The Secrets to building an Online Community | ft.Alex Hormozi — Transcript

Full transcript

1. 0:00how to design your business the first
2. 0:02question you ask is who is it for now
3. 0:05this is where a lot of people get stuck
4. 0:06and it's because they overco complicate
5. 0:08it it doesn't have to be it can be very
6. 0:10easy you want people who have a shared
7. 0:12interest with you they have the same
8. 0:14goal as you or they have the same
9. 0:16problem to solve and so an easy way to
10. 0:18think about this is scratching your own
11. 0:20itch because right now if there's a
12. 0:22problem that you're trying to solve
13. 0:24whether it's like I want to learn how to
14. 0:25day trade or I want to learn how to flip
15. 0:26houses or I want to learn how to paint
16. 0:28or I want to learn how to play pingpong
17. 0:30all of these things are things that you
18. 0:31might be inherently interested in and so
19. 0:33one of the easiest lenses and some of
20. 0:35the biggest and most successful
21. 0:36businesses of all time have been started
22. 0:37by Founders and entrepreneurs who are
23. 0:39like I suffered with this problem for a
24. 0:41long time I just want to solve the
25. 0:43problem or find the solution and the
26. 0:45cool thing is is that you don't have to
27. 0:47be the expert now if you already are the
28. 0:49expert you know how to do watercolor
29. 0:50paint you know how to paint uh you know
30. 0:52how to play ping pong you know how to
31. 0:53fix cars you know how to day trade
32. 0:55whatever it is like you can be the
33. 0:57expert but I think the majority of you
34. 1:00will probably opt for something like
35. 1:02this which is crowdsourcing which is
36. 1:03finding other people who are simply
37. 1:05interested in solving the same problem
38. 1:07as you and then using the community
39. 1:09leveraging your community to help solve
40. 1:11the problem together now they can go out
41. 1:13find the answers bring them back to the
42. 1:15community and then that provides value
43. 1:16to everyone else but also and this is a
44. 1:18skeleton key of life for you to gain
45. 1:20access to people who otherwise wouldn't
46. 1:22is that when you put a group together of
47. 1:24100 500 a th000 5,000 people you can
48. 1:28then reach out to other people who are
49. 1:30way above you in terms of status or
50. 1:32reach or following and say hey I've got
51. 1:34this community I'd love to give you
52. 1:36access to them if you'd be willing to
53. 1:38make a 30-minute video with me or do a
54. 1:40call with my community for Q&A and
55. 1:42people who like you will be able to
56. 1:44punch way above your weight class
57. 1:45because you can actually provide
58. 1:47something to them which is distribution
59. 1:48of their message and so you actually get
60. 1:50to be you actually get a favor from the
61. 1:53person who's doing the Q&A and you are
62. 1:56perceived as delivering value to your
63. 1:58community and so you get a win-win for
64. 2:00everyone so right off the B you probably
65. 2:01know if you're an expert and if you're
66. 2:02not an expert this is probably going to
67. 2:04be the path for you and school's been
68. 2:05built to facilitate this model so that
69. 2:08you no longer have a reason to not get
70. 2:09started the next question you have to
71. 2:11ask is do I want my community to be free
72. 2:13or do I want it to be paid if you're
73. 2:15just starting out start for free get
74. 2:17people in the community find out what
75. 2:19they like start providing value to them
76. 2:21learn how to actually run a community
77. 2:23and then at any point when you feel
78. 2:25confident enough that you can provide
79. 2:27value to an audience and that that
80. 2:28audience in of itself is valuable you
81. 2:30can flip it to paid and so the nice
82. 2:31thing is that this isn't an irreversible
83. 2:33decision you can start here and then
84. 2:34eventually move to paid when you feel
85. 2:36confident and if you're already
86. 2:37confident that you can provide value to
87. 2:38an audience you can start a paid right
88. 2:40up front so now that you know who you're
89. 2:42going to be solving problems for people
90. 2:44who have the same interests problems
91. 2:45goals as you you're scratching your own
92. 2:46itch you're figuring out whether you've
93. 2:48done you're going to go crowdsourced if
94. 2:49you don't know what to do expert if you
95. 2:51already do free if you're not as
96. 2:53confident paid if you already are so the
97. 2:55next question is what are you actually
98. 2:56going to put inside and so there's three
99. 2:59big buckets of stuff you've got access
100. 3:02which is the people in the community
101. 3:03gaining access to you so believe it or
102. 3:05not especially if you're new to this if
103. 3:06there's a 100 people who all want time
104. 3:08with you your time becomes pretty scarce
105. 3:10really quickly and so access to you
106. 3:13becomes valuable in and of itself and
107. 3:15there's lots of ways to do this and I'll
108. 3:17give you some examples in a second the
109. 3:19second thing is content itself because
110. 3:21this is a closed area so you can put
111. 3:23content that you don't put public or
112. 3:25that you can make exclusive all of these
113. 3:27things are about being exclusive to the
114. 3:29community
115. 3:30the third is events now events can be
116. 3:32digital they can be in person so you can
117. 3:34do a wide variety of types of events it
118. 3:37can be with lots of people it can be
119. 3:38with very small people it could be going
120. 3:39on a hike or could be doing a big
121. 3:41digital conference any of these things
122. 3:43fit within what you could put inside and
123. 3:46so the idea is that you want to create a
124. 3:47schedule or a Cadence around when you're
125. 3:50going to be providing these things and
126. 3:52so for example for access it might be a
127. 3:54Q&A call with you but it might also just
128. 3:56be giving access to people that your
129. 3:58community doesn't otherwise have access
130. 4:00too and so if I were fixing cars as my
131. 4:03my group cuz that was what I was into
132. 4:05then I would find a Master Mechanic or
133. 4:07something like that or who worked on
134. 4:09this really type of historic car asked
135. 4:11them to do a Q&A with my community now
136. 4:12if one of my community members just
137. 4:14tried to reach out to that guy he
138. 4:15probably wouldn't respond but if I've
139. 4:17got 2,000 other mechanics or people who
140. 4:18are interested in cars he probably would
141. 4:21and so they would gain access to people
142. 4:22they otherwise wouldn't with the content
143. 4:24you do things that you or the community
144. 4:27creates that provides value now
145. 4:28everything I just listed is is not an
146. 4:30exclusive list of things you can do you
147. 4:32can do anything that you can possibly
148. 4:34imagine that provides value to your
149. 4:36audience and so two easy questions to
150. 4:38think about this is if you're scratching
151. 4:40your own itch what do you think is epic
152. 4:42if you're like man it'd be so epic if
153. 4:44this happened that's a great place to
154. 4:46start for Value you can provide to your
155. 4:48community the other way to do this is
156. 4:51just ask them hey guys what do you think
157. 4:53would be cool and remember you now have
158. 4:55the collective asking power of the whole
159. 4:57community and you are their champion to
160. 4:59go ask on their behalf and so don't take
161. 5:02that responsibility lightly and you'll
162. 5:03be amazed at what doors can open now
163. 5:06what actually provides value because
164. 5:08people throw this word around a lot so
165. 5:10what makes a community valuable I like
166. 5:12to go back to the value equation which
167. 5:13is from my book $100 million
168. 5:15offers there's the outcome of the
169. 5:17problem that you're solving so as long
170. 5:18as you're all this is why the who is so
171. 5:20important so that we're actually making
172. 5:21sure we're solving the same problem for
173. 5:23all these people but assuming this is
174. 5:25aligned which it should be at this point
175. 5:27the other three variables are going to
176. 5:28determine how valuable your group is
177. 5:30which is the solutions and content you
178. 5:33make does it make whatever problem
179. 5:35you're solving lower risk than if they
180. 5:38didn't have that so if you explain how
181. 5:39to not blow up your car that would lower
182. 5:41the risk of doing this thing or how to
183. 5:43not break the tool that you used that
184. 5:45would lower the risk of whatever the
185. 5:47implementation was if you can help them
186. 5:49do it faster they will like you more if
187. 5:51it normally takes a year and you can
188. 5:53show them a way to do whatever it is in
189. 5:543 months that's valuable and if you can
190. 5:57do it in a way that doesn't make them
191. 5:59stop doing the stuff that they like
192. 6:00doing or start doing stuff they hate
193. 6:02doing the effort and sacrifice then
194. 6:05they'll like you more you'll be
195. 6:06providing value and so whenever you're
196. 6:08thinking about the content or the access
197. 6:10or the events this should always be the
198. 6:12underlying goal how can I make it less
199. 6:14risky for my audience how can I make it
200. 6:15faster and how can I make it easier so
201. 6:18if you choose to start for free one of
202. 6:20the big things I want to emphasize is
203. 6:21that you can start here and then
204. 6:23eventually switch to paid when you have
205. 6:26more confidence and that could be in
206. 6:27month two or month 3 or month 6 because
207. 6:30you should see this is you're building
208. 6:31an audience and that audience is the
209. 6:33most valuable asset you have and that
210. 6:35you will have over time and so like
211. 6:37don't worry about this month next month
212. 6:39the month after it's about building that
213. 6:41asset and if it takes a little bit of
214. 6:42time welcome to business but once you
215. 6:44have that asset you can pretty much get
216. 6:47yourself set up financially for the rest
217. 6:49of your life and so I'm all about doing
218. 6:52things fast but I'm more about doing
219. 6:53them right and so you can start free and
220. 6:57in a couple months switch to pay paid
221. 7:00and when you do switch to paid have so
222. 7:01much more momentum that you can
223. 7:03Skyrocket to the top and win because if
224. 7:06you start your community that's paid
225. 7:07with a thousand members already in it
226. 7:09for example and then you have paid
227. 7:11people come in later you already have
228. 7:13this super Lively community that there's
229. 7:16valuable people there's great
230. 7:17contributors it's kind of like showing
231. 7:19up to an empty party versus showing up
232. 7:21to a party that's already rolling early
233. 7:23on in the night at the club they let
234. 7:24people in for free and then at past a
235. 7:26certain point once there's enough people
236. 7:27they start switching and paying for
237. 7:29tickets to buy in right same idea just
238. 7:31done digitally and so you can do it
239. 7:33either way but don't be ashamed or don't
240. 7:36be worried about starting for free
241. 7:38because you're like when am I going to
242. 7:39go to paid you're actually going to set
243. 7:41yourself up for a really solid paid
244. 7:44Community if you start free first so
245. 7:45don't worry about it if you're starting
246. 7:47here interested yet good because school
247. 7:50games was designed to smash through
248. 7:51every obstacle that once stood in the
249. 7:53way of starting an online business it's
250. 7:54why we have such an insanely High
251. 7:56success rate we've obsessed for years
252. 7:58about removing everything that stops
253. 8:00people from succeeding and that's why
254. 8:02with the school games you can succeed
255. 8:03without an audience or expertise because
256. 8:05let's face it most people don't and so
257. 8:07we had to figure out a way to help
258. 8:08people win and of the five out of the
259. 8:10seven communities I talked about earlier
260. 8:11who won the school games in their first
261. 8:12month only two of them had organic FS
262. 8:14before they started you don't need any
263. 8:17fancy software calendars Payment
264. 8:19Processing everything you need is
265. 8:20already built into school and you don't
266. 8:22even have to know what your community is
267. 8:23going to be about yet I'll show you how
268. 8:25to pick it it's simple and you can do it
269. 8:27in less than 20 minutes and if you're
270. 8:28wondering well how do I get people
271. 8:30invited to my community don't worry you
272. 8:31don't have to ask people you know we've
273. 8:33made it simple to crowdsource your
274. 8:34community just like Evelyn did through
275. 8:36school itself on the millions of users
276. 8:37we already have on the platform as for
277. 8:39Tech skills you don't need any if you
278. 8:42have the technology to watch this video
279. 8:43right now you already have all the tech
280. 8:45you need to start scale and succeed so
281. 8:48what happens if you sign up right now
282. 8:50well you'll follow our process you'll
283. 8:51build a paid Community about whatever it
284. 8:52is you love and if you become one of the
285. 8:54top 10 communities on the leaderboard
286. 8:55you'll join me and other successful
287. 8:57Community owners here in Vegas and even
288. 8:59if you don't win the first month you get
289. 9:01to keep competing every month until you
290. 9:03win and then you can join all the alumni
291. 9:05and all the P winners to get to the next
292. 9:07level worst case scenario you join you
293. 9:11do nothing you decide to quit and walk
294. 9:12away with thousands of dollars worth of
295. 9:14knowledge that you can take with you on
296. 9:16whatever business venture you want next
297. 9:18best case scenario you take a zero risk
298. 9:21move and change your life forever or
299. 9:23maybe you're just like Kyle who's never
300. 9:26won the games never got in the top 10
301. 9:29and just built a community that makes
302. 9:30him
303. 9:31$466 a month in recurring Revenue he
304. 9:34didn't win any awards but with 3 four 5
305. 9:36grand a month change things for you if
306. 9:38so then you're in the right place
307. 9:40remember the only guarantee is that if
308. 9:42you don't take the shot you'll stay
309. 9:44exactly where you are but if you do you
310. 9:47could be the next one coming out to
311. 9:48Vegas celebrating how quickly you built
312. 9:50an online business with consistent
313. 9:51monthly recurring Revenue you in Click
314. 9:54the button below to join the school
315. 9:55games now if you join this month I'll
316. 9:57personally on board you live sign up up
317. 9:59and I'll see you on our onboarding call
318. 10:01on Monday you can ask me whatever you
319. 10:02want now if you're worried about
320. 10:04starting a free trial we offer an
321. 10:06unconditional money back guarantee so if
322. 10:08you finish your trial and you forget to
323. 10:09cancel just let us know and we'll refund
324. 10:11you all right we just want people to win
325. 10:12and I'm going to say this one more time
326. 10:14because it's important one out of two
327. 10:16people who start a paid community in
328. 10:17school make money with the average paid
329. 10:20Community owner earning
330. 10:22$1,360 per month you really can do this
331. 10:26click the button and let's get started