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The Ugly Truth About OFM That Nobody Will Tell You — Transcript

by Lukas Böse · 1,164 words · 172 segments · language en · Watch on YouTube

Full transcript

  1. 0:00Everyone keeps asking me if only fans
  2. 0:02management is dead in 2026. Here's the
  3. 0:04honest answer nobody's will ever give
  4. 0:06you. And by the end of this, you'll know
  5. 0:08exactly if you are too late or perfectly
  6. 0:10on time. And quick context so you know,
  7. 0:12I've actually earned the right to answer
  8. 0:14this. I started as a chatter back then.
  9. 0:16And I built one of the biggest chatting
  10. 0:17agencies in Europe, almost 200 chatters
  11. 0:20around the clock for some of the biggest
  12. 0:21creators and agencies in the world. I
  13. 0:23have lived through every single phase of
  14. 0:25this business. So let me walk you
  15. 0:26through exactly how it actually changed.
  16. 0:28Because once you see the phases, you
  17. 0:30understand exactly why most people fail
  18. 0:32and what it really takes today. So phase
  19. 0:34one, the wild west. Back then you could
  20. 0:36post three Tik Toks and have a creator.
  21. 0:38No chatting system, no structure,
  22. 0:40nothing. And you could easily make 100k
  23. 0:42a month without even having any kind of
  24. 0:44starting capital because the demand was
  25. 0:46insane. And almost nobody knew what they
  26. 0:48were doing, which meant you didn't have
  27. 0:50to eat. A lot of people who act like
  28. 0:52geniuses today just happened to be
  29. 0:54standing there when money was falling
  30. 0:55out of the sky. Phase two, more and more
  31. 0:57people heard about it and started and
  32. 0:59you could feel the air drying up. Around
  33. 1:012022 23, the easy money got harder which
  34. 1:04actually filtered things a little bit.
  35. 1:06Less idiots and more genuinely capable
  36. 1:08people getting interested. So the whole
  37. 1:10bubble got bigger and more serious. It
  38. 1:12was harder to become successful than in
  39. 1:14phase one. But if you had the right
  40. 1:16information, a few connections, and some
  41. 1:18capital, you could still start this
  42. 1:19business really well. And now we're in
  43. 1:21phase three. Where we are today is the
  44. 1:22real industry. Saturated, professional,
  45. 1:25competitive. The creators are smarter.
  46. 1:27They know their worth. They ask the
  47. 1:28right questions. The fans have seen
  48. 1:30every single trick. They smell a script
  49. 1:32instantly. They've been sold to a
  50. 1:34thousand times probably. And on top of
  51. 1:35that, platforms are cracking down. Like
  52. 1:37Instagram, they ban. Traffic is harder
  53. 1:39than it's ever been before. So when
  54. 1:40people ask me, "Is it too late?" Here's
  55. 1:42the truth. It's not too late. But the
  56. 1:44version of this business that made
  57. 1:45people rich for doing almost nothing,
  58. 1:47that is gone, and it's never coming
  59. 1:48back. So here's how you can be part of
  60. 1:50the ones that still make it in today's
  61. 1:52market. First, and this is the most
  62. 1:53important one, urgency. I see this
  63. 1:55problem all the time. Even with agency
  64. 1:57owners who are already successful, they
  65. 1:58take way too much time with everything.
  66. 2:00Listen, if you are a management, you are
  67. 2:02a service provider. And in this
  68. 2:04industry, every single task that comes
  69. 2:05into your head should ideally have been
  70. 2:07done yesterday already. That's the exact
  71. 2:09mindset I give my own team. You have no
  72. 2:10time. You're already late. Your creators
  73. 2:12will leave you for agencies like mine
  74. 2:14and start doing your own marketing if
  75. 2:15you keep reacting instead of acting with
  76. 2:17urgency. The market is shifting and you
  77. 2:19need to find a solution for your traffic
  78. 2:20problem right now. But Instagram is
  79. 2:22banning. My creators want film. Blah
  80. 2:24blah blah. Those are victim stories. You
  81. 2:26can influence every single one of those
  82. 2:28things. The agencies I work with already
  83. 2:30fixed the ban problem and they are
  84. 2:31growing again. So what are you doing? If
  85. 2:33you want to know how, comment guide on
  86. 2:34this video and I release the exact
  87. 2:36breakdown how you can stop getting
  88. 2:37banned on Instagram. Second, it only
  89. 2:39works now if you actually know how
  90. 2:41business works and you treat OFM like
  91. 2:43one. I have insights most people don't.
  92. 2:45I see who's actually successful and
  93. 2:47who's just pretending. And the number of
  94. 2:48genuinely successful agencies is way
  95. 2:50smaller than you think. I don't think
  96. 2:52there's any industry on earth where
  97. 2:53people lie and fake as much as in this
  98. 2:55one. Everybody's posting numbers,
  99. 2:57flexing lambs, almost nobody is real.
  100. 2:59But the ones who win long-term, they all
  101. 3:01have the same thing in common. They
  102. 3:03stick to principles and act like
  103. 3:05professionals. If you want to actually
  104. 3:06learn that, I have almost 50 videos up
  105. 3:08completely for free in my school
  106. 3:10community linked down below. So you can
  107. 3:12learn it from someone who actually made
  108. 3:13this money inside this industry instead
  109. 3:15of just pretending to. And you can be
  110. 3:17sure I did because I'm not charging you
  111. 3:18a single dollar. I'm not selling you a
  112. 3:20course. Third, treating it like a real
  113. 3:22business means real calculations. So
  114. 3:24calculations, how profitable is each
  115. 3:26creator, each employee, where can you
  116. 3:28save? What can you replace with AI? But
  117. 3:30here's the lesson most agencies only
  118. 3:31learned the hard way. When Instagram
  119. 3:33started banning everything and they
  120. 3:34watched their revenue drop, suddenly
  121. 3:36profitability mattered and they realized
  122. 3:38they had a 100 random two subscriptions
  123. 3:40bleeding them every single month and
  124. 3:42they have never even noticed. You do
  125. 3:44probably as well. That should never
  126. 3:45happen. You need to see that instantly
  127. 3:47because every dollar you waste is a
  128. 3:49dollar you can't put into the
  129. 3:50investments that actually keep you
  130. 3:51competitive. Fourth, connections today,
  131. 3:53you need them. Instagram unbands, the
  132. 3:55newest traffic methods, partners to
  133. 3:57exchange information with, one person
  134. 3:59for every problem you'll ever run into.
  135. 4:01And in this business, there are plenty
  136. 4:03of problems. If you are connected,
  137. 4:04everything runs through connections.
  138. 4:06Whoever has the best connections gets
  139. 4:07the best creators. And whoever doesn't
  140. 4:09can't even keep the creators they have
  141. 4:10because the moment a creator sees more
  142. 4:12growth somewhere else, the moment the
  143. 4:14first doubt creeps in, she's going to be
  144. 4:15gone instantly. So, the best connections
  145. 4:17are what keep her and what get you the
  146. 4:19next creator. If you want to actually
  147. 4:21exchange with people who take this
  148. 4:22business seriously, join my free
  149. 4:24Telegram group and get to know them. So,
  150. 4:25is it worth in 2026? My honest answer is
  151. 4:28yes, absolutely. But only if you do it
  152. 4:30right. If you're looking for an easy
  153. 4:32money from 6 years ago, you're 6 years
  154. 4:34too late and you lose to someone who
  155. 4:35takes it seriously. Trust me. But if you
  156. 4:37treat this like the real business it's
  157. 4:39become, move with urgency, know your
  158. 4:41numbers, and build the right
  159. 4:42connections. The opportunity is still
  160. 4:43massive in my opinion. Maybe bigger than
  161. 4:45ever before because most people still
  162. 4:47aren't willing to do that. The industry
  163. 4:49didn't get worse. It got harder. And
  164. 4:50harder is exactly what keeps the lazy
  165. 4:52people out of this and protect the ones
  166. 4:54who are serious. So if you're serious,
  167. 4:56comment guide for the Instagram
  168. 4:57breakdown. The free videos are in my
  169. 4:59school and the people are in my Telegram
  170. 5:01group. All of it linked down below. Come
  171. 5:02and learn from someone who actually did
  172. 5:04it. That's my honest take after 6 years.

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