YT YouTube2Text

YouTube2Text → Transcripts → The Price Tag Principle- Day 22- Self growth

The Price Tag Principle- Day 22- Self growth — Transcript

by Developing Your Growth · 3,272 words · 533 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:07Hello and welcome to day 22 of
0:09Lifebook's 30-day challenge. Thanks so
0:12much for being here with me today.
0:14Yesterday we started the exploration of
0:16the career category and today we're
0:18going to be going a little bit deeper
0:20into this category of your life and I'm
0:22going to share some secrets with you
0:23today. Some concepts that you may find a
0:26little challenging but hopefully
0:28fascinating and eye-opening as well.
0:31And we'll end today's video with a
0:33powerful exercise that's really going to
0:35help you turbocharge this important area
0:37of your life.
0:39So let's begin today's exploration by
0:41asking a question that most people are
0:43going to go through their entire lives
0:44without ever asking themselves.
0:47Why does your career exist in the first
0:50place?
0:51What is the purpose of a successful
0:54fulfilling career?
0:56Well, most of us know that at a
0:57fundamental level your career exists to
1:00pay the bills, to provide the material
1:02things that you need, food, shelter,
1:05clothing, things like that.
1:08But those aren't the only compelling
1:10reasons to create a successful career
1:12for yourself. At Lifebook, we believe
1:15that at a much higher level our careers
1:17exist to make our entire lives better,
1:21not just our financial lives, all 12
1:23categories of our life.
1:25To fund our lives emotionally and
1:28spiritually and intellectually and
1:31physically.
1:32A great career gives us the means to
1:34increase the quality of our
1:36relationships, our environments, our
1:38experiences, and our overall quality of
1:41life.
1:42The reason that we want a fantastic,
1:44rewarding, fulfilling career is to
1:47support our whole life vision and to
1:49become 12 categories smart.
1:52Now that's definitely easier said than
1:53done. You don't see it very often. It's
1:55a real balancing act. If you don't focus
1:58enough time and attention on your
2:00career, it can create a real deficiency
2:02in your life, a lack of financial
2:04abundance, a lack of self-esteem, and a
2:07lack of fulfillment.
2:09On the other hand, if you focus too much
2:12time and too much attention, too much
2:14energy on your career, it can eat the
2:17rest of your life alive. We've all seen
2:20that, and probably a lot of you
2:22overachievers have even experienced it.
2:25I know I have. It's something we really
2:27have to watch out for as ambitious
2:29people.
2:30So, the big question is, how do we
2:32achieve exactly the right balance? How
2:35do we get to that sweet spot that
2:37ensures, to the greatest extent that we
2:39possibly can, that our career is
2:41actually going to give us a 12-category
2:43smart life?
2:45Now, that's a huge challenge, and it's
2:47very rare when you see someone who's
2:49achieved it. You can know, if you see
2:51that, that you're looking at a massive
2:53accomplishment.
2:54Missy and I went through LifeBook again
2:56last year, for the fourth time together,
2:59and it was a really amazing experience
3:01for us.
3:02We've been in the process of creating a
3:03new life vision for quite a while now.
3:05The last chapter of our lives has been
3:07amazing, just indescribably beautiful
3:10and exciting and fulfilling, and now
3:13we're ready for the next exciting
3:14chapter. It's going to be different than
3:15how we've lived before, but we weren't
3:18sure exactly what it would look like.
3:20Over the last few years, we've been
3:22asking ourselves questions like where in
3:25the world do we ultimately want to live?
3:27How do we want to spend the hours of our
3:29days over the next decade? Who do we
3:31want to spend our time with?
3:33What does our dream career look like in
3:35our 50s?
3:37So, we went through LifeBook again
3:38because we knew that it was exactly what
3:40we needed to break through to this ideal
3:43life vision that we've been searching
3:44for.
3:45And, as expected, it was life-changing.
3:49So, we got to the career category, and I
3:52was digging in pretty hard to some of
3:54the challenges I'm experiencing in my
3:55career right now. I own seven companies
3:58at the moment, and I'll tell you the
4:00intensity level of my particular career
4:03kind of goes in waves. Sometimes
4:05everything is going along nicely, you
4:07know, everything's everything's great,
4:08everything's fine, everything's under
4:10control.
4:11Sometimes one of my businesses sort of
4:13goes through a phase where it needs some
4:15attention.
4:16And sometimes, not often, but sometimes
4:20the proverbial doodoo hits the fan and
4:23everything seems to get acute on
4:26multiple fronts at the same time.
4:29This happened in 2009 when the bottom
4:31dropped out of the economy. Like
4:32everything needed attention. It was a
4:34very, very intense time.
4:36I love my work. I love the work that I
4:39do for all my companies. There's nothing
4:41that I spend my time doing that I don't
4:43really like, but sometimes the volume
4:47can get to be too much. Sometimes I take
4:50on too much, and it gets a little bit
4:53out of hand, and it can get
4:54overwhelming. I got to watch out for
4:56that with my personality.
4:58So, I'm in my Lifebook session. I'm
5:00sharing some of the challenges that I'm
5:02facing right now, asking advice from
5:04some of the highly successful people
5:07that I'm going through Lifebook with.
5:09And I'll never forget it. There were a
5:10couple of younger guys in the room. So,
5:12they're they're sort of up-and-coming
5:13businessmen.
5:15They were so surprised to learn that I
5:18ever experience career frustration or
5:21career stress.
5:22They were shocked that at my age, with
5:25my level of career and financial
5:27success, and the wealth that I've built
5:28for myself, that I would ever be in
5:31career stress.
5:33They were both astonished, but one of
5:35them was a little bit relieved. He was
5:38like, "Great. I'm not the only one who's
5:39got career stress." The other one was
5:42clearly distressed. He was disappointed.
5:45And after talking to him a little bit, I
5:47realized, "Wow, most people don't
5:50understand a really important reality
5:53about the goals that they're pursuing.
5:56They're operating under the totally
5:58mistaken assumption that once you
5:59achieve a certain level of career and
6:01financial success, you won't have
6:03anything to worry about anymore. The
6:04stress will go away, and the difficulty
6:07level will decrease." And that was a big
6:10realization for me. I got to admit, I
6:12actually felt a little guilty that the
6:14universe had chosen me to burst that
6:16little bubble of misconception, because
6:19in my experience, nothing could be
6:21farther from the truth.
6:24I'll give you an example. A couple years
6:26ago, Miss and I were hanging out with
6:28Richard Branson on his private island,
6:30and he was talking about an incredibly
6:32hard time that he went through when he
6:34had to make a decision whether or not to
6:36sell his record company to save his
6:38airline.
6:40Now, if you've never started a business
6:42from scratch, I'll tell you, it's kind
6:44of like having a kid. If it doesn't die
6:47during childbirth, which a lot of them
6:49do, you're lucky. And then you've got to
6:52nurture it and grow it and keep it alive
6:54long enough to reach maturity. You put
6:56your whole heart and soul into the
6:58project. You give it everything you
6:59have, and losing it in any way can be
7:03seriously traumatic.
7:06So, Richard was telling us how he
7:07agonized for weeks over making that
7:09decision. He lost sleep at night. Here's
7:12a billionaire who owns more than 100
7:14companies.
7:15Those kind of decisions keep
7:17billionaires up at night.
7:20Different than your problems? Well,
7:21maybe, but I'll tell you, it's all
7:23relative.
7:25So, if you think that your stress is
7:26going to go away as soon as you achieve,
7:29you know, what you consider to be
7:30success, I'm sorry to tell you you'll
7:32have to think again.
7:35Now, the upside to developing a
7:37successful, fulfilling career is the
7:40irreplaceable experience of achieving
7:42something meaningful in this life and
7:44the financial rewards that come with it.
7:47The freedom that you get and there's
7:49lots of that if you do it consciously.
7:51The opportunities, the personal growth
7:54and the self-esteem that comes from
7:57accomplishing worthy goals. There's
7:58nothing like the fulfillment that comes
8:00from contributing something good to this
8:02world and improving your own quality of
8:04life in the process.
8:06But most of us understand that, right? I
8:08mean, we all associate those things with
8:10success and we're all so familiar with
8:13all the stories of the challenges on the
8:15way to building a successful career or
8:18company.
8:19The long hard road that it takes most
8:20people to get there is pretty much a
8:22cliché.
8:24What's much less familiar to most people
8:27are the challenges and the struggles of
8:29staying there, of living there once you
8:32get there, which I will tell you right
8:34now, they're built into the system.
8:37I experience stress, I experience doubt
8:41and I experience uncertainty in my
8:44career all the time. Why?
8:47Because I live on the edge. I live on
8:48the edge of what I'm capable of
8:50achieving. I've chosen to push myself. I
8:53take risks. I take on projects that I'm
8:56not sure I can pull off and I do it a
8:58lot.
9:00Just like any other entrepreneur or
9:02artist or author, when I put my whole
9:04heart and soul into a project for a
9:07year, sometimes two years, and then it
9:10comes time to release it out there into
9:11the world, it can be totally
9:13nerve-racking. I mean, you just lay in
9:15bed at night and you wonder, is anyone
9:17going to care about this? Or is this
9:20damn thing going to work? Or how on
9:23earth am I going to make this deadline?
9:24Whatever.
9:26When you're almost to that finish line
9:28and you're exhausted, you realize
9:30something Richard Branson told us on
9:32Necker Island, there's no reverse gear
9:34on this thing. The only way out is
9:36through. So, suck it up, cupcake. You
9:39got to keep those legs moving.
9:41I know hundreds of highly successful
9:43people, and I'll tell you right now, no
9:46one I know who's doing something great
9:48in their career is living without at
9:51least occasional stress. No one. It
9:55comes with the territory.
9:57And I think the reason this comes as a
9:58shock to people is that a lot of
10:00so-called authority figures don't want
10:03you to know it because they want you to
10:05believe that they have it all completely
10:07figured out and completely together and
10:09that their life is perfect. They don't
10:11mind letting you know that they
10:12struggled at one time in their life on
10:15that hard road to getting where they are
10:17now, but now they've got it all figured
10:19out. At some point they found the key or
10:22they discovered the system and now
10:23they're living a perfect stress-free
10:24life, and if you buy their stuff, you
10:27can have a perfect life, too.
10:29And I can tell you with a pretty high
10:30degree of certainty that the vast
10:32majority of financial, career, and
10:34success coaches out there experience
10:36consistent career stress.
10:39Not experienced
10:41at one point in their life, experienced
10:44now.
10:46Why?
10:47Because they're going for it. They chose
10:49a life of achievement. They're in the
10:51ring, and no matter how good you are,
10:54when you step into that ring, you're
10:56probably going to take a few punches.
10:58Even Lifebook millionaires who really
11:01get the 12 categories and consciously
11:03strive for excellence everywhere in
11:05their lives, and I've interviewed dozens
11:07of them. Highly successful Lifebook
11:10members who've got their careers really
11:12set up well. I mean, they're organized,
11:14they're efficient, they've got good
11:17teams, they delegate properly, they try
11:20to minimize stress. They figured out how
11:22to spend less hours working and more
11:24hours living.
11:26They they try to build in a lot of
11:27leisure time.
11:29They've created financial abundance for
11:31themselves, and everything's going along
11:34really nicely
11:35until
11:37until they find out that one of their
11:38most trusted employees has been
11:41embezzling from them for years. True
11:44story.
11:45Until they get sued by someone they've
11:48never even worked with, never even
11:49talked to, never even met before on a
11:53totally fabricated complaint.
11:55True story.
11:57Until government regulations change
11:59overnight and knock their entire
12:01industry sideways and decimate their
12:04most profitable division overnight.
12:07True story.
12:09Then it's game on, baby. Time to roll up
12:11your sleeves and fight some battles.
12:14Challenges in the career category are
12:16unfortunately inescapable. And
12:19especially if you're the kind of a
12:20person who's dedicated to a life of
12:23maximizing your potential and exploring
12:25the boundaries of what you're capable of
12:27achieving, you're going to have
12:29challenges. You're going to have stress.
12:31You're going to have difficult times.
12:33Because you're in it.
12:35Welcome to life. You know, you're taking
12:37risks. You're going to be attempting
12:39things that you're not sure if you can
12:40achieve. And you're likely going to
12:42experience some career stress along the
12:44way.
12:46Because the only way not to have demands
12:49on yourself is not to be demanding to
12:51yourself. The only way, you know, to
12:54completely eliminate stress from your
12:56life is not to challenge yourself. And
12:59you wouldn't even be doing this 30-day
13:01challenge if you were that kind of a
13:03person.
13:05Everything you want in your life,
13:08everything you want in your life, comes
13:10with a price tag.
13:12And you've got to be willing to pay the
13:14price for what you want, or it's not a
13:16real goal. It's a daydream.
13:20Achieving your life vision
13:22is the step-by-step process of paying
13:25the price for every goal upon which your
13:28life vision rests.
13:30So, if you want to create a big life
13:31vision and set big career goals and
13:34accomplish big things in your life, that
13:37is awesome.
13:39As long as you accept the fact that
13:41those big goals may be accompanied by
13:44big challenges.
13:46Now, all that being said, I got to share
13:48something with you.
13:50I hate stress. I really do. I try to
13:54avoid it whenever I possibly can.
13:56I want a big life where I'm able to
13:59accomplish big things and never have to
14:01worry. Never have to have anxiety. Never
14:04have to have frustration. Never have to
14:06have stress.
14:07Which is totally unrealistic, I know.
14:09I'm just saying that's what I would
14:11prefer. I don't like urgency. I hate
14:14rushing around. I don't like chaos. And
14:16I work hard to eliminate those things
14:18from my life.
14:19I strive every single day to be more
14:21efficient and more effective and to get
14:24more accomplished with less effort. And
14:27to experience more happiness and less
14:30stress every day. And I usually do
14:32pretty good.
14:34But sometimes, not often, but every once
14:36in a while, when I get frustrated or
14:39really tired or stressed out and I ask
14:43myself, "John, what the hell are you
14:45doing? You know, why do you work so
14:46hard? You don't have to do this. Why do
14:48you have all these companies? Why do you
14:49have all these people that depend on
14:51you? You could just literally snap your
14:53fingers and eliminate every ounce of
14:55stress tomorrow. Just make all the
14:59demands and all the responsibilities go
15:01away. All the hard work."
15:04Just take Missy and the kids to some
15:06South Seas Island and live a quiet,
15:09peaceful life and follow the advice of
15:12Henry David Thoreau who said, "Let the
15:15affairs of your life number one and
15:18two." When I go through stuff like that,
15:20I've just got to remind myself, John,
15:23this is who you are. This is the life
15:26you've chosen. Big challenges are built
15:29into the fabric of big accomplishments.
15:32You're You're not going to get one
15:33without the other.
15:35What are you going to do? Go fishing all
15:36day? You going to get a hammock?
15:38Seriously? You know, a straw hat and a
15:40Corona and land under a palm tree all
15:42day?
15:43Now, I'll take that for a week. I'll
15:44take that for maybe 2 weeks, but then I
15:46got to get back in the ring, because
15:48that's where I belong. That's my nature.
15:51And I've got to be willing to accept the
15:53totality of that experience. Missy and I
15:56have been able to create an absolutely
15:58extraordinary life together.
16:00We're madly in love with each other. We
16:02have been for more than 25 years. I
16:04mean, we're completely crazy about each
16:06other.
16:07We've got wonderful children and
16:08grandchildren who are happy, they're
16:11healthy, they're independent, they're
16:14courageous, and they're kind, every one
16:17of them.
16:18We're in great physical shape.
16:20We're intellectually stimulated. We're
16:23wealthy, successful. We've got amazing
16:26friends.
16:27We've experienced the whole world
16:28together.
16:30We've invented our own lifestyle. We've
16:32forged our own course in this life.
16:35We work really hard and we play really
16:38hard.
16:39We've lived on the edge of the 12
16:41categories for years and years and
16:43years, and we love our life together.
16:47One of the biggest reasons we have this
16:49life is because we push ourselves. We
16:52pour ourselves into our life.
16:54We attempt difficult projects, things
16:56that we're not 100% sure that we can
16:58pull off.
16:59We take risks.
17:01We want to realize our highest potential
17:03in every area of our lives, our highest
17:05potential for love, for happiness, for
17:08laughter, for fulfillment, and for
17:10achievement.
17:12Living like this is exciting and it's
17:15thrilling,
17:16but it's definitely not without its
17:18challenges.
17:20And I've got to admit,
17:22I absolutely love this wild, crazy,
17:26imperfect life that we've chosen to
17:28live.
17:30We strive to make it better every single
17:31day, to learn more, to grow more, to be
17:35more effective, to accomplish more in
17:38our lives with less effort,
17:40and to minimize our stress and our
17:42hardships whenever we possibly can.
17:45But we also totally embrace the way that
17:48it is right now. We take total
17:50responsibility for our lives. We accept
17:52the totality of it.
17:54We didn't choose the easiest path,
17:56that's for sure, but it sure has been
17:58exciting, and we wouldn't want it any
18:01other way.
18:03Now, let's get on to our career exercise
18:05for today.
18:08In your journal, I'd like you to make a
18:10list of every price that you're going to
18:12have to pay to get where you want to go
18:15in your career, and to really get this
18:17job done. What you want to ask yourself
18:20is, what is it going to cost me to
18:23achieve this goal? And be realistic with
18:25yourself.
18:27Then, next to each item on that list,
18:31ask yourself, is this okay with me? Does
18:34it make sense to me to pay this price,
18:36or do I need to make some changes here?
18:39If it's okay, then write down okay next
18:42to it. And if not, you want to really
18:44take some time to think about what
18:46changes need to be made and why.
18:52Tomorrow, we have a really special treat
18:54in store for you. It's kind of like the
18:56big reward for all this hard work you've
18:58been doing so far during the course of
19:00this 30-day challenge, because tomorrow,
19:02we're going to explore your quality of
19:04life.
19:05In this exciting category, we're going
19:07to take a deep look at the things that
19:09you want to have, of material
19:10possessions you want to have in your
19:11life,
19:12the environments you want to be
19:14surrounded by,
19:15like your dream home, and the
19:17experiences that you want to create for
19:19yourself.
19:20This category is kind of like the payoff
19:22for all of the thinking and the planning
19:25and the strategizing that you've done.
19:27So, get ready to have some fun tomorrow.
19:29It's going to be great. Until then,
19:32do your career exercise at a really high
19:34level. That one's an important one. And
19:36I'll see you tomorrow as we explore your
19:38quality of life together.

About this transcript

This page contains the full transcript of The Price Tag Principle- Day 22- Self growth by Developing Your Growth, generated from the public captions YouTube serves with the video. The transcript has 3,272 words across 533 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.