YT YouTube2Text

YouTube2Text → Transcripts → The ONLY Way To Get Rich With Digital Products in 2026 Using AI (Copy Me)

The ONLY Way To Get Rich With Digital Products in 2026 Using AI (Copy Me) — Transcript

by Tanner Chidester · 155,403 words · 21,645 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00Every single day, thousands of people
0:01tell you how to make money with AI, but
0:0381.9% of them have not made a single
0:05dollar doing it. I've done over $141
0:08million in sales. I'm going to show you
0:09exactly which AI tools actually work and
0:12which ones don't. Most people are using
0:14these AI tools the completely wrong way.
0:16And they are out here creating generic
0:18that nobody wants to buy. Like, we are
0:20talking dumb stuff here. So, that is why
0:22in this video, I'm going to show you the
0:23exact specific AI softwares I personally
0:26[music] use, which ones are worth your
0:27time, and which ones you want to run
0:29away from. I'm going to walk you through
0:31how to use these tools to create a
0:32digital product, set up a store, and
0:34start making sales. And I'm going to
0:36break down the exact system that took me
0:38from a $47 product to over a million a
0:41month. This is that video. AI has made
0:43it so easy to create products, which is
0:45great, but the market is getting flooded
0:46with absolute shitty ones because people
0:49don't know how to use AI properly. So,
0:51don't be that person. The last thing
0:52before I shut up and show you guys this
0:54stuff is I have one thing that my mentor
0:56told me that changed everything and I
0:57will show it to you at the end of this
0:59video. All right, the AI softwares you
1:01should be using and the ones you should
1:02not be touching. Starting with the ones
1:04that are not worth your time. Faceless
1:06AI YouTube channel tools like Synthesia
1:08and Hey Genen, where you just have a
1:10robot talk over stock footage and call
1:12it a content. F tier. YouTube's
1:14algorithm buries AI generated content.
1:16Channels get demonetized within weeks.
1:18There's no brand. There's no audience.
1:19There's no loyalty. You are the bottom
1:21feeder of the internet doing that. AI
1:24trading bots. Any platform charging you
1:25$97 for some bot that supposedly trades
1:28for you and makes you money while you
1:29sleep. If that bot actually worked and
1:30made 20% every year, they would not be
1:32selling it to you for $97. They would be
1:35trading their own money quietly. [music]
1:36Companies like Renaissance Technologies
1:38and Two Sigma are so good at this they
1:40only trade their own employees money and
1:42nobody else can even invest. So some
1:43random dude selling you a training bot
1:45online, he's selling hopes and dreams. F
1:48tier. Now, the ones that are okay but
1:49have limits. Midjourney is solid for
1:52image generation. You can use it to
1:53create logos, patterns, wedding
1:55invitation designs, business card
1:57templates, product mockups, digital art.
1:59The problem is you still have to learn
2:01prompt crafting to get good results and
2:03it prints this alien text on everything
2:05that you have to manually remove using a
2:07tool like Photoia, which is a free
2:09Photoshop alternative. So, there is a
2:11learning curve. Midjourney plus Photoia
2:14I would put at B tier. Good tools, but
2:16not plug-and-play. Figma make can
2:18generate entire webpage layouts and even
2:20resume builders from prompt which is
2:22cool but it is more technical and most
2:24beginners are going to feel lost in
2:25there. So B tier PDF trend lab it finds
2:28PDF guide ideas based on real-time
2:30search data of problems people are
2:32actively searching to solve right now on
2:34Google and Reddit and social media. It
2:36does not just pull random search terms.
2:38It specifically finds emotional problems
2:39people are searching to fix. That is
2:41actually useful because the idea is the
2:43hardest part for most people. I would
2:45put that at a tier for idea generation.
2:47Types set takes your text content and
2:49autodesigns it into professionallook
2:51ebook PDF with themes and images and
2:53page numbers. You import your document
2:55and it chunks out all your pages and
2:57starts designing them for you. You can
2:59change themes with one click and the
3:01whole look and feel matches your brand.
3:03A tier for design. KD which is KD has
3:06multiple AI image models built into one
3:08place including Nano Banana Pro which is
3:10one of the best image generation models
3:12out there right now for artwork. You can
3:14remix images, create custom portraits,
3:16generate digital art prints, all in one
3:18tool without needing five different
3:19subscriptions. So, A tier. Now, the ones
3:21you should actually be building your
3:23business on the S tier stack. Chat GBT
3:25or Cloud AI for writing and outlining
3:27your content. These are the brain of
3:29your entire operation. You tell it what
3:30you want and it lays the whole thing out
3:32for you. Sections, chapters, product
3:34descriptions, sales, copy, titles, all
3:36of it. S tier Canva for designing
3:38everything. It is free to start. So
3:40thousands of templates for ebooks,
3:42planners, social media posts, covers,
3:43whatever you need. You take what Chat
3:45GBT wrote to you and make it look
3:46professional in Canva. So S tier. And
3:48then for selling, you have two options.
3:50Gumroad if you're just starting out
3:52because there's no monthly fee. You just
3:53upload your file, set your price, and
3:55share the link. 10% commission per sale,
3:57but you're in business in 5 minutes. Or
3:59Shopify if you want full control of your
4:01brand and your website because you can
4:02fully customize everything and make the
4:04whole buying experience feel premium.
4:06Sier both depending on where you're at.
4:08That is a stack. So chat GBT or cloud
4:10for content can for the design gumroad
4:12or Shopify for the selling. No agents,
4:15no APIs, no Zapier, no spinning up some
4:18complicated system. You let AI handle
4:2080% of the grunt work. And you do the
4:2220% that only you can do, which is
4:23editing it, refining it, and making sure
4:25the product actually delivers. AI is
4:27your tool, not the whole business. So
4:30now you know exactly which AI softwares
4:32to use and which ones to avoid. But the
4:34next question is, what do you actually
4:35use them to sell? There are a lot of
4:37ways to make money online right now, but
4:39there is one that crushes everything
4:40else. And I'm about to show you exactly
4:43why. So, now you know the tools, but
4:44what do you actually use them for?
4:46Because there are a lot of ways to make
4:47money online right now with AI. You can
4:49build AI voice agents that book
4:51appointments for businesses. You could
4:52do AI lead generation where you find
4:54qualified leads and sell them to
4:55companies. You can start an AI
4:57consulting business where you audit
4:58companies and charge $5,000 to show them
5:01where AI can save them time. You can
5:03build AI automation agencies. You can
5:06build websites for businesses using AI.
5:08You can do drop shipping with AI. Build
5:10Shopify stores. You can do content
5:11repurposing. There's no shores of
5:13options. But here's what I have learned
5:15from doing over $141 million in sales.
5:17Most of those sound great until you
5:19actually start doing them. Take drop
5:21shipping for example. You can use AI
5:23tools to build the store and find
5:24winning products. And that part is easy.
5:26But then what? You're still dealing with
5:28shipping. You were dealing with
5:29inventory management. You were dealing
5:30with product costs eating into your
5:32margins. You were stuck relying on
5:33suppliers. It might take 2 weeks to
5:35deliver. And if you want to travel or
5:37take a week off, you have a problem
5:38because those orders do not stop.
5:40Physical products in general are the
5:42same story. You have to format them,
5:44print them, cut them, pack them, ship
5:47them, deal with dispatch times. If you
5:49go on vacation, you either put orders on
5:51hold or you extend your shipping times
5:52and hope your customers do not get
5:54pissed. And if you want to scale, you
5:55have to invest in bigger machines or
5:57hire people to help with fulfillment.
5:59You constantly treading water because
6:01the margins are razor thin. and one bad
6:03month can set you back. Now, compare
6:05that to digital products. You can make
6:07the product one time and it sells
6:08infinitely. There's no inventory.
6:10There's no shipping. There's no
6:12fulfillment costs. There's no customer
6:13service headache because your customers
6:15get the product immediately the second
6:16that they buy. Your profit margins are
6:1990 to 100% which is basically unheard of
6:22in any type of business. And thanks to
6:24AI, you can build your product for free
6:26and does not take nearly as long as you
6:28think. The difference between fulfilling
6:30orders for a physical shop versus a
6:32digital shop is night and day. Physical
6:34shop, you are packing and shipping
6:35orders two to three times a week.
6:37Digital shop, the fulfillment is instant
6:39and automatic. You don't have to get
6:40anything or hire anybody because the
6:42things you are selling are digital and
6:43they can be copied and distributed for
6:45free. It scales all by itself and
6:47there's no better feeling than getting
6:48that notification on your phone that you
6:50made a sale and you not have to lift a
6:52finger to earn that money. You could be
6:54sleeping. You could be on the beach
6:55somewhere. You could be doing whatever
6:56you want and sales are still coming in.
6:58And this is not some tiny niche market.
7:01$2 trillion. That is how much money is
7:03being generated through digital products
7:05every single year. So the market exists
7:08and the buyers are already out there.
7:10You just have to make the right product
7:11and put it in the right place. So
7:13digital products are the move. That part
7:14is clear. But how do you actually make
7:16money with them? Like what is the actual
7:18process from start to finish? Because
7:20that is the part most people never
7:21explain properly. So, let me break it
7:23down for you step by step. Now, step
7:25one, you need to find what to sell. And
7:27this is where most people overthink it
7:29and end up selling nothing. Here's what
7:31you do. You go on Instagram right now
7:32and search any topic. So, productivity
7:35tips, fitness, budgeting, parenting,
7:37whatever. And look at the numbers. You
7:39see videos with a million views, 2
7:41million views, 500,000 views. That is
7:44the market telling you exactly what
7:45people are obsessed with right now. That
7:47is not a guess. That is real data
7:49staring you in the face. Then go on Etsy
7:51and sort by best sellers. Look at the
7:53actual sales numbers. There are shops
7:55selling ré templates that have done over
7:57$700,000. Wedding invitation templates
7:59doing over a million. A budget planner
8:01shop that is only 2 and 1/2 years old
8:03has already done $250,000. These are not
8:05complicated products. These are simple
8:06digital files that somebody made once
8:08and they keep selling over and over
8:10again. Now, here's the key that most
8:12people miss. To sell based on emotion.
8:14People do not buy digital products for
8:15fun. They buy them because they are
8:17going through something and they want it
8:19fixed. A parents whose kid will not
8:21sleep through the night is not casually
8:23browsing. They are desperate. Someone
8:25who just went through divorce and needs
8:26to get their finances together is not
8:28window shopping. They need a budget
8:30planner now. That is emotional. And
8:32emotion is what sells. And you have to
8:33niche down like crazy. Do not make
8:35something called social media growth
8:36101. Nobody's buying that. Instead, make
8:39something like my viral real strategy
8:40that gave me 100,000 Instagram followers
8:42in just 30 days. See the difference? You
8:45are targeting an exact person with the
8:46exact problem. Generalists get destroyed
8:49every single time in this market. The
8:51specific proc wins all the time. Step
8:53two, you create the proc. And this is
8:55where those S tier AI tools come in. So
8:57go into chat GBT or cloud AI and tell it
8:59exactly what you want. I need an ebook
9:01about how to fix your toddler sleep
9:02schedule. Give me every section I should
9:04include. It will lay the whole thing out
9:06for you. Chapters, actionable steps,
9:08structure, all of it done in just a
9:10couple minutes. Then you take that
9:12confent into Canva. Pick a template.
9:14Customize the colors. Add images. And
9:15here's the part you want to make sure
9:17you don't skip. The cover. The cover is
9:18what sells the product before anyone
9:20even opens it. If your cover looks like
9:22garbage, nobody is clicking on it, no
9:23matter how good the content is inside.
9:25So, make the cover clean, professional,
9:27and make it speak directly to the person
9:29who needs this product. And your product
9:30does not need to be 200 pages. [music]
9:32That is a mistake beginners make. They
9:34think longer means more valuable, but it
9:36doesn't. A few focused pages that solves
9:38one clear problem is all you need. Your
9:40first product can be made in 2 to three
9:42hours. Some people can get it done in
9:44under 10 minutes with the right tools.
9:45But here's what you cannot do. You
9:47cannot just let AI write the whole thing
9:48and list it without reading it. You have
9:50to go in and edit it, refine it, make
9:52sure it actually delivers real value.
9:54Because if your product is just raw AI
9:56output, people are going to know and
9:57they're going to refund it. Step three,
9:59you set up your store. If you're just
10:00getting started, Gumroad is the simplest
10:02option on the planet. You upload your
10:04file, you set your price, you share the
10:06link, you are in business. They take 10%
10:09per sale, but there is no monthly fee
10:11and you can be selling within 5 minutes.
10:13If you want more control and you want to
10:14build a real brand, then Shopify is the
10:17move. You can fully customize your
10:19website and make the whole experience
10:20feel premium. Because here is the thing,
10:22that person who is emotionally trying to
10:24resolve an issue. They want to feel like
10:25they're buying something of quality.
10:27They want to land on a site that looks
10:28professional and trustworthy. You cannot
10:30do that on Gumroad the same way you can
10:32on Shopify. And then there is Etsy,
10:34which already has millions of buyers
10:36searching for digital products every
10:37single month. Over 400 million monthly
10:40visitors, so you are tapping into
10:41traffic that already exists without
10:43having to build an audience first.
10:45Regardless of which platform you pick,
10:47what matters is your checkout is clean.
10:49Your product description is clear and
10:51the customer knows exactly what they are
10:53getting before they buy. Step four, you
10:55get traffic. And I already know what
10:57you're thinking. I do not have money for
10:59ads. Good, because you don't need ads.
11:01Pick one platform. So, Instagram,
11:03YouTube, Pinterest, Tik Tok, whatever,
11:04and start creating content every single
11:06day that serves the exact person you
11:08were trying to sell to. If you were
11:09selling a budget template, make content
11:10about budgeting tips. If you were
11:12selling a fitness plan, make content
11:13about workouts and nutrition. You were
11:15giving value for free so that when you
11:17put your product in front of them, they
11:19already trust you. And you do not have
11:20to show your face. There are people
11:22making thousands of dollars a month
11:23posting faceless content. Simple videos,
11:25simple graphics, simple value. The
11:27algorithm pushes it out to thousands of
11:28people for free. So, no ad spend, no
11:30huge following needed. Now, here's where
11:32it all comes together. The funnel. Your
11:34content leads people to a free resource.
11:36That free resource builds trust. Then,
11:38they buy your low ticket product at $27
11:40to $47. The moment they buy that
11:42product, it redirects them to a page
11:43where they can book a 15-minute call
11:45with you. On that call, you answer their
11:47questions. You give them real value, and
11:49then you offer them your $4.97 or $1497
11:52program. That is how you turn one $47
11:54ebook sale into a high ticket sale.
11:57That's the system. Everything I just
11:58showed you is how you go from zero to
12:00making real money with digital products.
12:02But what I'm about to show you next is
12:04how you could take this and turn it into
12:05serious wealth using AI as your engine.
12:08And this is the part that literally
12:09nobody talks about. So everything I just
12:11showed you will get you to your first
12:13$5,000, 10,000, maybe even $20,000 a
12:15month. And for most people, that is
12:17life-changing money. But if you want to
12:18go beyond that, you need to understand
12:20the math that changes everything. At $27
12:23per ebook, you need over,100 sales just
12:26to hit $30,000 a month. That is a lot of
12:28volume. That is a lot of content. That
12:30is a lot of grinding for not a lot of
12:32money. Now, at $14.97, you only need 20
12:34sales to make that same $30,000. 20
12:37people. Which one sounds easier to you?
12:39Finding 20 people or finding $1,100? So,
12:41stop selling $27 ebooks and start
12:43building high ticket offers, coaching
12:45packages, done for you services,
12:47implementation programs. Because here's
12:48what I learned building my business. Do
12:50not just sell information. sell
12:52implementation. Most people who buy
12:54information products struggle with
12:55actually doing the thing. So when you
12:57create products that help your customers
12:58apply what they learned, you give them a
13:00higher success rate. And when your
13:01customers get results, they tell
13:03everybody they know. And that is how you
13:05grow without spending a dollar on ads.
13:06And the real profit does not come from
13:08your first sale. The real profit comes
13:10from the back end. Instead of constantly
13:12chasing new customers, you build
13:14products that your existing customers
13:15want and need. So a $47 ebook gets them
13:18in the door. Then you offer a $4.99
13:20program. then a 1497 coaching package,
13:23then a 3500 done for you service. You
13:25keep going deeper with the same
13:26customers instead of wider trying to
13:28find new ones. That is where the real
13:30money is. Now, here is where AI makes
13:32all this possible at scale. You use
13:34chatbt or cloud AI to write your sales
13:36pages and product descriptions. Use AI
13:38to build your website in under 60
13:40seconds. Use AI to create content every
13:42single day without ever showing your
13:43face. Use AI to scan Instagram accounts
13:45and find their top performing posts
13:47instantly so you know exactly what
13:49content is already working. and then use
13:51AI to generate your own version of those
13:53proven scripts so you're not starting
13:54from scratch every time. Let me break
13:56down the math on this. You post one
13:58simple video per day, completely made
14:00with AI. Each video generates about
14:01a,000 views. That is conservative. I see
14:04videos like this pop off to tens of
14:05thousands, sometimes hundreds of
14:07thousands. Let's just say a,000 views.
14:09Over 30 days, that is 30,000 views. If
14:11just 1% of those people click on your
14:13link, that is 300 people landing on your
14:15website. If just 5% of those 300 people
14:18buy, that is 15 sales. If your average
14:20commission is $200 per sale, you just
14:22made $3,000 in profit in a single month.
14:24And that was just from one product. Now
14:26imagine you post two videos a day or
14:28three, that $3,000 turns into 6,000.
14:306,000 turns into 10,000. And those
14:32videos you posted last week, they don't
14:34disappear. They keep getting views. They
14:36keep driving sales. Content will start
14:38to compound. Keeps working for you while
14:40you sleep, while you travel, while you
14:42do whatever you want. And then you add
14:43more products over time. The system
14:45compounds as you add more products and
14:47drive more traffic. You're not starting
14:48over every month. You're already
14:49stacking on top of what you already
14:51built. Now, if you really want to pour
14:53gasoline on this, you build an affiliate
14:54system. Find creators who already have
14:56an audience and offer them 30 to 50%
14:58commission to promote your product. They
15:00blast content to their followers. You
15:02make money, they make money, everybody
15:04wins. I've seen people paying affiliates
15:06over $10,000 a month just for creating
15:08content and driving traffic to their
15:09product. And it is worth every penny
15:11because you gain guaranteed profit on
15:13every sale. And YouTube influencer
15:15partnerships specifically are the best
15:16version of this because with YouTube,
15:18the videos keep getting views forever.
15:20Not like an Instagram story that
15:21disappears in 24 hours. When you spend
15:23time watching a YouTuber, you build a
15:25relationship with them. You trust what
15:27they are saying. So when they recommend
15:28your product, their audience actually
15:30buys. Partner with micro influencers
15:32under 100,000 subscribers because they
15:34are hungry. They want to make money.
15:35They're not making much from YouTube
15:37AdSense. So a 50/50 commission split
15:40with no upfront payment is an easy yes
15:42for them. And volume always wins. The
15:45bestselling shops on Etsy have hundreds,
15:47if not thousands of listings. Most
15:49beginners quit after they post 20 or 30
15:51listings and wonder why they are not
15:53making money. That is nowhere near
15:54enough. Keep making products, keep
15:56listing, keep testing what works and
15:58what does not. Because the more you have
15:59out there, the more chances you have of
16:02making sales. And the margins on all
16:04this are insane. No inventory, no
16:06shipping, no raw material cost. [music]
16:08The entire sale is basically pure
16:10profit. That is why digital products are
16:12the most profitable business model on
16:14the planet. Now, let me be real with
16:15you. This is not a get-richqu thing. It
16:18took some people three months to scale
16:20past $1,000 a month and 6 months to
16:22scale past $2,000. The longer you do it,
16:24the more successful you become. And most
16:26people quit right before it starts
16:27working. That is the part nobody wants
16:29to hear, but it is the truth. AI is not
16:31replacing you. It is freeing you.
16:32Automation is not about getting rid of
16:34people. It is about freeing you to focus
16:36on what matters most. being creative,
16:38focusing on results, figuring out what
16:40is actually going to move the needle,
16:41and letting the computer handle
16:42everything else. What used to take
16:44months now takes hours. What used to
16:46cost thousands and ads, now cost zero.
16:47We used to require years of expertise,
16:49you can now do with simple AI tools.
16:51Now, remember at the beginning of this
16:53video, I told you my mentor told me one
16:55thing that changes everything. Here it
16:57is. He told me to stop selling your
16:59knowledge for $47 when the
17:00transformation you were providing is
17:02worth $1,500. I spent two years making
17:05$2,000 total selling a $47 product. Same
17:08product, same skills, same me. The only
17:11thing I changed was the price. I raised
17:12it to 1,500 and made $10,000 in my first
17:15week. That one shift is what started
17:17everything. The product did not change.
17:19The price did. So, here's the recap. Use
17:22the right AI tools. Chat GBT or Cloud
17:24for content. Canva for design. Gumroad
17:26or Shopify for selling. Sell digital
17:28products because the margins are insane
17:29and they scale by themselves. Find a
17:31real problem. Build a simple product
17:33that solves it. Get in front of people
17:34with content on one platform. Build a
17:36funnel that turns a small sale into a
17:38big sale. And scale with high ticket
17:40offers, back-end products, affiliates,
17:42and AI powered content that works for
17:44you every single day. This is the
17:45easiest time in history to sell digital
17:47products and make money online. Do not
17:49just watch this video and do nothing.
17:51Start executing today because 6 months
17:53from now, you are either going to wish
17:54you start today or you are going to be
17:56really glad that you did. AI has
17:58completely changed what it means to
18:00start a business by yourself. For the
18:01first time, one person with a laptop can
18:03do things that used to require a full
18:05team. You can research markets, come up
18:07with product ideas, write sales pages,
18:08create digital products, [music] build
18:10websites, design logos, generate content
18:12ideas, write emails, analyze
18:14competitors, create ad concepts,
18:16automate workflows, and even build
18:17software with almost no [music]
18:19technical experience. That is not a
18:21small shift. That is one of the biggest
18:22changes in business we have ever seen.
18:24And that's why in this video, I'm going
18:26to break down how to use AI to start a
18:28one-man business from scratch. Not a
18:29business where you need employees,
18:31investors, warehouse space, a huge
18:33office, or a giant team of assistants.
18:35I'm talking about a lean, simple, AI
18:38powered business that one person can
18:39realistically manage on their own. The
18:41kind of [snorts] business where you can
18:42start small, test ideas quickly, use AI
18:45to do a lot of the heavy lifting, and
18:46build something that can actually make
18:48money without turning your life into
18:50chaos. My name is Terra, and over the
18:52last 8 years, I've sold well over $141
18:54million in sales. So, make sure to stick
18:56around till the very end and don't skip
18:58around because I'm going to give you
18:59valuable information that could change
19:00your life financially forever based on
19:03real experience. But before we get into
19:05business models, you need to understand
19:06what a real one-man business actually
19:08is. A one-man business is not just any
19:11business that starts with one person.
19:13Technically, every business starts with
19:14one person at some point, but most
19:16businesses eventually become too heavy
19:18for one person to run alone. They need
19:20customer support teams, operation
19:22people, fulfillment help, sales reps,
19:24designers, editors, developers,
19:26managers, and a whole bunch of moving
19:28parts. That is not what we are talking
19:31about here. A real oneman business has
19:33to be simple enough that you can operate
19:35it without a full team. It has to be
19:37something where AI can meanly replace or
19:39reduce the work that would normally
19:41require other people. It has to have low
19:43overhead, simple systems, clear demand,
19:45and a business model where you're not
19:47trapped doing endless manual work every
19:49single day. Ideally, it should be
19:50something you can manage with a few
19:51focus hours a day, especially in the
19:53beginning while you are still learning,
19:55testing, and figuring things out. That's
19:57the part most people miss. They hear AI
19:59business and immediately think they need
20:01to build the next billion-dollar app,
20:03create a complicated software company,
20:05or become a genius overnight. Research
20:07used to take forever. Copyrighting
20:08[music] used to be difficult. Product
20:09creation used to take weeks. Store
20:11design used to require skill. Content
20:13planning used to be a headache. Customer
20:15research used to be slow. Now AI can
20:17help with almost all of that. But I also
20:19want to be honest with you. AI does not
20:21make every business model good. It does
20:22not magically turn a bad idea into a
20:25good one. It does not make people buy
20:26something they do not want. It does not
20:28eliminate the need for marketing,
20:30positioning, or understanding [music]
20:31customers. AI is leverage. It helps you
20:33move faster. But if you choose the wrong
20:35business model, the wrong niche, or the
20:37wrong offer, AI will just help you fail
20:39faster. [music] So, in this video, I'm
20:41going to break down the strongest AI
20:43powered one-man business models I would
20:45actually [music] consider. I'm going to
20:46explain how each one works, why AI makes
20:48it easier than it used to be, what the
20:50risks are, which model makes the most
20:52sense for beginners, and how I would
20:54start from zero if I had no audience, no
20:56employees, and no existing business.
20:58Make sure you stay until the end because
21:00the business model you choose matters
21:02more than most people think. If you
21:04choose the right one, AI can give you an
21:06unfair advantage. But if you choose the
21:07wrong one, you can waste months building
21:09something that was never realistic for
21:11one person in the first place. [music]
21:13Now, with all that being said, let's get
21:15right into it.
21:17[music]
21:18All right. So, if I was trying to create
21:19an AI digital product, the first thing I
21:22would do is figure out or ask it what
21:27niche would be the best for what I'm
21:29trying to do. Right? So, you always have
21:30health, which I'll do with the H,
21:32wealth, W, and relationships. Okay?
21:34every single offer that you come up
21:36with, I would ask the AI, help me find
21:38the best offer in wealth, health,
21:40relationships and give it the skills I
21:42have. Okay? So, for example, you could
21:43say like, you know, I've done uh I know
21:45how to count macros or I know how to
21:47work out or I know how to sing or
21:49whatever it is, you know. So, for me,
21:51when I started a business back in the
21:53day, my very first business was in the
21:55health sector because I played sports my
21:57entire life. I played American football
21:59and I'd played basketball and I'd been
22:01lifting weights since I was 12 years
22:02old. So I had 10 years of doing that,
22:04right? So it made sense for me to start
22:05a business in that sector. You guys just
22:07have to remember that every single human
22:09when they do things. They're not doing
22:11it because they want to do it. They're
22:12doing it because they want more wealth,
22:13right? They want more health or they
22:15want better relationships. Okay? Pretty
22:17much anything we do goes around that,
22:19right? So if you go to a therapist, you
22:20want better relationships. You go to the
22:21gym, you want better health. You go to
22:23your job, you want more wealth, right?
22:24Like it's around one of those three
22:26things. So the first thing you have to
22:27do is figure out which of those sectors
22:29you're in. Okay? Now, once you figure
22:31out which of those sectors you're in,
22:33you have to figure out what I call the
22:35three pillars. The three pillars really
22:38needs to be what are the top three
22:40reasons why someone should pick you
22:41instead of someone else. This is going
22:43to matter more depending on how
22:44competitive your marketplace is. So, for
22:46example, let's just take health in this
22:48scenario and you're a fitness trainer.
22:50Okay? Just something easy that everyone
22:52can understand. So, if you're a fitness
22:54trainer, what you first have to think of
22:55is what is it that someone wants if
22:58they're trying to get in better shape,
22:59right? Well, so they're going to want
23:00to, you know, eat better or they're
23:02going to want some type of nutrition
23:03plan. They're going to want some type of
23:05workout program. They're probably going
23:06to want some accountability and
23:08coaching. But the thing with that is
23:09that's really boring, right? And so if
23:11I'm trying to sell a digital product or
23:13any type of product and I'm trying to
23:15charge the most, right? Because you
23:16always have a market price, right? And
23:18if I'm trying to charge $5,000 instead
23:21of $500, your three pillars have to be
23:23better because people do not pay more
23:25for no reason, right? So, if you're
23:27going to buy uh you know your girlfriend
23:29a Birkin or you're going to get a
23:30Lamborghini or whatever, like the reason
23:32people pay more for those things is it
23:33has more perceived value. So, when
23:35you're coming up with your three
23:36pillars, you have to think what is it
23:38that most people want in this type of
23:40offer? And then number two is what can I
23:42say that's a little bit better. So, to
23:44give you an example of this, let's say
23:46for fitness, obviously we need to do
23:48something with nutrition training. We
23:51need them to figure out who they're
23:52going to hire, so to speak. Okay? And
23:55when I [snorts] say who to hire, it's
23:56like, do I get Beach Body? Do I do P90X?
23:58Do I, you know, hire an Inerson trainer?
24:00Whatever. So, what I would do for
24:03nutrition is I first say I want to sell
24:06them on what is going to be the best
24:08result I can give them. So, when I had a
24:09fitness offer, what I would say for
24:10nutrition, I said, "How to eat whatever
24:12you want without sabotaging results."
24:14Okay, the without sabotaging results
24:16part basically insinuated that they can
24:20eat whatever they want as long as they
24:21stay within certain guidelines. Okay?
24:23And so what I would say is like so the
24:25first pillar and let's say this is a
24:27sales call or this is my marketing. I'd
24:28be like the first pillar is nutrition,
24:30right? Or the first pillar is how to eat
24:31whatever you want without sabotaging
24:32results. Now most people eat chicken,
24:34rice, and broccoli. Now the issue with
24:36that is that yes, you're going to lose
24:37weight initially, but you can't stick
24:38with it. And because you can't stick
24:39with it, eventually you're going to give
24:40up. You're going to binge. You're going
24:42to be right back in the same cycle. So
24:43what I'm going to do is I'm going to
24:44teach you literally how you can eat
24:46whatever you want without sabotaging
24:47results. If you guys know about calorie
24:49counting and macros, like it's pretty
24:50simple. It's like calories in, calories
24:52out. Move more than uh you consume,
24:55you're going to lose weight. And so when
24:57I set sold them on this, that's what
24:58they wanted. They wanted to be told they
25:00could eat whatever they wanted. Now,
25:02obviously, I said without. So that kind
25:04of kept them in that guideline, but
25:06that's what they wanted. And so when I
25:07said that, they're like, "Oh, well that
25:09sounds way better than every other
25:10trainer I've talked to, so maybe I'll
25:12buy it." Okay, the next thing would be
25:14training. Okay, so training. I said how
25:17[snorts] to train however you want
25:17without sabotage results. I said, "Hey,
25:19look, 90% of your results is nutrition.
25:2010% is training. So, you don't really
25:22want to hire a trainer who's going to
25:24teach you how to get in shape in the
25:25weight room when in reality it's 90% is
25:27in the kitchen, right? So, even if you
25:29don't work out at all, you can actually
25:30still lose weight. I don't recommend it.
25:32I think it's healthier for you to work
25:33out, but I'm actually going to show you
25:34how to work out the m uh however many
25:36times you want a week and be fine.
25:38Realistically, I would say, look, it's
25:39better if you work out one time a week
25:40for the rest of your life then you work
25:42out every day for two months, right?
25:44[snorts] And so, I'd sell them on that.
25:45And then the last one is I'd walk them
25:47through they could hire a trainer. Okay.
25:50And this is all to like show you what
25:52you could ask the AI and to give you an
25:53example of what I'd be looking for the
25:54AI to tell me. So you could give it this
25:56framework and then have it spit out your
25:59three pillars for your new offer. Okay.
26:02So on the last one on hiring, I would
26:04say you could get an inerson trainer.
26:06You could hire Beachbody. So we'll just
26:08do BB body. And then you could hire me.
26:11Okay. And so I said, well, you could
26:13hire a trainer, but they're focusing on
26:14training, which is only 10% results.
26:16That's stupid. On top of that, they're
26:17not incentivized to actually help you
26:18get results because you're going to fire
26:20them, right? [snorts] Number two is like
26:22you get Beach Body. Yeah, it's cheap,
26:23but everyone gets the same program and
26:25the same program for a 200lb woman and a
26:27300lb man doesn't make a whole lot of
26:29sense. Okay? Or you could hire me and
26:31I'll teach you how to eat and train
26:33however you want without sabotage
26:34results and you'll never have to hire
26:35another trainer again. So, would you
26:36rather pay a onetime fee for life or $50
26:39a month until you die? [snorts] And at
26:41this point, people were really sold. So
26:44if you were going to ask AI how to help
26:46you build digital products, what I would
26:47do is give it this framework. I would
26:48say something like, hey, help me find
26:50something in the wealth relationship
26:51niche that is the least competitive.
26:55Because obviously the more competition,
26:56the harder it is to sell, right? The one
26:58of the benefits of having a less
27:00competitive offer is you're the only
27:01option. Okay? And then I say, help me
27:04construct three pillars. And really when
27:05you're doing the three pillars, you want
27:06to do a they do versus we do. So if we
27:10go back to this, right? We bring this
27:12back up here. [snorts] If you say, "Hey,
27:14so what most people do is they eat
27:16chicken, rice, broccoli." What we do is
27:17this, and this is why it's better.
27:18That's really the framework you want to
27:20take. Okay? If you want to take this a
27:22step further, you could also ask it for
27:24a tagline. Okay? A tagline is what makes
27:27you unique and different quickly so
27:29people know if they should buy from you.
27:32So, when I sold fitness, I said, "How do
27:33you get whatever you want without
27:34sabotaging results?" And that created a
27:36lot of curiosity, got people to click.
27:37When I started selling business
27:38consulting to personal trainers, cuz
27:40that was my next business. I said, "Hey,
27:42um, how to increase your bookings by 72%
27:46using conversion conversations." And
27:48people like, "What are conversion
27:49conversations?" Right? And really all
27:51that was was DMs, uh, and DM ads back in
27:54the day when, you know, Manyhat and
27:55Facebook barely came out with it. But
27:57again, it created curiosity. You have,
27:59you want to create curiosity. So if you
28:01were feeding AI and you said, "Hey,
28:03build me the perfect offer." You would
28:04say, "Find me an offer that's the least
28:08competitive, right, in the wealth,
28:10health, and relationship niche. Help me
28:11build out the three pillars and the
28:13tagline." And then that is what you
28:15would take to actually go and build out
28:17your digital product because ultimately
28:19whatever your digital product is, it's
28:20going to be a version of templates or
28:22PDFs. Uh maybe you have some coaching
28:24involved. This is kind of the framework.
28:27Okay, so that's how you would do it for
28:29a digital product. Now, the next one is
28:31going to be for an e-commerce business.
28:33So, we're going to look for the best
28:35physical product. There's really two
28:36things that I would be looking for.
28:38Okay, to make this as simple as
28:39possible, I'm going to look for the
28:41highest price point. Okay, the reason I
28:43want to look for the highest price
28:45point, uh, people usually get this
28:46confused in business, they don't know
28:49why you actually want to charge really
28:50high prices. The reason you want to
28:52charge really high prices, like in
28:54short, like if you could sell something
28:55for 50 bucks or 5,000, obviously it's
28:57more money, but why? Because the 5,000
29:00pays for ads, it pays for staff, it pays
29:02for products, it pays for fulfillment,
29:03it pays for marketing. Like, there's a
29:05lot more uh costs in business than a lot
29:08of people think, right? So, if I sell a
29:09$20,000 program, I might only get, you
29:12know, 5,000 of it, right? Cuz when it's
29:14all said and done, I have to pay out my
29:15staff and my team, you're not getting
29:17the whole piece of the pie. Okay? So,
29:19the first thing I want is the highest
29:20price point possible. Okay? This might
29:21be furniture or chairs or I don't know,
29:23whatever. Okay. The second thing goes
29:25back to what we said earlier is I want
29:27to look for the least amount of
29:30competition. Okay? Because again, if
29:32you're, think of it this way. If you're,
29:34you know, one of 100 doctors in a city,
29:37you know, like if you're more expensive,
29:39people are probably going to go to the
29:41cheapest one unless they think you're
29:42really different, which goes back to the
29:43three pillars we had, right? Which is
29:45why you need that. But if you have low
29:47competition, you're the only doctor in
29:49the city, you can do whatever the hell
29:50you want because you're the only option.
29:53Okay? So, we want a high price point,
29:55low competition. Okay? So, whatever is
29:57going to give you the highest price
29:58point and the lowest competition, but is
30:00still being bought consistently, right?
30:01So, I would tell it and say, "Hey, look,
30:03find me a physical product that has the
30:04highest point price point, excuse me,
30:06with the least competition, but still
30:07gets sold in the top 10 of products or
30:10something. I don't know." Okay? And then
30:11what you would want to do from there is
30:13feed it even more information about
30:15giving you three pillars because
30:17remember, you have to go and market this
30:18and run ads to it. Okay? Okay, so you'd
30:19ask the AI to say, "Hey, build me out
30:22three pillars for this product." Okay,
30:24based on the information I just
30:25previously gave you, right? Cuz we're
30:26going to use the information we asked
30:28for the digital product. And then once
30:30you have this, now you can actually go
30:32and market based off your pillars. Now,
30:33when people will say, "Well, Tanner,
30:34like I don't really understand how you
30:36market off that." An example of
30:37marketing could be like five steps. So,
30:40first you start with who it's for. So,
30:42you say who it's for, the struggle,
30:44relate, then you do the epiphany, the
30:46results, and the CTA. So, because we
30:49don't know what products we would pick,
30:50let's go back and use this for the the
30:52last one. So, the remember the three
30:54pillars for the last one for digital
30:55products. We said, [snorts] uh, how do
30:56you eat whatever you want without
30:57sabotage results? Okay, so who it's for?
31:00You could say, are you a single mother
31:01who's struggling to get to the gym?
31:02Okay, I know exactly how you feel
31:04because, you know, 10 years ago, I was
31:06in the same spot and I actually had
31:08three children and I was gaining tons of
31:10weight and I didn't really know what to
31:11do until I found XYZ thing. And as soon
31:15as I did, everything changed forever.
31:16And after two months of doing it, I lost
31:18over 20 pounds and was able to keep it
31:20off forever. So if you want to do the
31:23exact same thing, just comment XYZ down
31:25below and I'll reach out with more
31:27details. Like this is the simple
31:28framework of marketing based off the
31:30three pillars. And the reason I like the
31:32three pillars so much is because now you
31:34can market, you can have a tagline in
31:36your uh social media bios, etc., etc. So
31:39this is what I would do for physical
31:40product is find the highest price point
31:42with the least amount of competition and
31:44have it build out your three pillars. So
31:45then when you run ads and you have
31:46landing pages or you're looking for ad
31:48angles, the angles are always going to
31:50be around the top three things that
31:52people want out of that product or out
31:54of that service. Okay? And that's why
31:56the three pillars matter so much because
31:57if you have a weak three pillars, people
31:59are, well, why should I pay you so much
32:00money? And it's a fair question because
32:02if I was selling you water and my water
32:04did the same thing, but it was 10 times
32:06more expensive. Let's say it's $100,
32:08okay? And this other water was $10.
32:10Unless the $100 water is gonna make me
32:12fly or do something creative, people are
32:14not going to pay for it. Okay, so that's
32:16going to be what I would do to ask the
32:18AI to find me the best physical product.
32:20So number three, AI software and micro
32:22SAS. I'm actually creating uh software
32:24right now and I am using AI to help
32:26create it, but I also have to have a lot
32:29of developers, okay? And so just to let
32:31you guys know, I'm probably what 200
32:33grand in the hole right now and uh we
32:35haven't even taken it to market yet. So,
32:37you know, fingers crossed. Hopefully,
32:39I'll make some money with it someday.
32:41Uh, but the software is a little bit
32:43more robust. Okay. So, when I'm talking
32:46about this software, what I did, and
32:47this happened actually a couple years
32:49ago. Um, I had 40 interviews with people
32:52who sold their companies for 40 million
32:54to 4 billion. Okay? So, a lot of
32:56billionaires in that group. And the
32:57number one thing I saw was that a lot of
33:00times they were in the big three. So,
33:03we're talking about tech here. So, tech
33:04obviously was one of them. Private
33:06equity. Okay. Or hedge funds. Okay.
33:08We'll call it FHF funds. Okay. So,
33:11obviously this is tech. But the reason
33:13they're in one of these three is because
33:15everyone [clears throat] gets a similar
33:17result usually. So, in hedge funds,
33:19whatever you invest in, the dumbest
33:21person, the smartest person will get the
33:22same return. 10% both get the same
33:24return. Okay? Private equity. Private
33:26equity cuts out the dumb business
33:28owners. Okay? So, if I say, "Hey, you
33:30have to be doing at least a million
33:31dollars a year." business owners who are
33:32doing at least a million dollars a year
33:34already have to have high level of
33:35skill, right? So that cuts out the
33:37dumbest people so it's easier to get
33:39them results. And then finally, tech
33:41makes it so that again, everyone gets a
33:43similar result. So if you look at like
33:44Uber or Uber Eats or whatever, like you
33:47can be dumb or smart, it doesn't really
33:48matter. The pizza is going to show up
33:49the same or you're going to pick up your
33:51ride the same. Okay. So that all to say
33:55that what I tried to do is when I saw
33:57that I said okay what could I do for my
33:59clients that they have to do right now
34:01that they that they can't get rid of
34:03they must do to keep running their
34:04business that would really help them.
34:06And what I came up with at that time was
34:10uh essentially a sales chatbot. Okay.
34:14Now there's a lot of chat bots out
34:16there. Uh so you know I know like seeing
34:18that you're like oh well that's not that
34:20great. But if it was actually really
34:21good, if it was uh specialized, let's
34:24say for real estate agents, I was like,
34:25I made a chatbot specifically for real
34:27estate agents that would take uh leads
34:29and book them on a call and you didn't
34:32have to hire any setters or staff. Uh it
34:35would manage itself, it's better, and it
34:37works every single time and it, you
34:39know, 24/7 holidays, etc. Like, would
34:42you do it? And there's a 30-day money
34:43back guarantee. People are like, "Yeah."
34:45So, I built something like that. Okay.
34:47Now, it's still in beta phase. Beta
34:49phase just means that it's not to market
34:52yet, right? We're still testing it out.
34:54But that is a more robust uh system,
34:57right? Because to to create something of
34:59that magnitude, that good, you have to
35:01feed it with tons of data of different
35:03conversations and remember like there
35:05might be a guy and a girl and the way
35:07they speak is a little different.
35:08There's a lot of stuff that goes into
35:09it. So instead of building out some type
35:11of big SAS like this, especially if
35:13you're a new business owner, this isn't
35:15going to be a great idea. What I would
35:16do instead is try to build out a
35:18microsass. Microsass, an example of that
35:21could be just a little tool, right? So,
35:23if you guys ever know those Chrome
35:24extensions, if you ever seen them, that
35:26was kind of the angle I would go
35:28towards. So, there was Microsass a few
35:31years ago who basically had something
35:33where you could bring people into your
35:35Facebook group and it would scrape their
35:36data. Okay. So, what they did basically
35:38they had a Chrome extension. So, it
35:39would sit up here on your computer. This
35:41is the computer. Obviously, you guys can
35:44see I'm a great drawer. and you click on
35:46it and then what would happen is it
35:48would ask for their name, it would ask
35:50for their email and like [snorts]
35:52whatever questions you had in the group
35:54and then what would happen is it would
35:55take that data when they let them inside
35:57the Facebook group and it would scrape
35:59it and then it would push it into their
36:01CRM. Okay? And so it was a really cheap
36:04micro SAS. They were able to sell it for
36:05maybe like I don't know 97 bucks and uh
36:10it didn't really do much and it worked
36:11pretty well and it just like wasn't that
36:13complex. So you could easily take
36:16something like this and what I would use
36:17to build something is use claude code.
36:21Okay, that's probably the best thing on
36:22the market right now. In [snorts] fact,
36:24uh when I actually chatgbted and used
36:26cloud cuz I still use those two probably
36:28the most in terms of asking questions.
36:30When I ran my own software through it,
36:32it has pieces of that in it. Right now
36:34obviously there's more and it actually u
36:37the good news was like, hey, you
36:38actually do need developers and stuff
36:39like that, but there is pieces of this
36:41in it. So what I would do is I would
36:43just go to cloud code and the best thing
36:45you could probably do is just look at
36:46different stuff in the marketplace and
36:48then say, "Hey, make me a simple micro
36:51SAS Google Chrome that I could sell for
36:5497 bucks." And the benefit is that if it
36:56can build it all for you and it codes it
36:58for you, you can immediately start
37:00selling it. And something like this is
37:01really easy cuz if you go to someone and
37:02say, "Hey, for 97 bucks, you can um
37:05scrape the data from your Facebook group
37:07to come over here." The benefit of this
37:09at the time, this was years ago, but at
37:11the time, you'd have to manually take
37:12all this information and put it in here
37:14or you'd have to send them to a
37:16different link. Okay? So, the benefit
37:18would be or what I would ask it is like,
37:20"Hey, uh, what's a micro SAS I could
37:22sell for $97 that business owners would
37:25find super valuable. I'd probably ask it
37:27that or I'd go look in the different in
37:29the marketplace and just see what is out
37:30there and then have it build me a micro
37:32SAS because this over here is a
37:34behemoth. I'm already 200 grand in the
37:36hole. It may or may not work. Uh but
37:38it's a big risk. It's like big swing,
37:39right? It's like if I hit it out of the
37:41park, it's going to be a grand slam. It
37:42could be a nine figure company. If I
37:44don't, I'm going to be out the money.
37:45What I would do instead is do a micro
37:47SAS and uh have it do something simple.
37:49And that's what micro SASS means. It's
37:51just really simple, right? Like this is
37:53technically complex. Like it only does
37:54one thing, but depending on the
37:57conversation or the lead, it's going to
37:58have to say a bunch of different things,
38:00right? Which makes it a more complex
38:01software. Micro SAS on the other hand
38:04only has to do one [music] specific
38:05thing and it does the same thing every
38:06single time no matter what. That's going
38:08to make it a lot easier. The right model
38:09depends on your strengths, your budget,
38:11your timeline, and how much complexity
38:12you're willing to handle. This is
38:14important because a lot of people choose
38:16a business model based on what sounds
38:17the most exciting instead of what fits
38:19[music] their current situation. That is
38:21the mistake. The best business model is
38:23not always the one with the highest
38:24upside. It is the one you can actually
38:26execute [music] consistently. If you
38:28like teaching, organizing information,
38:30solving problems, researching, writing,
38:32or creating content, digital products
38:34are probably the easiest place to start.
38:36They are lowcost, simple to fulfill, and
38:39fast to test. You do [music] not need
38:41inventory. You do not need a supplier.
38:43You do not need the code. You can create
38:45one product, build a simple page, and
38:47start making content around the problem.
38:49Digital products also teach you the core
38:51skill of business, which is
38:52understanding what people want and
38:54[music] packaging a solution. If you can
38:55learn how to find a painful problem,
38:57create a clear offer, write a sales
38:59page, and get attention, you can apply
39:01that to almost any other model later.
39:03That is why I think digital products are
39:05a great starting [music] point for most
39:06beginners. If you are more interested in
39:08branding, products, ads, and physical
39:11goods, AI commerce might be a better
39:13fit. Some people just connect better
39:15with tangible products. They [music]
39:17like finding products, building stores,
39:19creating ads, and watching sales come
39:21in. AI commerce can be exciting because
39:23it feels very real. You are selling
39:25something people can physically use, but
39:27it also comes with more [music]
39:28operational responsibility. So, you have
39:30to be prepared for that. If you're a
39:32technical patient or interested in
39:33building long-term asset, AI software
39:35has the biggest upside. Software can
39:37create recurring revenue and potentially
39:38[music]
39:39become very valuable, but it is also the
39:41most complex. You need to be okay with
39:43solving technical problems, [music]
39:44listening to users, improving the
39:45product, and dealing with the fact that
39:46the first version may not work. For most
39:48people, start from zero. I would choose
39:50digital products first. The reason is
39:52simple. It is the fastest way to learn
39:54the fundamentals with the lowest risk.
39:55You can build a product quickly, test
39:57[music] demand, and improve without
39:58needing a lot of money. Once you learn
40:00how to sell, you can move into
40:02e-commerce or software later with a much
40:04stronger foundation. If this video
40:06helped you, make sure you like the
40:07video, subscribe to the channel, and
40:08comment below which AI business model
40:10you would start first, digital products,
40:11AI commerce, or AI software. And if you
40:13want the full breakdown on how to build
40:15your first oneman AI business step by
40:16step or my personal help in doing so,
40:18then check out the links in the
40:20description or the pin comment. I'll see
40:22you in the next video. In today's video,
40:24I'm going to help a complete stranger
40:25build a $30 million digital product in
40:27just 30 minutes using the exact system
40:29that I've used to generate over $141
40:32million. So, make sure to stick around
40:33till the end of the video because the
40:34information I'm going to provide you
40:36could change your life forever
40:37financially. No, my name is Sarah
40:38Chister and digital products have
40:39changed my life by helping me generate
40:41over 9 figures in income. So, now that
40:43we got that out of the way, someone by
40:44the name of R.J. reached out to me in my
40:46Instagram DMs because he was stuck. He
40:48had built his full service social media
40:50agency up to around $30,000 a month,
40:51which is already a level most people
40:53never even get close to. But no matter
40:54what he did, he cannot break through
40:56that ceiling. He was putting in the
40:57work. He was getting clients. And from
40:59the outside looking in, it probably
41:00seemed like things were going well. But
41:02behind the scenes, he felt like he had
41:03hit a wall. The problem was not that he
41:05was lazy. The problem was that he lacked
41:08skill. He was still trapped in a
41:09business model that depends heavily on
41:10time, fulfillment, and constant effort
41:12to keep growing. And when you're in a
41:14model like that, it does not matter how
41:15talented you are, eventually [music] you
41:17start to feel the weight of the ceiling.
41:18You can only take on so many clients.
41:20You can only manage so much fulfillment.
41:21You can only push a service business so
41:23far before it starts pushing [music]
41:24back. That is exactly where R.J. was. He
41:26had already proven he could build
41:27something real, but he was at the point
41:28where scaling further was going to
41:30require a different vehicle entirely. He
41:32did not need more of motivation. He did
41:33not need another generic business
41:35lesson. He needed a better offer, a more
41:36scalable model, and a product that could
41:38break him out of the cycle he was stuck
41:39in. So, when I saw his message, I
41:41decided to help him. In this video, I'm
41:42going to take the next 30 minutes and
41:44build out a digital product that could
41:45realistically become a $30 million
41:47business if it is executed the right
41:49way. And I do not just mean throwing out
41:50random ideas or vague advice. I mean
41:52actually building the thing from the
41:53ground up, identifying what the product
41:55should be, how it should be structured,
41:56who it should be sold to, how it should
41:58be positioned in the market, and how it
41:59can be scaled in a way that is far
42:01bigger than a traditional service
42:02business could ever be. I'm going to
42:04break down the full process step by
42:05step. I'm going to show you how I think
42:06through the problem, how I identify the
42:08opportunity, how I turn someone's
42:10existing skills into a scalable digital
42:11offer and how I would approach selling
42:13it so that has real revenue potential.
42:15You're going to see exactly how one
42:16shift in a business model can completely
42:17change the trajectory of a company. So,
42:19like I said, do not skip around the
42:20video cuz you can miss something that
42:21will help change your life financially.
42:22With that being said, let's get into it.
42:24Okay, guys. So, first thing is I'm going
42:26to try to build out this offer for you
42:28and I'm going to try to write this
42:30before I show it to you just so it's a
42:32little bit faster cuz it's a little bit
42:33of a hard angle. So, first and foremost,
42:35we need to understand that, you know,
42:37social media management is not unique,
42:39right? Like it's just not very unique
42:40offer. So, we need to think of a way to
42:43make it more creative. So, first things
42:44first is if we were, you know, building
42:46this from scratch, you have health,
42:48wealth or relationship. So, you have
42:49these three sectors right here, wealth,
42:51health and relationships. Based off
42:52that, this fits into the wealth sector,
42:55right? Like we're basically going to
42:56people and saying, "Look, we want to
42:57manage your social media. By us managing
42:59your social media content, it's going to
43:01get you more views. It's going to get
43:02you more likes. It's going to get you
43:03more comments and that therefore is
43:04going to make you more money." Right
43:06now, the part where he really needs help
43:08to gain more traction is he's going to
43:10need a tagline and he's going to need
43:12what I call three pillars. So, this is
43:15what makes him unique and then the
43:17tagline is what's going to be in his
43:18bio. So when we're thinking of taglines,
43:20you guys have to understand like there's
43:22a million different people selling the
43:23same thing you're selling, right? So if
43:25you're a personal trainer or a doctor or
43:26a plastic surgeon, like just saying like
43:28I can get you better, you're sick or
43:30like I can do plastic surgery on you.
43:31Like that's not unique, right? Cuz
43:32that's what they all do. So it's more so
43:34do you have a process you have done
43:36differently? Have you done, you know,
43:38plastic surgery on Barack Obama? There's
43:40got to be something you bring to the
43:41table that people like, ooh, wow, like
43:42that's unique. That's different. Maybe I
43:44want to go with this guy. And that also
43:45allows you to push price points because
43:47if people find you unique, they'll spend
43:48more money. Birkin handbags, hope you
43:50guys never have to buy one of those for
43:51your girl, but those are like $30,000
43:53purses. It's kind of ridiculous, but if
43:55you think about the guy who made those
43:56types of bags is really smart because
43:58he's made them valuable by saying, "Hey,
44:00these are limited bags. They're limited
44:02edition." Da da da da da. And so the
44:04price points get really driven up, but
44:06it's really at the end of the day, it's
44:07just a purse, right? So we're trying to
44:08do the same thing here. So for a
44:09tagline, he might say something like 3x
44:12your views without posting like any more
44:16content. So these are going to be very
44:17quick just for the sake of the video.
44:19This would be a lot better if I was
44:21working on this with a client because I
44:22would spend probably, you know, like 30
44:23to 60 minutes just thinking this
44:25through. But in short, the tagline would
44:27want to be something where people like,
44:28"Ooh, like that's interesting. I I like
44:29I want more information." When you think
44:31about social media management, it's like
44:32what are the going to be the biggest
44:33bottlenecks? People are like, "Ah, I I
44:35hate making the content. It takes too
44:36much time. I don't get enough views."
44:38So, it's got to be something around
44:39that. So, in this scenario, I'm saying,
44:40"Hey, look, I'm going to 3x your views
44:42without posting anymore, right?" So,
44:43people are like, "Well, okay, like
44:44what's the system?" I don't personally
44:46actually think that's creative enough to
44:48really be different or unique, but I'm
44:49trying to just illustrate a point. So,
44:50you want to sit there and think, what
44:52are all the things that social media
44:53management agencies promise? What could
44:55you promise that's a little bit
44:56different, a little bit more unique?
44:58What are the biggest pain points that
44:59people have? I'll just speak for myself.
45:00The biggest issue I have with social
45:02media content is a lot of times is, you
45:04know, I've hired a lot of different
45:05people and they don't always produce the
45:07results that I'm looking for. Okay? It's
45:08as simple as that. Like, I just don't
45:09get the results that I'm usually looking
45:11for. Like, I I want very specific
45:12results and I don't always feel that I
45:14get them. Um, at the end of the day, I'm
45:15just looking for performance. So, if I,
45:16you know, get,000 views per video, I
45:18want to get 3,000 views. If I'm 3,000, I
45:20want to get 6,000. If I get 6,000, I
45:21want to get 12,000. Right? It's it's
45:23more performance-based for me. So any
45:24promise where someone could say like,
45:26"Hey, 3x your views or you don't pay or
45:28you know, 3x your views by following or
45:30XYZ system or whatever." Like that's
45:32that's what I'm trying to get you to
45:34think through is like a different
45:35tagline. Then his three pillars is like
45:37trying to illustrate what's actually
45:38unique about him differently, right? So
45:41if he's like, "Hey, three extra views
45:42without posting more content." And then
45:44he's trying to uh sell the structure. So
45:46the first structure could be like what
45:48they do differently. So I'm just going
45:49to write three different ones. And you
45:51usually want to do this in a they verse
45:53us format. So I'll show this to you guys
45:55on the screen. They versus us. So it's
45:56like what most people do, you know,
45:58pillar number one is, you know,
45:59scripting. And what most people do is
46:00they don't script at all. What we do is
46:02we do this and XYZ and ABC. So like for
46:04example, I could say pillar number one
46:06is Mr. Beast scripting. So what most
46:08people do is they just throw a script
46:09together. They just go to chat dbt. Uh
46:11they just ask it for a crappy script and
46:13blah blah blah. What we do is we
46:15actually use the same process that Mr.
46:16Beast uses, who's obviously the biggest
46:18YouTuber of all time. and this will 3x
46:20your views per video, I don't know,
46:21whatever. Right? So again, it's like
46:22what do they do differently and what are
46:24the biggest three points? So I would say
46:25like if I had to do it off the top of my
46:27head, if I had a social media agency,
46:28the top three will probably be like
46:30around scripting, posting, and editing,
46:33right? Cuz that's really all three
46:34components. And so for scripting, we
46:36already did that one. Pillar number two
46:37is automatic posting. What most people
46:39do is they don't post anything for you.
46:40What we do is we'll not only script it
46:42for you, but we'll do the actual posting
46:43for you. D again, these are not super
46:45strong. I'm just trying to illustrate
46:47the point so we can move through this.
46:48The last one would be editing. It's like
46:50uh so pillar number three is editing.
46:52Like most people just get like cheap
46:53Filipino editors. We actually get first
46:55world editors from the USA and uh you
46:57know the UK and da da da. And because of
47:00that like your views are going to get
47:01another 2x boost because they are going
47:03to know where to cut and where to
47:04transition and stuff like that. So the
47:06first thing you have to do is when
47:08you're in a crowded marketplace you have
47:09to make sure that you have a tagline and
47:12you have three pillars that make you
47:13unique. In this scenario these are
47:14actually not unique enough. So I just
47:15want to be super clear. But if I was
47:17trying to make this as strong as humanly
47:19possible, I would spend, you know,
47:20probably an hour, maybe longer, really
47:23thinking this through, because this is
47:24kind of the base of your house, so to
47:27speak. If you mess this up, everything
47:28else will get messed up. So, you really
47:30have to make sure this part is dialed in
47:31because if it's not dialed in, you're
47:33going to have a lot of issues with it.
47:34So, taglines, you're always going to
47:36have a tagline and then three pillars.
47:37The better the offer, the product, the
47:39less [music] important these have to be.
47:41The more competitive the product, like
47:42social media management, where there's a
47:44million people who do that, the better
47:45this is going to have to be. So that's
47:46going to be step number one. So let's
47:47assume we come up with a banger offer. I
47:50genuinely do not think that was good
47:52enough. Like if I was to take that to
47:53market, but again I was trying to
47:54illustrate the point for the video so
47:55this video doesn't go on for 6 hours. So
47:58now that we have the offer, we have to
47:59actually start making sales. So we're
48:01going to kind of have, you know, three
48:02phases for this. Number one is going to
48:04be organic. Number two is going to be
48:06boosted post. Okay? So we'll just do B
48:08post. And then number three is going to
48:10be ads. So let me kind of type this out
48:12for you guys. So, if we were starting
48:13with organic, usually I would do I'd ask
48:16them to do one post a day. I would want
48:17them to do 100 uh DMs a day and that's
48:20going to be, you know, usually about 20
48:22per hour so you don't get a spam block.
48:23And then hopefully that would get you
48:24would get about what, you know,
48:25depending if you're messaging your
48:27followers or not. If you're messaging
48:28your followers, we'll say 15 to 30
48:29because if you're messaging your
48:30followers, you'd get more. If you're
48:31doing cold audience, it would be less.
48:33And then usually about 10% of those,
48:34give or take, maybe a little bit more.
48:36You'll get anywhere, let's say, you
48:37know, three to six calls and then you
48:39close one or two. And again, we're going
48:41to want to price this usually at 1,500
48:43plus. I should have told you guys that
48:44on the offer, but we're gonna want to
48:46post this, charge $1,500 plus. And
48:47again, guys, the reason for that when
48:49people talk about price points, the
48:50reason you want to do this in a business
48:52is like if you don't have outside
48:53capital, you don't have investors, you
48:54don't have a trust fund, your parents
48:55aren't giving you money, you can't win
48:58if you don't have a high enough price
48:59point, right? Like, it doesn't even make
49:00sense for you to do this many hours of
49:02work if you're not getting that much per
49:04client. Because to do all this work and
49:05get a client for 100 bucks, it's like,
49:07what's the point? Like, you're not even
49:08moving the needle. And that was the
49:09biggest mistake I made in the beginning
49:10of business is I just was charging not
49:12enough money. You'll look at this and
49:13go, man, only one person's going to buy
49:14that out of 100, but that's all you
49:16need. That that's exactly right. 3%
49:18three people out of 100 will buy this
49:19price point. That's all you need. So,
49:21what I would tell him to start is like,
49:22okay, cool. Do one post a day about your
49:24services. Do 100 DMs a day. So, this
49:26could be between your followers or cold
49:28outreach. Okay? Obviously, start with
49:29your warm followers first or people who
49:31follow you. And then you could go to
49:32cold. Cold would be like IG hashtags,
49:33Facebook groups, etc. Uh, you're [music]
49:35going to get 15 to 30 pies. The closer
49:37to 30, it's going to be warm followers.
49:38Closer to 15 is going to be cold. Cold
49:40mean they're not following you. They
49:41don't know who you are. From there, you
49:43would book three to six calls and you
49:44close one to two. If you close one to
49:46two, you'll let's say you make $3,000.
49:48So, we're going to go ahead and put
49:50$3,000 over here and you're going to
49:52move that into phase two. So, phase two
49:54is boosted post, right? So, we just
49:56finished phase one. We're going to go
49:57into phase two. So, now we have a little
49:58bit of cash. Instead of outreaching all
50:00day long, which takes a lot of time and
50:02isn't really scalable, now we want more
50:03people coming to us. So, for example,
50:05I'm going to do the math for you guys.
50:07If we were doing a boosted post, you
50:08would do $1,000. What we would be
50:10looking for is a 10 to 20 cent profile
50:14views, okay? And then $1 to $2 per
50:15followers. So, let's just say, you know,
50:17we got 500 followers. You're going to
50:18get 30% of those people to reply. So,
50:20like give or take, we could say like,
50:22you know, [music] 150 and then you had
50:2415 calls and you close three. All right.
50:26So, here's kind of the math. We took
50:27a,000. We made $3,000 from step one. We
50:30put us into step two. We spent $1,000.
50:32We get 500 new followers. Okay? because
50:34usually you're shooting for one to two
50:35bucks per follower. So, we'll just take
50:36the worst amount. You get 150 replies
50:39cuz not everyone's going to reply. You
50:40book 15 calls. You close three. Okay.
50:42So, if you close three, and again, we'll
50:44just say 1,500. So, we'll keep the math
50:45simple. Make $4,500 and then you can go
50:48into phase three if you'd like. Now,
50:50what is the benefit of a boosted post
50:52versus traditional ads? When I say
50:54traditional ads, it's going to be ads
50:55you've seen from me, right? You click on
50:57it, it takes you to a landing page or it
50:58takes you to a DM. The benefit of
51:00boosted post is going to be cheaper. Why
51:01is it cheaper? Because usually when you
51:02run a boosted post, all it's doing is
51:04when the person clicks, they go to your
51:05Instagram profile or Facebook profile.
51:07The downside or the upside is it's
51:09cheaper. The downside is you have to
51:10reach out to every single person. So why
51:11is that a downside? Because that takes
51:13more time. It's not a scalable, you
51:14know, like your business just won't be
51:16as big, right? If we go to traditional
51:18ads, you can run a lot more volume
51:19because if you are having people click
51:21and they go straight to a page, you can
51:23run as much volume as you want, right?
51:25Like like if you spent, you know, a
51:27million dollars a month and as long as
51:28it converted, like you can run it
51:30infinitely, right? Right. So eventually,
51:32you know, I would say this business
51:34you're starting at zero. This business
51:35you could do, you know, I've seen as
51:37high as 150,000 a month. That's the
51:38highest though. That's not average. But
51:40I'd say like people will do boost posts
51:41up to 150,000 a month and then pass that
51:43to get to a million a month or, you
51:45know, even 300400,000 a month. You have
51:46to go to more traditional ads. So let's
51:48say we take this money, we go to more
51:49traditional ads. At this point, what we
51:51need to do is we do an ad. So we take
51:53the $4,500. I'll show this to you guys
51:55in just a sec. So we go add opt-in page
51:57call. So now we're running the ads over
52:00here. And the benefit is they click the
52:01ad, they go to a page, they put in their
52:04information, they book a call, and they
52:05go to a sale. Now, let's just say this
52:07is a traditional VSSL funnel. A VSSL
52:09stands for video sales letter. There's a
52:10lot of different types of funnels you
52:12can run or strategies, challenges,
52:14webinars, whatever, but like we're just
52:15going to use a traditional funnel. So,
52:17what would happen on average is you
52:18spend a,000 bucks, you get 100 leads,
52:20you get 10 calls, you get one close. So,
52:22you spend a,000 and you make, we'll say
52:24in this case, we start upping the price
52:26because, you know, as your business gets
52:27bigger and you have more expenses and
52:28operations and staff, you're going to
52:30have to do that. But, let's say you
52:31spend $1,000 to make 3,000. You can
52:33rinse and repeat that process. And guys,
52:35like eventually over time, like when I
52:36was doing business consulting, I start
52:37off doing I want to say I start off
52:39doing what, $5,000. Eventually, I got it
52:41up to like my lowest package like 16,000
52:43because I hired a 100 staff. So, you
52:45have to have money to pay the staff.
52:46Okay? So, just keep that in mind. Now,
52:48here's the cool part about scaling a
52:49business to 30 million. Once you get it
52:51to [music] this point, it's just doing
52:54more of the same thing. Okay, so I'm
52:55going to go ahead and erase this. So,
52:57I'm trying to make this as simplistic as
52:59possible. Obviously, like the skills
53:01needed to do these things like sales and
53:03marketing and running ads and all, you
53:04have to learn these things, but I'm just
53:05trying to make it super simplistic. So,
53:06once we get it to that point and we're
53:08like, hey, you know, we spend a,000
53:10bucks, we get 100 leads, we get 10
53:12calls, we get one close. Now, it's just
53:14about how can we scale this further. So,
53:16what you would need to know is like how
53:18much money it takes you and let's just
53:20uh up the price. Let's say, you know,
53:22eventually we're trying to scale. Let's
53:23say we're selling $10,000. Let's say on
53:25average, uh we raise the price over
53:27time. And let's just say, you know, this
53:29this is a little bit hypothetic. Let me
53:31make this a little bit more realistic.
53:33Let's say 5,000. Okay? So, let's say,
53:35you know, we're spending $1,000 to get a
53:37$5,000 client. So, all the numbers stay
53:38the same. All I do is I raise the price.
53:40Okay? [music] And sometimes that will
53:41actually lower the numbers a little bit,
53:43but again, this is example. I'm just
53:44trying to make it easy. So let's say
53:45it's $5,000. So it's a 5x. So what we
53:47know is that if we spent in a perfect
53:50world, right? It's not perfect, but
53:52let's pretend if we spent $100,000, we'
53:54make $500,000, right? In a perfect
53:56world. Now, the reason this gets
53:58difficult as you scale a business
53:59[music] is that you have, you know,
54:01closing percentages could be off. Uh
54:03opt-in percentages could go down,
54:05clients could get pissed off, you don't
54:06have a good resign rate. Like there's a
54:08million things that have to go right to
54:10get this thing to work. But in theory,
54:11if you spent $100,000 and you made
54:13$500,000 and you're just trying to rinse
54:15or repeat that process, it's actually
54:16pretty simple. So in short, if we wanted
54:18to create a $30 million business and all
54:21the numbers stayed the same, then what
54:22that would tell us is we would need to
54:23spend $6 million per year to make 30
54:26million. Okay? And then what's cool is
54:28from there, you could just divide by 12
54:29and you know how much you have to spend
54:31monthly. And then once you divide by 12,
54:32you could divide by four and that would
54:34tell you how much you need to spend
54:35weekly. And so you kind of get a
54:36baseline for what it's going to take to
54:38get your business to that level. A lot
54:40of people overthink those things. And
54:41then really from there, the only stats
54:43that really matter when you're looking
54:44at ads is you have CTR, you have lead
54:46cost, you have call cost, and you have
54:48cost of acquisition. And so if I'm
54:50showing this back to you guys here, the
54:52ads getting to that level of business,
54:54you're going to have to usually run ads
54:55unless you're Mr. Beast or someone super
54:56famous because [music] you're you're
54:58simply just not going to be able to get
55:00enough volume or enough eyeballs to make
55:02this work. In this scenario right here,
55:04all that really matters typically is
55:05like you're looking for a CTR. That's
55:07depending on your offer, right? Cuz if
55:09you're going to business owners, it'll
55:10be a little lower. If you're going to
55:11consumers, it will be a little bit
55:12higher. But I'll give you the numbers
55:13for both. If you're for a consumer, what
55:15we'll do is we'll do do a line right
55:17here. So consumer, you want to be 1%.
55:19I'm just going to write these numbers in
55:20real quick. The only difference here
55:22really is when [music] you're looking at
55:24these stats for CTR for consumers, it'll
55:26be 1% 0.5 for business owners. So that
55:29means one out of 100 people click. That
55:30means one out of 200 people click on the
55:32ad. Lead cost would be 10 bucks for
55:33consumers. So like let's say a fitness
55:35offer, B2B would be 20 bucks. Okay. call
55:37cost per consumer 100, B2B [music] 200.
55:40Usually B2B is about twice as expensive.
55:42That's the easiest way to put it. And
55:43then your uh cost acquisition needs to
55:44be 25%. So if you're selling a 10 a
55:46$5,000 product, you don't want to spend
55:48more than $1250 on average to acquire a
55:51customer because you have ads, you have
55:52operational costs, you have staff, you
55:54have employees, you got to pay those
55:55people. [music] This is like the easiest
55:57way I can show you in one video how to
55:59scale to $30 million a year. Like it's
56:01that simple. Like from scratch to here.
56:03Now, obviously, there's a lot more
56:04things we could go into, like, you know,
56:05what are other things that could help
56:07you on average to like actually hit that
56:08goal? Cuz like, if you're making 30
56:10million, it doesn't have to all be
56:11front-end revenue. You know, you could
56:13have uh upsells from clients, you could
56:15have crosses, right? You could be
56:17selling different services. We could
56:19have done for you services. Like, so to
56:21give you guys a different example of
56:22this is like in my business consulting,
56:23we'll upsell higher level programs. Hey,
56:25you come in, we do a basic consulting
56:27program. Okay, now you're in next level
56:28where we have done for few services like
56:30we can train your sales team, run your
56:31ads, set up your funnels, etc., etc.
56:33Like this stuff can help you. But in
56:35short, mathematically, that's like how
56:38you get there. And then the cool part is
56:39when you're building a business, a lot
56:40of people get emotional. That's why they
56:41can't ever actually build a business
56:43successfully and scale it. But if you
56:44just look at the numbers uh
56:46logistically, logically, the numbers
56:48will tell you what to do. So in short,
56:49that's how you build a $30 million
56:51business. I did that as quickly as
56:52possible. And just again try to look at
56:54the numbers because if you're looking at
56:55the numbers and you're not getting the
56:56numbers you're supposed to get, the key
56:58to my business success was really
56:59figuring out what the numbers are
57:00supposed to be. And then once I knew
57:02what the numbers were supposed to be,
57:03then it was just if they weren't there,
57:04I knew what I need to fix. So for
57:06example, just a random example, let's
57:08say you're a guy and you're trying to
57:10get a bunch of dates and you go out on
57:11the street and you randomly ask out 100
57:13girls and you got 50 girls to give you
57:14another number and you came back, you're
57:16like, "Oh, dude, like I did horrible.
57:17Like I only got 50 girls numbers." Like
57:19you might say, "Well, dude, like most
57:20guys only get 10. that was amazing.
57:22That's going to reset your expectations
57:24for like, oh wow, okay, so I did good.
57:25That's what happened to me early in
57:26businesses where I had I thought I was
57:28supposed to be doing better than was
57:30normal. And then once I figured out like
57:31I was doing like, oh no, you're you're
57:33doing great. It was easy to scale from
57:34there. It's just you have to have proper
57:36expectations. If you have improper
57:37expectations, that can set you up for
57:39failure. So that right there is exactly
57:40how you build a $30 million digital
57:42product that breaks the barrier for
57:43social media management type agencies.
57:45This video was all about showing you how
57:47to think bigger, break through the
57:48barriers that keep most people stuck,
57:49and use leverage to your advantage
57:51instead of staying trapped in a model
57:52that depends entirely on your time. This
57:54was about showing how a digital product
57:56can create a far more scalable path
57:58forward. Throughout the video, I broke
57:59down the full process of how to create a
58:00digital product from scratch, how to
58:02structure it, how to position it, and
58:03how to build it in a way that actually
58:05has scale potential. More importantly, I
58:07showed how to take knowledge, skill, and
58:08experience and turn into something that
58:09can grow far beyond the limits of
58:11traditional service business. At the end
58:12of the day, this was a blueprint for how
58:14to scale smarter, how to stop thinking
58:16small, how to use leverage in your
58:17favor, and how to build something that
58:18has a potential to break past the
58:20sailings that hold most businesses back.
58:22If you found this video useful, please
58:23hit that like button and subscribe for a
58:25lot more content like this. If you want
58:26more personal help, use the links in the
58:28description below and in the pin
58:29comments, and I'll see you guys in the
58:31next video. My name is Sarah Chester,
58:32and in this video, I'm going to break
58:33down six AI digital products that have
58:35the potential to generate anywhere from
58:376,000 to $600,000 in 2026. Not only will
58:41I give you the exact products to do so,
58:42but we'll provide you with the same
58:44formula I used to generate over $141
58:46million in sales. So, [music] make sure
58:48to stick around till the end of the
58:49video where you'll miss key points and
58:51products that could change your life
58:52forever financially. Now, the reason
58:54this matters so much right now is
58:55because AI has created one of the
58:56biggest windows of opportunity you've
58:57seen in online business, but most people
58:59are still using it at the lowest level.
59:01They're asking basic questions,
59:02generating [music] random content, or
59:04trying to sell simple prompt packs that
59:05look exactly like everything else
59:06online. A strong AI digital product does
59:09not teach someone what to do. It helps
59:11them actually do it. It can help a
59:12business owner get more leads, help a
59:14creator make content faster, help a
59:16brand create better ads, or help someone
59:18automate work that used to take hours.
59:20That is why these products are so
59:21powerful. They take something people
59:23already need and make it faster,
59:24simpler, and easier to use. And that is
59:26a key distinction. People are not paying
59:27for AI just because it sounds cool.
59:29They're paying because they want a
59:30result. They want to save time. They
59:32want to make more money. They want to
59:33stop feeling overwhelmed. They want a
59:35process that takes the guesswork out of
59:36whatever they are trying to accomplish.
59:38So if you want to build a profitable AI
59:39product, the starting point should not
59:41be how can I use AI. The starting point
59:43should be what problem can I solve
59:45better now because AI gives me leverage.
59:47Once you think that [music] way, the
59:48entire game changes. I'll break down
59:50what each product is, who it is for, why
59:53someone will buy it, how it can be
59:54priced, and how it can grow from a
59:56simple digital product download into a
59:58much bigger business model if you
59:59execute it correctly. By the end of this
1:00:01video, you should have a clear
1:00:02understanding of how AI products
1:00:03actually make money. Not by being
1:00:05complicated, not by being flashy, and
1:00:07not [music] by trying to chase every
1:00:08trend, by helping a specific person get
1:00:10a specific result faster than they could
1:00:12on their own. So, make sure you watch
1:00:14until the end because one of these six
1:00:15ideas could be the exact product you
1:00:17take, build, launch, and turn to a real
1:00:19income stream this [music] year. Let's
1:00:20get into it. Proc number one, guys, AI
1:00:23client acquisition kits. Okay, so we'll
1:00:26just call it AI acquisition. When I
1:00:28think of AI acquisition, I'm usually
1:00:30thinking of DM chat bots. Okay? And you
1:00:35kind of have two ways to look at this.
1:00:36You have a more simplistic chatbot,
1:00:40which I think you could charge, you
1:00:41know, a couple hundred bucks for, right?
1:00:43A couple hundred bucks for. So, it's
1:00:44maybe say, I don't know, you charge 197
1:00:47a month. And this is going to be more
1:00:49customer service based. So, this can be
1:00:51more local business owner, med spa,
1:00:53plastic surgeon, dentist, whatever.
1:00:55those types of businesses where they're
1:00:57just, you know, answering customer
1:00:59service questions or trying to get
1:01:01clients like signed up to come in for an
1:01:02appointment, something like that. And
1:01:03they're a little bit more simplistic,
1:01:05okay? Really easy to use. Uh actually
1:01:07will save you money with staff is going
1:01:09to make them more money. And so it's
1:01:10easier to sell from that standpoint
1:01:11where you say, "Hey, look, instead of
1:01:12spending, you know, $60,000 on this type
1:01:15of person, pay me 5,000 or 10,000, I'll
1:01:17install this chatbot into your
1:01:18business." Boom, bada bing, everybody
1:01:20wins. Okay. The other one is going to be
1:01:22more advanced. Okay? And this is
1:01:24something I'm actually working on right
1:01:25now that I'm trying to take to market.
1:01:26So I'm actually I'm not going to tell
1:01:28you uh you know because of specifics but
1:01:30I'll kind of explain. So the more
1:01:31advanced one I'm actually selling
1:01:33something at 1,500 a month. Okay. Now
1:01:36these are for uh I was just say this is
1:01:38for high ticket uh specific business
1:01:40owner. Okay. Now the reason I'm able to
1:01:42charge 1,500 a month is high ticket
1:01:45business owners are usually charging
1:01:46let's say at least $3,000 for their
1:01:49services. Okay. So and they also have to
1:01:51pay setters. a setter usually, if
1:01:53they're decent, is going to be uh
1:01:54costing them $2 to $4,000 a month. So,
1:01:58my pitch here would be, hey, look, I can
1:02:00uh build a chatbot for you that will
1:02:02book calls. Uh it'll be more efficient.
1:02:05You don't have to manage them. It works
1:02:0624/7, and it's going to be cheaper than
1:02:08your setter. What do you say? And if you
1:02:10can sell that, obviously, this is going
1:02:12to be a lot more work, right? You might
1:02:13need uh to use uh cloud code or have
1:02:16developers. I'll just be honest with
1:02:17you. I've been working on this for the
1:02:18last two years. I've had developers, but
1:02:19AI is catching up. So, you know, with a
1:02:22little bit of tweaking and having the
1:02:23right person kind of quarterbacking it
1:02:25who understands coding, uh, you could do
1:02:27this. But long story short, these are
1:02:29the two types of acquisition models that
1:02:31I see. One is kind of setting
1:02:32appointments, uh, doing customer
1:02:34service, like get people through the
1:02:35door, and then the other one is actually
1:02:37scheduling sales calls. Okay, this one's
1:02:39going to be more valuable than that, and
1:02:41that's why you have two different price
1:02:42points. But I think you could
1:02:43realistically make anywhere between 60,
1:02:46you know, to $40,000 a month with no
1:02:48staff. Okay, obviously if you get more
1:02:50staff that number is going to go up, but
1:02:52AI acquisition is one of the hottest
1:02:53things in the market right now because
1:02:55especially if you can do something for a
1:02:56specific niche and narrow it down
1:02:58because there's a lot of broad topics
1:03:00right now, but there's not very many
1:03:01that are actually very niche down. So,
1:03:03if you can niche down to uh a specific
1:03:06avatar, let's say, you know, dentists,
1:03:08uh plastic surgeons, trainers, uh you
1:03:11know, fitness, whatever, it makes it a
1:03:13lot easier as well for this to work
1:03:14because it's not trying to talk to 50
1:03:17different types of clients. is just
1:03:18trying to talk to one client. So, this
1:03:20is going to be the first one, AI
1:03:21acquisition. Number two is going to be
1:03:23personal brand content systems. This one
1:03:26is going to help you make anywhere
1:03:27between 10 to $75,000
1:03:30a month. It's not just a list of content
1:03:32ideas. Okay? What this stuff would
1:03:33include is it would have hooks the body,
1:03:36so what to say after. It would have
1:03:38CTAs. Uh it could possibly give them
1:03:40scripts for YouTube. So, just so you
1:03:42guys know, like before I do any of these
1:03:44YouTube videos, you know, believe it or
1:03:45not, like I will have scripts, whether
1:03:47they're bulleted or part of it is, you
1:03:49know, word for word, like I'm going to
1:03:51have scripts. And this is something that
1:03:53you could definitely sell, especially if
1:03:55you niche down, right? So, say you do
1:03:56real estate agents and you build out the
1:03:58type of content that most real estate
1:04:00agents need. The content is going to be
1:04:01pretty much the same and it's very
1:04:02repeatable. It's going to have these
1:04:04different types of things in it. But the
1:04:05thing you guys don't understand when it
1:04:07comes to personal brand and content, uh,
1:04:09shooting the content is not the hard
1:04:10part. Like this is actually the easiest
1:04:11part uh for me when I'm actually
1:04:13shooting the content. Coming up with the
1:04:14ideas, the hooks, the intros, the CTAs,
1:04:18the body, the bullet points, when to
1:04:20pause, when to say this, what and when
1:04:22the editor should edit or how they
1:04:24should splice up the video. That's going
1:04:26to be what makes this actually really
1:04:28work. So, one of the easiest ways you
1:04:29can make this work is, you know, at
1:04:30least in my opinion, is you come up with
1:04:33your list of competitors and then you
1:04:34can actually go to AI and say, "Hey, I'm
1:04:36looking to make content similar to my
1:04:38client that uh sells XYZ." Okay? And you
1:04:41feed this into the AI. So, the AI kind
1:04:43of gets an idea of what it is you're
1:04:44looking for. And then you can ask it for
1:04:47what you want, like hooks, body, CTA,
1:04:49scripts, etc. Uh, even when you're
1:04:50giving scripts, a lot of times it
1:04:52doesn't even have to be necessarily word
1:04:54for word. It can just be bullet pointed.
1:04:55It gives you different ideas. I find
1:04:57that a lot of times what I really enjoy
1:04:58with AI is it's kind of like my own
1:05:00personal coach where I can go in and
1:05:02say, "Hey, here's kind of what I'm
1:05:03thinking. What would you give me back?"
1:05:05So, if you can create something that is
1:05:07going to help someone grow their
1:05:08personal brand, which you can directly
1:05:10tie everything you're selling, if you
1:05:12can directly tie it back to people
1:05:13making more money, you can always charge
1:05:15more. Okay? So, if you went to me and
1:05:16said, "Hey, Tanner, look, uh, I'll
1:05:18create a content system for you. It's
1:05:20going to help, you know, increase your
1:05:21views by 3x." If you increase your views
1:05:23by 3x on average, it's going to make you
1:05:25an extra, you know, $100,000 a month.
1:05:26Um, you know, I'm going to charge you 5K
1:05:28for this. So, it's obviously a good
1:05:30investment. Stuff like that. Uh, this is
1:05:32going to be one of the best things in
1:05:33the marketplace. I think a lot of people
1:05:35right now are moving more to uh personal
1:05:37brands, more than I've seen in the past
1:05:38because I've been in business for 8
1:05:40years and we spent like4 $50 million on
1:05:43ads. Uh, but we're really taking content
1:05:45seriously now because I think that's
1:05:46kind of the next frontier, right? So,
1:05:48whether I accomplish, you know, my goals
1:05:49with it or not, it's somewhat
1:05:51irrelevant. uh just because I've
1:05:52accomplished a lot and I've started to
1:05:53realize that, you know, the journey is
1:05:55more important than the destination. But
1:05:56that's definitely something I'm trying
1:05:57to do right now. So, uh personal brand
1:05:59content systems is going to be idea
1:06:01number two. You can make between 10 to
1:06:0375K a month, especially if you like
1:06:05content, you can niche this down. I
1:06:06think this would be an excellent option
1:06:08for you. Product number three, AI offer
1:06:10creation and funnel kits. This is uh a
1:06:13big one, especially when I have new
1:06:14business owners come in and work with my
1:06:16company. We're coaching, consulting, or
1:06:18doing work for them. A lot of people
1:06:20have really terrible offers. Okay, so an
1:06:23AI offer creation what it would do is
1:06:26first it would help them find something
1:06:28in the health, wealth or relationship
1:06:31niche. So was put R for relationships,
1:06:33we'll put wealth for money or we'll do H
1:06:35for health. Okay, so health, wealth, or
1:06:37relationship niche uh is going to be
1:06:39what it would help them create. Now once
1:06:41it helps them find something in that
1:06:43area, it needs to come up with a tagline
1:06:46and what I call three pillars. Okay?
1:06:48Okay, so I'm going to give you guys an
1:06:50actual example uh when I did this in
1:06:51fitness. Okay, so I'm just going to use
1:06:52my fitness example because this is
1:06:54really easy. So for a tagline, I said
1:06:57how
1:06:59to eat whatever you want without
1:07:04sabotaging
1:07:06results. Sorry for the handwriting,
1:07:08guys. So why did I use that as my
1:07:09tagline? Because first I knew, hey, what
1:07:12do people want? They want to eat crap
1:07:14and they don't want to work out and get
1:07:15in shape. Okay, that's what people want.
1:07:16And I needed to create curiosity. The
1:07:18tagline has to create curiosity. Why?
1:07:20Because when you're marketing,
1:07:21especially if you in this example,
1:07:22you're a fitness trainer and you just
1:07:24say, "Hey, I'm going to do, you know,
1:07:25calories and macros and stuff like
1:07:26that." Like that's what everyone says.
1:07:28So, it's not going to work. So, let's
1:07:29say AI could come up with that. It says,
1:07:31"Hey, here's what most people want. Help
1:07:33me come with a unique way to present
1:07:35that in one to two sentences." So, a
1:07:36tagline is like what you put in your bio
1:07:38on Facebook, Instagram, whatever. Okay?
1:07:41Then you'd have three pillars. Okay?
1:07:42Three pillars is what makes you
1:07:43different than every other fitness
1:07:45professional in the marketplace. Most
1:07:46fitness professionals are like, "All
1:07:48right, I'm going to do a custom diet
1:07:49plan. I'm going to do a custom workout
1:07:50plan. I'm going to, you know, give you
1:07:51accountability. Pay me a bunch of
1:07:53money." Like, that's why it doesn't
1:07:54work. What I did is I uh made three
1:07:57pillars where I said, "All right, so
1:07:58pillar number one is how to eat however
1:08:01you want." Okay, so I'm just going to do
1:08:02this really short. I'm going to make
1:08:03this really short. So, I said how to eat
1:08:05however you want. The second one was how
1:08:06to train however you want. And then the
1:08:09third one was who to hire. Okay, so I'm
1:08:12going to walk you guys through this. I'm
1:08:13not going to write it, but I'll walk you
1:08:14through it. So, I'd say look, um, most
1:08:16people say, you know, eat chicken, rice,
1:08:17and broccoli, and yeah, that's great.
1:08:19You'll lose weight initially, but you
1:08:20can't stick with it. So, eventually you
1:08:21fall off, you binge, you gain the weight
1:08:23back, rinse and repeat, right? So, it's
1:08:25not about cutting out bad food. It's
1:08:27about how to eat bad food and still look
1:08:28amazing, right? That's what you're
1:08:29looking for, right? So, if I teach you
1:08:31how to do that, would that be something
1:08:32you're interested in? Yes. Okay. Again,
1:08:34that's what people are looking for. They
1:08:35want to learn how to eat bad food and
1:08:36still look amazing. Okay. Then the
1:08:38second one was training. I say, look,
1:08:40most people want you to work out a ton,
1:08:41do tons of cardio. again, like you can
1:08:43do it initially, you'll get some
1:08:44results, but you can't stick with it.
1:08:45So, you're going to fall off. So, would
1:08:47you rather work out one day a week for a
1:08:49year or do you want to work out six days
1:08:51a week for 2 months? It's like, well,
1:08:52obviously like a day a week, a day a
1:08:54week for a year would be better. Okay.
1:08:56So, I'm going to teach you how to train
1:08:57however you want because end of the day,
1:08:5990% of your results come from nutrition.
1:09:01So, it doesn't even matter that you
1:09:03train to be quite honest. Like, it's
1:09:04healthier for you, but you can actually
1:09:05get away with doing very minimal
1:09:06training. Okay? Does that work for you?
1:09:08Is that what you want? Yes. And then I
1:09:10would go into who they hired. And I'd
1:09:11say, look, you could hire a, you know,
1:09:12personal trainer at the gym, but they
1:09:14can't work on your nutrition legally
1:09:16typically. So, you're paying someone who
1:09:17focuses on 10% of your results and
1:09:19they're not incentivized to help you
1:09:20actually get out of the gym because if
1:09:22you do, they lose their paycheck. Okay.
1:09:23Number two is you could hire something
1:09:25like Beachbody or something like that.
1:09:27But the problem with that is if you pay
1:09:29for Beachbody, yeah, it's cheap, but
1:09:30they give the same program to 100
1:09:31people, right? So, a 200lb woman has the
1:09:33same program as a 300lb man. That
1:09:34doesn't make a whole lot of sense, does
1:09:36it? Okay. Or you could hire me, which
1:09:37I'll teach you how to eat and train the
1:09:39way you want. So for the rest of your
1:09:41life, you know exactly what to do and
1:09:42you never have to hire me again. So
1:09:43would you rather pay a onetime fee once
1:09:45or pay 50 bucks a month for the rest of
1:09:47your life? And that's kind of the
1:09:49analogy that an AI offer could create is
1:09:52it creates a tagline and the three
1:09:53pillars which people don't think this is
1:09:56a big deal, but these three pillars in
1:09:57this tagline is what you use in your
1:09:58marketing. It's what you use in your
1:10:00content. It's what you use in your sales
1:10:01calls. This is how you get people over
1:10:02the edge. So, what I would do is I would
1:10:04take this as my framework, put it into
1:10:08the AI, and then the AI could build out
1:10:10offers for different clients. And I'm
1:10:12telling you, this takes a lot of time
1:10:13and effort and energy. Uh, this could
1:10:15easily take 30 minutes to an hour per
1:10:17client, especially if you're they're
1:10:19just giving you a bunch of details about
1:10:21the business and then you're actually
1:10:22having to create it. So AI offer
1:10:24creations could be really really
1:10:25profitable for you because if you can
1:10:26explain it to someone in a way where hey
1:10:29this is what makes you different and
1:10:30unique and this is how you're going to
1:10:32be able to charge $5,000 a month versus
1:10:34you know $50 a month like your
1:10:36competitors. People will pay an arm and
1:10:37a leg for this. So this is going to be
1:10:40uh number three. I think you could
1:10:41easily make between 15 to 100k a month
1:10:45doing this all by yourself. Right? This
1:10:47is even without a team. Okay? I do this
1:10:49in my consulting business all the time.
1:10:51Um, but if I literally wanted to cut
1:10:53down where I had no staff, no employees,
1:10:55uh, or whatnot, I think I could still do
1:10:58easily these numbers, uh, simply showing
1:11:00people how to create these offers in a
1:11:02way that would increase the revenue. And
1:11:04again, all these tie back to where if
1:11:05you can show business owners or
1:11:07consumers how what you're doing is going
1:11:09to help increase their ROI or increase
1:11:12their health or increase their
1:11:13relationships, right? That's the three
1:11:15things that all human beings want. You
1:11:17can make a ton of money off that. Okay?
1:11:18So, this is going to be number three and
1:11:19we're going to get into number four.
1:11:21Okay, so product number four is going to
1:11:22be custom GPT pack assistance. A lot of
1:11:26people, they don't want to just, you
1:11:27know, type things into AI. They want AI
1:11:29to actually help them move the needle
1:11:31forward. So, writing emails, it could be
1:11:33sales scripts. I could even see it be
1:11:36for sales train, right? Like there's AI
1:11:38that will go out and break down the
1:11:39call, uh, explain what they missed on
1:11:41the call, what the main objections are,
1:11:43give you that data, you know, hey, most
1:11:45of the clients are bringing this up on
1:11:46the calls. This is what your sales reps
1:11:47need to do a little bit better. It could
1:11:49be content. We've talked about that.
1:11:51SOPs, client onboarding or fulfillment,
1:11:55stuff like that. So, to give you guys a
1:11:57more specific example, let's take a real
1:11:58estate agent. Let's say it would help
1:12:00them locate listings, okay? Like either
1:12:03help them, you know, post listings or
1:12:05look for specific listings that they
1:12:06need. Um, it could do buyer follow-ups.
1:12:09Okay? We'll just say I'm just going to
1:12:11say FUS. Uh, not actually FU, but
1:12:14follow-ups. Openhouse content. Okay. So,
1:12:17hey, here's openhouse. It could create
1:12:19flyers or it could like post uh the
1:12:21different types of content that go out
1:12:22on their social medias or emails. If you
1:12:24were doing an agency, okay, it could
1:12:26help them uh write proposals. So, it's
1:12:28like, hey, here's how much this going to
1:12:29cost a month and here's the services uh
1:12:31that we're going to build for you. It
1:12:32could do client updates, okay? So, it
1:12:35could go to the clients and it could
1:12:37give them an update. It could do
1:12:38reporting. Okay? So, guys, keep in mind
1:12:41again like people are looking for help
1:12:43from AI, not to necessarily like, hey,
1:12:45here's AI, type in what you need. like
1:12:47they want stuff ready to go. So if you
1:12:49could give them some type of assistant
1:12:50that could help them with those specific
1:12:52things, you niche down, right? You do
1:12:53agents, agencies, whatever, right? These
1:12:55are two different examples. And you help
1:12:57them do some of those things, people
1:12:58will easily pay for it. Okay? I think
1:13:00this is easily, you know, 25 to $150,000
1:13:04a month type offer. And again, I'm
1:13:06basically telling you guys this is
1:13:07without any staff, right? I think you
1:13:09could easily do this because again the
1:13:11you giving the AI to these people gives
1:13:12them leverage but also gives you
1:13:14leverage because you're not actually the
1:13:15one having to do this work. The AI is
1:13:17doing the work for you. Okay, so this is
1:13:19a $25,000 to $150,000 a month
1:13:22opportunity. This is going to be number
1:13:24four. And next we're going to get into
1:13:26number five. All right, number five is
1:13:28going to be AI short form ad packs. The
1:13:33reason this is so helpful is especially
1:13:34businesses that run lots of ads, they
1:13:37have income, so it's easy for them to
1:13:39pay you if you can actually make their
1:13:41ads convert better. Okay, so this is
1:13:43going to be specifically for hooks,
1:13:45right? Bodies and CTAs. One of the
1:13:48things that I do uh to actually help me
1:13:50make more ads quickly uh where my team
1:13:53can actually, you know, build out a lot
1:13:55of stuff is like I'll come here and I'll
1:13:56do, hey, let's do five hooks, let's do
1:13:59uh three bodies, and let's do three
1:14:01CTAs. Usually I'll do more hooks. I'll
1:14:02do like, you know, 10. Okay, so we'll
1:14:04just put some more lines here. What's
1:14:06cool about this is you can mix and
1:14:07match. Okay, so you can do a hook, you
1:14:10can do a body, you can do a CTA. Okay,
1:14:13and what that allows you to do is you
1:14:16can the client can also make tons more
1:14:18ads. But if you could get the AI to come
1:14:20up with this, this right here, if you
1:14:22put this hook with this body and this
1:14:24hook with this body and CTA and this
1:14:26hook, like you get the point is instead
1:14:27of making, you know, 10 ads, you're
1:14:29making 60 to 100 ads. Okay. So, if you
1:14:31can make some type of AI that could
1:14:33actually help them create different
1:14:35types of short form um ads, you know, 30
1:14:38to 60second ads, this could make you a
1:14:40ton of money. And you could even sell
1:14:41this to the business owner based on the
1:14:43different types of ads. So, for example,
1:14:45you could do problem based ads, okay?
1:14:47You could do testimonial ads, you could
1:14:49do product ads, you could do founder ads
1:14:52where you're kind of telling the story.
1:14:53So, there's a lot of variety you could
1:14:55use for this. But I think the biggest
1:14:56thing is you're training the AI to
1:14:58basically come up with different hooks,
1:15:00bodies, and CTAs. And then you explain
1:15:01to the clients like, "Hey, shoot these
1:15:0310 different hooks or however many
1:15:04hooks, shoot these different uh bodies,
1:15:06shoot these different CTAs, and then you
1:15:08could splice them together." And that
1:15:10creates, you know, an extra 50 to 100
1:15:12ads. Okay, hopefully that makes sense.
1:15:14But this is going to be number five.
1:15:15Now, we're going to go into number six.
1:15:17Last but not least, we're going to get
1:15:18into number six, and that's AI
1:15:22automation libraries. What this is
1:15:25basically going to help the business
1:15:26owner do is get rid of repetitive tasks.
1:15:28Okay? Any types of repetitive tasks in
1:15:30the business. So, for example, uh you
1:15:32know, for me, I'd say like checking
1:15:34emails, uh onboarding clients and
1:15:36filling out stats, uh ad sheets, Canva
1:15:39type PDFs for clients, like anything
1:15:41that is just super super repetitive. And
1:15:44then the way you could show them is like
1:15:45how to use chat GBT or cloud code or
1:15:47error table, notion, whatever, like
1:15:49different types of AI that could
1:15:50actually uh you could use and tell the
1:15:52owner how to use them to get rid of
1:15:54these repetitive tasks. Give you guys
1:15:56some different examples. This to me is
1:15:57like client onboarding, right? Like is
1:15:59there anything that it could do to get
1:16:01rid of those uh repetitive tasks for
1:16:03onboarding clients? Okay, reporting, you
1:16:05know, I say like content or content
1:16:07approvals, you know, proposal workflows
1:16:10for coaches or agencies. You could do
1:16:12follow-ups. You could do client
1:16:14check-ins etc. So just think of all the
1:16:16repetitive tasks in the business. You
1:16:17could even right now just go on to you
1:16:20know chatbt or cloud code or cloud or
1:16:22whatever it is you use open AI and just
1:16:24ask it like hey what are a lot of the
1:16:25repetitive tasks in the business and
1:16:27then build you know libraries around how
1:16:29to automate those tasks. Okay. And again
1:16:31you can always make it easier if you get
1:16:33overwhelmed when I bring these things
1:16:34up. You can always make it easier by
1:16:35just niching down. Niching down meaning
1:16:38you pick a specific avatar that you
1:16:40could do this for. Okay. So this is last
1:16:42but not least, this is number six, which
1:16:44is AI automation libraries. And I think
1:16:46this is going to be one of the most
1:16:47profitable ones where you can make an
1:16:49extra 100 to 600K a year. Because right
1:16:52now, this is really where AI shines,
1:16:53right? Like you basically can present
1:16:54this to business owners and say, "Look,
1:16:56if you can learn how to do this, this is
1:16:58going to save you tons of money because
1:17:00it's staff you don't need, right? So,
1:17:01for example, if this is going to cost
1:17:03you, you know, $60,000 a year to have
1:17:05someone onboard clients and uh $40,000 a
1:17:08year for follow-ups or, you know,
1:17:09check-ins, like it can easily add up to
1:17:11hundreds of thousands of dollars. And
1:17:13again, people will pay, you know, it's
1:17:15easy for people to go, "Hey, like if I
1:17:16can save $100,000, I'll pay you 30 or
1:17:18I'll pay you 20 or whatever the number
1:17:19is." So, this is going to be number six,
1:17:21AI automation libraries. So, as you
1:17:24think about which one of these products
1:17:25you could build, do not over complicate
1:17:27it. The goal is not to create the
1:17:28biggest [music] product possible on day
1:17:29one. The goal is to create something
1:17:31useful enough that a specific group of
1:17:32people would immediately understand why
1:17:34they need it. [music] Once you get that
1:17:35first version to the market, you can
1:17:37improve it, expand it, add more
1:17:39examples, build premium versions, or
1:17:41turn it into a recurring offer. But none
1:17:43of that happens if the idea stays in
1:17:45your head forever. The people who are
1:17:46going to win with AI are not always
1:17:48going to be the most technical people.
1:17:49They're going to be the people who
1:17:50understand what the market wants and use
1:17:52AI to deliver that result faster. That
1:17:54is the real advantage. AI gives you
1:17:56speed, but you still need to aim that
1:17:58speed at a real problem. When you
1:18:00combine a painful problem, a specific
1:18:01audience, and a product that helps them
1:18:03get a result faster, that is when a
1:18:04simple digital product can become a
1:18:06serious business. So, if one of these
1:18:08ideas stood out to you, [music] take it
1:18:09seriously. There is a window right now
1:18:11where people are actively looking for
1:18:12practical ways to use AI. And most of
1:18:14the market is still flooded with basic
1:18:16loweffort products. That creates an
1:18:18opening for someone who's willing to
1:18:19make something more specific, [music]
1:18:20more useful, and more outcome driven.
1:18:22You don't need to build the perfect
1:18:24product to start. You need to build
1:18:25something that solves a real problem and
1:18:27put it in front of people who already
1:18:28want that problem solved. If you found
1:18:30this video valuable, make sure you like
1:18:32the video, subscribe to the channel, and
1:18:33comment which AI digital product you
1:18:35would build first. If you want more
1:18:36personal help, make sure to follow the
1:18:38links in description and pin comments.
1:18:40And as always, I'll see you in the next
1:18:41video. My name is Sarah Chister, and in
1:18:43this video, I'm going to break down six
1:18:45AI side hustles that can realistically
1:18:47become six-figure income streams in 2026
1:18:50if you understand how to package them
1:18:51and sell them the right way. Now, these
1:18:53are not random AI ideas, and they are
1:18:55not just basic prompt packs that
1:18:56everyone else is already selling. These
1:18:58are six AI power digital products that
1:19:00solve real problems, can be created by
1:19:01one person, and can scale far beyond a
1:19:03normal side hustle if you take them
1:19:05seriously. I'm going to show you exactly
1:19:06how to use them and scale them using the
1:19:08same method that I use to scale my
1:19:10business to over $141 million. So, make
1:19:12sure to stick around till the end of the
1:19:13video because the advice and tips I'm
1:19:15going to give you could change your life
1:19:16forever financially. Now, the reason
1:19:18this matters so much is because most
1:19:20people are looking at AI the wrong way.
1:19:21They think the opportunity is just
1:19:23typing something into a chat GBT and
1:19:24hoping it gives them a million-dollar
1:19:26idea. That is not how this works. AI is
1:19:28not the business by itself. AI is the
1:19:30leverage. The business comes from using
1:19:31AI to create something that saves people
1:19:33time, helps them make more money, and
1:19:35helps them improve their life, or helps
1:19:36them get a result faster than they could
1:19:38on their own. The biggest mistake people
1:19:39are making right now is they're building
1:19:41products nobody actually wants. They
1:19:42create a random PDF, throw together a
1:19:44few prompts, upload it online, and then
1:19:45wonder why nobody buys it. But the
1:19:47people making real money with AI are
1:19:49doing something completely different.
1:19:50They're choosing a specific audience,
1:19:51finding a painful problem that audience
1:19:53already has, and then using AI to build
1:19:55a product that feels like a shortcut to
1:19:56the outcome the person wants. And that
1:19:58is where the opportunity is in 2026. The
1:20:01market is getting flooded with loweffort
1:20:02AI products. But there is still a
1:20:04massive gap for useful AI products.
1:20:06Products that are organized, products
1:20:07that are specific, products that feel
1:20:08like they were made for one exact type
1:20:10of person, and products that do not just
1:20:12give information, but actually help the
1:20:13buyer do something faster, better, or
1:20:15easier. So, in this video, I'm going to
1:20:16walk you through six AI side hustles
1:20:18that are really six different digital
1:20:19products you can sell. I'll explain what
1:20:20each product is, why people would buy
1:20:22it, how you could create it, how you
1:20:23could sell it, and how it could scale
1:20:25into six figures. Some of these can
1:20:26start as simple digital downloads. Some
1:20:28can turn to subscriptions, and some can
1:20:30become memberships, paid communities, or
1:20:32even high ticket offers later on. But
1:20:33all of them start with one simple idea.
1:20:35Use AI to create a product that solves a
1:20:37valuable product. And before we get into
1:20:39it, understand this. Six figures does
1:20:40not come from just having the idea. It
1:20:42comes from choosing the right niche,
1:20:43building something people clearly
1:20:45understand, making the results obvious,
1:20:46and getting in front of the right
1:20:47audience consistently. If you do that,
1:20:49these AI side hustles are not just cool
1:20:51ideas, they can become real businesses.
1:20:53Now, with all that being said, let's get
1:20:54right into it. All right, so side hustle
1:20:56one is going to be AI resume and job
1:20:59searches. So, I actually had a client
1:21:00who had a offer like this. Her name was
1:21:02Pasha, and she actually helped engineers
1:21:05specifically get higher paying jobs as
1:21:07engineers, right? And so what she
1:21:08actually would do is she'd bring them
1:21:10in, she'd help them fix up their
1:21:11resumes. Okay, so that was number one,
1:21:13like make an actual compelling resume.
1:21:15And then number two is once she actually
1:21:16had a compelling resume, she would show
1:21:18them how to actually apply. So what she
1:21:21did, and it was actually really cool, is
1:21:22as her business grew, uh, we were able
1:21:23to 5x the business. When people started
1:21:25coming in for RS, what she did to
1:21:27actually help her scale and cut cost of
1:21:30staff is these résumés, she actually
1:21:32started using AI, right, to make the
1:21:34résumés better and they would also apply
1:21:36for them to different jobs. And so what
1:21:38would happen is the applicants then
1:21:39would show up, they'd have their resume
1:21:41and they'd already see where they had
1:21:42applied and people would already be
1:21:44responding to them. So these would
1:21:45usually be, you know, head hunters or
1:21:47recruiters inside those companies. So
1:21:48one of the easiest things you guys could
1:21:50do is you could actually create
1:21:51something with AI which actually helps
1:21:53people make better resumes and actually
1:21:54helps them apply. And this could easily
1:21:56get you between 6 to 50K a month. She
1:22:00was actually doing well more than that.
1:22:01By the time she actually graduated from
1:22:03us, she was doing about 120k a month. So
1:22:05she was doing quite a bit. Luckily for
1:22:07her, she didn't have to, you know, use
1:22:08any handwriting or use the whiteboard.
1:22:10But this would actually be one of the
1:22:11best side hustles to start because
1:22:12there's a lot of people who want higherp
1:22:14paying jobs, but they either don't want
1:22:16to update the resumes or they don't know
1:22:18how or they don't know how to apply to
1:22:20these different jobs. So, if you're
1:22:21using AI correctly now, they can
1:22:23actually update the resumes and apply
1:22:24for you, which takes out a ton of work
1:22:26for people. And at the end of the day,
1:22:27the best services that people like to
1:22:29pay for are where they don't have to do
1:22:30a lot of work and they can be lazy. So,
1:22:32the first AI side hustle that I would
1:22:33start with or look at is AI résumés or
1:22:35job searches because it will do a lot of
1:22:37the heavy lifting for you. It does a lot
1:22:39of the heavy lifting for the prospect.
1:22:41So, they win and you're going to win at
1:22:42the same time. All right. Side hustle
1:22:43number two is going to be AI printable
1:22:46product bundles. So, we'll just put
1:22:47printable bundles. Now, different
1:22:49examples I'm going to give you guys of
1:22:51this is obviously you could do a fitness
1:22:53bundle. Okay? So, how to get in shape or
1:22:55how to, you know, build more muscle. You
1:22:56could do budgeting. You could do
1:22:57parenting, productivity, so how to be
1:23:00more productive. meal planning which you
1:23:02could also call that in line with
1:23:04fitness. Other things you could do is
1:23:05business planning, right? Obviously, so
1:23:07we'll just put business teaching.
1:23:09[music] Okay, so any type of teaching,
1:23:11especially, you know, I would say
1:23:12anything like homeschoolbased or more
1:23:14entrepreneurbased. And then you can also
1:23:16do personal development. We'll just call
1:23:18that PD. So printable bundles work
1:23:20really well because people are looking,
1:23:21these are great digital products. Like
1:23:23they're looking to improve in certain
1:23:24areas and then it's a onetime fee. So
1:23:25people are more willing to pull out
1:23:26their wallets versus if it's some type
1:23:28of recurring service. This one I'm going
1:23:30to say is going to be between $5 to
1:23:32$30,000 a month that you could
1:23:34potentially make. Now, the pro I like
1:23:35about this is you could stick to one
1:23:37specific audience. You could also do
1:23:39that with the AI rums and application
1:23:41search, which we did in the first one.
1:23:43But what I like here is that you could
1:23:44focus on one avatar specifically. And so
1:23:46that's going to make it a little bit
1:23:47easier to sell and market. And then it's
1:23:49also going to be easier to sell from the
1:23:50standpoint of you're it's a one-off uh
1:23:52product, right? You're not doing any
1:23:54type of recurring service like coaching
1:23:55or consulting, which I've done a lot of.
1:23:56So these are some different ideas and
1:23:58models that you could do for a printable
1:24:00bundle. So we went through number one.
1:24:01You could do the AI resume and
1:24:03application for the job search. And then
1:24:04number two is going to be the printable
1:24:06bundles. Those are the first two. Now
1:24:07we're going to go on to number three.
1:24:08All right. So that brings us to side
1:24:10hustle number three, which is AI
1:24:12research reports. Now when I say
1:24:14research reports is compiling
1:24:16information that businesses need to make
1:24:19different decisions. For example, this
1:24:21could be business owners. You could do
1:24:23content creators. Okay, that's going to
1:24:24be a big one, especially when creating
1:24:26content. Ecommerce, so any type of
1:24:28ecommerce products. So, it's compiling
1:24:30all that information into one place. You
1:24:32could do real estate, you could do, you
1:24:35know, coaches. We also say agencies,
1:24:38could also be YouTubers, Tik Tok shops,
1:24:41right? So, that could also be closer to
1:24:43ecom. And then investors. I've invested
1:24:45a lot of money from what I've made in my
1:24:47businesses. And I always am looking at
1:24:49different types of reports before I make
1:24:51certain investments. That's going to be
1:24:52a big one as well. Now, out of all
1:24:53these, I think the biggest one that
1:24:55makes the most sense is for creators.
1:24:57One of the things that I've been trying
1:24:58to do is I have a content strategist or
1:25:00I've been continuing to try to look for
1:25:01content strategists that can come in and
1:25:03blow up my IG or YouTube, right? Um,
1:25:05they're just not at the places I want to
1:25:06be. And one of the things that they do,
1:25:08good content strategists, is they're
1:25:09looking for trends. They're looking for
1:25:11what is uh being searched a lot, what's
1:25:13being clicked on a lot, so that you can
1:25:14try to catch waves, make your videos
1:25:16more likely to go viral. So, this would
1:25:18be an example is if you could code with
1:25:19someone and present them some type of
1:25:20research report with different types of
1:25:22competitors or content in the
1:25:24marketplace that is doing really well,
1:25:25people would willingly pay for that all
1:25:27day long because it's going to make them
1:25:29make more money. And it's really easy to
1:25:30explain why cuz you'd say, "Hey, look,
1:25:32if your content gets pushed out more,
1:25:34goes more viral by getting proper
1:25:35reports that could potentially help your
1:25:37business make more money." For this side
1:25:39hustle, I would probably say
1:25:40realistically you can make between 10 to
1:25:4375K a month. Whenever you guys are
1:25:44looking at these ranges, also keep in
1:25:46mind it's going to depend on, you know,
1:25:47if you're running ads, how much output
1:25:49you're doing, how many hours you're
1:25:50putting into it. But I really like this
1:25:52one because there's a lot of different
1:25:53ways you could use it. And by showing
1:25:55people proper data, it's going to be an
1:25:57easy way for you to sell by saying,
1:25:58"Hey, look, without this data, you can
1:26:00do the work, right? The same amount of
1:26:02work, but you're going to get less
1:26:03results. By having this data, you're
1:26:04going to do the same amount of work, but
1:26:05you're going to get way better results."
1:26:06And I've seen this really happen,
1:26:07especially in content. uh even for me
1:26:09because you know in the past I would say
1:26:11like on average my videos were getting
1:26:12what 500 to a,000 views on YouTube and
1:26:14now on average the videos are getting
1:26:15around four and a half thousand views.
1:26:17So you might still look at that and say
1:26:18it's not where I want it to be of course
1:26:19like eventually I like to get hundreds
1:26:20of thousands of views per video but
1:26:22that's trending in the right direction
1:26:24based on the research that my content
1:26:25strategist is coming up with. So people
1:26:27would absolutely pay for these. Um and
1:26:29that's why I put it as the third AI side
1:26:31hustle that you could potentially sell.
1:26:33All right, so that brings us to side
1:26:34hustle number four which is AI study
1:26:37packs. Now, there's two main things I
1:26:39think about when I'm thinking about
1:26:41this. It's usually going to be one that
1:26:42I use a lot of is language. So, when I'm
1:26:45learning a new language, so right now
1:26:46I'm actually trying to learn Spanish.
1:26:47I'm not doing very uh good, but I'm
1:26:49trying. And people will absolutely pay
1:26:51when they're trying to learn a new
1:26:53language. Okay. Something I use right
1:26:54now is actually called LingoD. And they
1:26:57sell study packs. They also have some
1:26:59online teaching as well, but they have
1:27:00study packs that are part of the
1:27:02coursework as well as like talking to
1:27:03one of the tutors. And then obviously
1:27:05the obvious one here is going to be any
1:27:07type of ACT prep or any type of you can
1:27:10even do stuff for like college
1:27:11admissions, right? Which you wouldn't
1:27:12necessarily say is a study pack, but
1:27:14anything that is going to be school
1:27:16related. So I think here for study
1:27:17packs, the two things that you are going
1:27:19to go for that are used the most
1:27:21consistently across the board is
1:27:22teaching any type of language or doing
1:27:24anything that's going to prepare a high
1:27:26school student that's going to get them
1:27:28a better chance to get into college. I'm
1:27:29going to put this around 10 to 60K a
1:27:32month. I actually have clients who have
1:27:34done this very successfully. They
1:27:35usually sell one of two two types of
1:27:38things. They either are doing some type
1:27:39of SAT or ACT prep, right? That's very
1:27:41common. Or the other one is actually
1:27:43essays, right? So essays to get into
1:27:45colleges. And what's crazy is this is 10
1:27:47to 60K a month on average. But I
1:27:49actually saw one of my clients would
1:27:50sell $40,000 $50,000 packages uh doing
1:27:54essays to get into Ivy League colleges
1:27:56because she worked in college
1:27:57admissions. And so parents would come to
1:27:59her and say, "Hey, look, you know, I
1:28:00want to get my son daughter into this
1:28:01Ivy League school. what do I have to do?
1:28:03And she could pretty much guarantee it
1:28:05without, you know, saying it because
1:28:06she'd been in college admissions and she
1:28:07knew what to say or what to put. And so
1:28:09she would actually sell, you know, essay
1:28:11camps or whatever you want to call them
1:28:12or study packs where she'd show them
1:28:14exactly what to say and then she was
1:28:16actually able to sell for 40 to 50k a
1:28:17pop. So 10 to 60k a month is very doable
1:28:20here. If you know a language, right, if
1:28:22you're bilingual, uh especially Spanish,
1:28:24I think Spanish is one of the most
1:28:25sought after languages, or you're very
1:28:27good at getting high school students
1:28:28into the colleges of their choice, I
1:28:30think this could be one of the powerful
1:28:31side hustles you could do. So, that
1:28:33takes us to side hustle number five,
1:28:35which is going to be AI template stores.
1:28:38Now, when you think of templates, and
1:28:40this will we'll say specifically in this
1:28:43example, we'll say for business owners.
1:28:44Now, uh when you think about templates
1:28:46for business owners, there's going to be
1:28:48templates that you can use for a whole
1:28:49lot of things. So you could do templates
1:28:51for emails, right? So hey, here's an
1:28:53email template. Just, you know, plug in
1:28:54your name, your company, whatever. You
1:28:56could do it for proposals. You could do
1:28:58this for client onboarding. So we'll
1:29:00just put onboarding. Other things you
1:29:01could do it for is SOPs. Okay? Get tons
1:29:04of clients to ask for SOPs. Content
1:29:06planning. So hey, here is your outline
1:29:08for the script. Here's what you fill in.
1:29:10So even for this video, right, I will
1:29:12have my content strategist. He brings me
1:29:13a script. He gives me bullet points. And
1:29:14then I'll fill out the bullet points or
1:29:16I'll, you know, execute on the bullet
1:29:18points throughout the video. Content
1:29:19plans is going to be one of them. You
1:29:20could do customer service, so we'll just
1:29:22call that CS. You could do sales. And
1:29:24then finally, you know, you could do
1:29:25operations. So, these are a couple
1:29:26examples. There's obviously more, but
1:29:28these are things that you could actually
1:29:29create. So, I've done this quite a bit,
1:29:31you know, in my consulting practices
1:29:32where, you know, I've consulted fitness
1:29:34trainers, I've consulted uh different
1:29:35types of business owners. And so, we
1:29:37will always have templates because
1:29:38instead of, you know, building out the
1:29:40same thing over and over again, we'll
1:29:42start them off with a template and then
1:29:43we can customize that template. So, for
1:29:44example, if we're building uh, you know,
1:29:45a VSSL funnel, we'll say, "Hey, here is
1:29:47your template funnel. Here's your opt-in
1:29:48page. Here's a VSSL. Here's your thank
1:29:50you page. Now, we can customize it. Hey,
1:29:51you want to send emails? Here's your
1:29:52email templates. Just plug in your name,
1:29:54your email, your phone number, your
1:29:55company name, different proposals, you
1:29:57know, we'll give them contracts. Uh
1:29:58onboarding will give them different
1:30:00templates for, hey, here's where you
1:30:01plug in your customers. Here's where you
1:30:02put their stats. SOPs for different jobs
1:30:04and positions. Uh concept plan. So, like
1:30:07I've I've given templates for all these.
1:30:08This is actually a really good one cuz I
1:30:10actually sell this myself. So, I'm
1:30:11really high on this, especially business
1:30:12owners because businesses have to do
1:30:14everything a toz. uh if you never owned
1:30:16a business, just keep in mind like
1:30:17they're not just doing what you see on
1:30:18the surface. There's a lot of stuff on
1:30:20the back end. There's hiring, there's
1:30:21planning, there's tracking, there's
1:30:22marketing, there's sales, there's
1:30:23fulfillment, etc. So, you can sell these
1:30:25all day long. So, this would be 15 to
1:30:27100K a month type offer. And, you know,
1:30:29keep in mind like you can sell quite a
1:30:30bit. Like, I will bring people in. We'll
1:30:32say, "Hey, we'll, you know, we'll coach
1:30:34you. We'll consult you, etc. We have all
1:30:36the templates uh and stuff that you
1:30:37need." And I'll sell this for anywhere
1:30:39between, you know, $2 to $4,000 per
1:30:41month. Obviously, we add consulting in
1:30:43with it. So, it's a little bit different
1:30:44from just selling strictly a digital
1:30:46product, but this type of stuff will
1:30:47sell all day long like hot cakes because
1:30:49businesses always need help, right?
1:30:50There always is bottlenecks in
1:30:52businesses. So, when you can figure out
1:30:53what bottlenecks they have the most of,
1:30:55then you can usually go and sell these
1:30:56at ease. And a lot of times, you know,
1:30:58businesses will pay for a lot of
1:30:59operational help, right? Um, when you're
1:31:01doing uh bundles or templates, like if
1:31:02you're doing coaching, consulting, it's
1:31:03going to be a lot of sales. It's going
1:31:04to be a lot of operations, but on the
1:31:06back end, it's going to be like, hey,
1:31:08like, can you help with the funnels or
1:31:09the emails or the SOPs or the tech? like
1:31:11because that's a lot of stuff people
1:31:13need uh one off but they need to be done
1:31:15right. So this is something you could
1:31:16do. This is going to be AI side hustle
1:31:18number five. This is probably number one
1:31:19or two for me on my personal list and
1:31:21this is a really strong one that you
1:31:22could stick with. Okay, side hustle
1:31:24number six is going to be AI no code
1:31:27toolkits. So examples of this could be
1:31:30you know we'll start from basic PDFs or
1:31:33templates. Uh this could be dashboards
1:31:35or calculators. Uh when I say
1:31:37dashboards, things you know, closing
1:31:38percentages, lead lead cost, call cost,
1:31:41uh cost of acquisition, stuff like that.
1:31:43Uh dashboards, you could have planners.
1:31:45Okay, so even if it was like, you know,
1:31:46a daily planner, a weekly planner, a
1:31:48monthly uh planner, you could have
1:31:50trackers and then, you know, systems
1:31:52that actually help set that up. Okay,
1:31:53where you could build stuff like this is
1:31:55you could do it in notion. Okay, so give
1:31:58you guys like different examples of
1:31:59where you could do this. You could do
1:32:00this in Air Table. Uh another place you
1:32:02could do is Google Sheets. You also have
1:32:04softer which is s o ft r. You have glide
1:32:08gl i d e. Okay. You got google sheets.
1:32:10We'll just put gs. Any anything that's
1:32:12no code even uh I would say uh cloud
1:32:14code now. You could do that, right? So
1:32:16cloud code, you could go in and say,
1:32:17"Hey, build me this for the specific
1:32:19client. It literally spit it out. You
1:32:20hand it to the client. The client thinks
1:32:21you're amazing and it literally took you
1:32:23know what, 5 to 10 minutes to build that
1:32:24out." I'm going to give you guys a
1:32:26couple different examples of what this
1:32:27could look like uh for a business. So,
1:32:29for example, you could have some type of
1:32:32content dashboard that shows like all
1:32:34the content that is going out, if it's
1:32:36been executed, if it's being planned, if
1:32:38it's being shot, if it's being edited.
1:32:40Okay, that's something that's really
1:32:41important for uh businesses that are
1:32:43spending a lot of time on doing content.
1:32:45Uh something else could be a profit
1:32:47tracker or anything that's really going
1:32:48to track all the numbers in a business.
1:32:49Uh you guys, I think would be shocked to
1:32:51see uh some of the numbers that I'm
1:32:54tracking my business. We're tracking,
1:32:55you know, CTR, uh, call cost, lead cost,
1:32:58cost of acquisition, revenue, cash
1:33:00collected, closing percentages, total
1:33:02calls, calls canceled. There's a lot of
1:33:04stuff that we track. So, a profit
1:33:05tracker would be really, really
1:33:06important. Could also be like a client
1:33:08tracker. Okay? So, you know, something
1:33:10that's showing when the clients are up
1:33:11for resigns, have they been upsold, uh,
1:33:14did they show up to the graduation call,
1:33:16you know, all those stats. There's tons
1:33:18and tons of stats that business owners
1:33:20need to actually make executive and
1:33:22proper decisions. You can also do
1:33:23something a little bit easier. It could
1:33:24be as simple as meal planning, right?
1:33:26So, you know, you're helping a family uh
1:33:27come with their meal planning, what they
1:33:29need to buy, you know, what they tell
1:33:30the chef to make if they have like a
1:33:32semi-private chef, etc. So, this right
1:33:34here is AI no code toolkit. So, you can
1:33:36use Notion, Air Table, Softer Glide,
1:33:39Google Sheets. Uh Cloud Code is actually
1:33:41new right now that you could go in there
1:33:43and just literally tell it what to spit
1:33:44out and it'll spit it out for you. So,
1:33:45there's a lot of options for this. This
1:33:47is going to be anywhere between 25,000
1:33:49to 150,000 a month. And so this is the
1:33:53last but not least. There's six
1:33:54different AI side hustles that you can
1:33:56use and you would just have to pick one
1:33:58of these six. When you look at all six
1:34:00of these AI side hustles, the pattern
1:34:01should be very clear. The best
1:34:02opportunities in 2026 are not about
1:34:05making random AI products. They're about
1:34:06using AI to create digital products that
1:34:08solve specific problems for specific
1:34:10people. That is the difference between
1:34:11something that gets ignored and
1:34:13something that can actually become a
1:34:14six-figure business. A job search kit
1:34:16works because people want better
1:34:17opportunities. Printable bundles work
1:34:19because people want organization and
1:34:20structure. Research reports because
1:34:22people want clarity without doing hours
1:34:23of work. Education packs works because
1:34:25people want to learn faster and
1:34:26understand difficult things more easily.
1:34:28Business template stores work because
1:34:29entrepreneurs want to save time
1:34:31professional. No code micro toolkits
1:34:33work because people want tools that help
1:34:34them take action. That is a real lesson
1:34:36here. People do not buy AI. They buy
1:34:38outcomes. They buy more time. They buy
1:34:39less stress. They buy better decisions.
1:34:41They buy speed. They buy convenience.
1:34:43They buy shortcuts to results they
1:34:44already want. So if you want to make
1:34:45money with AI, stop thinking about the
1:34:47technology first and start thinking
1:34:48about the problem first. The people who
1:34:50win with AI in 2026 are not necessarily
1:34:52going to be the most technical people.
1:34:54They're going to be the people who
1:34:55understand markets. They're going to be
1:34:56the people who can look at a group of
1:34:57people, figure out what they're
1:34:58struggling with, and then use AI to
1:35:00create a product that makes that
1:35:01struggle easier. And the best part is
1:35:02that you do not need to build a perfect
1:35:04product on day one. You can start small.
1:35:06You can create one version. You can sell
1:35:07it. You can get feedback. You can then
1:35:09improve it. And then you can have more
1:35:10templates, more examples, more tools,
1:35:12more bonuses, and more premium versions
1:35:14over time. But none of that happens if
1:35:16you sit around waiting for the perfect
1:35:17idea. So if one of these six side
1:35:19hustles stood out to you, take action on
1:35:20it. Pick the audience first, then pick
1:35:22the problem, then build the product
1:35:23around the result the audience already
1:35:24wants. And that is how you can create
1:35:26something people understand quickly and
1:35:27are willing to pay for. There is a
1:35:29massive window right now because AI has
1:35:31made product creation faster than ever.
1:35:33But most people are still creating lazy,
1:35:34generic products. That gives you an
1:35:36advantage if you're willing to build
1:35:37something specific, useful, and outcome
1:35:39driven. You do not need to be the
1:35:40smartest person in the market. You just
1:35:41need to solve a real problem better than
1:35:43the average person. If you found this
1:35:44video valuable, make sure you like the
1:35:46video, subscribe to the channel, and
1:35:47comment which AI side hustle you would
1:35:49start first. If you want additional
1:35:50help, follow the links in the
1:35:51description below or the pin comment,
1:35:53and I'll see you guys in the next video.
1:35:54In this video, you're going to learn
1:35:55everything you need to know about
1:35:56digital products and how people are
1:35:58making millions of dollars selling them
1:35:59online. By the time you finish this
1:36:01video, you'll have a complete
1:36:02understanding of how the digital product
1:36:04model works, how to create one, how to
1:36:06sell it, and how to scale it into a
1:36:07life-changing business. My name is Taran
1:36:09Schister and to date I've generated over
1:36:11$141 million in digital product sales.
1:36:14Everything I'm about to teach you comes
1:36:16directly from real experience, not
1:36:17theory, but from someone who has done
1:36:19this at the highest level possible. Over
1:36:21the years, I've won just about every
1:36:22award you can win in this industry. And
1:36:24in this video, I'm going to break down
1:36:25the exact knowledge, strategies, and
1:36:27systems that allow me to do it so you
1:36:29can start doing the same. Make sure you
1:36:30watch this entire video from start to
1:36:32finish because if you skip around,
1:36:33you'll miss key pieces that are
1:36:35essential for maximizing your results
1:36:37and revenue. So, if you're ready to
1:36:38learn how this actually works, let's get
1:36:40into it. If you want to understand how
1:36:41someone like myself is making $53,000
1:36:44per day selling digital products, then
1:36:45stay till the end of this video because
1:36:47I'm going to show you exactly how along
1:36:48with multiple paths you can take to do
1:36:50so. It is about choosing the right path
1:36:52of digital product and building it in a
1:36:54way that can actually scale. Because
1:36:55some digital products naturally grow
1:36:57into mass businesses, while others
1:36:58almost never reach serious revenue, no
1:37:00matter how much time people spend on
1:37:01them, I'm going to be breaking down the
1:37:03types of digital products that allow
1:37:04someone to realistically scale to
1:37:06numbers like $53,000 per day, why they
1:37:09work, and how people can structure them
1:37:11so they can grow into very large online
1:37:13businesses. Now, before we get into
1:37:15this, let me give you a little bit of
1:37:16background on myself so you understand
1:37:18that I have the field of experience to
1:37:19be speaking on this subject matter. My
1:37:21name is Sarah Chester, and I've
1:37:22generated over $141 million in sales.
1:37:24I've worked with over 50,000 plus
1:37:26business owners, all while being able to
1:37:27travel the world and do cool things like
1:37:29pay off my parents' mortgage and build
1:37:31[music] schools in Africa. So, now that
1:37:32you understand my background, if you
1:37:34watch this all the way through, you will
1:37:36understand the different digital product
1:37:37models that make numbers like $53,000
1:37:39per day possible and how to think about
1:37:42building one that [music] actually has
1:37:43that kind of upside. So, first up, we
1:37:45have online courses. So, when most
1:37:47people think about digital products,
1:37:48they think, "Hey, I'm going to buy
1:37:50something. I'm going to take a course
1:37:51and that's basically it." That honestly
1:37:53is the laziest way that you can make
1:37:55money. There's actually a lot better
1:37:56ways in my personal opinion, but I
1:37:58actually don't think of this usually
1:37:59when I'm talking about digital products.
1:38:00Now, when you're talking about an online
1:38:02course, usually you're talking around,
1:38:04you know, $47 to $97, maybe sometimes
1:38:07it'll be as high as $2,000. That's
1:38:10probably usually the limit, but it's
1:38:11going to be somewhere in that range,
1:38:13right? So, we'll just go back and we'll
1:38:14say $47 to 2,000, something like that.
1:38:17The first thing I ever built was called
1:38:18the Rapid Muscle System. So, we'll just
1:38:19call it RMS, and I sold it for $47. Now,
1:38:22the benefit is I was able to learn a lot
1:38:24of the operational sides of things. I
1:38:25was able to learn how to build funnels,
1:38:27emails, SMS, how to set up automations.
1:38:31I mean, I literally had no idea how
1:38:33business worked. And so, this was a full
1:38:35education that most people just never
1:38:37actually learned these things. The
1:38:38downside was that because it was $47,
1:38:41there's only two ways to really sell.
1:38:42You can sell things virally or with ads.
1:38:46Well, the issue with ads is that it
1:38:48would usually cost $100 to make one $47
1:38:51sale. So that doesn't work. So I'd have
1:38:53to go viral. But as we all know, going
1:38:54viral is very hard, right? Most of us
1:38:57cannot do it. So this usually only works
1:38:59really well if you have a big following
1:39:02or you don't care if you make a lot of
1:39:03money, but you're just lazy, right? And
1:39:05you're like, "Hey, if I make a little
1:39:06money here and there, it's fine." But
1:39:07when I sold this, I only made $2,000
1:39:09over two years. And the reason was that
1:39:10I would post on social media. I wouldn't
1:39:12DM anybody. I wouldn't get on any calls.
1:39:14I couldn't afford ads. And so I just
1:39:16really spun my circle. So you can
1:39:17definitely make a lot of money doing
1:39:18this. But the person that usually does
1:39:21well with this type of offer is going to
1:39:22be like a Kim Kardashian, Justin Bieber,
1:39:24someone famous who gets a lot of
1:39:26eyeballs. And so it makes more sense for
1:39:27them to not build out this massive team,
1:39:29but just convert a fraction of those
1:39:31eyeballs into customers. Paid membership
1:39:34communities. Now, I do like the fact
1:39:36that it's recurring income, but the
1:39:38problem usually is that when it's
1:39:39informationbased, people usually fall
1:39:42off after about 3 months. For example,
1:39:44you're selling something for, you know,
1:39:46$47. The problem is that after three
1:39:49months, those people are going to go
1:39:50ahead and fall off. And so, you might
1:39:52make $150 and then you're constantly
1:39:54putting out content, but after a while,
1:39:56like it's kind of the same thing, right?
1:39:58And so, if you're going to actually run
1:39:59a successful membership course, usually
1:40:01you want to build it in a way where it's
1:40:03going to continue to deliver value. So,
1:40:05for example, like that's why a lot of
1:40:07times this isn't actually along the same
1:40:09wavelength, but it's similar is tech,
1:40:11right? It's recurring. I mean, it's not
1:40:13a membership site, but people still have
1:40:15to pay for the tech to get it to work or
1:40:17um someone might pay for like
1:40:18subscription for clothes, right? It's
1:40:20like, hey, every single month we're
1:40:22going to bring you new clothes or shoes
1:40:24or I don't know, there's all kinds of
1:40:25stuff out there. There's like shaving.
1:40:27Um those are the types of things where
1:40:29people are like, "Hey, at least I'm
1:40:30getting new value." But when it's around
1:40:32info products or information, I don't
1:40:34see this work as well. Now, again, it
1:40:36goes back to the same thing. If you're
1:40:37going to do some type of membership
1:40:38site, it's usually going to be low
1:40:40ticket. And that means you're gonna have
1:40:41to go viral or you're gonna have to run
1:40:43ads. Again, this is going to be more for
1:40:45someone who can go viral, who has a big
1:40:46following. What you're going to notice
1:40:47is that more times than not, people fail
1:40:49in business because they're constantly
1:40:51going after these viral tactics. Well,
1:40:53if it was that easy to go viral, more
1:40:55people would do it. So, instead, you
1:40:56need to build around ads. And we're
1:40:58going to get into a couple other options
1:41:00you can do if you go with ads. But the
1:41:02benefit is when you run ads, if you sell
1:41:03something, let's say for $3,000, I'll
1:41:05show you this in a second, and you spend
1:41:07$1,000 on ads, you make $2,000 of
1:41:11profit, okay? And those margins allow
1:41:13you to scale and actually make money.
1:41:15But if you're just going to constantly
1:41:16try to go viral and sell things for
1:41:18cheap, that's tough, right? And that's
1:41:20why most of the time this won't work.
1:41:22Business tech and systems. So most
1:41:24people don't know how to do this. This
1:41:25is going to be funnels, automations,
1:41:29emails, SMS,
1:41:32etc. So, it's not that these are super
1:41:34difficult, at least for me, but it's
1:41:35that they do take a lot of time and
1:41:37consumption and you have to learn the
1:41:39ropes. So, you can go to someone easily
1:41:41and you could do uh what's called a
1:41:43micro COO offer, okay? Or anything
1:41:46lesser and you can say, "Hey, I will set
1:41:48up all your funnels, your automations,
1:41:49your emails, your SMS. Make sure all the
1:41:51systems are working properly so that you
1:41:53can run your business and let it
1:41:55function. And you could charge usually
1:41:56for this like anywhere between 3 to 5K a
1:41:58month and maybe do about 2 hours of work
1:42:01a day. So I'm not saying you have to be
1:42:03a micro CEO. You could also just be an
1:42:04operational manager or you could be a
1:42:06tech support person, whatever. But the
1:42:08point is that there's a lot of business
1:42:10owners who need to run the operational
1:42:12side of business, but they don't really
1:42:13understand how. They're just more of an
1:42:14idea person, right? They have this great
1:42:16idea, they want to execute on it, but
1:42:18they actually have no idea. Now, the
1:42:19benefit of this type of offer is again
1:42:22the only way to make money is go viral
1:42:24or ads. I'm going to keep saying the
1:42:25same thing over and over because that is
1:42:26the only way. It's either you get it for
1:42:28free and usually you have to get a lot
1:42:29of eyeballs going viral or you spend
1:42:31money. The benefit here is because you
1:42:32could sell this for 3 to five grand is
1:42:34you could spend $1,000 on ads, you could
1:42:37get 100 leads, you could have 10 calls,
1:42:40you close one person, and let's say you
1:42:41close that person at 3K. Well, you get
1:42:44to pocket two grand. Boom, bada bing,
1:42:46you are now in a good place. So, this is
1:42:48actually one of my favorite things to
1:42:50have people sell. It's not an ad agency,
1:42:52per se. You're not running ads or doing
1:42:54media, but you're doing all the backend.
1:42:56And the thing is, backend stuff is very
1:42:58valuable because they always need it.
1:43:00It's always changing. If they do a new
1:43:01funnel or have a new website page or
1:43:03they have to do new emails or SMS
1:43:05messages, new follow-up systems, you're
1:43:07going to need this type of system. So,
1:43:10if you can start or learn business
1:43:13systems, you can make a lot of money.
1:43:15And to be quite frank, if I wasn't a
1:43:16business owner and I had to start over
1:43:18again, this is probably what I would go
1:43:20into cuz you can easily make about
1:43:22$20,000 a month, work 6 to8 hours a day,
1:43:24and the retention of these clients is
1:43:26ongoing for a long time because they
1:43:28always need the tech stack and systems
1:43:30that you're going to implement. One of
1:43:31my favorites, which is coaching. And one
1:43:34of the reasons I love coaching is that
1:43:35there's zero cost in terms of
1:43:37fulfillment, but you can really jack up
1:43:39the price points. Now, why are you able
1:43:40to do that? It's comes down to one word.
1:43:42You get more access. Okay, so someone
1:43:45goes, "Hey, Tanner, how much is it to
1:43:47work with your team?" And I say a random
1:43:48number. Let's say I say 10,000 for four
1:43:50months. And we're doing a lot of
1:43:51intensive work. How much is it to work
1:43:53with you? I could say 100,000 for 4
1:43:55months. Well, why would it cost more to
1:43:57work with me if it's the exact same
1:43:59thing? It's because of the access,
1:44:00right? So, when you can access someone
1:44:02who's higher level than you or makes
1:44:04more money than you or you deem as more
1:44:06valuable, you can push the price point.
1:44:08So, for example, if I sell a $47 program
1:44:10like I did back in the day, the rapid
1:44:12muscle system, all I did to start
1:44:15coaching and fitness is I raised that
1:44:17price point to 1,500 and I gave them
1:44:19onetoone support. That's all I did. I
1:44:21was able to go from $47 to 1,500 because
1:44:23they got onetoone support with me. And
1:44:25what that allowed me to do is instead of
1:44:27spinning my wheels in circles trying to
1:44:28go viral, which I did for a long time,
1:44:31what I did instead is I then started
1:44:33running ads and I could spend a thousand
1:44:34bucks. I usually would get a hundred
1:44:36leads. I'd get, you know, 10 calls. And
1:44:39because I was really good at sales at
1:44:40the time, I closed like four deals. And
1:44:42at the time, I was selling $3,200
1:44:44packages. So 3,200 times uh four, if I
1:44:47can do the math really quickly. I can't.
1:44:50So, let me just go ahead and uh go ahead
1:44:52and gear this up. Um 8 12. Okay, so
1:44:5512,800. I I used to be a mathematician,
1:44:57believe it or not. That was a lot of
1:44:59cash that I can make very quickly just
1:45:00by pushing this price point up. And it's
1:45:02really just comes down to access because
1:45:03people deem that more valuable.
1:45:05one-on-one is more valuable than group,
1:45:07so on and so forth. Software or micro
1:45:08SAS tools, the great thing about
1:45:10software is if it works, I mean, it will
1:45:12crush and you can make a ton of money.
1:45:14The hard thing is it's really hard to
1:45:15get into it. Takes a lot of capital,
1:45:16takes a lot of time, takes a lot of
1:45:18energy. To give you guys context, I've
1:45:19been working on a piece of software for
1:45:21the last 2 years. It could literally
1:45:23just be a complete net negative. Like I
1:45:25could make no money from it. As I've
1:45:26been growing in business and I'm going
1:45:29from coaching, consulting to higher
1:45:30level things, I'm like, "Hey, what are
1:45:31the type of softwares that my clients
1:45:33use?" and then just building that for
1:45:34them. Now, it takes a lot of time,
1:45:36money, effort, etc. But again, these can
1:45:38really crush. So, a piece of software
1:45:39I'm working on right now. Hopefully, by
1:45:41the time this video comes out, it's
1:45:42going to be launched. It's in beta phase
1:45:44right now, but it's 1,500 a month. If a
1:45:46business must use this to be successful
1:45:48in business, if I get at 1,500 a month,
1:45:50that's $18,000 a year. And the benefit
1:45:53with selling this is you usually can
1:45:54give free trials. Okay? So, you can get
1:45:57people in really easy. The hard part is
1:45:59the upfront capital and the level of
1:46:01experience and time and stuff like that.
1:46:03It just it takes a lot of stuff. Now,
1:46:04micro SAS tools are usually going to be
1:46:06cheaper, like 97 bucks. So, for example,
1:46:08there was actually a company out there
1:46:10called Group Track, and I used them at
1:46:12one point. I don't use them anymore.
1:46:13Nothing wrong with them, etc. But what
1:46:15they did is when people came to your
1:46:16Facebook groups, you could let them in,
1:46:18and then they would scrape their names
1:46:19and emails and phone numbers based on
1:46:21the questions you asked. And then that
1:46:22would go straight into my email system.
1:46:24They were the only ones who could do it
1:46:25at the time. I think it's a little
1:46:26different now, but they were the only
1:46:27ones who could do it at the time. So
1:46:28they could go out and sell this for 97
1:46:30bucks a month and people would just pay
1:46:32for it over and over and over again
1:46:33because they needed it to be able to
1:46:35scrape that information of people who
1:46:37came into their Facebook group. So this
1:46:39is actually one of my favorite ones. I
1:46:40actually think this is better than all
1:46:41of them, but it's the hardest one to get
1:46:43into. So you know, apples for apples,
1:46:45oranges to oranges, like this is not
1:46:47where I would start. But if you have
1:46:48experience in one of these areas or
1:46:51you're willing to take a heavier risk,
1:46:53this is something I really like.
1:46:55Actional playbooks and guides. So, we'll
1:46:57just call these guides or PDFs. So,
1:46:58again, this kind of goes back to selling
1:47:01a course or so. This is usually a
1:47:03one-off thing. So, it's not curriculum
1:47:05and a bunch of videos. It's a one-off
1:47:06thing. But again, the issue with this is
1:47:08usually you have to go viral and you
1:47:10can't afford ads. So, this could be like
1:47:13a protein recipe book or this could be
1:47:16how to run Facebook ads. So, it it's
1:47:18just one specific thing. Usually, the
1:47:20benefit is it's easy. It's not a lot of
1:47:22fulfillment. You could sell it really
1:47:23cheaply, but again, you usually have to
1:47:25go viral. If you don't have higher price
1:47:27things on the back end, this doesn't
1:47:28work. So again, number six isn't bad.
1:47:30It's a great way to start. You can get
1:47:32your feet wet. You can learn how to kind
1:47:33of build stuff, kind of learn how to
1:47:35market, but ultimately it's really only
1:47:37built for people have really big
1:47:38followings. This isn't going to be my
1:47:40go-to for business owners who want to
1:47:42make a lot of money. Like for most
1:47:43people, you don't have a following, so
1:47:44we have to run ads. And this just does
1:47:46not support that model. So all six of
1:47:48those can work. But for the majority of
1:47:50you who don't have big followings, I
1:47:52would stick with either number three,
1:47:54which was the systems, right? Where you
1:47:56go into someone's business and you
1:47:57actually build out the systems and
1:47:58you're a little bit of a micro COO, or
1:48:01you do the coaching or consulting, where
1:48:03you can push the price point simply just
1:48:05teaching people what you know. And the
1:48:06reason is again for these two, you can
1:48:09run ads. And at the end of the day, if
1:48:11you don't get to ads, I just think most
1:48:12people aren't successful. They start
1:48:13these businesses, they really struggle,
1:48:15they have a very hard time, and they
1:48:17can't stick with it because they don't
1:48:18see any traction after years and years.
1:48:20So, to give you guys context, in the
1:48:21first two years of business, I made
1:48:22$2,000. In the last eight, I've done 141
1:48:25million. Big difference. I'm not saying
1:48:27you're going to do 141 million, but I am
1:48:28trying to say that the model matters a
1:48:30lot. Warren Buffett himself says it's
1:48:31not about how hard you wrote, it's about
1:48:32what vehicle you're in. It's the same
1:48:34thing here. So, when you look at digital
1:48:35businesses generating numbers like
1:48:37$53,000 per day, the pattern is almost
1:48:39always the same. They're not chasing
1:48:41dozens of different ideas. They usually
1:48:43focus on solving one valuable problem,
1:48:45packaging that solution into a scalable
1:48:47digital product, and then improving it
1:48:48over time as the audience grows. Digital
1:48:51products rarely become large businesses
1:48:53because they're complicated. They become
1:48:55large because they solve a real problem
1:48:56clearly and consistently reach the right
1:48:58people. So, if you're thinking about
1:49:00building a digital product business, the
1:49:01most important step is not trying every
1:49:03single model at once. is choosing the
1:49:05one that fits your experience, your
1:49:07strengths, and the type of problem you
1:49:09understand best, and then committing to
1:49:11building it properly. If you guys found
1:49:13this helpful, make sure to subscribe and
1:49:14follow along for more insights on
1:49:15building scalable online businesses and
1:49:17digital products, or reach out to me
1:49:19personally using the links in the
1:49:20description or pin comment below, and I
1:49:22can help you drive real results fast.
1:49:24Most people right now think they're
1:49:25ahead because they're using AI. But if
1:49:27you actually pay attention to how
1:49:28they're using it, nothing about their
1:49:30situation has really changed. They open
1:49:32it up, they'll type in a question, and
1:49:34then they'll get an answer. Maybe they
1:49:35use it to write something up or help
1:49:37them think, and then they go right back
1:49:38to doing everything manually. It feels
1:49:40like progress because it's faster than
1:49:42before. But at the end of the day,
1:49:44they're still the one doing the work.
1:49:45They're still the ones responsible for
1:49:47every step, and they're still training
1:49:48their time for results. At the same
1:49:50time, there's another group of people
1:49:52who are using the exact same tools in a
1:49:53completely different way, and their
1:49:55outcomes look nothing like that. [music]
1:49:57These people are not sitting there doing
1:49:58tasks all day. They're not writing every
1:50:01message. They're not manually finding
1:50:02customers and they're not spending hours
1:50:04putting together deliverables. Instead,
1:50:07they figured out how to set things up
1:50:08once and let AI handle the rest. Their
1:50:11involvement is minimal, but their output
1:50:12is higher. That's what makes this moment
1:50:14so different. For the first [music]
1:50:15time, the advantage doesn't go to the
1:50:17person who works the hardest. It goes to
1:50:19the person who refuses to do work that
1:50:21doesn't need to be done by them. Lazy in
1:50:23this context is not a weakness. It's a
1:50:25strategy. It's the ability to look at
1:50:27something and immediately recognize that
1:50:29you shouldn't be the one doing it. The
1:50:31[music] gap between these two types of
1:50:32people is growing fast and most people
1:50:34don't even realize it's happening
1:50:36because on the surface it looks like
1:50:38everyone is doing the same thing.
1:50:39They're all using AI, but the results
1:50:41couldn't be more different. So, in this
1:50:43video, I'm going to show you the laziest
1:50:45ways to make money with AI in 2026. But
1:50:48most importantly, I'm [music] going to
1:50:49walk through it in a way where you can
1:50:51actually follow along and do it
1:50:53yourself. I'm going to show you exactly
1:50:55how to think, exactly what to [music]
1:50:56type, how to turn something simple into
1:50:59a system that runs without you
1:51:00constantly being involved. The goal here
1:51:02is not just to give you information.
1:51:04It's to change the way you operate
1:51:06completely. [music] So, make sure to
1:51:07stick to the end because by the end of
1:51:09this video, you will have all the tools
1:51:10you need to get rich in 2026.
1:51:15My name is Taran Chester. I've generated
1:51:17over $141 million in sales. I've worked
1:51:19with over 50,000 plus business owners. I
1:51:21own a plethora of companies and I'm able
1:51:23to do what I want, whenever I want, with
1:51:25who I want. Before we get into anything
1:51:27practical, you need to understand the
1:51:28one shift that makes this entire thing
1:51:30work. Because without this, you'll end
1:51:32up doing more work with AI instead of
1:51:34less. Most people are still operating
1:51:37like workers. Even though they have
1:51:38access to tools, they could remove them
1:51:40from their work entirely. They go into
1:51:42AI, they ask something, they get an
1:51:44answer, and then they leave.
1:51:45>> [music]
1:51:46>> They take that answer somewhere else.
1:51:47They adjust it. They send it. They come
1:51:49back and they repeat that cycle over and
1:51:52over again. They're constantly in the
1:51:53middle of every step. And because of
1:51:55that, nothing actually scales. AI
1:51:58becomes a helper instead of a
1:51:59replacement. [music] The real shift
1:52:01happens when you stop thinking about
1:52:02individual tasks and you start thinking
1:52:04about entire processes. [music]
1:52:06Instead of asking what you need to do
1:52:08next, you start looking at the whole
1:52:10flow and asking why you're involved in
1:52:12it at all. Every time you find yourself
1:52:14doing something that feels repetitive or
1:52:16structured, something that could be
1:52:17explained step by step, that's usually a
1:52:19sign that it could be handed off, it's
1:52:21about training yourself to ask not what
1:52:23needs to be done, but who or what can do
1:52:25it for me. And in this case, the what is
1:52:28AI. The easiest way to internalize this
1:52:30is to imagine that AI is a team that
1:52:33works for you. Not a tool you
1:52:35occasionally use, but a group of people
1:52:36that are capable of handling different
1:52:38parts of your business. If you had that
1:52:40in real life, you wouldn't sit there
1:52:42doing everything yourself while they
1:52:43waited for instructions. You would
1:52:45assign tasks, you would give context,
1:52:47and then you would check the result.
1:52:49That's exactly what you need to do here.
1:52:51The AI can handle the repetitive,
1:52:52structured, and research heavy parts of
1:52:54your business while you focus on
1:52:56thinking ahead, making [music]
1:52:57decisions, and connecting the dots that
1:52:59only a human can connect. The only
1:53:01difference is that AI moves faster. It
1:53:04doesn't get tired, [music] and it can
1:53:05handle multiple things at once. The
1:53:07bottleneck is not the tool, it's how
1:53:09you're using it. If you treat it like a
1:53:11search engine, you get small
1:53:12improvements. If you treat it like a
1:53:13team, you start replacing entire
1:53:15workflows. Once that clicks, everything
1:53:17else becomes a lot easier because now
1:53:20you're not trying to figure out how to
1:53:21work harder or faster. You're trying to
1:53:23figure out how to remove yourself from
1:53:24the process as much as possible. And
1:53:26when you think in that way consistently,
1:53:28you start to see every task not as
1:53:30something to endure, but as a system to
1:53:33automate, which completely changes the
1:53:35game. One of my clients came to me with
1:53:36about 20,000 subscribers on YouTube. And
1:53:39within a year, we scaled her to over
1:53:41400,000 subscribers and over 200 million
1:53:43views. And she didn't do anything crazy.
1:53:45[music] We just installed the right
1:53:47system, content strategy, posting
1:53:49consistency, SEO, thumbnails, and we
1:53:53handled everything behind the scenes, a
1:53:55toz. So, all she had to focus on was
1:53:57filming. [music] That's what most people
1:53:59get wrong about YouTube. It's not
1:54:00talent, it's honestly infrastructure.
1:54:03So, we built a done for you YouTube
1:54:04service where we handle everything for
1:54:06you. If you want to grow just like that,
1:54:08just click below and we'll do it for
1:54:10you. Now, let's make this real. Imagine
1:54:12you want to start making money online
1:54:13with something simple like helping
1:54:14businesses grow their social media or
1:54:16improve their marketing. The first
1:54:17instinct most people have is to go find
1:54:19customers manually. They open Instagram,
1:54:21scroll through profiles, click around
1:54:23websites, and slowly try to figure out
1:54:24who might need help. This process is
1:54:26slow, inconsistent, and honestly one of
1:54:28the biggest reasons people never get
1:54:30momentum. It eats time and energy
1:54:32without building leverage. We're not
1:54:34doing that at all here. Instead, you
1:54:36open up AI and give it a very specific
1:54:38instruction that replaces that entire
1:54:40process. [music]
1:54:41So, you describe exactly who you're
1:54:42looking for, what niche they're in, how
1:54:44active they should be, and what kind of
1:54:46signals would indicate they're a good
1:54:47fit. For example, you ask it to find
1:54:50businesses in the fitness and wellness
1:54:51space that are actively posting on
1:54:53platforms like Instagram or Tik Tok.
1:54:55Make sure they've posted recently so you
1:54:57know they're not dead accounts and then
1:54:59return useful details like their name,
1:55:01website, social handles, and a short
1:55:03explanation of what they do. But this is
1:55:05where you take it a step further [music]
1:55:06and start thinking like an operator
1:55:08instead of a worker. Instead of just
1:55:10asking for information, you're going to
1:55:11ask for insight. [music] You have AI
1:55:13look at their content and point out
1:55:15weaknesses or missed opportunities or
1:55:17areas where they can improve. Now,
1:55:19you're not just getting a list, you're
1:55:20actually getting context. [music] You're
1:55:22getting a framework that allows you to
1:55:23prioritize who to reach out to first,
1:55:25which accounts are likely to respond and
1:55:28which strategies will resonate most.
1:55:30That level of analysis would normally
1:55:32take hours, but AI does it instantly.
1:55:35And not only is it faster, it's often
1:55:37better because it's structured and
1:55:38repeatable. You're no longer relying on
1:55:40your own energy or focus to build a
1:55:42list. Once you do this a few times,
1:55:44something starts to shift. You stop
1:55:46thinking about finding leads as
1:55:48something you have to do and you start
1:55:49seeing it as something that can be
1:55:51generated whenever you need it. That's
1:55:52the first layer of leverage and it
1:55:54completely changes how you approach
1:55:56making money. Suddenly lead generation
1:55:58stops being a bottleneck and starts
1:56:00being a system that works for you. Now
1:56:02that you have a list of leads, this is
1:56:04where most people either hesitate or
1:56:05they'll completely mess it up. Outreach
1:56:08has always been one of the biggest
1:56:09bottlenecks because it forces people to
1:56:11put themselves out there. And most
1:56:12people either overthink it or avoid it
1:56:15entirely. When they do send messages,
1:56:17they're usually generic. They're rushed
1:56:19and they're easy to ignore. Which is why
1:56:21so many leads never turn into customers.
1:56:23Instead of doing that, you could go back
1:56:25into AI and let it handle the outreach
1:56:27for you. But you do it in a way that
1:56:29actually makes sense. You give it
1:56:30context about who you're reaching out to
1:56:32and what you're offering. and you tell
1:56:34it to write messages that feel natural
1:56:36and personalized based on that
1:56:37information. You can feed in previous
1:56:39posts, campaigns, or public updates, and
1:56:41the AI will connect all the dots to
1:56:43create something that actually
1:56:45resonates. It's no longer generic. It's
1:56:47thoughtful. It's timely, and it feels
1:56:49like a real human put the effort into
1:56:50it. What's happening behind the scenes
1:56:52is that AI is connecting the dots
1:56:54between the data it already has and the
1:56:56message is creating. It's referencing
1:56:58specific things about each business,
1:57:00their content, their positioning, and
1:57:01using that to make the message feel
1:57:03relevant. That's something that would
1:57:04normally take a lot of effort if you
1:57:06were doing it yourself, but here it
1:57:07happens almost instantly. You can even
1:57:09have AI monitor responses and draft
1:57:12replies that feel natural, keeping the
1:57:14conversation going without you typing a
1:57:16single word more than necessary. Over
1:57:18time, this becomes consistent, and
1:57:20consistency is what actually leads to
1:57:22results. The people who win are not the
1:57:24ones who send the perfect message.
1:57:25They're the ones who show up
1:57:26consistently. And because AI handles all
1:57:28the repetitive decision-m, your mental
1:57:30energy is free to focus on highle
1:57:32strategy, refining your messaging, and
1:57:34decide which leads are worth
1:57:35prioritizing. If your YouTube channel
1:57:37isn't growing, it's not because the
1:57:38algorithm hates you. It's because you
1:57:39don't even know what you're doing. I
1:57:41took one creator from 30,000 subscribers
1:57:43to 1.2 million subscribers and 1.3
1:57:45billion views. That's not luck. That's
1:57:47an actual system. Now, the cool part is
1:57:49we handled everything. So, the editing,
1:57:51the thumbnails, the strategy, the
1:57:52posting, all he had to do was show up
1:57:55and hit the record button. And that's
1:57:57why you're stuck because you're trying
1:57:58to do everything yourself. If you want a
1:58:00real team behind your channel, just
1:58:02click below. Outreach stops being a task
1:58:04and starts being a system that runs
1:58:06smoothly without you needing to
1:58:07micromanage. Now, let's say someone
1:58:09replies and they're interested. This is
1:58:11the point where most people slow down
1:58:13because now there's an expectation to
1:58:14deliver something real. They go back to
1:58:16doing everything manually. they start
1:58:18overthinking and they end up spending
1:58:20hours trying to put something together.
1:58:22This is where most people lose the
1:58:23leverage they had. Instead of doing
1:58:25that, you go back into AI and you give
1:58:27it everything it needs to understand the
1:58:29situation. You provide context about the
1:58:31client or their business and what
1:58:33they're trying to achieve. And then you
1:58:34can actually ask it to analyze
1:58:35everything. You're essentially
1:58:37outsourcing the thinking process and it
1:58:39can look at their content, their
1:58:41messaging, their position and identify
1:58:42patterns that would normally take you a
1:58:44long, long time to notice. It can point
1:58:47out what's working or what's not and
1:58:48where the biggest opportunities are.
1:58:50[music] From there, you can have it turn
1:58:51those insights into a structured plan
1:58:53that you can actually present. Then you
1:58:55can take it one step further and have it
1:58:57format everything into something that
1:58:59looks clean and professional, a report
1:59:01or a breakdown, something that feels
1:59:02like a deliverable. And at this point,
1:59:04you're not building from scratch
1:59:05anymore. [music]
1:59:06You're stepping in at the end, reviewing
1:59:08what's been created, making small
1:59:09adjustments, and sending it. the heavy
1:59:11lifting has already been done and you're
1:59:13still delivering value without the
1:59:14exhausting manual work. This is where
1:59:17the laziest part really comes into play
1:59:19because you're still creating real
1:59:20outcomes, but the amount of effort
1:59:21required from you is dramatically lower.
1:59:23[music] You're no longer limited by how
1:59:25much work you can personally handle,
1:59:26which opens the door to scaling. Every
1:59:29time you let AI handle a chunk of the
1:59:31work, you multiply your leverage and
1:59:32create space to handle more clients,
1:59:34more projects, or simply more freedom in
1:59:37your life. Once you've gone through this
1:59:39process a few times, you start to see
1:59:41the pattern. The same steps show up
1:59:43again and again, and that's where the
1:59:45real opportunity is. Anything that
1:59:47repeats itself can be turned into a
1:59:48system. Stop thinking about each
1:59:50individual task, and you [music] start
1:59:51thinking about the whole chain of events
1:59:53from finding leads to outreach to
1:59:55delivering results and then how each
1:59:57step can trigger the next one [music]
1:59:58automatically. Lead generation becomes
2:00:00something that runs regularly. Outreach
2:00:02becomes something that can be generated
2:00:03quickly whenever you need it. and
2:00:05delivery becomes something that follows
2:00:06a structure you can reuse and improve
2:00:09over time. As you build these
2:00:10connections, your business starts to
2:00:11feel less like work and more like
2:00:13something that runs in the background.
2:00:15You're not starting from zero every
2:00:16single time. You're building on top of
2:00:18something that already exists. So, the
2:00:20system itself becomes your main asset,
2:00:22not just the client work you're doing.
2:00:24This is how you scale without working
2:00:26more. You're not adding more effort,
2:00:28you're improving your systems. And the
2:00:29more you lean into that, the more
2:00:31everything starts to compound. Each
2:00:33automated step compounds the leverage
2:00:35you already have. And over time, the
2:00:36process begins to generate value, even
2:00:38when you're not actively thinking about
2:00:40it. That's the real magic of using AI
2:00:42this way. Once you understand the
2:00:44systems and the workflow, the next step
2:00:46is knowing which AI actually does the
2:00:48heavy lifting for each part. Not all AI
2:00:50tools are created equal. And part of the
2:00:52advantage of being lazy in a smart way
2:00:55is picking the right tool for the right
2:00:56problem. You're probably posting on
2:00:58YouTube and making little to no money.
2:01:00One of my clients was making $350 a
2:01:03month and 3 months later over $10,000
2:01:05per month. Same person, same content,
2:01:08different system. We rebuilt everything
2:01:10behind the scenes and it completely
2:01:12changed the outcome. So if you're tired
2:01:14of posting and getting nothing, stop
2:01:16guessing. Click below and we'll build it
2:01:19out for you. For research and gathering
2:01:21information, tools like Chatbt and
2:01:23Claude AI excel. They can pull insights
2:01:25from large amounts of text, summarize
2:01:27content, and even analyze patterns
2:01:29across multiple sources. You can feed
2:01:31them a website or a social profile or
2:01:33public data set, and they will extract
2:01:35everything you need to know, saving you
2:01:37hours of manual digging. These tools are
2:01:39perfect for building context about
2:01:40potential leads, industries, or
2:01:42competitors. And when it comes to
2:01:44actually generating lead lists, AI
2:01:46platforms like Apollo or Manis AI or
2:01:49Phantom Buster specialize in sourcing
2:01:51contact information, scanning social
2:01:53media activity, and identifying
2:01:55businesses that match specific criteria.
2:01:57These tools allow you to describe
2:01:58exactly who you're looking for, and then
2:02:00they go out and collect names, emails,
2:02:02social handles, and other relevant
2:02:04details, structuring it all in a way
2:02:06that's ready for outreach. You don't
2:02:08have to scrape websites or scroll
2:02:09endlessly through profiles. The AI
2:02:11handles it and often does a more
2:02:13thorough job than a human ever could.
2:02:15For writing emails, messages, or any
2:02:17kind of outreach that needs to feel
2:02:19personal, chat GBT, Jasper AI, and
2:02:21Copy.ai are excellent. They can take the
2:02:24research data, the context about a
2:02:25potential client, and they can turn it
2:02:27into a natural humanfelt message. These
2:02:30tools understand tone, audience, and
2:02:32context. So, you're not just sending
2:02:34generic copy. You can even feed it in
2:02:36previous responses, social posts, or
2:02:38industry details, and it will craft
2:02:40follow-ups that will feel relevant and
2:02:41personal. This is where outreach stops
2:02:43being a headache and starts being a
2:02:45repeatable system that scales. Then
2:02:47there's the work of delivering value,
2:02:48creating reports, analyzing client
2:02:50content, or producing structured plans.
2:02:52Tools like Notion AI and Chat GBT with
2:02:55advanced plugins can turn raw data into
2:02:57polished deliverables, summarize
2:02:59insights, visualize trends, and even
2:03:01draft actionable plans. They can save
2:03:03you hours taking scattered information
2:03:04and turn it into something professional,
2:03:06structured and ready to share. You
2:03:08simply have to review it, tweak if
2:03:10needed, and present. The bulk of the
2:03:12work is already done. Now, finally, for
2:03:14automation, connecting all the pieces
2:03:16together, use tools like Zapier, Make
2:03:19and Manis AI Shine. They allow you to
2:03:21create workflows where one's AI output
2:03:23triggers another AI to take the next
2:03:25step and that automatically will send
2:03:27emails or update spreadsheets or
2:03:29generate reports without you having to
2:03:30intervene. When everything is connected,
2:03:33your business starts running as a
2:03:34complete system with each part working
2:03:36together seamlessly. At this point, it
2:03:38might feel like AI is doing most of the
2:03:40work. And that leads to a bigger
2:03:41question about what your role actually
2:03:43is. The answer is that your role becomes
2:03:45more important, not less. But it shifts
2:03:48into something different. What starts to
2:03:49matter more is your ability to recognize
2:03:51what's actually [music] good and your
2:03:53ability to think ahead and your ability
2:03:55to understand people. AI can generate
2:03:57endless outputs, but it doesn't truly
2:03:59understand quality. It can analyze
2:04:01[music] patterns, but it's not the one
2:04:02deciding what direction to go in. And
2:04:04most importantly, business is still
2:04:06human. People make decisions based on
2:04:08trust, emotion, and connection. [music]
2:04:10That's something AI can support, but not
2:04:13replace. So, while AI handles execution,
2:04:15you can focus on direction. You can
2:04:17decide what gets built, how it should
2:04:19feel, and who it's [music] for. That's
2:04:21what separates people who use AI from
2:04:23people who actually benefit from it. You
2:04:25become the viser or the curator of
2:04:27taste, so to speak, and the person who
2:04:28decides which ideas are worth scaling.
2:04:31At this [music] point, you've seen how
2:04:33this works in a way that's actually
2:04:34practical. This isn't something that
2:04:36requires months of setup or a
2:04:37complicated system. It starts with small
2:04:39shifts in how you approach the work
2:04:40you're already doing. The real
2:04:42difference comes from what you choose to
2:04:44stop doing. Every time you remove
2:04:45yourself from something that can be
2:04:46automated, you're creating leverage.
2:04:48Over time, that builds into something
2:04:50when your income is no longer tied
2:04:52directly to your time. So the real
2:04:54question isn't whether this works. The
2:04:56real question is what you're still doing
2:04:57right now that you don't actually need
2:04:59to be doing anymore. Because once you
2:05:00start removing those things and
2:05:01replacing them with systems, everything
2:05:04changes. You're not just using AI.
2:05:06You're orchestrating it. You're sending
2:05:07[music] it to the director seat. And for
2:05:09the first time, you're getting paid for
2:05:11your decisions and your systems instead
2:05:12of just your hours. And that's the way
2:05:14to scale in 2026 and beyond. If you want
2:05:18to make money online right now, one of
2:05:19the biggest advantages you can build
2:05:21isn't working harder or trying more
2:05:23things. It's learning how to actually
2:05:24use AI in a way that creates leverage.
2:05:26And I want to be very clear about
2:05:28something because this is where most
2:05:29people are completely misunderstanding
2:05:31what's happening. Just using AI is not
2:05:33the advantage anymore. That phase is
2:05:36already over at this point. Almost
2:05:38everyone has access to the same tools.
2:05:40People are opening chatbt, generating
2:05:43images, testing random prompts, and
2:05:45telling themselves they're in the game.
2:05:47But if you actually look at their
2:05:48results, nothing meaningful has actually
2:05:50changed. Their income hasn't moved.
2:05:52Their output hasn't increase in any
2:05:54serious way, and they're still stuck
2:05:55trying to figure out why it feels like
2:05:57AI isn't doing much for them. The reason
2:05:59is because they're using it at a surface
2:06:01level. They're treating it like a
2:06:02shortcut instead of using it as a system
2:06:04that compounds over time. And because of
2:06:07that, they're missing where the real
2:06:08opportunity is right now. There's a
2:06:11shift happening and it's happening
2:06:13quietly. The people who understand how
2:06:14to package AI into actual digital
2:06:16products are pulling [music] ahead very,
2:06:18very fast while everyone else is still
2:06:21experimenting without direction. The old
2:06:23model of selling basic templates,
2:06:25loweffort designs, and generic products
2:06:27is getting saturated because AI made it
2:06:29too easy. When something becomes easy
2:06:31for everyone, it stops being valuable.
2:06:34What's valuable now is not the tool.
2:06:36It's how you use it, how you structure
2:06:37it, and how you turn it into something
2:06:39people are actually willing [music] to
2:06:40pay for. That's where the money is
2:06:43moving. So, in this video, I'm going to
2:06:44break down 10 digital products you can
2:06:46create using AI that are actually
2:06:48working right now in 2026. These aren't
2:06:51outdated ideas and they're not theory.
2:06:53These are real opportunities that people
2:06:54are using to generate serious income and
2:06:57in some cases over $50,000 a week. And
2:07:00I'm going to show you how they work, how
2:07:01they are built, and how much of the
2:07:03process AI can realistically handle.
2:07:06Now, before I go deep into this, I want
2:07:08to give you background on myself so that
2:07:09you know I have the credentials to be
2:07:11speaking on this matter. My name is
2:07:12Terren Chester. I've generated over 141
2:07:15million in sales. Yes, it's a real
2:07:17number. I've traveled to 46 different
2:07:19countries. I've paid off my parents
2:07:20house. I've owned my dream car and
2:07:21house. And most importantly, worked with
2:07:23over 50,000 plus business owners to help
2:07:25them scale their companies. Idea number
2:07:29one is AI faceless content pads.
2:07:32Obviously, you need to know what niches
2:07:34you're going to do it in. So, I'm always
2:07:35big on fitness, business, relationships.
2:07:40You can also do motivation. Examples of
2:07:43this could be, let's say, 30 to 100
2:07:46short form videos. You also have uh
2:07:49hooks or captions or scripts. Okay? You
2:07:54also have, you know, fully edited
2:07:57content. Again, this is obviously
2:07:59faceless, as I said before. And you
2:08:01could probably sell this between, I
2:08:02don't know, 50 to 300 bucks a pop. So,
2:08:06these could be one-off offers. So, we'll
2:08:07just come right over here. We'll do 50
2:08:10to 300. Okay. Now, the way that you
2:08:13could actually create this, cuz that's
2:08:14going to be the biggest question, is you
2:08:16could use chat GBT for the hooks and the
2:08:19scripts. You could use runway or pika or
2:08:24sora for the visuals. So think of that
2:08:27like images, videos, mostly images, but
2:08:30could be one of the two. You could use
2:08:33cap cut or opus for batch edits. So this
2:08:38is kind of the package. You could do
2:08:40something in the fitness, business,
2:08:41relationship, or motivation niche. You
2:08:43could sell it for 50 to 300 bucks a pop.
2:08:45ideas would be 30 to 100 short form
2:08:47videos, hooks, captions, scripts, fully
2:08:50edited content. And then these are the
2:08:52AI you would use. You use the chat GBT
2:08:53more for the hooks and the scripts. You
2:08:56would use these for the visuals. So
2:08:57runway picasaur and then cap cut and
2:08:59opus for the batch edits. So the AI does
2:09:0290% of the work on this. I give this a 6
2:09:05out of 10 difficulty and maybe would
2:09:06cost you 30 to 100 bucks a month. So
2:09:08this would be the first idea that you
2:09:10could potentially use. Idea number two
2:09:12is going to be micro niche courses. And
2:09:15I would probably say you could sell this
2:09:16anywhere between 27 to $197 a pop. Okay.
2:09:20And some different ideas that you could
2:09:22use would be like how to get 10K Tik Tok
2:09:24followers in 30 days. So it's very
2:09:26specific or how to start a faces YouTube
2:09:28channel with AI. Okay. So something
2:09:30really simple like that. The way that
2:09:32you want to build this, okay, we'll just
2:09:34go through these in order is Chad GBT
2:09:36with the outline lessons. Number two is
2:09:38you could use AI voice or your voice to
2:09:41create it or yours. Okay, so if you
2:09:44really were really lazy, I guess you
2:09:45could use AI. I would probably just do
2:09:46your voice, but you could literally use
2:09:48AI if you wanted to. Then you would use
2:09:50uh screen recordings and AI visuals. And
2:09:53then finally, you could host on Gumroad.
2:09:56Okay, you could even use school or
2:09:59Kajjabi. And this would probably
2:10:01honestly only take you about 1 to 2
2:10:03days. I would give this, you know, about
2:10:0485% of the work for this could be done
2:10:07with AI. I'd give it a 5 out of 10
2:10:09difficulty. and you're talking maybe 20
2:10:11to 80 bucks a month cost in terms of
2:10:13what it's going to cost you to actually
2:10:14build this out. So, this would be my
2:10:16idea number two, which would be micro
2:10:18niche courses. Now, idea number three is
2:10:20going to be AI automation templates. And
2:10:23this is where you're going to be selling
2:10:24systems instead of designs, cuz the
2:10:26first two are basically designs. Okay?
2:10:28People are going to be paying, I would
2:10:29say, anywhere between $50 to $500 a
2:10:33month for stuff like this. The nice
2:10:34thing I like about this idea as well is
2:10:37it's based on recurring revenue. Okay.
2:10:39Now some stuff you could use it could be
2:10:41notion dashboards. Okay, you could also
2:10:44sell AI workflows. You could also sell
2:10:47uh obviously automations. If you use
2:10:49let's say go high level or clickfunnels
2:10:51or any type of software system, simply
2:10:54text whatever you could sell what
2:10:56literally you've already created. Okay,
2:10:58so some examples of those could be
2:11:00content machine OS, right? So you could
2:11:03say hey here's the template for how to
2:11:06create content. So you do content
2:11:07machine. You could also say like AI lead
2:11:10genen system. Okay, so here's how to get
2:11:13lead genen. So again, these are like
2:11:14systems and automations that it's like,
2:11:16hey, here's how you follow this process.
2:11:18You could also do YouTube automation
2:11:20dashboard.
2:11:21So, hey, here's how to create YouTube
2:11:23content. YouTube automation dashboard.
2:11:25Okay. And then the way you could build
2:11:27this, you could use notion or air table.
2:11:30Okay. So, if you're not familiar with
2:11:32those, get familiar with that. I like uh
2:11:34notion the best to be quite honest, but
2:11:36those are definitely things you could
2:11:37do. You could use Zapier or make. I use
2:11:39Zapier. Okay, that's how you create uh
2:11:42automations that basically what Zapier
2:11:43does, it connects two different
2:11:45softwares so you can continue to
2:11:46automate it. And then finally, if you
2:11:48use chat GBT for prompts, okay, so when
2:11:51I say prompts, that's going to be the
2:11:52text, the copy, you know, whatever you
2:11:55need to use for that. Okay? And you're
2:11:57basically packaging it a business in a
2:11:59box. It's like, hey, I will give you
2:12:01this automation template and it's going
2:12:02to fix either your content or your
2:12:04legion or your YouTube automation. So
2:12:06you don't have to think about anymore
2:12:08and it just plops it right in front of
2:12:09you. Okay. So on this one it's going to
2:12:11be a little bit more manual work. I'd
2:12:12say AI does about 70% of the work. It's
2:12:15going to cost you anywhere between I'd
2:12:16say 0 to 50 bucks. Okay. Uh sometimes
2:12:19you can do zero because they'll give you
2:12:20like free software and you can actually
2:12:22create it before you actually have to
2:12:24pay for it, but usually it'll cost you
2:12:25closer to 50 bucks. And then I guess
2:12:27this is a difficulty of seven out of 10.
2:12:29Okay. So this is going to be idea number
2:12:31three. It's going to take a little bit
2:12:32more skill, but you can make a lot more
2:12:34money. And the thing I really like is it
2:12:36could be recurring revenue for you. Now,
2:12:38idea number four is going to be
2:12:39personalize AI avatars or influencers.
2:12:42Okay, what I think of this, this is kind
2:12:44of like those only fan models that
2:12:46you've seen that are actually fake. It's
2:12:47just AI. But what you can do is you can
2:12:49create an avatar and then you can sell
2:12:51stuff through them. So, for example, so
2:12:52here's your influencer up here at the
2:12:53top and then branched off from that, you
2:12:56can sell different things. So, for
2:12:57example, you could sell a profile pack.
2:12:59It's like, "Hey, I have this influencer
2:13:00and then here's a bunch of uh stuff you
2:13:03can use on their profile for content and
2:13:05stuff like that." Something else you
2:13:06could use is like branding kit. It's
2:13:08like, "Hey, here's an entire, you know,
2:13:11kit for like here's a profile picture.
2:13:13Here's like head shot for the website.
2:13:15Whatever you want to do, you could
2:13:16actually create that." And then number
2:13:18three is going to be content bundles.
2:13:20Okay, so basically obviously this AI
2:13:23avatar more than likely you're either
2:13:25going to use it for some type of videos
2:13:27or pictures. I would say most of it is
2:13:28going to be pictures though, right? It's
2:13:29gonna be pictures around this. I've seen
2:13:31a lot of this stuff with like Only Fan
2:13:32stuff. I'm not suggesting you do that.
2:13:33Like I actually want to stay away from
2:13:35that industry, but you could definitely
2:13:36do that. People could be selling this. I
2:13:38would say on average between
2:13:41100red to a,000 bucks a pop. Okay? Cuz
2:13:44basically, they're giving you an entire
2:13:46setup to go and do this. Now, the way
2:13:48you could create this would be
2:13:50midjourney or SDXL. Um, that's going to
2:13:54be how you create your avatar. So,
2:13:57avatar creation. The next thing is going
2:13:59to be 11 labs. Okay, that's going to be
2:14:02your voice. And then the last part is
2:14:04Hey Jen or Synthesia is how you say it.
2:14:08I think Sesthesia. Okay, cuz I'm going
2:14:10to use it a couple times. And that's
2:14:12going to be for actually the talking
2:14:13videos. So, if you need your uh avatar
2:14:16to actually speak, that's going to be
2:14:18what you're going to use that for. Now,
2:14:19the AI will do about 85% of the work
2:14:21here. Okay. I'm going to give this
2:14:23probably what a 7 out of 10. And the
2:14:25cost is going to be anywhere probably
2:14:27between 50 to 100 bucks. So, as you guys
2:14:29can see, like everything I'm giving you,
2:14:30yeah, it takes a little time, takes a
2:14:32little bit of effort. There's going to
2:14:33be a little cost involved, but overall,
2:14:35it's going to be a great idea that you
2:14:36can do with pretty much relatively no
2:14:38work. Idea number five is AI ad creative
2:14:41packs. Companies are really desperate
2:14:43for these because one of the hardest
2:14:44things to do for companies is actually
2:14:45like get their ads out there and make it
2:14:47profitable and continue coming with new
2:14:49creatives. So, you can basically sell
2:14:51like Tik Tok ads, Facebook ads,
2:14:53obviously, whatever they want to use it
2:14:54for. And I think you could sell these
2:14:55between, I don't know, like a hundred to
2:14:58$500 a pack. The other thing, too, is
2:15:01you can make this recurring. So, you
2:15:02could just continue to create ads for
2:15:04them, especially if they're videos. I
2:15:05think this will work really well for
2:15:06you. So, the way you can do this is uh
2:15:08CHBT creates the hooks. Okay. So, we
2:15:12just use CHBT for actual uh copy. We'll
2:15:15just say copy. Okay. In terms of the AI
2:15:17video tools to generate clips. Okay. So
2:15:20AI video
2:15:22tools to generate clips and then you can
2:15:25use cap cut
2:15:27to format the ads. Okay, so that's for
2:15:30formatting. Okay, so you're not selling
2:15:32the design here. You're really selling
2:15:33conversion. Like we want these ads to
2:15:35actually convert. So the cool part is on
2:15:36this one, I'd say 90% of the work can be
2:15:38done by AI. You're going to be looking
2:15:40about what 50 bucks a month to use these
2:15:42types of softwares. And I'm going to
2:15:44give this difficulty probably a 6 out of
2:15:4610. I would say this is probably one of
2:15:47the easier ones to do and probably one
2:15:49of the most profitable especially if
2:15:50they convert right because if you can
2:15:51make really cool AI ads like there's a
2:15:54lot of company that run ads and if they
2:15:56don't know how to do it you could sell
2:15:58it to them and you could just put on a
2:15:59recurring service and like 50 bucks a
2:16:00month you could sell quite a few of
2:16:01these and like 100 to 500 bucks a month
2:16:03you could sell as a pack or you could
2:16:05sell as a recurring service. I really
2:16:06like this one. This is actually probably
2:16:07one of my more favorite ideas out of the
2:16:09ones I've done so far. Now idea number
2:16:11six is AI résumés and then LinkedIn
2:16:14optimization ads. I've seen this work
2:16:16really really well for career coaches.
2:16:18Like so if anyone is like, "Hey, I'm
2:16:19going to help you, you know, make more
2:16:20money or get a higher paying job." This
2:16:22works really, really well because it's a
2:16:24lot of time and effort to actually
2:16:26continue to update people's resumes. So
2:16:28I like this idea a lot. Something you
2:16:30could do for this is like you can sell
2:16:31this between, you know, 20 to 150 bucks
2:16:35a pop. Okay? And then what you could do
2:16:38is you do ATS for optimized rums. You
2:16:42can then use AI prompts for job
2:16:44applications. And then finally, you can
2:16:46use LinkedIn bio generators. In terms of
2:16:48what you're going to use to make this a
2:16:49reality, you can use Chat GBT for
2:16:51writing. So ChatGBT is always going to
2:16:53kind of be your go-to for copy. It's
2:16:55pretty easy. You can use that every
2:16:57single time. Canvas is going to be for
2:16:58design. And then finally, you're going
2:17:00to use AI scoring tools. So that's going
2:17:02to be for optimization. So it'll give
2:17:04you like a score and it's like, "Hey,
2:17:05here's how you can improve the resume or
2:17:07make it a little bit better." So on and
2:17:08so forth. So you basically will bundle
2:17:10it all together and it's a higher
2:17:11perceived value and people there's a lot
2:17:13more people who want a job than they
2:17:15want to start a business. So that's
2:17:16actually a big market for this. I would
2:17:18say like the AI will do 80% of the work.
2:17:20Okay. In terms of the cost, it's going
2:17:22to be about 10 to 30 bucks a pop. Okay.
2:17:25And then finally difficulty. I give this
2:17:27like a four out of 10. Okay. And so it's
2:17:30still easy but it's way more upgraded.
2:17:31Like and there's a lot of people do. So
2:17:33I would say this especially like I've
2:17:34had clients who have career coaching uh
2:17:36offers. This is really good for that
2:17:38type of service. Now, idea number seven
2:17:39is going to be AI print ondemand
2:17:42systems. Okay, so basically you could
2:17:43like sell the design packs for this. So
2:17:45like ideas could be like 100 street wear
2:17:46designs or you could sell something
2:17:48that's like AI hoodie brand kit starter
2:17:50kit. Now people aren't going to want
2:17:51random things. They're going to want a
2:17:52system that they can reuse forever. So
2:17:54the tools you would use to make these
2:17:56type of designs is I would use uh
2:17:58MidJourney or Leonardo. Okay, you can
2:18:02use Photoshop or Canva. Okay, or mockup
2:18:05generators. Okay, there's a lot out
2:18:06there. You just literally type in mockup
2:18:08generators. Okay, so the AI does about
2:18:1090% of the work. I'd say the cost would
2:18:12cost you maybe, I don't know, 30 bucks a
2:18:14month. And then the difficulty I would
2:18:16say is like five out of 10. So this is
2:18:19way better than like basic Etsy art,
2:18:21right? Like you can make this, you could
2:18:22give it to people who have print on
2:18:23demand types of t-shirts. You're like,
2:18:24"Hey, I came up with these designs." And
2:18:26you basically you're selling the
2:18:27designs. Uh the cool thing now is like
2:18:29it's actually making designers jobs a
2:18:31little bit obsolete because AI is so
2:18:33good at like making pictures uh and
2:18:36different prints very quickly. Now idea
2:18:38number eight would be AI newsletters or
2:18:40content subscription packed. So I would
2:18:42be more prone to do the newsletter
2:18:44because I feel the newsletter is a
2:18:45little bit more sticky, but you could
2:18:46also do the content subscription packs.
2:18:48Okay, so it's going to be like here's
2:18:49100 new hooks every single week or
2:18:51here's 30 Tik Tok ideas per week,
2:18:53something like that. Um, the way that
2:18:55you would actually sell this, I would
2:18:57say anywhere between like 10 to 50 bucks
2:18:59per month. And then the way that you
2:19:00would create this, right, is you use
2:19:02Chat GBT to create the content. You
2:19:05would then use notion or Google Docs to
2:19:07deliver it, right? So, you're actually
2:19:09like what you're giving it to them on.
2:19:12Um, pretty simple, right? So, it's like
2:19:14here's what to say. Uh, here's the copy,
2:19:16here's the emails, etc. And then the
2:19:18last part would be Stripe or Gumroad for
2:19:20your subscription, right? To actually
2:19:22take payments. And then what I would say
2:19:24in terms of this offer is like the AI
2:19:26does like 95% of it. Like you really
2:19:27wouldn't have to do hardly anything. Uh
2:19:29the cost is going to be pretty low. Like
2:19:31I'd say 20 bucks a month. And then the
2:19:33difficulty is about 5 out of 10. So it's
2:19:36low effort but really high scale. Idea
2:19:38number nine is going to be AI voiceovers
2:19:40or audio packs. So a couple different
2:19:42ideas is like obviously voiceovers for
2:19:44anything. So you can literally have a
2:19:46voice over for a video or like a VSSL,
2:19:48right? You can also do let's say
2:19:50meditation. That's a popular one. You
2:19:52could also do story narrations. You
2:19:54could also do uh podcast intros. And
2:19:57then the way that you create this is 11
2:19:59Labs. 11 Labs is one of the best ones
2:20:01out there, I think, in terms of actual
2:20:02audio. You have also play HT. Okay. And
2:20:06then finally, you have AI sound
2:20:07generators. You could just type that in,
2:20:09but [clears throat] there's a lot. Okay.
2:20:11Um, so you can sell packs like here's a
2:20:14YouTube voice pack or here's a podcast
2:20:16audio voiceover or whatever you want.
2:20:18Like obviously just has to be something
2:20:19voice related. And then I would say you
2:20:21can sell this between, you know, 20 to
2:20:25200 bucks a pop. And then I would give
2:20:27you, you know, 95% of this can be done
2:20:29by AI. Super super simple. Um the cost
2:20:31would be I would say like around 20
2:20:33bucks a month. And then difficulty for
2:20:35this one, I'm going to give it a 4 out
2:20:36of 10. Okay. So this is number nine.
2:20:38Again, like you kind of need to decide
2:20:40like do you want to make a little bit
2:20:41more money per se or you want to be a
2:20:43little bit easier? Usually harder things
2:20:44to do. You can charge a little bit more,
2:20:46but there's trade-offs here, but you can
2:20:47just pick whatever one makes more sense
2:20:49for you. Now, last but not least is
2:20:50going to be number 10, which is AI
2:20:52websites or funnel templates. Okay? And
2:20:56this is actually a really good one
2:20:57because a lot of people just are not
2:20:59honestly uh smart enough or capable
2:21:01enough to do this. So, for example,
2:21:02pre-built landing pages, funnels, VSSL
2:21:05pages, uh sales pages, stuff like that.
2:21:07Coach funnel template. You could have a
2:21:09for ecom business, you could have for
2:21:11lead generation business. Like anyone
2:21:12who's running ads or has a company
2:21:14pretty much needs a website or a funnel.
2:21:16Okay? So, you could sell this between,
2:21:18I'd say, anywhere between 50 to a,000
2:21:21bucks a pop. There's also some people
2:21:22like you could charge $15,000. It really
2:21:24just depends on, you know, how many
2:21:26people you're trying to sell it to.
2:21:27Obviously, more people this will be in
2:21:28their price range, but you can make a
2:21:30lot of money from selling stuff like
2:21:32this. The way that you could actually
2:21:33build this out is going to be frame or
2:21:36well web flow AI. So, that's actually
2:21:39going to create the actual funnels. then
2:21:41you can use chat GBT for copy and then
2:21:43you can just use AI design tools to come
2:21:46up with an actual design for you. Okay,
2:21:48so you're basically selling a way for
2:21:50companies to make money and so people
2:21:52usually will pay a little bit more for
2:21:53this. Okay, so the AI will do about 75%
2:21:55of the work. I think you're going to
2:21:56need to have a little bit of skill in
2:21:58terms of how it should look a little bit
2:22:00like you need to have a little bit of
2:22:02eye for that. The cost is going to be
2:22:03between 20 to 150 bucks a month
2:22:06depending on the different types of
2:22:07softwares you use. And then I give this
2:22:09one like an 8 out of 10. Okay, so these
2:22:11are 10 different ideas that you guys can
2:22:13use. Pick the best one based on how much
2:22:16AI is used, the cost for you, and the
2:22:18level of difficulty. But the part that
2:22:20actually determines whether this matters
2:22:21for you or not has nothing to do with
2:22:23the ideas themselves. The reality is
2:22:25that information is no longer the
2:22:26bottleneck. There are more tools, more
2:22:28access, and more opportunities than ever
2:22:29before. And most people still don't get
2:22:31results because they never move past the
2:22:33thinking phase. They watch, they
2:22:35analyze, they tell themselves they'll
2:22:36start when they feel ready. And that
2:22:38moment never really comes. What actually
2:22:40separates the people who make money from
2:22:42this and the people who don't is how
2:22:43quickly they take something like this
2:22:45and turn it into action. [music] The
2:22:47window with AI right now is still open,
2:22:48but it's not going to stay this open
2:22:50forever. Every one of these
2:22:51opportunities will get more competitive
2:22:53over time, and the people who move early
2:22:55are always the ones who benefit the
2:22:57most. You don't need to do all 10 of
2:22:58these ideas, and you don't need to over
2:23:00complicate it. You need to take one that
2:23:02[music] makes sense to you, build it as
2:23:04fast as possible and get it into the
2:23:05market. Once you do that, once you start
2:23:07to understand the process, and from
2:23:09there it becomes repeatable. That's when
2:23:11things start to compound. And that's
2:23:12when this actually turns into something
2:23:14real instead of just another video you
2:23:16watched. I hope everything I went over
2:23:18this helps you or sparks some ideas.
2:23:20Wishing you all tons of success in 2026.
2:23:23I'll see you guys in the next video. If
2:23:24you want to understand how someone like
2:23:25myself is making $53,000 per day selling
2:23:28digital products, then stay till the end
2:23:29of this video because I'm going to show
2:23:31you exactly how along with multiple
2:23:32paths you can take to do so. It is about
2:23:34choosing the right path of digital
2:23:36product and building it in a way that
2:23:37can actually scale. Because some digital
2:23:39products naturally grow into mass
2:23:40businesses, while others almost never
2:23:42reach serious revenue, no matter how
2:23:43much time people spend on them. So, in
2:23:45this video, I'm going to be breaking
2:23:46down the types of digital products that
2:23:47allow someone to realistically scale to
2:23:49numbers like $53,000 per day, why they
2:23:52work, and how people can structure them
2:23:54so they can grow into very large online
2:23:56businesses. Before we get into this, let
2:23:58me give you a little bit of background
2:23:59on myself so you understand that I have
2:24:01the field of experience to be speaking
2:24:03on this subject matter. My name is Ter
2:24:04and I've generated over $141 million in
2:24:07sales. I've worked with over 50,000 plus
2:24:08business owners, all while being able to
2:24:10travel the world and do cool things like
2:24:12pay off my parents' mortgage and build
2:24:13schools in Africa. So, now that you
2:24:15understand my background, if you watch
2:24:16this all the way through, you will
2:24:18understand the different digital product
2:24:19models that make numbers like $53,000
2:24:22per day possible and how to think about
2:24:23building one that actually has that kind
2:24:25of upside. Let's get into it. So, first
2:24:27up, we have the most common online
2:24:30courses. So, when most people think
2:24:31about digital products, they think,
2:24:32"Hey, I'm going to buy something. I'm
2:24:33going to take a course and that's
2:24:34basically it." That honestly is the
2:24:36laziest way that you can make money.
2:24:38There's actually a lot better ways in my
2:24:39personal opinion, but I actually don't
2:24:40think of this usually when I'm talking
2:24:42about digital products. Now, when you're
2:24:43talking about an online course, usually
2:24:45you're talking around, you know, $47 to
2:24:47$97. Maybe sometimes it'll be as high as
2:24:50$2,000. That's probably usually the
2:24:52limit, but it's going to be somewhere in
2:24:53that range, right? So, we'll just go
2:24:55back and we'll say 47 to 20,000,
2:24:57something like that. Now, the first
2:24:58thing I ever built was called the rapid
2:25:00muscle system. So, we'll just call it
2:25:01RMS, and I sold it for $47. Now, the
2:25:03benefit is I was able to learn a lot of
2:25:05the operational sides of things. I was
2:25:06able to learn how to build funnels and
2:25:09emails and SMS and how to set up
2:25:13automations. I mean, I literally had no
2:25:15idea how business worked. And so, this
2:25:16was a full education that most people
2:25:18just never actually learn these things.
2:25:20The downside was that because it was
2:25:22$47, there's only two ways to really
2:25:24sell. You can sell things virally or
2:25:27with ads. Well, the issue with ads is
2:25:29that it would usually cost $100 to make
2:25:31one $47 sale. So, that doesn't work. So,
2:25:33I'd have to go viral. But as we all
2:25:34know, going viral is very hard, right?
2:25:36Most of us cannot do it. So, this
2:25:38usually only works really well if you
2:25:40have a big following or you don't care
2:25:42if you make a lot of money, but you're
2:25:44just lazy, right? And you're like, "Hey,
2:25:45if I make a little money here and there,
2:25:46it's fine." But when I sold this, I only
2:25:48made $2,000 over 2 years. And the reason
2:25:49was that I would post on social media. I
2:25:51wouldn't DM anybody. I wouldn't get on
2:25:53any calls. I couldn't afford ads. And
2:25:55so, I just really spun my circle. So,
2:25:56you can definitely make a lot of money
2:25:57doing this, but the person that usually
2:25:59does well with this type of offer is
2:26:01going to be like a Kim Kardashian,
2:26:02Justin Bieber, someone famous who gets a
2:26:04lot of eyeballs. And so, it makes more
2:26:05sense for them to not build out this
2:26:07massive team, but just convert a
2:26:09fraction of those eyeballs into
2:26:10customers. So, next up, we have paid
2:26:12membership communities. Now, membership
2:26:14sites, the benefit is that it's
2:26:16recurring income. So if I have a
2:26:18membership community, I do like the fact
2:26:20that it's recurring income. But the
2:26:21problem usually is that when it's
2:26:23informationbased, people usually fall
2:26:25off after about three months. Okay? So
2:26:27let's say, for example, you're selling
2:26:29something for, you know, $47. The
2:26:31problem is that after 3 months, those
2:26:33people are going to go ahead and fall
2:26:34off. And so you might make $150 and then
2:26:37you're constantly putting out content,
2:26:38but after a while, like it's kind of the
2:26:40same thing, right? And so if you're
2:26:41going to actually run a successful
2:26:42membership course, usually you want to
2:26:44build it in a way where it's going to
2:26:46continue to deliver value. So for
2:26:48example, like that's why a lot of times
2:26:49this isn't actually along the same
2:26:51wavelength, but it's similar is tech.
2:26:53It's recurring. It's not a membership
2:26:54site, but people still have to pay for
2:26:56the tech to get it to work. Or someone
2:26:58might pay for like subscription for
2:27:00clothes, right? It's like, hey, every
2:27:01single month we're going to bring you
2:27:02new clothes or shoes or I don't know,
2:27:04there's all kinds of stuff out there.
2:27:05There's like shaving. Those are the
2:27:07types of things where people like, hey,
2:27:08at least I'm getting new value. But when
2:27:10it's around info products or
2:27:12information, I don't see this work as
2:27:13well. Now, again, it goes back to the
2:27:15same thing. If you're going to do some
2:27:16type of membership site, it's usually
2:27:17going to be low ticket. And that means
2:27:19you're going to have to go viral or
2:27:20you're going to have to run ads. Again,
2:27:21this is going to be more for someone who
2:27:23can go viral, who has a big following.
2:27:24What you're going to notice is that more
2:27:25times than not, people fail in business
2:27:27because they're constantly going after
2:27:28these viral tactics. Well, if it was
2:27:30that easy to go viral, more people would
2:27:32do it. So, instead, you need to build
2:27:34around ads. And we're going to get into
2:27:35a couple other options you can do if you
2:27:37go with ads. But the benefit is when you
2:27:38run ads, if you sell something, let's
2:27:40say for $3,000, I'll show you this in a
2:27:42second, and you spend $1,000 on ads, you
2:27:44make $2,000 of profit, and those margins
2:27:47allow you to scale and actually make
2:27:49money. But if you're just going to
2:27:50constantly try to go viral and sell
2:27:52things for cheap, um, that's tough,
2:27:54right? And that's why most of the times
2:27:55this won't work. So again, if you have a
2:27:57big following or you don't want to do a
2:27:59lot of fulfillment, this is great. But
2:28:00it's going along the same wavelength of
2:28:02doing some type of PDF or course because
2:28:05ultimately, unless you have a massive
2:28:07following, it's not going to work out
2:28:08well for you. Okay, next up, we have
2:28:10business tech and systems. Now, when I
2:28:12think of business tech and systems, I
2:28:14think of all the things I learned back
2:28:16in the day when I sold the rapid muscle
2:28:17system. So, most people don't know how
2:28:19to do this. This is going to be funnels,
2:28:21automations,
2:28:23emails, SMS, etc. So, it's not that
2:28:26these are super difficult, at least for
2:28:28me, but it's that they do take a lot of
2:28:30time and consumption, and you have to
2:28:32learn the ropes. So, you can go to
2:28:33someone easily, and you could do uh
2:28:35what's called a micro COO offer, okay?
2:28:38Or anything lesser. And you can say,
2:28:39hey, I will set up all your funnels,
2:28:40your automations, your emails, your SMS,
2:28:42make sure all the systems are working
2:28:44properly so that you can run your
2:28:46business and let it function. And you
2:28:47could charge usually for this like
2:28:49anywhere between 3 to 5K a month and
2:28:51maybe do about two hours of work a day.
2:28:53So I'm not saying you have to be a micro
2:28:54COO. You could also just be an
2:28:55operational manager or you could be a
2:28:57tech support person. But the point is
2:28:59that there's a lot of business owners
2:29:00who need to run the operational side of
2:29:02business, but they don't really
2:29:03understand how. They're just more of an
2:29:04idea person, right? They have this great
2:29:06idea, they want to execute on it, but
2:29:08they actually have no idea. Now, the
2:29:09benefit of this type of offer is again
2:29:11only way to make money is go viral or
2:29:13ads. I'm going to keep saying the same
2:29:14thing over and over because that is the
2:29:15only way. Okay, it's either you get it
2:29:16for free and usually you have to get a
2:29:18lot of eyeballs going viral or you spend
2:29:20money. The benefit here is because you
2:29:21could sell this for 3 to five grand is
2:29:23you could spend $1,000 on ads, you could
2:29:25get 100 leads, you have 10 calls, you
2:29:27close one person and let's say you close
2:29:29that person at 3K. Well, you get to
2:29:31pocket two grand. Boom, bada bing, you
2:29:33are now in a good place. So, this is
2:29:35actually one of my favorite things to
2:29:36have people sell. It's not an ad agency
2:29:38per se. You're not running ads or doing
2:29:40media, but you're doing all the backend.
2:29:42And the thing is, backend stuff is very
2:29:44valuable because they always need it.
2:29:46It's always changing. If they do a new
2:29:47funnel or have a new website page or
2:29:49they have to do new emails or SMS
2:29:50messages, new follow-up systems, you're
2:29:52going to need this type of system. So,
2:29:55if you can start or learning systems,
2:29:58you can make a lot of money. And to be
2:29:59quite frank, if I wasn't a business
2:30:00owner and I had to start over again,
2:30:03this is probably what I would go into.
2:30:04You could easily with this type of offer
2:30:06make $20,000 a month, work 6 to 8 hours
2:30:08a day, and the retention of these
2:30:10clients is ongoing for a long time
2:30:12because they always need the tech stack
2:30:13and systems that you're going to
2:30:14implement. Next up, we have one of my
2:30:17favorites, which is coaching. And one of
2:30:19the reasons I love coaching is that
2:30:20there's zero cost in terms of
2:30:22fulfillment, but you can really jack up
2:30:24the price points. Now, why are you able
2:30:25to do that? It comes down to one word.
2:30:27You get more access. So, someone goes,
2:30:29"Hey, Tanner, how much is it to work
2:30:31with your team?" And I say a random
2:30:32number. Let's say I say 10,000 for 4
2:30:34months and we're doing a lot of
2:30:35intensive work. How much is it to work
2:30:36with you? I could say 100,000 for 4
2:30:38months. Well, why would it cost more to
2:30:40work with me if it's the exact same
2:30:42thing? It's because of the access,
2:30:43right? So, when you can access someone
2:30:45who's higher level than you or makes
2:30:47more money than you or you deem as more
2:30:48valuable, you can push the price point.
2:30:50So, for example, if I sell a $47 program
2:30:53like I did back in the day, the rapid
2:30:54muscle system, all I did to start
2:30:56coaching and fitness is I raised that
2:30:58price point to 1,500 and I gave them one
2:31:00to one support. That's all I did. I was
2:31:02able to go from $47 to 1500 because they
2:31:04got onetoone support with me. And what
2:31:06that allowed me to do is instead of
2:31:07spinning my wheels in circles trying to
2:31:09go viral, which I did for a long time.
2:31:10What I did instead is I then started
2:31:13running ads and I could spend a,000
2:31:14bucks, I usually would get a 100 leads,
2:31:16I'd get, you know, 10 calls. And because
2:31:18I was really good at sales at the time,
2:31:19I closed like four deals. And at the
2:31:21time, I was selling $3,200 packages. So
2:31:233,200 times 4, if I can do the math
2:31:26really quickly. So 12,800. I I used to
2:31:28be a mathematician, believe it or not.
2:31:29That was a lot of cash that I can make
2:31:31very quickly just by pushing this price
2:31:33point up. And it's really just comes
2:31:34down to access because people deem that
2:31:36more valuable. One-on-one is more
2:31:37valuable than group. So on and so forth.
2:31:39So people usually will ask me though,
2:31:41they'll say, Tanner, like how do I come
2:31:42up with, you know, something to sell or
2:31:44what do I coach on? Or people will pay
2:31:46for anything. The key thing is this. I
2:31:48say this in a lot of my videos. You have
2:31:49to tie back what you sell to one of
2:31:51these three areas. Okay? So kind of
2:31:53think of these as overlapping. You have
2:31:54health, you have wealth, and you have
2:31:56relationships. So everyone in life wants
2:31:59better relationships. They want better
2:32:00health. They want more wealth. So what
2:32:01you do has to tie back to one of those
2:32:03three things. If it doesn't tie back to
2:32:05one of those three things, people are
2:32:06not going to pay you premium prices. The
2:32:08benefit is though when you do tie it
2:32:11back to those things, they will. So for
2:32:12example, things that I've sold, I've
2:32:14sold fitness coaching. I've sold
2:32:16business coaching or consulting,
2:32:17whatever you freaking want to call it.
2:32:19I've seen relationship coaching. I've
2:32:20seen people uh help with gardening. I've
2:32:22seen people help with handstands. Like
2:32:24crazy stuff. The thing is, if you have a
2:32:26skill that ties back to one of these
2:32:28three things, start with that because
2:32:29people go, "Well, you know, I don't want
2:32:30to start a fitness business. I want to
2:32:31do what you do, Tanner. Start with what
2:32:32you know. If you don't know anything,
2:32:34which is a bunch of BS, you can
2:32:35literally go to sites." Well, obviously
2:32:37you could pay me. You could click the
2:32:38link down below. We could teach you
2:32:39something. Or if you want to go a free
2:32:40route, you can go to um.com or
2:32:42allison.com. Now, um.com, I believe, is
2:32:44more hundred bucks and less and you can
2:32:46learn like anything you want on there.
2:32:48That's actually where I learned Facebook
2:32:49ads for like 50 bucks. But if you don't
2:32:50want to do that, you could go to
2:32:52allison.com. It has one S or excuse me
2:32:54one L and you can go there and it's
2:32:56free. You can type in anything you want
2:32:57and learn that skill. So you go to
2:32:59udemy.com and go to allison.com and you
2:33:01learn a skill around that. And the
2:33:03reason I like it is again I'm a bigger
2:33:04fan of running ads versus going viral.
2:33:07So this is one of my favorite things to
2:33:08do because you can push the price point
2:33:10up simply by giving people more access
2:33:12and people are willing to pay more for
2:33:13it which allows you to run ads and helps
2:33:15you be a lot more successful. Now number
2:33:16five is going to be software or we'll
2:33:19say micro niche micro SAS is probably
2:33:21better tools. Okay, so software or micro
2:33:23SASS tools. Now, the great thing about
2:33:25software is if it works, I mean, it will
2:33:28crush and you can make a ton of money.
2:33:29The hard thing is it's really hard to
2:33:31get into it. Takes a lot of capital,
2:33:32takes a lot of time, takes a lot of
2:33:33energy. To give you guys context, I've
2:33:35been working on a piece of software for
2:33:36the last 2 years. It could literally
2:33:38just be a complete net negative. Like, I
2:33:40can make no money from it, but I've been
2:33:41working on it for the last 2 years. So,
2:33:43hopefully it turns into something right
2:33:44now. The other thing you could do is
2:33:46like a micro SAS tool. So, that's like a
2:33:47Google Chrome extension. So, it's going
2:33:49to be a lot cheaper, a lot safer, and
2:33:51you can give it to business owners
2:33:52typically for things that they do on a
2:33:54daily basis. What I noticed is a lot of
2:33:55the softwares out there, a lot of
2:33:57business owners actually need or can use
2:33:58them. So, as I've been growing in
2:34:00business and I'm like going from
2:34:02coaching, consulting to higher level
2:34:03things, I'm like, "Hey, what are the
2:34:04type of softwares that my clients use?"
2:34:06And then just building that for them.
2:34:07Now, it takes a lot of time, money,
2:34:08effort, etc. But again, these can really
2:34:10crush. So, a piece of software I'm
2:34:12working on right now. Hopefully, by the
2:34:13time this video comes out, it's going to
2:34:14be launched. It's in beta phase right
2:34:16now, but it's 1,500 a month. Now, if a
2:34:18business must use this to be successful
2:34:20in business, if I get at $1,500 a month,
2:34:22that's $18,000 a year. And the benefit
2:34:24with selling this is you usually can get
2:34:26free trials. So, you can get people in
2:34:28really easy. The hard part is the
2:34:29upfront capital and the level of
2:34:31experience and time and stuff like that.
2:34:33It just it takes a lot of stuff. Now,
2:34:34micro SAS tools are usually going to be
2:34:36cheaper, like 97 bucks. So, for example,
2:34:38there was actually company out there
2:34:39called Group Track, and I used them at
2:34:41one point. I don't use them anymore.
2:34:42Nothing wrong with them, etc. But what
2:34:43they did is when people came to your
2:34:44Facebook groups, you could let them in
2:34:46and then they would scrape their names
2:34:47and emails and phone numbers based on
2:34:49the questions you asked and then that
2:34:50would go straight into my email system.
2:34:52They were the only ones who could do it
2:34:53at the time. I think it's a little
2:34:54different now, but they were the only
2:34:55ones who could do it at the time. So
2:34:56they could go out and sell this for 97
2:34:57bucks a month and people would just pay
2:34:59for it over and over and over again
2:35:00because they needed it to be able to
2:35:02scrape that information of people who
2:35:03came into their Facebook group. So this
2:35:05is actually one of my favorite ones. I
2:35:07actually think this is better than all
2:35:08of them, but it's the hardest one to get
2:35:09into. So, you know, apples for apples,
2:35:11oranges to oranges, like this is not
2:35:13where I would start. But if you have
2:35:15experience in one of these areas or
2:35:17you're willing to take a heavier risk,
2:35:19this is something I really like. Coming
2:35:20up next is number six is actional
2:35:23playbooks and guides. So, we'll just
2:35:24call these guides or PDFs. So, again,
2:35:26this kind of goes back to selling a
2:35:28course or so. This is usually a one-off
2:35:30thing. So, it's not, you know,
2:35:32curriculum and a bunch of videos. It's a
2:35:33one-off thing. But again, the issue with
2:35:35this is usually you have to go viral and
2:35:36you can't afford ads. So this could be
2:35:39like a protein recipe book, okay? So
2:35:41protein foods or this could be, you
2:35:43know, how to run Facebook ads. So it
2:35:46it's just one specific thing usually.
2:35:48And the benefit is it's easy. It's not a
2:35:50lot of fulfillment. You could sell it
2:35:51really cheaply. But again, you usually
2:35:52have to go viral. If you don't have
2:35:54higher pricings on the back end, this
2:35:56doesn't work. So again, number six isn't
2:35:58bad. It's just it's a great way to
2:35:59start. You can get your feet wet. You
2:36:01can learn how to kind of build stuff,
2:36:02kind of learn how to market, but
2:36:04ultimately it's really only built for
2:36:05people have really big followings. this
2:36:06isn't going to be my go-to for business
2:36:09owners who want to make a lot of money.
2:36:10Like for most people, you don't have a
2:36:11following. So, we have to run ads. And
2:36:13this just does not support that model.
2:36:14So, all six of those can work, but for
2:36:17the majority of you who don't have big
2:36:18followings, I would stick with either
2:36:20number three, which was the systems,
2:36:22right? Where you go into someone's
2:36:23business and you actually build out the
2:36:24systems and you're a little bit of a
2:36:25micro COO, or you do the coaching or
2:36:28consulting where you can push the price
2:36:30point simply just teaching people what
2:36:31you know. And the reason is again for
2:36:33these two, you can run ads. And at the
2:36:35end of the day, if you don't get to ads,
2:36:37I just think most people aren't
2:36:38successful. They start these businesses,
2:36:39they really struggle, they have a very
2:36:41hard time, and they can't stick with it
2:36:42because they don't see any traction
2:36:44after years and years. So, to give you
2:36:45guys context, in the first two years of
2:36:46business, I made $2,000. In the last
2:36:48eight, I've done 141 million. Big
2:36:50difference. I'm not saying you're going
2:36:51to do 141 million, but I am trying to
2:36:53say that the model matters a lot. Warren
2:36:55Buffett himself says it's not about how
2:36:56hard you wrote, it's about what vehicle
2:36:58you're in. It's the same thing here. So,
2:36:59when you look at digital businesses
2:37:00generating numbers like $53,000 per day,
2:37:03the pattern is almost always the same.
2:37:05They're not chasing dozens of different
2:37:06ideas. They usually focus on solving one
2:37:08valuable problem, packaging that
2:37:10solution into a scalable digital
2:37:11product, and then improving it over time
2:37:13as the audience grows. Digital products
2:37:15rarely become large businesses because
2:37:17they're complicated. They become large
2:37:18because they solve a real problem
2:37:20clearly and consistently reach the right
2:37:22people. So, if you're thinking about
2:37:23building a digital product business, the
2:37:24most important step is not trying every
2:37:26single model at once. is choosing the
2:37:28one that fits your experience, your
2:37:29strengths, and the type of problem you
2:37:31understand best, and then committing to
2:37:33building it properly. If you guys found
2:37:34this helpful, make sure to subscribe and
2:37:36follow along for more insights on
2:37:37building scalable online businesses and
2:37:39digital products, or reach out to me
2:37:40personally using the links in the
2:37:42description or pin comment below, and I
2:37:43can help you drive real results fast. If
2:37:45you want to get ahead of 99% of people
2:37:47right now, one of the biggest unfair
2:37:48advantages you can build is learning how
2:37:50to use AI properly. And I say properly
2:37:52because that is where the separation
2:37:54actually happens. Most people right now
2:37:56are technically using AI, but they're
2:37:57using it at such a surface level that
2:37:59it's not really changing their life,
2:38:00their output, or their income in any
2:38:02meaningful way. They're asking it random
2:38:04questions, getting average responses,
2:38:06and then wondering why they are not
2:38:07seeing massive advantages from it.
2:38:09Meanwhile, there's another group of
2:38:10people quietly building real leverage
2:38:12with it. They're getting better output,
2:38:13making faster decisions, organizing
2:38:15their businesses better, creating
2:38:16content quicker, and using AI in a way
2:38:18that actually compounds over time. That
2:38:20is where the real advantage is. It's not
2:38:22just in using AI. it is in knowing how
2:38:24to use it better than the average
2:38:25person. So, in this video, I'm going to
2:38:27be breaking down the exact ways you can
2:38:28use AI to separate yourself from almost
2:38:30everybody around you, even if you're a
2:38:32complete beginner. I'm going to show you
2:38:34the frameworks, the setup, and the
2:38:35practical moves that actually make this
2:38:37useful instead of gimmicky. Now, before
2:38:39we get into this, let me give you some
2:38:40context on where I am coming from. I've
2:38:42spent years building content, scaling
2:38:44brands, understanding systems, and
2:38:45figuring out how to move faster in
2:38:47business and execution. And what I can
2:38:48tell you with full confidence is that AI
2:38:50is one of the biggest lever shifts I've
2:38:51seen a long time. If you understand how
2:38:53to set this up the right way, you can
2:38:55save an insane amount of time, make
2:38:56better decisions, and operate at a level
2:38:58most people simply are not operating at
2:39:00yet. So, if you stay with me through
2:39:02this whole video, you're going to walk
2:39:03away with a much better understanding of
2:39:05how to actually use AI to get ahead
2:39:07instead of just playing around with it.
2:39:09Let's get into it. The first thing you
2:39:10need to understand is that most people
2:39:12are using AI in a way that is way too
2:39:14casual. They're treating it like a fun
2:39:15little tool instead of what it actually
2:39:17is, which is leverage. What I mean by
2:39:19that is the average person opens up Chad
2:39:21GBT asks something basic like write me a
2:39:23caption, give me 10 ideas, summarize
2:39:24this paragraph or make this sound
2:39:26better. And yes, technically that is
2:39:27using AI, but that is not the kind of
2:39:29usage that gets you dramatically ahead
2:39:31of other people. That kind of usage
2:39:33might save you a few minutes here and
2:39:34there, but is not transforming the way
2:39:36you think, execute, or build. It is
2:39:38basically just digital convenience. And
2:39:40convenience is fine, but convenience
2:39:42alone is not what creates separation.
2:39:44The people who are actually pulling away
2:39:45from everyone else are using AI
2:39:47differently. They're not just asking it
2:39:49to do little one-off tasks. They're
2:39:50using it to improve how they make
2:39:51decisions, how they organize
2:39:53information, and how they build
2:39:54repeatable systems, and how they
2:39:56increase the quality and volume of their
2:39:58output. That is the massive difference.
2:40:00It is the difference between using a
2:40:01calculator once and building an entire
2:40:02machine that helps you solve problems
2:40:04faster every single day. One is
2:40:06occasionally helpful, the other is real
2:40:08leverage. And that is why I say most
2:40:09people are using AI wrong. They're
2:40:11interacting with it, but they're not
2:40:12building anything with it. They're
2:40:13touching it, but they're not integrating
2:40:15it into the way they operate. And
2:40:16because of that they stay average while
2:40:18thinking they are ahead. If you want to
2:40:19separate yourself you have to stop
2:40:21looking at AI as something you can
2:40:22occasionally use and start looking at as
2:40:24something you can structure into your
2:40:26everyday life work and thinking. Once
2:40:27that mindset shifts everything starts to
2:40:29change. The next thing I will say and
2:40:31some people are not going to love
2:40:32hearing this is that if you are serious
2:40:34about using AI at a high level you need
2:40:36to stop approaching it with a cheap
2:40:38mindset. A lot of people want a huge
2:40:40edge but they want to build it entirely
2:40:41for free. And sometimes that mindset
2:40:44actually costs them more and less time,
2:40:46worse results, and a lower quality
2:40:48output than the subscription would have
2:40:49cost in the first place. If you're using
2:40:51AI constantly, whether for content,
2:40:53business decisions, writing, ideation,
2:40:55systems, analysis, or research, then
2:40:57having access to better models and
2:40:58better features matters. It matters
2:41:00because better tools create better
2:41:02outputs and better outputs affect
2:41:04everything else downstream. People will
2:41:06spend money without thinking twice on
2:41:07food delivery like Uber Eats, random
2:41:09subscriptions, and things that do not
2:41:11move their life forward at all. But the
2:41:13second you tell them to spend money on a
2:41:14tool that can actually increase their
2:41:16productivity, their speed, their earning
2:41:18power, they suddenly become hesitant.
2:41:20That is just backwards thinking. Because
2:41:22if a tool can help you think better,
2:41:24move faster, write better, analyze
2:41:25smarter, and save you hours every week,
2:41:27that is not an expense in the normal
2:41:29sense. That is leverage. And leverage
2:41:31when used properly pays for itself many
2:41:33times over. I'm not saying spending
2:41:35money magically makes you better. It
2:41:36does not. But if you're serious about
2:41:38getting ahead, you should be willing to
2:41:39invest in the tools to make that
2:41:41possible. The bigger mistake is acting
2:41:43like the free version of everything is
2:41:44enough while wondering why your results
2:41:46still look average. So before anything
2:41:48else, understand this. If you want
2:41:50professional level outcomes, start
2:41:52treating the setup seriously. Do not
2:41:54handicap yourself and then act surprised
2:41:56when the results are weak. One of the
2:41:58biggest reasons AI gives people weak or
2:42:00generic responses is because it has
2:42:02almost no real context about them. Most
2:42:04people are starting from scratch every
2:42:05single time they open a chat window.
2:42:07They're asking for strong output from a
2:42:08system that does not actually know
2:42:10anything about their role, their goals,
2:42:11their preferences, their business, their
2:42:13tone, constraints or priorities. That's
2:42:14a huge mistake. If you were working with
2:42:16a real employee, a consultant or an
2:42:18assistant or an adviser, you would not
2:42:20expect them to do amazing work for you
2:42:22without context. You would have to
2:42:24explain who you are, what you do, how
2:42:25you think, what matters to you, what
2:42:27kind of businesses you run, what your
2:42:28goals are, and what kind of output you
2:42:30may prefer. The more they know, the
2:42:32better they can help you. AI works in
2:42:33the exact same way. That is why one of
2:42:35the smartest things you can build is
2:42:36what I would call a master context
2:42:38document. This is essentially a document
2:42:40that explains who you are, what your
2:42:41role is, what your business is, what you
2:42:43care about, how you make money, who you
2:42:45serve, what your priorities are, and how
2:42:46you want AI to think when helping you.
2:42:48And the beauty of this is you do not
2:42:50need to sit there and overthink how to
2:42:51create it from scratch. You can
2:42:52literally ask AI to interview you and
2:42:54build it with you. You can tell it your
2:42:56role, the type of work you do, what kind
2:42:58of business or life situation you are
2:42:59in, and ask it to generate the questions
2:43:01needed to create a complete context
2:43:03profile. That is where things start to
2:43:05get powerful because now instead of
2:43:06getting generic advice made for nobody,
2:43:08you start getting responses tailored to
2:43:10your actual situation. AI can give much
2:43:12better recommendations when it
2:43:13understands the full picture. It can
2:43:14think in relation to your goals instead
2:43:16of speaking in broad big generalities.
2:43:18And once you have that master context
2:43:19built, you can use it over and over and
2:43:22over again. That means better prompts,
2:43:23better outputs, better decisions, and
2:43:25less time repeating yourself every time
2:43:27you want help with something. This alone
2:43:28puts you ahead of a massive percentage
2:43:30of people because most people never even
2:43:32set the foundation properly. They just
2:43:34keep asking random questions and wonder
2:43:36why the responses feel random, too.
2:43:38Here's where things go from useful to
2:43:40genuinely powerful. Most people interact
2:43:43with AI in oneoff moments. They ask for
2:43:45something, maybe tweak it once or twice,
2:43:47use the result, and then they move on.
2:43:49The problem with that approach is that
2:43:50even if you eventually get a good
2:43:52answer, you're not capturing the process
2:43:54that got you there. So the next time you
2:43:56want something similar, you have to
2:43:57start all over again. That is
2:43:58inefficient. What smart people do is
2:44:00different. They refine the output until
2:44:02it becomes exactly what they want and
2:44:04then they reverse engineer the logic
2:44:05behind it so that they can reuse it in
2:44:07the future. In other words, instead of
2:44:09treating each good result like a lucky
2:44:10accident, they turn it into a repeatable
2:44:12system. This matters a lot. Let's say
2:44:15you're trying to write better emails,
2:44:16better content, better outlines, better
2:44:17sales copy, or better strategic plans.
2:44:20The first output is usually not great.
2:44:22You may need to go back and forth
2:44:23several times. You may need to adjust
2:44:24the tone, change the structure, remove
2:44:26certain language, make it tighter, make
2:44:28it sharper, or make it sound more like
2:44:29you. That refining process is typically
2:44:31normal, but once you finally get it
2:44:33right, the smart move is not to just
2:44:34copy that result, move on. The smart
2:44:36move is to ask the AI to create the
2:44:38underlying instruction set that would
2:44:39consistently produce that kind of output
2:44:41again. That way you are not rebuilding
2:44:43from zero next time. You are now working
2:44:45from a repeatable blueprint. That is
2:44:47where real leverage begins because now
2:44:49you're not just using AI to create
2:44:51something once. You're building
2:44:52intellectual property around how you
2:44:54want work to be done. You're codifying
2:44:56quality. You were turning trial and
2:44:57error into a reusable asset. And that
2:44:59kind of thinking is exactly what
2:45:01separates professionals from casual
2:45:02users. Casual users want a result.
2:45:04Serious users want a system that keeps
2:45:06generating results. That is a completely
2:45:08different level of understanding. And it
2:45:10gives you an edge. Almost nobody around
2:45:11you is building. Another huge reason
2:45:13people get weak results from AI is
2:45:14because they keep everything scattered.
2:45:16Every new chat is random. Every question
2:45:18is disconnected. Every conversation
2:45:20starts from zero. And then people wonder
2:45:22why the responses feel shallow. Think
2:45:23about it like this. If you had a giant
2:45:25project in your real life, whether that
2:45:27was buying a house, building a business,
2:45:28planning a major launch, mapping out
2:45:30your finances, or solving a family
2:45:32related decision, you would not keep all
2:45:33that information loose in random places
2:45:35and expect it to think clearly. You'd
2:45:37want all the relevant context in one
2:45:39place. That same logic applies here.
2:45:41When you organize your conversations,
2:45:42files, documents, decisions, and context
2:45:44around specific projects, AI becomes
2:45:46dramatically more useful because it can
2:45:48reference the entire body of information
2:45:50over time instead of reacting to
2:45:51isolated questions. That means if you
2:45:53have a business project, a personal
2:45:54finance project, a health project,
2:45:56content project, or family
2:45:57decision-making project, you can build
2:45:59separate containers of context around
2:46:00each one. And once the context is loaded
2:46:02in, you are no longer reexlaining the
2:46:04basics every time you want help. That
2:46:06saves a lot of time, but more
2:46:08importantly, it increases the
2:46:09intelligence of the output. Because the
2:46:11quality of AI responses is directly tied
2:46:13to the quality of context you give it. A
2:46:15disorganized person asking scattered
2:46:17questions is going to get scattered
2:46:18responses. A person with structured
2:46:20information, clear categories, and a
2:46:22project specific context is going to get
2:46:24much better strategic help. This is one
2:46:27of those things most people completely
2:46:28overlook because they think the magic is
2:46:30in the prompt alone. It is not. The
2:46:33environment matters, the structure
2:46:35matters, the context matters. When you
2:46:37start organizing your life and work into
2:46:38AI supported projects, the tool starts
2:46:41feeling much more more like a long-term
2:46:43strategic assistant and much less like a
2:46:45random chatbot. And once you experience
2:46:46that difference, it becomes very hard to
2:46:48go back to the messy way of using it.
2:46:50One of the most frustrating things about
2:46:52using AI, especially for writing, is
2:46:54that you can get something that is
2:46:55almost good, ask it to make a small
2:46:57improvement, and then suddenly it
2:46:59rewrites the entire thing in a way that
2:47:01loses what was working in the first
2:47:03place. A lot of people have had that
2:47:04experience. You are close to the output
2:47:06you want. You ask for a minor change,
2:47:07and then the whole thing comes back
2:47:09feeling different, less natural, or full
2:47:11of weird warning you never wanted. That
2:47:13is where a more edible workflow becomes
2:47:15important. Instead of constantly asking
2:47:17AI to fully regenerate everything, you
2:47:19want to work in a way that lets you
2:47:20refine and shape the output more
2:47:22precisely. You want to be able to
2:47:23preserve what is already good, manually
2:47:25tweak what needs work, and gradually
2:47:26guide the writing into the form you
2:47:28actually want. That kind of process is
2:47:30powerful because it allows you to create
2:47:31and edit at the same time. And this
2:47:33matters whether you're writing emails,
2:47:34scripts, offers, ad copy, SOPs,
2:47:37playbooks, strategy docs, or anything
2:47:38else. The goal is not to let the AI keep
2:47:40bulldozing the page over and over again.
2:47:42The goal is to collaborate with it in a
2:47:43way that makes the output more accurate,
2:47:45more natural, and more aligned with your
2:47:46real voice. This is especially important
2:47:48if you hate the obvious AI tone that a
2:47:50lot of outputs have. The overexplaining,
2:47:52the sift structure, the unnatural
2:47:53phrasing, the generic language, all of
2:47:55that starts to go away more when you
2:47:57work in a refinement process instead of
2:47:59endless rewrite process. And once you
2:48:01refine something into the exact style
2:48:03and quality you want, then again, you
2:48:05turn that into something reusable. That
2:48:07way, future output starts much closer to
2:48:09your standard instead of forcing you to
2:48:11fight with the model from scratch every
2:48:12single time. That is a much higher level
2:48:14way to use AI. Most people are stuck in
2:48:17the cycle of prompt, rewrite, hate it,
2:48:19prompt again, and waste time. The people
2:48:21who get ahead to learn how to shape
2:48:23output intelligently instead of
2:48:25constantly resetting the whole process.
2:48:27Another thing that separates power users
2:48:28from average users is that power users
2:48:30do not want to keep repeating the same
2:48:32preferences over and over again. If you
2:48:34always want short responses, cleaner
2:48:36formatting, fewer unnecessary intros,
2:48:37less fluff, a certain tone, a certain
2:48:39structure, or specific writing
2:48:41characteristics, you should not have to
2:48:42remind AI every single time. That is why
2:48:45customizing the way it responds by
2:48:46default is such a smart move. Think of
2:48:48it like setting your home address in a
2:48:50maps app. Once it is there, you no
2:48:51longer have to keep entering the same
2:48:53destination every single time. The
2:48:54system already knows where home is. It
2:48:56already understands your default. And
2:48:58that same idea applies here. If you know
2:49:00you want responses to be concise,
2:49:02sharper, more direct, more natural, more
2:49:04conversational, or more aligned with how
2:49:05you personally speak and write, then you
2:49:07should build those defaults into the way
2:49:09AI responds to you. That way, every
2:49:11conversation starts from a stronger
2:49:12baseline. And this is one of the easiest
2:49:14wins, but most people skip it. And then
2:49:16they spend half their time correcting
2:49:17style issues that never should have been
2:49:19there in the first place. The best part
2:49:20is you can even use AI to help you
2:49:22create these preferences. You can
2:49:24describe the way you like things
2:49:25written, the tone you prefer, the
2:49:27formatting you like, what you hate, and
2:49:29what you want removed and have it help
2:49:30generate the right instruction set. That
2:49:32makes every future interaction smoother.
2:49:35And that is really what this whole video
2:49:36is about. It's about reducing friction
2:49:38and increasing leverage. Small
2:49:40improvements in setup create major
2:49:41improvements in output. And when those
2:49:42improvements happen every single day,
2:49:44they compound hard. Once you have a
2:49:46process that works really well, one of
2:49:48the smartest things you can do is stop
2:49:49leaving it as raw text that you have to
2:49:51manually paste in every single time.
2:49:53That is where custom AI tools become
2:49:55extremely useful. If you have a certain
2:49:57type of output you use all the time,
2:49:59maybe that is writing scripts,
2:50:00structuring offers, analyzing content,
2:50:02creating email drafts, building
2:50:03outlines, coaching clients, or
2:50:04generating ideas in a very specific way.
2:50:07Then you can package those instructions
2:50:08into a dedicated tool that performs that
2:50:11job consistently. Let's take chat GBT
2:50:13for example. when it comes to custom
2:50:15outputs. So, come over here to the
2:50:16screen. I'll show you guys how I use
2:50:17chat GBT. So, first off, if you haven't
2:50:19done this part, make sure you go to the
2:50:22settings and then you go to
2:50:23personalization. And then in here in the
2:50:25custom instructions, what I say is I
2:50:26say, "Be my ruthless mentor. Challenge
2:50:28my assumptions. Stress test everything.
2:50:30I need bulletproof thinking, not
2:50:31validation." So, that gives me a lot
2:50:32more consistent [music] feedback. And
2:50:34then what I usually do is I will use it
2:50:36as my personal coach a little bit. I'll
2:50:38say, "Hey, what is the best headline to
2:50:40use here? How can I make a better
2:50:41headline?" or here's my event structure.
2:50:43What can I do a little bit better? So,
2:50:44I'll show you guys uh something I did
2:50:47recently. So, I'll come over here and
2:50:48I'll go to my sites and I'll just take a
2:50:51random funnel and I'll take this right
2:50:53here and I'll take this link and I can
2:50:58say here are two headlines.
2:51:02I need to get a headline at 30 plus%
2:51:08opt-in rate. Uh, give me the best two
2:51:13you can possibly think of. Okay. So, I
2:51:16don't use this to come up with stuff per
2:51:19se, but I will at least put in my best
2:51:21ideas and then try to give it to give me
2:51:23feedback. Okay. Um, and it'll come in
2:51:26usually will say everything stinks. But
2:51:27again, it gives me the two best
2:51:29headlines. So, here is [music] the
2:51:30headline and then it'll give me the uh
2:51:33sub headline. Excuse me. So, here's the
2:51:35first headline. Here's the second
2:51:37headline. I could also ask for sub
2:51:39headlines. So I could say, uh, can you
2:51:41also give me sub headlines for that?
2:51:47Okay. [music] And what that will do is
2:51:49it's nice because if you have to split
2:51:51test, you have to split test your pages
2:51:53at least once a week. The benefit of
2:51:54this is like if you can't think of a
2:51:56headline to come up with, it'll give it
2:51:58to you. And really at the end of the day
2:51:59when you're putting in different
2:52:00headlines, you just need a different one
2:52:02to test. [music] And so this actually
2:52:04will come up with the test fairly fairly
2:52:06quickly. And that changes everything
2:52:08because now you're no longer starting
2:52:09from a blank page and manly
2:52:10reconstructing the process. You're
2:52:12clicking into a specialized system that
2:52:14already understands the task, the
2:52:16method, and the expected output. This is
2:52:18one of the fastest ways to multiply
2:52:20productivity. It also makes delegation
2:52:22easier because once you create these
2:52:24repeatable AI workflows, they can be
2:52:26used by team members, partners, clients,
2:52:28or other people in your company without
2:52:30you needing to explain everything over
2:52:32and over and over again. That means the
2:52:33value is no longer stuck inside your
2:52:35head. it becomes operational and that is
2:52:37a massive shift. Now let's utilize
2:52:39probably one of my favorite AIs and very
2:52:41popular now which is Claude AI to give
2:52:43you an even better example of the power
2:52:45of prompting. Claude is better for
2:52:46scripts, documents, frameworks and deep
2:52:48breakdowns where chat GBT is almost just
2:52:50like a Google search engine in
2:52:52comparison. So coming back over here to
2:52:53the screen, this is Claude. All right,
2:52:55and they call it chaton uh when you use
2:52:58this. Okay, so you could say keep the
2:53:01follow-up questions. Okay. So, what I'll
2:53:02do in a situation like this is I'll
2:53:04actually come over here to my sock and
2:53:07what I'll do is I can actually grab
2:53:10different uh VSSLs I might have made.
2:53:13Okay. So, here is a All right. Here's a
2:53:15VSSL. So, what I can do is I can
2:53:17actually copy and paste this VSSL that I
2:53:19came up with and I'll come over to
2:53:21Claude and I'll say, "Hey, can you
2:53:22rewrite this better?" Okay. So, I say,
2:53:24uh, can you rewrite this VSSL to convert
2:53:30the most leads to book a call? Okay, so
2:53:35I'll actually put that in there. And
2:53:37it's asking for review. We're going to
2:53:38skip that. Okay. So, then it's going to
2:53:40rewrite the script. Now, you may like
2:53:43it, you may not. What I find helpful,
2:53:45though, is this is a lot better with
2:53:46copy. And so, I could say, "Hey, this is
2:53:48a, hey, this is too short. It looks too
2:53:51short to me." So, I say, "It's too
2:53:52short. give me at least
2:53:55uh a threeinut video. Okay, so I put
2:53:59that in, right? And it will rewrite it.
2:54:01And so the benefit of this is even if
2:54:03it's worse, like in which most cases
2:54:05it's not, it usually is better. But if
2:54:07it is worse, it at least gives you
2:54:09different things to think about. And
2:54:10that's the most beneficial thing I find
2:54:11with this is anything copy related. It's
2:54:13just a little bit better than Chat GBT.
2:54:15So, I like to put VSSLs, emails, uh
2:54:18sales page copy, even even if you were
2:54:20going to put something on social media
2:54:21where you can at least get feedback. I
2:54:23wouldn't necessarily ask it uh upfront
2:54:25because I think that just makes you dumb
2:54:27over time. Like, I think you need to
2:54:29actually think of what to say, but I use
2:54:30it for that because the future is not
2:54:32just going to belong to people who know
2:54:34how to use AI once in a while. It's
2:54:35going to belong to people who can take
2:54:36knowledge, process, standards, and
2:54:38judgment and package them into systems
2:54:40that other people can run with. That is
2:54:42real scale. Now here what I want to show
2:54:45you guys is Gemini and how I use that.
2:54:47So I'm going to come back over to the
2:54:48screen and what I use for here is I
2:54:52actually had uh in 2020 I want to say
2:54:552024 I interviewed 40 plus people who
2:54:58had sold their companies anywhere
2:55:00between 40 million which is the lowest
2:55:02which is crazy to 4 billion. Okay. So
2:55:05very very crazy sales super successful
2:55:08people. I mean some of the most
2:55:09successful people on earth. And so what
2:55:11you see on the screen right now is I'm
2:55:12actually copying this and pasting it.
2:55:15Right? So I'm actually I actually
2:55:16already did it so I don't need to do
2:55:17that again. But you guys can see all the
2:55:19notes here, right? And so here's the
2:55:20people are the pada how to grow Twitter
2:55:23D. Like I wrote a bunch of notes and
2:55:24then what I asked it here is I said,
2:55:26"Hey, give me the best summary and
2:55:28takeaways." Okay? And when you come down
2:55:30to the bottom, it gives me the main
2:55:32summary of takeaway. So like if someone
2:55:33was trying to look for patterns, which
2:55:35is what I did. I I interviewed these 40
2:55:37multi-millionaires and billionaires and
2:55:38I was looking for patterns. It gives it
2:55:41to you in short. It's like, okay, here's
2:55:42a summary. Identify and solve real
2:55:44problems. Leverage existing networks.
2:55:46Focus on customer experience. Scaleab
2:55:48building and recurring revenue. Invest
2:55:49in long-term value, niche and community
2:55:51building, strategic partnerships over
2:55:53funding, uh, etc. Now, if I could break
2:55:56it down even further, I could say, um,
2:55:57break it down even further into [music]
2:56:02the top three things that are similar
2:56:07across the board. Now what I really
2:56:10actually noticed when I did these
2:56:11interviews is that every single person
2:56:13usually had an internet marketing
2:56:14background, right? Because they learned
2:56:15how to run a business from very high
2:56:17level from all the different things it
2:56:18takes to run a business. Number two is
2:56:20that they had easy to know fulfillment,
2:56:22right? So that usually is private
2:56:23equity, tech or hedge funds. And then
2:56:25most of these people are not looking for
2:56:27ideas. Like I always thought that was
2:56:28very interesting that the ideas just
2:56:30kind of came to them or they saw an
2:56:31opportunity and then they just went uh
2:56:33to that level. This right here again
2:56:35like how good they work is going to
2:56:37depend on how good your inputs are.
2:56:39Sometimes I actually think like what I
2:56:41come up with is actually better. But
2:56:42these are the three that I use for those
2:56:44different things. So I'll use chatbt for
2:56:46kind of my personal coach. Then I will
2:56:48use uh Claude for copy and then what I
2:56:50use here for Gemini is more of like
2:56:52strategic structure and planning. Um if
2:56:54that makes sense. That's usually what I
2:56:56like to use it for. And this opens up
2:56:57monetization opportunities. if you build
2:56:59a really good AI workflow around a
2:57:01valuable task that can become something
2:57:03you use internally, something you share,
2:57:05or even something you sell. A lot of
2:57:06people are going to build businesses
2:57:08around that alone. So, if you want to
2:57:09get ahead, do not stop at using AI
2:57:11[clears throat] casually. Start thinking
2:57:12about how to convert your best methods
2:57:14into repeatable tools that save time and
2:57:15time again. These were just a few simple
2:57:17examples. I hope that helped. If you
2:57:19look at everything we just covered, the
2:57:21pattern is pretty obvious. Most people
2:57:23are using AI in a shallow way. They're
2:57:25asking random questions, getting average
2:57:27output, and calling it a day. The people
2:57:29getting ahead are doing something very
2:57:30different. They're giving AI better
2:57:32context, organizing it around projects,
2:57:34refining outputs into repeatable
2:57:35systems, customizing the response style,
2:57:37and turning strong workflows into
2:57:38reusable tools. That is why they are
2:57:40moving faster. That is why they're
2:57:41making better decisions. And that is why
2:57:43the gap between average users and
2:57:44serious users is only going to keep
2:57:46growing. Because this is not really
2:57:47about prompts alone. It is about how you
2:57:49think. It is about how you structure
2:57:50information. Is about whether you use AI
2:57:52casually, strategically. And that
2:57:54difference changes everything. At the
2:57:56end of the day, AI is not some little
2:57:58trend that you can ignore and hope goes
2:57:59away. It is here. It is getting better.
2:58:01And it is already creating a visible gap
2:58:03between the people who understand
2:58:04leverage and the people who do not. The
2:58:06good news is this gap is still early
2:58:08enough that most people have not figured
2:58:09it out yet. Which means if you take this
2:58:11seriously now, you can position yourself
2:58:13ahead of a massive percentage of people
2:58:15in a very real way. Not because you were
2:58:17smarter than everyone else. Not because
2:58:18you're some technical genius, but
2:58:20because you're willing to learn how to
2:58:21use a powerful tool properly while most
2:58:23people are still using it like a
2:58:25novelty. That is the opportunity. So, if
2:58:27you really want to get ahead of 99% of
2:58:29people with AI, build with it, organize
2:58:31with it, train it around your world,
2:58:33turn good outputs into systems, and
2:58:35start treating it like the leverage tool
2:58:36it actually is. That is how you
2:58:38separate. If you found this helpful,
2:58:40make sure to subscribe and follow along
2:58:41for more breakdowns like this. And if
2:58:43you want help building better systems,
2:58:44better content, and better ways to
2:58:45actually use AI for real world results,
2:58:47check out the links below. I'll see you
2:58:49guys in the next video. I make $53,000 a
2:58:51day, and in this video, I'm going to
2:58:53show you exactly how so that you can,
2:58:54too. So, make sure to stick to the end
2:58:56because if you don't, you can miss out
2:58:58on a life-changing opportunity. Now,
2:59:00most people hear something like $53,000
2:59:02a day from one digital brag and
2:59:04immediately assume it's either fake,
2:59:05exaggerated, or only possible for
2:59:07someone with a massive audience or a
2:59:09huge team behind them. And that's
2:59:10exactly why I didn't ever get anywhere
2:59:11close to it because they dismiss it
2:59:13before they actually understand how it
2:59:15works. They think it requires something
2:59:16complicated, something they don't have
2:59:17access to, or something that's out of
2:59:19reach. When in reality, the model itself
2:59:21is a lot simpler than people expect.
2:59:23Now, at the same time, there's another
2:59:24group of people who are quietly building
2:59:26these kinds of systems without drawing
2:59:28attention to it. And their approach is
2:59:29completely different. They're not
2:59:30watching new products every month.
2:59:32They're not constantly reinventing what
2:59:33they're doing, and they're definitely
2:59:34not trying to do 10 different things at
2:59:36once. Instead, they focus on one thing.
2:59:38They build it correctly and then they
2:59:40put all their energy into distribution
2:59:42and scale. That's where the real
2:59:43difference comes from. What's happening
2:59:45right now is a shift away from
2:59:46complexity and toward leverage. The
2:59:48people who are winning are not the ones
2:59:49doing more work. They're the ones
2:59:50building systems that allow them to do
2:59:52less while producing more. And if you
2:59:54don't understand that shift, who keep
2:59:55chasing new ideas, strategies, and new
2:59:57opportunities without ever actually
2:59:59building something that compounds. So,
3:00:01in this video, I'm going to break down
3:00:02exactly how one digital product can
3:00:04generate over $53,000 a day. How the
3:00:06system behind it actually works and how
3:00:08you can replicate the same structure for
3:00:09yourself. Not in theory, not in a
3:00:11motivational way, but in a way where you
3:00:13can actually understand the mechanics
3:00:14and apply it. Before we get into that
3:00:16though, let me give you a bit of a
3:00:17background on myself so you understand
3:00:18that I have the credentials to speak on
3:00:20this matter. My name is Sarah Chiser and
3:00:22over the last eight years, I've
3:00:23generated over $141 million on sales.
3:00:25I've spent over $40 million on ads. I
3:00:27worked with over 50,000 plus clients
3:00:29across multiple companies. I built NCL
3:00:31teams past 100 plus employees and
3:00:32installed growth systems across dozens
3:00:34of businesses doing $10,000 a month all
3:00:37the way up to multi-million dollar per
3:00:38month. With that being said, let's get
3:00:40into it. So, I want to show you guys the
3:00:42easiest way to do this. I'm going to
3:00:43show you with math and logic, okay?
3:00:45Because a lot of people get very
3:00:46emotional about this, but it's actually
3:00:48very simple. Every human being wants
3:00:50more health, wealth, or better
3:00:52relationships. So, I'll make some
3:00:54examples to drive home the point. If
3:00:57someone wants to get in better shape,
3:00:58they're going to go to the gym or
3:01:00they're going to eat healthier. Like,
3:01:01they're not, it's not that they want to
3:01:02go to the gym, per se, or they want to
3:01:04eat healthy. They just want to have
3:01:05better health. If someone wants to make
3:01:06more money, they might be watching this
3:01:08YouTube video like you. It's not that
3:01:09you necessarily want to watch this
3:01:10video. You're just hoping this video
3:01:11will help you make more money. If
3:01:12someone wants better relationships, they
3:01:14might hire a psychologist or a
3:01:15therapist, right? The reason they're
3:01:17doing that is because they're hoping
3:01:18it's going to improve their
3:01:19relationship. They're not just hiring
3:01:21them to hire them, right? Like, nobody
3:01:22wants to just spend money to spend
3:01:23money. So, what you need to do is you
3:01:25first need to understand that your offer
3:01:27has to tie back to that. If it's just
3:01:28feel happier or feel better or something
3:01:31weird, it's not going to work. So,
3:01:32whenever you have an offer, it needs to
3:01:34tie back to one of these three main
3:01:35things because this is what's going to
3:01:37allow you to push up the price point. If
3:01:38you can do that, people will pay a lot
3:01:40more money. So, that's number one. Now,
3:01:42once you have figured out what you want
3:01:44to sell here, let's say here's three
3:01:46different examples. Okay? So, I could do
3:01:47fitness coaching. Okay? That's very
3:01:49basic, but I'm going to just give you
3:01:50guys a couple easy examples. Okay? One
3:01:52could be a um like a ops manager. Okay,
3:01:55so this could even be a job or a CEO,
3:01:57but like you're helping people operate
3:01:58their business better, so it's going to
3:02:00help them make more money.
3:02:00Relationships, okay? You could be a like
3:02:03dating coach or you could be some type
3:02:06of therapist or I don't know, you could
3:02:07be like a divorce expert, whatever. Like
3:02:09these are the most basic, but there's a
3:02:11million variations of these things. Once
3:02:13you have something that ties back to one
3:02:15of these three things, you have to make
3:02:16sure that you have the proper price
3:02:18point. You have to think of it this way.
3:02:19There's only two ways to make money in
3:02:22business and get consistent lead
3:02:23generation. You either have ads or paid
3:02:26media or you go viral. Okay? So, you
3:02:28have organic viral content. That's
3:02:30really the only two ways that you can
3:02:32sell your services consistently, right?
3:02:35Cuz most people, the reason they don't
3:02:36make money in business is they can't
3:02:37make consistent sales because they're
3:02:39always trying to do this one, but
3:02:40they're not trying to do this one. So,
3:02:42what I tell people to do is I say, "Hey,
3:02:43instead of trying to go viral and do
3:02:45something that's almost impossible,
3:02:46let's instead run ads to one of these
3:02:49offers." Now, when you run ads, it's
3:02:50going to cost you money. So, you have to
3:02:52make sure that the price point is going
3:02:54to work in a way that you can actually
3:02:56run the ads. Okay? So, for example, what
3:02:58most people will try to do, let's say
3:02:59they try to sell something for 40 bucks,
3:03:02right? Or they try to sell something for
3:03:04a hundred bucks. The problem with that
3:03:07is that they now cannot run ads and
3:03:09they're going right back to trying to go
3:03:10viral. Even if they don't know it,
3:03:12they're now trying to go viral. And
3:03:13going viral is just not that
3:03:14predictable. And I don't think it's a
3:03:15great way to try to build your wealth
3:03:17because you only have so many years
3:03:18before you die. So, let's try to get
3:03:19this done sooner than later. Yeah. So,
3:03:21what we need to do instead is I would
3:03:23say at least $1,500 or more. So, for
3:03:26example, if I sold fitness coaching, I
3:03:28could say, "Hey, four for a fourmonth
3:03:29program is $1,500. Could you sell that?"
3:03:31Yeah, absolutely. People would pay that.
3:03:32If you were going to help someone in
3:03:34their business, could you sell $1,500
3:03:36for service for 4 months? Yeah, you
3:03:38could probably sell way more than that.
3:03:38You probably do that per month, right?
3:03:40If you were a dating coach, could you
3:03:42sell $1,500 service for 4 months? Yeah,
3:03:44you could. So, the price point has to be
3:03:46high enough that you can actually run
3:03:48ads. Why? Because usually when you run
3:03:49ads, you might spend, let's say, $500 to
3:03:53$1,000 on an ad. Okay? And I'm going to
3:03:55break this math down for you. So, if you
3:03:56spend $500 to $1,000 on ads, that
3:03:59usually, let's say you get $10 leads.
3:04:01Well, if you get $10 leads, that's going
3:04:02to be anywhere between 50 to 100 leads.
3:04:04Now, because I've been in business a
3:04:06long time, you're just going to have to
3:04:06trust me on these numbers. Usually 50 to
3:04:08100 leads. If you're doing everything
3:04:10correctly, which more times than not,
3:04:12you're probably not, but let's say you
3:04:13are, you're going to get 5 to 10 calls.
3:04:15And then out of those 5 to 10 calls, you
3:04:17might close one to two. So that's why we
3:04:20have to charge $1,500 or more because
3:04:22that's going to cost us $500 to $1,000
3:04:25right here. And then we'll make one to
3:04:26two sales. So let's just say we make two
3:04:28sales. We'll be generous. So we made
3:04:29$3,000 and we spent $500 to a,000. So
3:04:33that actually works. The metrics make
3:04:35sense. But if you were sell if you did
3:04:36all that work to only send a $100
3:04:38product or a $40 product, that simply is
3:04:41not going to get you where you want to
3:04:42go. So, the number one thing I want you
3:04:44guys to take from this video to start is
3:04:45it has to be in the proper niche, right?
3:04:47The offer has to tie back to the three
3:04:49things all human beings care about. You
3:04:51then have to price it properly so you
3:04:53can run ads because you need consistent
3:04:55lead generation. You can't just hope
3:04:56[clears throat] on referrals. You can't
3:04:57just hope on, you know, word of mouth.
3:04:59You can't just pray you're going to go
3:05:00viral. That's just not going to work.
3:05:01So, you have to have those two things in
3:05:03place. So, that's the actual math broken
3:05:05down. Now, what I'm going to do is I
3:05:07want to go back and I want to talk more
3:05:09about the offer. Okay? So, that's the
3:05:10actual high level of what to do, like
3:05:14how we're going to mathematically and
3:05:15numerically do it. Now, the part that I
3:05:17left out was how to make the offer
3:05:19enticing enough that people will want to
3:05:22buy it. Now, there's a bunch of
3:05:23different offers we could do as an
3:05:25example. Okay? So, I'm going to write a
3:05:26few down. You could do one of my
3:05:27portfolio companies has a day trading
3:05:29bot, so it does day trading, right? That
3:05:32is in the wealth sector, right? Hey, you
3:05:34just let this bot day trade for you.
3:05:35It's going to make you x amount of
3:05:36money. It's going to win x amount of
3:05:38times. is going to add x amount of
3:05:39income to your, you know, business or,
3:05:42you know, if they're just doing a 9 to5,
3:05:43you're going to make extra income. If
3:05:45I'm doing like another wealth one could
3:05:46be getting college admissions, right?
3:05:49So, some people will sell this. Okay.
3:05:50Another one could be green cards. So,
3:05:53that right there is like different
3:05:54offers. So, it could be something super
3:05:56unique that is really easy to sell
3:05:58simply because it's just unique and a
3:05:59lot of people can't do it. So, that
3:06:01would be number one. Now, if you took
3:06:02something like fitness coaching, what I
3:06:04do here is I tell people they have to
3:06:06have what I call three pillars. Okay?
3:06:07Okay, so I'm only going to break this
3:06:08down for fitness coaching cuz it's going
3:06:09to be the same type of thing every time.
3:06:11But you have to come up with the top
3:06:12three reasons why someone would pay you
3:06:14as a fitness coach or a personal trainer
3:06:16versus someone else. And a lot of people
3:06:17miss this, right? And so they're always
3:06:19competing on price. So if you're going
3:06:20to be the most expensive person in the
3:06:22marketplace, you're going to sell $1,500
3:06:24when most trainers, let's say they do
3:06:25$50 a session in person. So the person,
3:06:28well, why should I pay you 1,500 when I
3:06:29could like go in person and pay less
3:06:31than just if you were coaching me online
3:06:33or something like that? Fair question.
3:06:34So what I first do is I go, okay, what
3:06:36are the top three things that people
3:06:39want in fitness? So number one is going
3:06:40to be nutrition. Number two is going to
3:06:42be workouts. And then number three is
3:06:44like making sure they hire the right
3:06:45person. So right off the bat, I have to
3:06:47think about what is it I do differently
3:06:48than the rest of the competition. So
3:06:50what I would do here is the way I would
3:06:52set this up is if I'm on a sales call or
3:06:54I'm marketing and I'm talking to someone
3:06:55about my offer, it's not enough to just
3:06:57be, hey, I'm going to fitness coach you
3:06:58and it's 1,500 and like just pay me.
3:06:59That's not going to work. What I have to
3:07:01do instead is come up with these three
3:07:02pillars. And so for nutrition, I would
3:07:04say like here's what most people do,
3:07:06okay? Most people. Here's what I do,
3:07:08okay? And here's why it's better. So
3:07:10here's what most people do, here's what
3:07:12I do, and then here's why it's better.
3:07:14So here's actually when I started in
3:07:16this industry, I was a fitness uh
3:07:17trainer, personal trainer. I did all
3:07:19that. So what I would say is I say,
3:07:20look, so what most people do is they
3:07:21give you chicken, rice, and broccoli.
3:07:23Yeah, you're going to lose weight, but
3:07:24you're not going to stick with it.
3:07:25Obviously on your birthday, Hanukkah,
3:07:26Christmas, Thanksgiving, New Year's,
3:07:27you're going to eat bad food. So the
3:07:29goal is not learning how to cut out bad
3:07:30food. It's learning how to eat bad food
3:07:32and still get results, right? Okay,
3:07:34cool. So, what I do instead is I'm going
3:07:36to teach you how to eat whatever you
3:07:37want without sabotaging results. And the
3:07:39reason I'm going to teach you how to do
3:07:40that is because at the end of the day,
3:07:42learning how to eat bad food and still
3:07:43get amazing results is the key. So, the
3:07:45reason that's better is because then on
3:07:46Christmas, Thanksgiving, Hanukkah, you
3:07:48can still eat those bad foods, but still
3:07:50look amazing. It's not learning how to
3:07:52cut these foods out. It's learning how
3:07:53to live with them. So, I'm going to
3:07:55teach you how to eat whatever you want
3:07:56without sabotaging results. And that's
3:07:57what makes me different than everyone
3:07:58else on the marketplace. Does that make
3:08:00sense? Because most people like they
3:08:01literally are just selling like meal
3:08:03plans. They're not explaining anything.
3:08:04So I could get most people to buy in
3:08:05with that. Okay? And these are just
3:08:06examples, guys. So just humor me. Like
3:08:08I'm just trying to give you real
3:08:09examples so you could come up with this.
3:08:10So whatever you're selling, it's what
3:08:11most people do. Here's what I do. Here's
3:08:13why it's different. That's the question
3:08:14everyone's asking them in their head.
3:08:16Because if you just sound like every
3:08:17other salesperson and you're just
3:08:18selling them stuff, they're like, "Yeah,
3:08:19but you're just trying to sell me."
3:08:20That's why people don't trust sales
3:08:22people. You have to make it logical so
3:08:23that they will trust you. So number two
3:08:25would be workouts. So for most people,
3:08:27I'd say so what most people do is they
3:08:28give you really difficult workouts, a
3:08:30lot of cardio, and you're going to do it
3:08:32for a bit, you're going to get results,
3:08:33but then you're not going to be able to
3:08:34stick with it, and you're going to fall
3:08:35off. So what I do instead is I let you
3:08:37work out as many days as you want
3:08:39because ultimately the workouts don't
3:08:40matter. Why? Because 90% of results is
3:08:42from nutrition. But if you work out,
3:08:44it's better for you, sure, but you can
3:08:46literally just not eat and you would
3:08:48actually lose body fat, right? Like you
3:08:49don't have to work out to get results.
3:08:51Like, no, I do think it's better because
3:08:52you need to build muscle and all those
3:08:54types of things. But end of the day,
3:08:55even if you just did a couple workouts a
3:08:56week, that's going to be better than
3:08:58just going and doing as much workouts as
3:09:00possible. Something that you can't stick
3:09:01with over the long haul, right? So, if
3:09:02you did three workouts a week for a
3:09:04year, that'd be better than doing a
3:09:05workout every single day for a month.
3:09:06What I do here is I'm going to teach you
3:09:07how to train however you want without
3:09:09sabotaging results. That's what makes me
3:09:10different than everyone else. So, again,
3:09:12it's like I'm also giving them what they
3:09:13want, right? Because that's what people
3:09:15want to hear. They don't want to hear
3:09:16that they have to do a ton of training
3:09:17and a ton of dieting. ultimately if
3:09:19people eat in a calorie deficit they can
3:09:21eat whatever they want right now
3:09:22obviously eating healthier foods and
3:09:24those types of things you'll feel better
3:09:25but I was telling them that they could
3:09:27have what they wanted okay and then
3:09:28finally I go okay and then the last
3:09:30thing is process right you have to hire
3:09:32the right person so you know that you
3:09:33can train however you want without
3:09:34sabotaging results you need to learn how
3:09:36to eat however you want without
3:09:36sabotaging results but now you need to
3:09:38know how to hire the right person so you
3:09:39can either hire me you can hire a
3:09:41trainer or you can do Beachbody right
3:09:43like a Beach Body type program or P90X
3:09:45whatever so I'd say look you could get
3:09:47Beachbody and yeah, it's cheap and
3:09:49you're going to lose weight really fast,
3:09:50but it's because they make it really
3:09:51hardcore and they restrict quite a bit.
3:09:53So, a 200lb man would get the same
3:09:54program as a 100 pound woman. Like, that
3:09:56doesn't really make sense to me, right?
3:09:57But you'll get crazy results for sure,
3:09:59but end of the day, it's not something
3:10:00you can stick with. So, I wouldn't
3:10:02usually recommend that. Number two is
3:10:03going to be a personal trainer. Now,
3:10:04yeah, personal trainers are great, but
3:10:06like we already said, 90% of your
3:10:08results is nutrition. Most personal
3:10:09trainers at a gym are not legally
3:10:11allowed to give you nutrition protocols.
3:10:12So why would you pay money to a trainer
3:10:14that's focusing on 10% results and
3:10:16they're not incentivized to actually
3:10:17help you learn because if they do you're
3:10:19going to fire them. So instead what I do
3:10:21or what you could do is you can hire me.
3:10:23I'm going to teach you how to eat and
3:10:24train however you want without sabotage
3:10:26results. And the cool part is you pay me
3:10:27one time. You'll never have to pay me
3:10:29again for the rest of your life. Unless
3:10:30that is of course you want the
3:10:31accountability. That also would help me
3:10:33get people to pay me a lot more because
3:10:34I say hey this is a onetime thing. And
3:10:36so I'd say would you rather pay me one
3:10:38time at a high price versus a small
3:10:40amount for the rest of your life? The
3:10:41point I'm trying to make here though,
3:10:42that's an example of the three pillars.
3:10:43The point I'm trying to make is those
3:10:45pillars were convincing to them to pay
3:10:47me more money than every other trainer
3:10:49on the marketplace. It was just what
3:10:50made me a multi-millionaire. Whatever
3:10:52you're selling, you have to have some
3:10:54type of logical basis for why they
3:10:57should pay you versus someone else.
3:10:58Unless your offer is super unique. So
3:11:00these up here, if you have something
3:11:01that you're really good at that's really
3:11:03unique, you can get away with that. But
3:11:04if you can't, you're going to have to
3:11:06have some type of three pillars to
3:11:08really push across why you are a better
3:11:11option than everyone else. Otherwise,
3:11:12they're just not going to pay you. So,
3:11:14now that we've gone through that, why do
3:11:15most people fail with this? In short,
3:11:18most people fail because number one,
3:11:20what they're selling is not compelling.
3:11:22So, the way they describe it is pretty
3:11:24terrible. And then number two is they do
3:11:26not make the price points advantageous
3:11:29to what I just said. So on average, what
3:11:31most people are doing is they're selling
3:11:33something without the three pillars.
3:11:35Okay? So there's no three pillars. So
3:11:37we'll put that here. We'll put an X over
3:11:38it. Okay? So there's none of that. And
3:11:40then they don't have the proper price
3:11:42point. So all they basically do is they
3:11:44post on social media and they hope and
3:11:46pray that someone's going to click and
3:11:47buy their stuff. And even if they do,
3:11:49they don't make enough money to actually
3:11:51change your life. For you to actually
3:11:52change your life, think about like you
3:11:53would have to at least probably increase
3:11:55your income by 33%. Maybe 50%, maybe
3:11:58100%. like you're not going to change
3:12:00your life by selling something for 40
3:12:01bucks. So most people fail in this area
3:12:04because they simply do not position
3:12:06their offer as the best on the
3:12:08marketplace, right? So they're always
3:12:10competing on price. And then number two,
3:12:11the price point is too low. So they can
3:12:13never run ads. And so when you put
3:12:14yourself in that type of spot, you
3:12:16cannot win. So until you get your offer,
3:12:19good convincing three pillars, which is
3:12:21going to convince people to pay you more
3:12:22money than a competitor. And until you
3:12:24have the proper price points, you really
3:12:26are kind of in a tough spot and you're
3:12:27really not going to move much. Now,
3:12:29let's assume you have the proper price
3:12:30point, you have the three pillars.
3:12:32Here's a system that really will get you
3:12:33to $53,000 a day. So, you're going to
3:12:35take an ad like this and you're going to
3:12:37run it to an opt-in page. Now, for those
3:12:39of you who don't know what opt-in page
3:12:40is, it's just where you're getting their
3:12:41information like email, phone number,
3:12:44stuff like that. Okay? If they opt in,
3:12:47I'm actually going to go this. You're
3:12:48going to usually have there's a lot of
3:12:50funnels you can run, but I'm just going
3:12:51to walk you through one of the most
3:12:52basic funnels. You're going to have a
3:12:53VSSL with a video where they can book a
3:12:55call. Now, when they opt in, some people
3:12:57will opt in and they'll book a call, but
3:12:59most people won't. I'd say 90% of the
3:13:01people who opt in, who give you their
3:13:02name, their email, their phone number,
3:13:04are not actually going to book a call.
3:13:05So, what that means is you actually have
3:13:07to follow up. So, you have to have
3:13:08emails, you have to have texts, you have
3:13:10to have voicemails, you have to have a
3:13:11free group. You might even have DMs,
3:13:13right? You could do a DM ad, right? So,
3:13:15sometimes I'll do DM ads instead of
3:13:16running it to a landing page or website
3:13:19because then I can actually follow up
3:13:20via Messenger. I can do retargeting ads.
3:13:23So, a bunch of stuff I could do. I could
3:13:24do all those things. Now, that's how you
3:13:26can follow up. They also have a chance
3:13:28to book a call here and then potentially
3:13:30you could push them from these
3:13:32follow-ups to book a call. You could
3:13:33also do DMs, etc. Okay, so this is the
3:13:36typical process. Now, like I showed you
3:13:38earlier, on average, you might need to
3:13:40spend $1,000 to get 100 leads, to get 10
3:13:43calls, to make one sale. That's also why
3:13:45I said the price point has to be at
3:13:46least 1,500 or more, because you have to
3:13:49be able to afford the ads. as you get
3:13:51bigger, as you get closer to $53,000 a
3:13:53day, it usually has to be $5,000 or it
3:13:55has to be $10,000 or whatever because
3:13:58you're going to have staff, you're going
3:13:59to have employees, you're going to have
3:14:00to make more money. So eventually when
3:14:02my business got bigger, I was having to
3:14:04sell $10,000, $15,000 packages because
3:14:06it might cost me $3,000 for ads to make
3:14:09one sale. But then I also had to pay
3:14:11staff and employees and overhead and
3:14:13operational costs and we had automations
3:14:15and softwares. Like there's a lot of
3:14:16stuff that people don't think of. So, in
3:14:18terms of getting the proper system, this
3:14:21is the system. Okay, the system is you
3:14:23put money into the ads, you have a
3:14:25follow-up process, then on average,
3:14:26these are the numbers you're shooting
3:14:28for. Now, if you're not hitting those
3:14:29numbers, where do we look? Well, if
3:14:31you're lead cost is too high, it's
3:14:33usually an opt-in page or an ads issue,
3:14:35right? Like your opt-in page is not
3:14:36getting enough people to put in their
3:14:37info, or your ad is not drawing enough
3:14:40attention, one of the two. If your call
3:14:41cost is too high, either your VSSL
3:14:43that's trying to convince people to book
3:14:45a call is off or your follow-up process.
3:14:47Usually, it's the follow-up process.
3:14:48Most people want to blame the VSSL. It's
3:14:49the follow-up process. And then, if
3:14:51you're not making enough sales, you're
3:14:52not good at closing over the phone. So,
3:14:53you need to put time and effort into
3:14:55learning how to close over the phone a
3:14:57lot better. So, that is the entire
3:14:59process. And then this allows you when
3:15:01you know what the numbers need to be to
3:15:03figure out where you're actually
3:15:04struggling, what needs to be a lot
3:15:06better. Now, let's say you get this
3:15:08process down. This is how it actually
3:15:09starts to compound. Okay. So, so at my
3:15:12peak I was even making more than $53,000
3:15:14a day. This is just recently. But at
3:15:16some one point we were spending half a
3:15:18million a month to make 2 million. So
3:15:20when people think about scaling this out
3:15:22and making X amount, there's really just
3:15:24three things. Number one is putting
3:15:25enough money into ads. So you have to
3:15:27put enough money into ads. Number two is
3:15:29that making sure that you have enough
3:15:31conversions. And then number three is
3:15:33making sure you have enough resigns. So
3:15:34I'm just going to show you guys
3:15:35something simple on paper. Let's say I'm
3:15:37selling a $10,000 program, okay? And I'm
3:15:39trying to make $53,000 a day. So, if I'm
3:15:42selling a $10,000 program, let's say I'm
3:15:44spending $10,000 on ads. Well, that's
3:15:46$1,000 leads a day at 10 bucks, right?
3:15:49It could be more, could be less, but
3:15:50just giving you an example. That would
3:15:51be 100 calls and that would be 10 sales.
3:15:53So, if I'm making 10 sales and it's a
3:15:55$6,000 price point, that is $60,000.
3:15:59So, right there, you're already seeing
3:16:01like you're spending a tremendous amount
3:16:02of money on ads and you're pushing them
3:16:04through this system. Now, the only part
3:16:06we haven't brought up is like the
3:16:07resigns, right? Cuz I would have a 30%
3:16:10resign rate from my typical client. So,
3:16:11what that means is at the end of a
3:16:13program, if someone paid me $10,000 or
3:16:15$20,000, whatever it was, I would get
3:16:16three out of 10 of those people to pay
3:16:18me again, right? Which takes less
3:16:20pressure off the front end where these
3:16:21numbers don't have to be perfect, but in
3:16:23short, this is usually what I call the
3:16:25law of 10. Usually, when you're running
3:16:27paid ads or paid marketing, whatever you
3:16:29spend, you're going to get 10% of that
3:16:31as leads, 10% of that as calls, 10% of
3:16:33that as sales. cuz when you get 100
3:16:35calls, you might have no shows,
3:16:36cancellations, people who don't buy,
3:16:37etc., etc. Sales reps on your team don't
3:16:39work, all that stuff. The only part we
3:16:41really haven't covered in terms of
3:16:42getting to this is obviously you're
3:16:43going to need more staff at this point.
3:16:44Like, you need someone who's going to
3:16:46run the ads, you need someone who's
3:16:47going to take the calls, you need
3:16:48someone who's going to message all the
3:16:49leads or follow up with the leads, you
3:16:50need people to do the coaching and
3:16:52fulfillment, but this is the actual
3:16:54process. So, nothing really changes
3:16:56going from $1,000 a day to $53,000 a
3:16:58day. You're just doing the same process
3:17:00much faster. That's really all scaling
3:17:02is. A lot of people try to make scaling
3:17:04super complex and you have to do new
3:17:05things, but you're usually just doing
3:17:06the same things a lot faster. So, what
3:17:08do the 1% do differently that most
3:17:11people are not doing to make $53,000 a
3:17:14day? Okay, so it's a couple things in
3:17:16short, right? It's really only a couple
3:17:17things. So, number one, and this is just
3:17:20what I see across the board, and I'm
3:17:22going to write these all down so you
3:17:23guys can understand. Okay, so number one
3:17:24is they don't have three pillars in
3:17:26their offer. Their offer is just not
3:17:27compelling, right? Their their offer is
3:17:29horrible. Okay, so that's not there.
3:17:30Number two is they have the wrong price
3:17:31point. Okay, so the pricing is
3:17:33completely off. Number three is they
3:17:35don't know how to run ads profitably.
3:17:37Okay, they're not good at that. Number
3:17:38four is they don't have the right
3:17:39skills. Okay, they don't know how to
3:17:41sell. They don't know how to market.
3:17:42They don't know how to follow up. They
3:17:44don't know how to convince people.
3:17:45They're really not sure how to do
3:17:46anything. Number five is that they don't
3:17:48know how to hire staff. They don't know
3:17:50how to hire staff. They don't know how
3:17:51to train. And then I'd say last but not
3:17:52least, like they could hire this out if
3:17:54you get big enough, but they don't know
3:17:55how to set up systems. Okay, so
3:17:57everything I showed you is pretty much
3:17:59what all the big dogs are doing that you
3:18:01may look up to. In short, they're doing
3:18:03a variation or version of this. But most
3:18:06people who are not at the top 1% don't
3:18:08know how to pitch their product in a way
3:18:10where people understand why they should
3:18:11pay more. They don't know how to price
3:18:12it properly, so they can't run ads. They
3:18:14don't even know how to run ads. Like,
3:18:16they're like, "Hey, how do I even set
3:18:17this up?" They don't have the skills
3:18:18like sales and marketing, and they don't
3:18:20know how to convince people to actually
3:18:21buy the products, which is a huge issue
3:18:23if you're a CEO. They don't know how to
3:18:24hire staff to come in and actually do
3:18:26those processes for them because
3:18:27eventually as you get big enough, that's
3:18:28the trade you're making. You pay someone
3:18:30else money and in return for that money,
3:18:32they do the work for you. So, you don't
3:18:33actually have to do the work. And then
3:18:34finally, they don't know how to set up
3:18:36those systems. So, I was showing, you
3:18:37know, how to set up an ad, how to set up
3:18:39a funnel, um how to set up an opt-in
3:18:41page. Like, they don't know how to do
3:18:42it, right? And that's part of the
3:18:43process. Like what I just showed you,
3:18:44it's like, yeah, it sounds easy on
3:18:45paper, but do you actually know how to
3:18:47set that thing up? And until you figure
3:18:48that out, you're basically going to be
3:18:50stuck. So, if you do need help with
3:18:52this, you guys can always click down on
3:18:53the links in the description below. This
3:18:54is what I help people build inside their
3:18:56companies because until you have this
3:18:58process implemented, you have no shot at
3:19:00making $53,000 a day. At this point,
3:19:02you've seen how this works in a way
3:19:03that's actually practical. This isn't
3:19:05something that requires a huge team, a
3:19:07massive budget, or years of experience.
3:19:09It starts with one product, one system,
3:19:11and a commitment to execute at a level
3:19:13most people won't. The reality is that
3:19:14most people will watch something like
3:19:16this, understand it on a surface level,
3:19:18and then go right back to doing what
3:19:19they were doing before. Not because they
3:19:20can't do it, but because they won't
3:19:22commit to it long enough to see it work.
3:19:23They'll overthink and they'll wait for
3:19:25the perfect moment that never comes. The
3:19:26people who actually get results from
3:19:28this are the ones who move quickly. They
3:19:29pick one idea, they build it, and they
3:19:31push it into the market without over
3:19:33complicating. They learn as they go,
3:19:34they just based on feedback, and they
3:19:36stay consistent long enough for the
3:19:37system to start working. So, the real
3:19:39question is not whether this works. The
3:19:41real question is whether you're willing
3:19:42to simplify, focus, and execute at a
3:19:44level that most people avoid. Because if
3:19:46you are, this can change everything. If
3:19:48you're not, it will just be another
3:19:49video you watch. If you like this video,
3:19:51please remember to hit that like button
3:19:53and subscribe for more videos just like
3:19:55this. And if you want to personally help
3:19:56me help you achieve your goals or the
3:19:58same level of success I've achieved,
3:19:59just follow the links in the description
3:20:01below. And as always, I'll see you guys
3:20:02in the next one. Some digital products
3:20:04quietly make a few thousand and some
3:20:06make a few million and a tiny handful
3:20:08turn into $1 million a year machines.
3:20:11Same internet, same tools, same
3:20:12platforms. So, what actually separates
3:20:14them? It's not better funnels and it's
3:20:16usually not better branding and it's
3:20:17definitely not luck. The difference is
3:20:18that massive digital products aren't
3:20:20built like products. They're built like
3:20:21economic engines. In this video, I'm
3:20:23going to show you how those engines
3:20:25actually work and how to build one
3:20:26yourself in 2026. Most creators think in
3:20:30terms of what should I sell? Big
3:20:32founders think in terms of what system
3:20:34can reliably produce value at scale. A
3:20:36$1 million product isn't just something
3:20:37people buy. is something that creates
3:20:39predictable results, attracts the right
3:20:41customers automatically, improves over
3:20:43time instead of breaking under growth.
3:20:44And that's why small products feel
3:20:46fragile, while big ones feel inevitable.
3:20:48If your idea depends on hype, trends, or
3:20:50constant launches, it's not an engine,
3:20:52it's a campaign. Engines outlast
3:20:54campaigns. Here's something most people
3:20:56miss. Revenue doesn't scale with
3:20:58audience size. It scales with problem
3:21:00intensity. A mild inconvenience creates
3:21:02a cheap product. A painful, expensive,
3:21:04urgent problem creates a massive one.
3:21:06So, think about it. [music] People
3:21:07hesitate to spend $29 to learn a hobby,
3:21:10but they'll instantly spend $500 to grow
3:21:12revenue or $2,000 to fix their health or
3:21:14$10,000 to save their business, $50,000
3:21:17to gain status or opportunity. The
3:21:19bigger the consequence of not solving
3:21:20the problem, the easier it becomes to
3:21:22sell the solution. So, instead of
3:21:23asking, "What niche should I enter?"
3:21:25ask, "What problem gets worse if
3:21:27ignored?" That's where scale actually
3:21:29lives. Here's a fast way to know if an
3:21:30idea can reach $1 million. Does the
3:21:32market already have gravity? Meaning,
3:21:34are people already actively searching
3:21:36for solutions? Are companies already
3:21:38spending heavily here? Are competitors
3:21:39making serious money? If yes, that's
3:21:41actually a good sign. Competition is not
3:21:44a warning sign. It's proof of demand.
3:21:46So, trying to invent a brand new market
3:21:47sounds exciting, sure, but it usually
3:21:49means educating customers from scratch,
3:21:51and education slows growth. Massive
3:21:53products usually enter markets that
3:21:54already move fast, and then they win by
3:21:56being clear, faster, or more outcome
3:21:58focused. Most creators build content
3:22:00first. Big founders design the result
3:22:02path first. Meaning what exact
3:22:04transformation happens? How quickly can
3:22:06users see progress? Where do they
3:22:08usually fail? What support removes
3:22:10friction? If you map the path to success
3:22:12clearly enough, the product almost
3:22:14builds itself because the job isn't to
3:22:16deliver information. The job is to
3:22:18remove obstacles between the customer
3:22:20and the outcome. Easier that path feels,
3:22:22the faster the product grows. Perfection
3:22:24feels productive, but early revenue is
3:22:26what actually validates scale. The first
3:22:28goal isn't polish, it's proof. Sell a
3:22:30rough version. Test messaging. Watch
3:22:32where customers struggle and then refine
3:22:34based on behavior, not guesses. A messy
3:22:36product with real buyers teaches you
3:22:38more in a week than a perfect product
3:22:39with zero customers teaches you in a
3:22:41year. Big products grow through feedback
3:22:43loops, not planning sessions. There's a
3:22:45point where a digital product stops
3:22:47feeling like a launch and it starts
3:22:48feeling like momentum. You'll notice
3:22:50customers start referring others.
3:22:52Testimonials start selling for you.
3:22:54Conversion rates improve naturally. Paid
3:22:56ads become predictable. Support
3:22:58questions decrease. That's the moment
3:23:00the engine turns on. From there, growth
3:23:01isn't about reinventing anything. It's
3:23:03about widening distribution. More
3:23:05channels, better positioning, stronger
3:23:07partnerships, higher pricing as proof
3:23:08builds. Massive revenue usually comes
3:23:10from doing the same thing, just in more
3:23:12places for more people, more
3:23:13efficiently. Now, most digital products
3:23:15don't fail because they're bad. They
3:23:17fail because they're built backwards.
3:23:18They start with an idea the creator
3:23:20likes, a product built in isolation,
3:23:22marketing used as a rescue plan. But
3:23:24scale rarely comes from forcing
3:23:25attention onto something. It comes from
3:23:27solving something the market already
3:23:29cares about deeply. When that alignment
3:23:30exists, growth feels less like pushing
3:23:32and more like steering. So, if you want
3:23:34to build a massive digital product, do
3:23:36not chase ideas. Build something that
3:23:38behaves like an engine, solves a real
3:23:40problem, produces clear results, and
3:23:41improves as more people use it. Do that
3:23:43and scale stops feeling mysterious. If
3:23:45you want more breakdowns on building and
3:23:47scaling products just like this,
3:23:48subscribe and I'll see you in the next
3:23:50video. If you want to build a digital
3:23:51product that can generate $1 million a
3:23:53year or more, the strategy is not what
3:23:55most people think. It's not about
3:23:56launching faster. It's not about having
3:23:58the best funnel. And it's definitely not
3:23:59about chasing trends or copying what's
3:24:01working for someone else. The truth is,
3:24:03the biggest digital product businesses
3:24:05aren't built on hacks. They're built on
3:24:06solving one extremely valuable problem
3:24:08for one specific audience better than
3:24:10anyone else and then scaling that
3:24:12solution systematically. In this video,
3:24:14I'm going to walk you through the exact
3:24:15blueprint behind building a $1 million
3:24:17per year digital product in 2026. From
3:24:19choosing the right opportunity to
3:24:21validating demand to [music] building
3:24:22and launching and scaling it into a
3:24:24massive revenue machine. Let's get into
3:24:26it. Before we talk about tactics, you
3:24:28need to understand what actually creates
3:24:29a $1 million product. At that level,
3:24:31success usually comes from three things.
3:24:33One, a painful, urgent problem. Two, a
3:24:36large and reachable market. And three, a
3:24:38solution that produces clear, measurable
3:24:40results. Because most people start with
3:24:41an idea they like. But $1 million
3:24:43products start with a problem the market
3:24:44already wants solved. The bigger the
3:24:46pain, the easier the sell, and the
3:24:47clearer the outcome, the easier the
3:24:49scale. So, step one isn't building
3:24:50anything. Step one is choosing the right
3:24:52battlefield. A product capable of
3:24:54generating $1 million a year typically
3:24:55sits at the intersection of a high
3:24:57financial upside for the customer,
3:24:58frequent or ongoing need, clear
3:25:00transformation or measurable ROI. And
3:25:03think about categories like helping
3:25:04businesses make more money, helping
3:25:06people improve health or appearance,
3:25:08helping professionals gain skills that
3:25:09increase income, helping companies save
3:25:11time or reduce cost. These markets
3:25:13already spend aggressively. So your job
3:25:16isn't to convince people to spend. It's
3:25:17to position your solution as the most
3:25:19obvious choice. To validate an
3:25:21opportunity, simply ask, "Is this a
3:25:23problem costing people money, time, or
3:25:24status? Are people already paying for
3:25:26solutions? Can results be measured or
3:25:28demonstrated clearly?" If the answer is
3:25:29yes, you likely have something scalable.
3:25:31Now, this is where most people waste
3:25:33months or years. They build first, then
3:25:35they try to sell. The smartest founders
3:25:37do the opposite. They validate demand
3:25:39before building anything complex. That
3:25:41can mean pre-selling the offer with a
3:25:42simple landing page, running ads to test
3:25:44messaging and interest, selling a manual
3:25:46or live version first. You can launch a
3:25:48beta group to a small group. If people
3:25:50won't buy a simple version, they won't
3:25:52buy a polished one. So, validation
3:25:53reduces risk and it gives you real data
3:25:55about pricing, positioning, audience
3:25:58response, expected conversion rates, and
3:26:00once demand is proven, then you can
3:26:01build a $1 million digital product is
3:26:03never just content. It's a system that
3:26:05delivers results consistently. That
3:26:06means the product should be outcomed
3:26:08driven, not informationheavy, structured
3:26:10so users can follow it step by step.
3:26:12designed to produce quick early wins
3:26:14built with repeatable onboarding and
3:26:15support. Because the easier it is for
3:26:17customers to succeed, the easier it is
3:26:19to scale. Because at high revenue
3:26:20levels, growth comes from referrals,
3:26:22testimonials, retention, reputation, not
3:26:25just ads. The product itself becomes the
3:26:27marketing engine. When it's time to
3:26:29launch, the goal isn't a flashy opening.
3:26:30The goal is proof. Early on, focus on
3:26:33getting real customer results fast,
3:26:35collecting testimonials and case
3:26:36studies, refining messaging based on
3:26:38feedback, understanding what actually
3:26:39drives conversions. Your first version
3:26:41doesn't need to be perfect. It needs to
3:26:43work. Once results exist, marketing
3:26:45becomes dramatically easier because
3:26:47you're no longer selling promises.
3:26:49You're showing outcomes. Scaling to
3:26:50massive revenue comes down to
3:26:52multiplication, not reinvention. At this
3:26:54stage, focus on increasing customer
3:26:56acquisition channels, improving
3:26:58conversion rate step by step, raising
3:27:00pricing as proof and demand grow,
3:27:02expanding customer lifetime value
3:27:03through upgrades or continuity, building
3:27:05teams of systems that remove you as the
3:27:07bottleneck. Because most $1 million
3:27:09products scale because they solve one
3:27:11problem extremely well. They serve a
3:27:12large enough market. They continuously
3:27:14optimize distribution. It's rarely about
3:27:16launching more products. It's about
3:27:18making one product dominant. Most
3:27:20digital products fail to grow because
3:27:21they solve small or vague problems. They
3:27:23target broad, unclear audiences. They
3:27:25focus on information instead of
3:27:26outcomes. They skip validation and hope
3:27:28marketing fixes everything. But
3:27:29marketing amplifies reality. If the
3:27:31product truly works and the market truly
3:27:33cares, scale becomes a process, not a
3:27:36gamble. Now, if you take anything from
3:27:37this video, let it be this. The biggest
3:27:39digital Prague businesses aren't built
3:27:41by chasing ideas. They're built by
3:27:42deeply understanding one valuable
3:27:44problem, creating the best solution for
3:27:46it, and staying consistent long enough
3:27:47for momentum to compound. [music] If you
3:27:49want more breakdowns like this on
3:27:50building, scaling, and monetizing
3:27:51digital products, make sure you
3:27:53subscribe and follow along. And I'll see
3:27:55you in the next video. If you want to
3:27:56build digital product that can generate
3:27:58over $100 million in revenue, stay with
3:28:00me because in this video, I'm breaking
3:28:02down the exact step-by-step framework
3:28:03you can use to do it yourself. My name
3:28:05is Taran Chister and over the past eight
3:28:06years I've generated more than $141
3:28:09million in digital product sales. So
3:28:11everything I'm about to share comes
3:28:12directly from real world experience, not
3:28:14theory. So if you watch till the end of
3:28:16this video, you will have all the
3:28:17information you will need to mimic my
3:28:19success. With that [music] being said,
3:28:20let's get into it. So as we're going
3:28:22through this, we're going to list these
3:28:24products out or different options. So
3:28:26first up is online courses. And at the
3:28:29end of the video, we're going to go
3:28:30ahead and rank all the things I put out
3:28:32one through six. So you guys need to
3:28:34keep a couple things in mind. There's
3:28:35only two ways to sell your product. You
3:28:37go viral or you run ads. So [music] I
3:28:39would say the number one thing with
3:28:41horses in terms of pros. The pros are
3:28:43that you can be lazy. It's easy
3:28:45fulfillment. So that's a b bonus I would
3:28:48say for most people. The cons are going
3:28:50to be that it's a little bit harder to
3:28:52sell I'd say. So we'll just say harder.
3:28:54Okay. There's low trust in the
3:28:55marketplace. And so I've been doing this
3:28:57for a long time. I've never really just
3:28:58only sold online [music] course. There's
3:29:00always been some coaching and consulting
3:29:01on the back end of it. The other thing
3:29:02is if you're not going to go viral,
3:29:04right, this is usually a good move if
3:29:06someone has a lot of followers. So if
3:29:07you're going to go viral, selling a
3:29:09course is great because it's easy
3:29:10fulfillment and the expectations are a
3:29:11lot lower. So if you were like Kim
3:29:13Kardashian or Grant Cardone or whoever,
3:29:15like the people are more willing to buy
3:29:17and the expectations are a little bit
3:29:18lower, but they have a large audience so
3:29:20they can get enough [music] sales to
3:29:22actually make a dent in their business.
3:29:23For someone who's a beginner, they're
3:29:24going to have to go the ad route. And
3:29:26the problem would be is that if you're
3:29:27doing a course and you run an ad, so
3:29:29we'll just do this right here. We'll say
3:29:30this is an ad. You put money into the
3:29:32ad, you go to an opt-in page, you then
3:29:34go to a, let's say, a sales page, and
3:29:36then you're hoping that they buy. Well,
3:29:38the issue will be is that typically you
3:29:40usually can't sell for more than $2,000
3:29:42if you're going to send it to a sales
3:29:43page, and then you have to be pretty
3:29:44good at webinars and presenting. So, I
3:29:46would say that it's a good thing to sell
3:29:48in terms of loweffort fulfillment. You
3:29:49don't really have to do anything. People
3:29:50aren't expecting a lot. But the con
3:29:52would be is that it's actually a lot
3:29:54harder to sell in my opinion because you
3:29:56cannot sell it at a super high price
3:29:57point. And then if you're going to sell
3:29:58at a lower price point, you have to be
3:30:00really on top of the fact that your
3:30:01presentation is really good and that
3:30:03your ads are working super effectively.
3:30:04So that's the first one, online courses.
3:30:06That's definitely one of the options you
3:30:08can have. Now, number two is going to be
3:30:09paid membership community. I'm not as
3:30:11big a fan of paid memberships. And
3:30:12again, the reason is that you have two
3:30:14options. We're always going to be going
3:30:15over this. You can go viral or run ads.
3:30:17So paid membership again is going to be
3:30:19great if you have a large audience. It's
3:30:21not so great if you don't have a big
3:30:23audience. Because again, if we have to
3:30:24run ads and we put money into ads,
3:30:26you're usually going to run them
3:30:27straight to a sales page. And usually
3:30:29this is going to be like $97 a month,
3:30:32right? Something like that. The problem
3:30:34is usually with memberships, especially
3:30:36when it comes like information or
3:30:37digital product, something like that.
3:30:39People will come in, they'll usually
3:30:40stay for maybe three months. So, at the
3:30:42end of three months, you have about what
3:30:43$300 give or take that you have from the
3:30:45three months. We'll put three right
3:30:47there. And it's going to cost usually
3:30:48more with that in ads to actually make a
3:30:50sale. So, let's say with ads, you're
3:30:52going to spend 500 bucks and you make a
3:30:54sale at 300 bucks. Well, people will go,
3:30:55"Well, why would anyone do that if
3:30:57they're going to lose money?" The
3:30:58reality is that most people when they're
3:30:59losing money here, they're going to get
3:31:00x amount of buyers. So, these are little
3:31:02buyers down here, and they're going to
3:31:03upsell something that's cost a lot more.
3:31:06So, 5,000 or 10,000, what have you. So,
3:31:09again, you can run a membership
3:31:11community, but really the only way that
3:31:12I would actually run it is if I sold
3:31:14something higher priced on the back end
3:31:15that actually would make sense. So, you
3:31:17can do membership communities, but
3:31:18again, unless you have a very large
3:31:19audience, you're going to have to go to
3:31:21ads. And the metrics don't really make a
3:31:23lot of sense unless you have a back-end
3:31:24offer. So, we'll come right here. We'll
3:31:25put membership communities. And then
3:31:27we'll go on to the next one. All right.
3:31:28Next up, we have digital templates or
3:31:31systems. So, I actually like this one a
3:31:33lot because what you can do is there's a
3:31:36lot of business owners that actually
3:31:37have no clue how to use systems. [music]
3:31:38So, when I look in terms of the pros,
3:31:40I'd say it's easy to sell. Uh there's
3:31:42high demand. So, we'll just put an arrow
3:31:43right here. There's high demand. The
3:31:45cons is it takes more skill on your
3:31:46part. So it takes high levels of skill.
3:31:48But if you actually know how to do these
3:31:49things, so for example, you could set up
3:31:51someone's email automations or you could
3:31:52set up their funnels or you could set up
3:31:54their backend systems to track. You
3:31:56could do any types of tracking for the
3:31:57sales team, stuff like that. It's
3:31:58actually a really easy thing to sell. I
3:32:00also like it because you can sell it at
3:32:01a high price point. So we always will
3:32:04talk about going viral or ads. I'm a
3:32:06bigger proponent of planning on running
3:32:08ads because 99.9% of you don't have a
3:32:10big following. So you're going to have
3:32:11to run ads. So, the benefit here is if
3:32:13you do run ads, you put money into it,
3:32:15it goes to some type of opt-in page.
3:32:16We'll just put optin. Then it might go
3:32:18to a VSSL where they book a call. Here's
3:32:20a call. Here's a sell. The benefit is
3:32:22you could usually sell these types of
3:32:23services. You know, let's say $1,500
3:32:25plus. You could get them on a phone and
3:32:27it's pretty easy to close because
3:32:28there's a really high demand. The only
3:32:30downside to this again is you actually
3:32:32have to have the skill because if you
3:32:33don't know how to do those things, you
3:32:35obviously can't sell it. But actually, I
3:32:36like this one. It's one of my more
3:32:38favorite ones. Like, it's going to be
3:32:39towards the higher in the ranking when
3:32:40we get to the end of the video. But
3:32:42that's going to be number three, digital
3:32:43templates or systems. [music] You just
3:32:45kind of have to learn how the systems
3:32:46actually work. So number four is going
3:32:47to be coaching or consulting. So just
3:32:49again, if anyone doesn't know, I've said
3:32:51this number quite a bit, but I've done
3:32:53141 million from coaching and
3:32:55consulting. So this number right here,
3:32:56the reason I like it so much is it's the
3:32:58easiest thing [music] to sell. It's
3:32:59literally the easiest. And the reason
3:33:00it's the easiest is because when you're
3:33:02charging a high price point and you're
3:33:03also giving onetoone support and help
3:33:05and consulting and they get onetoone
3:33:06access, you can really crank up the
3:33:08price point. So, some people will go,
3:33:09"Well, Tanner, if I pay you or I pay
3:33:11your team, why are you $50,000 or
3:33:13$70,000 more?" Well, it's because you
3:33:14get me. It's literally the access, which
3:33:16is what can help drive the price point
3:33:17up. So, again, we already talked about
3:33:19virality and ads. I'm not going to keep
3:33:20going back into that, but if you put
3:33:21money into ads, and usually the typical
3:33:23funnels like opt-in, bsl, I've sold this
3:33:27type of stuff anywhere from 1,500 to
3:33:2998,000. Okay? Usually for a year. I've
3:33:31sold higher than that, but that's like
3:33:32at least for actually this number is
3:33:34like 200,000. Okay? Those are private
3:33:36oneonone clients. So, when you're able
3:33:37to do that, you can spend quite a bit of
3:33:39money on ads because on average, just so
3:33:41you understand how ads work. If you
3:33:42spend $1,000, usually you're going to
3:33:44get 100 leads, okay? Depending on the
3:33:46offer, we'll say 50 to 100 leads, but in
3:33:47this case, let's just say $10 leads, you
3:33:49get 10 calls and then you make one sale.
3:33:51Well, if you make a sale at $3,000,
3:33:53that's $2,000 of profit. You can rinse
3:33:55and repeat that process. The only
3:33:57downside people usually complain about
3:33:58is they're like, "Yeah, but Tanner, I
3:33:59have to do a lot of one-on-one support."
3:34:00Which is true until you get to about
3:34:02$20,000 a month. Once you're at $20,000
3:34:04a month, you can take $5,000 if you're
3:34:06really overwhelmed. You give it to
3:34:07someone else and let them do the
3:34:08fulfillment. It It's really easy. People
3:34:10will talk about building a team like
3:34:11it's really hard, but in reality, you
3:34:12can do about $100,000 a month with this
3:34:14type of offer. It's like four staff.
3:34:16You'd have like one or two coaches and
3:34:18you have one or two setters and that's
3:34:19pretty much all you need. It's pretty
3:34:21easy. When I say setter, it's people who
3:34:22are going to set calls for you. So,
3:34:24they're either messaging people on your
3:34:25social media or they're messaging people
3:34:26who click on your ads, etc. Obviously,
3:34:28because the amount of money I made doing
3:34:29this, 141 million, this is going to be
3:34:31my top option. But the reason that I
3:34:33like it is ultimately for beginners or
3:34:34really anyone in general, you need the
3:34:36metrics to make sense for your business.
3:34:37A lot of people start businesses that
3:34:39the numbers just simply don't make sense
3:34:40and they don't go viral and they spin
3:34:42the wheels because they're trying to
3:34:43make sales going viral or pushing
3:34:44organic content, but the reality is it's
3:34:46just not that effective and they can't
3:34:47spend money on ads because the price
3:34:49point's too low or the skill level is
3:34:50too low. So, the cool thing about this
3:34:51is when you're having one-on-one
3:34:53conversations with people, your skill
3:34:54level can actually be a lot lower
3:34:56because that's how trust is built a lot
3:34:57easier. That's why people do phone calls
3:34:58because [music] someone buying $10,000
3:35:00item on the phone is a hell of a lot
3:35:02easier than sending a website link.
3:35:04Otherwise, people would do it all the
3:35:05time. So, that is going to be number
3:35:07four. Now, number five is going to be
3:35:09some type of niche software or micro SAS
3:35:12tool. Now, I usually like software quite
3:35:14a bit. In fact, that's kind of the
3:35:16direction I'm going as I'm kind of going
3:35:17into the next step of business. But, I
3:35:19would say when you say niche software or
3:35:21like a micro SAS tool, the hardest part
3:35:23is most people just don't know how to do
3:35:25it. So, if we come over here and we have
3:35:26our pros and cons, high demand, like a
3:35:28lot of people will buy those types of
3:35:30things. But the con is again, it takes
3:35:32high levels of skill. And so, when I'm
3:35:33trying to give people ideas for
3:35:35businesses to start or the types of
3:35:36businesses to start, I usually am not
3:35:38banking on the fact that you have lots
3:35:39of money and lots of skill. Now, if you
3:35:40do, great. But like I give you example
3:35:42of something we've done with this is we
3:35:43have a white label go highle agency and
3:35:45it's called elite 360.io. So, that makes
3:35:48us six figures a month because all the
3:35:50clients that come into our consulting
3:35:51were done for you offers. We will then
3:35:53sell this on the back end and we make
3:35:54100% of it. We pay what five six hundred
3:35:56bucks a month for some type of agency
3:35:58fee for go high level and then they will
3:35:59give us this. Now there's other tools
3:36:01out there as well. I've seen some people
3:36:02that will sell tools for groups or
3:36:04they'll sell tools for scraping data,
3:36:06stuff like that. The issue is like when
3:36:07it's only your tool, you sometimes can
3:36:09have issues if Facebook or Instagram
3:36:11changes the API and so on and so forth.
3:36:13But for go high level, they're working
3:36:15with those big companies, Facebook,
3:36:17Instagram, and they're integrated into
3:36:18the system. But again, this is great,
3:36:21but it's a lot of work. And I actually
3:36:22don't run it. I have people on my staff
3:36:24who run it again because I have a pretty
3:36:25large staff. So that's the benefit. But
3:36:26it's definitely up there if you have a
3:36:28high level of skill set. It's just
3:36:29again, it's probably is not the best if
3:36:31you're brand brand spanking new, but
3:36:34it's a lot easier to sell in the terms
3:36:35of if you can actually sell it. If you
3:36:37actually have the skill set, there's a
3:36:38lot of people who like it. And last but
3:36:40not least, we're going to have kind of
3:36:41like PDFs or guides. To be honest, this
3:36:43is probably one of my least favorite
3:36:45ones cuz again, when we talk about going
3:36:47viral or running ads, you guys kind of
3:36:49know what I've already said is that
3:36:50you're probably not going to go viral.
3:36:51So, anything where you are selling
3:36:52something for a low price, I'm not
3:36:53usually a big fan because you have to go
3:36:55viral. Instead, if you have to run ads,
3:36:57which 99.9% of you will have to do
3:36:59because you don't have a large
3:37:00following, there's okay, there's nothing
3:37:01wrong with that, by the way. I mean,
3:37:02that's how I've made all my money. But
3:37:03you put the money into ads and if you're
3:37:05sending it to some type of sales page
3:37:07and it's like 17 bucks. The problem with
3:37:09that is ultimately to make a sale at
3:37:12$17, you might have to spend $54,
3:37:15something like that, right? So, it
3:37:16doesn't really make a whole lot of sense
3:37:18to try to sell something at $17 and then
3:37:21lose money on it because then you don't
3:37:23have anything on the back end. So, what
3:37:24you guys are going to kind of notice is
3:37:25when we're talking about memberships or
3:37:27PDFs, they're easy to sell in terms of
3:37:29the price point, but the problem is that
3:37:30you have to get so much volume, you
3:37:32usually won't make it back up. Online
3:37:33courses can be good. They're kind of in
3:37:35the middle ground, but again, you
3:37:36usually have to sell, I would say, like
3:37:37between, you know, $500 to $2,000 and
3:37:40then your presentations have to be
3:37:41pretty good. We talked about the digital
3:37:42templates. those work or systems like
3:37:44those will work, but you have to
3:37:45understand the systems. Same with
3:37:46software. So, if I was going from best
3:37:48to worst in terms of like what I would
3:37:50start with, we'll start with the worst
3:37:51first. The number one thing I'm probably
3:37:53not the biggest fan of, I would probably
3:37:54say are membership sites cuz it takes a
3:37:56little bit more knowledge and acumen,
3:37:58but also at the same time, you can't
3:37:59sell for a really high price point.
3:38:01Okay? So, I'm usually not the biggest
3:38:02fan of memberships because it's a low
3:38:04price point. You don't have something on
3:38:06the back end you can sell that's a
3:38:07higher price and it takes a lot of
3:38:08technical setup. Right after that, to be
3:38:10frank though, I'll probably put PDFs or
3:38:12uh guides. And again, the reason is that
3:38:14the price point is too low. So, if you
3:38:15don't go viral, it's it's just going to
3:38:17go nowhere. Okay? It's easy to sell, but
3:38:19it's not my favorite in terms of that.
3:38:21Okay. Right after that, I'd probably say
3:38:22the next one is going to be software. Uh
3:38:25again, I like software, but if you don't
3:38:27have the skill set, it's just not my
3:38:28favorite. Right after that, we're going
3:38:29to actually go with online courses. Uh
3:38:31I'm not against online courses. I
3:38:32actually think that's like the middle
3:38:33ground for most of this. It's a decent
3:38:35price point and it's also easy
3:38:36fulfillment. But again, you have to be
3:38:38really good at presentation. So again,
3:38:39if I'm talking to a beginner, I'm trying
3:38:40to show you maybe what's the hardest to
3:38:42the easiest in terms of like what will
3:38:44make you more successful. So we have
3:38:45online courses. Then right after that, I
3:38:47would probably do digital templates and
3:38:48systems. This is again really easy to
3:38:50sell, but I just don't like it for a
3:38:52beginner. In fact, I probably switch
3:38:54these two. So we'll switch these two
3:38:55right here because I still think online
3:38:57courses are easier for most of you to
3:38:58start. And then finally, put coaching
3:39:00and consulting, which I think is the
3:39:01best. And the reason there is it makes
3:39:03it easier to sell. It makes it easier to
3:39:05market when you tell people you're going
3:39:06to give them one-on-one support. And
3:39:08then eventually once you get to around
3:39:09$20,000 a month, you can go ahead and
3:39:11hire that out. So if we were going to
3:39:13rank these in order, right, we got six
3:39:15right here with memberships. PDS and
3:39:17guides are number five. Software is
3:39:18going to have to be number four. We're
3:39:20going to go right here for digital
3:39:21templates at number three. Online
3:39:23courses would be number two. And then
3:39:24coaching and consulting is going to have
3:39:26to finish at number one because that is
3:39:28where I've made all my money and it's
3:39:29completely changed my life. So, the best
3:39:31thing you can do after watching this
3:39:32video is just pick one of these and
3:39:33start there. Now, I tried to give you
3:39:35the pros and the cons. Most of the ones
3:39:36that are ranked worse, the reason
3:39:38they're ranked worse is that because the
3:39:40price point is so low, it makes it
3:39:42almost impossible for ads to work. And
3:39:4399.9% of you are going to have to run
3:39:45ads. The ones towards the top, you can
3:39:47usually charge a higher price point.
3:39:49Therefore, your chance of success goes
3:39:50up because if you spend money on ads and
3:39:52you make a mistake or something doesn't
3:39:53go perfectly, you can still recoup your
3:39:55investment. So, hope you guys enjoy the
3:39:57video. If you like videos and you want
3:39:58more just like these, make sure to hit
3:40:00the subscribe button. And as always,
3:40:01I'll see you in the next one. If you
3:40:02want to build a digital product that can
3:40:04generate over $141 million in revenue,
3:40:06stay with me because in this video, I'm
3:40:08going to be breaking down the exact
3:40:09step-by-step framework you can use to do
3:40:11it yourself. My name is [music] Tanner
3:40:13Chiser, and over the past 8 years, I've
3:40:14generated more than $141 million in
3:40:17digital product sales, and I've won just
3:40:19about every single word you can think
3:40:20of, especially from ClickFunnels. So,
3:40:22everything I'm about to share comes
3:40:23directly from real world experience.
3:40:25It's not theory. With that being said,
3:40:27let's get into it. First and foremost, I
3:40:29want to give a little bit of context of
3:40:30my background. So, I started 12 to 22, I
3:40:34just wanted to play in the NFL, okay?
3:40:36And that was my dream. Now, at 22, I
3:40:38probably wasn't good enough. I got to
3:40:40play a little at the division one level.
3:40:41I had a lot of injuries. That's when I
3:40:43started my business journey. And for the
3:40:45first, let's say, three-ish years, I was
3:40:48stuck selling a $47 program called the
3:40:50Rapid Muscle System. it. It's not that
3:40:52selling fitness is bad. It's that the
3:40:54price point didn't make sense. Because
3:40:56in business, you really only have two
3:40:57ways to scale. You either go viral,
3:40:59okay, or you have to run ads. Well,
3:41:01here's the problem. I wasn't going to go
3:41:02viral. Most of us aren't. 99.9% of us
3:41:05won't go viral. And then number two is
3:41:06the ads I couldn't make work because
3:41:09usually it would cost me $100 to make a
3:41:11$47 sale. So, I'm losing money. I got
3:41:14stuck for about 3 years thinking, hey,
3:41:16I'm going to be super famous. I'm going
3:41:17be influencer. I'm going to have a, you
3:41:19know, link in my bio and it's going to
3:41:20work. But it just didn't. Eventually, I
3:41:22was introduced to high ticket sales. I
3:41:24got really desperate. I was about to go
3:41:25back to school and at 25, I got
3:41:28introduced to high ticket. And so, they
3:41:30said, "Hey, take your same fitness
3:41:31program up here and start selling it at
3:41:34$1,500 plus." I was like, "Okay." Like,
3:41:36are you serious? Like, yeah. And I had
3:41:38done door sales. I've been a server. I
3:41:40played division one football. So, you
3:41:41know, I had a little bit of grit and
3:41:42determination. And in the first week, I
3:41:44remember I made $10,000. I was like,
3:41:46"Oh, okay." I called my parents. I said,
3:41:48"Hey, let me move home. I figured this
3:41:50business thing out. Let me pay you guys
3:41:51$1,000 a month of rent. Let me save the
3:41:53$2,000 I can put back into the business.
3:41:55They're like, "Okay, like that's fine.
3:41:57As long as you're not doing drugs and,
3:41:58you know, pushing illegal substances,
3:41:59like we'll let you back in." So, I went
3:42:01home and I grew the business from 10,000
3:42:04to about $50,000 a month just DMing.
3:42:08Okay? And this really was probably the
3:42:10worst part of the business, but
3:42:11basically all I did to do that is I
3:42:14would just DM people all day. So, I
3:42:15would do about a 100 DMs a day, okay?
3:42:18I'd usually get about 30 replies. The
3:42:20reply rate is lower now, but I'm just
3:42:21telling you what it was back then. Now
3:42:22it's probably like 15, but I get 30
3:42:24replies. I would book usually uh like
3:42:2720% in a sales call, so I get six calls.
3:42:29And because I was really good at sales,
3:42:30I would usually close three deals. Okay?
3:42:33And so three deals would be about what
3:42:354,500 bucks. And I would do about enough
3:42:38to do $50,000 a month. But I was working
3:42:4116 hours a day. I mean, I was just
3:42:42literally messaging, messaging,
3:42:43messaging. I started getting arthritis
3:42:44in my thumbs, believe it or not. You
3:42:46guys would actually laugh. And I knew at
3:42:48$50,000 like, okay, I got to start
3:42:50figuring out this paid ad system or I'm
3:42:52going to get stuck. Around $50,000, I
3:42:54started figuring out this paid
3:42:55acquisition system. I hired five coaches
3:42:57in a span, I want to say about 5 months,
3:42:59about $10,000 a piece. And I was getting
3:43:02really frustrated because things were
3:43:03not working. And the reason things were
3:43:05not working is the way I was trying to
3:43:06sell my product through ads is I was
3:43:10doing the traditional ad, optin,
3:43:13viael, book a call. Okay? And so the
3:43:17benefit is if this works it's great but
3:43:18if it doesn't work it sucks because the
3:43:20only thing you have to really follow up
3:43:21with is emails which get about 30% open
3:43:24rates. And then if they don't book a
3:43:25call I couldn't really do anything. So I
3:43:27got really frustrated and I remember one
3:43:28day the coach I had at the time I was
3:43:30getting really pissed off. I was like
3:43:31dude like I paid you 10 grand. I've paid
3:43:33four other people. Nothing you guys are
3:43:34telling me is working. Like I was
3:43:35basically spending let's say five grand
3:43:37on ads and I'd make 5 grand back plus I
3:43:39was paying these coaches 10k a piece. So
3:43:41I was getting really frustrated. What
3:43:42happened is at that time, this is
3:43:43probably back in 2018, 2019, ManyHat
3:43:45came out, which is basically a DM
3:43:47automation. So DM ads are kind of new.
3:43:49They're like sixish years old, six or
3:43:52seven years old, but back then they were
3:43:53brand new. And so what I did is I was
3:43:56running my ads like this add DM optin
3:44:02VSSL call. And so what I started doing
3:44:05is I had all these leads sitting there
3:44:07and I had a call with that coach and he
3:44:08basically said, "Hey, like either do the
3:44:10work, I'm going to refund you and kick
3:44:12you out of the program." And because I
3:44:13had a lot of pride and ego, I was like,
3:44:14you know, f you. Basically in a nice
3:44:16way, I said, you know, I was thinking, f
3:44:17you. I'm going to prove this guy wrong.
3:44:18So I started messaging all these leads,
3:44:21all of them. And I remember that turned
3:44:23into $18,000. I was like, oh, like I
3:44:26figured this thing out, right? So then I
3:44:28was able to scale from $50,000
3:44:30to about $150,000 a month. And [snorts]
3:44:34the goal was to continue to grow the
3:44:36business and scale it. But at that
3:44:37point, because I had done so well, I got
3:44:38an award from ClickFunnels. So, I'll,
3:44:40you know, draw my little Click Funnels
3:44:41award over here, and they have the
3:44:43little disc, whatever, and it's for
3:44:45doing $1 million a year. And at the
3:44:47time, I remember I was getting a lot of
3:44:50accolades because people were like,
3:44:51"Hey, this is the guy who built a
3:44:52million-doll fitness business, and he
3:44:54doesn't teach business coaching." So, a
3:44:55lot of people at the time were really
3:44:57high on me, and they're like, "Hey, who
3:44:58is this guy? I want to learn from him
3:45:00what he does." And at the time, I was
3:45:01like, "I don't really want to do this."
3:45:02But you got to keep in mind, I was 27
3:45:04years old. So after I had, you know, 10
3:45:06or 12 people offer me $10,000 a piece to
3:45:08coach them, I was like, "Okay, I'm going
3:45:10to do that." So I got to a million doing
3:45:13the fitness offer. And then that's where
3:45:15I finally transitioned. Okay. So this is
3:45:17fitness right here. And then that's
3:45:18where I finally transitioned into the
3:45:20business consulting. Okay. Once I
3:45:22switched to that, at first I was only
3:45:24helping trainers. And that very next
3:45:25year I did over $10 million in sales. So
3:45:28essentially what I was doing is uh I ran
3:45:30the same exact strategy. I would do add
3:45:32DM opt-in page BSL call. Okay. The only
3:45:37difference now is now the price point
3:45:39instead of like I was doing 3200 for
3:45:41four months for fitness. So do 324. Now
3:45:43for business consulting I could
3:45:45basically do $10,000 for 4 months. So I
3:45:48was able to three times the price point.
3:45:49So I could push the ads a lot harder. So
3:45:51that next year I did $10 million in the
3:45:53business. It was absolutely crazy. I
3:45:55hired I want to say like 20 or 30 staff
3:45:57and we were scaling like absolutely
3:45:58crazy. And then the next year after that
3:46:01is I went into full-on business
3:46:03consulting. So I went into the general
3:46:04market. Okay? So the next year we did
3:46:0715, then we did 25, then we did 25, and
3:46:10then we went all the way to 141 million
3:46:12over the past 8 years. Now, I know some
3:46:14people are go like, "Well, that's not
3:46:14one digital product." It's like, guys,
3:46:16besides the first million dollars where
3:46:18I did the fitness business, the rest of
3:46:20my money has come from strictly
3:46:21consulting. The only difference between
3:46:22this and this was at first I only help
3:46:24trainers. Now I help everyone outside of
3:46:26that as well. So, I still have a ton of
3:46:28like personal trainers and physical
3:46:29therapists and like fitness
3:46:30professionals, but I still help people
3:46:32outside that. The main thing that made
3:46:34the biggest difference was the
3:46:35follow-up. There's a million people who
3:46:37do fitness and do all kinds of stuff
3:46:39like that. It it the offer is really not
3:46:40that unique. In fact, if you have read
3:46:42$100 million offers by Alex Ramos, he
3:46:44basically has determined outcome time
3:46:46perceived likelihood of achievement
3:46:48times time, okay, times effort. So if
3:46:51you look at the offers I had, fitness,
3:46:53fitness is like good outcome, lose
3:46:54weight, low chance I'll succeed, takes a
3:46:56lot of time, takes a lot of effort. So
3:46:57fitness is one out of four, not really
3:46:59good. Business consulting, same thing.
3:47:01Good outcome, make money, low chance
3:47:03you'll succeed, takes a lot of time,
3:47:05takes a lot of effort. So it's one out
3:47:06of four. So I really didn't have that
3:47:07unique of an offer. But what was unique
3:47:10is the average person even to this day
3:47:13does ad, optin, bsl, call, and then like
3:47:16if it doesn't work, they're basically
3:47:18have a couple emails and then that's it.
3:47:20their follow-up process is really weak.
3:47:22Now, if you Google how many times it
3:47:24takes a lead to actually become a sale,
3:47:27you'll see that it usually takes about
3:47:28seven times on average. Okay? So, when
3:47:31someone comes through my system, I want
3:47:32you to see what it looks like. So,
3:47:34usually be add to a DM. Okay? Inside the
3:47:38DM, we'll have a link to an opt-in page.
3:47:40Okay? Then, we'll have a VSSL and then
3:47:42we'll have a call. Okay? So, look, if
3:47:44they come through and they go through
3:47:46the DM, but they don't click on that,
3:47:47we'll message them. Okay? Okay. So,
3:47:48we'll message them inside the DM and
3:47:50we'll push to a call over here. If they
3:47:52do opt in and they go to the VSSL, they
3:47:54can book a call here. Then on top of
3:47:56that, we'll have emails, texts,
3:47:59retargeting. So, you'll see retargeting
3:48:01ads. A lot of people say, "Tar, I see
3:48:02your ads all the time after I start
3:48:03following you on Instagram." That's on
3:48:05purpose. We'll have groups. So, like
3:48:07we'll have screw group. We'll have
3:48:09events. We'll have voicemails.
3:48:13And so what happens is the leads that
3:48:15come through my system get hit way more
3:48:18often than the competition. And so even
3:48:20though my offer is not that unique
3:48:22because I'm doing so much onetoone
3:48:24reachouts on we do have calls as well.
3:48:26Because we're doing so much oneonone
3:48:28reachouts with DMs, calls, texts, all
3:48:30those things. The more touch points you
3:48:32can do that's onetoone, the better
3:48:34chance you're going to have of
3:48:34converting the sale because you got to
3:48:36remember it's about being unique, right?
3:48:38It's about doing things that other
3:48:39people aren't doing. So this essentially
3:48:42was how I was able to scale to, you
3:48:43know, $141 million. And then really I
3:48:46was spent a ton of money on ads. So as
3:48:47you are getting results, it's just
3:48:49spending more. So I spent about $40
3:48:50million and I made in return about $141
3:48:54million. Yes, the return is not as high
3:48:55as usual. Like usually you would want
3:48:57like a 4x return on ads. But you guys
3:48:58got to keep in mind when you're spending
3:49:00that massive amount, your ROI can go
3:49:02down at times, but like you know, would
3:49:04you spend 40 million to make 141? I'm
3:49:06assuming you would. It's not as good an
3:49:08ROI, but it's because as you go broader,
3:49:10the lead quality goes down a bit because
3:49:11you have to reach further and further
3:49:13and further to get there. So, this is
3:49:15exactly how I scaled $141 million in
3:49:17sales. Hopefully, this gives you guys
3:49:18kind of two insights. Number one is that
3:49:20you just need to have something in the
3:49:21health, wealth, or relationship niche.
3:49:23It doesn't even have to be that unique.
3:49:25What you need to make sure you focus on
3:49:26is once it's in one of those niches is
3:49:28that you just have a great follow-up
3:49:30process. It doesn't really matter about
3:49:31how good the funnels are. It doesn't
3:49:32really matter like how good your VSSL
3:49:34is. It's more about the follow-up
3:49:36process. And to be frank, I've won every
3:49:37award you can win from ClickFunnels. I
3:49:39have every single award past the $100
3:49:40million award, which is as high as it
3:49:41gets. And the reason I've gotten those
3:49:43awards is not because the funnel is so
3:49:45good. It's because my follow-up process
3:49:47is absolutely amazing. And by doing
3:49:49that, that's made a huge difference. So,
3:49:50that's how I've done $141 million in
3:49:52sales. If you guys like these types of
3:49:54videos where I just give you straight
3:49:55advice, no fluff, no BS, like just
3:49:57giving you the straight facts, make sure
3:49:59to subscribe because I do new videos
3:50:00like this each and every week. And I'll
3:50:02see you guys on the next video. There
3:50:03are so many ways to make $100,000 a
3:50:05month with digital products in 2026. So,
3:50:08in this free course, I'm going to break
3:50:09down the most effective digital product
3:50:11business models. What each one is, who
3:50:13it's for, [music]
3:50:14how to set it up, how to sell it, and
3:50:16then how to scale it to at least
3:50:18$100,000 a month and beyond. Now, I've
3:50:20sold digital products for over 8 years,
3:50:22and over the past 8 years, I've done
3:50:23$141 million in sales. So, this isn't
3:50:27just theory. I've actually done the
3:50:28things I'm about to teach you at a very
3:50:30high level. So, I'm going to give you a
3:50:32complete breakdown of low ticket PDFs
3:50:33and how to use them effectively. Then,
3:50:35I'll talk about the software and AI
3:50:37products. Then, we'll discuss live
3:50:38virtual events and challenges. I'm
3:50:40running one right now, by the way. So,
3:50:41you can actually join that by clicking
3:50:43down below. I'll explain online courses
3:50:45and who they might be best for. And
3:50:46then, I'll give an overview of online
3:50:48coaching and consulting, which will
3:50:50probably be the best option if you're
3:50:52just starting out. And then by the end
3:50:53of this video, you'll know exactly which
3:50:55model you should start with, what to
3:50:57build first, and how to stack these
3:50:58together into a real business that can
3:51:00scale to $100,000 a month and beyond.
3:51:03So, let's start by talking about low
3:51:05ticket PDFs, which are always one of the
3:51:06first things people want to start with.
3:51:08Everyone thinks, "Oh, yeah, it's super
3:51:10easy to make and I can sell it for $5.
3:51:12It's going to be really easy, so people
3:51:13get to pay five bucks." Then they make
3:51:16this nice looking PDF and spend all this
3:51:17time and energy and then nobody buys it.
3:51:19I made this exact same mistake in my
3:51:21first ever fitness business. I was
3:51:23selling a program for $47 and I was only
3:51:26able to make around two grand in three
3:51:27years. What people don't get is that
3:51:29unless you have an audience already,
3:51:31waiting to buy your stuff, money to put
3:51:33into advertising, or planning to go
3:51:34viral, selling at a low price will not
3:51:37help you get to $100,000 a month. But
3:51:39low ticket PDFs can still be extremely
3:51:41useful for lead genen, monetizing your
3:51:43current audience, or adding value to an
3:51:45existing package. So, I'll break down a
3:51:47super easy way to set up a digital PDF
3:51:49that you can sell, use as lead genen, or
3:51:52use as an add-on. Now, before we get
3:51:53started making any of these digital
3:51:55products, I'll just give a quick
3:51:56overview of how to think about the
3:51:57offers you'll be selling. So, first up
3:51:59is going to be that PDF. Now, I don't
3:52:01think a PDF should really be sold as a
3:52:02product. I really think you should be
3:52:04using it as lead genen. So, when I say
3:52:06that, you guys got a couple ways to do
3:52:08lead genen. So, first we have organic,
3:52:10okay? And organic is just going to be
3:52:11your social posts, referrals, talking to
3:52:14people, etc., okay? And then you have
3:52:16paid ads. Right now, if you're a
3:52:18beginner, you're probably not going to
3:52:19start with paid ads, but I want to walk
3:52:21through what you can do. So, if you're
3:52:22doing this organically, one of the best
3:52:24things I think you can do is what they
3:52:26call a two-step post. So, on social
3:52:28media, you've probably seen these all
3:52:29the time. I know you have. It's where
3:52:31people say, "Hey, if you want, you know,
3:52:33my free training for XYZ, comment down
3:52:34below." Or, "Hey, if you want this free
3:52:36training, comment fit down below." And
3:52:38then when they comment, the person or
3:52:40will either use an automation. So, they
3:52:42can use ManyHat or elite 360.io, io,
3:52:44which is what I use, and it will fire
3:52:47that PDF or that gimme or freebie,
3:52:50whatever you want to call it, to that
3:52:51customer, okay? Or to that client. So,
3:52:53they'll comment the word, it fires an
3:52:55automation, and then they'll send over
3:52:57the PDF or the training. So, it's really
3:52:59easy to set that up. That's usually the
3:53:01most common way because you're not
3:53:03running ads. You don't have them click
3:53:04on anything. They're usually going to
3:53:06send it via comment or maybe you send a
3:53:07DM, but it's going to usually be
3:53:09activated from a comment. Now, with paid
3:53:12ads, usually what will happen is from
3:53:13the paid ad, you have an opt-in page and
3:53:16then in return for them giving your
3:53:18email and phone number, you then will
3:53:19shoot them over the PDF via email. Now,
3:53:22in terms of making this PDF, it's
3:53:24actually really not that complex. People
3:53:26try to make it that way. The first thing
3:53:28you would do is figure out what you want
3:53:29the PDF to be about. So, if you were a
3:53:31fitness coach, you might do protein
3:53:32recipes or you might do the best way to
3:53:35lift or the best way to lose fat, etc.
3:53:37If you're a business coach, maybe you do
3:53:38something around ads or lead generation
3:53:40or sales. Like, it's got to be something
3:53:42around what they care about most. So, it
3:53:44could be a sales script breakdown or it
3:53:46could be your favorite way of lead
3:53:47generation or how to do DM ads or
3:53:49whatever, right? Like, whatever you
3:53:51think your audience is really going to
3:53:52want. Now, in terms of actually making
3:53:54the PDF, you got two ways you could
3:53:56really do it. So, number one is you're
3:53:58going to have Canva. Okay? Okay, so one
3:54:00of the easiest things to do is you can
3:54:01literally just take what you want on the
3:54:03PDF, put it on a, you know, Google note
3:54:06sheet and then send it over to an editor
3:54:08or you could go on Upwork or Fiverr.
3:54:10Really simple to do this. Uh, ton of
3:54:12people on there. And then they'll
3:54:13actually create the PDF. You can send
3:54:14them a pictures. You can send them like
3:54:16an example. And usually what I do is I
3:54:17send, hey, here's my information and
3:54:19make me a PDF similar to this one. I
3:54:21give them a example PDF. You can't just
3:54:24tell people like, hey, make me a nice
3:54:25PDF because that's different to
3:54:26everyone. So giving them an example or
3:54:28number two is you can actually do chat
3:54:30GBT. So what's cool now is you could
3:54:32take whatever you want that PDF, tell
3:54:34ChatGBT, hey, make me this PDF that's
3:54:35this many pages. It probably will just
3:54:37make it for you at this point. You
3:54:39didn't have to do it. Now back in the
3:54:41day, years ago, what I would do to
3:54:43actually get PDFs is I would write the
3:54:45PDF down and then I'd actually have to
3:54:47make it myself in something similar to
3:54:49Canva. They had something different back
3:54:50then. I can't remember what it was, but
3:54:52it wasn't Canva. And then I'd actually
3:54:53have to upload it to AWS. So for those
3:54:55you don't know AWS is is Amazon website
3:54:57services. I think that stands for
3:54:59website. Forgive me if I'm wrong but
3:55:00basically you would have to upload it
3:55:02into Amazon's database. This is where a
3:55:05lot of companies tech companies actually
3:55:06will hold together data and this is what
3:55:09allows so many tech products to be built
3:55:11and different things like that. So in
3:55:13short when you're making this PDF just
3:55:16make it about the most beneficial thing
3:55:18you can possibly think about and then
3:55:19you can either create it yourself in
3:55:20Canva or pay a graphic designer. It's
3:55:22really simple. They actually have other
3:55:24stuff now like Sorro and some other
3:55:26stuff you can actually use instead of
3:55:27Canva. Chat DBT would probably be this
3:55:29next go-to just it's really easy. You
3:55:31got to have the paid version but it
3:55:32could just build it out for you or you
3:55:34can make it manually like in Canva but
3:55:36then you have to upload it to AWS. Okay.
3:55:38Long story short is you just want it to
3:55:39be a link. It has to be clickable so
3:55:41when someone gets your PDF it's
3:55:42downloadable. You have to usually upload
3:55:44that to some type of system like data
3:55:47system which is AWS or a chat GBT can
3:55:50just kind of create it from scratch. But
3:55:52when it gives you that download link,
3:55:53you have to upload it somewhere, right?
3:55:55Because you can't just put a link to
3:55:56something. It has to kind of have like a
3:55:58database or home base that you're going
3:55:59to do it from. So once you have this
3:56:02PDF, it's really simple. I would use it
3:56:04more as a two-step post or a lead genen
3:56:06for paid ads. I wouldn't just sell it
3:56:08for five bucks because it's not going to
3:56:09move the needle. You'd have to sell a
3:56:10hundred, right, to make $500 and it's
3:56:13not going to move the needle at all in
3:56:14your life. And then on top of that,
3:56:15unless you have a huge organic
3:56:16following, it's not going to be a great
3:56:18thing to do. So, I would not personally
3:56:20do anything outside of using it for
3:56:22organic or paid ads as a lead genen. And
3:56:24then on top of that, when you when they
3:56:26opt in on this opt-in page for ads,
3:56:28usually the next page, you send them the
3:56:29PDF, but then the next page is going to
3:56:31be a VSSL with a button to book a call,
3:56:33right? So, there's going to be a button
3:56:34here. And so, it's like, hey, opt in,
3:56:36you get the PDF. Oh, on top of that, if
3:56:37you want to book a call now, because
3:56:38you're trying to push them to actually
3:56:40buy something that's more expensive,
3:56:41higher price. We're not trying to sell
3:56:43something super low. So, that's going to
3:56:44be number one is an actual PDF. So,
3:56:47that's how you can set up a PDF that you
3:56:49can sell anywhere from just a few
3:56:50minutes to no longer than 48 hours. It
3:56:52could be really fast. Now, like I said,
3:56:54if you're just starting out, this might
3:56:55not be the best option, but if you've
3:56:57got an audience already waiting to buy
3:56:59from you or a bunch of money to put into
3:57:01paid marketing, you could get started
3:57:02with this one right now. So, the pros is
3:57:04it's super easy to set up, super
3:57:06scalable. The cons is it's low margins.
3:57:09It can be difficult to start with no
3:57:10audience or funds. Now, the next digital
3:57:12product model I'm going to talk about is
3:57:14software and AI products. So, one of the
3:57:17things I'm actually doing right now,
3:57:18there's a lot of things out there. I'm
3:57:19want to walk you through what I'm doing
3:57:20because I think that makes the best case
3:57:22study. Something I did is first when
3:57:24you're making software, understand this
3:57:25is not usually for beginners. This is a
3:57:27great model. Most billionaires, if you
3:57:29guys look at the top three things they
3:57:31do, they do tech, private equity, so
3:57:32I'll just call it PE or they do hedge
3:57:34funds. Okay? So, if you go look at, you
3:57:36know, the Forbes list of the top
3:57:38billionaires in the world, almost all of
3:57:39them are in one of these three things.
3:57:41Okay? So, these are the big three. So,
3:57:43tech's great. The pro is that the
3:57:45leverage is insane. You don't need a lot
3:57:46of staff to get a lot of leverage, but
3:57:48if the tech isn't good, you're kind of
3:57:49dead in the water. So, what I did and
3:57:51what kind of became pretty easy is
3:57:52instead of starting tech from scratch,
3:57:54excuse me, you look for something that
3:57:56your clients already need. So, one of
3:57:58the biggest complaints that I get is
3:58:00messaging and DMing leads to try to get
3:58:03them to book a call. So, what I looked
3:58:05at is I said, "Okay, where are most of
3:58:06my clients coming from?" So, I would say
3:58:08about 50% of my clients to this day are
3:58:11still going to be trainers, right? So, I
3:58:13get 50% of kind of regular business
3:58:14owners and I get 50% trainers. Why do I
3:58:16get 50% trainers? Because I think I
3:58:17started in the fitness industry. So, I
3:58:19still get a lot of trainers. And then I
3:58:20said, "Okay, what's the biggest pain
3:58:21point they have?" Well, the biggest pain
3:58:23point is DMs to calls people complain
3:58:25about. They're like, "Oh my gosh, takes
3:58:26so much time. I have to look and find
3:58:28these setters. They're not good
3:58:30sometimes. Then I have to manage them."
3:58:31All these things. So, I said, "Okay,
3:58:32what if I could take this and I could
3:58:34create tech that they couldn't cancel?"
3:58:37Okay. So, just so you guys know, the
3:58:38average setter costs about $2,000 a
3:58:41month. All right? And that's part-time.
3:58:43Full-time is going to be closer to,
3:58:45let's say, 4K plus. All right? So,
3:58:47that's a typical setter. And then on top
3:58:48of that, they might not be that good.
3:58:50They have to take breaks. They got to
3:58:51sleep. You got to manage them. All those
3:58:53things. So, I said, "Okay, what if I
3:58:54could replace that with AI and I could
3:58:56make it $1,500 a month and it was better
3:59:00than all of their staff." Well,
3:59:02obviously, if I could do that, people
3:59:04would buy it. The hardest part is
3:59:05getting it to do that because I say,
3:59:07"Hey, I'll build this out for you.
3:59:09$1,500 a month money back guarantee if
3:59:11you don't like it and then it's rinse
3:59:13and repeat and then we'll continue to
3:59:14use it forever. So I've actually been
3:59:15building this for the last, you know,
3:59:17two years. I'd say the downside is it's
3:59:20a lot of buildout and there's a lot of
3:59:22stuff you don't know. So for example,
3:59:23some of the cons is software, right? And
3:59:26just building it. I don't really know
3:59:28how software needs to be built. I know
3:59:29what it needs to do, but I don't
3:59:31actually understand all the coding. So
3:59:32building that out, having people you can
3:59:34trust, right? because coders can kind of
3:59:36tell you whatever they want because if
3:59:37you don't understand coding, you can't
3:59:38really speak their language. It takes a
3:59:40lot of time and then on top of that, it
3:59:42takes a lot of we'll call it fixes. So
3:59:44meaning if you do a beta test, beta test
3:59:46being, hey, we just finished the
3:59:47software. Let's go ahead and test it
3:59:49out. The problem is if the feedback from
3:59:52the beta test is like, hey, this needs
3:59:53to be better. This isn't good. I don't
3:59:55like the overview. I don't like the
3:59:56display. This is really slow. You have
3:59:58to fix it. The pro is once it's done,
4:00:01it's very cheap to run, right? So, all
4:00:04you're basically paying for is the
4:00:05software. If I sell this for $1,500 a
4:00:07month, it probably cost me per client
4:00:09like I don't know like 30 bucks a month
4:00:12of actual like data usage versus like
4:00:15you're making 1,500. So, the margins are
4:00:16absolutely astronomical. On top of that,
4:00:19at least in my experience, I use uh one
4:00:21of the soft is high. Okay, so that's
4:00:22actually Alex Becker software. He
4:00:24charges me I want to say $1,500 $2,000 a
4:00:27month, something like that. and we
4:00:29actually don't really talk to his team
4:00:30for the last I want to say 2 3 years
4:00:31because once the software is up and
4:00:33running and you've asked all the
4:00:34questions then the workload to actually
4:00:36handle those customers goes way down. So
4:00:38that would be one of the benefits of
4:00:40software. The other con I guess that I
4:00:42left out would just be it's not really
4:00:43beginner friendly because I'm about
4:00:44$250,000 in the hole now. So usually
4:00:47when I look at software I think it
4:00:49should be coming from your first
4:00:50business. you move the funds into this
4:00:52and then it the software itself helps
4:00:55your current customer base do something
4:00:57that's super valuable. So the pros is
4:00:58it's really scalable and there's high
4:01:00upside. The cons is it's more
4:01:02complicated and it's very expensive to
4:01:03set up. So if you have the skills or the
4:01:05financial means to create software that
4:01:07can change an industry that has to be
4:01:09one of the highest upsides of all
4:01:10digital products, but it's usually not
4:01:12for beginners. Okay, this is going to be
4:01:13something that's a little bit more for
4:01:15experts. Now next up is virtual live
4:01:17events. So webinars and challenges are
4:01:19great if you don't want to sit around
4:01:20building something for six months in
4:01:21silence and instead you want sales
4:01:24improve fast. So one of the favorite
4:01:26things I'm doing right now back in the
4:01:27day back you know like when I say back
4:01:29in the day like it sounds super old but
4:01:30let's say back in 2018 most people would
4:01:33just do an ad and then they run it to
4:01:35some type of opt-in page and then they
4:01:36would do a auto webinar. Okay, auto
4:01:39webinar just means it's already been
4:01:40pre-recorded. they don't have to show up
4:01:42and you know people would try to make it
4:01:44look like it was real but it wasn't like
4:01:45it was an auto webinar and that would
4:01:46actually work like game busters back I
4:01:48want to say like seven years ago this
4:01:50was a typical funnel add opt-in webinar
4:01:52call okay then I came along I actually I
4:01:56feel like I did maybe someone else did
4:01:57but I came along and said hey instead of
4:01:58running it to an opt-in page let's do a
4:02:00DM let's do a opt-in let's do the uh
4:02:03webinar I'll just put auto here and then
4:02:05call and so the benefit was hey if
4:02:07they're from the webinar and they book a
4:02:09call great but if they don't I can also
4:02:11push them through via DM and that
4:02:13actually worked for I would say really
4:02:15well for two years. People still run DM
4:02:16ads. I still do them but they were way
4:02:19more effective back then because they
4:02:20were new. Now what I actually think is
4:02:22the most effective is trust is super low
4:02:24in the industry, right? So we'll just
4:02:25put a down arrow trust. And so what I
4:02:27would actually have you do at this point
4:02:28is run it to a challenge. Okay? So you
4:02:30add optin and then you might do a three
4:02:33or five day challenge. I like three-day.
4:02:35I'll explain why in a second. You could
4:02:36even test one day. And then you try to
4:02:38get them to book a call. So the benefit
4:02:40of a challenge is you're getting to
4:02:42build a lot of trust and trust is really
4:02:44low in the industry right now. So the
4:02:46fewer days the better in my opinion
4:02:47because each day you run a challenge you
4:02:49get drop off. So if the first day you
4:02:50have you know 30 people show up next day
4:02:52might be 25 next day might be 20 next
4:02:55day might be 15 last day is 10. So
4:02:57you're slowly going down because people
4:02:59get busy or maybe they're just like hey
4:03:00like I don't need anything else. So I
4:03:02would recommend a 3-day or a 1-day
4:03:04challenge. Now I've done a 5day for an
4:03:06hour. So here's some different examples.
4:03:08I did 5day for 1 hour. I did a 3-day for
4:03:112 hours. So each day was about 2 hours.
4:03:13If I'm going to do it one day, that's
4:03:14the next day I'm going to test. That
4:03:16would probably be like 6 hours. And so
4:03:19the benefit is like you get it all done
4:03:20in one go. The downside is it just takes
4:03:24a lot more time and more energy on that
4:03:26single day. But the benefit could be is
4:03:28hey, if you get 30 people to show up on
4:03:30the first day, all 30 people are going
4:03:31to see the pitch. They're going to see
4:03:32everything in between. And then you
4:03:34really see like who actually wants to
4:03:35buy. The downside is like the time and
4:03:37energy and effort investment because if
4:03:39you do these and it doesn't work or you
4:03:41don't get as many book calls as you
4:03:42like, that's not going to be as fun. So,
4:03:44usually what you want to do is in a
4:03:46perfect world, let's say, we'll just
4:03:47make this easy. Let's say you get 100
4:03:49leads. You'd want about a 30% show rate.
4:03:51So, 30% show. And then out of those 30%,
4:03:5410% would book a call minimum, right?
4:03:56So, usually that would be at least three
4:03:58book a call and then obviously you close
4:04:00at least one because we want to close at
4:04:01least 30%. So, you know, if you take
4:04:03took this to 5x, the goal would be, hey,
4:04:06we have 15 calls and then you could
4:04:07close, you know, three to four deals.
4:04:08And then depending on how much you're
4:04:10paying for the leads, it's not going to
4:04:11be quite that expensive. Okay. The only
4:04:13downside I've seen is if you don't get a
4:04:15good show rate, right? So, the biggest
4:04:16issue I've had when I do this is
4:04:17sometimes I just won't get a good show
4:04:18rate. Maybe it's Christmas, it's New
4:04:20Year's, it's Thanksgiving, so the time
4:04:22of the year is not great. So, I would
4:04:24never run this only full-time, but I
4:04:26would use it as a part of your process
4:04:28that you could use because if it's run
4:04:30correctly, it's really great as kind of
4:04:31extra to your main method. So, let's say
4:04:33you have a typical, you know, VSSL
4:04:36funnel. So, this is like, hey, I run
4:04:37this full-time. You do VSSL to a call
4:04:40and then in addition, you do a
4:04:42challenge. I think that's the best way
4:04:43to do it. I don't think you should only
4:04:45do a challenge. I think it should be
4:04:47part of your process, but I don't think
4:04:48it should be the only thing you do in
4:04:50your process. So, I really like this now
4:04:51because the trust in the industry is
4:04:53super super super low, but I don't think
4:04:54it should be the only thing you do. But
4:04:56challenges definitely work and I
4:04:57definitely would add it to your arsenal
4:04:59if you can have the proper setup. One of
4:05:00the downsides is the tech setup. So,
4:05:02it's a little bit harder to set up, but
4:05:03once you do set it up, you can rinse and
4:05:05repeat it for forever. So, the pros is
4:05:07it's high conversions and it's a perfect
4:05:09bridge to other offers. The cons is the
4:05:11time commitment. It's a little bit
4:05:12harder to scale because you can't do it
4:05:1424/7 and then there's some delivery
4:05:16risk. So, if you need money fast, a live
4:05:18event or challenge might be a good
4:05:19option for you. if you can get the leads
4:05:21and convert them efficiently. Now,
4:05:23building online courses and communities
4:05:24are great if you have a skill or
4:05:26framework that works and you can teach
4:05:27it clearly. You want something scalable
4:05:29that isn't tied to your time like
4:05:31onetoone. You want recurring revenue.
4:05:33So, like a community instead of chasing
4:05:34new sales non-stop and you want to turn
4:05:36your knowledge into an actual asset you
4:05:38can sell forever. So, I've done a couple
4:05:41communities. Usually what I've done in
4:05:43the past is if I'm running ads or I'm
4:05:45getting sales, I'll run, you know, just
4:05:48your typical VSSL, right? So, we've
4:05:50already seen this a couple times today.
4:05:52I'm running your typical VSSL and then
4:05:53after they buy, part of what they get is
4:05:56they get, you know, a course,
4:05:57curriculum, etc. And one of the things
4:05:58they get is a paid community, but
4:06:00they've already paid me, you know, 5 10
4:06:0215,000 plus dollars. The downside of
4:06:05this or the upside of that is like the
4:06:07community is just exhilarating, right?
4:06:09It's just extra. What some people want
4:06:11to do is they want to make a community
4:06:13that is where they actually make all
4:06:14their money. So instead, they might do
4:06:16an ad, they have an opt-in page, they
4:06:19push it to a sales page, and then they
4:06:21try to push them to a community. Now,
4:06:24I've tested this out. I'm not the hugest
4:06:26fan because one thing is what we were
4:06:28doing is we were selling it for $14.97
4:06:30for a year. So number one is you're not
4:06:32making quite as much money. You're
4:06:33making what? If I'm selling for 10K, I'm
4:06:35making what, eight times less. And then
4:06:37number two is the value is not as high.
4:06:39Because think of it, when you're selling
4:06:40group coaching, the value cannot be
4:06:42nearly as high as one to one. And a lot
4:06:43of people go, "Well, I don't want to do
4:06:44one to one because that's going to take
4:06:45my time." But once you get to $20,000 a
4:06:48month, you can hire a staff member for
4:06:49$5,000 and they can take over all the
4:06:51fulfillment and then you just give them
4:06:5310% of the upside. So if they get a
4:06:54resign or they get someone to upgrade,
4:06:56they get 10%. That is, in my opinion,
4:06:58the best way to use a community model
4:07:00would be as part of your high ticket
4:07:02program after you've sold something and
4:07:03then they get it as part of that
4:07:04package. I don't think this is the best
4:07:07model. A lot of people will try to say
4:07:08that, but you need a lot more volume.
4:07:11And again, just going back to what we
4:07:12said before, if you don't have a big
4:07:14viral organic audience where tons and
4:07:16tons of views come in, you're going to
4:07:17have to run ads. And if you run ads, the
4:07:19problem is if you're selling something
4:07:20for 14.97 a year or maybe even you're
4:07:22the person who does 97 a month, you have
4:07:25to sell it for like $50 to actually make
4:07:28any profit. And usually the rule of
4:07:29thumb with ads with low ticket. So low
4:07:30ticket, let's just say it's under 100
4:07:32bucks, you're going to spend $200
4:07:35upfront to make 97. The problem with
4:07:38that is you've just lost a negative
4:07:40upfront. Okay? And then you have to
4:07:42upsell to something else. We'll just say
4:07:44something else like this to actually
4:07:46make money. So I'm not a huge fan of
4:07:47this for beginners because trying to
4:07:49sell something for a low price is
4:07:50actually harder than a high price
4:07:51because I when I sell something for a
4:07:53lot, I can have a phone call. When I
4:07:54sell something for a little, I can just
4:07:56push them to a sales page. like I can't
4:07:58talk to someone for an hour to sell
4:07:59something for $97. I mean, you could,
4:08:01but you'll make literally no money. So,
4:08:03once you make that sale, you have to
4:08:04sell something else. And that is
4:08:06actually a lot harder to do. It takes a
4:08:08lot more expertise and experience
4:08:09because once you have them buy this
4:08:12thing here, you then have to push
4:08:14through emails, you have to push through
4:08:16texts, you have to push through, you
4:08:18know, dialing, like you'll have a dialer
4:08:20on the team, you have to do retargeting
4:08:21ads, all these extra things that as a
4:08:24beginner, you probably don't even know
4:08:25how to do. You might be like, "Look, I
4:08:26can only do one of those things or I
4:08:27don't know how to do any of these
4:08:28things." So, my personal opinion is if
4:08:30you're going to do the community, just
4:08:31make it part of your high ticket sale of
4:08:34whatever it is you're selling for a
4:08:35higher price, 1,500, 2,000, $3,000 plus.
4:08:38Don't sell it for a low ticket because
4:08:40then you have to sell something else on
4:08:41the back end. So, even the big companies
4:08:43who do this, if they're selling
4:08:44something for $97, they're selling it
4:08:47because they know they're going to get a
4:08:48percentage to buy something else on the
4:08:49back end. But that takes a lot of
4:08:51expertise and work that a lot of people
4:08:53probably aren't aware of. Something else
4:08:54I forgot to mention is actually how to
4:08:55produce them, how to sell them. So, back
4:08:56in the day, what I used was Kajjabi.
4:08:59Okay, you can still use Kajjabi now. But
4:09:01basically, I would shoot the videos, I
4:09:03shoot the content, and then Kajjabi was
4:09:05kind of a course builder, so to speak,
4:09:07where you go in and it'd have lives, and
4:09:08you put video one, video two, video
4:09:09three, you'd put the words, anything
4:09:11like that. What I use now is Elite 360.
4:09:14So, elite 36060.io. So, like I'll have
4:09:17my curriculum there, but also something
4:09:19else you can do is school. Okay. Now,
4:09:22the biggest reason I use school is the
4:09:23DM feature. I don't think you need
4:09:25school just for courses. Like, I don't
4:09:26actually think it's like the best thing
4:09:28for that necessarily, but I do like it.
4:09:30So, we actually will hold our stuff in
4:09:31elite 360.io. You can actually go get a
4:09:347-day free trial if you guys want to
4:09:35check that out. And then number two is
4:09:37we'll put it inside school. So, the the
4:09:39cool part is you don't have to be really
4:09:40technically savvy to host these types of
4:09:42courses or products because there's
4:09:44companies that have already kind of
4:09:45built this out for you. So, you just
4:09:46have to plug and play. Super super easy.
4:09:48But my suggestion is use one of those
4:09:50two. This is the one I predominantly
4:09:51use. And then we also use this, but this
4:09:53is more for our private clients, so to
4:09:55speak. Or this is for I should say our
4:09:57private clients. This is for our free
4:09:58clients or like free leads. And we kind
4:10:00of bring them in and give them a little
4:10:01bit of access. This is more for our
4:10:03private clients once they get inside our
4:10:04CRM because we just want to keep
4:10:05everything in one place. Neither one is
4:10:07like quote unquote superior. I
4:10:09personally use this more, but it's
4:10:11really the same thing. A car is a car.
4:10:12Gets you from point A to B. It's going
4:10:14to be just fine. So the pros is you
4:10:16produce it once and then you can sell it
4:10:17forever. Once it's done, it is done. The
4:10:19cons is it's harder to sell cold. It can
4:10:22take a while to create. And then there's
4:10:23production and marketing cost. So again,
4:10:25online courses and communities have a
4:10:26huge potential upside, but there's still
4:10:28a few barriers to entry if you're just
4:10:30getting started. So now I'm going to
4:10:32break down the simplest and easiest
4:10:33option. And honestly, this will probably
4:10:35work the best for most of you because
4:10:36you need nothing to get started. You
4:10:38just need time. You need a cell phone.
4:10:40That's it. There's no funnel. There's no
4:10:42website. No course. There's no fancy
4:10:43brand. If you have a skill that helps
4:10:45someone get a result and you can start
4:10:46getting paid $1,500 plus or more
4:10:49consistently, it's way faster than any
4:10:51other model on this list. Because
4:10:53coaching and consulting is just this.
4:10:55You solve a [snorts] problem for a
4:10:56specific person and then you charge for
4:10:58the shortcuts. You only have to be one
4:11:00step ahead of where your first customer
4:11:01is to get started. Because when I
4:11:03switched my business model from selling
4:11:04a $47 product that was fitness to
4:11:06selling a $1,500 program, I went from
4:11:09making $2,000 over three years to over
4:11:11$10,000 in a single week and then $141
4:11:14million over the next eight years. So
4:11:16this is the business model that changed
4:11:17everything for me and has allowed me to
4:11:19explore others. So the way this business
4:11:21model works is actually super super
4:11:22simple. The first thing we need to do is
4:11:24we need to price it accordingly. So
4:11:25people ask me all the time, they're
4:11:26like, Tanner, why don't you want to sell
4:11:28something for a low price? So there's
4:11:30only two ways to sell something for a
4:11:31low price. So, here's our lowpriced
4:11:32item. Okay, so you really only have two
4:11:34ways to sell anything. You could post
4:11:36about it organically, okay? Or you can
4:11:38run ads. Okay, so the issue with posting
4:11:40this organically is the amount of reach
4:11:42you would need to sell $47 items to make
4:11:45enough money to make profit. You have to
4:11:46be super famous. So Kim Kardashian,
4:11:49Kanye West, Donald Trump, like I'm
4:11:51talking super famous. LeBron James, like
4:11:53most of us just don't have that many
4:11:55viewers. So posting this and let's say
4:11:57you make 10 sales a month. Well, that's
4:11:59only 500 bucks basically. It's just not
4:12:02enough. So then you have to run ads. The
4:12:04problem when you run ads to this is
4:12:05usually when you run ads to a $47 item,
4:12:08it's going to cost you double. So it's
4:12:10going to cost at least $100 to make $147
4:12:14sale. Well, if you do the math, you guys
4:12:16are pretty smart. That's $53 and you're
4:12:19going negative. So you don't usually
4:12:21have the runway because the way that
4:12:22companies actually do this is they'll
4:12:24make a sale. Let's say they lose $53
4:12:26upfront, but then they upsell it to
4:12:29something that's a lot more expensive.
4:12:31That's not really a great model for
4:12:33beginners. Again, I think low ticket
4:12:34price is for very advanced individuals
4:12:36in business. So, I don't think this
4:12:37model works because most people do not
4:12:39have the budget to run ads nor the
4:12:40experience to actually upsell them to
4:12:42higher price things. So, they have to
4:12:44post about it, but the posts just never
4:12:45gain traction. So, they just kind of go
4:12:46in circles for years. This is the issue
4:12:48I see with the show Shark Tank. They go
4:12:50on there, they have a product, it
4:12:52doesn't go viral, they're hoping it goes
4:12:53viral. So because it doesn't then they
4:12:55run out of money and then they try to
4:12:56take money from the sharks. The sharks
4:12:58come in and take a crazy good deal and
4:13:00if it doesn't work out they don't care.
4:13:01If it does work out they make crazy
4:13:03returns. Like it's just not a great
4:13:04business model. Okay. So instead what I
4:13:07would recommend you do is you sell
4:13:09something that's at least $1,500 and you
4:13:11can do three or four months. Now why
4:13:12$1,500? Well let's just do the math on
4:13:14this. If I sell a fitness program for
4:13:16$47 and then I'm the competitor I sell
4:13:19for $1,500. Well, I can run a lot more
4:13:21ads to make that work because we have
4:13:23the same issue with posting, right? The
4:13:25posting is not going to work. Okay, so
4:13:27we already established that that won't
4:13:28work. That's not an option. So then the
4:13:30only other option left is ads. Well, the
4:13:32benefit when you charge that much is I
4:13:33could run an ad. Okay, I can spend let's
4:13:36say $500 on an ad. I do an opt-in page,
4:13:39right? Kind of your typical VSSL funnel
4:13:41or whatever you want to do. You could do
4:13:42DMs, etc. And so if I make this sell for
4:13:45$1,500, I still make $1,000 of profit.
4:13:50So that's the benefit, right? I can
4:13:52spend a lot more money to make a sale
4:13:54because I make a lot more money. And so
4:13:56the numbers, what they might look like
4:13:57on something like this is if I spend
4:14:00$1,000, we're excit
4:14:04$10 leads. So you get 50 leads. Okay?
4:14:0710% of those leads book a call, five
4:14:09calls. And then let's say, you know,
4:14:10close 30%. So let's say you close two.
4:14:13Well, if you closed two and you spent
4:14:15$500 and you charging $1,500, you just
4:14:18spent $500, but you made $3,000. Okay,
4:14:22so we're now at a total of $2,500 of
4:14:25profit. So, you can rinse and repeat
4:14:26that process. This is how I made all my
4:14:29money. This is how I scaled to $141
4:14:30million. I basically spent about $40
4:14:32million over the last eight years on ads
4:14:34and I made 141 million in return. I know
4:14:37it's more complex than that, obviously,
4:14:38but the point is the metrics have to
4:14:40make sense. A lot of people when they're
4:14:42starting these coaching businesses or
4:14:43consulting like they're trying to sell
4:14:45stuff for cheap because they think that
4:14:47the cheaper it is the easier it is for
4:14:48people to buy. That's actually not true.
4:14:50It maybe you get more people to buy like
4:14:5250. But the problem is it's not enough
4:14:54money. Instead I'd rather get three
4:14:56people to buy something at 1,500 or more
4:14:59versus 50 at 47. It's going to move the
4:15:01needle a lot faster. So this is actually
4:15:03the model I've used to generate $141
4:15:06million in sales. And the cool part is
4:15:08once you get something that works, you
4:15:09just rinse and repeat that process. So
4:15:11if I took that same funnel and I put a
4:15:14hundred or excuse me 40 million, right,
4:15:16we'll just do this and I pushed it
4:15:18through there. Well, as long as you're
4:15:20making money and it's working, right,
4:15:21which it has for me, it's really easy to
4:15:24get wealthy. And then people go, well,
4:15:25like what else do you have to do? Well,
4:15:26obviously you have to have like emails,
4:15:28right? You have to have texts. You have
4:15:30to have sales reps, right? So we'll just
4:15:32put sales here. You have to have staff.
4:15:34So yeah, you do have to start building a
4:15:36team and things of that nature, but the
4:15:37cool part is you get the leverage
4:15:38because the people on your team are
4:15:40doing the work and not you. So I
4:15:42basically was able over eight years to
4:15:43spend 40 million and do 141. Now the ROI
4:15:46is not going to be as high when you're
4:15:47spending that much money because
4:15:48Facebook has to go super broad, right?
4:15:51So what is that? That's about 3 and 1
4:15:52halfx versus like usually you get a
4:15:54typical four. But at the end of the day,
4:15:56would any of you not make the trade for
4:15:5840 million for 141? Of course you would.
4:16:00And that's kind of exactly what I did to
4:16:02make so much money in my consulting
4:16:03business. So the pros is this is the
4:16:05fastest path to real money. It's
4:16:06actually the easiest and there's no
4:16:08startup costs. And then the cons is it's
4:16:10time bound and it's harder to scale. But
4:16:12if you're able to sell a high ticket
4:16:13service and deliver for just a few
4:16:14clients, you will quickly have the money
4:16:16you need to scale your business by
4:16:17growing a team to help you fulfill just
4:16:19like I was showing you. And then you can
4:16:21reinvest back into ads to get more
4:16:23customers. All right, guys. So that's
4:16:24everything I want to cover this video.
4:16:25If you actually watch the entire thing,
4:16:27you now have a clear picture of what
4:16:29digital products look like in 2026 and
4:16:31more importantly, which one makes sense
4:16:33for you based on where you're at. So,
4:16:35let me recap the pros and the cons of
4:16:37each one real quick and then I'll rank
4:16:39them from easiest to hardest to start.
4:16:41So, first up is we have low ticket PDFs.
4:16:43The pros is it's easiest to create, it's
4:16:45fastest to launch, it's super scalable,
4:16:47great for lead gen or audience
4:16:48monetization, but the cons is it's low
4:16:50margins. It's hard to sell from zero
4:16:51without attention or money. It's not a
4:16:54great path to $100,000 a month by
4:16:56itself. Next up, we have software and AI
4:16:58products. Now, the pros of this is it's
4:17:00the highest upside. It's scalable. It
4:17:02can generate daily recurring revenue if
4:17:03it's sticky. The cause is it's the
4:17:05hardest to build, right? It's more
4:17:07expensive and complex. There's higher
4:17:08customer expectations, of course, and
4:17:10you can waste a ton of time if you don't
4:17:12validate demand. Next, after that is
4:17:14live events, webinars, challenges. The
4:17:16pros is it's the highest conversions.
4:17:18It's the fastest way to get cash plus
4:17:19proof. It's the perfect bridge into
4:17:21bigger offers. But the con is going to
4:17:22be the time commitment, delivery risk,
4:17:24hardness to scale unless you record and
4:17:26systematize it. The next one is going to
4:17:28be online courses and communities. So
4:17:29the pros is you build it once, it sells
4:17:31forever, it's scalable, the community
4:17:33adds recurring revenue and retention.
4:17:35The cons is it's harder to sell cold. It
4:17:36takes longer to produce. It needs
4:17:38marketing and proof to really work.
4:17:40Finally, you got coaching and
4:17:41consulting. The pros is it's the fastest
4:17:43path to real money. There's no startup
4:17:44cost. It's the easiest to validate. It's
4:17:46the best way to generate case studies.
4:17:48The cause is it's tiebound. It's hard to
4:17:50scale up unless you turn it into a
4:17:51group, a cohort, a course or a system.
4:17:53So now here's how I'd rate these from
4:17:55easiest to hardest to start. The first
4:17:57one is coaching and consulting. I think
4:17:59it's the fastest cash and the lowest
4:18:00barrier. That's what I would usually
4:18:01recommend. Next after that would be low
4:18:03ticket PDFs. It's easy to create, but
4:18:05it's harder to sell from zero, but it is
4:18:07simple. Next is live events, webinars,
4:18:09challenges. You need some confidence,
4:18:10right, and promotion, but it's a very
4:18:12fast payoff. Then you have online
4:18:13courses and communities. It takes more
4:18:15build time and there's also marketing
4:18:17needed, but overall it's decent. And
4:18:19then the finally, the hardest one is
4:18:20software and AI products, but it has the
4:18:22highest upside. So, if I was starting
4:18:23from zero today, I keep it simple. I'd
4:18:25start with coaching and consulting to
4:18:26get cash and proof. Then, I'd stack a
4:18:28live event or PDF to generate leads.
4:18:30Then, I'd build a course and community.
4:18:32And if I wanted the biggest long-term
4:18:33upside, which is what I'm doing now, I'd
4:18:35eventually get into software that works
4:18:36for your current customer base. So,
4:18:38comment below what you're selling and
4:18:39where you're at right now. And I'll tell
4:18:41you which one of these I'd start with
4:18:42first. And if you want me to go deeper
4:18:44on any one of these business models,
4:18:45just hit subscribe. I'm dropping more
4:18:47full trading videos like this all the
4:18:49time. I'll see you guys in the next one.
4:18:50The old internet is dying. And if your
4:18:52business can't adapt, it's going to die
4:18:54with it. If I'm still doing the same
4:18:55things that worked eight years ago when
4:18:57I first started, I would have been out
4:18:58of business a long time ago. Now, I've
4:19:00managed to stay in business for almost a
4:19:01decade. I've done over $141 million in
4:19:04sales and helped over 50,000 plus
4:19:06entrepreneurs grow their businesses,
4:19:07too. And none of that happened because I
4:19:09found some secret hack one time that
4:19:11worked forever. I've been able to
4:19:12maintain this level of success because I
4:19:14learned how to adapt. And I'm telling
4:19:15you this because I've lived on both
4:19:16sides. I've been the guy with big
4:19:18dreams, no money, living at my parents
4:19:19house trying to make an online business
4:19:21work. And I've been a multi-million
4:19:22dollar CEO with hundreds of employees
4:19:24adapting to keep my company afloat. Back
4:19:26then, you could just post mediocre
4:19:27content and still get attention. You
4:19:29could run simple ads, get cheap leads,
4:19:31you could copy a funnel and would easily
4:19:32start printing cash. That version of the
4:19:34internet is gone. Today, attention is
4:19:36more expensive, trust is lower, and
4:19:38competition is higher than ever before.
4:19:40And in 2026, [music] it's changing
4:19:42faster than ever. Platforms shift
4:19:44overnight. Ad costs are spiking,
4:19:45algorithms change, and what used to work
4:19:47for years could stop overnight. So, if
4:19:49your business is built on one platform,
4:19:50one traffic source, one offer, one
4:19:52tactic, [music] you're not growing,
4:19:53you're just surviving. And the second
4:19:54the internet shifts, you get wiped out.
4:19:56But if you understand what's actually
4:19:57happening and you adjust your strategy,
4:19:59you can grow faster right now than ever
4:20:01before because most people [music]
4:20:02refuse to adapt. So, in this video, I'm
4:20:04going to break down what parts of the
4:20:05internet are collapsing, why most
4:20:07businesses are getting crushed [music]
4:20:08right now, and the exact model I'd use
4:20:09in 2026 to build a business that
4:20:12actually survives and scales long term.
4:20:14When I first started running Facebook
4:20:15ads [music] back in 2017, it was so
4:20:17simple. I would just put up a shirtless
4:20:18picture with my offer and a ton of
4:20:20leaves to pour in. Be honest. My first
4:20:22offer that blew up was learn how to eat
4:20:23whatever you want without sabotaging
4:20:25results. The reason I sold that offer is
4:20:27everyone wanted to eat whatever they
4:20:29wanted, but they also wanted to look
4:20:30great, right? And so the only way I knew
4:20:32how to say that ethically is I'll teach
4:20:33you to eat whatever you want without
4:20:35sabotaging results, which put the
4:20:36framework in there that they couldn't
4:20:37just do unlimited amounts of food, but
4:20:39they could have the food they wanted.
4:20:41And because I was in great shape and I
4:20:42had a fitness background, I had been a
4:20:43division one football player. I was able
4:20:45to just use my physique with that
4:20:47tagline and absolutely crush the
4:20:49internet. And it worked really, really
4:20:50well. I actually was able to scale my
4:20:52business from zero to over $150,000 a
4:20:54month with that promise. And then once
4:20:56they got in the program, I work on
4:20:57teaching them that process, nutrition,
4:20:59training, all those types of things, so
4:21:00they'd get what I promised on, but then
4:21:02I would teach them the actual ropes to
4:21:04doing it. Another reason it worked is
4:21:05number one, attention was cheap. You
4:21:07could run ads with mediocre creatives
4:21:08and still get clicks. You didn't need to
4:21:10be [music] the best. You just need to
4:21:11basically exist. Number two, trust was
4:21:13easier. People just believed more. The
4:21:15screenshots, ad pictures, [music] I made
4:21:17$10,000 yesterday, the rent to Lambos,
4:21:19the fake gurus. The internet was just
4:21:21way less skeptical in 2016. Trust me, I
4:21:23saw the comments than it is now in 2026.
4:21:26People have been burned by fake gurus or
4:21:28they've tried programs and not committed
4:21:29and now they think everything's fake.
4:21:31So, they're cautious, they're tired, and
4:21:33they're way harder to impress even if it
4:21:34is true. Number three is basic
4:21:36information sold. A course could
4:21:37literally be here's how to do the thing
4:21:40and people would buy because they had no
4:21:41access. But now information is literally
4:21:43everywhere and with AI it's instant.
4:21:45[music] Number four is platforms gave
4:21:47free reach. You could build a whole
4:21:49business off one platform. Instagram,
4:21:50Tik Tok, YouTube, Facebook groups. Now
4:21:53platforms are paytoplay. They're crowded
4:21:55and unstable. So if your business
4:21:56depends on one channel, you don't really
4:21:58have a stable business anymore. Here's
4:22:00what's happening right now and why it
4:22:02feels like everything is harder. Number
4:22:03one, the supply of creators exploded.
4:22:05Everyone has a course. Everyone has
4:22:06coaching. Everyone has an agency.
4:22:08Everyone has a community. So attention
4:22:09is not only expensive, it's just hard to
4:22:11come by. Number two is people are so
4:22:13numb to marketing. They've seen every
4:22:15hook. They've seen I was broke. Here's
4:22:17my secret. [music] Here's the three
4:22:18steps. Quit your 9 to5. 10K a month. So
4:22:22if you sound like everyone else, you
4:22:24obviously are going to get ignored.
4:22:25Number three is AI is killing average
4:22:28content. If your value is basic tips or
4:22:31generic advice, repackage information,
4:22:33AI can do that literally instantly. So,
4:22:36average content is dead. Average [music]
4:22:37businesses are dead. Number four is
4:22:39algorithms are squeezing you. Platforms
4:22:41want you to pay, organic reach gets
4:22:43throttled, ads get more competitive,
4:22:46CPMs go up, and if you don't have strong
4:22:48creative plus a strong offer, you get
4:22:49destroyed. Number five is trust is the
4:22:52new currency. People don't buy the best
4:22:54product, they buy the product they trust
4:22:56will work. And trust takes proof,
4:22:58consistency, clarity, real results, a
4:23:00real brand. The old internet was
4:23:02attention first. The new internet is
4:23:04trust first. So now, here are three keys
4:23:06to help you survive and win in this new
4:23:08game in 2026. The first one is you have
4:23:11to become a specialist, not a
4:23:12generalist. [music] If your content is
4:23:13kind of everywhere, a little motivation,
4:23:15a little tips, a little lifestyle,
4:23:17people cannot place you. They can't
4:23:18place [music] you, they won't pay you.
4:23:19You need to be known for one specific
4:23:21outcome for one specific type of person
4:23:23because the specialist is who people
4:23:25trust and the generalist is who people
4:23:27scroll past. Key number two is you have
4:23:28to post more content. Period. Most
4:23:31people aren't losing because they're not
4:23:32talented. They're losing because they're
4:23:34invisible. And in 2026, the algorithm
4:23:36isn't rewarding perfect. It's rewarding
4:23:38volume plus consistency. If you post
4:23:40once or twice a week, you're basically
4:23:41[music] volunteering to lose. Because if
4:23:43you're giving yourself no data, no reps,
4:23:45no momentum, and you're letting everyone
4:23:46who's posting daily take all the
4:23:48attention, all the customers, [music]
4:23:49more content equals more chances to get
4:23:52seen, more chances to get shared, more
4:23:54chances to get leads. Key number three
4:23:56is you need to sell a system, not
4:23:58information. Information is everywhere
4:24:00now. Tips are free. AI can generate
4:24:02advice in 2 seconds. [music] So, if what
4:24:04you sell is basically just information,
4:24:06you're going to get crushed. What people
4:24:08actually pay for is a clear system
4:24:09[music] step by step exactly what to do
4:24:11in what order with deliverables,
4:24:13accountability, and an outcome. Because
4:24:14people don't want more knowledge, they
4:24:16want a result. So, if you've been
4:24:17feeling like, why does everything feel
4:24:19harder? It's not you. It's the way the
4:24:21internet is changing. But if you can't
4:24:23adapt, your business could literally die
4:24:24overnight or it could die slowly. So,
4:24:26here's your move starting today. Pick
4:24:27one niche and go deeper. One person, one
4:24:29problem, one clear outcome. Post more
4:24:31content than you think you need to daily
4:24:32if possible because reps create results
4:24:35and visibility creates sales. Stop
4:24:37selling info. Start selling a system.
4:24:38[music] A step-by-step process that gets
4:24:40a real outcome people actually want. If
4:24:42you can do that, you don't just survive
4:24:44the new internet. You become one of the
4:24:45people it actually rewards. [music] And
4:24:47if you want, comment what business
4:24:48you're building and what you're selling.
4:24:50And I'll tell you the number one change
4:24:51I make right now so you don't get left
4:24:53behind. Digital products are dead in
4:24:562026. Because right now, everybody's
4:24:58trying to sell the same lazy stuff. A
4:25:00generic course, a $5 PDF, a notion
4:25:02[clears throat] template, a prompt pack,
4:25:04a faceless how to make money guide. and
4:25:06they're confused why they're getting
4:25:07zero sales, refund requests, angry
4:25:09comments in a business that feels like
4:25:11it's going absolutely nowhere. So,
4:25:13here's the truth. Digital products
4:25:14aren't dead because people stopped
4:25:15buying. They're dead because people can
4:25:17smell low value instantly now. And in
4:25:202026, attention is more expensive, trust
4:25:22is lower, and competition is way
4:25:24smarter. Now, my name is Tar Chister.
4:25:25Over the last 8 years, my companies have
4:25:27produced over $141 million in sales.
4:25:29I've had to adapt through every version
4:25:31of the internet. Algorithm changes, ad
4:25:32cost, market saturation, all of it. And
4:25:34the reason I can say this confidently is
4:25:36because I still sell digital products
4:25:37today. And in 2026, we're doing about
4:25:40$53,000 per day from digital products
4:25:42and online offers, but only because we
4:25:44sell them the right way. So, in this
4:25:46video, I'm going to show you which
4:25:47digital products are basically cooked
4:25:48and not even worth trying. Why most
4:25:50people are wasting money trying to sell
4:25:51them, and what actually works in 2026 if
4:25:54you want consistent sales. And by the
4:25:55end, you'll know exactly what to build,
4:25:57how to position it, and how to sell it
4:25:59without feeling like you're begging.
4:26:00Certain digital products don't fail
4:26:01because they're digital. They fail
4:26:03because they're replaceable. In 2025,
4:26:05you could throw together a course, slap
4:26:07step by step on the landing page, run
4:26:08some ads, and get traction. In 2026,
4:26:11people have seen it all. Here's what
4:26:12changed. Number one is information is
4:26:14free and instant. If your product is
4:26:16basically here's what to do, they can
4:26:17get 80% of it for free in 10 minutes.
4:26:19So, if your value is information, you're
4:26:21competing with free content, creators
4:26:23who post everything, and tools that can
4:26:25summarize and explain anything on
4:26:26demand. Number two is the market is
4:26:28flooded with copypaste offers. Most
4:26:30digital products feel like I watched
4:26:32three videos and made a course. I copy
4:26:34someone's template and change colors. I
4:26:35turn common sense into a PDF. People
4:26:37don't mind paying. They mind paying for
4:26:39repackaged garbage. Number three, people
4:26:42don't want content. They want a result.
4:26:44Nobody wakes up wanting a 47 module
4:26:47course. They want more money. They want
4:26:48a better body. They want more clients.
4:26:51They want a skill. They want confidence.
4:26:53They want freedom. So when your product
4:26:55is content and not result, it dies.
4:26:58Number four, your product is not the
4:27:00problem. Your positioning is. Most
4:27:02people are selling a digital product
4:27:03like it's a thing. But in 2026, you
4:27:06don't sell a thing. You sell a
4:27:07transformation. And here's the line that
4:27:08matters. If your digital product doesn't
4:27:10create a clear outcome fast or doesn't
4:27:12feel different from everything else,
4:27:14it's not going to sell. Now, let's talk
4:27:15about the stuff people keep trying to
4:27:16sell that's not working for most people.
4:27:18Number one is generic make money courses
4:27:20with no proof. If you don't have proof,
4:27:22you've done it and can do it again. It's
4:27:24over. People are tired of gurus standing
4:27:26outside of a private jet or a Lambo
4:27:28claiming they will make you $10,000 a
4:27:30month. They want proof that your system
4:27:31works, little to no risk, and a lot of
4:27:34clarity. Number two is low ticket PDFs
4:27:36as the whole business model. A $5 PDF is
4:27:38not a business. It can be a lead magnet
4:27:40or trip wire. It can be a volume play if
4:27:42you already have insane traffic. But if
4:27:43you're relying on $5 to $20 products to
4:27:45change your life with no audience,
4:27:47you're setting yourself up to stay
4:27:48broke. Number three is big courses with
4:27:50no accountability. Nobody finishes them.
4:27:52And if people don't finish, they don't
4:27:53get results. If they don't get results,
4:27:55they don't recommend you. If they don't
4:27:56recommend you, your business dies. If
4:27:58you are just selling a course with no
4:27:59coaching or accountability behind it,
4:28:012026 will probably be a rough year for
4:28:03business. So to recap, the products that
4:28:05are basically dead are the ones that are
4:28:07generic [music] information only, low
4:28:09trust, low proof, no support, and no
4:28:12speed to result. So what's the fix?
4:28:14Here's the truth. Digital products
4:28:15aren't dead. Weak offers are dead. And
4:28:17what works in 2026 is digital products
4:28:20that are built like this. Number one,
4:28:22productize outcome, not content. So stop
4:28:24selling the course. Sell get your first
4:28:26three clients in 14 days without XYZ
4:28:29thing or drop 10 pounds in 30 days with
4:28:31XYZ method or fix your ads in one
4:28:33weekend without doing XYZ thing or build
4:28:36your offer in 7 days and make a sale or
4:28:37get a full refund. Specific, measurable,
4:28:40fast and low risk. Number two is
4:28:42implementation baked in. You need one of
4:28:44these done with you calls, coaching
4:28:46support, checklist plus accountability,
4:28:48community and weekly feedback, reviews,
4:28:50audit, submissions. Not because you want
4:28:52more work because people pay for
4:28:53results, not lessons. Number three would
4:28:56be proof loops. Your product must create
4:28:58proof for the buyer quickly because
4:28:59proof is what sells your next buyer. So
4:29:01build it so that in week one or two they
4:29:03get a win. They can post. First lead,
4:29:05first sale, first result, first
4:29:07milestone. Number four, high ticket
4:29:09core. Low ticket entry. Here's what I do
4:29:11in 2026. Low ticket offer equals get
4:29:14attention. Builds trust and filters
4:29:16serious people. High ticket offer equals
4:29:18funds your life. Buys you time. Scales
4:29:20the business. Most beginners do the
4:29:22opposite. They try to get rich off cheap
4:29:23stuff and then they wonder why it's
4:29:25impossible. Number five is you want to
4:29:26niche down and go deeper, not wider and
4:29:28generic. In 2015, you could be broad.
4:29:302026, the winners are specialists. Don't
4:29:33sell fitness. Sell fitness for busy dads
4:29:35who travel. Don't sell business. Sell
4:29:36offer creation for contractors. Legion
4:29:38for gym. Sales for coaches. Specific
4:29:41equals believable. Believable equals
4:29:43buyers. Number six, content that earns
4:29:45attention daily. In 2026, distribution
4:29:48is the business. The product can be
4:29:49amazing. If nobody sees you, you lose.
4:29:51The new meta is short form content for
4:29:53reach, long form for authority,
4:29:55community for retention, and a clear
4:29:57offer for conversion. Digital products
4:29:59are dead in 2026. Unless your digital
4:30:01product is tied to a real outcome with
4:30:03real implementation, real proof, that's
4:30:05it. Information only will not work in
4:30:072026. Transformation with support is
4:30:10unstoppable. So, if you've been trying
4:30:11to sell a digital product and it feels
4:30:13like nothing is working, it's not
4:30:14because digital products don't work.
4:30:16It's because your product is positioned
4:30:17like content. And in 2026, content isn't
4:30:20valuable. Results are valuable. So,
4:30:22here's what I want you to do. Take your
4:30:24current digital product idea and ask
4:30:25yourself, what is the exact outcome? How
4:30:28fast can they get a win? What support
4:30:30makes it actually happen? And what proof
4:30:31will it create? If you can answer that,
4:30:33your product might not be dead. It could
4:30:35be about to print money. If you want,
4:30:37comment below on what digital product
4:30:39you're trying to sell, and I'll tell you
4:30:40exactly how I tweak it for 2026 so it
4:30:43actually converts. And if you need help
4:30:44starting your business, I made an entire
4:30:46course on how to start. You can click
4:30:47here to watch it for free. Make sure to
4:30:49subscribe and I'll see you guys in the
4:30:50next one. I built a $10 million business
4:30:52by the age of 27. I'm going to show you
4:30:54exactly how I did it. Eight years ago, I
4:30:56lived at my parents house and made only
4:30:58$2,000 in my business in total over
4:31:00about 3 years. Today, I've done over
4:31:02$141 million in sales, and I've helped
4:31:04over 50,000 plus clients generate well
4:31:06over a billion dollars and counting. And
4:31:08the truth is, if I had to do it all over
4:31:10again, I could because it all just came
4:31:12down to understanding a few key
4:31:14principles. In this video, I'll show you
4:31:15exactly what those key principles are
4:31:17and the 30-day plan that I'd use if I
4:31:19had to start over and rebuild it all
4:31:21even faster. Now, principle number one
4:31:23is what allowed me to go from making
4:31:24$2,000 in 3 years to making over $10,000
4:31:27in a single week. So, all throughout
4:31:29high school and college, I played
4:31:30American football for any of you guys
4:31:31who don't live in the USA. And I had the
4:31:33dream of playing in the National
4:31:34Football League or the NFL. Once I
4:31:36realized that wasn't going to work out,
4:31:37I dropped out of college because I also
4:31:39realized I didn't want to be a petroleum
4:31:40engineer, which I was studying at the
4:31:42time. Now, I did have great grades for
4:31:44all you guys who are throwing in shade.
4:31:46I had a 3.9 GPA and had just been
4:31:48accepted to transfer to Texas A&M
4:31:49University, which at the time was the
4:31:51number two engineering school in the
4:31:52country. I had about a year and a half
4:31:53left to finish my degree. And usually
4:31:55the first year out of college as an
4:31:56engineer, you're going to be making well
4:31:58over $100,000 a year. But I knew that
4:32:00wasn't going to make me happy. So, I
4:32:02dropped out. And then I tried starting
4:32:03my business. And from 22 to 25, I failed
4:32:05miserably to be honest with you. So bad,
4:32:07in fact, that it makes me laugh because
4:32:09I only made about $2,000 total in that
4:32:11time span. I was working part-time as a
4:32:12server at Olive Garden while also trying
4:32:14to run my online fitness business
4:32:15simultaneously. Shout out to Olive
4:32:16Garden and their bread sticks. For
4:32:18years, I was making essentially no money
4:32:20selling this $47 fitness program. And I
4:32:22was really stuck in my business. That's
4:32:23what brought me to my first principle. I
4:32:25knew that I needed a mentor because at
4:32:27that point, it wasn't that I wasn't
4:32:28working hard. I was working super hard.
4:32:30I was posting content. I was training
4:32:32clients. I was answering DMs. I was
4:32:33trying different things. I was watching
4:32:34every YouTube video known to man. Doing
4:32:36everything I could think of to do. But I
4:32:38didn't really have a real plan. And the
4:32:39truth is, you can work your ass off and
4:32:41still be running in circles if you're
4:32:43learning from people who've never
4:32:44actually built what you want. So, I made
4:32:45a decision. I'm going to find someone
4:32:47who already has a result I want. And I'm
4:32:48going to do exactly what they did. So,
4:32:50I'm going to copy the framework until I
4:32:52understand it well enough to make it my
4:32:54own. So, when a mentor reached out to me
4:32:56and said the price to work with him was
4:32:58$5,000, I knew I needed to take the risk
4:33:00and make the investment in myself. And
4:33:02that's when everything finally started
4:33:04changing. They looked at my business in
4:33:05like 10 minutes and pointed out the real
4:33:07problem. It wasn't my work ethic. It
4:33:09wasn't my content, it was that my offer
4:33:10was weak. I was selling a cheap program
4:33:12to strangers online with no real reason
4:33:14for them to buy right now and no real
4:33:15reason to believe it will work. So, they
4:33:17gave me a new way to think about it.
4:33:18Stop trying to sell a workout plan.
4:33:20Start selling a result with a clear
4:33:22path. Remove the risk and charge way
4:33:24more for it. Like, I was charging 47
4:33:25bucks and they said charge 1,500. So,
4:33:27once I rebuilt my offer using that
4:33:28framework and I started selling my
4:33:30fitness packages for $1,500 for a
4:33:32four-month plan, that's when I went from
4:33:34struggling for years to doing over
4:33:35$10,000 in a single week. So principle
4:33:38number one is simple. Borrow the
4:33:39blueprint. Learn from the people who
4:33:41have done what you're trying to do.
4:33:42Because until you have the right
4:33:43knowledge, you'll keep putting time and
4:33:45effort in the wrong places. Because if
4:33:46it took me 3 years to make $2,000 on my
4:33:48own, but one week to make $10,000 after
4:33:51getting the right guidance, that tells
4:33:52you everything you need to know about
4:33:53how expensive figuring it out yourself
4:33:55really is. If you're stuck, finding a
4:33:57mentor is step one. But it only works if
4:33:59you're willing to do exactly what they
4:34:02tell you. Which brings me into principle
4:34:03number two. This is what allowed me to
4:34:04scale to over $1 million a month within
4:34:06my first 18 months. And it's simple
4:34:08because most people avoid it because it
4:34:10forces you to stop playing small
4:34:11business owner and start thinking like
4:34:13an operator. You have to reinvest your
4:34:14money into marketing and people to buy
4:34:16growth. Because once I fixed my offer
4:34:17and it start working, I had two choices.
4:34:19Keep doing everything myself and stay c
4:34:21by my time. Use the cash the business
4:34:23was generating to buy ads for marketing
4:34:26and buy a team for fulfillment. And
4:34:27that's the moment you stop hustling and
4:34:29you actually can start scaling. Now
4:34:31scaling really isn't about doing more.
4:34:33It's not posting more. It's not working
4:34:34longer hours. Scaling is turning dollars
4:34:36into customers and turning customers
4:34:37into more dollars without you being that
4:34:39bottleneck. So, here's a rule you can
4:34:40follow. Every dollar the business makes
4:34:42has a job. Some of it goes to ads to
4:34:44bring in leads consistently. Some of it
4:34:45goes to people so the service or product
4:34:47gets delivered at a high level. And my
4:34:49job becomes building systems so the
4:34:51quality stays high as volume increases.
4:34:53But here's the trap a lot of skilled
4:34:54people fall into. They finally get
4:34:56something working after a long time and
4:34:58then they protect the money like it's
4:35:00the goal. But the money isn't the goal
4:35:01at the beginning. It's fuel. And if you
4:35:03don't use that fuel to increase your
4:35:05capacity and your lead flow, you're
4:35:06going to stay stuck at whatever level
4:35:08your personal time can handle. So
4:35:09principle number two is use your profits
4:35:12to buy back your time and to buy more
4:35:14attention. That's how you're going to
4:35:15scale. You don't need to be the best in
4:35:17the world. That's a common myth. You
4:35:18just need an offer that converts and a
4:35:20way to get in front of people, usually
4:35:22with ads, and a team that can fulfill it
4:35:24without you doing everything. And once I
4:35:26actually understood that, it became a
4:35:28game of levers. If I want more sales, I
4:35:30increase volume with ads. If I want to
4:35:32handle more clients, I increase
4:35:33fulfillment capacity with the team. If I
4:35:35want it to all stay smooth, I build
4:35:37systems so it runs the same every single
4:35:39time. So now the question becomes, okay,
4:35:41how big can this get and how long can it
4:35:43last? Which brings me to principle
4:35:44number three. This is what's allowed me
4:35:46to keep growing even a decade in.
4:35:48Because the truth is, once you start
4:35:50making real money, the biggest threat
4:35:51isn't your competition. It's you. It's
4:35:53your ego. It's chasing status. is
4:35:55turning your business into an ATM for
4:35:57look at me purchases like a Lamborghini
4:35:59that I bought in the past. Instead of
4:36:00using it like a machine that actually
4:36:02compounds and gives you freedom in life.
4:36:03And I learned this the hard way when I
4:36:05was making around $1 to $2 million per
4:36:06month. I bought a Lamborghini for
4:36:08$500,000. And don't get me wrong, I
4:36:10could afford it. I had more than enough
4:36:12money. But here's what nobody tells you.
4:36:13Chasing status and approval of other
4:36:15people gets old fast. At first, it feels
4:36:17insane. People look, you feel like you
4:36:19made it. Then a few weeks go by and it's
4:36:21just a car with a whole bunch of
4:36:22maintenance and bills. every little
4:36:23inconvenience starts to stack up. And it
4:36:25hit me. I made all this money to get
4:36:27freedom. Freedom to do whatever I want.
4:36:28And then I trade my freedom for a bunch
4:36:30of stuff that doesn't really matter. And
4:36:31that's when I realized something that
4:36:32changed everything. Status purchases
4:36:34don't make you rich. They keep you from
4:36:36staying rich. So I flipped the whole
4:36:37mindset. Instead of spending money to
4:36:39impress people who don't care, I started
4:36:40spending money to buy freedom and
4:36:42growth. So here's what I do now. I keep
4:36:44emergency funds, right? So I'm never
4:36:45stressed or forced into bad decisions. I
4:36:47put money into assets [music] that don't
4:36:49depreciate, like a car. and I reinvested
4:36:51aggressively into the only thing that
4:36:53can compound forever, my team, my
4:36:54systems, and my business. I spend money
4:36:56on traveling and experiencing new places
4:36:58and things because the real flex isn't a
4:37:00car. The real flex is waking up with
4:37:01zero financial stress, knowing you can
4:37:03survive any downturn and being able to
4:37:05scale without burning out. So, principle
4:37:07number three is don't chase status,
4:37:09chase freedom, reinvest, build assets,
4:37:11build a team, build real infrastructure
4:37:13because the goal isn't to have a big
4:37:14month. The goal is to build something
4:37:16that keeps growing year after year, even
4:37:18when you don't feel motivated, even when
4:37:19the market changes, even when life gets
4:37:21chaotic, cuz it will. And once you
4:37:23understand that, you stop thinking like
4:37:24a consumer, and you start thinking like
4:37:26a real CEO. So now, here's the exact
4:37:2830-day plan I would use if I was
4:37:29restarting from zero. From day 1 to 7, I
4:37:32would choose a niche to create an offer
4:37:33in. But I wouldn't just choose any
4:37:34niche. I would specifically focus on
4:37:36industries related to health, wealth, or
4:37:37relationships. Those are the three major
4:37:39pain points that human beings struggle
4:37:41with consistently. Everyone wants better
4:37:43health, whether that means losing
4:37:44weight, getting stronger, sleeping
4:37:45better. People always need solutions
4:37:46related to health. Everybody always
4:37:48wants more wealth, obviously, and
4:37:49financial security. That's why you're
4:37:50watching this video right now. And
4:37:52lastly, everyone wants better
4:37:53relationships. These are the only three
4:37:55niches that you should create an offer
4:37:57under. Everything someone does ties back
4:37:59to one of those three things. That's a
4:38:00fact. But obviously, your offer will
4:38:02need to be unique and specific in order
4:38:04to stand out and attract the right
4:38:05customers. So, from day 1 to 7, find
4:38:07your niche. And then from days 8 to 14,
4:38:09find a specific problem within that
4:38:11niche that you can solve and create an
4:38:13offer that people will pay premium
4:38:14prices for. For example, instead of just
4:38:16being like, "Lots are overweight. I help
4:38:17people lose weight, which is boring."
4:38:19Maybe you notice that all the dads on
4:38:20your son's hockey team have beer
4:38:21bellies. So that can become your avatar,
4:38:23hockey dads. Now, when creating an
4:38:24offer, it needs to have four things. And
4:38:26I'm selling this formula from Alex
4:38:27Herozy's book, $100 million offers
4:38:29called the offer value equation. Now, I
4:38:31was already creating offers like this,
4:38:33but I never heard it explained so
4:38:34simply, so shout out to Alex for that.
4:38:36Basically, every good offer needs to
4:38:37have these things to be slammed up.
4:38:38Dream outcome, perceived likelihood of
4:38:40achievement, time delay, and then effort
4:38:41and sacrifice. So, for example, your
4:38:43offer could become, "I help hockey dads
4:38:45drop the beer belly before the end of
4:38:46the season while catching every game."
4:38:48It says something broad and unappealing
4:38:50like, "I'll help anybody lose 50 lbs on
4:38:51a week by not eating or sleeping." Once
4:38:53you know who you're targeting, you can
4:38:54understand their pain points, their
4:38:55goals, and how to help them in a way
4:38:57that feels personalized to them. That's
4:38:58how you get people to pay high prices
4:39:00for your services, even if you're just
4:39:01starting out. Now, obviously, you need
4:39:03to have a good product and be able to
4:39:04deliver your clients amazing results as
4:39:06well, but you aren't going to have any
4:39:07clients if [music] you don't perfect
4:39:09your offer first. You got to get people
4:39:10to buy before they can see how good your
4:39:12product is. So, use the offer value
4:39:13formula and create your offer specific
4:39:15for your niche that people would feel
4:39:16stupid saying no to. Then, from days 15
4:39:18to 30, it's going to be all about
4:39:20finding leads and getting your first
4:39:21high ticket sale. So, you need to
4:39:22understand where your avatar is and what
4:39:24to say when you find them. So, for this
4:39:26hockey offer, I would probably start by
4:39:27looking on Instagram and Facebook. I
4:39:29look under hashtags like hockey dad,
4:39:30beer league, local minor hockey
4:39:32teammate, etc. Now, once you find your
4:39:34ideal avatar, you're going to send them
4:39:36a simple non-intrusive message. So, it
4:39:37might sound something like this. Wow,
4:39:39looks like number 19 is killing it this
4:39:40year. Is that your son? I used to play
4:39:42for so and so team. It was a blast.
4:39:43Okay, something personalized. You're
4:39:45going to send a hundred of those a day.
4:39:46Now, it seems like a lot, but it's
4:39:47really only about 20 messages an hour
4:39:49for 5 hours of work. So, yeah, it's not
4:39:51efficient, but you can do it or stay
4:39:52broke or work 5 hours in some random job
4:39:55working for someone else. It's your
4:39:56choice. You're going to look for about
4:39:5715% response rate. If it's cold, meaning
4:39:59it's a person who doesn't follow you. If
4:40:01it's warm, you can look for about 30%.
4:40:03So, you can send 100 messages, 15 to 30
4:40:05people respond. Now, once they respond,
4:40:06you're going to gently lead them into a
4:40:08DM script. So, after they say, "Oh,
4:40:10yeah, the team is doing so good." Blah,
4:40:11blah, blah. So, then you're like, "Yeah,
4:40:13that's crazy. Wish I could catch more
4:40:14games, but I'm always working. What do
4:40:16you do for work?" The work question
4:40:17always works. Now, we're in the script,
4:40:19right? We're in the process. So, they're
4:40:20going to say, "Oh, I do XYZ." You don't
4:40:22care what they say. Then you say, "Nice.
4:40:23Does that keep you busy?" Everybody says
4:40:25it keeps them busy. Trust me, no one
4:40:26says they're lazy. So, they're always
4:40:27going to say, "Yes, that keeps me busy."
4:40:29Which then opens the door for you to
4:40:30say, "Does that make it hard to keep up
4:40:32with your XYZ goals?" In this case,
4:40:33we're going to say, "Fitness goals."
4:40:34They're going to be like, "Yeah, it
4:40:35actually does." So, then you can ask,
4:40:37"Okay, like, what are you struggling
4:40:38with? What have you tried before? Have
4:40:40you ever had a coach?" Once they go
4:40:42through that, you're now ready for the
4:40:43pitch. So, you say, "Okay, so, hey, I
4:40:45actually do this fitness stuff all day
4:40:47long. I don't know if you care or not,
4:40:48but like I'd be happy to hop on a call
4:40:49with you if you want some help." Now,
4:40:50the goal is to get them on a short 5 to
4:40:5210 minute call where we can book in
4:40:53another call, which is going to be the
4:40:55sales call, which is going to be where
4:40:56we close a deal. From the 30% that
4:40:58responded, you can look to book maybe
4:40:59three to five calls and close one to
4:41:01three. So, you want to get about 10% of
4:41:03those people to book a call. So, from
4:41:04days 15 to 30, I would focus on sending
4:41:06out 100 cold messages to my ad deal
4:41:08avatar type every single day. Even if
4:41:09you booked 15 calls and closed five for
4:41:11$1,500 each, you would almost be at
4:41:13$10,000. And that's exactly how I made
4:41:15my first $10,000 the first week I
4:41:17switched to the strategy. Now, if you
4:41:18need help with the specific DM and phone
4:41:20scripts that will close high ticket
4:41:21clients consistently, drop a comment
4:41:22under this video and I'll point you in
4:41:24the right direction because I have a ton
4:41:25of videos on the channel and free
4:41:27resources that go into exactly what to
4:41:28say at each stage. So, those are the
4:41:30three principles that changed everything
4:41:32for me. Get a mentor, reinvest in
4:41:34yourself, and stop chasing status. You
4:41:36can keep compounding. If you master
4:41:37those, you won't just make money once,
4:41:39you'll build something that grows year
4:41:40after year. If you found this video
4:41:42valuable, make sure to like and
4:41:43subscribe because I'm dropping
4:41:44everything you need to know to grow and
4:41:45scale your business right here on this
4:41:47channel. I'll see you guys on the next
4:41:48one.
4:41:48>> I make $53,000 a day. And in this video,
4:41:51I'm going to show you exactly how so
4:41:52that you can too. So, make sure to stick
4:41:54to the end because if you don't, you can
4:41:56miss out on a life-changing opportunity.
4:41:58Now, most people hear something like
4:42:00$53,000 a day for one digital product
4:42:02and immediately assume it's either fake,
4:42:04exaggerated, or only possible for
4:42:06someone with a massive audience or a
4:42:07huge team behind them. And that's
4:42:08exactly why they never get anywhere
4:42:10close to it because they dismiss it
4:42:11before they actually understand how it
4:42:13works. They think it requires something
4:42:14complicated, something they don't have
4:42:16access to, or something that's out of
4:42:17reach. When in reality, the model itself
4:42:19is a lot simpler than people expect.
4:42:21Now, at the same time, there's another
4:42:23group of people who are quietly building
4:42:24these kinds of systems without drawing
4:42:26attention to it. And their approach is
4:42:28completely different. They're not
4:42:29launching new products every month.
4:42:30They're not constantly reinventing what
4:42:32they're doing. And they're definitely
4:42:33not trying to do 10 different things at
4:42:34once. Instead, they focus on one thing.
4:42:37They build it correctly, and then they
4:42:38put all their energy into distribution
4:42:40and scale. That's where the real
4:42:42difference comes from. What's happening
4:42:43right now is a shift away from
4:42:44complexity and toward leverage. The
4:42:46people who are winning are not the ones
4:42:48doing more work. They're the ones
4:42:49building systems that allow them to do
4:42:50less while producing more. And if you
4:42:52don't understand that shift, you keep
4:42:54chasing new ideas, strategies, and new
4:42:56opportunities without ever actually
4:42:57building something that compounds. So,
4:42:59in this video, I'm going to break down
4:43:00exactly how one digital product can
4:43:02generate over $53,000 a day. How the
4:43:04system behind it actually works and how
4:43:06you can replicate the same structure for
4:43:08yourself. Not in theory, not in a
4:43:10motivational way, but in a way where you
4:43:11can actually understand the mechanics
4:43:13and apply it. Before we get into that
4:43:14though, let me give you a bit of a
4:43:15background on myself so you understand
4:43:17that I had the credentials to speak on
4:43:19this matter. My name is Sarah Chisner,
4:43:20and over the last eight years, I've
4:43:21generated over $141 million in sales.
4:43:24I've spent over $40 million on ads. I
4:43:26worked with over 50,000 plus clients
4:43:27across multiple companies. I built NCL
4:43:29teams past 100 plus employees and
4:43:31installed growth systems across dozens
4:43:33of businesses doing $10,000 a month all
4:43:35the way up to multi-million dollar per
4:43:37month. With that being said, let's get
4:43:39into it. So, I want to show you guys the
4:43:40easiest way to do this. I'm going to
4:43:42show you with math and logic, okay?
4:43:44Because a lot of people get very
4:43:45emotional about this, but it's actually
4:43:46very simple. Every human being wants
4:43:48more health, wealth, or better
4:43:51relationships. So, I'll make some
4:43:53examples to drive home the point. If
4:43:55someone wants to get in better shape,
4:43:57they're going to go to the gym or
4:43:58they're going to eat healthier. Like,
4:43:59they're not, it's not that they want to
4:44:01go to the gym, per se, or they want to
4:44:02eat healthy. They just want to have
4:44:03better health. If someone wants to make
4:44:05more money, they might be watching this
4:44:06YouTube video like you. It's not that
4:44:07you necessarily want to watch this
4:44:09video. You're just hoping this video
4:44:10will help you make more money. If
4:44:11someone wants better relationships, they
4:44:12might hire a psychologist or a
4:44:14therapist, right? The reason they're
4:44:15doing that is because they're hoping
4:44:17it's going to improve their
4:44:18relationship. They're not just hiring
4:44:19them to hire them, right? Like, nobody
4:44:20wants to just spend money to spend
4:44:22money. So, what you need to do is you
4:44:24first need to understand that your offer
4:44:25has to tie back to that. If it's just
4:44:27feel happier or feel better or something
4:44:29weird, it's not going to work. So,
4:44:31whenever you have an offer, it needs to
4:44:32tie back to one of these three main
4:44:34things because this is what's going to
4:44:35allow you to push up the price point. If
4:44:37you can do that, people will pay a lot
4:44:38more money. So, that's number one. Now,
4:44:40once you have figured out what you want
4:44:42to sell here, let's say here's three
4:44:44different examples. Okay? So, I could do
4:44:46fitness coaching. Okay? That's very
4:44:47basic, but I'm going to just give you
4:44:49guys a couple easy examples. Okay? One
4:44:50could be a um like a ops manager. Okay,
4:44:53so this could even be a job or a CEO,
4:44:55but like you're helping people operate
4:44:57their business better. So, it's going to
4:44:58help them make more money.
4:44:59Relationships. Okay, you could be a like
4:45:01dating coach or you could be some type
4:45:04of therapist or I don't know, you could
4:45:06be like a divorce expert, whatever.
4:45:07Like, these are the most basic, but
4:45:09there's a million variations of these
4:45:11things. Once you have something that
4:45:12ties back to one of these three things,
4:45:14you have to make sure that you have the
4:45:16proper price point. You have to think of
4:45:17it this way. There's only two ways to
4:45:20make money in business and get
4:45:21consistent lead generation. You either
4:45:23have ads or paid media or you go viral.
4:45:26Okay? So, you have organic viral
4:45:28content. That's really the only two ways
4:45:30that you can sell your services
4:45:32consistently, right? Cuz most people,
4:45:34the reason they don't make money in
4:45:35business is they can't make consistent
4:45:36sales because they're always trying to
4:45:38do this one, but they're not trying to
4:45:39do this one. So, what I tell people to
4:45:41do is I say, "Hey, instead of trying to
4:45:42go viral and do something that's almost
4:45:44impossible, let's instead run ads to one
4:45:47of these offers." Now, when you run ads,
4:45:49it's going to cost you money. So, you
4:45:50have to make sure that the price point
4:45:52is going to work in a way that you can
4:45:54actually run the ads. Okay? So, for
4:45:55example, what most people will try to
4:45:57do, let's say they try to sell something
4:45:59for 40 bucks, right? Or they try to sell
4:46:02something for a h 100red bucks. The
4:46:04problem with that is that they now
4:46:06cannot run ads and they're going right
4:46:08back to trying to go viral. Even if they
4:46:10don't know it, they're now trying to go
4:46:11viral. And going viral is just not that
4:46:13predictable. And I don't think it's a
4:46:14great way to try to build your wealth
4:46:15because you only have so many years
4:46:16before you die. So, let's try to get
4:46:18this done sooner than later. Yeah. So,
4:46:20what we need to do instead is I would
4:46:22say at least $1,500 or more. So, for
4:46:24example, if I sold fitness coaching, I
4:46:26could say, "Hey, four for a four-month
4:46:27program is $1,500. Could you sell that?"
4:46:29Yeah, absolutely. People would pay that.
4:46:31If you were going to help someone in
4:46:32their business, could you sell $1,500
4:46:34for service for four months? Yeah, you
4:46:36could probably sell way more than that.
4:46:37You probably do that per month, right?
4:46:38If you were a dating coach, could you
4:46:40sell $1,500 service for 4 months? Yeah,
4:46:42you could. So, the price point has to be
4:46:44high enough that you can actually run
4:46:46ads. Why? Because usually when you run
4:46:48ads, you might spend, let's say, $500 to
4:46:51$1,000 on an ad. Okay? And I'm going to
4:46:53break this math down for you. So, if you
4:46:55spend $500 to $1,000 on ads, that
4:46:57usually, let's say you get $10 leads.
4:46:59Well, if you get $10 leads, that's going
4:47:01to be anywhere between 50 to 100 leads.
4:47:03Now, because I've been in business a
4:47:04long time, you're just going to have to
4:47:05trust me on these numbers. Usually 50 to
4:47:06100 leads, if you're doing everything
4:47:08correctly, which more times than not,
4:47:10you're probably not, but let's say you
4:47:12are, you're going to get 5 to 10 calls.
4:47:14And then out of those 5 to 10 calls, you
4:47:16might close one to two. So that's why we
4:47:18have to charge $1,500 or more because
4:47:21that's going to cost us $500 to $1,000
4:47:23right here. And then we'll make one to
4:47:25two sales. So let's just say we make two
4:47:26sales. We'll be generous. So we made
4:47:28$3,000 and we spent $500 to a,000. So
4:47:31that actually works. The metrics make
4:47:33sense. But if you were sell if you did
4:47:35all that work to only send a $100
4:47:37product or a $40 product, that simply is
4:47:39not going to get you where you want to
4:47:40go. So, the number one thing I want you
4:47:42guys to take from this video to start is
4:47:44it has to be in the proper niche, right?
4:47:46The offer has to tie back to the three
4:47:48things all human beings care about. You
4:47:49then have to price it properly so you
4:47:51can run ads because you need consistent
4:47:53lead generation. You can't just hope on
4:47:55referrals. You can't just hope on, you
4:47:56know, word of mouth. You can't just pray
4:47:58you're going to go viral. That's just
4:47:59not going to work. So, you have to have
4:48:00those two things in place. So, that's
4:48:02the actual math broken down. Now, what
4:48:04I'm going to do is I want to go back and
4:48:06I want to talk more about the offer.
4:48:08Okay? So, that's the actual high level
4:48:10of what to do, like how we're going to
4:48:13mathematically and numerically do it.
4:48:14Now, the part that I left out was how to
4:48:17make the offer enticing enough that
4:48:19people will want to buy it. Now, there's
4:48:21a bunch of different offers we could do
4:48:23as an example. Okay? So, I'm going to
4:48:24write a few down. You could do one of my
4:48:26portfolio companies has a day trading
4:48:27bot. So, it does day trading, right?
4:48:30That is in the wealth sector, right?
4:48:32Hey, you just let this bot day trade for
4:48:33you. It's going to make you x amount of
4:48:35money. It's going to win x amount of
4:48:36times. is going to add x amount of
4:48:38income to your, you know, business or,
4:48:40you know, if they're just doing a 9 to5,
4:48:41you're going to make extra income. If
4:48:43I'm doing like another wealth one could
4:48:45be getting college admissions, right?
4:48:47So, some people will sell this. Okay.
4:48:49Another one could be green cards. So,
4:48:51that right there is like different
4:48:53offer. So, it could be something super
4:48:54unique that is really easy to sell
4:48:56simply because it's just unique and a
4:48:58lot of people can't do it. So, that
4:48:59would be number one. Now, if you took
4:49:00something like fitness coaching, what I
4:49:02do here is I tell people they have to
4:49:04have what I call three pillars. Okay?
4:49:05Okay, so I'm only going to break this
4:49:06down for fitness coaching cuz it's going
4:49:08to be the same type of thing every time.
4:49:09But you have to come up with the top
4:49:10three reasons why someone would pay you
4:49:12as a fitness coach or a personal trainer
4:49:14versus someone else. And a lot of people
4:49:16miss this, right? And so they're always
4:49:17competing on price. So if you're going
4:49:18to be the most expensive person in the
4:49:20marketplace, you're going to sell $1,500
4:49:22when most trainers, let's say they do
4:49:23$50 a session in person. So the person,
4:49:26well, why should I pay you 1,500 when I
4:49:28could like go in person and pay less
4:49:30than just if you were coaching me online
4:49:31or something like that? Fair question.
4:49:33So, what I first do is I go, "Okay, what
4:49:35are the top three things that people
4:49:37want in fitness?" So, number one is
4:49:39going to be nutrition. Number two is
4:49:40going to be workouts. And then number
4:49:42three is like making sure they hire the
4:49:43right person. So, right off the bat, I
4:49:45have to think about what is it I do
4:49:46differently than the rest of the
4:49:48competition. So, what I would do here is
4:49:50the way I would set this up is if I'm on
4:49:51a sales call or I'm marketing and I'm
4:49:53talking to someone about my offer, it's
4:49:54not enough to just be like, "Hey, I'm
4:49:55going to fitness coach you and it's
4:49:561,500 and like just pay me." That's not
4:49:58going to work. What I'd have to do
4:49:59instead is come up with these three
4:50:00pillars. And so for nutrition, I would
4:50:03say like here's what most people do,
4:50:05okay? Most people here's what I do,
4:50:07okay? And here's why it's better. So
4:50:09here's what most people do, here's what
4:50:10I do, and then here's why it's better.
4:50:12So here's actually when I started in
4:50:14this industry, I was a fitness uh
4:50:16trainer, personal trainer. I did all
4:50:17that. So what I would say is I say,
4:50:18look, so what most people do is they
4:50:20give you chicken, rice, and broccoli.
4:50:21Yeah, you're going to lose weight, but
4:50:22you're not going to stick with it.
4:50:23Obviously on your birthday, Hanukkah,
4:50:24Christmas, Thanksgiving, New Year's,
4:50:26you're going to eat bad food. So the
4:50:27goal is not learning how to cut out bad
4:50:29food. It's learning how to eat bad food.
4:50:30and still get results, right? Okay,
4:50:32cool. So, what I do instead is I'm going
4:50:34to teach you how to eat whatever you
4:50:35want without sabotaging results. And the
4:50:37reason I'm going to teach you how to do
4:50:38that is because at the end of the day,
4:50:40learning how to eat bad food and still
4:50:41get amazing results is the key. So, the
4:50:44reason that's better is because then on
4:50:45Christmas, Thanksgiving, Hanukkah, you
4:50:46can still eat those bad foods, but still
4:50:48look amazing. It's not learning how to
4:50:50cut these foods out. It's learning how
4:50:52to live with them. So, I'm going to
4:50:53teach you how to eat whatever you want
4:50:54without sabotaging results. And that's
4:50:56what makes me different than everyone
4:50:57else on the marketplace. Does that make
4:50:58sense? Because most people like they
4:51:00literally are just selling like meal
4:51:01plans. They're not explaining anything.
4:51:02So I could get most people to buy in
4:51:04with that. Okay? And these are just
4:51:05examples, guys. So just humor me. Like
4:51:06I'm just trying to give you real
4:51:07examples so you could come up with this.
4:51:08So whatever you're selling, it's what
4:51:10most people do. Here's what I do. Here's
4:51:11why it's different. That's the question
4:51:13everyone's asking them in their head.
4:51:14Because if you just sound like every
4:51:15other salesperson and you're just
4:51:16selling them stuff, they're like, "Yeah,
4:51:18but you're just trying to sell me."
4:51:19That's why people don't trust sales
4:51:20people. You have to make it logical so
4:51:22that they will trust you. So number two
4:51:23would be workouts. So, for most people,
4:51:25I'd say, so what most people do is they
4:51:27give you really difficult workouts, a
4:51:28lot of cardio, and you're going to do it
4:51:30for a bit, you're going to get results,
4:51:31but then you're not going to be able to
4:51:32stick with it, and you're going to fall
4:51:33off. So, what I do instead is I let you
4:51:36work out as many days as you want
4:51:37because ultimately the workouts don't
4:51:39matter. Why? Because 90% of results is
4:51:41from nutrition. But if you work out,
4:51:42it's better for you, sure, but you can
4:51:44literally just not eat and you would
4:51:46actually lose body fat, right? Like, you
4:51:48don't have to work out to get results.
4:51:49It's like now I do think it's better
4:51:51because you need to build muscle and all
4:51:52those types of things. But end of the
4:51:53day, even if you just did a couple
4:51:54workouts a week, that's going to be
4:51:56better than just going and doing as much
4:51:57workouts as possible. Something that you
4:51:59can't stick with over the long haul,
4:52:00right? So, if you did three workouts a
4:52:02week for a year, that'd be better than
4:52:03doing a workout every single day for a
4:52:04month. What I do here is I'm going to
4:52:05teach you how to train however you want
4:52:07without sabotaging results. That's what
4:52:08makes me different than everyone else.
4:52:10So, again, it's like I'm also giving
4:52:11them what they want, right? Because
4:52:12that's what people want to hear. They
4:52:14don't want to hear that they have to do
4:52:15a ton of training and a ton of dieting.
4:52:16ultimately if people eat in a calorie
4:52:18deficit they can eat whatever they want.
4:52:20Right now obviously eating healthier
4:52:22foods and those types of things you'll
4:52:23feel better. But I was telling them that
4:52:25they could have what they wanted. Okay.
4:52:26And then finally I'd go okay and then
4:52:28the last thing is process. Right? You
4:52:30have to hire the right person. So you
4:52:31know that you can train however you want
4:52:32without sabotaging results. You need to
4:52:34learn how to eat however you want
4:52:35without sabotaging results. But now you
4:52:36need to know how to hire the right
4:52:37person. So you can either hire me, you
4:52:39can hire a trainer or you can do
4:52:41Beachbody, right? Like a Beach Body type
4:52:43program or P90X, whatever. So, I'd say
4:52:45look, you could get Beach Body and yeah,
4:52:46it's cheap and you're going to lose
4:52:47weight really fast, but it's because
4:52:48they make it really hardcore and they
4:52:50restrict quite a bit. So, a 200lb man
4:52:52would get the same program as a 100
4:52:53pound woman. Like, that doesn't really
4:52:54make sense to me, right? But you'll get
4:52:56crazy results for sure, but end of the
4:52:58day, it's not something you can stick
4:52:59with. So, I wouldn't usually recommend
4:53:01that. Number two is going to be a
4:53:02personal trainer. Now, yeah, personal
4:53:03trainers are great, but like we already
4:53:05said, 90% of your results is nutrition.
4:53:07Most personal trainers at a gym are not
4:53:09legally allowed to give you nutrition
4:53:10protocols. So why would you pay money to
4:53:12a trainer that's focusing on 10% results
4:53:14and they're not incentivized to actually
4:53:16help you learn because if they do you're
4:53:18going to fire them. So instead what I do
4:53:20or what you could do is you could hire
4:53:21me. I'm going to teach you how to eat
4:53:22and train however you want without
4:53:24sabotage results. And the cool part is
4:53:25you pay me one time. You'll never have
4:53:27to pay me again for the rest of your
4:53:28life. Unless that is of course you want
4:53:29the accountability. That also would help
4:53:31me get people to pay me a lot more
4:53:32because I say hey this is a onetime
4:53:34thing. And so I'd say would you rather
4:53:36pay me one time at a high price versus a
4:53:38small amount for the rest of your life?
4:53:39The point I'm trying to make here
4:53:40though, that's an example of the three
4:53:41pillars. The point I'm trying to make is
4:53:43those pillars were convincing to them to
4:53:46pay me more money than every other
4:53:47trainer on the marketplace. It was just
4:53:49what made me a multi-millionaire.
4:53:50Whatever you're selling, you have to
4:53:52have some type of logical basis for why
4:53:55they should pay you versus someone else.
4:53:57Unless your offer is super unique. So
4:53:58these up here, if you have something
4:54:00that you're really good at that's really
4:54:01unique, you can get away with that. But
4:54:02if you can't, you're going to have to
4:54:04have some type of three pillars to
4:54:06really push across why you are a better
4:54:09option than everyone else. Otherwise,
4:54:11they're just not going to pay you. So,
4:54:12now that we've gone through that, why do
4:54:14most people fail with this? In short,
4:54:16most people fail because number one,
4:54:18what they're selling is not compelling.
4:54:21So, the way they describe it is pretty
4:54:23terrible. And then number two is they do
4:54:25not make the price points advantageous
4:54:27to what I just said. So on average, what
4:54:30most people are doing is they're selling
4:54:32something without the three pillars.
4:54:33Okay? So there's no three pillars. So
4:54:35we'll put that here. We'll put a X over
4:54:37it. Okay? So there's none of that. And
4:54:39then they don't have the proper price
4:54:40point. So all they basically do is they
4:54:43post on social media and they hope and
4:54:45pray that someone's going to click and
4:54:46buy their stuff. And even if they do,
4:54:48they don't make enough money to actually
4:54:49change your life. For you to actually
4:54:50change your life, think about like you
4:54:52would have to at least probably increase
4:54:54your income by 33%. Maybe 50%, maybe
4:54:57100%. like you're not going to change
4:54:58your life by selling something for 40
4:55:00bucks. So most people fail in this area
4:55:02because they simply do not position
4:55:04their offer as the best on the
4:55:07marketplace, right? So they're always
4:55:08competing on price. And then number two,
4:55:10the price point is too low, so they can
4:55:11never run ads. And so when you put
4:55:13yourself in that type of spot, you
4:55:14cannot win. So until you get your offer,
4:55:17good convincing three pillars, which is
4:55:19going to convince people to pay you more
4:55:21money than a competitor. And until you
4:55:22have the proper price points, you really
4:55:24are kind of in a tough spot and you're
4:55:26really not going to move much. Now,
4:55:27let's assume you have the proper price
4:55:28point. You have the three pillars.
4:55:30Here's a system that really will get you
4:55:31to $53,000 a day. So, you're going to
4:55:33take an ad like this and you're going to
4:55:35run it to an opt-in page. Now, for those
4:55:37of you who don't know what opt-in pages,
4:55:38it's just where you're getting their
4:55:40information like email, phone number,
4:55:43stuff like that. Okay? If they opt in,
4:55:45I'm actually going to go this. You're
4:55:46going to usually have there's a lot of
4:55:48funnels you can run, but I'm just going
4:55:49to walk you through one of the most
4:55:50basic funnels. You're going to have a
4:55:51VSSL with a video where they can book a
4:55:53call. Now, when they opt in, some people
4:55:56will opt in and they'll book a call, but
4:55:58most people won't. I'd say 90% of the
4:55:59people who opt in who give you their
4:56:01name, their email, their phone number
4:56:02are not actually going to book a call.
4:56:04So, what that means is you actually have
4:56:05to follow up. So, you have to have
4:56:06emails, you have to have texts, you have
4:56:08to have voicemails, you have to have a
4:56:10free group, you might even have DMs,
4:56:12right? You could do a DM ad, right? So,
4:56:13sometimes I'll do DM ads instead of
4:56:15running it to a landing page or website
4:56:17because then I can actually follow up
4:56:19via Messenger. I can do retargeting ads.
4:56:21So, a bunch of stuff I could do. I could
4:56:23do all those things. Now, that's how you
4:56:25can follow up. They also have a chance
4:56:27to book a call here and then potentially
4:56:29you could push them from these
4:56:30follow-ups to book a call. You could
4:56:32also do DMs, etc. Okay, so this is the
4:56:34typical process. Now, like I showed you
4:56:36earlier, on average, you might need to
4:56:38spend $1,000 to get 100 leads to get 10
4:56:41calls to make one sale. That's also why
4:56:44I said the price point has to be at
4:56:45least 1,500 or more because you have to
4:56:47be able to afford the ads. as you get
4:56:49bigger, as you get closer to $53,000 a
4:56:51day, it usually has to be $5,000 or it
4:56:54has to be $10,000 or whatever because
4:56:56you're going to have staff, you're going
4:56:58to have employees, you're going to have
4:56:59to make more money. So eventually when
4:57:00my business got bigger, I was having to
4:57:02sell $10,000, $15,000 packages because
4:57:05it might cost me $3,000 for ads to make
4:57:08one sale. But then I also had to pay
4:57:09staff and employees and overhead and
4:57:11operational costs and we had automations
4:57:13and softwares. Like there's a lot of
4:57:15stuff that people don't think of. So, in
4:57:17terms of getting the proper system, this
4:57:19is the system. Okay, the system is you
4:57:21put money into the ads, you have a
4:57:23follow-up process, then on average,
4:57:25these are the numbers you're shooting
4:57:26for. Now, if you're not hitting those
4:57:28numbers, where do we look? Well, if your
4:57:30lead cost is too high, it's usually an
4:57:32opt-in page or an ads issue, right? Like
4:57:34your opt-in page is not getting enough
4:57:35people to put in their info, or your ad
4:57:37is not drawing enough attention, one of
4:57:39the two. If your call cost is too high,
4:57:41either your VSSL that's trying to
4:57:42convince people to book a call is off or
4:57:44your follow-up process. Usually, it's
4:57:45the follow-up process. Most people want
4:57:47to blame the VSSL. It's the follow-up
4:57:48process. And then, if you're not making
4:57:49enough sales, you're not good at closing
4:57:51over the phone. So, you need to put time
4:57:53and effort into learning how to close
4:57:55over the phone a lot better. So, that is
4:57:57the entire process. And then this allows
4:57:59you when you know what the numbers need
4:58:01to be to figure out where you're
4:58:02actually struggling, what needs to be a
4:58:04lot better. Now, let's say you get this
4:58:06process down. This is how it actually
4:58:08starts to compound. Okay. So, so at my
4:58:11peak I was even making more than $53,000
4:58:12a day. This is just recently. But at
4:58:14some one point we were spending half a
4:58:16million a month to make 2 million. So
4:58:18when people think about scaling this out
4:58:21and making X amount, there's really just
4:58:22three things. Number one is putting
4:58:24enough money into ads. So you have to
4:58:26put enough money into ads. Number two is
4:58:28then making sure that you have enough
4:58:29conversions. And then number three is
4:58:31making sure you have enough resigns. So
4:58:33I'm just going to show you guys
4:58:34something simple on paper. Let's say I'm
4:58:35selling a $10,000 program, okay? And I'm
4:58:38trying to make $53,000 a day. So, if I'm
4:58:40selling a $10,000 program, let's say I'm
4:58:43spending $10,000 on ads. Well, that's
4:58:45a,000 leads a day at 10 bucks, right? It
4:58:47could be more, could be less, but just
4:58:48giving you an example. That would be 100
4:58:50calls and that would be 10 sales. So, if
4:58:52I'm making 10 sales and it's a $6,000
4:58:54price point, that is $60,000.
4:58:57So, right there, you're already seeing
4:58:59like you're spending a tremendous amount
4:59:00of money on ads and you're pushing them
4:59:02through this system. Now, the only part
4:59:04we haven't brought up is like the
4:59:06resigns, right? Cuz I would have a 30%
4:59:08resign rate from my typical client. So,
4:59:10what that means is at the end of a
4:59:11program, if someone paid me $10,000 or
4:59:13$20,000, whatever it was, I would get
4:59:15three out of 10 of those people to pay
4:59:16me again, right? Which takes less
4:59:18pressure off the front end where these
4:59:20numbers don't have to be perfect. But in
4:59:22short, this is usually what I call the
4:59:24law of 10. Usually, when you're running
4:59:26paid ads or paid marketing, whatever you
4:59:28spend, you're going to get 10% of that
4:59:29as leads, 10% of that as calls, 10% of
4:59:32that as sales. cuz when you get 100
4:59:33calls, you might have no shows,
4:59:34cancellations, people who don't buy,
4:59:36etc., etc. Sales reps on your team don't
4:59:37work, all that stuff. The only part we
4:59:39really haven't covered in terms of
4:59:41getting to this is obviously you're
4:59:42going to need more staff at this point.
4:59:43Like, you need someone who's going to
4:59:44run the ads, you need someone who's
4:59:45going to take the calls, you need
4:59:46someone who's going to message all the
4:59:47leads or follow up with the leads. You
4:59:49need people to do the coaching and
4:59:50fulfillment, but this is the actual
4:59:52process. So, nothing really changes
4:59:54going from $1,000 a day to $53,000 a
4:59:57day. You're just doing the same process
4:59:59much faster. That's really all scaling
5:00:01is. A lot of people try to make scaling
5:00:02super complex and you have to do new
5:00:03things, but you're usually just doing
5:00:04the same things a lot faster. So, what
5:00:06do the 1% do differently that most
5:00:09people are not doing to make $53,000 a
5:00:12day? Okay, so it's a couple things in
5:00:14short, right? It's really only a couple
5:00:16things. So, number one, and this is just
5:00:18what I see across the board, and I'm
5:00:20going to write these all down so you
5:00:21guys can understand. Okay, so number one
5:00:23is they don't have three pillars in
5:00:24their offer. Their offer is just not
5:00:26compelling, right? Their their offer is
5:00:27horrible. Okay, so that's not there.
5:00:28Number two is they have the wrong price
5:00:30point. Okay, so the pricing is
5:00:32completely off. Number three is they
5:00:33don't know how to run ads profitably.
5:00:35Okay, they're not good at that. Number
5:00:36four is they don't have the right
5:00:38skills. Okay, they don't know how to
5:00:39sell. They don't know how to market.
5:00:41They don't know how to follow up. They
5:00:42don't know how to convince people.
5:00:43They're really not sure how to do
5:00:44anything. Number five is that they don't
5:00:46know how to hire staff. They don't know
5:00:48how to hire staff. They don't know how
5:00:49to train. And then I'd say last but not
5:00:51least, like they could hire this out if
5:00:52you get big enough, but they don't know
5:00:53how to set up systems. Okay, so
5:00:55everything I showed you is pretty much
5:00:57what all the big dogs are doing that you
5:00:59may look up to. In short, they're doing
5:01:01a variation or version of this, but most
5:01:04people who are not at the top 1% don't
5:01:06know how to pitch their product in a way
5:01:08where people understand why they should
5:01:10pay more. They don't know how to price
5:01:11it properly, so they can't run ads. They
5:01:13don't even know how to run ads. Like,
5:01:14they're like, "Hey, how do I even set
5:01:15this up?" They don't have the skills
5:01:17like sales and marketing, and they don't
5:01:18know how to convince people to actually
5:01:19buy their products, which is a huge
5:01:21issue if you're a CEO. They don't know
5:01:22how to hire staff to come in and
5:01:24actually do those processes for them
5:01:25because eventually as you get big
5:01:26enough, that's the trade you're making.
5:01:28You pay someone else money and in return
5:01:29for that money, they do the work for
5:01:31you. So, you don't actually have to do
5:01:32the work. And then finally, they don't
5:01:33know how to set up those systems. So, I
5:01:35was showing, you know, how to set up an
5:01:37ad, how to set up a funnel, um how to
5:01:39set up an opt-in page, they don't know
5:01:40how to do it, right? And that's part of
5:01:41the process. Like what I just showed
5:01:42you, it's like, yeah, it sounds easy on
5:01:44paper, but do you actually know how to
5:01:45set that thing up? And until you figure
5:01:47that out, you're basically going to be
5:01:49stuck. So, if you do need help with
5:01:50this, you guys can always click down one
5:01:52of the links in the description below.
5:01:53This is what I help people build inside
5:01:55their companies because until you have
5:01:56this process implemented, you have no
5:01:58shot of making $53,000 a day. At this
5:02:00point, you've seen how this works in a
5:02:02way that's actually practical. This
5:02:03isn't something that requires a huge
5:02:05team, a massive budget, or years of
5:02:07experience. It starts with one product,
5:02:08one system, and a commitment to execute
5:02:10at a level most people won't. The
5:02:12reality is that most people will watch
5:02:14something like this, understand it on a
5:02:15surface level, and then go right back to
5:02:17doing what they were doing before. Not
5:02:19because they can't do it, but because
5:02:20they won't commit to it long enough to
5:02:21see it work. They'll overthink and
5:02:23they'll wait for the perfect moment that
5:02:24never comes. The people who actually get
5:02:26results from this are the ones who move
5:02:27quickly. They pick one idea, they build
5:02:29it, and they push it into the market
5:02:31without over complicating. They learn as
5:02:32they go, they just based on feedback,
5:02:34and they stay consistent long enough for
5:02:36the system to start working. So, the
5:02:37real question is not whether this works.
5:02:39The real question is whether you're
5:02:40willing to simplify, focus, and execute
5:02:42at a level that most people avoid.
5:02:44Because if you are, this can change
5:02:46everything. If you're not, it will just
5:02:47be another video you watch. If you like
5:02:49this video, please remember to hit that
5:02:51like button and subscribe for more
5:02:52videos just like this. And if you want
5:02:54to personally help me help you achieve
5:02:55your goals or the same level of success
5:02:57I've achieved, just follow the links in
5:02:59the description below. And as always,
5:03:00I'll see you guys in the next one. My
5:03:02name is Taran Scher and I've made over
5:03:03$141 million selling simple digital
5:03:06products online. And in this video, I'm
5:03:07going to show you how to sell digital
5:03:08products as a complete beginner in 2026
5:03:11step by step. I'm not going to give you
5:03:13some big motivational speech or tell you
5:03:14just to make a PDF, post it online, and
5:03:16hope people buy. I'm going to break down
5:03:18how this business actually works and how
5:03:20digital products really make money, what
5:03:21beginners usually get wrong, and how you
5:03:23could take a simple piece of knowledge,
5:03:25package it into a valuable offer, and
5:03:26start selling it online, even if you are
5:03:28starting from zero. Same strategy that I
5:03:30use to generate over $100 million over
5:03:32the past 8 years. So, make sure you stay
5:03:34till the end cuz I'm giving you the
5:03:35exact blueprint to success. If you skip
5:03:37around, you will miss crucial pieces of
5:03:39information that could change your
5:03:40financial life forever. And if you're
5:03:42wondering, if you're so rich, why do you
5:03:43make these videos, Tanner? Because I'm
5:03:4534 years old and I can't just die yet.
5:03:47So, I want to spend some time pushing
5:03:48myself to get good at something else
5:03:50like YouTube. And along the way, if it
5:03:52helps you, great. Now, in 2026, this
5:03:54opportunity is bigger than ever, but is
5:03:56also more competitive than ever. AI
5:03:58tools have made it easier to create
5:03:59products. Snow code platforms have made
5:04:01easier to build sales pages. Social
5:04:02media has made it easier to get
5:04:03attention. And payment platforms have
5:04:05made it easier to sell. But because it
5:04:07is easier, more people are doing it.
5:04:08Which means the winners are not going to
5:04:10be the people who throw together some
5:04:11generic product and hope it works. The
5:04:13winners are going to be people who
5:04:14understand positioning, trust, audience,
5:04:17offer creation, traffic, and conversion.
5:04:20If you get those pieces right, even a
5:04:21simple digital product can become
5:04:23extremely profitable. But if you don't
5:04:24even want to try and just cry and pout
5:04:26and leave comments talking on the videos
5:04:28with a faceless YouTube account, you can
5:04:30be my guest. Now, with all that being
5:04:31said, let's get into the whiteboard and
5:04:33I'm going to show exactly how to sell
5:04:35digital products as a beginner in 2026.
5:04:38All right. So, the first thing to
5:04:39understand about selling digital
5:04:41products is that everything needs to tie
5:04:43back to one of these three things. So,
5:04:45you got fitness or health, you've got
5:04:48wealth, and then you have relationships.
5:04:51And the reason I say that is everything
5:04:53someone does. Okay? We'll go like this,
5:04:55go like this, we'll go like this. All
5:04:57ties back to one of those three things
5:04:59always. It it just never ever fails. So,
5:05:02you got to think of it this way. If you
5:05:03go to a therapist, why do you go
5:05:04therapist? Usually for relationships. If
5:05:05you go to the gym, why fitness? If you
5:05:07have built a business, why wealth like
5:05:09you're not doing things for that you're
5:05:11doing things for the result, right? For
5:05:13the transformation you're going to get.
5:05:14So everything you do has to be in one of
5:05:16these areas. Now, most of my career has
5:05:18been spent here where I did, you know,
5:05:20PT stuff or wealth where I've done a lot
5:05:23of consulting. Now, if you don't think
5:05:26you have a skill in one of these areas,
5:05:27which you probably do, but if you don't
5:05:29think you do, you can go to Udemy.com.
5:05:32I'm not affiliated with these companies.
5:05:33Obviously, you can always pay me money.
5:05:35happy to get paid, but you go to
5:05:36udemy.com or you can go to allison.com
5:05:39and Allison is free and Udemy is like
5:05:41under 100 bucks. So, if you're like,
5:05:43"Oh, I can't learn anything and the
5:05:45world's against me." And it's like, if
5:05:46you have Wi-Fi and you're watching this
5:05:48video, the world's not against you. You
5:05:49can learn a skill around anything you
5:05:51want in those niches on one of these
5:05:53sites. And if you're not sure what to
5:05:55learn, go on to Claude or go on to
5:05:57ChatgBT and just say, "Hey, what are the
5:05:58most profitable digital products or
5:06:00service-based businesses?" cuz I'm going
5:06:02to get into that in a second cuz you can
5:06:03upsell services with digital products.
5:06:04And what should I learn and learn that
5:06:06skill? I went on um.com the first time I
5:06:07was learning about Facebook ads when I
5:06:09was on allison.com for example. All
5:06:11right, I didn't use alison.com but this
5:06:12is like a newer one where it's actually
5:06:14free and you could go type in Facebook
5:06:15ads or marketing or funnels or
5:06:17relationship of whatever I mean it's all
5:06:19there. So number one is it has to tie
5:06:21back to one of these three things. Okay.
5:06:23Now, once it ties back to one of these
5:06:24three things, you have to look at what's
5:06:27going to make your offer unique because
5:06:29a lot of people, you got to understand,
5:06:31unless you're the next Mark Zuckerberg
5:06:33or Elon Musk, you're not selling
5:06:34something that no one else sells. And
5:06:36so, if there's 10 trainers in a room or
5:06:3810 business consultants in a room, what
5:06:40is it about you that makes them
5:06:42different or makes you different? Okay?
5:06:44So, I'm going to give you two examples.
5:06:45So, when I did fitness, okay, and I'm
5:06:47going to move this like this. We'll move
5:06:48it back. When I did fitness, I basically
5:06:50had three things. I'd be like, I'm gonna
5:06:52teach you how to eat whatever you want
5:06:54without sabotaging results. I'm going to
5:06:56teach you how to train however you want
5:06:58without sabotaging results. I'm going to
5:07:00make it so you never have to hire a
5:07:02trainer again. Let's think about how I
5:07:04came up with these first off and how
5:07:05they're truthful. Okay? So, first off,
5:07:07in fitness, the number one thing people
5:07:09want to do is not do sit around,
5:07:11eat donuts, look amazing. So, that's
5:07:13what I gave them. I said, "I'll teach
5:07:14you to eat whatever you want, train
5:07:15however you want. You never have to hire
5:07:17a coach or trainer again." And then
5:07:18trainers will keep them on, you know,
5:07:20payment plans for forever. and if they
5:07:21leave the gym, they actually don't get
5:07:22paid anymore. So, it's not really
5:07:23aligned with the trainer to do a good
5:07:25job. So, I would tell people, I was
5:07:26like, "Look, at the end of the day, and
5:07:27I'll just use science. At the end of the
5:07:29day, if you eat less than your body
5:07:30needs, you're going to lose weight. It's
5:07:31calories in, calories out,
5:07:32thermodynamics. Look it up. Promise you
5:07:34it's true." So, all I was telling people
5:07:36was, look, I will teach you how to do
5:07:38that because you can technically eat
5:07:40whatever you want. It just if you eat
5:07:42healthier food, you can have more of it.
5:07:43You'll feel better. If you eat bad food
5:07:45or unhealthy food, you can have a lot
5:07:47more, but you won't feel or excuse me,
5:07:49you'll have a lot less, but you won't
5:07:50feel as good. And so, I could actually
5:07:51just have candy bars and lose weight,
5:07:53but I just will feel like probably. And
5:07:55so, I first looked at human psychology
5:07:57and was like, "Hey, what is it that
5:07:58people actually want?" And then I
5:08:00figured out a way to ethically,
5:08:01truthfully, give it to them. When I went
5:08:03into business, I looked at the main
5:08:05problems people had in business. So, the
5:08:07first problem is people are usually
5:08:08selling it for too little of a price.
5:08:11So, I was like, "Look, I'm going to
5:08:12teach you how to sell it at a high price
5:08:13so you can run more ads. You can have a
5:08:15bigger team. Uh, you can move quicker,
5:08:18you know, dice
5:08:21because I said, "Look, if you sell at a
5:08:23low price, you have to have a big social
5:08:24media following. If you don't, you won't
5:08:25be successful. So, we got to sell at a
5:08:28big price." And that's how I made all my
5:08:29money. A lot of people are like, "How'd
5:08:30you make $141 million? I never heard of
5:08:31you." First off, you're missing out. But
5:08:33second off, I spent $40 million to make
5:08:36$141 million. It's like, it's not that
5:08:37crazy when you think about it. But I had
5:08:40to spend the money because people didn't
5:08:41know I existed and my social media
5:08:43following is just not, you know, like
5:08:44Kim Kardashians yet or Justin Bieber. I
5:08:45wish, you know, they're missing out. I
5:08:47mean, I definitely am more impressive
5:08:48than them, of course. But yeah, so that
5:08:50was the first one. It's like most people
5:08:52teach you to sell low price, but it's
5:08:53actually harder. I'm going to teach you
5:08:54to sell high price. And I'd usually use
5:08:56a dichconomy like a versus. So I'd say
5:08:58like, you know, number one, how to eat
5:09:00whatever you want, thous people teach
5:09:02you this, I teach you this. Number two
5:09:04was I called it the faucet system. I was
5:09:07like, "Look, the reason most people go
5:09:08out of business is they don't have
5:09:09leads." And the reason they don't have
5:09:11leads is because they teach you, you
5:09:12know, to go on social media and post and
5:09:14it doesn't work and then you kind of
5:09:15just rinse and repeat. What I'm going to
5:09:16do is teach you how to run what I call
5:09:18conversion conversations, which is
5:09:19unique formula of text, emails,
5:09:20follow-up systems, ads, etc. You name
5:09:22it. We'll set that system up so you
5:09:23always have leads coming into the
5:09:24business. You always have leads coming
5:09:26into the business. It's really easy.
5:09:27Like, think of it this way. If you were
5:09:28ever trying to go on a date with girls
5:09:29and you always had girls DMing you, like
5:09:31how hard it would be to get on a date?
5:09:32So, that was number two. And number
5:09:34three, it's like, why should you hire
5:09:35me? And I was able to tell people I was
5:09:36like, "Look, I've done $141 million in
5:09:38sales. You know, I've built multiple
5:09:40different companies." So, you know, the
5:09:42type of company you want to build, I've
5:09:43probably built before. The third thing
5:09:45is like, I actually have the results
5:09:47that you want, which is important
5:09:49because, you know, someone's like, "Hey,
5:09:50I can make you a millionaire." But
5:09:51they're not a millionaire themselves.
5:09:52Like, you know, how good is that? And
5:09:54so, what I'm basically getting at is
5:09:55here is I'm quickly going into what I
5:09:57call the three pillars. I've done other
5:09:58videos on this, so you could go into my
5:10:00YouTube channel, probably type in three
5:10:01pillars, and more videos will come up.
5:10:02But it essentially is like what are the
5:10:04top three reasons someone wants to work
5:10:05with you and you use a dichotomy. So you
5:10:08create the three pillars. In this case
5:10:09it's like offer creation, faucet system.
5:10:12You know what was it? What would what
5:10:13did I name my third one? Process. Just
5:10:15named it process. And then I go into I'm
5:10:17like so most people do this. We do this.
5:10:19This is why it's better. So I made it
5:10:20really easy for people to understand and
5:10:22agree with me because I broke it down
5:10:24that way. You got to make sure that when
5:10:25you sell it's very logical. There's a
5:10:27lot of people who are out there and
5:10:28they're like, "Yeah, like you got to
5:10:29make it emotional." I disagree. The
5:10:32reason I disagree is because at the end
5:10:34of the day, people buy usually based if
5:10:38it makes logical sense. If it doesn't
5:10:39make sense, even if they emotionally are
5:10:41invested or tied in, it doesn't work.
5:10:43Yeah, you can use both. But I would make
5:10:45sure that you have that part there. So,
5:10:47we start off, we pick something in the
5:10:49health, wealth, or relationship sector,
5:10:50and then we create our three pillars.
5:10:52Once you have that, you can actually go
5:10:53to market because from your three
5:10:55pillars, you now know what to say in
5:10:57your ads. You now know what to say in
5:10:58your content. you now know what uh to
5:11:00say in your marketing. You now know what
5:11:02to do for your social media posts, like
5:11:04all that type of stuff. So, it makes it
5:11:06really simple. That's the first step.
5:11:07Okay. Now, once you have that down, we
5:11:10need to start selling it. And the cool
5:11:11part is you can actually start selling
5:11:13it before you created it. Now, a lot of
5:11:15people like are like, "How do what do
5:11:17you mean? Like, I can't do that." The
5:11:19reason you want to do that is if you
5:11:21ever watch Shark Tank, the thing that
5:11:23makes me the most sad I think about
5:11:24Shark Tank is people go on there and
5:11:26they risk their entire lives. their
5:11:29fortunes to make a product and then they
5:11:31go to sell it and like everyone's like,
5:11:32"Yeah, it kind of sucks." And the way
5:11:33you know it sucks is no one's buying it.
5:11:35So, when you sell something for a low
5:11:37price like that, you're you got to go
5:11:39super viral or you're completely
5:11:41When it comes to selling digital
5:11:42products, you got two ways, okay? And
5:11:44I'm going to teach you. You have the low
5:11:45ticket way. So, let's just say that's
5:11:47$47. So, anything under 100 bucks. And
5:11:49then you got the high ticket way, which
5:11:50let's say is 1,500. Now, some people get
5:11:52butt hurt and they're like, "Yeah, but
5:11:54when you sell high ticket, it's not
5:11:56really a digital product anymore. relax.
5:11:59Over here we have the digital product.
5:12:00Let's say this is your ebook. And then
5:12:02here we have an upsell. And this upsell
5:12:04could be calls, could be coaching, it
5:12:08could be onetoone access. I don't give a
5:12:10It's just how do you charge more
5:12:12money? Well, it's got to be more than
5:12:13just a book. Because when you sell
5:12:15someone a book, it has info, but the
5:12:17problem is like it's not specific to
5:12:19their situation. Here, this creates more
5:12:21specificity and more access. You can
5:12:22jack up the price. So, from here, we
5:12:24could probably, you know, I've sold this
5:12:26stuff for 3,000, 10,000, 100. I've I've
5:12:29sold this as high as 100,000. In fact, I
5:12:30even had one person pay me 200K, and
5:12:32they actually were a terrible client.
5:12:33That's a whole story. But this is how
5:12:34you can make more money. So, if you're
5:12:36going to sell the ebook style, your
5:12:38options are pretty limited. You really
5:12:40got two ways. You can post on social or
5:12:42you can go to job boards. Okay? So, when
5:12:44I say job boards, I'm talking, you know,
5:12:47uh Fiverr, Upwork, uh what else is
5:12:51there? like allison.com, like that type
5:12:53of stuff. So, it's not great because if
5:12:55you don't have a big social media
5:12:56following, you're really never going to
5:12:58generate enough sales. This is why I
5:12:59stayed stuck in business for two years
5:13:01because I only made about 2 grand
5:13:02because I'd post consistently and I'd
5:13:05make like 100 bucks a month and it was
5:13:07like, okay, that doesn't change my life.
5:13:08Usually, to change your life
5:13:09financially, you have to 3x your income,
5:13:11okay, on average. Like, so it it varies,
5:13:13right? But like if I'm making $3,000, 3x
5:13:16would be 10. Like, that's pretty
5:13:17realistic. If you're making 50,000, you
5:13:19could 2x, okay? It's a 2 to 3x is like
5:13:21depending how much money you're making.
5:13:22That's realistic. So when I sold I
5:13:24started in fitness. When I started in
5:13:26fitness, the issue was I couldn't run
5:13:28ads because I couldn't, you know, I had
5:13:30no money. And then I didn't have a
5:13:31social media following. So I basically
5:13:32was going in circles. So I'm a big fan
5:13:34of adding in upsells, which is over
5:13:36here. And then what that allows you to
5:13:37do is run ads. Okay. So over here, even
5:13:40if I DM people, cuz like I you you can
5:13:42go out and you can, you know, DM people
5:13:44and you can likes and comments. Like you
5:13:46can message them and you're like, "Hey,
5:13:47buy my $47 thing." but it just doesn't
5:13:49change your life and that's why it's a
5:13:50waste of time usually. Unless you're
5:13:51like Kim Kardashian or you have a big
5:13:52social media following, knock yourself
5:13:54out. But you don't have that, you're
5:13:56behind the eight-ball. So if we have to
5:13:57make money in the next 30 days, this
5:13:59doesn't work. So then we need to add in
5:14:00upsells. Why do we do that? Because then
5:14:01we can run ads. So what happened for me
5:14:04is eventually I had someone who came to
5:14:05me and they're like, "Hey, you know, if
5:14:07you just raise your price, then you'll
5:14:11be successful." And I was like, "Well,
5:14:12dude, like they're not going to buy
5:14:131,500 if they're not going to buy 47.
5:14:15Like 47 you're trying to sell over DMs.
5:14:17This you're going to sell over the
5:14:18phone." and selling over the phone or in
5:14:19person is way better. So, what I did
5:14:21first is once I raised my price, I was
5:14:24unable to message 100 people a day and I
5:14:27was about 20 an hour because you don't
5:14:28want to get a spam block on social
5:14:30media. And what I was able to do is like
5:14:31I'd hit all my comments, I'd hit all my
5:14:33likes and I'd hit all my followers. And
5:14:35so, that right away started making me
5:14:37money because the cool thing is when
5:14:38you're charging let's say 1,500 or
5:14:403,000. I was charging about 3,000 at the
5:14:42time. You could send a 100 messages a
5:14:44day. I could get, you know, 15 replies.
5:14:46I could book two calls and I could close
5:14:48one. And so that would take me what?
5:14:50Let's do the math. Five hours. Uh, two
5:14:52hours. That's five. That's two. And in 7
5:14:55hours I could make $3,000. Well, 3,000
5:14:58divided by 7 is about, if I can do the
5:15:01math, I'm kind of stupid. I haven't done
5:15:02math in a while. [laughter] You're doing
5:15:04about um 400 bucks an hour, give or
5:15:07take. So 400 bucks an hour, are you okay
5:15:09with that? It's like, yeah, 100%. But if
5:15:11you were selling a $47 product and it
5:15:13took the same amount of time, I mean,
5:15:14you're making like less than minimum
5:15:16wage. So the math, the model has to make
5:15:19sense. And a lot of people fight against
5:15:20this, but it's just how it works. So
5:15:22once I had that money, I'm going to go
5:15:23ahead and erase this. Once I had that
5:15:25money, it was like, okay, now I can
5:15:27start advertising because I can actually
5:15:30recoup the amount of money I had. So
5:15:32we'll we'll just draw right here. We had
5:15:33this little nest egg of money and then
5:15:35we ran an ad. And I'm just going to use
5:15:37an example. So let's say we spent $1,000
5:15:39on ads. Then we do an opt-in page, which
5:15:41is where I get their email or phone
5:15:42number. Then we do a VSSL and then we do
5:15:44a call. You can also do a variation
5:15:45where you run an ad to a DM here and you
5:15:48can have uh messages with them. So they
5:15:50could book a call from the VSSL or they
5:15:52could book a call from the DM. But this
5:15:53is essentially the setup. And I'd spend
5:15:55$1,000 and I'd usually get, let's say,
5:15:58100 leads and then I'd get, you know, 10
5:16:00calls. So usually in marketing it's
5:16:02called the law of 10. That's at least
5:16:03what I call it. And then I'd close,
5:16:04let's say, three sales. Okay? So, if I
5:16:06was selling at $3,000, I would spend
5:16:08$1,000 and I'd make $9,000. So, the
5:16:12profit was $8,000. And all of a sudden,
5:16:14it's really easy to understand how I was
5:16:16able to become a multi-millionaire many
5:16:18times over because once you have a
5:16:21system, a marketing plan where you can
5:16:23put money in and you can get money out
5:16:24and it's more money than you're
5:16:26spending, you can do it over and over
5:16:27and over again. This to me is the best
5:16:29way to do digital products because the
5:16:31other way it's just slow. It takes a lot
5:16:33of time. like you don't make anything
5:16:35crazy. Like maybe you can make six
5:16:36figures a year, low five figures, but
5:16:38like to me it's just not the best way.
5:16:40So if I were you and you're open to it,
5:16:43you don't have to do it this way. I'm
5:16:44just trying to give you guys options.
5:16:45You do a digital product model, but you
5:16:48upsell something on the back end. Then
5:16:50how's you do is yeah, it takes a little
5:16:52bit more work to make the sale, but you
5:16:53make way more money. And to me, it's
5:16:55like, hey, I'd rather make, you know,
5:16:56instead of five bucks an hour, I'd
5:16:58rather make 400 an hour. And that's how
5:17:00I was able to change my life. And that's
5:17:01what I'd recommend you do. Now, you
5:17:03don't have to do it this way or that
5:17:04way, but you know, again, just keep in
5:17:06mind I've done $141 million. I was doing
5:17:08about $25 million a year. I think I know
5:17:10a thing or two, but you know, whatever.
5:17:11If you think you know better than me, do
5:17:12whatever you want. So, that is how you
5:17:14sell digital products as a beginner in
5:17:152026. Try to keep it super simple for
5:17:17you guys. And when you really look at
5:17:19the model, it's not about creating the
5:17:20most complicated product after having
5:17:21the biggest audience or building the
5:17:22fanciest website or coming up with some
5:17:24never-before-seen idea. just about
5:17:25finding a specific group of people,
5:17:27understand a painful problem they want
5:17:28solved, creating a simple product that
5:17:29helps them move closer to the result
5:17:31they want. And then you just package
5:17:32that product in a way that makes the
5:17:33value obvious. And that's the real
5:17:34foundation of this business. The biggest
5:17:36thing I want you to take away from this
5:17:38video is that simple does not mean easy.
5:17:40And simple does not mean low value.
5:17:41Simple means clear. Simple means focus.
5:17:43Simple means the buyer understands
5:17:45exactly what they are getting and why it
5:17:46matters. A digital product does not need
5:17:48to be huge to be valuable. and needs to
5:17:50solve a real problem in a way that feels
5:17:51easier, faster, or more organized than
5:17:54what the buyer could figure out on their
5:17:55own. And if I can give you any one piece
5:17:57of advice, it's just to freaking try.
5:17:59Like, stop caring about what other
5:18:01people say or think, because the reality
5:18:02is they're not thinking about you
5:18:04anyways. When you die, all you will care
5:18:06about is if you tried, not about your
5:18:07failures or wins. Life is all about
5:18:09growth, and that comes from pushing
5:18:10against the force of failure. Be willing
5:18:12to fail, and you'll ultimately win. So,
5:18:15if this video helped you, make sure you
5:18:16like the video, subscribe to the
5:18:18channel, and comment below what digital
5:18:20product you would create first. And if
5:18:21you want more personal help building,
5:18:23packaging, or selling your own digital
5:18:24product, follow the links in the
5:18:26description and the pinned comment. As
5:18:28always, thank you guys so much for
5:18:29watching. I love making these videos,
5:18:30and I'll see you in the next one. My
5:18:32name is Taran Chister, and I built a
5:18:33digital product business that generated
5:18:35over $2 million per month selling simple
5:18:37online offers. Over the last eight
5:18:39years, I made over $141 million selling
5:18:41digital products online. And in this
5:18:42video, I'm going to give you the full
5:18:44breakdown of how I actually built that
5:18:45business so that you can do the same.
5:18:47So, do not skip around this video and
5:18:48make sure to watch till the end if you
5:18:50want to get the same results that I did.
5:18:52Now, if you're wondering, you know,
5:18:54Tanner, you made all this money. Why are
5:18:56you making YouTube videos? It's because
5:18:57I'm 34 years old, okay? And apparently,
5:18:59I can't just sit around doing nothing
5:19:01for the next 50 years, staring at stripe
5:19:02screenshots like a little money gremlin.
5:19:04I want to spend my time pushing myself
5:19:06to get good at something else. And right
5:19:08now, that thing is YouTube. So, [music]
5:19:10if I can challenge myself, get better at
5:19:12making videos, and help you understand
5:19:14how this business actually works at the
5:19:15same time, great. And if it helps you
5:19:18make money, even better. The reason I
5:19:20was able to scale to over $2 million per
5:19:22month was not because I had the fanciest
5:19:23product, the most complicated funnel, or
5:19:25some secret strategy nobody else could
5:19:27figure out. It was because I learned how
5:19:29to take a painful problem, package a
5:19:31solution into a clear outcome, put that
5:19:32outcome in front of the right people,
5:19:34and sell it in a way where the value
5:19:36became obvious. People are not buying
5:19:37more videos or more PDFs or more
5:19:39worksheets or more information. They
5:19:41were buying speed, clarity, structure,
5:19:43confidence, accountability, and the
5:19:45ability to get from where they were to
5:19:47where they wanted to be without wasting
5:19:49years trying to figure it out alone.
5:19:50Now, in 2026, this opportunity is bigger
5:19:52than ever, but is also more competitive
5:19:54than ever. AI tools have made it easier
5:19:56to create products. No code platforms
5:19:58have made it easier to build sales
5:19:59pages. Social media has made it easier
5:20:01to get attention. And payment platforms
5:20:03have made it easier to sell. But because
5:20:05it is easier, more people are doing it.
5:20:07Which means the winners are not going to
5:20:08be the people who throw together some
5:20:10generic offer and hope it works. The
5:20:12winners are going to be the people who
5:20:13understand positioning, trust, audience,
5:20:15offer creation, traffic, conversion,
5:20:17fulfillment, and scale. If you get those
5:20:19pieces right, even a simple digital
5:20:21product can turn into a serious
5:20:22business. And if you don't want to try
5:20:23because it's too hard, you can always
5:20:25just settle for a mediocre life. Now,
5:20:27with all that being said, let's get into
5:20:28the whiteboard and I'm going to break
5:20:30down exactly how I built a $2 million
5:20:32per month digital product business. All
5:20:34right, so here is the lovely whiteboard
5:20:37and let's break this thing down. So, I
5:20:39basically had three phases. I started
5:20:41off with the fitness company because
5:20:43that's what I knew and then that turned
5:20:45into uh we'll say PT consulting. We'll
5:20:48talk about that next, okay, for
5:20:50trainers. And then finally that turned
5:20:52into full-on business consulting. Now I
5:20:55always tell people you know they always
5:20:56get a little mad or a little butt hurt
5:20:58and they say hey you know digital
5:21:00products is just a product like you
5:21:02can't upsell a service
5:21:03>> okay you can so you have a digital
5:21:06product so we'll say this is a book I
5:21:09know it's beautiful okay book and then
5:21:11you can upsell a service I am more prone
5:21:15to do this together than then this just
5:21:17by itself why cuz you could charge a lot
5:21:20more this I might be able to charge $47
5:21:22this I might charge $1,500 when I say
5:21:24service, a call, texting, a little bit
5:21:26of done with you work, right? Like some
5:21:28consulting. It's not like anything
5:21:30crazy. So, don't lose your mind when I
5:21:32say that. If you don't want to do it, by
5:21:33all means, but it's way easier if you
5:21:36do. And yes, it is a digital product
5:21:37because it's a product that they got
5:21:39online. There was nothing done like
5:21:41there was messaging, there was calls,
5:21:42you know, like they have a course, etc.
5:21:44So, I I didn't go out and and do this
5:21:47crazy thing. thing. It was like it still
5:21:48is a digital product, but I would always
5:21:50upsell coaching or consulting or
5:21:52mentorship or calls or whatever. And
5:21:54that always allowed me to drive the
5:21:56price. Okay, so let me take you through
5:21:58how I got to 2 million a month. First
5:21:59off, I spent 2 years trying to sell a
5:22:02$47 digital product. Interesting, right?
5:22:04Because it didn't make me jack So
5:22:07in two years, I basically made less than
5:22:09$2,000. And the issue with trying to
5:22:11sell this as it was is the only way I
5:22:14could sell it, and this is pretty
5:22:15typical, is I could try to sell it on
5:22:17social media. But I didn't really have a
5:22:18big following. I didn't have a lot of
5:22:20people, you know, liking my stuff
5:22:21besides my mother. And unfortunately,
5:22:23$50 a few times a month was just not
5:22:25enough to change my life. And that's the
5:22:27cycle most people stay in, right? If
5:22:28you're I was making3 $4,000 a month. I
5:22:30was working as a part-time server. I do
5:22:32some door sales. I was trying to start
5:22:33my business. And it's like, yeah, I'd
5:22:35make a couple hundred bucks, but it's
5:22:36like what did that get me? Like a date
5:22:38night? like it just wasn't really enough
5:22:39to move the needle. So, I spent years
5:22:42kind of spinning in circles, not sure
5:22:44how to get out because yeah, I saw
5:22:46similar things and I had heard this
5:22:47before. I was like, but how is it going
5:22:48to work for me? And it just wasn't
5:22:50working. So, eventually when I got sick
5:22:52of it, I was about to quit and go back
5:22:53to school and I saw an ad that was
5:22:55talking about how to build an online
5:22:57fitness business. I was like, I'm into
5:22:58fitness. Like, I played division one
5:23:00football. Like, I'm in really good
5:23:01shape. Like, yeah, that's for me. And
5:23:03all they basically told me to do is they
5:23:04said, "Hey, Tanner, you're going to go
5:23:06from $47. You're going to raise the
5:23:08price to $1,500. You're going to sell
5:23:10them the same product, but you're going
5:23:12to upsell consulting." And I was like,
5:23:14"Dude, there's noing way this is going
5:23:17to work. I've been trying to sell this
5:23:18for 2 years. I made $2,000. You're
5:23:20trying to tell me to sell $1,500, which
5:23:22that's about as I've made in two years."
5:23:24They're like, "Listen, you've been
5:23:25trying to sell this online with no
5:23:26audience. All you're going to do here is
5:23:28you're going to sell them to a call and
5:23:30you're going to sell it on the call. and
5:23:31it's a lot easier to close people on the
5:23:33call. So, if you're someone who's like,
5:23:34"Hey, I don't want to do any work at
5:23:36all, you can absolutely just go with
5:23:38your old school digital product, that's
5:23:40fine. But when you upsell consulting,
5:23:42coaching, mentorship, calls, whatever,
5:23:45it allows you to push the price because
5:23:46they're getting access to you, right?"
5:23:48So, people go sometimes, "Hey, Tanner, I
5:23:50want to work one-on-one with you in my
5:23:51business." I'm like, "Hey, it's
5:23:51100,000." What? Like, working with your
5:23:53team is way cheaper. I'm like, "Yeah,
5:23:54cuz like you want to work with me." So,
5:23:56it's like you want more access to me,
5:23:57you got to pay the piper. Same thing
5:23:59here. So, when I was selling this $47,
5:24:02it basically it's just posting on social
5:24:03media. Maybe you can put it on platforms
5:24:05like Fiverr or Upwork or Allison.com, a
5:24:09l i s, Udemy, and they'll take a little
5:24:11bit of a cut, but I don't see a lot of
5:24:13people get rich that way. It's like, you
5:24:14know, they're basically paying that
5:24:17platform for traffic and then they're
5:24:18competing with hundreds if not thousands
5:24:20of other products. When you sell
5:24:22something this high, what it allows you
5:24:24to do and the cheat code is it allows
5:24:26you to run ads. So, the benefit here is
5:24:28let's say I spend $1,000 on ads and it
5:24:31this could be, you know, $3,000, 6,000,
5:24:3310,000. You guys will see that as I'm
5:24:34going through this, but it it just 1,500
5:24:36is like a good place to start. Let's say
5:24:38you spend $1,000 on ads. You run it to
5:24:40an opt-in page, which is basically where
5:24:41you get email, name, phone number. Let's
5:24:43say you get 100 leads and then you get
5:24:4410 calls and then you close three of
5:24:46those calls. Well, 3 * 1,500 is 4500
5:24:50minus the $1,000 you just spent on the
5:24:52ads. You just made $3,500 of profit.
5:24:54Now, we're talking. And that's how I
5:24:56originally made my first million dollars
5:24:59is it was as simple as I just raised my
5:25:01price, went from posting to getting
5:25:04people on the phone. So basically, I
5:25:05still did the same post, but then I
5:25:06would message all the comments, all the
5:25:08likes, etc. I'd push them to a call and
5:25:11then I'd close on the phone. Pretty
5:25:12simple. And obviously my background
5:25:14helped. Like I'd been a division one
5:25:16athlete. I studied patrol engineering.
5:25:17I've done door to door sales. Like those
5:25:18things help, but you can learn those
5:25:19skills 100%. So again, I just look at
5:25:22this as digital procsell. It's up to you
5:25:24what you want to do, but you're very
5:25:25limited here because if you run ads to a
5:25:27$47 product, usually the ads will cost
5:25:30more than the product. So you go, well,
5:25:32why do people do that then? Because let
5:25:33me give you an example. If I spend
5:25:34$1,000 and let's say I make $500 back
5:25:38selling a $47 product. Okay, so you're
5:25:40negative 500. What they don't tell you
5:25:42is a few of those people will buy the
5:25:45$1,500 product. Let's just say, you
5:25:48know, like six. And now it's like, hey,
5:25:50if I get six people plus I had a few
5:25:52people buy the low ticket thing, that's
5:25:53actually more money than just selling
5:25:55straight to the high ticket thing. But
5:25:56it's a lot more work and it's a lot
5:25:58harder for people who don't know how to
5:26:00do these types of things cuz you got to
5:26:01know how to build funnels and sales
5:26:03pages and VSLs, all that kind of stuff.
5:26:05So this is what I did. And once I
5:26:07figured this out, all I did is I put
5:26:09gasoline on the fire. So, the cool part
5:26:12with ads, once you have a winning
5:26:14formula, all I did is I times this by
5:26:16about 20. And then I was doing over
5:26:18$100,000 a month. I peaked at about 150.
5:26:21Okay? Because if I'm doing $1,000 and I
5:26:23get 100 leads, I do $20,000 a month, I
5:26:25would get 20,000 leads or 2,000 leads,
5:26:27excuse me, I can't do math. 2,000 leads,
5:26:29right? So, that's about 200 calls and I
5:26:30would close about 20 deals. And I was
5:26:32selling my programs for about 3,200 plus
5:26:34at the time. I'd also get some
5:26:35recurring. And so, it took me to this
5:26:37level. Okay? Okay, so that is how I made
5:26:38my first million dollars in less than 12
5:26:40months is I took fitness, pretty common.
5:26:43I sold it at $47, realized it wasn't
5:26:45going to get me. I upsold consulting
5:26:47with it and then I ran ads to it. Now, I
5:26:50could get more into what made my offer
5:26:52sell a little bit better. Actually, I
5:26:54will get into that. Most people when
5:26:55they're selling fitness say, "Hey, I'm
5:26:56going to give you nutrition program or
5:26:58training program and you know, I'll give
5:26:59you accountability." And it's like,
5:27:01great. Like, how much is it? 1,500.
5:27:03Like, no. Like Bob down the street said
5:27:04that. what I sold to people and said,
5:27:05"Hey, look, end of the day, you're going
5:27:07to eat bad food." So, the goal is not
5:27:09about how to get in shape. The goal is
5:27:10how can you stay in shape eating bad
5:27:12food? Yeah. So, I'm going to show you
5:27:13how you can eat whatever you want and
5:27:15still look amazing. And you'd be
5:27:17shocked, but most people, they don't
5:27:18understand macros or calorie counting,
5:27:20those types of things. And that's all I
5:27:21was really selling them. So, that was
5:27:23how I made my first million. So, we'll
5:27:24just put 1 million here. Now, when we
5:27:26come up here, what happened very
5:27:28naturally, and this will happen to you
5:27:29if you're successful, is I had awards
5:27:32from ClickFunnels. me and my team can
5:27:33throw that in the video. But I got a
5:27:35million bucks and then Clickfunnels
5:27:36gives you an award for using their
5:27:38software and making a million dollars.
5:27:39So I got what they call a two comic club
5:27:41award. And because I was not a business
5:27:43coach at the time or consultant, a lot
5:27:45of people made money like telling people
5:27:46how to make money. People are like, "Yo,
5:27:47this guy's legit. This guy made a
5:27:49million dollars as a fitness coach. Like
5:27:51I want his help." So 15 people willing
5:27:53to pay me $10,000. 15 time 10,000. So
5:27:56you got to understand at the time I was
5:27:58about 25. And so I said, "Hey, like I
5:28:00don't do this. I don't want to do this."
5:28:01you know, etc., etc., and they convinced
5:28:04me. I was like, "Okay, fine. I'll do
5:28:06it." Right? Because it's 150 grand. And
5:28:08as a 25-year-old kid, I'm just thinking
5:28:09dollar signs. So, these people pay me
5:28:12that amount of money. And then I started
5:28:13marketing to trainers. Now, at a few
5:28:15months, I did both at the same time, but
5:28:17running two businesses is really
5:28:18difficult. And I just saw, hey, because
5:28:20I could charge three times more here,
5:28:22it's going to make more sense and I can
5:28:24make more money. So, I took the same
5:28:25formula over here, except I could now
5:28:27charge $10,000. And I was able to go
5:28:29from$1 million to $10 million in a year
5:28:32because the price point allowed me to
5:28:34run a lot more ads, right? Because if
5:28:36I'm making three times the amount of
5:28:37money per sale and I'm keeping the same
5:28:39numbers, obviously I can run a lot more.
5:28:41So in that year, I want to say I spent
5:28:43about 2 million 1.52 million on ads.
5:28:46Okay, let me put this here. 1.5 to2
5:28:48million on ads and I made 10 million.
5:28:51That was the craziest year of my life,
5:28:52right? Like if you guys have ever seen
5:28:53Grant Cardone's books, it's like, hey,
5:28:54the 10X rule, 10x. Like I actually did
5:28:5710x. So, that was pretty crazy. Now, I
5:28:59got more awards and this was when
5:29:01ClickFunnels was like pretty big. I
5:29:02wouldn't say they're small, but they're
5:29:04just not as popular as they used to be.
5:29:05There's a lot more competition. But
5:29:07people are like, "Yo, this guy did 10
5:29:08million now. I want his help." And I
5:29:10started having people come to me that
5:29:11were not trainers. Like, I'd even have
5:29:12people click on my ads who weren't
5:29:14trainers like, "Yo, but I'm not a
5:29:15trainer, but like can you help me?" And
5:29:16I was like, "Uh." So, I expanded again.
5:29:18So, what I did is I then went into what
5:29:21I call general consulting. So, anything
5:29:23outside of fitness, I just considered
5:29:25general. And what I was able to do is I
5:29:27was able to push that to 1.5 million a
5:29:29month because now when some people
5:29:32clicked on my ads who weren't trainers,
5:29:33now everyone who had a business or had a
5:29:36business idea or wanted to start a
5:29:37business was now possible. So that
5:29:39pushed it up about half a million
5:29:40dollars more. Same amount of spend.
5:29:42Nothing changed. Now to get past that
5:29:44level at this point, I'm spending, you
5:29:46know, $300,000
5:29:48a month. I know it sounds crazy, but
5:29:50yeah. I mean, that's where I got to $300
5:29:51to $400,000 a month on ads. And then my
5:29:54payroll was, you know, like 300K. So,
5:29:57I'm not taking all that home. I just
5:29:58want to be clear, but, you know, taking
5:29:59home quite a bit. And I started to
5:30:01realize like, hey, you know, we can't
5:30:02really probably push these ads anymore
5:30:04because the cost would just get too
5:30:06high. Okay? And obviously, you can like
5:30:07do different things in your marketing,
5:30:09like use different angles or give
5:30:10different uh cheat sheets, but it gets
5:30:12tough at scale. I'll just leave it at
5:30:14that. Like, as you spend more, Facebook
5:30:16goes wider and wider and there's people
5:30:17who are clicking on your ads who are not
5:30:19the most ideal fit. Okay. So, at this
5:30:21point, I said, "Okay, I'm going to add
5:30:23in more upsells, right? Cuz this is
5:30:25essentially digital products with
5:30:26upsells." So, then I started adding in
5:30:28done for you offers, okay? And all you
5:30:30have to do is pretty easy, is when you
5:30:32start getting your customers results,
5:30:34you just give them more of stuff they
5:30:36need. So, a lot of my clients, I was
5:30:37telling them what to do. It's like,
5:30:38"Hey, run ads, build funnel, you know,
5:30:40do this, say this, say that, etc." So,
5:30:42then I was like, "Okay, we'll do done
5:30:44for you sales, right? We'll do we'll
5:30:46either do the sales for you or we'll get
5:30:47sales reps. We'll do done for you ads.
5:30:49We'll run the ads for you. we'll do done
5:30:51for you setters, right? So, people who
5:30:52would set the appointments, we'll do
5:30:54done for you tech, we'll do done for you
5:30:56uh funnels. And before you knew it, like
5:30:58this added an extra 500 grand easy a
5:31:01month because people were like, "Yeah,
5:31:02like I don't want to do this. Like, you
5:31:04just do it for me." And that's actually
5:31:05how I got to $2 million a month. Now,
5:31:06some people will say like, "Tanner, you
5:31:08know, why didn't you get past that?"
5:31:09Well, if you look at most of the
5:31:11billionaires in the world, they're not
5:31:12building digital product type
5:31:14businesses. The issue is that end of the
5:31:16day, it's really hard to get results
5:31:18equal across the board because if you're
5:31:19looking, let's say, at 10 basketball
5:31:21players, one's the best, one's the
5:31:22worst. It's the same thing in business.
5:31:23So, you could give everyone the same
5:31:25training, but not everyone's going to
5:31:26get the same result. You just got to be
5:31:28okay with that and understand that. So,
5:31:29at $2 million a month, the costs just
5:31:32start getting too high. Like, we're not
5:31:33keeping enough clients for long enough.
5:31:34Uh, ads are more expensive. My payroll
5:31:36is really high. And then, like, you're
5:31:38making more money, but you're making
5:31:39less profit, which just so we can be
5:31:41clear, profit is king. I'd rather make
5:31:43300,000 profit off 500,000 than make,
5:31:46you know, 500,000 profit off 2 million.
5:31:48It's like it's just not worth it because
5:31:49you're doing four times the amount of
5:31:51work for a little bit more profit. That
5:31:54is uh how I scaled from zero to $2
5:31:56million a month. And now I'm getting
5:31:58more into private equity, tech, you
5:32:01know, hedge funds, that type of thing,
5:32:02because it's just a bigger leverage.
5:32:04When you think of private equity or
5:32:05profit share, like I'm now taking
5:32:07companies that are doing at least
5:32:08$25,000 a month and I take profit share
5:32:10and then we implement these systems for
5:32:12them because they're better customers or
5:32:14in this case better basketball players.
5:32:17They can get results and then it allows
5:32:18me to scale horizontally very fast where
5:32:20I'm not just putting all the pressure on
5:32:21my business because it's a lot easier to
5:32:23say spend $100,000 on ads in 10
5:32:25businesses than, you know, a million
5:32:27dollars in one business. So hopefully
5:32:29that makes sense. So if you guys have
5:32:30questions, just leave those down below.
5:32:32But that's how I went from zero to $2
5:32:34million a month fairly fast. And I did
5:32:36all of this in about I went 0 to a
5:32:39million in 18 months and then I got to 2
5:32:41million what 2 years later. So it it
5:32:42basically took me about 3 years to get
5:32:44to 2 million a month which is pretty
5:32:46crazy if you think about it. So that is
5:32:47a full breakdown of how I built a
5:32:48digital product business that reached
5:32:50over $2 million per month. And when you
5:32:51really look at the model it was never
5:32:52just about creating the most complicated
5:32:54product, having the biggest audience or
5:32:55building the fanciest website or coming
5:32:57up with some never-before-seen idea. It
5:32:58was finding a specific group of people,
5:33:01understanding a painful problem they
5:33:02already wanted to solve, and then
5:33:03creating a valuable offer around that
5:33:05problem, and then building a system that
5:33:06consistently put that offer in front of
5:33:08the right audience, which I kind of
5:33:09showed you guys with the ads. And that's
5:33:11the real foundation of this business.
5:33:13And just so we're clear, I skipped a lot
5:33:14of like what we did in terms of
5:33:16fulfillment and what we taught them and
5:33:17stuff like that, but this is the
5:33:18marketing side, which I would say is the
5:33:20most important because if you can't get
5:33:22customers, you can't possibly teach them
5:33:23anything. And the biggest thing I want
5:33:24you to take away from this video is that
5:33:26a digital product business does not
5:33:27scale just because the product is
5:33:28digital. It scales because the offer
5:33:30solves a real problem. The outcome is
5:33:32clear. The customer understands the
5:33:33value. And the business has a repeatable
5:33:35way to generate attention, turn that
5:33:37attention into leads, and convert those
5:33:38leads into customers. A course does not
5:33:41make you rich by itself. A PDF does not
5:33:43make you rich by itself. A template does
5:33:45not make you rich by itself. The product
5:33:47is only the vehicle. The real money is
5:33:49made when you combine the right market,
5:33:51the right problem, the right offer, the
5:33:53right traffic source, and the right
5:33:54sales process. And look, guys, if you
5:33:56don't want to be successful, you can
5:33:58ignore this video and not sell digital
5:33:59products. But to me, this absolutely
5:34:02changed my life. Yeah. So, if this video
5:34:04helped you, make sure you like the
5:34:05video, subscribe to the channel, and
5:34:06comment below what part of this $2
5:34:08million per month business breakdown
5:34:10[music]
5:34:11you want me to go deeper on next because
5:34:13I can do another training. And if you
5:34:14want more personal help building,
5:34:16packaging or scaling your own digital
5:34:17product business, follow the links in
5:34:19the description and the pin comment.
5:34:21Thanks so much for watching. I
5:34:22thoroughly enjoy making this for you
5:34:24guys. And I'll see you in the next
5:34:25video. $2 trillion. That is how much
5:34:27money is being generated every single
5:34:28year through online digital products.
5:34:30And what I'm about to show you in this
5:34:31video is going to completely change the
5:34:33way you think about making money from
5:34:34home. But first, this is not some
5:34:37get-rich quick scheme. What I'm about to
5:34:38show you is the exact step-by-step
5:34:40framework that my students use every
5:34:42single day to generate 20,000, 50,000,
5:34:45even over $100,000 a month simply by
5:34:47learning how to create and sell digital
5:34:48products.
5:34:52So, step one, you need to find what
5:34:54people are already buying. And this is
5:34:56where most people mess this up
5:34:57immediately. They sit down and they go,
5:34:59"What should I make? Should I do an
5:35:01ebook? Should I do templates? Should I
5:35:03do a course?" And that's the wrong
5:35:05question. The right question is what
5:35:07problem are people already trying to
5:35:08solve right now? Not what you think is
5:35:10cool or not what sounds fun to you. What
5:35:13are people going on Google or on Reddit
5:35:15or on Instagram and actively searching
5:35:17for answers to? Because people do not
5:35:19buy digital products for fun. They buy
5:35:21them because they have a problem and
5:35:23they want it fixed. That's it. A mom who
5:35:26just went through a divorce is not
5:35:27scrolling Etsy because she got bored.
5:35:29She needs a budget planner. She needs a
5:35:31guide. She needs something that makes
5:35:32her feel like she has control of her
5:35:34life again. Someone who hates their job
5:35:36and Googles how to make money from home
5:35:38at 2 in the morning is not casually
5:35:41browsing. They are desperate for a way
5:35:43out. That is emotion. And emotion is
5:35:46what sells. So when you are picking what
5:35:47to sell, you need to start with the
5:35:49problem first. Look around your own life
5:35:51and what have you bought in the last
5:35:53month? What problem are you trying to
5:35:54solve when you bought it? Can you solve
5:35:56that same problem for somebody else? If
5:35:58you know Excel really well, can you make
5:35:59a budget tracker? If you know fitness,
5:36:01can you make a workout plan? If you
5:36:03understand social media, you can make
5:36:04templates. It does not have to be
5:36:06complicated. You just need to pick one
5:36:08specific problem for one specific person
5:36:10and solve it. Do not try to make
5:36:12something for everyone because you will
5:36:14end up selling to no one. And if you
5:36:16were sitting there thinking, I am not an
5:36:18expert. I do not know what to sell.
5:36:20There are regular people on Etsy right
5:36:22now with zero credentials doing over
5:36:24$700,000 a year selling ré templates
5:36:26they made in Canva. You do not need to
5:36:28be an expert. You just need to solve one
5:36:30problem. Now, let me show you how to
5:36:32build it.
5:36:34All right, so here's how you actually
5:36:36build the thing. And I'm going to keep
5:36:37this stupid simple because people over
5:36:39complicate this part more than anything
5:36:41else. You have two options. Now, option
5:36:44one, you build your own product. Option
5:36:47two, you sell someone else's product and
5:36:49collect a commission fee. Both can work.
5:36:52Let me break down both. If you're
5:36:54building your own product, the fastest
5:36:55way to do it right now is to go into
5:36:57Canva, which is completely free, and
5:36:59start creating it. If you're making an
5:37:00ebook or a guide, you open a blank page,
5:37:03pick your size, and start putting it
5:37:05together. You can use AI to help you
5:37:06outline your sections and write your
5:37:08content. Go into Chat GBT or Claude and
5:37:11tell it exactly what you want. I need a
5:37:13buyer guide for first-time home buyers.
5:37:15Give me every section I should include.
5:37:16It will lay the whole thing out for you.
5:37:18Then you take that and you put it into
5:37:20Canva and you can make it look good. Add
5:37:22a cover that actually grabs attention
5:37:24because the cover is what sells the
5:37:26product before anyone even opens it.
5:37:28Again, AI can do that for you. Format
5:37:31the pages clean, add your content,
5:37:33download it as a PDF. That is your
5:37:35product. Now, if you do not want to
5:37:36create anything yourself, there are
5:37:38thousands of businesses out there that
5:37:39have already built highquality digital
5:37:41products and they will pay you 50, 80%,
5:37:44some of them even 90% commission just
5:37:46for sending them a customer. You do not
5:37:48need to make the product. You do not
5:37:49need to handle customer service. You
5:37:51just send people to the product page and
5:37:53when they buy, you get paid. So either
5:37:55way, the product does not need to be 200
5:37:57pages. It does not need to take you
5:37:59three months because when I started, my
5:38:01entire product was just a few pages, a
5:38:03meal plan, and a workout schedule on
5:38:05ClickFunnels for $47. That was literally
5:38:08it. It was not that pretty, but it did
5:38:11solve a real problem and people did pay
5:38:13me for it. So stop overthinking this and
5:38:15just build something. Now, the product
5:38:16is the easy part. Most people can get
5:38:18that done in an afternoon. The part that
5:38:20actually makes you money is what comes
5:38:21next. And this is where everybody gets
5:38:23stuck. So pay attention. All right. So
5:38:25you have your product. Now here is the
5:38:27part that actually puts money in your
5:38:29bank account because I see this all the
5:38:30time. People make the product and then
5:38:32they just sit there waiting for sales to
5:38:35come in. That is not how this works. You
5:38:37need three things to make money. You
5:38:39need somewhere to sell it. You need
5:38:41people to see it. And you need a system
5:38:43that turns one sale into multiple sales.
5:38:45Let me walk you through all three.
5:38:47First, you need somewhere to sell. And
5:38:48people overthink this like crazy. You
5:38:50can list your product on Etsy and tap
5:38:52into millions of buyers who are already
5:38:54searching for exactly what you made. You
5:38:56can set up your own website through
5:38:57Shopify or any website builder and have
5:38:59your own storefront up in less than an
5:39:01hour. You can even use platforms like
5:39:03Gumroad where you literally just upload
5:39:05your file, set your price, share the
5:39:07link, and you're in business. It does
5:39:10not matter which one you pick. What
5:39:12matters is that your checkout is clean,
5:39:14your product description is clear, and
5:39:16the customer knows exactly what they are
5:39:18getting before they buy. The platform is
5:39:20not what makes you money. The offer is
5:39:22what makes you money. Now, second, you
5:39:25need traffic. You need eyeballs on your
5:39:27product. And I already know what you're
5:39:29thinking. I do not have money for ads.
5:39:31Good, because you don't need ads. When I
5:39:33started, I did not run a single ad.
5:39:35Here's what I did instead. I picked one
5:39:37platform. And for me, it was Instagram.
5:39:39And I started putting out content every
5:39:41single day that served the exact person
5:39:42I was trying to sell to. You not need to
5:39:44be on every platform. Pick one.
5:39:46Instagram, YouTube, Pinterest, Tik Tok,
5:39:48whatever, and start creating content
5:39:50that helps your ideal customer with the
5:39:52exact problem your product solves. If
5:39:54you're selling a budgeting template,
5:39:56make content about budgeting tips. If
5:39:58you're selling a fitness plan, make
5:39:59content about workouts and nutrition.
5:40:01We're giving value for free so that when
5:40:03you put your product in front of them,
5:40:04they already trust you. And here's the
5:40:06thing about this, you not even have to
5:40:08show your face. There are people making
5:40:10thousands of dollars a month posting
5:40:12faceless content on Instagram and
5:40:14YouTube. Simple videos, simple graphics,
5:40:17simple value. The algorithm pushes it
5:40:19out to thousands of people for free. No
5:40:21ad spend, no huge following needed. Now,
5:40:24third, and this is the part that
5:40:26separates people making a couple hundred
5:40:27bucks from people making real money. You
5:40:30need a system, not a complicated funnel,
5:40:32a simple system. So, here is how mine
5:40:34worked when I was just getting started.
5:40:36Someone would find my content. That
5:40:38content would lead them to a free
5:40:39resource. That free resource would then
5:40:41build trust. Then they would buy my $47
5:40:43product. And the moment they bought that
5:40:45$47 product, it would redirect them to a
5:40:47page where they could book a call with
5:40:48me. On that call, I would answer their
5:40:50questions, give them real value, and
5:40:52then offer them my $1497 program. That
5:40:55is how you turn a $47 sale into a $1,500
5:40:58sale. One ebook becomes the gateway to a
5:41:00high ticket offer. You do not need a,000
5:41:03customers to make real money. At $14.97,
5:41:05you only need 20 sales to hit $30,000 in
5:41:08a month. 20 people, that is it. Which
5:41:11sounds easier to you? finding 20 people
5:41:13or finding a thousand. And the margins
5:41:15on this are insane. There's no
5:41:17inventory. There's no shipping. There's
5:41:19no raw material cost. When someone buys
5:41:21your digital product, the entire sale is
5:41:23basically profit. That is why digital
5:41:25products are the most profitable
5:41:26business model on the planet. You make
5:41:28it once and it sells over and over again
5:41:30while you sleep, while you travel, while
5:41:32you do whatever you want. That is not
5:41:34fantasy. It's just simple math. Now,
5:41:37everything I just showed you is how you
5:41:38go from zero to making real money. But
5:41:40what I'm about to show you next is how
5:41:42you can take this and actually turn it
5:41:43into serious wealth. That is the part
5:41:45that took me from making good money to
5:41:47making over a million dollars a month.
5:41:49And nobody talks about this.
5:41:53All right, so here is where I tell you
5:41:55what actually took me from making good
5:41:56money to making over a million dollars a
5:41:58month. And this is the part that nobody
5:42:00making digital product videos on YouTube
5:42:02talks about because they've never gotten
5:42:03here. everything I just showed you, the
5:42:06product, the sales page, the content,
5:42:08the funnel, that will get you your first
5:42:105,000, 10,000, and maybe even $20,000 a
5:42:13month. And for most people, that is
5:42:14life-changing money. But if you want to
5:42:16go beyond that, you need to understand
5:42:18something. I spent two full years
5:42:20selling a $47 fitness program, and I
5:42:22made $2,000 total. So, two years I was
5:42:25working at Olive Garden on the side just
5:42:26to pay my bills, and I was living in my
5:42:28parents spare bedroom. I was sending a
5:42:30hundred DMs a day to strangers and
5:42:32barely getting responses. And I thought
5:42:33the problem was me. I thought I was not
5:42:35smart enough or not good enough. But
5:42:37that was not the problem. The problem
5:42:39was my price. I was selling a $47
5:42:41product trying to build a business. And
5:42:42the math just does not work at that
5:42:44level when you're starting out. You need
5:42:46massive volume to make real money at
5:42:48just $47. And when you have no audience,
5:42:51which I didn't, and no ads budget, which
5:42:52I didn't, you do not have volume. So,
5:42:55here's what changed everything. I put
5:42:57$5,000 on a credit card to hire a
5:42:58mentor, even though I only had $2,000 in
5:43:00my bank account, by the way. And it was
5:43:02the scariest thing I had ever done to
5:43:04that point. But that mentor taught me
5:43:05one thing that was worth every penny.
5:43:07Raise your prices. Stop selling $47
5:43:10products and start selling $1,500
5:43:11products. So I did that. And that first
5:43:14week after I raised my prices, I made
5:43:15$10,000 in one week. After 2 years of
5:43:18making $2,000 total. So same product,
5:43:21same skills, same me. The only thing
5:43:24that changed was the price and the way I
5:43:25positioned the offer. And here's why
5:43:27that works. At $27, you need over,100
5:43:31sales just to make $30,000 a month. At
5:43:33$1,4.97, you only need 20. So 20
5:43:36customers, that is [music] it. And the
5:43:38people who pay $1,500 are way more
5:43:40serious than the people who paid $27.
5:43:42They actually do the work. They actually
5:43:44get results. And when your customers get
5:43:45results, they tell everyone they know.
5:43:47And that is how you grow without
5:43:48spending a dollar on ads. From there, I
5:43:50built my first company, Fit Warrior, to
5:43:52a million dollars in less than 3 months.
5:43:54Then trainers started coming to me
5:43:56asking how I did it. So, I started
5:43:57teaching them the same system, and that
5:43:59became elite cos, which did over $50
5:44:01million in sales. And then I did not
5:44:03stop there. I built back-end products
5:44:04for my existing customers, not chasing
5:44:06new people all the time. I built offers
5:44:08that solved the next problem my current
5:44:10customers had. So, a $3,500 done for you
5:44:12service, a $5,000 program, a $10,000
5:44:14program. I kept going deeper and deeper
5:44:16with the same customers instead of
5:44:18wider, trying to find new ones. And that
5:44:20is what most people miss. The real money
5:44:22is not in your first sale. The real
5:44:24money is in what you sell them after
5:44:26that. And let me be honest with you
5:44:27about something. This is not easy. I am
5:44:30not going to sit here and tell you it is
5:44:31some magic button. Social media makes a
5:44:33lot of things look easy. We highlight
5:44:35the best parts. But I lost money on
5:44:37failed ventures. I loan nights question
5:44:39everything. I had to learn how to hire
5:44:40right people and fire people and manage
5:44:41a team and deal with problems I never
5:44:43expected. But I also bought an
5:44:45investment property in cash that makes
5:44:46me money every single month. I'm not
5:44:48stressed about bills. I travel whenever
5:44:50I want. And I built all of this from a
5:44:52spare bedroom in my parents house with
5:44:54no degree, no connections, and no money.
5:44:56And that is what I need you to
5:44:58understand. This is not about being
5:44:59special. This is not about finding one
5:45:01problem, building one simple product,
5:45:02getting it in front of people, and then
5:45:04scaling it by raising your prices and
5:45:06going deeper with your customers instead
5:45:07of wider. That is the entire game. So,
5:45:11let me recap this whole thing real
5:45:12quick. Step one, find a real problem
5:45:14that real people are trying to solve.
5:45:16Step two, build a simple product that
5:45:18actually delivers value and get it
5:45:20listed somewhere people can buy. Step
5:45:22three, create content on one platform
5:45:24that serves your ideal customer and
5:45:26build a simple system that turns a small
5:45:28sale into a bigger sale. And step four,
5:45:32when it is working, raise your prices.
5:45:34Go high ticket and build back-end offers
5:45:36for your existing customers. That is how
5:45:38you can go from zero to $10,000 a month.
5:45:41That is how you go from $10,000 a month
5:45:43to $100,000 a month. And that is how a
5:45:45kid sleeping in his parents' spare
5:45:47bedroom ended up doing over $141 million
5:45:50in sales. Now, here's the thing. What
5:45:52used to take months now takes hours with
5:45:54the right tools. What used to cost
5:45:55thousands in ads can now be done
5:45:57organically with zero ad spend. And what
5:45:59used to require years of expertise, you
5:46:01can now learn faster than ever. But none
5:46:03of that matters if you do not actually
5:46:04start. So stop watching videos about it
5:46:07and go do it. Because in 6 months,
5:46:09you're either going to wish you started
5:46:10today or you're going to be really glad
5:46:12that you did.
5:46:18Ebooks and PDFs are dead. And if you're
5:46:20still building your online business
5:46:22around a $27 PDF in 2026, you are not
5:46:25building a business. You are building a
5:46:27ceiling and working very hard to stay
5:46:29underneath it. Now, what do I mean by
5:46:30ceiling? Well, if you want to make an
5:46:32extra $1,000 a month, a little side
5:46:34income, something passive, something you
5:46:35set up once and forget about, PDFs can
5:46:37do that. There's nothing wrong with that
5:46:39goal, and I'm not here to talk you out
5:46:40of it. But if that is your goal, this is
5:46:42genuinely not the video for you. You can
5:46:44click off right now, and I mean that
5:46:45with zero judgment. This video is for
5:46:47the person who wants to build an empire,
5:46:48not a side hustle, not a passive income
5:46:50stream, an actual online business that
5:46:52generates 20 to $50,000 every single
5:46:55month. If that is you, you can stay
5:46:56because what I'm about to show you is
5:46:58the exact model I use to generate
5:46:59$50,000 a day and that I have watched
5:47:02multiple businesses replicate at $25,000
5:47:04a month and beyond. And I'm not some
5:47:05YouTube guru with a rented Ferrari or a
5:47:07B-rolling me on a yacht. I'm sharing
5:47:09exactly what I've learned in over a
5:47:10decade of building, failing, rebuilding,
5:47:12and the hard lessons that come out of
5:47:14all of it. So, let's get into it. I want
5:47:16to start by saying something that most
5:47:17people making this argument skip
5:47:19straight past. The PDF model was not a
5:47:21bad idea. It was actually a brilliant
5:47:23idea for its time. No overhead, no
5:47:25inventory, no shipping, no fulfillment
5:47:27cost. You build it once and it sells
5:47:29while you sleep. The margins are almost
5:47:30100% because there's nothing physical
5:47:32changing hands. You can start with
5:47:33literally zero dollars and be selling
5:47:35something real within a week. That is a
5:47:36genuinely compelling business model. And
5:47:38I understood exactly why millions
5:47:39[music] of people ran towards it. And
5:47:40for a long time, it worked. But in 2026,
5:47:43the single biggest competitor in the
5:47:44digital product space is not another
5:47:46creator. It is a free AI tool that
5:47:48anyone on the planet can access from
5:47:49their phone. [music] The $27 PDF you
5:47:51spent 3 weeks building, Claude, can
5:47:53produce a comparable version in 4
5:47:54minutes. Your buyer knows this and the
5:47:56price reflects it. You are no longer
5:47:57competing with other PDF sellers. You
5:47:59compete with free. You cannot win a race
5:48:01to the bottom against free. So the
5:48:03question is not whether the PDF model is
5:48:05dying. it is already dead as a path to a
5:48:07real business. The question is what
5:48:09replaced it and the answer is something
5:48:11that AI cannot touch no matter how good
5:48:13it gets. I want to show you something
5:48:15concrete because this is where most
5:48:16people get lost in the theory. Let me
5:48:18give you two versions of the same exact
5:48:20business. So version A is you know
5:48:22Instagram growth. You have figured out
5:48:24what content works, how the algorithm
5:48:26behaves, what makes people follow and
5:48:27buy. So you package that knowledge into
5:48:29a $47 ebook, how to grow your Instagram
5:48:31in 30 days. You sell it on Gumroad. You
5:48:33make content to drive traffic to it. And
5:48:34on a great month, you sell 200 copies.
5:48:37That is $9,400 before platform fees,
5:48:40before taxes, before the hours you spent
5:48:41creating content just to sell it. Now,
5:48:43you are smart. So, you use the PDF as a
5:48:45lead magnet. You funnel those buyers
5:48:47into a $500 course. In a good month,
5:48:49maybe 10% convert. So, 20 people out of
5:48:51200 buy the course. You made $10,000 on
5:48:54top of the ebook revenue. The system
5:48:56works. But here's what just happened to
5:48:58that entire system. The PDF, the lead
5:49:00magnet your whole business is built on
5:49:01just became worthless because your buyer
5:49:03pulled out their phone, asked Claude the
5:49:05same question your PDF answers, got a
5:49:07better answer in 30 seconds, and closed
5:49:09the tab before they ever saw your
5:49:10Gumroad page. No lead magnet means no
5:49:13core sales. No core sales means the
5:49:14whole funnel collapses, and you were
5:49:16left with a business that was working
5:49:17perfectly, built on a foundation that no
5:49:19longer exists. Now over here, you have
5:49:21version B. Same knowledge, but different
5:49:23packaging. So you offer a done for you
5:49:25Instagram growth service. You run the
5:49:26content strategy, provide the posting
5:49:28schedule, optimize the profile, track
5:49:30the analytics. Your client does not have
5:49:31to think about it. They just watch their
5:49:33account grow. You charge $2,500 a month.
5:49:36You take 10 clients. That [music] is
5:49:37$25,000 a month recurring. The same
5:49:40clients pay you every single month
5:49:41because the problem does not go away
5:49:42when they stop paying you. It comes
5:49:44back. So, same expertise, but the exact
5:49:46same knowledge that was going into a $47
5:49:48PDF, packaged as an outcome, a set of
5:49:50information, and worth 50 times more.
5:49:52And here's the part that should stop you
5:49:54in your tracks. The buyer in version B
5:49:56is not paying for your knowledge. They
5:49:58are paying to never have to think about
5:49:59this problem again. That is a completely
5:50:01different transaction and AI will never
5:50:03replace it because AI cannot take the
5:50:06problem off their plate the way a
5:50:07[music] human being who is accountable
5:50:08for the result can. Now when I say a
5:50:10high ticket service, I want to be clear
5:50:12that I'm not talking about one specific
5:50:13thing. I'm not saying everyone needs to
5:50:15become a coach. I'm not saying everyone
5:50:17needs to offer a done for you services
5:50:18specifically. The form depends entirely
5:50:21on your niche, your skills, and who your
5:50:23buyer is. There's a version of what you
5:50:25know that is worth $27. And there is a
5:50:28version of what you know that is worth
5:50:29$2,500 a month. The difference is not
5:50:31the knowledge. The difference is how
5:50:33close you stand to the outcome. An ebook
5:50:35about how to lose 20 lbs is worth $27. A
5:50:3912week program where you personally
5:50:40design the nutrition plan, check in
5:50:42weekly, adjust the approach based on how
5:50:44the client is actually doing, and stay
5:50:45with them until they hit the number that
5:50:47commands a completely different price.
5:50:49[music] The market pays a premium for
5:50:50proximity to the result and always will.
5:50:53An ebook about how to build a Shopify
5:50:55store is worth $47. A done for you store
5:50:58build where the client hands you the
5:50:59product and receives a fully function
5:51:00storefront that sits in a completely
5:51:02different price bracket entirely. Same
5:51:04[music] expertise, completely different
5:51:06price because of completely different
5:51:07proximity to the result. And here's what
5:51:10I see happen when people hear this. They
5:51:12immediately think they are not expert
5:51:13enough to charge that. That nobody would
5:51:15pay them that much. That they need more
5:51:17credentials, more followers, more proof
5:51:19before they can ask for a number that
5:51:20size. That thought is the PDF trap
5:51:22talking. The PDF trained you to
5:51:24undervalue what you know because you are
5:51:26packaging it for mass consumption at the
5:51:27lowest possible price point. When you
5:51:29package for transformation instead of
5:51:31information, the math changes entirely.
5:51:33And so does the buyer. The buyer of a
5:51:35$47 PDF is hoping it works. The buyer of
5:51:37a $2,500 service is investing in a
5:51:40result they fully expect to receive.
5:51:42Those are not the same person. Now, I
5:51:44generate at least $50,000 a day from
5:51:47this model. not from selling
5:51:48information, from selling outcomes,
5:51:49high-touch implementation, results that
5:51:51clients can point to and measure. And
5:51:53the businesses I have worked with
5:51:54directly, I've watched companies go from
5:51:56selling low ticket digital products to
5:51:58generate $25,000 a month and beyond,
5:52:01running the same model in their own
5:52:03niche. And I want to be honest about
5:52:04something else. I made the PDF mistake,
5:52:06too. I spent real time building products
5:52:08that the market was already moving away
5:52:10from. I watched the sales slow down and
5:52:12thought the answer was better marketing,
5:52:14better design, a lower price point. It
5:52:16was none of those things. The model had
5:52:18a ceiling and I kept hitting it harder
5:52:20instead of building something different
5:52:21underneath it. The moment I shifted from
5:52:23selling what I knew to selling what I
5:52:25could [music] do for someone, everything
5:52:27changed. The revenue went up, the
5:52:28clients got better results, the
5:52:30referrals started coming in without me
5:52:31chasing them, and the business stopped
5:52:33depending on me to find new buyers every
5:52:36single month just to stay flat. That is
5:52:38the difference between a PDF business
5:52:40and a outcome business. So, how do you
5:52:42actually make the transition from where
5:52:44you are to where this model lives? And
5:52:46before I walk you through it, I know
5:52:47exactly what you are thinking right now.
5:52:49You were thinking you do not have 10
5:52:50clients. You have no case studies, no
5:52:52proof, no audience large enough to
5:52:53justify charging $2,500 for anything.
5:52:56So, who is going to pay you for that?
5:52:57That thought kept you selling $47 PDFs
5:53:00when you were capable of something worth
5:53:0150 times more. Your first client does
5:53:03not require proof. They require a
5:53:05conversation specific enough to make
5:53:07them feel like you understand their
5:53:08problem better than they do. That is the
5:53:10entire sale at the beginning. First,
5:53:12identify what outcome your knowledge can
5:53:14produce for someone else. That result is
5:53:16your new product, not the information
5:53:17that leads to it. The result itself.
5:53:19Second, find 10 people who have that
5:53:21problem right now and are already
5:53:23spending money trying to solve it. Those
5:53:25are your first clients. You do not need
5:53:27an audience. You do not need a funnel.
5:53:29You need 10 [music] people with a
5:53:30painful problem in a conversation with
5:53:32each of them. Provide offers that are
5:53:34undeniable and base everything on the
5:53:36outcome. Third, you want to price it at
5:53:38what the outcome is worth, not what you
5:53:39feel comfortable charging. This is the
5:53:41hardest part for most people and it is
5:53:43the most important. Fourth, deliver the
5:53:45result. Actually do the work because a
5:53:47client who gets the result they paid for
5:53:49will tell everyone they know who has the
5:53:50same problem. And that referral loop is
5:53:52worth more than any marketing budget you
5:53:54will ever spend. And here's what I want
5:53:56you to understand about the timeline on
5:53:57this. The PDF business takes months to
5:53:59build any meaningful revenue because it
5:54:01requires volume and volume requires an
5:54:03audience. The outcome business can
5:54:05generate real money in 90 days because
5:54:07it only requires one client to get
5:54:09started. Do not need to burn down what
5:54:11you have already built. You can run both
5:54:12in parallel while the transition
5:54:14happens. But every hour [music] you
5:54:16spend optimizing the PDF business is an
5:54:18hour you are not spending building the
5:54:20thing that actually has no ceiling. So
5:54:23ebooks and PDFs are dead. As I said at
5:54:25the start, PDFs can get you to an extra
5:54:27thousand a month, maybe a few thousand.
5:54:29[music] And if that is the goal, there
5:54:30is nothing wrong with that. But if the
5:54:32goal is a real business that generates
5:54:33$100,000 or more every single month, the
5:54:36PDF model will not take you there.
5:54:38Information era of digital products is
5:54:40over. AI closed that chapter for
5:54:41everyone. What it opened is something
5:54:43better. A market that is hungrier than
5:54:45ever for real results from real people
5:54:47who can actually deliver them. You
5:54:48already have what it takes to be one of
5:54:50those people. You are just packaging it
5:54:52wrong. You are never going to make
5:54:53$10,000 a month online. Not because
5:54:56digital products don't work, but because
5:54:57you're playing the wrong game. Most
5:54:59people are chasing low ticket PDFs or
5:55:01generic courses, notion templates,
5:55:03prompt packs, and fake passive income
5:55:06fantasies that really never create real
5:55:08cash flow. So, in 2026, buyers are
5:55:10smarter. Attention is a lot more
5:55:12expensive. Crust is lower than ever
5:55:13before. So, the real question is, what
5:55:15business model actually still works?
5:55:17Now, my name is Taran Chister. Over the
5:55:19last several years, my companies have
5:55:21generated over $141 million in online
5:55:23sales. I've seen every version of this
5:55:25market. when cheap Porsches worked, when
5:55:27ads were easy, when people would buy
5:55:29almost anything with a decent intro or
5:55:31landing page. Now, that's not the world
5:55:33we live in anymore. So, in this video,
5:55:35I'm going to break down exactly what I
5:55:37do instead. The only type of digital
5:55:39product I would focus on in 2026, why
5:55:42most people stay stuck chasing the wrong
5:55:44model, and exactly how to build
5:55:46something people actually pay for. So,
5:55:48let's talk about why most people will
5:55:49never hit $10,000 a month selling
5:55:51digital products. The first reason,
5:55:53they're trying to sell information
5:55:55instead of a transformation. So, nobody
5:55:57wakes up wanting another course. Nobody
5:55:59dreams about buying a PDF. Nobody cares
5:56:01about [music] 47 modules or some generic
5:56:03step-by-step program. What they actually
5:56:05want is a result. That's the part most
5:56:07people miss. More money, more clients, a
5:56:09better body, more freedom, a skill that
5:56:11changes their life. And if your digital
5:56:13product is just information with no real
5:56:15path to a result, you're competing
5:56:17against free YouTube videos, AI tools,
5:56:20Twitter threads, creators, giving
5:56:22[music] away better content for free. So
5:56:24how you package the result is
5:56:26everything. And this is where things get
5:56:28worse because even if you understand
5:56:30people want transformation, most
5:56:31beginners still make the exact same
5:56:33fandom mistake. That mistake is pushing
5:56:35low ticket products as the entire
5:56:37business model. A $7 PDF is not a
5:56:39business. A $27 miniourse is not a
5:56:41scalable business. Can those [music]
5:56:43things work? Sure. If you already have a
5:56:45massive audience and a real backend. But
5:56:46if you're starting from scratch trying
5:56:48to get rich selling cheap digital
5:56:49products, you're making the game 10
5:56:51times harder than it needs to be because
5:56:53the math gets brutal. To make $10,000 a
5:56:55month selling a $27 product, you need
5:56:58hundreds of sales every month. That
5:56:59means constant traffic, constant
5:57:01conversions, constant attention, [music]
5:57:03and that's exhausting and way slower
5:57:05than necessary. And low pricing isn't
5:57:07even the only problem. Because even with
5:57:09a strong offer, bad messaging will kill
5:57:11the business before it ever gets
5:57:12traction. If you say, "I help people
5:57:14make money online," that means nothing.
5:57:16Or, "I sell fitness coaching." Okay, but
5:57:18for who? The market pays specialists,
5:57:21not vague generalists, because specific
5:57:23offers feel believable, and believable
5:57:25offers get buyers. So, what's the actual
5:57:28fix? If I had to build a digital product
5:57:29business from zero and hit $10,000 a
5:57:31month as fast as possible in 2026, I
5:57:35would not start with the cheap
5:57:36information product. I would start with
5:57:37the high ticket transformation offer.
5:57:39And before you immediately click off
5:57:40because you heard high ticket, let me
5:57:42explain what I actually mean. I'm not
5:57:43talking about some scammy $10,000
5:57:45coaching program with fake screenshots
5:57:47and rental Lamborghinis. I'm talking
5:57:49about selling a real transformation to a
5:57:51specific person with real implementation
5:57:53behind it. Because people do not pay
5:57:55premium prices for information. They pay
5:57:57for speed, certainty, support. They pay
5:58:01because they want someone to help them
5:58:02get a faster result than trying to
5:58:03figure it out all alone. That's why high
5:58:05ticket digital offers are so powerful
5:58:07because this is where the whole business
5:58:08model changes. The math gets
5:58:10dramatically easier if your offer is
5:58:12$2,500. You only need four clients per
5:58:15month to hit 10,000. Four, not 400 PDF
5:58:18sales, not thousands of clicks hoping
5:58:19strangers buy a $17 product. Just four
5:58:22people with a painful problem and a
5:58:23believable solution. That's a completely
5:58:26different business model. Most beginners
5:58:27get this backwards. They think cheaper
5:58:29equals easier. It's actually harder
5:58:31because cheaper offers require volume,
5:58:34traffic, attention, ad spend, huge
5:58:36audiences, and if you're starting from
5:58:38zero, that's just not going to happen. A
5:58:40premium offer with a clear
5:58:41transformation gets traction way faster.
5:58:43You're filtering for serious highquality
5:58:45buyers. And honestly, four serious
5:58:48clients is way better than 50 lowquality
5:58:50ones. Okay, now this is where people get
5:58:52confused because high ticket by itself
5:58:54means nothing. What does that actually
5:58:56look like? The offer only works if the
5:58:58transformation is clear, specific, and
5:59:00tied to a painful problem. So, bad would
5:59:02be, I help people get in shape. Good
5:59:04would be, I help busy dads lose 20 lbs
5:59:06in 90 days without living in the gym.
5:59:07Bad would be, I help businesses grow.
5:59:09Good would be, I help businesses
5:59:11generate qualified leads in 30 days. Bad
5:59:13would be, I help creators make content.
5:59:15Good would be, I help coaches grow their
5:59:16personal brand and sign the first paying
5:59:18clients. So, you see the difference?
5:59:20Specificity sells. Specificity creates
5:59:22trust. Trust creates buyers. Now, once
5:59:24you actually have the offer, the obvious
5:59:26question becomes, cool, but how do you
5:59:28actually get people to buy this? And
5:59:30this is where people over complicate
5:59:31everything. You do not need a crazy
5:59:33funnel, a giant ad budget, 100,000
5:59:35followers. You need attention and proof.
5:59:37That's it. In 2026, the easiest way to
5:59:40do that is content. Short form content
5:59:42gets reach. Long form builds authority.
5:59:45Testimonials build trust. Conversations
5:59:48create conversions. So if I were
5:59:49starting from zero, I'd create content
5:59:50around the exact problem my audience
5:59:52wants solved. Show proof, demonstrate
5:59:54expertise, move qualified people into
5:59:56conversations. At the end of the day,
5:59:58digital products are not dead. Bad
6:00:00offers are dead. Generic information is
6:00:02dead. Low trust, lowv value products
6:00:04with no transformation are dead. But if
6:00:05you solve a painful problem for a
6:00:07specific person, package it in a
6:00:09believable way, and actually help people
6:00:10get results, that business can scale
6:00:12fast. The game is no longer about
6:00:14selling information. The game is about
6:00:16selling outcomes. So, if I had to start
6:00:18over in 2026 and hit $10,000 a month
6:00:21fast, I'd focus on a premium
6:00:22transformationbased digital offer every
6:00:25single time because the math simply
6:00:27works. The trust works and the business
6:00:29model actually makes sense. Comment
6:00:30below what niche or digital product
6:00:32you're trying to build and I'll tell you
6:00:33exactly how I'd position it in 2026. If
6:00:36you want help building your own online
6:00:37business faster, click the links down
6:00:39below. Make sure to subscribe and I'll
6:00:41see you in the next one. If you want to
6:00:43build a digital product that can
6:00:44generate over $und00 million in revenue,
6:00:46stay with me because in this video, I'm
6:00:48breaking down the exact step-by-step
6:00:49framework you can use to do it yourself.
6:00:51My name is Taran Chester, and over the
6:00:52past 8 years, I've generated more than
6:00:54$141 million in digital product sales.
6:00:57So, everything I'm about to share comes
6:00:58directly from real world experience, not
6:01:01theory. So, if you watch till the end of
6:01:02this video, you will have all the
6:01:04information you will need to mimic my
6:01:05success. [music] With that being said,
6:01:07let's get into it. So, as we're going
6:01:08through this, we're going to list these
6:01:10products out or different options. So,
6:01:12first up is online courses. And at the
6:01:15end of the video, we're going to go
6:01:16ahead and rank all the things I put out
6:01:18one through six. So, you guys need to
6:01:20keep a couple things in mind. There's
6:01:21only two ways to sell your product. You
6:01:23go viral or you run ads. So, I would say
6:01:26the number one thing with courses in
6:01:28terms of pros. The pros are that you can
6:01:30be lazy. It's easy fulfillment. So,
6:01:33that's a b bonus I would say for most
6:01:35people. The cons are going to be that
6:01:37it's a little bit harder to sell, I'd
6:01:39say. So, we'll just say harder, okay?
6:01:40There's low trust in the marketplace.
6:01:42And so, I've been doing this for a long
6:01:44time. I've never really just only sold
6:01:45an online course. There's always been
6:01:46some coaching and consulting on the back
6:01:48end of it. The other thing is if you're
6:01:49not going to go viral, right, this is
6:01:51usually a good move if someone has a lot
6:01:53of followers. So, if you're going to go
6:01:54viral, selling a course is great because
6:01:56it's easy fulfillment and the
6:01:57expectations are a lot lower. So if you
6:01:58were like Kim Kardashian or Grant
6:02:00Cardone or whoever, like the people are
6:02:02more willing to buy and the expectations
6:02:04are a little bit lower, but they have a
6:02:05large audience so they can get enough
6:02:07sales [music] to actually make a dent in
6:02:09their business. For someone who's a
6:02:10beginner, they're going to have to go
6:02:11the ad route. And the problem would be
6:02:13is that if you're doing a course and you
6:02:15run an ad, so we'll just do this right
6:02:16here. We'll say this is a ad. You put
6:02:18money into the ad, you go to an opt-in
6:02:20page, you then go to a, let's say, a
6:02:22sales page, and then you're hoping that
6:02:24they buy. Well, the issue will be is
6:02:25that typically you usually can't sell
6:02:27for more than $2,000 if you're going to
6:02:29send it to a sales page. And then you
6:02:30have to be pretty good at webinars and
6:02:31presenting. So, I would say that it's a
6:02:33good thing to sell in terms of loweffort
6:02:35fulfillment. You don't really have to do
6:02:36anything. People aren't expecting a lot.
6:02:38But the con would be is that it's
6:02:39actually a lot harder to sell in my
6:02:41opinion because you cannot sell it at a
6:02:43super high price point. And then if
6:02:44you're going to sell at a lower price
6:02:45point, you have to be really on top of
6:02:47the fact that your presentation is
6:02:48really good and that your ads are
6:02:50working super effectively. So, that's
6:02:51the first one. Online courses. That's
6:02:53definitely one of the options you can
6:02:54have. Now, number two is going to be
6:02:56paid membership community. I'm not as
6:02:57big a fan of paid memberships. And
6:02:59again, the reason is that you have two
6:03:00options. We're always going to be going
6:03:02over this. You can go viral or run ads.
6:03:04So, paid membership again is going to be
6:03:05great if you have a large audience. It's
6:03:08not so great if you don't have a big
6:03:09audience because again, if we have to
6:03:10run ads and we put money into ads,
6:03:12you're usually going to run them
6:03:13straight to a sales page. And usually
6:03:15this is going to be like $97 a month,
6:03:18right? Something like that. The problem
6:03:20is usually with memberships, especially
6:03:22when it comes like information or
6:03:24digital products, something like that.
6:03:25People will come in, they'll usually
6:03:26stay for maybe three months. So, at the
6:03:28end of three months, you have about what
6:03:29$300 give or take that you have from the
6:03:32three months. We'll put three right
6:03:33there. And it's going to cost usually
6:03:34more with that in ads to actually make a
6:03:37sale. So, let's [music] say with ads,
6:03:38you're going to spend 500 bucks and you
6:03:40make a sale at 300 bucks. Well, people
6:03:42will go, "Well, why would anyone do that
6:03:43if they're going to lose money?" The
6:03:44reality is that most people when they're
6:03:45losing money here, they're going to get
6:03:47x amount of buyers. So these are little
6:03:48buyers down here and they're going to
6:03:50upsell something that's cost a lot more.
6:03:52So 5,000 or 10,000, what have you. So
6:03:55again, you can run a membership
6:03:57community, but really the only way that
6:03:58I would actually run it is if I sold
6:04:00something higher priced on the back end,
6:04:02that actually would make sense. So you
6:04:03can do membership communities, but
6:04:05again, unless you have a very large
6:04:06audience, you're going to have to go to
6:04:07ads. And the metrics don't really make a
6:04:09lot of sense unless you have a back-end
6:04:10offer. So we'll come right here. We'll
6:04:12put membership communities, and then
6:04:13we'll go on to the next one. All right.
6:04:15Next up, we have digital templates or
6:04:17systems. So, I actually like this one a
6:04:20lot because what you can do is there's a
6:04:22lot of business owners that actually
6:04:23have no clue how to use systems. So,
6:04:25when I look in terms of the pros, I'd
6:04:26say it's easy to sell. Uh there's high
6:04:28demand. So, we'll just put an arrow
6:04:30right here. There's high demand. The
6:04:31cons is it takes more skill on your
6:04:33part. So, it takes high levels of skill.
6:04:34But, if you actually know how to do
6:04:35these things, so for example, you could
6:04:37set up someone's email automations or
6:04:38you could set up their funnels or you
6:04:40could set up their backend systems to
6:04:42track. You could do any types of
6:04:43tracking for the sales team, stuff like
6:04:44that. It's actually a really easy thing
6:04:46to sell. I also like it because you can
6:04:47sell it at a high price point. So, we
6:04:49always will talk about going viral or
6:04:51ads. I'm a bigger proponent of planning
6:04:54on running ads because 99.9% of you
6:04:56don't have a big following. So, you're
6:04:57going to have to run ads. So, the
6:04:58benefit here is if you do run ads, you
6:05:00put money into it, it goes to some type
6:05:02of opt-in page. We'll just put optin.
6:05:04Then, [music] it might go to a VSSL
6:05:05where they book a call. Here's a call.
6:05:07Here's a sell. The benefit is you could
6:05:08usually sell these types of services,
6:05:10you know, let's say $1,500 plus. You can
6:05:12get them on a phone and it's pretty easy
6:05:14to close because there's a really high
6:05:16demand. The only downside to this again
6:05:18is you actually have to have the skill
6:05:19because if you don't know how to do
6:05:20those things, [music] you obviously
6:05:21can't sell it. But actually, I like this
6:05:23one. It's one of my more favorite ones.
6:05:25Like it's going to be towards the higher
6:05:26in the ranking when we get to the end of
6:05:27the video. But that's going to be number
6:05:29three, digital templates or systems. You
6:05:31just kind of have to learn how the
6:05:32systems actually work. So number four is
6:05:34going to be coaching or consulting. So,
6:05:35just again, if anyone doesn't know, I've
6:05:38said this number quite a bit, but I've
6:05:39done 141 million from coaching and
6:05:41consulting. So, this number right here,
6:05:43the reason I like it so much is it's the
6:05:44easiest thing to sell. It's literally
6:05:45the easiest. And the reason it's the
6:05:47easiest is because when you're charging
6:05:48a high price point and you're also
6:05:50giving onetoone support and help and
6:05:51consulting and they get onetoone access,
6:05:53you can really crank up the price point.
6:05:55So, some people will go, "Well, Tanner,
6:05:56if I pay you or I pay your team, why are
6:05:58you $50,000 or $70,000 more?" Well, it's
6:06:00because you get me. It's literally the
6:06:02access, which is what can help drive the
6:06:03price point up. So again, we already
6:06:05talked about virality and ads. I'm not
6:06:06going to keep going back into that, but
6:06:07if you put money into ads [music] and
6:06:09usually the typical funnels like opt-in,
6:06:11bsl, I've sold this type of stuff
6:06:14anywhere from 1,500 to 98,000. Okay,
6:06:16usually for a year. I've sold higher
6:06:18than that, but that's like at least for
6:06:19actually this number is like 200,000.
6:06:21Okay, those are private oneonone
6:06:23clients. So when you're able to do that,
6:06:24you can spend quite a bit of money on
6:06:26ads because on average, just so you
6:06:27understand how ads work, if you spend
6:06:29$1,000, usually you're going to get a
6:06:30100 leads. Okay, depending on the offer,
6:06:32we'll say 50 to 100 leads, but in this
6:06:34case, let's just say $10 leads. You get
6:06:3510 calls and then you make one sale.
6:06:37Well, if you make a sale at $3,000,
6:06:40that's $2,000 of profit. You can rinse
6:06:42and repeat that process. The only
6:06:43downside people usually complain about
6:06:44is they're like, "Yeah, but Tanner, I
6:06:45have to do a lot of one-on-one support,"
6:06:47which is true until you get to about
6:06:48$20,000 a month. Once you're at $20,000
6:06:50a month, you can take $5,000. If you're
6:06:52really overwhelmed, you give it to
6:06:54someone else and let them do the
6:06:55fulfillment. It It's really easy. People
6:06:56will talk about building a team like
6:06:57it's really hard. But in reality, you
6:06:59can do about $100,000 a month with this
6:07:01type of offer. It's like four staff.
6:07:02You'd have like one or two coaches and
6:07:04you'd have one or two setters and that's
6:07:06pretty much all you need. It's pretty
6:07:07easy. When I say setter, it's people who
6:07:09are going to set calls for you. So,
6:07:10they're either messaging people on your
6:07:11social media or they're messaging people
6:07:13who click on your ads, etc. Obviously,
6:07:14because the amount of money I made doing
6:07:16this, 141 million, this is going to be
6:07:17my top option. But the reason that I
6:07:19like it is ultimately for beginners or
6:07:21really anyone in general, you need the
6:07:22metrics to make sense for your business.
6:07:24A lot of people start businesses that
6:07:25the numbers just simply don't make sense
6:07:27and they don't go viral and they spin
6:07:28the wheels because they're trying to
6:07:29make sales going viral or pushing
6:07:31organic content. But the reality is it's
6:07:32just not that effective and they can't
6:07:34spend money on ads because the price
6:07:35point's too low or the skill level is
6:07:37too low. So the cool thing about this is
6:07:38when you're having one-on-one
6:07:39conversations with people, your skill
6:07:40level can actually be a lot lower
6:07:42because that's how trust is built a lot
6:07:43easier. That's why people do phone calls
6:07:45because someone buying $10,000 item on
6:07:47the phone is a hell of a lot easier than
6:07:49sending a website link. Otherwise,
6:07:50people would do it all the time. So that
6:07:52is going to be number four. Now number
6:07:54five is going to be some type of niche
6:07:57software or micro SAS tool. Now I
6:07:59usually like software quite a bit. In
6:08:01fact, that's kind of the direction I'm
6:08:03going as I'm kind of going into the next
6:08:04step of business. But I would say when
6:08:06you say niche software or like a micro
6:08:08SAS tool, the hardest part is most
6:08:10people just don't know how to do it. So
6:08:11if we come over here and we have our
6:08:13pros and cons, high demand, like a lot
6:08:15of people will buy those types of
6:08:16things. But the con is again it takes
6:08:18high levels of skill. And so when I'm
6:08:20trying to give people ideas for
6:08:21businesses to start or the types of
6:08:23businesses to start, I usually am not
6:08:24banking on the fact that you have lots
6:08:25of money and lots of skill. Now, if you
6:08:27do, great. But like give you an example
6:08:28of something we've done with this is we
6:08:29have a white label go highle agency and
6:08:31it's called elite 360.io. So that makes
6:08:34us six figures a month because all the
6:08:36clients that come into our consulting or
6:08:38done for you offers, we will then sell
6:08:39this on the back end and we make 100% of
6:08:41it. We pay what five 600 bucks a month
6:08:43for some type of agency fee for go high
6:08:45level and then they will give us this.
6:08:46Now there's other tools out there as
6:08:48well. I've seen some people that will
6:08:49sell tools for groups or they'll sell
6:08:51tools for scraping data, stuff like
6:08:52that. The issue is like when it's only
6:08:54your tool, you sometimes can have issues
6:08:56if Facebook or Instagram changes the API
6:08:58and so on and so forth. But for go high
6:09:01level, they're working with those big
6:09:03companies, Facebook, Instagram, and
6:09:04they're integrated into the system. But
6:09:06again, this is great, but it's a lot of
6:09:08work. And I actually don't run it. I
6:09:09have people on my staff who run it again
6:09:11because I have a pretty large staff. So
6:09:12that's a benefit. But it's definitely up
6:09:14there if you have a high level of skill
6:09:15set. It's just again, it's probably is
6:09:17not the best if you're brand brand brand
6:09:19spanking new, but it's a lot easier to
6:09:21sell in the terms of if you can actually
6:09:23sell it, if you actually have the skill
6:09:24set, there's a lot of people who like
6:09:25it. And last but not least, we're going
6:09:27to have kind of like PDFs or guides. To
6:09:29be honest, this is probably one of my
6:09:31least favorite ones cuz again, when we
6:09:32talk about going viral or running ads,
6:09:34you guys kind of know what I've already
6:09:36said is that you're probably not going
6:09:36to go viral. So, anything where you are
6:09:38selling something for a low price, I'm
6:09:40not usually a big fan because you have
6:09:41to go viral. Instead, if you have to run
6:09:43ads, which 99.9% of you will have to do
6:09:45because you don't have a large
6:09:46following, there's okay. There's nothing
6:09:47wrong with that, by the way. I mean,
6:09:48that's how I've made all my money. But
6:09:50you put the money into ads and if you're
6:09:51sending it to some type of sales page
6:09:53and it's like 17 bucks. The problem with
6:09:55that is ultimately to make a sale at
6:09:58$17, you might have to spend [music]
6:10:00$54, something like that, right? So, it
6:10:03doesn't really make a whole lot of sense
6:10:04to try to sell something at $17 and then
6:10:07lose money on it because then you don't
6:10:09have anything on the back end. So, what
6:10:10you guys are going to kind of notice is
6:10:12when we're talking about memberships or
6:10:13PDFs, they're easy to sell in terms of
6:10:15the price point, but the problem is that
6:10:17you have to get so much volume, you
6:10:18usually won't make it back up. Online
6:10:20courses can be good. They're kind of in
6:10:21the middle ground, but again, you
6:10:22usually have to sell, I would say, like
6:10:24between, you know, $500 to $2,000 and
6:10:26then your presentations have to be
6:10:27pretty good. We talked about the digital
6:10:29templates. Those work or systems like
6:10:31those will work, but you have to
6:10:32understand the systems. Same with
6:10:33software. So, if I was going from best
6:10:34to worst in terms of like what I would
6:10:36start with, we'll start with the worst
6:10:38first. The number one thing I'm probably
6:10:39not the biggest fan of. I would probably
6:10:40say are membership sites because it
6:10:42takes a little bit more knowledge and
6:10:44acumen, but also at the same time, you
6:10:46can't sell for a really high price
6:10:47point. Okay? So, I'm usually not the
6:10:48biggest fan of memberships because it's
6:10:50a low price point. You don't have
6:10:52something on the back end you can sell
6:10:53that's a higher price and it takes a lot
6:10:54of technical setup. Right after that, to
6:10:56be frank though, I'll probably put PDFs
6:10:58or uh guides. And again, the reason is
6:11:00that the price point is too low. So, if
6:11:01you don't go viral, it's it's just going
6:11:03to go nowhere. Okay? It's easy to sell,
6:11:05but it's not my favorite in terms of
6:11:07that. Okay. Right after that, I'd
6:11:08probably say the next one is going to be
6:11:10software. Uh, again, I like software,
6:11:12but if you don't have the skill set,
6:11:14[music] it's just not my favorite. Right
6:11:15after that, we're going to actually go
6:11:16with online courses. Uh, I'm not against
6:11:18online courses. I actually think that's
6:11:19like the middle ground for most of this.
6:11:20It's a decent price point, and it's also
6:11:22easy fulfillment. But again, you have to
6:11:24be really good at presentation. So,
6:11:25again, if I'm talking to a beginner, I'm
6:11:26trying to show you maybe what's the
6:11:27hardest to the easiest in terms of like
6:11:30what will make you more successful. So,
6:11:31we have online courses. Then, right
6:11:33after that, I would probably do digital
6:11:34templates and systems. This is again
6:11:36really easy to sell, but I just don't
6:11:38like it for a beginner. In fact, I
6:11:40probably switch these two. So, we'll
6:11:41switch these two right here because I
6:11:42still think online courses are easier
6:11:44for most of you to start. And then
6:11:45finally, put coaching and consulting,
6:11:47which I think is the best. And the
6:11:48reason there is it makes it easier to
6:11:50sell. It makes it easier to market when
6:11:52you tell people you're going to give
6:11:53them one-on-one support. And then
6:11:54eventually once you get to around
6:11:55$20,000 a month, you can go ahead and
6:11:57hire that out. So, if we were going to
6:11:59rank these in order, right, we got six
6:12:01right here with memberships. PDS and
6:12:03guys are number five. Software is going
6:12:05to have to be number four. We're going
6:12:06to go right here for digital templates
6:12:08at number three. Online courses would be
6:12:10number two. And then coaching and
6:12:11consulting is going to have to finish at
6:12:12number one because that is where I've
6:12:14made all my money and it's completely
6:12:16changed my life. So, the best thing you
6:12:17could do after watching this video is
6:12:19just pick one of these and start there.
6:12:20Now, I tried to give you the pros and
6:12:22the cons. Most of the ones that are
6:12:23ranked worse. [music] The reason they're
6:12:25ranked worse is that because the price
6:12:26point is so low, it makes it almost
6:12:28impossible for ads to work. And 99.9% of
6:12:31you are going to have to run ads. the
6:12:32ones towards the top, you can usually
6:12:34charge a higher price point, therefore
6:12:35your chance of success goes up because
6:12:37if you spend money on ads and you make a
6:12:39mistake or something doesn't go
6:12:40perfectly, you can still recoup your
6:12:42investment. So, hope you guys enjoy the
6:12:43video. If you like videos and you want
6:12:44more just like these, make sure to hit
6:12:46the subscribe button. And as always,
6:12:47I'll see you in the next one. If you
6:12:49want to build a digital product that can
6:12:50generate over $141 million in revenue,
6:12:53stay with me because in this video, I'm
6:12:55going to be breaking down the exact
6:12:56step-by-step framework you can use to do
6:12:58it yourself. My name is Tanner [music]
6:12:59Chiser and over the past eight years
6:13:01I've generated more than $141 million in
6:13:04digital product sales and I've won just
6:13:06about every single word you can think
6:13:07of, especially from ClickFunnels. So
6:13:09everything I'm about to share comes
6:13:10directly from real world experience.
6:13:12It's not theory. With that being said,
6:13:14let's get into it. First and foremost, I
6:13:16want to give a little bit of context of
6:13:17my background. So I started 12 to 22. I
6:13:21just wanted to play in the NFL, okay?
6:13:23And that was my dream. Now at 22, I
6:13:25probably wasn't good enough. I got to
6:13:26play a little at the division one level.
6:13:28I had a lot of injuries. That's when I
6:13:29started my business journey. And for the
6:13:31first, let's say, 3-ish years, I was
6:13:34stuck selling a $47 program called the
6:13:37Rapid Muscle System. It It's not that
6:13:39selling fitness is bad. It's that the
6:13:41price point didn't make sense because in
6:13:42business, you really only have two ways
6:13:44to scale. You either go viral, okay, or
6:13:46you have to run ads. Well, here's the
6:13:48problem. I wasn't going to go viral.
6:13:49Most of us aren't. 99.9% of us won't go
6:13:52viral. And then number two is the ads I
6:13:54couldn't make work because usually it
6:13:56would cost me $100 to make a $47 sale.
6:13:59So I'm losing money. I got stuck for
6:14:01about 3 years thinking, hey, I'm going
6:14:03to be super famous. I'm going to be
6:14:04influencer. I'm going to have a, you
6:14:05know, link in my bio and it's going to
6:14:07work. But it just didn't. Eventually I
6:14:09was introduced to high ticket sales. I
6:14:11got really desperate. I was about to go
6:14:12back to school and at 25 I got
6:14:14introduced to high ticket. And so they
6:14:16said, "Hey, take your same fitness
6:14:18program up here and start selling it at
6:14:20$1,500 plus." I was like, "Okay." Like,
6:14:22"Are you serious?" Like, "Yeah." And I
6:14:24had done door-to-d dooror sales. I've
6:14:26been a server. I played division one
6:14:27football. So, you know, I had a little
6:14:28bit of grit and determination. And in
6:14:30the first week, I remember I made
6:14:31$10,000. I was like, "Oh, okay." I
6:14:34called my parents. I said, "Hey, let me
6:14:36move home. I figured this business thing
6:14:37out. Let me pay you guys $1,000 a month
6:14:39of rent. Let me save the $2,000 I can
6:14:41put back into the business." They're
6:14:42like, "Okay, like that's fine. As long
6:14:44as you're not doing drugs and, you know,
6:14:45pushing illegal substances, like we'll
6:14:46let you back in." So, I went home and I
6:14:49grew the business from 10,000 to about
6:14:51$50,000 a month just DMing. Okay? And
6:14:55this really was probably the worst part
6:14:57of the business, but basically all I did
6:14:59to do that is I would just DM people all
6:15:01day. So, I would do about 100 DMs a day,
6:15:04okay? I'd usually get about 30 replies.
6:15:06The reply rate is lower now, but I'm
6:15:08just telling you what it was back then.
6:15:09Now, it's probably like 15, but I get 30
6:15:11replies. I would book usually uh like
6:15:1420% in a sales call, so I get six calls.
6:15:16And because I was really good at sales,
6:15:17I would usually close three deals. Okay?
6:15:20And so three deals would be about what,
6:15:22$4,500 bucks. And I would do about
6:15:25enough to do $50,000 a month. But I was
6:15:27working 16 hours a day. I mean, I was
6:15:28just literally messaging, messaging,
6:15:30messaging. I started getting arthritis
6:15:31in my thumbs, believe it or not. You
6:15:32guys would actually laugh. And I knew at
6:15:34$50,000 like, "Okay, I got to start
6:15:36figuring out this paid ad system or I'm
6:15:38going to get stuck." Around $50,000, I
6:15:41started figuring out this paid
6:15:42acquisition system. I hired five coaches
6:15:44in a span, I want to say about five
6:15:46months, about $10,000 a piece. And I was
6:15:49getting really frustrated because things
6:15:50were not working. And the reason things
6:15:51were not working is the way I was trying
6:15:53to sell my product through ads is I was
6:15:56doing the traditional ad optin
6:16:00via book a call. Okay? And so the
6:16:03benefit is if this works, it's great.
6:16:05But if it doesn't work, it sucks because
6:16:06the only thing you have to really follow
6:16:08up with is emails, which get about 30%
6:16:10open rates. And then if they don't book
6:16:12a call, I couldn't really do anything.
6:16:13So I got really frustrated. And I
6:16:15remember one day the coach I had at the
6:16:16time, I was getting really pissed off. I
6:16:17was like, "Dude, like I paid you 10
6:16:19grand. I've paid four other people.
6:16:20Nothing you guys are telling me is
6:16:21working." Like I was basically spending,
6:16:23let's say, 5 grand on ads and I'd make 5
6:16:25grand back. Plus, I was paying these
6:16:26coaches 10K a piece. So I was getting
6:16:28really frustrated. What happened is at
6:16:29that time, this is probably back in
6:16:302018, 2019, Many Chat came out, which is
6:16:33basically a DM automation. So DM ads are
6:16:35kind of new. They're like sixish years
6:16:38old. Six or seven years old, but back
6:16:40then they were brand new. And so what I
6:16:42did is I was running my ads like this
6:16:46add DM optin
6:16:49VSSL call. And so what I started doing
6:16:52is I had all these leads sitting there
6:16:54and I had a call with that coach and he
6:16:55basically said, hey, like either do the
6:16:57work or I'm going to refund you and kick
6:16:58you out of the program. And because I
6:17:00had a lot of pride and ego, I was like,
6:17:01you know, f you. Basically in a nice
6:17:02way, I said, you know, I was thinking, f
6:17:04you. I'm going to prove this guy wrong.
6:17:05So, I started messaging all these leads,
6:17:07all of them. And I remember that turned
6:17:09into $18,000. I was like, "Oh, like I
6:17:12figure this thing out, right?" So, then
6:17:14I was able to scale from $50,000
6:17:17to about $150,000 a month. And [snorts]
6:17:21the goal was to continue to grow the
6:17:22business and scale it. But at that
6:17:24point, because I done so well, I got an
6:17:25award from ClickFunnels. So, I'll, you
6:17:27know, draw my little Click Funnels award
6:17:28over here. And they have the little
6:17:30disc, whatever. And it's for doing $1
6:17:32million a year. And at the time, I
6:17:35remember I was getting a lot of
6:17:36accolades because people were like,
6:17:37"Hey, this is the guy who built a
6:17:39million-dollar fitness business, and he
6:17:41doesn't teach business coaching." So, a
6:17:42lot of people at the time were really
6:17:43high on me, and they're like, "Hey, who
6:17:45is this guy? I want to learn from him
6:17:46what he does." And at the time, I was
6:17:48like, "I don't really want to do this."
6:17:49But you got to keep in mind, I was 27
6:17:50years old. So, after I had, you know, 10
6:17:53or 12 people offer me $10,000 a piece to
6:17:55coach them, I was like, "Okay, I'm going
6:17:57to do that." So, I got to a million
6:18:00doing the fitness offer. And then that's
6:18:01where I finally transitioned. Okay, so
6:18:03this is fitness right here. And then
6:18:05that's where I finally transitioned into
6:18:07the business consulting. Okay, once I
6:18:09switched to that, at first I was only
6:18:11helping trainers and that very next year
6:18:12I did over $10 million in sales. So
6:18:14essentially what I was doing is uh I ran
6:18:16the same exact strategy. I would do add
6:18:18DM opt-in page BSL call. Okay. The only
6:18:24difference now is now the price point
6:18:26instead of like I was doing 3200 for 4
6:18:28months for fitness. So do 324. Now, for
6:18:31business consulting, I could basically
6:18:32do $10,000 for four months. So, I was
6:18:35able to three times the price point. So,
6:18:36I could push the ads a lot harder. So,
6:18:38that next year, I did $10 million in the
6:18:40business. It was absolutely crazy. I
6:18:41hired I want to say like 20 or 30 staff
6:18:44and we were scaling like absolutely
6:18:45crazy. And then the next year after that
6:18:48is I went into full-on business
6:18:50consulting. So, I went into the general
6:18:51market. Okay? So the next year we did
6:18:5315, then we did 25, then we did 25, and
6:18:56then we went all the way to 141 million
6:18:58over the past eight years. Now, I know
6:19:00some people go like, "Well, that's not
6:19:01one digital product." It's like, guys,
6:19:03besides the first million dollars where
6:19:04I did the fitness business, the rest of
6:19:06my money has come from strictly
6:19:08consulting. The only difference between
6:19:09this and this was at first I only help
6:19:11trainers. Now I help everyone outside of
6:19:13that as well. So I still have a ton of
6:19:14like personal trainers and physical
6:19:16therapists and like fitness
6:19:17professionals, but I still help people
6:19:19outside of that. The main thing that
6:19:20made the biggest difference was the
6:19:22follow-up. There's a million people who
6:19:24do fitness and do all kinds of stuff
6:19:25like that. It it the offer is really not
6:19:27that unique. In fact, if you have read
6:19:29$100 million offers by Alex Ramos, he
6:19:31basically has determined outcome time
6:19:33perceived likelihood of achievement
6:19:35times time, okay, times effort. So, if
6:19:38you look at the offers I had, fitness,
6:19:40fitness is like good outcome, lose
6:19:41weight, low chance I'll succeed, takes a
6:19:43lot of time, takes a lot of effort. So,
6:19:44fitness is one out of four, not really
6:19:46good. Business consulting, same thing.
6:19:47good outcome, make money, low chance
6:19:49you'll succeed, takes a lot of time,
6:19:51takes a lot of effort. So, it's one out
6:19:53of four. So, I really didn't have that
6:19:54unique of an offer. But what was unique
6:19:56is the average person, even to this day,
6:19:59does ad, optin, bsl, call, and then like
6:20:03if it doesn't work, they're basically
6:20:05have a couple emails and then that's it.
6:20:07Their follow-up process is really weak.
6:20:09Now, if you Google how many times it
6:20:11takes a lead to actually become a sale,
6:20:14you'll see that it usually takes about
6:20:15seven times on average. Okay. So, when
6:20:18someone comes through my system, I want
6:20:19you to see what it looks like. So,
6:20:20usually be add to a DM. Okay. Inside the
6:20:24DM, we'll have a link to an opt-in page.
6:20:26Okay. Then we'll have a VSSL and then
6:20:28we'll have a call. Okay. So, look, if
6:20:30they come through and they go through
6:20:32the DM, but they don't click on that,
6:20:34we'll message them. Okay. So, we'll
6:20:35message them inside the DM and we'll
6:20:37push to a call over here. If they do opt
6:20:39in and they go the VSSL, they can book a
6:20:41call here. Then on top of that, we'll
6:20:43have emails, texts, retargeting. So
6:20:47you'll see retargeting ads. A lot of
6:20:48people say, "Tar, I see your ads all the
6:20:49time after I start following you on
6:20:51Instagram." That's on purpose. We'll
6:20:53have groups. So like we'll have a screw
6:20:55group. We'll have events. We'll have
6:20:58voicemails.
6:21:00And so what happens is the leads that
6:21:02come through my system get hit way more
6:21:05often than the competition. And so even
6:21:07though my offer is not that unique
6:21:09because I'm doing so much onetoone
6:21:11reachouts on we do have calls as well
6:21:13because we're doing so much onetoone
6:21:15reachouts with DMs, calls, texts, all
6:21:17those things. The more touch points you
6:21:19can do that's onetoone, the better
6:21:20chance you're going to have of
6:21:21converting the sale because you got to
6:21:23remember it's about being unique, right?
6:21:25It's about doing things that other
6:21:26people aren't doing. So this essentially
6:21:28was how I was able to scale to, you
6:21:30know, 141 million and then really I
6:21:32spent a ton of money on ads. So as you
6:21:34are getting results, it's just spending
6:21:36more. So, I spent about $40 million and
6:21:38I made in return about $141 million.
6:21:41Yes, the return is not as high as usual.
6:21:43Like, usually you would want like a 4x
6:21:44return on ads, but you guys got to keep
6:21:46in mind when you're spending that
6:21:47massive amount, your ROI can go down at
6:21:49times, but like, you know, would you
6:21:51spend 40 million to make 141? I'm
6:21:52assuming you would. It's not as good an
6:21:54ROI, but it's because as you go broader,
6:21:56the lead quality goes down a bit because
6:21:58you have to reach further and further
6:21:59and further to get there. So, this is
6:22:01exactly how I scaled $141 million in
6:22:03sales. Hopefully, this gives you guys
6:22:05kind of two insights. Number one is that
6:22:07you just need to have something in the
6:22:08health, wealth, or relationship niche.
6:22:10It doesn't even have to be that unique.
6:22:11What you need to make sure you focus on
6:22:13is once it's in one of those niches is
6:22:15that you just have a great follow-up
6:22:16process. It doesn't really matter about
6:22:17how good the funnels are. It doesn't
6:22:19really matter like how good your VSSL
6:22:21is. It's more about the follow-up
6:22:22process. And to be frank, I've won every
6:22:24award you can win from ClickFunnels. I
6:22:25have every single award past the $100
6:22:27million award, which is as high as it
6:22:28gets. And the reason I've gotten those
6:22:30awards is not because the funnel is so
6:22:31good. is because my follow-up process is
6:22:34absolutely amazing. And by doing that,
6:22:36that's made a huge difference. So,
6:22:37that's how I've done $141 million in
6:22:39sales. If you guys like these types of
6:22:40videos where I just give you straight
6:22:42advice, no fluff, no BS, like just
6:22:44giving you the straight facts, make sure
6:22:46to subscribe because I do new videos
6:22:47like this each and every week. And I'll
6:22:48see you guys on the next video. There
6:22:50are so many ways to make $100,000 a
6:22:52month with digital products in 2026. So,
6:22:55in this free course, I'm going to break
6:22:56down the most effective digital product
6:22:58business models. what each one is, who
6:23:00it's for, how to set it up, how to sell
6:23:02it, and then how to scale it to at least
6:23:04$100,000 a month and beyond. Now, I've
6:23:07sold digital products for over eight
6:23:08years, and over the past 8 years, I've
6:23:10done $141 million in sales. So, this
6:23:13isn't just theory. I've actually done
6:23:15the things I'm about to teach you at a
6:23:17very high level. So, I'm going to give
6:23:18you a complete breakdown of low ticket
6:23:20PDFs and how to use them effectively.
6:23:21Then, I'll talk about the software and
6:23:23AI products. Then, we'll discuss live
6:23:25virtual events and challenges. I'm
6:23:27running one right now, by the way, so
6:23:28you can actually join that by clicking
6:23:29down below. I'll explain online courses
6:23:31and who they might be best for. And then
6:23:33I'll give an overview of online coaching
6:23:35and consulting, which will probably be
6:23:37the best option if you're just starting
6:23:39out. And then by the end of this video,
6:23:40you'll know exactly which model you
6:23:42should start with, what to build first,
6:23:44and how to stack these together into a
6:23:46real business that can scale to $100,000
6:23:48a month and beyond. So, let's start by
6:23:51talking about low ticket PDFs, which are
6:23:52always one of the first things people
6:23:54want to start with. Everyone thinks, "Oh
6:23:56yeah, it's super easy to make and I can
6:23:57sell it for $5. It's going to be really
6:23:59easy so people get to pay five bucks."
6:24:02Then they make this nice looking PDF and
6:24:04spend all this time and energy and then
6:24:05nobody buys it. I made this exact same
6:24:07mistake in my first ever fitness
6:24:09business. I was selling a program for
6:24:11$47 and I was only able to make around
6:24:13two grand in 3 years. What people don't
6:24:15get is that unless you have an audience
6:24:17already waiting to buy your stuff, money
6:24:19to put into advertising or plan to go
6:24:21viral, selling at a low price will not
6:24:23help you get to $100,000 a month. But
6:24:25low ticket PDFs can still be extremely
6:24:28useful for lead genen, monetizing your
6:24:30current audience, or adding value to an
6:24:32existing package. So, I'll break down a
6:24:34super easy way to set up a digital PDF
6:24:36that you can sell, use as lead genen, or
6:24:38use as an add-on. Now, before we get
6:24:40started making any of these digital
6:24:41products, I'll just give a quick
6:24:42overview of how to think about the
6:24:44offers you'll be selling. So, first up
6:24:45is going to be that PDF. Now, I don't
6:24:47think a PDF should really be sold as a
6:24:49product. I really think you should be
6:24:50using it as lead genen. So, when I say
6:24:52that, you guys got a couple ways to do
6:24:54lead genen. So, first we have organic.
6:24:56Okay? And organic is just going to be
6:24:58your social posts, referrals, talking to
6:25:01people, etc. Okay? And then you have
6:25:02paid ads. Right? Now, if you're a
6:25:05beginner, you're probably not going to
6:25:06start with paid ads, but I want to walk
6:25:07through what you could do. So, if you're
6:25:09doing this organically, one of the best
6:25:10things I think you can do is what they
6:25:12call a two-step post. So, on social
6:25:15media, you've probably seen these all
6:25:16the time. I I know you have. It's where
6:25:18people say, "Hey, if you want, you know,
6:25:19my free training for XYZ, comment down
6:25:21below." Or, "Hey, if you want this free
6:25:23training, comment fit down below." And
6:25:24then when they comment, the person or
6:25:27will either use an automation, so they
6:25:29can use ManyHat or elite 360.io, which
6:25:31is what I use. and it will fire that PDF
6:25:35or that gimme or freebie, whatever you
6:25:37want to call it, to that customer, okay?
6:25:39Or to that client. So, they'll comment
6:25:41the word, it fires an automation, and
6:25:43then they'll send over the PDF or the
6:25:45training. So, it's really easy to set
6:25:47that up. That's usually the most common
6:25:48way because you're not running ads. You
6:25:51don't have them click on anything.
6:25:52They're usually going to send it via
6:25:53comment or maybe you send a DM, but it's
6:25:55going to usually be activated from a
6:25:57comment. Now, with paid ads, usually
6:25:59what will happen is from the paid ad,
6:26:00you have an opt-in page and then in
6:26:03return for them giving your email and
6:26:05phone number, you then will shoot them
6:26:06over the PDF via email. Now, in terms of
6:26:10making this PDF, it's actually really
6:26:11not that complex. People try to make it
6:26:13that way. The first thing you would do
6:26:15is figure out what you want the PDF to
6:26:16be about. So, if you were a fitness
6:26:18coach, you might do protein recipes or
6:26:20you might do the best way to lift or the
6:26:22best way to lose fat, etc. If you're a
6:26:24business coach, maybe you do something
6:26:25around ads or lead generation or sales.
6:26:28Like, it's got to be something around
6:26:29what they care about most. So, it could
6:26:30be a sales script breakdown or it could
6:26:33be your favorite way of lead generation
6:26:34or how to do DM ads or whatever, right?
6:26:37Like, whatever you think your audience
6:26:38is really going to want. Now, in terms
6:26:40of actually making the PDF, you got two
6:26:42ways you could really do it. So, number
6:26:44one is you're going to have Canva. Okay?
6:26:46So, one of the easiest things to do is
6:26:48you can literally just take what you
6:26:50want on the PDF, put it on a, you know,
6:26:52Google note sheet and then send it over
6:26:54to an editor or you could go on Upwork
6:26:56or Fiverr. Really simple to do this. Uh,
6:26:58ton of people on there. And then they'll
6:26:59actually create the PDF. You can send
6:27:01them a pictures. You can send them like
6:27:02an example. And usually what I do is I
6:27:04send, hey, here's my information. I make
6:27:06me a PDF similar to this one. And I give
6:27:08them a example PDF. You can't just tell
6:27:11people like, hey, make me a nice PDF
6:27:12because that's different to everyone.
6:27:13So, giving them an example. Or number
6:27:15two is you can actually do chat GBT. So
6:27:17what's cool now is you could take
6:27:19whatever you want on that PDF, tell
6:27:20ChatGBT, "Hey, make me this PDF that's
6:27:22this many pages." It probably will just
6:27:24make it for you at this point. You don't
6:27:25even have to do it. Now, back in the
6:27:27day, years ago, what I would do to
6:27:29actually get PDFs is I would write the
6:27:32PDF down and then I'd actually have to
6:27:34make it myself in something similar to
6:27:36Canva. They had something different back
6:27:37then. I can't remember what it was, but
6:27:38it wasn't Canva. And then I'd actually
6:27:40have to upload it to AWS. So for those
6:27:42you don't know AWS is is Amazon website
6:27:44services. I think that stands for
6:27:45website. Forgive me if I'm wrong. But
6:27:47basically you would have to upload it
6:27:49into Amazon's database. This is where a
6:27:52lot of companies tech companies actually
6:27:53will hold together data. And this is
6:27:55what allows so many tech products to be
6:27:57built and different things like that. So
6:28:00in short when you're making this PDF
6:28:02just make it about the most beneficial
6:28:04thing you can possibly think about and
6:28:06then you can either create it yourself
6:28:07in Canva or pay a graphic designer. It's
6:28:09really simple. They actually have other
6:28:10stuff now like Sorro and some other
6:28:12stuff you can actually use instead of
6:28:14Canva. Chat GBT would probably be this
6:28:16next go-to just it's really easy. You
6:28:17got to have the paid version, but it
6:28:18could just build it out for you. Or you
6:28:20can make it manually like in Canva, but
6:28:22then you have to upload it to AWS. Okay,
6:28:24long story short is you just want it to
6:28:26be a link. It has to be clickable so
6:28:28when someone gets your PDF, it's
6:28:29downloadable. You have to usually upload
6:28:31that to some type of system like data
6:28:34system, which is AWS or a Chat GBT can
6:28:37just kind of create it from scratch. But
6:28:38when it gives you that download link,
6:28:40you have to upload it somewhere, right?
6:28:41Because you can't just put a link to
6:28:43something. It has to kind of have like a
6:28:44database or home base that you're going
6:28:46to do it from. So once you have this
6:28:49PDF, it's really simple. I would use it
6:28:51more as a two-step post or a lead genen
6:28:53for paid ads. I want to just sell it for
6:28:55five bucks because it's not going to
6:28:56move the needle. You'd have to sell a
6:28:57hundred, right, to make $500 and it's
6:29:00not going to move the needle at all in
6:29:01your life. And then on top of that,
6:29:02unless you have a huge organic
6:29:03following, it's not going to be a great
6:29:05thing to do. So, I would not personally
6:29:07do anything outside of using it for
6:29:09organic or paid ads as a lead genen. And
6:29:11then on top of that, when you when they
6:29:12opt in on this opt-in page for ads,
6:29:14usually the next page, you send them the
6:29:16PDF, but then the next page is going to
6:29:17be a VSSL with a button to book a call,
6:29:20right? So, there's going to be a button
6:29:21here. And so, it's like, hey, opt in,
6:29:23you get the PDF. Oh, on top of that, if
6:29:24you want to book a call now, because
6:29:25you're trying to push them to actually
6:29:26buy something that's more expensive,
6:29:28higher price. We're not trying to sell
6:29:30something super low. So, that's going to
6:29:31be number one is an actual PDF. So,
6:29:33that's how you can set up a PDF that you
6:29:35can sell anywhere from just a few
6:29:37minutes to no longer than 48 hours. It
6:29:39could be really fast. Now, like I said,
6:29:41if you're just starting out, this might
6:29:42not be the best option, but if you've
6:29:44got an audience already waiting to buy
6:29:46from you or a bunch of money to put into
6:29:48paid marketing, you could get started
6:29:49with this one right now. So, the pros is
6:29:51it's super easy to set up, super
6:29:53scalable. The cons is it's low margins.
6:29:55It can be difficult to start with no
6:29:57audience or funds. Now, the next digital
6:29:59product model I'm going to talk about is
6:30:00software and AI products. So, one of the
6:30:03things I'm actually doing right now,
6:30:05there's a lot of things out there. I'm
6:30:06want to walk you through what I'm doing
6:30:07because I think that makes the best case
6:30:09study. Something I did is first when
6:30:10you're making software, understand this
6:30:12is not usually for beginners. This is a
6:30:14great model. Most billionaires, if you
6:30:16guys look at the top three things they
6:30:17do, they do tech, private equity, so
6:30:19I'll just call it PE or they do hedge
6:30:21funds. Okay? So, if you go look at, you
6:30:23know, the Forbes list of the top
6:30:24billionaires in the world, almost all of
6:30:26them are in one of these three things.
6:30:28Okay? So, these are the big three. So,
6:30:29tech's great. The pro is that the
6:30:31leverage is insane. You don't need a lot
6:30:33of staff to get a lot of leverage, but
6:30:35if the tech isn't good, you're kind of
6:30:36dead in the water. So, what I did and
6:30:38what kind of became pretty easy is
6:30:39instead of starting tech from scratch,
6:30:41excuse me, you look for something that
6:30:43your clients already need. So, one of
6:30:44the biggest complaints that I get is
6:30:47messaging and DMing leads to try to get
6:30:49them to book a call. So, what I looked
6:30:52at is I said, "Okay, where are most of
6:30:53my clients coming from?" So, I would say
6:30:54about 50% of my clients to this day are
6:30:57still going to be trainers, right? So, I
6:30:59get 50% of kind of regular business
6:31:01owners and I get 50% trainers. Why do I
6:31:03get 50% trainers? Because I think I
6:31:04started in the fitness industry. So, I
6:31:06still get a lot of trainers. And then I
6:31:07said, "Okay, what's the biggest pain
6:31:08point they have?" Well, the biggest pain
6:31:10point is DMs to calls. People complain
6:31:12about they're like, "Oh my gosh, takes
6:31:13so much time. I have to look and find
6:31:15these setters. They're not good
6:31:16sometimes. Then I have to manage them."
6:31:18All these things. So, I said, "Okay,
6:31:19what if I could take this and I could
6:31:21create tech that they couldn't cancel?"
6:31:24Okay. So, just so you guys know, the
6:31:25average setter costs about $2,000 a
6:31:28month. All right? and that's part-time.
6:31:30Full-time is going to be closer to let's
6:31:31say 4K plus. All right, so that's a
6:31:34typical setter. And then on top of that,
6:31:35they might not be that good. They have
6:31:37to take breaks. They got to sleep. You
6:31:38got to manage them. All those things. So
6:31:40I said, "Okay, what if I could replace
6:31:41that with AI and I could make it $1,500
6:31:44a month and it was better than all of
6:31:47their staff." Well, obviously if I could
6:31:50do that, people would buy it. The
6:31:51hardest part is getting it to do that
6:31:53because I say, "Hey, I'll build this out
6:31:55for you. $1,500 a month. money back
6:31:57guarantee if you don't like it and then
6:31:59it's rinse and repeat and then we'll
6:32:00continue to use it forever. So I've
6:32:02actually been building this for the
6:32:03last, you know, two years. I'd say the
6:32:05downside is it's a lot of buildout and
6:32:08there's a lot of stuff you don't know.
6:32:09So for example, some of the cons is
6:32:12software, right? And just building it. I
6:32:14don't really know how software needs to
6:32:15be built. I know what it needs to do,
6:32:17but I don't actually understand all the
6:32:18coding. So building that out, having
6:32:20people you can trust, right? because
6:32:22coders can kind of tell you whatever
6:32:23they want because if you don't
6:32:24understand coding you can't really speak
6:32:26their language. Uh it takes a lot of
6:32:27time and then on top of that it takes a
6:32:29lot of I will call it fixes. So meaning
6:32:31if you do a beta test beta test being
6:32:33hey we just finished the software let's
6:32:35go ahead and test it out. The problem is
6:32:38if the feedback from the beta test like
6:32:40hey this needs to be better this isn't
6:32:41good. I don't like the overview. I don't
6:32:42like the display. This is really slow.
6:32:45You have to fix it. The pro is once it's
6:32:47done it's very cheap to run. Right? So,
6:32:50all you're basically paying for is a
6:32:52software. If I sell this for $1,500 a
6:32:54month, it probably cost me per client
6:32:56like I don't know like 30 bucks a month
6:32:59of actual like data usage versus like
6:33:01you're making 1,500. So, the margins are
6:33:03absolutely astronomical. On top of that,
6:33:06at least in my experience, I use uh one
6:33:08of the softers I use is Hyro. Okay, so
6:33:09that's actually Alex Becker software. He
6:33:11charges me I want to say $1,500 $2,000 a
6:33:14month, something like that. and we
6:33:15actually don't really talk to his team
6:33:16for the last I want to say 2 3 years
6:33:18because once the software is up and
6:33:19running and you've asked all the
6:33:20questions then the workload to actually
6:33:23handle those customers goes way down. So
6:33:25that would be one of the benefits of
6:33:26software. The other con I guess that I
6:33:28left out would just be it's not really
6:33:30beginner friendly because I'm about
6:33:31$250,000 in the hole now. So usually
6:33:34when I look at software I think it
6:33:36should be coming from your first
6:33:37business. you move the funds into this
6:33:39and then it the software itself helps
6:33:42your current customer base do something
6:33:43that's super valuable. So the pros is
6:33:45it's really scalable and there's high
6:33:47upside. The cons is it's more
6:33:48complicated and it's very expensive to
6:33:50set up. So if you have the skills or the
6:33:52financial means to create software that
6:33:54can change an industry that has to be
6:33:55one of the highest upsides of all
6:33:57digital products, but it's usually not
6:33:59for beginners. Okay, this is going to be
6:34:00something that's a little bit more for
6:34:01experts. Now next up is virtual live
6:34:03events. So webinars and challenges are
6:34:05great if you don't want to sit around
6:34:07building something for 6 months in
6:34:08silence and instead you want sales
6:34:10improve fast. So one of the favorite
6:34:12things I'm doing right now back in the
6:34:14day back you know like when I say back
6:34:15in the day like it sounds super old but
6:34:17let's say back in 2018 most people would
6:34:19just do an ad and then they run it to
6:34:21some type of opt-in page and then they
6:34:23would do a auto webinar. Okay, auto
6:34:25webinar just means it's already been
6:34:27pre-recorded. they don't have to show up
6:34:29and you know people would try to make it
6:34:30look like it was real but it wasn't like
6:34:32it was auto webinar and that would
6:34:33actually work like game busters back I
6:34:35don't want to say like seven years ago
6:34:36this was a typical funnel add opt-in
6:34:38webinar call okay then I came along I
6:34:42actually I feel like I did maybe someone
6:34:43else did but I came along and said hey
6:34:45instead of running it to an opt-in page
6:34:47let's do a DM let's do a opt-in let's do
6:34:49the uh webinar I'll just put auto here
6:34:51and then call and so the benefit was hey
6:34:54if they're from the webinar and they
6:34:55book a call great but if they don't I
6:34:57can also push them through via DM. And
6:34:59that actually worked for I would say
6:35:01really well for two years. People still
6:35:03run DM ads. I still do them, but they
6:35:05were way more effective back then
6:35:06because they were new. Now, what I
6:35:08actually think is the most effective is
6:35:09trust is super low in the industry,
6:35:11right? So, we'll just put a down arrow.
6:35:13Trust. And so, what I would actually
6:35:14have you do at this point is run it to a
6:35:16challenge. Okay? So, you add optin and
6:35:18then you might do a three or five day
6:35:20challenge. I like 3-day. I'll explain
6:35:22why in a second. You can even test one
6:35:24day. And then you try to get them to
6:35:25book a call. So the benefit of a
6:35:27challenge is you're getting to build a
6:35:29lot of trust and trust is really low in
6:35:31the industry right now. So the fewer
6:35:32days the better in my opinion because
6:35:34each day you run a challenge you get
6:35:36drop off. So if the first day you have
6:35:38you know 30 people show up next day
6:35:39might be 25 next day might be 20 next
6:35:42day might be 15 last day is 10. So
6:35:44you're slowly going down because people
6:35:45get busy or maybe they're just like hey
6:35:47like I don't need anything else. So I
6:35:49would recommend a 3-day or a 1-day
6:35:51challenge. Now I've done a 5day for an
6:35:53hour. So here's some different examples.
6:35:54I did 5day for 1 hour. I did a three-day
6:35:57for two hours. So each day was about two
6:35:59hours. If I'm going to do a one day,
6:36:01that's the next thing I'm going to test.
6:36:02That would probably be like 6 hours. And
6:36:05so the benefit is like you get it all
6:36:07done in one go. The downside is it just
6:36:10takes a lot more time and more energy on
6:36:12that single day. But the benefit could
6:36:14be is hey, if you get 30 people to show
6:36:16up on the first day, all 30 people are
6:36:18going to see the pitch. They're going to
6:36:19see everything in between. And then you
6:36:20really see like who actually wants to
6:36:22buy. The downside is like the time and
6:36:24energy and effort investment because if
6:36:26you do these and it doesn't work or you
6:36:27don't get as many book calls as you
6:36:29like, that's not going to be as fun. So,
6:36:31usually what you want to do is in a
6:36:33perfect world, let's say, we'll just
6:36:34make this easy. Let's say you get 100
6:36:35leads. You'd want about 30% show rate.
6:36:38So, 30% show and then out of those 30%,
6:36:4110% would book a call minimum, right?
6:36:43So, usually that would be at least three
6:36:44book a call and then obviously you close
6:36:46at least one because we want to close at
6:36:48least 30%. So, you know, if you take
6:36:50took this to 5x, the goal would be, hey,
6:36:52we have 15 calls and then you could
6:36:54close, you know, three to four deals and
6:36:55then depending on how much you're paying
6:36:56for the leads, it's not going to be
6:36:58quite that expensive. Okay. The only
6:37:00downside I've seen is if you don't get a
6:37:01good show rate, right? So, the biggest
6:37:03issue I've had when I do this is
6:37:04sometimes I just won't get a good show
6:37:05rate. Maybe it's Christmas, it's New
6:37:07Year's, it's Thanksgiving, so the time
6:37:09of the year is not great. So, I would
6:37:10never run this only full-time, but I
6:37:13would use it as a part of your process
6:37:14that you could use because if it's run
6:37:16correctly, it's really great as kind of
6:37:18extra to your main method. So, let's say
6:37:20you have a typical, you know, VSSL
6:37:22funnel. So, this is like, hey, I run
6:37:24this full-time, you do VSSL to a call
6:37:27and then in addition, you do a
6:37:29challenge. I think that's the best way
6:37:30to do it. I don't think you should only
6:37:32do a challenge. I think it should be
6:37:33part of your process, but I don't think
6:37:35it should be the only thing you do in
6:37:37your process. So, I really like this now
6:37:38because the trust in the industry is
6:37:39super super super low, but I don't think
6:37:41it should be the only thing you do. But
6:37:43challenges definitely work and I
6:37:44definitely would add it to your arsenal
6:37:45if you can have the proper setup. One of
6:37:47the downsides is the tech setup. So,
6:37:49it's a little bit harder to set up, but
6:37:50once you do set it up, you can rinse and
6:37:52repeat it for forever. So, the pros is
6:37:53it's high conversions and it's a perfect
6:37:55bridge to other offers. The cons is the
6:37:58time commitment. It's a little bit
6:37:59harder to scale because you can't do it
6:38:0024/7 and then there's some delivery
6:38:02risk. So, if you need money fast, a live
6:38:04event or challenge might be a good
6:38:06option for you. if you can get the leads
6:38:08and convert them efficiently. Now,
6:38:09building online courses and communities
6:38:11are great if you have a skill or
6:38:12framework that works and you can teach
6:38:14it clearly. You want something scalable
6:38:16that isn't tied to your time like
6:38:18onetoone. You want recurring revenue, so
6:38:20like a community instead of chasing new
6:38:21sales non-stop. And you want to turn
6:38:23your knowledge into an actual asset you
6:38:25can sell forever. So, I've done a couple
6:38:28communities. Usually what I've done in
6:38:30the past is if I'm running ads or I'm
6:38:32getting sales, I'll run, you know, just
6:38:34your typical VSSL, right? So, we've
6:38:37already seen this a couple times today.
6:38:38I'm running your typical VSSL and then
6:38:40after they buy, part of what they get is
6:38:43they get, you know, a course,
6:38:44curriculum, etc. And one of the things
6:38:45they get is a paid community, but
6:38:47they've already paid me, you know, 5,
6:38:4810, 15,000 plus dollars. The downside of
6:38:52this or the upside of that is like the
6:38:54community is just exhilarating, right?
6:38:56It's just extra. What some people want
6:38:58to do is they want to make a community
6:39:00that is where they actually make all
6:39:01their money. So instead, they might do
6:39:03an ad, they have an opt-in page, they
6:39:05push it to a sales page, and then they
6:39:08try to push them to a community. Now,
6:39:10I've tested this out. I'm not the hugest
6:39:13fan because one thing is what we were
6:39:14doing is we were selling it for $14.97
6:39:16for a year. So number one is you're not
6:39:19making quite as much money. You're
6:39:20making what? If I'm selling for 10K, I'm
6:39:22making what, eight times less. And then
6:39:24number two is the value is not as high.
6:39:26Because think of it, when you're selling
6:39:27group coaching, the value cannot be
6:39:29nearly as high as one to1. And a lot of
6:39:30people go, "Well, I don't want to do one
6:39:31to one because that's going to take my
6:39:32time." But once you get to $20,000 a
6:39:34month, you can hire a staff member for
6:39:36$5,000 and they can take over all the
6:39:38fulfillment. And then you just give them
6:39:4010% of the upside. So if they get a
6:39:41resign or they get someone to upgrade,
6:39:42they get 10%. That is, in my opinion,
6:39:45the best way to use a community model
6:39:47would be as part of your high ticket
6:39:48program after you've sold something and
6:39:50then they get it as part of that
6:39:51package. I don't think this is the best
6:39:53model. A lot of people will try to say
6:39:55that, but you need a lot more volume.
6:39:58And again, just going back to what we
6:39:59said before, if you don't have a big
6:40:00viral organic audience where tons and
6:40:02tons of views come in, you're going to
6:40:04have to run ads. And if you run ads, the
6:40:06problem is if you're selling something
6:40:07for 4.97 a year or maybe even you're the
6:40:09person does 97 a month, you have to sell
6:40:12it for like $50 to actually make any
6:40:14profit. And usually the rule of thumb
6:40:16with ads with low ticket. It's a low
6:40:17ticket. Let's just say it's under 100
6:40:18bucks. You're going to spend $200
6:40:21upfront to make 97. The problem with
6:40:24that is you've just lost a negative 100
6:40:27upfront. Okay? And then you have to
6:40:29upsell to something else. We'll just say
6:40:31something else like this to actually
6:40:32make money. So, I'm not a huge fan of
6:40:34this for beginners because trying to
6:40:35sell something for a low price is
6:40:37actually harder than a high price
6:40:38because I when I sell something for a
6:40:39lot, I can have a phone call. When I
6:40:41sell something for a little, I can just
6:40:43push them to a sales page. like I can't
6:40:44talk to someone for an hour to sell
6:40:46something for $97. I mean, you could,
6:40:48but you'll make literally no money. So,
6:40:49once you make that sale, you have to
6:40:51sell something else. And that is
6:40:53actually a lot harder to do. It takes a
6:40:54lot more expertise and experience
6:40:56because once you have them buy this
6:40:58thing here, you then have to push
6:41:00through emails, you have to push through
6:41:03texts, you have to push through, you
6:41:05know, dialing, like you'll have a dialer
6:41:06on the team. You have to do retargeting
6:41:08ads. All these extra things that as a
6:41:10beginner, you probably don't even know
6:41:12how to do. You might be like, "Look, I
6:41:13can only do one of those things or I
6:41:14don't know how to do any of these
6:41:15things." So, my personal opinion is if
6:41:17you're going to do the community, just
6:41:18make it part of your high ticket sale of
6:41:21whatever it is you're selling for a
6:41:22higher price, 1,500, 2,000, $3,000 plus,
6:41:25don't sell it for a low ticket because
6:41:26then you have to sell something else on
6:41:28the back end. So, even the big companies
6:41:30who do this, if they're selling
6:41:31something for $97, they're selling it
6:41:33because they know they're going to get a
6:41:34percentage to buy something else on the
6:41:36back end. But that takes a lot of
6:41:38expertise and work that a lot of people
6:41:39probably aren't aware of. Something else
6:41:41I forgot to mention is actually how to
6:41:42produce them, how to sell them. So, back
6:41:43in the day, what I used was Kajjabi.
6:41:46Okay, you can still use Kajjabi now. But
6:41:48basically, I would shoot the videos, I
6:41:50shoot the content, and then Kajjabi was
6:41:51kind of a course builder, so to speak,
6:41:53where you go in and you'd have lives.
6:41:55You put video one, video two, video 3,
6:41:56you put the words, anything like that.
6:41:58What I use now is Elite 360. So, elite
6:42:0236060.io. So, like I'll have my
6:42:04curriculum there, but also something
6:42:06else you can do is school. Okay. Now,
6:42:08the biggest reason I use school is the
6:42:10DM feature. I don't think you need
6:42:11school just for courses. Like, I don't
6:42:13actually think it's like the best thing
6:42:14for that necessarily, but I do like it.
6:42:16So, we actually will hold our stuff in
6:42:18elite 360.io. You can actually go get a
6:42:207-day free trial if you guys want to
6:42:22check that out. And then number two is
6:42:23we'll put it inside school. So, the the
6:42:25cool part is you don't have to be really
6:42:27technically savvy to host these types of
6:42:29courses or products because there's
6:42:31companies that have already kind of
6:42:32built this out for you. So, you just
6:42:33have to plug and play. Super super easy.
6:42:35But my suggestion is use one of those
6:42:36two. This is the one I predominantly
6:42:38use. And then we also use this, but this
6:42:40is more for our private clients, so to
6:42:42speak. Or this is for I shouldn't say
6:42:43our private clients. This is for our
6:42:45free clients or like free leads. And we
6:42:46kind of bring them in and give them a
6:42:48little bit of access. This is more for
6:42:49our private clients once they get inside
6:42:51our CRM because we just want to keep
6:42:52everything in one place. Neither one is
6:42:54like quote unquote superior. I
6:42:56personally use this more, but it's
6:42:57really the same thing. A car is a car.
6:42:59Gets you from point A to B. It's going
6:43:00to be just fine. So the pros is you
6:43:03produce it once and then you can sell it
6:43:04forever. Once it's done, it is done. The
6:43:06cons is it's harder to sell cold. It can
6:43:08take a while to create. And then there's
6:43:10production and marketing costs. So
6:43:11again, online courses and communities
6:43:13have a huge potential upside, but
6:43:14there's still a few barriers to entry if
6:43:16you're just getting started. So now I'm
6:43:18going to break down the simplest and
6:43:19easiest option. And honestly, this will
6:43:21probably work the best for most of you
6:43:23because you need nothing to get started.
6:43:24You just need time. You need a cell
6:43:26phone. That's it. There's no funnel.
6:43:28There's no website. No course. There's
6:43:29no fancy brand. If you have a skill that
6:43:32helps someone get a result and you can
6:43:33start getting paid $1,500 plus or more
6:43:35consistently, it's way faster than any
6:43:38other model on this list. Because
6:43:39coaching and consulting is just this.
6:43:42You solve a problem for a specific
6:43:43person and then you charge for the
6:43:45shortcuts. You only have to be one step
6:43:47ahead of where your first customer is to
6:43:48get started. Because when I switched my
6:43:50business model from selling a $47
6:43:52product that was fitness to selling a
6:43:54$1,500 program, I went from making
6:43:56$2,000 over three years to over $10,000
6:43:58in a single week and then 141 million
6:44:01over the next eight years. So this is
6:44:02the business model that changed
6:44:04everything for me and has allowed me to
6:44:06explore others. So the way this business
6:44:08model works is actually super super
6:44:09simple. The first thing we need to do is
6:44:10we need to price it accordingly. So
6:44:12people ask me all the time, they're
6:44:13like, Tanner, why don't you want to sell
6:44:15something for a low price? So there's
6:44:17only two ways to sell something for a
6:44:18low price. So, here's our lowpriced
6:44:19item. Okay, so you really only have two
6:44:21ways to sell anything. You could post
6:44:23about it organically, okay? Or you could
6:44:25run ads. Okay, so the issue with posting
6:44:27this organically is the amount of reach
6:44:29you would need to sell $47 items to make
6:44:31enough money to make profit. You have to
6:44:33be super famous. So Kim Kardashian,
6:44:35Kanye West, Donald Trump, like I'm
6:44:37talking super famous. LeBron James, like
6:44:40most of us just don't have that many
6:44:42viewers. So posting this and let's say
6:44:44you make 10 sales a month. Well, that's
6:44:46only 500 bucks basically. like it's just
6:44:48not enough. So then you have to run ads.
6:44:50The problem when you run ads to this is
6:44:52usually when you run ads to a $47 item,
6:44:55it's going to cost you double. So it's
6:44:57going to cost at least $100 to make $147
6:45:00sale. Well, if we do the math, you guys
6:45:02are pretty smart. That's $53 and you're
6:45:06going negative. So you don't usually
6:45:08have the runway because the way that
6:45:09companies actually do this is they'll
6:45:11make a sale. Let's say they lose $53
6:45:13upfront, but then they upsell it to
6:45:16something that's a lot more expensive.
6:45:18That's not really a great model for
6:45:19beginners. Again, I think low ticket
6:45:21products is for very advanced
6:45:22individuals in business. So, I don't
6:45:23think this model works because most
6:45:25people do not have the budget to run ads
6:45:27nor the experience to actually upsell
6:45:28them to higher price things. So, they
6:45:30have to post about it, but the posts
6:45:31just never gain traction. So, they just
6:45:33kind of go in circles for years. This is
6:45:34the issue I see with the show Shark
6:45:35Tank. They go on there, they have a
6:45:38product, it doesn't go viral, they're
6:45:39hoping it goes viral. So because it
6:45:41doesn't then they run out of money and
6:45:42then they try to take money from the
6:45:44sharks. The sharks come in and take a
6:45:45crazy good deal and if it doesn't work
6:45:47out they don't care. If it does work out
6:45:48they make crazy returns. Like it's just
6:45:51not a great business model. Okay. So
6:45:52instead what I would recommend you do is
6:45:55you sell something that's at least
6:45:56$1,500 and you do three or four months.
6:45:59Now why $1,500? Well let's just do the
6:46:01math on this. If I sell a fitness
6:46:02program for $47 and then I'm the
6:46:05competitor I sell for $1,500. Well, I
6:46:07can run a lot more ads to make that work
6:46:09because we have the same issue with
6:46:11posting, right? The posting is not going
6:46:12to work. Okay, so we already established
6:46:14that that won't work. That's not an
6:46:15option. So then the only other option
6:46:17left is ads. Well, the benefit when you
6:46:19charge that much is I could run an ad.
6:46:21Okay, I can spend, let's say, $500 on an
6:46:24ad. I do it optin page, right? Kind of
6:46:26your typical VSSL funnel or whatever you
6:46:28want to do. You could do DMs, etc. And
6:46:31so if I make this sale for $1,500, I
6:46:34still make $1,000 of profit. So that's
6:46:37the benefit, right? I can spend a lot
6:46:39more money to make a sale because I make
6:46:41a lot more money. And so the numbers,
6:46:43what they might look like on something
6:46:44like this is if I spend $1,000 or excuse
6:46:47me, we'll do 500 cuz that's what I used.
6:46:50Okay? Usually you'll get, let's say, $10
6:46:51leads. So you get 50 leads. Okay? 10% of
6:46:54those leads book a call, five calls. And
6:46:56then let's say, you know, close 30%.
6:46:58Let's just say you close two. Well, if
6:47:00you closed two and you spent $500 and
6:47:02you charging $1,500, you just spent
6:47:05$500, but you made $3,000. Okay, so
6:47:09we're now at a total of $2,500 of
6:47:12profit. So, you can rinse and repeat
6:47:13that process. This is how I made all my
6:47:15money. This is how I scaled to $141
6:47:17million. I basically spent about $40
6:47:19million over the last eight years on ads
6:47:21and I made 141 million in return. I know
6:47:23it's more complex than that, obviously,
6:47:25but the point is the metrics have to
6:47:27make sense. A lot of people when they're
6:47:28starting these coaching businesses or
6:47:30consulting like they're trying to sell
6:47:32stuff for cheap because they think that
6:47:33the cheaper it is the easier it is for
6:47:35people to buy. That's actually not true.
6:47:37It maybe you get more people to buy like
6:47:3950. But the problem is it's not enough
6:47:41money. Instead I'd rather get three
6:47:43people to buy something at 1500 or more
6:47:45versus 50 at 47. It's going to move the
6:47:47needle a lot faster. So this is actually
6:47:49the model I've used to generate $141
6:47:53million in sales. And the cool part is
6:47:54once you get something that works, you
6:47:56just rinse and repeat that process. So
6:47:58if I took that same funnel and I put a
6:48:00hundred or excuse me, 40 million, right,
6:48:02we'll just do this and I pushed it
6:48:04through there. Well, as long as you're
6:48:06making money and it's working, right,
6:48:08which it has for me, it's really easy to
6:48:10get wealthy. And then people go, well,
6:48:12like what else do you have to do? Well,
6:48:13obviously you have to have like emails,
6:48:15right? You have to have texts. You have
6:48:17to have sales reps, right? So we'll just
6:48:18put sales here. You have to have staff.
6:48:20So yeah, you do have to start building a
6:48:22team and things of that nature. But the
6:48:24cool part is you get the leverage
6:48:25because the people on your team are
6:48:26doing the work and not you. So I
6:48:28basically was able over 8 years to spend
6:48:3040 million and do 141. Now the ROI is
6:48:33not going to be as high when you're
6:48:34spending that much money because
6:48:35Facebook has to go super broad, right?
6:48:37So what is that? That's about 3 and a
6:48:39halfx versus like usually you get a
6:48:41typical four. But at the end of the day,
6:48:43would any of you not make the trade for
6:48:4440 million for 141? Of course you would.
6:48:47And that's kind of exactly what I did to
6:48:48make so much money in my consulting
6:48:50business. So the pros is this is the
6:48:51fastest path to real money. It's
6:48:53actually the easiest and there's no
6:48:54startup cost. And the cons is it's time
6:48:57bound and it's harder to scale. But if
6:48:58you're able to sell high ticket service
6:49:00and deliver for just a few clients, you
6:49:01will quickly have the money you need to
6:49:03scale your business by growing a team to
6:49:05help you fulfill just like I was showing
6:49:06you. And then you can reinvest back into
6:49:08ads to get more customers. All right,
6:49:10guys. So that's everything I want to
6:49:11cover this video. If you actually watch
6:49:13the entire thing, you now have a clear
6:49:15picture of what digital products look
6:49:16like in 2026, and more importantly,
6:49:19which one makes sense for you based on
6:49:20where you're at. So, let me recap the
6:49:23pros and the cons of each one real
6:49:24quick, and then I'll rank them from
6:49:26easiest to hardest to start. So, first
6:49:28up is we have low ticket PDFs. The pros
6:49:30is it's easiest to create. It's fastest
6:49:32to launch. It's super scalable. Great
6:49:34for lead genen or audience monetization.
6:49:36But the cons is it's low margins. It's
6:49:37hard to sell from zero without attention
6:49:39or money. It's not a great path to
6:49:41$100,000 a month by itself. Next up, we
6:49:44have software and AI products. Now, the
6:49:46pros of this is it's the highest upside.
6:49:48It's scalable. It can generate daily
6:49:49recurring revenue if it's sticky. The
6:49:51cons is it's the hardest to build,
6:49:53right? It's more expensive and complex.
6:49:55There's higher customer expectations of
6:49:56course and you can waste a ton of time
6:49:58if you don't validate demand. Next after
6:50:00that is live events, webinars,
6:50:02challenges. The pros is it's the highest
6:50:04conversions. It's the fastest way to get
6:50:05cash plus proof. It's the perfect bridge
6:50:07into bigger offers. But the con is going
6:50:09to be the time commitment, delivery
6:50:11risk, hard to scale unless you record
6:50:13and systematize it. The next one is
6:50:14going to be online courses and
6:50:15community. So the pros is you build it
6:50:17once, it sells forever, it's scalable,
6:50:19the community ads recurring revenue and
6:50:21retention. The cons is it's harder to
6:50:22sell cold. It takes longer to produce.
6:50:24It needs marketing and proof to really
6:50:26work. Finally, you got coaching and
6:50:28consulting. The pros is it's the fastest
6:50:29path to real money. There's no startup
6:50:31cost. It's the easiest to validate. It's
6:50:32the best way to generate case studies.
6:50:34The cause is it's time bound. It's hard
6:50:36to scale up unless you turn it into a
6:50:38group, a cohort, a course, or a system.
6:50:40So, now here's how I'd rate these from
6:50:42easiest to hardest to start. The first
6:50:44one is coaching and consulting. I think
6:50:46it's the fastest cash and the lowest
6:50:47barrier. That's what I would usually
6:50:48recommend. Next after that would be low
6:50:50ticket PDFs. It's easy to create, but
6:50:52it's harder to sell from zero, but it is
6:50:53simple. Next is live events and
6:50:55webinars, challenges. You need some
6:50:57confidence, right, and promotion, but
6:50:58it's a very fast payoff. Then you have
6:51:00online courses and communities. It takes
6:51:01more build time, and there's also
6:51:03marketing needed, but overall, it's
6:51:05decent. And then the finally, the
6:51:06hardest one is software and AI products,
6:51:08but it has the highest upside. So, if I
6:51:10was starting from zero today, I keep it
6:51:11simple. I'd start with coaching and
6:51:12consulting to get cash and proof. Then,
6:51:14I'd stack a live event or PDF to
6:51:16generate leads. Then, I'd build a course
6:51:18and community. And if I wanted the
6:51:19biggest long-term upside, which is what
6:51:21I'm doing now, I'd eventually get into
6:51:22software that works for your current
6:51:24customer base. So, comment below what
6:51:25you're selling and where you're at right
6:51:27now. And I'll tell you which one of
6:51:28these I'd start with first. And if you
6:51:30want me to go deeper on any one of these
6:51:31business models, just hit subscribe. I'm
6:51:33dropping more full training videos like
6:51:35this all the time. I'll see you guys in
6:51:36the next one. AI has completely changed
6:51:38what it means to start a business by
6:51:39yourself. For the first time, one person
6:51:41with a laptop can do things that used to
6:51:43require a full team. You can research
6:51:45markets, come up with product ideas,
6:51:47write sales pages, create digital
6:51:48products, build websites, [music] design
6:51:50logos, generate content ideas, write
6:51:52emails, analyze competitors, create ad
6:51:54concepts, automate workflows, and even
6:51:56build software with almost no technical
6:51:58experience. That is not a small shift.
6:52:00That is one of the biggest changes in
6:52:02business we have ever seen. And that's
6:52:03why in this video, I'm going to break
6:52:05down how to use AI to start a one-man
6:52:07business from scratch. Not a business
6:52:09where you need employees, investors,
6:52:10warehouse space, a huge office, or a
6:52:13giant team of assistants. I'm talking
6:52:15about a lean, simple, AI powered
6:52:17business that one person can
6:52:18realistically manage on their own. The
6:52:20kind of business where you can start
6:52:22small, test ideas quickly, use AI to do
6:52:24a lot of the heavy lifting, and build
6:52:26something that can actually make money
6:52:27without turning your life into chaos. My
6:52:29name is Terra, and over the last 8
6:52:31years, I've sold well over $141 million
6:52:34in sales. So, make sure to stick around
6:52:36till the very end, and don't skip around
6:52:37because I'm going to give you valuable
6:52:39information that could change your life
6:52:40financially forever based on real
6:52:42experience. But before we get into
6:52:44business models, you need to understand
6:52:45what a real one-man business actually
6:52:47is. A one-man business is not just any
6:52:50business that starts with one person.
6:52:52Technically, [music] every business
6:52:53starts with one person at some point,
6:52:55but most businesses eventually become
6:52:57too heavy for one person to run alone.
6:52:59They need customer support teams,
6:53:00operation people, fulfillment help,
6:53:02sales reps, designers, editors,
6:53:05developers, managers, and a whole bunch
6:53:07of moving parts. That is not what we are
6:53:09talking about here. A real oneman
6:53:11business has to be simple enough that
6:53:13you can operate it without a full team.
6:53:16It has to be something where AI can
6:53:17meanly replace or reduce the work that
6:53:20would normally require other people. It
6:53:22has to have low overhead, simple
6:53:23systems, clear demand, and a business
6:53:25model where you're not trapped doing
6:53:26endless manual work every single day.
6:53:28Ideally, it should be something you can
6:53:30manage with a few focus hours a day,
6:53:32especially in the beginning while you
6:53:33are still learning, testing, and
6:53:35figuring things out. That's the part
6:53:36most people miss. They hear AI business
6:53:38and immediately think they need to build
6:53:40the next billion-dollar app, create a
6:53:43complicated software company, or become
6:53:44a genius overnight. Research used to
6:53:46take forever. Copyrighting used to be
6:53:48difficult. Product creation used to take
6:53:49weeks. Store design used to require
6:53:52skill. Content planning used to be a
6:53:53headache. Customer research used to be
6:53:55slow. Now, AI can help with almost all
6:53:57of that. But I also want to be honest
6:53:59with you. AI does not make every
6:54:00business model good. It does not
6:54:02magically turn a bad idea into a good
6:54:04one. It does not make people buy
6:54:06something they do not want. It does not
6:54:07eliminate the need for marketing,
6:54:09positioning, or understanding customers.
6:54:10[music] AI is leverage. It helps you
6:54:12move faster. But if you choose the wrong
6:54:14business model, the wrong niche, or the
6:54:16wrong offer, AI will just help you fail
6:54:18faster. So, in this video, I'm going to
6:54:20break down the strongest AI [music]
6:54:22powered one-man business models I would
6:54:24actually consider. I'm going to explain
6:54:25how each one works, why AI makes it
6:54:27easier than it used to be, what the
6:54:29risks are, which model makes the most
6:54:31sense for beginners, and how I would
6:54:33start from zero if I had no audience, no
6:54:35employees, and no existing business.
6:54:37Make sure you stay until the end because
6:54:39the business model you choose matters
6:54:41more than most people think. If you
6:54:43choose the right one, AI can give you an
6:54:45unfair advantage. But if you choose the
6:54:46wrong one, you can [music] waste months
6:54:48building something that was never
6:54:49realistic for one person in the first
6:54:51place. Now, with all that being said,
6:54:53let's get right into it.
6:54:56[music]
6:54:57All right. So, if I was trying to create
6:54:58an AI digital product, the first thing I
6:55:01would do is figure out or ask it what
6:55:06niche would be the best for what I'm
6:55:08trying to do, right? So, you always have
6:55:09health, which I'll do with the H,
6:55:10wealth, W, and relationships. Okay?
6:55:13every single offer that you come up
6:55:15with, I would ask the AI, help me find
6:55:17the best offer in wealth, health,
6:55:19relationships and give it the skills I
6:55:21have. Okay? So, for example, you could
6:55:22say like, you know, I've done uh I know
6:55:24how to count macros or I know how to
6:55:26work out or I know how to sing or
6:55:28whatever it is, you know. So, for me,
6:55:30when I started a business back in the
6:55:32day, my very first business was in the
6:55:34health sector because I played sports my
6:55:36entire life. I played American football
6:55:38and I'd played basketball and I'd been
6:55:40lifting weights since I was 12 years
6:55:41old. So I had 10 years of doing that,
6:55:43right? So it made sense for me to start
6:55:44a business in that sector. You guys just
6:55:46have to remember that every single human
6:55:48when they do things. They're not doing
6:55:50it because they want to do it. They're
6:55:51doing it because they want more wealth,
6:55:52right? They want more health or they
6:55:54want better relationships. Okay? Pretty
6:55:56much anything we do goes around that,
6:55:58right? So if you go to a therapist, you
6:55:59want better relationships. You go to the
6:56:00gym, you want better health. You go to
6:56:02your job, you want more wealth, right?
6:56:03Like it's around one of those three
6:56:05things. So the first thing you have to
6:56:06do is figure out which of those sectors
6:56:08you're in. Okay? Now, once you figure
6:56:10out which of those sectors you're in,
6:56:12you have to figure out what I call the
6:56:14three pillars. The three pillars really
6:56:17needs to be what are the top three
6:56:19reasons why someone should pick you
6:56:20instead of someone else. This is going
6:56:22to matter more depending on how
6:56:23competitive your marketplace is. So, for
6:56:25example, let's just take health in this
6:56:27scenario and you're a fitness trainer.
6:56:29Okay? Just something easy that everyone
6:56:31can understand. So, if you're a fitness
6:56:33trainer, what you first have to think of
6:56:34is what is it that someone wants if
6:56:37they're trying to get in better shape,
6:56:38right? Well, so they're going to want
6:56:40to, you know, eat better or they're
6:56:41going to want some type of nutrition
6:56:42plan. They're going to want some type of
6:56:44workout program. They're probably going
6:56:45to want some accountability and
6:56:47coaching. But the thing with that is
6:56:48that's really boring, right? And so if
6:56:50I'm trying to sell a digital product or
6:56:52any type of product and I'm trying to
6:56:54charge the most, right? Because you
6:56:55always have a market price, right? And
6:56:58if I'm trying to charge $5,000 instead
6:57:00of $500, your three pillars have to be
6:57:02better because people do not pay more
6:57:04for no reason, right? So, if you're
6:57:06going to buy uh you know your girlfriend
6:57:08a Birkin or you're going to get a
6:57:09Lamborghini or whatever, like the reason
6:57:11people pay more for those things is it
6:57:12has more perceived value. So, [snorts]
6:57:14when you're coming up with your three
6:57:15pillars, you have to think what is it
6:57:17that most people want in this type of
6:57:19offer? And then number two is what can I
6:57:21say that's a little bit better. So, to
6:57:23give you an example of this, let's say
6:57:25for fitness obviously we need to do
6:57:27something with nutrition training. We
6:57:30need them to figure out who they're
6:57:32going to hire, so to speak. Okay? And
6:57:34when I say who to hire, it's like, do I
6:57:36get Beach Body? Do I do P90X? Do I, you
6:57:38know, hire an Inerson trainer, whatever.
6:57:40So, what I would do for nutrition is I
6:57:43first say I want to sell them on what is
6:57:46going to be the best result I can give
6:57:47them. So, when I had a fitness offer,
6:57:49what I would say for nutrition, I said,
6:57:50"How to eat whatever you want without
6:57:52sabotaging results." Okay, the without
6:57:55sabotaging results part basically
6:57:57insinuated that they can eat whatever
6:57:59they want as long as they stay within
6:58:00certain guidelines. Okay? And [snorts]
6:58:02so what I would say is like so the first
6:58:04pillar and let's say this is a sales
6:58:06call or this is my marketing. I'd be
6:58:07like the first pillar is nutrition,
6:58:09right? Or the first pillar is how to eat
6:58:10whatever you want without sabotaging
6:58:11results. Now most people eat chicken,
6:58:13rice, and broccoli. Now the issue with
6:58:15that is that yes, you're going to lose
6:58:16weight initially, but you can't stick
6:58:17with it. And because you can't stick
6:58:18with it, eventually you're going to give
6:58:19up. You're going to binge. You're going
6:58:21to be right back in the same cycle. So
6:58:22what I'm going to do is I'm going to
6:58:23teach you literally how you can eat
6:58:25whatever you want without sabotaging
6:58:26results. If you guys know about calorie
6:58:28counting and macros, like it's pretty
6:58:29simple. It's like calories in, calories
6:58:31out. Move more than uh you consume,
6:58:34you're going to lose weight. And so when
6:58:36I set sold them on this, that's what
6:58:37they wanted. They wanted to be told they
6:58:39could eat whatever they wanted. Now,
6:58:41obviously, I said without. So that kind
6:58:43of kept them in that guideline, but
6:58:45that's what they wanted. And so when I
6:58:46said that, they're like, "Oh, well that
6:58:48sounds way better than every other
6:58:50trainer I've talked to, so maybe I'll
6:58:51buy it." Okay, the next thing would be
6:58:53training. Okay, so training. I said how
6:58:56to train however you want without
6:58:57sabotage results. I said, "Hey, look,
6:58:5890% results nutrition. 10% is training.
6:59:00So, you don't really want to hire a
6:59:02trainer who's going to teach you how to
6:59:03get in shape in the weight room when in
6:59:05reality it's 90% is in the kitchen,
6:59:07right? So, even if you don't work out at
6:59:09all, you can actually still lose weight.
6:59:10I don't recommend it. I think it's
6:59:11healthier for you to work out, but I'm
6:59:13actually going to show you how to work
6:59:14out the m uh however many times you want
6:59:16a week and be fine. Realistically, I
6:59:17would say, look, it's better if you work
6:59:19out one time a week for the rest of your
6:59:20life then you work out every day for two
6:59:22months, right? And so, I'd sell them on
6:59:24that. And then the last one is I'd walk
6:59:26them through they could hire a trainer.
6:59:29Okay. And this is all to like show you
6:59:30what you could ask the AI and to give
6:59:32you an example of what I'd be looking
6:59:33for the AI to tell me. So you could give
6:59:35it this framework and then have it spit
6:59:37out your three pillars for your new
6:59:40offer. Okay. So on the last one on
6:59:42hiring, I would say you could get an
6:59:44Inerson trainer. You could hire
6:59:46Beachbody. So we'll just do BB body. And
6:59:49then you could hire me. Okay. And so I
6:59:51said, well, you could hire a trainer,
6:59:52but they're focusing on training, which
6:59:54is only 10% results. That's stupid. On
6:59:56top of that, they're not incentivized to
6:59:57actually help you get results because
6:59:58you're going to fire them, right? Number
7:00:00two is like you get Beach Body. Yeah,
7:00:02it's cheap, but everyone gets the same
7:00:04program and the same program for a 200lb
7:00:05woman and a 300lb man doesn't make a
7:00:07whole lot of sense. Okay? Or you could
7:00:09hire me and I'll teach you how to eat
7:00:11and train however you want without
7:00:12sabotage results and you'll never have
7:00:14to hire another trainer again. So, would
7:00:15you rather pay a onetime fee for life or
7:00:18$50 a month until you die? And at this
7:00:20point, people were really sold. So if
7:00:23you were going to ask AI how to help you
7:00:25build digital products, what I would do
7:00:26is give it this framework. I would say
7:00:28something like, hey, help me find
7:00:29something in the wealth relationship
7:00:30niche that is the least competitive.
7:00:34Because obviously the more competition,
7:00:35the harder it is to sell, right? The one
7:00:37of the benefits of having a less
7:00:39competitive offer is you're the only
7:00:40option. Okay? And then I say, help me
7:00:43construct three pillars. And really when
7:00:44you're doing the three pillars, you want
7:00:46to do a they do versus we do. So if we
7:00:50go back to this, right? We bring this
7:00:51back up here. If you say, "Hey, [snorts]
7:00:53so what most people do is they eat
7:00:55chicken, rice, broccoli." What we do is
7:00:56this, and this is why it's better.
7:00:58That's really the framework you want to
7:00:59take. Okay? If you want to take this a
7:01:01step further, you could also ask it for
7:01:03a tagline. Okay? A tagline is what makes
7:01:06you unique and different quickly so
7:01:08people know if they should buy from you.
7:01:10So when I sold fitness, I said, "How do
7:01:12you get whatever you want without
7:01:13sabotaging results?" And that created a
7:01:14lot of curiosity, got people to click.
7:01:16When I started selling business
7:01:17consulting to personal trainers, cuz
7:01:19that was my next business. I said, "Hey,
7:01:22um, how to increase your bookings by 72%
7:01:25using conversion conversations." And
7:01:27people like, "What are conversion
7:01:28conversations?" Right? And really all
7:01:30that was was DMs, uh, and DM ads back in
7:01:33the day when, you know, Manyhat and
7:01:34Facebook barely came out with it. But
7:01:36again, it created curiosity. You have,
7:01:38you want to create curiosity. So if you
7:01:40were feeding AI and you said, "Hey,
7:01:42build me the perfect offer." You would
7:01:43say, "Find me an offer that's the least
7:01:46competitive, right, in the wealth,
7:01:48health, and relationship niche. Help me
7:01:50build out the three pillars and the
7:01:52tagline." And then that is what you
7:01:54would take to actually go and build out
7:01:56your digital product because ultimately
7:01:58whatever your digital product is, it's
7:01:59going to be a version of templates or
7:02:01PDFs. Uh maybe you have some coaching
7:02:03involved. This is kind of the framework.
7:02:06Okay? So that's how you would do it for
7:02:08a digital product. Now, the next one is
7:02:10going to be for an e-commerce business.
7:02:12So, we're going to look for the best
7:02:14physical product. There's really two
7:02:15things that I would be looking for.
7:02:17Okay, to make this as simple as
7:02:18possible, I'm going to look for the
7:02:20highest price point. Okay, the reason I
7:02:22want to look for the highest price
7:02:24point, uh, people usually get this
7:02:25confused in business, they don't know
7:02:28why you actually want to charge really
7:02:29high prices. The reason you want to
7:02:31charge really high prices, like in
7:02:33short, like if you could sell something
7:02:34for 50 bucks or 5,000, obviously it's
7:02:36more money, but why? Because the 5,000
7:02:39pays for ads, it pays for staff, it pays
7:02:41for products, it pays for fulfillment,
7:02:42it pays for marketing. Like, there's a
7:02:44lot more uh cost in business than a lot
7:02:47of people think, right? So, if I sell a
7:02:48$20,000 program, I might only get, you
7:02:51know, 5,000 of it, right? Cuz when it's
7:02:53all said and done, I have to pay out my
7:02:54staff and my team, you're not getting
7:02:56the whole piece of the pie. Okay? So,
7:02:58the first thing I want is the highest
7:02:59price point possible. Okay? This might
7:03:00be furniture or chairs or I don't know,
7:03:02whatever. Okay. The second thing goes
7:03:04back to what we said earlier is I want
7:03:06to look for the least amount of
7:03:09competition. Okay? Cuz again, if you're,
7:03:12think of it this way. If you're, you
7:03:13know, one of 100 doctors in a city, you
7:03:17know, like if you're more expensive,
7:03:18people are probably going to go to the
7:03:20cheapest one unless they think you're
7:03:21really different, which goes back to the
7:03:22three pillars we had, right? Which is
7:03:24why you need that. But if you have low
7:03:26competition, you're the only doctor in
7:03:28the city, you can do whatever the hell
7:03:29you want because you're the only option.
7:03:32Okay? So, we want a high price point,
7:03:34low competition. Okay? So, whatever is
7:03:36going to give you the highest price
7:03:37point and the lowest competition, but
7:03:38it's still being bought consistently,
7:03:40right? So, I would tell it and say,
7:03:41"Hey, look, find me a physical product
7:03:43that has the highest point price point,
7:03:44excuse me, with the least competition,
7:03:46but still get sold in the top 10 of
7:03:48products or something. I don't know."
7:03:49Okay? And then what you would want to do
7:03:51from there is feed it even more
7:03:53information about giving you three
7:03:55pillars because remember, you have to go
7:03:56and market this and run ads to it. Okay?
7:03:58So, you'd ask the AI to say, "Hey, build
7:04:00me out three pillars for this product,
7:04:02okay? Based on the information I just
7:04:04previously gave you, right? Cuz we're
7:04:05going to use the information we asked
7:04:07for the digital product." And then once
7:04:09you have this, now you can actually go
7:04:10and market based off your pillars. Now,
7:04:12when people will say, "Well, Tanner,
7:04:14like I don't really understand how you
7:04:15market off that." An example of
7:04:16marketing could be like five steps. So,
7:04:18first you start with who it's for. So,
7:04:21you say who it's for, the struggle,
7:04:23relate, then you do the epiphany, the
7:04:25results, and the CTA. So, because we
7:04:28don't know what products we would pick,
7:04:29let's go back and use this for the the
7:04:31last one. So, the remember the three
7:04:33pillars for the last one for digital
7:04:34products. We said uh how to [snorts] eat
7:04:36whatever you want without sabotage
7:04:37results. Okay, so who it's for? You
7:04:39could say, are you a single mother who's
7:04:40struggling to get to the gym? Okay, I
7:04:42know exactly how you feel because you
7:04:44know 10 years ago I was in the same spot
7:04:46and I actually had three children and I
7:04:48was gaining tons of weight and I didn't
7:04:49really know what to do until I found XYZ
7:04:52thing and as soon as I did, everything
7:04:55changed forever. And after two months of
7:04:56doing it, I lost over 20 pounds and was
7:04:59able to keep it off forever. So if you
7:05:01want to do the exact same thing, just
7:05:03comment XYZ down below and I'll reach
7:05:05out with more details. Like this is a
7:05:07simple framework of marketing based off
7:05:09the three pillars. And the reason I like
7:05:10the three pillars so much is because now
7:05:13you can market, you can have a tagline
7:05:15in your uh social media bios, etc., etc.
7:05:18So this is what I would do for physical
7:05:19product is find the highest price point
7:05:21with the least amount of competition and
7:05:23have it build out your three pillars. So
7:05:24when you run ads and you have landing
7:05:26pages or you're looking for ad angles,
7:05:28the angles are always going to be around
7:05:30the top three things that people want
7:05:32out of that product or out of that
7:05:34service. Okay? And that's why the three
7:05:35pillars matter so much because if you
7:05:36have a weak three pillars, people are
7:05:38like, "Well, why should I pay you so
7:05:39much money?" And it's a fair question
7:05:40because if I was selling you water and
7:05:42my water did the same thing, but it was
7:05:4410 times more expensive. Let's say it's
7:05:46$100, okay? And this other water was
7:05:48$10. Unless the $100 water is going to
7:05:51make me fly or do something creative,
7:05:53people are not going to pay for it.
7:05:54Okay, so that's going to be what I would
7:05:56do to ask the AI to find me the best
7:05:58physical product. So number three, AI
7:06:00software and micro SAS. I'm actually
7:06:02creating uh software right now and I am
7:06:04using AI to help create it, but I also
7:06:07have to have a lot of developers, okay?
7:06:09And so just to let you guys know, I'm
7:06:11probably what 200 grand in the hole
7:06:13right now and uh we haven't even taken
7:06:15to market yet. So, you know, fingers
7:06:17crossed. Hopefully, I'll make some money
7:06:18with it someday. Um, but the software is
7:06:21a little bit more robust. Okay. So, when
7:06:24I'm talking about this software, what I
7:06:26did, and this happened actually a couple
7:06:27years ago. Um, I'd had 40 interviews
7:06:30with people who sold their companies for
7:06:3240 million to 4 billion. Okay? So, a lot
7:06:34of billionaires in that group. And the
7:06:36number one thing I saw was that a lot of
7:06:39times they were in the big three. So,
7:06:42we're talking about tech here. So, tech
7:06:43obviously was one of them. private
7:06:45equity, okay, or hedge funds, okay?
7:06:47We'll call it FHF funds, okay? So,
7:06:50obviously this is tech, but the reason
7:06:52they're in one of these three is because
7:06:54everyone gets a similar result usually.
7:06:56So, in hedge funds, whatever you invest
7:06:59in, the dumbest person, the smartest
7:07:01person will get the same return. 10%
7:07:03both get the same return. Okay? Private
7:07:05equity, private equity cuts out the dumb
7:07:07business owners. Okay? So, if I say,
7:07:08"Hey, you have to be doing at least a
7:07:10million dollars a year." business owners
7:07:11who are doing at least a million dollars
7:07:12a year already have to have high level
7:07:14of skill, right? So that cuts out the
7:07:16dumbest people so it's easier to get
7:07:18them results. And then finally, tech
7:07:20makes it so that again, everyone gets a
7:07:22similar result. So if you look at like
7:07:23Uber or Uber Eats or whatever, like you
7:07:26can be dumb or smart, it doesn't really
7:07:27matter. The pizza is going to show up
7:07:28the same or you're going to pick up your
7:07:30ride the same. Okay? So that all to say
7:07:34that what I tried to do is when I saw
7:07:36that I said okay what could I do for my
7:07:38clients that they have to do right now
7:07:40that they that they can't get rid of
7:07:42they must do to keep running their
7:07:43business that would really help them.
7:07:45And what I came up with at that time was
7:07:49uh essentially a sales chatbot. Okay.
7:07:53Now there's a lot of chat bots out
7:07:55there. Uh so you know I know like seeing
7:07:57that you're like oh well that's not that
7:07:59great. But if it was actually really
7:08:00good, if it was uh specialized, let's
7:08:03say for real estate agents, I was like,
7:08:04I made a chatbot specifically for real
7:08:06estate agents that would take uh leads
7:08:08and book them on a call and you didn't
7:08:11have to hire any setters or staff. Uh it
7:08:14would manage itself, it's better, and it
7:08:16works every single time and it, you
7:08:18know, 24/7 holidays, etc. Like, would
7:08:21you do it? And there's a 30-day money
7:08:22back guarantee. People are like, "Yeah."
7:08:24So, I built something like that. Okay.
7:08:26Now, it's still in beta phase. Beta
7:08:28phase just means that it's not to market
7:08:31yet, right? We're still testing it out.
7:08:33But that is a more robust uh system,
7:08:36right? Because to to create something of
7:08:38that magnitude, that good, you have to
7:08:40feed it with tons of data of different
7:08:42conversations and remember like there
7:08:44might be a guy and a girl and the way
7:08:46they speak is a little different.
7:08:47There's a lot of stuff that goes into
7:08:48it. So instead of building out some type
7:08:50of big SAS like this, especially if
7:08:52you're a new business owner, this isn't
7:08:54going to be a great idea. What I would
7:08:55do instead is try to build out a
7:08:58microsass. Microsass, an example of that
7:09:00could be just a little tool, right? So,
7:09:02if you guys ever know those Chrome
7:09:03extensions, if you ever seen them, that
7:09:05was kind of the angle I would go
7:09:07towards. So, there was Microsass a few
7:09:10years ago who basically had something
7:09:12where you could bring people into your
7:09:14Facebook group and it would scrape their
7:09:15data. Okay. So, what they did basically,
7:09:17they had a Chrome extension. So, it
7:09:18would sit up here on your computer. This
7:09:20is the computer. Obviously, you guys can
7:09:23see I'm a great drawer. And you click on
7:09:25it. And then what would happen is it
7:09:27would ask for their name. It would ask
7:09:29for their email and like whatever
7:09:31questions you had in the group. And then
7:09:33what would happen is it would take that
7:09:34data when they let them inside the
7:09:36Facebook group and it would scrape it
7:09:38and then it would push it into their
7:09:40CRM. Okay? And so it was a really cheap
7:09:43micro SAS. They were able to sell it for
7:09:44maybe like I don't know 97 bucks. and uh
7:09:49it didn't really do much and it worked
7:09:50pretty well and it just like wasn't that
7:09:52complex. So, you could easily take
7:09:55something like this and what I would use
7:09:56to build something is use clawed code.
7:10:00Okay, that's probably the best thing on
7:10:01the market right now. In fact,
7:10:02[clears throat] uh when I actually chat
7:10:04GBTE and use cloud cuz I still use those
7:10:06two probably the most in terms of asking
7:10:08questions. When I ran my own software
7:10:10through it, it has pieces of that in it.
7:10:13Right now, obviously there's more and it
7:10:15actually u the good news was like hey
7:10:17you actually do need developers and
7:10:18stuff like that but there is pieces of
7:10:20this in it. So what I would do is I
7:10:21would just go to cloud code and the best
7:10:23thing you could probably do is just look
7:10:25at different stuff in the marketplace
7:10:27and then say hey make me a simple
7:10:30microSAS Google Chrome that I could sell
7:10:32for 97 bucks. And the benefit is that if
7:10:35it can build it all for you and it codes
7:10:37it for you can immediately start selling
7:10:39it. And something like this is really
7:10:40easy because if you go to someone and
7:10:41say, "Hey, for 97 bucks, you can um
7:10:44scrape the data from your Facebook group
7:10:46to come over here." The benefit of this
7:10:48at the time, this was years ago, but at
7:10:50the time, you'd have to manually take
7:10:51all this information and put it in here
7:10:53or you'd have to send them to a
7:10:55different link. Okay? So, the benefit
7:10:57would be or what I would ask it is like,
7:10:59"Hey, uh, what's a micro SAS I could
7:11:01sell for $97 that business owners would
7:11:04find super valuable?" I'd probably ask
7:11:06it that or I'd go look in the different
7:11:08in the marketplace and just see what is
7:11:09out there and then have it build me a
7:11:11micro SAS because this over here is a
7:11:13behemoth. I'm already 200 grand in the
7:11:15hole. It may or may not work. Uh but
7:11:17it's a big risk. It's like big swing,
7:11:18right? It's like if I hit it out of the
7:11:20park, it's going to be a grand slam. It
7:11:21could be a nine figure company. If I
7:11:23don't, I'm going to be out the money.
7:11:24What I would do instead is do a micro
7:11:26SAS and uh have it do something simple.
7:11:28And that's what microSASS means. It's
7:11:30just really simple, right? Like this is
7:11:32technically complex. like it only does
7:11:33one thing, but depending on the
7:11:36conversation or the lead, it's going to
7:11:37have to say a bunch of different things,
7:11:39right? Which makes it a more complex
7:11:40software. Micro SAS, on the other hand,
7:11:43only has to do [music] one specific
7:11:44thing, and it does the same thing every
7:11:45single time, no matter what. That's
7:11:47going to make it a lot easier. The right
7:11:48model depends on your strengths, your
7:11:50budget, your timeline, and how much
7:11:51complexity you're willing to handle.
7:11:53This is important because a lot of
7:11:54people choose a business model based
7:11:56[music] on what sounds the most exciting
7:11:57instead of what fits their current
7:11:59situation. That is the mistake. The best
7:12:01business model is not always the one
7:12:03with the highest upside. [music] It is
7:12:04the one you can actually execute
7:12:06consistently. If you like teaching,
7:12:08organizing information, solving [music]
7:12:10problems, researching, writing, or
7:12:12creating content, digital products are
7:12:14probably the easiest place to start.
7:12:15They are low cost, simple [music] to
7:12:17fulfill, and fast to test. You do not
7:12:19need inventory. You do not need a
7:12:21supplier. You do not need the code. You
7:12:23can create one product, build a simple
7:12:25page, and start making content around
7:12:27the problem. Digital products also teach
7:12:29you the core skill of business, which is
7:12:31understanding what people want and
7:12:33packaging a solution. If you can learn
7:12:35how to find a painful problem, create
7:12:36[music] a clear offer, write a sales
7:12:38page, and get attention, you can apply
7:12:40that to almost any other model later.
7:12:42That is why I think digital products are
7:12:44a great starting point for most
7:12:45beginners. [music]
7:12:46If you are more interested in branding,
7:12:48products, ads, and physical goods, AI
7:12:51commerce might be a better fit. Some
7:12:53people just connect better with tangible
7:12:55products.
7:12:56>> [music]
7:12:56>> They like finding products, building
7:12:57stores, creating ads, and watching sales
7:13:00come in. AI commerce can be exciting
7:13:02because it feels very real. You are
7:13:04selling something people can physically
7:13:06use, but also comes with more
7:13:07operational responsibility. So, you have
7:13:09to be [music] prepared for that. If
7:13:11you're a technical, patient, or
7:13:12interested in building long-term asset,
7:13:14AI software has the biggest upside.
7:13:15[music] Software can create recurring
7:13:17revenue and potentially become very
7:13:19valuable, but it is also the most
7:13:20complex. You need to be okay with
7:13:22solving technical problems, listening to
7:13:23users, improving the product, and
7:13:25dealing with the fact that the first
7:13:26version may not work. For most people,
7:13:27starting from zero, I would choose
7:13:29digital products first. The reason is
7:13:31[music] simple. It is the fastest way to
7:13:32learn the fundamentals with the lowest
7:13:34risk. You can build a product quickly,
7:13:36test demand, [music] and improve without
7:13:37needing a lot of money. Once you learn
7:13:39how to sell, you can move into
7:13:41e-commerce or software later with a much
7:13:43stronger foundation. If this video
7:13:44helped you, make sure you like the
7:13:46video, subscribe to the channel, and
7:13:47comment below which AI business model
7:13:49you would start first. digital products,
7:13:50AI commerce, or AI software. And if you
7:13:52want the full breakdown on how to build
7:13:54your first oneman AI business step by
7:13:55step, or my personal help in doing so,
7:13:57then check out the links in the
7:13:59description or the pin comment. I'll see
7:14:01you in the next video. In today's video,
7:14:03I'm going to help a complete stranger
7:14:04build a $30 million digital product in
7:14:06just 30 minutes using the exact system
7:14:08that I've used to generate over $141
7:14:11million. So, make sure to stick around
7:14:12till the end of the video because the
7:14:13information I'm going to provide you
7:14:15could change your life forever
7:14:16financially. No, my name is Sarah
7:14:17Chister and digital products have
7:14:18changed my life by helping me generate
7:14:20over 9 figures in income. So, now that
7:14:22we got that out of the way, someone by
7:14:24the name of R.J. reached out to me in my
7:14:25Instagram DMs because he was stuck. He
7:14:27had built his full service social media
7:14:29agency up to around $30,000 a month,
7:14:30which is already a level most people
7:14:32never even get close to. But no matter
7:14:33what he did, he cannot break through
7:14:35that ceiling. He was putting in the
7:14:36work. He was getting clients. And from
7:14:38the outside looking in, it probably
7:14:39seemed like things were going well. But
7:14:41behind the scenes, he felt like he had
7:14:42hit a wall. The problem was not that he
7:14:44was lazy. The problem was that he lacked
7:14:47skill. He was still trapped in a
7:14:48business model that depends heavily on
7:14:50time, fulfillment, and constant effort
7:14:51to keep growing. And when you're in a
7:14:53model like that, it does not matter how
7:14:54talented you are, eventually you start
7:14:56to feel the weight of the ceiling. You
7:14:58can only take on so many clients. You
7:14:59can only manage so much fulfillment. You
7:15:00can only push a service business so far
7:15:02before it starts pushing back. [music]
7:15:04That is exactly where R.J. was. He had
7:15:05already proven he could build something
7:15:07real, but he was at the point where
7:15:08scaling further was going to require a
7:15:09different vehicle entirely. He did not
7:15:11need more of motivation. He did not need
7:15:13another generic business lesson. He
7:15:14needed a better offer, a more scalable
7:15:16model, and a product that could break
7:15:17him out of the cycle he was stuck in.
7:15:18So, when I saw his message, I decided to
7:15:20help him. In this video, I'm going to
7:15:22take the next 30 minutes and build out a
7:15:23digital product that could realistically
7:15:25become a $30 million business if it is
7:15:27executed the right way. And I do not
7:15:28just mean throwing out random ideas or
7:15:30vague advice. I mean actually building
7:15:32the thing from the ground up,
7:15:33identifying what the product should be,
7:15:34how it should be structured, who it
7:15:36should be sold to, how it should be
7:15:37positioned in the market, and how it can
7:15:38be scaled in a way that is far bigger
7:15:40than a traditional service business
7:15:42could ever be. I'm going to break down
7:15:43the full process step by step. I'm going
7:15:44to show you how I think through the
7:15:46problem, how I identify the opportunity,
7:15:48how I turn someone's existing skills
7:15:49into a scalable digital offer and how I
7:15:51would approach selling it so that has
7:15:53real revenue potential. You're going to
7:15:54see exactly how one shift in a business
7:15:55model can completely change the
7:15:57trajectory of a company. So, like I
7:15:58said, do not skip around the video cuz
7:15:59you can miss something that will help
7:16:00change your life financially. With that
7:16:02being said, let's get into it. Okay
7:16:04guys, so first thing is I'm going to try
7:16:05to build out this offer for you and I'm
7:16:08going to try to write this before I show
7:16:10it to you just so it's a little bit
7:16:11faster cuz it's a little bit of a hard
7:16:13angle. So first and foremost, we need to
7:16:15understand that you know social media
7:16:16management is not unique, right? Like
7:16:18it's just not very unique offer. So we
7:16:21need to think of a way to make it more
7:16:22creative. So first things first is if we
7:16:24were you know building this from
7:16:26scratch, you have health, wealth or
7:16:27relationship. So you have these three
7:16:29sectors right here, wealth, health and
7:16:30relationships. Based off that, this fits
7:16:33into the wealth sector, right? Like
7:16:34we're basically going to people and
7:16:35saying, "Look, we want to manage your
7:16:37social media. By us managing your social
7:16:38media content, it's going to get you
7:16:40more views. It's going to get you more
7:16:41likes. It's going to get you more
7:16:42comments and that therefore is going to
7:16:44make you more money." Right now, the
7:16:46part where he really needs help to gain
7:16:48more traction is he's going to need a
7:16:50tagline and he's going to need what I
7:16:52call three pillars. So, this is what
7:16:54makes him unique and then the tagline is
7:16:56what's going to be in his bio. So when
7:16:58we're thinking of taglines, you guys
7:17:00have to understand like there's a
7:17:01million different people selling the
7:17:02same thing you're selling, right? So if
7:17:04you're a personal trainer or a doctor or
7:17:05a plastic surgeon, like just saying like
7:17:07I can get you better, you're sick or
7:17:09like I can do plastic surgery on you.
7:17:10Like that's not unique, right? Cuz
7:17:11that's what they all do. So it's more so
7:17:14do you have a process you have done
7:17:16differently? Have you done, you know,
7:17:17plastic surgery on Barack Obama? There's
7:17:19got to be something you bring to the
7:17:20table that people like, ooh, wow, like
7:17:21that's unique. That's different. Maybe I
7:17:23want to go with this guy. And that also
7:17:24allows you to push price points because
7:17:26if people find you unique, they'll spend
7:17:27more money. Ukin handbags, hope you guys
7:17:29never have to buy one of those for your
7:17:31girl, but those are like $30,000 purses.
7:17:32It's kind of ridiculous, but if you
7:17:34think about the guy who made those types
7:17:35of bags is really smart because he's
7:17:37made them valuable by saying, "Hey,
7:17:39these are limited bags. They're limited
7:17:41edition." Da da da da da. And so the
7:17:43price points get really driven up, but
7:17:45it's really at the end of the day, it's
7:17:46just a purse, right? So we're trying to
7:17:47do the same thing here. So for a
7:17:48tagline, he might say something like 3x
7:17:51your views without posting like any more
7:17:55content. So these are going to be very
7:17:56quick just for the sake of the video.
7:17:58This would be a lot better if I was
7:18:00working on this with a client because I
7:18:01would spend probably, you know, like 30
7:18:02to 60 minutes just thinking this
7:18:04through. But in short, the tagline would
7:18:06want to be something where people like,
7:18:07"Ooh, like that's interesting. I I like
7:18:08I want more information." When you think
7:18:10about social media management, it's like
7:18:11what are the going to be the biggest
7:18:12bottlenecks? People are like, "Ah, I I
7:18:14hate making the content. It takes too
7:18:15much time. I don't get enough views."
7:18:17So, it's got to be something around
7:18:18that. So, in this scenario, I'm saying,
7:18:19"Hey, look, I'm going to 3x your views
7:18:21without posting anymore, right?" So,
7:18:22people are like, "Well, okay, like
7:18:23what's the system?" I don't personally
7:18:25actually think that's creative enough to
7:18:27really be different or unique, but I'm
7:18:28trying to just illustrate a point. So,
7:18:30you want to sit there and think, what
7:18:31are all the things that social media
7:18:32management agencies promise? What could
7:18:34you promise that's a little bit
7:18:36different, a little bit more unique?
7:18:37What are the biggest pain points that
7:18:38people have? I'll just speak for myself.
7:18:39The biggest issue I have with social
7:18:41media content is a lot of times is, you
7:18:43know, I've hired a lot of different
7:18:44people and they don't always produce the
7:18:46results that I'm looking for. Okay? It's
7:18:47as simple as that. Like, I just don't
7:18:48get the results that I'm usually looking
7:18:50for. Like, I I want very specific
7:18:51results and I don't always feel that I
7:18:53get them. Um, at the end of the day, I'm
7:18:54just looking for performance. So, if I,
7:18:56you know, get,000 views per video, I
7:18:57want to get 3,000 views. If I'm 3,000, I
7:18:59want to get 6,000. If I get 6,000, I
7:19:00want to get 12,000. Right? It's it's
7:19:02more performance-based for me. So any
7:19:03promise where someone could say like,
7:19:05"Hey, 3x your views or you don't pay or
7:19:07you know, 3x your views by following or
7:19:09xyz system or whatever." Like that's
7:19:11that's what I'm trying to get you to
7:19:13think through is like a different
7:19:14tagline. Then his three pillars is like
7:19:16trying to illustrate what's actually
7:19:17unique about him differently, right? So
7:19:20he's like, "Hey, three extra views
7:19:21without posting more content." And then
7:19:23he's trying to uh sell the structure. So
7:19:25the first structure could be like what
7:19:27they do differently. So I'm just going
7:19:28to write three different ones. And you
7:19:30usually want to do this in a they verse
7:19:32us format. So I'll show this to you guys
7:19:34on the screen. They versus us. So it's
7:19:35like what most people do, you know,
7:19:37pillar number one is, you know,
7:19:38scripting. And what most people do is
7:19:39they don't script at all. What we do is
7:19:41we do this and XYZ and ABC. So like for
7:19:43example, I could say pillar number one
7:19:45is Mr. Beast scripting. So what most
7:19:47people do is they just throw a script
7:19:48together. They just go to chat dbt. Uh
7:19:50they just ask it for a crappy script and
7:19:52blah blah blah. What we do is we
7:19:54actually use the same process that Mr.
7:19:55Beast uses, who's obviously the biggest
7:19:57YouTuber of all time. and this will 3x
7:19:59your views per video, I don't know,
7:20:00whatever. Right? So again, it's like
7:20:01what do they do differently and what are
7:20:03the biggest three points? So I would say
7:20:04like if I had to do it off the top of my
7:20:06head, if I had a social media agency,
7:20:07the top three will probably be like
7:20:09around scripting, posting, and editing,
7:20:12right? Cuz that's really all three
7:20:13components. And so for scripting, we
7:20:15already did that one. Pillar number two
7:20:16is automatic posting. What most people
7:20:18do is they don't post anything for you.
7:20:19What we do is we'll not only script it
7:20:21for you, but we'll do the actual posting
7:20:22for you. D. Again, these are not super
7:20:24strong. I'm just trying to illustrate
7:20:26the point so we can move through this.
7:20:27The last one would be editing. It's like
7:20:29uh so pillar number three is editing.
7:20:31Like most people just get like cheap
7:20:32Filipino editors. We actually get first
7:20:34world editors from the USA and uh you
7:20:36know the UK and da da da. And because of
7:20:39that like your views are going to get
7:20:40another 2x boost because they are going
7:20:42to know where to cut and where to
7:20:43transition and stuff like that. So the
7:20:45first thing you have to do is when
7:20:47you're in a crowded marketplace you have
7:20:48to make sure that you have a tagline and
7:20:51you have three pillars that make you
7:20:52unique. In this scenario these are
7:20:53actually not unique enough. So I just
7:20:54want to be super clear. But if I was
7:20:56trying to make this as strong as humanly
7:20:58possible, I would spend, you know,
7:20:59probably an hour, maybe longer, really
7:21:02thinking this through, because this is
7:21:03kind of the base of your house, so to
7:21:06speak. If you mess this up, everything
7:21:07else will get messed up. So, you really
7:21:09have to make sure this part is dialed in
7:21:10because if it's not dialed in, you're
7:21:12going to have a lot of issues with it.
7:21:13So, taglines, you're always going to
7:21:15have a tagline and then three pillars.
7:21:16The better the offer, the product, the
7:21:18less important these have to be. The
7:21:20more competitive the product, like
7:21:22social media management, where there's a
7:21:23million people who do that, the better
7:21:24this is going to have to be. So that's
7:21:25going to be step number one. So let's
7:21:26assume we come up with a banger offer. I
7:21:29genuinely do not think that was good
7:21:31enough. Like if I was taking that to
7:21:32market, but again I was trying to
7:21:33illustrate the point for the video so
7:21:34this video doesn't go on for 6 hours. So
7:21:37now that we have the offer, we have to
7:21:38actually start making [music] sales. So
7:21:40we're going to kind of have, you know,
7:21:41three phases for this. Number one is
7:21:43going to be organic and number two is
7:21:45going to be boosted post. Okay? So we'll
7:21:46just do B post. And then number three is
7:21:49going to be ads. [music] So let me kind
7:21:50of type this out for you guys. So, if we
7:21:52were starting with organic, usually I
7:21:54would do I'd ask them to do one post a
7:21:56day. I would want them to do 100 uh DMs
7:21:58a day and that's going to be, you know,
7:22:00usually about 20 per hour so you don't
7:22:01get a spam block. And then hopefully
7:22:03that would get you would get about what,
7:22:04you know, depending if you're messaging
7:22:06your followers or not. If you're
7:22:06messaging your followers, we'll say 15
7:22:08to 30 because if you're messaging your
7:22:09followers, you'd get more. If you're
7:22:10doing cold audience, it would be less.
7:22:12And then usually about 10% of those,
7:22:13give or take, maybe a little bit more.
7:22:15You'll get anywhere, let's say, you
7:22:16know, three to six calls [music] and
7:22:18then you close one or two. And again,
7:22:20we're going to want to price this
7:22:21usually at 1,500 plus. I should have
7:22:23told you guys that on the offer, but
7:22:24we're gonna want to post this charge
7:22:25$1,500 plus. And again, guys, the reason
7:22:27for that when people talk about price
7:22:29points, the reason you want to do this
7:22:30in a business is like if you don't have
7:22:31outside capital, you don't have
7:22:32investors, you don't have a trust fund,
7:22:34your parents aren't giving you money,
7:22:35you can't win if you don't have a high
7:22:38enough price point, right? Like, [music]
7:22:39it doesn't even make sense for you to do
7:22:40this many hours of work if you're not
7:22:42getting that much per client. Because to
7:22:43do all this work and get a client for
7:22:45100 bucks, it's like, what's the point?
7:22:46Like, you're not even moving the needle.
7:22:47And that was the biggest mistake I made
7:22:49in the beginning of business is I just
7:22:50was charging not enough money. You'll
7:22:52look at this and go, "Man, only one
7:22:53person's going to buy that out of 100."
7:22:54But that's all you need. That that's
7:22:55exactly right. 3% three people out of
7:22:57100 will buy this price point. That's
7:22:59all you need. So what I would tell him
7:23:01to start is like, "Okay, cool. Do one
7:23:03post a day about your services. Do 100
7:23:04DMs a day." So this could be between
7:23:06your followers or cold outreach. Okay?
7:23:07Obviously start with your warm followers
7:23:09first or people who follow you. And then
7:23:10you could go to cold. Cold would be like
7:23:11IG hashtags, Facebook groups, etc. Uh
7:23:14you're going to get 15 to 30 [music]
7:23:15likes. The closer to 30, it's going to
7:23:16be warm followers. Closer to 15 is going
7:23:18to be cold. Cold mean they're not
7:23:20following you. They don't know who you
7:23:21are. From there, you would book three to
7:23:22six calls and you close one to two. If
7:23:24you close one to two, you let's say you
7:23:26make $3,000. So, we're going to go ahead
7:23:28and put $3,000 over here and you're
7:23:31going to move that into phase two. So,
7:23:33phase two is boosted post, right? So, we
7:23:35just finished phase one. We're going to
7:23:36go into phase two. So, now we have a
7:23:37little bit of cash. Instead of
7:23:38outreaching all day long, which takes a
7:23:40lot of time and isn't really scalable,
7:23:42now we want more people coming to us.
7:23:43So, for example, [music]
7:23:44I'm going to do the math for you guys.
7:23:46If we were doing a boosted post, you
7:23:47would do $1,000. What we would be
7:23:50looking for is a 10 to 20 cent profile
7:23:53views, okay? And then $1 to $2 per
7:23:54follow. So, let's just say, you know, we
7:23:56got 500 followers. You're going to get
7:23:5730% of those people to reply. So, like
7:24:00give or take, we could say like, you
7:24:01know, 150 and then you had 15 calls and
7:24:04you close three. All right. So, here's
7:24:05kind of the math. We took a,000. We made
7:24:07$3,000 from step one. We put us into
7:24:09step two. We spent $1,000. We get 500
7:24:12new followers. Okay? because usually
7:24:13you're shooting for one to two bucks per
7:24:14follower. So, we'll just take the
7:24:16[music] worst amount. You get 150
7:24:17replies cuz not everyone's going to
7:24:19reply. You book 15 calls. You close
7:24:21three. Okay. So, if you close three, and
7:24:22again, we'll just say 1,500. So, we'll
7:24:24keep the math simple. Make $4,500 and
7:24:26then you can go into phase [music] three
7:24:28if you'd like. Now, what is the benefit
7:24:30of a boosted post versus traditional
7:24:32ads? When I say traditional ads, it's
7:24:34going to be ads you've seen from me,
7:24:35right? You click on it, it takes you to
7:24:36a landing page or it takes you to a DM.
7:24:38The benefit of boosted post is going to
7:24:39be cheaper. Why is it cheaper? Because
7:24:41usually when you run a boosted post, all
7:24:42it's doing is when the person clicks,
7:24:44they go to your Instagram profile or
7:24:45Facebook profile. The downside or the
7:24:47upside is it's cheaper. The downside is
7:24:48you have to reach out to every single
7:24:50person. So why is that a downside?
7:24:51Because that takes more time. It's not
7:24:52as scalable, you know, like your
7:24:54business just won't be as big, right? If
7:24:56we go to traditional ads, you can run a
7:24:58lot more volume because if you are
7:25:00having people click and they go straight
7:25:01to a page, you can run as much volume as
7:25:03you want, right? Like like if you spent,
7:25:05you know, a million dollars a month and
7:25:07as long as it converted, like you can
7:25:09run it infinitely, right? Okay. So
7:25:10eventually, you know, I would say this
7:25:12business you're starting at zero. This
7:25:14business you could do, you know, I've
7:25:15seen as high as 150,000 a month. That's
7:25:17the highest though. That's not average.
7:25:19But I'd say like people will do boost
7:25:20post up to 150,000 a month and then pass
7:25:22that to get to a million a month or, you
7:25:24know, even 300400,000 a month. You have
7:25:26to go to more traditional ads. So let's
7:25:27say we take this money, we go to more
7:25:28traditional ads. At this point, what we
7:25:30need to do is we do an ad. So we take
7:25:32the $4,500. I'll show this to you guys
7:25:34in just a sec. So we go add opt-in page
7:25:36call. So now we're running the ads over
7:25:39here. And the benefit is they click the
7:25:40ad, they go to a page, they put in their
7:25:43information, they book a call, and they
7:25:44go to a sale. Now, let's just say this
7:25:46is a traditional VSSL funnel. A VSSL
7:25:48stands for video sales letter. There's a
7:25:50lot of different types of funnels you
7:25:51can run or strategies, challenges,
7:25:53webinars, whatever, but like we're just
7:25:54going to use a traditional funnel. So,
7:25:56what would happen on average is you
7:25:57spend a,000 bucks, you get 100 leads,
7:25:59you get 10 calls, you get one close. So,
7:26:01you spend a,000 and you make, we'll say
7:26:03in this case, we start upping the price
7:26:05because, you know, as your business gets
7:26:06bigger and you have more expenses and
7:26:07operations and staff, you're going to
7:26:09have to do that. But, let's say you
7:26:10spend $1,000 to make 3,000. You can
7:26:12rinse and repeat that process. And guys,
7:26:14like eventually over time, like when I
7:26:15was doing business consulting, I start
7:26:16off doing I want to say I start off
7:26:18doing what, $5,000. Eventually, I got it
7:26:20up to like my lowest package like 16,000
7:26:22because I hired a 100 staff. So, you
7:26:24have to have money to pay the staff.
7:26:25Okay? So, just keep that in mind. Now,
7:26:27here's the cool part about scaling a
7:26:28business to 30 million. Once you get it
7:26:31to [music] this point, it's just doing
7:26:33more of the same thing. Okay, so I'm
7:26:34going to go ahead and erase this. So,
7:26:36I'm trying to make this as simplistic as
7:26:38possible. Obviously, like the skills
7:26:40needed to do these things like sales and
7:26:42marketing and running ads and all that,
7:26:43you have to learn these things, but I'm
7:26:44just trying to make it super simplistic.
7:26:45So, once we get it to that point and
7:26:47we're like, hey, you know, we spend
7:26:48a,000 bucks, we get 100 leads, we get 10
7:26:51calls, we get one close. Now, it's just
7:26:53about how can we scale this further? So,
7:26:55what you would need to know is like how
7:26:57much money it takes you and let's just
7:26:59uh up the price. Let's say, you know,
7:27:01eventually we're trying to scale. Let's
7:27:02say we're selling $10,000. Let's say on
7:27:04average, uh we raise the price over
7:27:06time. And let's just say, you know, this
7:27:08this is a little bit hypothetic. Let me
7:27:10make this a little bit more realistic.
7:27:12Let's say 5,000. Okay? So, let's say,
7:27:14you know, we're spending $1,000 to get a
7:27:16$5,000 client. So, all the numbers stay
7:27:17the same. All I did is I raise the
7:27:19price. Okay? [music] And sometimes that
7:27:20will actually lower the numbers a little
7:27:21bit, but again, this is example. I'm
7:27:23just trying to make it easy. So, let's
7:27:24say it's $5,000. So, it's a 5x. So, what
7:27:26we know is that if we spent in a perfect
7:27:29world, right? [music] It's not perfect,
7:27:30but let's pretend if we spent $100,000,
7:27:33we' make $500,000, right? In a perfect
7:27:35world. Now, the reason this gets
7:27:37difficult as you scale a business is
7:27:38that [music] you have, you know, closing
7:27:41percentages could be off. Uh, opt-in
7:27:42percentages could go down, clients could
7:27:44get pissed off, you don't have a good
7:27:45resign rate. Like, there's a million
7:27:47things that have to go right to get this
7:27:49thing to work. But in theory, if you
7:27:51spent $100,000 and you made $500,000 and
7:27:53you're just trying to rinse or repeat
7:27:54that process, it's actually pretty
7:27:55simple. So in short, if we wanted to
7:27:57create a $30 million business and all
7:28:00the numbers stayed the same, then what
7:28:01that would tell us is we would need to
7:28:02spend $6 million per year to make
7:28:05[music] 30 million. Okay? And then
7:28:06what's cool is from there, you could
7:28:08just divide by 12 and you know how much
7:28:09you have to spend monthly. And then once
7:28:11you divide by 12, you could divide by
7:28:12four and that would tell you how much
7:28:13you need to spend weekly. And so you
7:28:15kind of get a baseline for what it's
7:28:17going to take to get your business to
7:28:18that level. A lot of people overthink
7:28:20those things. And then really from
7:28:21there, the only stats that really matter
7:28:22when you're looking at ads is you have
7:28:24CTR, you have lead cost, you have call
7:28:26cost, and you have cost of acquisition.
7:28:28And so, if I'm showing this back to you
7:28:30guys here, the ads getting to that level
7:28:32of business, you're going to have to
7:28:33usually run ads unless you're Mr. Beast
7:28:35or someone super famous because you're
7:28:36you're simply just not going to be able
7:28:39to get enough volume or enough eyeballs
7:28:41to make this work. In this scenario
7:28:42right here, all that really matters
7:28:44typically is like you're looking for a
7:28:45CTR. That's depending on your offer,
7:28:47right? Cuz if you're going to business
7:28:48owners, it'll be a little lower. If
7:28:49you're going to consumers, it will be a
7:28:50little bit higher. But I'll give you the
7:28:52numbers for both. If you're for a
7:28:53consumer, what we'll do is we'll do do a
7:28:56line right here. So consumer, you want
7:28:58to be 1%. I'm just going to write these
7:28:59numbers in real quick. The only
7:29:00difference here really is when you're
7:29:03looking at these stats for CTR for
7:29:05consumers, it'll be 1% 0.5 for business
7:29:07owners. So that means one out of 100
7:29:09people click. That means one out of 200
7:29:10people click on the ad. Lead cost would
7:29:12be 10 bucks for consumers. So like let's
7:29:13say a fitness offer, B2B would be 20
7:29:15bucks. Okay. call cost per consumer 100,
7:29:18B2B 200. [music] Usually B2B is about
7:29:20twice as expensive. That's the easiest
7:29:21way to put it. And then your uh cost of
7:29:23acquisition needs to be 25%. So if
7:29:24you're selling a 10 a $5,000 product,
7:29:26you don't want to spend more than $1250
7:29:28on average to acquire a customer because
7:29:30you have ads, you have operational
7:29:32costs, you have staff, you have
7:29:33employees, you got to pay those people.
7:29:35This is like the easiest way I can show
7:29:37you in one video how to scale to $30
7:29:39million a year. Like it's that simple.
7:29:40[music] Like from scratch to here. Now,
7:29:42obviously, there's a lot more things we
7:29:43could go into, like, you know, what are
7:29:45other things that could help you on
7:29:46average to like actually hit that goal?
7:29:48Cuz like, if you're making 30 million,
7:29:49it doesn't have to all be front-end
7:29:50revenue. You know, you could have uh
7:29:52upsells from clients, you could have
7:29:54crosses, right? You could be selling
7:29:57different services. We could have done
7:29:58for you services. Like, so to give you
7:30:00guys a different example of this is like
7:30:01in my business consulting, we'll upsell
7:30:03higher level programs. Hey, you come in,
7:30:04we do a basic consulting program. Okay,
7:30:06now you're in next level where we have
7:30:07done for you services like we can train
7:30:09your sales team, run your ads, set up
7:30:11your funnels, etc., etc. Like this stuff
7:30:13can help you. But in short,
7:30:15mathematically, that's like how you get
7:30:17there. And then the cool part is when
7:30:18you're building a business, a lot of
7:30:19people get emotional. That's why they
7:30:20can't ever actually build a business
7:30:22successfully and scale it. But if you
7:30:23just look at the numbers uh
7:30:25logistically, logically, the numbers
7:30:27will tell you what to do. So in short,
7:30:28that's how you build a $30 million
7:30:30business. I did that as quickly as
7:30:31possible. And just again try to look at
7:30:33the numbers because if you're looking at
7:30:34the numbers and you're not getting the
7:30:35numbers you're supposed to get, the key
7:30:37to my business success was really
7:30:38figuring out what the numbers are
7:30:39supposed to be. And then once I knew
7:30:41what the numbers were supposed to be,
7:30:42then it was just if they weren't there,
7:30:44I knew what I need to fix. So for
7:30:45example, just a random example, let's
7:30:47say you're a guy and you're trying to
7:30:49get a bunch of dates and you go out on
7:30:50the street and you randomly ask out 100
7:30:52girls and you got 50 girls to give you
7:30:54another number and you came back, you're
7:30:55like, "Oh, dude, like I did horrible.
7:30:56Like I only got 50 girls numbers." Like
7:30:58you might say, "Well, dude, like most
7:30:59guys only get 10. that was amazing.
7:31:01That's going to reset your expectations
7:31:03for like, oh wow, okay, so I did good.
7:31:04That's what happened to me early in
7:31:05businesses where I had I thought I was
7:31:07supposed to be doing better than was
7:31:09normal. And then once I figured out like
7:31:10I was doing like, oh no, you're you're
7:31:12doing great. It was easy to scale from
7:31:14there. It's just you have to have proper
7:31:15expectations. If you have improper
7:31:16expectations, that can set you up for
7:31:18failure. So that right there is exactly
7:31:19how you build a $30 million digital
7:31:21product that breaks the barrier for
7:31:22social media management type agencies.
7:31:24This video was all about showing you how
7:31:26to think bigger, break through the
7:31:27barriers that keep most people stuck,
7:31:28and use leverage to your advantage
7:31:30instead of staying trapped in a model
7:31:31that depends entirely on your time. This
7:31:33was about showing how a digital product
7:31:35can create a far more scalable path
7:31:37forward. Throughout the video, I broke
7:31:38down the full process of how to create a
7:31:40digital product from scratch, how to
7:31:41structure it, how to position it, and
7:31:42how to build it in a way that actually
7:31:44has scale potential. More importantly, I
7:31:46showed how to take knowledge, skill, and
7:31:47experience and turn into something that
7:31:48can grow far beyond the limits of
7:31:50traditional service business. At the end
7:31:52of the day, this was a blueprint for how
7:31:53to scale smarter, how to stop thinking
7:31:55small, how to use leverage in your
7:31:56favor, and how to build something that
7:31:58has a potential to break past the
7:31:59ceilings that hold most businesses back.
7:32:01If you found this video useful, please
7:32:02hit that like button and subscribe for a
7:32:04lot more content like this. If you want
7:32:05more personal help, use the links in the
7:32:07description below and in the pin
7:32:08comments. And I'll see you guys in the
7:32:10next video. My name is Sarah Twister,
7:32:11and in this video, I'm going to break
7:32:12down six AI digital products that have
7:32:14the potential to generate anywhere from
7:32:166,000 to $600,000 in 2026. Not only will
7:32:20I give you the exact products to do so,
7:32:22but we'll provide you with the same
7:32:23formula I used to generate over $141
7:32:25million in sales. So, make sure to stick
7:32:27around till the end of the video where
7:32:29you'll miss key points and products that
7:32:30could change your life forever
7:32:31financially. Now, the reason this
7:32:33matters so much right now is because AI
7:32:34has created one of the biggest windows
7:32:36of opportunity you've seen in online
7:32:37business, but most people [music] are
7:32:38still using it at the lowest level.
7:32:40They're asking basic questions,
7:32:41generating random content, or trying to
7:32:43sell simple prompt packs that look
7:32:44exactly like everything else online. A
7:32:46strong AI digital product does not
7:32:48[music] teach someone what to do. It
7:32:49helps them actually do it. It can help a
7:32:51business owner get more leads, help a
7:32:53creator make content faster, help a
7:32:55brand create better ads, or help someone
7:32:57automate work that used to take hours.
7:32:59That is why these products are so
7:33:00powerful. They take something people
7:33:02already need and make it faster,
7:33:03simpler, and easier to use. And that
7:33:05[music] is a key distinction. People are
7:33:06not paying for AI just because it sounds
7:33:08cool. They're paying because they want a
7:33:09result. They want to save time. They
7:33:11want to make more money. They want to
7:33:12stop feeling overwhelmed. They want a
7:33:14process that takes the guesswork out of
7:33:15whatever they are trying to accomplish.
7:33:17So if you want to build a profitable AI
7:33:18product, the starting point should not
7:33:20be how can I use AI. The starting point
7:33:22should be what problem can I solve
7:33:24better now because AI gives me leverage.
7:33:26Once you think that [music] way, the
7:33:27entire game changes. I'll break down
7:33:29what each product is, who it is for,
7:33:31[music] why someone will buy it, how it
7:33:33can be priced, and how it can grow from
7:33:35a simple digital product download into a
7:33:37much bigger business model if you
7:33:38execute it correctly. By the end of this
7:33:40video, you should have a clear
7:33:41understanding [music] of how AI products
7:33:42actually make money. Not by being
7:33:44complicated, not by being flashy, and
7:33:46not by trying to chase every trend, by
7:33:48helping a specific person [music] get a
7:33:49specific result faster than they could
7:33:51on their own. So, make sure you watch
7:33:53until the end because one of these six
7:33:54ideas could be the exact product [music]
7:33:56you take, build, launch, and turn to a
7:33:58real income stream this year. Let's get
7:34:00into it. Product number one, guys, AI
7:34:02client acquisition kits. Okay, so we'll
7:34:05just call it AI acquisition. When I
7:34:07think of AI acquisition, I'm usually
7:34:09thinking of DM chat bots. Okay? And you
7:34:14kind of have two ways to look at this.
7:34:15You have a more simplistic chatbot,
7:34:18which I think you could charge, you
7:34:20know, a couple hundred bucks for, right?
7:34:22A couple hundred bucks for. So, it's
7:34:23maybe say, I don't know, you charge 197
7:34:26a month. And this is going to be more
7:34:28customer service based. So, this can be
7:34:30more local business owner, med spa,
7:34:32plastic surgeon, dentist, whatever.
7:34:34those types of businesses where they're
7:34:36just, you know, answering customer
7:34:38service questions or trying to get
7:34:40clients like signed up to come in for an
7:34:41appointment, something like that. And
7:34:42they're a little bit more simplistic,
7:34:44okay? Really easy to use. Uh actually
7:34:46will save you money with staff is going
7:34:48to make them more money. And so it's
7:34:49easier to sell from that standpoint
7:34:50where you say, "Hey, look, instead of
7:34:51spending, you know, $60,000 on this type
7:34:54of person, pay me 5,000 or 10,000, I'll
7:34:56install this chatbot into your
7:34:57business." Boom, bada bing, everybody
7:34:59wins. Okay. The other one is going to be
7:35:01more advanced. Okay? Okay. And this is
7:35:03something I'm actually working on right
7:35:04now that I'm trying to take to market.
7:35:06So I'm actually I'm not going to tell
7:35:07you uh you know tons of specifics but
7:35:09I'll kind of explain it. So the more
7:35:10advanced one I'm actually selling
7:35:12something at 1,500 a month. Okay. Now
7:35:15these are for uh I was just say this is
7:35:17for high ticket uh specific business
7:35:19owner. Okay. Now the reason I'm able to
7:35:21charge 1,500 a month is high ticket
7:35:24business owners are usually charging
7:35:25let's say at least $3,000 for their
7:35:28services. Okay. So and they also have to
7:35:30pay setters. a setter usually if they're
7:35:32decent is going to be uh costing them $2
7:35:35to $4,000 a month. So my pitch here
7:35:37would be, hey, look, I can uh build a
7:35:40chatbot for you that will book calls. Uh
7:35:43it'll be more efficient. You don't have
7:35:44to management. It works 24/7 and it's
7:35:46going to be cheaper than your setter.
7:35:48What do you say? And if you can sell
7:35:50that, obviously it's going to be a lot
7:35:51more work, right? You might need uh to
7:35:53use uh cloud code or have developers.
7:35:55I'll just be honest with you. I've been
7:35:56working on this for the last two years.
7:35:57I've had developers, but AI is catching
7:35:59up. So, you know, with a little bit of
7:36:01tweaking and having the right person
7:36:03kind of quarterbacking it who
7:36:04understands coding, uh, you could do
7:36:06this. But long story short, these are
7:36:08the two types of acquisition models that
7:36:10I see. One is kind of setting
7:36:11appointments, uh, doing customer
7:36:13service, get people through the door,
7:36:15and then the other one is actually
7:36:16scheduling sales calls. Okay, this one
7:36:18is going to be more valuable than that,
7:36:19and that's why you have two different
7:36:20price points. But I think you could
7:36:22realistically make anywhere between 60,
7:36:25you know, to $40,000 a month with no
7:36:27staff. Okay, obviously if you get more
7:36:29staff that number is going to go up, but
7:36:31AI acquisition is one of the hottest
7:36:32things in the market right now because
7:36:34especially if you can do something for a
7:36:35specific niche and narrow it down
7:36:37because there's a lot of broad topics
7:36:39right now, but there's not very many
7:36:40that are actually very niche down. So,
7:36:42if you can niche down to uh a specific
7:36:45avatar, let's say, you know, dentists,
7:36:47uh plastic surgeons, trainers, uh you
7:36:50know, fitness, whatever, it makes it a
7:36:52lot easier as well for this to work
7:36:53because it's not trying to talk to 50
7:36:56different types of clients. is just
7:36:57trying to talk to one client. So, this
7:36:59is going to be the first one, AI
7:37:00acquisition. Number two is going to be
7:37:02personal brand content systems. This one
7:37:04is going to help you make anywhere
7:37:06between$10 to $75,000
7:37:08a month. It's not just a list of content
7:37:11ideas. Okay? What this stuff would
7:37:12include is it would have hooks, the
7:37:14body, so what to say after. It would
7:37:16have CTAs. Uh it could possibly give
7:37:19them scripts for YouTube. So, just so
7:37:21you guys know, like before I do any of
7:37:23these YouTube videos, you know, believe
7:37:24it or not, like I will have scripts,
7:37:26whether they're bulleted or part of it
7:37:28is, you know, word for word, like I'm
7:37:29going to have scripts and this is
7:37:31something that you could definitely
7:37:32sell, especially if you niche down,
7:37:34right? So, say you do real estate agents
7:37:36and you build out the type of content
7:37:38that most real estate agents need. The
7:37:40content is going to be pretty much the
7:37:41same and it's very repeatable. It's
7:37:42going to have these different types of
7:37:43things in it. But the thing you guys got
7:37:45to understand when it comes to personal
7:37:46brand and content, uh, shooting the
7:37:48content is not the hard part. Like this
7:37:50is actually the easiest part uh for me
7:37:51when I'm actually shooting the content.
7:37:53Coming up with the ideas, the hooks, the
7:37:55intros, the CTAs, the body, the bullet
7:37:58points, when to pause, when to say this,
7:38:00what and when the editor should edit or
7:38:03how they should splice up the video.
7:38:04That's going to be what makes this
7:38:06actually really work. So, one of the
7:38:07easiest ways you can make this work is,
7:38:09you know, at least in my opinion, is you
7:38:11come up with your list of competitors,
7:38:13and then you can actually go to AI and
7:38:14say, "Hey, I'm looking to make content
7:38:16similar to my client that sells XYZ."
7:38:19Okay? And you feed this into the AI. So,
7:38:21the AI kind of gets an idea of what it
7:38:23is you're looking for. And then you can
7:38:24ask it for what you want, like hooks,
7:38:27body, CTA, scripts, etc. Uh, even when
7:38:29you're giving scripts, a lot of times it
7:38:31doesn't even have to be necessarily word
7:38:33for word. It can just be bullet pointed.
7:38:34It gives you different ideas. I find
7:38:36that a lot of times what I really enjoy
7:38:37with AI is it's kind of like my own
7:38:39personal coach where I can go in and
7:38:41say, "Hey, here's kind of what I'm
7:38:42thinking. What would you give me back?"
7:38:44So, if you can create something that is
7:38:46going to help someone grow their
7:38:47personal brand, which you can directly
7:38:49tie everything you're selling, if you
7:38:51can directly tie it back to people
7:38:52making more money, you can always charge
7:38:54more. Okay? So, if you went to me and
7:38:55said, "Hey, Tanner, look, uh, I'll
7:38:57create a content system for you. It's
7:38:59going to help, you know, increase your
7:39:00views by 3x." If you increase your views
7:39:02by 3x on average, it's going to make you
7:39:04an extra, you know, $100,000 a month.
7:39:06Um, you know, I'm going to charge you 5K
7:39:07for this. So, it's obviously a good
7:39:09investment. Stuff like that. Uh, this is
7:39:11going to be one of the best things in
7:39:12the marketplace. I think a lot of people
7:39:14right now are moving more to uh personal
7:39:16brands, more than I've seen in the past
7:39:17because I've been in business for 8
7:39:18years and we spent like4 $50 million on
7:39:22ads. Uh, but we're really taking content
7:39:24seriously now because I think that's
7:39:25kind of the next frontier, right? So,
7:39:27whether I accomplish, you know, my goals
7:39:28with it or not, it's somewhat
7:39:30irrelevant. uh just because I've
7:39:31accomplished a lot and I started to
7:39:32realize that, you know, the journey is
7:39:34more important than the destination. But
7:39:35that's definitely something I'm trying
7:39:36to do right now. So, uh personal brand
7:39:38content systems is going to be idea
7:39:40number two. You can make between 10 to
7:39:4275K a month. Especially if you like
7:39:44content, you can niche this down. I
7:39:45think this would be an excellent option
7:39:47for you. Product number three, AI offer
7:39:49creation and funnel kits. This is uh a
7:39:52big one, especially when I have new
7:39:54business owners come in and work with my
7:39:55company. We're coaching, consulting, or
7:39:57doing done work for them. A lot of
7:39:59people have really terrible offers.
7:40:01Okay, so an AI offer creation what it
7:40:05would do is first it would help them
7:40:06find something in the health, wealth or
7:40:09relationship niche. So what is put R for
7:40:11relationships, we'll put wealth for
7:40:13money or we'll do H for health. Okay, so
7:40:16health, wealth or relationship niche uh
7:40:18is going to be what it would help them
7:40:19create. Now once it helps them find
7:40:21something in that area, it needs to come
7:40:23up with a tagline and what I call three
7:40:26pillars. Okay? So, I'm going to give you
7:40:28guys an actual example. Uh, when I did
7:40:30this in fitness, okay? So, I'm just
7:40:31going to use my fitness example because
7:40:32this is really easy. So, for a tagline,
7:40:35I said, "How
7:40:38to eat whatever you want without
7:40:43sabotaging
7:40:45results." Sorry for the handwriting,
7:40:47guys. So, why did I use that as my
7:40:48tagline? Because first, I knew, hey,
7:40:51what do people want? They want to eat
7:40:52crap and they don't want to work out and
7:40:54get in shape. Okay, that's what people
7:40:55want. And I needed to create curiosity.
7:40:57The tagline has to create curiosity.
7:40:59Why? Because when you're marketing,
7:41:00especially if you in this example,
7:41:02you're a fitness trainer and you just
7:41:03say, "Hey, I'm going to do, you know,
7:41:04calories and macros and stuff like
7:41:05that." Like that's what everyone says.
7:41:06So, it's not going to work. So, let's
7:41:08say AI could come up with that says,
7:41:10"Hey, here's what most people want. Help
7:41:12me come with a unique way to present
7:41:14that in one to two sentences." So, a
7:41:15tagline is like what you put in your bio
7:41:17on Facebook, Instagram, whatever. Okay?
7:41:20Then you'd have three pillars. Okay?
7:41:21Three pillars is what makes you
7:41:22different than every other fitness
7:41:24professional in the marketplace. Most
7:41:25fitness professionals are like, "All
7:41:26right, I'm going to do a custom diet
7:41:28plan. I'm going to do a custom workout
7:41:29plan. I'm going to, you know, give you
7:41:30accountability. Pay me a bunch of
7:41:32money." Like, that's why it doesn't
7:41:33work. What I did is I uh made three
7:41:36pillars where I said, "All right, so
7:41:37pillar number one is how to eat however
7:41:40you want." Okay, so I'm just going to do
7:41:41this really short. I'm going to make
7:41:42this really short. So, I said how to eat
7:41:44however you want. The second one was how
7:41:45to train however you want. And then the
7:41:48third one was who to hire. Okay, so I'm
7:41:51going to walk you guys through this. I'm
7:41:52not going to uh write it, but I'll walk
7:41:53you through it. I'd say look um most
7:41:55people say you know eat chicken rice and
7:41:56broccoli and yeah that's great you'll
7:41:58lose weight initially but you can't
7:41:59stick with it so eventually you fall off
7:42:01you binge you gain the weight back rinse
7:42:03and repeat right so it's not about
7:42:04cutting out bad food it's about how to
7:42:06eat bad food and still look amazing
7:42:08right that's what you're looking for
7:42:09right so if I teach you how to do that
7:42:11would that be something you're
7:42:12interested in yes okay again that's what
7:42:13people are looking for they want to
7:42:14learn how to eat bad food and still look
7:42:15amazing okay then the second one was
7:42:17training I say look most people want you
7:42:20to work out a ton do tons of cardio
7:42:21again like you can do it initially
7:42:23you'll get some results, but you can't
7:42:24stick with it, so you're going to fall
7:42:25off. So, would you rather work out one
7:42:27day a week for a year, or do you want to
7:42:29work out six days a week for 2 months?
7:42:31It's like, well, obviously like a day a
7:42:32week, a day a week for a year would be
7:42:34better. Okay? So, I'm going to teach you
7:42:36how to train however you want because
7:42:38end of the day, 90% of your results come
7:42:39from nutrition. So, it doesn't even
7:42:41matter that you train to be quite
7:42:42honest. Like, it's healthier for you,
7:42:43but you can actually get away with doing
7:42:45very minimal training. Okay? Does that
7:42:46work for you? Is that what you want?
7:42:48Yes. And then I would go into who they
7:42:49hired. And I'd say, look, you could hire
7:42:51a, you know, personal trainer at the
7:42:52gym, but they can't work on your
7:42:53nutrition legally, typically. So, you're
7:42:56paying someone who focuses on 10% of
7:42:57your results, and they're not
7:42:58incentivized to help you actually get
7:43:00out of the gym because if you do, they
7:43:01lose their paycheck. Okay? Number two is
7:43:03you could hire something like Beachbody
7:43:05or something like that. But the problem
7:43:06with that is if you pay for Beachbody,
7:43:08yeah, it's cheap, but they give the same
7:43:10program to 100 people, right? So, a
7:43:11200lb woman has the same program as a
7:43:13300lb man. That doesn't make a whole lot
7:43:14of sense, does it? Okay. Or you could
7:43:16hire me, which I'll teach you how to eat
7:43:17and train the way you want. So for the
7:43:19rest of your life, you know exactly what
7:43:21to do and you never have to hire me
7:43:22again. So would you rather pay a onetime
7:43:23fee once or pay 50 bucks a month for the
7:43:25rest of your life? And that's kind of
7:43:28the analogy that an AI offer could
7:43:30create is it creates a tagline and the
7:43:32three pillars which people don't think
7:43:35this is a big deal, but these three
7:43:36pillars in this tagline is what you use
7:43:37in your marketing. It's what you use in
7:43:39your content. It's what you use in your
7:43:40sales calls. This is how you get people
7:43:41over the edge. What I would do is I
7:43:43would take this as my framework, put it
7:43:47into the AI, and then the AI could build
7:43:49out offers for different clients. And
7:43:51I'm telling you, this takes a lot of
7:43:52time and effort and energy. Uh, this
7:43:54could easily take 30 minutes to an hour
7:43:56per client, especially if you're they're
7:43:58just giving you a bunch of details about
7:44:00the business and then you're actually
7:44:01having to create it. So, AI offer
7:44:03creations could be really, really
7:44:04profitable for you. Because if you can
7:44:06explain it to someone in a way where,
7:44:07hey, this is what makes you different
7:44:09and unique and this is how you're going
7:44:11to be able to charge $5,000 a month
7:44:13versus, you know, $50 a month like your
7:44:15competitors. People will pay an arm and
7:44:16a leg for this. So, this is going to be
7:44:19uh number three. I think you could
7:44:20easily make between 15 to 100K a month
7:44:24doing this all by yourself, right? This
7:44:26is even without a team. Okay? I do this
7:44:28in my consulting business all the time.
7:44:30Um, but if I literally wanted to cut
7:44:32down where I had no staff, no employees,
7:44:34uh, or whatnot, I think I could still do
7:44:37easily these numbers, uh, simply showing
7:44:39people how to create these offers in a
7:44:41way that would increase the revenue. And
7:44:43again, all these tie back to where if
7:44:44you can show business owners or
7:44:46consumers how what you're doing is going
7:44:48to help increase their ROI or increase
7:44:51their health or increase their
7:44:52relationships, right? That's the three
7:44:54things that all human beings want. You
7:44:56can make a ton of money off that. Okay?
7:44:57So, this is going to be number three and
7:44:58we're going to get into number four.
7:45:00Okay, so product number four is going to
7:45:01be custom GPT pack assistance. A lot of
7:45:05people, they don't want to just, you
7:45:06know, type things into AI. They want AI
7:45:08to actually help them move the needle
7:45:10forward. So, writing emails, it could be
7:45:12sales scripts. I could even see it be
7:45:15for sales train, right? Like there's AI
7:45:17that will go out and break down the
7:45:18call, uh, explain what they missed on
7:45:20the call, what the main objections are,
7:45:22give you that data, you know, hey, most
7:45:24of the clients are bringing this up on
7:45:25the calls. This is what your sales reps
7:45:26need to do a little bit better. It could
7:45:28be content. We've talked about that
7:45:30SOPs, client onboarding or fulfillment,
7:45:34stuff like that. So, to give you guys a
7:45:36more specific example, let's take a real
7:45:37estate agent. Let's say it would help
7:45:39them locate listings, okay? Like either
7:45:42help them, you know, post listings or
7:45:44look for specific listings that they
7:45:45need. Um, it could do buyer follow-ups.
7:45:48Okay? We'll just say I'm just going to
7:45:50say FUS. Uh, not actually FU, but
7:45:53follow-ups. Openhouse content. Okay. So,
7:45:56hey, here's openhouse. So, it could
7:45:58create flyers or it could like post uh
7:46:00the different types of content that go
7:46:01out on their social medias or emails. If
7:46:03you were doing an agency, okay, it could
7:46:05help them uh write proposals. So, it's
7:46:07like, "Hey, here's how much it's going
7:46:08to cost a month and here's the services
7:46:10uh that we're going to build for you."
7:46:11It could do client updates, okay? So, it
7:46:14could go to the clients and it could
7:46:16give them an update. It could do
7:46:17reporting. Okay? So, guys, keep in mind
7:46:20again like people are looking for help
7:46:22from AI, not to necessarily like, "Hey,
7:46:24here's AI. Type in what you need." like
7:46:26they want stuff ready to go. So if you
7:46:28could give them some type of assistant
7:46:29that could help them with those specific
7:46:31things, you niche down, right? You do
7:46:32agents, agencies, whatever. Like these
7:46:34are two different examples, and you help
7:46:36them do some of those things. People
7:46:37will easily pay for it. Okay? I think
7:46:39this is easily, you know, 25 to $150,000
7:46:43a month type offer. And again, I'm
7:46:45basically telling you guys this is
7:46:46without any staff, right? I think you
7:46:48could easily do this because again the
7:46:50you giving the AI to these people gives
7:46:51them leverage but also gives you
7:46:53leverage because you're not actually the
7:46:54one having to do this work. The AI is
7:46:56doing the work for you. Okay. So this is
7:46:58a $25,000 to $150,000 a month
7:47:01opportunity. This is going to be number
7:47:03four. And next we're going to get into
7:47:05number five. All right. Number five is
7:47:07going to be AI short form ad packs. The
7:47:12reason this is so helpful is especially
7:47:13businesses that run lots of ads, they
7:47:16have income, so it's easy for them to
7:47:18pay you if you can actually make their
7:47:20ads convert better. Okay, so this is
7:47:22going to be specifically for hooks,
7:47:24right? Bodies and CTAs. One of the
7:47:27things that I do uh to actually help me
7:47:29make more ads quickly uh where my team
7:47:32can actually, you know, build out a lot
7:47:34of stuff is like I'll come here and I'll
7:47:35do, hey, let's do five hooks, let's do
7:47:38uh three bodies, and let's do three
7:47:40CTAs. Usually I'll do more hooks. I'll
7:47:41do like, you know, 10. Okay. So, we'll
7:47:43just put some more lines here. What's
7:47:45cool about this is you can mix and
7:47:46match. Okay. So, you can do a hook, you
7:47:49can do a body, you can do a CTA. Okay.
7:47:52And what that allows you to do is you
7:47:55can the client can also make tons more
7:47:57ads. But if you could get the AI to come
7:47:59up with this, this right here, if you
7:48:01put this hook with this body and this
7:48:03hook with this body and CTA and this
7:48:05hook, like you get the point is instead
7:48:06of making, you know, 10 ads, you're
7:48:08making 60 to 100 ads. Okay. So, if you
7:48:10can make some type of AI that could
7:48:12actually help them create different
7:48:14types of short form um ads, you know, 30
7:48:17to 60second ads, this could make you a
7:48:19ton of money. And you can even sell this
7:48:21to the business owner based on the
7:48:22different types of ads. So, for example,
7:48:24you could do problem based ads, okay?
7:48:26You could do testimonial ads, you could
7:48:28do product ads, you could do founder ads
7:48:31where you're kind of telling the story.
7:48:32So, there's a lot of variety you could
7:48:34use for this. But I think the biggest
7:48:35thing is you're training the AI to
7:48:37basically come up with different hooks,
7:48:39bodies, and CTAs. And then you explain
7:48:40to the clients like, "Hey, shoot these
7:48:4210 different hooks or however many
7:48:43hooks, shoot these different uh bodies,
7:48:45shoot these different CTAs, and then you
7:48:47could splice them together." And that
7:48:49creates, you know, an extra 50 to 100
7:48:51ads. Okay, hopefully that makes sense.
7:48:53But this is going to be number five.
7:48:54Now, we're going to go into number six.
7:48:56Last but not least, we're going to get
7:48:57into number six, and that's AI
7:49:01automation
7:49:02libraries. What this is basically going
7:49:04to help the business owner do is get rid
7:49:06of repetitive tasks. Okay? Any types of
7:49:08repetitive tasks in the business. So,
7:49:10for example, uh you know, for me, I'd
7:49:12say like checking emails, uh onboarding
7:49:15clients and filling out stats, uh ad
7:49:17sheets, Canva type PDFs for clients,
7:49:19like anything that is just super super
7:49:21repetitive. And then the way you could
7:49:23show them is like how to use chat GBT or
7:49:25cloud code or air table, notion,
7:49:27whatever like different types of AI that
7:49:29could actually uh you could use and tell
7:49:31the owner how to use them to get rid of
7:49:33these repetitive tasks. Give you guys
7:49:35some different examples of this to be is
7:49:36like client onboarding, right? Like is
7:49:38there anything that it could do to get
7:49:40rid of those uh repetitive tasks for
7:49:42onboarding clients? Okay, reporting, you
7:49:44know, I say like content or content
7:49:46approvals, you know, proposal workflows
7:49:49for coaches or agencies. You could do
7:49:51follow-ups, you could do client
7:49:53check-ins, etc. So, just think of all
7:49:55the repetitive tasks in the business.
7:49:56You could even right now just go on to,
7:49:58you know, chatbt or cloud code or cloud
7:50:01or whatever it is you use OpenAI and
7:50:03just ask it like, hey, what are a lot of
7:50:04the repetitive tasks in the business and
7:50:06then build, you know, libraries around
7:50:08how to automate those tasks. Okay? And
7:50:10again, you can always make it easier if
7:50:12you get overwhelmed when I bring these
7:50:13things up, you can always make it easier
7:50:14by just niching down. Niching down,
7:50:16meaning you pick a specific avatar that
7:50:19you could do this for. Okay, so this is
7:50:21last but not least. This is number six,
7:50:23which is AI automation libraries. And I
7:50:25think this is going to be one of the
7:50:26most profitable ones where you can make
7:50:28an extra 100 to 600K a year because
7:50:30right now, this is really where AI
7:50:32shines, right? Like you basically can
7:50:33present this to business owners and say,
7:50:35look, if you can learn how to do this,
7:50:37this is going to save you tons of money
7:50:38because it's staff you don't need,
7:50:40right? So, for example, if this is going
7:50:42to cost you, you know, $60,000 a year to
7:50:44have someone onboard clients and uh
7:50:46$40,000 a year for follow-ups or, you
7:50:48know, check-ins, like it can easily add
7:50:50up to hundreds of thousands of dollars.
7:50:52And again, people will pay, you know,
7:50:53it's easy for people to go, hey, like,
7:50:55if I can save $100,000, I'll pay you 30
7:50:57or I'll pay you 20 or whatever the
7:50:58number is. So, this is going to be
7:51:00number six, AI automation libraries. So,
7:51:02as you think about which one of these
7:51:04products you could build, do not over
7:51:05complicate it. The goal is not to create
7:51:07the biggest product possible on day one.
7:51:09The goal is to create something useful
7:51:10enough that a specific group of people
7:51:11would immediately understand why they
7:51:13need it. Once you get that first version
7:51:14to the market, you can improve it,
7:51:16expand it, add more examples, build
7:51:19premium versions, or turn it into a
7:51:20recurring offer. But none of that
7:51:22happens if the idea stays in your head
7:51:24forever. The people who are going to win
7:51:26with AI are not always going to be the
7:51:27most technical people. They're going to
7:51:29be the people who understand what the
7:51:30market wants and use AI to deliver that
7:51:32result faster. That is the real
7:51:34advantage. AI gives you speed, but you
7:51:36still need to aim that speed at a real
7:51:38problem. When you combine a painful
7:51:40problem, a specific audience, and a
7:51:41product that helps them get a result
7:51:42faster, [music] that is when a simple
7:51:44digital product can become a serious
7:51:45business. So, if one of these ideas
7:51:47stood out to you, take it seriously.
7:51:49There is a window right now where people
7:51:50are actively looking for practical ways
7:51:52to use AI, and most of the market is
7:51:54still flooded with basic, loweffort
7:51:55products. That [music] creates an
7:51:57opening for someone who's willing to
7:51:58make something more specific, more
7:52:00useful, and more outcome driven. You
7:52:02don't need to build the perfect product
7:52:03to start. You need to build something
7:52:04that solves a real problem and put it in
7:52:06front of people who already want that
7:52:07problem solved. If [music] you found
7:52:09this video valuable, make sure you like
7:52:11the video, subscribe to the channel, and
7:52:12comment which AI digital product you
7:52:14would build first. If you want more
7:52:15personal help, make sure to follow the
7:52:17links in description and pin comments.
7:52:19And as always, I'll see you in the next
7:52:20video. If you want to get ahead of 99%
7:52:22of people right now, one of the biggest
7:52:24unfair advantages you can build is
7:52:26learning how to use AI properly. And I
7:52:28say properly because that is where the
7:52:29separation actually happens. Most people
7:52:31right now are technically using AI, but
7:52:33they're using it at such a surface level
7:52:35that it's not really changing their
7:52:36life, their output, or their income in
7:52:38any meaningful way. They're asking it
7:52:40random questions, getting average
7:52:41responses, and then wondering why they
7:52:43are not seeing massive advantages from
7:52:44it. Meanwhile, there's another group of
7:52:46people quietly building real leverage
7:52:48with it. They're getting better output,
7:52:49making faster decisions, organizing
7:52:51their businesses better, creating
7:52:52content quicker, and using AI in a way
7:52:54that actually compounds over time. That
7:52:56is where the real advantage is. It's not
7:52:57just in using AI. it is in knowing how
7:53:00to use it better than the average
7:53:01person. So, in this video, I'm going to
7:53:03be breaking down the exact ways you can
7:53:04use AI to separate yourself from almost
7:53:06everybody around you, even if you're a
7:53:08complete beginner. I'm going to show you
7:53:10the frameworks, the setup, and the
7:53:11practical moves that actually make this
7:53:13useful instead of gimmicky. Now, before
7:53:14we get into this, let me give you some
7:53:16context on where I am coming from. I've
7:53:18spent years building content, scaling
7:53:20brands, understanding systems, and
7:53:21figuring out how to move faster in
7:53:23business and execution. And what I can
7:53:24tell you with full confidence is that AI
7:53:26is one of the biggest lever shifts I've
7:53:27seen in a long time. If you understand
7:53:29how to set this up the right way, you
7:53:31can save an insane amount of time, make
7:53:32better decisions, and operate at a level
7:53:34most people simply are not operating at
7:53:36yet. So, if you stay with me through
7:53:38this whole video, you're going to walk
7:53:39away with a much better understanding of
7:53:41how to actually use AI to get ahead
7:53:43instead of just playing around with it.
7:53:45Let's get into it. The first thing you
7:53:46need to understand is that most people
7:53:48are using AI in a way that is way too
7:53:50casual. They're treating it like a fun
7:53:51little tool instead of what it actually
7:53:53is, which is leverage. What I mean by
7:53:55that is the average person opens up
7:53:56TRGBT, asks something basic like, "Write
7:53:58me a caption, give me 10 ideas,
7:54:00summarize this paragraph, or make this
7:54:01sound better." And yes, technically that
7:54:03is using AI, but that is not the kind of
7:54:05usage that gets you dramatically ahead
7:54:07of other people. That kind of usage
7:54:09might save you a few minutes here and
7:54:10there, but is not transforming the way
7:54:12you think, execute, or build. It is
7:54:14basically just digital convenience. And
7:54:16convenience is fine, but convenience
7:54:18alone is not what creates separation.
7:54:20The people who are actually pulling away
7:54:21from everyone else are using AI
7:54:23differently. They're not just asking it
7:54:24to do little one-off tasks. They're
7:54:26using it to improve how they make
7:54:27decisions, how they organize
7:54:29information, and how they build
7:54:30repeatable systems, and how they
7:54:32increase the quality and volume of their
7:54:34output. That is the massive difference.
7:54:36It is the difference between using a
7:54:37calculator once and building an entire
7:54:38machine that helps you solve problems
7:54:40faster every single day. One is
7:54:42occasionally helpful. The other is real
7:54:43leverage. And that is why I say most
7:54:45people are using AI wrong. They're
7:54:46interacting with it, but they're not
7:54:48building anything with it. They're
7:54:49touching it, but they're not integrating
7:54:51it into the way they operate. And
7:54:52because of that, they stay average while
7:54:54thinking they are ahead. If you want to
7:54:55separate yourself, you have to stop
7:54:57looking at AI as something you could
7:54:58occasionally use and start looking at as
7:55:00something you can structure into your
7:55:01everyday life, work, and thinking. Once
7:55:03that mindset shifts, everything starts
7:55:05to change. The next thing I will say,
7:55:07and some people are not going to love
7:55:08hearing this, is that if you are serious
7:55:10about using AI at a high level, you need
7:55:12to stop approaching it with a cheap
7:55:14mindset. A lot of people want a huge
7:55:15edge, but they want to build it entirely
7:55:17for free. And sometimes that mindset
7:55:20actually costs them more and less time,
7:55:22worse results, and a lower quality
7:55:23output than the subscription would have
7:55:25cost in the first place. If you're using
7:55:27AI constantly, whether for content,
7:55:29business decisions, writing, ideation,
7:55:31systems, analysis, or research, then
7:55:33having access to better models and
7:55:34better features matters. It matters
7:55:36because better tools create better
7:55:38outputs, and better outputs affect
7:55:40everything else downstream. People spend
7:55:42money without thinking twice on food
7:55:44delivery, like Uber Eats. Random
7:55:45subscriptions, and things that do not
7:55:47move their life forward at all. But the
7:55:49second you tell them to spend money on a
7:55:50tool that can actually increase their
7:55:52productivity, their speed, their earning
7:55:54power, they suddenly become hesitant.
7:55:56That is just backwards thinking. Because
7:55:58if a tool can help you think better,
7:56:00move faster, write better, analyze
7:56:01smarter, and save you hours every week,
7:56:03that is not an expense in the normal
7:56:05sense. That is leverage. And leverage,
7:56:07when used properly, pays for itself many
7:56:09times over. I'm not saying spending
7:56:11money magically makes you better. It
7:56:12does not. But if you're serious about
7:56:14getting ahead, you should be willing to
7:56:16invest in the tools to make that
7:56:17possible. The bigger mistake is acting
7:56:19like the free version of everything is
7:56:20enough while wondering why your results
7:56:22still look average. So before anything
7:56:24else, understand this. If you want
7:56:26professional level outcomes, start
7:56:28treating the setup seriously. Do not
7:56:30handicap yourself and then act surprised
7:56:32when the results are weak. One of the
7:56:34biggest reasons AI gives people weak or
7:56:36generic responses is because it has
7:56:38almost no real context about them. Most
7:56:40people are starting from scratch every
7:56:41single time they open a chat window.
7:56:43They're asking for strong output from a
7:56:44system that does not actually know
7:56:46anything about their role, their goals,
7:56:47their preferences, their business, their
7:56:48tone, constraints, or priorities. That's
7:56:50a huge mistake. If you were working with
7:56:52a real employee, a consultant or an
7:56:54assistant or an adviser, you would not
7:56:56expect them to do amazing work for you
7:56:58without context. You would have to
7:57:00explain who you are, what you do, how
7:57:01you think, what matters to you, what
7:57:03kind of businesses you run, what your
7:57:04goals are, and what kind of output you
7:57:06may prefer. The more they know, the
7:57:08better they can help you. AI works in
7:57:09the exact same way. That is why one of
7:57:11the smartest things you can build is
7:57:12what I would call a master context
7:57:14document. This is essentially a document
7:57:16that explains who you are, what your
7:57:17role is, what your business is, what you
7:57:19care about, how you make money, who you
7:57:21serve, what your priorities are, and how
7:57:22you want AI to think when helping you.
7:57:24And the beauty of this is you do not
7:57:25need to sit there and overthink how to
7:57:27create it from scratch. You can
7:57:28literally ask AI to interview you and
7:57:30build it with you. You can tell it your
7:57:32role, the type of work you do, what kind
7:57:34of business or life situation you are
7:57:35in, and ask it to generate the questions
7:57:37needed to create a complete context
7:57:39profile. That is where things start to
7:57:41get powerful because now instead of
7:57:42getting generic advice made for nobody,
7:57:44you start getting responses tailored to
7:57:46your actual situation. AI can give much
7:57:48better recommendations when it
7:57:49understands the full picture. It can
7:57:50think in relation to your goals instead
7:57:52of speaking in broad big generalities.
7:57:54And once you have that master context
7:57:55built, you can use it over and over and
7:57:58over again. That means better prompts,
7:57:59better outputs, better decisions, and
7:58:01less time repaying yourself every time
7:58:02you want help with something. This alone
7:58:04puts you ahead of a massive percentage
7:58:06of people because most people never even
7:58:08set the foundation properly. They just
7:58:10keep asking random questions and wonder
7:58:12why the responses feel random, too.
7:58:14Here's where things go from useful to
7:58:16genuinely powerful. Most people interact
7:58:18with AI in oneoff moments. They ask for
7:58:21something, maybe tweak it once or twice,
7:58:23use the result, and then they move on.
7:58:25The problem with that approach is that
7:58:26even if you eventually get a good
7:58:28answer, you're not capturing the process
7:58:30that got you there. So the next time you
7:58:32want something similar, you have to
7:58:33start all over again. That is
7:58:34inefficient. What smart people do is
7:58:36different. They refine the output until
7:58:38it becomes exactly what they want and
7:58:40then they reverse engineer the logic
7:58:41behind it so that they can reuse it in
7:58:43the future. In other words, instead of
7:58:45treating each good result like a lucky
7:58:46accident, they turn it into a repeatable
7:58:48system. This matters a lot. Let's say
7:58:51you're trying to write better emails,
7:58:52better content, better outlines, better
7:58:53sales copy, or better strategic plans.
7:58:56The first output is usually not great.
7:58:57You may need to go back and forth
7:58:59several times. You may need to adjust
7:59:00the tone, change the structure, remove
7:59:02certain language, make it tighter, make
7:59:04it sharper, or make it sound more like
7:59:05you. That refining process is typically
7:59:07normal, but once you finally get it
7:59:08right, the smart move is not to just
7:59:10copy that result and move on. The smart
7:59:12move is to ask the AI to create the
7:59:14underlying instruction set that would
7:59:15consistently produce that kind of output
7:59:17again. That way, you are not rebuilding
7:59:19from zero next time. You are now working
7:59:21from a repeatable blueprint. That is
7:59:23where real leverage begins because now
7:59:25you're not just using AI to create
7:59:26something once. You're building
7:59:28intellectual property around how you
7:59:30want work to be done. You're codifying
7:59:32quality. You're turning trial and error
7:59:33into a reusable asset. And that kind of
7:59:36thinking is exactly what separates
7:59:37professionals from casual users. Casual
7:59:39users want a result. Serious users want
7:59:41a system that keeps generating results.
7:59:43That is a completely different level of
7:59:45understanding and it gives you an edge
7:59:46almost nobody around you is building.
7:59:48Another huge reason people get weak
7:59:49results from AI is because they keep
7:59:51everything scattered. Every new chat is
7:59:53random. Every question is disconnected.
7:59:55Every conversation starts from zero. And
7:59:57then people wonder why the responses
7:59:58feel shallow. Think about it like this.
8:00:00If you had a giant project in your real
8:00:02life, whether that was buying a house,
8:00:03building a business, planning a major
8:00:05launch, mapping out your finances, or
8:00:07solving a family related decision, you
8:00:08would not keep all that information
8:00:10loose in random places and expect it to
8:00:12think clearly. You'd want all the
8:00:13relevant context in one place. That same
8:00:15logic applies here. When you organize
8:00:17your conversations, files, documents,
8:00:19decisions, and context around specific
8:00:21projects, AI becomes dramatically more
8:00:23useful because it can reference the
8:00:24entire body of information over time
8:00:26instead of reacting to isolated
8:00:28questions. That means if you have a
8:00:29business project, a personal finance
8:00:31project, a health project, content
8:00:32project, or family decision-making
8:00:34project, you can build separate
8:00:35containers of context around each one.
8:00:37And once the context is loaded in, you
8:00:39are no longer reexplaining the basics
8:00:41every time you want help. That saves a
8:00:43lot of time, but more importantly, it
8:00:44increases the intelligence of the
8:00:46output. Because the quality of AI
8:00:48responses is directly tied to the
8:00:49quality of context you give it. A
8:00:51disorganized person asking scattered
8:00:53questions is going to get scattered
8:00:54responses. A person with structured
8:00:56information, clear categories, and a
8:00:58project specific context is going to get
8:01:00much better strategic help. This is one
8:01:03of those things most people completely
8:01:04overlook because they think the magic is
8:01:06in the prompt alone. It is not. The
8:01:09environment matters, the structure
8:01:11matters, the context matters. When you
8:01:13start organizing your life and work into
8:01:14AI supported projects, the tool starts
8:01:17feeling much more more like a long-term
8:01:18strategic assistant and much less like a
8:01:21random chatbot. And once you experience
8:01:22that difference, it becomes very hard to
8:01:24go back to the messy way of using it.
8:01:26One of the most frustrating things about
8:01:28using AI, especially for writing, is
8:01:30that you can get something that is
8:01:31almost good, ask it to make a small
8:01:33improvement, and then suddenly it
8:01:35rewrites the entire thing in a way that
8:01:37loses what was working in the first
8:01:38place. A lot of people have had that
8:01:40experience. You are close to the output
8:01:42you want. You ask for a minor change,
8:01:43and then the whole thing comes back
8:01:45feeling different, less natural, or full
8:01:47of weird warning you never wanted. That
8:01:49is where a more edible workflow becomes
8:01:51important. Instead of constantly asking
8:01:53AI to fully regenerate everything, you
8:01:55want to work in a way that lets you
8:01:56refine and shape the output more
8:01:58precisely. You want to be able to
8:01:59preserve what is already good, manually
8:02:01tweak what needs work, and gradually
8:02:02guide the writing into the form you
8:02:04actually want. That kind of process is
8:02:06powerful because it allows you to create
8:02:07and edit at the same time. And this
8:02:09matters whether you're writing emails,
8:02:10scripts, offers, ad copy, SOPs,
8:02:13playbooks, strategy docs, or anything
8:02:14else. The goal is not to let the AI keep
8:02:16bulldozing the page over and over again.
8:02:18The goal is to collaborate with it in a
8:02:19way that makes the output more accurate,
8:02:21more natural, and more aligned with your
8:02:22real voice. This is especially important
8:02:24if you hate the obvious AI tone that a
8:02:26lot of outputs have. The overexlaining,
8:02:28the structure, the unnatural phrasing,
8:02:30the generic language, all of that starts
8:02:32to go away more when you work in a
8:02:33refinement process instead of endless
8:02:35rewrite process. And once you have
8:02:37refined something into the exact style
8:02:39and quality you want, then again, you
8:02:41turn that into something reusable. That
8:02:43way, future output starts much closer to
8:02:45your standard instead of forcing you to
8:02:47fight with the model from scratch every
8:02:48single time. That is a much higher level
8:02:50way to use AI. Most people are stuck in
8:02:53the cycle of prompt, rewrite, hate it,
8:02:55prompt again, and waste time. The people
8:02:57who get ahead to learn how to shape
8:02:59output intelligently instead of
8:03:01constantly resetting the whole process.
8:03:03Another thing that separates power users
8:03:04from average users is that power users
8:03:06do not want to keep repeating the same
8:03:08preferences over and over again. If you
8:03:10always want short responses, cleaner
8:03:11formatting, fewer unnecessary intros,
8:03:13less fluff, a certain tone, a certain
8:03:15structure, or specific writing
8:03:17characteristics, you should not have to
8:03:18remind AI every single time. That is why
8:03:21customizing the way it responds by
8:03:22default is such a smart move. Think of
8:03:24it like setting your home address in a
8:03:26maps app. Once it is there, you no
8:03:27longer have to keep entering the same
8:03:29destination every single time. The
8:03:30system already knows where home is. It
8:03:32already understands your default. And
8:03:34that same idea applies here. If you know
8:03:36you want responses to be concise,
8:03:38sharper, more direct, more natural, more
8:03:40conversational, or more aligned with how
8:03:41you personally speak and write, then you
8:03:43should build those defaults into the way
8:03:45AI responds to you. That way, every
8:03:47conversation starts from a stronger
8:03:48baseline. And this is one of the easiest
8:03:50wins. But most people skip it, and then
8:03:52they spend half their time correcting
8:03:53style issues that never should have been
8:03:55there in the first place. The best part
8:03:56is you can even use AI to help you
8:03:58create these preferences. You can
8:04:00describe the way you like things
8:04:01written, the tone you prefer, the
8:04:03formatting you like, what you hate, and
8:04:05what you want removed, and have it help
8:04:06generate the right instruction set. That
8:04:08makes every future interaction smoother.
8:04:11And that is really what this whole video
8:04:12is about. It's about reducing friction
8:04:14and increasing leverage. Small
8:04:15improvements in setup create major
8:04:17improvements in output. And when those
8:04:18improvements happen every single day,
8:04:20they compound hard. Once you have a
8:04:22process that works really well, one of
8:04:24the smartest things you can do is stop
8:04:25leaving it as raw text that you have to
8:04:27manually paste in every single time.
8:04:29That is where custom AI tools become
8:04:31extremely useful. If you have a certain
8:04:33type of output you use all the time,
8:04:35maybe that is writing scripts,
8:04:36structuring offers, analyzing content,
8:04:38creating email drafts, building
8:04:39outlines, coaching clients, or
8:04:41generating ideas in a very specific way.
8:04:43Then you can package those instructions
8:04:44into a dedicated tool that performs that
8:04:47job consistently. Let's take chat GBT
8:04:49for example. when it comes to custom
8:04:51outputs. So, come over here to the
8:04:52screen. I'll show you guys how I use
8:04:53chat GBT. So, first off, if you haven't
8:04:55done this part, make sure you go to the
8:04:58settings and then you go to
8:04:59personalization. And then in here in the
8:05:01custom instructions, what I say is I
8:05:02say, "Be my ruthless mentor. Challenge
8:05:04my assumptions. Stress test everything.
8:05:06I need bulletproof thinking, not
8:05:07validation." So, that gives me a lot
8:05:08more consistent feedback. And then what
8:05:10I usually do is I will use it as my
8:05:12personal coach a little bit. I'll say,
8:05:14"Hey, what is the best headline to use
8:05:16here? How can I make a better headline?"
8:05:18or here's my event structure. What can I
8:05:20do a little bit better? So, I'll show
8:05:21you guys uh something I did recently.
8:05:23So, I'll come over here and I'll go to
8:05:25my sites and I'll just take a random
8:05:27funnel and I'll take this right here and
8:05:30I'll take this link and [music] I can
8:05:34say here are two headlines.
8:05:38I need to get a headline at 30 plus%
8:05:44opt-in rate. uh give me the best two you
8:05:50can possibly think of. Okay. So, I don't
8:05:53use this to come up with stuff per se,
8:05:55but I will at least put in my best ideas
8:05:58and then try to give it to give me
8:05:59feedback. Okay. Um and it'll come in
8:06:02usually will say everything stinks. But
8:06:03again, it gives me the two best
8:06:05headlines. So, here is the headline and
8:06:07then it'll give me the uh sub headline,
8:06:10excuse me. So, here's the first
8:06:11headline. Here's the second headline. I
8:06:13could also ask for sub headlines. So I
8:06:15could say uh can you also give me sub
8:06:20headlines for that? Okay. And what that
8:06:24will do is it's nice because if you have
8:06:26to split test, you have to split test
8:06:28your pages at least once a week. The
8:06:30benefit of this is like if you can't
8:06:32think of a headline to come up with,
8:06:33it'll give it to you. And really at the
8:06:35end of the day when you're putting in
8:06:36different headlines, you just need a
8:06:37different one to test. And so this
8:06:40actually will come up with the test
8:06:41fairly fairly quickly. And that changes
8:06:43everything because now you're no longer
8:06:45starting from a blank page and manly
8:06:46reconstructing the process. You're
8:06:48clicking into a specialized system that
8:06:50already understands the task, the
8:06:52method, and the expected output. This is
8:06:54one of the fastest ways to multiply
8:06:56productivity. It also makes delegation
8:06:58easier because once you create these
8:07:00repeatable AI workflows, they can be
8:07:02used by team members, partners, clients,
8:07:04or other people in your company without
8:07:06you needing to explain everything over
8:07:08and over and over again. That means the
8:07:09value is no longer stuck inside your
8:07:11head. it becomes operational and that is
8:07:13a massive shift. Now let's utilize
8:07:15probably one of my favorite AIs and very
8:07:17popular now which is cloud AI to give
8:07:19you an even better example of the power
8:07:21of prompting. Cloud is better for
8:07:22scripts, documents, frameworks and deep
8:07:24breakdowns where chat GBT is almost just
8:07:26like a Google search engine in
8:07:28comparison. So coming back over here to
8:07:29the screen, this is Claude. All right,
8:07:31and they call it chaton uh when you use
8:07:34this. Okay, so you could say keep the
8:07:36follow-up questions. Okay. So, what I'll
8:07:38do in a situation like this is I'll
8:07:40actually come over here to my Slack and
8:07:43what I'll do is I can actually grab
8:07:46different uh VSSLs I might have made.
8:07:48Okay. So, here is a All right, here's a
8:07:51VSSL. So, what I can do is I can
8:07:53actually copy and paste this VSSL that I
8:07:55came up with and I'll come over to
8:07:57Claude and I'll say, "Hey, can you
8:07:58rewrite this better?" Okay. So, I say,
8:08:00uh, can you rewrite this VSSL to convert
8:08:06the most leads to book a call? Okay. So,
8:08:11I actually put that in there. And it's
8:08:13asking for review. We're going to skip
8:08:14that. Okay. So, then it's going to
8:08:16rewrite the script. Now, you may like
8:08:19it, you may not. What I find helpful,
8:08:21though, is this is a lot better with
8:08:22copy. And so, I could say, "Hey, this is
8:08:24a hey, this is too short. It looks too
8:08:27short to me." So, I say, "It's too
8:08:28short. give me at least
8:08:31uh a threeinut video. Okay, so I put
8:08:35that in, right? And it will rewrite it.
8:08:37And so the benefit of this is even if
8:08:39it's worse, like in which most cases
8:08:41it's not, it usually is better, but if
8:08:43it is worse, it at least gives you
8:08:45different things to think about. And
8:08:46that's the most beneficial thing I find
8:08:47with this is anything copy related. It's
8:08:49just a little bit better than chat GBT.
8:08:51So, I like to put VSSLs, emails, uh
8:08:54sales page copy, even even if you were
8:08:56going to put something on social media
8:08:57where you can at least get feedback. I
8:08:59wouldn't necessarily ask it uh upfront
8:09:01because I think that just makes you dumb
8:09:03over time. Like I think you need to
8:09:05actually think of what to say, but I use
8:09:06it for that because the future is not
8:09:08just going to belong to people who know
8:09:10how to use AI once in a while. It's
8:09:11going to belong to people who can take
8:09:12knowledge, process, standards, and
8:09:14judgment and package them into systems
8:09:16that other people can run with. That is
8:09:18real scale. Now here what I want to show
8:09:21you guys is Gemini and how I use that.
8:09:23So I'm going to come back over to the
8:09:24screen and what I use for here is I
8:09:28actually had uh in 2020 I want to say
8:09:312024 I interviewed 40 plus people who
8:09:34had sold their companies anywhere
8:09:36between 40 million which is the lowest
8:09:38which is crazy to 4 billion. Okay so
8:09:41very very crazy sales super successful
8:09:44people I mean some of the most
8:09:45successful people on earth. And so what
8:09:47you see on the screen right now is I'm
8:09:48actually copying this and pasting it.
8:09:51Right? So I'm actually I actually
8:09:52already did it so I don't need to do
8:09:53that again. But you guys can see all the
8:09:55notes here, right? And so here's the
8:09:56people are the pada how to grow Twitter.
8:09:59Like I wrote a bunch of notes and then
8:10:00what I asked it here is I said, "Hey,
8:10:02[music] give me the best summary and
8:10:04takeaways." Okay? And when you come down
8:10:06to the bottom, it gives me the main
8:10:08summary of takeaways. So like if someone
8:10:09was trying to look for patterns, which
8:10:10is what I did. I I interviewed these 40
8:10:13multi-millionaires and billionaires and
8:10:14I was looking for patterns. It gives it
8:10:17to you in short. It's like, okay, here's
8:10:18a summary. Identify and solve real
8:10:20problems. Leverage existing networks,
8:10:22focus on customer experience,
8:10:23scalability and recurring revenue,
8:10:25invest in long-term value, niche and
8:10:27community building, strategic
8:10:28partnerships over funding, uh, etc. Now,
8:10:31if I could break it down even further, I
8:10:32can say um, break it down even further
8:10:37into the [music] top three things that
8:10:41are similar across the board. Now, what
8:10:45I really actually noticed when I did
8:10:47these interviews is that every single
8:10:49person usually had an internet marketing
8:10:50background, right? Because they learned
8:10:51how to run a business from very high
8:10:53level from all the different things it
8:10:54takes to run a business. Number two is
8:10:56that they had easy to know fulfillment,
8:10:58right? So, that usually is private
8:10:59equity, tech or hedge funds. And then
8:11:01most of these people are not looking for
8:11:03ideas. Like I always thought that was
8:11:04very interesting that the ideas just
8:11:05kind of came to them or they saw an
8:11:07opportunity and then they just went uh
8:11:09to that level. This right here again
8:11:11like how good they work is going to
8:11:13depend on how good your inputs are.
8:11:15Sometimes I actually think like what I
8:11:17come up with is actually better. But
8:11:18these are the three that I use for those
8:11:20different things. So I'll use chatb for
8:11:22kind of my personal coach. Then I will
8:11:24use uh claude for copy and then what I
8:11:26use here for Gemini is more of like
8:11:28strategic structure and planning. Um if
8:11:30that makes sense. That's usually what I
8:11:32like to use it for. And this opens up
8:11:33monetization opportunities. If you build
8:11:35a really good AI workflow around a
8:11:37valuable task, that can become something
8:11:39you use internally, something you share,
8:11:40or even something you sell. A lot of
8:11:42people are going to build businesses
8:11:44around that alone. So, if you want to
8:11:45get ahead, do not stop at using AI
8:11:47casually. Start thinking about how to
8:11:49convert your best methods into
8:11:50repeatable tools that save time and time
8:11:52again. These were just a few simple
8:11:53examples. I hope that helped. If you
8:11:55look at everything we just covered, the
8:11:57pattern is pretty obvious. Most people
8:11:59are using AI in a shallow way. They're
8:12:01asking random questions, getting average
8:12:03output, and calling it a day. The people
8:12:05getting ahead are doing something very
8:12:06different. They're giving AI better
8:12:08context, organizing it around projects,
8:12:10refining outputs into repeatable
8:12:11systems, customizing the response style,
8:12:13and turning strong workflows into
8:12:14reusable tools. That is why they are
8:12:16moving faster. That is why they're
8:12:17making better decisions. And that is why
8:12:19the gap between average users and
8:12:20serious users is only going to keep
8:12:22growing. Because this is not really
8:12:23about prompts alone. It is about how you
8:12:25think. It is about how you structure
8:12:26information. Is about whether you use AI
8:12:28casually, strategically. And that
8:12:30difference changes everything. At the
8:12:32end of the day, AI is not some little
8:12:34trend that you can ignore and hope goes
8:12:35away. It is here. It is getting better.
8:12:37And it is already creating a visible gap
8:12:39between the people who understand
8:12:40leverage and the people who do not. The
8:12:42good news is this gap is still early
8:12:44enough that most people have not figured
8:12:45it out yet. Which means if you take this
8:12:47seriously now, you can position yourself
8:12:49ahead of a massive percentage of people
8:12:51in a very real way. Not because you were
8:12:53smarter than everyone else, not because
8:12:54you were some technical genius, but
8:12:56because you were willing to learn how to
8:12:57use a powerful tool properly while most
8:12:59people are still using it like a
8:13:01novelty. That is the opportunity. So, if
8:13:03you really want to get ahead of 99% of
8:13:05people with AI, build with it, organize
8:13:07with it, train it around your world,
8:13:09turn good outputs into systems, and
8:13:11start treating it like the leverage tool
8:13:12it actually is. That is how you
8:13:14separate. If you found this helpful,
8:13:16make sure to subscribe and follow along
8:13:17for more breakdowns like this. And if
8:13:18you want help building better systems,
8:13:20better content, and better ways to
8:13:21actually use AI for real world results,
8:13:23check out the links below. I'll see you
8:13:25guys in the next video. If you want to
8:13:26make money online right now, one of the
8:13:27biggest advantages you can build isn't
8:13:29working harder or trying more things.
8:13:31It's learning how to actually use AI in
8:13:33a way that creates leverage. [music] And
8:13:35I want to be very clear about something
8:13:36because this is where most people are
8:13:38completely misunderstanding what's
8:13:40happening. Just using AI is not the
8:13:42advantage anymore. That phase is already
8:13:44over. At this point, almost everyone has
8:13:47access to the same tools. People are
8:13:49opening Chat GBT, generating images,
8:13:51testing random prompts, and telling
8:13:53themselves they're in the game. But if
8:13:55you actually look at their results,
8:13:57nothing meaningful has actually changed.
8:13:59Their income hasn't moved. Their output
8:14:00hasn't increased in any serious way, and
8:14:03they're still stuck trying to figure out
8:14:04why it feels like AI isn't doing much
8:14:06for them. The reason is because they're
8:14:08using it at a surface level. They're
8:14:10treating it like a shortcut instead of
8:14:11using it as a system that compounds over
8:14:14time. And because of that, they're
8:14:16missing where the real opportunity is.
8:14:18Right now, there's a shift happening,
8:14:20and it's happening quietly. The people
8:14:22who understand how to package AI into
8:14:24actual digital products are pulling
8:14:26ahead very, very fast while everyone
8:14:28else is still experimenting without
8:14:30direction. The old model of selling
8:14:32basic templates, loweffort designs, and
8:14:34generic products is getting saturated
8:14:36because AI made it too easy. When
8:14:38something becomes easy for everyone, it
8:14:40stops being valuable. What's valuable
8:14:42now is not the tool. It's how you use
8:14:44[music] it, how you structure it, and
8:14:46how you turn it into something people
8:14:48are actually willing to pay for. That's
8:14:50where the money is moving. So, in this
8:14:52video, I'm going to break down 10
8:14:53digital products you can create using AI
8:14:55that are actually working right now in
8:14:572026. These aren't outdated ideas, and
8:15:00they're not theory. These are real
8:15:02opportunities that people are using to
8:15:03generate serious income, and in some
8:15:05cases over $50,000 a week. and I'm going
8:15:08to show you how they work, how they are
8:15:10built, and how much of the process AI
8:15:12can realistically handle. Now, before I
8:15:15go deep into this, I want to give you
8:15:16background on myself so that you know I
8:15:18have the credentials to be speaking on
8:15:20this matter. My name is Terren Chester.
8:15:21I've generated over $141 million in
8:15:24sales. Yes, it's a real number. I've
8:15:26traveled to 46 different countries. I've
8:15:27paid off my parents house. I've own my
8:15:29dream car and house. And most
8:15:30importantly, worked with over 50,000
8:15:32plus business owners to help them scale
8:15:34their companies.
8:15:36Idea number one is AI faceless content
8:15:40pads. Obviously, you need to know what
8:15:41niches you're going to do it in. So, I'm
8:15:43always big on fitness, business,
8:15:46relationships.
8:15:48You can also do motivation. Examples of
8:15:51this could be, let's say, 30 to 100
8:15:54short form videos. You also have uh
8:15:57hooks or captions or scripts. Okay? You
8:16:03also have, you know, fully edited
8:16:05content. Again, this is obviously
8:16:07faceless, as I said before. And you
8:16:09could probably sell this between, I
8:16:11don't know, 50 to 300 bucks a pop. So,
8:16:14these could be one-off offers. So, we'll
8:16:15just come right over here. We'll do 50
8:16:18to 300. Okay. Now, the way that you can
8:16:21actually create this, cuz that's going
8:16:22to be the biggest question, is you could
8:16:24use chat GBT for the hooks and the
8:16:28scripts. You could use runway or pika or
8:16:32sora for the visuals. So think of that
8:16:35like images, videos, mostly images, but
8:16:38could be one of the two. You could use
8:16:41cap cut or opus for batch edits. So this
8:16:46is kind of the package. You could do
8:16:48something in the fitness, business,
8:16:50relationship or motivation niche. You
8:16:51could sell it for 50 to 300 bucks a pop.
8:16:53ideas would be 30 to 100 short form
8:16:55videos, hooks, captions, scripts, fully
8:16:58edited content, and then these are the
8:17:00AI you would use. You use the chat GBT
8:17:02more for the hooks and the scripts. You
8:17:04would use these for the visuals. So,
8:17:05runway picasaur and then cap cut and
8:17:07opus for the batch edits. So, the AI
8:17:10does 90% of the work on this. I give
8:17:12this a 6 out of 10 difficulty and maybe
8:17:14would cost you 30 to 100 bucks a month.
8:17:16So, this would be the first idea that
8:17:18you could potentially use. Idea number
8:17:20two is going to be micro niche courses.
8:17:23And I would probably say you could sell
8:17:24this anywhere between 27 to $197 a pop.
8:17:28Okay? And some different ideas that you
8:17:30could use would be like how to get 10K
8:17:32Tik Tok followers in 30 days. So it's
8:17:34very specific or how to start a faces
8:17:36YouTube channel with AI. Okay? So
8:17:38something really simple like that. The
8:17:40way that you want to build this, okay,
8:17:42we'll just go through these in order is
8:17:44chatbt with the outline lessons. Number
8:17:46two is you could use AI voice or your
8:17:48voice to create it or yours. Okay, so if
8:17:52you really were really lazy, I guess you
8:17:53could use AI. I would probably just do
8:17:55your voice, but you could literally use
8:17:56AI if you wanted to. Then you would use
8:17:58uh screen recordings and AI visuals. And
8:18:01then finally, you could host on Gumroad.
8:18:04Okay, you could even use school or
8:18:07Kajjabi. And this would probably
8:18:09honestly only take you about one to two
8:18:11days. I would give this, you know, about
8:18:1285% of the work for this could be done
8:18:15with AI. I'd give it a 5 out of 10
8:18:17difficulty and you're talking maybe 20
8:18:19to 80 bucks a month cost in terms of
8:18:21what it's going to cost you to actually
8:18:22build this out. So, this would be my
8:18:24idea number two, which would be micro
8:18:26niche courses. Now, idea number three is
8:18:28going to be AI automation templates. And
8:18:31this is where you're going to be selling
8:18:32systems instead of designs cuz the first
8:18:34two are basically designs. Okay? People
8:18:36are going to be paying, I would say,
8:18:37anywhere between $50 to $500 a month for
8:18:41stuff like this. The nice thing I like
8:18:43about this idea as well is it's based on
8:18:46recurring revenue. Okay. Now, some stuff
8:18:48you could use, it could be notion
8:18:49dashboards. Okay. You could also sell AI
8:18:53workflows.
8:18:54You could also sell uh obviously
8:18:56automations. If you use let's say go
8:18:58high level or clickfunnels or any type
8:19:00of software system simply text whatever
8:19:03you could sell what literally you've
8:19:05already created. Okay. So some examples
8:19:07of those could be content machine OS
8:19:10right so you could say hey here's the
8:19:13template for how to create content. So
8:19:15you do content machine. You can also say
8:19:17like AI lead genen system. Okay so
8:19:20here's how to get lead genen. So again,
8:19:22these are like systems and automations
8:19:24that it's like, hey, here's how you
8:19:25follow this process. You could also do
8:19:27YouTube automation dashboard.
8:19:30So, hey, here's how to create YouTube
8:19:31content. YouTube automation dashboard.
8:19:33Okay. And then the way you could build
8:19:35this, you could use notion or air table.
8:19:38Okay. So, if you're not familiar with
8:19:40those, get familiar with that. I like uh
8:19:42notion the best to be quite honest, but
8:19:44those are definitely things you could
8:19:45do. You could use Zapier or make. I use
8:19:47Zapier. Okay. That's how you create uh
8:19:50automations that basically what Zapier
8:19:52does it connects two different softwares
8:19:53so you can continue to automate it. And
8:19:55then finally you use chat GBT for
8:19:57prompts. Okay. So when I say prompts
8:20:00that's going to be the text, the copy,
8:20:02you know, whatever you need to use for
8:20:04that. Okay. And you're basically
8:20:06packaging it a business in a box. It's
8:20:08like, hey, I will give you this
8:20:09automation template and it's going to
8:20:11fix either your content or your legion
8:20:13or your YouTube automation so you don't
8:20:15have to think about anymore and it just
8:20:16plops it right in front of you. Okay.
8:20:18So, on this one, it's going to be a
8:20:19little bit more manual work. I'd say AI
8:20:21does about 70% of the work. It's going
8:20:23to cost you anywhere between, I'd say,
8:20:25zero to 50 bucks. Okay? Uh sometimes you
8:20:27can do zero because they'll give you
8:20:29like free software and you could
8:20:30actually create it before you actually
8:20:32have to pay for it, but usually it'll
8:20:33cost you closer to 50 bucks. And then I
8:20:35guess this is a difficulty of 7 out of
8:20:3710. Okay, so this is going to be idea
8:20:39number three. It's going to take a
8:20:40little bit more skill, but you can make
8:20:42a lot more money. And the thing I really
8:20:44like is it could be recurring revenue
8:20:45for you. Now, idea number four is going
8:20:47to be personalize AI avatars or
8:20:49influencers. Okay, what I think of this,
8:20:52this is kind of like those only fan
8:20:53models that you've seen that are
8:20:54actually fake. It's just AI. But what
8:20:56you can do is you can create an avatar
8:20:58and then you can sell stuff through
8:20:59them. So, for example, so here's your
8:21:01influencer up here at the top and then
8:21:02branched off from that, you can sell
8:21:04different things. So, for example, you
8:21:06could sell a profile pack. It's like,
8:21:07hey, I have this influencer and then
8:21:09here's a bunch of uh stuff you can use
8:21:11on their profile for content and stuff
8:21:13like that. Something else you could use
8:21:14is like branding kit. It's like, hey,
8:21:17here's an entire, you know, kit for like
8:21:20here's a profile picture. Here's like
8:21:22head shot for the website. Whatever you
8:21:24want to do, you could actually create
8:21:25that. And then number three is going to
8:21:26be content bundles. Okay, so basically
8:21:30obviously this AI avatar more than
8:21:32likely you're either going to use it for
8:21:34some type of videos or pictures. I would
8:21:36say most of it is going to be pictures
8:21:37though, right? It's going to be pictures
8:21:38around this. I've seen a lot of this
8:21:39done with like Only Fan stuff. I'm not
8:21:41suggesting you do that. Like I actually
8:21:42want to stay away from that industry,
8:21:44but you could definitely do that. People
8:21:45could be selling this, I would say on
8:21:47average between
8:21:48a hundred to a,000 bucks a pop. Okay?
8:21:52Cuz basically they're giving you an
8:21:53entire setup to go and do this. Now, the
8:21:56way you could create this would be
8:21:59midjourney or SDXL. Um, that's going to
8:22:03be how you create your avatar. So,
8:22:05avatar creation. The next thing is going
8:22:07to be 11 Labs. Okay, that's going to be
8:22:10your voice. And then the last part is
8:22:12hey Jen or synthesia is how you say it.
8:22:16I think synthesia. Okay, because I've
8:22:18only used it a couple times. And that's
8:22:20going to be for actually the talking
8:22:21videos. So if you need your uh avatar to
8:22:24actually speak, that's going to be what
8:22:26you're going to use that for. Now the AI
8:22:27will do about 85% of the work here.
8:22:30Okay. I'm going to give this probably
8:22:31what a 7 out of 10. And the cost is
8:22:34going to be anywhere probably between 50
8:22:36to 100 bucks. So, as you guys can see,
8:22:37like everything I'm giving you, yeah, it
8:22:39takes a little time, takes a little bit
8:22:40of effort. There's going to be a little
8:22:41cost involved, but overall, it's going
8:22:43to be a great idea that you can do with
8:22:45pretty much relatively no work. Idea
8:22:47number five is AI ad creative packs.
8:22:50Companies are really desperate for these
8:22:51because one of the hardest things to do
8:22:52for companies is actually like get their
8:22:54ads out there and make it profitable and
8:22:56continue coming with new creatives. So,
8:22:58you can basically sell like Tik Tok ads,
8:23:00Facebook ads, obviously, whatever they
8:23:02want to use it for. And I think you
8:23:03could sell these between, I don't know,
8:23:05like a hundred to $500 a pack. The other
8:23:09thing too is you can make this
8:23:10recurring. So you could just continue to
8:23:11create ads for them. Especially if
8:23:12they're videos, I think this will work
8:23:14really well for you. So the way you can
8:23:15do this is uh Chadbt creates the hooks.
8:23:19Okay. So we just use ChadBt for actual
8:23:22uh copy. We'll just say copy. Okay. In
8:23:25terms of the AI video tools to generate
8:23:27clips. Okay. Okay, so AI video
8:23:30tools to generate clips and then you can
8:23:33use cap cut
8:23:35to format the ads. Okay, so that's for
8:23:38formatting. Okay, so you're not selling
8:23:40the design here. You're really selling
8:23:41conversion. Like we want these ads to
8:23:43actually convert. So the cool part is on
8:23:45this one, I'd say 90% of the work can be
8:23:47done by AI. You're going to be looking
8:23:48about what 50 bucks a month to use these
8:23:50types of softwares. And I'm going to
8:23:52give this difficulty probably a 6 out of
8:23:5410. I would say this is probably one of
8:23:56the easier ones to do and probably one
8:23:57of the most profitable especially they
8:23:58convert right because if you can make
8:24:00really cool AI ads like there's a lot of
8:24:02company that run ads and if they don't
8:24:04know how to do it you could sell it to
8:24:06them and you could just put on a
8:24:07recurring service and like 50 bucks a
8:24:08month you could sell quite a few of
8:24:10these and like 100 to 500 bucks a month
8:24:12you could sell as a pack or you could
8:24:13sell as a recurring service. I really
8:24:14like this one. This is actually probably
8:24:16one of my more favorite ideas out of the
8:24:17ones I've done so far. Now idea number
8:24:19six is AI résumés and then LinkedIn
8:24:22optimization ads. I've seen this work
8:24:24really really well for career coaches.
8:24:26Like so if anyone is like, "Hey, I'm
8:24:27going to help you, you know, make more
8:24:28money or get a higher paying job." This
8:24:30works really really well because it's a
8:24:32lot of time and effort to actually
8:24:34continue to update people's resumes. So
8:24:36I like this idea a lot. Something you
8:24:38could do for this is like you can sell
8:24:39this between, you know, 20 to 150 bucks
8:24:43a pop. Okay? And then what you could do
8:24:46is you do ATS for optimized résumés. You
8:24:50can then use AI prompts for job
8:24:52applications. And then finally, you can
8:24:54use LinkedIn bio generators. In terms of
8:24:56what you're going to use to make this a
8:24:57reality, you can use Chat GBT for
8:24:59writing. So ChatGBT is always going to
8:25:01kind of be your go-to for copy. It's
8:25:03pretty easy. You can use that every
8:25:05single time. Canva is going to be for
8:25:06design. And then finally, you're going
8:25:08to use AI scoring tools. So that's going
8:25:10to be for optimization. So it'll give
8:25:12you like a score and it's like, hey,
8:25:13here's how you can improve the resume or
8:25:15make it a little bit better. So on and
8:25:16so forth. So you basically will bundle
8:25:18it all together and it's a higher
8:25:19perceived value and people there's a lot
8:25:22more people who want a job than they
8:25:23want to start a business. So that's
8:25:24actually a big market for this. I would
8:25:26say like the AI will do 80% of the work.
8:25:29Okay. In terms of the cost, it's going
8:25:31to be about 10 to 30 bucks a pop. Okay.
8:25:34And then finally difficulty. I'd give
8:25:35this like a four out of 10. Okay. And so
8:25:38it's still easy but it's way more
8:25:39upgraded like and there's a lot of
8:25:40people do. So I would say this
8:25:41especially like I've had clients who
8:25:43have career coaching uh offers. This is
8:25:45really good for that type of service.
8:25:46Now, idea number seven is going to be AI
8:25:49print ondemand systems. Okay, so
8:25:51basically you could like sell the design
8:25:52packs for this. So like ideas could be
8:25:53like 100 streetear designs or you could
8:25:55sell something that's like AI hoodie
8:25:57brand kit starter kit. Now people aren't
8:25:59going to want random things. They're
8:26:00going to want a system that they can
8:26:01reuse forever. So the tools you would
8:26:03use to make these type of designs is I
8:26:06would use uh Midjourney or Leonardo.
8:26:09Okay, you can use Photoshop or Canva.
8:26:12Okay, or mockup generators. Okay,
8:26:13there's a lot out there. You just
8:26:14literally type in mockup generators.
8:26:17Okay, so the AI does about 90% of the
8:26:19work. I'd say the cost would cost you
8:26:21maybe I don't know 30 bucks a month. And
8:26:23then the difficulty I would say is like
8:26:25five out of 10. So this is way better
8:26:27than like basic Etsy art, right? Like
8:26:29you can make this you could give it to
8:26:31people who have print on demand types of
8:26:32t-shirts. You're like, "Hey, I came up
8:26:33with these designs." And you basically
8:26:35you're selling the designs. Uh the cool
8:26:37thing now is like it's actually making
8:26:38designers jobs a little bit obsolete
8:26:40because AI is so good at like making
8:26:42pictures uh and different prints very
8:26:45quickly. Now idea number eight would be
8:26:47AI newsletters or content subscription
8:26:49packs. So I would be more prone to do
8:26:51the newsletter because I think the
8:26:52newsletter is a little bit more sticky,
8:26:54but you could also do the content
8:26:55subscription packs. Okay, so it's going
8:26:57to be like here's 100 new hooks every
8:26:58single week or here's 30 Tik Tok ideas
8:27:01per week, something like that. Um, the
8:27:03way that you would actually sell this, I
8:27:05would say anywhere between like 10 to 50
8:27:07bucks per month. And then the way that
8:27:08you would create this, right, is you use
8:27:10chat GBT to create the content. You
8:27:13would then use notion or Google Docs to
8:27:16deliver it, right? So, you're actually
8:27:17like what you're giving it to them on.
8:27:20Um, pretty simple, right? So, it's like
8:27:22here's what to say. Uh, here's the copy,
8:27:24here's the emails, etc. And then the
8:27:26last part would be Stripe or Gumroad for
8:27:29your subscription, right? To actually
8:27:30take payments. And then what I would say
8:27:32in terms of this offer is like the AI
8:27:34does like 95% of it. Like you really
8:27:36wouldn't have to do hardly anything. Uh
8:27:38the cost is going to be pretty low. Like
8:27:40I'd say 20 bucks a month. And then the
8:27:41difficulty is about 5 out of 10. So it's
8:27:44low effort but really high scale. Idea
8:27:46number nine is going to be AI voiceovers
8:27:48or audio packs. So a couple different
8:27:50ideas is like obviously voiceovers for
8:27:52anything. So you can literally have a
8:27:54voice over for a video or like a VSSL,
8:27:56right? You can also do let's say
8:27:58meditation. That's a popular one. You
8:28:00could also do story narrations. You
8:28:02could also do uh podcast intros. And
8:28:05then the way that you create this is 11
8:28:07Labs. 11 Labs is one of the best ones
8:28:09out there, I think, in terms of actual
8:28:10audio. You have also play HT. Okay. And
8:28:14then finally, you have AI sound
8:28:15generators. You could just type that in,
8:28:17but there's a lot. [clears throat] Okay.
8:28:19Um, so you can sell packs like here's a
8:28:22YouTube voice pack or here's a podcast
8:28:24audio voiceover or whatever you want.
8:28:26Like obviously just has to be something
8:28:27voice related. And then I would say you
8:28:29can sell this between, you know, 20 to
8:28:33200 bucks a pop. And then I would give
8:28:35you, you know, 95% of this can be done
8:28:37by AI. Super super simple. Um the cost
8:28:39would be I would say like around 20
8:28:41bucks a month. And then difficulty for
8:28:43this one, I'm going to give it a four
8:28:44out of 10. Okay. So this is number nine.
8:28:46Again, like you kind of need to decide
8:28:48like do you want to make a little bit
8:28:49more money per se or you want to be a
8:28:51little bit easier? Usually harder things
8:28:52to do. You can charge a little bit more,
8:28:54but there's trade-offs here, but you can
8:28:56just pick whatever one makes more sense
8:28:57for you. Now, last but not least is
8:28:59gonna be number 10, which is AI websites
8:29:01or funnel templates. Okay? And this is
8:29:04actually a really good one because a lot
8:29:06of people just are not honestly uh smart
8:29:08enough or capable enough to do this. So,
8:29:10for example, pre-built landing pages,
8:29:12funnels, VSSL pages, uh sales pages,
8:29:15stuff like that. Coaching funnel
8:29:16template. You could have a for ecom
8:29:18business. You could have for lead
8:29:19generation business. Like anyone who's
8:29:21running ads or has a company pretty much
8:29:23needs a website or a funnel. Okay? So,
8:29:25you could sell this between, I'd say,
8:29:26anywhere between 50 to a,000 bucks a
8:29:29pot. There's also some people like you
8:29:31could charge $15,000. It really just
8:29:33depends on, you know, how many people
8:29:34you're trying to sell it to. Obviously,
8:29:36more people this will be in their price
8:29:37range, but you can make a lot of money
8:29:39from selling stuff like this. The way
8:29:40that you can actually build this out is
8:29:42going to be framer or well web flow AI.
8:29:46So, that's actually going to create the
8:29:48actual funnels. then you can use chat
8:29:49GBT for copy and then you can just use
8:29:52AI design tools to come up with an
8:29:55actual design for you. Okay, so you're
8:29:57basically selling a way for companies to
8:29:59make money and so people usually will
8:30:00pay a little bit more for this. Okay, so
8:30:02the AI will do about 75% of the work. I
8:30:04think you're going to need to have a
8:30:05little bit of skill in terms of how it
8:30:08should look a little bit like you need
8:30:09to have a little bit of eye for that.
8:30:10The cost is going to be between 20 to
8:30:13150 bucks a month depending on the
8:30:14different types of softwares you use.
8:30:16And then I give this one like an 8 out
8:30:18of 10. Okay, so these are 10 different
8:30:20ideas that you guys can use. Pick the
8:30:22best one based on how much AI is used,
8:30:25the cost for you, and the level of
8:30:26difficulty. But the part that actually
8:30:28determines whether this matters for you
8:30:30or not has nothing to do with the ideas
8:30:32themselves. The reality is that
8:30:33information is no longer the bottleneck.
8:30:35There are more tools, more access, and
8:30:36more opportunities than ever before. And
8:30:38most people still don't get results
8:30:40because they never move past the
8:30:41thinking phase. They watch, they
8:30:43analyze, they tell themselves they'll
8:30:44start when they feel ready. And that
8:30:46moment never really comes. What actually
8:30:48separates the people who make money from
8:30:50this and the people who don't is how
8:30:52quickly they take something like this
8:30:53and turn it into action. The window with
8:30:55AI right now is still open, but it's not
8:30:57going to stay this open forever. Every
8:30:59one of these opportunities will get more
8:31:01competitive over time, and the people
8:31:02who move early are always the ones who
8:31:04benefit the most. You don't need to do
8:31:06all 10 of these ideas, and you don't
8:31:08need to over complicate it. You need to
8:31:09take one that makes sense to you, build
8:31:11it as fast as possible, and get it into
8:31:13the market. Once you do that, once you
8:31:15start to understand the process, and
8:31:17from there, it becomes repeatable.
8:31:18That's when things start to compound.
8:31:20And that's when this actually turns into
8:31:22something real instead of just another
8:31:23video you watched. I hope everything I
8:31:25went over this helps you or spark some
8:31:27ideas. Wishing you all tons of success
8:31:29in 2026. I'll see you guys in the next
8:31:32video. If you look at the biggest online
8:31:33businesses today, a surprising number of
8:31:35them are built on digital products. No
8:31:37inventory, no warehouses, no physical
8:31:39shipping, just information systems or
8:31:42software that can scale to millions of
8:31:43people. In fact, over the last few
8:31:45years, I built a digital product
8:31:46business that generated over $141
8:31:48million in revenue. And what most people
8:31:49do not realize is that it did not happen
8:31:51from one product. It happened from
8:31:52building the right types of digital
8:31:54products at the right stages. So, in
8:31:55this video, I'm going to break down
8:31:56exactly how that journey looked, the
8:31:58products that scaled, and the strategy
8:31:59behind them, and the lessons that
8:32:01actually move the needle. But before I
8:32:02do, let me give you a little bit of a
8:32:04background on myself, so you know that I
8:32:06have the credentials to speak on this
8:32:07topic. My name is Taran Chister. I've
8:32:09generated over $141 million in sales.
8:32:11I've worked with over 50,000 plus
8:32:13business owners, all while being able to
8:32:14travel the world and do cool things like
8:32:15pay off my parents' home and build
8:32:17schools in Africa. If you watch to the
8:32:18end, you will understand how digital
8:32:20product businesses really grow, and more
8:32:22importantly, how to think about building
8:32:23one that can actually scale. With that
8:32:25being said, let's get into it. So, the
8:32:27first product I ever built was called
8:32:28the Rapid Muscle System, and I sold it
8:32:30for $47. Now, there are a lot of issues
8:32:31with this. We'll get into that in a
8:32:32minute. But the reason I went with this
8:32:34product was I love fitness. I'd played
8:32:35division one football. I played
8:32:36basketball in high school as well. I had
8:32:38been an athlete. I was really into, you
8:32:40know, fitness modeling. I done some
8:32:41professional modeling, all that type of
8:32:43stuff. And so my mentor was like, "Hey,
8:32:44start with fitness. That's what you
8:32:45know." I was like, "Okay, like I know
8:32:46nothing about business, so that sounds
8:32:47good." The issue was the price point.
8:32:50And I'll come back to that. But what I
8:32:51learned as I was doing this was how to
8:32:53build like a business from scratch. Like
8:32:55I learned all about PDFs. Okay? Okay, so
8:32:57I made PDFs, email automations, text
8:33:00automations, calling systems, funnels,
8:33:03right? So you guys have seen I've won a
8:33:05lot awards from like Clickfunnels and go
8:33:06high level, man. What else? Like Zapier,
8:33:09Simply Text. I mean, there was like all
8:33:10kinds of systems and I just didn't know
8:33:12like to run a business how intricate it
8:33:14was. So that was the benefit of starting
8:33:16here and it took me like a year to quote
8:33:17unquote build this business. Now the
8:33:19problem I had was one, I spent a year
8:33:21building this offer to sell it. That was
8:33:23stupid. But then number two is when I
8:33:24went to sell it, it was only 47 bucks.
8:33:26On multiple videos, I've talked about
8:33:28you can either go organic, which you
8:33:29usually have to go viral, or you can run
8:33:31ads. And so the problem was that I
8:33:33wasn't going viral organically, right? I
8:33:35couldn't push this offer. I'd posted up
8:33:36on about it on the internet, but I only
8:33:37made about $2,000 over two years. That's
8:33:39what 99% of you were doing. And you guys
8:33:40come to me and say, "Hey, like I want to
8:33:42sell this like cheap thing for $5 or
8:33:44$10. It's not working. What do I do?"
8:33:46It's like, you don't do that. You have
8:33:48to run ads almost entirely, right? And
8:33:50so the benefit is when you can spend a
8:33:51dollar, let's say on average I spent
8:33:53$1,000 and I can print $4,000 back. I
8:33:56want to do that as fast as humanly
8:33:57possible. That's literally how I've made
8:33:59all my wealth is running ads, right? So
8:34:00the issue with this was not that it was
8:34:02a bad product or is a bad offer. It's
8:34:04just that the price point didn't make
8:34:05sense. Like when you go on Shark Tank
8:34:06and watch those business owners begging
8:34:08for cash, the reason they're begging for
8:34:09cash is because their offer is not
8:34:11popular enough. Like if it's really
8:34:13cheap, it has to go super super viral.
8:34:15So Instagram, Facebook, ChatGBT, Squatty
8:34:18Potty, like those have to go mega viral.
8:34:20But if they don't go mega viral, you
8:34:21basically have to pay for views and
8:34:23views that are paid for come through
8:34:25ads. And so that first business really
8:34:26didn't work. Now, I learned a lot of
8:34:28stuff. That was a silver lining. But
8:34:29ultimately, it put me in a really bad
8:34:31spot because I'd spent, you know, 2
8:34:33years kind of learning these things, but
8:34:34I wasn't making any money. Okay, so that
8:34:36is how I first started. That was the
8:34:38first product I made, and that's why I
8:34:39was having a ton of issues is because
8:34:41the price point didn't make sense. Now,
8:34:43moving into product number two is I
8:34:45changed that price point from 47 to
8:34:47$1,500 and eventually I set scaled it up
8:34:50to $3,200. Okay, now this was for a
8:34:524-month fitness program. This was also
8:34:54for 4 months. This was like a one-off
8:34:56sale. Okay, so the difference was I was
8:34:58trying to sell this over the internet
8:34:59with organic content and then I went to
8:35:01here and then I started running ads and
8:35:03I did calls. Okay, so like an actual
8:35:05sales call, right? So the benefit here
8:35:07and the reason I was able to start
8:35:08scaling is I was able to spend a
8:35:10thousand bucks and on average this is
8:35:11average like I I I don't remember the
8:35:13exact numbers because this was like
8:35:14almost eight years ago but I would get
8:35:16100 leads. Okay. I get 10 calls and then
8:35:18I'd close one deal. Okay. On average,
8:35:20right? And when you say 10 calls it's
8:35:21like cancels, no shows, reschedules,
8:35:24whatever. Okay? So if I get one deal at
8:35:263,200 and I spend $1,000 and I make
8:35:293,200, I can do that over and over again
8:35:32as long as I want. And I was able to
8:35:34take this business. It was a fit, it was
8:35:35the same business, fitness offer,
8:35:36onetoone coaching, consulting. The
8:35:38marketing has to be unique because
8:35:40there's a lot of trainers out there, but
8:35:41most of these trainers are clueless how
8:35:42to market their services. Like
8:35:43absolutely clueless. They have no idea
8:35:45how to sound unique or different. They
8:35:46just say, "I do fitness and training."
8:35:47And they sound like everyone else. So, I
8:35:48was not the best trainer, but man, I was
8:35:50the best salesman. And that really is
8:35:52what matters. You need to be good at
8:35:53your craft, sure, but it's also like, do
8:35:55people know you exist? And do they want
8:35:56to buy from you? So, I was able to take
8:35:58this offer. And once I did that, I was
8:35:59able to scale to $150,000 a month pretty
8:36:02easy. And so after payroll, expenses,
8:36:04etc. I mean, there's a lot of money left
8:36:05over. So that was the second product I
8:36:07built. It really wasn't any different.
8:36:09It was just I took the same product, I
8:36:10changed the price point, and then I gave
8:36:12people one to one attention, and I sold
8:36:14them over the phone because when it's a
8:36:15high price point, there's a lack of
8:36:16trust. So getting someone to just pay,
8:36:18you know, $3,000 over payment link
8:36:21doesn't usually work. So I got them
8:36:22through ads and then I also would close
8:36:24them over the phone. Now, outside of me
8:36:27running ads, the other thing at that
8:36:29point is building a content engine. And
8:36:31if you guys need help building your
8:36:32content engine or running ads, there's
8:36:34links down in the description below. But
8:36:36there's kind of two ways to look at
8:36:37content. So there's two purposes if you
8:36:39ask me. So number one is like try to go
8:36:40viral and grow your audience like as big
8:36:43as possible. A lot of the people you
8:36:44know, that's how you know them cuz they
8:36:46went viral. But number two is beat
8:36:48objections. Okay. So as my business got
8:36:51bigger and I had more staff, I didn't
8:36:53have to do everything, right? I used to
8:36:55do all the calls, all the fulfillment,
8:36:56all the DMs, run the ads. I mean, I
8:36:58would do everything. And then once it
8:37:00got to I would say you know 150,000 a
8:37:02month I had setters right? So I had
8:37:05setters I had one sales rep. I had
8:37:08operations managers. Like I had a lot of
8:37:10stuff going for me. Okay. So once I had
8:37:12those things in place I was like hey
8:37:14what's the only thing I can do as a CEO
8:37:15that the rest of my team can't do? And
8:37:16it's usually making content. Okay. Now
8:37:18obviously you want to go viral with
8:37:20content. Like if I'm posting YouTube
8:37:21videos I would love all my videos go
8:37:23viral but they're not always going to.
8:37:24But even if they don't go viral number
8:37:26one is like it's a slow steady climb
8:37:27over time right? My goal is to hit
8:37:29100,000 subs and hit a million subs.
8:37:31Okay? So, I can look back on this video.
8:37:32Hopefully, one day I'll hit it. But if
8:37:33it doesn't go viral, it can still beat
8:37:35objections, right? Because people might
8:37:37watch my videos. They're like, "Hey,
8:37:38Tener, I saw your video. It really helps
8:37:39me. It was really good. I want to work
8:37:40with you and your company." There's
8:37:42always two sides of the coin with
8:37:43content when you're selling your own
8:37:45services and products. So, what I would
8:37:46recommend you do is number one, if
8:37:48you're starting doing content on your
8:37:50own, is just shoot content around
8:37:52objections. So, when you do sales calls,
8:37:54people are going to say similar things.
8:37:56So, do content around objections. So for
8:37:58me it's like okay I need to talk about
8:38:00leads, I need to talk about sales. I
8:38:02need to talk about team and staff. I
8:38:04need to talk about content. I can make
8:38:06any type of content around that. Okay,
8:38:08that's usually going to be for
8:38:10objections. And then if you're trying to
8:38:11go more viral, you need to do something
8:38:12that's a little bit more mainstream. So
8:38:14you don't want to say anything crazy. In
8:38:15my personal opinion, the people who say
8:38:17crazy stuff like they usually have a
8:38:18negative reputation. But what I would do
8:38:20is I'll say crazy stuff that I believe
8:38:22in. So I might say, "If you don't work
8:38:24out, you can't be wealthy." Right? And
8:38:25that's a random example. I don't think
8:38:26I'm that extreme, but that would be
8:38:28considered extreme to some people. But
8:38:29if I believe in it, it's all good. So, I
8:38:31do have some pretty like aggressive
8:38:33views, I would say, on fitness, family,
8:38:35business, and so I'll share those types
8:38:37of views and the hope is those will go a
8:38:39little bit more valid. Right now, I'm in
8:38:40Dubai and there's been a lot of issues
8:38:42in Dubai. So, like almost every time I
8:38:43talk about Dubai, that goes viral or um
8:38:45if I talk about like Rolexes and watches
8:38:47because like everyone can relate to that
8:38:48a little bit more. So, that's going to
8:38:50be your two-pronged approach. Now, if
8:38:51you really want to grow with content at
8:38:53some point, you're going to have to
8:38:54bring in a content manager, someone who
8:38:56like ideulates and thinks up the topics
8:38:59because what's the biggest thing in
8:39:00going viral? It's the actual idea. So,
8:39:02you can have a great edited video, a
8:39:04great script, whatever. But like
8:39:05ultimately, the idea is everything. And
8:39:07so, it takes a lot of time and energy
8:39:08because you have to have someone who's
8:39:09going out on the internet, seeing what's
8:39:10relevant, seeing what's out there, talk
8:39:12about it, etc., etc. Okay? So, to do
8:39:14that, you got to have a payroll. That's
8:39:16coming down the line. But I have a guy
8:39:18right now, his name's R.J. He's amazing.
8:39:19He actually does my content. He also
8:39:21will run content for our done for you
8:39:22clients. And he'll come to me and give
8:39:24me different ideas and topics that he
8:39:26thinks will do well. If you look at my
8:39:27last couple YouTube videos and if you
8:39:29look at my last few reels for the last
8:39:30like month, you can see there's been
8:39:32increase in views because you really
8:39:33need someone who has that highle
8:39:34experience who could come in and take
8:39:36that load off your plate at some point.
8:39:38But building a content engine is really
8:39:40going to help your business because even
8:39:41if you don't go viral, you beat
8:39:42objections. Ads, I still think is the
8:39:43number one way to grow. But if you do go
8:39:45viral, great because then you're getting
8:39:46views for free that you don't have to
8:39:48spend ad money on. Or number two is you
8:39:49can beat objections. that's going to
8:39:50help you make more sales. Either way,
8:39:51it's a win-win. Okay. Now, once I did
8:39:54that, you start expanding the product
8:39:55ecosystem. So, the way that you expand
8:39:57product ecosystems is you give people
8:39:59more of what they're already bought or
8:40:01you expand into different things. So,
8:40:03I'll show this to you on the board. I
8:40:05started a fitness company and that got
8:40:06to around $150,000 a month. And at that
8:40:09point, I had to decide if I was going to
8:40:10add on more products or kind of pivot.
8:40:12And I had a lot of people asking me for
8:40:14business help. Okay? So, a lot of people
8:40:15go, "How did you get into this whole
8:40:16thing?" It's like, I built a
8:40:17multi-sefigure fitness company. And so
8:40:19people started asking me for business
8:40:20help. Now once people started asking me
8:40:22for business help, I started realizing,
8:40:23okay, we can only sell so many people
8:40:25into coaching or consulting or whatever.
8:40:27So we have to have other offers. So now
8:40:29we have done for you content. So if you
8:40:31guys want any of this, click the link
8:40:32down in the description below. We have
8:40:34done for you content. We'll give you the
8:40:35scripts. We'll ideate it. We'll give you
8:40:36all the content for like shorts, reals,
8:40:38YouTube, I mean the whole nine. And we
8:40:40do this for from people anywhere between
8:40:41like $1,000 a month up to like $6,000 a
8:40:44month depending on the package. Okay?
8:40:45We'll do done for you ads. Okay? Okay,
8:40:47so some people want us to run their
8:40:48whole marketing. We'll do done for you
8:40:49sales. Okay, we'll hire setters or sales
8:40:51reps. We'll like manage your team. We'll
8:40:53do done for you challenges. Okay, so
8:40:55like challenges is like one of the best
8:40:57things I've seen our clients do. They
8:40:58absolutely crush. So we'll set up this
8:41:00whole system for you cuz it's pretty
8:41:01intensive. And so what that does is you
8:41:03start making the product ecosystem
8:41:05bigger and it's almost like you create
8:41:06many companies inside your main company.
8:41:09Okay, I've also expanded into tech,
8:41:12right? So over here it's completely
8:41:13separate. I have tech companies. I have
8:41:14portfolio companies. All portfolio means
8:41:16is I have different companies with
8:41:18different offers that will come in and
8:41:19we'll build out the marketing ecosystem
8:41:21for right we'll help them with sales
8:41:22marketing emails funnels we'll do the
8:41:24sales and marketing and they basically
8:41:26will still run and fulfill the business
8:41:27and so you can create this ecosystem
8:41:29over time now some products are a little
8:41:31bit harder offers like if this was
8:41:33fitness it's like you could do
8:41:34supplements you could do an app but
8:41:35there there's a little bit less you
8:41:37could do blood work or like peptides so
8:41:38there are options but the thing I like
8:41:40about business is you basically can
8:41:42consult people and then from there you
8:41:44can sell a lot of other services. I
8:41:45could also add on tax help, right? I
8:41:47could add on financial planning. And you
8:41:49don't even have to do all these
8:41:50services. You could hire out some of
8:41:52these services or subcontract them to
8:41:54someone you trust. Okay? So, a lot of
8:41:56different options, but that's going to
8:41:57be the next step is actually expanding
8:41:59the product ecosystem so that you can
8:42:01continue to scale your business because
8:42:02you will run into issues at some point.
8:42:04Like there's going to be scalability
8:42:05issues. And so, one of the easiest ways
8:42:07to continue scaling is get your
8:42:08customers that you already have to buy
8:42:09more stuff because it's pure profit.
8:42:11Another part that you want to have in
8:42:13check is systems and automations. Okay,
8:42:15so there's a lot of things you can
8:42:17obviously have done, but you want to
8:42:19have a lot of systems and automations in
8:42:20check. So, I'm going to go through a few
8:42:22things that we have in my business that
8:42:23really help. So, our typical way of
8:42:25getting clients is you run ad to an
8:42:27opt-in page. Okay, we'll just do opt-in
8:42:29to like a VSSL or a video to a call.
8:42:31Okay, and then that prints us lots of
8:42:33money. Okay, now in conjunction with
8:42:35that, we have to have a lot of systems
8:42:36in place, right? So, we'll have email
8:42:39automations. We'll have text
8:42:40automations. We'll have dialing systems
8:42:42or voicemails that go out. Okay. We'll
8:42:44have funnels. We'll have reminders. So,
8:42:47like reminders before calls. We use
8:42:49Slack where every time someone books a
8:42:51call, it actually will go into Slack
8:42:52when someone books a call and my team
8:42:54can sit there and follow up. We have
8:42:56setters, right? We have people who will
8:42:58go in my DMs when I can't be in there
8:43:00cuz I can be in there sometimes when I'm
8:43:01shooting this video. Like, I can't be in
8:43:02my DMs, right? So, we get a lot of
8:43:04messages. So, I'm not in there all the
8:43:06time. That's just being fully
8:43:06transparent. Like I will have some
8:43:08people go in there and answer my DMs and
8:43:09so forth. There's a lot of things you
8:43:11need to have kind of in place so this
8:43:13business can run efficiently because if
8:43:15you don't have some of these things set
8:43:16up to automate and you're not doing
8:43:18this, you're not going to make as much
8:43:19money number one, but then number two,
8:43:20humans would have to do it. So like you
8:43:22definitely shouldn't be doing any of
8:43:23this. You can have people on your team
8:43:25do this one two reminders. You can have
8:43:26people on your team who like set up the
8:43:28funnels or like set up Slack, etc.
8:43:31Setters and DMs are obviously humans,
8:43:32but you have to have systems and
8:43:34automations in place. And then for the
8:43:35humans, you have to have SOPs, training,
8:43:38you're going to have to have meetings
8:43:39occasionally. So, it depends on where
8:43:42you want to take your business to or how
8:43:43you want to scale it, but you have to
8:43:44have some type of systems and
8:43:45automations and so forth in place. If
8:43:47you don't have it, it is just like
8:43:48really hard to run a business to be
8:43:49quite frank with you. You're going to
8:43:50want to definitely do that. And then
8:43:52finally, once you have this in place,
8:43:53you want to move to what I call
8:43:55long-term leverage. Okay? So, LTL. So,
8:43:57long-term leverage is kind of what I'm
8:43:59doing now. So, I have this main business
8:44:01here. Okay? So, we'll call it Elite
8:44:02CEOs. I'm looking to now gain more
8:44:05leverage. So, I'm building a tech
8:44:06company. It's in beta right now. I think
8:44:08it's going to be amazing. I'll let you
8:44:09guys know when it's done, but you know,
8:44:11I don't like talking about stuff till
8:44:12it's usually done, but I do have that. I
8:44:13have portfolio companies. Okay.
8:44:15Obviously, I have investments, tons of
8:44:17investments. I spend probably 90% of
8:44:18what I make on investments a lot.
8:44:20Probably too much. I also look for like
8:44:23licensing, you know, deals if I can get
8:44:25those. Kind of goes back to the
8:44:26portfolios, right? So, licensing. So
8:44:28looking for different ways to create
8:44:30more leverage because it's not about how
8:44:32hard you work at a certain point. It's
8:44:33about gaining more leverage. So instead
8:44:35of me going out and trying to build five
8:44:37more companies, I can grab a portfolio
8:44:39company, for example, and gain leverage
8:44:41that way. Or I can build a tech company
8:44:43where it takes a lot less staff as long
8:44:45as the tech is good. Or I can put my
8:44:47money into tons of investments where
8:44:49obviously I don't have to do anything,
8:44:51right? So the whole point in making
8:44:53these businesses is to get a lot of cash
8:44:54and then you can put them into higher
8:44:56leveraged vehicles once you have the
8:44:58cash. That to me is the whole point. If
8:45:00you're not doing that doesn't make a
8:45:02hell of a lot of sense. So a lot of my
8:45:03friends who are higher level and make a
8:45:05lot of money, they're moving in these
8:45:07types of direction. Like you could do
8:45:08real estate, you could do whatever, but
8:45:09like the goal is like how can you use
8:45:11your cash to create more leverage where
8:45:13you don't actually have to be the one
8:45:14doing all the work. So in short, the
8:45:16$141 million I made didn't come from
8:45:19just having one idea. It came from like
8:45:21starting simple, validating it, scaling
8:45:23that thing up, expanding the product
8:45:25ecosystem, then installing systems, and
8:45:28then focusing on the long-term leverage
8:45:29like I just went over so that I can
8:45:31continue to create cash and have
8:45:32leverage, travel the world, do all the
8:45:34fun stuff that I get to do right now.
8:45:35And most people, they try to jump
8:45:37straight into the final stage. Like
8:45:39they're they're like, "Hey, T, I want to
8:45:40do what you're doing." It's like, but
8:45:41you got to build to it. It's like going
8:45:42to the gym. You got to start day one
8:45:43before you start day 100. In digital
8:45:45businesses, they just grow step by step.
8:45:46But that's kind of the way you can scale
8:45:48to eight figures, nine figures. You
8:45:50know, I'm going to be worth hundreds of
8:45:51millions of dollars when I die. Maybe
8:45:53I'll be worth a billion even if I just
8:45:54keep on the same path I'm on right now.
8:45:56Like, I don't see any way I wouldn't do
8:45:57it. So, do I need all that money? No.
8:45:59But it's also enjoying the journey. And
8:46:01that's the way to get there. Like, you
8:46:02have to continue to gain skills. And as
8:46:04you gain more skills, you can have more
8:46:05leverage that will let you get to higher
8:46:07levels of business. So, the biggest
8:46:08misconception about digital products is
8:46:10that success comes from the perfect
8:46:11idea. In reality, most large digital
8:46:13businesses grow from consistent
8:46:15iteration, right? So one product leads
8:46:16to another. One audience member becomes
8:46:18thousands. One small system becomes an
8:46:20entire company. So the real opportunity
8:46:22with digital products is leverage. Once
8:46:23something works, it can scale to
8:46:25millions of people without the limits of
8:46:27traditional businesses. So if you want
8:46:28more content like this, make sure you
8:46:30hit that subscribe button and drop a
8:46:31comment if you have any questions. Make
8:46:33sure to check out the links in the
8:46:34description or the pinned comment below
8:46:36for more information. I'll see you guys
8:46:38in the next video. If you want to
8:46:39understand how someone like myself is
8:46:41making $53,000 per day selling digital
8:46:43products, then stay till the end of this
8:46:45video because I'm going to show you
8:46:46exactly how along with multiple paths
8:46:48you can take to do so. It is about
8:46:49choosing the right path of digital
8:46:51product and building it in a way that
8:46:52can actually scale. Because some digital
8:46:54products naturally grow into mass
8:46:56businesses, while others almost never
8:46:57reach serious revenue, no matter how
8:46:59much time people spend on them, I'm
8:47:00going to be breaking down the types of
8:47:02digital products that allow someone to
8:47:03realistically scale to numbers like
8:47:05$53,000 per day, why they work, and how
8:47:08people can structure them so they can
8:47:09grow into very large online businesses.
8:47:12Now, [music] before we get into this,
8:47:13let me give you a little bit of
8:47:14background on myself so you understand
8:47:16that I have the field of experience to
8:47:18be speaking on this subject matter. My
8:47:19name is Sarah Chiser, and I've generated
8:47:21over $141 million in sales. I've worked
8:47:23with over 50,000 plus business owners,
8:47:25all while being able to travel the world
8:47:26and do cool things like pay off my
8:47:28parents' mortgage and build [music]
8:47:29schools in Africa. So, now that you
8:47:31understand my background, if you watch
8:47:32this all the way through, you will
8:47:34understand the different digital product
8:47:35models that make numbers like $53,000
8:47:38per day possible and how [music] to
8:47:40think about building one that actually
8:47:41has that kind of upside. So, first up,
8:47:43we have online courses. So, when most
8:47:46people think about digital products,
8:47:47they think, "Hey, I'm going to buy
8:47:48something. I'm going to take a course
8:47:49and that's basically it." That honestly
8:47:51is the laziest way that you can make
8:47:53money. There's actually a lot better
8:47:54ways in my personal opinion, but I
8:47:56actually don't think of this usually
8:47:57when I'm talking about digital products.
8:47:59Now, when you're talking about an online
8:48:00course, usually you're talking around,
8:48:02you know, $47 to $97 maybe. Sometimes
8:48:05it'll be as high as $2,000. That's
8:48:08probably usually the limit, but it's
8:48:10going to be somewhere in that range,
8:48:11right? So, we'll just go back and we'll
8:48:12say $47 to 2,000, something like that.
8:48:15The first thing I ever built was called
8:48:16the rapid muscle system. So, we'll just
8:48:18call it RMS, and I sold it for $47. Now,
8:48:20the benefit is I was able to learn a lot
8:48:22of the operational sides of things. I
8:48:24was able to learn how to build funnels,
8:48:26emails, SMS, how to set up automations.
8:48:29I mean, I literally had no idea how
8:48:31business worked. And so, this was a full
8:48:33education that most people just never
8:48:35actually learned these things. The
8:48:37downside was that because it was $47,
8:48:39there's only two ways to really sell.
8:48:41You can sell things virally or with ads.
8:48:44Well, the issue with ads is that it
8:48:46would usually cost $100 to make one $47
8:48:49sale. So that doesn't work. So I'd have
8:48:51to go viral. But as we all know, going
8:48:53viral is very hard, right? Most of us
8:48:55cannot do it. So this usually only works
8:48:58really well if you have a big following
8:49:00or you don't care if you make a lot of
8:49:02money, but you're just lazy, right? And
8:49:03you're like, "Hey, if I make a little
8:49:04money here and there, it's fine." But
8:49:05when I sold this, I only made $2,000
8:49:07over two years. And the reason was that
8:49:09I would post on social media. I wouldn't
8:49:11DM anybody. I wouldn't get on any calls.
8:49:13I couldn't afford ads. And so I just
8:49:14really spun my circle. So you can
8:49:16definitely make a lot of money doing
8:49:17this. But the person that usually does
8:49:19well with this type of offer is going to
8:49:20be like a Kim Kardashian, Justin Bieber,
8:49:23someone famous who gets a lot of
8:49:24eyeballs. And so it makes more sense for
8:49:26them to not build out this massive team,
8:49:28but just convert a fraction of those
8:49:29eyeballs into customers. Paid membership
8:49:32communities. Now, I do like the fact
8:49:34that it's recurring income, but the
8:49:36problem usually is that when it's
8:49:38informationbased, people usually fall
8:49:40off after about 3 months. For example,
8:49:42you're selling something for, you know,
8:49:44$47. The problem is that after three
8:49:47months, those people are going to go
8:49:48ahead and fall off. And so, you might
8:49:50make $150 and then you're constantly
8:49:52putting out content, but after a while,
8:49:54like it's kind of the same thing, right?
8:49:56And so, if you're going to actually run
8:49:57a successful membership course, usually
8:49:59you want to build it in a way where it's
8:50:01going to continue to deliver value. So,
8:50:04for example, like that's why a lot of
8:50:05times this isn't actually along the same
8:50:07wavelength, but it's similar is tech,
8:50:09right? It's recurring. It's not a
8:50:11membership site, but people still have
8:50:13to pay for the tech to get it to work or
8:50:15um someone might pay for like
8:50:17subscription for clothes, right? It's
8:50:19like, hey, every single month we're
8:50:20going to bring you new clothes or shoes
8:50:22or I don't know, there's all kinds of
8:50:23stuff out there. There's like shaving.
8:50:25Um those are the types of things where
8:50:27people are like, "Hey, at least I'm
8:50:28getting new value." But when it's around
8:50:30info products or information, I don't
8:50:33see this work as well. Now, again, it
8:50:34goes back to the same thing. If you're
8:50:35going to do some type of membership
8:50:37site, it's usually going to be low
8:50:38ticket. And that means you're going to
8:50:39have to go viral or you're gonna have to
8:50:41run ads. Again, this is going to be more
8:50:43for someone who can go viral, who has a
8:50:44big following. What you're going to
8:50:45notice is that more times than not,
8:50:47people fail in business because they're
8:50:49constantly going after these viral
8:50:50tactics. Well, if it was that easy to go
8:50:52viral, more people would do it. So,
8:50:54instead, you need to build around ads.
8:50:56And we're going to get into a couple
8:50:58other options you can do if you go with
8:50:59ads. But the benefit is when you run
8:51:01ads, if you sell something, let's say
8:51:02for $3,000, I'll show you this in a
8:51:04second, and you spend $1,000 on ads, you
8:51:08make $2,000 of profit, okay? And those
8:51:10margins allow you to scale and actually
8:51:13make money. But if you're just going to
8:51:14constantly try to go viral and sell
8:51:16things for cheap, that's tough, right?
8:51:18And that's why most of the time this
8:51:19won't work. Business tech and systems.
8:51:22So most people don't know how to do
8:51:23this. This is going to be funnels,
8:51:25automations,
8:51:27emails, SMS,
8:51:30etc. So, it's not that these are super
8:51:32difficult, at least for me, but it's
8:51:34that they do take a lot of time and
8:51:36consumption and you have to learn the
8:51:37ropes. So, you can go to someone easily
8:51:39and you could do uh what's called a
8:51:41micro COO offer, okay? Or anything
8:51:44lesser and you can say, "Hey, I will set
8:51:46up all your funnels, your automations,
8:51:47your emails, your SMS. Make sure all the
8:51:49systems are working properly so that you
8:51:51can run your business and let it
8:51:53function. And you could charge usually
8:51:55for this like anywhere between 3 to 5K a
8:51:57month and maybe do about two hours of
8:51:59work a day. So I'm not saying you have
8:52:01to be a micro CEO. You could also just
8:52:02be an operational manager or you could
8:52:04be a tech support person, whatever. But
8:52:06the point is that there's a lot of
8:52:08business owners who need to run the
8:52:09operational side of business, but they
8:52:11don't really understand how. They're
8:52:12just more of an idea person, right? They
8:52:14have this great idea, they want to
8:52:15execute on it, but they actually have no
8:52:17idea. Now, the benefit of this type of
8:52:19offer is again the only way to make
8:52:21money is go viral or ads. I'm going to
8:52:23keep saying the same thing over and over
8:52:24because that is the only way. It's
8:52:25either you get it for free and usually
8:52:27you have to get a lot of eyeballs going
8:52:28viral or you spend money. The benefit
8:52:30here is because you could sell this for
8:52:313 to five grand is you could spend
8:52:34$1,000 on ads, you could get 100 leads,
8:52:37you could have 10 calls, you close one
8:52:39person, and let's say you close that
8:52:40person at 3K. Well, you get to pocket
8:52:43two grand. Boom, bada bing, you are now
8:52:45in a good place. So, this is actually
8:52:47one of my favorite things to have people
8:52:49sell. It's not an ad agency, per se.
8:52:51You're not running ads or doing media,
8:52:53but you're doing all the backend. And
8:52:55the thing is, backend stuff is very
8:52:57valuable because they always need it.
8:52:58It's always changing. If they do a new
8:52:59funnel or have a new website page or
8:53:02they have to do new emails or SMS
8:53:03messages, new follow-up systems, you're
8:53:05going to need this type of system. So,
8:53:08if you can start or learn business
8:53:12systems, you can make a lot of money.
8:53:13And to be quite frank, if I wasn't a
8:53:14business owner and I had to start over
8:53:16again, this is probably what I would go
8:53:19into cuz you can easily make about
8:53:20$20,000 a month, work 6 to8 hours a day,
8:53:22and the retention of these clients is
8:53:24ongoing for a long time because they
8:53:27always need the tech stack and systems
8:53:28that you're going to implement. One of
8:53:30my favorites, which is coaching. And one
8:53:32of the reasons I love coaching is that
8:53:34there's zero cost in terms of
8:53:35fulfillment, but you can really jack up
8:53:37the price points. Now, why are you able
8:53:39to do that? It's comes down to one word.
8:53:41You get more access. Okay, so someone
8:53:43goes, "Hey, Tanner, how much is it to
8:53:45work with your team?" And I say a random
8:53:47number. Let's say I say 10,000 for four
8:53:49months and we're doing a lot of
8:53:50intensive work. How much is it to work
8:53:51with you? I could say a 100,000 for 4
8:53:53months. Well, why would it cost more to
8:53:56work with me if it's the exact same
8:53:57thing? It's because of the access,
8:53:59right? So, when you can access someone
8:54:01who's higher level than you or makes
8:54:02more money than you or you deem as more
8:54:04valuable, you can push the price point.
8:54:06So, for example, if I sell a $47 program
8:54:09like I did back in the day, the rapid
8:54:10muscle system, all I did to start
8:54:13coaching and fitness is I raised that
8:54:15price point to 1,500 and I gave them
8:54:18onetoone support. That's all I did. I
8:54:19was able to go from $47 to 1,500 because
8:54:22they got onetoone support with me. And
8:54:23what that allowed me to do is instead of
8:54:25spinning my wheels in circles trying to
8:54:27go viral, which I did for a long time,
8:54:29what I did instead is I then started
8:54:31running ads and I could spend a thousand
8:54:33bucks. I usually would get a hundred
8:54:34leads. I'd get, you know, 10 calls. And
8:54:37because I was really good at sales at
8:54:38the time, I closed like four deals. And
8:54:40at the time, I was selling $3,200
8:54:42packages. So 3,200 times uh four, if I
8:54:46can do the math really quickly. I can't.
8:54:48So, let me just go ahead and uh go ahead
8:54:50and gear this up. Um 8 12. Okay, so
8:54:5312,800. I I used to be a mathematician,
8:54:56believe it or not. That was a lot of
8:54:57cash that I can make very quickly just
8:54:58by pushing this price point up. And it's
8:55:00really just comes down to access because
8:55:02people deem that more valuable.
8:55:03one-on-one is more valuable than group,
8:55:05so on and so forth. Software or micro
8:55:07SAS tools, the great thing about
8:55:08software is if it works, I mean, it will
8:55:10crush and you can make a ton of money.
8:55:12The hard thing is it's really hard to
8:55:13get into it. Takes a lot of capital,
8:55:15takes a lot of time, takes a lot of
8:55:16energy. To give you guys context, I've
8:55:18been working on a piece of software for
8:55:19the last 2 years. It could literally
8:55:21just be a complete net negative. Like I
8:55:23can make no money from it. As I've been
8:55:25growing in business and I'm going from
8:55:27coaching, consulting to higher level
8:55:29things, I'm like, "Hey, what are the
8:55:30type of softwares that my clients use?"
8:55:32and then just building that for them.
8:55:33Now, it takes a lot of time, money,
8:55:34effort, etc. But again, these can really
8:55:36crush. So, a piece of software I'm
8:55:38working on right now. Hopefully, by the
8:55:39time this video comes out, it's going to
8:55:41be launched. It's in beta phase right
8:55:43now, but it's 1,500 a month. If a
8:55:44business must use this to be successful
8:55:46in business, if I get at 1,500 a month,
8:55:48that's $18,000 a year. And the benefit
8:55:51with selling this is you usually can
8:55:53give free trials. Okay? So, you can get
8:55:55people in really easy. The hard part is
8:55:57the upfront capital and the level of
8:55:59experience and time and stuff like that.
8:56:01It just it takes a lot of stuff. Now,
8:56:02micro SAS tools are usually going to be
8:56:04cheaper, like 97 bucks. So, for example,
8:56:06there was actually a company out there
8:56:08called Group Track, and I used them at
8:56:10one point. I don't use them anymore.
8:56:12Nothing wrong with them, etc. But what
8:56:13they did is when people came to your
8:56:14Facebook groups, you could let them in,
8:56:16and then they would scrape their names
8:56:18and emails and phone numbers based on
8:56:19the questions you asked. And then that
8:56:21would go straight into my email system.
8:56:23They were the only ones who could do it
8:56:24at the time. I think it's a little
8:56:25different now, but they were the only
8:56:25ones who could do it at the time. So
8:56:26they could go out and sell this for 97
8:56:28bucks a month and people would just pay
8:56:30for it over and over and over again
8:56:31because they needed it to be able to
8:56:33scrape that information of people who
8:56:35came into their Facebook group. So this
8:56:37is actually one of my favorite ones. I
8:56:38actually think this is better than all
8:56:40of them, but it's the hardest one to get
8:56:41into. So you know, apples for apples,
8:56:43oranges to oranges, like this is not
8:56:45where I would start. But if you have
8:56:47experience in one of these areas or
8:56:49you're willing to take a heavier risk,
8:56:52this is something I really like.
8:56:53Actional playbooks and guides. So, we'll
8:56:55just call these guides or PDFs. So,
8:56:57again, this kind of goes back to selling
8:56:59a course or so. This is usually a
8:57:01one-off thing. So, it's not curriculum
8:57:03and a bunch of videos. It's a one-off
8:57:04thing. But again, the issue with this is
8:57:07usually you have to go viral and you
8:57:08can't afford ads. So, this could be like
8:57:11a protein recipe book or this could be
8:57:14how to run Facebook ads. So, it it's
8:57:17just one specific thing. Usually, the
8:57:19benefit is it's easy. It's not a lot of
8:57:20fulfillment. You can sell it really
8:57:22cheaply, but again, you usually have to
8:57:23go viral. If you don't have higher price
8:57:25things on the back end, this doesn't
8:57:26work. So again, number six isn't bad.
8:57:28It's a great way to start. You can get
8:57:30your feet wet. You can learn how to kind
8:57:32of build stuff, kind of learn how to
8:57:33market, but ultimately it's really only
8:57:35built for people have really big
8:57:36followings. This isn't going to be my
8:57:38go-to for business owners who want to
8:57:40make a lot of money. Like for most
8:57:41people, you don't have a following, so
8:57:43we have to run ads. And this just does
8:57:44not support that model. So all six of
8:57:46those can work. But for the majority of
8:57:49you who don't have big followings, I
8:57:50would stick with either number three,
8:57:52which was the systems, right? Where you
8:57:54go into someone's business and you
8:57:55actually build out the systems and
8:57:56you're a little bit of a micro COO, or
8:57:59you do the coaching or consulting, where
8:58:01you can push the price point simply just
8:58:03teaching people what you know. And the
8:58:04reason is again for these two, you can
8:58:07run ads. And at the end of the day, if
8:58:09you don't get to ads, I just think most
8:58:10people aren't successful. They start
8:58:12these businesses, they really struggle,
8:58:13they have a very hard time, and they
8:58:15can't stick with it because they don't
8:58:16see any traction after years and years.
8:58:18So, to give you guys context, in the
8:58:19first two years of business, I made
8:58:21$2,000. In the last eight, I've done 141
8:58:23million. Big difference. I'm not saying
8:58:25you're going to do 141 million, but I am
8:58:27trying to say that the model matters a
8:58:28lot. Warren Buffett himself says it's
8:58:30not about how hard you wrote, it's about
8:58:31what vehicle you're in. It's the same
8:58:32thing here. So, when you look at digital
8:58:34businesses generating numbers like
8:58:35$53,000 per day, the pattern is almost
8:58:38always the same. They're not chasing
8:58:39dozens of different ideas. They usually
8:58:41focus on solving one valuable problem,
8:58:43packaging that solution into a scalable
8:58:45digital product, and then improving it
8:58:47over time as the audience grows. Digital
8:58:49products rarely become large businesses
8:58:51because they're complicated. They become
8:58:53large because they solve a real problem
8:58:55clearly and consistently reach the right
8:58:57people. So, if you're thinking about
8:58:58building a digital product business, the
8:59:00most important step is not trying every
8:59:02single model at once. is choosing the
8:59:04one that fits your experience, your
8:59:05strengths, and the type of problem you
8:59:07understand best, and then committing to
8:59:09building it properly. If you guys found
8:59:11this helpful, make sure to subscribe and
8:59:12follow along for more insights on
8:59:14building scalable online businesses and
8:59:16digital products, or reach out to me
8:59:17personally using the links in the
8:59:18description or pin comment below, and I
8:59:20can help you drive real results fast. In
8:59:23this video, you're going to learn
8:59:24everything you need to know about
8:59:25digital products and how people are
8:59:26making millions of dollars selling them
8:59:28online. By the time you finish this
8:59:29video, you'll have a complete
8:59:30understanding of how the digital product
8:59:32model works, how to create one, how to
8:59:34sell it, and how to scale it into a
8:59:36life-changing business. My name is Taran
8:59:38Scher, and to date, I've generated over
8:59:40$141 million in digital product sales.
8:59:42Everything I'm about to teach you comes
8:59:44directly from real experience, not
8:59:46theory, but from someone who has done
8:59:47this at the highest level [music]
8:59:48possible. Over the years, I've won just
8:59:50about every award you can win in this
8:59:52industry. And in this video, I'm going
8:59:53to break down the exact knowledge,
8:59:55strategies, and systems that allow me to
8:59:57do it so you can start doing the same.
8:59:59Make sure you watch this entire video
9:00:00from start to finish because if you skip
9:00:02around, you'll miss key pieces that are
9:00:04essential for maximizing your results
9:00:05and revenue. So, if you're ready to
9:00:06learn how this actually works, let's get
9:00:08into it. Some digital products quietly
9:00:10make a few thousand and some make a few
9:00:12million and a tiny handful turn into $1
9:00:14million a year machines. Same internet,
9:00:17same tools, same platforms. So, what
9:00:19actually separates them? It's not better
9:00:20funnels and it's usually not better
9:00:22branding and it's definitely not luck.
9:00:23The difference is that massive digital
9:00:25products aren't built like products.
9:00:26They're built like economic engines. In
9:00:28this video, I'm going to show you how
9:00:29those engines actually work and how to
9:00:31build one yourself in 2026. Most
9:00:34creators think in terms of what should I
9:00:36sell? Big founders think in terms of
9:00:38what system can reliably produce value
9:00:40at scale. A $1 million product isn't
9:00:42just something people buy. is something
9:00:44that creates predictable results,
9:00:46attracts [music] the right customers
9:00:47automatically, improves over time
9:00:49instead of breaking under growth, and
9:00:50that's why small products feel fragile,
9:00:52while big ones feel inevitable. If your
9:00:54idea depends on hype, trends, or
9:00:55constant launches, it's not an engine,
9:00:57it's a campaign. Engines outlast
9:00:59campaigns. Here's something most people
9:01:01miss. Revenue doesn't scale with
9:01:03audience size. It scales with problem
9:01:05intensity. A mild inconvenience creates
9:01:07a cheap product. A painful, expensive,
9:01:10urgent problem creates a massive one.
9:01:12So, think about it. People hesitate to
9:01:13spend $29 to learn a hobby, but they'll
9:01:15instantly spend $500 to grow revenue or
9:01:18$2,000 to fix their health or $10,000 to
9:01:20save their business. $50,000 to gain
9:01:22status or opportunity. The bigger the
9:01:25consequence of not solving the problem,
9:01:26the easier it becomes to sell the
9:01:28solution. So, instead of asking, "What
9:01:29niche should I enter?" ask what problem
9:01:32gets worse if ignored. That's where
9:01:33scale actually lives. Here's a fast way
9:01:35to know if an idea can reach $1 million.
9:01:37Does the market already have gravity?
9:01:39Meaning, are people already actively
9:01:41searching for solutions? Are companies
9:01:43already spending heavily here? Are
9:01:44competitors making serious money? If
9:01:46yes, that's actually a good sign.
9:01:48Competition is not a warning sign. It's
9:01:50proof of demand. So, trying to invent a
9:01:52brand new market sounds exciting, sure,
9:01:54but it usually means educating customers
9:01:56from scratch, and education slows
9:01:58growth. Massive products usually enter
9:01:59markets that already move fast, and then
9:02:01they win by being clear, faster, or more
9:02:03outcome focused. Most creators build
9:02:05content first. Big founders design their
9:02:07result path first. Meaning what exact
9:02:10transformation happens? How quickly can
9:02:12users see progress? Where do they
9:02:14usually fail? What support removes
9:02:16friction? If you map the path to success
9:02:18clearly enough, the product almost
9:02:20builds itself because the job isn't to
9:02:22deliver information. The job is to
9:02:23remove obstacles between the customer
9:02:25and the outcome. Easier that path feels,
9:02:27the faster the product grows. Perfection
9:02:30feels productive, but early revenue is
9:02:31what actually validates scale. The first
9:02:33goal isn't polish, it's proof. Sell a
9:02:36rough version. Test messaging. Watch
9:02:37where customers struggle and then refine
9:02:39based on behavior, not guesses. A messy
9:02:42product with real buyers teaches you
9:02:43more in a week than a perfect product
9:02:45with zero customers teaches you in a
9:02:46year. Big products grow through feedback
9:02:48loops, not planning sessions. There's a
9:02:51point where a digital product stops
9:02:52feeling like a launch and it starts
9:02:53feeling like momentum. You'll notice
9:02:55customers start referring others.
9:02:57Testimonials start selling for you.
9:02:59Conversion rates improve naturally. Paid
9:03:01ads become predictable. Support
9:03:03questions decrease. That's the moment
9:03:05the engine turns on. From there, growth
9:03:07isn't about reinventing anything. It's
9:03:08about widening distribution. More
9:03:10channels, better positioning, stronger
9:03:12partnerships, higher pricing as proof
9:03:14builds. Massive revenue usually comes
9:03:16from doing the same thing, just in more
9:03:17places for more people, more
9:03:19efficiently. Now, most digital products
9:03:20don't fail because they're bad. They
9:03:22fail because they're built backwards.
9:03:23They start with an idea the creator
9:03:25likes, a product built in isolation,
9:03:27marketing used as a rescue plan. But
9:03:29scale rarely comes from forcing
9:03:31attention onto something. It comes from
9:03:32solving something the market already
9:03:34cares about deeply. When that alignment
9:03:36exists, growth feels less like pushing
9:03:38and more like steering. So, if you want
9:03:40to build a massive digital product, do
9:03:42not chase ideas. Build something that
9:03:44behaves like an engine, solves a real
9:03:45problem, produces clear results, and
9:03:47improves as more people use it. Do that
9:03:49and scale stops feeling mysterious. If
9:03:51you want more breakdowns on building and
9:03:52scaling products just like this,
9:03:54subscribe and I'll see you in the next
9:03:55video. If you want to build a digital
9:03:57product that can generate $1 million a
9:03:58year or more, the strategy is not what
9:04:00most people think. It's not about
9:04:02launching faster. It's not about having
9:04:03the best funnel. And it's definitely not
9:04:05about chasing trends or copying what's
9:04:07working for someone else. The truth is,
9:04:09the biggest digital product businesses
9:04:10aren't built on hacks. They're built on
9:04:12solving one extremely valuable problem
9:04:13for one specific audience better than
9:04:16anyone else and then scaling that
9:04:17solution systematically. In this video,
9:04:19I'm going to walk you through the exact
9:04:20blueprint behind building a $1 million
9:04:22per year digital product in 2026. From
9:04:25choosing the right opportunity to
9:04:26validating demand to building and
9:04:28launching and scaling it into a massive
9:04:30revenue machine. Let's get into it.
9:04:32Before we talk about tactics, you need
9:04:33to understand what actually creates a $1
9:04:35million product. At that level, success
9:04:37usually comes from three things. One, a
9:04:39painful urgent problem. Two, a large and
9:04:41reachable market. And three, a solution
9:04:43that produces clear, measurable results
9:04:45because most people start with an idea
9:04:47they like. But $1 million products start
9:04:49with a problem the market already wants
9:04:50solved. The bigger the pain, the easier
9:04:52the sell. And the clearer the outcome,
9:04:54the easier the scale. So step one isn't
9:04:55building anything. Step one is choosing
9:04:57the right battlefield. A product capable
9:04:59of generating $1 million a year
9:05:00typically sits at the intersection of a
9:05:02high financial upside for the customer,
9:05:04frequent or ongoing need, clear
9:05:06transformation or measurable ROI, and
9:05:08think about categories like helping
9:05:10businesses make more money, helping
9:05:11people improve health or appearance,
9:05:13helping professionals gain skills that
9:05:15increase income, helping companies save
9:05:17time or reduce costs. These markets
9:05:19already spend aggressively, so your job
9:05:21isn't to convince people to spend. It's
9:05:23to position your solution as the most
9:05:24obvious choice to validate an
9:05:26opportunity. Simply ask, "Is this a
9:05:28problem costing people money, time, or
9:05:30status? Are people already paying for
9:05:31solutions? Can results be measured or
9:05:33demonstrated clearly?" If the answer is
9:05:35yes, you likely have something scalable.
9:05:37Now, this is where most people waste
9:05:38months or years. They build first, then
9:05:40they try to sell. The smartest founders
9:05:42do the opposite. They validate demand
9:05:44before building anything complex. That
9:05:46can mean pre-selling the offer with a
9:05:48simple landing page, running ads to test
9:05:50messaging and interest, selling a manual
9:05:52or live version first. You can launch a
9:05:54beta group to a small group. If people
9:05:56won't buy a simple version, they won't
9:05:57buy a polished one. So validation
9:05:59reduces risk and it gives you real data
9:06:01about pricing, positioning, audience
9:06:03response, expected conversion rates, and
9:06:05once demand is proven, then you can
9:06:07build a $1 million digital product is
9:06:09never just content. It's a system that
9:06:10delivers results consistently. That
9:06:12means the product should be outcome
9:06:13driven, not informationheavy, structured
9:06:15so users can follow it step by step,
9:06:17designed to produce quick early wins,
9:06:19built with repeatable onboarding and
9:06:21support. Because the easier it is for
9:06:22customers to succeed, the easier it is
9:06:24to scale. Because at high revenue
9:06:26levels, growth comes from referrals,
9:06:28testimonials, retention, reputation, not
9:06:30just ads. The product itself becomes the
9:06:33marketing engine. When it's time to
9:06:34launch, the goal isn't a flashy opening.
9:06:36The goal is proof. Early on, focus on
9:06:38getting real customer results fast,
9:06:40collecting testimonials and case
9:06:41studies, refining messaging based on
9:06:43feedback, understanding what actually
9:06:45drives conversions. Your first version
9:06:47doesn't need to be perfect. It needs to
9:06:48work. Once results exist, marketing
9:06:51becomes dramatically easier because
9:06:52you're no longer selling promises.
9:06:54You're showing outcomes. Scaling to
9:06:56massive revenue comes down to
9:06:57multiplication, not reinvention. At this
9:06:59stage, focus on increasing customer
9:07:02acquisition channels, improving
9:07:03conversion rate step by step, raising
9:07:05pricing as proof and demand grow,
9:07:07expanding customer lifetime value
9:07:09through upgrades or continuity, building
9:07:11teams of systems that remove you as the
9:07:12bottleneck. Because most $1 million
9:07:14products scale because they solve one
9:07:16problem extremely well. They serve a
9:07:18large enough market. They continuously
9:07:19optimize distribution. It's rarely about
9:07:22launching more products. It's about
9:07:23making one product dominant. Most
9:07:25digital products fail to grow because
9:07:26they solve small or vague problems. They
9:07:28target broad, unclear audiences. They
9:07:30focus on information instead of
9:07:32outcomes. They skip validation and hope
9:07:33marketing fixes everything. But
9:07:35marketing amplifies reality. If the
9:07:37product truly works and the market truly
9:07:39cares, scale becomes a process, not a
9:07:41gamble. Now, if you take anything from
9:07:43this video, let it be this. The biggest
9:07:45digital product businesses aren't built
9:07:46by chasing ideas. They're built by
9:07:48deeply understanding one valuable
9:07:49problem, creating the best solution for
9:07:51it, and staying consistent long enough
9:07:52for momentum to compound. [music] If you
9:07:54want more breakdowns like this on
9:07:55building, scaling, and monetizing
9:07:57digital products, make sure you
9:07:58subscribe and follow along. And I'll see
9:08:00you in the next video. If you want to
9:08:02build a digital product that can
9:08:03generate over $100 million in revenue,
9:08:05stay with me because in this video, I'm
9:08:07breaking down the exact step-by-step
9:08:08framework you can use to do it yourself.
9:08:10My name is Taran Chister, and over the
9:08:12past eight years, I've generated more
9:08:13than $141 million in digital product
9:08:15sales. So everything I'm about to share
9:08:17comes directly from real world
9:08:19experience, not theory. So if you watch
9:08:21till the end of this video, you will
9:08:22have all the information you will need
9:08:24to mimic my success. With that [music]
9:08:25being said, let's get into it. So as
9:08:27we're going through this, we're going to
9:08:28list these products out or different
9:08:31options. So first up is online courses.
9:08:33And at the end of the video, we're going
9:08:35to go ahead and rank all the things I
9:08:37put out one through six. So you guys
9:08:39need to keep a couple things in mind.
9:08:40There's only two ways to sell your
9:08:42product. You go viral or you run ads.
9:08:44So, I would say the number one thing
9:08:46with horses in [music] terms of pros.
9:08:48The pros are that you can be lazy. It's
9:08:50easy fulfillment. So, that's a b bonus I
9:08:53would say for most people. The cons are
9:08:55going to be that it's a little bit
9:08:57harder to sell, I'd say. So, we'll just
9:08:59say harder. Okay. There's low trust in
9:09:00the marketplace. And so, I've been doing
9:09:02this for a long time. I've never really
9:09:04just only sold online course. There's
9:09:05always been some coaching or consulting
9:09:06on the back end of it. The other thing
9:09:08is if you're not going to go viral,
9:09:09right? This is usually a good move if
9:09:11someone has a lot of followers. So, if
9:09:13you're going to go viral, selling a
9:09:14course is great because it's easy
9:09:15fulfillment and the expectations are a
9:09:17lot lower. So, if you were like Kim
9:09:18Kardashian or Grant Cardone or whoever,
9:09:20like the people are more willing to buy
9:09:22and the expectations are a little bit
9:09:23lower, but they have a large audience so
9:09:25they can get enough sales [music] to
9:09:27actually make a dent in their business.
9:09:28For someone who's a beginner, they're
9:09:30going to have to go the ad route. And
9:09:31the problem would be is that if you're
9:09:32doing a course and you run an ad, so
9:09:35we'll just do this right here. We'll say
9:09:36this is a ad. You put money into the ad.
9:09:38You go to an opt-in page. you then go to
9:09:40a let's say a sales page and then you're
9:09:42hoping that they buy. Well, the issue
9:09:44would be is that typically you usually
9:09:45can't sell for more than $2,000 if
9:09:47you're going to send it to a sales page
9:09:48and then you have to be pretty good at
9:09:50webinars and presenting. So, I would say
9:09:52that it's a good thing to sell in terms
9:09:53of loweffort fulfillment. You don't
9:09:55really have to do anything. People
9:09:56aren't expecting a lot. But the con
9:09:57would be is that it's actually a lot
9:09:59harder to sell in my opinion because you
9:10:01cannot sell it at a super high price
9:10:02point. And then if you're going to sell
9:10:04at a lower price point, you have to be
9:10:05really on top of the fact that your
9:10:07presentation is really good and that
9:10:08your ads are working super effectively.
9:10:10So that's the first one, online courses.
9:10:12That's definitely one of the options you
9:10:13can have. Now, number two is going to be
9:10:15paid membership community. I'm not as
9:10:16big a fan of paid memberships. And
9:10:18again, the reason is that you have two
9:10:19options. We're always going to be going
9:10:21over this. You can go viral or run ads.
9:10:23So paid membership again is going to be
9:10:24great if you have a large audience. It's
9:10:27not so great if you don't have a big
9:10:28audience. Because again, if we have to
9:10:29run ads and we put money into ads,
9:10:31you're usually going to run them
9:10:32straight to a sales page. And usually
9:10:34this is going to be like $97 a month,
9:10:37right? Something like that. The problem
9:10:39is usually with memberships, especially
9:10:41when it comes like information or
9:10:43digital products, something like that.
9:10:44People will come in, they'll usually
9:10:45stay for maybe 3 months. So at the end
9:10:47of 3 months, you have about what $300
9:10:49give or take that you have from the
9:10:51three months. We'll put three right
9:10:52there. And it's going to cost usually
9:10:54more with that in ads to actually make a
9:10:56sale. So, let's say with ads you're
9:10:57going to spend 500 bucks and you make a
9:10:59sale at 300 bucks. Well, people will go,
9:11:01"Well, why would anyone do that if
9:11:02they're going to lose money?" The
9:11:03reality is that most people when they're
9:11:04losing money here, they're going to get
9:11:06x amount of buyers. So, these are little
9:11:07buyers down here, and they're going to
9:11:09upsell something that's cost a lot more.
9:11:11So, 5,000 or 10,000, what have you. So,
9:11:14again, you can run a membership
9:11:16community, but really the only way that
9:11:18I would actually run it is if I sold
9:11:19something higher priced on the back end
9:11:20that actually would make sense. So, you
9:11:22can do membership communities, but
9:11:24again, unless you have a very large
9:11:25audience, you're going to have to go to
9:11:26ads. And the metrics don't really make a
9:11:28lot of sense unless you have a back-end
9:11:29offer. So, we'll come right here. We'll
9:11:31put membership communities. And then
9:11:32we'll go on to the next one. All right.
9:11:34Next up, we have digital templates or
9:11:36systems. So, I actually like this one a
9:11:39lot because what you can do is there's a
9:11:41lot of business owners that actually
9:11:42have no clue how to use systems. So,
9:11:44when I look in terms of the pros, I'd
9:11:46say it's easy to sell. Uh there's high
9:11:47demand. So, we'll just put an arrow
9:11:49right here. There's high demand. The
9:11:50cons is it takes more skill on your
9:11:52part. So it takes high levels of skill.
9:11:53But if you actually know how to do these
9:11:55things, so for example, you could set up
9:11:56someone's email automations or you could
9:11:58set up their funnels or you could set up
9:11:59their backend systems to track. You
9:12:01could do any types of tracking for the
9:12:03sales team, stuff like that. It's
9:12:04actually a really easy thing to sell. I
9:12:05also like it because you can sell it at
9:12:07a high price point. So we always will
9:12:09talk about going viral or ads. I'm a
9:12:11bigger proponent of planning on running
9:12:13ads because 99.9% of you don't have a
9:12:16big following. So you're going to have
9:12:17to run ads. So, the benefit here is if
9:12:18you do run ads, you put money into it,
9:12:20it goes to some type of opt-in page.
9:12:22We'll just put opt-in. Then it might go
9:12:23to a VSSL where they book a call. Here's
9:12:25a call. Here's a sell. The benefit is
9:12:27you could usually sell these types of
9:12:28services, you know, let's say $1,500
9:12:30plus. You could get them on a phone and
9:12:32it's pretty easy to close because
9:12:34there's a really high demand. The only
9:12:36downside to this again is you actually
9:12:38have to have the skill because if you
9:12:39don't know how to do those things, you
9:12:40obviously can't sell it. But actually, I
9:12:42like this one. It's one of my more
9:12:43favorite ones. Like, it's going to be
9:12:44towards higher in the ranking when we
9:12:46get to the end of the video. But that's
9:12:47going to be number three, digital
9:12:48templates or systems. You just kind of
9:12:50have to learn how the systems actually
9:12:52work. So number four is going to be
9:12:53coaching or consulting. So just again,
9:12:55if anyone doesn't know, I've said this
9:12:57number quite a bit, but I've done 141
9:12:59million from coaching and consulting. So
9:13:01this number right here, the reason I
9:13:02like it so much is it's the easiest
9:13:03thing to sell. It's literally the
9:13:05easiest. And the reason it's the easiest
9:13:06is because when you're charging a high
9:13:08price point and you're also giving
9:13:09onetoone support and help and consulting
9:13:11and they get onetoone access, you can
9:13:12really crank up the price point. So,
9:13:14some people will go, "Well, Tanner, if I
9:13:15pay you or I pay your team, why are you
9:13:17$50,000 or $70,000 more?" Well, it's
9:13:19because you get me. It's literally the
9:13:21access, which is what can help drive the
9:13:22price point up. So, again, we already
9:13:24talked about virality and ads. I'm not
9:13:25going to keep going back into that, but
9:13:26if you put money into ads, and usually
9:13:28the typical funnels like opt-in, bsl,
9:13:30[music] hall, I've sold this type of
9:13:32stuff anywhere from 1,500 to 98,000.
9:13:35Okay? Usually for a year. I've sold
9:13:36higher than that, but that's like at
9:13:38least for actually this number is like
9:13:40200,000. Okay? Those are private
9:13:41oneonone clients. So, when you're able
9:13:43to do that, you can spend quite a bit of
9:13:44money on ads because on average, just so
9:13:46you understand how ads work, if you
9:13:47spend $1,000, usually you're going to
9:13:49get 100 leads, okay? Depending on the
9:13:51offer, we'll say 50 to 100 leads, but in
9:13:53this case, let's just say $10 leads, you
9:13:54get 10 calls and then you make one sale.
9:13:56Well, if you make a sale at $3,000,
9:13:59that's $2,000 of profit. You can rinse
9:14:01and repeat that process. The only
9:14:02downside people usually complain about
9:14:03is they're like, "Yeah, but Tanner, I
9:14:04have to do a lot of one-on-one support."
9:14:06Which is true until you get to about
9:14:07$20,000 a month. Once you're at $20,000
9:14:09a month, you can take $5,000. If you're
9:14:12really overwhelmed, you give it to
9:14:13someone else and let them do the
9:14:14fulfillment. It It's really easy. People
9:14:15will talk about building a team. Like,
9:14:16it's really hard. But in reality, you
9:14:18can do about $100,000 a month with this
9:14:20type of offer. Like four staff. You'd
9:14:22have like one or two coaches and you
9:14:23have one or two setters, and that's
9:14:25pretty much all you need. It's pretty
9:14:26easy. When I say setter, it's people who
9:14:28are going to set calls for you. So,
9:14:29they're either messaging people on your
9:14:30social media or they're messaging people
9:14:32who click on your ads, etc. Obviously,
9:14:33because the amount of money I made doing
9:14:34this, 141 million, this is going to be
9:14:36my top option. But the reason that I
9:14:38like it is ultimately for beginners or
9:14:40really anyone in general, you need the
9:14:41metrics to make sense for your business.
9:14:43A lot of people start businesses that
9:14:44the numbers just simply don't make sense
9:14:46and they don't go viral and they spin
9:14:47the wheels because they're trying to
9:14:48make sales going viral or pushing
9:14:50organic content. But the reality is it's
9:14:51just not that effective and they can't
9:14:53spend money on ads because the price
9:14:54points too low or the skill level is too
9:14:56low. So the cool thing about this is
9:14:57when you're having one-on-one
9:14:58conversations with people, your skill
9:15:00level can actually be a lot lower
9:15:01because that's how trust is built a lot
9:15:02easier. That's why people do phone calls
9:15:04because [music] someone buying $10,000
9:15:06item on the phone is a hell of a lot
9:15:08easier than sending a website link.
9:15:09Otherwise, people would do it all the
9:15:10time. So, that is going to be number
9:15:12four. Now, number five is going to be
9:15:14some type of niche software or micro SAS
9:15:17tool. Now, I usually like software quite
9:15:20a bit. In fact, that's kind of the
9:15:21direction I'm going as I'm kind of going
9:15:23into the next step of business. But, I
9:15:24would say when you say niche software or
9:15:27like a micro SAS tool, the hardest part
9:15:28is most people just don't know how to do
9:15:30it. So, if we come over here and we have
9:15:32our pros and cons, high demand, like a
9:15:34lot of people will buy those types of
9:15:35things. But the con is again it takes
9:15:37high levels of skill. And so, when I'm
9:15:39trying to give people ideas for
9:15:40businesses to start or the types of
9:15:42businesses to start, I usually am not
9:15:43banking on the fact that you have lots
9:15:44of money and lots of skill. Now, if you
9:15:46do, great. But like give you an example
9:15:47of something we've done with this is we
9:15:48have a white label go highle agency and
9:15:50it's called elite 360.io. So that makes
9:15:53us six figures a month because all the
9:15:55clients that come into our consulting or
9:15:57done for you offers, we will then sell
9:15:58this on the back end and we make 100% of
9:16:00it. We pay what five 600 bucks a month
9:16:02for some type of agency fee for go high
9:16:04level and then they will give us this.
9:16:05Now there's other tools out there as
9:16:07well. I've seen some people that will
9:16:08sell tools for groups or they'll sell
9:16:10tools for scraping data stuff like that.
9:16:12The issue is like when it's only your
9:16:14tool, you sometimes can have issues if
9:16:15Facebook or Instagram changes the API
9:16:17and so on and so forth. But for go high
9:16:20level, they're working with those big
9:16:22companies, Facebook, Instagram, and
9:16:23they're integrated into the system. But
9:16:25again, this is great, but it's a lot of
9:16:27work. And I actually don't run it. I
9:16:28have people on my staff who run it again
9:16:30because I have a pretty large staff. So
9:16:31that's the benefit. But it's definitely
9:16:32up there if you have a high level of
9:16:34skill set. It's just again, it's
9:16:35probably is not the best if you're brand
9:16:37brand spanking new, but it's a lot
9:16:40easier to sell in the terms of if you
9:16:41can actually sell it. If you actually
9:16:43have the skill set, there's a lot of
9:16:44people who like it. And last but not
9:16:45least, we're going to have kind of like
9:16:47PDFs or guides. To be honest, this is
9:16:49probably one of my least favorite ones
9:16:50because again, when we talk about going
9:16:52viral or running ads, you guys kind of
9:16:54know what I've already said is that
9:16:55you're probably not going to go viral.
9:16:56So, anything where you are selling
9:16:58something for a low price, I'm not
9:16:59usually a big fan because you have to go
9:17:00viral. Instead, if you have to run ads,
9:17:02which 99.9% of you will have to do
9:17:04because you don't have a large
9:17:05following, there's okay, there's nothing
9:17:06wrong with that, by the way. I mean,
9:17:07that's how I've made all my money. But
9:17:09you put the money into ads and if you're
9:17:10sending it to some type of sales page
9:17:12and it's like 17 bucks. The problem with
9:17:14that is ultimately to make a sale at
9:17:17$17, you might have to spend
9:17:19>> [music]
9:17:19>> $54, something like that, right? So, it
9:17:22doesn't really make a whole lot of sense
9:17:23to try to sell something at $17 and then
9:17:26lose money on it because then you don't
9:17:28have anything on the back end. So, what
9:17:29you guys are going to kind of notice is
9:17:30when we're talking about memberships or
9:17:32PDFs, they're easy to sell in terms of
9:17:34the price point, but the problem is that
9:17:36you have to get so much volume, you
9:17:37usually won't make it back up. Online
9:17:39courses can be good. They're kind of in
9:17:40the middle ground, but again, you
9:17:41usually have to sell, I would say, like
9:17:43between, you know, $500 to $2,000. And
9:17:45then your presentations have to be
9:17:46pretty good. We talked about the digital
9:17:48templates. Those work or systems, like
9:17:50those will work, but you have to
9:17:51understand the system. Same with
9:17:52software. So, if I was going from best
9:17:53to worst in terms of like what I would
9:17:55start with, we'll start with the worst
9:17:57first. The number one thing I'm probably
9:17:58not the biggest fan of, I would probably
9:17:59say are membership sites cuz it takes a
9:18:02little bit more knowledge and acumen,
9:18:04but also at the same time, you can't
9:18:05sell for a really high price point.
9:18:06Okay? Okay. So, I'm usually not the
9:18:07biggest fan of memberships because it's
9:18:09a low price point. You don't have
9:18:11something on the back end you can sell
9:18:12that's a higher price and it takes a lot
9:18:13of technical setup. Right after that, to
9:18:15be frank though, I'll probably put PDFs
9:18:17or uh guides. And again, the reason is
9:18:19that the price point is too low. So, if
9:18:20you don't go viral, it's it's just going
9:18:22to go nowhere. Okay. It's easy to sell,
9:18:24but it's not my favorite in terms of
9:18:26that. Okay. Right after that, I'd
9:18:27probably say the next one is going to be
9:18:29software. Uh again, I like software, but
9:18:32if you don't have the skill set, it's
9:18:33just not my favorite. Right after that,
9:18:34we're going to actually go with online
9:18:35courses. Uh, I'm not against online
9:18:37courses. I actually think that's like
9:18:38the middle ground for most of this. It's
9:18:40a decent price point and it's also easy
9:18:42fulfillment. But again, you have to be
9:18:43really good at presentation. So again,
9:18:44if I'm talking to a beginner, I'm trying
9:18:46to show you maybe what's the hardest to
9:18:47the easiest in terms of like what will
9:18:49make you more successful. So we have
9:18:51online courses. Then right after that, I
9:18:52would probably do digital templates and
9:18:54systems. This is again really easy to
9:18:56sell, but I just don't like it for a
9:18:58beginner. In fact, I probably switch
9:18:59these two. So we'll switch these two
9:19:00right here because I still think online
9:19:02courses are easier for most of you to
9:19:03start. And then finally, put coaching
9:19:05and consulting, which I think is the
9:19:07best. And the reason there is it makes
9:19:08it easier to sell. It makes it easier to
9:19:10market when you tell people you're going
9:19:12to give them one-on-one support. And
9:19:13then eventually once you get to around
9:19:14$20,000 a month, you can go ahead and
9:19:16hire that out. So, if we were going to
9:19:18rank these in order, right? We got six
9:19:20right here with memberships. PDS and
9:19:22guides are number five. Software is
9:19:24going to have to be number four. We're
9:19:25going to go right here for digital
9:19:27templates at number three. Online
9:19:28courses would be number two. and then
9:19:29coaching and consulting is going to have
9:19:31to finish at number one because that is
9:19:33where I've made all my money and it's
9:19:35completely changed my life. So, the best
9:19:36thing you could do after watching this
9:19:37video is just pick one of these and
9:19:39start there. Now, I try to give you the
9:19:40pros and the cons. Most of the ones that
9:19:42are ranked worse, the reason they're
9:19:44ranked worse is that because the price
9:19:45point is so low, it makes it almost
9:19:47impossible for ads to work and 99.9% of
9:19:50you are going to have to run ads. the
9:19:51ones towards the top, you can usually
9:19:53charge a higher price point, therefore
9:19:54your chance of success goes up because
9:19:56if you spend money on ads and you make a
9:19:58mistake or something doesn't go
9:19:59perfectly, you can still recoup your
9:20:01investment. So, hope you guys enjoy the
9:20:02video. If you like videos and you want
9:20:04more just like these, make sure to hit
9:20:05the subscribe button. And as always,
9:20:06I'll see you in the next one. If you
9:20:08want to build a digital product that can
9:20:09generate over $141 million in revenue,
9:20:12stay with me because in this video, I'm
9:20:14going to be breaking down the exact
9:20:15step-by-step framework you can use to do
9:20:17it yourself. My name is Tanner Chiser
9:20:19and over the past eight years I've
9:20:20generated more than $141 million in
9:20:22digital product sales and I've won just
9:20:24about every single award you can think
9:20:26of, especially from ClickFunnels. So
9:20:27everything I'm about to share comes
9:20:29directly from real world experience.
9:20:30[music] It's not theory. With that being
9:20:32said, let's get into it. First and
9:20:34foremost, I want to give a little bit of
9:20:35context of my background. So I started
9:20:3812 to 22. I just wanted to play in the
9:20:40NFL, okay? And that was my dream. Now at
9:20:4322, I probably wasn't good enough. I got
9:20:45to play a little at the division one
9:20:46level. I had a lot of injuries. That's
9:20:48when I started my business journey. And
9:20:50for the first, let's say, 3-ish years, I
9:20:53was stuck selling a $47 program called
9:20:55the Rapid Muscle System. It's not that
9:20:58selling fitness is bad. It's that the
9:20:59price point didn't make sense. Because
9:21:01in business, you really only have two
9:21:02ways to scale. You either go viral,
9:21:04okay, or you have to run ads. Well,
9:21:06here's the problem. I wasn't going to go
9:21:08viral. Most of us aren't. 99.9% of us
9:21:10won't go viral. And then number two is
9:21:12the ads I couldn't make work because
9:21:14usually it would cost me $100 to make a
9:21:16$47 sale. So I'm losing money. I got
9:21:19stuck for about 3 years thinking, hey,
9:21:21I'm going to be super famous. I'm going
9:21:22to be influencer. I'm going to have a,
9:21:24you know, link in my bio and it's going
9:21:26to work. But it just didn't. Eventually
9:21:28I was introduced to high ticket sales. I
9:21:29got really desperate. I was about to go
9:21:31back to school and at 25 I got
9:21:33introduced to high ticket. And so they
9:21:35said, "Hey, take your same fitness
9:21:36program up here and start selling it at
9:21:39$1,500 plus." I was like, "Okay." Like,
9:21:41"Are you serious?" Like, "Yeah." And I
9:21:43had done door-to-d dooror sales. I've
9:21:44been a server. I played division one
9:21:46football. So, you know, I had a little
9:21:47bit of grit and determination. And in
9:21:48the first week, I remember I made
9:21:50$10,000. I was like, "Oh, okay." I
9:21:53called my parents. I said, "Hey, let me
9:21:54move home. I figured this business thing
9:21:56out. Let me pay you guys $1,000 a month
9:21:57of rent. Let me save the $2,000 I can
9:22:00put back into the business." They're
9:22:01like, "Okay, like that's fine. As long
9:22:02as you're not doing drugs and, you know,
9:22:03pushing illegal substances. Like, we'll
9:22:05let you back in." So, I went home and I
9:22:07grew the business from $10,000 to about
9:22:10$50,000 a month just DMing. Okay? And
9:22:14this really was probably the worst part
9:22:16of the business. But basically, all I
9:22:18did to do that is I would just DM people
9:22:20all day. So, I would do about 100 DMs a
9:22:22day, okay? I would usually get about 30
9:22:24replies. The reply rate is lower now,
9:22:26but I'm just telling you what it was
9:22:27back then. Now, it's probably like 15,
9:22:28but I get 30 replies. I would book
9:22:30usually uh like 20% into sales calls, so
9:22:34I get six calls. And because I was
9:22:35really good at sales, I would usually
9:22:36close three deals. Okay? And so three
9:22:40deals would be about what 4,500 bucks.
9:22:42And I would do about enough to do
9:22:44$50,000 a month. But I was working 16
9:22:46hours a day. I mean, I was just
9:22:47literally messaging, messaging,
9:22:48messaging. I started getting arthritis
9:22:50in my thumbs, believe it or not. You
9:22:51guys would actually laugh. And I knew at
9:22:53$50,000 like, okay, I got to start
9:22:55figuring out this paid ad system or I'm
9:22:57going to get stuck. Around $50,000, I
9:22:59started figuring out this paid
9:23:00acquisition system. I hired five coaches
9:23:03in a span, I want to say about five
9:23:04months, about $10,000 a piece. And I was
9:23:07getting really frustrated because things
9:23:09were not working. And the reason things
9:23:10were not working is the way I was trying
9:23:12to sell my product through ads is I was
9:23:15doing the traditional ad, optin,
9:23:18via cell, book a call. Okay? And so the
9:23:22benefit is if this works, it's great.
9:23:23But if it doesn't work, it sucks because
9:23:25the only thing you have to really follow
9:23:26up with is emails, which get about 30%
9:23:29open rates. And then if they don't book
9:23:30a call, I couldn't really do anything.
9:23:32So I got really frustrated. And I
9:23:33remember one day the coach I had at the
9:23:35time I was getting really pissed off. I
9:23:36was like, "Dude, like I paid you 10
9:23:37grand. I've paid four other people.
9:23:39Nothing you guys are telling me is
9:23:40working." Like I was basically spending,
9:23:42let's say, five grand on ads and I'd
9:23:43make 5 grand back. Plus I was paying
9:23:45these coaches 10K a piece. So I was
9:23:46getting really frustrated. What happened
9:23:47is at that time, this is probably back
9:23:492018, 2019, ManyHat came out, which is
9:23:51basically a DM automation. So DM ads are
9:23:54kind of new. They're like sixish years
9:23:56old. Six or seven years old. But back
9:23:58then they were brand new. And so what I
9:24:01did is I was running my ads like this
9:24:04add DM optin
9:24:07VSSL call. And so what I started doing
9:24:11is I had all these leads sitting there
9:24:12and I had a call with that coach and he
9:24:14basically said hey like either do the
9:24:16work or I'm going to refund you and kick
9:24:17you out of the program. And because I
9:24:18had a lot of pride and ego I was like
9:24:20you know f you. Basically in a nice way
9:24:21I said you know I was thinking f you.
9:24:23I'm going to prove this guy wrong. So, I
9:24:24started messaging all these leads, all
9:24:26of them. And I remember that turned into
9:24:28$18,000. I was like, "Oh, like I figured
9:24:31this thing out, right?" So, then I was
9:24:33able to scale from $50,000
9:24:36to about $150,000 a month. And [snorts]
9:24:39the goal was to continue to grow the
9:24:41business and scale it. But at that
9:24:42point, because I had done so well, I got
9:24:44an award from ClickFunnels. So, I'll,
9:24:45you know, draw my little ClickFunnels
9:24:47award over here. And they have the
9:24:48little disc, whatever. And it's for
9:24:51doing $1 million a year. And at the
9:24:52time, I remember I was getting a lot of
9:24:55accolades because people were like,
9:24:56"Hey, this is the guy who built a
9:24:58million-dollar fitness business and he
9:24:59doesn't teach business coaching." So, a
9:25:01lot of people at the time were really
9:25:02high on me and they're like, "Hey, who
9:25:03is this guy? I want to learn from him
9:25:05what he does." And at the time, I was
9:25:06like, "I don't really want to do this."
9:25:08But you got to keep in mind, I was 27
9:25:09years old. So, after I had, you know, 10
9:25:11or 12 people offer me $10,000 a piece to
9:25:14coach them, I was like, "Okay, I'm going
9:25:16to do that." So, I got to a million
9:25:18doing the fitness offer. And then that's
9:25:20where I finally transitioned. Okay.
9:25:22Okay, so this is fitness right here. And
9:25:23then that's where I finally transitioned
9:25:25into the business consulting. Okay, once
9:25:28I switched to that, at first I was only
9:25:29helping trainers and that very next year
9:25:31I did over $10 million in sales. So
9:25:33essentially what I was doing is uh I ran
9:25:35the same exact strategy. I would do add
9:25:37DM opt-in page BSL call. Okay, the only
9:25:43difference now is now the price point
9:25:44instead of like I was doing 3200 for 4
9:25:46months for fitness. So do 3,200 for
9:25:48four. Now for business consulting, I
9:25:50could basically do $10,000 for 4 months.
9:25:53So I was able to three times the price
9:25:55point. So I could push the ads a lot
9:25:56harder. So that next year I did $10
9:25:58million in the business. It was
9:25:59absolutely crazy. I hired I want to say
9:26:01like 20 or 30 staff and we were scaling
9:26:03like absolutely crazy. And then the next
9:26:05year after that is I went into full-on
9:26:08business consulting. So I went into the
9:26:09general market. Okay. So the next year
9:26:12we did 15, then we did 25, then we did
9:26:1425, and then we went all the way to 141
9:26:17million over the past 8 years. Now, I
9:26:19know some people are go like, "Well,
9:26:20that's not one digital product." It's
9:26:21like, "Guys, besides the first million
9:26:23dollars where I did the fitness
9:26:24business, the rest of my money has come
9:26:26from strictly consulting." The only
9:26:27difference between this and this was at
9:26:28first I only help trainers. Now, I help
9:26:31everyone outside of that as well. So, I
9:26:33still have a ton of like personal
9:26:34trainers and physical therapists and
9:26:35like fitness professionals, but I still
9:26:37help people outside that. The main thing
9:26:39that made the biggest difference was the
9:26:41follow-up. There's a million people who
9:26:42do fitness and do all kinds of stuff
9:26:44like that. It it the offer is really not
9:26:46that unique. In fact, if you have read
9:26:48$100 million offers by Alex Ramosi, he
9:26:50basically has determined outcome time
9:26:52perceived likelihood of achievement
9:26:53times time, okay, times effort. So if
9:26:56you look at the offers I had, fitness,
9:26:58fitness is like good outcome, lose
9:27:00weight, low chance I'll succeed, takes a
9:27:01lot of time, takes a lot of effort. So
9:27:03fitness is one out of four, not really
9:27:04good. Business consulting, same thing.
9:27:06Good outcome, make money, low chance
9:27:08you'll succeed, takes a lot of time,
9:27:10takes a lot of effort. So it's one out
9:27:11of four. So I really didn't have that
9:27:13unique of an offer. But what was unique
9:27:15is the average person even to this day
9:27:18does ad optin BSL call and then like if
9:27:22it doesn't work they're basically have a
9:27:24couple emails and then that's it. Their
9:27:26follow-up process is really weak. Now if
9:27:28you Google how many times it takes a
9:27:30lead to actually become a sale. You'll
9:27:32see that it usually takes about seven
9:27:34times on average. Okay. So when someone
9:27:36comes through my system I want you to
9:27:38see what it looks like. So usually be
9:27:39add to a DM. Okay. inside the DM, we'll
9:27:44have a link to an opt-in page. Okay?
9:27:46Then we'll have a VSSL and then we'll
9:27:47have a call. Okay? So, look, if they
9:27:49come through and they go through the DM,
9:27:51but they don't click on that, we'll
9:27:53message them. Okay? So, we'll message
9:27:54them inside the DM and we'll push to a
9:27:56call over here. If they do opt in and
9:27:58they go to the VSSL, they can book a
9:28:00call here. Then, on top of that, we'll
9:28:02have emails, texts, retargeting. So,
9:28:05you'll see retargeting ads. A lot of
9:28:07people say, "Tar, I see your ads all the
9:28:08time after I start following you on
9:28:09Instagram." That's on purpose. We'll
9:28:12have groups. So like we'll have a screw
9:28:13group, we'll have events, we'll have
9:28:16voicemails.
9:28:19And so what happens is the leads that
9:28:21come through my system get hit way more
9:28:24often than the competition. And so even
9:28:26though my offer is not that unique
9:28:28because I'm doing so much onetoone
9:28:30reachouts on we do have calls as well.
9:28:32Because we're doing so much onetoone
9:28:33reachouts with DMs, calls, texts, all
9:28:35those things. The more touch points you
9:28:37can do that's one to one, the better
9:28:39chance you're going to have of
9:28:40converting the sale because you got to
9:28:41remember it's about being unique, right?
9:28:44It's about doing things that other
9:28:45people aren't doing. So, this
9:28:47essentially was how I was able to scale
9:28:48to, you know, 141 million. And then
9:28:50really, I spent a ton of money on ads.
9:28:52So, as you are getting results, it's
9:28:54just spending more. So, I spent about
9:28:55$40 million and I made in return about
9:28:58141 million. Yes, the return is not as
9:29:01high as usual. Like usually you would
9:29:02want like a 4x return on ads, but you
9:29:04guys got to keep in mind when you're
9:29:05spending that massive amount, your ROI
9:29:07can go down at times, but like you know,
9:29:09would you spend 40 million to make 141?
9:29:11I'm assuming you would. It's not as good
9:29:13an ROI, but it's because as you go
9:29:14broader, the lead quality goes down a
9:29:16bit because you have to reach further
9:29:18and further and further to get there.
9:29:19So, this is exactly how I scaled $141
9:29:22million in sales. Hopefully, this gives
9:29:23you guys kind of two insights. Number
9:29:25one is that you just need to have
9:29:26something in the health, wealth, or
9:29:28relationship niche. It doesn't even have
9:29:29to be that unique. What you need to make
9:29:31sure you focus on is once it's in one of
9:29:33those niches is that you just have a
9:29:34great follow-up process. It doesn't
9:29:36really matter about how good the funnels
9:29:37are. It doesn't really matter like how
9:29:39good your VSSL is. It's more about the
9:29:41follow-up process. And to be frank, I've
9:29:42won every award you can win from
9:29:43ClickFunnels. I have every single award
9:29:45pass $100 million award, which is as
9:29:46high as it gets. And the reason I've
9:29:48gotten those awards is not because the
9:29:49funnel is so good. It's because my
9:29:51follow-up process is absolutely amazing.
9:29:54And by doing that, that's made a huge
9:29:55difference. So that's how I've done $141
9:29:57million in sales. If you guys like these
9:29:59types of videos where I just give you
9:30:00straight advice, no fluff, no BS, like
9:30:02just giving you the straight facts, make
9:30:04sure to subscribe because I do new
9:30:05videos like this each and every week.
9:30:07And I'll see you guys on the next video.
9:30:09There are so many ways to make $100,000
9:30:10a month with digital products in 2026.
9:30:13So, in this free course, I'm going to
9:30:15break down the most effective digital
9:30:16product business models. What each one
9:30:18is, who it's for, how to set it up, how
9:30:21to sell it, and then how to scale it to
9:30:23at least $100,000 a month and beyond.
9:30:25Now, I've sold digital products for over
9:30:278 years, and over the past 8 years, I've
9:30:28done $141 million in sales. So, this
9:30:32isn't just theory. I've actually done
9:30:34the things I'm about to teach you at a
9:30:35very high level. So, I'm going to give
9:30:37you a complete breakdown of low ticket
9:30:38PDFs and how to use them effectively.
9:30:40Then, I'll talk about the software and
9:30:42AI products. Then, we'll discuss live
9:30:44virtual events and challenges. I'm
9:30:45running one right now, by the way, so
9:30:47you can actually join that by clicking
9:30:48down below. I'll explain online courses
9:30:50and who they might be best for. And then
9:30:52I'll give an overview of online coaching
9:30:54and consulting, which will probably be
9:30:56the best option if you're just starting
9:30:58out. And then by the end of this video,
9:30:59you'll know exactly which model you
9:31:01should start with, what to build first,
9:31:03and how to stack these together into a
9:31:05real business that can scale to $100,000
9:31:07a month and beyond. So, let's start by
9:31:09talking about low ticket PDFs, which are
9:31:11always one of the first things people
9:31:13want to start with. Everyone thinks,
9:31:14"Oh, yeah, it's super easy to make and I
9:31:16can sell it for $5. It's going to be
9:31:18really easy, so people get to pay five
9:31:20bucks." Then they make this nice looking
9:31:22PDF and spend all this time and energy
9:31:24and then nobody buys it. I made this
9:31:26exact same mistake in my first ever
9:31:27fitness business. I was selling a
9:31:29program for $47 and I was only able to
9:31:31make around two grand in 3 years. What
9:31:34people don't get is that unless you have
9:31:35an audience already, waiting to buy your
9:31:37stuff, money to put into advertising or
9:31:39plan to go viral. Selling at a low price
9:31:42will not help you get to $100,000 a
9:31:44month. But low ticket PDFs can still be
9:31:46extremely useful for lead genen,
9:31:48monetizing your current audience or
9:31:50adding value to an existing package. So,
9:31:52I'll break down a super easy way to set
9:31:54up a digital PDF that you can sell, use
9:31:56as lead genen, or use as an add-on. Now,
9:31:58before we get started making any of
9:32:00these digital products, I'll just give a
9:32:01quick overview of how to think about the
9:32:02offers you'll be selling. So, first up
9:32:04is going to be that PDF. Now, I don't
9:32:06think a PDF should really be sold as a
9:32:08product. I really think you should be
9:32:09using it as lead genen. So, when I say
9:32:11that, you guys got a couple ways to do
9:32:13lead genen. So, first we have organic,
9:32:15okay? And organic is just going to be
9:32:17your social posts, referrals, talking to
9:32:19people, etc. Okay? And then you have
9:32:21paid ads, right? Now, if you're a
9:32:23beginner, you're probably not going to
9:32:25start with paid ads, but I want to walk
9:32:26through what you could do. So, if you're
9:32:28doing this organically, one of the best
9:32:29things I think you can do is what they
9:32:31call a two-step post. So, on social
9:32:34media, you've probably seen these all
9:32:35the time. I I know you have. It's where
9:32:36people say, "Hey, if you want, you know,
9:32:38my free training for XYZ, comment down
9:32:40below." Or, "Hey, if you want this free
9:32:41training, comment fit down below." And
9:32:43then when they comment, the person or
9:32:46will either use an automation. So they
9:32:47can use Many Chat or Elite360.io, which
9:32:50is what I use. And it will fire that PDF
9:32:54or that gimme or freebie, whatever you
9:32:56want to call it, to that customer, okay?
9:32:58Or to that client. So they'll comment
9:32:59the word, it fires an automation, and
9:33:02then they'll send over the PDF or the
9:33:04training. So it's really easy to set
9:33:05that up. That's usually the most common
9:33:07way because you're not running ads. You
9:33:09don't have them click on anything.
9:33:10They're usually going to send it via a
9:33:12comment or maybe you send a DM, but it's
9:33:14going to usually be activated from a
9:33:15comment. Now, with paid ads, usually
9:33:17what will happen is from the paid ad,
9:33:19you have an opt-in page and then in
9:33:22return for them giving your email and
9:33:23phone number, you then will shoot them
9:33:25over the PDF via email. Now, in terms of
9:33:28making this PDF, it's actually really
9:33:30not that complex. People try to make it
9:33:32that way. The first thing you would do
9:33:33is figure out what you want the PDF to
9:33:35be about. So, if you were a fitness
9:33:37coach, you might do protein recipes or
9:33:39you might do the best way to lift or the
9:33:41best way to lose fat, etc. If you're a
9:33:43business coach, maybe you do something
9:33:44around ads or lead generation or sales.
9:33:47Like, it's got to be something around
9:33:48what they care about most. So, it could
9:33:49be a sales script breakdown or it could
9:33:51be your favorite way of lead generation
9:33:53or how to do DM ads or whatever, right?
9:33:56Like, whatever you think your audience
9:33:57is really going to want. Now, in terms
9:33:58of actually making the PDF, you got two
9:34:01ways you could really do it. So, number
9:34:02one is you're going to have Canva. Okay?
9:34:05So, one of the easiest things to do is
9:34:07you can literally just take what you
9:34:08want on the PDF, put it on a, you know,
9:34:11Google note sheet and then send it over
9:34:13to an editor or you could go on Upwork
9:34:14or Fiverr. Really simple to do this. Uh,
9:34:17ton of people on there. And then they'll
9:34:18actually create the PDF. You can send
9:34:20them a pictures. You can send them like
9:34:21an example. And usually what I do is I
9:34:23send, hey, here's my information. Make
9:34:25me a PDF similar to this one. And I give
9:34:27them a example PDF. You can't just tell
9:34:29people like, hey, make me a nice PDF.
9:34:31Because that's different to everyone.
9:34:32So, giving them an example. Or number
9:34:34two is you can actually do chat GBT. So
9:34:36what's cool now is you could take
9:34:38whatever you want on that PDF, tell
9:34:39ChatGBT, "Hey, make me this PDF that's
9:34:41this many pages." It probably will just
9:34:43make it for you at this point. You don't
9:34:44even have to do it. Now, back in the
9:34:46day, years ago, what I would do to
9:34:48actually get PDFs is I would write the
9:34:50PDF down and then I'd actually have to
9:34:53make it myself in something similar to
9:34:55Canva. They had something different back
9:34:56then. I can't remember what it was, but
9:34:57it wasn't Canva. And then I'd actually
9:34:58have to upload it to AWS. So, for those
9:35:01of you who don't know what AWS is, is
9:35:02Amazon Website Services. I think that
9:35:04stands for website. Forgive me if I'm
9:35:05wrong, but basically, you would have to
9:35:07upload it into Amazon's database. This
9:35:10is where a lot of companies, tech
9:35:11companies actually will hold together
9:35:13data. And this is what allows so many
9:35:15tech products to be built and different
9:35:17things like that. So, in short, when
9:35:19you're making this PDF, just make it
9:35:21about the most beneficial thing you can
9:35:23possibly think about. And then you can
9:35:25either create it yourself in Canva or
9:35:26pay a graphic designer. It's really
9:35:28simple. They actually have other stuff
9:35:29now like Sorro and some other stuff you
9:35:31can actually use instead of Canva. Chat
9:35:33GBT would probably be this next go-to
9:35:35just it's really easy. You got to have
9:35:36the paid version, but it could just
9:35:37build it out for you. Or you can make it
9:35:40manually like in Canva, but then you
9:35:41have to upload it to AWS. Okay, long
9:35:43story short is you just want it to be a
9:35:45link. It has to be clickable so when
9:35:47someone gets your PDF, it's
9:35:48downloadable. You have to usually upload
9:35:50that to some type of system like data
9:35:53system which is AWS or a chat GBT can
9:35:56just kind of create it from scratch. But
9:35:57when it gives you that download link,
9:35:58you have to upload it somewhere, right?
9:36:00Because you can't just put a link to
9:36:02something. It has to kind of have like a
9:36:03database or home base that you're going
9:36:05to do it from. So once you have this
9:36:08PDF, it's really simple. I would use it
9:36:10more as a two-step post or a lead genen
9:36:12for paid ads. I want to just sell it for
9:36:13five bucks because it's not going to
9:36:14move the needle. You'd have to sell a
9:36:16hundred, right, to make $500 and it's
9:36:19not going to move the needle at all in
9:36:20your life. And then on top of that,
9:36:21unless you have a huge organic
9:36:22following, it's not going to be a great
9:36:23thing to do. So, I would not personally
9:36:26do anything outside of using it for
9:36:28organic or paid ads as a lead genen. And
9:36:30then on top of that, when you when they
9:36:31opt in on this opt-in page for ads,
9:36:33usually the next page, you send them the
9:36:35PDF, but then the next page is going to
9:36:36be a VSSL with a button to book a call,
9:36:38right? So, there's going to be a button
9:36:40here. And so, it's like, hey, opt in,
9:36:41you get the PDF. Oh, on top of that, if
9:36:43you want to book a call now, because
9:36:44you're trying to push them to actually
9:36:45buy something that's more expensive,
9:36:47higher price. We're not trying to sell
9:36:48something super low. So, that's going to
9:36:50be number one is an actual PDF. So,
9:36:52that's how you can set up a PDF that you
9:36:54can sell anywhere from just a few
9:36:55minutes to no longer than 48 hours. It
9:36:58could be really fast. Now, like I said,
9:36:59if you're just starting out, this might
9:37:00not be the best option, but if you have
9:37:03got an audience already waiting to buy
9:37:04from you or a bunch of money to put into
9:37:06paid marketing, you could get started
9:37:08with this one right now. So, the pros is
9:37:10it's super easy to set up, super
9:37:12scalable. The cons is it's low margins.
9:37:14It can be difficult to start with no
9:37:16audience or funds. Now, the next digital
9:37:17product model I'm going to talk about is
9:37:19software and AI products. So, one of the
9:37:22things I'm actually doing right now,
9:37:23there's a lot of things out there. I'm
9:37:25want to walk you through what I'm doing
9:37:26because I think that makes the best case
9:37:27study. Something I did is first when
9:37:29you're making software, understand this
9:37:31is not usually for beginners. This is a
9:37:32great model. Most billionaires, if you
9:37:35guys look at the top three things they
9:37:36do, they do tech, private equity, so
9:37:38I'll just call it PE, or they do hedge
9:37:40funds. Okay? So, if you go look at, you
9:37:41know, the Forbes list of the top
9:37:43billionaires in the world, almost all of
9:37:45them are in one of these three things.
9:37:46Okay? So, these are the big three. So,
9:37:48tech's great. The pro is that the
9:37:50leverage is insane. You don't need a lot
9:37:52of staff to get a lot of leverage, but
9:37:54if the tech isn't good, you're kind of
9:37:55dead in the water. So, what I did and
9:37:56what kind of became pretty easy is
9:37:58instead of starting tech from scratch,
9:38:00excuse me, you look for something that
9:38:02your clients already need. So, one of
9:38:03the biggest complaints that I get is
9:38:05messaging and DMing leads to try to get
9:38:08them to book a call. So, what I looked
9:38:10at is I said, "Okay, where are most of
9:38:12my clients coming from?" So, I would say
9:38:13about 50% of my clients to this day are
9:38:16still going to be trainers, right? So, I
9:38:18get 50% of kind of regular business
9:38:20owners. I get 50% trainers. Why do I get
9:38:2150% of trainers? Because I think I
9:38:23started in the fitness industry. So, I
9:38:24still get a lot of trainers. And then I
9:38:26said, "Okay, what's the biggest pain
9:38:27point they have?" Well, the biggest pain
9:38:28point is DMs to calls people complain
9:38:31about. They're like, "Oh my gosh, take
9:38:32so much time. I have to look and find
9:38:33these setters. They're not good
9:38:35sometimes. Then I have to manage them."
9:38:36All these things. So, I said, "Okay,
9:38:38what if I could take this and I could
9:38:40create tech that they couldn't cancel."
9:38:42Okay, so just so you guys know, the
9:38:44average setter costs about $2,000 a
9:38:46month. All right? And that's part-time.
9:38:48Full-time is going to be closer to,
9:38:50let's say, 4K plus. All right? So,
9:38:52that's a typical setter. And then on top
9:38:54of that, they might not be that good.
9:38:55They have to take breaks. They got to
9:38:57sleep. You got to manage them. All those
9:38:58things. So, I said, "Okay, what if I
9:38:59could replace that with AI and I could
9:39:01make it $1,500 a month and it was better
9:39:05than all of their staff." Well,
9:39:07obviously, if I could do that, people
9:39:09would buy it. The hardest part is
9:39:11getting it to do that because I say,
9:39:12"Hey, I'll build this out for you.
9:39:14$1,500 a month money back guarantee if
9:39:16you don't like it and then it's rinse
9:39:18and repeat and then we'll continue to
9:39:19use it forever. So I've actually been
9:39:21building this for the last, you know,
9:39:22two years. I'd say the downside is it's
9:39:25a lot of buildout and there's a lot of
9:39:27stuff you don't know. So for example,
9:39:29some of the cons is software, right? And
9:39:32just building it. I don't really know
9:39:33how software needs to be built. I know
9:39:35what it needs to do, but I don't
9:39:36actually understand all the coding. So
9:39:38building that out, having people you can
9:39:40trust, right? because coders can kind of
9:39:41tell you whatever they want because if
9:39:42you don't understand coding you can't
9:39:44really speak their language. Uh it takes
9:39:46a lot of time and then on top of that it
9:39:48takes a lot of I will call it fixes. So
9:39:50meaning if you do a beta test beta test
9:39:52mean hey we just finished the software
9:39:53let's go ahead and test it out. The
9:39:55problem is if the feedback from the beta
9:39:58test like hey this needs to be better.
9:39:59This isn't good. I don't like the
9:40:00overview. I don't like the display. This
9:40:02is really slow. You have to fix it. The
9:40:05pro is once it's done it's very cheap to
9:40:08run. Right? So, all you're basically
9:40:09paying for is a software. If I sell this
9:40:12for $1,500 a month, it probably cost me
9:40:14per client like I don't know like 30
9:40:16bucks a month of actual like data usage
9:40:19versus like you're making 1,500. So, the
9:40:21margins are absolutely astronomical. On
9:40:24top of that, at least in my experience,
9:40:26I use uh one of the softers I use is
9:40:27Hyros. Okay, so that's actually Alex
9:40:28Becker software. He charges me I want to
9:40:30say $1,500 $2,000 a month, something
9:40:33like that. and we actually don't really
9:40:35talk to his team for the last I want to
9:40:36say 2 3 years because once the software
9:40:38is up and running and you've asked all
9:40:39the questions then the workload to
9:40:41actually handle those customers goes way
9:40:43down. So that would be one of the
9:40:45benefits of software. The other con I
9:40:46guess that I left out would just be it's
9:40:48not really beginner friendly because I'm
9:40:49about $250,000 in the hole now. So
9:40:52usually when I look at software I think
9:40:55it should be coming from your first
9:40:56business. you move the funds into this
9:40:58and then it the software itself helps
9:41:00your current customer base do something
9:41:02that's super valuable. So the pros is
9:41:04it's really scalable and there's high
9:41:05upside. The cons is it's more
9:41:07complicated and it's very expensive to
9:41:09set up. So if you have the skills or the
9:41:11financial means to create software that
9:41:12can change an industry that has to be
9:41:14one of the highest upsides of all
9:41:15digital products, but it's usually not
9:41:17for beginners. Okay, this is going to be
9:41:19something that's a little bit more for
9:41:20experts. Now next up is virtual live
9:41:22events. So webinars and challenges are
9:41:24great if you don't want to sit around
9:41:25building something for 6 months in
9:41:27silence and instead you want sales
9:41:29improve fast. So one of the favorite
9:41:31things I'm doing right now back in the
9:41:33day back you know like when I say back
9:41:34in the day like it sounds super old but
9:41:35let's say back in 2018 most people would
9:41:38just do an ad and then they run it to
9:41:40some type of opt-in page and then they
9:41:42would do a auto webinar. Okay, auto
9:41:44webinar just means it's already been
9:41:45pre-recorded. they don't have to show up
9:41:47and you know people would try to make it
9:41:49look like it was real but it wasn't like
9:41:50it was auto webinar and that would
9:41:52actually work like game busters back I
9:41:54want to say like seven years ago this
9:41:55was a typical funnel ad opt-in webinar
9:41:58call okay then I came along I actually I
9:42:01feel like I did maybe someone else did
9:42:02but I came along and said hey instead of
9:42:04running it to an opt-in page let's do a
9:42:06DM let's do a opt-in let's do the uh
9:42:08webinar I'll just put auto here and then
9:42:10call and so the benefit was hey if
9:42:13they're from the webinar and they book a
9:42:14call great but if they don't I can also
9:42:16push them through via DM. And that
9:42:18actually worked for I would say really
9:42:20well for 2 years. People still run DM
9:42:22ads. I still do them, but they were way
9:42:24more effective back then because they
9:42:25were new. Now, what I actually think is
9:42:27the most effective is trust is super low
9:42:29in the industry, right? So, we'll just
9:42:31put a down arrow. Trust. And so, what I
9:42:32would actually have you do at this point
9:42:33is run it to a challenge. Okay? So, you
9:42:35add optin and then you might do a three
9:42:38or five day challenge. I like 3-day.
9:42:40I'll explain why in a second. You can
9:42:42even test one day. And then you try to
9:42:44get them to book a call. So the benefit
9:42:46of a challenge is you're getting to
9:42:47build a lot of trust and trust is really
9:42:49low in the industry right now. So the
9:42:51fewer days the better in my opinion
9:42:52because each day you run a challenge you
9:42:54get drop off. So if the first day you
9:42:56have you know 30 people show up next day
9:42:58might be 25 next day might be 20 next
9:43:00day might be 15 last day is 10. So
9:43:03you're slowly going down because people
9:43:04get busy or maybe they're just like hey
9:43:06like I don't need anything else. So I
9:43:08would recommend a 3-day or a 1-day
9:43:10challenge. Now I've done a 5day for an
9:43:11hour. So here's some different examples.
9:43:13I did 5day for 1 hour. I did a 3-day for
9:43:162 hours. So each day was about 2 hours.
9:43:18If I'm going to do a one day, that's the
9:43:20next thing I'm going to test. That would
9:43:21probably be like 6 hours. And so the
9:43:24benefit is like you get it all done in
9:43:26one go. The downside is it just takes a
9:43:29lot more time and more energy on that
9:43:31single day. But the benefit could be is
9:43:33hey, if you get 30 people to show up on
9:43:35the first day, all 30 people are going
9:43:36to see the pitch. They're going to see
9:43:38everything in between. And then you
9:43:39really see like who actually wants to
9:43:41buy. The downside is like the time and
9:43:42energy and effort investment because if
9:43:44you do these and it doesn't work or you
9:43:46don't get as many book calls as you
9:43:48like, that's not going to be as fun. So,
9:43:50usually what you want to do is in a
9:43:52perfect world, let's say, we'll just
9:43:53make this easy. Let's say you get 100
9:43:54leads. You'd want about a 30% show rate.
9:43:56So, 30% show and then out of those 30%,
9:43:5910% would book a call minimum, right?
9:44:01So, usually that would be at least three
9:44:03book a call and then obviously you close
9:44:05at least one because we want to close at
9:44:06least 30%. So, you know, if you take
9:44:08took this to 5x, the goal would be, hey,
9:44:11we have 15 calls and then you could
9:44:12close, you know, three to four deals and
9:44:14then depending on how much you're paying
9:44:15for the leads, it's not going to be
9:44:17quite that expensive. Okay. The only
9:44:18downside I've seen is if you don't get a
9:44:20good show rate, right? So, the biggest
9:44:21issue I've had when I do this is
9:44:23sometimes I just won't get a good show
9:44:24rate. Maybe it's Christmas, it's New
9:44:26Year's, it's Thanksgiving, so the time
9:44:28of the year is not great. So, I would
9:44:29never run this only full-time, but I
9:44:32would use it as a part of your process
9:44:33that you could use because if it's run
9:44:35correctly, it's really great as kind of
9:44:37extra to your main method. So, let's say
9:44:39you have a typical, you know, VSSL
9:44:41funnel. So, this is like, hey, I run
9:44:43this full-time, you do VSSL to a call
9:44:45and then in addition, you do a
9:44:47challenge. I think that's the best way
9:44:49to do it. I don't think you should only
9:44:50do a challenge. I think it should be
9:44:52part of your process, but I don't think
9:44:53it should be the only thing you do in
9:44:55your process. So, I really like this now
9:44:57because the trust in the industry is
9:44:58super super super low, but I don't think
9:45:00it should be the only thing you do. But
9:45:01challenges definitely work and I
9:45:03definitely would add it to your arsenal
9:45:04if you could have the proper setup. One
9:45:06of the downsides is the tech setup. So,
9:45:08it's a little bit harder to set up, but
9:45:09once you do set it up, you can rinse and
9:45:10repeat it for forever. So, the pros is
9:45:12it's high conversions and it's a perfect
9:45:14bridge to other offers. The cons is the
9:45:16time commitment. It's a little bit
9:45:17harder to scale because you can't do it
9:45:1924/7 and then there's some delivery
9:45:21risk. So, if you need money fast, a live
9:45:23event or challenge might be a good
9:45:24option for you. if you can get the leads
9:45:26and convert them efficiently. Now,
9:45:28building online courses and communities
9:45:29are great if you have a skill or
9:45:31framework that works and you can teach
9:45:32it clearly. You want something scalable
9:45:34that isn't tied to your time like
9:45:36onetoone. You want recurring revenue.
9:45:38So, like a community instead of chasing
9:45:40new sales non-stop and you want to turn
9:45:42your knowledge into an actual asset you
9:45:44can sell forever. So, I've done a couple
9:45:47communities. Usually what I've done in
9:45:48the past is if I'm running ads or I'm
9:45:51getting sales, I'll run, you know, just
9:45:53your typical VSSL, right? So, we've
9:45:55already seen this a couple times today.
9:45:57I'm running your typical VSSL and then
9:45:59after they buy, part of what they get is
9:46:01they get, you know, a course,
9:46:02curriculum, etc. And one of the things
9:46:04they get is a paid community, but
9:46:06they've already paid me, you know, 5,
9:46:0710, $15,000 plus dollars. The downside
9:46:10of this or the upside of that is like
9:46:13the community is just exhilarating,
9:46:14right? It's just extra. What some people
9:46:16want to do is they want to make a
9:46:18community that is where they actually
9:46:20make all their money. So instead, they
9:46:21might do an ad, they have an opt-in
9:46:23page, they push it to a sales page, and
9:46:26then they try to push them to a
9:46:28community. Now, I've tested this out.
9:46:30I'm not the hugest fan because one thing
9:46:32is what we were doing is we were selling
9:46:34it for $14.97 for a year. So number one
9:46:37is you're not making quite as much
9:46:38money. You're making what? If I'm
9:46:40selling for 10K, I'm making what, eight
9:46:41times less. And then number two is the
9:46:44value is not as high. Because think of
9:46:45it, when you're selling group coaching,
9:46:46the value cannot be nearly as high as
9:46:48one to1. And a lot of people go, "Well,
9:46:49I don't want to do one to one because
9:46:50that's going to take my time." But once
9:46:51you get to $20,000 a month, you can hire
9:46:54a staff member for $5,000 and they can
9:46:56take over all the fulfillment. And then
9:46:58you just give them 10% of the upside. So
9:46:59if they get a resign or they get someone
9:47:00to upgrade, they get 10%. That is, in my
9:47:03opinion, the best way to use a community
9:47:05model would be as part of your high
9:47:07ticket program after you've sold
9:47:08something and then they get it as part
9:47:10of that package. I don't think this is
9:47:12the best model. A lot of people will try
9:47:14to say that, but you need a lot more
9:47:16volume. And again, just going back to
9:47:17what we said before, if you don't have a
9:47:19big viral organic audience where tons
9:47:21and tons of views come in, you're going
9:47:22to have to run ads. And if you run ads,
9:47:24the problem is if you're selling
9:47:25something for 40.97 a year or maybe even
9:47:28you're the person who does 97 a month,
9:47:30you have to sell it for like $50 to
9:47:32actually make any profit. And usually
9:47:34the rule of thumb with ads with low
9:47:35ticket. It's a low ticket. Let's just
9:47:36say it's under 100 bucks. You're going
9:47:38to spend $200 upfront to make 97. The
9:47:43problem with that is you've just lost a
9:47:45negative 100 upfront. Okay? And then you
9:47:47have to upsell to something else. We'll
9:47:49just say something else like this to
9:47:51actually make money. So, I'm not a huge
9:47:52fan of this for beginners because trying
9:47:54to sell something for a low price is
9:47:56actually harder than a high price
9:47:57because I when I sell something for a
9:47:58lot, I can have a phone call. When I
9:48:00sell something for a little, I can just
9:48:01push them to a sales page. like I can't
9:48:03talk to someone for an hour to sell
9:48:05something for $97. I mean, you could,
9:48:06but you'll make literally no money. So,
9:48:08once you make that sale, you have to
9:48:09sell something else. And that is
9:48:11actually a lot harder to do. It takes a
9:48:13lot more expertise and experience
9:48:15because once you have them buy this
9:48:17thing here, you then have to push
9:48:19through emails, you have to push through
9:48:22texts, you have to push through, you
9:48:24know, dialing, like you'll have a dialer
9:48:25on the team, you have to do retargeting
9:48:27ads, all these extra things that as a
9:48:29beginner, you probably don't even know
9:48:30how to do. You might be like, I can only
9:48:32do one of those things or I don't know
9:48:33how to do any of these things. So, my
9:48:34personal opinion is if you're going to
9:48:36do the community, just make it part of
9:48:38your high ticket sale of whatever it is
9:48:40you're selling for a higher price,
9:48:411,500, 2,000, $3,000 plus, don't sell it
9:48:44for a low ticket because then you have
9:48:46to sell something else on the back end.
9:48:47So, even the big companies who do this,
9:48:49if they're selling something for $97,
9:48:51they're selling it because they know
9:48:52they're going to get a percentage to buy
9:48:54something else on the back end. But that
9:48:56takes a lot of expertise and work that a
9:48:57lot of people probably aren't aware of.
9:48:59Something else I forgot to mention is
9:49:00actually how to produce them, how to
9:49:01sell them. So back in the day, what I
9:49:03used was Kajjabi. Okay, you can still
9:49:06use Kajjabi now, but basically I would
9:49:07shoot the videos, I shoot the content,
9:49:09and then Kajjabi was kind of a course
9:49:11builder, so to speak, where you go in
9:49:12and it'd have lives. You put video 1,
9:49:14video 2, video 3, you put the words,
9:49:16anything like that. What I use now is
9:49:19Elite 360. So elite 36060.io. So like
9:49:22I'll have my curriculum there. But also
9:49:24something else you can do is school.
9:49:26Okay. Now, the biggest reason I use
9:49:28school is the DM feature. I don't think
9:49:30you need school just for courses. Like,
9:49:32I don't actually think it's like the
9:49:33best thing for that necessarily, but I
9:49:35do like it. So, we actually will hold
9:49:36our stuff in elite 360.io. You can
9:49:38actually go get a 7-day free trial if
9:49:40you guys want to check that out. And
9:49:41then number two is we'll put it inside
9:49:43school. So, the the cool part is you
9:49:45don't have to be really technically
9:49:46savvy to host these types of courses or
9:49:48products because there's companies that
9:49:50have already kind of built this out for
9:49:51you. So, you just have to plug and play.
9:49:52Super super easy. But my suggestion is
9:49:54use one of those two. This is the one I
9:49:56predominantly use. And then we also use
9:49:57this, but this is more for our private
9:50:00clients, so to speak. Or this is for I
9:50:02shouldn't say our private clients. This
9:50:03is for our free clients or like free
9:50:04leads. And we kind of bring them in and
9:50:06give them a little bit of access. This
9:50:07is more for our private clients once
9:50:09they get inside our CRM because we just
9:50:10want to keep everything in one place.
9:50:12Neither one is like quote unquote
9:50:14superior. I personally use this more,
9:50:15but it's really the same thing. A car is
9:50:17a car. Gets you from point A to B. It's
9:50:19going to be just fine. So the pros is
9:50:21you produce it once and then you can
9:50:22sell it forever. Once it's done, it is
9:50:24done. The cons is it's harder to sell
9:50:26cold. It can take a while to create. And
9:50:28then there's production and marketing
9:50:29costs. So again, online courses and
9:50:31communities have a huge potential
9:50:32upside, but there's still a few barriers
9:50:34to entry if you're just getting started.
9:50:36So now I'm going to break down the
9:50:38simplest and easiest option. And
9:50:39honestly, this will probably work the
9:50:40best for most of you because you need
9:50:42nothing to get started. You just need
9:50:44time. You need a cell phone. That's it.
9:50:46There's no funnel. There's no website.
9:50:47No course. There's no fancy brand. If
9:50:50you have a skill that helps someone get
9:50:51a result and you can start getting paid
9:50:52$1,500 plus or more consistently, it's
9:50:55way faster than any other model on this
9:50:57list. Because coaching and consulting is
9:51:00just this. You solve a problem for a
9:51:02specific person and then you charge for
9:51:04the shortcuts. You only have to be one
9:51:05step ahead of where your first customer
9:51:07is to get started. Because when I
9:51:08switched my business model from selling
9:51:09a $47 product that was fitness to
9:51:12selling a $1,500 program, I went from
9:51:14making $2,000 over three years to over
9:51:16$10,000 in a single week and then $141
9:51:19million over the next eight years. So
9:51:21this is the business model that changed
9:51:22everything for me and has allowed me to
9:51:24explore others. So the way this business
9:51:26model works is actually super super
9:51:28simple. The first thing we need to do is
9:51:29we need to price it accordingly. So
9:51:31people ask me all the time, they're
9:51:32like, Tanner, why don't you want to sell
9:51:33something for a low price? So there's
9:51:35only two ways to sell something for a
9:51:36low price. So, here's our lowp priced
9:51:38item. Okay, so you really only have two
9:51:40ways to sell anything. You could post
9:51:41about it organically. Okay, or you can
9:51:44run ads. Okay, so the issue with posting
9:51:46this organically is the amount of reach
9:51:48you would need to sell $47 items to make
9:51:50enough money to make profit. You have to
9:51:52be super famous. So Kim Kardashian,
9:51:54Kanye West, Donald Trump, like I'm
9:51:56talking super famous. LeBron James, like
9:51:59most of us just don't have that many
9:52:01viewers. So posting this and let's say
9:52:03you make 10 sales a month. Well, that's
9:52:05only 500 bucks basically. It's just not
9:52:07enough. So then you have to run ads. The
9:52:09problem when you run ads to this is
9:52:10usually when you run ads to a $47 item,
9:52:13it's going to cost you double. So it's
9:52:15going to cost at least $100 to make $147
9:52:19sale. Well, if we do the math, you guys
9:52:21are pretty smart. That's $53 and you're
9:52:24going negative. So you don't usually
9:52:26have the runway because the way that
9:52:28companies actually do this is they'll
9:52:29make a sale. Let's say they lose $53
9:52:32upfront, but then they upsell it to
9:52:34something that's a lot more expensive.
9:52:37That's not really a great model for
9:52:38beginners. Again, I think low ticket
9:52:39price is for very advanced individuals
9:52:41in business. So, I don't think this
9:52:42model works because most people do not
9:52:44have the budget to run ads nor the
9:52:46experience to actually upsell them to
9:52:47higher price things. So, they have to
9:52:49post about it, but the posts just never
9:52:50gain traction. So, they just kind of go
9:52:52in circles for years. This is the issue
9:52:53I see with the show Shark Tank. They go
9:52:55on there, they have a product, it
9:52:57doesn't go viral, they're hoping it goes
9:52:58viral. So because it doesn't then they
9:53:00run out of money and then they try to
9:53:02take money from the sharks. The sharks
9:53:03come in and take a crazy good deal and
9:53:05if it doesn't work out they don't care.
9:53:06If it does work out they make crazy
9:53:08returns. Like it's just not a great
9:53:10business model. Okay. So instead what I
9:53:12would recommend you do is you sell
9:53:14something that's at least $1,500 and you
9:53:16can do three or four months. Now why
9:53:18$1,500? Well, let's just do the math on
9:53:20this. If I sell a fitness program for
9:53:22$47 and then I'm the competitor I sell
9:53:24for $1,500. Well, I can run a lot more
9:53:27ads to make that work because we have
9:53:28the same issue with posting, right? The
9:53:30posting is not going to work. Okay, so
9:53:32we already established that that won't
9:53:33work. That's not an option. So then the
9:53:35only other option left is ads. Well, the
9:53:37benefit when you charge that much is I
9:53:39could run an ad. Okay, I could spend,
9:53:41let's say, $500 on an ad. I do an opt-in
9:53:44page, right? Kind of your typical VSSL
9:53:46funnel or whatever you want to do. You
9:53:47could do DMs, etc. And so if I make this
9:53:50sale for $1,500, I still make $1,000 of
9:53:54profit. So that's the benefit, right? I
9:53:57can spend a lot more money to make a
9:53:59sale because I make a lot more money.
9:54:01And so the numbers, what they might look
9:54:02like on something like this is if I
9:54:04spend $1,000 or excuse me, we'll do 500
9:54:07cuz that's what I used. Okay? Usually
9:54:09you'll get, let's say, $10 leads. So you
9:54:11get 50 leads. Okay? 10% of those leads
9:54:13book a call, five calls. And then let's
9:54:15say, you know, close 30%. So let's say
9:54:17you close two. Well, if you closed two
9:54:19and you spent $500 and you charging
9:54:22$1,500, you just spent $500, but you
9:54:25made $3,000. Okay, so we're now at a
9:54:28total of $2,500 of profit. So, you can
9:54:31rinse and repeat that process. This is
9:54:33how I made all my money. This is how I
9:54:35scaled to $141 million. I basically
9:54:36spent about $40 million over the last
9:54:38eight years on ads and I made 141
9:54:41million in return. I know it's more
9:54:42complex than that, obviously, but the
9:54:44point is the metrics have to make sense.
9:54:46A lot of people when they're starting
9:54:47these coaching businesses or consulting
9:54:49like they're trying to sell stuff for
9:54:51cheap because they think that the
9:54:52cheaper it is the easier it is for
9:54:54people to buy. That's actually not true.
9:54:55It maybe you get more people to buy like
9:54:5750. But the problem is it's not enough
9:54:59money. Instead I'd rather get three
9:55:01people to buy something at 1500 or more
9:55:04versus 50 at 47. It's going to move the
9:55:06needle a lot faster. So this is actually
9:55:08the model I've used to generate $141
9:55:11million in sales. And the cool part is
9:55:13once you get something that works, you
9:55:15just rinse and repeat that process. So
9:55:16if I took that same funnel and I put a
9:55:19hundred or excuse me, 40 million, right,
9:55:21we'll just do this and I pushed it
9:55:23through there. Well, as long as you're
9:55:25making money and it's working, right,
9:55:27which it has for me, it's really easy to
9:55:29get wealthy. And then people go, well,
9:55:30like what else do you have to do? Well,
9:55:32obviously you have to have like emails,
9:55:33right? You have to have texts. You have
9:55:35to have sales reps, right? So we'll just
9:55:37put sales here. You have to have staff.
9:55:39So yeah, you do have to start building a
9:55:41team and things of that nature. But the
9:55:42cool part is you get the leverage
9:55:43because the people on your team are
9:55:45doing the work and not you. So I
9:55:47basically was able over 8 years to spend
9:55:4940 million and do 141. Now the ROI is
9:55:52not going to be as high when you're
9:55:53spending that much money because
9:55:54Facebook has to go super broad, right?
9:55:56So what is that? That's about 3 and a
9:55:57halfx versus like usually you get a
9:55:59typical four. But at the end of the day,
9:56:02would any of you not make the trade for
9:56:0340 million for 141? Of course you would.
9:56:05And that's kind of exactly what I did to
9:56:07make so much money in my consulting
9:56:08business. So the pros is this is the
9:56:10fastest path to real money. It's
9:56:12actually the easiest and there's no
9:56:13startup costs. And then the cons is it's
9:56:15time bound and it's harder to scale. But
9:56:17if you're able to sell high ticket
9:56:18service and deliver for just a few
9:56:20clients, you will quickly have the money
9:56:21you need to scale your business by
9:56:23growing a team to help you fulfill just
9:56:25like I was showing you. And then you can
9:56:26reinvest back into ads to get more
9:56:28customers. All right, guys. So that's
9:56:29everything I want to cover this video.
9:56:31If you actually watch the entire thing,
9:56:32you now have a clear picture of what
9:56:34digital products look like in 2026 and
9:56:36more importantly, which one makes sense
9:56:38for you based on where you're at. So,
9:56:40let me recap the pros and the cons of
9:56:42each one real quick and then I'll rank
9:56:44them from easiest to hardest to start.
9:56:46So, first up is we have low ticket PDFs.
9:56:48The pros is it's easiest to create, it's
9:56:50fastest to launch, it's super scalable,
9:56:52great for lead gen or audience
9:56:53monetization, but the cons is it's low
9:56:55margins. It's hard to sell from zero
9:56:57without attention or buddy. It's not a
9:56:59great path to $100,000 a month by
9:57:01itself. Next up, we have software and AI
9:57:04products. Now, the pros of this is it's
9:57:05the highest upside. It's scalable. It
9:57:07could generate daily recurring revenue
9:57:09if it's sticky. The cause is it's the
9:57:11hardest to build, right? It's more
9:57:12expensive and complex. There's higher
9:57:14customer expectations, of course, and
9:57:16you can waste a ton of time if you don't
9:57:17validate demand. Next after that is live
9:57:19events, webinars, challenges. The pros
9:57:22is it's the highest conversions. It's
9:57:23the fastest way to get cash plus proof.
9:57:25It's the perfect bridge into bigger
9:57:26offers. But the con is going to be the
9:57:28time commitment, delivery risk, hard to
9:57:30scale unless you record and systematize
9:57:32it. The next one is going to be online
9:57:33courses and community. So the pros is
9:57:35you build it once, it sells forever,
9:57:37it's scalable, the community adds
9:57:38recurring revenue and retention. The
9:57:40cons is it's harder to sell cold. It
9:57:42takes longer to produce. It needs
9:57:43marketing and proof to really work.
9:57:45Finally, you got coaching and
9:57:46consulting. The pros is it's the fastest
9:57:48path to real money. There's no startup
9:57:50costs. It's the easiest to validate.
9:57:51It's the best way to generate case
9:57:52studies. The cons is it's tiebound. It's
9:57:55hard to scale up unless you turn it into
9:57:56a group, a cohort, a course or a system.
9:57:58So now here's how I'd rate these from
9:58:00easiest to hardest to start. The first
9:58:02one is coaching and consulting. I think
9:58:04it's the fastest cash and the lowest
9:58:06barrier. That's what I would usually
9:58:07recommend. Next after that would be low
9:58:08ticket PDFs. It's easy to create, but
9:58:10it's harder to sell from zero, but it is
9:58:12simple. Next is live events and
9:58:14webinars, challenges. You need some
9:58:15confidence, right, and promotion, but
9:58:17it's a very fast payoff. Then you have
9:58:18online courses and communities. It takes
9:58:20more build time and there's also
9:58:22marketing needed, but overall it's
9:58:23decent. And then the finally the hardest
9:58:25one is software and AI products, but it
9:58:27has the highest upside. So if I was
9:58:28starting from zero today, I keep it
9:58:30simple. I'd start with coaching and
9:58:31consulting to get cash and proof. Then
9:58:33I'd stack a live event or PDF to
9:58:35generate leads. Then I'd build a course
9:58:37and community. And if I want the biggest
9:58:38long-term upside, which is what I'm
9:58:40doing now, I'd eventually get into
9:58:41software that works for your current
9:58:42customer base. So comment below what
9:58:44you're selling and where you're at right
9:58:45now. And I'll tell you which one of
9:58:47these I'd start with first. And if you
9:58:48want me to go deeper on any one of these
9:58:50business models, just hit subscribe. I'm
9:58:52dropping more full training videos like
9:58:53this all the time. I'll see you guys in
9:58:55the next one. The old internet is dying.
9:58:57And if your business can't adapt, it's
9:58:58going to die with it. If I was still
9:59:00doing the same things that worked eight
9:59:01years ago when I first started, I would
9:59:03have been out of business a long time
9:59:05ago. Now, I've managed the same business
9:59:06for almost a decade, I've done over $141
9:59:09million in sales and helped over 50,000
9:59:11plus entrepreneurs grow their
9:59:12businesses, too. And none of that
9:59:14happened because I found some secret
9:59:15hack one time that worked forever. I've
9:59:17been able to maintain this level of
9:59:18success because I learned how to adapt.
9:59:20And I'm telling you this because I've
9:59:21lived on both sides. I've been the guy
9:59:23with big dreams, no money, living at my
9:59:24parents house trying to make an online
9:59:26business work. And I've been a
9:59:27multi-million dollar CEO with hundreds
9:59:28of employees adapting to keep my company
9:59:30afloat. Back then, you could just post
9:59:32mediocre content and still get
9:59:34attention. You could run simple ads, get
9:59:35cheap leads, you could copy a funnel and
9:59:37would easily start printing cash. That
9:59:39version of the internet is gone. Today,
9:59:41attention is more expensive, trust is
9:59:43lower, and competition is higher than
9:59:45ever before. And in 2026, [music] it's
9:59:47changing faster than ever. Platforms
9:59:49shift overnight. Ad costs are spiking,
9:59:51algorithms change, and what used to work
9:59:52for years could [music] stop overnight.
9:59:54So, if your business is built on one
9:59:55platform, one traffic source, one offer,
9:59:57one tactic, you're not growing. You're
9:59:58just surviving. And the second the
10:00:00internet shifts, you get wiped out. But
10:00:02if you understand what's actually
10:00:03happening and you adjust your strategy,
10:00:04[music] you can grow faster right now
10:00:06than ever before because most people
10:00:07refuse to adapt. So, in this video, I'm
10:00:09going to break down what parts of the
10:00:11internet are collapsing, why most
10:00:12businesses are getting crushed right
10:00:13now, and the exact model I'd use in 2026
10:00:16to build a business that [music]
10:00:17actually survives and scales long term.
10:00:19When I first started running Facebook
10:00:20ads back in 2017, it was so simple. I
10:00:23would just put up a shirtless picture
10:00:24with my offer and a ton of leaves would
10:00:26pour in. Be honest. My first offer that
10:00:28blew up was learn how to eat whatever
10:00:29you want without sabotaging results. The
10:00:31[music] reason I sold that offer is
10:00:32everyone wanted to eat whatever they
10:00:34wanted, but they also wanted to look
10:00:36great, right? And so the only way I knew
10:00:37how to say that ethically is I'll teach
10:00:38you to eat whatever you want without
10:00:40sabotaging results, which put the
10:00:41framework in there that they couldn't
10:00:43just do unlimited amounts of food, but
10:00:45they could have the food they wanted.
10:00:46And because I was in great shape and I
10:00:47had a fitness background, I had been a
10:00:49division one football player. I was able
10:00:50to just use my physique with that
10:00:52tagline and absolutely crush the
10:00:55internet. And it worked really, really
10:00:56well. I actually was able to scale my
10:00:57business from zero to over $150,000 a
10:01:00month with that promise. And then once
10:01:01they got in the program, I would work on
10:01:02teaching them that process, nutrition,
10:01:04training, all those types of things. So
10:01:06they'd get what I promised on, but then
10:01:08I would teach them the actual ropes to
10:01:09doing it. Another reason it worked is
10:01:11number one, attention was cheap. You
10:01:12could run ads with mediocre creatives
10:01:14and still get clicks. You didn't need to
10:01:15be the best. You just need to basically
10:01:17exist. Number two, trust was easier.
10:01:19People just believed more. The
10:01:20screenshots, ad pictures, I made $10,000
10:01:23yesterday, the rent to Lambos, the fake
10:01:25gurus. The internet was just way [music]
10:01:27less skeptical in 2016. Trust me, I saw
10:01:29the comments than it is now in 2026.
10:01:32People have been burned by fake gurus or
10:01:33they've tried programs and not
10:01:34committed, and now they think
10:01:35everything's fake. So, they're cautious,
10:01:37they're tired, and they're way harder to
10:01:39impress even if it is true. Number three
10:01:41is basic information [music] sold. A
10:01:42course could clearly be here's how to do
10:01:44the thing and people would buy because
10:01:46they had no access. But now information
10:01:48is literally everywhere and with AI it's
10:01:50[music] instant. Number four is
10:01:51platforms gave free reach. You could
10:01:53build a whole business off one platform.
10:01:55Instagram, Tik Tok, YouTube, Facebook
10:01:58groups. Now platforms are pay to play.
10:01:59They're crowded and unstable. So if your
10:02:01business depends on one channel, you
10:02:03don't really have a stable business
10:02:05anymore. Here's what's happening right
10:02:06now and why it feels like everything is
10:02:08harder. Number one, the supply of
10:02:09creators exploded. Everyone has a
10:02:11course. Everyone has coaching. Everyone
10:02:12has an agency. Everyone has a community.
10:02:14So attention is not only expensive, it's
10:02:16just hard to come by. Number two is
10:02:17people are so numb to marketing. They've
10:02:20seen every hook. They've seen I was
10:02:22broke. Here's my secret. Here's the
10:02:23[music] three steps. Quit your 9 to5.
10:02:2610K a month. So if you sound like
10:02:28everyone else, you obviously are going
10:02:30to get ignored. Number three is AI is
10:02:32killing average content. If your value
10:02:35is basic tips or generic advice,
10:02:38repackage information, AI can do that
10:02:40literally instantly. So average content
10:02:42is dead. Average businesses are dead.
10:02:44Number four is algorithms are squeezing
10:02:46you. Platforms want you to pay. Organic
10:02:48reach gets throttled. Ads get more
10:02:50competitive. CPMs go up. And if you
10:02:52don't have strong creative plus a strong
10:02:54offer, you get destroyed. Number five is
10:02:56trust is the new currency. [music]
10:02:58People don't buy the best product. They
10:03:00buy the product they trust will work.
10:03:02And trust takes proof, consistency,
10:03:04clarity, real results, a real brand. The
10:03:06old internet was attention first. The
10:03:08new internet is trust first. So now here
10:03:11are three keys to help you survive and
10:03:12win in this new game in 2026. The first
10:03:15one is you have to become a specialist,
10:03:17not a generalist. If your content is
10:03:19kind of everywhere, a little motivation,
10:03:20a little tips, a little lifestyle,
10:03:22people cannot place you. They can't
10:03:23place you, [music] they won't pay you.
10:03:25You need to be known for one specific
10:03:26outcome for one specific type of person
10:03:29because the specialist is who people
10:03:30trust and the generalist is who people
10:03:32scroll past. Key number two is you have
10:03:34to post more content. Period. Most
10:03:36people aren't losing because they're not
10:03:37talented. They're losing because they're
10:03:39invisible. And in 2026, the algorithm
10:03:41[music] isn't rewarding perfect. It's
10:03:43rewarding volume plus consistency. If
10:03:45you post once or twice a week, you're
10:03:47basically volunteering to lose. Cuz if
10:03:48you're giving [music] yourself no data,
10:03:50no reps, no momentum, and you're letting
10:03:51everyone who's posting daily take all
10:03:53the attention, all the [music]
10:03:54customers, more content equals more
10:03:56chances to get seen, more chances to get
10:03:58shared, more chances to get leads. Key
10:04:01number three is you need to sell a
10:04:02system, not information. Information is
10:04:05everywhere now. Tips are free. AI can
10:04:07generate advice in 2 seconds. So, if
10:04:09what you sell is basically just
10:04:11information, you're going to get
10:04:12crushed. What people actually pay for is
10:04:14a clear system [music] step by step
10:04:16exactly what to do in what order with
10:04:17deliverables, accountability, and an
10:04:19outcome. [music] Because people don't
10:04:20want more knowledge, they want a result.
10:04:22So, if you've been feeling like, why
10:04:24does everything feel harder? It's not
10:04:26you. It's the way the internet is
10:04:27changing. But if you can't adapt, your
10:04:29business could literally die overnight
10:04:30or it could die slowly. So, here's your
10:04:32move starting today. Pick one niche and
10:04:33go deeper. One person, one problem, one
10:04:35clear outcome. Post more content than
10:04:37you think you need to daily if possible
10:04:39because reps create results and
10:04:40visibility creates sales. Stop [music]
10:04:42selling info, start selling a system, a
10:04:44step-by-step process that gets a real
10:04:46outcome people actually want. If you can
10:04:48do that, you don't just survive the new
10:04:49internet. You become one of the people
10:04:51it actually rewards. And if you want,
10:04:53comment [music] what business you're
10:04:54building and what you're selling and
10:04:55I'll tell you the number one change I
10:04:57make right now so you don't get left
10:04:59behind. Digital products are dead in
10:05:022026 because right now everybody's
10:05:04trying to sell the same lazy stuff. a
10:05:06generic course, a $5 PDF, a notion
10:05:08template, a prompt packed, a faceless
10:05:10how to make money guide, and they're
10:05:11confused why they're getting zero sales,
10:05:13refund requests, angry comments, and a
10:05:15business that feels like it's going
10:05:17absolutely nowhere. So, here's the
10:05:18truth. Digital products aren't dead
10:05:20because people stop buying. They're dead
10:05:22because people can smell low value
10:05:24instantly now. And in 2026, attention is
10:05:27more expensive, trust is lower, and
10:05:28competition is way smarter. Now, my name
10:05:30is Tarant. Over the last 8 years, my
10:05:32companies have produced over $141
10:05:34million in sales. I've had to adapt
10:05:35through every version of the internet.
10:05:37Algorithm changes, ad cost, market
10:05:38saturation, all of it. And the reason I
10:05:40can say this confidently is because I
10:05:42still sell digital products today. And
10:05:43in 2026, we're doing about $53,000 per
10:05:46day from digital products and online
10:05:48offers, but only because we sell them
10:05:50the right way. So, in this video, I'm
10:05:52going to show you which digital products
10:05:53are basically cooked and not even worth
10:05:54trying, why most people are wasting
10:05:56money trying to sell them, and what
10:05:57actually works in 2026 if you want
10:05:59consistent sales. And by the end, you'll
10:06:01know exactly what to build, how to
10:06:03position it, and how to sell it without
10:06:04feeling like you're begging. Certain
10:06:06digital products don't fail because
10:06:07they're digital. They fail because
10:06:08they're replaceable. In 2025, you could
10:06:10throw together a course, slap step by
10:06:13step on the landing page, run some ads,
10:06:14and get traction. In 2026, people have
10:06:17seen it all. Here's what changed. Number
10:06:18one is information is free and instant.
10:06:20If your product is basically here's what
10:06:22to do, they can get 80% of it for free
10:06:24in 10 minutes. So, if your value is
10:06:26information, you're competing with free
10:06:28content, creators who post everything,
10:06:29and tools that can summarize and explain
10:06:31anything on demand. Number two is the
10:06:33market is flooded with copy paste
10:06:34offers. Most digital products feel like
10:06:36I watched three videos and made a
10:06:38course. I copied someone's template and
10:06:40changed colors. I turned common sense
10:06:41into a PDF. People don't mind paying.
10:06:44They mind paying for repackaged garbage.
10:06:46Number three, people don't want content.
10:06:49They want a result. Nobody wakes up
10:06:50wanting a 47 module course. They want
10:06:53more money. They want a better body.
10:06:55They want more clients. They want a
10:06:57skill. They want confidence. They want
10:06:59freedom. So when your product is content
10:07:01and not result, it dies. Number four,
10:07:04your product is not the problem. Your
10:07:06positioning is. Most people are selling
10:07:08a digital product like it's a thing. But
10:07:10in 2026, you don't sell a thing. You
10:07:12sell a transformation. And here's the
10:07:13line that matters. If your digital
10:07:15product doesn't create a clear outcome
10:07:16fast or doesn't feel different from
10:07:18everything else, it's not going to sell.
10:07:20Now, let's talk about the stuff people
10:07:21keep trying to sell that's not working
10:07:23for most people. Number one is generic
10:07:25make money courses with no proof. If you
10:07:27don't have proof, you've done it and can
10:07:28do it again. It's over. People are tired
10:07:30of gurus standing outside of a private
10:07:32jet or a Lambo claiming they will make
10:07:34you $10,000 a month. They want proof
10:07:36that your system works. Little to no
10:07:38risk and a lot of clarity. Number two is
10:07:40low ticket PDFs as the whole business
10:07:42model. A $5 PDF is not a business. It
10:07:44could be a lead magnet or a trip wire.
10:07:46It could be a volume play if you already
10:07:47have insane traffic. But if you're
10:07:49relying on $5 to $20 products to change
10:07:51your life with no audience, you're
10:07:52setting yourself up to stay broke.
10:07:54Number three is big courses with no
10:07:55accountability. Nobody finishes them.
10:07:57And if people don't finish, they don't
10:07:58get results. If they don't get results,
10:08:00they don't recommend you. If they don't
10:08:01recommend you, your business dies.
10:08:03[music] If you are just selling a course
10:08:04with no coaching or accountability
10:08:06behind it. 2026 will probably be a rough
10:08:08year for business. So to recap, the
10:08:10products that are basically dead are the
10:08:12ones that are generic information only,
10:08:14low trust, low proof, no support, and no
10:08:17speed [music] to result. So what's the
10:08:19fix? Here's the truth. Digital products
10:08:21aren't dead. Weak offers are dead. And
10:08:23what works in 2026 is digital products
10:08:25that are built like this. Number one,
10:08:27productize outcome, not content. So stop
10:08:30selling a course. Sell get your first
10:08:32three clients in 14 days without XYZ
10:08:34thing or drop 10 pounds in 30 days with
10:08:36XYZ method or fix your ads in one
10:08:39weekend without doing XYZ thing or build
10:08:41your offer in 7 days and make a sale or
10:08:43get a full refund. Specific, measurable,
10:08:45fast and low risk. Number two is
10:08:47implementation baked in. You need one of
10:08:50these done with you calls, coaching
10:08:51support, checklist plus accountability,
10:08:54community and weekly feedback, reviews,
10:08:56audit, submissions. Not because you want
10:08:57more work, because people pay for
10:08:59results, not lessons. Number three would
10:09:01be proof loops. Your product must create
10:09:03proof for the buyer quickly because
10:09:05proof is what sells your next buyer. So
10:09:07build it so that in week one or two they
10:09:09get a win. They can post. First lead,
10:09:11first sale, first result, first
10:09:12milestone. Number four, high ticket
10:09:14core. Low ticket entry. Here's what I do
10:09:16in 2026. Low ticket offer equals get
10:09:19attention. Builds trust. It filters
10:09:21serious people. High ticket offer equals
10:09:23funds your life. Buys you time. Scales
10:09:25the business. Most beginners do the
10:09:27opposite. They try to get rich off cheap
10:09:29stuff and then they wonder why it's
10:09:30impossible. Number five is you want to
10:09:32niche down and go deeper, not wider and
10:09:33generic. In 2015, you could be broad.
10:09:362026, the winners are specialists. Don't
10:09:38sell fitness. Sell fitness for busy dads
10:09:40who travel. Don't sell business. Sell
10:09:42offer creation for contractors. Legion
10:09:44for gym. Sales for coaches. Specific
10:09:46equals believable. Believable equals
10:09:48buyers. Number six, content that earns
10:09:50attention daily. In 2026, distribution
10:09:53is the business. The product can be
10:09:54amazing. If nobody sees you, you lose.
10:09:57The new meta is short form content for
10:09:59reach, long form for authority,
10:10:01community for retention, and a clear
10:10:02offer for conversion. Digital products
10:10:04are dead in 2026. Unless your digital
10:10:07product is tied to a real outcome with
10:10:08real implementation and real proof,
10:10:10that's it. Information only will not
10:10:12work in 2026. Transformation with
10:10:14support is unstoppable. So, if you've
10:10:16been trying to sell a digital product
10:10:18and it feels like nothing is working,
10:10:19it's not because digital products don't
10:10:21work. It's because your product is
10:10:22positioned like content. And in 2026,
10:10:25content isn't valuable. Results are
10:10:27valuable. So, here's what I want you to
10:10:28do. Take your current digital product
10:10:30idea and ask yourself, what is the exact
10:10:32outcome? How fast can they get a win?
10:10:34What support makes it actually happen?
10:10:36And what proof will it create? If you
10:10:38can answer that, your product might not
10:10:40be dead. It could be about to print
10:10:41money. If you want, comment below on
10:10:43what digital product you're trying to
10:10:44sell, and I'll tell you exactly how I
10:10:46tweak it for 2026 so it actually
10:10:48converts. If you need help starting your
10:10:50business, I made an entire course on how
10:10:52to start. You can click here to watch it
10:10:54for free. Make sure to subscribe and
10:10:55I'll see you guys in the next one. I
10:10:56built a $10 million business by the age
10:10:58of 27. I'm going to show you exactly how
10:11:01I did it. 8 years ago, I lived at my
10:11:02parents house and made only $2,000 in my
10:11:04business in total over about 3 years.
10:11:07Today, I've done over $141 million in
10:11:09sales, and I've helped over 50,000 plus
10:11:11clients generate well over a billion
10:11:13dollars and counting. And the truth is,
10:11:14if I had to do it all over again, I
10:11:16could because it all just came down to
10:11:18understanding a few key principles. In
10:11:20this video, I'll show you exactly what
10:11:21those key principles are and the 30-day
10:11:23plan that I'd use if I had to start over
10:11:25and rebuild it all even faster. Now,
10:11:28principle number one is what allowed me
10:11:29to go from making $2,000 in 3 years to
10:11:31making over $10,000 in a single week.
10:11:33So, all throughout high school and
10:11:35college, I played American football for
10:11:36any of you guys who don't live in the
10:11:37USA. And I had the dream of playing in
10:11:39the National Football League or the NFL.
10:11:41Once I realized that wasn't going to
10:11:42work out, I dropped out of college
10:11:44because I also realized I didn't want to
10:11:45be a petroleum engineer, which I was
10:11:47studying at the time. Now, I did have
10:11:49great grades for all you guys who are
10:11:50throwing in shade. I had a 3.9 GPA and
10:11:53had just been accepted to transfer to
10:11:54Texas A&M University, which at the time
10:11:56was the number two engineering school in
10:11:57the country. I had about a year and a
10:11:59half left to finish my degree. And
10:12:00usually the first year out of college as
10:12:01an engineer, you're going to be making
10:12:03well over $100,000 a year. But I knew
10:12:05that wasn't going to make me happy. So,
10:12:07I dropped out. And then I tried starting
10:12:08my business. And from 22 to 25, I failed
10:12:11miserably to be honest with you. So bad,
10:12:13in fact, that it makes me laugh because
10:12:14I only made about $2,000 total in that
10:12:16time span. I was working part-time as a
10:12:18server at Olive Garden while also trying
10:12:19to run my online fitness business
10:12:20simultaneously. Shout out to Olive
10:12:22Garden and their bread sticks. For
10:12:23years, I was making essentially no money
10:12:25selling this $47 fitness program. And I
10:12:27was really stuck in my business. That's
10:12:28what brought me to my first principle. I
10:12:30knew that I needed a mentor because at
10:12:32that point, it wasn't that I wasn't
10:12:34working hard. I was working super hard.
10:12:35I was posting content. I was training
10:12:37clients. I was answering DMs. I was
10:12:38trying different things. I was watching
10:12:40every YouTube video known to man. Doing
10:12:42everything I could think of to do, but I
10:12:43didn't really have a real plan. And the
10:12:45truth is, you can work your ass off and
10:12:47still be running in circles if you're
10:12:48learning from people who've never
10:12:49actually built what you want. So, I made
10:12:51a decision. I'm going to find someone
10:12:52who already has a result I want, and I'm
10:12:54going to do exactly what they did. So,
10:12:56I'm going to copy the framework until I
10:12:58understand it well enough to make it my
10:12:59own. So, when a mentor reached out to me
10:13:01and said the price to work with him was
10:13:03$5,000, I knew I needed to take the risk
10:13:06and make the investment in myself. And
10:13:07that's when everything finally started
10:13:09changing. They looked at my business in
10:13:11like 10 minutes and pointed out the real
10:13:12problem. It wasn't my work ethic. It
10:13:14wasn't my content. It was that my offer
10:13:16was weak. I was selling a cheap program
10:13:17to strangers online with no real reason
10:13:19for them to buy right now and no real
10:13:21reason to believe it will work. So, they
10:13:22gave me a new way to think about it.
10:13:24Stop trying to sell a workout plan.
10:13:25Start selling a result with a clear
10:13:27path. Remove the risk and charge way
10:13:29more for it. Like, I was charging 47
10:13:31bucks and they said charge 1,500. So,
10:13:32once I rebuilt my offer using that
10:13:34framework and I started selling my
10:13:35fitness packages for $1,500 for a
10:13:38four-month plan, that's when I went from
10:13:39struggling for years to doing over
10:13:41$10,000 in a single week. So, principle
10:13:43number one is simple. Borrow the
10:13:44blueprint. Learn from the people who
10:13:46have done what you're trying to do.
10:13:47Because until you have the right
10:13:48knowledge, you'll keep putting time and
10:13:50effort in the wrong places. Because if
10:13:51it took me 3 years to make $2,000 on my
10:13:54own, but one week to make $10,000 after
10:13:56getting the right guidance, that tells
10:13:57you everything you need to know about
10:13:59how expensive figuring it out yourself
10:14:01really is. If you're stuck, finding a
10:14:02mentor is step one. But it only works if
10:14:05you're willing to do exactly what they
10:14:07tell you. Which brings me to principle
10:14:08number two. This is what allowed me to
10:14:10scale to over $1 million a month within
10:14:12my first 18 months. And it's simple
10:14:13because most people avoid it because it
10:14:15forces you to stop playing small
10:14:17business owner and start thinking like
10:14:18an operator. You have to reinvest your
10:14:20money into marketing and people to buy
10:14:21growth. Because once I fixed my offer
10:14:23and it started working, I had two
10:14:24choices. Keep doing everything myself
10:14:26and stay capped by my time. Use the cash
10:14:28the business was generating to buy ads
10:14:30for marketing and buy a team for
10:14:32fulfillment. And that's the moment you
10:14:33stop hustling and you actually can start
10:14:35scaling. Now, scaling really isn't about
10:14:37doing more. It's not posting more. It's
10:14:39not working longer hours. Scaling is
10:14:41turning dollars into customers and
10:14:42turning customers into more dollars
10:14:43without you being that bottleneck. So,
10:14:45here's a rule you can follow. Every
10:14:46dollar the business makes has a job.
10:14:48Some of it goes to ads to bring in leads
10:14:50consistently. Some of it goes to people
10:14:51so the service or product gets delivered
10:14:53at a high level. And my job becomes
10:14:55building systems so the quality stays
10:14:57high as volume increases. But here's the
10:14:58trap a lot of skilled people fall into.
10:15:00They finally get something working after
10:15:02a long time and then they protect the
10:15:04money like it's the goal. But the money
10:15:06isn't the goal at the beginning. It's
10:15:07fuel. And if you don't use that fuel to
10:15:10increase your capacity and your lead
10:15:11flow, you're going to stay stuck at
10:15:12whatever level your personal time can
10:15:14handle. So principle number two is use
10:15:16your profits to buy back your time and
10:15:19to buy more attention. That's how you're
10:15:20going to scale. You don't need to be the
10:15:22best in the world. That's a common myth.
10:15:24You just need an offer that converts and
10:15:25a way to get in front of people, usually
10:15:27with ads, and a team that can fulfill it
10:15:29without you doing everything. And once I
10:15:31actually understood that, it became a
10:15:33game of levers. If I want more sales, I
10:15:35increase volume with ads. If I want to
10:15:37handle more clients, I increase
10:15:39fulfillment capacity with the team. If I
10:15:41want it to all stay smooth, I build
10:15:42systems so it runs the same every single
10:15:45time. So now the question becomes, okay,
10:15:47how big can this get and how long can it
10:15:48last? Which brings me to principle
10:15:50number three. This is what's allowed me
10:15:51to keep growing even a decade in.
10:15:53Because the truth is, once you start
10:15:55making real money, the biggest threat
10:15:57isn't your competition. It's you. It's
10:15:59your ego. It's chasing status. is
10:16:00turning your business into an ATM for
10:16:02look at me purchases like a Lamborghini
10:16:04that I bought in the past. Instead of
10:16:06using it like a machine that actually
10:16:07compounds and gives you freedom in life.
10:16:09And I learned this the hard way when I
10:16:10was making around $1 to $2 million per
10:16:12month. I bought a Lamborghini for
10:16:13$500,000. And don't get me wrong, I
10:16:15could afford it. I had more than enough
10:16:17money. But here's what nobody tells you.
10:16:19Chasing status and approval of other
10:16:21people gets old fast. At first, it feels
10:16:23insane. People look, you feel like you
10:16:24made it. Then a few weeks go by and it's
10:16:26just a car with a whole bunch of
10:16:27maintenance and bills. every little
10:16:29inconvenience starts to stack up. And it
10:16:30hit me. I made all this money to get
10:16:32freedom. Freedom to do whatever I want.
10:16:34And then I trade my freedom for a bunch
10:16:35of stuff that doesn't really matter. And
10:16:36that's when I realized something that
10:16:37changed everything. Status purchases
10:16:39don't make you rich. They keep you from
10:16:41staying rich. So I flipped the whole
10:16:42mindset. Instead of spending money to
10:16:44impress people who don't care, I started
10:16:46spending money to buy freedom and
10:16:47growth. So here's what I do now. I keep
10:16:49emergency funds, right? So I'm never
10:16:51stressed or forced into bad decisions. I
10:16:53put money into assets [music] that don't
10:16:55depreciate, like a car. and I reinvested
10:16:57aggressively into the only thing that
10:16:58can compound forever, my team, my
10:17:00systems, and my business. I spend money
10:17:02on traveling and experiencing new places
10:17:03and things because the real flex isn't a
10:17:05car. The real flex is waking up with
10:17:07zero financial stress, knowing you can
10:17:09survive any downturn and being able to
10:17:11scale without burning out. So, principle
10:17:12number three is don't chase status,
10:17:14chase freedom, reinvest, build assets,
10:17:16build a team, build real infrastructure
10:17:18because the goal isn't to have a big
10:17:20month. The goal is to build something
10:17:21that keeps growing year after year, even
10:17:23when you don't feel motivated, even when
10:17:25the market changes, even when life gets
10:17:27chaotic, because it will. And once you
10:17:28understand that, you stop thinking like
10:17:29a consumer and you start thinking like a
10:17:31real CEO. So now, here's the exact
10:17:3330-day plan I would use if I was
10:17:35restarting from zero. From day 1 to 7, I
10:17:37would choose a niche to create an offer
10:17:38in. But I wouldn't just choose any
10:17:40niche. I would specifically focus on
10:17:41industries related to health, wealth, or
10:17:43relationships. Those are the three major
10:17:45pain points that human beings struggle
10:17:46with consistently. Everyone wants better
10:17:48health. Whether that means losing
10:17:49weight, getting stronger, sleeping
10:17:50better. People always need solutions
10:17:52related to health. Everybody always
10:17:53wants more wealth obviously and
10:17:55financial security. That's why you're
10:17:56watching this video right now. And
10:17:57lastly, everyone wants better
10:17:59relationships. These are the only three
10:18:00niches that you should create an offer
10:18:02under. Everything someone does ties back
10:18:04to one of those three things. That's a
10:18:06fact. But obviously, your offer will
10:18:07need to be unique and specific in order
10:18:09to stand out and attract the right
10:18:11customers. So from day 1 to 7, find your
10:18:13niche. And then from days 8 to 14, find
10:18:15a specific problem within that niche
10:18:17that you can solve and create an offer
10:18:18that people will pay premium prices for.
10:18:20For example, instead of just being like,
10:18:21"A lots of people are overweight. I help
10:18:23people lose weight, which is boring."
10:18:24Maybe you notice that all the dads on
10:18:25your son's hockey team have beer
10:18:27bellies. So that can become your avatar,
10:18:28hockey dads. Now, when creating an
10:18:30offer, it needs to have four things. And
10:18:31I'm selling this formula from Alex
10:18:33Herozy's book, $100 million offers
10:18:35called the offer value equation. Now, I
10:18:36was already creating offers like this,
10:18:38but I never heard it explained so
10:18:39simply, so shout out to Alex for that.
10:18:41Basically, every good offer needs to
10:18:42have these things to be slammed up.
10:18:44Dream outcome, perceived likelihood of
10:18:45achievement, time delay, and then effort
10:18:47and sacrifice. So, for example, your
10:18:48offer can become, "I help hockey dads
10:18:50drop the beer belly before the end of
10:18:52the season while catching every game."
10:18:53It says something broad and unappealing
10:18:55like, "I'll help anybody lose 50 lbs on
10:18:57a week by not eating or sleeping." Once
10:18:58you know who you're targeting, you can
10:18:59understand their pain points, their
10:19:01goals, and how to help them in a way
10:19:02that feels personalized to them. That's
10:19:04how you get people to pay high prices
10:19:05for your services, even if you're just
10:19:07starting out. Now, obviously, you need
10:19:08to have a good product and be able to
10:19:10deliver your clients amazing results as
10:19:11well, but you aren't going to have any
10:19:13clients if you don't perfect your offer
10:19:14first. You got to get people to buy
10:19:16before they can see how good your
10:19:17product is. So, use the offer value
10:19:19formula and create your offer specific
10:19:20for your niche that people would feel
10:19:22stupid saying no to. Then, from days 15
10:19:24to 30, it's going to be all about
10:19:25finding leads and getting your first
10:19:26high ticket sale. So, you need to
10:19:28understand where your avatar is and what
10:19:30to say when you find them. So, for this
10:19:31Hockey Dad offer, I would probably start
10:19:33by looking on Instagram and Facebook. I
10:19:34look under hashtags like hockey dad,
10:19:36beer league, local minor hockey
10:19:38teammate, etc. Now, once you find your
10:19:39ideal avatar, you're going to send them
10:19:41a simple non-intrusive message. So, it
10:19:43might sound something like this. Wow,
10:19:44looks like number 19 is killing it this
10:19:46year. Is that your son? I used to play
10:19:47for so and so team. It was a blast.
10:19:49Okay, something personalized. You're
10:19:50going to send a 100 of those a day. Now,
10:19:52it seems like a lot, but it's really
10:19:53only about 20 messages an hour for 5
10:19:55hours of work. So, yeah, it's not
10:19:56efficient, but you can do it or stay
10:19:58broke or work 5 hours in some random job
10:20:00working for someone else. It's your
10:20:01choice. You're going to look for about
10:20:0315% response rate. If it's cold, meaning
10:20:05it's a person who doesn't follow you. If
10:20:06it's warm, you can look for about 30%.
10:20:08So, you can send 100 messages, 15 to 30
10:20:10people respond. Now, once they respond,
10:20:12you're going to gently lead them into a
10:20:13DM script. So, after they say, "Oh,
10:20:15yeah, the team is doing so good." Blah,
10:20:17blah, blah. So, then you're like, "Yeah,
10:20:18that's crazy. Wish I could catch more
10:20:20games, but I'm always working. What do
10:20:21you do for work?" The work question
10:20:23always works. Now, we're in the script,
10:20:24right? We're in the process. So, they're
10:20:25going to say, "Oh, I do XYZ." You don't
10:20:27care what they say. Then you say, "Nice.
10:20:29Does that keep you busy?" Everybody says
10:20:30it keeps them busy. Trust me, no one
10:20:32says they're lazy. So, they're always
10:20:33going to say, "Yes, that keeps me busy."
10:20:34Which then opens the door for you to
10:20:36say, "Does that make it hard to keep up
10:20:37with your XYZ goals?" In this case,
10:20:39we're going to say fitness goals.
10:20:40They're going to be like, "Yeah, it
10:20:41actually does." So, then you can ask,
10:20:42"Okay, like, what are you struggling
10:20:44with? What have you tried before? Have
10:20:45you ever had a coach?" Once they go
10:20:47through that, you're now ready for the
10:20:48pitch. So, you say, "Okay, so, hey, I
10:20:51actually do this fitness stuff all day
10:20:52long. I don't know if you care or not,
10:20:53but like I'd be happy to hop on a call
10:20:55with you if you want some help." Now,
10:20:56the goal is to get them on a short five
10:20:57to 10 minute call where we can book in
10:20:59another call, which is going to be the
10:21:00sales call, which is going to be where
10:21:01we close a deal. From the 30% that
10:21:03responded, you can look to book maybe
10:21:05three to five calls and close one to
10:21:06three. So, you want to get about 10% of
10:21:08those people to book a call. So, from
10:21:10days 15 to 30, I would focus on sending
10:21:11out 100 cold messages to my ad deal
10:21:13avatar type every single day. Even if
10:21:15you booked 15 calls and closed five for
10:21:16$1,500 each, you would almost be at
10:21:18$10,000. And that's exactly how I made
10:21:20my first $10,000 the first week I
10:21:22switched to the strategy. Now, if you
10:21:24need help with the specific DM and phone
10:21:25scripts that will close high ticket
10:21:26clients consistently, drop a comment
10:21:28under this video and I'll point you in
10:21:29the right direction because I have a ton
10:21:31of videos on the channel and free
10:21:32resources that go into exactly what to
10:21:34say at each stage. So, those are the
10:21:36three principles that changed everything
10:21:37for me. Get a mentor, reinvest in
10:21:39yourself, and stop chasing status. You
10:21:41can keep compounding. [snorts]
10:21:42If you master those, you won't just make
10:21:43money once, you'll build something that
10:21:45grows year after year. If you found this
10:21:47video valuable, make sure to like and
10:21:48subscribe because I'm dropping
10:21:49everything you need to know to grow and
10:21:51scale your business right here on this
10:21:52channel. I'll see you guys in the next
10:21:53one.
10:21:53>> If you want to build a digital product
10:21:55that can generate $1 million a year or
10:21:56more, the strategy is not what most
10:21:58people think. It's not about launching
10:22:00faster. It's not about having the best
10:22:01funnel, and it's definitely not about
10:22:03chasing trends or copying what's working
10:22:05for someone else. The truth is, the
10:22:07biggest digital product businesses
10:22:08aren't built on hacks. They're built on
10:22:09solving one extremely valuable problem
10:22:11for one specific audience better than
10:22:13anyone else and then scaling that
10:22:15solution systematically. In this video,
10:22:17I'm going to walk you through the exact
10:22:18blueprint behind building a $1 million
10:22:20per year digital product in 2026. From
10:22:23choosing the right opportunity to
10:22:24validating demand to building and
10:22:26launching and scaling it into a massive
10:22:28revenue machine. Let's get into it.
10:22:29Before we talk about tactics, you need
10:22:31to understand what actually creates a $1
10:22:33million product. At that level, success
10:22:35usually comes from three things. One, a
10:22:37painful urgent problem. Two, a large and
10:22:39reachable market. And three, a solution
10:22:41that produces clear, measurable results
10:22:43because most people start with an idea
10:22:44they like. But $1 million products start
10:22:46with a problem the market already wants
10:22:48solved. The bigger the pain, the easier
10:22:50the sell. And the clearer the outcome,
10:22:51the easier the scale. So step one isn't
10:22:53building anything. Step one is choosing
10:22:55the right battlefield. A product capable
10:22:57of generating $1 million a year
10:22:58typically sits at the intersection of a
10:23:00high financial upside for the customer,
10:23:01frequent or ongoing need, clear
10:23:04transformation or measurable ROI. And
10:23:06think about categories like helping
10:23:07businesses make more money, helping
10:23:09people improve health or appearance,
10:23:11helping professionals gain skills that
10:23:12increase income, helping companies save
10:23:14time or reduce cost. These markets
10:23:16already spend aggressively. So your job
10:23:19isn't to convince people to spend. It's
10:23:20to position your solution as the most
10:23:22obvious choice to validate an
10:23:24opportunity. Simply ask, is this a
10:23:26problem costing people money, time, or
10:23:27status? Are people already paying for
10:23:29solutions? Can results be measured or
10:23:31demonstrated clearly? If the answer is
10:23:32yes, you likely have something scalable.
10:23:34Now, this is where most people waste
10:23:36months or years. They build first, then
10:23:38they try to sell. The smartest founders
10:23:40do the opposite. They validate demand
10:23:42before building anything complex. That
10:23:44can mean pre-selling the offer with a
10:23:45simple landing page, running ads to test
10:23:47messaging and interest, selling a manual
10:23:49or live version first. You can launch a
10:23:51beta group to a small group. If people
10:23:53won't buy a simple version, they won't
10:23:55buy a polished one. So validation
10:23:57reduces risk and it gives you real data
10:23:58about pricing, positioning, audience
10:24:01response, expected conversion rates, and
10:24:03once demand is proven, then you can
10:24:04build. A $1 million digital product is
10:24:06never just content. It's a system that
10:24:08delivers results consistently. That
10:24:10means the product should be outcomed
10:24:11driven, not informationheavy, structured
10:24:13so users can follow it step by step,
10:24:15designed to produce quick early wins,
10:24:17built with repeatable onboarding and
10:24:18support. Because the easier it is for
10:24:20customers to succeed, the easier it is
10:24:22to scale. Because at high revenue
10:24:23levels, growth comes from referrals,
10:24:25testimonials, retention, reputation, not
10:24:28just ads. The product itself becomes the
10:24:30marketing engine. When it's time to
10:24:32launch, the goal isn't a flashy opening.
10:24:34The goal is proof. Early on, focus on
10:24:36getting real customer results fast,
10:24:38collecting testimonials and case
10:24:39studies, refining messaging based on
10:24:41feedback, understanding what actually
10:24:43drives conversions. Your first version
10:24:44doesn't need to be perfect. It needs to
10:24:46work. Once results exist, marketing
10:24:48becomes dramatically easier because
10:24:50you're no longer selling promises.
10:24:52You're showing outcomes. Scaling to
10:24:54massive revenue comes down to
10:24:55multiplication, not reinvention. At this
10:24:57stage, focus on increasing customer
10:24:59acquisition channels, improving
10:25:01conversion rate step by step, raising
10:25:03pricing as proof and demand grow,
10:25:05expanding customer lifetime value
10:25:06through upgrades or continuity, building
10:25:08teams of systems that remove you as the
10:25:10bottleneck. Because most $1 million
10:25:12products scale because they solve one
10:25:14problem extremely well. They serve a
10:25:15large enough market. They continuously
10:25:17optimize distribution. It's rarely about
10:25:19launching more products. It's about
10:25:21making one product dominant. Most
10:25:23digital products fail to grow because
10:25:24they solve small or vague problems. They
10:25:26target broad, unclear audiences. They
10:25:28focus on information instead of
10:25:29outcomes. They skip validation and hope
10:25:31marketing fixes everything. But
10:25:33marketing amplifies reality. If the
10:25:34product truly works and the market truly
10:25:36cares, scale becomes a process, not a
10:25:39gamble. Now, if you take anything from
10:25:40this video, let it be this. The biggest
10:25:42digital product businesses aren't built
10:25:44by chasing ideas. They're built by
10:25:45deeply understanding one valuable
10:25:47problem, creating the best solution for
10:25:49it, and staying consistent long enough
10:25:50for momentum to compound. If you want
10:25:52more breakdowns like this on building,
10:25:54scaling, and monetizing digital
10:25:55products, make sure you subscribe and
10:25:57follow along. And I'll see you in the
10:25:58next video. My name is Sarah Chister,
10:26:00and in this video, I'm going to break
10:26:01down six AI side hustles that can
10:26:03realistically become six-figure income
10:26:05streams in 2026 if you understand how to
10:26:08package them and sell them the right
10:26:09way. Now, these are not random AI ideas,
10:26:11and they are not just basic prompt packs
10:26:13that everyone else is already selling.
10:26:15These are six AI power digital products
10:26:17that solve real problems, can be created
10:26:18by one person, and can scale far beyond
10:26:20a normal side hustle if you take them
10:26:22seriously. I'm going to show you exactly
10:26:23how to use them and scale them using the
10:26:25same method that I use to scale my
10:26:27business to over $141 million. So, make
10:26:29sure to stick around till the end of the
10:26:30video because the advice and tips I'm
10:26:32going to give you could change your life
10:26:33forever financially. Now, the reason
10:26:35this matters so much is because most
10:26:37people are looking at AI the wrong way.
10:26:38They think the opportunity is just
10:26:40typing something into Chad GBT and
10:26:42hoping it gives them a million-dollar
10:26:43idea. That is not how this works. AI is
10:26:45not the business by itself. AI is the
10:26:47leverage. The business comes from using
10:26:48AI to create something that saves people
10:26:50time, helps them make more money, and
10:26:52helps them improve their life, or helps
10:26:53them get a result faster than they could
10:26:55on their own. The biggest mistake people
10:26:56are making right now is they're building
10:26:58products nobody actually wants. They
10:26:59create a random PDF, throw together a
10:27:01few prompts, upload it online, and then
10:27:03wonder why nobody buys it. But the
10:27:04people making real money with AI are
10:27:06doing something completely different.
10:27:07They're choosing a specific audience,
10:27:08finding a painful problem that audience
10:27:10already has, and then using AI to build
10:27:12a product that feels like a shortcut to
10:27:13the outcome the person wants. And that
10:27:15is where the opportunity is in 2026. The
10:27:18market is getting flooded with loweffort
10:27:19AI products. But there is still a
10:27:21massive gap for useful AI products.
10:27:23Products that are organized, products
10:27:24that are specific, products that feel
10:27:26like they were made for one exact type
10:27:27of person, and products that do not just
10:27:29give information, but actually help the
10:27:30buyer do something faster, better, or
10:27:32easier. So, in this video, I'm going to
10:27:33walk you through six AI side hustles
10:27:35that are really six different digital
10:27:36products you can sell. I'll explain what
10:27:38each product is, why people would buy
10:27:39it, how you could create it, how you
10:27:41could sell it, and how it could scale
10:27:42into six figures. Some of these can
10:27:44start as simple digital downloads. Some
10:27:45can turn to subscriptions, and some can
10:27:47become memberships, paid communities, or
10:27:49even high ticket offers later on. But
10:27:50all of them start with one simple idea.
10:27:52Use AI to create a product that solves a
10:27:54valuable problem. And before we get into
10:27:56it, understand this. Six figures does
10:27:58not come from just having the idea. It
10:27:59comes from choosing the right niche,
10:28:00building something people clearly
10:28:02understand, making the results obvious,
10:28:03and getting in front of the right
10:28:04audience consistently. If you do that,
10:28:06these AI side hustles are not just cool
10:28:08ideas, they can become real businesses.
10:28:10Now, with all that being said, let's get
10:28:11right into it. All right, so side hustle
10:28:13one is going to be AI resume and job
10:28:16searches. So, I actually had a client
10:28:18who had an offer like this. Her name was
10:28:19Pasha, and she actually helped engineers
10:28:22specifically get higher paying jobs as
10:28:24engineers, right? And so what she
10:28:26actually would do is she'd bring them
10:28:27in, she'd help them fix up their
10:28:28resumes. Okay, so that was number one,
10:28:30like make an actual compelling resume.
10:28:32And then number two is once she actually
10:28:33had a compelling resume, she would show
10:28:35them how to actually apply. So what she
10:28:38did, and it was actually really cool, is
10:28:39as her business grew, uh, we were able
10:28:40to 5x the business. When people started
10:28:43coming in for RS, what she did to
10:28:44actually help her scale and cut cost of
10:28:47staff is these résumés, she actually
10:28:49started using AI, right, to make the
10:28:51résumés better and they would also apply
10:28:53for them to different jobs. And so what
10:28:55would happen is the applicants then
10:28:56would show up, they'd have their resume
10:28:58and they'd already see where they had
10:28:59applied and people would already be
10:29:01responding to them. So these would
10:29:02usually be, you know, head hunters or
10:29:04recruiters inside those companies. So
10:29:05one of the easiest things you guys could
10:29:07do is you could actually create
10:29:08something with AI which actually helps
10:29:10people make better resumes and actually
10:29:12helps them apply. And this could easily
10:29:13get you between 6 to 50K a month. She
10:29:17was actually doing well more than that.
10:29:18By the time she actually graduated from
10:29:20us, she was doing about 120k a month. So
10:29:23she was doing quite a bit. Luckily for
10:29:24her, she didn't have to, you know, use
10:29:26any handwriting or use the whiteboard.
10:29:27But this would actually be one of the
10:29:28best side hustles to start because
10:29:30there's a lot of people who want higherp
10:29:31paying jobs, but they either don't want
10:29:33to update the resumes or they don't know
10:29:35how or they don't know how to apply to
10:29:37these different jobs. So, if you're
10:29:38using AI correctly now, they can
10:29:40actually update the resumes and apply
10:29:41for you, which takes out a ton of work
10:29:43for people. And at the end of the day,
10:29:44the best services that people like to
10:29:46pay for are where they don't have to do
10:29:47a lot of work and they can be lazy. So,
10:29:49the first AI side hustle that I would
10:29:50start with or look at is AI résumés or
10:29:52job searches because it will do a lot of
10:29:54the heavy lifting for you. It does a lot
10:29:56of the heavy lifting for the prospect so
10:29:58they win and you're going to win at the
10:29:59same time. All right. Side hustle number
10:30:01two is going to be AI printable product
10:30:04bundles. So, we'll just put printable
10:30:05bundles. Now, different examples I'm
10:30:07going to give you guys of this is
10:30:08obviously you could do a fitness bundle,
10:30:10okay? So, how to get in shape or how to,
10:30:12you know, build more muscle. You could
10:30:13do budgeting. You could do parenting,
10:30:15productivity, okay? Okay. So, how to be
10:30:17more productive, meal planning, which
10:30:19you could also fall that in line with
10:30:21fitness. Other things you could do is
10:30:23business planning, right? Obviously, so
10:30:24we'll just put business teaching. Okay,
10:30:27so any type of teaching, especially, you
10:30:29know, I would say anything like
10:30:30homeschoolbased or more
10:30:32entrepreneurbased. And then you could
10:30:33also do personal development. We'll just
10:30:35call that PD. So, printable bundles work
10:30:37really well because people are looking,
10:30:38these are great digital products. Like,
10:30:40they're looking to improve in certain
10:30:41areas and then it's a onetime fee. So
10:30:43people are more willing to pull out
10:30:44their wallets versus if it's some type
10:30:45of recurring service. This one I'm going
10:30:47to say is going to be between $5 to
10:30:49$30,000 a month that you could
10:30:51potentially make. Now the pro I like
10:30:52about this is you could stick to one
10:30:54specific audience. You could also do
10:30:56that with AI résumés and application
10:30:58search which we did in the first one.
10:31:00But what I like here is like you could
10:31:01focus on one avatar specifically. And so
10:31:04that's going to make it a little bit
10:31:04easier to sell and market. And then it's
10:31:06also going to be easier to sell from the
10:31:07standpoint of you're it's a one-off uh
10:31:10product, right? you're not doing any
10:31:11type of recurring service like coaching
10:31:12or consulting which I've done a lot of.
10:31:14So these are some different ideas and
10:31:16models that you could do for a printable
10:31:17bundle. So we went through number one.
10:31:18You could do the AI resume and
10:31:20application for the job search. And then
10:31:22number two is going to be the printable
10:31:23bundles. Those are the first two. Now
10:31:24we're going to go on to number three.
10:31:25All right. So that brings us to side
10:31:27hustle number three which is AI research
10:31:30reports. Now when I say research reports
10:31:32is compiling information that businesses
10:31:35need to make different decisions. For
10:31:38example, this could be business owners.
10:31:40You could do content creators. Okay,
10:31:41that's going to be a big one, especially
10:31:42when creating content. Ecommerce, so any
10:31:45type of ecommerce products. So, it's
10:31:47compiling all that information into one
10:31:49place. You could do real estate. You
10:31:51could do, you know, coaches. We also say
10:31:54agencies, could also be YouTubers, Tik
10:31:57Tok shops, right? So, that could also be
10:31:59closer to ecom. And then investors. I've
10:32:01invested a lot of money from what I've
10:32:04made in my businesses. And I always am
10:32:06looking at different types of reports
10:32:07before I make certain investments. So,
10:32:09that's going to be a big one as well.
10:32:10Now, out of all these, I think the
10:32:11biggest one that makes the most sense is
10:32:13for creators. One of the things that
10:32:15I've been trying to do is I have a
10:32:16content strategist. I've been continuing
10:32:18to try to look for content strategists
10:32:19that can come in and blow up my IG or
10:32:21YouTube, right? Um, they're just not at
10:32:23the places I want to be. And one of the
10:32:24things that they do, good content
10:32:26strategists, is they're looking for
10:32:27trends. They're looking for what is uh
10:32:29being searched a lot, what's being
10:32:30clicked on a lot, so that you can try to
10:32:32catch waves, make your videos more
10:32:33likely to go viral. So, this would be an
10:32:35example is if you could code with
10:32:36someone and present them some type of
10:32:38research report with different types of
10:32:39competitors or content in the
10:32:41marketplace that is doing really well,
10:32:42people would willingly pay for that all
10:32:44day long because it's going to make them
10:32:46make more money. And it's really easy to
10:32:47explain why cuz you'd say, "Hey, look,
10:32:49if your content gets pushed out more,
10:32:51goes more viral by getting proper
10:32:52reports that could potentially help your
10:32:54business make more money." For this side
10:32:56hustle, I would probably say
10:32:57realistically, you can make between 10
10:33:00to 75K a month. Whenever you guys are
10:33:01looking at these ranges, also keep in
10:33:03mind it's going to depend on, you know,
10:33:04if you're running ads, how much output
10:33:06you're doing, how many hours you're
10:33:07putting into it. But I really like this
10:33:09one because there's a lot of different
10:33:10ways you could use it. And by showing
10:33:12people proper data, it's going to be an
10:33:14easy way for you to sell by saying,
10:33:15"Hey, look, without this data, you can
10:33:17do the work, right? The same amount of
10:33:19work, but you're going to get less
10:33:20results." By having this data, you're
10:33:21going to do the same amount of work, but
10:33:22you're going to get way better results.
10:33:23And I've seen this really happen
10:33:24especially in content uh even for me
10:33:27because you know in the past I would say
10:33:28like on average my videos were getting
10:33:29what 500 to a,000 views on YouTube and
10:33:31now on average the videos are getting
10:33:33around 4 and a half thousand views. So
10:33:34you might still look at that and say
10:33:35it's not where I want it to be of course
10:33:36like eventually I like to get hundreds
10:33:38of thousands of views per video. But
10:33:39that's trending in the right direction
10:33:41based on the research that my content
10:33:43strategist is coming up with. So people
10:33:44would absolutely pay for these. Um and
10:33:46that's why I put it as the third AI side
10:33:48hustle that you could potentially sell.
10:33:50All right. All right, so that brings us
10:33:51to side hustle number four, which is AI
10:33:54study packs. Now, there's two main
10:33:56things I think about when I'm thinking
10:33:58about this. It's usually going to be one
10:33:59that I use a lot of is language. So,
10:34:01when I'm learning a new language, so
10:34:03right now I'm actually trying to learn
10:34:04Spanish. I'm not doing very uh good, but
10:34:06I'm trying. And people will absolutely
10:34:08pay when they're trying to learn a new
10:34:10language. Okay, something I use right
10:34:11now is actually called Lingod, and they
10:34:14sell study packs. They also have some
10:34:16online teaching as well, but they have
10:34:17study packs that are part of the
10:34:19coursework as well as like talking to
10:34:20one of the tutors. And then obviously
10:34:22the obvious one here is going to be any
10:34:24type of ACT prep or any type of you can
10:34:27even do stuff for like college
10:34:28admissions, right? Which you wouldn't
10:34:30necessarily say is a study pack, but
10:34:31anything that is going to be school
10:34:33related. So, I think here for study
10:34:34packs, the two things that you are going
10:34:36to go for that are used the most
10:34:38consistently across the board is
10:34:39teaching any type of language or doing
10:34:42anything that's going to prepare a high
10:34:44school student that's going to get them
10:34:45a better chance to get into college. I'm
10:34:47going to put this around 10 to 60K a
10:34:49month. I actually have clients who have
10:34:51done this very successfully. They
10:34:52usually sell one of two two types of
10:34:55things. They either are doing some type
10:34:56of SAT or ACT prep, right? That's very
10:34:58common. Or the other one is actually
10:35:00essays, right? So, essays to get into
10:35:02colleges. And what's crazy is this is 10
10:35:04to 60k a month on average, but I
10:35:06actually saw one of my clients would
10:35:07sell $40,000 $50,000 packages uh doing
10:35:11essays to get into Ivy League colleges
10:35:13because she worked in college
10:35:14admissions. And so parents would come to
10:35:16her and say, "Hey, look, you know, I
10:35:17want to get my son and daughter into
10:35:18this Ivy League school. What do I have
10:35:19to do?" And she could pretty much
10:35:21guarantee it without, you know, saying
10:35:23it because she'd been in college
10:35:24admissions and she knew what to say or
10:35:25what to put. And so she would actually
10:35:26sell, you know, essay camps or whatever
10:35:28you want to call them or study packs
10:35:30where she'd show them exactly what to
10:35:32say and then she was actually able to
10:35:33sell for 40 to 50k a pop. So 10 to 60k a
10:35:36month is very doable here. If you know a
10:35:38language, right, if you're bilingual, uh
10:35:40especially Spanish, I think Spanish is
10:35:41one of the most sought after languages
10:35:43or you're very good at getting high
10:35:44school students into the colleges of
10:35:46their choice, I think this could be one
10:35:48of the powerful side hustles you could
10:35:49do. So that takes us to side hustle
10:35:51number five, which is going to be AI
10:35:54template stores. Now, when you think of
10:35:56templates, and this will we'll say
10:35:58specifically in this example, we'll say
10:36:00for business owners. Now, uh when you
10:36:02think about templates for business
10:36:04owners, there's going to be templates
10:36:05that you can use for a whole lot of
10:36:06things. So, you could do templates for
10:36:08emails, right? So, hey, here's an email
10:36:10template. Just, you know, plug in your
10:36:11name, your company, whatever. You could
10:36:13do it for proposals. You could do this
10:36:15for client onboarding. So, we'll just
10:36:17put onboarding. Other things you can do
10:36:18it for is SOPs. Okay? Get tons of
10:36:21clients who ask for SOPs. Content
10:36:23planning. So, hey, here is your outline
10:36:26for the script. Here's what you fill in.
10:36:27So, even for this video, right, I will
10:36:29have my content strategist. He brings me
10:36:30a script. He gives me bullet points and
10:36:32then I'll fill out the bullet points or
10:36:33I'll, you know, execute on the bullet
10:36:35points throughout the video. Content
10:36:36plans is going to be one of them. You
10:36:37can do customer service. So, we'll just
10:36:39call that CS. You could do sales. And
10:36:41then finally, you know, you could do
10:36:42operations. So, these are a couple
10:36:44examples. There's obviously more, but
10:36:45these are things that you could actually
10:36:47create. So, I've done this quite a bit,
10:36:48you know, in my consulting practices
10:36:49where, you know, I've consulted fitness
10:36:51trainers. I've consulted uh different
10:36:52types of business owners and so we will
10:36:54always have templates because instead of
10:36:56you know building out the same thing
10:36:58over and over again we'll start them off
10:36:59with a template and then we can
10:37:00customize that template. So for example
10:37:02if we're building uh you know a VSSL
10:37:03funnel we'll say hey here is your
10:37:04template funnel. Here's your optin page.
10:37:06Here's a VSSL. Here's your thank you
10:37:07page. Now we can customize it. Hey you
10:37:09want to send emails? Here's your email
10:37:10templates. Just plug in your name, your
10:37:11email, your phone number, your company
10:37:13name. Different proposals you know we'll
10:37:14give them contracts. Uh onboarding will
10:37:16give them different templates for hey
10:37:18here's where you plug in your customers.
10:37:19Here's where you put their stats. SOPs
10:37:21for different jobs and positions. Uh
10:37:23concept plan. So like I've I've given
10:37:24templates for all these. This is
10:37:26actually a really good one cuz I
10:37:27actually sell this myself. So I'm really
10:37:28high on this especially business owners
10:37:30because businesses have to do everything
10:37:31a toz. Uh if you never owned a business,
10:37:33just keep in mind like they're not just
10:37:35doing what you see on the surface.
10:37:36There's a lot of stuff on the back end.
10:37:37There's hiring, there's planning,
10:37:39there's tracking, there's marketing,
10:37:40there's sales, there's fulfillment, etc.
10:37:41So you can sell these all day long. So
10:37:43this would be 15 to 100K a month type
10:37:45offer. And you know, keep in mind like
10:37:47you can sell quite a bit. Like I will
10:37:48bring people in. and we'll say, "Hey,
10:37:49we'll, you know, we'll coach you. We'll
10:37:51consult you, etc. We have all the
10:37:53templates, uh, and stuff that you need,
10:37:54and I'll sell this for anywhere between,
10:37:56you know, $2 to $4,000 per month."
10:37:58Obviously, we add consulting in with it.
10:38:00So, it's a little bit different from
10:38:01just selling strictly a digital product.
10:38:03But this type of stuff will sell all day
10:38:05long like hot cakes because businesses
10:38:06always need help, right? There always is
10:38:08bottlenecks in businesses. So, when you
10:38:10can figure out what bottlenecks they
10:38:11have the most of, then you can usually
10:38:13go and sell these at ease. And a lot of
10:38:14times, you know, businesses will pay for
10:38:16a lot of operational help, right? Um,
10:38:17when you're doing uh bundles or
10:38:19templates, like if you're doing
10:38:19coaching, consulting, it's going to be a
10:38:21lot of sales. It's going to be a lot of
10:38:22operations, but on the back end, it's
10:38:24going to be like, hey, like, can you
10:38:25help with the funnels or the emails or
10:38:27the SOPs or the tech, like because
10:38:29that's a lot of stuff people need uh
10:38:30oneoff, but they need to be done, right?
10:38:32So, this is something you could do. This
10:38:33is going to be AI side hustle number
10:38:35five. This is probably number one or two
10:38:36for me on my personal list, and this is
10:38:38a really strong one that you could stick
10:38:39with. Okay, side hustle number six is
10:38:42going to be AI no code toolkits. So
10:38:46examples of this could be you know we'll
10:38:48start from basic PDFs or templates. Uh
10:38:51this could be dashboards or calculators.
10:38:53Uh when I say dashboards things you know
10:38:55closing percentages, lead lead cost,
10:38:57call cost, uh cost of acquisition, stuff
10:38:59like that. Uh dashboards you could have
10:39:01planners. Okay. So even if it was like
10:39:03you know a daily planner, a weekly
10:39:05planner, a monthly uh planner, you could
10:39:07have trackers and then you know systems
10:39:09that actually help set that up. Okay.
10:39:10Where you could build stuff like this is
10:39:12you could do it in notion. Okay. Okay,
10:39:14so give you guys like different examples
10:39:16of where you could do this. You could do
10:39:17this in Air Table. Uh, another place you
10:39:19could do is Google Sheets. You also have
10:39:21Softer, which is Softr.
10:39:24You have Glide, G L I D E. Okay, you got
10:39:27Google Sheets. We'll just put GS. Any
10:39:29anything that's no code, even uh I would
10:39:31say uh Cloud Code now, you could do
10:39:32that, right? So Cloud Code, you could go
10:39:34in and say, "Hey, build me this for this
10:39:35specific client." Literally spit it out.
10:39:37You hand it to the client. The client
10:39:38thinks you're amazing. And it literally
10:39:39took you know what, 5 to 10 minutes to
10:39:41build that out. I'm going to give you
10:39:42guys a couple different examples of what
10:39:44this could look like uh for a business.
10:39:46So, for example, you could have some
10:39:48type of content dashboard that shows
10:39:50like all the content that is going out,
10:39:52if it's been executed, if it's being
10:39:54planned, if it's being shot, if it's
10:39:56being edited. Okay, that's something
10:39:57that's really important for uh
10:39:59businesses that are spending a lot of
10:40:01time on doing content. Uh something else
10:40:03could be a profit tracker or anything
10:40:05that's really going to track all the
10:40:06numbers in a business. Uh you guys, I
10:40:07think would be shocked to see uh some of
10:40:10the numbers that I'm tracking my
10:40:11business. We're tracking, you know, CTR,
10:40:13uh call cost, lead cost, cost of
10:40:15acquisition, revenue, cash collected,
10:40:18closing percentages, total calls, calls
10:40:20canceled. There's a lot of stuff that we
10:40:21track. So, a profit tracker would be
10:40:23really, really important. Could also be
10:40:24like a client tracker, okay? So, you
10:40:26know, something that's showing when the
10:40:28clients are up for resigns, have they
10:40:30been upsold, uh did they show up to the
10:40:32graduation call, you know, all those
10:40:34stats. There's tons and tons of stats
10:40:35that business owners need to actually
10:40:38make executive and proper decisions. You
10:40:40can also do something a little bit
10:40:41easier. It could be as simple as meal
10:40:42planning, right? So, you know, you're
10:40:44helping a family uh come with their meal
10:40:45planning, what they need to buy, you
10:40:47know, what they tell the chef to make if
10:40:48they have like a semi-private chef, etc.
10:40:50So, this right here is AI no code
10:40:52toolkit. So, you can use Notion, Air
10:40:55Table, Softer Glide, Google Sheets. Uh
10:40:57Cloud Code is actually new right now
10:40:59that you could go in there and just
10:41:00literally tell it what to spit out and
10:41:01it'll spit it out for you. So, there's a
10:41:03lot of options for this. This is going
10:41:04to be anywhere between 25,000 to 150,000
10:41:08a month. And so this is the last but not
10:41:11least. There's six different AI side
10:41:13hustles that you can use. And you would
10:41:14just have to pick one of these six. When
10:41:16you look at all six of these AI side
10:41:17hustles, the pattern should be very
10:41:19clear. The best opportunities in 2026
10:41:21are not about making random AI products.
10:41:23They're about using AI to create digital
10:41:25products that solve specific problems
10:41:26for specific people. That is the
10:41:28difference between something that gets
10:41:29ignored and something that can actually
10:41:31become a six-figure business. A job
10:41:32search kit works because people want
10:41:34better opportunities. Printable bundles
10:41:36work because people want organization
10:41:37and structure. Research reports because
10:41:39people want clarity without doing hours
10:41:40of work. Education packs works because
10:41:42people want to learn faster and
10:41:43understand difficult things more easily.
10:41:45Business template stores work because
10:41:47entrepreneurs want to save time, look
10:41:48professional. No code micro toolkits
10:41:50work because people want tools that help
10:41:51them take action. That is a real lesson
10:41:53here. People do not buy AI. They buy
10:41:55outcomes. They buy more time. They buy
10:41:56less stress. They buy better decisions.
10:41:58They buy speed. They buy convenience.
10:42:00They buy shortcuts to results they
10:42:01already want. So if you want to make
10:42:02money with AI, stop thinking about the
10:42:04technology first and start thinking
10:42:05about the problem first. The people who
10:42:07win with AI in 2026 are not necessarily
10:42:09going to be the most technical people.
10:42:11They're going to be the people who
10:42:12understand markets. They're going to be
10:42:13the people who can look at a group of
10:42:14people, figure out what they're
10:42:15struggling with, and then use AI to
10:42:17create a product that makes that
10:42:18struggle easier. And the best part is
10:42:19that you do not need to build a perfect
10:42:21product on day one. You can start small.
10:42:23You can create one version. You can sell
10:42:24it. You can get feedback. You can then
10:42:26improve it. And then you can have more
10:42:27templates, more examples, more tools,
10:42:29more bonuses, and more premium versions
10:42:31over time. But none of that happens if
10:42:33you sit around waiting for the perfect
10:42:34idea. So if one of these six side
10:42:36hustles stood out to you, take action on
10:42:37it. Pick the audience first, then pick
10:42:39the problem, then build the product
10:42:40around the result the audience already
10:42:41wants. And that is how you can create
10:42:43something people understand quickly and
10:42:45are willing to pay for. There is a
10:42:46massive window right now because AI has
10:42:48made product creation faster than ever.
10:42:50But most people are still creating lazy,
10:42:52generic products. that gives you an
10:42:53advantage if you're willing to build
10:42:54something specific, useful, and outcome
10:42:56driven. You do not need to be the
10:42:57smartest person in the market. You just
10:42:58need to solve a real problem better than
10:43:00the average person. If you found this
10:43:02video valuable, make sure you like the
10:43:03video, subscribe to the channel, and
10:43:04comment which AI side hustle you would
10:43:06start first. If you want additional
10:43:07help, follow the links in the
10:43:08description below or the pin comment.

About this transcript

This page contains the full transcript of The ONLY Way To Get Rich With Digital Products in 2026 Using AI (Copy Me) by Tanner Chidester, generated from the public captions YouTube serves with the video. The transcript has 155,403 words across 21,645 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.