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The Simplest Side Hustle You Can Start Under $100 — Transcript

by Chris Koerner on The Koerner Office Podcast · 9,895 words · 1,388 segments · language en · Watch on YouTube

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0:00You turned a $90 investment into $50,000
0:03in a year on the side. Yeah. Yep.
0:06>> Jeez. You could start this for free if
0:07you really wanted to. I probably close
0:1095% of my deals over Messenger or text.
0:14Wow, without having to hop on the call.
0:16>> Nope. I didn't have an LLC for the first
0:19two cars that I sent out. That's fine. I
0:21always just would get caught up, you
0:23know, worrying about making sure the
0:24website looks good and the the logo and
0:27all this. I was like, "No, this time I'm
0:28not doing it. I'm just going to make
0:29sure I can actually make money before I
0:32Yeah. I go and spend money on doing all
0:33this stuff. And so it's like I started
0:35this business for less than 100 bucks.
0:38This has kind of snowballed into
0:40something that wasn't really expecting a
0:42year ago. I just wanted some extra money
0:44and now it's turning to this full-time
0:45thing. We built a multi-million dollar
0:47business with five or six pieces of
0:49direct mail to a a few thousand
0:51hair shops. And it works.
0:54All that to say like you should dog food
0:56it, right? You should eat your own dog
0:58food and use your product to find more
1:01services for your product.
1:06So I just came across a 25-year-old on
1:08Instagram doing something wild. He
1:11turned 90 bucks into 50 grand in 1 year
1:14from his phone. He's never cold called,
1:17he's never ran an ad, he's never even
1:18hopped on a Zoom. He closes 95% of his
1:21deals in Facebook Messenger of all
1:23places. And one plumber even paid him
1:26$1,100 after five texts. No skills, no
1:30experience, no employees. He pockets
1:32about half of everything he collects as
1:35profit. And at the end of this, he's
1:36going to show me how to acquire as many
1:38customers as you'd ever want and even
1:40more interestingly, he's going to show
1:41me this weird Facebook trick that he
1:43uses to make plumbers and other local
1:45business owners DM him first. This isn't
1:48an AI business or a sweaty startup. But
1:51whether you want to do this on the side
1:52or full-time, you're going to love it.
1:54Please enjoy. So what I do is I sell
1:57advertising space to local businesses in
2:00my area on share postcards like this.
2:02So, here's one that I did and So,
2:06you know, filled front and back. You
2:08know, here's another one that I did. And
2:10so, I filled the ad space with local
2:12businesses. I only allow one business
2:14per category on the card. So, I'm not
2:17going to put two landscapers against
2:19each other. So, and they get full
2:21exposure for whatever services that they
2:23want to offer. And then, I will send it
2:25out to the local area. So, this this
2:28card right here went out to 10,000
2:30homeowners in, you know,
2:32the city right next to me. So, I got
2:34businesses that service that area or
2:36were in that area. And then, the way
2:38that I send it out is by using the USPS
2:40Every Door Direct Mail tool. So, I don't
2:42need a a mailing list or names to send
2:45these cards out. And I'm I'm just
2:47thinking, I'm trying to compare it to
2:49like something different like a
2:50newsletter. And a newsletter is like a
2:52two-sided marketplace. You need the
2:54supply of the email addresses, which you
2:56got to go out and find, paid ads,
2:58organic, you know, one by one by one.
3:01And then, you need the demand from the
3:02advertisers, which is usually in the
3:04newsletter business the harder part.
3:05Yeah.
3:06>> But, you're over here saying like, I've
3:07got a marketplace, but I only need to
3:08fill half of it because I can legally,
3:11thanks to the US Post Service EDDM,
3:13Every Door Direct
3:14>> Yeah. I can mail anyone in the world
3:16that I want to mail for 40 cents or
3:18whatever, right? Yeah. I just need to
3:20find the advertisers for the postcards.
3:22Is that accurate?
3:23>> Yeah, so I pick the area. I'll go on to
3:26the USPS Every Door Direct Mail tool,
3:28and I'll type in the zip code that I
3:29want to target. And usually, I'll I'll
3:32sort by higher income just cuz they're
3:34mostly single-family homes cuz you don't
3:35want to You don't want to get a bunch of
3:37home service businesses like a
3:38landscaper, a roofer, and then send your
3:40card out to condos and apartments.
3:43You're just going to be wasting those
3:44people's money. And so, pick the area,
3:46and then I match the advertisers to that
3:49area. And so, I'll sort by income, and
3:52then I have a break-even point, right?
3:55So it's like I got to fill the front
3:57half of my card to cover printing and
3:59postage. It's 25 cents per home to send
4:03out a card. That's to like buy the the
4:05data or for the stamp to that home? So
4:08this right here
4:10is the indicia. Every card looks exactly
4:13the same. Yep. And so you the cards will
4:15come printed with the indicia and so
4:17it's 25 cents per mail piece. And so if
4:20you buy you know if you buy 10,000 mail
4:21pieces it's $2,500 in postage and then
4:25printing 10,000 of these cards right
4:27here which this is like a a 14 point so
4:29it's like a thicker like cardstock type
4:32paper is a little bit nicer quality
4:34stands out in the mail and that's going
4:35to run you about $2,300 for 10,000 of
4:39those cards shipped
4:40>> Okay. printed to your house. So your
4:43cost is like about 4,800 bucks and to
4:46fill the front of the cards cuz I'll
4:47sell this is a 3 by 4 inch space here.
4:50And then a double space I sold $600 $600
4:53$600 and then $9.99. Um and then I have
4:56some half ones on here that I sold for
4:57$3.50. And so basically you need to fill
4:59the front of your card to break even.
5:01Yeah, to break even and everything after
5:03that is profit. So I'll just post on
5:06Facebook in Facebook groups, you know,
5:08your local business networking groups or
5:10contracting groups Mhm. and I'll just
5:13say like hey, you know, I'm putting
5:14together a share postcard is going out
5:16to thousands of homes in you know,
5:19whatever area I'm sending it to I only
5:20feature one business per category so
5:23it's first come first serve and then the
5:25business owners will
5:27comment below and and then we'll take it
5:29to the DMs and and then they'll purchase
5:32or they'll ask questions and so we'll go
5:33from there. So that's one of my favorite
5:36prospecting methods is just posting
5:37groups. Okay, let me let me summarize
5:39cuz I'm like I'm about to get manic here
5:41in a minute. I'm about to get manic. So
5:43you don't need to like you know, lick a
5:46bunch of envelopes and ship them out and
5:47have these days where you do You don't
5:49do any of that. You find a printing
5:51company and there's tons of them. Yeah.
5:54And then you find the US Postal Service
5:55and you say, "After you get your
5:58advertisers, your sponsors,
6:00you throw them all together, right? You
6:02design them, you put them in Canva or
6:03whatever, you drag them around to make
6:05them all fit. You send them to the
6:06printing company, you say, "I need
6:0810,000 of these." And then here's the
6:10address. And you probably give them like
6:11the US Postal Service address, I
6:13imagine. Yeah. Are you getting like a
6:15sample from them first just to make sure
6:17it doesn't look bad? I have a printer
6:19that I've been printing through. He does
6:21a great job. So, I already know that
6:23that printing He does a great job
6:25printing, but if you know, but there's
6:27plenty of other places, but I do
6:28recommend people go and try to get a
6:30sample from them first because right,
6:32you don't want to have 10,000 cards show
6:34up to your house or 5,000 cards
6:35>> Mhm. and they look like garbage. Yeah.
6:38And so, you know, 14-point UV gloss card
6:41with color on both sides is typically,
6:43you know, a a good quality card with
6:45plenty of color on there. And so, I
6:48would just make sure that you know the
6:50kind of paper quality that you want, but
6:52that is just a good It's like standard
6:55quality right there. So, these printing
6:56companies, you can either get them
6:57printed and sent to your house. So, I
7:00had these this run of 10,000 cards sent
7:02to my house. Uh this run of 10,000 cards
7:05sent to my house. And they will come
7:07pre-bundled. Well, you need to get them
7:09pre-bundled into 100s for the USPS to
7:12actually accept them. So, you can get a
7:14sample or you can just uh
7:16you can have them shipped directly to
7:17you cuz from what I understand, USPS has
7:20like um they have like different
7:21distribution hubs. You've got like a
7:23post office, but then you have like a
7:24distribution hub. Yeah. DFW might have
7:27one or two, Salt Lake might have one,
7:28etc. So, you can take it yourself, but
7:30you have to label it correctly. I used
7:32to have a direct mail business. So, like
7:34>> and it was a pain. It was
7:36it was like a pain to get it all set up,
7:37but once you get it set up, it's gravy.
7:39Anyway, so, once you're set up and
7:41you're confident with the quality you're
7:42getting from a vendor, theoretically,
7:44you could just say you could they can
7:45send you the PDF. You're like, "Yep,
7:47looks good. Ship it to the post office."
7:49They ship it to the post office, it goes
7:51out, and then you're done. And the unit
7:53economics are you spend about $5,000
7:57and some time in aggregating these
7:59sponsors, mostly from Facebook groups.
8:01And then if you fill it out front and
8:03back, then you make about 9,000 to
8:06$10,000 revenue. So, for every $10,000
8:10mailing, you're hoping to profit between
8:124 and $5,000. Is that accurate?
8:15>> Yes, that's correct. And you don't
8:17really have any costs. You don't really
8:18need employees, at least until you're at
8:20scale, because you're not doing the
8:22printing, you're not doing the shipping,
8:24you're just connecting pieces, sending
8:26emails, sending Stripe links, pay your
8:27invoice, 400 bucks for this landscaping
8:29service, 350 for the orthodontist,
8:32onward and so forth, right? Yep, that's
8:34correct. How recurring is your business?
8:37How often do people want to do another
8:39and another and another mailing? So,
8:40yeah, that's a great question. So,
8:42typically, there are two different card
8:45types, I guess, in this industry that
8:46you can put together. So, this is
8:48something called a 9 by 12 card. It's 9
8:50by 12 inches. It typically goes out to
8:525, 10,000 or 5 or 10,000 local
8:55homeowners. The ads are going to be, you
8:57know, a little bit more premium and more
8:59customized. Whereas, something like this
9:01is a 6 by 11-in card. Uh we call this a
9:03community card. And it will go out to
9:052,500 homeowners. And this It's a better
9:08card for, you know, a local bakery, a
9:11restaurant, these these lower ticket
9:13businesses that just want to offer a
9:15coupon to their local community cuz
9:17they're like a brick-and-mortar store.
9:18So, I ran this one for 3 months. So, I
9:22had them sign up for a 3-month run.
9:24Whereas, these ones, they they just ran
9:27one time. But I do have some repeats
9:29that carry over into the next cards. So,
9:32I will always reach out to the the
9:35previous advertisers. I'll say like,
9:37"Hey, you know, I'm putting together
9:38another card. It's going out to, you
9:40know, 5,000 homes and, you know, a city
9:43that's right next to the one I just sent
9:44my card out. Mhm. You know, would you
9:46like to take a
9:48landscaping spot before I reach out to
9:50other landscapers?" And really depends
9:52on how you set up. You can set it up to
9:53run monthly or you can set up to run
9:55once and just get these businesses the
9:57exposure to direct mail marketing and to
10:00a local community. So, you said the
10:01small ones are 6 by 11? Yeah, 6 by 11
10:04in. Hey, YouTube's fine, but what about
10:06when you're driving around? What about
10:07when you're mowing the lawn? You need my
10:09audio podcast, The Kerner Office. Just
10:11look up TKO pod in Apple, Spotify, or
10:14wherever you get your podcast. And when
10:16you say a 3-month run, are you sending
10:18the same thing three times, once a month
10:21for 3 months? Yes, I'll send the the
10:23same card. This one that I sent out of 3
10:26months, I send it to three, I don't
10:28know, different routes each month to
10:30kind of test different offers, but I'm
10:33going to put together another one that's
10:34going to go to the same routes, the same
10:37offers to get the same exposure. So, I'm
10:38just it's fun to test and try different
10:41things and see how different parts of
10:42the local community respond to the
10:44advertisers. So. Yeah, cuz if I'm a
10:47restaurant, I want repeated exposure,
10:49right? Like I want to be on top of mind
10:52once a month for X number of months. Why
10:55is that different for a landscaping
10:57business? Why would they not want a
10:58monthly run as well? That's a great
11:00question and it it just comes down to
11:02the particular landscaper. I think, you
11:05know, a landscaper should, a plumber
11:07should. Um, I think the, you know,
11:09direct mail, especially utilizing the
11:11EDDM tool, is very It used to be, you
11:14know, direct mail used to be a big thing
11:16and then once digital came along, direct
11:18mail kind of died down. But it's like
11:20It's back, baby. Yeah, direct mail
11:22doesn't work. Well, it's like your
11:23competitors are probably all thinking
11:25the same thing right now. Why don't you
11:27go and and own the mailbox? Like you can
11:29still run digital. It's not here to
11:31replace digital. It's not better, it's
11:32not worse. It's just another tool in
11:34your toolbox to to utilize. And
11:36something like a shared postcard is just
11:38a great introduction into that world of
11:40direct mail. Yeah. Here's what I think
11:42is wild. Like, there's so much
11:44regulation around emailing, like the
11:46CAN-SPAM Act of 2004 or whatever. You
11:49cannot just like send emails to someone
11:52soliciting something unless they opt in.
11:54Cool, got it. Text message marketing is
11:56like super regulated, which I get. Who
11:59doesn't hate getting a a spam text out
12:01of nowhere, right? Interrupt.
12:02>> Yeah. I get it. I hate it. There's a
12:04$5,000 fine per text sent, right? Which
12:08is crazy. But when it comes to forcing
12:11someone to I have a 200-ft
12:14like gap between my front door and my
12:16mailbox, 200 ft. Yeah.
12:18>> comes to forcing a human to walk up to
12:20200 ft to their mailbox, risk getting
12:23hit by a car, in my case, check the
12:26mail, there's that's totally fair game.
12:29Anyone can mail anything they want to
12:30anyone on the planet, right? Yeah. It's
12:33wild. And it's funny that you you
12:35mentioned something like that cuz
12:37I do like I like I said, I post a lot of
12:38social media videos about this. And I
12:41will get people that would just like
12:43stop filling up my my trash bins. Like,
12:46you're sending crap to my house. Or
12:48you're terrible. Like, people just hate
12:50on me for no reason. Like, is it really
12:52Is it really that hard to just like toss
12:55it in the recycling bin? Like, like
12:57genuinely. And then I always say like,
12:59but do you see something like this with
13:02local businesses? Like, how many times
13:04is this getting sent to your house?
13:05Because I guarantee you it's not getting
13:07sent to your house very often or at all.
13:10So, you're just confused. Go go complain
13:12to like Discover or Wells Fargo. You
13:15know, I get those things all the time in
13:16the mail. So, yeah, I just think it's
13:18funny. I think I just realized why it's
13:20legal. It reminds me of the bot problem
13:22that Twitter's had since day one. They
13:24have so many bots. And for a while they
13:26threw around the idea of like any new
13:28Twitter user had to have their card on
13:30file, which is crazy, right? Could you
13:32imagine Facebook or Instagram needing
13:35your credit card, even if they didn't
13:36charge it? Like they would have no
13:38users. That's so much friction, but it
13:40was so frictionless and easy for bots to
13:43create and multiply and multiply on
13:46Twitter that like Twitter just could not
13:48stop it. They had no idea how many users
13:49were real and how many were bots because
13:51it was free and frictionless. Sending an
13:53email, sending a text is free and
13:55frictionless. So I feel like just the
13:57fact that it costs money to send mail is
13:59the reason why it's unregulated, right?
14:03It's anyone can send anything they want
14:05because you got to have money to do it,
14:07you know? That's kind of besides the
14:08point, but
14:09>> Yeah. I'm sure that like you hear a lot
14:12from your sponsors like, let's say I'm a
14:14landscaping business. I just need one
14:16sale to make this work, right? I just
14:17need one sale out of 10,000 and you're
14:19like, absolutely. Yeah.
14:21>> That's it. Sign here. Yeah. Tell me
14:23about some of the ROI that your sponsors
14:27have seen from this cuz I would imagine
14:30it's all across the board. You probably
14:31have people that are like didn't hear a
14:33thing, not even a phone call. And they
14:35maybe did, maybe didn't, but they're not
14:37attributing it, they're not using it a
14:38different phone number, whatever. And
14:40then you have other people that are
14:41like, dude, I got a $13,000
14:43concrete repair job from this, you know?
14:45This is amazing. Yeah, so that's a great
14:48question. That is actually one of the
14:50most common questions or objections that
14:52I get when I do this. What is going to
14:54be my ROI? And so I'll tell you what I
14:58tell them, which is I like I I I can't
15:00guarantee ROI. I don't promise it. Like
15:04I I I'm selling you exposure. Like
15:06you're getting exposure for into your
15:09local community the cheapest way
15:11possible except unless you go and hang
15:13up door hangers yourself to 10,000
15:15homes, but then you're paying with your
15:17time, which is the most expensive. And
15:19so I can't guarantee exposure because
15:22one, you know, the business type might
15:24not be something that homeowners might
15:26want. So I can't control that. Two, the
15:29offer on the ad. So I help these
15:32businesses try to come up with a good
15:33offer, but some just don't want to put
15:35an offer. They put weak offers. So I let
15:37them know the stronger the offer
15:38typically the better the results you're
15:39going to see. And then three which is
15:41probably the most important which is the
15:43system set up to actually keep track of
15:45leads. So I provide free dynamic QR code
15:48with every single ad. So I design all of
15:51the ads for free for the businesses.
15:52It's part of the purchase price. And
15:54I'll throw a dynamic QR code on there
15:56for them to keep track of scans. So I
15:58can see what kind of ads do better in
16:01the ads with the better offers and the
16:02more simple ads typically have seen more
16:05scans. But like even then I can't
16:07control if somebody calls your number
16:09instead of scans the QR code because
16:11elderly elderly person just might call
16:12you for their land landscaping services.
16:15Well, if you don't have a unique offer
16:17tied into that ad, well, you're going to
16:19have no idea how or where that person
16:22came from. And so that being said, some
16:25businesses have seen, like you said,
16:27more results while others have not seen,
16:30you know, anything. So I had a bakery on
16:32my cards, dropped the cards off. The
16:34offer right here I have it is free sweet
16:37pocket pie and or cookie no purchase
16:39necessary. We talking about Lehigh
16:40Bakery here? This one is grapefruit and
16:43thyme. Oh, okay. I love Lehigh Bakery.
16:46Shout out Lehigh Bakery. So that's a
16:47great offer. Who doesn't want a free
16:49cookie? And it's going to 2,500 homes
16:51near her bakery. Well
16:54dropped it off at the post office. The
16:55post office then distributed the cards
16:57the very next day. Well, she had four
16:59people walk in
17:00redeemed the offer and then bought They
17:04all bought additional All four? All four
17:06of them. And then
17:07>> The day that they'd landed. Exactly. And
17:10so she said, "I'm super like I'm so
17:12happy that you got on my I got on your
17:14card because you know, I had four people
17:16walk in and they bought additional
17:18things. Like, now you're you're
17:19>> Dude, a free cookie to a Utahn is like
17:21crack to a crackhead, dude.
17:22>> Exactly. That is like the best offer in
17:25the world. So, like, now if the what you
17:28bake and what you make is good, and
17:31these people are satisfied, well, now
17:32they're going to tell their neighbors.
17:33They're going to tell their friends. So,
17:34it's like
17:35your ROI, you know, like, you're
17:37you're still making money from this
17:38campaign, you just don't really know it.
17:40And then, I had a carpet cleaning guy.
17:43He We sent it out in May. He got a call
17:46in September or some, you know, to come
17:48clean carpets. So, that was a little bit
17:50probably more delayed than he would have
17:52liked. And then, I had a junk removal
17:55business that
17:57started getting a bunch of calls. Now, I
17:59I asked him if
18:00like, where did you convert any? He
18:02never filled me in on that. Dude, if I
18:04were you, I would make like a very
18:06sophisticated process about maniacally
18:09getting follow-up from your sponsors on
18:11how it's gone. Every week, every day,
18:14because that's going to be your best
18:16sales tool ever. Yeah. Those case
18:18studies in the Facebook groups will sell
18:21more than you ever can. Yeah. I need to
18:23I need to be cuz I I'm very tedious when
18:27it comes to following up when they're
18:28interested, but then after I send it
18:30out, I'm just like, "Oh, hey, how did it
18:31go?" Like,
18:32"What kind of results? Like, did it
18:33bring in what you thought it was going
18:35to bring in?" Like, some of them just
18:36like never fill me in on it.
18:38And you're right. I do need to do that.
18:41I need to be more
18:42be just as, you know, tedious with my
18:44follow-up after. Yeah.
18:47In the case of the bakery, like, for the
18:48first day, do you know how it looked
18:50like over the next two or three weeks?
18:52So, I know cuz I I had a couple extras
18:55that I gave to like one of my my wife's
18:58friends.
19:00And so, she went in, and she redeemed
19:02it. And I think over the course of the
19:043-month run, I think she paid a total of
19:06$350 for that entire 3-month run. I
19:10think she said she had 15 to 18 people
19:13total come in Wow. and redeem that
19:16coupon. And I don't I don't know if they
19:19bought additional items. And so
19:22but I do know that
19:23at least four or five people came in,
19:26they used the coupon, they bought stuff.
19:29You know, now they now they know if you
19:31know, if you what you make is what she
19:33makes is good or not.
19:34So now they can they'll probably share
19:36with their friends, their neighbors.
19:37It'll be kind of that that go-to spot.
19:40Like I kind of said earlier, a lot of
19:41these a lot of these businesses don't
19:42really understand kind of like the the
19:44exposure aspect of something like that.
19:46Like yeah, you maybe months two wasn't
19:48as good or months three wasn't as good
19:49as month one, but you know, you did have
19:52people come in from it and you don't
19:54know how much they're going to spend
19:56over the course of the next year or two
19:57or however long your bakery is there. Um
19:59cuz like one time I got Slim Chickens a
20:02coupon in the mail for some chickens and
20:04I never heard of them. But they had a
20:06good offer. I went and redeemed it and I
20:08probably paid for that entire mailing
20:09campaign myself for the last
20:12course of three years because I got the
20:15exposure to their business and I
20:17redeemed their coupon. And so that's
20:19what I try to tell businesses like at
20:21the end of like you are getting
20:22exposure. I I sell exposure. It's like
20:24it's a mini billboard that's going into
20:26people's mailboxes. Well, they say that,
20:28you know, 50% of marketing works, but
20:30you don't know what 50%.
20:32Yeah. And I mean transparently, there's
20:35probably some clients, some industries,
20:37whether the offer's good or not, it's
20:38just not a great fit. You know. Yeah.
20:40Every marketing channel is a great fit
20:41for every business.
20:42>> Mhm. Have you seen any industries that
20:45this works particularly well for? Home
20:47service industries work really well
20:49because, you know, like home cleaners,
20:51right? Everybody if whether you live in
20:53apartment or a $10 million house,
20:56you know, sometimes you want your home
20:57cleaned. And then if you send it to the
20:59right area, landscapers do well
21:02or just a lawn care guy. So if you they
21:04only specialize in lawn care. And then I
21:07have a like a dog yard scooping
21:10services, you know, junk haulers, carpet
21:13cleaning, window cleaning, plumbers,
21:16permanent holiday lighting. That's a
21:18huge thing in Utah. Real estate. So, we
21:21ran I ran an ad like what is your home
21:23worth? Scan to find out instantly. That
21:25got a lot of scans, you know, to get
21:27people into an email list or or whatever
21:29he wanted to do with that. Did you know
21:31you can build a six-figure business with
21:33only a 10,000 person email list? I just
21:36talked to the founder of Beehive and he
21:38told me that there are people with 10 to
21:4015,000 subscribers making more than
21:43newsletters that are 10 times that size.
21:46Here's how. Well, this one design
21:48newsletter with around 15,000 subs
21:50doesn't just sell ads. They run two-week
21:53online cohorts four times a year that
21:55generate six figures and on top of that,
21:57they're charging companies 20 to 30,000
22:00dollars to get in front of their
22:01audience. And that's on one small,
22:03focused list. This is not about going
22:06viral anymore. It's about owning a niche
22:08and monetizing it correctly. And Beehive
22:11gives you exactly the tools to do just
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22:47v.com/chris.
22:49How did you land on pricing for this?
22:51There's a group of people that do this.
22:53Just kind of all across the nation. And
22:55I was able to connect with a guy in
22:59Ogden. So, it's about an hour and a half
23:01away from me.
23:02And so he was kind of able to show me
23:03the ropes like okay like how to how to
23:06take it to the post office like how to
23:07bundle everything and get everything
23:09ready to go and we walked through
23:10pricing. And so I kind of just took his
23:14pricing and and changed it uh but
23:16typically
23:18for a larger card like 10,000 homes, you
23:20don't really want to be charging more
23:23than 10 cents per home for a typical
23:25like average space. And an average space
23:27is going to be 16 average uh
23:30spaces on a card typically. So you don't
23:32want to make sure that one of those 16
23:34spaces like this is more than going to
23:36be more than 10 cents. Um so you know, 6
23:39cents per home for this space and then
23:40this one's going to be 10 cents per home
23:42because
23:43it's a double space. You're getting
23:45you're getting double the exposure. And
23:46so yeah, you just kind of play around
23:48with pricing. Some areas you can charge
23:49more. Mhm. Right? If you're in like
23:51Southern California, people are just
23:52typically used to paying more so you can
23:54you could charge $800 for one of those
23:56spaces. Uh whereas like if you're in a
23:59smaller town in the Midwest, $600 might
24:01be too expensive. You might want to
24:02charge you know, $450 or $500 for one of
24:06those, you know, average spaces. You
24:09just kind of you just got to play around
24:10with pricing and you know, like if you
24:13fill your card up in in 2 days, maybe
24:16you charge
24:16>> Prices are too low. Yeah. If it takes
24:18you forever to fill up your card, you
24:20know, maybe you may you're not doing the
24:22outreach enough outreach. Maybe you're
24:24not really
24:25helping them see the value or maybe
24:26you're charging too much.
24:29And so obviously if you're like I want
24:30to make $20,000 on one of these cards
24:33and send it out to 5,000 people, well
24:35that's just going to be unrealistic
24:36because Yeah. you just the value doesn't
24:38justify the price that you're charging.
24:40So you want to make sure like okay like
24:41600 bucks, they get 3 by 4 inch space,
24:44I'm designing the ad for them for free.
24:46I give them free revisions so if they
24:47hate the ad, I'm going to redesign the
24:48entire ad. I'll help them create a good
24:50offer so they don't really know where to
24:52start. And I provide a dynamic QR code
24:54for them so they don't have to go pay 20
24:56bucks a month for software or anything
24:59like that. Um so I keep track of the
25:01scans for them. And so I try to, you
25:03know, give them lots of value on the
25:05back end. So it's like I you like you're
25:07not going to have to worry about thing.
25:08Yeah, pricing just kind of have to play
25:10around with it, right? You might you
25:11know, if somebody's listening wants to
25:12try this, like maybe you want to charge
25:14$700, you know, and and then you can
25:17always go lower. So, you're looking at
25:19like 5 to 10 cents per home depending on
25:21the size of the ad. Yeah.
25:23>> Give or take. Where is like the the
25:25smaller cards like this, like you could
25:27charge $250
25:29for a 2.7 by 2.5 inch space, send it out
25:33to 2,500 homes, that's 10 cents a home.
25:36Um you can even charge the $300 and that
25:38comes out to like what, 12 cents per
25:39home? But the the barrier of entry to
25:42get on that card is much lower. And so
25:45what I have found is that most of
25:47businesses really just, as long as the
25:49reach is 2,500 homes or more, like in
25:51the thousands, they only are concerned
25:53with the price, right? And so like,
25:56yeah, you could have a way better deal
25:58and pay 6 cents to be on my 10,000 card
26:01or you could pay 12 cents to be on my
26:022,500 run card. And for them, they'll
26:05probably go on the 2,500 card run
26:08because it's a, you know, they're not
26:09spending as much to get on that card.
26:11Whereas some people, like this space
26:13right here, I messaged this plumber. I
26:15found him posting in a bunch of groups.
26:18And I, this is my first card that I ever
26:20did, and I was in the back of my truck,
26:23my dad's truck coming back from
26:24California from a wedding, and I just
26:25shot him a message. He said, "Yeah, I'm
26:27interested in the details." Sent over
26:28the details and then the mock of the
26:29mock up of my card, where it's going,
26:31how it all works.
26:33And I was charging $1,100 for that
26:35space. He said, "I'll do the $1,100
26:36space." Sent him the invoice and it was
26:38paid. And it took like five messages to
26:41sell that. So like, some people when
26:43they get it, they like they get it.
26:45>> They just get it. Yeah.
26:46>> it's like it does most of the heavy
26:47lifting for you. Well, especially if
26:49they're already like hustling for for
26:51customers in Facebook groups. Like
26:53they're hungry. Yeah. They're they're
26:54actively marketing. Like those are the
26:56people you want to close. You don't want
26:57to try to convince someone to start
26:58marketing their business. It's just not
27:00going to work. Yeah.
27:01>> Right? How many of these sales do you
27:03close like via DM or text? And then how
27:06many do you have to get on a call with?
27:07I probably close 95% of my deals over
27:12Messenger or text.
27:14>> Wow. So
27:15>> Without having to hop on the call. Nope.
27:17I sold I sold this space to a guy over
27:19the phone but because this real estate
27:21guy referred him to me.
27:23So he was already like a warm lead and
27:26you know, 10 minutes and he bought the
27:28$1,000 space from me. But yeah, most of
27:30the most of these people they come from
27:33my Facebook posts. In fact, this card
27:35every single business on this card
27:36except for two of them came from posting
27:38in Facebook groups. So I actually I did
27:41do outreach for it like via email but
27:44most of the people that took the spot
27:46they came they saw my post
27:48and then you know, 30 or 40 businesses
27:50would comment and I would just kind of
27:52sit there and
27:53kind of whittle them down a little bit
27:55and and get spaces sold. So. Are you
27:57able to share your screen and show a
27:59post? Like what one of your posts looks
28:01like?
28:01Let's see. Let me let me get pulled up
28:03here. And for those listening, we'll
28:05describe what what we're seeing here. So
28:08here's one I posted April 1st.
28:10>> you zoom in a little bit? Yeah. All
28:12right, perfect. So I'm putting together
28:16a little co-op of local businesses as a
28:17way to work together to reduce crazy
28:19marketing costs. Postcard will be sent
28:21to thousands of high-income homes in
28:23Draper featuring respected local
28:24businesses who serve that area. I don't
28:26allow competition, one from each
28:28industry. So it's first come first
28:30serve. Ooh. First come first serve,
28:32that's a solid way to end the post.
28:34>> Yeah. And then people go in and you
28:37know, PM sent they sent like this person
28:40right here. Uh I just actually sold a
28:42$497 space to them yesterday. Over DM.
28:46And so yeah, I just reached out to every
28:49single one of these businesses. Some of
28:50them Some of them just won't be a great
28:52fit like you were saying like they have,
28:54you know, an e-commerce business and I
28:56I'll feature I featured a few e-commerce
28:58businesses before, but typically I'm
29:00like your kind of business like yeah,
29:02sure, you could send it and you're
29:05getting exposure, but like you need to
29:06probably spend more time doing organic
29:08and Facebook running Facebook ads. So I
29:10will turn away businesses or like I get
29:13some B2B type businesses and I'm just
29:16like look, this is going to homeowners.
29:17I can still share the details with you
29:19if you want, but like I don't think this
29:21would probably be the best fit or the
29:23best use of your money. So some of these
29:25businesses like more B2B businesses and
29:27I just kind of I've just turned them
29:29away, but so yeah, it's just one of my
29:30posts. Here's another one from March
29:3218th. Same post. So I kind of post the
29:34same thing. I don't I will say that I
29:36don't spam it. I post once a week in
29:38these groups. Okay. How many different
29:40groups are you posting in? I've posted
29:42at 10 at a time just cuz Facebook allows
29:4510 total, but there are two that just
29:47like do really well. Okay. So I
29:49sometimes I
29:50I will post just in those two groups and
29:52spend time I'm in those two groups where
29:54sometimes I'll post in the other ones
29:55and like maybe one of those groups will
29:57get will get a comment because there's a
29:59very there's a very particular method
30:02that I like to do that I kind of
30:03discovered. So I'm kind of giving this
30:05the sauce here.
30:07That's what this podcast is here for.
30:08Perfect. We need sauce.
30:10When I post, I will like my own post and
30:14then I will comment. Comment or send me
30:17a DM if you're interested. So that my
30:18Facebook post gets a like and then a
30:21comment right away. Mhm. And then I will
30:23take my business account, my business
30:26page so Purple Mountain Advertising,
30:27excited for this one. And I will comment
30:30with that. I will like my post and then
30:32I will go back into my personal account
30:35and I will, you know, reply to myself.
30:38So now I have
30:39>> Proof. It's social proof. You're
30:40engineering your own social proof. Yeah,
30:42so I have I have three comments and two
30:45likes. And so everybody else who's
30:47posted at that same time, well, my post
30:49is now going to get pushed above theirs
30:50and get put on to more feeds cuz it's
30:52Facebook's going to start recommending
30:54it as something that is worth viewing, I
30:56guess. And there's a very particular
30:58time you need to post at, which I have
31:00found is Tuesday, Wednesday, or Thursday
31:03between 6:45 p.m. and about 7:15 p.m.
31:07Mhm.
31:08People will post at 10:00 a.m. or 12:00
31:11a.m. like I do custom websites. Well,
31:14the people that you're trying to serve
31:15are at work. They're not looking at
31:17Facebook. By the time they get back from
31:19work, they check Facebook. Well, guess
31:21what? Your post is clear down in the
31:23feed. They're never going to see it.
31:25But I post at 6:45, 7:00-ish, dinner's
31:27over, they're kind of sitting down,
31:29they're scrolling Facebook, boom. My
31:31post is there. It's short and sweet. So,
31:35I believe this part right here that says
31:36first come, first serve or maybe just
31:38the first serve part will be cut off,
31:40but you don't want to have a super long
31:42post. Yeah. Yeah.
31:44>> people to click see more because people
31:46are lazy. They're not going to click see
31:47more. You're just adding another point
31:49of friction. Exactly. And so, this post
31:51is short enough where they can get the
31:53idea and they'll comment. I mean, they
31:55do have to click see more. I think
31:57Facebook I swear Facebook shortened it a
31:59couple characters because I I swear, you
32:01know, before it it showed the entire
32:02post, but it still works great. And so,
32:05yeah, I'll post in these groups, you
32:08know, once a week. I posted twice
32:09before, but I don't want to come across
32:11as just spamming. But these groups are a
32:14great way to actually find businesses as
32:17well. And that's how I was able to sell
32:18that plumber on that $1,100 spot cuz he
32:20was posting in these groups. I was like,
32:22well, he's already open to
32:24getting his business name out there and
32:26he's spending his time posting. So, I'm
32:28just going to, you know, pitch it to
32:29him. And so, I've made, you know, fair
32:32amount of money just by being in
32:33Facebook groups, in my local business
32:35Facebook group. So. What types of groups
32:37do you have the most success in? Is it
32:39like the business networking groups that
32:40we're seeing here or is it the like the
32:42local city groups like, you know,
32:44residents of American Fork, you know,
32:46Salt Lake City neighbors, etc.? Business
32:49ones. I cuz the the neighborhood ones,
32:52they a lot of people are very they don't
32:55like the advertisements as much. And so
32:56there's harder to
32:58Yeah, or they'll it takes forever to get
33:00approved. And so I like these business
33:02networking groups because they get
33:03approved almost instantly or they don't
33:05have any they don't have to get admin
33:07approval. But I'll typically stay out of
33:10the groups that just like that are you
33:12don't have to like really answer where
33:13you're from
33:15and then you go into the group and it's
33:16just like a bunch of just like crazy
33:18stuff in there. You're like, what is
33:19this group? Like who's moderating this?
33:21So I won't post in those. But like this
33:23Utah business networking one, they
33:25rarely get like these spammy posts. Like
33:28it's a bunch of people that are actually
33:29trying to Yeah. network with each other.
33:32And so I like the Utah business
33:34networking and there's another like Utah
33:35business networking page that those two
33:37have I've seen the most the most results
33:40from. I mean Josh, you know what you got
33:41to do, right?
33:42You need to start your own Facebook
33:45group. This is much easier unless you
33:47already have. I have I have a Utah
33:50County Business Networking.
33:52Okay.
33:53I haven't put much work into actually
33:54growing it, but I do have one. People
33:56would be shocked at how organically you
33:59can get people to join your group by
34:01literally just creating it, filling out
34:03the info, and waiting. No paid ads, no
34:06marketing, just waiting. And
34:08you know, you'll go a week and you won't
34:09have anyone. Then you'll get two people.
34:12Then you'll get seven the next week.
34:13Then you'll get 20. Then and like like
34:15those will start coming. And you post
34:17like welcome new members. Like we've all
34:18seen how it works in Facebook groups.
34:20You could do this with 10 different
34:21groups at the same time like Utah HVAC
34:24owners, Utah home service businesses,
34:26blah blah blah blah blah. And you could
34:28have like this network of Facebook
34:29groups that you own the audience. Like
34:31you can approve every post. We did this
34:33for our Texas Snacks
34:36I heard about that.
34:39Yeah.
34:42Okay.
34:51So, it's a beautiful thing. Yeah, it's
34:53awesome. Listen, I need more people like
34:56this to interview on my podcast. So, if
34:58you know of someone with a side hustle
34:59or business that's unique and cool and
35:01super profitable, email Molly m o l l y
35:04at cofounders.com. That's one word,
35:06cofounders.com. Molly at cofounders.com,
35:09tell her your story and we'll give you
35:10100 bucks if we end up interviewing
35:12them. What have been your numbers so
35:13far? How long have you been doing this
35:15and what have been your revenue and
35:17sales numbers so far? Or revenue and
35:19profit numbers so far? So, I have it
35:21written down here. So, just these shared
35:23cards in the last So, I started it in
35:26April of this time last year as a side
35:29hustle, you know, I wanted to I was
35:31really inspired about Airbnb story where
35:33they had a they created those like
35:35cereal boxes to fund Airbnb. So, I was
35:37like, "Oh, man." Cuz I had a
35:39a e-commerce brand that I was trying to
35:41grow and put money into paid ads. I was
35:42like, "Instead of setting up, I'm just
35:44going to start another business." And
35:45so, I started last April. My revenue has
35:49been about 26K. Nice. Just with the
35:52shared cards. Profit, 14K. And then Wow.
35:56profit would be probably about 11K. And
35:59so, that That's the shared cards. And
36:01then I've done solo cards for
36:03businesses. So, just where it's just
36:05only their business. Mhm. My My margins
36:08aren't as great, but it takes It's not
36:10It's The effort is not as much. Uh so,
36:13solo cards I've done about 13K Wow. in
36:15in revenue and then that profit's been
36:17about two or three K of net profit
36:19there. So, So, like 40 grand in revenue
36:23so far, 15 profit, give or take? Yep.
36:27What has been your best month ever? And
36:30what have your recent months been? I
36:32would say probably last summer. Probably
36:35did I put together a card. It took me
36:38about a month and a half to put the
36:41entire thing together. Probably 5 or 6K
36:44in that month of revenue
36:46just by posting in those in those
36:48Facebook groups. Have you found other
36:51reliable ways of finding
36:53customers, sponsors? Yeah. So, that's
36:55just one of the methods. Obviously, cold
36:58calling. I've sold you know, sold a
37:00space or two over cold calling.
37:01Emailing's not my favorite. I know a lot
37:04of people can just absolutely crush it
37:05with email. I just still I don't know. I
37:08feel like emails get lost. But, driving
37:10around town, seeing yard signs, yellow
37:12bus people, it's like it's a goldmine.
37:14People because they're they're already
37:16open to the idea of physically
37:18advertising to the local community.
37:20>> Oh, I see. Yard signs advertising
37:21businesses.
37:22>> Yeah. So, it's like oh, power washing.
37:24Give them a give them a call. Give them
37:25a text. That's how I sold my very first
37:27spot. It was a junk removal guy. I was
37:29just like hey, I'm putting this
37:30Yeah, he's like yeah, like you know, he
37:32didn't really trust me, which I totally
37:34get. You're getting a text out of the
37:35blue. And so, we met up in person and we
37:38we were able you know, talk and stuff.
37:40But, yeah.
37:42Emailing,
37:43cold calling, Facebook, driving around
37:45town, walking into businesses. You can
37:48just you know, kind of set up a route.
37:50Be mindful of busy hours and stuff. But,
37:53I like to kind of do it digitally. How
37:55important is it that you're local to the
37:56area that you're sending these mailers
37:58in? You could be anywhere in the world
38:00and prospect any city within the United
38:02States and just use a like a full
38:04service printing option. But, being
38:07local gives you a benefit of knowing the
38:09area, right? So, like I'm doing a city
38:11right now. I'm prospecting a city that
38:13is you know, 25 minutes north of me.
38:15Yeah. Honestly, you could reference
38:17local things in any city just using chat
38:19GPT or Claude.
38:20>> Yeah. I tell people like oh, like just
38:22get on Google Maps, get on Google Earth,
38:24You kind of do a virtual drive-through.
38:26Just kind of see like what the town is.
38:28Like, what kind of vibe are you getting
38:29from this this town? At least get
38:31familiar somewhat with the town. Like
38:35you said, you know, ask ChatGPT, it
38:36could give you 100 facts about the town
38:39that you're you're about to prospect,
38:41but it just might be a little bit harder
38:42just cuz you're not like a local local.
38:45Someone's like, "Hey, let's meet up."
38:46What's like, "Oh, man, I'm I'm actually
38:48in New York." They're like, "Why are you
38:50prospecting a city in Oklahoma?" You
38:52know. Right. But I think like if you hop
38:54on a Zoom with them, I think you could
38:56easily sell spots anywhere. Man, if I
38:59were you, I would test to get new
39:00customers, I would scrape a bunch of
39:02businesses in a specific industry, and
39:05then uh send them a mailer that says
39:07like your ad here, your ad here, like
39:09your plumbing ad here, your landscaping
39:11ad here. And then you could inside the
39:13like your ad here box, you could put
39:16like a case study. Like Lehi, Utah
39:18plumber saw 300 X ROI on his and you
39:21could just send them to plumbers, you
39:23know, or to landscapers. That's a great
39:25idea. I have been I've never thought of
39:27that, but I have been thinking about
39:29actually starting to put money in ads
39:30cuz I haven't spent a a cent. Yeah.
39:32Actually running ads to get more
39:34clients. It's all been organic for me.
39:36Oh, that's awesome. But I was like,
39:37okay, you know, maybe I'm I'm starting
39:39to take this from a side hustle into
39:41more of a full-time gig. Yeah. And so
39:43now I've been kind of I kind of been
39:45setting up my business like properly.
39:46Like I didn't I didn't have an LLC for
39:48the first like two cards that I sent
39:51out. That's fine. I just was like,
39:53you know, like I need to I've started
39:55like I've done or started other
39:57businesses. I'm kind of like, you know,
39:59kind of like you, but on the beginning
40:01side of the journey where it's like you
40:03just feel like you want to dig your
40:04hands into everything. Everything you
40:05come across, like, I have to do that. Or
40:07I want to do that. Or I got to try it.
40:09And I always would just would get caught
40:10up, you know, worrying about making sure
40:12the website looks good and the the logo
40:14and all this. I was like, no, this time
40:16I'm not doing it. I'm just going to make
40:17sure I can actually make money before I
40:20I go and spend money on doing all this
40:22stuff." And so, it's like, my you know,
40:24I started this business for less than I
40:27don't know, probably like 100 bucks.
40:29Maybe. Wow.
40:30>> I bought I bought like two two guides to
40:33kind of get me the right directions.
40:34They weren't as fleshed out as I would
40:36have liked, but you know, it kind of
40:38helped me point me in the right
40:39direction. And but if I didn't have
40:40those, it would have like you could
40:42start this for free if you really wanted
40:44to. You turned a a $90 investment into
40:48$50,000 in a year on the side. Yeah.
40:50Jeez. Yep. Guys, tkowners.com, that's my
40:53community where people are building
40:54businesses. I do AMAs, Q&As every week
40:58live. You can ask me anything you want.
40:59You can have accountability partners.
41:01It's about a thousand people in there
41:02building, starting, growing businesses.
41:04Check out TKO as in The Corner Office,
41:07tkowners.com.
41:08What else have you been doing to pay the
41:10bills since then? So, you know, I found
41:12out that my wife was pregnant in in
41:14October. And I was like, "Okay, like I
41:16need to actually kind of start thinking
41:18about maybe getting, you know, more set
41:20up, more established a little bit." And
41:23so, I just started posting videos on on
41:24social media about it. And it did a lot
41:26better than I expected.
41:28At the beginning, I was like, "Wow,
41:29okay." That was just how your one of
41:31your employees found me. But that's
41:33posted on social media has brought in a
41:35person who wanted to do a solo card. And
41:38then I have a financial service guy that
41:41he actually put in an order for 10,000
41:43cards today that I will be getting sent
41:46off to the printers here after this. And
41:48so, it's been a really interesting
41:49journey. This has kind of snowballed
41:51into something that, you know, I wasn't
41:53really expecting a year ago. I just
41:54wanted some extra money to
41:56to put into one of my e-commerce
41:59businesses. And And now it's turning
42:01turning into this full-time this
42:03full-time thing with a awesome like
42:05community's awesome. And there's a lot
42:06of great members in there. And I'm
42:08having a lot of fun doing that, making
42:09these videos. So. Where did you get this
42:12idea from? I saw it on TikTok. It came
42:15at the perfect time and I think the
42:16TikTok had like three likes
42:19or five likes and a comment. I was like,
42:21wait a minute cuz I was looking for a
42:22business. I just wasn't sure what I was
42:24going to get started in. I was like,
42:26wait, this is something that seems super
42:28doable where I don't have to I don't
42:30have to spend, you know, tons and tons
42:32and tons of time trying to make a
42:34dollar. Um and it's not like affiliate
42:37marketing or drop shipping or, you know,
42:41TikTok shopping. I'm not I'm not saying
42:42those don't work. They really work, but
42:44there's just something I just wasn't
42:45interested in. So, yeah, I
42:48I saw it and then I I gave it a try and
42:50I was able to connect, like I said, with
42:51that the guy who was doing this an hour
42:54and
42:54hour and a half north of me and he was
42:56able to show me the ropes. So, it's been
42:58it's been a really fun journey so far.
43:01My last question, how did you land on
43:0310,000 mailers or 2,500? Like, why not
43:05100,000?
43:07Is it just like you just know your
43:08customers can't afford a You know what
43:11I'm saying? Like a a $10,000 mailer or a
43:14$5,000 mailer? I think it's just the
43:16printing, the way that they print them.
43:18They print like you can print 7,000 or
43:21print 8,000, but, you know, 5, 2,500, 5,
43:2510,000, those are just good solid
43:28numbers and I think the way that they
43:29print them and and cut them and I think
43:31it's just like the most like
43:32cost-effective batches.
43:35You could do 7,000, you could do 11,000,
43:3715, 13, whatever, but if you go on to
43:39like printing sites, it's like they have
43:41like 100, 200, 300, 400, 500 and it's
43:43like 2,500, I think 3,000, then it's
43:46like you get 5,000, 10,000, 15, 20, 25.
43:49So, I think they
43:50they start to branch out by fives. And
43:51so, you know, 10,000's a pretty big
43:54size, you know, cuz most towns are going
43:56to be, you know, 15, 20,000 people
43:58maybe. And so, you know, so 2,500's a
44:01good entry, you know, smaller car
44:03typically. You don't have to charge as
44:06much per space, less
44:08um cost, and so you can sell a a card
44:11like this, you know, in in a day or two
44:13or three days if you just sit down and
44:16and prospect. Then something like a five
44:18or 10,000 card might take you a little
44:20bit longer, but they're all great and
44:22it's a it's a fantastic It's a fantastic
44:24business to to run, especially if you
44:26were looking for a side hustle to start.
44:28I think it's one of the best ones out
44:30there. How much do you think you could
44:32scale this business? I think you could
44:33really scale it to start doing other So,
44:36you can like you could do other prints
44:38marketing materials. So, if you want to
44:40do business cards and kind of go that
44:41direction. But, I think like with these
44:43AI tools like AI agents, websites, you
44:46know, you could So, you could get into
44:48contact, use the shared postcard as a
44:52way to get into touch with these
44:53business owners. You establish a
44:55connection with them, trust, they get on
44:57your card,
44:58and then you upsell, you know, Facebook
45:01marketing services or you have Facebook,
45:04you know, like for a package deal, you
45:05get Google SEO, Facebook marketing, and
45:07then a
45:09a spot on our shared postcard. Or you
45:12could say, "We'll build out you We'll
45:14build you out a website." Cuz there's a
45:15lot of businesses that I get in touch
45:16with that just simply don't have
45:18websites. You know, they want to be on
45:19the card. I'm like, "Well, we need
45:20somewhere to lead them to." So, like we
45:22could build out a website on the back
45:23end and we could bundle it together. And
45:25so, I think that's the way to do it is
45:26kind of This is just kind of upsells.
45:28Yeah. Like you're you're
45:30You're kind of getting paid to to get
45:33the leads, essentially.
45:35>> So, I remembered I was going to say I
45:36was going to tell a story. 12 years ago,
45:38I moved to to Dallas from Huntsville,
45:41Alabama, and I moved here to expand my
45:43business. At the time, it I was selling
45:45wholesale iPhone parts to iPhone repair
45:47stores.
45:48And the whole thesis for moving to
45:49Dallas was
45:51I realized in Alabama I was able to
45:54acquire customers much more easily if
45:56they were within a a natural one-day
45:58shipping radius of us. The problem is
46:00that Huntsville, Alabama is only within
46:03one-day shipping radius of like Atlanta,
46:05Birmingham, Nashville, not like huge,
46:07huge cities.
46:08And so, once I realized that, and you
46:11know, the lifetime value of our customer
46:13was tens or hundreds of thousands of
46:15dollars, I talked to my wife, and we
46:17looked at a map, and I just started
46:18typing in zip codes on like the FedEx
46:20one-day shipping calculator, you know,
46:22tool, and I realized if I lived in
46:25Dallas, I could ship to tens of millions
46:27of people overnight, but with ground
46:30shipping. Mhm. So, I could ship to San
46:32Antonio, Austin, Houston, Little Rock,
46:35Oklahoma City, Shreveport, Bentonville,
46:37and all that. This huge, huge area, tens
46:40of millions of people.
46:41And so, we moved.
46:43And my whole launch strategy for
46:45acquiring customers, which were local
46:48retail businesses, iPhone repair shops,
46:50was direct mail, for whatever reason.
46:52And so, I got I got these 4 by 6
46:54postcards printed. I got like six sets
46:57of them that all kind of went in order,
47:00and every week we would mail them out.
47:02So, I scraped every single repair shop.
47:04I had this,
47:05you know, spreadsheet of like 3,000 of
47:07them or whatever. And every single week
47:09we would mail out a mailer, and slowly,
47:11you know, our traffic started coming,
47:13and we got $1,000 order, $10,000 order,
47:15$500 order. And like for
47:18two or $3,000 worth of direct mail, it
47:20could have been more, I don't know.
47:22Yeah. Low thousands of dollars worth of
47:24direct mail,
47:25we built a multi-million dollar business
47:27just from Dallas with five or six pieces
47:29of direct mail to a few thousand
47:32>> repair shops. It's awesome.
47:34>> all that to say, like, you should dog
47:36food it, right? You should eat your own
47:38dog food, and use your product to find
47:41more services for your product. Yeah.
47:45I think it'll work. Yeah.
47:46>> So, Josh,
47:48thank you for your time. This has been
47:49great. Thank you for having me. It's
47:50been awesome to talk to you. Where can
47:52we find you and your community? So, you
47:54can go on to school, and it is make
47:57money with direct mail. And then on
47:59Instagram, TikTok, it is
48:02@directmailjosh.
48:04And then I think on YouTube it's
48:05@directmailjosh, too, or it's make money
48:07with direct mail. I I don't I can't
48:09remember if I said switch those. So,
48:11yeah. If you like this content, please
48:13share with a friend, hit a like or a
48:15comment below, and we'll see you next
48:16time on The Corner Office.

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