The Problem with AI Websites — Transcript

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1. 0:00You spent 10 minutes with AI and got a
2. 0:01beautiful website, clean design, nice
3. 0:03photos, looks perfect on your phone. 3
4. 0:05weeks later, you're still invisible on
5. 0:07Google. Now, everyone starts blaming the
6. 0:09same thing. AI content doesn't rank.
7. 0:11That's not it. AI content ranks fine.
8. 0:14The real problem is nobody told the AI
9. 0:16what Google actually needs to crawl your
10. 0:18site, to understand it, and to trust it.
11. 0:21There are four things missing from
12. 0:22almost every AI-built website, and the
13. 0:24first one means Google might not even
14. 0:27have read your site yet. Most AI website
15. 0:29builders don't actually build websites.
16. 0:31They build JavaScript applications,
17. 0:32which means when Google shows up, the
18. 0:34page is basically blank, a shell of code
19. 0:37and a note that says the content is
20. 0:39still loading. Google has to come back
21. 0:41later, run all that JavaScript, and
22. 0:43wait. That delays your indexing, and on
23. 0:45some pages Google will just give up.
24. 0:47Now, here's the part that I haven't seen
25. 0:49very many people talking about. Google's
26. 0:50bot will at least try to look at
27. 0:53JavaScript. The AI crawlers won't.
28. 0:55ChatGPTs, Claudes, Perplexities, they
29. 0:58read the raw code, and that's it. To an
30. 1:00AI agent, that beautiful JavaScript site
31. 1:03is basically invisible. Everyone's
32. 1:05racing to show up in AI search with a
33. 1:07website that the AI systems can't even
34. 1:08read. The fix is old-school, statically
35. 1:11generated HTML, plain pages fully built
36. 1:14before anyone requests them. Google
37. 1:16reads them instantly. AI crawlers read
38. 1:18them instantly. It's how sites were
39. 1:20built 20 years ago, and it's quietly
40. 1:23becoming the correct way to build them
41. 1:24again. Now, even the site that Google
42. 1:26can read can still be a complete mess.
43. 1:29That's problem number two, your sitemap.
44. 1:31That's the list of pages on your website
45. 1:33that you hand to Google. Most AI
46. 1:34builders create it once and then never
47. 1:36update it. So, you add a page and Google
48. 1:39never gets the memo. It should
49. 1:40regenerate every single time your site
50. 1:42changes. robots.txt, this is the file
51. 1:45that tells crawlers what they're allowed
52. 1:47to look at. I've seen AI builders ship
53. 1:49sites where it's accidentally blocking
54. 1:50half of the website or not existing at
55. 1:52all. The owner's wondering why nothing
56. 1:54ranks, and their own site is turning
57. 1:56Google away at the door. While you're in
58. 1:57there, go ahead and add llms.txt. It's a
59. 2:00plain summary of your site for AI
60. 2:01systems. And let me be straight with
61. 2:03you, it is completely unproven. No AI
62. 2:05company has confirmed they use it, but
63. 2:07it takes like 30 seconds and it costs
64. 2:09nothing. Cheap insurance. Anyone selling
65. 2:11llms.text as a ranking secret is selling
66. 2:15you snake oil. Okay, now the sneaky one.
67. 2:17Your homepage can live at four different
68. 2:19addresses. With www, without www, with a
69. 2:23trailing slash, and without a trailing
70. 2:25slash. To Google, that's four separate
71. 2:27pages and your ranking power gets split
72. 2:29across the copies. A canonical tag is
73. 2:32designed to fix that. One line of code
74. 2:34that says, "This here is the original
75. 2:36version." Most AI builders skip it. And
76. 2:38when you delete a page, your site should
77. 2:40tell Google it's gone. A lot of AI built
78. 2:42sites say everything's fine. So dead
79. 2:45pages pile up in the index. Ghosts and
80. 2:47clones. Google's picture of your site
81. 2:49gets blurrier and blurrier. Fix all of
82. 2:52that and Google still might not know
83. 2:54what your business actually does. This
84. 2:56is problem number three. A human lands
85. 2:58on your site and gets it instantly. Van,
86. 3:01phone number, 24/7 emergency plumber.
87. 3:03Done. They know what you are. Google is
88. 3:05a machine parsing code, guessing.
89. 3:08Plumber? Supply store? Blog about
90. 3:09plumbing? Schema's how you stop the
91. 3:11guessing. Schema's code behind your
92. 3:13pages that no visitor ever sees. It
93. 3:15exists for machines and it states the
94. 3:18facts in a format that they cannot
95. 3:20misread. Exact name, address, phone
96. 3:23numbers, hours, services, facts labeled.
97. 3:25The types matter. Local business, what
98. 3:28you are and where. Organization, who's
99. 3:31behind it. Service schema on your
100. 3:32service pages. Breadcrumb, so machines
101. 3:34see how your pages connect. If you ask
102. 3:37an AI to build you a website, you have
103. 3:39to check the code after. Almost none of
104. 3:42this is going to be there. You ask for a
105. 3:44website and schema's not something you
106. 3:45can see, so you don't know that it was
107. 3:47missed. Now, the honest version, because
108. 3:49schema does get hyped in both
109. 3:50directions. It's not actually a ranking
110. 3:52factor. Google said that over and over
111. 3:54again and no one has proof that schema
112. 3:56gets you cited by Chat GPT. What's
113. 3:58actually confirmed is Google uses it to
114. 4:00understand pages. Microsoft says the
115. 4:02same thing for its AI. So, that's the
116. 4:05real case. It's a clarity signal.
117. 4:07Without it, machines piece your business
118. 4:09together from marketing copy. Sometimes
119. 4:11they get it wrong. This is cheap to add.
120. 4:13It's dumb to skip and anyone selling it
121. 4:15as an AI ranking hack is lying to you.
122. 4:18Okay, so that's how machines read a
123. 4:19page. Problem four is what the AI wrote
124. 4:23on them. AI builders write pages for
125. 4:25humans, not for search. Title tags and
126. 4:28H1s, the page's label in the search
127. 4:30results and the headline at the top,
128. 4:32they need to match what people actually
129. 4:34type into Google. An AI builder writes
130. 4:36solutions for your home comfort needs.
131. 4:38Sounds nice. Matches nothing that anyone
132. 4:40will ever type into Google or an AI for
133. 4:43that matter. The first paragraph should
134. 4:45let a visitor finish their goal
135. 4:46immediately. What you do, where you do
136. 4:49it, how to hire you. First thing on the
137. 4:51page. Google watches how people behave.
138. 4:54When visitors instantly find what they
139. 4:56came for, that tells Google the page
140. 4:58delivers. AI builders open with mission
141. 5:01statements, uh company histories. I can
142. 5:04guarantee to you that no one is typing
143. 5:07plumber near me into Google because
144. 5:08they're looking for history lessons on
145. 5:11local plumbing businesses. Okay, and
146. 5:13your pages should link in clean branches
147. 5:15like a family tree so Google sees how
148. 5:16everything relates. AI builders link
149. 5:18everything to everything through the nav
150. 5:20menu that creates a pile, not a topical
151. 5:23hierarchy tree. So, that's what happens
152. 5:25when you say build me a website, a site
153. 5:27that Google can't read and index full of
154. 5:29ghosts, no schema, pages with nothing
155. 5:31for a search engine to match. Now, you
156. 5:33can fix all of that by hand. People in
157. 5:35my community do it every day, but the AI
158. 5:37didn't fail because AI can't build
159. 5:39websites. It failed because nobody gave
160. 5:41it the right instructions. So, I'm in
161. 5:43the process of building a website
162. 5:44generator where the machine won't skip
163. 5:46this stuff. Statically generated HTML,
164. 5:49so Google and the AI crawlers actually
165. 5:50see it. Full schema on every page, title
166. 5:53tags and first paragraphs built for
167. 5:54search intent, not for slogans. A site
168. 5:57map that we generate itself, clean
169. 5:59canonicals, correct error codes, links
170. 6:01built as a tree, even the LMS text. None
171. 6:04of it's optional, because build me a
172. 6:06website gets you a very pretty site that
173. 6:08won't rank. The instructions are
174. 6:11everything. We made them permanent. Now,
175. 6:13whether you want to wait for that
176. 6:13generator or fix your site by hand,
177. 6:16starting today, you can join my school
178. 6:17group to grab the full technical
179. 6:19checklist of everything I walked
180. 6:21through, every item from this video,
181. 6:23what to check, how to fix it. It's
182. 6:24inside my AI SEO mastery community. Over
183. 6:273,000 people are in there, too. Now, if
184. 6:29you want to go deeper on writing pages
185. 6:31that match search intent, check out this
186. 6:33video right here. I'll see you in the
187. 6:35next one.