The Top 7 Content Strategies To Get Ahead of Everyone Else — Transcript

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1. 0:00The old way of creating content is dead.
2. 0:02If you want to create content that
3. 0:04actually grows audiences, builds
4. 0:06authority, and drives real business
5. 0:08results, you need to know what's
6. 0:10actually working right [music] now. I've
7. 0:11spent the last decade helping brands
8. 0:13make millions through content. Right
9. 0:15now, I'm watching 90% of people waste
10. 0:18their time on strategies that stopped
11. 0:20[music] working years ago. So, these are
12. 0:23the seven content strategies that are
13. 0:25dominating and how to use them to get
14. 0:27ahead of everyone else. The first
15. 0:29strategy is something that most people
16. 0:31have no idea about and would probably
17. 0:34even disagree with. You need to start
18. 0:36creating content [music] for AI. People
19. 0:38who win in the content space understand
20. 0:41that content isn't just for humans
21. 0:43anymore. It's also for AI. [music]
22. 0:45When someone comes to me saying they've
23. 0:47been posting consistently for a year
24. 0:49with zero results, I ask them, "Okay,
25. 0:52are you creating content where AI can
26. 0:55actually [music] find it?" And they look
27. 0:57confused. So I explain Wikipedia, Reddit
28. 1:00and YouTube are now the primary sources
29. 1:02that chatgpt perplexity and every major
30. 1:06AI platform is pulling from. This is
31. 1:08called AEO, ask engine optimization. If
32. 1:13your ideal customer is using AI to
33. 1:15research solutions and they are and
34. 1:18you're not showing up in those sources,
35. 1:20you literally don't exist to [music]
36. 1:22them. So imagine you're investing
37. 1:23heavily in, you know, a LinkedIn content
38. 1:26strategy because you know your audience
39. 1:28is technically on LinkedIn, but then you
40. 1:31use a tool like Spark Toro to check
41. 1:34where that audience is actually
42. 1:36consuming information and getting
43. 1:38answers and you find out that most of
44. 1:41your prospects are finding solutions
45. 1:42through YouTube tutorials and industry
46. 1:46specific Reddit discussions. You have
47. 1:48been talking to the wrong room this
48. 1:50entire time. Every hour you spend
49. 1:53creating content for a platform where
50. 1:55your audience is not actively searching
51. 1:58is an hour your competitor is [music]
52. 2:00spending on the platform where they are.
53. 2:02To fix that, you should use Spark Toro
54. 2:04to find where your prospects actually
55. 2:06consume content right now. [music] Audit
56. 2:09every channel you're currently on and
57. 2:11ask these things. Is AI indexing this?
58. 2:14Are my prospects searching here? And if
59. 2:17the answer is no to both, cut it. It's
60. 2:19out of the strategy. Prioritize the
61. 2:21intersection of what AI cares about and
62. 2:24where your audience lives. The second
63. 2:26strategy will completely change how you
64. 2:29think. Think in messages, not in
65. 2:33funnels. The old way of marketing is
66. 2:35broken. [music]
67. 2:36Here is what will work in 2026 and
68. 2:39beyond. Most people, you know, in
69. 2:41marketing or business learn about the
70. 2:43funnel diagram. And if you're not
71. 2:44familiar, it's this idea that you create
72. 2:47different types of [music] content for
73. 2:48different stages in a customer's
74. 2:50lifetime. So top offunnel content to
75. 2:52build awareness, middle ofunnel to
76. 2:54nurture interest, and bottom of funnel
77. 2:56to basically close the sale. For a
78. 2:58content creator, that might mean viral
79. 3:00shorts at the top, education videos in
80. 3:03the middle, and your course pitch at the
81. 3:05bottom. But here's the problem. People
82. 3:07don't follow your funnel. They follow
83. 3:08their own often chaotic feeling path.
84. 3:11They can land on your homepage from
85. 3:12Google ready to buy. But all of your
86. 3:14best content is buried because you
87. 3:17organized it by funnel stage instead of
88. 3:19by what message they actually need in
89. 3:22[music] that moment. The messaged driven
90. 3:24approach flips this. You map the
91. 3:27specific messages your audience needs to
92. 3:29hear in order regardless of where they
93. 3:32encounter your content. If your content
94. 3:35doesn't stand alone and deliver value
95. 3:38regardless of where someone finds it,
96. 3:40you are losing people. So, I teach
97. 3:42people to map the messages your audience
98. 3:45needs to hear. What problem do they need
99. 3:47you to understand? What or who do they
100. 3:50blame? What failed solutions must they
101. 3:52acknowledge before they can move
102. 3:54forward? For example, if someone
103. 3:56discovers you through, you know, a
104. 3:57random YouTube video, that video should
105. 4:00communicate your authority and your
106. 4:02unique perspective instead of just
107. 4:04catering to a specific [music] phase of
108. 4:07their journey. Make every message
109. 4:10accessible everywhere based on what
110. 4:13serves your audience. The next strategy
111. 4:16is to start with what I call problem
112. 4:18match. If you want to sell more, stop
113. 4:20pitching and start mirroring. This
114. 4:22[music] is the mistake I see more than
115. 4:24any other. Imagine this. A homepage that
116. 4:27opens with credentials, years of
117. 4:29experience, impressive results, and all
118. 4:31the accolades. Technically impressive,
119. 4:33but with no [music] explanation of the
120. 4:36problem their prospects are going
121. 4:37through and how to solve it. Now,
122. 4:40imagine that same page rewritten to
123. 4:42start with. Your growth has [music]
124. 4:44stalled. You're working harder than
125. 4:46ever, but your profits aren't growing.
126. 4:47Your team is burned out. And you don't
127. 4:50know what to change first. [music]
128. 4:52same business, but now the person
129. 4:53thinks, "Okay, this brand gets it. They
130. 4:56understand what I'm going through." For
131. 4:58a content creator, this might be
132. 5:00starting your video with, "You've been
133. 5:02creating content for months and nobody's
134. 5:04watching." Instead of, "Hi, I'm a
135. 5:06content strategist with 500,000
136. 5:08subscribers." Before you can sell a
137. 5:10solution or build an audience, you have
138. 5:12to prove you understand the specific
139. 5:15problem your audience is facing in their
140. 5:18exact language with their exact pain
141. 5:21points. That is problem matching. And
142. 5:24it's essential for getting people to say
143. 5:26yes to you and your services because if
144. 5:29you skip problem matching, everything
145. 5:31else you say just sounds like noise.
146. 5:33[music]
147. 5:34So, use your audience's exact language,
148. 5:36not corporate speak or even expert
149. 5:39jargon. If they say overwhelmed, don't
150. 5:41say resource allocation challenges. Make
151. 5:44problem match the first thing in [music]
152. 5:46every piece of content. So, if you're a
153. 5:49fitness creator, open with you're tired
154. 5:51of workout plans that don't fit your
155. 5:53schedule, not welcome to my channel
156. 5:55where I post five workouts a week. Then
157. 5:57test your problem statement with someone
158. 5:59in your target audience and refine it
159. 6:01until they go, "Yes, exactly. Exactly
160. 6:04that, that." Okay, let's dive into
161. 6:06strategy number four, which separates
162. 6:08amateur content from pro content.
163. 6:10[music]
164. 6:11This is what we call building your mega
165. 6:13mean mouse. There's an old saying in
166. 6:16direct response copywriting, and it is,
167. 6:18[music] don't sell a better mouse trap,
168. 6:20sell a bigger, scarier mouse. And if
169. 6:23you're not familiar, it just means
170. 6:24people don't buy because your solution
171. 6:26is, you know, 40% faster. They buy
172. 6:29because their current problem is killing
173. 6:31them and everything they've tried has
174. 6:34[music] failed. Now, here is the
175. 6:35difference. Most people selling project
176. 6:37management software, for example, focus
177. 6:39on features, okay? It's got a Gant
178. 6:41chart, uh, time tracking, and all these
179. 6:43integrations. This is generic and
180. 6:46frankly not that compelling. But if you
181. 6:49build the mega mean mouse and you show
182. 6:51prospects their chaotic approach is
183. 6:54costing them 20 hours a week, burning
184. 6:56out their team and causing missed
185. 6:57deadlines that damage client
186. 6:58relationships. Suddenly people are
187. 7:00paying attention. So for a content
188. 7:02creator, instead of I'll teach you
189. 7:04better video editing, you say your
190. 7:07current editing workflow is taking
191. 7:09[music] 6 hours per video when it should
192. 7:10take two and that's costing you
193. 7:13thousands in lost [music] opportunities.
194. 7:15See your prospect, the world is already
195. 7:17numb to better. Everyone claims to be
196. 7:20better, faster, cheaper. But pain, fear,
197. 7:24the realization that their situation is
198. 7:27worse than they thought, that breaks
199. 7:28through. That makes someone stop and
200. 7:30think this is me. Like, I need to pay
201. 7:32attention. If your content doesn't
202. 7:34agitate the problem before presenting
203. 7:36the solution, it won't work. So, here's
204. 7:38how to tackle this. Identify the core
205. 7:41problem that you solve, then expand on
206. 7:44it. What downstream effects are they
207. 7:46ignoring? What happens in 6 to 12 months
208. 7:49if this remains unresolved? Find your
209. 7:51villain. It's not a person. Try instead
210. 7:53to blame like the old way, the broken
211. 7:55system, the industry standard that's
212. 7:58failing the prospect. For example, okay,
213. 8:01a productivity coach might blame the
214. 8:03hustle culture myth that's burning you
215. 8:05out rather than blaming the [music]
216. 8:07person. Show the failed solutions and
217. 8:10why those didn't work. Make the mouse
218. 8:13bigger before you ever mention your
219. 8:15mouse trap. This next strategy might
220. 8:17seem too simple, but it's where most
221. 8:20businesses completely fall apart. It is
222. 8:23blank for blank positioning. If I asked
223. 8:26you right now to tell me what you're
224. 8:28known for in one sentence, could you do
225. 8:31it? Most people can't. And that's the
226. 8:33problem. If you're not familiar with
227. 8:35blank forblank positioning, it is the
228. 8:37simplest formula in the marketing world.
229. 8:40The what you do for who you serve, the
230. 8:42project management tool for creative
231. 8:44teams, the hair growth serum for
232. 8:46pmenopausal women. Here's why this
233. 8:49works. If someone asks what you do, and
234. 8:52you say, "We help businesses with their
235. 8:54digital transformation." They nod
236. 8:56politely, but they have no idea if
237. 8:59you're relevant to them. Are you for
238. 9:00enterprise or startups, healthcare or
239. 9:03manufacturing? Now, imagine instead that
240. 9:05you say, "Oh, we're the digital
241. 9:07transformation consultancy for
242. 9:09familyowned manufacturers." Still a lot
243. 9:11of jargon in there, but instantly a
244. 9:13familyowned manufacturer knows that
245. 9:16you're for them. Everyone else knows,
246. 9:18"Oh, it's not for me." And that clarity
247. 9:20is absolute power. For a content
248. 9:22creator, this might be the YouTube
249. 9:24growth strategist for personal finance
250. 9:26creators instead of, "I help people grow
251. 9:29on YouTube." Without very clear
252. 9:31positioning, [music]
253. 9:32your content just tries to speak to
254. 9:34everyone and ends up speaking to no one.
255. 9:37You are generic and forgettable. And we
256. 9:40can fix that. When you nail blank for
257. 9:43blank, your content has teeth. You're
258. 9:45not just another option. You are the
259. 9:47option for a specific group with a
260. 9:49specific need. You stop competing with
261. 9:5210,000 brands and start competing with
262. 9:54maybe five. Start with what you do in
263. 9:57simple terms. Then get specific on who
264. 10:00it's for. So not just businesses but
265. 10:02creative agencies or remote teams based
266. 10:05in Pakistan. Then combine them. The what
267. 10:08you do for specific who test it. Can
268. 10:11[music] someone immediately know if
269. 10:13they're your customer? If they hesitate,
270. 10:15you're too broad. Go more narrow. For
271. 10:17example, the meal prep coach for busy
272. 10:19moms who hate cooking is so much clearer
273. 10:22than I teach healthy eating. Put this
274. 10:25positioning everywhere. your homepage,
275. 10:27your bio, every piece of content. Here
276. 10:29is strategy number six, and it might be
277. 10:32the most important. Make your content
278. 10:34personalitydriven, [music] not
279. 10:36productdriven. The more your content
280. 10:39sounds like a product, the less anyone
281. 10:41believes it. I see this constantly. A
282. 10:43CEO tells me they don't want to be on
283. 10:45camera because they're not comfortable
284. 10:47or not polished enough. Meanwhile, their
285. 10:50competitors are on LinkedIn and YouTube
286. 10:53every [music] week showing their face,
287. 10:55sharing opinions, telling stories about
288. 10:58what they've learned over time. Guess
289. 10:59who's winning? The one willing to be a
290. 11:01[music] person with a real personality
291. 11:04and opinions. There's a reason people
292. 11:06like Dan Martell have massive audiences
293. 11:08in the educational [music]
294. 11:10content space. It's not because
295. 11:12[laughter] his products or services are
296. 11:13necessarily better. Love you, Dan. It's
297. 11:16because he consistently shows up like a
298. 11:19real person. This is good for brands.
299. 11:21For content creators, this means showing
300. 11:23your actual process, [music] your
301. 11:26mistakes, your behind the scenes, not
302. 11:28just these polished, perfect final
303. 11:31results. Trust is [music] the currency
304. 11:34of modern business. And you cannot build
305. 11:37trust with faceless corporate content or
306. 11:40overly polished perfection. When people
307. 11:42can see who you are, hear how you think,
308. 11:46and understand your perspective, they
309. 11:48start to feel like they know you, and
310. 11:50people do business with people they know
311. 11:53and like. Stop trying to be perfect.
312. 11:55People relate [music] to real, not
313. 11:57polished. Share firsterson stories about
314. 12:00what you learned the hard way and the
315. 12:02mistakes you made. For example, instead
316. 12:04of five tips for productivity, try I
317. 12:08wasted three years on productivity
318. 12:10systems that failed. Here's what
319. 12:12actually worked. That is how you build a
320. 12:14point of view that people care about.
321. 12:17This last one goes against everything
322. 12:19you've been taught about content
323. 12:21strategies. Prioritize quality over
324. 12:24frequency. Every content guru tells you
325. 12:27to post every day. Stay consistent. Show
326. 12:29up no matter what. But posting less
327. 12:32could actually get you better results.
328. 12:34Here's what most people don't understand
329. 12:36about algorithms. They're not counting
330. 12:38how many times you post. They are
331. 12:40measuring how many people care when you
332. 12:43post. I had a client posting on
333. 12:45Instagram 16 times a day because some
334. 12:48well-intentioned chorus told her that's
335. 12:50what you're supposed to do. Her
336. 12:52engagement was terrible. The algorithm
337. 12:54saw spam and [music] then depprioritized
338. 12:57everything that she posted. That's what
339. 13:00happens when you prioritize frequency
340. 13:02over quality. You're not building an
341. 13:04audience. You're training the algorithm
342. 13:07to ignore you. Every platform, YouTube,
343. 13:10LinkedIn, Instagram, Tik Tok, has what's
344. 13:12called a golden hour. It is the first 60
345. 13:15minutes after you hit publish. What
346. 13:17happens in that golden hour tells the
347. 13:20algorithm whether your content is worth
348. 13:23showing to more people. If you post and
349. 13:25immediately get comments, likes, shares,
350. 13:28obviously the algorithm is like, "Okay,
351. 13:30this is valuable. Show it to more
352. 13:31people." But if you post and crickets,
353. 13:34the algorithm says, "Nobody cares.
354. 13:37Deprioritize this creator and their
355. 13:39videos. Stop posting to meet arbitrary
356. 13:43quotas. Only post when you have
357. 13:44something genuinely valuable. And when
358. 13:47you do post, clear 60 minutes to respond
359. 13:50to every comment. Show the algorithm
360. 13:53that your content matters. Build a small
361. 13:57group who will engage in that golden
362. 13:59hour. Remember, a YouTube creator
363. 14:01posting one wellressearched video per
364. 14:04week with strong engagement will
365. 14:06outperform someone posting daily with no
366. 14:09comments. Those were the seven content
367. 14:12strategies that can level up your brand
368. 14:14or business better than anyone else. But
369. 14:17there's still something holding your
370. 14:19brand back that can make these
371. 14:21strategies ineffective. And it's this:
372. 14:23chasing original ideas. If you want to
373. 14:26know why original ideas do not matter
374. 14:28anymore and what works instead, watch
375. 14:31this video next.