The Power of SIMPLE Editing — Transcript

Full transcript

1. 0:01[Music]
2. 0:03the editing process. Now, don't get me
3. 0:06wrong, I really enjoy it. Color grading,
4. 0:08sound design, music, it's all really
5. 0:10fun, but sometimes it can get a bit
6. 0:13overwhelming. So, here are three things
7. 0:14I do to make my editing a little easier
8. 0:16and make my videos a little more
9. 0:18cinematic.
10. 0:20And it starts with what I just did right
11. 0:22there. Now, in the business, we like to
12. 0:24call that the shot sequence. Now, I
13. 0:26didn't make it up, but it's a very
14. 0:27helpful editing technique that allows
15. 0:29you to accomplish two things at once.
16. 0:33The first thing it allows you to do is
17. 0:35move your story forward pretty quickly.
18. 0:37And secondly, it works as a really good
19. 0:39hook. I mean, you're still here, aren't
20. 0:41you? To accomplish this, it's quite
21. 0:43simple. First, we're going to get a few
22. 0:44clips doing one action. Then, we're
23. 0:46going to cut all of our clips so they're
24. 0:47the same length. And finally, we're
25. 0:49going to stitch all of the clips so that
26. 0:51they flow together in motion. And the
27. 0:53final cut should look something like
28. 0:55this.
29. 0:58Now, while that looks really good, it
30. 1:00still feels like it's missing a few
31. 1:02things. And to be honest, that's because
32. 1:04it is. Because visuals are only half of
33. 1:07the picture. Now, this is where sound
34. 1:09design comes in. Now, this is not a
35. 1:11sponsored section where I'm going to
36. 1:12tell you where you can get your best
37. 1:14sound design. I'm simply going to show
38. 1:16you what sound effects I use and the
39. 1:18names of them.
40. 1:20[Music]
41. 1:27So, now that we've got that out of the
42. 1:28way, let's talk about music. Now, music
43. 1:31is the backbone of any video. It
44. 1:33dictates a multiple variety of things.
45. 1:36Rhythm, pace, emotion, what's going on
46. 1:39in the story, you name it. Music has a
47. 1:42hold on it. When choosing my music, I
48. 1:43try to stay away from lowfi. I think
49. 1:45it's a little bit stale and overused. I
50. 1:48stick to genres like jazz or house music
51. 1:50or something a little more cinematic
52. 1:52that can tell the story as I'm sharing
53. 1:54my visuals. To be honest, finding music
54. 1:56that fits your video is a bit of a skill
55. 1:58and can take a long time. That's why I
56. 2:01always find my music before I start
57. 2:02filming. That way, when I am filming, I
58. 2:04know the rhythm that I'm shooting for.
59. 2:06So, a few things I do when I'm looking
60. 2:07for music is I look at the beats per
61. 2:09minutes. This allows me to see how fast
62. 2:11the song will go. And the other thing
63. 2:13that I do, which I'll just show a
64. 2:14screenshot of a song, is I look for dips
65. 2:17in the song. I like those cuts because
66. 2:19it allows me to actually change the
67. 2:21scene pretty naturally with the music
68. 2:23opposed to having to cut the music up in
69. 2:25an unorganic, natural way.
70. 2:30Now, the fun part, adding our flavor.
71. 2:32You see, editing is a lot like making
72. 2:34bread. You get all the ingredients
73. 2:36together, you bake it, and once the
74. 2:38bread is done, you get to add your
75. 2:40flavor, which is color grading. Color
76. 2:42grading communicates the whole aesthetic
77. 2:44of the video. And now more than ever,
78. 2:46color grading is making a massive
79. 2:48impact, stopping people in their scroll.
80. 2:50That's beautiful. Now, since this video
81. 2:52is all about how I edit quickly and
82. 2:54cinematically, I'm going to show you
83. 2:55everything I do when I color grade. So,
84. 2:57the first step is adding light. More
85. 2:59light, more information. Not enough
86. 3:01light, not enough information to edit.
87. 3:03Then I'll add these little practical
88. 3:04lights in the back to give it a little
89. 3:06bit more pop. On top of that, I like to
90. 3:08use objects in my frame that have a
91. 3:10little bit more color. After that, I go
92. 3:12into the edit and apply my one-click
93. 3:13color grade, which turns boring footage
94. 3:15into cinematic footage with one click.
95. 3:18It's simple, efficient, and it makes
96. 3:20your frames look very cinematic with
97. 3:22just one click. Now, that's just what I
98. 3:24do because it really does save me a lot
99. 3:25of time. If you want to check out the
100. 3:27one-click grade, it's linked in the
101. 3:28description below.
102. 3:31Now, believe it or not, that genuinely
103. 3:33is all I do when it comes to making a
104. 3:36video. Now, a lot of people think you
105. 3:37need to be really crazy creative and
106. 3:39think about things that nobody's ever
107. 3:41thought about to make a really good
108. 3:42video. But over the last 2 years, I've
109. 3:44learned that less is more. And to be
110. 3:46honest, there's so much about YouTube
111. 3:48and creativity that I've learned about
112. 3:50in the last 2 years that I never thought
113. 3:52about when I first started. And I
114. 3:54actually spent the last year putting
115. 3:56everything together that I know about
116. 3:57when it comes to creating a career with
117. 4:00your creativity, whether it's YouTube,
118. 4:02being a content creator, or working with
119. 4:04brands. And I've put it all together in
120. 4:06a very interactive creative blueprint
121. 4:08that's linked in the description below.
122. 4:10So definitely check that out. I
123. 4:11interview people who have sold their
124. 4:13businesses for $100 million, content
125. 4:15creators with over $200,000 followers,
126. 4:17and business minds that talk about what
127. 4:19work versus what doesn't work. So
128. 4:21definitely check out the creator
129. 4:22blueprint. It's linked in the
130. 4:23description below. Now, I know that was
131. 4:25really quick and short, but I'm trying
132. 4:27to package these type of videos where
133. 4:28they're very informative and they're
134. 4:30very straight to the point. Now, my
135. 4:32encouragement and my charge to you guys
136. 4:34is come up with a story and break that
137. 4:36story up into three chapters. And for
138. 4:38each chapter, try to create a visual
139. 4:40sequence that pairs well with two to
140. 4:42three songs and have a very aesthetic
141. 4:44framing that the audience will feel a
142. 4:46sense of this is very beautiful. and by
143. 4:49the end of the video, maybe talk about
144. 4:50it the way that I'm doing so that your
145. 4:52audience can feel like they're a part of
146. 4:53the creative process. That's what's
147. 4:55worked for me and I would love to see
148. 4:57what you guys create. So, if you've made
149. 4:59it this far, it means you're a part of
150. 5:00the 20% of people that watch this video
151. 5:02all the way through. Leave a comment
152. 5:04letting me know you are a part of the
153. 5:0520% and let me know what other topics
154. 5:07you'd like me to make these small quick
155. 5:10uh videos about. So I will see you all
156. 5:13in the next