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The Reality of Laundromat Ownership with Aceadia Huang — Transcript

by Laundromat Resource · 10,627 words · 1,513 segments · language en · Watch on YouTube

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  1. 0:00It's been failing since I got it. I've
  2. 0:02been a failing business owner. And like
  3. 0:03that's fine. Every business that I ever
  4. 0:05[music] did, I always lost money in the
  5. 0:07beginning. And it's like everything I
  6. 0:08ever did in my life, I sucked at. Real
  7. 0:10estate. It was like 3 months of not
  8. 0:12closing a deal. And then finally it
  9. 0:14worked out. Everyone that's watching
  10. 0:16this, like everyone in [music] your life
  11. 0:17has one misunderstanding about you.
  12. 0:19There's so many things people think they
  13. 0:20know about you, but they don't. I want
  14. 0:22people to try. [music] Like it's like it
  15. 0:24this is hell. I hate it. I want to get
  16. 0:26out, but we have to try because whether
  17. 0:29I'm doing this or whether I'm [music]
  18. 0:30not trying this, things are hell. I feel
  19. 0:32like even if I don't have a business to
  20. 0:33work on, like if there's nothing going
  21. 0:34on in my life, then I always invent
  22. 0:36problems. And it's like I'd rather have
  23. 0:37real world problems and [music] maybe a
  24. 0:392% chance of getting better than to just
  25. 0:43not try and just feel like, oh, what if?
  26. 0:47Can I ask you when you were going to
  27. 0:49quit? What what made you decide to keep
  28. 0:51going? And then how are you different
  29. 0:53from the person that started in the
  30. 0:55beginning?
  31. 0:58>> Yeah, good question. So, um,
  32. 1:03hey, what's up? It's Jordan with the
  33. 1:05LaMat Resource Podcast. I actually don't
  34. 1:08know what show this is, but I'm pumped
  35. 1:10you're here today because today we have
  36. 1:12a CDF Wong on the show and this is an
  37. 1:14incredible episode. You're going to
  38. 1:16learn about somebody who just started
  39. 1:18doing this thing and is taking something
  40. 1:20that was a broken business and is in
  41. 1:24process right now of turning her
  42. 1:26business around. I found her actually we
  43. 1:28connected on social media. I saw her
  44. 1:31accounts over there and uh I am psyched
  45. 1:34for you to meet her. She is great and
  46. 1:36you're going to get a lot out of what
  47. 1:38she's learning about jumping in the deep
  48. 1:40end right from the beginning. I know
  49. 1:41that's a lot of your guys' fear is
  50. 1:43getting into this business. uh and
  51. 1:46hitting problems right away. And she
  52. 1:48that's what she's doing. So, uh you're
  53. 1:51going to learn a lot out of this one.
  54. 1:53Big takeaway here. Um so, make sure you
  55. 1:56uh check it out, man, cuz you're going
  56. 1:58to love her.
  57. 1:59>> Cia, welcome to the show. Thank you so
  58. 2:02much for coming on. How you doing?
  59. 2:03>> I'm good.
  60. 2:05>> I am excited. I gotta I gotta just te
  61. 2:07tell you this because the reason we
  62. 2:10found you is we found your uh I think
  63. 2:13your YouTube channel maybe or maybe
  64. 2:15Instagram, I forget, but one of them
  65. 2:18>> and actually my admin saw it and was
  66. 2:19like, "You got to see this girl." And I
  67. 2:21was like, "Oh, that's cool." She's like,
  68. 2:22"I'm going to reach out to see if she'll
  69. 2:23come on the podcast." I like, "Oh,
  70. 2:24that'd be awesome." And she did and you
  71. 2:26were like on top of it and uh here you
  72. 2:29are right now. I'm super excited.
  73. 2:32>> Super excited.
  74. 2:33>> Happy new year.
  75. 2:34>> Yeah. real quick, just because we're
  76. 2:36right on the front here. Uh, and
  77. 2:39can you just tell people what your what
  78. 2:41your channels are called or how to find
  79. 2:43them?
  80. 2:44>> Yeah.
  81. 2:45>> Um, my YouTube is just Clean and Comfy
  82. 2:47Laundry and then we're on Tik Tok and
  83. 2:48Instagram, Clean and Comfy Laundry or
  84. 2:50the Clean and Comfy Laundry.
  85. 2:52>> Yeah. And I'll we'll have links to all
  86. 2:54those in the show notes or if you're on
  87. 2:55YouTube, it'll be in the description
  88. 2:56down below. go make sure you go over
  89. 2:58there and subh subscribe and and support
  90. 3:02uh CD over there, which I think uh
  91. 3:05you're just going to want to after you
  92. 3:06kind of get to know her a little bit
  93. 3:07because uh really really cool. Uh okay,
  94. 3:11but we got to get to who are you and
  95. 3:15how did you get into our weird little
  96. 3:18business that we're in here? [gasps]
  97. 3:20>> Um so I started off working at real
  98. 3:24estate. I've been doing it for a few
  99. 3:25years. that's been successful and things
  100. 3:26have been going really well. I had I
  101. 3:29always had a desire to make things
  102. 3:30better and better and better and I was
  103. 3:33horrible at office politics and I think
  104. 3:35a lot of people get into business
  105. 3:36because of that. So I just thought if I
  106. 3:38own my own business things will get
  107. 3:40better. I didn't really have everything
  108. 3:43that I needed up front. So I just got
  109. 3:45really resourceful. I sold all my
  110. 3:46Bitcoin. Like I did everything that I
  111. 3:48could to just get my first laundromat.
  112. 3:50Um I was sold that it was a super easy
  113. 3:52business. You just collect coins.
  114. 3:54passive and it was supposed to be like a
  115. 3:5690% success rate. But I think that it
  116. 4:00was an absolutely hot mess when I first
  117. 4:02started it because when I did real
  118. 4:05estate, it was from the moment I wake up
  119. 4:07to when I sleep, it's always working.
  120. 4:08So, I needed the laundromat to be
  121. 4:10passive. It ended up needing so much
  122. 4:12more time commitment that I had the
  123. 4:14capacity for. Um, and then on top of
  124. 4:16that, people said it was like a safe
  125. 4:19business. Your money's parked here.
  126. 4:20You're good. But I was losing money like
  127. 4:24crazy. Um, we have rent. Right now we're
  128. 4:27sitting at 7K a month because our store
  129. 4:29is in um, Brooklyn, so it's a good area.
  130. 4:31But then we also have team members cuz
  131. 4:33if it's slightly even passive, there's
  132. 4:36always has to be people. We're open 7
  133. 4:38days a week, 12 hours a day, so we're
  134. 4:40sitting at 7,500 a month for just
  135. 4:42payroll. And then utilities are usually
  136. 4:44around I highball it, but I would say
  137. 4:46like 3k. Um, so I think everyone talks
  138. 4:50about good investment and there's so
  139. 4:52many good investments out there, but I
  140. 4:53feel like people maybe could have shared
  141. 4:55that every asset could become a
  142. 4:57liability pretty quickly.
  143. 4:59>> Yeah.
  144. 5:00Well, listen, I mean,
  145. 5:03unfortunately, I I've got solidarity
  146. 5:06with you here. Uh, you know, for those
  147. 5:08who know my story is pretty similar
  148. 5:10where I bought a laundromat, lost a ton
  149. 5:13of money and took a long time for me to
  150. 5:15figure it out. And I had a little bit of
  151. 5:18like a complex going on because I was
  152. 5:20like, dude, I mean, kind of like what
  153. 5:22you were saying, like there's supposed
  154. 5:23to be a 95% success rate here. How am I
  155. 5:27the [snorts] doofus who can't figure it
  156. 5:29out this easy business, right? And you
  157. 5:31know, for one, I think just for your
  158. 5:33peace of mind and my peace of mind and
  159. 5:35anybody out there listening, I think
  160. 5:36that stat's misleading. Uh I mean, I
  161. 5:38know for a fact that that stat is
  162. 5:40misleading. Um but I mean, there is a
  163. 5:42high success rate in this industry. It
  164. 5:44is a good industry, but uh it's like
  165. 5:46you're saying, it's not all sunshine and
  166. 5:49rainbows and and super easy uh either
  167. 5:51and super passive always either. Um,
  168. 5:55okay. So, let me let me rewind us a
  169. 5:58little bit and just ask you a couple
  170. 6:00questions about,
  171. 6:02you know, number one, where did the idea
  172. 6:05of buying a laundromat come from for
  173. 6:07you?
  174. 6:09>> I just wanted to make more money. Like,
  175. 6:11two years ago, I was so ready to keep
  176. 6:13growing. I think anybody watching this
  177. 6:14channel, we just want to make more money
  178. 6:15and do better. And I felt like I was
  179. 6:18capped in sales cuz it was active
  180. 6:20income. So, I needed to keep getting
  181. 6:21assets. I thought this was going to be a
  182. 6:23better return on investment because
  183. 6:25we're supposed to get maybe 60% 67% ROI.
  184. 6:28So, I was so ready to just dump all my
  185. 6:30money in and go. Um, I like the
  186. 6:33laundromat business a lot because I feel
  187. 6:35like it's a necessity and it's a lot of
  188. 6:37repeat customers. So, it's nice to be
  189. 6:39able to build relationships and know
  190. 6:40people for years, but I didn't know it
  191. 6:42would be um a little bit more difficult
  192. 6:44than I thought.
  193. 6:46>> Yeah. Yeah. Yeah. And especially when um
  194. 6:52yeah, especially when you're kind of
  195. 6:54first getting into the business and uh
  196. 6:57not really sure what you're walking into
  197. 7:00because you've been sold something, it
  198. 7:02can feel like a like a punch in the gut.
  199. 7:04Uh when you get in and you're like,
  200. 7:06"Wait a second, this is not as passive
  201. 7:08as I thought. It's not the ROI is not
  202. 7:10what I thought it was going to be." Um
  203. 7:14yeah, that can definitely feel like a
  204. 7:15punch in the gut. Um, did you look at
  205. 7:18other business types or did you focus in
  206. 7:21on laundromats from from the get-go?
  207. 7:24>> At first I just went to bybisell.com. I
  208. 7:27saw a cafe and then I thought I didn't
  209. 7:29have enough to sustain a manager for a
  210. 7:32cafe. So, I quit that and then I found a
  211. 7:34deli. The deli owner just completely
  212. 7:36ignored me. And then I found a
  213. 7:37laundromat. The laundromat owner and
  214. 7:39broker both ignored me and then I found
  215. 7:40another laundromat and then finally I
  216. 7:42got accepted. Oh,
  217. 7:44>> nice. Nice. Well, maybe nice. Well, too
  218. 7:48soon to tell at the moment. Too soon to
  219. 7:49tell. Uh, yeah. Okay. So, you found you
  220. 7:52just found it online on just like Bisby
  221. 7:54sell or whatever.
  222. 7:55>> That's where it came from. Okay. But you
  223. 7:57were looking at a bunch of other
  224. 7:58businesses as well.
  225. 8:00>> Yeah. Okay.
  226. 8:02>> And then, so you bought this in 2024.
  227. 8:07When you bought the business, was it um
  228. 8:11like was it when you know based on what
  229. 8:14the seller was telling you, the broker,
  230. 8:15whoever was telling you when you took
  231. 8:17over, was it performing the way that you
  232. 8:20anticipated?
  233. 8:24>> I don't know.
  234. 8:26I don't actually count the money or the
  235. 8:31numbers. Um I think that it was
  236. 8:33definitely very busy. They had a lot
  237. 8:35more customers honestly when they
  238. 8:36started, but I failed completely over
  239. 8:39time.
  240. 8:41>> Well, okay.
  241. 8:43Can we talk about that a little bit?
  242. 8:45What do you mean by you failed uh over
  243. 8:47time? Like what why what makes you feel
  244. 8:48like you failed and like what do you
  245. 8:50think you did that was failing?
  246. 8:54>> I just it was always missing the little
  247. 8:57details. I didn't take care of something
  248. 8:59fast enough or something wasn't covered.
  249. 9:01I was focused on all the wrong things.
  250. 9:03Like I
  251. 9:05there were conflicts that were going on
  252. 9:07in shop that I focus on more than being
  253. 9:10proactive, thinking about like how can
  254. 9:13we make sure that consistently people
  255. 9:14are here like everything is going smooth
  256. 9:16for them. And I let fear take over
  257. 9:19instead of just remembering to focus on
  258. 9:21the people and make sure that everything
  259. 9:22is covered and there's problems that I
  260. 9:24still didn't solve.
  261. 9:27>> Yeah.
  262. 9:29>> Yeah. I mean, do you still have I'm
  263. 9:31assuming like, you know, when when you
  264. 9:35have problems that you've kind of
  265. 9:37neglect a little bit, they kind of can
  266. 9:38pile up on you. I mean, you still
  267. 9:40working on some of those things now. You
  268. 9:42feel like you have like, okay, you've
  269. 9:44identified some of these areas that you
  270. 9:46feel like, hey, these need improvement.
  271. 9:48This is what I need to do to improve, or
  272. 9:50you still trying to figure out even, you
  273. 9:52know, what to do there?
  274. 9:55>> Yes, we have certain things that I've
  275. 9:57focused on making better. Um we whenever
  276. 10:01there's an issue I'm more urgent about
  277. 10:02getting it pressed and a lot of times a
  278. 10:05lot of thing that pops up um in the
  279. 10:07laundromat I feel like things break down
  280. 10:09really quickly and sometimes I would
  281. 10:10take too long if it's something like AC.
  282. 10:13Um last year I waited too long. This
  283. 10:15year I was chasing people calling like I
  284. 10:17called at least 25 people to ask to help
  285. 10:19fix AC. Um but it's weird cuz like I
  286. 10:22didn't know going into this business I
  287. 10:23would have to chase people to pay them
  288. 10:25to help fix things which I'm happy for
  289. 10:28them. They're making good money.
  290. 10:31>> Yeah, that's real though. I mean that
  291. 10:34that's the same with like service
  292. 10:35technicians and like I'm like gosh man,
  293. 10:38don't you want to
  294. 10:39>> like make pay you really good money to
  295. 10:41come fix my machines? Like do you not
  296. 10:43want that or like just call me back just
  297. 10:45let me know. like yeah that's a
  298. 10:48definitely unexpected
  299. 10:51uh
  300. 10:52I guess side effect of being in this
  301. 10:54industry is that it's you're dealing
  302. 10:56with a lot of people that's like that's
  303. 10:58kind of similar I think with the
  304. 10:59construction industry where there's a
  305. 11:01lot of people that you know don't do
  306. 11:03things on time they don't communicate
  307. 11:04well you know they don't pick up the
  308. 11:06phone
  309. 11:07>> uh which I guess is a lesson for us pick
  310. 11:09up the phone huh
  311. 11:10>> but I don't even mind like if they don't
  312. 11:12pick up I feel like nobody owes me
  313. 11:14anything I'm just thankful for the one
  314. 11:15person that does answer.
  315. 11:17>> Yeah, I like that mindset. I like that
  316. 11:19mindset. So, you've owned this thing for
  317. 11:21for a couple years now.
  318. 11:24>> Um I I think it was like right before we
  319. 11:26start hit record actually, but you're
  320. 11:27saying, "Hey, as of the last few months,
  321. 11:29I'm I'm really trying to step up my game
  322. 11:31here and, you know, put more effort in
  323. 11:34and
  324. 11:35>> uh make something out of this business."
  325. 11:38Did Did What was the turning point for
  326. 11:40you of okay, I need to like put in more
  327. 11:43effort here. Um, I'm gonna really make a
  328. 11:45honest effort at this business.
  329. 11:49>> I was gonna sell it. Like it was I had a
  330. 11:53deal come through. They were going to
  331. 11:54pay me a lot of money and I was
  332. 11:58>> I was trying urgently to get it done
  333. 11:59before my birthday cuz I felt like
  334. 12:00there's no other better way to celebrate
  335. 12:02my life than to have a ton of
  336. 12:03money. So, I was chasing them
  337. 12:05>> every single day and the lawyers. I was
  338. 12:07like, "Hey, can we get the contract?
  339. 12:08Like, what's going on? Can we move
  340. 12:09forward?" And people were like, "Oh, we
  341. 12:11just have to wait. We just have to
  342. 12:12wait." Like, it was weeks of this. I was
  343. 12:14literally like literally I felt like I
  344. 12:15was begging to get this contract to get
  345. 12:17it done and then I got ignored and
  346. 12:19ignored. Finally, they signed. It's my
  347. 12:20birthday. And then 1 hour after they
  348. 12:23signed, I'm just vomiting out of
  349. 12:25nowhere. And it's like I've never
  350. 12:28vomited in years. And then I told them,
  351. 12:30"Hey, I think something's wrong. I feel
  352. 12:31like my body's trying to tell me
  353. 12:32something. I think I'm going to pull
  354. 12:33out." And then they're like, "Okay." But
  355. 12:36they kept coming back saying like, "Hey,
  356. 12:37we still want this shop." I'm like,
  357. 12:38"Okay." And then I said, "Hey, actually,
  358. 12:40I'll give it to you guys. Like nothing's
  359. 12:41working. It's cool. And then all of a
  360. 12:44sudden, my stomach went through like
  361. 12:45extreme pain. I never had it before. And
  362. 12:48finally, like I couldn't even go to
  363. 12:49work. I had to just go home and I was
  364. 12:51like, "Hey, I'm not going to sell. It'll
  365. 12:52be fine." And when I said, "I'm not
  366. 12:54going to sell." Then my body just felt
  367. 12:56fine again. So I don't know if it's like
  368. 12:59I don't know, maybe I'm crazy, but I
  369. 13:01just felt like if I really signed, I
  370. 13:04didn't know what was going to happen and
  371. 13:05I was scared to sell. So I said, "At
  372. 13:08this point, you don't have much more to
  373. 13:10lose. I feel like I should just put
  374. 13:11myself out there because it can't get
  375. 13:13worse than this.
  376. 13:15>> Yeah.
  377. 13:17>> Yeah. Wow. That's crazy.
  378. 13:19>> That's crazy.
  379. 13:21>> But I I mean that's, you know, kudos to
  380. 13:24you for listening to your body and
  381. 13:26listen to, you know, you know what you
  382. 13:28think the right path is to go because
  383. 13:30that's not easy either. Uh, but that's
  384. 13:33that's pretty wild that your your body
  385. 13:35is literally saying, "Hey, this might
  386. 13:38not be the might not be the right move
  387. 13:40for you. Uh, maybe there's something
  388. 13:42more to learn, more to gain here for
  389. 13:45you."
  390. 13:46>> Which is crazy. So, so that's kind of
  391. 13:48what prompted you to be like, "Okay,
  392. 13:50well, if I'm going to keep it, then I'm
  393. 13:51gonna make a real honest effort here."
  394. 13:54Is that Yeah. Yeah. And then what about
  395. 13:57the content stuff? Did you decide to do
  396. 14:00that kind of at the same time or you're
  397. 14:01like, "Well, if I'm gonna make an honest
  398. 14:02effort, I'm just gonna document it." Is
  399. 14:04that
  400. 14:05>> Yes. I said if I'm gonna make um an
  401. 14:08honest effort, I'm just going to
  402. 14:09document it. It's been like it's been
  403. 14:12failing since I got it. I've been a
  404. 14:14failing business owner and like that's
  405. 14:16fine. But every business that I ever
  406. 14:18did, I always lost money in the
  407. 14:19beginning. And it's like everything I
  408. 14:20ever did in my life, I sucked at. Real
  409. 14:22estate, it was like three months of not
  410. 14:24closing a deal and then finally it
  411. 14:26worked out. So, I was okay with failing.
  412. 14:27And I was okay with looking bad because
  413. 14:28I feel like everything that we start
  414. 14:31kind of ends up like that. Even though
  415. 14:32it's been prolonged, everyone I met, I
  416. 14:36mean, everyone I'm close to, I think all
  417. 14:38of them have told me that maybe it's
  418. 14:40better that I cave in and just sell it.
  419. 14:41And like I respect that cuz they're
  420. 14:43looking out for me and they want to help
  421. 14:44me. But
  422. 14:46>> everyone that's watching this, like
  423. 14:47everyone in your life has one
  424. 14:49misunderstanding about you. There's so
  425. 14:50many things people think they know about
  426. 14:51you, but they don't. So, I couldn't
  427. 14:53listen because I respect where they're
  428. 14:56coming and they want to help, but I have
  429. 14:57to be stubborn because there is every
  430. 14:59reason to quit. We're losing like
  431. 15:01thousands of dollars every single month
  432. 15:03and we have been for like God knows how
  433. 15:05long, but I keep going because if I keep
  434. 15:09changing and if I keep trying something
  435. 15:11different, something good can come out
  436. 15:12of it. The workload I'm going to have to
  437. 15:13put in is insane. I don't want to do it.
  438. 15:15I do want to quit sometimes, but it's
  439. 15:17like who I was one year ago. I was
  440. 15:20worried about problems that don't
  441. 15:21matter. And now I'm focused on like
  442. 15:24doing changes, actually making
  443. 15:25marketing, and it's like nothing's
  444. 15:26working, but I'm not caving in. So, I
  445. 15:28just want to keep focusing and keep
  446. 15:29trying to progress to the next thing and
  447. 15:31just keep pushing forward because until
  448. 15:33it happens, then I'm just going to be
  449. 15:34stuck here. And that's fine, I think.
  450. 15:38>> Yeah. Dang, man. I'm like,
  451. 15:41I love all of that because that's
  452. 15:44exactly what I was feeling, right? And
  453. 15:46like people were telling me the same
  454. 15:48thing, like you got to just get out of
  455. 15:50it. And there were definitely
  456. 15:52>> many moments where I was like, yeah, I
  457. 15:54definitely need to get out of it.
  458. 15:56[laughter]
  459. 15:57Man, if I was smart, I would stop right
  460. 15:59now. And I don't know about for you, but
  461. 16:01for me, part of there's like a couple
  462. 16:03things going on internally for me, it
  463. 16:05was like part of me was like, well, I'm
  464. 16:08not going to quit being in the 5% that
  465. 16:11failed in this business. So I, you know,
  466. 16:14just the stubborn, prideful part of me,
  467. 16:16I guess, was like, no. Uh, and then the
  468. 16:19other part of me was like,
  469. 16:22I want to make this happen. Like, I want
  470. 16:24to, you know, build something for myself
  471. 16:28and I want to do something good for the
  472. 16:30community I'm serving. And um and so
  473. 16:33there's kind of both of those things
  474. 16:34going on for me that kept me driving
  475. 16:37uh even when I was losing thousands of
  476. 16:40dollars a month uh too. And definitely
  477. 16:43not easy. Definitely would prefer to not
  478. 16:47go through that again if I don't have
  479. 16:49to. But also definitely
  480. 16:52has completely shaped my life. Just that
  481. 16:56experience of going through all that and
  482. 16:58persevering through it and figuring it
  483. 17:00out. It has completely changed my life.
  484. 17:03Uh, and now, you know, I I have so much
  485. 17:07I mean, it sounds like you already have
  486. 17:08this, which I I was I didn't have at
  487. 17:10least in the middle of when I was going
  488. 17:12through it. But I I have so much
  489. 17:13confidence now that I can make a mistake
  490. 17:18>> and
  491. 17:20and it's not going to ruin me, right?
  492. 17:22Like I think I had this fear like, man,
  493. 17:24I'm going to make a mistake. I'm going
  494. 17:26to be a failure and you know and it's
  495. 17:29just going to ruin my life. And now I'm
  496. 17:32like, whoa,
  497. 17:34I might fail at something, but I'm not a
  498. 17:37failure. Uh, and you know, I have
  499. 17:41confidence that no matter what hole I
  500. 17:43dig myself into now, I can dig myself
  501. 17:45out because I dug myself out of that
  502. 17:46one. Right? So, I don't know. I'm just
  503. 17:49sharing like stream of consciousness
  504. 17:50like some of the the internal stuff
  505. 17:52going on within me when I was going
  506. 17:54through the exact same type of scenario
  507. 17:56that sounds like you're going through
  508. 17:57right now.
  509. 17:58>> Yeah.
  510. 17:59>> I don't know any of that resonate or how
  511. 18:02are you thinking about it?
  512. 18:04>> I want people to try like it's like it
  513. 18:07this is hell. I hate it. I want to get
  514. 18:09out but like it's just we have to try
  515. 18:11cuz whether I'm doing this or whether
  516. 18:13I'm not trying this things are hell. I
  517. 18:15feel like even if I don't have a
  518. 18:17business to work on, like if there's
  519. 18:18nothing going on in my life, then I
  520. 18:19always invent problems. And it's like
  521. 18:21I'd rather have real world problems and
  522. 18:22maybe a 2% ch chance of getting better
  523. 18:26than to just not try and just feel like,
  524. 18:28oh, what if? Like, yeah, I did what if
  525. 18:30and it it's going very very very bad,
  526. 18:33but at least I saw the outcome and at
  527. 18:35least I put the effort in. And I don't
  528. 18:36want like I feel like it's easy to just
  529. 18:40stay back and do what's comfortable and
  530. 18:42safe, but I feel like it's it's also
  531. 18:44nice to try and give in full effort even
  532. 18:47maybe it doesn't go well.
  533. 18:49>> Yeah.
  534. 18:51Uh question for you.
  535. 18:53>> Oh, well, number one, I just want to say
  536. 18:55this because I think I wanted somebody
  537. 18:57to say this to me, but your story is not
  538. 18:59done yet. So, you know, this I think is
  539. 19:04probably still gonna it's going to turn
  540. 19:05around. And I I'm confident about that
  541. 19:07and you're going to be fine. Uh and the
  542. 19:09and the business I think will probably
  543. 19:10be fine too. But question for you like
  544. 19:13looking back now and if you could go
  545. 19:16back right now to you two years ago,
  546. 19:20what would you do different? What would
  547. 19:22you what would you tell yourself to do
  548. 19:23differently than you did last time
  549. 19:25around? Maybe besides not buying that
  550. 19:27laundromat or maybe it's not buying that
  551. 19:29specific one, but what would you do
  552. 19:31differently?
  553. 19:33I feel like I would have
  554. 19:36I would have pushed myself to focus on
  555. 19:38different things. It's it's hard because
  556. 19:41I don't just it's not just the
  557. 19:43laundromat for me. I do real estate
  558. 19:45full-time. So, it's like 7 days a week.
  559. 19:48I have a second job on the side and then
  560. 19:51I'm exhausted. I'm tired. Sometimes I'm
  561. 19:52up till like 2:00 a.m. 3:00 a.m. trying
  562. 19:54to focus on finishing up work for the
  563. 19:56laundromat, too. I would have told
  564. 19:58myself to focus just on
  565. 20:01I think making sure that everyone has a
  566. 20:02good experience and then after I would
  567. 20:04have focused on trying to scale possibly
  568. 20:07get more clients for pickup and
  569. 20:08delivery. Every other problem I feel
  570. 20:10like that could have been resolved but
  571. 20:11instead of
  572. 20:13instead of just trying to be in the
  573. 20:15business I would have tried to grow and
  574. 20:17focus on the work on the business
  575. 20:19instead of in the business.
  576. 20:21>> Yeah.
  577. 20:24>> Yeah.
  578. 20:25Yeah. when I feel like uh I mean it
  579. 20:28sounds like you were kind of set up like
  580. 20:30in a way that a lot of us were. I mean I
  581. 20:32feel like I was too in the sense of you
  582. 20:34know being sold as a passive business
  583. 20:38and
  584. 20:40uh and then coming into it with that
  585. 20:42mindset. I see people going wrong all
  586. 20:44the time because they just are sold that
  587. 20:47it's a passive business and so they come
  588. 20:50in and are very passive with it and
  589. 20:53things degrade quickly [laughter]
  590. 20:55uh if you don't like pay attention to
  591. 20:58those details you were talking about. Is
  592. 21:00that is that
  593. 21:02>> kind of how you came into with that that
  594. 21:03mindset or how were you thinking about
  595. 21:05it when you got in?
  596. 21:08>> I was very passive. very very passive
  597. 21:11because I was like, "Oh, I'll just make
  598. 21:12enough money in real estate and then
  599. 21:13I'll use that to cover the laundromat um
  600. 21:16expenses."
  601. 21:18>> Yeah.
  602. 21:20Yeah. That's a dangerous one too, right?
  603. 21:22It's like I I would like ask myself like
  604. 21:26why am I working to pay for a business
  605. 21:29that's not like the business is supposed
  606. 21:31to be making money for me. Why am I
  607. 21:32working to pay for that uh out of my own
  608. 21:35paycheck? Uh
  609. 21:38but part of it's a process, you know.
  610. 21:39That's a process.
  611. 21:41>> Definitely.
  612. 21:42Um, okay. So,
  613. 21:45um, you're,
  614. 21:47you know, as the business was struggling
  615. 21:50over the last couple years, what, how
  616. 21:52are you
  617. 21:54like, were you just not paying too much
  618. 21:56attention or you, like you said, you
  619. 21:58were just okay with it? You're like,
  620. 21:59I'll just pay for it through my real
  621. 22:01estate sales or whatever.
  622. 22:05I've
  623. 22:07I have been
  624. 22:10I've been working really hard for the
  625. 22:13past year to just lose money and all the
  626. 22:18money
  627. 22:20like
  628. 22:24the expenses for the laundromat in total
  629. 22:26I think it's around like 15 17k because
  630. 22:30it's $7,000 a month for the rent and
  631. 22:32then we have $7,500
  632. 22:34for payroll.
  633. 22:35$3,000 for utilities and then if
  634. 22:38something breaks maybe an extra 1k if
  635. 22:40it's AC 2K. So monthto month like
  636. 22:43everything changes. Um it's been
  637. 22:46terrifying thinking that like every
  638. 22:49month I have to make $17,000 to break
  639. 22:53even on a 140 a pound.
  640. 22:57It's
  641. 22:57>> Mhm. Um,
  642. 23:00I think logically
  643. 23:03it's just been
  644. 23:06I felt like there wasn't a way out and
  645. 23:07then when I found a way out, it seemed
  646. 23:09like an even worse way out. So then I
  647. 23:11jump back in and now the only way out is
  648. 23:13to make it successful. Otherwise, I'm
  649. 23:15just like this for years.
  650. 23:21>> Yeah.
  651. 23:22>> Yeah. that the the thought of that
  652. 23:27is a good motivator I would say u
  653. 23:30thought of things just kind of staying
  654. 23:31the same and it's like the whole you
  655. 23:33know man now I forget this I always
  656. 23:36butcher these sayings but it's like you
  657. 23:38know if you want something different you
  658. 23:40got to do something different kind of
  659. 23:41thing right if you want the same results
  660. 23:43do the same things you're gonna get the
  661. 23:45same results uh kind of thing and you
  662. 23:48know it sounds like you're on the front
  663. 23:51end of
  664. 23:53kind of that mindset shift of like,
  665. 23:55okay, I need to turn this into something
  666. 23:57otherwise it's going to stay the same
  667. 24:01lo like working to pay for a business.
  668. 24:03Working to pay for other people's
  669. 24:05laundry really is what you're doing. U
  670. 24:08which is not the goal of buying this
  671. 24:10business,
  672. 24:11>> but they're so nice.
  673. 24:14>> Well, yes, I I mean I get that. I get
  674. 24:17that. Uh maybe maybe better to just sell
  675. 24:20the laundromat and pay for people's
  676. 24:21laundry then.
  677. 24:23[laughter]
  678. 24:25>> Uh yeah. So, okay. Over the last couple
  679. 24:28months, uh what have you what's that
  680. 24:31look like? This this change like what
  681. 24:32have you started doing differently?
  682. 24:35>> The other months I was just
  683. 24:38I was just doing what I had to do.
  684. 24:40What's it called? When guys are the bare
  685. 24:42minimum for girls. I was the bare
  686. 24:44minimum for this business. Um, yeah.
  687. 24:46[laughter]
  688. 24:47>> Just keep keep her around. Keep her
  689. 24:48around. Do do the most I have to or the
  690. 24:50least I have to do to keep her around.
  691. 24:52Yeah, I like that. [laughter]
  692. 24:54>> But I basically it was just standard
  693. 24:56like I was acting as a manager. I wasn't
  694. 24:58acting as like a business owner. And I
  695. 25:01think these past two months I've been
  696. 25:03more proactive. I've been trying to see
  697. 25:04like, hey, how do we get the word out?
  698. 25:06We've been doing Instagram reels, like
  699. 25:08Tik Tok reels, as much content as I
  700. 25:10could. And then we've been pushing out
  701. 25:11flyers. We've been trying little
  702. 25:12changes. I got like a billboard.
  703. 25:14Anything that I could to keep pushing
  704. 25:16the word out and keep trying changes, I
  705. 25:18wanted to do it. Um, it was just in the
  706. 25:22past it was just what kind of
  707. 25:24do I have to take care of so this place
  708. 25:25doesn't fall apart and burn down. But
  709. 25:27now it's like oh how can we actually
  710. 25:29make things better? Like what can I do
  711. 25:30today to work on it? And it's been more
  712. 25:33exciting. It's a bit tough because it's
  713. 25:37I feel like any business owner like it
  714. 25:38was never we just came in here because
  715. 25:40we thought it was going to be better and
  716. 25:42there was more freedom, but I feel like
  717. 25:44there's no freedom for a short time and
  718. 25:46I'm willing to accept that. And even if
  719. 25:47I have to sleep less for like maybe a
  720. 25:49few months, I'm okay with that, too.
  721. 25:52But what was the question? Because I
  722. 25:54feel like I kind of fell off. [laughter]
  723. 25:56>> No, I was just No, I was just talking
  724. 25:57about uh or asking you about like what
  725. 26:00what have you started doing differently
  726. 26:01over the last couple months? I mean,
  727. 26:03you're talking about kind of your your
  728. 26:04frame of mind, your mindset, being
  729. 26:07different, acting more like a business
  730. 26:09owner as opposed to the do the bare
  731. 26:12minimum uh kind of person.
  732. 26:14>> Um
  733. 26:16>> yeah. Uh yeah, but I mean I think that
  734. 26:19that's uh
  735. 26:22I mean
  736. 26:24you said something in there. I just want
  737. 26:26to highlight this because I think it's
  738. 26:27so key and I think it's the exact
  739. 26:30opposite of
  740. 26:31>> the mindset you and I both kind of came
  741. 26:34into this business with and a lot of
  742. 26:35people coming into this business with.
  743. 26:36You said,
  744. 26:38>> I might have to work really hard for a
  745. 26:39little while. I might have to go with no
  746. 26:42sleep. I might have to, you know, be
  747. 26:44exhausted for a while, but it's for a
  748. 26:47reason, right? It's for a purpose.
  749. 26:51>> How many hours did you get to sleep when
  750. 26:53you were starting?
  751. 26:55>> [laughter]
  752. 26:56>> Well, it was Well, I also had like a
  753. 26:58baby at the same time. Uh, so I but I
  754. 27:03[snorts] mean I not many like I I was
  755. 27:05working a lot like the whole goal for
  756. 27:06me, this is this is the irony, right?
  757. 27:08And this is probably for you too. The
  758. 27:09whole goal for me was like I found out
  759. 27:12about laundromats through a family
  760. 27:13friend. He bought one laundromat,
  761. 27:15replaced his tech income and went from
  762. 27:17working 60 to 70 hours a week to working
  763. 27:20five or 10 hours a week. And I was like,
  764. 27:22"Yeah, that sounds great. I'll do that.
  765. 27:25And so the whole goal was money coming
  766. 27:27in with very little time commitment. And
  767. 27:30it ended up being the exact opposite. I
  768. 27:31was losing money and I was spending a
  769. 27:34ton of time
  770. 27:36uh on the business. So it was it was
  771. 27:39rough. It was like one of the roughest
  772. 27:41times of my life, honestly. Uh because I
  773. 27:44was losing money and I was couldn't
  774. 27:46figure out what to do and I felt like a
  775. 27:48failure and was embarrassed. And then I
  776. 27:51had people telling me I told you so. and
  777. 27:53yada yada yada. But
  778. 27:56>> uh yeah, to answer your question though,
  779. 27:58not much sleep for sure because even
  780. 28:01when I was at home and in bed, I'd like
  781. 28:05lay awake trying to figure out how to
  782. 28:08get out of my situation [laughter]
  783. 28:09like no matter how or I'd wake up in the
  784. 28:12middle of the night and then I couldn't
  785. 28:13go back to sleep because I'm like, what
  786. 28:14am I going to do? Like,
  787. 28:17you know, I can't I can't turn this
  788. 28:19thing around. It took it took a little
  789. 28:21while. took a couple years.
  790. 28:23>> It won't take you that long, but
  791. 28:25>> starting now.
  792. 28:27>> Yeah, it won't it won't take you that
  793. 28:28long. I I guarantee you. I mean, you
  794. 28:30have a different mindset, right? You
  795. 28:32have that,
  796. 28:33>> okay, I'm gonna have to double down. And
  797. 28:35I think that that's like a big
  798. 28:36difference for a lot of people. A lot of
  799. 28:39people want the passive income,
  800. 28:40>> right?
  801. 28:41>> But and passive income is a thing, but
  802. 28:45you never just get maybe not in this
  803. 28:47business so much, uh, at least for a
  804. 28:50while, but you never get passive income
  805. 28:52until there's a mountain of work put
  806. 28:56behind that passive income, right?
  807. 28:59>> Always takes a mountain of work to get
  808. 29:02passive income. And there's not, at
  809. 29:05least to my knowledge, there's not
  810. 29:06really a whole lot of ways to shortcut
  811. 29:08this. Um, so,
  812. 29:11you know, but that's that's what you're
  813. 29:14saying. You're like, hey, I'm going to
  814. 29:15put in a mountain of work here if it
  815. 29:17needs it, you know, to get to that point
  816. 29:19where I don't have to put in the
  817. 29:20mountain of work every day.
  818. 29:23But, but it, you know, it's going to be
  819. 29:26some work. It's gonna be some work.
  820. 29:30Yeah. Um, do you have a sense of
  821. 29:35do you have a sense of
  822. 29:37what
  823. 29:39is missing or what is wrong
  824. 29:44that
  825. 29:45needs to be fixed to or or added or
  826. 29:49replaced to grow this business? This
  827. 29:52your particular one.
  828. 29:56I think I'm the number one problem
  829. 29:58because I even though oh I'm really
  830. 30:00trying like to be honest I feel like I
  831. 30:03could have been trying harder even
  832. 30:05though oh I have this I have that like
  833. 30:06everything's an excuse. Nobody
  834. 30:09nobody wants to hear I just
  835. 30:11haven't done enough and I feel like
  836. 30:12anything is possible with the right
  837. 30:14amount of effort and if I'm doing the
  838. 30:15correct things then of course it's going
  839. 30:17to work out. I think that the number one
  840. 30:19thing, the only way that I'm going to be
  841. 30:20able to fix this is um pickup and
  842. 30:22delivery because for 25 cents for 7
  843. 30:27minutes, I don't know how I'm going to
  844. 30:28reach $17,000
  845. 30:30um a month in expenses. But I,
  846. 30:36you know, honestly, I'm lost. I have no
  847. 30:38idea what to do. So, I'm just gonna
  848. 30:41>> Yeah.
  849. 30:43>> Yeah. No, and listen, I I mean, we
  850. 30:44talked about this before hitting record.
  851. 30:46I mean, I think we should just jump on a
  852. 30:47call and and go through everything kind
  853. 30:49of systematically and and develop a
  854. 30:51plan.
  855. 30:52>> Uh because mostly for selfish reasons so
  856. 30:55that you know, you can come back on
  857. 30:56later and be like,
  858. 30:57>> "My business is doing great now. This is
  859. 31:00awesome. I love it." Right? That's my
  860. 31:01selfish for another podcast episode. Uh
  861. 31:05no, but I mean I I think that's tough,
  862. 31:07right? And and again, I don't want to
  863. 31:09like
  864. 31:11totally parallel my story with your
  865. 31:12story, but there's just so many
  866. 31:13parallels here where, you know, when
  867. 31:16you're in the middle of this situation,
  868. 31:18>> like you're losing money and like it's
  869. 31:21so [clears throat]
  870. 31:23so hard to see the path out. Like you're
  871. 31:27too in it. And it takes somebody kind of
  872. 31:30outside of the situation to look in and
  873. 31:32be like, "Okay, here's, you know, here's
  874. 31:35the path out of the forest." like you're
  875. 31:37in a deep dark forest right now. Here's
  876. 31:38the path out. You can't see it because
  877. 31:40you're in it, but here's the path out.
  878. 31:42Um,
  879. 31:44and you know, and one thing I want to
  880. 31:46say too is I really appreciate about you
  881. 31:51that you are just kind of taking
  882. 31:53responsibility for it here and you're
  883. 31:55saying, "Hey, it's on me. Like, I made
  884. 31:57some mistakes and it's on me and it's
  885. 31:59going to be up to me to dig my way out
  886. 32:02of this." I really appreciate that and I
  887. 32:04think that that's a great mindset to
  888. 32:07have. Um
  889. 32:09my only one thing I want to say to you
  890. 32:11is don't be too hard on yourself. Uh
  891. 32:15because taking responsibility is good
  892. 32:17and taking responsibility for for the
  893. 32:19mistakes and for the actions it's going
  894. 32:21to take to fix the mistakes good
  895. 32:24but beating yourself up not good and not
  896. 32:27helpful and productive because you're
  897. 32:29not a you're not a failure at this
  898. 32:31laundromat because you still have it and
  899. 32:34it hasn't failed yet. It's not
  900. 32:36performing but it hasn't failed yet. And
  901. 32:40also you've succeeded in a lot of other
  902. 32:42areas in life, right? And you got to
  903. 32:45give yourself a little grace that you've
  904. 32:47owned it for two years, but you haven't
  905. 32:48really
  906. 32:50I mean, according to you, you like you
  907. 32:52haven't really put a whole lot of effort
  908. 32:53in in for for two years. You've only
  909. 32:56been doing that for a couple months
  910. 32:57here. And so, you're kind of just new
  911. 33:00still at this. And there's more to
  912. 33:02learn. And like you said, you're just
  913. 33:04anybody when they start something new,
  914. 33:06you're not really good at it. And it
  915. 33:08takes a little time to to get good. So,
  916. 33:11I just wanted to tell you that because I
  917. 33:13I do really appreciate that you take
  918. 33:14responsibility, you know, and have
  919. 33:16acknowledged like I've had excuses and
  920. 33:18things like that, but you know, I'm
  921. 33:20going to have to dig my way out of this,
  922. 33:22which I appreciate, but I don't want you
  923. 33:24to beat yourself up and feel bad because
  924. 33:27that won't help, right? And it's
  925. 33:29probably not true. Uh it's probably not
  926. 33:32all your fault and there probably is
  927. 33:34things you can do better and
  928. 33:35differently. Uh but I like she's making
  929. 33:39faces like well maybe it's it's my
  930. 33:41fault. It's [laughter]
  931. 33:44uh that's funny. Um okay. Well, and I
  932. 33:47think that mindset is is why like I
  933. 33:50don't have any worries for you. Like I
  934. 33:52know, you know, you walk a mile in the
  935. 33:55forest, you might have to walk a mile
  936. 33:56out, but you're going to get out, you
  937. 34:00know, and maybe you'll find somebody
  938. 34:03with a dirt bike coming by that can help
  939. 34:06speed you out. I don't know. Maybe. You
  940. 34:08know what I mean? That's what I'm
  941. 34:10talking about. That's what I'm talking
  942. 34:11about. Um, okay. So, you're still doing
  943. 34:15real estate full-time. Is that your main
  944. 34:18gig?
  945. 34:19real estate we do full-time. I
  946. 34:25I
  947. 34:26pretty much
  948. 34:29I think it's more real estate than
  949. 34:32laundromat still just because I I can't
  950. 34:34stop real estate otherwise
  951. 34:37>> store pay for [laughter] the laundromat.
  952. 34:41>> Um but I I love real estate so much. I
  953. 34:44love doing it with the laundromat. I
  954. 34:46just it's just been challenging to
  955. 34:48juggle things and I'm learning as I go.
  956. 34:52>> Yeah.
  957. 34:53>> Well, I'll tell you too that uh owning a
  958. 34:56laundromat is a lot more fun when you
  959. 34:58make money owning the laundromat. So,
  960. 35:01let's uh get you making money with the
  961. 35:02laundromat and the real estate for a
  962. 35:04little while there and uh it'll be a lot
  963. 35:06more fun for you. How about that? Yeah.
  964. 35:10Um how how much are you working on the
  965. 35:13laundromat these days? Like cuz when
  966. 35:15you're working full-time, I know you're
  967. 35:17like pulling double duty and stuff, but
  968. 35:19like you have an idea of like how many
  969. 35:20hours you're putting into the laundromat
  970. 35:22right now?
  971. 35:23>> Not exactly because it gets really
  972. 35:25sporadic throughout the day. Um, if
  973. 35:27anything happens, I try and resolve it.
  974. 35:29But usually from morning till like 5:00
  975. 35:32p.m. 8:00 p.m. it's real estate. And
  976. 35:35then laundromat stuff, it'll either
  977. 35:37happen from 10:00 p.m. to 1:00 a.m. or
  978. 35:4111:00 p.m. to 2:00 a.m. 3:00 a.m. Um, I
  979. 35:45think it is probably like now that
  980. 35:47you're saying it, I should be putting in
  981. 35:49more hours. So, I I appreciate you
  982. 35:50asking.
  983. 35:51>> Well, okay. Hold on here. I'm not saying
  984. 35:54to stay up later at night. I mean, you
  985. 35:56also need to sleep. You got to sleep a
  986. 35:58little bit at least. Some
  987. 36:02some You're human, right? You got to
  988. 36:05sleep.
  989. 36:06>> But I wake up late, so I'll wake up at
  990. 36:08like 10 p.m. 10 a.m.
  991. 36:10>> Okay. I was like 10 p.m. That's just
  992. 36:12late. Maybe you're sleeping too much. I
  993. 36:14don't know. No, I'm just kidding. Uh
  994. 36:17yeah. Okay. Well, as long as you're
  995. 36:19getting some sleep still, I still want
  996. 36:20you to be able to sleep. So,
  997. 36:22>> well, yeah. I just I wasn't asking that.
  998. 36:24So, you put more hours in. I was just
  999. 36:25curious like how many you're putting in.
  1000. 36:27Uh what are you what are you doing with
  1001. 36:29those hours? Like when you're when
  1002. 36:30you're working, are you Yeah. What are
  1003. 36:32you doing?
  1004. 36:33>> The number one thing that's gotten me
  1005. 36:35the most reach has always been content.
  1006. 36:37So even though if I make a video, if it
  1007. 36:40just gets if it one video gets 1,000
  1008. 36:42views on Tik Tok, and then one video
  1009. 36:45gets 500 views on Instagram, 300 on
  1010. 36:47YouTube, together, that's 1,800 people
  1011. 36:49that saw the story. And if I do that
  1012. 36:52every single day, I could get 30,000
  1013. 36:54views. there's no money that I have to
  1014. 36:57pay for just the organic content. So, I
  1015. 36:59feel like that's been the most helpful.
  1016. 37:01Um, and then besides that, we've been
  1017. 37:03trying to get into online stuff.
  1018. 37:04Everyone's telling me SEO. So, yesterday
  1019. 37:06I set up Google Ads. And then I'm trying
  1020. 37:09to learn more and more for Google My
  1021. 37:10Business. We did post up until June
  1022. 37:1318th. So, anything online that I can set
  1023. 37:15up, I've been trying to, but I feel like
  1024. 37:18a lost dog and I don't know what's going
  1025. 37:21on.
  1026. 37:23>> Yeah. Well, couple couple thoughts on
  1027. 37:25that just uh just from my perspective.
  1028. 37:28Number one, I mean, I think all that's
  1029. 37:30great and I think uh the content stuff
  1030. 37:32is really good and you're right that you
  1031. 37:35know, you're getting a lot of views just
  1032. 37:37kind of organically, which is good.
  1033. 37:39>> I found that doesn't always translate,
  1034. 37:41at least immediately, to customers
  1035. 37:45coming in the door. I don't know. Have
  1036. 37:46you seen more customers coming in
  1037. 37:47because of that yet or not yet?
  1038. 37:50>> I think we got maybe
  1039. 37:54self-service wise, I saw it increase.
  1040. 37:57So, I feel like it's going well there.
  1041. 37:58And then one girl was in the store. She
  1042. 37:59was like, "Oh, your content's working. I
  1043. 38:01saw you on TikTok." But
  1044. 38:02>> Oh, nice.
  1045. 38:05>> For pickup and delivery, I'm not sure.
  1046. 38:07We did get one new person um that I'm
  1047. 38:10sure is from the content, but I haven't
  1048. 38:12been able to track enough. So, I think
  1049. 38:14definitely either I need to double down
  1050. 38:17on content and triple it, or I don't
  1051. 38:20know what to do. Well, you're you're
  1052. 38:22just starting it, right? It takes it's
  1053. 38:24like the whole like hockey stick effect,
  1054. 38:26right? It's like takes some time for it
  1055. 38:28to kind of ramp up, ramp up, ramp up,
  1056. 38:30and then you'll get you'll take off. And
  1057. 38:32you will your content's really good. Uh
  1058. 38:34that's why I was like, let's let's snag
  1059. 38:36her now. Get her on here now before
  1060. 38:38she's famous. Uh yeah. Yeah. Uh but so
  1061. 38:43it'll it'll keep growing for sure. Um,
  1062. 38:46and also SEO is really good and I would
  1063. 38:48definitely, you know, keep working on
  1064. 38:50the SEO, you know, stuff and the Google
  1065. 38:53business. Like the Google business is
  1066. 38:54probably the biggest thing. So stay on
  1067. 38:56top of that.
  1068. 38:57>> Um, but um,
  1069. 39:00SEO and content tend to be really good
  1070. 39:04for the long game.
  1071. 39:07>> Yeah. and Google business uh
  1072. 39:11optimization and ads specifically for
  1073. 39:15pickup and delivery tend to be good for
  1074. 39:18adding customers in the short game. Now,
  1075. 39:20the benefit of social media and all that
  1076. 39:24stuff is it's free. Like you're saying,
  1077. 39:26it's organic, it's free, and the ads you
  1078. 39:28have to pay, which is really I'll just
  1079. 39:30speak from my experience. It was really
  1080. 39:31hard for me to send any marketing
  1081. 39:34dollars out when I was losing money
  1082. 39:36because it just feels like more money
  1083. 39:37going out. Um, but with that said, that
  1084. 39:41is the way to grow kind of the service
  1085. 39:45side of the business, the drop off or
  1086. 39:46pick up and delivery quicker in the
  1087. 39:49short term. Um, so it's kind of a both
  1088. 39:51and a shortterm and a longer term uh
  1089. 39:54play there.
  1090. 39:56Can I ask you when you were going to
  1091. 39:59quit? What what made you decide to keep
  1092. 40:01going? And then how are you different
  1093. 40:02from the person that started in the
  1094. 40:05beginning?
  1095. 40:07>> Yeah, good question. So, um
  1096. 40:11I just vulnerable moment over here. Uh
  1097. 40:15you know, part of what made me not quit
  1098. 40:16is
  1099. 40:18not wanting to feel like a failure. um
  1100. 40:22you know and then a little bit of that
  1101. 40:23stubbornness. But the other side of it
  1102. 40:26was I didn't know how to get out. Like I
  1103. 40:29literally didn't know how to get out.
  1104. 40:31I'm like well I'm not making any money.
  1105. 40:34Like who's going to buy my laundromat?
  1106. 40:37And you know I was like underwater. I
  1107. 40:40had like loans and stuff and like for
  1108. 40:43equipment and
  1109. 40:45uh I just I literally just didn't know
  1110. 40:47how to get out and I couldn't find
  1111. 40:49anybody to help me and I was scared to I
  1112. 40:51was scared to reach out to a broker
  1113. 40:52because the broker was the one who got
  1114. 40:54me into the situation in the first
  1115. 40:57place, you know, and so I didn't I just
  1116. 41:01didn't know how to get out. Part of me
  1117. 41:02was like, "No, I'm going to make it
  1118. 41:03work." And part of me was like, "No, I
  1119. 41:05want out, but I just don't know how to
  1120. 41:07get out." Um,
  1121. 41:09so there's that. And then how I'm
  1122. 41:12different. I mean, you said something
  1123. 41:14that really resonated with me. You were
  1124. 41:15like, um, you know, I was just dealing
  1125. 41:18with
  1126. 41:20problems that felt like a big deal at
  1127. 41:23the time. Now those problems don't feel
  1128. 41:26nearly as big. Like I'm able to handle
  1129. 41:29bigger problems.
  1130. 41:32Um, I have been thoroughly convinced
  1131. 41:36that I'm I've I tend to be like a lone
  1132. 41:39wolf
  1133. 41:40>> kind of guy like do things on my own.
  1134. 41:42I'm very now especially you know I'm
  1135. 41:45like very confident in my competence
  1136. 41:48>> and but that that makes my tendency to
  1137. 41:52be to depend only on myself and
  1138. 41:56>> want to do everything on my own.
  1139. 41:59However, I am now thoroughly convinced I
  1140. 42:01have to do this consciously. So, this is
  1141. 42:03not like a reflex for me, but I'm
  1142. 42:05thoroughly convinced that
  1143. 42:08involving other people is
  1144. 42:12so much better. I mean, problems get
  1145. 42:15solved faster. I get perspectives I
  1146. 42:17couldn't get on my own. Um, you know, if
  1147. 42:20I'm ever going to do something new, like
  1148. 42:22buy a new business or a new investment
  1149. 42:23or something like that. you I heard
  1150. 42:26somebody I can't remember who said this
  1151. 42:27but you know they said when you're doing
  1152. 42:30something new like that borrow somebody
  1153. 42:32else's 10,000 hours right um and
  1154. 42:37that resonates with me so much after my
  1155. 42:40experience right and and the thing too
  1156. 42:42like right if we if you and I had had a
  1157. 42:44conversation before you bought this
  1158. 42:46laundromat we might have been able to
  1159. 42:49you know save you some heartache and
  1160. 42:51some money here uh with that right Um,
  1161. 42:55>> I'm so glad.
  1162. 42:55>> But you know,
  1163. 42:58I was here. I was waiting for you to
  1164. 42:59call. I was waiting for you now.
  1165. 43:00>> Sounds good.
  1166. 43:01>> Yeah. Well, and and maybe we can maybe
  1167. 43:04we can do something now and and help you
  1168. 43:06dig out faster, right? Um, but I that's
  1169. 43:09a big difference in me because, you
  1170. 43:12know, I don't know why I have that
  1171. 43:14tendency. There's probably some like
  1172. 43:16childhood trauma or something behind it
  1173. 43:18or something. I don't know. Um, but I
  1174. 43:22have a hard time asking for help and I
  1175. 43:26have a hard time like acknowledging
  1176. 43:27when, you know, I need help. Uh, and
  1177. 43:32that's why like it took me a lot longer
  1178. 43:34to dig myself out of that lawn
  1179. 43:36laundromat, that first laundromat hole
  1180. 43:37than it should have because I was trying
  1181. 43:39to do it on my own. So, that's a big big
  1182. 43:43shift, you know, for me. But also again
  1183. 43:46because I stuck through it, it it gave
  1184. 43:48me a lot of confidence
  1185. 43:50to be able to overcome problems. And
  1186. 43:53it's, you know, I think there's levels
  1187. 43:55to all this too, you know, and I think
  1188. 43:57there's probably a lot more of that for
  1189. 43:59me to learn at bigger and bigger stages,
  1190. 44:02bigger and bigger levels, but problems
  1191. 44:04that used to feel like a really big deal
  1192. 44:06like don't phase me anymore.
  1193. 44:09So yeah,
  1194. 44:13that's a little bit of my baggage
  1195. 44:18>> from my [clears throat] my experience.
  1196. 44:21Um, okay. So,
  1197. 44:23do you you might you might not even know
  1198. 44:25the answer to this question, but
  1199. 44:27>> do you like what's the goal right now? I
  1200. 44:30mean, obviously the the immediate goal
  1201. 44:32is to try to get this thing profitable
  1202. 44:34as quickly as possible. Um,
  1203. 44:37are you trying to get it profitable so
  1204. 44:40you can keep it? Profitable so you can
  1205. 44:42sell it?
  1206. 44:44I Do you have an idea? You're not sure
  1207. 44:46yet?
  1208. 44:50>> I just need a happy ending because I I
  1209. 44:53feel like
  1210. 44:56before we had the businesses, I feel
  1211. 44:58like everyone at some point we have like
  1212. 45:01winters in our lives where things are
  1213. 45:03just horrible and it's like things are
  1214. 45:04unfair. It's one break after another,
  1215. 45:06being hit at you, one cut, whatever. But
  1216. 45:09it's
  1217. 45:11I feel like if you can go through the
  1218. 45:13pain of life just sucking because it
  1219. 45:15sucks no matter what, then I feel like
  1220. 45:17it's training us for something better.
  1221. 45:19And it's like my life sucked for no
  1222. 45:21reason. Now I can make it suck because I
  1223. 45:22have a business, but have a 2% chance of
  1224. 45:24increasing it, being better, and having
  1225. 45:26it become a happy ending. And I like
  1226. 45:28business because I feel like it gives
  1227. 45:30you the opportunity to go through go
  1228. 45:34through life. It still sucks, but it
  1229. 45:36gets better and I feel like there's more
  1230. 45:37rewards, but I'm not sure. I'm just
  1231. 45:40hoping for the happy ending.
  1232. 45:43>> Yeah. Yeah.
  1233. 45:46Well, I like that. And I I think that,
  1234. 45:50you know, on a
  1235. 45:53long enough horizon, like happy ending
  1236. 45:56is just what time frame you choose to to
  1237. 46:00make the ending, right? like
  1238. 46:02>> you know even you know even in like with
  1239. 46:05my laundromat when it was failing and I
  1240. 46:07was like five years into it and still
  1241. 46:09struggling and stuff it that was not a
  1242. 46:12happy ending but
  1243. 46:14>> but right now I'm sitting here talking
  1244. 46:17to you which is very cool and I'm also
  1245. 46:19just past the camera is the beach
  1246. 46:22because I'm in Hawaii right now right
  1247. 46:24and but it's also not my ending you know
  1248. 46:26it's still part of the journey right so
  1249. 46:29but I wouldn't be here if it wasn't for
  1250. 46:31the laundromat sucking so much.
  1251. 46:34>> You're honestly the goat. Like I've when
  1252. 46:36I started my laundromat, I was watching
  1253. 46:38your videos. I was watching your
  1254. 46:39interviews. So I've like re the second I
  1255. 46:41saw your name, any email you said, I was
  1256. 46:43like, "Okay, I'll be there."
  1257. 46:45>> That's so cool. Well, I appreciate that.
  1258. 46:48And and honestly, I'm going to I'm going
  1259. 46:50to kind of reflect it back to you a
  1260. 46:52little bit because the Rio goats are
  1261. 46:54people like you who are willing to come
  1262. 46:56on and share your experience and you
  1263. 46:58know because I learn a lot you know from
  1264. 47:01hearing your experience and and other
  1265. 47:03guests who come on the show and so I and
  1266. 47:05I know it's like a sacrifice for you and
  1267. 47:08you know you you should probably be
  1268. 47:10sleeping now. It's not 10 pm yet for
  1269. 47:12you. So no I'm just kidding. I just got
  1270. 47:14[laughter]
  1271. 47:16uh No, but I really do I really do
  1272. 47:18appreciate it and and you know, nobody
  1273. 47:20has to give up their time to come on
  1274. 47:22here and share their story and
  1275. 47:23especially in like it's really difficult
  1276. 47:26to do while you're in the middle of
  1277. 47:28trying to figure it out. Um and so I
  1278. 47:31really like admire that and appreciate
  1279. 47:33that and I think a lot of people will uh
  1280. 47:37admire that also but also get a lot out
  1281. 47:39of it. Um because this industry not as
  1282. 47:43much on this channel but
  1283. 47:45>> you know it can be painted in a very
  1284. 47:49you know sunshine and rainbows light
  1285. 47:51right it's a you know passive easy like
  1286. 47:55all these things 95% success rate make
  1287. 47:58it sound easy but here's the reality is
  1288. 48:01like sometimes it's not easy and you got
  1289. 48:04to figure it out but that's part of
  1290. 48:06being an entrepreneur right is solving
  1291. 48:10problems,
  1292. 48:12figuring out, you know,
  1293. 48:15difficult things and turning them
  1294. 48:17around. Like that's what we do is we
  1295. 48:19solve I heard somebody say an
  1296. 48:21entrepreneur is somebody who just solves
  1297. 48:23problems for a profit, right?
  1298. 48:26>> Uh you're still in the middle of solving
  1299. 48:28that problem and getting to the profit
  1300. 48:29part, but you're going to get there.
  1301. 48:31Like I I don't have any doubt you're
  1302. 48:32going to get there. Uh for sure. Um, but
  1303. 48:36it it's just a matter of walking through
  1304. 48:38what you got to walk through to get
  1305. 48:39there, which, you know, probably won't
  1306. 48:42be fun for a little bit.
  1307. 48:44>> Well, no, I appreciate you so much for
  1308. 48:46like even inviting me to the show. I
  1309. 48:48feel like you guys you have so many
  1310. 48:50people that you could interview. You're
  1311. 48:51in Hawaii. I would I hope you enjoy your
  1312. 48:53time. I didn't I don't want to take up
  1313. 48:55too much of your vacation.
  1314. 48:56>> No, it's not my Well, we bought a house
  1315. 48:58here. I'm This is like
  1316. 49:01>> You live in Hawaii and Orange County,
  1317. 49:03California. We bounce back and forth.
  1318. 49:05We're This is what I'm saying is like I
  1319. 49:08would not be doing that if my laundromat
  1320. 49:10didn't suck and I didn't lose a bunch of
  1321. 49:13money. And
  1322. 49:15>> you know, it just it took me on this
  1323. 49:17weird path where I was the world's worst
  1324. 49:20laundromat owner for a little while
  1325. 49:22>> and then,
  1326. 49:23you know, figured a few things out and
  1327. 49:26started sharing some lessons and then
  1328. 49:27that turned into a YouTube channel and
  1329. 49:31then that turned into a podcast and then
  1330. 49:33that turned into, hey, I'm going to jump
  1331. 49:35on calls with people and try to help
  1332. 49:37them with their get their laundromat or
  1333. 49:39fix their laundromat or whatever or grow
  1334. 49:40their laundromat. And then that turned
  1335. 49:42into like this weird online business
  1336. 49:44that I'm doing. And I never planned it.
  1337. 49:47And I could never have planned it. And
  1338. 49:49it never would have happened if I didn't
  1339. 49:51go through the problems that I went
  1340. 49:54through with that first laundromat and
  1341. 49:56become the person that I've become up to
  1342. 49:59this point because I wouldn't be the
  1343. 50:02same guy without those problems. And
  1344. 50:04that's part of like that forging process
  1345. 50:07that you are in the middle of right now,
  1346. 50:10which is not pleasant. But uh I'm like
  1347. 50:14100% convinced that if you just
  1348. 50:17persevere, whatever that looks like, you
  1349. 50:19just don't give up.
  1350. 50:21>> It doesn't that means maybe maybe not
  1351. 50:23giving up looks like selling the
  1352. 50:24laundromat and going all in into real
  1353. 50:26estate even more or pivoting to a
  1354. 50:29different business or a different
  1355. 50:30laundromat or whatever. But whatever it
  1356. 50:32is, you just don't give up. You're for
  1357. 50:35sure going to be successful. Like it's
  1358. 50:38going to happen because you have that
  1359. 50:40mindset that you need and you have the
  1360. 50:41drive that you need uh to get there. So,
  1361. 50:46I'm excited. I'm excited for you. I know
  1362. 50:48that you're in a rough spot right now,
  1363. 50:50but I think that you're in the beginning
  1364. 50:53phases of digging your way out of that
  1365. 50:55and having something special happen.
  1366. 50:58I do.
  1367. 51:00Yeah. I
  1368. 51:02I feel like I don't know how to say it.
  1369. 51:05Um delusional, but I feel like that's
  1370. 51:09the kind of delusion I have to have in
  1371. 51:11order to make it anywhere. And I don't
  1372. 51:12know what's going to happen in the
  1373. 51:14future, but it's like I think every
  1374. 51:16business is working super hard, seeing
  1375. 51:18no results, and then keeping on going.
  1376. 51:20And like I'm
  1377. 51:22I am a little bit nervous and scared,
  1378. 51:24but I feel like the only way I get over
  1379. 51:27that is by trying to do something about
  1380. 51:28it. So, I'm happy.
  1381. 51:31Yeah, I think that's exactly right. And
  1382. 51:34a delusion is
  1383. 51:37probably the primary characteristic of
  1384. 51:40anybody who's had any success in
  1385. 51:42business. Like genuinely mean like
  1386. 51:44that's a great word for that's probably
  1387. 51:47the number one characteristic of a
  1388. 51:49successful business owner is delusion
  1389. 51:52because you got to be able to see things
  1390. 51:53that other people don't see or think are
  1391. 51:56crazy. Like you got to be able to see
  1392. 51:58that. Uh, so that's why I'm saying like
  1393. 52:00I'm not worried about you. You have the
  1394. 52:03right kind of delusion and willing to
  1395. 52:05put in the effort behind the del. That's
  1396. 52:07where it really comes down to you. You
  1397. 52:08got to believe it and then you got to be
  1398. 52:10able to put the mountains of effort
  1399. 52:12behind that delusion to be able to make
  1400. 52:15it into something. And that's where
  1401. 52:17you're at right now. You weren't there,
  1402. 52:19but that's where you're at right now.
  1403. 52:23>> I'm excited. We're gonna have to do
  1404. 52:24another one of these and get an update
  1405. 52:26when you're crushing it or you sell it
  1406. 52:29for a boat boatload of money and uh you
  1407. 52:33know we hear you can tell us all how you
  1408. 52:35did it. Exactly. It'd be great. That'll
  1409. 52:38be great. Awesome. Uh anything else we
  1410. 52:40need to cover or any other um parts of
  1411. 52:43your story or lessons or anything you
  1412. 52:45feel like you learned before we wrap
  1413. 52:47this thing up? Um,
  1414. 52:50I think
  1415. 52:53I think for now I think that's it.
  1416. 52:57>> Okay. Okay. Um, real quick before we
  1417. 53:01before we told actually I have one more
  1418. 53:02question, but before we wrap it up with
  1419. 53:04one last question. I guess this is a
  1420. 53:06question too, so maybe two last
  1421. 53:08questions, but remind us once again,
  1422. 53:10where can people find your content?
  1423. 53:12>> Uh,
  1424. 53:13>> I'm on um Instagram, Tik Tok, and
  1425. 53:15YouTube. Our handle is the clean and
  1426. 53:17comfy laundry or clean and comfy
  1427. 53:18laundry. To be honest, I forgot.
  1428. 53:21>> Yeah,
  1429. 53:22>> that's what I said. [laughter]
  1430. 53:24>> You got it. Came back to you. You're all
  1431. 53:26good. Um, okay. Last question I have for
  1432. 53:29you, and I'm just curious. We kind of we
  1433. 53:31kind of covered this a little bit, but
  1434. 53:32last question I have for you is anybody
  1435. 53:35who's out there looking to buy their
  1436. 53:37first laundromat, you two years ago,
  1437. 53:40>> what's your number one piece of advice
  1438. 53:42for them?
  1439. 53:49I
  1440. 53:52I think the first thing is that to
  1441. 53:55expect it to take 10 times more effort
  1442. 53:57than you expect and then to also factor
  1443. 53:59in the numbers. It's
  1444. 54:02there's a lot of hype around, oh, you'll
  1445. 54:05just buy this business, you'll make
  1446. 54:06money, but every asset that you get can
  1447. 54:08quickly turn into a liability. There's a
  1448. 54:10lot of opportunities to lose money. And
  1449. 54:12then I would just ask them to look at
  1450. 54:14every area where they could lose money.
  1451. 54:16And the third thing is probably
  1452. 54:19I don't know. I think that was it. Like
  1453. 54:21I feel like for me I feel like I'm the
  1454. 54:23worst person to ask cuz people start
  1455. 54:24asking me for advice on Instagram and
  1456. 54:26I'm I'm like we're not even profitable.
  1457. 54:29I can't tell you anything. But I
  1458. 54:32for now the only thing that I can give
  1459. 54:34advice on is just keep going cuz it's
  1460. 54:37like this is hell but we still show up
  1461. 54:40every day so it works.
  1462. 54:41>> [laughter]
  1463. 54:42>> Yeah. What's the There's another quote
  1464. 54:45that I'm probably going to butcher, but
  1465. 54:46it's like when you find yourself in
  1466. 54:48hell, like walking through hell, just
  1467. 54:50keep going or something like that,
  1468. 54:51right? Just
  1469. 54:52>> only way out of it is to go through it.
  1470. 54:55So, just go through it. But I love that.
  1471. 54:59Go uh listen, go subscribe to all the
  1472. 55:02channels over there. Uh show her some
  1473. 55:05love, show her some support. I know a
  1474. 55:07lot of us have gone through this if not
  1475. 55:09in this industry, you know, in some sort
  1476. 55:12of investing or business or something
  1477. 55:14like that. A lot of us have gone through
  1478. 55:16something similar and uh you know, we
  1479. 55:19know like you've just got to persevere
  1480. 55:21through it and it's going to pay off for
  1481. 55:23you in the long run, but in the short
  1482. 55:26term, it's not fun. It's not fun. But
  1483. 55:29thank you so much for coming on. really
  1484. 55:31really appreciate you taking the time
  1485. 55:33and uh chatting and sharing your story,
  1486. 55:36being vulnerable and upfront and open
  1487. 55:39and honest. And uh like I said, we're
  1488. 55:41definitely going to do another one of
  1489. 55:42these because I am confident that you're
  1490. 55:44going to turn this thing around and we
  1491. 55:46want to hear all about that as well. Uh
  1492. 55:50so we'll stay in touch. Yeah.
  1493. 55:53Awesome. All right. Hope you love that
  1494. 55:56episode with the CDS. So much good stuff
  1495. 55:58in there. And listen, she is she put it
  1496. 56:02all all out on the line for us and told
  1497. 56:04us exactly how things are going, all the
  1498. 56:07struggles, the good, the bad, the ugly.
  1499. 56:09And kudos to her and a huge shout out
  1500. 56:11and thank you for her for coming on and
  1501. 56:13sharing that story. And uh listen,
  1502. 56:17all of this will have been a waste of
  1503. 56:19time for you if you don't pick something
  1504. 56:21and put it into action. Even if it's
  1505. 56:23just, hey, take some action towards
  1506. 56:25getting that first laundromat now. take
  1507. 56:27the leap that you've been scared to
  1508. 56:28take. Uh get in get in the game here.
  1509. 56:31Get in the game like Acidia and uh you
  1510. 56:33know, we'll work it out along the way
  1511. 56:34and we'll get you that financial freedom
  1512. 56:36that you're looking for. Awesome. We'll
  1513. 56:38see you in the next one. Peace.

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