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The Ultimate Freelance Brand Scaling Course 2026 (100% FREE) — Transcript

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0:00I built a six-figure a month business
0:01solely just by learning the skill of ads
0:03with no prior case studies, no prior
0:06followers, and no prior experience. And
0:08in this video, I'm going to show you how
0:09I would make my first $100,000 in
0:11freelance brand scaling over and over
0:13again, starting from complete scratch
0:15with no experience. You're getting the
0:17full step-by-step blueprint. You're
0:19going to know how to sign your first
0:20client, how to run your first ad
0:21campaign, and how to exactly make your
0:23first $10,000 a month. Section one, what
0:25is freelance brand killing, and why
0:27should I do it? To put it simple, it's a
0:28skill where you run ads for businesses
0:30and get paid for doing so. Which means
0:32you're not building the brand. You're
0:33just scaling it with ads. And you're
0:35probably asking, why would people even
0:36want this if they can do it themselves?
0:38But here's the thing. Most businesses
0:40either suck at running ads or don't have
0:42the time to run ads. So what they do is
0:44they outsource the skill of running ads
0:45to an outside company, which in this
0:47case would be you. To them, ads manager
0:49platforms can seem too overwhelming, too
0:51complex, or they just simply don't have
0:53the time to do it. So they'd rather pay
0:54someone who's an expert. But to some
0:55freelance brands killing up in its
0:57entirety, it means you're basically the
0:59middleman between the platforms like
1:00Instagram, Tik Tok, Google, all the ad
1:02platforms you're going to be running ads
1:04for these businesses on. You run ads for
1:06them so they don't have to do it
1:07themselves. You can get paid in three
1:08different ways. A flat monthly fee that
1:10they pay you upfront, cut of the revenue
1:12you make them, or a cut of their ad
1:14spend. And it's not hard to learn how to
1:15run ads. There's tons of YouTube videos
1:17out there on my page. Buy a course or
1:20literally just play around inside of the
1:21ads manager. Even if you're not an
1:23expert, you should just try to sign your
1:24first client and learn by actually
1:26running ads for them. Then pick a niche
1:27that makes sense for you. Whether it's
1:29clothing brands, whether it's lead genen
1:30businesses, service-based businesses, or
1:33just generalized ecom stores, any and
1:35every type of business is a prospect. If
1:38they own a business, there's a way you
1:40can make them more money by running ads
1:41for them. If you help a business get
1:42more leads and more customers, they're
1:44happily going to pay you. And the great
1:45thing about this business model is it's
1:47only getting bigger and bigger as more
1:49stuff moves digital and online. But let
1:51me show you proof that this business
1:52model actually works. Let me tell you
1:54about Josh, who's 18 with no experience
1:56prior, four months after discovering
1:58freelance brand scaling. He was clearing
2:0010K a month from just one client. I've
2:02been trying to tell you guys literally
2:03anyone can do this. In high school, I
2:05used to work a normal ass job, was a
2:07normal ass kid, didn't get the best
2:09grades in high school, and lived a
2:10completely normal life in a small town.
2:12You're broke. You're [ __ ] poor. I
2:15simply just found a skill on the
2:17internet, learned it, mastered it, and
2:19scaled it. I always knew that I had that
2:21drive inside of me to do something like
2:22this online. I just never knew what it
2:24was. I was trying so many different
2:26business models throughout high school.
2:28From crypto to NFTTS to drop shipping to
2:30trading. None of it ever worked for me
2:32until I one day started a clothing
2:34brand, learned how to run ads for that
2:36clothing brand, and then realized I
2:37could make a [ __ ] ton more money doing
2:39it for other brands. So, I went from
2:41being a normal kid who played Fortnite
2:43in his parents' basement all day to
2:45making 10, $20,000 a month online, ended
2:48up dropping out of college, two months
2:49in, moving across the country and now
2:51making multiple six figures a month. If
2:53I can do it, so can you because like I
2:55said, I'm a normal ass kid and there is
2:57nothing special about me. If I were to
2:59do it again from zero, I would do it
3:01pretty much exactly how Josh did. He
3:03joined my ERT program and learned by
3:05doing, not just waiting. He spent months
3:07experimenting with Facebook ads. And
3:08then he landed his first high ticket
3:10client after doing just a little bit of
3:12outreach. He even was going to in-person
3:14events to network and close leads in
3:16person. The first week of April, he made
3:18$7,300 just from one client. Real skill,
3:21building trust, being transparent with
3:23these brands. That's all it takes.
3:25Section three, how to get clients with
3:26no experience. Here's the part that
3:28holds most people back. They always say,
3:30"I don't have a personal brand. I've
3:31never signed a client. How is anyone
3:33supposed to trust me?" I had all those
3:34same doubts and thoughts when I was
3:36starting at 17, but I still built a
3:38six-figure a month business thanks to
3:40the way I go about doing my outreach.
3:42And the truth is, you're probably
3:43focusing on the wrong skill from the
3:45start. 99% of the time, someone who has
3:47confidence in their outreach is going to
3:49beat someone who has experience but has
3:52no confidence. It all starts with being
3:54confident in yourself. And I know that
3:55may like sound corny, sound like I'm
3:57just yapping, but that is genuinely the
3:59truth. If you can believe in yourself
4:01that you can sign a client and that you
4:03can get results for that client, that
4:04client is going to be much more drawn
4:06towards it, and you're literally wasting
4:07your time. If you're just practicing
4:09learning the skill of running ads, but
4:11not actually going and signing the
4:12clients and throwing yourself into the
4:14fire, you have to put yourself in a
4:15situation where your back is against the
4:17wall and you are forced to get results
4:19for that client. You got to put yourself
4:20in tough situations to succeed. But this
4:22is the exact outreach methods that I did
4:25and that also Josh did. Number one, cold
4:27call. Very simple. You could use AI to
4:30write a basic pitch for you. And not
4:31even necessarily a script to follow when
4:33you're cold calling these businesses,
4:35but more so of a framework that you can
4:36follow along with and use over the phone
4:38when you're cold calling these
4:40businesses. Next, you could use
4:41Apollo.ai for lead scraping. Basically,
4:43a software where you can just scrape
4:44tons of phone numbers and emails of
4:46businesses that you can then use to
4:48actually reach out to. In this case,
4:49Cole, literally practice for 30 minutes
4:51a day. Whether that's in the mirror,
4:52whether that's just practicing on the
4:54phone, looking at the wall, or whether
4:55it's actually just dialing these
4:57businesses and learning through
4:58failures. A lot of people have the fear
5:00of cold calling, but in the end of the
5:01day, who really gives a [ __ ] It's not
5:03like you're ever going to see that
5:04person in your life if you fumble the
5:06bag on the call. And nobody really does
5:08cold calling anymore. So, if you can
5:09make yourself stand out simply with
5:11confidence, you're going to do well,
5:13which means you are going to sign
5:14clients. You just have to actually go
5:16and do it. I could sit here and give you
5:18all the information in the world about
5:19cold calling, but if you don't just go
5:21throw yourself in the fire, you're never
5:22going to be successful with it. So,
5:24outreach method number two, cold email.
5:26Use Smartle.ai to automate these emails.
5:29Try multiple different angles of your
5:31emails, whether that's Loom videos, case
5:33studies, direct. Again, write a little
5:35bit of a paragraph that you can email to
5:37these brands, mass scale, or maybe
5:39you're sending a 2-minute long Loom
5:40video explaining what exactly you can do
5:42for them. And then obviously the whole
5:43objective of this email is to get them
5:45booked in for a call where you actually
5:47sit down, consult their brand, and close
5:49the deal. Again, make sure you're
5:50focusing on personalization at scale.
5:53What a lot of people tend to do with
5:54cold emails is just blast out emails,
5:56blast out emails, copy and paste the
5:58same message. But personalization is
6:00huge with these emails. That's where
6:02you're going to draw these businesses
6:03in. When they realize you're putting
6:05real time and effort into personalizing
6:07an email for them, feels much more
6:08direct to them rather than just your
6:10mass emailing and just trying to sign
6:12clients, makes it seem like you care
6:14much more about actually helping. So,
6:16the third and final outreach method is
6:18going to be social media DMs. Now,
6:20first, make sure that your profile looks
6:22clean. If you're outreaching these
6:23businesses and they go to your profile
6:24and it looks like [ __ ] they're going to
6:26show no interest in working with you.
6:27So, make sure you have a good
6:29wellresented Instagram or Twitter or Tik
6:31Tok, whatever you're outreaching on.
6:33React to their content before pitching.
6:34Show that you truly care about their
6:36business and you're there to help them,
6:38not just there to pitch them and get
6:40their money. Building that connection,
6:41building that trust, and building that
6:43relationship between you and a prospect
6:45is huge. I cannot stress that enough.
6:47Keep it short, casual, and confident.
6:49The whole goal is a couple DMs back and
6:50forth, get them booked in for a call
6:52where you can actually make your pitch
6:53and then close them. And if you want
6:55personal help inside of the ERT with
6:56this where I work one-on-one with you to
6:58help you land your first client, build
7:00your offer and run ads the right way or
7:02students like Josh came from, you can
7:04tap the link down below in the
7:05description and I'll see you inside. But
7:06once you've got a client, how do you
7:07actually run ads and get them results?
7:09Section four, running Facebook ads. Yes,
7:11outreach gets you paid, but delivering
7:13real results is what gets you paid again
7:16and again and again. Doing it right all
7:18comes down to a few factors of setting
7:19your ads up properly. And it's crazy cuz
7:21it's really not that hard. But before we
7:23actually hop into the Facebook Ads
7:24Manager, we need to make sure these
7:26three things are all dialed in, or else
7:28your ads might just burn money. Number
7:29one, your content needs to be nice and
7:31just good-looking overall aesthetic
7:32content. It needs to be eye-catching and
7:34captivating. Make sure it's intriguing.
7:36Make sure it's aesthetic. The first
7:37thing customers see when they see an ad
7:39is the content. So, if it's not hooking
7:41them and reeling them in, well, your
7:43content's [ __ ] Your product obviously
7:45needs to actually be a good product.
7:47That's pretty much the first, if not the
7:49second thing that customers are going to
7:50see when they see your ad is the product
7:52itself. They don't think the product is
7:54something worth buying. They're not
7:55going to buy it. Simple as that. That's
7:57self-explanatory. It needs to be unique
7:58and it needs to actually stand out
8:00against the other people who are also
8:01running ads to the same customers. And
8:03then three, your offer. Make it
8:05exclusive to make customers feel like
8:07they are the one getting the win when
8:09purchasing from the brand and not just
8:11they're making money. This could be a
8:12discount. This could be free shipping.
8:14This could be a buy one get one free.
8:16This could be a free item included if
8:17you order now. For example, like a
8:19bracelet or keychain or something, some
8:21sort of offer that actually incentivizes
8:23customers to go and purchase from the
8:25brand, the business, whatever. And once
8:26that's all good to go, this is how you
8:28actually run and set up ads the right
8:30way. Let's hop on the computer. Let's
8:32set this [ __ ] Facebook account up.
8:34How about that? First things first,
8:35we're going to go to all tools. We're
8:36going to go to business settings. Like I
8:38said in the last video, this is where
8:39everything essentially is going to be
8:41set up. So, this is going to be real
8:43simple. It's not hard to do at all. So,
8:45first things first, when a client is
8:46inviting you to their ads manager, if
8:49you're running ads for your own
8:50business, ignore this, but if you have a
8:52client and he's trying to invite you to
8:54the ads manager, very simple. Boom.
8:55Invite people. He sends an invite to
8:57your email.
9:01Make sure he gives you full control. The
9:03other stuff isn't set up on this
9:04account, so you won't see things like
9:06the page, the Instagram account, but
9:08it'll all display here on the left side.
9:10And then make sure you select all of
9:11these and give it full control. Each
9:13asset is going to be a different thing
9:14like ad account, like page, like
9:16Instagram account, so on. Data set, so
9:18on and so forth. When you hear me say
9:20pixel, data set, by the way, same thing.
9:22Same thing. They used to be called
9:23pixels, but they rebranded it to data
9:25source. So, I still say pixel sometimes
9:27cuz that's my nature. I've been doing
9:29this for years, so that's just in my
9:31nature. Same thing with the business
9:32portfolio. Sometimes it's called
9:34business portfolio. Sometimes it's
9:35called business manager. I've been doing
9:37this for years, so it's just my nature
9:38to call it the old [ __ ] but it's the
9:40new stuff. Now, make sure they give you
9:41access to all those assets. That's how
9:43you invite someone to the account. Next
9:45page. Real real simple here. The page
9:47again is just like the Facebook profile.
9:49So, we're just going to come to add,
9:50create a new page. I'm just going to
9:52name this price scales. Choose a
9:54category. Let's just say marketing
9:56agency. Sure. Bio, whatever. Blah blah
9:59blah. This is just going to create page.
10:02So, boom. We create that. GTA 6 going to
10:04come out before this loads. All right.
10:06Perfect. This is an asset. So, you're
10:07going to want to make sure that when the
10:09client does this, you have access to it.
10:11Full control. Boom. As long as he gives
10:13you full control when you come here and
10:15he invites you, you'll be able to give
10:17yourself full control to the assets. So,
10:20if he doesn't give you full control to
10:21the assets, but full control of the
10:22account as a whole, you can add yourself
10:24as a member to those assets. Add
10:26account. Again, you're just going to
10:28same thing as the page. I already made
10:29one, so I'm just going to leave it. But
10:31come here. Instagram accounts. Simple.
10:32Just going to come here. Connect your
10:34Instagram account. Log in. Again, when
10:35you have a client though, you're not
10:37going to want to ask him, "Yo, bro,
10:38what's your Instagram log?" Just record
10:40demonstration of how to do it. Send it
10:42over to him. Have him do this as well as
10:44inviting you, as well as the payment
10:47method, cuz that's just confidential
10:48stuff. You don't want to break trust
10:50with the client by asking him for that
10:52[ __ ] So, next data source. Oh, we're
10:54going to skip over that for now. Okay.
10:55So, payment method. Simple. You're going
10:57to come in here, accounts. You're going
10:58to see the ad account. You just have to
11:00add a payment method to that ad account.
11:01So, literally just click add payment
11:03method. I recommend doing a debit or
11:05credit card and then this will just
11:06automatically pay as you're running ads.
11:08It'll just automatically bill the card.
11:10Now, one thing that commonly happens is
11:12the card or the bank starts to decline
11:15the payment method because the bank sees
11:17randomly transactions from Facebook
11:19coming in and when you first start
11:20running ads, it's going to charge you in
11:22really small increments. So, you may be
11:24spending $50 a day on ads, but it's
11:26going to be charging you every like $5
11:28that it's spent. So, it's going to
11:29charge you 10 times in a day if you're
11:31spending $50 a day on ads. And then the
11:33bank might be like, "What the hell is
11:34going on here? Is this card getting
11:35hacked? Block the transactions." To fix
11:37that, just have your client call their
11:39bank and just say, "Hey, can you
11:40whitelist transactions from Facebook?
11:42Can you stop blocking transactions from
11:44Facebook? This is me running ads for my
11:47business. Can you stop blocking these?"
11:48Simple as that. When setting up the data
11:50set for an ecom store, let's just say
11:53that they're using Shopify, for example.
11:56We're going to come here, data set.
11:57We're just going to create a data set.
11:58Very, very simple. Brez scales.
12:02create. Now, there's two ways to set up
12:04a pixel. One, manually, and two, with
12:06partner integration. Manually would be
12:08like coding the pixel into the website
12:11because there has to be code in the
12:12website header to be able to track all
12:14the data coming from the ads into the
12:16website. With partner integration, it
12:18automatically does that for you. With
12:20manually, you have to custom code it in
12:22there, which sounds complex, but it's
12:24not hard at all. You literally just
12:25paste the line of code that it gives you
12:26into the header of the website. It's
12:28very easy. So when you have a client
12:30like a lead genen client where they
12:31built their website customly like had a
12:34developer build it or they use
12:35clickfunnels or some sort of platform
12:38that they built their website on where
12:39the integration doesn't have partner
12:42integration. Like watch if you click
12:43check for partner here. It'll show you
12:45all the different websites that you can
12:47create a website on and if they have
12:49partner integration or not. So most ecom
12:51stores are going to be on Shopify,
12:52right? So Shopify partner integration is
12:54really easy to use. I'm going to show
12:56you guys how to do it. If your client
12:57uses one of these other sites, which
12:59probably isn't high odds, it's going to
13:01be very easy to do as well. I'm not
13:02going to go through a tutorial for
13:04everyone. I'll show you guys how it's
13:05done on Shopify. And then if it's on
13:07anything else, it'll be self-explanatory
13:08to set up yourself. So, close. All
13:10right. So, we did this. We got to assign
13:12myself and conversions API is full
13:15control. We're going to come into
13:16Shopify and we're going to go to the
13:18sales channel, Facebook and Instagram.
13:19You're going to have access to your
13:20Shopify, your client's Shopify store.
13:22You're going to come to sales channels
13:23and you're either going to install
13:24Facebook and Instagram if you don't
13:26already have it installed. Otherwise,
13:27you're just going to go to Facebook and
13:29Instagram. So, it'll come to a screen
13:30like this. You're going to click get
13:31started and then obviously this isn't
13:33actually linked cuz this is the account
13:35that I'm demonstrating on for you guys
13:37as a brand new account because most of
13:38you are brand new. So, I wanted to do it
13:40on a brand new Facebook account so that
13:42it looks the same as it does for you
13:43guys and you don't get confused. So, I'm
13:44not going to be able to actually link
13:46this, but you're basically going to
13:48click next. You're going to connect your
13:50Facebook account. So, you'll click
13:51connect and it'll just ask you to log
13:53in. Very, very simple. Under business
13:55assets, it's going to show the pixel.
13:57You're just going to click connect.
13:59Simple as that. That's literally all you
14:01need to do. Connect your Facebook
14:02account by logging into your Facebook.
14:04And then under business assets, it's
14:05going to show the pixel there. And
14:07you're just going to click connect. To
14:08make sure that it's connected properly,
14:10you'll see the data set has an ID
14:13573479355445725.
14:18when it displays the pixel here under
14:20business assets. You just want to make
14:21sure those IDs match. You connect it,
14:23you submit it, you're good to go. Data
14:25set is connected. All of your ads will
14:27be able to track everything. So, I'm
14:28going to show you guys how to set up
14:29what's called a cold conversions
14:31campaign, which a cold conversions
14:32campaign essentially is when you are
14:34running ads to solely just a cold
14:36audience based on who Facebook thinks
14:38this ad will perform best in front of if
14:41it shows it to. So cold conversions is
14:43basically using Facebook's algorithm to
14:45automatically target customers who they
14:47think are likely to engage with the ad
14:49or end up being a customer from that ad.
14:51For example, like an interest stack is
14:53basically the same thing, just getting
14:54more specific with the audience based on
14:57interests. Retargeting campaign is
14:58retargeting customers who have already
15:00engaged with the brand or business or an
15:03ad. Lookalike is an audience similar to
15:06something based off of what you set the
15:08lookalike made off of. So, you could set
15:10a lookalike up based off of purchasers
15:12you've had in the last 30 days. Let's
15:14say it's an ecom store. People who have
15:16purchased from the website within the
15:17last 30 days. You could create an
15:19audience that Facebook would think is
15:21similar to them and target those people.
15:23I'll go more in depth on that. And then
15:24CBO is just a different kind of style of
15:26campaign that I'll get into in a little
15:28bit. Coming into the ads manager, like I
15:30said earlier, creating your first
15:32campaign. Boom. Top left. Create. Now,
15:34I'm going to show you an example of
15:36running a cold conversions campaign for
15:38a leads company. For I'm going to do
15:40roofing. I just have some random images
15:42and a random uh website here. They're
15:44not going to look good, so don't take
15:46this too serious. So, obviously for
15:47this, our goal here is leads. Now, say
15:49you're setting ads up for an ecom store.
15:51Obviously, you know, your goal is sales.
15:53You select whatever your goal here is.
15:55If you're running an engagement
15:56campaign, your goal is going to be
15:58awareness or engagement or traffic
16:00depending on just what you want to do.
16:02But in this case scenario for this
16:04roofing company, I want to generate them
16:05leads. So that's what I'm going to
16:07select. We're going to go to manual
16:08leads campaign. We're going to click
16:09continue. We're just going to name this.
16:11I'm going to name it just cold
16:13conversion campaign. You can name it
16:15whatever you want. The name does not
16:17affect anything. Just however you want
16:18to organize your stuff. If I was doing
16:20it for a client, usually probably do
16:22like res/ like Trojan, let's just say is
16:25the roof name of the roofing company.
16:27Res Trojan. Cool. Complete. Next, we're
16:30not going to touch any of the settings
16:31in the campaign level. Here you can see
16:33we have our campaign level. This is the
16:34adset level and this is the ad level. So
16:37in the campaign is where you're just
16:38basically naming the campaign, but this
16:40is going to be what's called an ADO.
16:41Automatic budget optimization versus
16:44vantage plus campaign budget. Next, come
16:47into the ad set. Again, I'll just name
16:49this gold conversions. Doesn't matter.
16:52Name it whatever you want. And the goal
16:54here is going to be to generate leads to
16:57your website because I'm going to be
16:58generating leads to this website where
17:00you can see they have a free estimate at
17:02the top. Now, in your case scenario,
17:04that might not be the same. Maybe you're
17:05generating clients or generating leads
17:07to an instant, websites and calls or
17:09messenger, wherever the business wants
17:11their leads generated to wherever you
17:14want to drive traffic to that convert
17:15into leads. That's what you're going to
17:16select. So, you know, maybe your client
17:18has an app and you're going to generate
17:20leads to their app. Maybe leads straight
17:22up call them. Maybe you want to generate
17:24them to Instagram. Maybe you want to
17:25generate them to a Google instant form,
17:27but in this case website. Now, the
17:29pixel, obviously, you know, there's the
17:31tutorial on how to set that up. So,
17:32follow that to set that up. I haven't
17:34done that because this isn't actually a
17:35roofing company that I'm running ads
17:37for. This is just an example. So, I
17:39don't have a website to connect this to,
17:40but you would just select your pixel
17:42here and like that. Very, very simple.
17:44Next, our goal here is obviously to
17:45maximize the number of conversions
17:47change for you? Probably not. Probably
17:49just conversions. But if you are trying
17:52to have a different goal with your ads,
17:53then select the goal that's applicable
17:55for you. Next, budget. This really just
17:57comes down to whatever your client is
17:58comfortable with spending per day.
18:00Whether, you know, they tell you they
18:01want to spend 50 per day, whether it's
18:0320 a day, 10 a day, whatever it is. Now,
18:05depending on how many creatives you
18:07have, this budget will vary. Now, I'm
18:09going to set up one creative. So,
18:11ideally, with one creative, just like
18:1310, 20 bucks a day. Um, could be more,
18:15could be less, but think about it like
18:16this, right? If you have five creatives,
18:18then you're only spending 20 bucks per
18:20day. Those that 20 bucks per day is
18:21going to spend amongst five creatives.
18:23Five different ads are each going to get
18:25only a little bit of spend. So, it's
18:26going to take a long time for you to be
18:28able to figure out which ads are
18:30performing the best. So, ideally, you
18:32know, you want to allocate like five to,
18:34you know, 20 bucks per creative. So, if
18:36you have four creatives, 20 to $80 a
18:39day. Just kind of depends. But in this
18:40case, I'll just say my budget is 20.
18:42Audience controls. This is where, you
18:44know, I was where this other stuff kind
18:46of comes into play. Interests,
18:48targeting, lookike. Like I said, we're
18:50just going to be setting up a cool
18:51purchase campaign. So, we're going to
18:52switch this to original audience. We're
18:54just not going to touch anything. The
18:55only thing that I'm going to change is
18:56most likely in this case, an 18-year-old
18:59isn't going to need a roofing job. Think
19:00of like since it's a roofing company, it
19:02would be homeowners that would be
19:04interested in this service. And what age
19:06demographic owns homes? Probably like 25
19:08and up. That's what I'm going to go
19:10ahead and select for my targeting. So
19:11depending on what the business is, just
19:13think about it from a customer
19:15perspective and what their average
19:16customer would look like. Placements. So
19:18this is where you're going to choose
19:19where you want your ads to actually be
19:21displayed. Meta obviously is owned by
19:23Facebook and Instagram. So if we come to
19:25manual placements, you can see there's
19:26all the different options you can turn
19:28on, you can turn off. I most likely
19:30recommend, you know, if they're if their
19:32business can be ran both on Facebook and
19:34Instagram, just use Advantage Plus. If
19:36it's only one, then just select the one.
19:38So like if my business was only really
19:40applicable to Facebook, I'd only select
19:43Facebook. But in this case, Advantage
19:45Plus. So just again think about where
19:47from the customer's perspective, where
19:48would they be scrolling? That's pretty
19:50much all we got to do for this. Just
19:52give it a good look. Make sure we didn't
19:53miss anything. Now another setting here
19:55you can use is Advantage Plus audience.
19:58This is where Facebook basically has AI
20:01to kind of optimize your campaign in a
20:03sense. Um so you could test running
20:05Advantage Plus. That's basically the
20:07same as a cold conversions campaign or
20:09you could just do it straight up just
20:11regular custom audience and just have
20:14that set. So that's what I'm going to
20:15do. You could test a binge plus. I'm not
20:17going to tell you one performs better
20:18than the other because you never really
20:20know until you just run it and see.
20:22That's what the game of ads is. Is
20:23running a bunch of stuff, testing it,
20:25finding what works, and repeating it.
20:27Again, we're going to come to the ad.
20:29Now we're finished with the ad setup. So
20:31we're going to come to the ad, and
20:32inside of the ad here, just going to
20:33name this ad number one. Uh, you can
20:35name it whatever Instagram account. I
20:37don't have one linked for this roofing
20:39business, but you would link it here.
20:41Make sure you have your Facebook page
20:42set. Then you're going to come down here
20:44to the actual app setup. So, in this
20:46case scenario, we want to manually
20:48upload an ad, and we're going to have it
20:50be a single image ad. Now, there's
20:51multiple options for ads. You can do
20:53videos, pictures, you do single image,
20:55you could do carousels, which is, you
20:57know, there's multiple pictures in an
20:58ad. So, it's like it shows the first
20:59one, and then they swipe and there's
21:01another picture, they swipe, there's
21:02another one, there's swipe, there's
21:03another one, so on and so forth. website
21:04URL. We're going to come to charging
21:06roofing and we're going to grab that
21:08URL. So, copy paste. This is where when
21:12they click when they click on the ad,
21:14basically it'll take them exactly to
21:16here. So, if we preview it, it'll take
21:18them exactly here. Boom. There's the
21:19lead form. Now, we come down here. We're
21:21going to click setup creative image ad.
21:24Next. Now, we're going to import one of
21:27our images. So, again, I never said that
21:30this would be good creative to use. So,
21:32primary text. try to come up with
21:34something off the dome here. Uh let's
21:37just say free. What's their offer on
21:39their website here? Free roofing
21:41estimate. Completely free. We're going
21:43to emphasize free. Done for
21:47done. Now, the copy is important. That's
21:50the first thing people are going to
21:51read. So, think about copy. You can
21:53obviously add multiple different options
21:55here where it'll test multiple different
21:56lines of copy. So, I recommend, you
21:58know, writing out a couple lines and it
22:00can kind of automatically test those for
22:01you. And then basically just move
22:03forward with whichever one it thinks is
22:05going to perform the best. But call to
22:06action. Now this is what is going to be
22:08displayed on the button with the app. So
22:10in this case we're going to put get
22:11quote because that's you know what this
22:14is. Now if you have like a ecom product
22:16or whatever you would probably go with
22:18like shop now, contact us, whatever kind
22:21of is applicable for this app. So in my
22:23case it's the get quote music and
22:25everything. None of these stupid ads are
22:27off. Maybe turn on like visual touchups.
22:29You can play with some of these
22:30overlays. See, it automatically kind of
22:31adds on. We'll see what that looks like.
22:33Adding overlays. See, I think that made
22:34that look better. Visual touch-ups.
22:36Maybe we'll turn that on. If it seems
22:38like it's, you know, worth turning on.
22:39That's what our ads going to look like.
22:42And then boom, you click the green
22:44button, publish, and you're good to
22:45roll. So, by now you've seen the whole
22:47blueprint of how freelance brand killing
22:49works and how you could get started. And
22:50yeah, it's literally that simple. But
22:52I'm sure you probably still have a few
22:54questions and few concerns getting into
22:56it. So, let me hit the most common
22:58questions real quick. Should I niche
22:59down before I get my first client? What
23:01you should be doing to sign your first
23:02client is signing any and every business
23:04you can get your hands on. Whether it's
23:06even some sort of connection you already
23:07have in person like a family friend,
23:09uncle, like dad's friend, maybe even
23:11your parents' business, any sort of
23:13business you can get your hands on and
23:14sign as your first client to just get
23:16that hands-on experience. What if a
23:17client asks me to guarantee results?
23:19Well, you could work that into some term
23:21of contract if you're comfortable with
23:23that, assuming you're confident you're
23:24going to be able to get them results.
23:26But I try to stray away from it simply
23:27because you just never know what's going
23:29to happen. And there's also things that
23:31you have to depend on your client for in
23:33order to be able to get those results.
23:34And if they don't do their job, but you
23:36do yours and you don't get the results
23:38that you were promising them because of
23:40them not doing their job, they're going
23:42to look to blame you. Can I run ads
23:44without showing my face at all? 1,000%,
23:46bro. Just cold call, cold call, sign
23:47clients. You run ads of their content
23:49and their business. You would never have
23:51to be seen. It's kind of a common
23:53misconception with freelance brand
23:54scaling is I need to build a personal
23:56brand to be able to sign clients. No,
23:57you don't. Not at all. Some of my top
23:59students don't even post online. Next,
24:00who pays for the ads? The client always
24:03pays for the ads. What if I mess up a
24:05campaign and it loses money? Assuming
24:06you're signing businesses that are
24:08actual good businesses to run ads for,
24:10you won't. But if you do, you know, you
24:12just work that out with your client.
24:13It's not that big of a deal. And that's
24:14also why you start spending low and see
24:16the results. And as you see results
24:18start to come in with a campaign, that's
24:19when you start to scale the budget. Once
24:21you have that proof of concept, how do I
24:23price differently versus lead genen
24:24versus ecom brands? I mean, generally,
24:26if you can get a retainer up front, get
24:28a retainer up front. But for lead genen,
24:29if you're working performance-based pay,
24:31you take percentage of every lead you
24:33generate. So, you have x price for every
24:35lead you generate. Let's say you have $5
24:37per lead you generate. You generate
24:39a,000 leads in a month, you would get
24:40paid $5,000. For ecom, the other
24:43performance base would be 10% of the
24:45revenue you generate them. So, if you
24:46make them $10,000 in a month, you would
24:48take 10% of that. you would get paid
24:50$1,000. Who makes the creatives? The
24:52client makes the creatives, but you
24:53could also take it a step further and
24:55upsell them on making creatives for
24:56them. You kind of learn the skill of
24:58making creatives for these businesses
24:59and use that as an upsell for your
25:01services. Or you could partner with a
25:02graphic designer who could make them for
25:04your clients. But in the reality of it,
25:06you could use Canva templates, which are
25:08super [ __ ] simple to use. Next,
25:09what's the first thing you look at when
25:11a client asks you to run ads for them?
25:13Creative, the product, and overall just
25:15the brand and the way they present
25:16themselves. Next, do you ever reject
25:18clients if they're not a good fit? I do.
25:20Yes. I think early in your journey, you
25:21shouldn't just to be able to get that
25:23hands-on experience, but once you have a
25:25couple clients, you should kind of be
25:26picky with who you choose because, you
25:28know, some businesses are going to be
25:30easier to make money for than others.
25:31Next, can I use the same ad strategy
25:33across different clients? 100%, bro. You
25:36find something that works and you
25:37replicate it. That's the game of ads.
25:38You test different things. Once you find
25:40what works, you replicate it. Next, how
25:42long did it take me to start seeing
25:44money come in once I started freelance
25:46brands scaling? For me, it was in my
25:48first month. I signed my first couple of
25:49clients on an upfront retainer and was
25:51collecting cash before even having to do
25:52any of the work. Next, how do I know
25:54when I'm ready to raise my prices? It's
25:56pretty simple. Once you start to get
25:58clients coming to you and once you start
26:00to get really good at outreach and you
26:02get good at getting clients results,
26:03that's when you have proof of concept to
26:05be able to show these prospects, hey,
26:07I'm able to get these results for other
26:08businesses. I can do it for you, too.
26:10This is what it's going to cost up
26:11front. So, if you're interested in
26:13actually doing this the real way, not
26:14just watching videos, but actually
26:16landing clients, running ads, and of
26:18course, getting paid. I'll walk you
26:19through the entire process one-on-one.
26:21From setting ads up properly to closing
26:23your first client, scaling past 5, 10,
26:2515, 50K a month. Got students like Josh
26:28doing 20K a month, students like Jaden
26:30doing 40K a month, students like Jose
26:32doing 25K a month, students like Aiden
26:34doing over $200,000 a month. They all
26:37started from zero and now are making
26:39consistent crazy money. And there is
26:41nothing different from you versus them
26:43or even me versus you. So, if you're
26:45serious, tap the link in the
26:47description. I appreciate you guys
26:48watching. Make sure to like, subscribe,
26:50and leave a comment down below. I love
26:51y'all boys and I'll catch y'all in the
26:53next one. Peace.

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