of
13:12some social media marketing niches now I
13:15want you to use this key you know this
13:16colorcoded key to determine whether it's
13:18a suitable Niche for your level so red
13:20is Advanced orange is intermediate and
13:23green is beginner so some Advanced
13:25options SAS AKA software law firms cyber
13:28security fintech e-commerce some
13:30intermediate options solar accountants
13:33chiropractors Med Spa real estate car
13:36detailers beginner HVAC Pest Control
13:38Roofing painters pool installation
13:41landscapers once again please feel free
13:43to pause and take a screenshot here so
13:45hopefully that gets your mind taking
13:46over at some different Niche options now
13:49moving on service selection once you
13:51have your Niche locked in the next step
13:53is service selection if you don't have a
13:55service you have nothing to sell you see
13:57the biggest problem that new agency face
13:59during this phase is analysis paralysis
14:02really the reason for this is the sheer
14:03number of service options and if you
14:05don't have a road map to find the right
14:07service for your agency you will get
14:09stuck but first let's take a look at the
14:11two types of services you can offer you
14:13have convenience offers which is
14:15basically services that save time or you
14:17have return on investment offers which
14:19are services that basically make money
14:20now just so you understand return on
14:22investment services are usually easier
14:24to sell because the business sees it as
14:26an upfront investment for monetary gain
14:29later for example lead generation now
14:31convenience services are not a bad
14:33option time is money so if you can save
14:35a business time and resources by doing a
14:38service that they don't have time for
14:40they are able to focus on money-making
14:42activities an example of this is video
14:44editing so let's take a look at a few
14:46Services you can provide as an agency
14:48convenience you have social media
14:50management videography video editing
14:51reputation management web design for
14:53return on investment Services you've got
14:55paid traffic email marketing copywriting
14:57SEO lead generation going back a step do
15:00you remember how I told you it is easy
15:02to get stuck in an analysis Paris this
15:04is why these are just a few of the
15:06services you can provide as an agency
15:08but to avoid getting stuck in a state of
15:10analysis paralysis you really need to
15:12start with two simple questions what is
15:13the biggest problems businesses in my
15:15Niche face and what is the most
15:17efficient way of solving that problem so
15:19let's take a practical example imagine
15:21you've chosen Roofing as your Niche and
15:22you're trying to understand what their
15:24biggest problem is it is unlikely that
15:26you will know the answer straight away
15:28so you need to do research to understand
15:30what your nich's biggest problem is and
15:32you want to make sure you do your
15:33research by speaking to business owners
15:35and doing online research and knowing
15:37what problem you're trying to solve is
15:39the key to finding the right service now
15:41once you do your research and you
15:42understand the problem you are already
15:44halfway there now that you've done your
15:46research you actually discover that
15:47their biggest problem is that they
15:48aren't at client capacity so what is the
15:50solution they need more clients and now
15:53you ask yourself the big question what
15:55service can you provide that brings them
15:57more clients and helps them operate at
15:59full capacity the thing is there's more
16:01than one answer to this question in this
16:03example all of these things can work SEO
16:06pay traffic email marketing and this is
16:08why you need to have a few
16:09considerations before choosing your
16:10service first is skill set scalability
16:13upfront costs as well as income
16:14variation and I'm going to break these
16:16down don't worry skill set if you have
16:18the skills to deliver the service
16:19yourself this should always be a
16:21consideration when choosing your service
16:23and that's actually why I started my
16:25agency as a creative agency not only did
16:27I have a love for content I was good at
16:29creating it my background is actually in
16:31photo and video so if you already have a
16:33skill that would serve your future
16:34clients you would be crazy not to
16:36utilize it and if you don't have any of
16:38these skills don't worry I'm going to
16:39show you how to actually overcome that
16:41later in the training next is
16:43scalability you see different Services
16:45have different levels of scalability
16:47that is just the truth of it and it
16:49usually comes down to one key variable
16:51which is location this is part of the
16:53reason why I switch from a creative
16:54agency to an advertising agency when
16:56your service requires you to be in a
16:58certain location the number of clients
17:00that you can handle decreases
17:02significantly you see when PID traffic
17:04is your service you can manage a huge
17:06number of AD accounts because you're
17:08doing it from the comfort of your own
17:09home or your own office if you're doing
17:11videography as your service you can only
17:13work with one client at a time because
17:15you can't be in two places at once the
17:18next consideration is upfront cost you
17:20see when it comes to the agency business
17:22model it is one of the business models
17:23that doesn't require much of any capital
17:26investment the model really requires
17:27Sweat Equity basically effort
17:30unfortunately the service you pick can
17:31have an impact on that so let's compare
17:33two Services right here videography and
17:36copyrighting if you want to compete with
17:38other creative agencies specializing in
17:39videography you're going to need
17:41equipment you're going to need a quality
17:43camera with various lenses microphones
17:46attachments Etc this equipment will run
17:48you thousands of dollars before you even
17:50get to close a client copyrighting is a
17:53totally different story as long as you
17:55have a laptop with an internet
17:56connection you can start a copyrighting
17:58agency The Upfront cost is next to
18:01nothing so if you are a beginner always
18:03try to keep your upfront costs as low as
18:05humanly possible next thing to discuss
18:08is income variation you see different
18:09Services tend to have different payment
18:11structures this is usually two different
18:13types of deals youve got Project based
18:15and you have recurring Project based
18:17payments usually take the form of one
18:19large lumpsum payment for a project for
18:22example $8,000 for a website build
18:24recurring payments is when you get paid
18:26a monthly fee over a pre-agreed term for
18:29example $2,000 a month for 6 months to
18:32provide paid traffic Services now to
18:34make things clear one isn't necessarily
18:36better than the other but you do need to
18:38ask yourself whether you want the
18:39stability the recurring Services gives
18:41you or whether you are fine with your
18:43income always being different because
18:45you're working with these Project based
18:46clients so quick actionable recap you
18:48want to identify your nich's biggest
18:50problem you want to understand the
18:51solution you want to identify the
18:53services that can solve the problem and
18:55provide the solution and you want to
18:56scrutinize your service options using
18:58the four considerations and voila you
19:01can lock in your service and this is
19:03where we move to step number three which
19:05is agency setup now at this point you
19:07have your Niche and your service locked
19:08in but it is time to turn your idea into
19:11a real business and the first thing
19:12you're going to need is an agency name
19:14now please please please do not
19:16overthink this my agency was called IG
19:18media and honestly it wasn't creative at
19:20all IG was just my initials and the word
19:22media didn't even make sense because
19:24literally within one year I turned into
19:26an advertising agency so IG adver
19:28vertising would have made more sense
19:30than IG media but you know alas it just
19:33doesn't matter quite frankly I mean the
19:34fact that I was still making hundreds of
19:36thousands of dollars a year with a name
19:37like IG media proves it the name just
19:39doesn't really matter that much okay and
19:41if you're really stuck give name licks a
19:43try it will generate different names for
19:45you and you can just pick one that you
19:46like next up you're going to need to buy
19:48a domain your domain will allow you to
19:50create a professional email and host
19:52your website now you can buy domains
19:53through multiple platforms but I
19:55recommend going with name cheap so I
19:57just want to say a big thank you to no
19:58I'm kidding I'm I'm not going to leave
20:01an affiliate link out of it just go go
20:02look them up on Google or something now
20:04quick word of warning that some domains
20:06can be very expensive but in your case
20:07it doesn't have to be you see if you
20:09search your agency name and it is very
20:11expensive either just pick a new name or
20:13buy a variation that is cheaper so
20:15always try and buy a orio domain avoid
20:19weird and outdated ones like edu or
20:22evenor who even uses a.org anymore
20:25anyways once you have your name and
20:26domain it is time to create a logo once
20:28again please do not waste a ton of time
20:30on this look at how simple my logo was I
20:33can tell you right now that a nice logo
20:34will not be the difference between your
20:36agency failing or succeeding okay so to
20:38make your logo you can use a platform
20:40like canva no need for the pro version
20:42unless there is design that you really
20:44want but if that's the case canva Pro is
20:46just a few dollars a month now the next
20:48one is a pretty easy one I want you to
20:49clean up your personal social media you
20:51can set up agency pages on platforms
20:53like Instagram LinkedIn and X but to be
20:55Hest that isn't really too important all
20:57you need to do is go to to your personal
20:59profiles and just clean them up you know
21:01no pictures of you shotgunning beers and
21:03looking messy or crazy partying or
21:05anything like that it will become
21:06apparent later in this video why this is
21:09important but ultimately you are a
21:11business owner now and the world needs
21:13to see that you don't need to do
21:14anything crazy and act like someone
21:15you're not I mean just look at my
21:17Instagram profile my Instagram profile
21:18is just random slid shows of my life and
21:20that's the thing you don't need to be
21:21super corporate or super professional or
21:23like just be a normal human being but
21:26also there's certain things like listen
21:27I have photos from trips and funny
21:30photos and funny videos of my friends of
21:31course those things don't not everything
21:33needs to be posted on Instagram okay so
21:35am I saying that you need to be some
21:36corporate super professional everything
21:38needs to be super professional no people
21:40like dealing with other people okay so
21:41please don't be some corporate robot but
21:43also like don't you don't need to post
21:45videos of you partying and Cobo with
21:47your friends people want to do business
21:48with people who ooze Authority and the
21:50way you portray yourself on social media
21:52quite frankly is what people will see
21:54and is the first impression they have of
21:55you so if a business owner saw your
21:56social media today you know you have to
21:59ask yourself would they want to work
22:00with me based on what they see now it is
22:02time to set up your Google workspace to
22:04get your professional email created
22:06Google workspace is really good because
22:07it allows you to store pitch decks data
22:09sheets documents and your email account
22:11all under one Google workspace using
22:14apps like Google Slides Google Docs
22:16Google Sheets and Gmail a small detail
22:18that has a lot of impact is being able
22:20to create a professional email account
22:22through Google workspace once you bought
22:24your domain so instead of being uh John
22:27gmail.com now you're John atyou
22:30agency.com okay so now that you have
22:32your professional email set up you need
22:34to warm up your email email warmup is
22:36something that a lot of people forget
22:38about okay new email accounts have low
22:40deliverability which means that most
22:42emails will go to spam if volume
22:44increases so just so you understand
22:46email warm-up is the process of
22:47increasing the deliverability of an
22:49email account some people try to do this
22:51manually but I suggest a software called
22:53lmw This is actually going to warm up
22:55your email account so that way when you
22:56do reach out to prospects and you do
22:58reach out to potential clients you know
23:00you're not going to end up in spam
23:01you're only going to start using your
23:02email at high volume later but the warm
23:05up process does take about 3 to 4 weeks
23:07so it's better to get it done as soon as
23:09humanly possible now at this point you
23:11have almost everything you need to get
23:12started with your agency but one nice to
23:14have is an agency website from what I
23:16can remember I was making close to
23:17$20,000 a month if not even more before
23:20I ever even created an agency website
23:23people love to place a lot of importance
23:25on the step but to me it really isn't
23:27that big of a deal now Lily it is easier
23:29than ever to create websites now all of
23:31the users inside of agency accelerator
23:33just use one of my software companies
23:35it's called Floy you see Floy has a
23:37custom website builder that also has
23:39multiple functions that you will need as
23:40an agency owner so everything from file
23:42management communication note management
23:44CRM proposals invoicing task management
23:47calendar it has all of those things
23:49under one Hub just so you're aware
23:50that's one of my software companies it
23:52does all that even all the way down to
23:53onboarding funnel like just it's
23:55literally one powerhouse for running
23:56your agency but to be honest you can use
23:57anything you want I'm really not trying
23:59to turn this into a promotion for Floy
24:00you can use whatever you feel most
24:02comfortable with now a couple other
24:04additional software stripe is the most
24:06commonly used payment processor in the
24:08online space now unfortunately it's not
24:09available in every country so payeer is
24:11a really good alternative Zoom is the
24:14best meeting hosting software out there
24:15in my opinion you don't need to get the
24:17pro version from the start upgrade to
24:19Pro once you start booking sales calls
24:21because the free version actually has a
24:23limit of 45 minutes and that's a little
24:25embarrassing if you you're on a call
24:26with the potential clients and they see
24:28the uh 5 minutes left in this meeting so
24:30you know you don't need to pay for it
24:31straight away but you know once you
24:33start booking meetings in with potential
24:34clients then yeah makes sense to upgrade
24:36to the Pro or Google meet is another
24:38option and Google meet is entirely free
24:40but just I don't know me personally I've
24:42always preferred Zoom that's just a me
24:44thing now at this point you're basically
24:46ready to start making money you know
24:47what types of businesses you're
24:48targeting you know what service you're
24:49going to offer you have your agency
24:51fully set up but what you don't know yet
24:53is how you're going to package what
24:54you're selling and you don't know what
24:55you are going to charge and that is what
24:57you need to focus on right now offer
24:59creation an offer is the following your
25:01Niche plus your service plus your
25:03pricing model those three variables and
25:05then how you package it because listen
25:07two different agency owners can have
25:08very different offers even though their
25:09Niche service and pricing model is the
25:11same the way that they package it will
25:13totally change the perception of the
25:16offer okay but before you can create
25:17your offer you need to understand the
25:19goal of your offer the goal of your
25:20offer is to bridge the gap for your
25:22prospects every Prospect has a current
25:24state and a desired State the current
25:26state is when they have an un solved
25:28problem and the desired state is when
25:30their problem has been solved you see
25:32the Gap lies between these two states
25:34and your offer is there to help them
25:35bridge that Gap your offer needs to take
25:38your prospect from the current state to
25:40the desired state so how to create an
25:42offer there are five components to an
25:43offer The Promise This lays out the
25:45exact results you're going to achieve
25:47with your service it usually includes a
25:49tangible result in a time frame for
25:51example 30 qualified booked appointments
25:53in 90 days or four long form YouTube
25:56videos in 60 days next you have the
25:58method methology the methodology briefly
26:00explains the steps that you will take to
26:01solve their problem the keyword is brief
26:04you don't need to include every
26:06intricate step involved in the service
26:07delivery process for example we run
26:09social media ads to your specific target
26:11market leads click on the ads which
26:13prompts them to complete a form if they
26:15are qualified based on their form
26:16submission our team books them directly
26:18into your calendar pricing mod you see
26:20there are various different pricing mods
26:21that you can use when running an agency
26:23now let's take a look at a few that I
26:25would recommend monthly retainer simple
26:27enough this is a set amount per month
26:29pay per project so once off Lum suum pay
26:31per lead set amount per lead or
26:33percentage of roaz which is basically a
26:35set percentage roaz means a return on ad
26:38spend okay so whatever you've brought
26:39them in from the ads minus the cost of
26:41the ads you know the the Delta the
26:43difference between that is your return
26:44on ad spend and then you just take a
26:46percentage of that now a setup fee can
26:48also be charged on all these malls
26:49except for the pay per project and a
26:51setup fee is an upfront cost that is
26:53charged in some cases now when it comes
26:55to setting a price on your offer this
26:57differs depending on the value that you
26:59bring the more money you can make your
27:00clients obviously the more that you can
27:02charge so do some research on what other
27:04agencies are charging to start with
27:06charge a price that you are comfortable
27:08with that aligns with others in the
27:09market and maybe even undercut them
27:11slightly and see how the market reacts
27:13and adjust accordingly if every Prospect
27:16jumps at the opportunity with no push
27:18back will then increase the price to
27:19test but if every Prospect thinks the
27:21price is too high then decrease the
27:23price and test the response next is
27:25contract duration if you are running a
27:26service that charges recurring every
27:28month you need to set how long the
27:30contract runs for this doesn't mean that
27:32the client leaves at the end of the
27:33contract it just means terms will be
27:35renegotiated at the end of each contract
27:37cycle of course there'll be times where
27:39you're going to have to par ways with
27:40certain clients that's just the name of
27:41the game but you do have to have a set
27:43minimum term really to protect yourself
27:45as well I suggest contract lens to
27:47exceed 90 days at all times okay so 3mon
27:50minimum at all times because this allows
27:52enough time to optimize your service and
27:54get good results now some other things
27:56that you can offer free website audits
27:58value resources lead reactivation you
28:00know these are really some things that
28:02you can do to go the extra mile with
28:04your clients next thing I want to talk
28:05about is guarantees you see I know the
28:07industry is obsessed with guarantees but
28:09I am generally not a fan of them they
28:11often do more bad than good and it
28:13really makes your clients doubt your
28:14service quality if you are begging for
28:16business using guarantees the only
28:19guarantee I would use in difficult
28:20negotiations is the pro guarantee and
28:23explain what this means let's say you're
28:25promising 20 appointments for $2,000
28:27each appointment appointment in that
28:28case is worth 100 bucks so if you only
28:31book 18 appointments in my opinion at
28:33least you shouldn't refund the full
28:35amount like you would in those crazy
28:36money back guarantees instead you refund
28:39$200 for the two appointments you didn't
28:41manage the book in that case you fell
28:43short of the goal by 10% so you're going
28:45to refund 10% you fell short of the goal
28:48by two leads so those two leads you
28:49missed out on you refund okay so that's
28:51known as a pro guarantee and in my
28:53opinion that's fair now you don't always
28:55seem to offer a guarantee but you can
28:57use it as a fall back during hard
28:59negotiations step number five
29:01prospecting you see at this stage you
29:02are finally ready to start searching for
29:04clients and this starts with prospecting
29:06prospecting is the process of
29:08identifying and listing businesses in
29:09your Niche with their contact details
29:11before you start reaching out to them
29:13you see the contact deals you'll be
29:14looking for are based on the Outreach
29:16methods you'll be using but always try
29:18to get as much information as possible
29:20ideally you want to have name location
29:22email number as well as social media now
29:24there are really a few main prospecting
29:27methods manual software lead generators
29:30so let's start off with manual
29:31prospecting manual prospecting is when
29:33you manually search for prospects online
29:35and there are various ways of doing this
29:37which I'm going to share in a moment but
29:38something you must keep in mind when
29:40diving into these three Prospect methods
29:42is that each of them has pros and cons
29:43you see because you are physically
29:45searching for each Prospect the quality
29:47of the information is going to be high
29:48that being said it's also a long and
29:51tedious process despite that it is free
29:53and it's a great way to get started so
29:55let's look at a few of these examples
29:57for local businesses you have Google
29:59Maps for Blue Collar businesses you have
30:01Checker trade for real estate agents you
30:03have Zillow for corporate professionals
30:05you have LinkedIn now these are just a
30:06few examples but there will be similar
30:08options in any location that you are
30:10targeting next we move on to prospecting
30:12softwares now prospecting softwares is
30:14one of the most efficient ways to build
30:16huge prospecting lists these softwares
30:18allow you to pull Prospect lists
30:20directly through the software and these
30:22list can be based on criterias like
30:23Niche business size location and a few
30:25others prospecting softwares are fast
30:27but unfortunately the quality isn't
30:28always the best now these softwares are
30:30pretty inexpensive as well despite the
30:32drop in quality the trade-off is worth
30:33it because of the sheer amount of
30:35prospects you can generate for the price
30:37and considering how automated it is so
30:40here's just a few of the softwares that
30:41you can use Apollo lead Swift lead
30:43gorilla as well as clay next we move on
30:45to lead generators the most advanced
30:47strategy you can use for building
30:48Prospect list is hiring lead generators
30:51these are essentially contractors that
30:52build prospecting lists for you as you
30:55can imagine this is the most expensive
30:56method but it requires no work on your
30:58end and it's usually very fast so there
31:01are two platforms where you can hire
31:02lead generators you have upwork as well
31:05as Fiverr now word of warning some of
31:07these contractors are better than others
31:09so don't buy a huge Prospect list
31:11straight away instead buy a smaller
31:13cheaper list test it out if it's good
31:16buy a bigger more expensive list to
31:17reduce your cost per Prospect okay and
31:20that brings us on to step number six
31:22Outreach once you have a list of
31:24prospects together it is time to start
31:26Outreach Outreach is the process of
31:28working to relist prospects and
31:30contacting them with the intention of
31:32booking a sales call it is important
31:34that you understand this during Outreach
31:36you aren't selling your service you are
31:38just giving enough information to
31:40stimulate enough interest for a prospect
31:43to agree to a sales call you are
31:45ultimately pitching the meeting and this
31:47all starts with Outreach preparation so
31:50choose your Outreach method there are
31:52really three cold Outreach methods I
31:54suggest exploring cold calling cold
31:57emailing and P BM now you don't have to
31:59choose one you can use a combination of
32:02methods the most important aspect of
32:04deciding on your Outreach methods is
32:06matching Outreach methods with your
32:08Niche and let me explain what I mean by
32:09this if you are targeting home
32:11renovation businesses you have to
32:13remember that the nature of their work
32:15is that they're on the Move driving from
32:16job to job they don't sit in an office
32:19on their desk all day okay and that is
32:21exactly why cold calling will generally
32:23have much higher success rates than cold
32:25email in the home renovation Niche but
32:27but now if you were to change the niche
32:29from home renovation to SAS the opposite
32:32might be true because SAS companies are
32:34very active on email so whatever Niche
32:36you've picked think logically which
32:39method are you most likely to get a
32:41response with and next we move on to
32:42scripting your Outreach messages when
32:44doing Outreach there must be some
32:46intention behind messages you send they
32:48can't just be random okay so I suggest
32:50prescript your messages and having a
32:53general frame for cold calls there are
32:55really three aspects you need in an
32:56Outreach message highlight pain points
32:59emotional buyin as well as no brainer
33:01offer so let's talk about highlighting
33:03pain points you want to make them aware
33:05of the problem they're facing when it
33:07comes to emotional buying you want to
33:08point out the result of their pain
33:09points being a thing of the past now
33:11when it comes to no-brain or offer you
33:13want to offer the meeting and throw in a
33:15bonus that sweetens the deal for example
33:17free resources free Sops free templates
33:20that you can just give them and they can
33:21install straight into their business
33:23next is Outreach volume now this is the
33:24point where I'm going to tell you things
33:25that you don't necessarily want to hear
33:27Outreach is a numbers game you have to
33:30send Outreach messages and make cold
33:32calls every single day and you must be
33:34consistent I'm just giving you the
33:35unfiltered truth here okay and here's
33:37some Outreach thresholds per month
33:39bronze tier 2,000 outreaches a month
33:42silver tier 3,000 outreaches a month
33:45Gold tier 4,000 outreaches a month if
33:48you want to be signing clients regularly
33:50these are the sort of Outreach numbers
33:51that you must hit especially at the
33:54beginning because you don't have
33:55credibility yet so why is volume so
33:58important the more Outreach you do the
34:00more likely you are to get a yes and as
34:03you do more Outreach you start to change
34:05small parts of your strategy whether
34:06it's the method you use or the copy that
34:09you write the more you do the more
34:11accurate the data will be this gives you
34:13a clear picture of what's working and
34:15what isn't so I want to talk to you guys
34:18about some Advanced client acquisition
34:19as you can probably tell at this point
34:21prospecting an Outreach is tedious and
34:23hard and I get it going to a prospect
34:25who has no idea who you even are it just
34:27awkward but what if I told you that
34:29there is a better way instead of
34:30reaching out to prospects what if they
34:32reached out to you and that is exactly
34:33how I got clients when I was running my
34:35own agency iig media listen I'm going to
34:37be honest with you I actually used to
34:39turn down 90% of the businesses that
34:40wanted to work with my agency because I
34:42had more clients than I can handle and
34:44no I wasn't running ads or sending cold
34:46Outreach messages instead I did this
34:48using the same asset I used to this day
34:50to drive traffic to all of my businesses
34:53I was using my personal brand now I know
34:55what you're thinking well easy for you
34:56to say you have 5 million subscribers on
34:58your main YouTube channel but you got to
34:59remember I started my agency in 2016 and
35:01I ran it for 6 years up until 2022 and
35:03it was really actually only after I
35:05closed my agency then my social media
35:07really started blowing up 3 years ago in
35:09the early stages I had something called
35:11a micr personal brand a micr personal
35:13brand is when you have a relatively
35:15small audience of just a few thousand
35:17people but every person that follows you
35:19is interested in what you are sharing
35:21and ultimately what you have to sell and
35:23that's actually what I do right now
35:24earlier this year I started a company
35:26called monetize and inside monetized the
35:28team and I help our users to build micr
35:30personal Brands to turbocharge their
35:33businesses now unfortunately at least at
35:34the time I'm recording this monetized
35:36say closed enrollments for the next few
35:37months but because I want to make sure
35:39your agency journey is as easy as
35:41possible I'm going to do you a solid if
35:43you DM me personal brand on my Instagram
35:45I'm going to see if you're serious and
35:47whether you're a good fit if so I will
35:49consider making you an offer to join and
35:51actually reopen a couple spaces for
35:54monetized who knows I might even throw
35:55in a special little bonus for you but
35:57but just go ahead and DM me and we will
35:59see to make things clear monetized is
36:01not free and it's not cheap but if you
36:02want the absolute easiest way to sign
36:05clients for your agency and make sure
36:06that you never have to go out and Chase
36:08clients that they come to you monetized
36:10is the most powerful tool on Earth for
36:13you to use in order to make that happen
36:14so I'll go ahead and leave my Instagram
36:15Link in the description just shoot me a
36:17DM if it makes sense it makes sense
36:19anyways that is where we move on to step
36:20number seven sales you see once your
36:22Outreach starts hitting or your personal
36:24brand is performing your calendar should
36:26start filling up with meetings now it is
36:28time to start selling so to prepare for
36:30your sales calls make sure you do the
36:31following upgrade to zoom Pro make sure
36:34your background looks professional so
36:35either a clean white wall or office
36:37background make sure you don't have your
36:38bed in the background no untidiness and
36:41also make sure you have fast stable
36:42Wi-Fi connection once you've done those
36:44steps you are ready to start taking
36:45sales calls so let's look at the
36:47structure of a sales call you have
36:49Rapport pre-frame Discovery transition
36:51and Pitch now Rapport really just makes
36:53up the first 2 or 3 minutes of a sales
36:55call this is the part of the call where
36:56you start to get to know the person
36:58you're speaking to the reason Rapport is
37:00important is because it just eases the
37:02prospect into a sales call it's also a
37:04bit of an icebreaker when you start a
37:05sales call without any form of Rapport
37:08it's kind of just awkward then you move
37:09on to pre-frame you know once you feel
37:11like you've done enough Rapport building
37:12then you actually ask for permission to
37:14proceed a simple line like this works
37:16fine well it's been great to get to know
37:18you but you've jumped on this call for a
37:20reason today is it all good if we hop
37:22into business now once they give you the
37:24nod you proceed into preframe preframe
37:26is when you lay out how the call is
37:28going to go and this is your opportunity
37:30to really set the tone and position
37:31yourself as an restor on the call for
37:34example so let me break down how today's
37:36call will work I'm going to ask you a
37:37few questions about your business and
37:39all I ask for is transparency me
37:42understanding the full picture is really
37:43the only way I'm going to be able to
37:44know whether we can help you or not and
37:46if I truly believe we can help you I'm
37:49going to make you an offer but if we
37:50can't I'm going to do my best to connect
37:52you with someone who can does that sound
37:54fair enough to you if you are able to
37:56say this with confidence even if it's
37:57your first time okay the prospect is
37:59going to know or at least they're going
38:00to feel like this is in your first rodeo
38:03and they're going to allow you to lead
38:04the call if you don't have a good
38:07preframe many prospects will take over
38:09the call interrupt you and really just
38:11pull the call into a different direction
38:13than you would want and this can lead to
38:15a lost sale then you move into Discovery
38:17now Discovery is the most important part
38:19of a sales call I want you to think
38:20about it as a puzzle your goal is to get
38:22as much information as possible while
38:24you are making them realize that they
38:26have a big problem that they need to fix
38:28and the solution is sitting right in
38:30front of them now there are really five
38:31parts in Discovery and you need to
38:33understand each part in order to make
38:34them realize that they need your service
38:37now part one is current state your goal
38:39here is to understand where their
38:40business is at and what their current
38:42financial position is ask questions like
38:44how many clients do you get on average
38:46per month how much profit do you make
38:48per client how many clients could you
38:50even handle right now what are you doing
38:52right now to solve this problem you need
38:54to understand their exact position right
38:56now and what they are doing to improve
38:57their situation then you move on to part
38:59two which is the future State here is
39:01when you start to understand what their
39:03goals are in the next few months and
39:05it's always best to keep these linked
39:06finances ask questions like how much
39:09profit do you want to be making in 6
39:10months how many extra clients would you
39:12need each month What would life look
39:14like if you were to achieve these goals
39:15when you understand where they are at
39:17the moment and where they want to get to
39:19now you can move on to the next part
39:21part three is the gap once you
39:22understand the Gap this is really where
39:24you can start putting on the pressure
39:25you can start breaking down the numbers
39:27and start discussing how many more
39:29clients and how much more profit they
39:30will need per month to hit their goals
39:33and you can start identifying gaps in
39:34their current strategy to solve their
39:36problems you can even ask them if they
39:38never jumped on this call what concrete
39:40plan do they have to solve this problem
39:42you see many business owners don't have
39:44a concrete plan okay and just by asking
39:46this alone they really start to
39:48understand wow like I don't have a game
39:50plan I'm seeing I want all these things
39:51I want this future but when you gently
39:54highlight the fact that hey without me
39:56like what is your game plan and 99% of
39:58the time they don't have one and that is
40:01where you move on to part four which is
40:02opportunity cost during this stage of
40:04Discovery you start pushing their pain
40:06points asking questions like where would
40:08you be today if you had a solution 6
40:10months ago where will you be in 6 months
40:13if you don't find a solution to this
40:15problem you see pressuring on these pain
40:17points just makes prospects answer these
40:19questions out loud leading to a higher
40:21problem awareness and prompting them to
40:23search for the solution as quickly as
40:25possible and that brings us on to part
40:27part five which is doubt the last part
40:29of your Discovery call is all about
40:30objection prevention you need to
40:32identify any doubts a prospect has that
40:34they haven't shared with you yet you
40:35want to ask questions like why have you
40:37never tried a solution like ours before
40:39if they have worked with another agency
40:41what went wrong and at this point you
40:43should have everything you need to move
40:45into the transition and then into the
40:47pitch so the transition is essentially
40:49the setup for the pitch you can start by
40:52giving a brief summary of everything you
40:54have learned during Discovery now after
40:56this brief summary just ask the prospect
40:58if there's anything you've missed and
40:59ask for any information the prospect
41:01feels like you should know now you give
41:03the prospect two options where would you
41:05like to go from here I can either answer
41:07any other questions you may have or I
41:09can give you a breakdown of how we can
41:11help you what would you prefer now the
41:12prospect will ask for the breakdown 99%
41:15of the time which is basically your cue
41:17to get into the pitch now to manage any
41:20possible objections I would slip in one
41:21more question called the out of this
41:23world frame and here's basically how it
41:25goes perfect and out of curiosity
41:27if I break everything down and it makes
41:29sense how we're able to help you would
41:31it be completely out of this world for
41:33you to get started today this Frame just
41:35weeds out any Financial objections that
41:37the client may have because they're
41:39logical and they understand that you
41:40know before you pitch or before you tell
41:42them the price they're like Well yeah if
41:43you have the solution to my problem no
41:46it's not out of this world that we can
41:47move forward today then we move on to
41:49the pitch now the pitch is essentially
41:50where you break down your methodology in
41:52a bit more detail give the detail you
41:54need to give but ensure it's easy to
41:56understand remember remember that many
41:57prospects aren't marketing or content
41:59experts so speak their language if you
42:02don't speak in your prospect's language
42:04you will leave them confused and
42:05remember confused buyers never buy now
42:07throughout the pitch continue to get
42:09verbal agreements by saying lines like
42:11does that make sense and of course
42:12they're going to affirm and say yes now
42:13once you finish your pitch let the
42:15prospect progress that sale by asking so
42:18where would you like to go from here and
42:19that will naturally lead them to ask for
42:20the price which prompts you to break
42:22down your offer and if it makes sense
42:24for both parties voila you close the
42:27deal then we move on to step eight which
42:29is onboarding the next step starts the
42:30second the deal is agreed and that is
42:32onboarding onboarding is simply a
42:34process of collecting payment getting
42:36all the information you need and
42:37granting your new client access to
42:39everything they'll need throughout the
42:40course of the contract if you want to
42:42make a good first impression I always
42:44suggest sending a new client an
42:46onboarding gift it doesn't have to be
42:48expensive just something they like
42:49onboarding really comes in two forms
42:51manual onboarding and onboarding funnels
42:54manual onboarding is simply the process
42:56of organizing Zoom meetings with clients
42:58to get everything you need from them and
43:00give them access to everything they need
43:01in some cases manual onboarding is also
43:04done via email or Whatsapp now I don't
43:07recommend manual onboarding it is slow
43:09and takes unnecessary time out of your
43:11day as well as your client's day simply
43:13in today's day and age you're going to
43:15look like an amateur if you use this
43:16method so stick to onboarding funnels
43:19now an onboarding funnel comes in the
43:20form of a link that takes a new Clan
43:23straight to the start of a funnel each
43:25step in the funnel will prompt the clan
43:27plan to take some form of action and if
43:29you really want to impress make a video
43:31for each page in the funnel the best
43:33order for your onboarding funnel is as
43:35follows contract and payment on this
43:36page your contract will be there for the
43:38client to download read and eign in the
43:41early stages the contract isn't too
43:42important it's really just there for
43:44professionalism purposes it just States
43:46the payment terms the contract length
43:48and any relevant information there's
43:49also going to be an invoice for the
43:50first payment on this page and this
43:52should always be done at the end of each
43:54sales call once you receive payment ask
43:57for your client to continue through the
43:58rest of the onboarding in their own time
44:00you now end the call and officially have
44:02a client below add a button the links to
44:05the next page named welcome now the
44:07welcome video is a pre-recorded video of
44:09you welcoming them as a client so feel
44:11free to talk about your company Mission
44:13and values if you have some past results
44:15build up hype and add them into the
44:17video it is important to set
44:18expectations and give your client a
44:20clear idea of the road ahead below the
44:23video add a button called get access and
44:25prompt the client to click on that at
44:27the end of the welcome video now this
44:29step is where they're going to get
44:30access to their client space and
44:31everything else they need Floy has a
44:34dedicated client space to which they
44:35will get access to after they complete
44:37the form now I personally suggest
44:39filming a loom showing your client how
44:41to navigate their client space which
44:43they will see right after the step now
44:45the final step in the onboarding funnel
44:47is booking a strategy call with your new
44:49client this session is going to be used
44:51to discuss anything you still need after
44:53the onboarding process as the name
44:54suggests the strategy for the next few
44:56months will be discussed on this call as
44:58well now Floy actually has a book a call
45:00feature that connects with your calendar
45:01giving the client freedom to book a call
45:03when it works for them as well as a time
45:05that works for you and that is where we
45:07move on to step number nine which is
45:08Service delivery and hiring you see now
45:10that you finally know how to get clients
45:11and get them on boarded now you have to
45:13deliver on the promise you made them and
45:15this is where the service delivery comes
45:16in earlier in this training I showed you
45:18just a few of the services you can
45:20provide as an agency but you need to
45:22understand there are many many more the
45:24problem with this is that all of you
45:25will choose different services and that
45:27means I can't show you how to deliver
45:28every single service because this
45:30training would be weeks and weeks long
45:32what I can show you is what I did
45:33personally as many of you know I started
45:35by running a creative agency but I
45:37needed to transition into an advertising
45:39agency to align with my goals at the
45:41time I had a one problem though I was a
45:43Content expert not an ads expert at that
45:45time so what did I do I actually hired
45:47someone that could run the ads for me
45:49while I handled the things that I was
45:50good at now I know what you're thinking
45:52well you don't have the money to hire an
45:53expert right now and let me explain the
45:55beauty of the system this this is why
45:57the agency model is so good you get paid
46:00upfront and then you pay your team later
46:02so the client it's just normal in agency
46:04work the client will pay you at the
46:05start of the month the client always
46:07pays UPF front but everyone knows
46:09salaries and team and contractors all
46:11that stuff they get paid at the end of
46:13the month this means that you never have
46:15cash flow issues you always stay
46:17profitable now you might be wondering if
46:19you're getting paid $2,000 per month per
46:21client why would an expert be willing to
46:23work for $500 per client it is simply
46:26based B on location there are thousands
46:29tens of thousands hundreds of thousands
46:31of skilled experts living in countries
46:33like Brazil South Africa Serbia just to
46:35name a few now despite their skills
46:38these individuals won't be able to make
46:39the money that you're able to pay
46:41locally so for them $500 per Clan per
46:44month is an incredible salary if you get
46:46five Clans they make $2500 a month a
46:49salary that in their country means that
46:51they are balling out and this is what I
46:54call Contractor Arbitrage you are
46:57essentially a middleman now I was able
46:58to find my first contractor in a
47:00Facebook group but there are various
47:02different places that you can look
47:04Facebook groups Discord Fiverr upwork do
47:06your best to find a couple options and
47:08run an interview process just like any
47:10other business would this is the easiest
47:13to do on upwork and Fiverr because you
47:14are able to make job posts looking for
47:16specific roles which means that you will
47:18have multiple options now please also
47:20still remember getting a contractor
47:21doesn't mean you don't have to know
47:23anything about Service delivery make
47:25sure that you still understand the basic
47:27of the the service that you're offering
47:29because this really allows you to be
47:30more confident when you sell identify
47:33Talent during the hiring process as well
47:35as manage your team more effectively and
47:37there it is every step that I would take
47:39to start and scale my agency to $10,000
47:42a month in 2025 and Beyond this business
47:45model truly has to be one of the lowest
47:47barrier to entry of any model it changed
47:50my life entirely and there's no reason
47:52it can change yours and a final reminder
47:54to DM me personal brand on Instagram
47:56I'll leave a link l in the description
47:58if you're interested in implementing my
48:00micro personal brand strategy by using
48:02monetize like I said at the moment
48:04enrollments are closed but I'm going to
48:05reopen the door to a couple individuals
48:07who are serious about getting to $10,000
48:09a month in 2025 and Beyond so if that's
48:12you sh me a message on Instagram I hope
48:14this training has been valuable to you
48:16and as always I'm watching from afar and
48:18I'm rooting for you

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