The Ruthless Focus That Got Me to My First Million — Transcript
Full transcript
- 0:00I remember in a lot of excruciating
- 0:02detail what it took me to get here. Um
- 0:05but I will say that I
- 0:07had a ruthless focus on dollars per
- 0:09hour.
- 0:10And so
- 0:11and I'm just giving tactical advice
- 0:13right now. But everything that I could
- 0:16trade away for more time
- 0:20doing the thing that made me money was
- 0:22what I did. And so I remember the first
- 0:25time I made a $500 sale.
- 0:28And it took me 30 minutes.
- 0:29And I was like
- 0:31every hour of every day, this is what
- 0:34I'm going to do. And anything that is
- 0:36not talking to someone
- 0:38in exchange for them giving me a credit
- 0:40card so that I can charge it and make
- 0:41$500.
- 0:43Anything that makes me less than $250
- 0:45per hour or per per 30 minutes,
- 0:47I'm giving to somebody else. And so
- 0:49after that first sale, I was like, I'm
- 0:50never cooking again. I'm never going
- 0:52grocery shopping again. I'm not cleaning
- 0:54again cuz I knew that in one sale, I
- 0:56could pay for that person for the month.
- 0:59And so like like the ruthless focus on
- 1:02what can I do that creates an input to
- 1:05output being money equation?
- 1:08And me at least for me, it was pouring
- 1:10everything I possibly could into the
- 1:11input and eliminating everything else. I
- 1:14made this video on Facebook before I was
- 1:16quote Alex for Mosey years ago when I
- 1:18still had six gyms before I even did the
- 1:19turnarounds.
- 1:21And
- 1:22I I made this video almost as
- 1:23documentation but I said
- 1:25so I want to open up my seventh, eighth,
- 1:27ninth, and 10th location and I have the
- 1:29spots picked out.
- 1:31And I'm already working
- 1:34all of the hours that I'm awake.
- 1:36And I've
- 1:37already given up Saturdays. So the only
- 1:40thing that I have left is like Sundays
- 1:43and evenings.
- 1:45And so
- 1:46I am no longer going to be watching any
- 1:49football and I'm no longer going to have
- 1:51Netflix at all.
- 1:54And that is what I'm giving up for
- 1:55seven, eight, nine, and 10.
- 1:58And I remember just making this video of
- 1:59like
- 2:01that's what I'm sacrificing. And I think
- 2:03a lot of people create these to-do
- 2:04lists, when it in my experience it's
- 2:06been so much more useful to write down
- 2:08all the things that I'm willing to
- 2:09sacrifice. Because if you sacrifice
- 2:12everything,
- 2:13there's nothing left than to do the one
- 2:15thing that matters. And I think Jerry
- 2:17Seinfeld talks about this from a writing
- 2:18perspective. He says that every day, no
- 2:20matter what, he sits down and he writes
- 2:23for 2 hours. Now, he doesn't have to
- 2:25write, but he's not allowed to do
- 2:26anything else. And so he can sit there,
- 2:29but there's nothing else to do except
- 2:30for write jokes.
- 2:32And so I think a lot about that from the
- 2:35climb perspective, which is like most of
- 2:38everyone who's listening to this who
- 2:39isn't achieving what they want is [ __ ]
- 2:41with their time. They think that they're
- 2:42spending all their time working, but
- 2:44your output, like you don't even know
- 2:45how to work. I'm being really real with
- 2:46you. Like you think you know how to
- 2:47work, you don't know how to work.
- 2:49Like the amount of output, like and I
- 2:50will I'll measure this by like what is
- 2:51your output? It's probably not as high
- 2:53as you think.
- 2:54And so, [snorts]
- 2:56rather than trying to learn all these
- 2:57productivity hacks, the ultimate
- 2:58productivity hack is no.
- 3:02N O
- 3:03is you stop doing [ __ ]
- 3:05And then when you create space,
- 3:07then you can fill it with the thing that
- 3:08matters. But trying to add on more to
- 3:11your schedule of all the things that
- 3:12you're not willing to sacrifice is the
- 3:14very reason that you're not doing what
- 3:15you need to do.
- 3:16>> Real quick, if you're a business owner
- 3:18and you're not growing as fast as you'd
- 3:19like, I'd like to give you a free gift.
- 3:21So, my team and I put together the 100
- 3:24million dollar scaling roadmap, which is
- 3:25basically 200 hours of us looking over
- 3:27all the portfolio companies we've had
- 3:28and what stages of growth they went
- 3:31through and more importantly, where they
- 3:32got stuck and how they got past it. And
- 3:34so we broke it in these 10 stages and we
- 3:36made this little kind of quiz thing
- 3:38where if you put in your business
- 3:39information, it'll tell you where you're
- 3:40at and the most important part for you,
- 3:42what to do for each of functions of
- 3:43business across product, marketing,
- 3:45sales, customer success, recruiting, IT,
- 3:47human resources, and finance. And so, no
- 3:49matter what you're struggling with,
- 3:51someone else has already struggled with
- 3:52it and solved it. And so I'd like to
- 3:54give you this thing absolutely free. You
- 3:56can go to acquisition.com/roadmap,
- 3:57plug in your business information, and
- 3:59if you want us to actually help you
- 4:01deconstruct the business and you're
- 4:03trying to scale, we'd love to help you
- 4:04out. On the thank you page, you can just
- 4:05book a call with my team and we will
- 4:08look at the business, see if we can
- 4:10help, and if we can, we'll invite you
- 4:11out to Vegas and we'll do this in person
- 4:13live.
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