The Ugly Truth About OFM That Nobody Will Tell You — Transcript
Full transcript
- 0:00Everyone keeps asking me if only fans
- 0:02management is dead in 2026. Here's the
- 0:04honest answer nobody's will ever give
- 0:06you. And by the end of this, you'll know
- 0:08exactly if you are too late or perfectly
- 0:10on time. And quick context so you know,
- 0:12I've actually earned the right to answer
- 0:14this. I started as a chatter back then.
- 0:16And I built one of the biggest chatting
- 0:17agencies in Europe, almost 200 chatters
- 0:20around the clock for some of the biggest
- 0:21creators and agencies in the world. I
- 0:23have lived through every single phase of
- 0:25this business. So let me walk you
- 0:26through exactly how it actually changed.
- 0:28Because once you see the phases, you
- 0:30understand exactly why most people fail
- 0:32and what it really takes today. So phase
- 0:34one, the wild west. Back then you could
- 0:36post three Tik Toks and have a creator.
- 0:38No chatting system, no structure,
- 0:40nothing. And you could easily make 100k
- 0:42a month without even having any kind of
- 0:44starting capital because the demand was
- 0:46insane. And almost nobody knew what they
- 0:48were doing, which meant you didn't have
- 0:50to eat. A lot of people who act like
- 0:52geniuses today just happened to be
- 0:54standing there when money was falling
- 0:55out of the sky. Phase two, more and more
- 0:57people heard about it and started and
- 0:59you could feel the air drying up. Around
- 1:012022 23, the easy money got harder which
- 1:04actually filtered things a little bit.
- 1:06Less idiots and more genuinely capable
- 1:08people getting interested. So the whole
- 1:10bubble got bigger and more serious. It
- 1:12was harder to become successful than in
- 1:14phase one. But if you had the right
- 1:16information, a few connections, and some
- 1:18capital, you could still start this
- 1:19business really well. And now we're in
- 1:21phase three. Where we are today is the
- 1:22real industry. Saturated, professional,
- 1:25competitive. The creators are smarter.
- 1:27They know their worth. They ask the
- 1:28right questions. The fans have seen
- 1:30every single trick. They smell a script
- 1:32instantly. They've been sold to a
- 1:34thousand times probably. And on top of
- 1:35that, platforms are cracking down. Like
- 1:37Instagram, they ban. Traffic is harder
- 1:39than it's ever been before. So when
- 1:40people ask me, "Is it too late?" Here's
- 1:42the truth. It's not too late. But the
- 1:44version of this business that made
- 1:45people rich for doing almost nothing,
- 1:47that is gone, and it's never coming
- 1:48back. So here's how you can be part of
- 1:50the ones that still make it in today's
- 1:52market. First, and this is the most
- 1:53important one, urgency. I see this
- 1:55problem all the time. Even with agency
- 1:57owners who are already successful, they
- 1:58take way too much time with everything.
- 2:00Listen, if you are a management, you are
- 2:02a service provider. And in this
- 2:04industry, every single task that comes
- 2:05into your head should ideally have been
- 2:07done yesterday already. That's the exact
- 2:09mindset I give my own team. You have no
- 2:10time. You're already late. Your creators
- 2:12will leave you for agencies like mine
- 2:14and start doing your own marketing if
- 2:15you keep reacting instead of acting with
- 2:17urgency. The market is shifting and you
- 2:19need to find a solution for your traffic
- 2:20problem right now. But Instagram is
- 2:22banning. My creators want film. Blah
- 2:24blah blah. Those are victim stories. You
- 2:26can influence every single one of those
- 2:28things. The agencies I work with already
- 2:30fixed the ban problem and they are
- 2:31growing again. So what are you doing? If
- 2:33you want to know how, comment guide on
- 2:34this video and I release the exact
- 2:36breakdown how you can stop getting
- 2:37banned on Instagram. Second, it only
- 2:39works now if you actually know how
- 2:41business works and you treat OFM like
- 2:43one. I have insights most people don't.
- 2:45I see who's actually successful and
- 2:47who's just pretending. And the number of
- 2:48genuinely successful agencies is way
- 2:50smaller than you think. I don't think
- 2:52there's any industry on earth where
- 2:53people lie and fake as much as in this
- 2:55one. Everybody's posting numbers,
- 2:57flexing lambs, almost nobody is real.
- 2:59But the ones who win long-term, they all
- 3:01have the same thing in common. They
- 3:03stick to principles and act like
- 3:05professionals. If you want to actually
- 3:06learn that, I have almost 50 videos up
- 3:08completely for free in my school
- 3:10community linked down below. So you can
- 3:12learn it from someone who actually made
- 3:13this money inside this industry instead
- 3:15of just pretending to. And you can be
- 3:17sure I did because I'm not charging you
- 3:18a single dollar. I'm not selling you a
- 3:20course. Third, treating it like a real
- 3:22business means real calculations. So
- 3:24calculations, how profitable is each
- 3:26creator, each employee, where can you
- 3:28save? What can you replace with AI? But
- 3:30here's the lesson most agencies only
- 3:31learned the hard way. When Instagram
- 3:33started banning everything and they
- 3:34watched their revenue drop, suddenly
- 3:36profitability mattered and they realized
- 3:38they had a 100 random two subscriptions
- 3:40bleeding them every single month and
- 3:42they have never even noticed. You do
- 3:44probably as well. That should never
- 3:45happen. You need to see that instantly
- 3:47because every dollar you waste is a
- 3:49dollar you can't put into the
- 3:50investments that actually keep you
- 3:51competitive. Fourth, connections today,
- 3:53you need them. Instagram unbands, the
- 3:55newest traffic methods, partners to
- 3:57exchange information with, one person
- 3:59for every problem you'll ever run into.
- 4:01And in this business, there are plenty
- 4:03of problems. If you are connected,
- 4:04everything runs through connections.
- 4:06Whoever has the best connections gets
- 4:07the best creators. And whoever doesn't
- 4:09can't even keep the creators they have
- 4:10because the moment a creator sees more
- 4:12growth somewhere else, the moment the
- 4:14first doubt creeps in, she's going to be
- 4:15gone instantly. So, the best connections
- 4:17are what keep her and what get you the
- 4:19next creator. If you want to actually
- 4:21exchange with people who take this
- 4:22business seriously, join my free
- 4:24Telegram group and get to know them. So,
- 4:25is it worth in 2026? My honest answer is
- 4:28yes, absolutely. But only if you do it
- 4:30right. If you're looking for an easy
- 4:32money from 6 years ago, you're 6 years
- 4:34too late and you lose to someone who
- 4:35takes it seriously. Trust me. But if you
- 4:37treat this like the real business it's
- 4:39become, move with urgency, know your
- 4:41numbers, and build the right
- 4:42connections. The opportunity is still
- 4:43massive in my opinion. Maybe bigger than
- 4:45ever before because most people still
- 4:47aren't willing to do that. The industry
- 4:49didn't get worse. It got harder. And
- 4:50harder is exactly what keeps the lazy
- 4:52people out of this and protect the ones
- 4:54who are serious. So if you're serious,
- 4:56comment guide for the Instagram
- 4:57breakdown. The free videos are in my
- 4:59school and the people are in my Telegram
- 5:01group. All of it linked down below. Come
- 5:02and learn from someone who actually did
- 5:04it. That's my honest take after 6 years.
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