The Problem With Fast Fashion | Teen Vogue — Transcript
Full transcript
- 0:00we all love to shop and these days the
- 0:02newest styles and clothes are cheaper
- 0:04than ever
- 0:05you can literally snag a dress for 4
- 0:07bucks which is basically the price of a
- 0:09vanilla latte but bind cheap comes at a
- 0:12high cost I know I know I hear you
- 0:14you're like one way what does that
- 0:15actually mean and that basically means
- 0:17that fast fashion just works on
- 0:19exploitative labor conditions and is
- 0:21destroying the environment over the last
- 0:23few centuries as the world has changed
- 0:25our relationship to clothes has
- 0:27dramatically changed too from an era
- 0:29where clothing was bespoke or
- 0:31tailor-made for each individual to the
- 0:33ready-to-wear era where pre-made
- 0:34clothing came in standardized sizing and
- 0:36the current era of fast fashion the
- 0:39fashion industry today looks nothing
- 0:41like it did in the past and of course
- 0:43not all change is good
- 0:45obscene amount of clothes scaling
- 0:47independent designers ideas low wages
- 0:50unsafe conditions and harassment factory
- 0:53workers sewing pleased to help in their
- 0:55clothing
- 0:56yikes but before we get into all that
- 0:59what exactly is fast fashion you're
- 1:01right if you think it sounds like fast
- 1:03food it's cheap quick men of
- 1:05questionable quality back to the topic
- 1:07at hand a fast fashion isn't bespoken
- 1:10isn't ready-to-wear then what is it to
- 1:13answer that question we need to travel
- 1:14to a small village in Galicia Spain of
- 1:17La Coruna in 1963 a man named Amancio
- 1:20Ortega Dona launched a company which
- 1:22would go on to become the biggest
- 1:24fashion retailer on earth that company
- 1:26is now known as our endotex
- 1:28you may recognize its most famous
- 1:30holding Zara
- 1:32protego Zara pioneered the fast fashion
- 1:34model there are four major points first
- 1:37vertical integration that's just a fancy
- 1:39way of saying the company does it all
- 1:41in-house from design and manufacturing
- 1:44and selling clothes this helps
- 1:46streamline cost and optimize production
- 1:48processes fast fashion is all about
- 1:50feedback designers receive data on what
- 1:53sells and what doesn't as often as daily
- 1:55they often conduct field racer
- 1:57what's trending and it's pretty much by
- 1:59just going out and seeing what people
- 2:00are wearing on the street once you a
- 2:02speedier design to retail cycling in
- 2:04fast fashion the emphasis is on fats the
- 2:07time it takes to make clothing is now a
- 2:09fraction of what it once was for Zara
- 2:12which leaves the industry it just takes
- 2:14five weeks instead of picked seasonal
- 2:16collections fast fashion outlets
- 2:18generate the lion's share profits
- 2:20through designs produced in season
- 2:22ready-to-wear collections are made and
- 2:24debuted wonderful season ahead of time
- 2:26finally a fast fashion is dependent on
- 2:28cheap labor and those savings are passed
- 2:30on to the customer fashion has always
- 2:32run people power more than anything else
- 2:35currently one in six humans on earth
- 2:37works in the fashion industry it's
- 2:39massive and for the most part those
- 2:41humans live in developing countries but
- 2:43cheap labor comes at a high cost with
- 2:46globalization the world's economies
- 2:48became increasingly late the promise of
- 2:50fast fashion was trendy clothes at a low
- 2:53cost
- 2:54therefore democratizing fashion in the
- 2:56words of a monster Ortega at the same
- 2:58time companies like forever 21 and H&M
- 3:00would provide jobs to workers in the
- 3:02developing world it didn't work out
- 3:04exactly like that fast fashion companies
- 3:06have come under fire for exploiting
- 3:08workers this has meant everything from
- 3:10child labor to forcing workers to handle
- 3:13dangerous chemicals and being grossly
- 3:15underpaid for long hours without a break
- 3:17in 2013 a preventable structural failing
- 3:19caused a building in Bangladesh to
- 3:21collapse totaling more than 1,100
- 3:23garment workers who were trapped inside
- 3:24and injuring more than 2,500 the Rana
- 3:27Plaza disaster was the deadliest garment
- 3:29factory accident in history and while we
- 3:32now spend less than 3% of our annual
- 3:34income on clothing compared to about 10%
- 3:37of 50s we have an absurd amount of
- 3:39clothing because fast fashion means that
- 3:42clothing is disposable fashion is also
- 3:44terrible for the environment
- 3:45long story short more clothes made much
- 3:48more quickly for a fraction of the cost
- 3:50means a glut of cheap clothing piling up
- 3:52in our landfills to get a sense of the
- 3:54sheer volume of clothing we're talking
- 3:56about here let's do a quick rundown a
- 3:58fast fashion as environmental impact by
- 4:01the numbers
- 4:02150 billion the number of new garments
- 4:05produced each year that's more than 20
- 4:07garments per person on earth 2.5 billion
- 4:10the number of pounds of fabric waste
- 4:13removed from the waste stream according
- 4:15to the Council for textile recycling 16
- 4:18the percent by which the amount of
- 4:19clothing we own has increased between
- 4:212000 to 2014 according to Greenpeace but
- 4:25we keep closed for half as long as we
- 4:27did just 15 years ago leading to a
- 4:29massive amount of waste 10 a percent of
- 4:33the global carbon footprint in the
- 4:35fashion industry is responsible for
- 4:36there is no question that fashion is
- 4:39contributing to the effects of climate
- 4:40change while clothing is recyclable the
- 4:43amount of clothing produced has far
- 4:45outstripped our capacity to recycle it
- 4:47it's gotten so bad that in April China
- 4:50which was previously a top destination
- 4:52for recycled textiles has officially
- 4:55banned them and in North America the
- 4:57city of Markham Ontario in Canada is the
- 4:59first municipality to ban textile waste
- 5:02from landfills but wait it gets even
- 5:04worse fashion is the second biggest
- 5:07polluter of clean water on the planet
- 5:10toxic chemicals used to die in treat
- 5:12clothing have been linked to
- 5:13miscarriages birth defects and cancer
- 5:16you have to ask yourself is it worth it
- 5:19[Music]
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