The Power of Positive Language: Why Your Brain Can't Comprehend the Negative | Simon Sinek — Transcript
Full transcript
- 0:00the human brain cannot comprehend the
- 0:03negative
- 0:04you can't tell the human brain not to do
- 0:06something we very often reinforce things
- 0:09when we put things in the negative it's
- 0:13such a huge thing to convert things into
- 0:15the affirmative you're supposed to do it
- 0:16with children as well instead of saying
- 0:18to children don't eat on the couch we're
- 0:21supposed to say eat at the table
- 0:24we tell people what we want them to do
- 0:25not want them what we don't want to do
- 0:27pilots know this right it is well known
- 0:30in the pilot community that when you
- 0:31tell a pilot don't hit the obstacle
- 0:32they'll hit the obstacle because what
- 0:34they're doing is focusing on the
- 0:36obstacle
- 0:37it's the same thing for you if you focus
- 0:39on the obstacles all you will see is
- 0:41obstacles it's your choice how you
- 0:43choose to perceive your own career it's
- 0:46literally perspective
- 0:48foreign
- 0:49[Music]
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