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The Surprising Reality of Running a 3D Printing Business from Home — Transcript

by Kevin Heelan · 1,296 words · 190 segments · language en · Watch on YouTube

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  1. 0:00So, four months ago, I started a brand
  2. 0:02new Etsy shop with zero visits and zero
  3. 0:05sales trying to sell 3D printed
  4. 0:07products. And here are the results. In
  5. 0:10my first month in December, I got 145
  6. 0:13visits and made
  7. 0:16$639.95 in sales. January was even
  8. 0:19better. I got
  9. 0:21$2,413 visits and I made
  10. 0:25$1610.98 in revenue. February dipped a
  11. 0:28little bit with
  12. 0:301,199 visits and
  13. 0:34$798.89 in sales. And in March, I got,02
  14. 0:38visits and sold
  15. 0:41$85.70 worth of products. So over the
  16. 0:44four months, I got 6,19 visits and I
  17. 0:48sold
  18. 0:50$3,8552 in revenue. Now, depending on
  19. 0:53who you are, these numbers might not
  20. 0:55seem like much to you, or they could
  21. 0:57seem like a whole lot, but if you ask
  22. 0:59me, I think it's pretty amazing just
  23. 1:01based on how much effort I put into
  24. 1:03this. I started the shop with three
  25. 1:05products. Nothing crazy, just
  26. 1:07highquality made to order stuff that
  27. 1:09either solves a problem or looks cool.
  28. 1:12Now, two of the products were my own
  29. 1:13design, and the third one was someone
  30. 1:15else's just cuz I wanted to see if it
  31. 1:18would sell. This is me slicing my
  32. 1:20designs, making sure they're optimized
  33. 1:21and ready to print. This is the products
  34. 1:24being printed. This is me
  35. 1:25post-processing the products. And this
  36. 1:27is me packaging the products for
  37. 1:29shipping. I usually print daily, but I
  38. 1:31ship two to three times a week. Now,
  39. 1:33this business is pretty awesome because
  40. 1:35you're turning cheap plastic into
  41. 1:37something of value, and the printers are
  42. 1:39doing most of the work. But don't be
  43. 1:40fooled. This business isn't 100%
  44. 1:43passive. There's definitely some
  45. 1:44downsides you should be aware of. First,
  46. 1:47like I said, the machines do most of the
  47. 1:49work. You still have to load filament,
  48. 1:51fix print issues, reprint broken items,
  49. 1:54and manage inventory. Post-processing
  50. 1:57takes time, like adding magnets,
  51. 2:00threaded inserts, gluing parts together,
  52. 2:02sanding, painting, etc. Then you have to
  53. 2:05package and ship everything. And if
  54. 2:08something breaks during transit, you
  55. 2:10have to eat that cost and start all
  56. 2:12over. There's also some hidden downsides
  57. 2:14as well that often get overlooked. Like
  58. 2:17for instance, your printers are going to
  59. 2:19be running for hours on end, day and
  60. 2:21night, and they can be pretty noisy. And
  61. 2:23if you're printing in your living space,
  62. 2:25you want to make sure you're ventilating
  63. 2:27properly because these printers are
  64. 2:29going to contaminate the air you
  65. 2:30breathe, which definitely isn't ideal.
  66. 2:33And I'm going to make a whole separate
  67. 2:34video about that in the future. Also, if
  68. 2:36you get a lot of orders, you're going to
  69. 2:37start to feel like a slave to these
  70. 2:38printers. I mean, even with these Bamboo
  71. 2:40Lab printers, as good as they are, you
  72. 2:42still have to check in on them from time
  73. 2:44to time to make sure, you know,
  74. 2:46everything's going right. And also, when
  75. 2:47the print's done, you have to clear the
  76. 2:49build plate for the next print. Also,
  77. 2:50you can't just take a vacation whenever
  78. 2:52you want because you're selling physical
  79. 2:54products. Of course, you can extend your
  80. 2:56processing times, but you run the risk
  81. 2:58of having a late shipment or, you know,
  82. 3:01getting a bad review because someone
  83. 3:02didn't want to wait that long. Now, I
  84. 3:04know some people are going to comment
  85. 3:05you can put your shop in vacation mode,
  86. 3:08which sounds great on the surface, but
  87. 3:10depending on what niche you're in, it
  88. 3:12can definitely hurt your rankings. And
  89. 3:14that's the last thing you want to do if
  90. 3:15your product is ranking well, because
  91. 3:17once you fall off that first page, it
  92. 3:19can be hard to get back. All right,
  93. 3:20let's talk about profit real quick.
  94. 3:22Making sales and earning revenue is
  95. 3:24great, but what really matters is what
  96. 3:26you're keeping. On average, I aim for
  97. 3:29around 30 to 40% profit after materials,
  98. 3:32fees, shipping, maintenance, labor, and
  99. 3:35other expenses. So, if I'm selling an
  100. 3:36item for $30, I'm pocketing around $9 to
  101. 3:40$12 after all the costs. Some products
  102. 3:43have a higher profit margin, especially
  103. 3:44if they're simple prints or they require
  104. 3:47minimal post-processing. Others that
  105. 3:49need more post-processing, can dip below
  106. 3:51that, which is why I try to keep my
  107. 3:53prices high. So, here's what I'm going
  108. 3:55to do moving forward. Obviously, I
  109. 3:57started with three products, but I'm
  110. 3:58going to be adding a lot more. And then
  111. 4:00I'm also going to be selling on
  112. 4:02different platforms as well to have as
  113. 4:04many eyeballs as I can on my products.
  114. 4:06And lastly, I'm going to start promoting
  115. 4:07my products on and off platforms with
  116. 4:10paid ads and then also by just creating
  117. 4:14content. Now, if you're thinking about
  118. 4:15starting your own 3D printing business,
  119. 4:17here are three tips I think will help
  120. 4:19you out a lot. First is make your
  121. 4:21listings great. and more specifically is
  122. 4:24take amazing photos. Now, I'm going to
  123. 4:27be diving into this more in future
  124. 4:29videos and my course, but just know
  125. 4:32high-quality photos are one of the best
  126. 4:34things you can do for your listing and
  127. 4:36for your business. It's the first thing
  128. 4:38people see and you have to make sure you
  129. 4:40stand out so they click on your listing.
  130. 4:43Number two is price things accordingly.
  131. 4:45You know, it sounds pretty
  132. 4:46straightforward, but it's very easy to
  133. 4:48underpric your items. And if you don't
  134. 4:50know your numbers, you could be losing
  135. 4:52money or barely making any money. And if
  136. 4:54you're putting all your time and effort
  137. 4:55into creating these 3D printed products,
  138. 4:58you want to make sure you're making some
  139. 4:59money. And also, to piggyback off that
  140. 5:01statement, try to sell products that
  141. 5:03don't need a lot of post-processing.
  142. 5:05It's just going to make your life a
  143. 5:06whole lot easier because the printers
  144. 5:08are going to be doing most of the work.
  145. 5:10But that doesn't mean to completely
  146. 5:11avoid products with a lot of
  147. 5:13post-processing because you can
  148. 5:14definitely still make a lot of money
  149. 5:16with them. Just make sure you price them
  150. 5:18high and make sure you really account
  151. 5:20for all that time, energy, and labor
  152. 5:22you're putting into it. So that way it's
  153. 5:24worth it for you. And lastly, my final
  154. 5:26tip for you is to make sure you split
  155. 5:28test your photos. Etsy makes it super
  156. 5:30easy to do that. You can basically
  157. 5:32duplicate the listing you already have
  158. 5:34and just change the photo. Now, like I
  159. 5:36said in my first tip, photos are one of
  160. 5:38the biggest things you can do for your
  161. 5:40listing. So, having the ability to split
  162. 5:42test them is really going to make a huge
  163. 5:44difference in the long run. And to be
  164. 5:46honest, it can really make or break a
  165. 5:48listing. You know, a lot of people may
  166. 5:49think they have a bad product if it's
  167. 5:51not selling, but in reality, it could
  168. 5:53just be their crappy photos that are
  169. 5:56deterring people from clicking on their
  170. 5:58listing. So, yeah, it's just a good idea
  171. 5:59to split test the photos and see what
  172. 6:01does best. So, at the end of the day,
  173. 6:03this business has been pretty fulfilling
  174. 6:05for me. You know, aside from the
  175. 6:07drawbacks I talked about earlier, you
  176. 6:09know, I love designing things. I really
  177. 6:11love the fact that I can print out my
  178. 6:13designs inhouse and ship them to people.
  179. 6:16And it's just been a great way to make
  180. 6:17extra income, and I'm really excited to
  181. 6:20see where it goes from here. If this
  182. 6:21video helped you out, I'd really
  183. 6:23appreciate it if you hit that like
  184. 6:24button. And like I mentioned before, I'm
  185. 6:26working on an updated version of my
  186. 6:28course, and you can find more
  187. 6:29information about that in the
  188. 6:31description if you're interested. But
  189. 6:33thank you for watching, and I'll see you
  190. 6:34in the next one.

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