The Real Reason Your Meta Ads Aren't Converting — Transcript

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1. 0:00Perfect out. So, my name is
2. 0:03I have three locations.
3. 0:06Three dental offices in Southern
4. 0:07California.
5. 0:09So, as of right now, we're doing around
6. 0:11$2 million in revenue.
7. 0:14And we are essentially stuck.
8. 0:17One of our offices is doing $1.2 million
9. 0:21in
10. 0:22in revenue and the other two offices are
11. 0:24underutilized.
12. 0:25>> Okay.
13. 0:26>> Doing about three to 400,000.
14. 0:28>> Okay.
15. 0:29And you said dental offices?
16. 0:32>> Yeah. Yeah, dental offices.
17. 0:34>> Okay. Got it.
18. 0:36>> cosmetic dentistry in Orange County.
19. 0:38>> Word. So, what's what's holding you
20. 0:39back?
21. 0:41>> So, we have a lead acquisition problem.
22. 0:44So, as of right now, we get
23. 0:47about 30 new leads a month from a
24. 0:50referral.
25. 0:52>> For all three locations?
26. 0:55>> Yeah, for all three locations.
27. 0:56>> So, you must be high ticket.
28. 0:59>> Yeah. Yeah, high ticket.
29. 1:00>> Okay, what's the average case size?
30. 1:03>> Average case size presented is probably
31. 1:06around 19,000 or so.
32. 1:07>> Okay, is this like veneers or something
33. 1:10like that?
34. 1:12>> A lot of implants, veneers,
35. 1:14>> Okay.
36. 1:14>> and like full mouth rehab, yeah.
37. 1:16>> Got it. Word. Okay, so what do you you
38. 1:19have one referral partner who's getting
39. 1:20you 30 leads a month?
40. 1:22>> Correct.
41. 1:23>> Okay, got it. Um
42. 1:25any reason you don't get Like what did
43. 1:27you do to get the referral partner that
44. 1:28you have?
45. 1:31>> We essentially just signed up signed up
46. 1:33on a website. She's a big YouTube
47. 1:34personality.
48. 1:35>> Okay.
49. 1:36>> And we're on a map essentially.
50. 1:37>> Okay, got it. Um are there other people
51. 1:40who exist like her in the world?
52. 1:44>> There are. There's there's one more.
53. 1:46He's in Germany, but she's kind of the
54. 1:48biggest one.
55. 1:49>> Okay.
56. 1:50Uh can you get more from her or 30 is
57. 1:52the absolute max of what she offers?
58. 1:56>> So, I mean, we can get more, but it's
59. 2:00it's not a direct referral.
60. 2:03People find us on our website.
61. 2:04>> Okay.
62. 2:05>> And then they call us and we schedule.
63. 2:07>> And how do they find you?
64. 2:09>> They just find us on the map. We're the
65. 2:11only people in Orange County.
66. 2:12>> Okay. So, any reason you're not running
67. 2:15PPC?
68. 2:16Pay-per-click.
69. 2:17>> So, we we do run PPC at the moment.
70. 2:21We ran a Facebook campaign
71. 2:23about $10,000 a month with an agency.
72. 2:26>> Okay.
73. 2:27>> And the agency was
74. 2:29the the copy was all towards
75. 2:33low low-hanging fruit and it was a lot
76. 2:36of discount compersers.
77. 2:37>> Uh-huh.
78. 2:39>> So, right now
79. 2:41I mean, sorry, over those 3 months
80. 2:44we got zero patients.
81. 2:46>> Okay.
82. 2:47Uh
83. 2:47>> And then, as of right now, we're at
84. 2:49$12,000 a month
85. 2:51in Google campaign.
86. 2:54>> And so, so you are still spending that
87. 2:56money, you're just not getting patients
88. 2:58from it.
89. 3:00>> We just started. We started last week,
90. 3:02to be honest.
91. 3:02>> Got it. What's the offer?
92. 3:05>> Offer is essentially a free consultation
93. 3:09with a free cone beam scan, free smile
94. 3:11assessment.
95. 3:13And then just kind of cleaning.
96. 3:15>> Yeah. Um what can you do
97. 3:19Well,
98. 3:20so, you're spending this money now. Are
99. 3:22you getting clicks? Are you getting
100. 3:23leads?
101. 3:26>> I've had a few clicks, few leads, but a
102. 3:29lot of the keywords we're searching for
103. 3:31are pretty low low volume.
104. 3:35>> Uh-huh.
105. 3:36>> So, we don't get too many clicks, to be
106. 3:37honest.
107. 3:38But, we have got a few phone calls, but
108. 3:40no no actual conversion just yet in the
109. 3:42past week and a half.
110. 3:43>> Yeah. Um so, what's the sales motion?
111. 3:45So, they opt in on the site, then what
112. 3:47happens?
113. 3:49>> They opt in and then I give them a call
114. 3:51personally
115. 3:52within 2 minutes.
116. 3:54>> Wow. Okay.
117. 3:56And then what happens?
118. 3:59>> So, once they once I give them a call, I
119. 4:01get them scheduled as soon as possible.
120. 4:04But, as of right now
121. 4:07So, we have one doctor working within
122. 4:09three offices.
123. 4:11>> Okay.
124. 4:12>> out about 2 and 1/2 weeks.
125. 4:14>> Okay.
126. 4:14>> So, we are essentially booking
127. 4:16empty slots
128. 4:19which are few and far between. So, our
129. 4:21show rate is
130. 4:24decent. I mean, it's about 70% but it's
131. 4:25about 3 weeks out.
132. 4:27>> Okay.
133. 4:29And you just haven't met with these
134. 4:30people yet or you have?
135. 4:31>> Sorry if I'm Sorry if I'm talking a
136. 4:33little weird. I'm hearing a little echo
137. 4:34in the background.
138. 4:35>> Yeah, and I hear it. So, they opt in,
139. 4:38you call, you schedule them 3 weeks out.
140. 4:41Okay.
141. 4:42Then what happens?
142. 4:43>> They
143. 4:44They show up, we present the treatment
144. 4:46plan.
145. 4:48We educate them on exactly why we're
146. 4:49doing this and what the difference is
147. 4:51between normal
148. 4:52>> You pitch them.
149. 4:53>> and holistic dentistry is.
150. 4:54>> Yeah, and you pitch them, right?
151. 4:55>> Yeah.
152. 4:56>> Okay, and then
153. 4:57>> scheduled as soon as possible.
154. 4:58>> And then you get them rescheduled after
155. 4:59they pay, you mean?
156. 5:03>> Rescheduled
157. 5:04uh I guess they're scheduled for their
158. 5:05first appointment.
159. 5:07>> But, the first appointment is the thing
160. 5:08that they show up for, right?
161. 5:11>> Correct.
162. 5:12>> That's where you tell them all these
163. 5:13different you you pitch them and then
164. 5:14they come to another appointment that's
165. 5:15a dental appointment?
166. 5:18>> Yes.
167. 5:18>> Okay, so you do sell them on that first
168. 5:20appointment, correct?
169. 5:22>> Correct.
170. 5:23>> Okay, got it. And so, you have leads
171. 5:25that are going through this process
172. 5:26since you're spending money on PPC right
173. 5:28now, have you made any sales from that?
174. 5:32>> From PPC, not yet, no.
175. 5:33>> So, you said you have 70% that are
176. 5:35showing up. How many have showed up to
177. 5:36create the 70%?
178. 5:39>> So, we used to run PPC in the past
179. 5:42but it was pretty low. So, right now
180. 5:45>> You said you're were Google Ads, so what
181. 5:47ads are you running for Google Ads that
182. 5:48you're spending 12,000 a month on that
183. 5:50you're getting 70% show up rate for?
184. 5:53>> So, we have a Google Ads running for
185. 5:5412,000 a month right now.
186. 5:56>> Right. So, what are the What are these
187. 5:57Google Ads?
188. 5:59On what platform?
189. 6:00Like I said PPC, which is AdWords, which
190. 6:04is the same Basically, I'm saying the
191. 6:05same thing. You're saying what You're
192. 6:07saying we used to run PPC, now we run
193. 6:10Google Ads.
194. 6:12Those are the same thing unless you're
195. 6:13running Google Display, which I doubt,
196. 6:14or YouTube Ads that are pre-roll, but
197. 6:16you probably would have said YouTube
198. 6:17Ads. So, what are you What are we
199. 6:17talking about?
200. 6:20>> I think we're talking about the same
201. 6:21thing. I think I'm being a little bit
202. 6:22confused.
203. 6:22>> I agree. That's my point. So, you had an
204. 6:24agency, and then now you run it
205. 6:26in-house, and you're spending 12,000 a
206. 6:27month. You have 70% showing up. So, So,
207. 6:30you're spending 12,000 on these
208. 6:31keywords, right?
209. 6:34>> Not yet. We We have 12,000 allotted,
210. 6:37haven't been able to spend it yet.
211. 6:38>> So, you haven't spent $12,000.
212. 6:41>> No. No, we have a $12,000 budget.
213. 6:43>> Then, where are these Where are the 70%
214. 6:45Where's 70% show rate coming from? How
215. 6:46many leads do you have that created
216. 6:47that?
217. 6:49>> The 70% show up rate is coming from the
218. 6:52referral.
219. 6:53>> Oh, dude. Then, So, this is
220. 6:57Okay.
221. 6:58Okay. So, you have a budget of $12,000
222. 7:02for Google AdWords that you have not run
223. 7:03yet.
224. 7:06>> Correct. It's running.
225. 7:08>> Okay.
226. 7:08>> I haven't been able to utilize the
227. 7:09budget yet. Yeah.
228. 7:10>> So, you haven't spent any of the money.
229. 7:13>> No. Maybe like a other month so far has
230. 7:15been actually utilized.
231. 7:16>> [laughter]
232. 7:17>> Okay.
233. 7:18Okay. Did the Did the other The agency,
234. 7:21were they able to spend your money?
235. 7:23>> Yes.
236. 7:24>> Okay. Got it. So, I'll I'll tell you
237. 7:27I'll tell you the the two solutions. All
238. 7:29right? Number one is the agency that you
239. 7:31were working with. Did they have
240. 7:32customers who sold the level ticket that
241. 7:34you sell?
242. 7:37>> Yes.
243. 7:38>> Okay. Got it. And so, what were those
244. 7:40people doing that you aren't doing?
245. 7:44>> So, they were
246. 7:46You know what? Let me rephrase that. I'm
247. 7:48so sorry.
248. 7:49We were higher ticket than
249. 7:52every single one of their customers.
250. 7:54>> Okay, but did any of them sell like call
251. 7:55it
252. 7:56>> Did they sell anything that was in like
253. 7:58the 8,000 plus range?
254. 8:01>> Oh, yeah. Yeah, 100%. Everything
255. 8:03They they only marketed one thing,
256. 8:05essentially. They they marketed like
257. 8:08All-on-X is what it's called.
258. 8:09>> Okay.
259. 8:10>> Which is also a $40,000 procedure.
260. 8:13>> Okay, so they do sell stuff that's more
261. 8:14expensive.
262. 8:17>> Yes.
263. 8:18>> Okay, great.
264. 8:19>> to $20,000.
265. 8:20>> Yeah, so what I was trying to what I was
266. 8:22trying to lead you to was the idea that
267. 8:23you agent There was nothing wrong with
268. 8:25the agency. They were getting you leads,
269. 8:26and you had a [ __ ] up sales motion.
270. 8:32And so, I'll say like if I'm in your
271. 8:34shoes, I would probably call that agency
272. 8:36back up and say, "Can you connect me
273. 8:37with the three or four people that
274. 8:38you're currently working with that are
275. 8:39not in my area that are making this
276. 8:41work?"
277. 8:44Now, in all likelihood, you said they
278. 8:46were bringing you the wrong type of
279. 8:47people, right?
280. 8:49>> Correct.
281. 8:50>> But, it's only the wrong type of people
282. 8:51because there's no sales motion to
283. 8:53basically educate them into becoming the
284. 8:54right type of people. So, I'll give you
285. 8:55an example of this. Back in the day when
286. 8:57Groupon was a thing, which you may
287. 8:58remember,
288. 9:00there were plenty of businesses that got
289. 9:02on Groupon, and people would flood, you
290. 9:03know, the front end with kind of these
291. 9:05low barrier offers. The business owners
292. 9:07that didn't understand sales and
293. 9:08basically compared, "Well, I get these
294. 9:10referrals that are super hot, and they
295. 9:11just buy when I offer it to them
296. 9:13compared to cold traffic sales, which is
297. 9:14what this is.
298. 9:16Uh these people are all low quality."
299. 9:17It's like, "Yeah, of course, compared to
300. 9:18referrals, they're they're all going to
301. 9:19be low quality." But,
302. 9:21believe it or not, these leads that that
303. 9:23agency was sending you was still higher
304. 9:24quality than meta leads. And so, you had
305. 9:27this the second hottest leads coming to
306. 9:29you, and you weren't able to convert
307. 9:30them. And so, the problem is the
308. 9:32process. So, can I walk you through what
309. 9:33I think you should do and probably turn
310. 9:35the agency back on?
311. 9:37>> Yeah.
312. 9:38>> and and so, this this one let you know
313. 9:39one thing as well. So the agency was
314. 9:41metal leads.
315. 9:42>> Okay, well yeah, we'll get to the then
316. 9:44then metal leads, yeah, that's going to
317. 9:45be lower quality, but I'll walk you
318. 9:46through what what should happen. If
319. 9:47you've never had metal leads come in and
320. 9:50you just like were expected to run the
321. 9:51same process, there's no chance you're
322. 9:53going to be successful. I'll just tell
323. 9:54you right now.
324. 9:55>> Mhm.
325. 9:55>> Okay?
326. 9:56>> Yeah.
327. 9:56>> So, let's say you've got meta ads, I'm
328. 9:58just going to walk you through and this
329. 9:59is what I'll wrap with, okay? So, you've
330. 10:01got your meta ads, you're going to go to
331. 10:03whatever the offer page is, they're
332. 10:04going to opt-in. Okay, cool. Did they
333. 10:06make the opt-in page?
334. 10:09>> Yes.
335. 10:09>> Okay, so I'm sure they already had a a
336. 10:11format that was working.
337. 10:12After the opt-in page, what was the step
338. 10:14in that funnel?
339. 10:17>> After the opt-in page, it would pop up
340. 10:20in a high-level page.
341. 10:21>> Okay.
342. 10:22>> And then I would call them immediately.
343. 10:24>> Okay, so you would did was there a
344. 10:26scheduling thing there on the thank you
345. 10:28page?
346. 10:30>> Yeah, they would receive a VSL
347. 10:33>> Mhm.
348. 10:33>> that I made as well as they would also
349. 10:37receive automated reminders and text
350. 10:39messages.
351. 10:40>> Okay, but you set them on the phone,
352. 10:41right?
353. 10:43>> Yeah.
354. 10:44>> And you're saying none of the leads were
355. 10:45good?
356. 10:48>> None of them qualified for financing. We
357. 10:51brought We brought a few of them in,
358. 10:53but I mean, these are all people who are
359. 10:55missing most of their teeth. So, almost
360. 10:58like borderline homeless people were
361. 11:00coming in.
362. 11:01So, they just weren't worth our time to
363. 11:02get free consultations.
364. 11:04>> Yeah, so you don't have to give free
365. 11:06consultations to people if they don't
366. 11:07qualify.
367. 11:09>> Mhm.
368. 11:10>> So, I would say fundamentally, like I
369. 11:13this still feels very confusing because
370. 11:15like PPC is probably the number one
371. 11:16channel for for uh dentists doing
372. 11:20high-ticket work like this. And so, the
373. 11:22keywords that you were selecting uh or
374. 11:24that you're currently bidding on, uh
375. 11:26there's probably more that you're
376. 11:27missing, number one. Number two, from
377. 11:29the sales process, having the VSL before
378. 11:31and after, that stuff's good. Meta will
379. 11:33always get you more leads than PPC will
380. 11:34because it's disruption based rather
381. 11:36than intent based, but the leads will be
382. 11:37colder, but there's an ocean of them and
383. 11:38you can spend a lot more, right? And so,
384. 11:41um the vast majority like there's also a
385. 11:43cost thing. Like you probably have to
386. 11:45spend I would say somewhere in the
387. 11:46neighborhood of 5 to 10,000 dollars per
388. 11:48sale is probably what you would expect
389. 11:50uh to spend for something like this, and
390. 11:51that would be kind of like industry
391. 11:53average. And so, you know, the spend
392. 11:55that you actually had with them was
393. 11:56relatively low. Um especially if it was
394. 11:58kind of like the first time you were
395. 11:59really doing it. So, you spent 30 grand,
396. 12:01I can understand why that would be
397. 12:02frustrating. Um but like I would I would
398. 12:05get out of the perspective of like all
399. 12:07the leads are so like are you in a poor
400. 12:09area?
401. 12:11>> No.
402. 12:11>> No, you're in Orange County, right? So,
403. 12:12like
404. 12:13there there's for sure like
405. 12:16there is a PPC path, there is a Meta
406. 12:18path. Both of them work. There's going
407. 12:20to be opt-in speed to lead, VSL before
408. 12:22when they walk in the door, second VSL
409. 12:24when they're in person for the waiting
410. 12:25room.
411. 12:26And then when you present, you'll anchor
412. 12:28high, get financing from the way from
413. 12:30them walking in the door. You'll also
414. 12:32get card on file. It'll probably be
415. 12:33split cuz some people take financing,
416. 12:35some people pay with the card. Um but
417. 12:37you should collect that before you
418. 12:37present payment regardless. And then
419. 12:39from the sales motion itself, um I mean,
420. 12:42if they were truly homeless, then yeah,
421. 12:44that's a waste of time and we should
422. 12:45have we should have screened for that on
423. 12:46the on the call itself. But like what
424. 12:48was your cost per lead rate on on Meta?
425. 12:52>> I wouldn't honestly I'm not 100% sure.
426. 12:55>> Okay. Um that would be worth knowing,
427. 12:57obviously. Um
428. 12:59but like I would say that if you're on
429. 13:01Meta, you're probably going to expect to
430. 13:02convert especially at your price point
431. 13:03somewhere in the like 2 to 5% of leads
432. 13:05range.
433. 13:06At your price point.
434. 13:08And so, it's like okay, let's say cost
435. 13:10per lead is 50 bucks. Uh then it costs
436. 13:12you if you convert 1%, you're at 5 grand
437. 13:14a sale. That that math maths. It's just
438. 13:16that you have to expect when you're
439. 13:17using Meta ads that like these are not
440. 13:19going to be PPC or referral ads. Like
441. 13:21you're going to convert one out of 20,
442. 13:23one out of 50.
443. 13:25And you're going to have to put heavy
444. 13:26screening on the front end.
445. 13:29>> Yeah.
446. 13:30>> The like those are the two
447. 13:32>> would you suggest collecting a deposit?
448. 13:34>> Say it again.
449. 13:36>> For the screening for metal leads or
450. 13:39even the paperclip on Google campaigns
451. 13:42as well.
452. 13:42>> Uh.
453. 13:43>> Would you suggest collecting a deposit?
454. 13:46>> I would I would do a deposit if I felt
455. 13:48if if we were having show up rate
456. 13:49issues, but we aren't having show up
457. 13:51rate issues. The issue I think is in the
458. 13:52set.
459. 13:54So basically the friction to get on the
460. 13:55call with you and what you're saying on
461. 13:57the set, you should have like shouldn't
462. 13:58have had homeless people showing up at
463. 13:59your dental office.
464. 14:01Like you should have been able to
465. 14:02qualify that on the phone. And so on the
466. 14:05set we should have gone for bant, right?
467. 14:06Budget, authority, need, timing. Like,
468. 14:07"Hey, what are you looking for in terms
469. 14:09of budget wise for this? Obviously this
470. 14:11is a four figure plus investment. Just
471. 14:12want to make sure this isn't some sort
472. 14:13of shock for you." The second thing is
473. 14:15need wise, like how important this is
474. 14:17from you from one to 10 to get this
475. 14:18solved.
476. 14:19Uh like right. And then they'll give you
477. 14:21a number and you're like, "Great."
478. 14:22Whatever the number they say, you say,
479. 14:23"Why isn't it a 10?" And you say, "Why
480. 14:25wasn't it a one?" Right? In both of
481. 14:27those scenarios basically get them to
482. 14:28sell themselves on why it actually is
483. 14:29important. Then the third question that
484. 14:31you would ask is um timing. Like if we
485. 14:34could wave a magic wand, would you want
486. 14:35it to get solved today or when would you
487. 14:36want to do this? You want to solve the
488. 14:38people that are either today, basically
489. 14:40as soon as possible, or in the next few
490. 14:42days. The people who are like, "I'd want
491. 14:44to do this and push it out into the
492. 14:45future." Those are tire kickers and are
493. 14:46unlikely to close. And then authority
494. 14:48is, "Are you the person who's going to
495. 14:49be able to make the financial decision
496. 14:50for yourself or do you need someone
497. 14:51else's permission?"
498. 14:55>> Mhm.
499. 14:56>> And so if someone opts in after watching
500. 14:58a VSL, they fill out an application,
501. 15:00uh and then you get on the phone and you
502. 15:02go through bant, you shouldn't have
503. 15:03people who are unqualified who are
504. 15:04walking in the door.
505. 15:08>> Yeah.
506. 15:10>> So it sounds like
507. 15:11>> out of all the people that we actually
508. 15:14screened and got in the door,
509. 15:17one I would say was qualified.
510. 15:19>> Yeah, so I think you like
511. 15:23And the front-end offer was a a free
512. 15:24what?
513. 15:27>> Free consultation and free uh $300 scan.
514. 15:30Uh
515. 15:30$500 is the value.
516. 15:32>> Mhm.
517. 15:33And it was leading to
518. 15:36the implants, correct?
519. 15:39>> Yes. Yeah, it was leading to implants.
520. 15:41>> Yeah, I don't think there's like
521. 15:42honestly like that offer is fine. The
522. 15:44the process that you laid out is more or
523. 15:46less fine. It was probably missing a VSL
524. 15:48before you walked in the door, but after
525. 15:50going through all of these pieces with
526. 15:51you, the set call was the issue.
527. 15:56>> Mhm.
528. 15:57>> And I also don't know anything about the
529. 15:58metrics. Like I don't know how many
530. 15:59leads we had and how much the cost per
531. 16:00lead was. If you had like five leads for
532. 16:02$10,000, that's too expensive. If you
533. 16:04had a 10,000 leads, something was wrong.
534. 16:06So if you were in the 50 to a call at
535. 16:07150 range, it's probably about right. I
536. 16:10don't know what the creative looked
537. 16:11like.
538. 16:11>> Yeah.
539. 16:12>> Were you in the creative or was it just
540. 16:13statics?
541. 16:15>> It was only me essentially.
542. 16:17>> Okay.
543. 16:18>> Full full videos and stuff.
544. 16:19>> Okay. I've got good news and I got bad
545. 16:21news for you.
546. 16:23You You might look homeless.
547. 16:27I'm I'm half joking, but the the reality
548. 16:30is that uh Meta will find people that
549. 16:32look like the avatar that's in the ad.
550. 16:34And so making sure that the ad looks
551. 16:36really premium, really high-end, and if
552. 16:39you have a demographic that is more like
553. 16:41your ideal customer, you want that
554. 16:43person to be in the video.
555. 16:46>> Yeah. Yeah, in the ad uh we were in our
556. 16:48Newport Beach office and I'm wearing a
557. 16:50full suit essentially.
558. 16:52Fresh haircut.
559. 16:53>> Yeah, are you wearing a suit or you
560. 16:54wearing a white lab coat?
561. 16:57>> See, I'm not a doctor.
562. 16:59>> You do dental implants?
563. 17:02>> I'm not the doctor. I only manage the
564. 17:04business. I am owner of the business,
565. 17:06but we have a head doctor.
566. 17:08>> Okay. You can wear a white lab coat, by
567. 17:10the way.
568. 17:12>> I mean, I can, yeah.
569. 17:14>> Okay.
570. 17:15>> Yeah.
571. 17:15>> I'll tell you right now, if you didn't
572. 17:17have a lab coat, no one knew that it was
573. 17:19a dental office.
574. 17:24So, if what's the ideal customer for
575. 17:26you?
576. 17:28>> Ideal customer is
577. 17:31moms in the workforce from 35 to 65
578. 17:34>> Okay.
579. 17:35>> that are self-conscious.
580. 17:37>> So
581. 17:38>> of going against Western medicine.
582. 17:39>> So, that's who you want in the ad.
583. 17:42And you want her wearing a white lab
584. 17:44coat.
585. 17:46Ideally attractive.
586. 17:51>> Fair enough.
587. 17:51>> I'm being dead serious, man.
588. 17:53>> Yeah.
589. 17:54>> That's what you need in the ads. That
590. 17:55fixes the creative. And then you the set
591. 17:58call piece was messed up. I do think
592. 18:00though given everything you're saying, I
593. 18:01think PPC is going to work better for
594. 18:02you cuz it's a little bit easier cuz the
595. 18:04leads are hotter. You're going to have a
596. 18:05lower quality in the beginning. So, I
597. 18:07would probably like if I were you, I
598. 18:10would pay for one-on-one with somebody
599. 18:13who works at a PPC
600. 18:16dental ad agency. I would look it up on
601. 18:19LinkedIn. I'd find the guy who's one or
602. 18:21two levels below who's actually doing
603. 18:23the clicking of the buttons. And I'd pay
604. 18:24that guy 500 bucks an hour to walk
605. 18:26through the keywords that you should be
606. 18:27bidding for. That's what I would do.
607. 18:31>> Got you.
608. 18:32>> Cool.
609. 18:32>> Okay.
610. 18:34Sounds good, thanks.
611. 18:35>> Appreciate you, man.
612. 18:37>> Alex, I appreciate it, man. Thank you so
613. 18:39much.
614. 18:39>> You bet it. All right, talk soon.
615. 18:42>> You have a good one, man.
616. 18:42>> You too.
617. 18:44We got there.
618. 18:45We did it. We did it. We got there.
619. 18:47Success. If you're not getting as many
620. 18:49leads as you want and your business is
621. 18:51demand constrained, [music] meaning you
622. 18:52could service more customers than you
623. 18:54currently have, then this is for you.
624. 18:56So, marketing is changing and I think
625. 18:58ACQ tends to be on the bleeding edge of
626. 18:59this stuff. We certainly spend the money
627. 19:01to do it, but we also build custom
628. 19:03software and we pay amazing vendors and
629. 19:05very expensive people to figure out the
630. 19:06system that we have right now and I want
631. 19:08to share it with you kind of open kimono
632. 19:09style. If you're You're getting as many
633. 19:10leads as you want,
634. 19:11boy do I have the thing for you. Click
635. 19:13below, book call and
636. 19:15hopefully I'll see you in Vegas.